Query: campaign using SEO Poisoning
Matching passage: T1608.006 SEO Poisoning. Tactics: resource development. Description: Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Target](https://attack.mitre.org/techniques/T1608/004)) within search engines. Poisoning SEO rankings may involve various tricks, such as stuffing keywords (including in the form of hidden text) into compromised sites. These keywords could be related to the interests/browsing habits of the intended victim(s) as well as more broad, seasonably popular topics (e.g. elections, trending news).(Citation: ZScaler SEO)(Citation: Atlas SEO) In addition to internet search engines (such as Google), adversaries may also aim to manipulate specific in-site searches for developer platforms (such as GitHub) to deceive users towards [Supply Chain Compromise](https://attack.mitre.org/techniques/T1195) lures. In-site searches will rank search results according to their own algorithms and metrics such as popularity(Citation: Chexmarx-seo) which may be targeted and gamed by malicious actors.(Citation: Checkmarx-oss-seo) Adversaries may also purchase or plant incoming links to staged capabilities in order to boost the site’s calculated relevance and reputation.(Citation: MalwareBytes SEO)(Citation: DFIR Report Gootloader) SEO poisoning may also be combined with evasive redirects and other cloaking mechanisms (such as measuring mouse movements or serving content based on browser user agents, user language/localization settings, or HTTP headers) in order to feed SEO inputs while avoiding scrutiny from de
Near-miss passage: T1608.004 Drive-by Target. Tactics: resource development. Description: Adversaries may prepare an operational environment to infect systems that visit a website over the normal course of browsing. Endpoint systems may be compromised through browsing to adversary controlled sites, as in [Drive-by Compromise](https://attack.mitre.org/techniques/T1189). In such cases, the user's web browser is typically targeted for exploitation (often not requiring any extra user interaction once landing on the site), but adversaries may also set up websites for non-exploitation behavior such as [Application Access Token](https://attack.mitre.org/techniques/T1550/001). Prior to [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries must stage resources needed to deliver that exploit to users who browse to an adversary controlled site. Drive-by content can be staged on adversary controlled infrastructure that has been acquired ([Acquire Infrastructure](https://attack.mitre.org/techniques/T1583)) or previously compromised ([Compromise Infrastructure](https://attack.mitre.org/techniques/T1584)). Adversaries may upload or inject malicious web content, such as [JavaScript](https://attack.mitre.org/techniques/T1059/007), into websites.(Citation: FireEye CFR Watering Hole 2012)(Citation: Gallagher 2015) This may be done in a number of ways, including: * Inserting malicious scripts into web pages or other user controllable web content such as forum posts * Modifying script files served to websites from publicly writeable cloud storage buckets * Crafting malicious web advertisements and purchasing ad space on a website through legitimate ad providers (i.e., [Malvertising](https://attack.mitre.org/techniques/T1583/008)) In addition to staging content to exploit a user's web browser, adversaries may also stage scripting content to profile the user's browser (as in [Gather Victim Host Information](https://attack.mitre.org/techniques/T1592)) to ensure it is vulnerable prior to attempting exploitation.(Citation: ATT ScanBox) Websites compromised