Query: mitigate SEO Poisoning
Matching passage: T1608.006 SEO Poisoning. Tactics: resource development. Description: Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Target](https://attack.mitre.org/techniques/T1608/004)) within search engines. Poisoning SEO rankings may involve various tricks, such as stuffing keywords (including in the form of hidden text) into compromised sites. These keywords could be related to the interests/browsing habits of the intended victim(s) as well as more broad, seasonably popular topics (e.g. elections, trending news).(Citation: ZScaler SEO)(Citation: Atlas SEO) In addition to internet search engines (such as Google), adversaries may also aim to manipulate specific in-site searches for developer platforms (such as GitHub) to deceive users towards [Supply Chain Compromise](https://attack.mitre.org/techniques/T1195) lures. In-site searches will rank search results according to their own algorithms and metrics such as popularity(Citation: Chexmarx-seo) which may be targeted and gamed by malicious actors.(Citation: Checkmarx-oss-seo) Adversaries may also purchase or plant incoming links to staged capabilities in order to boost the site’s calculated relevance and reputation.(Citation: MalwareBytes SEO)(Citation: DFIR Report Gootloader) SEO poisoning may also be combined with evasive redirects and other cloaking mechanisms (such as measuring mouse movements or serving content based on browser user agents, user language/localization settings, or HTTP headers) in order to feed SEO inputs while avoiding scrutiny from de
Near-miss passage: T1608.005 Link Target. Tactics: resource development. Description: Adversaries may put in place resources that are referenced by a link that can be used during targeting. An adversary may rely upon a user clicking a malicious link in order to divulge information (including credentials) or to gain execution, as in [Malicious Link](https://attack.mitre.org/techniques/T1204/001). Links can be used for spearphishing, such as sending an email accompanied by social engineering text to coax the user to actively click or copy and paste a URL into a browser. Prior to a phish for information (as in [Spearphishing Link](https://attack.mitre.org/techniques/T1598/003)) or a phish to gain initial access to a system (as in [Spearphishing Link](https://attack.mitre.org/techniques/T1566/002)), an adversary must set up the resources for a link target for the spearphishing link. Typically, the resources for a link target will be an HTML page that may include some client-side script such as [JavaScript](https://attack.mitre.org/techniques/T1059/007) to decide what content to serve to the user. Adversaries may clone legitimate sites to serve as the link target, this can include cloning of login pages of legitimate web services or organization login pages in an effort to harvest credentials during [Spearphishing Link](https://attack.mitre.org/techniques/T1598/003).(Citation: Malwarebytes Silent Librarian October 2020)(Citation: Proofpoint TA407 September 2019) Adversaries may also [Upload Malware](https://attack.mitre.org/techniques/T1608/001) and have the link target point to malware for download/execution by the user. Adversaries may purchase domains similar to legitimate domains (ex: homoglyphs, typosquatting, different top-level domain, etc.) during acquisition of infrastructure ([Domains](https://attack.mitre.org/techniques/T1583/001)) to help facilitate [Malicious Link](https://attack.mitre.org/techniques/T1204/001). Links can be written by adversaries to mask the true destination in order to deceive victims by abusing the URL schema and increasin