UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549



FORM 20-F

[  ]

REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

[X]

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2009

OR

[  ]

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________________ to ________________

Commission file number 1-12570

OR

[  ]

SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of event requiring this shell company report..

For the transition period from ________________ to ________________







CE FRANKLIN LTD.

(Exact name of Registrant as specified in its charter)

ALBERTA, CANADA

(Jurisdiction of incorporation or organization)

Suite 1900

300 - 5th Avenue S.W.

Calgary, Alberta, Canada T2P 3C4

(Address of principal executive offices)

Securities registered or to be registered pursuant to Section 12(b) of the Act.

Title of each class

Name of each exchange on which registered

Common shares, no par value

NASDAQ

Common shares, no par value

Toronto Stock Exchange

Securities registered or to be registered pursuant to Section 12(g) of the Act.  None.

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.  None.

Indicate the number of outstanding shares of each of the Company's classes of capital or common shares as of the close of the period covered by the annual report.

As of December 31, 2009, there were 17,581,246common shares outstanding.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes [  ]

No [X]



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If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.

Yes [  ]

No [X]

Note  checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 from their obligations under those Sections.

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes [X]

No [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files)

Yes [X]

No [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer.  See definition of accelerated filer and large accelerated filer in Rule 12b-2 of the Exchange Act.  (Check one):

Large accelerated filer [  ]          
Accelerated filer  [X]           
Non-accelerated  [  ]

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

U.S. GAAP [  ] International Financial Reporting Standards as issued

by the International Accounting Standards Board  [   ] Other  [X]

If other has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow.

Item 17 [ X ]

Item 18 [  ]

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes [  ]

No [X]



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|        |         |                                                              |                   |   
|------- | ------- | ------------------------------------------------------------ | ----------------- | --
|Content |         |                                                             
|PART I  |         |                                                             
|        |         |                                                              |                   |   
|        | Item 1: | Identity of Directors, Senior Management and Advisors        | ................. | 5 
|        |         |                                                              |                   |   
|        | Item 2: | Offer Statistics and Expected Timetable                      | ................. | 5 
|        |         |                                                              |                   |   
|        | Item 3: | Key Information                                              | ................. | 5 
|        |         | A.      Selected financial data                              | ................. | 5 
|        |         | B.      Capitalization and indebtedness                      | ................. | 6 
|        |         | C.      Reason for the offer and use of proceeds             | ................. | 6 
|        |         | D.      Risk factors                                         | ................. | 6 
|        |         |                                                              |                   |   
|        | Item 4: | Information on the Company                                   | ................. | 6 
|        |         | A.      History and development of the Company               | ................. | 6 
|        |         | B.      Business overview                                    | ................. | 7 
|        |         | C.      Organizational structure                             | ................. | 10
|        |         | D.      Property, plants and equipment                       | ................. | 10
|        |         | 4A.     Unresolved staff comments                            | ................. | 10
|        |         |                                                              |                   |   
|        | Item 5: | Operating and Financial Review and Prospects                 | ................. | 10
|        |         | A.      Operating results                                    | ................. | 13
|        |         | B.      Liquidity and capital resources                      | ................. | 19
|        |         | C.      Research and development, patents and licenses, etc. | ................. | 28
|        |         | D.      Trend information                                    | ................. | 28
|        |         | E.      Off-balance sheet arrangements                       | ................. | 29
|        |         | F.      Tabular disclosure of contractual obligations        | ................. | 29
|        |         | G.      Safe harbor                                          | ................. | 29
|        |         |                                                              |                   |   
|        | Item 6: | Directors, Senior Management and Employees                   | ................. | 29
|        |         | A.      Directors and senior management                      | ................. | 29
|        |         | B.      Compensation                                         | ................. | 32
|        |         | C.      Board practices                                      | ................. | 36
|        |         | D.      Employees                                            | ................. | 39
|        |         | E.      Share ownership                                      | ................. | 39
|        |         |                                                              |                   |   
|        | Item 7: | Major Shareholders and Related Party Transactions            | ................. | 39
|        |         | A.      Major shareholders                                   | ................. | 39
|        |         | B.      Related party transactions                           | ................. | 40
|        |         | C.      Interests of experts and counsel                     | ................. | 40
|        |         |                                                              |                   |   
|        | Item 8: | Financial Information                                        | ................. | 40
|        |         | A.      Financial statements and other financial information | ................. | 40
|        |         | B.      Significant changes                                  | ................. | 39
|        |         |                                                              |                   |   





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|              |           |                                                                              |                   |   
|------------- | --------- | ---------------------------------------------------------------------------- | ----------------- | --
|Content       |           |                                                                             
|PART I(cont') |           |                                                                             
|              |           |                                                                              |                   |   
|              | Item 9:   | The Offer and Listing                                                        | ................. | 41
|              |           | A.      Offer and listing details                                            | ................. | 41
|              |           | B.      Plan of distribution                                                 | ................. | 41
|              |           | C.      Markets                                                              | ................. | 41
|              |           | D.      Selling shareholders                                                 | ................. | 41
|              |           | E.      Dilution                                                             | ................. | 41
|              |           | F.      Expenses of the issue                                                | ................. | 41
|              |           |                                                                              |                   |   
|              | Item 10:  | Additional Information                                                       | ................. | 41
|              |           | A.      Share capital                                                        | ................. | 41
|              |           | B.      Memorandum and articles of association                               | ................. | 42
|              |           | C.      Material contracts                                                   | ................. | 43
|              |           | D.      Exchange controls                                                    | ................. | 43
|              |           | E.      Taxation                                                             | ................. | 43
|              |           | F.      Dividends and paying agents                                          | ................. | 44
|              |           | G.      Statements by experts                                                | ................. | 44
|              |           | H.      Documents on display                                                 | ................. | 44
|              |           | I.        Subsidiary information                                             | ................. | 44
|              |           |                                                                              |                   |   
|              | Item 11:  | Quanititive and Qualitative Disclosures About Market Risk                    | ................. | 44
|              |           |                                                                              |                   |   
|              | Item 12:  | Description of Securities Other than Equity Securities                       | ................. | 44
|              |           |                                                                              |                   |   
|PART II       |           |                                                                              |                   |   
|              |           |                                                                              |                   |   
|              | Item 13:  | Defaults, Dividend Arrearages and Delinquencies                              | ................. | 44
|              |           |                                                                              |                   |   
|              | Item 14:  | Material Modifications to the Rights of Security Holders and Use of Proceeds | ................. | 44
|              |           |                                                                              |                   |   
|              | Item 15:  | Controls and Procedures                                                      | ................. | 44
|              |           |                                                                              |                   |   
|              | Item 16:  | Reserved                                                                     | ................. | 44
|              |           |                                                                              |                   |   
|              | Item 16A: | Audit Committee Financial Expert                                             | ................. | 44
|              |           |                                                                              |                   |   
|              | Item 16B: | Code of Ethics                                                               | ................. | 45
|              |           |                                                                              |                   |   
|              | Item 16C: | Principal Accountant Fees and Services                                       | ................. | 45
|              |           |                                                                              |                   |   
|              | Item 16D: | Exemptions from the Listing Standards for Audit Committees                   | ................. | 45
|              |           |                                                                              |                   |   
|              | Item 16E: | Purchases of Equity Securities by the Issuer and Affiliated Purchasers       | ................. | 45
|              |           |                                                                              |                   |   
|              | Item 16F: | Change in Registrant's Certifying Accountant                                 | ................. | 46
|              |           |                                                                              |                   |   
|              | Item 16G: | Corporate Governance                                                         | ................. | 46
|              |           |                                                                              |                   |   
|PART III      |           |                                                                              |                   |   
|              |           |                                                                              |                   |   
|              | Item 17:  | Financial Statements                                                         | ................. | 46
|              |           |                                                                              |                   |   
|              | Item 18:  | Financial Statements                                                         | ................. | 46
|              |           |                                                                              |                   |   
|              | Item 19:  | Exhibits                                                                     | ................. | 69





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PART I

Item 1:

Identity of Directors, Senior Management and Advisors

Not applicable.

Item 2:

Offer Statistics and Expected Timetable

Not applicable.

Item 3:

Key Information

A.

Selected financial data

The selected financial data presented below for the five years ended December 31, 2009 is presented in Canadian dollars and is derived from CE Franklin Ltd.'s (CE Franklin or the Company or the Corporation) consolidated financial statements in Canadian dollars and in accordance with Canadian generally accepted accounting principles (Canadian GAAP).  The information set forth below should be read in conjunction with the consolidated financial statements of CE Franklin (including notes thereto) included under Item 17 and "Operating and Financial Review and Prospects" included under Item 5.

|                                     |                                                                             |  |        |  |        |  |        |  |       
|------------------------------------ | --------------------------------------------------------------------------- |  | ------ |  | ------ |  | ------ |  | ------
|                                     | As at and for the Year Ended December 31                                   
|CANADIAN GAAP                        | 2009                                                                        |  | 2008   |  | 2007   |  | 2006   |  | 2005  
|                                     | (in millions of Cdn. dollars except percentages, shares and per share data)
|Statements of Operations:            |                                                                             |  |        |  |        |  |        |  |       
|Sales                                | 437.0                                                                       |  | 547.4  |  | 466.3  |  | 555.2  |  | 484.2 
|Gross profit                         | 76.6                                                                        |  | 107.7  |  | 84.6   |  | 103.5  |  | 91.3  
|% of sales                           | 17.5                                                                        |  | 19.7   |  | 18.1   |  | 18.6   |  | 18.9  
|                                     |                                                                             |  |        |  |        |  |        |  |       
|Net income before taxes              | 8.9                                                                         |  | 32.4   |  | 20.9   |  | 34.6   |  | 29.7  
|                                     |                                                                             |  |        |  |        |  |        |  |       
|Net income                           | 6.3                                                                         |  | 21.7   |  | 13.6   |  | 22.9   |  | 18.9  
|% of sales                           | 1.4                                                                         |  | 4.0    |  | 2.9    |  | 4.1    |  | 3.9   
|Net income per share                 |                                                                             |  |        |  |        |  |        |  |       
|Basic                                | 0.36                                                                        |  | 1.19   |  | 0.74   |  | 1.27   |  | 1.09  
|Diluted                              | 0.35                                                                        |  | 1.17   |  | 0.72   |  | 1.22   |  | 1.01  
|                                     |                                                                             |  |        |  |        |  |        |  |       
|Balance Sheets:                      |                                                                             |  |        |  |        |  |        |  |       
|Total assets                         | 208.0                                                                       |  | 261.4  |  | 208.7  |  | 205.4  |  | 192.5 
|Capital stock                        | 23.3                                                                        |  | 22.5   |  | 24.3   |  | 23.6   |  | 21.9  
|Shareholders' equity                 | 142.6                                                                       |  | 139.3  |  | 118.2  |  | 102.5  |  | 75.9  
|Number of shares outstanding (000's) | 17,581                                                                      |  | 18,094 |  | 18,370 |  | 18,223 |  | 17,805
|Dividends declared                   | nil                                                                         |  | nil    |  | nil    |  | nil    |  | nil   



Net income, shareholders' equity, and other balance sheet amounts as determined in accordance with Canadian GAAP, differ from those determined in accordance with United States generally accepted accounting principles (U.S. GAAP), due principally to the recording of compensation expense for stock options granted prior to January 1, 2003.  See note 17 to the December 31, 2009 consolidated financial statements included under Item 17.

|                                     |                                                     |  |       |  |       |  |       |  |      
|------------------------------------ | --------------------------------------------------- |  | ----- |  | ----- |  | ----- |  | -----
|AMOUNTS IN ACCORDANCE WITH U.S. GAAP
|                                     | As at and for the Year Ended December 31           
|                                     | 2009                                                |  | 2008  |  | 2007  |  | 2006  |  | 2005 
|                                     | (in millions of Cdn. dollars except per share data)
|Net income                           | 6.3                                                 |  | 21.7  |  | 13.6  |  | 22.7  |  | 18.9 
|Net income per share                 |                                                     |  |       |  |       |  |       |  |      
|Basic                                | 0.36                                                |  | 1.19  |  | 0.74  |  | 1.26  |  | 1.09 
|Diluted                              | 0.35                                                |  | 1.17  |  | 0.72  |  | 1.21  |  | 1.01 
|                                     |                                                     |  |       |  |       |  |       |  |      
|Total assets                         | 206.6                                               |  | 260.1 |  | 207.3 |  | 204.0 |  | 191.1
|Shareholders' equity                 | 141.2                                               |  | 137.9 |  | 116.8 |  | 101.1 |  | 74.6 





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All dollar amounts set forth in this Annual Report on Form 20-F are in Canadian dollars, except where otherwise indicated.  The following tables set forth (i) the closing exchange rates at the end of the periods, the average exchange rates during the periods based on the closing exchange rate on the last day of each month and the high and low closing exchange rates based on the closing exchange rate on the last day of each month, (ii) the closing exchange rate at the end of each period, the average exchange rate during the period and the high and low exchange rates based on the closing exchange rate for each day during the month and (iii) the closing exchange rate for the day.  The rates used are based on foreign exchange rates reported by the Bank of Canada.

|                           |  |                        |  |        |  |        |  |        |  |       
|-------------------------- |  | ---------------------- |  | ------ |  | ------ |  | ------ |  | ------
|(i)                        |  | Year Ended December 31
|                           |  | 2009                   |  | 2008   |  | 2007   |  | 2006   |  | 2005  
|Rate at end of period      |  | 0.9515                 |  | 0.8210 |  | 1.0088 |  | 0.8581 |  | 0.8598
|Average rate during period |  | 0.8839                 |  | 0.9404 |  | 0.9418 |  | 0.8849 |  | 0.8271
|High                       |  | 0.9515                 |  | 1.0158 |  | 1.0585 |  | 0.9079 |  | 0.8601
|Low                        |  | 0.7860                 |  | 0.8084 |  | 0.8496 |  | 0.8562 |  | 0.7946

|                           |  |          |  |          |  |         |  |           |  |        |  |        | 
|-------------------------- |  | -------- |  | -------- |  | ------- |  | --------- |  | ------ |  | ------ | 
|(ii)                       |  | 2009     |  |          |  |         |  |           |  |        |  |        | 
|                           |  | December |  | November |  | October |  | September |  | August |  | July   | 
|Rate at end of period      |  | 0.9515   |  | 0.9473   |  | 0.9243  |  | 0.9340    |  | 0.9132 |  | 0.9281 | 
|Average rate during period |  | 0.9470   |  | 0.9440   |  | 0.9472  |  | 0.9245    |  | 0.9184 |  | 0.8923 | 
|High                       |  | 0.9580   |  | 0.9564   |  | 0.9748  |  | 0.9391    |  | 0.9345 |  | 0.9281 | 
|Low                        |  | 0.9343   |  | 0.9278   |  | 0.9221  |  | 0.9051    |  | 0.9032 |  | 0.8565 | 



(iii)On January 28, 2010, the closing exchange rate in Canadian dollars was US $0.9379 = Cdn. $1.00.

B.

Capitalization and indebtedness

Not applicable.

C.

Reasons for the offer and use of proceeds

Not applicable.

D.

Risk factors

Information for this item is set forth following the caption Risk Factors in the Company's Management Discussion and Analysis included under Item 5.



Item 4:

Information on the Company



A.

History and development of the Company

In November 1993, Franklin Supply Company Ltd. (Franklin), a Canadian company, completed its initial public offering and its shares were listed on the American Stock Exchange.

CE Franklin is the result of the combination by reverse takeover of Franklin and Continental Emsco Company Limited (CEL) on November 3, 1995. On January 1, 1996, Franklin and its wholly owned subsidiary CEL amalgamated, resulting in CE Franklin.  On September 26, 1996, the common shares of CE Franklin began trading on the Toronto Stock Exchange under the symbol CFT.  CE Franklin also trades on NASDAQ under the symbol CFK. Franklin and CEL commenced oilfield supply operations during the 1950's.

On May 29, 1999, Smith International, Inc. (Smith) acquired all the common shares previously held by CEL, which constituted 51.2% of the Company's outstanding common shares.  As of January 28, 2010, Smith owned approximately 55% of the Company's outstanding common shares.

On July 1, 2007, the Company purchased the outstanding shares of Full Tilt Field Services Ltd. (Full Tilt) for consideration of $3.4 million.

On December 3, 2007, the Company purchased the outstanding shares of JEN Supply Inc. (JEN Supply) for consideration of $12.6 million.



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On January 2, 2008, the Company amalgamated with Full Tilt and JEN Supply.

On June 1, 2009, the Company acquired the net assets of a western Canadian oilfield equipment distributor (the Acquired Business) for consideration of $11.3 million.

The Company is registered in the Province of Alberta, Canada under the Alberta Business Corporations Act.  The principal address, telephone number and website of the Company are as follows:

CE Franklin Ltd.

Suite 1900

300  5th Avenue S.W.

Calgary, Alberta Canada

T2P 3C4

403-531-5600

www.cefranklin.com



Principal Capital Expenditures and Divestitures

On June 1, 2009, the Company purchased the net assets of the Acquired Business for consideration of $11.3 million.  The Acquired Business was a western Canadian oilfield equipment distributor operating 23 oilfield supply stores.  The acquisition was funded by bank borrowings and cash flow from operations.

On December 3, 2007, the Company purchased the outstanding shares of JEN Supply for consideration of $12.6 million.  JEN Supply operated four oilfield supply stores in east-central Alberta.  The acquisition was funded by bank borrowings, cash flow from operations and debt issued to the vendor of $0.5 million.

On July 1, 2007, the Company purchased the outstanding shares of Full Tilt for consideration of $3.4 million. Full Tilt provides oilfield engine maintenance and crane equipment services and is based in Lloydminster, Alberta.  The acquisition was funded by bank borrowings and cash flow from operations.

On January 31, 2007, the Company purchased the assets of an agent that operated two of the Company's branch locations in Alberta, for cash consideration of $2.2 million.  The acquisition was funded by bank borrowings and cash flow from operations.

On February 1, 2006, the Company purchased the outstanding shares of an agent that operated two of the Company's branch locations in Alberta, for total consideration of $3.1 million comprised of cash consideration of $2.3 million and debt issued to the vendor valued at $0.8 million.  In addition to the cash consideration, a $0.2 million contingent amount was paid on February 1, 2007, as a result of the achievement of certain conditions.  The acquisition was funded by bank borrowings, cash flow from operations and debt issued to the vendor.

The Company has considered the possible acquisition of complementary businesses and competitors.  The Company has not entered into any agreement with respect to any prospective acquisition.  The Company intends to continue discussions and to make acquisitions in the future when they are deemed advantageous to the Company.  There can be no assurance that the Company will be able to expand its operations by further acquisitions.  In addition, if the Company makes acquisitions, there can be no assurance that such transactions will prove to be profitable for the Company.



B.

Business overview

Distribution

CE Franklin is a leading distributor of pipe, valves, flanges, fittings, production and process control equipment, tubular products and other general oilfield supplies to the oil and gas industry in Canada through its 49 branch operations which are situated in towns and cities that serve particular oil and gas fields of the western Canadian sedimentary basin.  In addition, the Company distributes similar products to the oil sands, midstream, refining, petrochemical industries and non-oilfield related industries such as forestry and mining.

CE Franklin, from time to time, will open or close branches or inventory stocking points to meet customer requirements and fluctuating market conditions.  Branches act as a one stop shop for the oil and gas industry by providing over 25,000 regularly-stocked stock keeping units of product, and related equipment
services.  Branches provide supply chain management services to enable customers to get the right products at the right time.  Should a branch not have a particular product in stock, it has overnight access to the Company's distribution centre (the Distribution Centre) in Edmonton, Alberta. CE Franklin's branch network positions it to provide the standardized products and purchasing processes that customers operating across multiple field locations require to conduct their capital programs and operations efficiently.



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Other services provided by the branches include pump repair, customized pump designs and testing, convenient hours and locations and 24-hour on call service.  In addition, CE Franklin provides well optimization analysis, onsite project management and oilfield engine maintenance and crane equipment services.

CE Franklin manages its buying and distribution through an industry leading 153,000 square-foot Distribution Centre located in Edmonton, Alberta.  The Distribution Centre is strategically located within reasonable proximity to a majority of product suppliers and acts as the supply hub for the branches.  Its location reduces freight costs through effective consolidation of shipments.  It provides a cross-dock function that minimizes inventory levels and maximizes service through automatic stock replenishment. It also provides project execution services for larger customer projects. The Distribution Centre is International Organization for Standardization 9001 - 2000 (ISO) certified, which is required by a growing number of CE Franklin's customers in conformance with their own ISO programs.

For the supply chain to be effective, strong relationships must be cultivated between the Company and its customers.  Several customers have looked to CE Franklin for its expertise in materials management and other service support.  The formal arrangement between the Company and its customers is referred to as an alliance or an enhanced business relationship.  Through building alliances, the Company manages approximately 50 warehousesfor its customers.  The trend is for customers to focus on their core competencies and outsource non-core areas.

Demand for oilfield products and services is driven by the level of oil and gas industry capital expenditures in the western Canadian sedimentary basin as well as by production related maintenance, repair and operating (MRO) requirements.  MRO demand tends to be relatively stable over time and predictable in terms of product and service requirements and typically comprise 40% to 50% of the Company's annual sales.  Capital project demand fluctuates over time with oil and gas commodity prices.  The price of oil and gas, well completions and rig counts are common indicators of activity levels in the energy industry. Other drivers of profitability include activity levels within specific regions, the mix of products sold and customer mix.

Activity levels within specific regions will fluctuate due to various factors including the mix of oil and gas activity within the region and oil and gas producers entering or leaving the region. The Company responds to these fluctuations by opening or closing branch locations in order to service customer needs and ensure there is coverage in areas of higher activity.

The mix of products sold and the customer mix will affect profitability. Profit margins will vary for different products and the method of sale. Walk-in business at the branches will generate higher profit margins compared to bids, which are typically larger orders where the Company can take advantage of volume discounts and longer lead times. Customer contracts can affect profit margin where different customers receive different pricing structures based on factors such as volume, service requirements and complexity.



Business and Operating Strategy

The Company's business and operating strategy is focused on improving the Company's value offering and service to its customers, increasing the reach and market share serviced by its distribution network, expanding its product line and end use markets, maximizing gross profit margins through procurement practices and rationalizing expenses through process improvement efficiencies. CE Franklin leverages its relationship with Wilson International, Inc. (Wilson Supply), a wholly owned subsidiary of Smith in the United States, to offer a North American solution to its customer base.



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Operations

CE Franklin's operations are organized around sales, which includes product and account management and inside sales functions; supply chain management, which includes central purchasing and Distribution Centre management; operations, which includes branches and inventory stocking points strategically located to optimize customer service, information technologies, customer service, safety and quality; finance and administration; and business effectiveness (human resources).

The product management function includes technical and sales personnel who specialize in providing product sales and service to customers and branch operations for the Company's specialized product lines, such as process automation products, bottom hole pumps and other production equipment, steel and fiberglass tubulars and valves.

To ensure coordination and close contact with the Company's major customers, a sales group, working out of Calgary, Alberta, where many customer head offices are located, act as account managers with responsibilities for managing the Company's business and alliance relationships with its customers.  In addition, the Company has regional area sales representatives who are responsible for coordinating sales and activities in the field.  The inside sales group is responsible for coordination and preparation of hundreds of competitive bid packages each year for Canadian and international sales.

Branch managers are responsible for the management of their branch operations in a particular geographic area.  There is interdependence on sales efforts and results with the sales force located in the Calgary, Alberta office.  The branch is the front line service interface with the customer.  The Distribution Centre provides centralized materials management services for CE Franklin's branches and where practical, will ship product directly to customers.  The information technologies group is a fundamental component of providing service to customers and is responsible for maintaining the Company's enterprise and electronic commerce systems.  The supply chain management group is responsible for supplier relations and inventory procurement. Customer contract administration, pricing and margins are managed centrally.  Customer service, safety and quality assurance processes and procedures are in place to deliver superior customer service while maintaining a safe work environment for the Company's employees.

Customers can walk in, phone, fax, email orders, or drop off drawings asking us to prepare a materials list and to supply products.  Customer lead times vary from walk in to several weeks notice.

The Company operates in a customer centric model with all employee compensation affected by total Company earnings per share.  Senior managers have specific responsibilities but compensation is based on total Company performance.

CE Franklin's financial performance is tied closely to the seasonality of drilling activity.  Higher drilling activity in Canada is generally experienced in the winter months.  In the spring and early summer, drilling activity slows due to the difficulty in moving equipment during the spring thaws.  To the extent that unseasonable weather conditions such as excessive rain or unusually warm winters affect the ability of CE Franklin's customers to access their oil and gas sites, then the demand for CE Franklin's products and services would temporarily decrease and the Company's revenues, cash flows and profitability would be adversely affected.



Competition

The Canadian oilfield supply industry is highly competitive and fragmented.  CE Franklin and its largest competitors generally operate at low profit margins due to price competition.  Profitability is achieved by continuously improving the effectiveness of personnel and the efficiency of processes and systems.  Price competition is due to customer price pressure and to competition among the major supply companies for the same business.  The Company believes that its future profitability is partially influenced by additional competitive factors beyond its control, including the ability of some customers to purchase products directly from the manufacturer rather than from independent oilfield supply distributors.  In addition, if the oil and gas industry were to experience significant growth in drilling activity, new competitors could arise due to the low capital investment required.

