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                                                                  Exhibit 10.10


                               PURCHASE AGREEMENT

              THIS PURCHASE AGREEMENT (this "AGREEMENT") is made as of 
September 30, 1998, between Zimmerman Sign Company, a Texas corporation (the 
"COMPANY"), and David E. Anderson ("ANDERSON"). 

              The Company and Anderson have entered into a Share Option 
Purchase Agreement, dated as of the date hereof (the "OPTION AGREEMENT"), 
with Geneve Securities Holding Corp., Chaparral International Re., Southern 
Mortgage Holding Corporation, Southern Investors Corp. and Geneve Securities 
Portfolio Corp. (collectively referred to herein as "GHI"), pursuant to which 
GHI granted to the Company an option to purchase 357,143 shares of the 
Company's Common Stock held by GHI and granted to Anderson has an option to 
purchase 428,000 shares of the Company's Common Stock held by GHI  
(collectively, the "OPTION SHARES"). Promptly upon consummation of the 
transactions contemplated by the Option Agreement, the Company desires to 
purchase from Anderson, and Anderson desires to sell to the Company, 228,000 
shares of the Company's Common Stock, for the consideration described herein.

              The Company has entered into a Senior Subordinated Note, 
Preferred Stock and Warrant Purchase Agreement, dated as of the date hereof 
(the "PURCHASE AGREEMENT"), pursuant to which the Company is issuing to 
certain investors equity securities and subordinated notes.  Execution, 
delivery and performance of this Agreement is a condition to such investors' 
obligations thereunder.

              In consideration of the mutual covenants and promises contained 
herein and for the good and valuable consideration, the receipt and adequacy 
of which are hereby acknowledged, the parties hereto agree as follows:

              Section 1.    DEFINITIONS.  Capitalized terms used and not 
defined herein have the meanings assigned such terms in the Purchase 
Agreement.

              Section 2.    PURCHASE AND SALE OF THE SHARES.  At the Closing 
(as defined below), subject to the terms and conditions set forth herein, the 
Company shall purchase from Anderson, and Anderson shall sell to the Company 
228,000 shares of Common Stock owned by Anderson (the "SHARES"), free and 
clear of any Liens, for the consideration described, and payable in the 
manner set forth, in Section 2. 

              Section 3.    THE CLOSING.  The closing of the purchase and 
sale of the Shares (the "CLOSING") shall take place at 10:00 a.m. on the date 
that is one business day following exercise by Anderson of the Anderson 
Option (as defined) or on such other date as may be mutually agreeable to the 
Company and Anderson.  At the Closing, 

              (a)    Anderson shall deliver to the Company the stock 
certificates evidencing 

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the Shares to be purchased by the Company duly endorsed in blank or 
accompanied by duly executed stock powers upon payment of the purchase price 
thereof; and

              (b)    as consideration for the sale of the shares hereunder 
the Company shall deliver to Anderson i) $98,000 in cash, and ii) stock 
certificates representing 7,000 shares of the Company's Series B Preferred 
Stock.
 
              Section 4.    REPRESENTATIONS AND WARRANTIES.  

              (a)    Anderson hereby represents and warrants to the Company as
follows: 

                     (i)    Immediately prior to the Closing, Anderson will be
                            the record and beneficial owner of the Shares, free
                            and clear of all Liens, and at the Closing, the
                            Company will acquire good and marketable title to
                            the Shares free and clear of any Liens.

                     (ii)   Except as set forth in the Stockholders Agreement,
                            Anderson is not subject to any rights of first offer
                            or refusal with respect to the transfer of the
                            Shares contemplated hereby and has not violated any
                            applicable federal or state securities laws in
                            connection with his ownership or the sale any of the
                            Shares pursuant hereto.  Anderson has not granted
                            any proxies or entered into and the shares are not
                            subject to any agreements with respect to the voting
                            or transfer of the Shares, except this Agreement,
                            the Stockholders Agreement and the Registration
                            Agreement.

                     (iii)  Anderson has all requisite power and authority to
                            execute and deliver this Agreement and consummate
                            the transactions contemplated hereby.

                     (iv)   Anderson is acquiring the Series B Preferred Stock
                            acquired hereunder for his own account with the
                            present intention of holding such securities for
                            investment purposes and has no intention of selling
                            the Series B Preferred Stock in a public
                            distribution in violation of the federal securities
                            laws or any applicable state securities laws.

              (b)    The Company hereby represents and warrants to Anderson as
follows:

                     (i)    The Company is a corporation duly organized, validly
                            existing and in good standing under the laws of the
                            State of Texas and has the requisite corporate power
                            and authority to enter into this Agreement and
                            consummate the transactions contemplated hereby. 

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              Section 5.    MISCELLANEOUS.

