Query: detection engineering for SEO Poisoning
Matching passage: T1608.006 SEO Poisoning. Tactics: resource development. Description: Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Target](https://attack.mitre.org/techniques/T1608/004)) within search engines. Poisoning SEO rankings may involve various tricks, such as stuffing keywords (including in the form of hidden text) into compromised sites. These keywords could be related to the interests/browsing habits of the intended victim(s) as well as more broad, seasonably popular topics (e.g. elections, trending news).(Citation: ZScaler SEO)(Citation: Atlas SEO) In addition to internet search engines (such as Google), adversaries may also aim to manipulate specific in-site searches for developer platforms (such as GitHub) to deceive users towards [Supply Chain Compromise](https://attack.mitre.org/techniques/T1195) lures. In-site searches will rank search results according to their own algorithms and metrics such as popularity(Citation: Chexmarx-seo) which may be targeted and gamed by malicious actors.(Citation: Checkmarx-oss-seo) Adversaries may also purchase or plant incoming links to staged capabilities in order to boost the site’s calculated relevance and reputation.(Citation: MalwareBytes SEO)(Citation: DFIR Report Gootloader) SEO poisoning may also be combined with evasive redirects and other cloaking mechanisms (such as measuring mouse movements or serving content based on browser user agents, user language/localization settings, or HTTP headers) in order to feed SEO inputs while avoiding scrutiny from de
Near-miss passage: T1608 Stage Capabilities. Tactics: resource development. Description: Adversaries may upload, install, or otherwise set up capabilities that can be used during targeting. To support their operations, an adversary may need to take capabilities they developed ([Develop Capabilities](https://attack.mitre.org/techniques/T1587)) or obtained ([Obtain Capabilities](https://attack.mitre.org/techniques/T1588)) and stage them on infrastructure under their control. These capabilities may be staged on infrastructure that was previously purchased/rented by the adversary ([Acquire Infrastructure](https://attack.mitre.org/techniques/T1583)) or was otherwise compromised by them ([Compromise Infrastructure](https://attack.mitre.org/techniques/T1584)). Capabilities may also be staged on web services, such as GitHub or Pastebin, or on Platform-as-a-Service (PaaS) offerings that enable users to easily provision applications.(Citation: Volexity Ocean Lotus November 2020)(Citation: Dragos Heroku Watering Hole)(Citation: Malwarebytes Heroku Skimmers)(Citation: Netskope GCP Redirection)(Citation: Netskope Cloud Phishing) Staging of capabilities can aid the adversary in a number of initial access and post-compromise behaviors, including (but not limited to): * Staging web resources necessary to conduct [Drive-by Compromise](https://attack.mitre.org/techniques/T1189) when a user browses to a site.(Citation: FireEye CFR Watering Hole 2012)(Citation: Gallagher 2015)(Citation: ATT ScanBox) * Staging web resources for a link target to be used with spearphishing.(Citation: Malwarebytes Silent Librarian October 2020)(Citation: Proofpoint TA407 September 2019) * Uploading malware or tools to a location accessible to a victim network to enable [Ingress Tool Transfer](https://attack.mitre.org/techniques/T1105).(Citation: Volexity Ocean Lotus November 2020) * Installing a previously acquired SSL/TLS certificate to use to encrypt command and control traffic (ex: [Asymmetric Cryptography](https://attack.mitre.org/techniques/T1573/002) with [Web Protocols](https://attack.m