Query: ATT&CK technique for SEO Poisoning
Matching passage: T1608.006 SEO Poisoning. Tactics: resource development. Description: Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Target](https://attack.mitre.org/techniques/T1608/004)) within search engines. Poisoning SEO rankings may involve various tricks, such as stuffing keywords (including in the form of hidden text) into compromised sites. These keywords could be related to the interests/browsing habits of the intended victim(s) as well as more broad, seasonably popular topics (e.g. elections, trending news).(Citation: ZScaler SEO)(Citation: Atlas SEO) In addition to internet search engines (such as Google), adversaries may also aim to manipulate specific in-site searches for developer platforms (such as GitHub) to deceive users towards [Supply Chain Compromise](https://attack.mitre.org/techniques/T1195) lures. In-site searches will rank search results according to their own algorithms and metrics such as popularity(Citation: Chexmarx-seo) which may be targeted and gamed by malicious actors.(Citation: Checkmarx-oss-seo) Adversaries may also purchase or plant incoming links to staged capabilities in order to boost the site’s calculated relevance and reputation.(Citation: MalwareBytes SEO)(Citation: DFIR Report Gootloader) SEO poisoning may also be combined with evasive redirects and other cloaking mechanisms (such as measuring mouse movements or serving content based on browser user agents, user language/localization settings, or HTTP headers) in order to feed SEO inputs while avoiding scrutiny from de
Near-miss passage: T1608.002 Upload Tool. Tactics: resource development. Description: Adversaries may upload tools to third-party or adversary controlled infrastructure to make it accessible during targeting. Tools can be open or closed source, free or commercial. Tools can be used for malicious purposes by an adversary, but (unlike malware) were not intended to be used for those purposes (ex: [PsExec](https://attack.mitre.org/software/S0029)). Adversaries may upload tools to support their operations, such as making a tool available to a victim network to enable [Ingress Tool Transfer](https://attack.mitre.org/techniques/T1105) by placing it on an Internet accessible web server. Tools may be placed on infrastructure that was previously purchased/rented by the adversary ([Acquire Infrastructure](https://attack.mitre.org/techniques/T1583)) or was otherwise compromised by them ([Compromise Infrastructure](https://attack.mitre.org/techniques/T1584)).(Citation: Dell TG-3390) Tools can also be staged on web services, such as an adversary controlled GitHub repo, or on Platform-as-a-Service offerings that enable users to easily provision applications.(Citation: Dragos Heroku Watering Hole)(Citation: Malwarebytes Heroku Skimmers)(Citation: Intezer App Service Phishing) Adversaries can avoid the need to upload a tool by having compromised victim machines download the tool directly from a third-party hosting location (ex: a non-adversary controlled GitHub repo), including the original hosting site of the tool.