              5A.    SURVIVAL OF REPRESENTATIONS AND WARRANTIES.  All 
representations and warranties contained herein or made in writing by any 
party in connection herewith shall survive the execution and delivery of this 
Agreement and the consummation of the transactions contemplated hereby.  All 
covenants shall expire upon the Closing.

              5B.    SEVERABILITY.  Whenever possible, each provision of this 
Agreement shall be interpreted in such manner as to be effective and valid 
under applicable law, but if any provision of this Agreement is held to be 
prohibited by or invalid under applicable law, such provision shall be 
ineffective only to the extent of such prohibition or invalidity, without 
invalidating the remainder of this Agreement.

              5C.    COUNTERPARTS.  This Agreement may be executed 
simultaneously in two or more counterparts, any one of which need not contain 
the signatures of more than one party, but all such counterparts taken 
together shall constitute one and the same Agreement.

              5D.    GOVERNING LAW.  THE CORPORATE LAW OF THE STATE OF TEXAS 
SHALL GOVERN ALL ISSUES AND QUESTIONS CONCERNING THE RELATIVE RIGHTS AND 
OBLIGATIONS OF THE COMPANY AND ITS STOCKHOLDERS.  ALL OTHER ISSUES AND 
QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, ENFORCEMENT AND 
INTERPRETATION OF THIS AGREEMENT AND THE EXHIBITS AND SCHEDULES HERETO SHALL 
BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF 
TEXAS, WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR 
PROVISIONS (WHETHER OF THE STATE OF TEXAS  OR ANY OTHER JURISDICTION) THAT 
WOULD CAUSE THE APPLICATION OF THE LAWS OF ANY JURISDICTION OTHER THAN THE 
STATE OF TEXAS.

              5E.    NOTICES.  All notices, demands or other communications 
to be given or delivered under or by reason of the provisions of this 
Agreement shall be in writing and shall be deemed to have been given when 
delivered personally to the recipient, sent to the recipient by reputable 
overnight courier service (charges prepaid) or mailed to the recipient by 
certified or registered mail, return receipt requested and postage prepaid:

              IF TO ANDERSON: 

              David E. Anderson
              3409 Caruth Boulevard
              Dallas, Texas 75225

              IF TO THE COMPANY:

                     Zimmerman Sign Company
                     9846 Hwy 31 East

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                     Tyler, Texas 75705
                     Attn:  Chief Executive Officer
                     Telecopier: (903) 535-7401
              
              WITH COPIES TO:
                     
                     Jackson Walker L.L.P.
                     901 Main Street
                     Suite 6000
                     Dallas, Texas 75705
                     Attn:  Bryan C. Birkeland
                     Telecopier: 214/953-5822

                     Bank of America National Trust and 
                     Savings Association
                     231 South LaSalle Street
                     Chicago, Illinois  60697
                     Attn:  Robert Perille
                            Andrea P. Joselit
                     Telecopier:  312/828-6298

                     Kirkland & Ellis
                     200 East Randolph Drive
                     Chicago, Illinois  60601
                     Attn:  John A. Weissenbach  
                            Wendy L. Chronister
                     Telecopier:  312/861-2200
                                           

or to such other address or to the attention of such other person as the 
recipient party has specified by prior written notice to the sending party.

              5F.    THIRD PARTY BENEFICIARY.  The provisions of this 
Agreement are for the benefit of Continental Illinois Venture Corporation and 
MIG Partners VIII and may be enforced by such persons against each of the 
parties hereunder.

              5G.    COUNTERPARTS.  This Agreement may be executed in 
counterparts which together constitute one and the same instrument.

              5H.    SPECIFIC PERFORMANCE.  Each of the parties hereto 
acknowledges and agrees that the other parties would be damaged irreparably 
in the event any of the provisions of this Agreement are not performed in 
accordance with their specific terms or are otherwise breached.  Accordingly, 
each of the parties hereto agrees that the other parties shall be entitled to 
an 

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injunction or injunctions (without the posting of bond or any other security) 
to prevent breaches of the provisions of this Agreement and to enforce 
specifically this Agreement and the terms and provisions hereof in any action 
instituted in any court in the United States or in any state having 
jurisdiction over the parties and the matter in addition to any other remedy 
to which it may be entitled pursuant hereto.

              5I.    FURTHER ASSURANCES.  Each of the parties hereto will act 
diligently and cooperate with the other parties and take all actions 
necessary (including securing any required consents) to consummate the 
actions contemplated hereby.

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              IN WITNESS WHEREOF, the parties hereto have executed this 
Agreement on the date first written above.

                                          ZIMMERMAN SIGN COMPANY


                                            By:  /s/ Jeffrey Johnson, V.P.
                                                 -------------------------
                                            Its: VP, CFO


                                          /s/ David E. Anderson
                                          ---------------------
                                          David E. Anderson