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                                                                    EXHIBIT 14.2

                           NATURAL HEALTH TRENDS CORP.

                  CODE OF ETHICS FOR SENIOR FINANCIAL OFFICERS

      The honesty, integrity and sound judgment of the chief executive officer
and the senior financial officers of Natural Health Trends Corp. is fundamental
to the financial reporting process and the reputation and success of the
Company. Those persons hold an important role in the corporate governance
process in that they are uniquely positioned to ensure that all stakeholder
interests are appropriately protected and preserved.

1. PERSONS COVERED. The persons subject to this Code of Ethics for Financial
Officers are the chief executive officer, the chief financial officer, the
principal accounting officer or controller, and other persons performing similar
functions within the organization (hereafter the "Senior Financial Officers").
The Senior Financial Officers shall also comply with the Company's Code of
Business Conduct applicable to all employees:

2. STANDARDS OF CONDUCT. The Senior Financial Officers shall:

      i.    Act with and promote the highest standards of honest and ethical
            conduct, avoiding any actual or apparent conflicts of interest
            between personal and professional relationships;

      ii.   Promptly disclose to the Audit Committee of the Board of Directors
            (or such other committee as may be designated by the Board) any
            material transaction or relationship that reasonably could be
            expected to give rise to such a conflict

      iii.  Provide information that is accurate, complete, objective, relevant,
            timely and understandable to ensure full, fair, accurate, timely and
            understandable disclosure in reports and documents that the Company
            files with, or submits to, government agencies, including without
            limitation the Securities and Exchange Commission, and in all of its
            other communications to the investing public.

      iv.   Comply with applicable laws, rules and regulations of federal,
            state, provincial and local governments, and other appropriate
            private and public regulatory agencies.

      v.    Act in good faith, responsibly, with due care, competence and
            diligence, without misrepresenting material facts or allowing
            his/her independent judgment to be subordinated.

      vi.   Respect the confidentiality of information acquired in the course of
            his/her work except when authorized or otherwise legally obligated
            to disclose. Confidential information acquired in the course of
            his/her work is not used for personal advantage.
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      vii.  Share knowledge and maintain skills important and relevant to
            stakeholder's needs.

      viii. Proactively promote and be an example of ethical behavior as a
            responsible partner among peers in the work environment and the
            community.

      ix.   Achieve responsible use of and control over all assets and resources
            employed or entrusted.

3. VIOLATIONS. Any violations of this Code of Ethics for Senior Financial
Officers must be promptly disclosed to the Audit Committee of the Board of
Directors. That committee shall investigate all claims of violations. Any Senior
Financial Officer found to be in violation of this Senior Financial Officer Code
of Ethics will be subject to disciplinary action, up to and including
termination of employment. It is against Company policy to retaliate against any
employee for the good faith reporting of a violation of this Code of Ethics.

4. WAIVERS. The Audit Committee of the Board of Directors (or such other
committee as may be designated by the Board) shall have the sole discretionary
authority to approve any deviation or waiver from this Code of Ethics. Any
change of this Code of Ethics, or any waiver and the grounds for such waiver for
a Senior Financial Officer must be promptly publicly disclosed in the manner
specified by the Securities and Exchange Commission rules.