There are approximately 230 oilfield supply stores in Canada operated by four large companies and many smaller ones.  The oilfield supply market is part of the larger industrial supply markets, which is also



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served in part by numerous other competitors.  Some of CE Franklin's major competitors have manufacturing divisions or affiliates that produce some of their product lines.  This vertical integration may place the Company at a cost disadvantage.  The market is further fragmented by (i) companies that specialize in the sales of certain products, (ii) general industrial supply houses that overlap with the oilfield suppliers particularly in the area of pipe, valves and fittings, (iii) manufacturers who sell directly to the oil and gas industry and (iv) major oil companies that sometimes purchase directly from manufacturers on large orders.



C.

Organizational structure

CE Franklin operates its business through a single legal entity, CE Franklin Ltd.

Smith, which owns approximately 55% of the Company's outstanding common shares, owns Wilson Supply, a leading oilfield equipment distributor operating principally in the United States. Smith and its affiliates, including Wilson Supply, have verbally indicated that they will not compete with CE Franklin in Canada.  CE Franklin has verbally agreed not to compete with Smith or Wilson Supply in the United States.  However, there are no assurances that these agreements will not change at a future date.  Outside of North America, oilfield equipment and supplies are sold and supplied differently and, accordingly, North American-style branches are not common.



D.

Property, plant and equipment



Description of Property

The Company's head office is located in Calgary, Alberta and its Distribution Centre is located in Edmonton, Alberta.  The Company has 34 branches in Alberta, seven in Saskatchewan, six in British Columbia, one in Manitoba and one in Ontario.  The Company owns six locations and leases the remaining locations.  Four of the Company's branch operations are operated by agents who are responsible for branch facility and operating costs and earn a commission on sales.  The owned properties represent four branches in Alberta, one branch in Saskatchewan and one branch in British Columbia.  The owned properties are subject to a general security agreement in favour of the Company's lenders.  The Company will either lease or purchase facilities in certain areas after evaluating the economics of both alternatives.

The current capacity at the Company's branches and Distribution Centre is considered adequate to meet current market demand.  In the past, the Company has been able to secure new operating facilities as required.

The Company is not aware of any environmental issues that could have a material impact on any of its properties.



4A.

Unresolved staff comments

There are no unresolved SEC comments at this time.



Item 5:

Operating and Financial Review and Prospects



Management's Discussion and Analysis as at January 28, 2010

The following Management's Discussion and Analysis (MD&A) is provided to assist readers in understanding CE Franklin Ltd.'s (CE Franklin or the Company) financial performance and position during the periods presented and significant trends that may impact future performance of CE Franklin and should be read in conjunction with the audited comparative consolidated financial statements of CE Franklin and the related notes thereto.

All amounts are expressed in Canadian dollars and in accordance with Canadian generally accepted accounting principles (Canadian GAAP), except where otherwise noted. For a discussion of the principal differences between CE Franklin's financial results as calculated under U.S. GAAP, see note 17 to the consolidated financial statements of CE Franklin.



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Overview

CE Franklin is a leading distributor of pipe, valves, flanges, fittings, production equipment, tubular products and other general industrial supplies, primarily to the oil and gas industry in Canada through its 49 branches situated in towns and cities that serve oil and gas fields of the western Canadian sedimentary basin. In addition, the Company distributes similar products to the oil sands, midstream, refining, petrochemical industries and non-oilfield related industries such as forestry and mining.

The Company's branch operations service over 3,000 customers by providing the right materials where and when they are needed, and for the best value.  Our branches, supported by our centralized Distribution Centre in Edmonton, Alberta, stock over 25,000 stock keeping units sourced from over 2,000 suppliers.  This infrastructure enables us to provide our customers with the products they need on a same day or over-night basis.  Our centralized inventory and procurement capabilities allow us to leverage our scale to enable industry leading hub and spoke purchasing and logistics capabilities. The branches are also supported by services provided by the Company's corporate office in Calgary, Alberta including sales, marketing, product expertise, logistics, invoicing, credit and collection and other business services.

The Company's common shares trade on the TSX (CFT) and NASDAQ (CFK) stock exchanges.  Smith International Inc. (Smith), a major oilfield service company based in the United States, owns approximately 55% of the Company's shares.



Business Strategy

The Canadian oilfield equipment supply industry is highly competitive and fragmented.  There are approximately 230 oilfield supply stores in Canada which generate annual estimated sales of $2 to $3 billion.  CE Franklin competes with three other large oilfield equipment distributors and with numerous local and regional distributors as well as specialty equipment distributors and manufacturers.  The oilfield equipment market is part of the larger industrial equipment supply market, which is also serviced by numerous competitors.  The oil sands and niche industrial product markets are more specialized and solutions oriented and require more in-depth product knowledge and supplier relationships to service specific customer requirements.

Oilfield equipment distributors compete based on price and level of service.  Service includes the ability to consistently provide required products to a customer's operating site when needed, project management services, product expertise and support, billing and expenditure management services, and related equipment services.

Demand for oilfield products and services is driven by the level of oil and gas industry capital expenditures in the Western Canadian sedimentary basin as well as by production related maintenance, repair and operating (MRO) requirements.  MRO demand tends to be relatively stable over time and predictable in terms of product and service requirements and typically comprise 40% to 50% of the Company's annual sales.  Capital project demand fluctuates over time with oil and gas commodity prices.

The mix of products sold and customers served will affect profitability.  Local walk in relationship business will typically generate higher profit margins compared to project bids, which are typically larger orders where the Company can take advantage of volume discounts and longer lead times.  Larger oil and gas customers typically have a broader geographic operating reach requiring multi-site service capability, conduct larger capital projects, and require more sophisticated billing and project management services than do smaller customers.   The Company has entered into a number of formal alliances with larger customers where the scale and repeat nature of business enables efficiencies which are shared with the customer through lower profit margins.

Barriers to entry in the oilfield supply business are low with start up operations typically focused on servicing local relationship based MRO customers.  To compete effectively on capital project business and to service larger customers requires multi-location branch operations, increased financial, procurement, product expertise and breadth of product lines, information systems and process capability.

The Company's 49 branch operations provide substantial geographic coverage across the oil and gas producing regions in western Canada.  Each branch competes for local business supported by centralized support services provided by the Company's Distribution Centre and corporate office in Calgary.  The Company's large branch network, coupled with its centralized capabilities enables it to



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develop strong supply chain relationships with suppliers and provide it with a competitive advantage over local independent oilfield and specialty equipment distributors for larger customers who are seeking multi-location, one stop shopping and more comprehensive service.  The Company's relationship with Wilson Supply, a leading oilfield equipment distributor operating in the United States, and a wholly owned subsidiary of Smith, enables it to provide North American solutions to its customer base and provides increased purchasing scale with equipment suppliers.

The Company is pursuing the following strategies to grow its business profitably:

·

Expand the reach and market share serviced by the Company's distribution network.  The Company is focusing its sales efforts and product offering on servicing complex, multi-location needs of large and emerging customers in the energy sector.  Organic growth may be complemented by selected acquisitions.

·

Expand production equipment service capability to capture more of the product life cycle requirements for the equipment the Company sells such as down hole pump repair, oilfield engine maintenance, well optimization and on site project management. This will differentiate the Company's service offering from its competitors and deepen relationships with its customers.

·

Expand oil sands and industrial project and MRO business by leveraging our existing supply chain infrastructure, product and project expertise.



Strategy Accomplishments

·

In 2007, the Company expanded its branch network from 42 to 44 branches and increased its oilfield supply market share through the acquisition of JEN Supply Inc (JEN Supply). The Company also acquired Full Tilt Services Limited (Full Tilt), adding the capability to service oilfield engines and parts, enabling us to service more of our existing oilfield customer's requirements and attract new ones.

·

In the spring of 2008, the Company moved into a new 153,000 square foot Distribution Centre and nine acre pipe yard located in Edmonton, Alberta.  The new Distribution Centre provided a 76% increase in functional warehousing capacity over our previous facility, increasing our capability to support and grow sales through our branch network.  The larger facility also enabled us to increase the Company's central project execution capability and processes, to service larger projects and ship direct to customers, avoiding double handling of material by branches.  The Company opened a new branch operation in Red Earth, Alberta and expanded two existing branch facilities.

·

In June of 2009, the Company increased its market share, customer base, and branch network through the acquisition of a western Canadian oilfield supply competitor (the Acquired Business).  The Acquired Business operated 23 supply stores of which 18 stores were proximate to existing Company branches and have been integrated.   The remaining 5 operations were focused in the east Alberta heavy oil corridor, and have extended the Company's distribution network reach.  Total oilfield supply sales have increased an estimated 15% as a result of the acquisition.  The Company's Fort St. John and Lloydminster branches moved to larger locations during the year, increasing capacity to service customer requirements in these important markets.  Sales to oil sands customers increased for the fifth year in a row, reaching a record $64.5 million in 2009, comprising 15% of total Company sales.  The Company added process automation products to its product line and opened a valve actuation centre at our Edmonton Distribution Centre, to broaden the spectrum of solutions the Company provides to existing oilfield, oil sands, and other industrial customers, and enhancing its ability to attract new customers.  The Company recruited new product, operations and supply chain expertise into the organization to advance its strategies.



Business Outlook

Oil and gas industry activity in 2010 is expected to be comparable to the decade-low levels experienced in 2009.  Natural gas prices remain depressed as North American production capacity and inventory levels currently dominate demand.  Natural gas capital expenditure activity is focused on the emerging shale gas plays in north eastern British Columbia where the Company has a strong market position.  Conventional and heavy oil economics are reasonable at current price levels leading to moderate activity in eastern Alberta and south east Saskatchewan.  Oil sands project announcements are gaining
momentum with the recovery in oil prices and access to capital markets.
 Approximately 50% to 60% of the Company's total sales are driven by our
customer's capital expenditure requirements.  CE Franklin's revenues
are expected to increase modestly in 2010 due to a full year's contribution of
sales from the oil field equipment distributor acquired in June 2009 and the
expansion of the Company's product lines.



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The oilfield supply industry continues to work off excess inventories, complicated by product deflation in certain product lines that will support continued aggressive price competition and lower realized gross profit margins.  The Company will continue to manage its cost structure to protect profitability while maintaining service capacity and advancing strategic initiatives.

Over the medium to longer term, the Company's strong financial and competitive positions will enable profitable growth of its distribution network through the expansion of its product lines, supplier relationships and capability to service additional oil and gas and other industrial end use markets.



A.

Operating Results

The following table summarizes the consolidated results of operations of the Company for the last three years:

|                                                      |  |         |  |         |  |         |  |         |  |         |  |        
|----------------------------------------------------- |  | ------- |  | ------- |  | ------- |  | ------- |  | ------- |  | -------
|(in millions of Cdn. dollars except per share data)   |  |         |  |         |  |         |  |         |  |         |  |        
|Years Ended December 31,                              |  | 2009    |  |         |  |         |  |         |  |        
|                                                      |  | Amount  |  | %       |  | Amount  |  | %       |  | Amount  |  | %      
|                                                      |  |         |  |         |  |         |  |         |  |         |  |        
|Sales                                                 |  | $ 437.0 |  | 100.0%  |  | $ 547.4 |  | 100.0%  |  | $ 466.3 |  | 100.0% 
|Cost of sales                                         |  | (360.4) |  | (82.5)% |  | (439.7) |  | (80.3)% |  | (381.7) |  | (81.9)%
|Gross profit                                          |  | 76.6    |  | 17.5%   |  | 107.7   |  | 19.7%   |  | 84.6    |  | 18.1%  
|                                                      |  |         |  |         |  |         |  |         |  |         |  |        
|Selling, general and administrative expenses          |  | (64.2)  |  | (14.7)% |  | (71.6)  |  | (13.1)% |  | (58.1)  |  | (12.4)%
|Foreign exchange loss and other                       |  | -       |  | 0.0%    |  | (0.2)   |  | (0.0)%  |  | (0.8)   |  | (0.2)% 
|                                                      |  |         |  |         |  |         |  |         |  |         |  |        
|EBITDA(1)                                             |  | 12.4    |  | 2.8%    |  | 35.8    |  | 6.5%    |  | 25.7    |  | 5.5%   
|Amortization                                          |  | (2.5)   |  | (0.6)%  |  | (2.4)   |  | (0.4)%  |  | (2.8)   |  | (0.6)% 
|Interest                                              |  | (0.9)   |  | (0.2)%  |  | (1.0)   |  | (0.2)%  |  | (2.0)   |  | (0.4)% 
|Income before taxes                                   |  | 8.9     |  | 2.0%    |  | 32.4    |  | 6.0%    |  | 20.9    |  | 4.5%   
|Income tax expense                                    |  | (2.6)   |  | (0.6)%  |  | (10.7)  |  | (2.0)%  |  | (7.3)   |  | (1.6)% 
|Net income                                            |  | 6.3     |  | 1.4%    |  | 21.7    |  | 4.0%    |  | 13.6    |  | 2.9%   
|                                                      |  |         |  |         |  |         |  |         |  |         |  |        
|Net income per share                                  |  |         |  |         |  |         |  |         |  |         |  |        
|Basic (Cdn. $)                                        |  | $ 0.36  |  |         |  | $ 1.19  |  |         |  | $ 0.74  |  |        
|Diluted (Cdn. $)                                      |  | $ 0.35  |  |         |  | $ 1.17  |  |         |  | $ 0.72  |  |        
|                                                      |  |         |  |         |  |         |  |         |  |         |  |        
|Weighted average number of shares outstanding (000's) |  |         |  |         |  |         | 
|Basic                                                 |  | 17,750  |  |         |  | 18,255  |  |         |  | 18,337  |  |        
|Diluted                                               |  | 17,953  |  |         |  | 18,561  |  |         |  | 18,807  |  |        
|                                                      |  |         |  |         |  |         |  |         |  |         |  |        



(1) EBITDA represents net income before interest, taxes, depreciation and amortization.  EBITDA is a supplemental non-GAAP financial measure used by management, as well as industry analysts, to evaluate operations.  Management believes that EBITDA, as presented, represents a useful means of assessing the performance of the Company's ongoing operating activities, as it reflects the Company's earnings trends without showing the impact of certain charges.  The Company is also presenting EBITDA, incremental flow through to EBITDA and EBITDA as a percentage of sales because it is used by management as a supplemental measure of profitability. The use of EBITDA by the Company has certain material limitations because it excludes the recurring expenditures of interest, income tax, and amortization expenses.  Interest expense is a necessary component of the Company's expenses because the Company borrows money to finance its working capital and capital expenditures.  Income tax expense is a necessary component of the Company's expenses because the Company is required to pay cash income taxes.  Amortization expense is a necessary component of the Company's expenses because the Company uses property and equipment to generate sales.  Management compensates for these limitations to the use of EBITDA by using EBITDA as only a supplementary measure of profitability.  EBITDA is not used by management as an alternative to net income as an indicator of the Company's operating performance, as an alternative to any other measure of performance in conformity with generally accepted accounting principles or as an alternative to cash flow from operating activities as a measure of liquidity.  A reconciliation of EBITDA to Net income is provided within the table above.  Not all companies calculate EBITDA in the same manner and EBITDA does not have a standardized meaning prescribed by Canadian GAAP.  Accordingly, EBITDA, as the term is used herein, is unlikely to be comparable to EBITDA as reported by other entities.



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2009 compared to 2008

Net income for the year ended December 31, 2009 was $6.3 million, down $15.4 million (71%) from the year ended December 31, 2008.  Sales were $437.0 million, down $110.4 million (20%) from the prior year due to decreased conventional oilfield sales offset partially by an estimated $30 million in sales (8% of 2009 oilfield sales) contributed by the Acquired Business as well as increased oil sands sales. Well completions, which tend to drive demand for oilfield equipment used in capital projects, decreased by 55% from prior year levels, contributing to the decline in the Company's sales in 2009. Gross profit decreased by $31.1 million (29%) from the prior year. The decrease was a result of the reduction in sales combined with lower average sales margins reflecting increased lower margin oil sands and major project sales, lower tubular product margins and increased competitive pressure. Selling, general and administrative expenses decreased by $7.4 million (10%) in 2009 from the prior year as compensation, selling and marketing costs have been managed to a lower level in response to the reduced oil and gas industry activity levels, partially offset by increased costs associated with the expansion of the Company's store network resulting from the Acquired Business. Costs incurred to complete the integration of the Acquired Business were $1.5 million.  Income taxes decreased by $8.1 million in 2009 compared to the prior year period due to lower pre-tax earnings. The weighted average number of shares outstanding during the year was down by 0.5 million (3%) from the prior year principally due to shares purchased for cancellation pursuant to the Company's normal course issuer bid. Net income per share (basic) was $0.36 for the year, a decrease of 70% from 2008, consistent with the decrease in net income.



2008 compared to 2007

Net income for the year ended December 31, 2008 was $21.7 million, up $8.1 million (60%) from the year ended December 31, 2007.  Sales reached $547.4 million, up $81.2 million (17%) compared to the prior year. The increase in sales was attributable to increased tubular product prices, the acquisitions of JEN Supply and Full Tilt and increased oil sands and conventional oilfield market share and industry activity. The average rig count increased by 8% and well completions increased by 2% from prior year levels. Gross profit increased by $23.1 million (27%) over the prior year to a record $107.7 million, due to increased sales and gross profit margins.  Increased supplier rebates associated with higher purchasing levels, and increased tubular margins were the principal reasons for the improvement in margins. Selling, general and administrative expenses increased by $13.5 million (23%) in 2008 to $71.6 million due to the addition of operating expenses associated with the JEN Supply and Full Tilt acquisitions, increased variable compensation expense driven by the increase in earnings, and increased facility costs associated with the opening of the new Distribution Centre in the second quarter of 2008. Interest expense declined due to reduced average debt levels and floating interest rates in 2008.  Income taxes increased by $3.4 million in 2008 due to higher pre-tax earnings offset slightly by a reduction in income tax rates. The weighted average number of shares outstanding during the year was down slightly compared to the prior year. Net income per share (basic) was $1.19 for the year, an increase of 61%, consistent with the increase in net income.



Fourth Quarter Results

Net loss for the fourth quarter of 2009 was $0.5 million, down $9.3 million from the fourth quarter of 2008. Sales were $93.0 million, a decrease of $68.2 million (42%) from the fourth quarter of 2008.   Capital project business comprised 50% of sales (2008  60%), and decreased $50.8 million (52%) from the prior year period, outperforming the 77% decrease in well completions from the comparable period.  The rollover in tubular steel product prices from peak levels experienced in the fourth quarter of 2008 also contributed to the reduction in capital project sales. The acquisition of the Acquired Business in the second quarter of 2009, increased oilfield sales in the fourth quarter 2009 by an estimated 17%.  Gross profit decreased by $18.6 million (55%) from the prior year period due to the decrease in sales and gross profit margins. Gross profit margins for the fourth quarter were 16.5%, down from 21.0% in the prior year period, due to lower tubular and oil sands sales margins and supplier rebates. Selling, general and administrative expenses decreased by $4.9 million (25%) to $14.6 million for the quarter as compensation, selling and marketing costs have been managed to a lower level in response to reduced sales levels.  Income taxes decreased by $4.5 million in the fourth quarter compared to the prior year period due to lower pre-tax earnings. The weighted average number of shares outstanding in the fourth quarter, decreased by 0.5 million (3%) from the prior year period principally due to shares purchased for
cancellation pursuant to the Company's normal course issuer bid. Net loss per
share (basic) was $0.03 in the fourth quarter of 2009, a decrease of $0.51 from
the $0.48 earned in the fourth quarter of 2008.

A
more detailed discussion of the Company's annual results from operations is
provided below:



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Sales

Sales for 2009 were $437.0 million, down $110.4 million (20%) from 2008 levels, due to decreased conventional oilfield sales offset partially by increased oil sands sales and sales from the Acquired Business. In 2008, sales were $547.4 million an increase of 17% over 2007 levels, due to increased tubular product prices, the acquisitions of JEN Supply and Full Tilt and increased oil sands and conventional market share and industry activity.

|                                                 |  |       |     |      |       |      |  |       |    
|------------------------------------------------ |  | ----- | --- | ---- | ----- | ---- |  | ----- | ---
|(in millions of Cdn. $)                          |  | 2009  |     | 2008 |       | 2007
|End use sales demand                             |  | $     | %   |      | $     | %    |  | $     | %  
|Capital projects                                 |  | 246.0 | 56  |      | 314.0 | 57   |  | 269.6 | 58 
|Maintenance, repair and operating supplies (MRO) |  | 191.0 | 44  |      | 233.4 | 43   |  | 196.7 | 42 
|Total sales                                      |  | 437.0 | 100 |      | 547.4 | 100  |  | 466.3 | 100



Note:Capital project end use sales are defined by the Company as consisting of tubulars and 80% of pipe, flanges and fittings; and valves and accessories product sales respectively. MRO Sales are defined by the Company as consisting of pumps and production equipment, production services; general product and 20% of pipes, flanges and fittings; and valves and accessory product sales respectively.



The relative level of oil and gas commodity prices are a key driver of industry capital project activity as product prices directly impact the economic returns realized by oil and gas companies. The Company uses oil and gas well completions and average rig counts as industry activity measures to assess demand for oilfield equipment used in capital projects.  Oil and gas well completions require the products sold by the Company to complete a well and bring production on stream and are a general indicator of energy industry activity levels.  Average drilling rig counts are also used by management as a leading indicator of industry activity levels as the number of rigs in use ultimately drives well completion requirements.



The table below provides well completion, rig count and commodity price information for the last 3 years.

|                                                          |  |                |  |                                         |          |         |          |       
|--------------------------------------------------------- |  | -------------- |  | --------------------------------------- | -------- | ------- | -------- | ------
|                                                          |  | As at December |  | Average for the years ended December 31
|                                                          |  | 31, 2009       |  | 2009                                    | % change | 2008    | % change | 2007  
|                                                          |  |                |  |                                         |          |         |          |       
|Gas - Cdn. $/gj (AECO spot)                               |  | $5.99          |  | $3.97                                   | (51%)    | $8.18   | 26%      | $6.47 
|Oil - Cdn. $/bbl (Synthetic Crude)                        |  | $84.99         |  | $69.09                                  | (33%)    | $103.03 | 35%      | $76.48
|Average rig count                                         |  | 329            |  | 215                                     | (46%)    | 398     | 8%       | 367   
|                                                          |  |                |  |                                         |          |         |          |       
|Well completions:                                         |  |                |  |                                         |          |         |          |       
|Oil                                                       |  | n/a            |  | 3,197                                   | (49%)    | 6,223   | 14%      | 5,443 
|Gas                                                       |  | n/a            |  | 5,068                                   | (59%)    | 12,342  | (3%)     | 12,717
|Total well completions                                    |  | n/a            |  | 8,265                                   | (55%)    | 18,565  | 2%       | 18,160
|Average statistics are shown except for well completions. |  |                |  |                                         |          |         |          |       



Sources:Oil and Gas prices  First Energy Capital Corp.; Rig count data  COADC; Well completion data  Daily Oil Bulletin



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The chart below depicts the relative relationship of Company sales to oil and gas prices and well completions over the last five years.  Since 2007, Company sales have outpaced the relative change in well completions due to increased conventional oil and gas and oil sands market share growth.







Sales of capital project related products were $246.0 million in 2009, down $68 million (22%) from 2008.  Capital project business for the year comprised 56% of total sales compared to 57% in 2008. Total well completions decreased 55% to 8,265 for 2009 and the average working rig count was down 46% to 215 rigs compared to 2008.  Gas wells comprised 61% of the total wells completed in western Canada in 2009 compared to 66% in 2008 and 70% in 2007. The decline in oil and gas industry capital expenditures accelerated through 2009 with more significant reductions in the third and fourth quarters of 2009 as the collapse in oil and gas prices experienced earlier in 2009 coupled with reduced access to capital, constrained industry capital programs. Spot gas and oil prices ended the year at $5.99 per GJ (AECO spot) and $84.99 per bbl (Synthetic Crude), an increase of 51% and 23%, respectively, from 2009 average prices. Although oil and gas prices are starting to show signs of recovery, it is expected that a continuation of reduced industry cash flow, access to capital and capital expenditure economics, will constrain demand for the Company's products into 2010.

Sales of capital project related products were $314.0 million in 2008, up $44.4 million (16%) from 2007.  Increased capital project sales in 2008 reflected higher tubular sales due to significant product cost increases experienced during the year, and increased industry activity and market share. Total well completions increased 2% to 18,565 for 2008 while the average working rig count was up 8% to 398 rigs compared to 2007.  Oil and gas capital expenditure activity began to recover in the second and third quarters of 2008 and continued through the fourth quarter resulting in part from emerging gas exploration plays in northeast British Columbia and oil pool development in southeast Saskatchewan combined with strong oil and gas prices earlier in the year.

MRO product sales are related to overall oil and gas industry production levels and tend to be more stable than capital project sales. MRO product sales for 2009 decreased by $42.4 million (18%) to $191.0 million compared to 2008 and comprised 44% of the Company's total sales (2008  43%). The reduction in sales is due to reduced conventional oilfield activity partially offset by sales generated from the Acquired Business in the last half of the year. MRO product sales for 2008 increased by $36.7 million (19%) to $233.4 million compared to 2007 due to increased industry activity levels.

The Company services over 3,000 customers of which the top ten customers comprised 46% of total sales in 2009 (2008  42%, 2007 - 43%).  The Company's largest customer comprised 10% of total sales in 2009 (2008  10%, 2007 - 11%).  The increased concentration of sales in 2009 was due to the Company's focus on alliance customer programs coupled with lower capital program activity experienced
by smaller oil and gas companies due to reduced operating cash flows and access to capital markets.  This trend is expected to continue in 2010.







