Query: adversary uses SEO Poisoning
Matching passage: T1608.006 SEO Poisoning. Tactics: resource development. Description: Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Target](https://attack.mitre.org/techniques/T1608/004)) within search engines. Poisoning SEO rankings may involve various tricks, such as stuffing keywords (including in the form of hidden text) into compromised sites. These keywords could be related to the interests/browsing habits of the intended victim(s) as well as more broad, seasonably popular topics (e.g. elections, trending news).(Citation: ZScaler SEO)(Citation: Atlas SEO) In addition to internet search engines (such as Google), adversaries may also aim to manipulate specific in-site searches for developer platforms (such as GitHub) to deceive users towards [Supply Chain Compromise](https://attack.mitre.org/techniques/T1195) lures. In-site searches will rank search results according to their own algorithms and metrics such as popularity(Citation: Chexmarx-seo) which may be targeted and gamed by malicious actors.(Citation: Checkmarx-oss-seo) Adversaries may also purchase or plant incoming links to staged capabilities in order to boost the site’s calculated relevance and reputation.(Citation: MalwareBytes SEO)(Citation: DFIR Report Gootloader) SEO poisoning may also be combined with evasive redirects and other cloaking mechanisms (such as measuring mouse movements or serving content based on browser user agents, user language/localization settings, or HTTP headers) in order to feed SEO inputs while avoiding scrutiny from de
Near-miss passage: T1608.003 Install Digital Certificate. Tactics: resource development. Description: Adversaries may install SSL/TLS certificates that can be used during targeting. SSL/TLS certificates are files that can be installed on servers to enable secure communications between systems. Digital certificates include information about the key, information about its owner's identity, and the digital signature of an entity that has verified the certificate's contents are correct. If the signature is valid, and the person examining the certificate trusts the signer, then they know they can use that key to communicate securely with its owner. Certificates can be uploaded to a server, then the server can be configured to use the certificate to enable encrypted communication with it.(Citation: DigiCert Install SSL Cert) Adversaries may install SSL/TLS certificates that can be used to further their operations, such as encrypting C2 traffic (ex: [Asymmetric Cryptography](https://attack.mitre.org/techniques/T1573/002) with [Web Protocols](https://attack.mitre.org/techniques/T1071/001)) or lending credibility to a credential harvesting site. Installation of digital certificates may take place for a number of server types, including web servers and email servers. Adversaries can obtain digital certificates (see [Digital Certificates](https://attack.mitre.org/techniques/T1588/004)) or create self-signed certificates (see [Digital Certificates](https://attack.mitre.org/techniques/T1587/003)). Digital certificates can then be installed on adversary controlled infrastructure that may have been acquired ([Acquire Infrastructure](https://attack.mitre.org/techniques/T1583)) or previously compromised ([Compromise Infrastructure](https://attack.mitre.org/techniques/T1584)).