KLYY

KLYY (97.5 MHz, "José 97.5 y 107.1") is a commercial FM radio station licensed to Riverside, California, and broadcasting to the Inland Empire, High Desert and Greater Los Angeles areas.   It is owned by Entravision Communications and it airs a Spanish language adult hits radio format.  It operates from studios in Los Angeles.  Programming is simulcast on KSSE Arcadia, KSSD Fallbrook and KSSC Ventura, all on 107.1 FM.

KLYY is considered a "superpower" FM station.  It has an effective radiated power (ERP) of 72,000 watts, broadcasting from a tower 300 feet taller than the Empire State Building.  Its transmitter is on Ongo Camp Road in Lake Arrowhead, California, in the San Bernardino National Forest.Radio-Locator.com/KLYY  KLYY broadcasts using HD Radio technology.  Its HD-2 digital subchannel carries a Classic Regional Mexican format.

History

Christian radio and Easy Listening
The station signed on the air on .  The original call sign was KDUO, airing Christian radio programming.  When it was a construction permit, its call letters were KQXM, owned by Leslie Morgan Wills, but the permit was sold before it signed on. The KDUO call letters were used as an Biblical acronym for the phrase "Do Unto Others". KDUO was initially owned by the College of Medical Evangelists, a predecessor to Loma Linda University, until being sold to the Southeastern California Broadcasting Company and then the KFXM Broadcasting Company.

On January 1, 1962, KDUO became a sister station to KFXM 590 AM (now KTIE).  KDUO began airing an easy listening format, featuring quarter hour sweeps of soft instrumental music with an occasional soft vocal.  The easy sound lasted for three decades.  But by the late 1980s, the easy listening audience began to age and KDUO's Arbitron ratings were in decline.

Oldies
At 6 a.m. on the morning of January 25, 1992, after playing "Up on the Roof" by the Nick Ingman Orchestra, KDUO dropped the easy listening music format and began stunting.  Disc jockeys from other radio stations took over the station and each played a different music format every hour, including classic rock, pop, country, oldies, and smooth jazz. On January 31, 1992, at 5:00 p.m., the 97-hour stunt ended with an announcement that the new format would be oldies. The station adopted the name "K-Hits 97.5".  

The first song played was "Good Vibrations" by The Beach Boys. Soon after, KDUO changed its call letters to KHTX. Despite the changes, the station's ratings did not improve much; this might be attributed to KHTX's marketing strategy. Instead of a direct challenge to KOLA, which was airing a similar format via satellite, it elected to target KRTH. This move was not successful, likely because it did not cover the entire Greater Los Angeles area and competition in the market was fierce as KCBS-FM aired an oldies music format at this time.

In 1994, KHTX dropped the oldies format and flipped to country music. This put KHTX in direct competition with CBS-owned country leader 95.1 KFRG, which had a loyal listening audience evident by its high ratings. KHTX was acquired by Noggales Broadcasting.

Spanish language hits
KHTX's format was changed yet again in 1995, this time to Spanish language hits under the call letters KVAR as "Variedades 97.5". In 1997, the station was flipped to Latin pop as “Super Estrella" adopting the call letters of KSSE.  On January 16, 2003, KSSE moved to 107.1 FM and a call letter swap landed the present KLYY call letters on 97.5 FM.

On January 8, 2018, Entravision flipped the KLYY/KDLD/KDLE trimulcast, carrying Spanish adult hits format "José 97.5", to Regional Mexican as "La Tricolor 97.5 y 103.1". Just four months later, on May 2, KLYY reverted to the previous Spanish hits format and "José 97.5" branding. On July 26, 2018, the station was flipped to "José 97.5".

On January 7, 2019, the KSSE/KSSD/KSSC simulcast on 107.1 began to simulcast "José 97.5", extending its coverage area to multiple cities and regions of Southern California.

History of the KLYY call letters
From 1996 to 1999, KLYY was known as alternative rock "Y107" at 107.1 MHz. Spanish Hits station, "Viva" (KLYY, KVYY, KSYY) operated on the 107.1 frequency from 1999 to 2003 but was divested by Big City after filing for Chapter 11 bankruptcy. As of July 2018, the 107.1 frequency carries KSSE, a Spanish Adult Hits station known as "José 97.5 y 107.1 ".

References

External links
Jose Radio Los Angeles Facebook
KLYY official website

List of ¨Grandfathered¨ FM ¨Superpower¨ radio stations in the United States

Radio stations established in 1959
Adult hits radio stations in the United States
Mass media in San Bernardino, California
Mass media in Riverside, California
1959 establishments in California
LYY
Entravision Communications stations