Page 16 of 94



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The Company distributes approximately 25,000 stock keeping units sourced from over 2,000 suppliers.  In 2009, the top 10 suppliers comprised 34% of total cost of goods sold (2008  59%, 2007  43%) of which one supplier comprised 12% of cost of goods sold (2008  two suppliers comprised 31% of cost of goods sold, 2007  two suppliers comprised 28% of cost of goods sold).  Reduced supplier concentration in 2009 was principally due to the decline in tubular and other capital project related product sales which tend to be focused across fewer products than MRO product sales.

The Company's strategy is to grow profitability by focusing on its core western Canadian oilfield equipment service business, complemented by an increase in the product life cycle services provided to its customers, and the focus on oil sands and industrial capital project and MRO sales opportunities. Revenue results of these initiatives to date are provided below:

|                    |  |       |     |      |       |      |  |       |    
|------------------- |  | ----- | --- | ---- | ----- | ---- |  | ----- | ---
|                    |  | 2009  |     | 2008 |       | 2007
|Sales ($millions)   |  | $     | %   |      | $     | %    |  | $     | %  
|Oilfield            |  | 362.0 | 83  |      | 491.3 | 90   |  | 431.4 | 93 
|Oil sands           |  | 64.5  | 15  |      | 39.4  | 7    |  | 23.7  | 5  
|Production services |  | 10.5  | 2   |      | 16.7  | 3    |  | 11.2  | 2  
|Total sales         |  | 437.0 | 100 |      | 547.4 | 100  |  | 466.3 | 100



Sales of oilfield products to conventional western Canada oil and gas end use applications were $362.0 million for 2009, down $129.3 million (26%) from 2008. This decrease was principally driven by the 55% decrease in well completions compared to the prior year. Sales from the Acquired Business subsequent to the June 1, 2009 acquisition date, comprised approximately 8% of annual oilfield sales and helped mitigate the impact on sales resulting from the decline in industry activity.

Sales to oil sands end use applications reached a record $64.5 million, an increase of $25.1 million (64%) compared to $39.4 million for 2008. The Company continues to position its sales focus, Distribution Centre and Fort McMurray branch to penetrate this growing market for capital project and MRO products.

Production service sales were $10.5 million in 2009, down $6.2 million (37%) compared to $16.7 million in 2008 as customers deferred maintenance activities in the face of challenging commodity prices.

|                                                    |  |       |  |        |  |      
|--------------------------------------------------- |  | ----- |  | ------ |  | -----
|Gross Profit                                        |  | 2009  |  | 2008   |  | 2007 
|                                                    |  |       |  |        |  |      
|Gross profit (millions)                             |  | $76.6 |  | $107.7 |  | $84.6
|Gross profit as a % of sales                        |  | 17.5% |  | 19.7%  |  | 18.1%
|                                                    |  |       |  |        |  |      
|Gross profit composition by product sales category: |  |       |  |        |  |      
|Tubulars                                            |  | 5%    |  | 13%    |  | 8%   
|Pipe, flanges and fittings                          |  | 31%   |  | 31%    |  | 32%  
|Valves and accessories                              |  | 19%   |  | 17%    |  | 18%  
|Pumps, production equipment and services            |  | 12%   |  | 15%    |  | 17%  
|General                                             |  | 33%   |  | 24%    |  | 25%  
|Total                                               |  | 100%  |  | 100%   |  | 100% 



Gross profit was $76.6 million in 2009, down $31.1 million (29%) from 2008 due to the 20% decline in sales combined with a decrease in gross profit margins from 19.7% in 2008 to 17.5% in 2009. The decrease in gross profit margins reflects the increase in lower margin oil sands sales, lower tubular margins, lower supplier rebates earned in 2009 due to reduced purchasing levels, and increased competitive activity. Gross profit margins improved in 2008 from 2007 levels due to increased supplier rebates associated with higher purchasing levels and improved tubular margins reflecting tight product supply conditions in 2008. The most significant change in gross profit composition in 2009 compared to 2008 was the reduction in tubular gross profit contribution. Tubular sales and margins in 2009 have been affected by depressed drilling activity, market inventory surpluses and product cost deflation compared to 2008 when sales and margins were high due to product cost inflation and tight product supply conditions. The increase in general products profit composition reflects the relative increase in higher margin MRO



Page 17 of 94



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sales in 2009. Gross profit reached $107.7 million in 2008, up $23.1 million (27%) from 2007, due to a 17% increase in sales and increased gross profit margins from 18.1% in 2007 to 19.7% in 2008.

Selling, General and Administrative (SG&A) Costs

|                          |  |      |     |      |      |      |  |      |    
|------------------------- |  | ---- | --- | ---- | ---- | ---- |  | ---- | ---
|                          |  | 2009 |     | 2008 |      | 2007
|($millions)               |  | $    | %   |      | $    | %    |  | $    | %  
|People costs              |  | 36.2 | 56  |      | 41.3 | 58   |  | 32.8 | 57 
|Selling costs             |  | 7.5  | 12  |      | 10.2 | 14   |  | 7.8  | 13 
|Facility and office costs |  | 13.3 | 21  |      | 12.8 | 18   |  | 9.7  | 17 
|Other                     |  | 7.2  | 11  |      | 7.3  | 10   |  | 7.8  | 13 
|SG&A costs                |  | 64.2 | 100 |      | 71.6 | 100  |  | 58.1 | 100
|SG&A costs as % of sales  |  | 15%  |     |      | 13%  |      |  | 12%  |    



SG&A costs decreased $7.4 million (10%) in 2009 from 2008 representing 15% of sales compared to 13% in the prior year. The decline in sales outpaced the decrease in SG&A costs, reflecting the relatively high fixed cost nature of the Company's branch network and supporting supply chain infrastructure.

The integration of the Acquired Business was completed in 2009 at a total cost of $1.5 million. The acquisition has increased the Company's store network by 5 locations (11%) and employee base by 42 (10%). Operating costs associated with the additional store locations (excluding integration costs) were approximately $1.7 million since the June 1, 2009 acquisition.

The decrease in people costs of $5.1 million from 2008 reflects a decrease in variable compensation due to the decrease in earnings and a net 5% decrease in the number of employees. People costs increased $8.5 million (26%) in 2008 over 2007 due to a 13% increase in the number of employees resulting principally from the JEN Supply and Full Tilt acquisitions, combined with increased variable compensation resulting from the increase in the Company's earnings. Selling costs were down $2.7 million compared to the prior year due to decreased sales commissions and a reduction in accounts receivable bad debt expense.  Selling costs increased by $2.4 million in 2008 over 2007 due to increased sales commissions and higher bad debt expenses. Facility and office costs increased $0.5 million in 2009 compared to 2008 mainly due to higher lease costs associated with the expansion of the Company's store network in 2009 and 2008.  Facility costs increased by $3.1 million in 2008 over 2007, due principally to the move to the new Distribution Centre in 2008 and the full year addition of the JEN Supply and Full Tilt facilities.

The Company leases 39 of its 49 branch locations as well as its corporate office in Calgary and Distribution Centre. Six branch locations are owned and four are operated by agents.  The Company continues to take steps to reduce its variable and fixed costs to adjust to lower industry activity levels while maintaining service capacity and advancing strategic initiatives.

Amortization Expense

Amortization expense at $2.5 million in 2009 was comparable to 2008 and 2007 levels.

Interest Expense

Interest expense was $0.9 million in 2009, down $0.1 million from 2008 and down $1.1 million from 2007 due to lower borrowing levels and a decline in average floating interest rates.

Foreign Exchange Loss and Other

There were nominal foreign exchange losses in 2009 (2008 - $0.2 million, 2007  $0.8) despite significantly increased exchange rate volatility in the year. Losses reflect the impact of exchange rate fluctuations on United States dollar denominated product purchases and net working capital liabilities.

Income Tax Expense

The Company's effective tax rate for 2009 was 29.5%, compared to 33.0% and 35.0% in 2008 and 2007, respectively. The reduction in the 2009 effective rate reflects lower statutory tax rates combined with the ability to deduct the cost of stock option exercises for tax purposes, enabled by the implementation of a stock option cash settlement mechanism during 2009. Substantially all of the Company's tax provision is currently payable.



Page 18 of 94



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Summary of Quarterly Financial Data

The selected quarterly financial data below is presented in Canadian dollars and in accordance with Canadian GAAP.  This information is derived from the Company's unaudited quarterly financial statements.

|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|----------------------------------------------------------------------------- |  | ----------- |  | ---------- |  | ----------- |  | ----------- |  | ----------- |  | ----------- |  | ---------- |  | ----------
|(IN MILLIONS OF CDN. DOLLARS EXCEPT PER SHARE DATA)                           |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|UNAUDITED                                                                     |  | Q1          |  | Q2         |  | Q3          |  | Q4          |  | Q1          |  | Q2          |  | Q3         |  | Q4        
|                                                                              |  | 2008        |  | 2008       |  | 2008        |  | 2008        |  | 2009        |  | 2009        |  | 2009       |  | 2009      
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|SALES                                                                         |  | $
    140.6 |  | $
    96.4 |  | $
    149.3 |  | $
    161.2 |  | $
    140.7 |  | $
    109.1 |  | $
    94.1 |  | $
    93.0
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|GROSS PROFIT                                                                  |  | 27.1        |  | 19.0       |  | 27.8        |  | 33.9        |  | 26.4        |  | 17.5        |  | 17.4       |  | 15.3      
|GROSS PROFIT %                                                                |  | 19.2%       |  | 19.7%      |  | 18.6%       |  | 21.0%       |  | 18.8%       |  | 16.0%       |  | 18.5%      |  | 16.5%     
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|EBITDA                                                                        |  | 10.2        |  | 2.3        |  | 9.1         |  | 14.3        |  | 9.5         |  | 1.7         |  | 0.5        |  | 0.6       
|EBITDA AS A % OF SALES                                                        |  | 7.2%        |  | 2.4%       |  | 6.1%        |  | 8.9%        |  | 6.8%        |  | 1.6%        |  | 0.5%       |  | 0.6%      
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|NET INCOME (LOSS)                                                             |  | 6.3         |  | 1.0        |  | 5.7         |  | 8.8         |  | 6.0         |  | 0.6         |  | 0.2        |  | (0.5)     
|NET INCOME (LOSS) AS A % OF SALES                                             |  | 4.5%        |  | 1.0%       |  | 3.8%        |  | 5.5%        |  | 4.3%        |  | 0.5%        |  | 0.2%       |  | (0.5%)    
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|NET INCOME (LOSS) PER SHARE                                                   |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|BASIC                                                                         |  | $ 0.34      |  | $ 0.05     |  | $ 0.31      |  | $ 0.48      |  | $ 0.33      |  | $ 0.04      |  | $ 0.01     |  | ($0.03)   
|DILUTED                                                                       |  | $ 0.34      |  | $ 0.05     |  | $ 0.31      |  | $ 0.47      |  | $ 0.33      |  | $ 0.03      |  | $ 0.01     |  | ($0.03)   
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|NET WORKING CAPITAL(1)                                                        |  | 117.4       |  | 114.9      |  | 123.1       |  | 142.8       |  | 153.2       |  | 137.0       |  | 131.1      |  | 136.6     
|BANK OPERATING LOAN(1)                                                        |  | 21.8        |  | 18.4       |  | 20.9        |  | 34.9        |  | 40.2        |  | 25.3        |  | 21.3       |  | 26.5      
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|TOTAL WELL COMPLETIONS                                                        |  | 4,595       |  | 2,607      |  | 4,392       |  | 6,971       |  | 3,947       |  | 1,274       |  | 1,468      |  | 1,576     
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|(1)NET WORKING CAPITAL AND BANK OPERATING LOAN AMOUNTS ARE AS AT QUARTER END. |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           
|                                                                              |  |             |  |            |  |             |  |             |  |             |  |             |  |            |  |           



The Company's sales levels are affected by weather conditions.  As warm weather returns in the spring each year, the winter's frost comes out of the ground rendering many secondary roads incapable of supporting the weight of heavy equipment until they have dried out.  In addition, many exploration and production areas in northern Canada are accessible only in the winter months when the ground is frozen.  As a result, the first and fourth quarters typically represent the busiest time for oil and gas industry activity and the highest sales activity for the Company.  Sales levels drop dramatically during the second quarter until such time as roads have dried and road bans have been lifted. This typically results in a significant reduction in earnings during the second quarter, as the decline in sales typically out paces the decline in SG&A costs as the majority of the Company's SG&A costs are fixed in nature.  Net working capital (defined as current assets less accounts payable and accrued liabilities, income taxes payable and other current liabilities, excluding the bank operating loan) and bank operating loan borrowing levels follow similar seasonal patterns as sales.



B.

Liquidity and Capital Resources

The Company's primary internal source of liquidity is cash flow from operating activities before changes in non-cash net working capital balances.  Cash flow from operating activities and the Company's 364-day bank operating facility are used to finance the Company's net working capital, capital expenditures and acquisitions.

As at December 31, 2009, borrowings under the Company's bank operating loan were $26.5 million, a decrease of $8.4 million from December 31, 2008.  Borrowing levels have decreased due to the Company generating $10.9 million in cash flow from operating activities, before net changes in non-cash working capital balances and a $14.8 million reduction in net working capital. This was offset by $2.6 million in capital and other expenditures, $11.3 million related to the acquisition of the Acquired Business and $3.4 million for the purchase of shares to resource stock compensation obligations and the repurchase of shares under the Company's Normal Course Issuer Bid (NCIB).

As at December 31, 2008, borrowings under the Company's bank operating loan were $34.9 million, a
decrease of $9.4 million from December 31, 2007.  Borrowing levels have decreased due to the Company generating $25.8 million in cash flow from operating activities, before net changes in non-cash working capital balances. This was offset by an $8.3 million increase in net working capital, $5.2 million in capital and other expenditures, $0.9 million in repayments of long term debt and capital lease obligations and $2.0 million for the purchase of shares to resource stock compensation obligations.



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As at December 31, 2007, borrowings under the Company's bank operating loan were $44.3 million, an increase of $10.3 million from December 31, 2006.  Borrowing levels increased as business acquisitions of $18.0 million and net investments of $2.0 million to maintain property and equipment were funded principally by bank borrowings and cash flow from operations of $9.8 million.

Net working capital was $136.6 million at December 31, 2009, a decrease of $6.2 million from December 31, 2008.  Accounts receivable decreased by $33.1 million (33%) to $67.4 million at December 31, 2009 from December 31, 2008, due to the 42% decrease in fourth quarter sales partially offset by a 17% increase in days sales outstanding in accounts receivable (DSO) in the fourth quarter of 2009 to 60 days compared to 51 days in the fourth quarter of 2008. DSO is calculated using average sales per day for the quarter compared to the period end accounts receivable balance.  Inventory decreased by $16.8 million (14%) at December 31, 2009 from December 31, 2008. Excluding the additional $10.5 million of inventory from the Acquired Business, inventory was down $27.3 million (23%) from December 31, 2008. Inventory turns for the fourth quarter of 2009 decreased to 3.0 times compared to 4.2 times in the fourth quarter of 2008 due to sales declines outpacing the reduction in inventory.  Inventory turns are calculated using cost of goods sold for the quarter on an annualized basis compared to the period end inventory balance.  The company will continue to adjust its investment in inventory to align with anticipated lower industry activity levels and compressed supplier lead times in order to improve inventory turnover efficiency.  Accounts payable and accrued liabilities decreased by $44.8 million (54%) to $38.5 million at December 31, 2009 from December 31, 2008 due to decreased purchasing activity.

Capital expenditures in 2009 were $2.6 million, a decrease of $3.0 million and an increase of $0.6 million from 2008 and 2007 expenditures, respectively. The majority of the expenditures in 2009 and 2008 were directed towards branch and Distribution Centre facility expansions.  Capital expenditures in 2010 are anticipated to be in the $2 million to $3 million range. Expenditures will be directed towards expanding distribution network capacity, service capability and information systems upgrades.

On June 1, 2009, the Company purchased the Acquired Business for consideration of $11.3 million. No acquisitions were completed in 2008. In 2007, the acquisition of JEN Supply, Full Tilt, and two agent operations were completed at a combined cost of $18.0 million. Acquisitions were funded principally from the Company's bank operating loan and operating cash flow.

The Company has a 364 day bank operating loan facility in the amount of $60.0 million arranged with a syndicate of three banks that matures in July 2010.  The loan facility bears interest based on floating interest rates and is secured by a general security agreement covering all assets of the Company.   The maximum amount available under the facility is subject to a borrowing base formula applied to accounts receivable and inventories, and a covenant restricting the Company's average debt to 3.0 times trailing twelve month EBITDA.  As at December 31, 2009, the Company's average debt to EBITDA ratio was 2.0 times (December 31, 2008  0.7 times) which provides a maximum borrowing ability of $51 million under the facility (2008 - $60 million). As at December 31, 2009, the ratio of the Company's debt to total capitalization (debt plus equity) was 16% (December 31, 2008  20%).

Long term debt was reduced by $0.2 million during the year to $0.3 million in consideration for the settlement of a JEN Supply acquisition indemnity claim.



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Contractual Obligations

The following table outlines the Company's contractual obligations for debt, lease and related obligations having initial terms in excess of one year:

|                               |                     |  |                |  |                             |  |                                  |  |      
|------------------------------ | ------------------- |  | -------------- |  | --------------------------- |  | -------------------------------- |  | -----
|Period Due                     | Bank operating loan |  | Long term debt |  | Operating lease commitments |  | U.S.$ forward purchase contracts |  | Total
|(millions of Canadian dollars) |                     |  |                |  |                             |  |                                  |  |      
|2010                           | 26.5                |  | -              |  | 7.4                         |  | 0.9                              |  | 34.8 
|2011                           | -                   |  | -              |  | 6.7                         |  | -                                |  | 6.7  
|2012                           | -                   |  | 0.3            |  | 6.0                         |  | -                                |  | 6.3  
|2013                           | -                   |  | -              |  | 5.3                         |  | -                                |  | 5.3  
|2014                           | -                   |  | -              |  | 4.6                         |  | -                                |  | 4.6  
|thereafter                     | -                   |  | -              |  | 25.6                        |  | -                                |  | 25.6 
|                               | 26.5                |  | 0.3            |  | 55.6                        |  | 0.9                              |  | 83.3 
|                               |                     |  |                |  |                             |  |                                  |  |      



Approximately 97% of operating lease obligations are related to office, warehouse, and store facility leases (2008 - 95%). Automobile and warehouse equipment leases comprised the remaining lease obligations.  Future operating lease commitments at December 31, 2009 were $55.6 million, a $5.8 million decrease from 2008 commitments as no new significant lease obligations, or extension of existing lease obligations, were entered into during 2009. In management's opinion, the Company's existing working capital position combined with available borrowing capacity under its bank operating loan facility and ongoing cash flow from operations, are sufficient to resource its anticipated contractual commitments. The Company anticipates its 364 day bank operating loan will be extended in 2010 in the normal course.



Market Risk

The Company's bank operating loan bears interest based on floating Canadian interest rates. As at December 31, 2009, the Company's average borrowing cost was 3.2% (2008  3.2%, 2007  6.0%). Based on the Company's borrowings levels as at December 31, 2009, a change of one percent in interest rates would be expected to decrease or increase the Company's annual net income by $0.2 million.

The Company purchases certain products priced in U.S. dollars and sells such products to its customers typically priced in Canadian dollars.  As a result, fluctuations in the value of the Canadian dollar relative to the U.S. dollar can result in foreign exchange gains and losses.  As at December 31, 2009, the Company had entered into a contract to purchase in 2010, U.S. $0.9 million at a fixed exchange rate for the purpose of mitigating its foreign exchange exposure.  The Company does not use financial instruments for speculative purposes. As at December 31, 2009, a one percent change in the Canadian dollar relative to the US dollar would be expected to have no meaningful impact on net income.



Capital Stock

As at December 31, 2009 and 2008, the following shares and securities convertible into shares were outstanding:

|                                |  |                   |  |                  
|------------------------------- |  | ----------------- |  | -----------------
|(millions)                      |  | December 31, 2009 |  | December 31, 2008
|                                |  | Shares            |  | Shares           
|Shares outstanding              |  | 17.6              |  | 18.1             
|Stock options                   |  | 1.2               |  | 1.3              
|Share units                     |  | 0.4               |  | 0.2              
|Shares outstanding and issuable |  | 19.2              |  | 19.6             
|                                |  |                   |  |                  



The basic weighted average number of shares outstanding in 2009 was 17.8 million, a decrease of 0.5 million shares from the prior year due principally to the purchases of common shares under its NCIB and to resource share unit obligations. The diluted weighted average number of shares outstanding in 2009 was 18.0 million, a decrease of 0.6 million shares from 2008, comparable to the decrease in the basic weighted average number of shares outstanding.



Page 21 of 94



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The Company has established an independent trust to purchase common shares of the Company on the open market to resource share unit plan obligations.  For the year ended December 31, 2009 there were 120,700 common shares acquired by the trust at an average cost per share $5.60. (2008  300,095 at an average cost per share of $6.86). As at December 31, 2009, the trust held 360,576 common shares (December 31, 2008  343,892 shares).

A stock option cash settlement mechanism was introduced during the third quarter of 2009 which enables the Company to manage share dilution while resourcing its long term incentive compensation plan on a tax efficient basis. The Company's intention is to settle stock option exercises with cash going forward. As a result, the Company's stock option obligations are now classified as current obligations on the balance sheet (subject to vesting) based on the positive difference between the Company's closing stock price at period end and the underlying option exercise price. The offset to the generation of the current liability is contributed surplus, up to the cumulative expensed Black Scholes valuation, and compensation expense for the excess of the intrinsic value over the cumulative expensed Black Scholes value. The liability is marked to market at each period end, with any adjustment allocated to the relevant account as detailed above.

On January 6, 2009, the Company announced a NCIB to purchase for cancellation through the facilities of NASDAQ, up to 900,000 common shares representing approximately 5% of its outstanding common shares. As at December 31, 2009, the Company had purchased 553,710 shares at a cost of $2.9 million ($5.17 per share). On December 23, 2009, the Company announced the renewal of the NCIB, effective January 4, 2010, to purchase up to 880,000 common shares representing approximately 5% of its outstanding common shares. Shares may be purchased up to December 31, 2010.



CRITICAL ACCOUNTING ESTIMATES

The preparation of the consolidated financial statements requires the Company to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities.  The Company evaluates its estimates on an ongoing basis, based on historical experience and other assumptions that are believed to be reasonable under the circumstances.  Actual results may differ from these estimates under different assumptions and conditions.

The Company believes the following describes the significant judgments and estimates used in the preparation of its
consolidated financial statements.



Allowance for Doubtful Accounts

The Company extends credit to customers and other parties in the normal course of business. Management regularly reviews outstanding accounts receivable and provides for estimated losses through an allowance for doubtful accounts. In evaluating the level of the established allowance, management makes judgments regarding a party's ability to make required payments, economic events and other factors.  As the financial condition of a party changes, circumstances develop or additional information becomes available, adjustments to the allowance for doubtful accounts may be required.  As at December 31, 2009 and 2008, the allowance for doubtful accounts was $2.3 million and $2.8 million, respectively.



Inventory Reserves

The Company has significant investments in inventory to service its customers.  On a routine basis, the Company uses judgment in determining the level of write-downs required to record inventory at the lower of average cost or net realizable value. Management's estimates are primarily influenced by market activity levels. Changes in these or other factors may result in a write-down in the carrying value of inventory. As at December 31, 2009 and December 31, 2008, the Company had recorded net realizable value reserves for inventory of $6.3 million and $2.8 million, respectively.



Goodwill

The Company has acquired certain operations which have resulted in the recording of $20.6 million of goodwill on the balance sheets as at December 31, 2009 and 2008. In accordance with Canadian GAAP, the Company is required to perform an annual goodwill impairment evaluation. The Company evaluates
goodwill impairment as at December 31 at the consolidated level as it operates through a single operating segment and cash generating unit.
The impairment evaluation involves comparing the estimated fair value of the Company's business to its carrying amount to determine if a write down to fair value is required. Fair value is estimated using future cash flow projections, discounted to their present value. Future cash flows are based on various assumptions and judgments including actual performance of the business, management's estimates of future performance of the business, indicators of future oil and gas industry activity levels including future commodity price forecasts, and long term growth rates of 6% derived from earnings and cash flow trading multiples for comparable public energy service companies. Present value discount rate assumptions use an estimate of the Company's weighted average cost of capital, based on the average five-year historic volatility of public energy service company share prices and benchmark interest rates. The after tax discount rate ranges from 12% to 14%. Changes in such estimates or the application of alternative assumptions could produce significantly different results. As at December 31, 2009 the estimated fair value of the Company's business would approximate its carrying amount if the after tax discount rate were to increase by 1% to 3%, or the assumed growth rate was reduced by 2% to 4%. See Business Outlook for discussion of industry conditions.



Page 22 of 94



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Future Tax Assets and Liabilities

Future tax assets and liabilities are recognized for differences between the book value and tax value of the net assets of the Company. In providing for future taxes, management considers current tax regulations, estimates of future taxable income and available tax planning strategies. If tax regulations, operating results or the ability to implement tax planning strategies vary, adjustments to the carrying value of future tax assets and liabilities may be required. See Note 11 to the consolidated financial statements for the significant components of the future income tax assets and liabilities, and a reconciliation of the Company's income tax provision.



Risk Factors

In addition to the information set forth elsewhere in this MD&A, the following factors should be carefully considered when evaluating CE Franklin.



Fluctuations in the overall profitability of the oil and gas industry can affect the demand for CE Franklin's products and services and, therefore, CE Franklin's sales, cash flows and profitability.CE Franklin's operations are materially dependent upon the level of activity in oil and gas exploration, development and production in western Canada.  Both short-term and long-term trends in oil and gas prices affect activity levels of such activity.  Other factors that can impact the level of drilling, exploration and production and oil sands project activity and the overall profitability of the oil and gas industry include:



|relatively minor changes in, or threats to, the worldwide supply of and demand for oil and natural gas;                                                                                                                                                                                                                                                                                                                                  
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|the ability of the members of the Organization of Petroleum Exporting Countries (OPEC) to maintain price stability through voluntary production limits;                                                                                                                                                                                                                                                                                
|the level of oil production by non-OPEC countries;                                                                                                                                                                                                                                                                                                                                                                                       
|The level of North American gas production and liquefied natural gas imports, relative to North American demand for gas;                                                                                                                                                                                                                                                                                                                 
|the movement of the Canadian dollar relative to its U.S. counterpart (crude oil and natural gas exports are generally traded in U.S. dollars);                                                                                                                                                                                                                                                                                           
|general economic and political conditions in North America and worldwide; and                                                                                                                                                                                                                                                                                                                                                            
|the presence or absence of drilling incentives such as Canadian provincial royalty holidays, availability of new leases and concessions and government regulations regarding, among other things, export controls, carbon taxes, regulatory emissions reduction targets and other environmental protection measures, changes in royalty rates, taxation, price controls and availability of product transportation and refining capacity.





CE Franklin believes that any prolonged reduction in oil and gas prices or other factors that may impact the profitability of the oil and gas industry, would depress the level of exploration and production activity.  This would likely result in a corresponding decline in the demand for CE Franklin's products and services and could have a material adverse effect on CE Franklin's sales, cash flows and profitability.  There can
be no assurance as to the future level of demand for CE Franklin's products and services or future conditions in the oil and gas and oilfield supply industries.



Page 23 of 94



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Weather conditions could decrease the demand for CE Franklin's products and services.CE Franklin's financial performance is tied closely to the seasonality of drilling activity.  Higher drilling activity in Canada is generally experienced in the winter months.  In the spring and early summer, drilling activity slows due to the difficulty in moving equipment during the spring thaws.  To the extent that unseasonable weather conditions such as excessive rain or unusually warm winters affect the ability of CE Franklin's customers to access their oil and gas sites, then the demand for CE Franklin's products and services would temporarily decrease and the Company's sales, cash flows and profitability would be adversely affected.



CE Franklin operates in a highly competitive industry, which may adversely affect CE Franklin's sales, cash flows and profitability.The Canadian oilfield supply industry in which CE Franklin operates is very competitive.  The Company believes that its future profitability is partially influenced by competitive factors beyond its control, including:





|the ability of some customers to purchase pipe, valves, flanges, fittings, production equipment, tubular products and other general oilfield supplies directly from the manufacturer rather than from the Company;                                                                                                             
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|the ability of new brokers and distributors to enter the market;                                                                                                                                                                                                                                                               
|price
          competition among existing brokers and distributors;                                                                                                                                                                                                                                                           
|cost of goods being subject to rising or declining commodity prices, such as the price of steel, and the inability of CE Franklin to pass these price increases on to customers, or the risk CE Franklin may have higher-cost inventory during declining commodity prices resulting in a deterioration in gross profit margins.





CE Franklin and its largest competitors generally operate at low profit margins due to price competition.  Price competition is due in part to customer price pressure, in addition to the major supply companies competing for the same business.



The loss of CE Franklin's major suppliers could adversely affect the Company's sales and gross profit.  A portion of CE Franklin's business are sales where product is obtained from one supplier.  In the event the Company is unable to source products from its existing suppliers, then CE Franklin would need to search for alternate suppliers of these goods.  There can be no assurance that suitable alternate suppliers for such goods would be found.



Labour shortages could adversely affect the Company's ability to service its customers.The Company faces the challenge of attracting and retaining workers to meet any increase in demand for its products and services.  In a highly competitive market for employees, the Company may experience periods of high employee turnover that could result in higher training costs or reduced levels of service to customers.  The Company may also experience wage inflation.  These could result in increased costs or the loss of customers and market share.



During periods of high demand for products and services, the Company may experience product shortages.  The frequency and duration of the shortages may impact the financial performance of the Company.  Product shortages may impact profit margins or could result in the loss of customers.



The Company may experience a financial loss if inventory becomes obsolete or otherwise un-saleable.The rate of product technical innovation and the company's ability to return un-saleable inventory to suppliers may impact financial performance.



Significant downtime at the Company's centralized Distribution Centre located in Edmonton, Alberta could materially impact net income and cash flow from operations.  The Company operates a hub and spoke distribution model with the Distribution Centre strategically located within reasonable proximity to a majority of its vendors.  The Distribution Centre acts as a supply hub for its 49 branches.  Significant downtime at this facility could impact the Company's gross profit margins net income and cash flow from operations.



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A substantial portion of the Company's sales to customers depend on written contracts that are cancelable at any time, or are based on verbal agreements.  The key factors which will determine whether a customer will continue to use the Company are pricing, service quality and availability, strategically located service centers and technical knowledge and experience.  There can be no assurance that the Company's relationships with its customers will continue, and a significant reduction or total loss of business from these customers, if not offset by increased sales to new or existing customers, could have a material adverse effect on the Company's net income or cash flow from operations.



The Company may experience a financial loss if its significant customers fail to pay CE Franklin for its products or services.The Company's ability to collect the proceeds from the sale of its products and services from its customers depends on the payment ability of its oil and gas customer base. The recent upheaval in global credit markets and decline in oil and gas prices may increase the payment risk associated with the Company's customers.



The Company relies on its bank operating loan to finance its ongoing net working capital and other funding requirements.  CE Franklin has a $60 million borrowing facility provided by a syndicate of three banks that matures in July 2010.  While management believes that this facility will be adequate to fund its working capital requirements, there can be no assurance that additional credit will become available if required, or that an appropriate amount of credit with comparable terms and conditions will become available when the facility matures.  The bank operating loan contains restrictive covenants which, amongst other things, limits the amount of borrowing available under the facility to a maximum of 3.0 times average borrowing levels compared to EBITDA for the trailing 12 month period.  Accordingly, declining profitability could limit the amount the Company may borrow under the facility.



If the Company is unable to successfully address potential material weakness in its internal controls, or any other control deficiencies, its ability to report its financial results on a timely and accurate basis and to comply with disclosure and other requirements may be adversely affected.  The Company has complied with Section 404 of the Sarbanes-Oxley Act of 2002, and is therefore required to make an assessment of the effectiveness of its internal controls over financial reporting for that purpose. A material weakness is defined as a significant deficiency, or a combination of significant deficiencies, that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected.

CE Franklin will continue to monitor the effectiveness of these and other processes, procedures and controls and will make any further changes management determines appropriate, including to effect compliance with Section 404 of the Sarbanes-Oxley Act of 2002.  The steps CE Franklin has taken and will take in the future may not remediate any potential material weakness. In addition, the Company may identify material weaknesses or other deficiencies in our internal controls in the future.

Any material weaknesses or other deficiencies in the Company's control systems may affect its ability to comply with reporting requirements and stock exchange listing standards or cause its financial statements to contain material misstatements, which could negatively affect the market price and trading liquidity of its common stock, cause investors to lose confidence in the Company's reported financial information, as well as subject CE Franklin to civil or criminal investigations and penalties.



The Company's major shareholder may influence the Company's affairs.The Company's share ownership is highly concentrated and, as a result, CE Franklin's principal shareholder effectively controls the Company's business.  As at the date of this Form 20-F, CE Franklin's largest shareholder, Smith, owned approximately 55% of the Company's common shares outstanding.  As a result, Smith has the voting power to significantly influence the Company's policies, business and affairs and the outcome of any corporate transaction or other matter, including mergers, consolidations and the sale of all, or substantially all, of the Company's assets.

In addition, the concentration of the Company's ownership may have the effect of delaying; deterring or preventing a change in control that otherwise could result in a premium in the price of the Company's common shares.



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FORWARD LOOKING STATEMENTS

The information in this MD&A may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  All statements, other than statements of historical facts, that address activities, events, outcomes and other matters that CE Franklin plans, expects, intends, assumes, believes, budgets, predicts, forecasts, projects, estimates or anticipates (and other similar expressions) will, should or may occur in the future are forward-looking statements.  These forward-looking statements are based on management's current belief, based on currently available information, as to the outcome and timing of future events.  When considering forward-looking statements, you should keep in mind the risk factors and other cautionary statements in this MD&A, including those under the caption Risk factors.

Forward-looking statements appear in a number of places and include statements with respect to, among other things:



|forecasted oil and gas industry activity levels in 2010 and beyond;                                                                     
|----------------------------------------------------------------------------------------------------------------------------------------
|planned capital expenditures and working capital and availability of capital resources to fund capital expenditures and working capital;
|the Company's future financial condition or results of operations and future revenues and expenses;                                     
|the Company's business strategy and other plans and objectives for future operations;                                                   
|fluctuations in worldwide prices and demand for oil and gas;                                                                            
|fluctuations in the demand for the Company's products and services.                                                                     





Should one or more of the risks or uncertainties described above or elsewhere in this MD&A occur, or should underlying assumptions prove incorrect, the Company's actual results and plans could differ materially from those expressed in any forward-looking statements.

All forward-looking statements expressed or implied, included in this MD&A and attributable to CE Franklin are qualified in their entirety by this cautionary statement.  This cautionary statement should also be considered in connection with any subsequent written or oral forward-looking statements that CE Franklin or persons acting on its behalf might issue.  CE Franklin does not undertake any obligation to update any forward-looking statements to reflect events or circumstances after the date of filing this MD&A, except as required by law.



TRANSITION TO INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS)

In February 2008, the Canadian Accounting Standards Board confirmed that the basis for financial reporting by Canadian publicly accountable enterprises will change from Canadian GAAP to IFRS effective for January 1, 2011, including the preparation and reporting of one year of comparative figures. This change is part of a global shift to provide consistency in financial reporting in the global marketplace.

Project Structure and Governance

A Steering Committee has been established to provide leadership and guidance to the project team, assist in developing accounting policy recommendations and ensure there is adequate resources and training available. Management provides status updates to the Company's Audit Committee on a quarterly basis.

Resources and Training

CE Franklin's project team has been assembled and has developed a detailed workplan that includes training, detailed Canadian GAAP to IFRS analysis, technical research, policy recommendations and implementation. The project team completed initial training and ongoing training will continue through the project as required. The Company's Leadership Team and the Audit Committee have also participated in IFRS awareness sessions.



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IFRS Progress

The project team is currently assessing the differences between Canadian GAAP and IFRS. A risk based approach has been used to identify significant differences based on possible financial impact and complexity. The significant differences have been identified and the impact to financial reporting, information systems and internal controls over financial reporting is being assessed.  There are a number of IFRS standards in the process of being amended by the International Accounting Standards Board and are expected to continue until the transition date of January 1, 2011. The Company is actively monitoring proposed changes.

At this stage in the project, CE Franklin cannot reasonably determine the full impact that adopting IFRS would have on its financial position and future results.



RECENT ACCOUNTING PRONOUNCEMENTS

Under revised CICA section 1506, Accounting Changes" and the U.S. Securities and Exchange Commission's (SEC) Staff Bulletin No. 74 (SAB 74), the Company is required to disclose certain information related to recently issued accounting standards.  This guidance requires that when a new accounting standard has been issued but has not yet been adopted, the Company should discuss the effect that the new standard will have on the Company's financial statements when adopted.



Recent Canadian GAAP pronouncements

i)

CICA 1582  Business Combinations, CICA 1601  Consolidated Financial Statements and CICA 1602  Non-controlling Interests

These statements replaced CICA 1581  Business Combinations and CICA 1600  Consolidated Financial Statements and established a new statement for accounting for non-controlling interests. The Company believes that the early adoption of these standards will be assessed as appropriate, as the effective date is for acquisitions on/after the beginning of the first annual reporting period beginning on/after January 1, 2011.

Recent US GAAP pronouncements

i)

Topic 855  Subsequent events

This statement sets out to establish general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued.  In particular, this statement sets forth:

·

The period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements.

·

The circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements.

·

The disclosures that an entity should make about events or transactions that occurred after the balance sheet date.

This statement applies to interim and annual financial periods ending after June 15, 2009. The Company will review subsequent events on a case by case basis going forward in line with current reporting practices and ensure compliance at each reporting period end.

The Company has considered possible material subsequent events up to January 28, 2010. There were no such events.



ii)

Topic 860  Accounting for transfers of financial assets

This statement amends FAS 140  Accounting for transfers and servicing of financial assets and extinguishments of liabilities, with significant attention paid to how companies account for transfers of financial assets. This statement applies to mergers where the merger date is on or after the beginning of an initial reporting period beginning on or after December 15, 2009. The Company believes that
this will have minimal effect on its financial statements, but will reassess if and when future business mergers occur.



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iii)

Topic 810  New consolidation guidance for variable interest entities

This statement amends the consolidation guidance under FIN 46 (R) - Consolidation of Variable Interest Entities, and specifically eliminated the exemption for qualifying special purpose entities. This statement will be applied prospectively for years beginning after November 15, 2009 and interim periods within those years. The Company believes that this will have minimal effect on its financial statements.



Controls and Procedures

CE Franklin's Chief Executive Officer and Chief Financial Officer, after evaluating the effectiveness of the Company's disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e)) as of the end of the period covered by this Form 20-F, have concluded that, as of such date, the Company's disclosure controls and procedures were effective.

Report of CE Franklin Management on Internal Control Over Financial Reporting: CE Franklin's Board of Directors and management are responsible for establishing and maintaining adequate internal control over financial reporting. The Company's internal control system was designed to provide reasonable assurance to management and Board of Directors regarding the reliability of financial reporting and the preparation and fair presentation of its published consolidated financial statements.

All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to be effective may not prevent or detect misstatements and can provide only reasonable assurance with respect to financial statement preparation and presentation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management assessed the effectiveness of the Company's internal control over financial reporting as of December 31, 2009. In making this assessment, it used the criteria established in Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on the Company's assessment, management has concluded that as of December 31, 2009, CE Franklin's internal control over financial reporting is effective based on those criteria.

Our independent registered public accounting firm, PricewaterhouseCoopers LLP, audited the effectiveness of the Company's internal control over financial reporting as at December 31, 2009, as stated in its attestation report, which is included on pages 49 and 50 of this Annual Report on Form 20-F.There were no changes to the Company's internal control over financial reporting that occurred during 2009 that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.



OTHER ITEMS

Additional information relating to the Company, including its Form 20-F, is available under the Company's profile on SEDAR at www.sedar.com and at www.cefranklin.com.











C.

Research and Development, Patents and Licenses, etc.

Not applicable.



D.

Trend Information

See Item 4B and Item 5A.



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E.

Off-balance Sheet Arrangements

The Company has not engaged in off-balance sheet financing arrangements through special purpose entities.



F.

Tabular Disclosure of Contractual Obligations

Information for this item is set forth under Contractual Obligations under Item 5.



G.

Safe Harbor

Forward Looking Statements

Information for this item is set forth under Forward Looking Statements under Item 5.



Item 6:

Directors, Senior Management and Employees

A.

Directors and Senior Management

The following table sets forth certain information about the Company's directors and leadership team, as of January 28, 2010:

Name and Municipality of Residence

Age

Position with CE Franklin

Michael S. West

47

President, Chief Executive

Calgary, Alberta

Officer and Director

W. Mark Schweitzer

48

Vice President and

Calgary, Alberta

Chief Financial Officer

Merv G. Day

59

Senior Vice President,

Calgary, Alberta

Business Development



James E. Baumgartner

55

Vice President, Commercial Strategies

Edmonton, Alberta



Ronald L. Koper

51

Vice President,

Calgary, Alberta

Business Effectiveness

Timothy M. Ritchie

39

Vice President, Sales

Calgary, Alberta

Roderick H. Tatham

51

Vice President, Operations

Calgary, Alberta

David A. Dyck(2)(3)

48

Director

Calgary, Alberta

Michael J.C. Hogan (1)(4)

53

Director

Calgary, Alberta

John J. Kennedy(2)(4)

57

Director

Houston, Texas

Robert McClinton (1)(3)

59

Chairman and Director

Calgary, Alberta

Donald McKenzie (1)(4)

60

Director

Houston, Texas

Victor J. Stobbe (2)(3)

68

Director

DeWinton, Alberta



Notes:

1)

Member of Corporate Governance and Nominating Committee.

2)

Member of Compensation Committee.

3)

Member of Audit Committee.

4)

Member of Quality, Health, Safety and Environment.



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The directors are elected annually at the Company's annual general meeting.  The 2010 annual general meeting will be held on April 27, 2010 (the Meeting).  Messrs. Dyck and Stobbe will not be standing for re-election at the Meeting. The following is a summary of the background of each director and member of the Company's leadership team.



Michael S. West

Mr. West is President and Chief Executive Officer of CE Franklin. He was appointed President and Chief Executive Officer and to CE Franklin's Board of Directors in January 2002.  Mr. West has held executive positions in the oilfield supply and distribution business for 12 years. Prior to joining the oil and gas sector in 1996, he worked for 11 years in various capacities in the automotive aftermarkets industry.



W. Mark Schweitzer

Mr. Schweitzer is Vice President and Chief Financial Officer of CE Franklin and was appointed in August 2007.  Prior to joining CE Franklin, Mr. Schweitzer was the Executive Vice President and Chief Financial Officer of a large diversified business income fund and has extensive financial experience in oil and gas, mining and other industry sectors.



Merv G. Day

Mr. Day is Senior Vice President, Business Development and joined CE Franklin in 2008.  Prior to joining CE Franklin, Mr. Day was President of a major valve manufacturer in Canada. He has over 30 years experience in the manufacturing and distribution of valves, pipe, fittings and instrumentation in the Canadian and international energy industry.



James E. Baumgartner

Mr. Baumgartner is Vice President, Commercial Strategies and has been with the Company since 2001.  Prior to joining CE Franklin, Mr. Baumgartner was the General Manager for a competitor in the oilfield and industrial project supply distribution business.  He has over 26 years experience in distribution of pipe, valves and fittings to the energy industry in Canada as well as internationally.



Ronald L. Koper

Mr. Koperis Vice President, Business Effectiveness and joined the Company in 2000.  Over the last 25 years he has worked with a variety of large and mid-sized corporations in the human resources and organizational development profession.  Mr. Koper graduated from the University of Calgary in 1984 with a Bachelor of Commerce degree.



Timothy M. Ritchie

Mr. Ritchie is Vice President, Sales.  He began his career with Franklin Supply in the field over 15 years ago and has progressively taken on roles that are more senior for the Company.  Mr. Ritchie graduated from the University of Lethbridge with a Bachelor of Arts in 1993 and in 2000 earned his MBA from the University of Calgary.



Roderick H. Tatham

Mr. Tatham is Vice President, Operations.  He is responsible and accountable for overall operational performance. Prior to joining CE Franklin in 2002, he worked in various management capacities including Business Process & Design, Quality, Branch Management and Materials Management.



Robert McClinton

Mr. McClinton was elected to the Board in 2006, and appointed Chairman in 2008. Robert McClinton, a Chartered Accountant, has been an independent business consultant since April 2005. From September 2007 to October 2008, he served as Chief Financial Officer of CEP International Petroleum Ltd., a private company. Mr. McClinton was a major shareholder and President & CEO of BMP Energy Systems (BMP) from 1992 to 2005, when BMP was sold to a public company. During the 10 years prior to joining BMP, Mr. McClinton served as director and senior financial officer of Canadian Turbo Inc. He began his career
in 1969 with Deloitte & Touche in Northern Ireland, where he obtained his Chartered Accountant designation before immigrating to Canada in 1974. Mr. McClinton is a member of the Alberta and Canadian Institute of Chartered Accountants, Financial Executives International and the Institute of Corporate Directors (ICD).



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David A. Dyck

Mr. Dyck was appointed to the Board in 2004.  David Dyck is President and CEO of Ivanhoe Energy Canada, a Canadian-based, international, heavy oil development and production company. From 2007 to 2009 Mr. Dyck was President and CEO of LeaRidge Capital Inc., a company providing financial advisory services for corporations. From 2000 to 2007, Mr. Dyck served as Senior Vice-President, Finance and CFO for Western Oil Sands Inc., where he guided the company through 24 debt and equity financings and acted as Deal Team Leader in the Plan of Arrangement with Marathon Oil Corporation. Mr. Dyck previously spent 12 years with Summit Resources Limited, holding various roles, including Senior Vice-President Finance and Administration and CFO. He is a member of the Alberta and Canadian Institute of Chartered Accountants, the Financial Executives Institute and the
ICD.



Michael J.C. Hogan

Mr. Hogan was appointed to the Board in 2006.  Michael Hogan is a 30 year veteran of the electric power industry. He is President and CEO of Enact Power Ltd., providing business development support to companies pursuing electric power investment in Canada and internationally. From 1995 to 1998, Mr. Hogan was President and CEO of SaskPower Commercial Inc., the international development arm of SaskPower. He is a member of the Association of Professional Engineers, Geologists, and Geophysicists of Alberta (APEGGA) and ICD. Mr. Hogan has also completed the Director Education Program and holds the ICD designation.



John J. Kennedy

Mr. Kennedy was appointed to the Board of Directors of CE Franklin in 1999.  John Kennedy previously was Senior Vice-President and CFO of Smith. He has worked in the energy industry for over 29 years in various executive and management positions. Mr. Kennedy is a member of several professional bodies in both the United Kingdom and United States, including the Energy Institute, the Association of Corporate Treasurers, the ICD, and is a member of the board of directors of the Petroleum Equipment Supplier Association.



Donald McKenzie

Mr. McKenzie was elected to the Board in March 2008. Donald McKenzie retired as President and CEO of M-I SWACO, a subsidiary of Smith, on January 1, 2009 and has taken on the role as advisor to the CEO, President and COO of Smith. Mr. McKenzie joined Smith over 20 years ago as regional Vice-President, Europe & Africa and has held increasingly senior positions with the Smith group of companies. Prior to joining Smith, he served as President of Dailey Petroleum Services Corp. Mr. McKenzie is a member of the Society of Petroleum Engineers, the International Association of Drilling Contractors and the ICD.



Victor J. Stobbe

Mr. Stobbe has been a Director of CE Franklin since 2003.  Victor Stobbe, a Chartered Accountant, has served as a senior officer and/or director of a number of public and private companies in the energy sector for over 30 years. From January 2004 to June 2008, Mr. Stobbe was Vice-President, Corporate affairs and formerly CFO of Wave Energy Ltd., a private oil & gas company. In May of 2008, he retired as director of Trican Well Service Ltd. Mr. Stobbe is a member of the ICD and of the Alberta and Canadian Institute of Chartered Accountants.



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B.

Compensation

The following table sets forth the compensation information for the President and Chief Executive Officer, the Vice-President and Chief Financial Officer and the three most highly compensated executive officers who were serving in such capacities at December 31, 2009 collectively the Named Executive Officers (NEOs) for services rendered to the Corporation for the three years ended December 31, 2009:

|                                                              |                   |                         |                   |                     |                      |                                                                        |                                |                            
|------------------------------------------------------------- | ----------------- | ----------------------- | ----------------- | ------------------- | -------------------- | ---------------------------------------------------------------------- | ------------------------------ | ---------------------------
|Name and Principal Position                                   | Year              | Salary(1)
($)           | PSU
Awards(2)
($) | RSU
Awards(3)
($)   | Option
Awards(4)
($) | Non-Equity Incentive Plan Compen-sation/
Annual Incentive
Plans(5) ($) | All Other
Compen-sation(6)
($) | Total
Compen-sation
($)    
|Michael  S. West
President and CEO(10)                        | 2009
2008
2007    | 405,000
390,000
420,000 | 102,000
---
---   | 300,000
---
300,000 | ---
600,000
300,000  | 140,000
546,000
---                                                    | 10,496
10,000
9,600            | 957,496
1,546,000
1,029,600
|W. Mark Schweitzer
Vice-President, and CFO(11)                | 2009
2008
2007(7) | 290,000
290,000
115,385 | 68,000
---
---    | 200,000
---
89,975  | ---
225,000
560,700  | 75,000
203,000
---                                                     | 14,481
10,000
5,942            | 647,481
728,000
772,002    
|Merv Day
Sr. Vice-President
Business Development(12)          | 2009
2008(8)      | 217,000
63,510          | 25,500
---        | 75,000
---          | ---
---              | 49,000
39,375                                                          | 8,221
Nil                      | 374,721
102,885            
|James E. Baumgartner
Vice-President
Commercial Strategies(13) | 2009
2008
2007    | 203,000
200,000
210,000 | 17,850            | 52,500
---
50,000   | ---
100,000
50,000   | 48,000
140,000
---                                                     | 10,137
10,002
10,471           | 331,487
450,002
320,471    
|Timothy M. Ritchie, Vice-President, Sales(14)                 | 2009(9)
2008
2007 | 189,000
165,000
175,000 | 25,500            | 75,000
---
50,000   | ---
90,000
50,000    | 43,000
115,500
---                                                     | 11,353
9,902
9,981             | 343,853
380,402
284,981    

Notes:

(1)

The 2009 salary reflects the impact of (a) the early 2009 re-instatement of salaries to levels prior to the 2008 roll back and (b) the furlough program.

(2)

The 2009 target Performance Share Unit awards were set on February 17, 2009 at fair value of $5.54 per unit and subsequently multiplied by a performance multiplier of 34%, based on actual 2009 Return on Net Assets performance, to calculate the value of Performance Share Unit awards earned for 2009.

(3)

The 2009 RSU awards were granted on February 17, 2009 at fair value of $5.54 per unit.

(4)

The option awards recorded for 2008 in this table were granted on December 11, 2007 in connection with 2008 compensation.

(5)

Annual incentive bonus amounts are disclosed in the year in which they are earned, not in the year in which they were paid.

(6)

Contributions to a group registered retirement savings plan.

(7)

Mr. Schweitzer joined the Corporation on August 13, 2007 as Vice President and Chief Financial Officer.

(8)

Mr. Day was appointed Senior Vice-President, Business Development effective September 15, 2008.

(9)

Mr. Ritchie was appointed Vice-President, Sales in November 2008, and previously held the position of Vice-President, IT Projects.

(10)

Mr. West currently holds 37,567 Common Shares.

(11)

Mr. Schweitzer currently holds 77,909 Common Shares.

(12)

Mr. Day currently holds 39,400 Common Shares.

(13)

Mr. Baumgartner currently holds 615 Common Shares.

(14)

Mr. Ritchie currently holds 7,273 Common Shares.



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INCENTIVE PLAN AWARDS

Outstanding Share-based Awards and Option-based Awards

|                     |                                                         |                                    |                                                                   |                                                  |                                                              |                                                                          
|-------------------- | ------------------------------------------------------- | ---------------------------------- | ----------------------------------------------------------------- | ------------------------------------------------ | ------------------------------------------------------------ | -------------------------------------------------------------------------
|                     | Option-based Awards                                     | Share-based Awards
(RSUs and PSUs)
|Name                 | Number of Securities Underlying Unexercised Options (#) | Option Exercise Price ($)          | Option Expiration Date                                            | Value of Unexercised In-the-Money Options(1) ($) | Number of Shares or Units of Shares that have not Vested (#) | Market or Payout Value of Share-based Awards that have not Vested (2) ($)
|Michael S. West      | 17,472
41,991
189,956                                   | 4.60
10.90
6.50                    | 01/11/2015
01/31/2017
12/11/2014                                  | 149,357                                          | RSU: 63,923
PSU: 18,412                                      | 581,285                                                                  
|W. Mark Schweitzer   | 52,428
58,255
71,232                                    | 10.30
10.30
6.50                   | 08/13/2017
08/13/2017
12/11/2014                                  | 39,890                                           | RSU: 39,010
PSU: 12,274                                      | 362,065                                                                  
|Merv Day             | Nil                                                     | N/A                                | N/A                                                               | Nil                                              | RSU: 13,538
PSU: 4,603                                       | 128,075                                                                  
|James E. Baumgartner | 27,609
28,139
38,022
26,203
6,996
31,656                | 3.50
3.49
2.70
4.60
10.90
6.50     | 01/01/2012
12/13/2012
12/12/2013
01/11/2015
01/31/2017
12/11/2014 | 446,707                                          | RSU: 11,105
PSU:  3,222                                      | 101,148                                                                  
|Timothy M. Ritchie   | 28,139
41,824
28,823
6,996
28,492                       | 3.49
2.70
4.60
10.90
6.50          | 12/13/2012
12/12/2013
01/11/2015
01/31/2017
12/11/2014            | 369,669                                          | RSU: 15,166
PSU:  4,603                                      | 139,569                                                                  

Note:



(1)

The value of unexercised In-the-Money Options at December 31, 2009 was calculated by determining the difference between the closing price of the Common Shares on the TSX on December 31, 2009, which was $7.06 and the exercise price of such options.

(2)

Consists of RSU and PSU Share-based awards. The value of the RSUs and PSUs was determined using the closing price of the Common Shares on the TSX on December 31, 2009 which was $7.06.

DIRECTOR COMPENSATION

Each independent director of the Corporation who is not an officer or employee of the Corporation or of Smith, the Corporation's majority shareholder, receives annual Board and Committee retainers, prorated for partial services, and meeting fees. The independent directors are also compensated through the granting of Deferred Share Units (DSUs) pursuant to the Corporation's DSU plan. Additionally, the Corporation reimburses directors for out-of-pocket travel expenses.

The objectives of the Corporation's compensation program for independent Board members are to attract and retain highly qualified Board members through providing market competitive compensation which appropriately recognizes the strategic contribution, risks and liabilities faced by Board members and aligns the interests of Board members and Shareholders. The Board, through the Compensation Committee, annually reviews independent director compensation and makes appropriate recommendations for approval to the Board.

In March 2009, Mercer was engaged by the Compensation Committee to review the Corporation's director compensation levels relative to publicly disclosed compensation levels of Canadian and US traded organizations.  Director compensation levels were benchmarked against Canadian and US peer
groups. The Canadian peer group was comprised of the same 17 publically traded organizations as the 2009 executive compensation peer group. In addition, a US peer group, consisting of 11 comparably-sized publicly traded US organizations from the oil & gas equipment and service industry included:



Matrix Service Company

Ion Geophysical Corp.

Allis-Chalmers Energy Inc.

Gulf Island Fabrication Inc.

PHI Inc.

Englobal Corp.

GE Okinetics Inc.

Superior Well Services Inc.

Dawson Geophysical Co.

T-3 Energy Services Inc.

Trico Marine Services Inc.





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Given the North American nature of the Corporation with respect to its ownership, American stock exchange listing and SEC registration, it was considered appropriate to adopt a blended Canadian and American director compensation package. The Compensation Committee used the data regarding the Canadian and American peer groups as a frame of reference and applied judgement in making the 2009 director compensation recommendations to the Board in light of the difficult economic environment, resulting in a downward adjustment to levels that had not increased since 2006.See 2009 Annual Independent Director Compensation Levels below.



2009 Annual Independent Director Compensation Levels

|                                                        |                                          |                                         
|------------------------------------------------------- | ---------------------------------------- | ----------------------------------------
|Item                                                    | Annual Compensation Until April 27, 2009 | Annual Compensation After April 27, 2009
|Board Chair Cash Retainer                               | $60,000                                  | $60,000                                 
|Board Chair DSU Grant                                   | 90,000                                   | 50,000                                  
|Board Member Retainer                                   | 30,000                                   | 30,000                                  
|Board Member DSU Grant                                  | 60,000                                   | 50,000                                  
|Audit Committee Chair Retainer                          | 25,000                                   | 15,000                                  
|Other Committee Chair Retainer                          | 15,000                                   | 10,000                                  
|Board and Committee Meeting Fees (per meeting attended) | 1,750                                    | 1,500                                   



On an annual basis, Board members may elect to receive all or a portion of their annual cash retainer in the form of
DSUs.



DSU Plan Awards:Effective May 2, 2006, the Corporation adopted the DSU Plan. Under the terms of the DSU plan, DSUs entitle the holder thereof to receive upon exercise by the holder, but at the election of the Corporation:  (i) a number of Common Shares equal to the number of mature DSUs then held; or (ii) a payment from the Corporation equal to the weighted average trading price of the Common Shares on the TSX for that date and the nine trading days immediately preceding that date. DSUs vest on the date of grant and can only be redeemed when the director resigns from the Board.

There have been no DSUs exercised to date.  It is the Corporation's intention to resource future DSU exercises either through open-market purchases of Common Shares or in cash.



Share Ownership Guidelines for Independent Directors: In March of 2006, the Board approved share ownership guidelines for independent directors.  These guidelines provide that independent directors be required to hold a multiple of four times their annual retainer measured on the basis of investment cost, with such holdings to be accumulated over five years of becoming a director. All of the current independent directors meet these requirements.



Meeting Attendance

The average Board and committee meeting attendance rate in 2009 was 97% and 100%, respectively.

The attendance record for each director for all Board and committee meetings held for the financial year ended December 31, 2009 is set out below. In addition, directors have a standing invitation to attend those committee meetings on which they do not serve as a member. Such attendance is not reflected in the attendance record below.



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|                    |                       |                            |        |              |                                     |                                         
|------------------- | --------------------- | -------------------------- | ------ | ------------ | ----------------------------------- | ----------------------------------------
|                    | Board of Directors(1) | Committees of the Board(1)
|Name of Director    | Board                 | Strategy                   | Audit  | Compensation | Corporate
Governance
and Nominating | Quality, Health, Safety, and Environment
|David A. Dyck       | 5 of 5                | 1 of 1                     | 4 of 4 | 5 of 5       | N/A                                 | N/A                                     
|Michael J.C. Hogan  | 5 of 5                | 1 of 1                     | N/A    | N/A          | 3 of 3                              | 2 of 2                                  
|John J. Kennedy     | 4 of 5                | 1 of 1                     | N/A    | 5 of 5       | N/A                                 | 2 of 2                                  
|Robert McClinton(2) | 5 of 5                | 1 of 1                     | 4 of 4 | N/A          | 3 of 3                              | 2 of 2                                  
|Donald McKenzie     | 5 of 5                | 1 of 1                     | N/A    | N/A          | 3 of 3                              | 2 of 2                                  
|Victor J. Stobbe    | 5 of 5                | 1 of 1                     | 4 of 4 | 5 of 5       | N/A                                 | N/A                                     
|Michael S. West     | 5 of 5                | 1 of 1                     | N/A    | N/A          | N/A                                 | N/A                                     
|Attendance Rate     | 97%                   | 100%                       | 100%   | 100%         | 100%                                | 100%                                    

Notes:



(1)

At each meeting of the Board of Directors and the committees, in-camera sessions without management are held.

(2)

As independent Chairman of the Board, Mr. McClinton has been appointed as ex-officio voting member on those committees he does not serve as a member.





2009 Independent Directors Summary Compensation Table

|                     |                 |                        |          
|-------------------- | --------------- | ---------------------- | ---------
|Name                 | Fees Earned ($) | Share (DSU) Awards ($) | Total ($)
|David A. Dyck        | 64,250          | 50,000                 | 114,250  
|Michael J.C. Hogan   | 57,500          | 50,000                 | 107,500  
|Robert McClinton (1) | 92,750          | 50,000                 | 142,750  
|Victor J. Stobbe     | 69,250          | 50,000                 | 119,250  
|Total                | 283,750         | 200,000                | 483,750  

Note:



(1)

Mr. McClinton serves as independent Chairman of the Board. Amounts include fees paid for committee meetings attended as ex-officio voting member.







Outstanding Share-based Awards and Option-based Awards

|                 |                                                         |                           |                        |                                                 
|---------------- | ------------------------------------------------------- | ------------------------- | ---------------------- | ------------------------------------------------
|                 | Option-based Awards                                    
|Name             | Number of Securities Underlying Unexercised Options (#) | Option Exercise Price ($) | Option Expiration Date | Value of Unexercised
In-the-Money Options(1) ($)
|David A. Dyck    | 20,000                                                  | 4.60                      | 11/01/2015             | 49,200                                          
|Victor J. Stobbe | 6,667                                                   | 4.60                      | 11/01/2015             | 16,401                                          

Note:



(1)

The value of unexercised In-the-Money Options at December 31, 2009 was calculated by determining the difference between the market value of the option at the end of the financial year and the exercise price of such option. The closing price of the Corporation's Common Shares on the TSX on December 31, 2009 was $7.06.





Incentive Plan Awards - Value Vested or Earned During 2009

|                   |                                                       |                                                          
|------------------ | ----------------------------------------------------- | ---------------------------------------------------------
|Name               | Option-based Awards  Value Vested During 2009(1) ($) | Share-based Awards (DSUs) 
Value Vested During 2009  ($)
|David A. Dyck      | Nil                                                   | 50,000                                                   
|Michael J.C. Hogan | N/A                                                   | 50,000                                                   
|Robert McClinton   | N/A                                                   | 50,000                                                   
|Victor J. Stobbe   | Nil                                                   | 50,000                                                   

Note:



(1)

Outstanding Options were fully vested.



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Director Share Ownership Summary  Investment at Risk

The following table summarizes the share-ownership of the independent directors as at December 31, 2009, including investment at risk statistics for the independent directors.

|                   |                            |                   |                                                    |                                                  |                            |                                                  
|------------------ | -------------------------- | ----------------- | -------------------------------------------------- | ------------------------------------------------ | -------------------------- | -------------------------------------------------
|Name               | Common Shares Held (1) (#) | DSU's
Held(2) (#) | Market Value of Common Shares and DSUs Held(3) ($) | Value of Unexercised
In-the-Money Options(4) ($) | Total Value
At-Risk(5)
($) | Value At-Risk as a Multiple of Annual Retainer(6)
|David A. Dyck      | Nil                        | 23,330            | 164,710                                            | 49,200                                           | 213,910                    | 7.1x                                             
|Michael J.C. Hogan | Nil                        | 25,292            | 178,562                                            | Nil                                              | 178,562                    | 6.0x                                             
|Robert McClinton   | Nil                        | 26,246            | 185,297                                            | Nil                                              | 185,297                    | 6.2x                                             
|Victor J. Stobbe   | 13,300                     | 25,728            | 275,538                                            | 16,401                                           | 291,939                    | 9.7x                                             

Notes:



(1)

Number of Common Shares beneficially owned or controlled.

(2)

DSUs vest on the date of grant and can only be redeemed when the director resigns from the Board.

(3)

The market value of Common Shares and DSUs held represents the number of Common Shares and DSUs held multiplied by the closing price of $7.06  for the Common shares on the TSX as at December 31, 2009.

(4)

See Table entitled Outstanding Share-based Awards and Option-based Awards above.

(5)

Total value at risk represents the sum of the market value of Common Shares and DSUs held plus the value of Unexercised In-the-Money Options.

(6)

Value At-Risk as a Multiple of Annual Retainer is the Total Value at-Risk for the directors divided by the 2009 annual retainer for the director.





C.

Board Practices

CORPORATE GOVERNANCE

The following describes the Corporation's governance practices with reference to National Policy 58-201 Corporate Governance Guidelines(NP 58-201) and National Instrument 58-101 (Disclosure of Corporate Governance Practices).

CE Franklin's Board has ultimate responsibility for the way in which the Corporation is managed, including overseeing the conduct of the business of the Corporation and supervising management, which is responsible for the day-to-day conduct of the business. The Board's fundamental objectives are to:

·

enhance and preserve long-term shareholder value;

·

ensure the Corporation meets its obligations on an ongoing basis; and

·

ensure the Corporation operates in a reliable and safe manner.

The Board is responsible for the development of a strategic plan, identifying and controlling the principal risks of the Corporation, succession planning, developing communications policies, and internal control and management systems. The Board discharges its responsibilities directly and through committees.

To assist the Board in fulfilling its responsibilities for strategy and direction, annual strategy sessions are held and updates on the strategy and existing business opportunities are provided by management at regularly scheduled meetings throughout the year. Annual strategy sessions include reviews of the competitive environment, industry trends and other developments that affect CE Franklin's business. In addition, at regularly scheduled meetings, members of the Board receive and discuss reports from operating and financial management, review the Corporation's overall financial position, and discuss current trends, developments, issues and plans. A budget is reviewed and approved by the Board on an annual basis and a comparison of actual results to budget and prior year's results is monitored on a quarterly basis pursuant to management reports. Significant transactions or activities outside of the ordinary course of business and activities not contemplated by the budget require Board approval and are considered at additional meetings that are held as required. Informal discussion occurs between
management and members of the Board on a regular basis, which facilitates open and candid discussions among independent directors.  The independent members of the Board meet independently of management at each meeting of the Board. The Board met five times during 2009, excluding the 2009 strategy session.



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See "Meeting Attendance" on page 35, for the attendance record of each director for all Board, Strategy and committee meetings held for the financial year ended December 31, 2009.



Board Structure and Composition

The Board is composed of seven members, being a size considered appropriate by the Board, having regard to the Corporation's size and complexity. Under NP 58-201, a director is independent if he or she has no direct or indirect material relationship with the Corporation.  A "material relationship" is a relationship which could, in the view of the Board, be reasonably expected to interfere with the exercise of a director's independent judgement.  In addition, certain individuals are deemed, for the purposes of NP 58-201, to have material relationships with the Corporation, including any individual who is, or has recently been an employee or executive officer of the Corporation, and an individual whose immediate family members is, or has recently been, an executive officer of the Corporation.  Under this definition, at the present time, the Board has four independent directors as defined under NP 58-201: David A. Dyck, Michael J.C. Hogan, Robert McClinton and Victor J. Stobbe, being a majority of the Board.  Messrs. Dyck and Stobbe will not be standing for re-election at the Meeting.  Mr. Stobbe is retiring and Mr. Dyck has recently taken on a new role as President and CEO of Ivanhoe Energy Canada, a Canadian based, international, heavy oil development and production company. As a consequence, the Corporate Governance and Nominating Committee commenced a search for appropriate candidates to fill the vacancies as a result of these retiring directors. The Corporation intends to put forward one candidate for appointment to the Board at the Meeting. The Board may appoint a seventh member to the Board subsequent to this Meeting, as permitted by the Corporations Articles. Messrs. Michael S. West, John J. Kennedy and Donald McKenzie are executive officers of the Corporation or Smith and are thus not independent as defined under NP 58-201. On April 24, 2008, Robert McClinton was appointed as independent Board Chair, separating the role of the chair and the CEO. A position description has been established for the independent Board Chair, as part of his job profile.

To the extent necessary, and subject to the approval of the Board as a whole, any member of the Board is entitled to engage an outside advisor at the expense of the Corporation. Such outside advisor would be available in the event that a director or executive has a material interest in a transaction or agreement under consideration.  The Corporation is controlled by Smith, which, as of January 28, 2010, owned 55%of the outstanding Common Shares of the Corporation and approximately 45%of the outstanding Common Shares are held by shareholders other than the Corporation's significant shareholder and its affiliates.  The independent directors do not have any interests in or relationships with the significant shareholder or its affiliates.



Board Committees

The Board has established four committees: the Audit Committee; the Compensation Committee; the Corporate Governance and Nominating Committee; and the Quality, Health, Safety and Environment Committee. The Corporation does not have an Executive Committee and utilizes in its place ad hoc committees on an as required basis. The Board has developed written position descriptions for the chair of each board committee and also delineates its roles and responsibilities through the mandate of each committee.  There is an in camera session independent of management at all Board and Committee meetings. The following is a brief description of the mandate and composition of each Committee.

Audit Committee

The Audit Committee is composed entirely of independent directors: Victor J. Stobbe (Chair), David A. Dyck and Robert McClinton. The Audit Committee is responsible for, among other matters, reviewing the Corporation's financial reporting process (including reviewing annual and quarterly financial statements) and enquiring as to the adequacy of internal controls. Although it is management's responsibility to design and implement an effective internal control system, the Audit Committee ensures that management has properly done so. The Audit Committee is also responsible for reviewing the performance of external auditors. The Audit Committee has direct communication channels with the Corporation's external
auditors and meets with them on a regular basis without management of the Corporation present.  The Audit Committee met four times during 2009. The Audit Committee Charter is attached as Exhibit 1.3 to this Annual Report on Form 20-F and can be accessed on SEDAR at www.sedar.com.



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Compensation Committee

The Compensation Committee is composed of two independent directors, being David A. Dyck (Chair) and Victor J. Stobbe; and John J. Kennedy, who is a representative of Smith.  In addition, Robert McClinton, as independent Board Chair, serves as an ex-officio voting member. The Compensation Committee has oversight responsibility in relation to human resources and compensation matters at CE Franklin. The Compensation Committee is responsible for, among other matters, formulating and making recommendations to the Board on compensation issues relating to the directors and senior management, including establishing the compensation philosophy and recommending compensation for the President and CEO  and the executive officers. The Compensation Committee also approves the terms and granting of stock options and RSU and PSU grants to the executive officers and employees of the Corporation. The mandate of the Compensation Committee is posted on the Corporation's website at www.cefranklin.com. The compensation Committee met five times during 2009 and held in-camera sessions without the presence of management at each meeting.

Corporate Governance and Nominating Committee

The Corporate Governance and Nominating Committee is comprised of two independent directors, being Michael J.C. Hogan (Chair) and Robert McClinton; and Donald McKenzie who is a representative of Smith.  The Corporate Governance and Nominating Committee is responsible for, among other matters: monitoring and managing the corporate governance process of the Board, including recommending the number of directors to be elected; recommending nominees, including candidates to fill vacancies; reviewing the performance and effectiveness of the Board, its committees, and each member of the Board, reviewing the performance of the CEO, and management succession plans. The Corporate Governance and Nominating Committee assesses the suitability of potential Board candidates by way of a selection assessment that includes a wide array of factors deemed appropriate all in the context of the perceived needs of the Board and the Corporation at the time.  A skills matrix, assessing the qualities, skills and experience of the current Board has been developed for purposes of identifying desirable skills for potential Board candidates, to provide the greatest opportunity to strengthen the Board.

The Corporation provides education for new directors and provides such orientation and information as individual directors may request on an ongoing basis. Orientation materials relating to CE Franklin's business and affairs are provided to new directors regarding (i) the role of the Board, its committees and its directors and (ii) the nature and operation of the business carried on by the Corporation. All directors are members of the Institute of Corporate Directors (Canada) and receive regular updates on current governance issues and trends. The Corporate Governance and Nominating Committee met three times during 2009.

Quality, Health, Safety and Environment Committee

The Quality, Health, Safety and Environment Committee is comprised of one independent director, being Michael J.C. Hogan, and two representatives of Smith: John J. Kennedy (Chair) and Donald McKenzie. In addition, Robert McClinton, as independent Board Chair, serves as an ex-officio voting member. The Quality, Health, Safety and Environment Committee is responsible for, among other matters, monitoring the management of the Corporation's environmental, health and safety risks, liabilities, policies, practices, procedures and performance. The Quality, Health, Safety and Environment Committee met twice during 2009.



Performance Assessments

The Corporation's Corporate Governance and Nominating Committee, with the support of the Board Chair, lead an annual evaluation of the effectiveness and performance of the Board, all Board committees and individual directors. Annual board and committee effectiveness surveys as well as confidential individual director and Board Chair self-evaluation questionnaires that encourage candid and constructive commentary have been developed. The Board Chair conducts an interview with each director. The Chair of the Board is interviewed and assessed by the Chair of the Corporate Governance and Nominating
Committee. Areas of improvement, identified as a result of the performance evaluation process, are then reviewed by the Board and addressed.



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Code of Business Conduct

All of CE Franklin's directors, officers and employees are required to comply with its Code of Business Conduct (the "Code") to help ensure that the Corporation's business is conducted in accordance with the highest standards of ethical behaviour. The Code covers all areas of professional conduct, including customer relationships, conflicts of interest, insider trading, financial disclosure, intellectual property and confidential information, as well as requiring strict adherence to all laws and regulations applicable to CE Franklin's business.  Employees may report any violations or suspected violations of the Code by using CE Franklin's hotline.  The Code includes an anti-retaliation statement.  The full text of the Code is published on the Corporation's website at www.cefranklin.com.  No waiver of a provision of the Code has been granted to any senior officer or director since its adoption.



Expectation of Management

The Board relies on management to provide the information that the Board requires to properly perform its duties and expects management to keep it apprised of matters affecting the Corporation, significant risks and opportunities available to the Corporation. The Board has developed a written position description for the President and CEO, as part of his job profile.



D.

Employees

|     |                                        |            |                 
|---- | -------------------------------------- | ---------- | ----------------
|Year | Number of Employees as at December 31, | % in Field | % in Head Office
|2009 | 454                                    | 85%        | 15%             
|2008 | 465                                    | 84%        | 16%             
|2007 | 440                                    | 85%        | 15%             



As of December 31, 2009, the Company had 454 employees, including part-time and hourly, on a full time equivalent basis.  The Company does not anticipate any material changes in its employee structure.  CE Franklin's personnel are not unionized.  The Company does not employ a significant number of temporary employees.



E.

Share ownership

Refer to Item 6B for share ownership of the company's NEO's.



Item 7:

Major Shareholders and Related Party Transactions



A.

Major shareholders

The following table sets forth information, as ofJanuary 28, 2010, detailing the ownership of the Company's outstanding voting securities by any person known by the Company to own more than 5% of such voting securities:

|               |                                           |              |                 
|-------------- | ----------------------------------------- | ------------ | ----------------
|Title of Class | Identity of Group                         | Amount Owned | Percent of Class
|Common shares  | Smith International                       | 9,729,582    | 55.3            
|Common shares  | Fidelity Management & Research Company(1) | 1,274,690    | 7.3             
|Common shares  | First Manhattan Co.(2)                    | 1,148,140    | 6.5             

(1)

See February 9, 2009 13G filed with SEC on February 10, 2009.

(2)

See February 9, 2009 13G filed with SEC on February 17, 2009.

At January 28, 2010, Smith held approximately 55% of the issued and outstanding shares of CE Franklin.  Smith has, by virtue of holding over 50% of the outstanding common shares, the power to elect the board of directors of the Company; however, it has agreed that at least two independent directors will be elected.  Smith has the same per share voting rights as other shareholders.



Page 39 of 94



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As of January 28, 2010, the Company had 17,579,446 of common shares outstanding and 39 holders of record of the common shares, of whom 18 were located in the United States, one was located in Mexico and 20 were located in Canada.

B.

Related Party Transactions

Information for this item is set forth in note 12 to the consolidated financial statements included in item 17 of this Form 20-F.

C.

Interests of Experts and Counsel

Not applicable.





Item 8:

Financial Information

CE Franklin's consolidated financial statements are stated in Canadian Dollars (Cdn. $) and are prepared in accordance with Canadian GAAP with reconciliation to U.S. GAAP included under note 17 to the consolidated financial statements under Item 17.  In this Form 20-F, unless otherwise specified, all amounts are expressed in Canadian dollars.



A.

Financial Statements and Other Financial Information

The consolidated financial statements of CE Franklin as at and for the years ended December 31, 2009, 2008 and 2007 include the following:

·

Management's Reports dated January 28, 2010

·

Auditors' Report dated January 28, 2010

·

Balance Sheets as at December 31, 2009 and 2008

·

Statements of Changes in Shareholders' Equity for the years ended December 31, 2009, 2008 and 2007

·

Statements of Operations for the years ended December 31, 2009, 2008 and 2007

·

Statements of Cash Flows for the years ended December 31, 2009, 2008 and 2007

·

Notes to the consolidated financial statements

See Part III, Item 17 for detailed information.



Dividend Distributions

The Company does not currently pay a dividend to shareholders.



B.

Significant Changes

There have been no significant changes since December 31, 2009.



Page 40 of 94



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Item 9:

The Offer and Listing



A.

Offer and Listing Details

The following table sets forth the reporting of the high and low closing prices for the CE Franklin shares on the TSX, AMEX and the NASDAQ for the periods indicated.

|     |  |                |  |                                 |  |       |  |                                                                       |  |     
|---- |  | -------------- |  | ------------------------------- |  | ----- |  | --------------------------------------------------------------------- |  | ----
|     |  |                |  | Toronto Stock Exchange   ($CDN) |  |       |  | NASDAQ ($US)/American Stock Exchange ("AMEX") prior to April 14, 2009
|     |  |                |  | High                            |  | Low   |  | High                                                                  |  | Low 
|     |  |                |  |                                 |  |       |  |                                                                       |  |     
|2005 |  |                |  | 18.33                           |  | 4.58  |  | 15.25                                                                 |  | 3.75
|     |  |                |  |                                 |  |       |  |                                                                       |  |     
|2006 |  |                |  | 20.70                           |  | 11.00 |  | 18.40                                                                 |  | 9.76
|     |  |                |  |                                 |  |       |  |                                                                       |  |     
|2007 |  |                |  | 13.82                           |  | 5.80  |  | 13.17                                                                 |  | 5.76
|     |  |                |  |                                 |  |       |  |                                                                       |  |     
|2008 |  | First Quarter  |  | 7.95                            |  | 5.90  |  | 7.73                                                                  |  | 5.85
|     |  | Second Quarter |  | 10.43                           |  | 7.51  |  | 10.22                                                                 |  | 7.44
|     |  | Third Quarter  |  | 10.61                           |  | 6.52  |  | 10.21                                                                 |  | 6.35
|     |  | Fourth Quarter |  | 7.25                            |  | 3.03  |  | 6.66                                                                  |  | 2.50
|     |  |                |  |                                 |  |       |  |                                                                       |  |     
|2009 |  | First Quarter  |  | 6.60                            |  | 3.25  |  | 5.41                                                                  |  | 2.75
|     |  | Second Quarter |  | 7.15                            |  | 4.88  |  | 6.47                                                                  |  | 3.99
|     |  | Third Quarter  |  | 7.87                            |  | 5.62  |  | 7.28                                                                  |  | 5.01
|     |  | Fourth Quarter |  | 7.78                            |  | 5.66  |  | 7.50                                                                  |  | 5.44
|     |  |                |  |                                 |  |       |  |                                                                       |  |     
|2009 |  | July           |  | 6.70                            |  | 5.65  |  | 5.99                                                                  |  | 5.01
|     |  | August         |  | 6.28                            |  | 5.62  |  | 5.79                                                                  |  | 5.15
|     |  | September      |  | 7.87                            |  | 6.33  |  | 7.28                                                                  |  | 5.72
|     |  | October        |  | 7.78                            |  | 6.50  |  | 7.50                                                                  |  | 5.60
|     |  | November       |  | 6.37                            |  | 5.66  |  | 6.13                                                                  |  | 5.44
|     |  | December       |  | 7.06                            |  | 5.87  |  | 6.92                                                                  |  | 5.57
|     |  |                |  |                                 |  |       |  |                                                                       |  |     



On January 28, 2010, the closing price for the Company's common shares was Cdn. $7.23 per share on the TSX and US $6.59 per share on the NASDAQ.

B.

Plan of Distribution

Not applicable.



C.

Markets

The Company's common shares are traded on the TSX under the symbol CFT and also on the NASDAQ under the symbol CFK.  The table above in Item 9A sets forth the range of high and low prices per share for the common shares on both the NASDAQ and TSX.  The Company was initially listed on the AMEX on November 18, 1993, and subsequently began trading on the TSX on September 26, 1996. On April 14, 2009, the Company moved from the AMEX to the NASDAQ under the same symbol CFK.



D.

Selling shareholders

Not applicable.



E.

Dilution

Not applicable.



F.

Expenses of the issue

Not applicable.



Item 10:

Additional Information

A.

Share capital

Not applicable.



Page 41 of 94



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B.

Memorandum and articles of association

See Item 4A for history and development of the Company.

The Articles of the Company place no restrictions on business the Company may carry on.

The Articles of the Company and By-Law No. 1 of the Company may be viewed at the Company's registered office, which is 3700, 400  3rd Avenue S.W., Calgary, Alberta, T2P 4H2.



Quorum Requirements

CE Franklin's by-laws provide that a quorum for the transaction of business at a shareholder meeting is two persons who are, or who represent by proxy, shareholders who, in the aggregate, hold at least 10% of the outstanding shares of CE Franklin carrying voting rights at the meeting. However, if there is only one shareholder entitled to vote at a meeting of shareholders, the quorum for the transaction of business at the meeting of shareholders shall consist of the one shareholder.



Directors

Directors need not hold shares in the Company to qualify and be appointed or elected as a director of the Company.  The Articles of the Company provide that the minimum number of directors of the Company shall be one and the maximum number of directors of the Company shall be 15.

Pursuant to the Business Corporations Act (Alberta) (ABCA), the directors of the Company are required to disclose to the board of the directors of the Company any personal interest that they may have in any material contract prior to the approval of such contract and are required to abstain from voting as a director for the approval of such contract.  A director's compensation must be approved by ordinary resolution of the board of directors and the directors are permitted to vote on their own compensation.  Any new credit arrangements with lenders must be approved by ordinary resolution of the board of directors.

Every director of the Company is entitled to be indemnified out of the assets of the Company against all costs, charges and expenses, including any amount paid to settle an action or satisfy a judgment, reasonably incurred by him in respect of any civil, criminal or administrative action or proceeding to which he is made a party by reason of being or having been a director of the Company.



Shareholders' Rights

The Company is authorized to issue an unlimited number of common shares and an unlimited number of preferred shares, issuable in series.

The holders of any common shares are entitled to dividends if, as and when declared by the directors, to one vote per share at meetings of the holders of common shares of the Company and, upon liquidation, to receive such assets of the Company as are distributable to the holders of the common shares.

Holders of the preferred shares are not entitled to vote except at meetings of the holders of preferred shares or as required by the ABCA.  The holders of the preferred shares are entitled to dividends in priority to the holders of common shares.  Upon liquidation, dissolution or winding up of the Company or other distribution of assets of the Company, holders of preferred shares shall be entitled to receive payments or distributions before any amount shall be paid or distributed to the holders of the common shares.

Amendments to the rights of the shareholders of the Company can only be effected by alteration of the Articles of the Company, which requires a special resolution of the shareholders of the Company.  There are no limitations on the rights to own securities of the Company other than pursuant to the Investment Canada Act (Canada) described elsewhere in this Form 20-F.



Shareholder Meetings

The requirements to hold meetings of the shareholders of Company are prescribed by the ABCA and By-Law No. 1 of the Company and the Articles of the Company.  Shareholders meetings may be held at any place within the Province of Alberta or in Toronto, New York, Chicago or San Francisco.  The time and place of shareholders meetings is determined by a resolution of the board of directors.



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In certain circumstances, and subject to the provisions of the ABCA, shareholders may requisition a meeting of the shareholders without a resolution of the board of directors of the Company.

The calling of shareholder meetings is also subject to securities legislation in Canada, which prescribes the process by which the Company must send proxy materials to its shareholders.  Under such securities legislation, proxy materials will generally be mailed to shareholders not less than 21 days before the date of the shareholders meeting.

The proxy materials relating to any shareholders meeting will include a notice of the meeting setting out the time and place of the meeting and the nature of the business to be transacted at the meeting, a form of proxy and management proxy circular containing, together with certain other prescribed information, sufficient description of the matters to be considered at the meeting such that the shareholder can form a reasoned judgment concerning such matters.



Change of Control

Neither the Articles nor By-Laws of the Company restrict the transfer of shares.  Therefore, any change of control of the Company or merger, acquisition or corporate restructuring involving the Company would only be subject to generally applicable laws.



C.

Material contracts

See note 6 Bank Operating Loan to the Company's December 31, 2009 consolidated financial statements included under Item 17 for a description of the Company's bank operating loan.



D.

Exchange controls

There are no Canadian laws that restrict the export or import of capital, including foreign exchange controls, or that affect the payment of dividends to non-resident holders, except as described in Item 10 E below.  The acquisition of control of the Company by non-Canadians is subject to the Investment Canada Act (the Act).  The Act provides, among other things, that any non-Canadian, as defined in the Act, proposing to acquire control of a Canadian business such as the Company through the direct or indirect acquisition of voting interests or the acquisition of all or substantially all the assets of the Canadian business, must give notice in the prescribed form to Investment Canada, an agency of the Canadian government, and may be required to obtain approval from Investment Canada prior to implementation of such acquisition.  The term non-Canadian is defined in the Act to include an individual who is neither a citizen nor a permanent resident of Canada, a foreign government, or any corporation or other entity that is not Canadian-controlled.

The Act deems that the acquisition of a majority of the voting interests of the Company, or entity that controls the Company, by a non-Canadian constitutes acquisition of control of the Company.  The acquisition of one-third or more (but less than a majority) of the voting interests of the Company, or entity that controls the Company, by a non-Canadian is presumed to be an acquisition of control of the Company unless it can be established that the acquirer(s) do(es) not in fact control the Company through the ownership of voting interests.  The acquisition of less than one-third of the voting shares of the Company is deemed not to be an acquisition of control of the Company.  If an acquisition is made in contravention of the Act, a court of competent jurisdiction may make any order it thinks fit including requiring the acquirer to divest its common shares of the Company.

Except as described above, statutes in Canada and the Province of Alberta and the charter documents of the Company do not restrict the right of non-resident or foreign owners to hold or vote common shares of the Company.



E.

Taxation

The following is a summary of certain Canadian federal income tax considerations, pursuant to the Income Tax Act (Canada) (the Tax Act), generally applicable to holders of common shares who, for purposes of the Tax Act, are not resident and are not deemed to be resident in Canada, do not carry on an insurance business in Canada, hold the common shares as capital property and do not use or hold, and are not deemed to use or hold, common shares in the course of carrying on a business in Canada (Non-Resident Holders).



Page 43 of 94



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Non-Resident Holders will not be subject to Canadian federal income tax on dispositions of common shares unless such holder, together with non-arm's length persons, owned 25% or more of the shares of any class of capital stock of the Company at any time within the previous 5 years.  Where the Non-Resident Holder, together with such non-arm's length persons, has held 25% or more of the shares of any class of capital stock of the Company in the previous 5 year period, such holder will be subject to Canadian income tax on such dispositions unless the applicable tax treaty (if any) between Canada and the country in which such holder resides provides that Canadian income tax is not applicable.  The Canada-U.S. Income Tax Convention (1980) (the Canada-US Treaty) provides that Canadian income tax will not be applicable on a disposition of common shares by a holder thereof who is resident in the United States for the purposes of the Canada-U.S. Treaty.

Dividends paid or credited, or deemed to be paid or credited, to Non-Resident Holders will be subject to Canadian withholding tax.  The rate of Canadian withholding tax under the Tax Act is 25%, subject to any reduction in the provisions of a tax treaty between Canada and the country in which the recipient is resident.  The Canada-US Treaty provides for a reduction in the rate of Canadian withholding tax to persons who are residents of the United States for the purpose of the Canada-US Treaty.  The withholding tax rate on dividends paid to such United States residents, who are beneficial owners of the dividends, is reduced to 15% by the provisions of the Canada-US Treaty.  The withholding rate is further reduced to 5% in the case of a recipient that is a United States corporation that beneficially owns at least 10% of the voting stock of the Canadian corporation.



F.

Dividends and paying agents

Not applicable.



G.

Statements by experts

Not applicable.



H.

Documents on display

The articles of the Company and By-Law No. 1 of the Company and the other documents referred to in this Form 20-F have been filed on SEDAR and EDGAR or may be viewed at the Company's registered office which is 3700, 400  3rd Avenue S.W., Calgary, Alberta, Canada, T2P 4H2.



I.

Subsidiary Information

Not applicable.



Item 11:

Quantitative and Qualitative Disclosures about Market Risk

Information for this item is set forth under Market Risk under Item 5.



Item 12:

Description of Securities Other than Equity Securities

Not applicable.





PART II

Item 13:

Defaults, Dividend Arrearages and Delinquencies

Not applicable.



Item 14:

Material Modifications to the Rights of Security Holders and Use of Proceeds

Not applicable.



Item 15:

Controls and Procedures

Information for this item is set forth under Controls and Procedures under Item 5.



Item 16:

Reserved



Item 16A:

Audit Committee Financial Expert

The Company's Audit Committee has three financial experts, Mr. David Dyck, Mr. Robert McClinton and Mr. Victor Stobbe.  All three are considered independent directors.



Page 44 of 94



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Item 16B:

Code of Ethics

The Company has adopted a formal written Code of Business Conduct that applies to all directors, officers and employees. For a copy of the Code of Business Conduct please email info@cefranklin.com or visit www.cefranklin.com.



Item 16C:

Principal Accountant Fees and Services

The following table discloses accounting fees and services of the Company:

[cefrankling20f02052010002.gif]











(1)

Audit fees include professional services for the audit of financial statements and internal control over financial reporting, review of quarterly financial statements and annual filing documents.  The Audit Committee pre-approved 100% of these fees.

(2)

Audit related fees include consultation regarding accounting and financial reporting standards.

(3)

Tax fees include professional services with respect to reviewing tax returns, tax advice and tax planning.  The Audit Committee pre-approved 100% of these fees.

The Company's Audit Committee policy states all auditing services and non-audit services provided to the Company by the Company's auditors shall, to the extent and in the manner required by applicable law or regulation, be pre-approved by the Audit Committee of the Company.  In no circumstances shall the Company's auditor provide any non-audit services that are prohibited by applicable law or regulation.



Item 16D:

Exemptions from the Listing Standards for Audit Committees

Not applicable.



Item 16E:

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

On January 6, 2009, the Company announced a normal course issuer bid (NCIB) to purchase for cancellation, up to 900,000 common shares through the facilities of NASDAQ, representing approximately 5% of its outstanding common shares. The NCIB expired on December 31, 2009.  During the year ended December 31, 2009, the Company purchased 553,710 shares at an average cost of $5.17 per share for an aggregate cost of $2,863,000 as detailed in the table below.

On December 23, 2009, the Company announced the renewal of the Normal Course Issuer Bid effective January 4, 2010, to purchase up to 880,000 common shares through the facilities of NASDAQ, representing approximately 5% of its outstanding common shares. Shares may be purchased up to December 31, 2010.





Page 45 of 94



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The Company has established an independent trust to purchase common shares of the Company on the open market to resource share unit obligations. See Note 9(c) to the consolidated financial statements included under Item 17 for additional details.



Item 16F:

Change in Registrant's Certifying Accountant

Not applicable.



Item 16G:

Corporate Governance

Refer to Item 6C Board Practices and Item 10B Quorum Requirements.



PART III

Item 17:

Financial Statements

|                                                                                                                                           |  |      
|------------------------------------------------------------------------------------------------------------------------------------------ |  | -----
|Index to Financial Statements                                                                                                              |  | Page 
|                                                                                                                                           |  |      
|Managements' Reports                                                                                                                       |  | 47-48
|                                                                                                                                           |  |      
|Auditors' Report                                                                                                                           |  | 49   
|                                                                                                                                           |  |      
|Consolidated Balance Sheets at December 31, 2009 and December 31, 2008                                                                     |  | 51   
|                                                                                                                                           |  |      
|Consolidated Statements of Changes in Shareholders' Equity for the years *ended December 31, 2009, December 31, 2008 and December 31, 2007 |  | 52   
|                                                                                                                                           |  |      
|Consolidated Statements of Operations for the years ended                                                                                  |  | 53   
|December 31, 2009, December 31, 2008 and December 31, 2007                                                                                 |  |      
|                                                                                                                                           |  |      
|Consolidated Statements of Cash Flows for the years ended                                                                                  |  | 54   
|December 31, 2009, December 31, 2008 and December 31, 2007                                                                                 |  |      
|                                                                                                                                           |  |      
|Notes to Consolidated Financial Statements                                                                                                 |  | 55   





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MANAGEMENT'S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

Management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rule 13a  15(f) under the Securities Exchange Act of 1934.  The Company's internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financials statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

The Company's management assessed the effectiveness of the Company's internal control over financial reporting based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  Based on this assessment, management concluded that the Company's internal control over financial reporting was effective as of December 31, 2009.

The effectiveness of the Company's internal control over financial reporting as of December 31, 2009 has been audited by PricewaterhouseCoopers LLP, the independent auditors, as stated in their report which appears on page 49 of this Form 20-F/Annual Report.



|                                                                    |  |                                                                            
|------------------------------------------------------------------- |  | ---------------------------------------------------------------------------
|[cefrankling20f02052010004.gif]                                     |  |                                                                            
|Michael West
President and
Chief Executive Officer
January 28, 2010 |  | Mark Schweitzer
Vice President and
Chief Financial Officer
January 28, 2010





Page 47 of 94



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MANAGEMENT'S REPORT

The preparation and presentation of the accompanying consolidated financial statements are the responsibility of the management of the Company.  The statements have been prepared in accordance with Canadian generally accepted accounting principles as described in note 1 to the consolidated financial statements.  The financial information elsewhere in the annual report has been reviewed to ensure consistency with that in the consolidated financial statements.

Management acknowledges responsibility for the integrity of its financial information. Where appropriate, management has made informed judgments and estimates in accounting for transactions, which were not complete at the balance sheet date.  The Company maintains disclosure controls and procedures and internal controls designed to ensure that information required to be disclosed in the consolidated financial statements and annual report is recorded, processed, summarized and reported properly.  CE Franklin's Chief Executive Officer and Chief Financial Officer evaluated the Company's disclosure controls and procedures as at December 31, 2009 to ensure that such disclosure controls and procedures are effective.  There were no significant changes in the Company's internal controls or in other factors that could significantly affect those controls subsequent to the evaluation date.

The Board of Directors has appointed an Audit Committee that consists of three directors who are not officers or employees of the Company and have no direct or indirect material relationship with the Company.  The committee meets with management and the Company's external auditors to discuss internal control, accounting policies and financial reporting matters. The Audit Committee has reviewed the consolidated financial statements. The Board of Directors has approved the consolidated financial statements on the recommendation of the Audit Committee.

|                                                                    |  |                                                                            
|------------------------------------------------------------------- |  | ---------------------------------------------------------------------------
|[cefrankling20f02052010006.gif]                                     |  |                                                                            
|Michael West
President and
Chief Executive Officer
January 28, 2010 |  | Mark Schweitzer
Vice President and
Chief Financial Officer
January 28, 2010











Page 48 of 94



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INDEPENDENT AUDITORS' REPORT

To the Shareholders of CE Franklin Ltd.

We have completed integrated audits of CE Franklin Ltd.'s 2009, 2008 and 2007 consolidated financial statements and of its internal control over financial reporting as at December 31, 2009.  Our opinions, based on our audits, are presented below.



Consolidated Financial statements

We have audited the accompanying consolidated balance sheets of CE Franklin Ltd. (the Company) as at December 31, 2009 and December 31, 2008, and the related consolidated statements of operations, changes in shareholders' equity and cash flows for each of the years in the three year period ended December 31, 2009.  These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these  financial statements based on our audits.

We conducted our audits of the Company's financial statements as at December 31, 2009 and for each of the years in the three year period then ended in accordance with Canadian generally accepted auditing standards and the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform an audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit of financial statements includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  A financial statement audit also includes assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as at December 31, 2009 and December 31, 2008 and the results of its operations and its cash flows for each of the years in the three year period ended December 31, 2009 in accordance with Canadian generally accepted accounting principles.



Internal control over financial reporting

We have also audited CE Franklin Ltd.'s internal control over financial reporting as at December 31, 2009, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).  The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Report.  Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.

We conducted our audit of internal control over financial reporting in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.  An audit of internal control over financial reporting includes obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we consider necessary in the circumstances.  We believe that our audit provides a reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  A company's internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.



Page 49 of 94



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Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as at December 31, 2009 based on criteria established in Internal Control  Integrated Framework issued by the COSO.

[cefrankling20f02052010007.jpg]

PricewaterhouseCoopers LLP

Chartered Accountants

Calgary, Alberta

January 28, 2010



Page 50 of 94



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CE Franklin Ltd.

Consolidated Balance Sheets

As at December 31



|                                         |  |         |  |        
|---------------------------------------- |  | ------- |  | -------
|(in thousands of Canadian dollars)       |  | 2009    |  | 2008   
|Assets                                   |  |        
|                                         |  |         |  |        
|Current assets                           |  |         |  |        
|Accounts receivable                      |  | 67,443  |  | 100,513
|Inventories                              |  | 102,669 |  | 119,459
|Other                                    |  | 4,960   |  | 9,529  
|                                         |  | 175,072 |  | 229,501
|                                         |  |         |  |        
|Property and equipment(note 4)           |  | 10,517  |  | 9,528  
|Goodwill                                 |  | 20,570  |  | 20,570 
|Future income taxes(note 11)             |  | 1,457   |  | 1,186  
|Other                                    |  | 339     |  | 649    
|                                         |  | 207,955 |  | 261,434
|                                         |  |         |  |        
|Liabilities                              |  |         |  |        
|                                         |  |         |  |        
|Current liabilities                      |  |         |  |        
|Bank operating loan (note 6)             |  | 26,549  |  | 34,948 
|Accounts payable and accrued liabilities |  | 38,489  |  | 83,258 
|Income taxes payable (note 11)           |  | -       |  | 3,405  
|                                         |  | 65,038  |  | 121,611
|                                         |  |         |  |        
|                                         |  |         |  |        
|Long term debt(note 7)                   |  | 290     |  | 500    
|                                         |  | 65,328  |  | 122,111
|                                         |  |         |  |        
|Commitments and contingencies(note 8)    |  |         |  |        
|                                         |  |         |  |        
|Shareholders* equity                     |  |         |  |        
|Capital stock (note 9)                   |  | 23,284  |  | 22,498 
|Contributed surplus                      |  | 17,184  |  | 18,835 
|Retained earnings                        |  | 102,159 |  | 97,990 
|                                         |  | 142,627 |  | 139,323
|                                         |  | 207,955 |  | 261,434
|                                         |  |         |  |        



See accompanying notes to these consolidated financial statements.

|                                |         
|------------------------------- | --------
|Approved by the Board:          |         
|[cefrankling20f02052010008.jpg] | Director
|Victor Stobbe                   |         
|[cefrankling20f02052010009.jpg] | Director
|David Dyck                      |         



Page 51 of 94



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CE Franklin Ltd.

Consolidated Statements of Changes in Shareholders' Equity

For the years ended December 31



|                                                               |                  |         |  |                     |  |                   |  |                     
|-------------------------------------------------------------- | ---------------- | ------- |  | ------------------- |  | ----------------- |  | --------------------
|                                                               | Capital Stock    |         |  |                     |  |                   | 
|(in thousands of Canadian dollars and number of shares)        | Number of Shares | $       |  | Contributed Surplus |  | Retained Earnings |  | Shareholders' Equity
|December 31, 2006                                              | 18,223           | 23,586  |  | 16,213              |  | 62,676            |  | 102,475             
|                                                               |                  |         |  |                     |  |                   |  |                     
|Stock based compensation expense (note 9 (b) and (c ))         | -                | -       |  | 1,924               |  | -                 |  | 1,924               
|Stock options excercised(note 9 (b ))                          | 177              | 838     |  | (259)               |  | -                 |  | 579                 
|Purchase of shares in trust for Share Unit Plans (note 9 (c )) | (40)             | (325)   |  | -                   |  | -                 |  | (325)               
|Shares issued from Share Unit Plan Trust (note 9 (c ))         | 10               | 207     |  | (207)               |  | -                 |  | -                   
|Net income                                                     | -                | -       |  | -                   |  | 13,567            |  | 13,567              
|December 31, 2007                                              | 18,370           | 24,306  |  | 17,671              |  | 76,243            |  | 118,220             
|                                                               |                  |         |  |                     |  |                   |  |                     
|Stock based compensation expense (note 9 (b) and (c ))         | -                | -       |  | 1,365               |  | -                 |  | 1,365               
|Stock options excercised(note 9 (b ))                          | 13               | 69      |  | (20)                |  | -                 |  | 49                  
|Purchase of shares in trust for Share Unit Plans (note 9 (c )) | (300)            | (2,058) |  | -                   |  | -                 |  | (2,058)             
|Shares issued from Share Unit Plan Trust (note 9 (c ))         | 11               | 181     |  | (181)               |  | -                 |  | -                   
|Net income                                                     | -                | -       |  | -                   |  | 21,747            |  | 21,747              
|December 31, 2008                                              | 18,094           | 22,498  |  | 18,835              |  | 97,990            |  | 139,323             
|                                                               |                  |         |  |                     |  |                   |  |                     
|Normal course issuer bid (note 9 (d ))                         | (554)            | (724)   |  | -                   |  | (2,139)           |  | (2,863)             
|Stock based compensation expense (note 9 (b) and (c ))         | -                | -       |  | 1,662               |  | -                 |  | 1,662               
|Modification of Stock option plan (note 9 (b ))                | -                | -       |  | (1,276)             |  | -                 |  | (1,276)             
|Stock options excercised(note 9 (b ))                          | 57               | 235     |  | (86)                |  | -                 |  | 149                 
|Purchase of shares in trust for Share Unit Plans (note 9 (c )) | (121)            | (676)   |  | -                   |  | -                 |  | (676)               
|Shares issued from Share Unit Plan Trust (note 9 (c ))         | 105              | 1,951   |  | (1,951)             |  | -                 |  | -                   
|Net income                                                     | -                | -       |  | -                   |  | 6,308             |  | 6,308               
|December 31, 2009                                              | 17,581           | 23,284  |  | 17,184              |  | 102,159           |  | 142,627             
|                                                               |                  |         |  |                     |  |                   |  |                     

See accompanying notes to these consolidated financial statements.



Page 52 of 94



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CE Franklin Ltd.

Consolidated Statements of Operations

For the years ended December 31





|                                                                       |  |         |  |         |  |        
|---------------------------------------------------------------------- |  | ------- |  | ------- |  | -------
|(in thousands of Canadian dollars except shares and per share amounts) |  | 2009    |  | 2008    |  | 2007   
|                                                                       |  |         |  |         |  |        
|Sales                                                                  |  | 437,027 |  | 547,429 |  | 466,275
|Cost of sales                                                          |  | 360,370 |  | 439,760 |  | 381,694
|Gross profit                                                           |  | 76,657  |  | 107,669 |  | 84,581 
|                                                                       |  |         |  |         |  |        
|Other expenses                                                         |  |         |  |         |  |        
|Selling, general and administrative expenses                           |  | 64,226  |  | 71,587  |  | 58,053 
|Amortization                                                           |  | 2,535   |  | 2,367   |  | 2,795  
|Interest expense                                                       |  | 915     |  | 1,031   |  | 2,031  
|Foreign exchange loss and other                                        |  | 37      |  | 242     |  | 837    
|                                                                       |  | 67,713  |  | 75,227  |  | 63,716 
|                                                                       |  |         |  |         |  |        
|Income before income taxes                                             |  | 8,944   |  | 32,442  |  | 20,865 
|                                                                       |  |         |  |         |  |        
|Income tax expense /(recovery)(note 11)                                |  |         |  |         |  |        
|Current                                                                |  | 2,894   |  | 10,474  |  | 7,541  
|Future                                                                 |  | (258)   |  | 221     |  | (243)  
|                                                                       |  | 2,636   |  | 10,695  |  | 7,298  
|                                                                       |  |         |  |         |  |        
|Net income and comprehensive income for the year                       |  | 6,308   |  | 21,747  |  | 13,567 
|                                                                       |  |         |  |         |  |        
|Net income per share                                                   |  |         |  |         |  |        
|Basic                                                                  |  | 0.36    |  | 1.19    |  | 0.74   
|Diluted                                                                |  | 0.35    |  | 1.17    |  | 0.72   
|                                                                       |  |         |  |         |  |        
|Weighted average number of shares outstanding(000's)                   |  |         |  |         |  |        
|Basic                                                                  |  | 17,750  |  | 18,255  |  | 18,337 
|Diluted (Note 9(e))                                                    |  | 17,953  |  | 18,561  |  | 18,807 



See accompanying notes to these consolidated financial statements.





Page 53 of 94



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CE Franklin Ltd.

Consolidated Statements of Cash Flows

For the years ended December 31



|                                                                       |  |          |  |          |  |         
|---------------------------------------------------------------------- |  | -------- |  | -------- |  | --------
|(in thousands of Canadian dollars)                                     |  | 2009     |  | 2008     |  | 2007    
|                                                                       |  |          |  |          |  |         
|Cash flows from operating activities                                   |  |          |  |          |  |         
|Net income                                                             |  | 6,308    |  | 21,747   |  | 13,567  
|Items not affecting cash                                               |  |          |  |          |  |         
|Amortization                                                           |  | 2,535    |  | 2,367    |  | 2,819   
|Future income tax expense/ (recovery)                                  |  | (258)    |  | 221      |  | (243)   
|Stock based compensation expense                                       |  | 2,306    |  | 1,365    |  | 1,924   
|Other                                                                  |  | -        |  | 74       |  | (36)    
|                                                                       |  | 10,891   |  | 25,774   |  | 18,031  
|Net change in non-cash operating working capital balances (note 10)    |  | 14,776   |  | (8,373)  |  | (8,195) 
|                                                                       |  | 25,667   |  | 17,401   |  | 9,836   
|                                                                       |  |          |  |          |  |         
|Cash flows (used in)/from financing activities                         |  |          |  |          |  |         
|Issuance of capital stock- stock option exercises (note 9(b))          |  | 149      |  | 49       |  | 579     
|Purchase of capital stock through normal course issuer bid (note 9(d)) |  | (2,863)  |  | -        |  | -       
|Purchase of capital stock in trust for Share Unit Plans (note 9(c))    |  | (676)    |  | (2,058)  |  | (325)   
|Increase/ (decrease) in bank operating loan                            |  | (8,399)  |  | (10,231) |  | 9,817   
|                                                                       |  | (11,789) |  | (12,240) |  | 10,071  
|                                                                       |  |          |  |          |  |         
|Cash flows (used in)/ from investing activities                        |  |          |  |          |  |         
|Purchase of property and equipment                                     |  | (2,592)  |  | (5,602)  |  | (1,956) 
|Business combinations (note 2)                                         |  | (11,286) |  | 441      |  | (17,963)
|                                                                       |  | (13,878) |  | (5,161)  |  | (19,919)
|                                                                       |  |          |  |          |  |         
|Change in cash and cash equivalents during the year                    |  | -        |  | -        |  | -       
|                                                                       |  |          |  |          |  |         
|Cash and cash equivalents * beginning and end of year                  |  | -        |  | -        |  | -       
|                                                                       |  |          |  |          |  |         
|Cash paid during the year                                              |  |          |  |          |  |         
|Interest                                                               |  | 915      |  | 1,031    |  | 2,031   
|Income taxes                                                           |  | 7,230    |  | 6,594    |  | 9,375   



See accompanying notes to these consolidated financial statements.



Page 54 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



1.

Accounting Policies

Generally accepted accounting principles

The consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in Canada (GAAP). These principles differ in certain respects from accounting principles generally accepted in the United States (U.S.).  The material differences that affect the Company's consolidated financial statements are described in note 17.

Use of estimates

The preparation of the consolidated financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the consolidated financial statements and the reported amounts of sales and expenses during the reporting periods.

Management believes the most significant estimates and assumptions are associated with the valuation of accounts receivable, inventories, vendor rebates, future tax assets (liabilities), stock based compensation and goodwill.  If the underlying estimates and assumptions, upon which the consolidated financial statements are based, change in future periods, actual amounts may differ from those included in the accompanying consolidated financial statements.

Basis of presentation

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries.  The accounting principles applied are consistent with those set out in the Company's annual consolidated financial statements for the year ended December 31, 2008 except as noted below.  All significant transactions and balances between the Company and its subsidiaries have been eliminated on consolidation. The financial statements have also been prepared on the basis that the Company will continue to operate as a going concern, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business.

Change in accounting policies

Canadian GAAP

Effective January 1, 2009, the Company adopted Section 3064  Goodwill and intangible assets. The standard replaced Section 3062 and addressed the accounting treatment of internally developed intangibles and the recognition of such assets. The adoption of this standard has been applied retroactively and has had no material impact on the Company's consolidated financial statements.

Effective January 1, 2009, the Company adopted the amendments to Section 3855  Financial instruments. The standard was amended to change the categories into which a debt instrument is required or permitted to be classified, changed the impairment model for held to maturity financial assets to the incurred credit loss model and required the reversal of previously recognized impairment losses on available for sale financial assets in specified circumstances. Management reviewed the amendments to section 3855 and concluded that there will be no change to the current classification of the financial instruments held, as they are either loans and receivables' or other financial liabilities' in nature. This also means that the changes to the impairment model would not affect the Company.

Effective September 30, 2009, the Company adopted the amendments to Section 3862  Financial Instruments  Disclosures. The standard was amended to include additional disclosure requirements about fair value measurements of financial instruments and to enhance the liquidity risk disclosure requirements for publicly accountable enterprises. Management reviewed the amendments to section 3862 and has incorporated the amendments in the respective notes.





Page 55 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



US GAAP

Effective January 1, 2009, the Company adopted Topic 805 - Business Combinations. The statement set out to improve the relevance, representational faithfulness, and comparability of the information that a reporting entity provides in its financial reports about a business combination and its effects. Management reviewed the application of this statement and determined that it will have minimal effect on the financial statements.

Effective January 1, 2009 the Company adopted Topic 820  Fair Value Measurements and Disclosures. This statement defines fair value and establishes a framework for measuring fair value for GAAP purposes, while also expanding disclosures about fair value measurements. The statement will also apply to previous accounting pronouncements that require or permit fair value measurements. Management reviewed the application of this statement and determined that it will have minimal effect on the financial statements.

Cash and cash equivalents

Cash and cash equivalents consists of cash on hand and investments in highly liquid instruments with maturities of 90 days or less on the date acquired.

Allowance for doubtful accounts

The Company maintains an allowance for doubtful accounts to provide for receivables which may ultimately be uncollectible.  Reserves are determined in light of a number of factors including customer specific conditions, economic events and the Company's historical loss experience.

Inventories

Inventories, consisting primarily of goods purchased and held for resale, are valued at the lower of average cost or net realizable value.
Average cost includes the cost of bringing inventory to its present location and condition. The reversal of any write down of inventory arising from an increase in net realizable value shall be recognized as a reduction in cost of sales in the period in which the reversal occurred.

Property and equipment

Property and equipment are recorded at cost less related accumulated amortization.  The Company provides for amortization of property and equipment using rates as follows:



Buildings5% to 10%straight lineLeasehold improvementsover the term of the leasestraight lineComputer equipment and software15% to 33%straight lineEquipment and machinery10% to 100%straight lineFurniture and office equipment15% to 20%straight lineAutomotive equipment30%straight line


Goodwill

In accordance with GAAP, the Company performs an annual goodwill impairment evaluation at December 31, at the consolidated level as it operates through a single operating segment and cash generating unit. The impairment evaluation involves comparing the estimated fair value of the Company's business to its carrying amount to determine if a write down to fair value is required.

The fair value of the business is estimated from value in use calculations and estimated using future cash projections, discounted to their present value. The required valuation methodology and underlying financial information that is used to determine fair value, require significant judgments to be made by management. These judgments include, but are not limited to long term projections of future financial performance and the selection of appropriate discount rates used to determine the
present value of estimated future cash flow and may be impacted by changes in oil and gas industry conditions. Changes in such estimates or the application of alternative assumptions could produce significantly different results.



Page 56 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



Revenue recognition

The Company's revenue, which is primarily comprised of product sales, is generally subject to contractual arrangements, which specify price and general terms and conditions.

Revenue from the provision of goods is recognized when the risks and rewards of ownership of goods have been transferred to the customer and collectability has been reasonably assured. The risks and rewards of ownership of goods are deemed to have been transferred when the goods are shipped to, or picked up by, the customer.

Revenue from services is recognized when the service provided to the customer has been completed.



Vendor rebates

The Company enters into arrangements with certain vendors providing for inventory purchase rebates. These purchase rebates are accrued as earned and are recorded initially as a reduction in inventory with a subsequent reduction in cost of sales when the product is sold. Vendor rebates consist of volume discount incentives earned from the purchase of selected products during the year from specified vendors.  These discounts are based on contractual agreements with the vendors which outline price, volume and general terms and conditions.



Stock options

The Company operates a stock option plan that is described in Note 9(b).  During the quarter ended September 30, 2009, the Company modified its stock option plan to include a cash settlement mechanism. As a result, the Company's stock option obligations are now classified as current obligations (subject to vesting) based on the positive difference between the Company's closing stock price at period end and the underlying option exercise price. The offset to the generation of the current liability is contributed surplus, up to the cumulative expensed Black Scholes valuation, and compensation expense for the excess of the intrinsic value over the cumulative expensed Black Scholes value. The liability is marked to market at each period end, with any adjustment allocated to the relevant account as detailed above.



Other stock-based compensation

Restricted share units (RSU), Performance share units (PSU) and Deferred share units (DSU) are granted entitling the participant, at the Company's option, to receive either a common share or cash equivalent in exchange for a vested unit.  For the PSU plan, the number of units granted is dependent on the Company meeting certain return on net asset (RONA) performance thresholds during the year of grant. The multiplier within the plan ranges from 0%-200% dependent on performance. The vesting period for RSU's and PSUs is one third per year over the three year period from the grant date. DSUs vest on the date of grant.  Compensation expense related to the units granted is recognized over the vesting period based on the fair value of the units, calculated using a 10-day weighted average stock price, at the date of the grant and is recorded to contributed surplus. The contributed surplus balance is reduced as the vested units are exchanged for either common shares or cash.



Foreign currency translation

Monetary assets and liabilities are translated into Canadian dollars at period-end exchange rates and gains or losses from translation are recognized in the Consolidated Statements of Operations.  Sales and expenses are translated at the exchange rate prevailing on the date the transaction occurs.



Page 57 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



Financial instruments

The Company measures financial instruments at estimated fair value. Financial assets are categorized as loans and receivables, consisting of accounts receivable. Financial liabilities are categorized as other financial liabilities consisting of accounts payable and accrued liabilities, bank operating loan, and long term debt.

Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market and with no intention of trading. They are included in current assets, except for maturities greater than 12 months after the balance sheet date, which are classified as non-current assets. Loans and receivables are included in accounts receivable and other current assets in the balance sheet.

Other financial liabilities

Other financial liabilities are financial liabilities that are not quoted on an active market and with no intention of being traded. They are included in current liabilities, except for the long term debt as it has a maturity greater than 12 months after the balance sheet date and is classified as a non-current liability.

Derivative instruments

In the normal course of business, the Company enters into foreign currency forward exchange contracts with financial institutions to fix the value of liabilities or future commitments.  These foreign currency exchange contracts are not designated as hedges for accounting purposes.  The values of contracts are marked to market at period end and the change in value is recognized in the Consolidated Statements of Operations.



Income taxes

The Company uses the liability method of accounting for income taxes under which future tax assets and liabilities are recognized when there are differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Future tax assets and liabilities are measured using substantively enacted tax rates in effect in the period in which those temporary differences are expected to be recovered or settled. The effect on future tax assets and liabilities of a change in tax rates is recognized as part of the provision for income taxes in the period that includes the enactment date.



Earnings per share

Earnings per share are computed based on the weighted average basic number of shares outstanding for the period. Diluted earnings per share have been calculated using the treasury stock method, whereby diluted earnings per share are calculated as if options, RSUs, PSUs and DSUs were exercised at the beginning of the year and funds received were used to purchase the Company's common shares on the open market at the average price for the year. Prospectively from September 2009, stock options are recorded as a liability and settled by means of cash payment, and accordingly are no longer included in the diluted earnings per share calculation.



Recent Canadian GAAP pronouncements

i)

CICA 1582  Business Combinations, CICA 1601  Consolidated Financial Statements and CICA 1602  Non-controlling Interests

These statements replaced CICA 1581  Business Combinations and CICA 1600  Consolidated Financial Statements and established a new statement for accounting for non-controlling interests. The Company believes that the early adoption of these standards will be assessed as appropriate, as the effective date is for acquisitions on/after the beginning of the first annual reporting period beginning on/after January 1, 2011.



Page 58 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



Recent US GAAP pronouncements

i)

Topic 860  Accounting for transfers of financial assets

This statement amends FAS 140  Accounting for transfers and servicing of financial assets and extinguishments of liabilities, with significant attention paid to how companies account for transfers of financial assets. This statement applies to mergers where the merger date is on or after the beginning of an initial reporting period beginning on or after December 15, 2009. The Company believes that this will have minimal effect on its financial statements, but will reassess if and when future business mergers occur.



ii)

Topic 810  New consolidation guidance for variable interest entities

This statement amends the consolidation guidance under FIN 46 (R) - Consolidation of Variable Interest Entities, and specifically eliminated the exemption for qualifying special purpose entities. This statement will be applied prospectively for years beginning after November 15, 2009 and interim periods within those years. The Company believes that this will have no effect on its financial statements.



2.

Business Combinations

On June 1, 2009, the Company acquired the net assets of a western Canadian oilfield equipment distributor, for total consideration of $11.3 million, after $0.7 million of post closing adjustments related principally to inventory reductions.  Using the purchase method of accounting for acquisitions, the Company consolidated the assets from the acquisition and allocated the consideration paid as follows:



Cash
      consideration paid11,286Net
      assets acquiredInventory10,462Property, Equipment and Other82411,286






During 2008, post closing adjustments were concluded for the acquisitions in 2007 of Full Tilt Field Services Ltd (Full Tilt) and JEN Supply Ltd. (JEN Supply), resulting in a net cash inflow of $0.4 million.



3.

Inventory

Inventories consisting primarily of goods purchased for resale are valued at the lower of average cost and net realisable value. Inventory net realisable value reserve expense charged to cost of sales in the year ended December 31, 2009 was $1.2 million (2008 - $1.4 million; 2007 - $0.6 million). As at December 31, 2009 and December 31, 2008, the Company had recorded inventory net realisable value reserves of $6.3 million and $2.8 million respectively.

During the year ended December 31, 2009, there was $0.6 million (2008 - $0.4 million) of write downs to inventory. No reversals of previously written down inventory were recorded in either period.





Page 59 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



4.

Property and equipment

|                                           |        |  |                          |  |        |  |        |  |                          |  |      
|------------------------------------------ | ------ |  | ------------------------ |  | ------ |  | ------ |  | ------------------------ |  | -----
|                                           | 2009   |  | 2008                    
|As at December 31                          | Cost   |  | Accumulated Amortization |  | Net    |  | Cost   |  | Accumulated Amortization |  | Net  
|                                           |        |  |                          |  |        |  |        |  |                          |  |      
|Land, buildings and leasehold improvements | 11,624 |  | 4,958                    |  | 6,666  |  | 9,958  |  | 4,280                    |  | 5,678
|Computer equipment and software            | 20,751 |  | 19,721                   |  | 1,030  |  | 20,488 |  | 19,059                   |  | 1,429
|Equipment and machinery                    | 6,412  |  | 5,350                    |  | 1,062  |  | 5,733  |  | 4,987                    |  | 746  
|Furniture and office equipment             | 3,822  |  | 2,408                    |  | 1,414  |  | 3,173  |  | 1,937                    |  | 1,236
|Automotive equipment                       | 838    |  | 493                      |  | 345    |  | 689    |  | 250                      |  | 439  
|                                           | 43,447 |  | 32,930                   |  | 10,517 |  | 40,041 |  | 30,513                   |  | 9,528
|                                           |        |  |                          |  |        |  |        |  |                          |  |      



5.

Capital management

The Company's primary source of capital is its shareholders' equity and cash flow from operating activities before net changes in non-cash working capital balances. The Company augments these capital sources with a $60 million, 364 day bank operating loan facility which is used to finance its net working capital and general corporate requirements. The bank operating facility is arranged through a syndicate of three banks and matures in July 2010. The Company's capital is summarised as follows:



December
        31. 2009December
        31, 2008Shareholders'  equity142,627139,323Bank Operating loan26,45934,948Net working capital136,583142,838


Net working capital is defined as current assets less accounts payable and accrued liabilities, income taxes payable and other current liabilities.





6.

Bank operating loan

The maximum amount available under this borrowing facility is subject to a borrowing base formula applied to accounts receivable and inventories, and a covenant restricting the Company's average debt to 3.0 times trailing 12 months earnings before interest, amortization and taxes as defined in the facility agreement.  As at December 31, 2009, this ratio was 2.0 times (December 31, 2008 - 0.7 times) and the maximum available under this facility, was $51 million (2008  $60 million). In management's opinion, the Company's available borrowing capacity under its bank operating facility and ongoing cash flow from operations, are sufficient to resource its anticipated contractual commitments.

The facility is collateralized by a general security agreement covering all present and after-acquired property of the Company including accounts receivable, inventories and property and equipment.

This facility contains certain other restrictive covenants.  As at December 31, 2009, the Company was in compliance with all covenants under its loan facility agreement.



7.

Long-term debt

|                |  |                    |  |     
|--------------- |  | ------------------ |  | ----
|                |  | As at December 31,
|                |  | 2009               |  | 2008
|JEN Supply debt |  | 290                |  | 500 
|                |  |                    |  |     



The JEN Supply debt was issued as part of the acquisition consideration in 2007.  The debt is unsecured and bears interest based on the floating Canadian bank prime rate and is repayable in 2012. Long term debt was reduced during the year pursuant to a settlement of certain purchase agreement indemnity claims.



Page 60 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



8.

Commitments and Contingencies

The following table outlines the Company's contractual obligations for debt, lease and related obligations, having initial terms in excess of one year. Obligations due over the next five years and thereafter are as follows:



|           |  |                              |  |                         |  |                             |  |                                                |  |       
|---------- |  | ---------------------------- |  | ----------------------- |  | --------------------------- |  | ---------------------------------------------- |  | ------
|Period Due |  | Bank operating loan*(note 6) |  | Long term debt (note 7) |  | Operating lease commitments |  | U.S.$ forward purchase contracts (note 13 (d)) |  | Total 
|(000's)    |  |                              |  |                         |  |                             |  |                                                |  |       
|2010       |  | 26,549                       |  | -                       |  | 7,447                       |  | 930                                            |  | 34,926
|2011       |  | -                            |  | -                       |  | 6,687                       |  | -                                              |  | 6,687 
|2012       |  | -                            |  | 290                     |  | 5,963                       |  | -                                              |  | 6,253 
|2013       |  | -                            |  | -                       |  | 5,275                       |  | -                                              |  | 5,275 
|2014       |  | -                            |  | -                       |  | 4,627                       |  |                                                |  | 4,627 
|thereafter |  | -                            |  | -                       |  | 25,617                      |  | -                                              |  | 25,617
|           |  | 26,549                       |  | 290                     |  | 55,616                      |  | 930                                            |  | 83,385
|           |  |                              |  |                         |  |                             |  |                                                |  |       



a)

The Company leases certain office, warehouse and store facilities and automobiles under long-term operating leases. Future operating lease commitments include commitments aggregating $6.2 million over a 10 year period commencing in 2009 related to the lease of a branch location from an employee.  Rental terms under the lease commitment are at market rates.

b)

The Company is involved in various lawsuits and has various contractual performance and product warranty obligations, the losses from which, if any, are not anticipated to be material to the consolidated financial statements.





9.

Capital Stock

a)

The Company has authorized an unlimited number of common shares with no par value. As at December 31, 2009, the Company had 17.6 million common shares, 1.2 million stock options and 0.4 million share units outstanding.



b)

Stock Options

The Board of Directors may grant options to purchase common shares to substantially all employees, officers and directors and to persons or corporations who provide management or consulting services to the Company.  The exercise period and the vesting schedule after the grant date are not to exceed 10 years.



Page 61 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



Option activity for each of the years ended December 31 was as follows:

|                                |                           |   |                                           |  |                           |  |                                           |  |                           |  |                                          
|------------------------------- | ------------------------- | - | ----------------------------------------- |  | ------------------------- |  | ----------------------------------------- |  | ------------------------- |  | -----------------------------------------
|                                | 2009                      |   | 2008                                      |  | 2007                     
|                                | Number of Options (000's) |   | Weighted average exercise price per share |  | Number of Options (000's) |  | Weighted average exercise price per share |  | Number of Options (000's) |  | Weighted average exercise price per share
|                                |                           |   |                                           |  |                           |  |                                           |  |                           |  |                                          
|Outstanding * beginning of year | 1,294                     |   | 5.80                                      |  | 1,262                     |  | 5.78                                      |  | 804                       |  | 3.59                                     
|Granted                         | -                         |   | -                                         |  | 75                        |  | 6.26                                      |  | 646                       |  | 7.90                                     
|Exercised                       | (59)                      |   | 3.05                                      |  | (13)                      |  | 3.85                                      |  | (177)                     |  | 3.24                                     
|Forfeited                       | (40)                      |   | 5.52                                      |  | (30)                      |  | 7.28                                      |  | (12)                      |  | 10.18                                    
|Outstanding * end of year       | 1,195                     |   | 5.95                                      |  | 1,294                     |  | 5.80                                      |  | 1,262                     |  | 5.78                                     
|Exercisable * end of year       | 842                       | 0 | 5.23                                      |  | 822                       |  | 4.88                                      |  | 590                       |  | 4.11                                     
|                                |                           |   |                                           |  |                           |  |                                           |  |                           |  |                                          







A summary of stock options outstanding at December 31, 2009 is set out below:

|                                  |        |                               |                                                 |  |                                     |  |        |  |                                     |  |      
|--------------------------------- | ------ | ----------------------------- | ----------------------------------------------- |  | ----------------------------------- |  | ------ |  | ----------------------------------- |  | -----
|Outstanding stock options (000's) |        | Exercisable
    stock options
|Range of Exercise price           | Number |                               | Weighted
    average remaining contractual life |  | Weighted
    average exercise price |  | Number |  | Weighted
    average exercise price
|$2.70                             | to     | $3.50                         | 303                                             |  | 3.4 years                           |  | 3.03   |  | 303                                 |  | 3.03 
|$4.60                             | to     | $6.50                         | 686                                             |  | 6.7 years                           |  | 5.85   |  | 440                                 |  | 5.52 
|$10.30                            | to     | $10.90                        | 206                                             |  | 7.4 years                           |  | 10.58  |  | 99                                  |  | 10.69
|                                  |        |                               | 1,195                                           |  | 6.0 years                           |  | 5.95   |  | 842                                 |  | 5.23 
|                                  |        |                               |                                                 |  |                                     |  |        |  |                                     |  |      



There were no options granted during the year ended December 31, 2009. The fair value of common share options granted during the year ended December 31, 2008, was $274,000 (2007- $2,242,000) and was estimated as at the grant date using the Black-Scholes option-pricing model, using the following assumptions:  Options vest one third or one fourth per year from the date of grant.

|                        |         |        
|----------------------- | ------- | -------
|                        | 2008    | 2007   
|Dividend yield          | Nil     | Nil    
|Risk-free interest rate | 3.88%   | 3.93%  
|Expected life           | 5 years | 5 years
|Expected volatility     | 50%     | 50%    



During the year ended December 31, 2009, the Company modified its stock option plan to include a cash settlement mechanism. As a result, the Company's stock option obligations are now classified as current obligations (subject to vesting) based on the positive difference between the Company's closing stock price at period end and the underlying option exercise price. As at December 31, 2009, the Company's accrued stock option liability was $1,918,000 representing a $642,000 increase in compensation expense, since implementation of the cash settlement mechanism, over the equity obligation of $1,276,000 previously recorded to shareholders' equity (contributed surplus) using the Black Scholes valuation model.  As stock option obligations are now recorded as a liability on the Company's balance sheet, stock options are no longer included in the calculation of the diluted number of shares outstanding (see note 9(e)).

Total stock option compensation expense recorded in 2009 was $1,358,000 (2008  $843,000; 2007  $528,000) and is included in selling, general and administrative expenses on the Consolidated Statement of Operations.



Page 62 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



c)  Share Unit Plans

The Company has Restricted Share Unit (RSU), Performance Share Unit (PSU) and Deferred Share Unit (DSU) plans (collectively the Share Unit Plans), whereby RSUs, PSUs and DSUs are granted entitling the participant, at the Company's option, to receive either a common share or cash equivalent in exchange for a vested unit. RSUs and PSUs are granted to the Company's officers and employees and vest one third per year over the three year period from the date of grant.  DSUs are granted to the independent members of the Company's Board of Directors (Board), vest on the date of grant, and can only be redeemed when the Director resigns from the Board. For the PSU plan, which was introduced in 2009, the number of units granted is dependent on the Company meeting certain return on net asset (RONA) performance thresholds during the year of grant. The multiplier within the plan ranges from 0% - 200% dependent on performance. For 2009, the PSU performance adjustment was a negative reduction of 66% from target, resulting in a 103,000 unit adjustment. Compensation expense related to the units granted is recognized over the vesting period based on the fair value of the units at the date of the grant and is recorded to compensation expense and contributed surplus.  The contributed surplus balance is reduced as the vested units are settled.  For 2009, the fair value of the Share Units granted, net of the PSU performance adjustment was $1,455,000 (2008 - $279,000; 2007 - $802,000) and $948,000 of compensation expense was recorded (2008 - $521,000; 2007 - $1,396,000).

RSU Plan activity for the year ended December 31, 2009, 2008 and 2007 was as follows:

|                           |                 |       |                 |       |                 |      |     |       |  |      |     |      
|-------------------------- | --------------- | ----- | --------------- | ----- | --------------- | ---- | --- | ----- |  | ---- | --- | -----
|                           | 2009            |       | 2008            |       | 2007           
|                           | Number of Units |       | Number of Units |       | Number of Units
|                           | RSU             | PSU   | DSU             | Total |                 | RSU  | DSU | Total |  | RSU  | DSU | Total
|Outstanding at January 1   | 165             | -     | 67              | 232   |                 | 182  | 37  | 219   |  | 124  | 12  | 136  
|Granted                    | 172             | 161   | 31              | 364   |                 | 1    | 30  | 31    |  | 78   | 25  | 103  
|Performance adjustment     | -               | (103) | -               | (103) |                 | -    | -   | -     |  | -    | -   | -    
|Excercised                 | (105)           | -     | -               | (105) |                 | (11) | -   | (11)  |  | (10) | -   | (10) 
|Forfeited                  | (9)             | (5)   | -               | (14)  |                 | (7)  | -   | (7)   |  | (10) | -   | (10) 
|Outstanding at December 31 | 223             | 53    | 98              | 374   |                 | 165  | 67  | 232   |  | 182  | 37  | 219  
|                           |                 |       |                 |       |                 |      |     |       |  |      |     |      
|Exercisable at December 31 | 33              | -     | 98              | 131   |                 | 73   | 67  | 140   |  | 29   | 37  | 66   



The Company's intention is to settle Share Unit Plan obligations from an independent trust established by the Company to purchase common shares of the Company on the open market.  The trust is considered to be a variable interest entity and is consolidated in the Company's financial statements with the cost of the shares held in trust reported as a reduction to capital stock.  During 2009, 120,700 common shares were purchased by the trust (2008  300,095 common shares; 2007  40,200) at an average cost of $5.60 per share (2008 - $6.86 per share; 2007 - $8.08).  As at December 31, 2009, the trust held 360,576 shares (2008  343,892).

d)

Normal Course Issuer Bid (NCIB)

On January 6, 2009, the Company announced a NCIB to purchase for cancellation, up to 900,000 common shares through the facilities of NASDAQ, representing approximately 5% of its outstanding common shares. During the year ended December 31, 2009, the Company purchased 553,710 shares at a cost of $5.17 per share for an aggregate cost of $2,863,000.

On December 23, 2009, the Company announced the renewal of the NCIB effective January 4, 2010, to purchase up to 880,000 common shares through the facilities of NASDAQ, representing approximately 5% of its outstanding common shares. Shares may be purchased up to December 31, 2010.



Page 63 of 94



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



e)

Reconciliation of Weighted Average Number of Diluted Common Shares Outstanding
(000's)

|                                                    |  |        |  |        |  |       
|--------------------------------------------------- |  | ------ |  | ------ |  | ------
|                                                    |  | 2009   |  | 2008   |  | 2007  
|                                                    |  |        |  |        |  |       
|Weighted average common shares outstanding- basic   |  | 17,750 |  | 18,255 |  | 18,337
|Effect of Stock options                             |  | -      |  | 101    |  | 245   
|Effect of Share Unit Plans                          |  | 203    |  | 205    |  | 225   
|Weighted average common shares outstanding- diluted |  | 17,953 |  | 18,561 |  | 18,807
|                                                    |  |        |  |        |  |       



10.

Net Change in Non-cash Working Capital Balances Related to Operations

|                                        |  |          |  |          |  |         
|--------------------------------------- |  | -------- |  | -------- |  | --------
|For the years ended December 31         |  | 2009     |  | 2008     |  | 2007    
|Accounts receivable                     |  | 33,070   |  | (10,997) |  | 5,633   
|Inventories                             |  | 27,042   |  | (33,138) |  | 12,974  
|Other current assets                    |  | 5,800    |  | (6,619)  |  | 79      
|Accounts payable and accrued liabilites |  | (46,702) |  | 38,128   |  | (25,214)
|Income taxes payable                    |  | (4,434)  |  | 4,253    |  | (1,667) 
|                                        |  | 14,776   |  | (8,373)  |  | (8,195) 
|                                        |  |          |  |          |  |         



11.

Income Taxes

a)

Reconciliation of the income tax provision.

The difference between the income tax provision recorded and the provision obtained by applying the combined federal and provincial statutory rates is as follows:

|                                           |  |       |  |       |  |        |  |      |  |        |  |     
|------------------------------------------ |  | ----- |  | ----- |  | ------ |  | ---- |  | ------ |  | ----
|For the Years Ended December 31            |  | 2009  |  | %     |  | 2008   |  | %    |  | 2007   |  | %   
|                                           |  |       |  |       |  |        |  |      |  |        |  |     
|Income before income taxes                 |  | 8,944 |  |       |  | 32,442 |  |      |  | 20,865 |  |     
|Income taxes calculated at statutory rates |  | 2,628 |  | 29.4  |  | 9,700  |  | 29.9 |  | 6,807  |  | 32.6
|Non-deductible items                       |  | 119   |  | 1.3   |  | 164    |  | 0.5  |  | 234    |  | 1.1 
|Capital taxes                              |  | 19    |  | 0.2   |  | 56     |  | 0.2  |  | 44     |  | 0.2 
|Share based compensation                   |  | (70)  |  | (0.8) |  | 735    |  | 2.3  |  | 200    |  | 1.0 
|Adjustments on filing returns and other    |  | (60)  |  | (0.7) |  | 40     |  | 0.1  |  | 13     |  | 0.1 
|                                           |  | 2,636 |  | 29.5  |  | 10,695 |  | 33.0 |  | 7,298  |  | 35.0
|                                           |  |       |  |       |  |        |  |      |  |        |  |     



As at December 31, 2009, included in other current assets are income taxes receivable of $1,029,000 (2008- $3,405,000 payable).



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



b)

Future income taxes reflect the net effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.  Significant components of future income tax assets and liabilities are as follows:

|                            |       |  |      
|--------------------------- | ----- |  | -----
|As at December 31           | 2009  |  | 2008 
|Assets                      |       |  |      
|Property and equipment      | 852   |  | 855  
|Share based compensation    | 856   |  | 289  
|Other                       | 127   |  | 395  
|                            | 1,835 |  | 1,539
|Liabilities                 |       |  |      
|Goodwill and other          | 378   |  | 353  
|Net future income tax asset | 1,457 |  | 1,186
|                            |       |  |      



The Company believes it is more likely than not that all future income tax assets will be realized.



12.

Related Parties

Smith International Inc. ("Smith") owns approximately 55% of the Company's outstanding shares. The Company is the exclusive distributor in Canada of down hole pump production equipment manufactured by Wilson Supply, a division of Smith. Purchase of such equipment conducted in the normal course on commercial terms was as follows:

|                                         |       |  |        |  |      
|---------------------------------------- | ----- |  | ------ |  | -----
|For the years ended December 31          | 2009  |  | 2008   |  | 2007 
|Cost of sales                            | 6,703 |  | 10,680 |  | 9,253
|                                         |       |  |        |  |      
|Inventory                                | 3,759 |  | 4,549  |  | 4,295
|                                         |       |  |        |  |      
|Accounts payable and accrued liabilities | 991   |  | 759    |  | 313  
|                                         |       |  |        |  |      



The Company pays facility rental expense to an operations manager in the capacity of landlord, reflecting market based rates. For the year ended December 31, 2009, those costs totalled $765,000 (2008: $137,000; 2007: $24,000).



13.

Financial Instruments

a)

Fair values

The Company's financial instruments recognized on the consolidated balance sheet consist of accounts receivable, accounts payable and accrued liabilities, bank operating loan and long term debt. The fair values of these financial instruments, excluding long term debt, approximate their carrying amounts due to their short- term maturity. At December 31, 2009, the fair value of the long term debt approximated its carrying value due to its floating interest rate nature and short term maturity. There is no active market for these financial instruments.

b)

Credit risk

A substantial portion of the Company's accounts receivable balance is with customers within the oil and gas industry and is subject to normal industry credit risks. The Company follows a program of credit evaluations of customers and limits the amount of credit extended when deemed necessary. The aging of the trade receivable is a follows:





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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007





|                                 |                   |  |                  
|-------------------------------- | ----------------- |  | -----------------
|                                 | December 31, 2009 |  | December 31, 2008
|Current                          | 32,967            |  | 42,279           
|Less than 60 days overdue        | 25,766            |  | 44,760           
|Greater than 60 days overdue     | 6,398             |  | 8,892            
|Trade accounts receivable        | 65,131            |  | 95,931           
|Other accounts receivable        | 4,647             |  | 7,358            
|Less allowance for credit losses | (2,335)           |  | (2,776)          
|Total accounts receivable        | 67,443            |  | 100,513          
|                                 |                   |  |                  





The Company maintains provisions for possible credit losses that are charged to selling, general and administrative expenses by performing an analysis of specific accounts. Movement of the allowance for credit losses is as follows:



|                       |                   |  |                  
|---------------------- | ----------------- |  | -----------------
|                       | December 31, 2009 |  | December 31, 2008
|Opening balance        | 2,776             |  | 1,454            
|Write offs             | (1,026)           |  | (1,216)          
|Recoveries             | 440               |  | 232              
|Increase during period | 145               |  | 2,306            
|Closing balance        | 2,335             |  | 2,776            
|                       |                   |  |                  
|                       |                   |  |                  



c)

Market Risk

The Company's bank operating loan and long term debt bear interest based on floating interest rates. As a result the Company is exposed to market risk from changes in the Canadian prime interest rate which can impact its borrowing costs. Based on the Company's borrowings levels as at December 31, 2009, a change of one percent in interest rates would be expected to decrease or increase the Company's annual net income by $0.2 million. The Company purchases certain products in US dollars and sells such products to its customers typically priced in Canadian dollars, thus leading to accounts receivable and accounts payable balances that are subject to foreign exchange gains and losses upon translation. As a result, fluctuations in the value of the Canadian dollar relative to the US dollar can result in foreign exchange gains and losses. As at December 31, 2009, a one percent change in the Canadian dollar relative to the US dollar would be expected to have no meaningful impact on net income.

d)

Risk management

From time to time the Company enters into foreign exchange forward contracts to manage its foreign exchange market risk by fixing the value of its liabilities and future commitments. The Company's foreign exchange risk arises principally from the settlement of United States dollar dominated net working capital balances as a result of product purchases denominated in United States dollars. As at December 31, 2009 the Company had contracted to purchase US$930,000 at fixed exchange rates with terms not exceeding six months. The fair market value of the contract was nominal at December 31, 2009.



14.

Economic Dependency

In respect of the Company's sales, 10% (2008  10%; 2007  11%) is derived from sales to one customer.

In respect of the Company's purchases, 12% of the product purchased is derived from one supplier (2008  27%; 2007  28% being derived from product purchased from two suppliers).



15.

Defined Contribution Pension Plan

The Company contributes amounts based on employee salaries to a maximum of 6% and the amount deductible under the Income Tax Act, to employees registered retirement savings plans.



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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



Contributions in respect of this plan incurred and paid during the year were $772,000 (2008  $683,000; 2007  $737,000).



16.

Segment Reporting

The Company distributes oilfield equipment products principally through its network of 49 branches located in western Canada to oil and gas industry customers.  Accordingly, the Company has determined that it operates through a single operating segment and geographic jurisdiction.



17.

Reconciliation of Canadian and United States Generally Accepted Accounting Principles (GAAP)

These consolidated financial statements have been prepared in accordance with Canadian GAAP.  The Company's accounting policies are consistent with U.S. GAAP with the following exceptions:



a)

Statement of Operations

There are no material differences between Canadian GAAP net income and comprehensive income and US GAAP net income and comprehensive income.



b)

Statements of Changes in Shareholders' Equity



|                                                        |  |         |  |         |  |        
|------------------------------------------------------- |  | ------- |  | ------- |  | -------
|As at December 31                                       |  | 2009    |  | 2008    |  | 2007   
|Shareholders* equity under Canadian GAAP                |  | 142,627 |  | 139,323 |  | 118,220
|Restructuring provision adjustment (i)                  |  | (324)   |  | (324)   |  | (324)  
|Benefit of deferred tax assets applied to goodwill (ii) |  | (1,058) |  | (1,058) |  | (1,058)
|Shareholders* equity under U.S. GAAP                    |  | 141,245 |  | 137,941 |  | 116,838
|                                                        |  |         |  |         |  |        



i)

The restructuring provision adjustment relates to a 1995 transaction where restructuring expenditures were recorded in the purchase equation as goodwill under Canadian GAAP but were expensed in the statement of operations for U.S. GAAP.

ii)

In 1996, the Company realized the benefit of certain deferred tax assets on which a 100% valuation provision had been recorded in 1995.  This benefit was recorded as a reduction of goodwill for U.S.
GAAP.



c)

Balance Sheets

The following table indicates the restated amounts for the items in the Balance Sheets of the Company that would be affected had the consolidated financial statements been prepared in accordance with U.S. GAAP.

|                                      |  |         |  |       
|------------------------------------- |  | ------- |  | ------
|As at December 31                     |  | 2009    |  | 2008  
|                                      |  |         |  |       
|Goodwill (b)(i) and (b)(ii)           |  | 19,188  |  | 19,188
|Retained earnings (b)(i) and  (b)(ii) |  | 100,581 |  | 96,412





The following table indicates additional disclosure required had the consolidated financial statements been prepared in accordance with U.S. GAAP.

|                                               |  |        |  |       
|---------------------------------------------- |  | ------ |  | ------
|As at December 31                              |  | 2009   |  | 2008  
|                                               |  |        |  |       
|Trade payables                                 |  | 16,736 |  | 27,522
|Accrued liabilities                            |  | 19,963 |  | 49,514
|Accrued compensation expense                   |  | 1,790  |  | 6,222 
|Total accounts payable and accrued liabilities |  | 38,489 |  | 83,258
|                                               |  |        |  |       





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CE Franklin Ltd.

Notes to Consolidated Financial Statements

December 31, 2009, 2008 and 2007



d)

Statements Of Cash Flows

Under U.S. GAAP, the disclosure of total cash flows from operating activities prior to changes in non-cash working capital balances related to operations is not permitted.



e)

Recent US GAAP pronouncements

Topic 855  Subsequent events

This statement sets out to establish general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued. In particular, this statement sets forth:

·

The period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements.

·

The circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements.

·

The disclosures that an entity should make about events or transactions that occurred after the balance sheet date.

This statement applies to interim and annual financial periods ending after June 15, 2009. The Company will review subsequent events on a case by case basis going forward in line with current reporting practices and ensure compliance at each reporting period end.

The Company has considered possible material subsequent events up to January 28, 2010. There were no such events.



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Item 19.

Exhibits

The following exhibits are filed as part of this report on Form 20-F and are incorporated by reference:

1.1

Certificate and Articles of Amalgamation as amended.

1.2

Bylaws.

1.3

Audit Committee Terms of Reference.

12.1

Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

12.2

Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

13.1

Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

13.2

Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.







SIGNATURES

The Registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and has duly caused and authorized the undersigned to sign this annual report on its behalf.





Name:  Mark Schweitzer

Title:

Chief Financial Officer

Date:

January 28, 2010



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Exhibit 1.1







[cefrankling20f02052010010.jpg]





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[cefrankling20f02052010011.jpg]



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[cefrankling20f02052010012.jpg]



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[cefrankling20f02052010013.jpg]



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[cefrankling20f02052010014.jpg]



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Exhibit 1.2

BYLAW NO. 1

A By-Law relating generally to the transaction of

the business and affairs of CE FRANKLIN LTD.





CONTENTS

SECTION

SUBJECT

One

Interpretation

Two

Business of the Corporation

Three

Directors

Four

Committees

Five

Protection of Directors and
Officers

Six

Shares

Seven

Dividends

Eight

Meetings of Shareholders

Nine

Notices

Ten

Effective Date



IT IS HEREBY ENACTED as By-law No. 1 of CE FRANKLIN LTD.(hereinafter called the "Corporation") as follows:





SECTION ONE

INTERPRETATION





1.01

Definitions

In the by-laws of the Corporation, unless the context otherwise requires:

"Act" means the Business Corporations Actof Alberta, and any statute that may be substituted therefor, including the regulations thereunder, as from time to time amended;

"appoint" includes "elect" and vice versa;

"articles" means the articles of the Corporation, as defined in the Act, and includes any amendments thereto;

"board" means the board of directors of the Corporation;

"by-laws" means this by-law and all other by-laws of the Corporation from time to time in force and effect;

"meeting of shareholders" means any meeting of shareholders, including any meeting of one or more classes or series of shareholders;



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"recorded address" means, in the case of a shareholder, the address of such shareholder as recorded in the securities register; in the case of joint shareholders, the address appearing in the securities register in respect of such joint holding or the first address so appearing if there are more than one; and, in the case of a director, officer, auditor or member of a committee of the board, the latest address of such person as recorded in the records of the Corporation; and

"signing officer" means, in relation to any instrument, any person authorized to sign the same on behalf of the Corporation by Section 2.03 or by a resolution passed pursuant thereto.

Save as aforesaid, words and expressions defined in the Act have the same meanings when used herein; and words importing the singular number include the plural and vice versa; words importing gender include the masculine, feminine and neuter genders; and words importing persons include individuals, bodies corporate, partnerships, trusts, unincorporated organizations and personal representatives.



1.02

Conflict with the Act, the Articles or any Unanimous Shareholder Agreement

To the extent of any conflict between the provisions of the by-laws and the provisions of the Act, the articles or any unanimous shareholder agreement relating to the Corporation, the provisions of the Act, the articles or the unanimous shareholder agreement shall govern.



1.03

Headings and Sections

The headings used throughout the by-laws are inserted for convenience of reference only and are not to be used as an aid in the interpretation of the by-laws.  "Section" followed by a number means or refers to the specified section of this by-law.



1.04

Invalidity of any Provision of By-laws

The invalidity or unenforceability of any provision of the by-laws shall not affect the validity or enforceability of the remaining provisions of the by-laws.







SECTION TWOBUSINESS OF THE CORPORATION

2.01

Corporate Seal

The corporate seal of the Corporation, if any, shall be in such form as the board may from time to time by resolution approve.



2.02



Financial Year

The financial year of the Corporation shall end on such date in each year as the board may from time to time by resolution determine.



2.03

Execution of Instruments

Deeds, transfers, assignments, contracts, mortgages, charges, obligations, certificates and other instruments of any nature whatsoever (collectively "instruments") shall be signed on behalf of the Corporation by two persons, one of whom holds the office of chair of the board, president, vice president or director and the other of whom holds one of the said offices or the office of secretary, treasurer, assistant secretary or assistant treasurer or any other office created by resolution of the board.  In addition, the board is authorized from time to time by resolution to appoint any person or persons on
behalf of the Corporation either to sign instruments in writing generally or to sign specific instruments.  Any signing officer may affix the corporate seal to any instrument requiring the same.



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2.04

Execution in Counterpart, By Facsimile, and by Electronic Signature

(a)

Subject to the Act, any instrument or document required or permitted to be executed by one or more persons on behalf of the Corporation may be signed by electronic means or by facsimile; and

(b)

Any instrument or document required or permitted to be executed by one or more persons may be executed in separate counterparts, each of which when duly executed by one or more of such persons shall be an original and all such counterparts together shall constitute one and the same such instrument or document.



2.05

Banking Arrangements

The banking business of the Corporation including, without limitation, the borrowing of money and the giving of security therefor, shall be transacted with such banks, trust companies or other bodies corporate or organizations as may from time to time be authorized by the board.  Such banking business or any part thereof shall be transacted under such agreements, instructions and delegations of powers as the board may from time to time prescribe or authorize.



2.06

Voting Rights in Other Bodies Corporate

The signing officers may execute and deliver proxies and arrange for the issuance of voting certificates or other evidence of the right to exercise the voting rights attaching to any securities held by the Corporation.  Such instruments, certificates or other evidence shall be in favour of such person or persons as may be determined by the persons executing such proxies or arranging for the issuance of voting certificates or such other evidence of the right to exercise such voting rights.  In addition, the board or, failing the board, the signing officers may from time to time direct the manner in which and the person or persons by whom any particular voting rights or class of voting rights may or shall be exercised.



2.07

Divisions

The board may from time to time cause the business and operations of the Corporation or any part thereof to be divided into one or more divisions upon such basis, including without limitation, types of business or operations, geographical territories, product lines or goods or services, as the board may consider appropriate in each case.  From time to time the board may authorize upon such basis as may be considered appropriate in each case:

(a)

the designation of any such division by, and the carrying on of the business and operations of any such division under, a name other than the name of the Corporation; provided that the Corporation shall set out its name in legible characters in all contracts, invoices, negotiable instruments and orders for goods or services issued or made by or on behalf of the Corporation; and

(b)

the appointment of officers for any such division and the determination of their powers and duties, provided that any such officers shall not, as such, be officers of the Corporation.



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SECTION THREEDIRECTORS

3.01

Number of Directors

The board shall consist of the number of directors provided in the articles, or, if a minimum number and a maximum number of directors is so provided, the number of directors of the Corporation shall be determined from time to time by ordinary resolution of the shareholders, or in the absence of such resolution, by resolution of the directors.



3.02

Calling and Notice of Meetings

Meetings of the board shall be called and held at such time and at such place as the board, the chair of the board, the president or any two directors may determine, and the secretary or any other officer shall give notice of meetings when directed or authorized by such persons.  Notice of each meeting of the board shall be given in the manner provided in Section Nine to each director not less than forty-eight hours before the time when the meeting is to be held unless waived in accordance with the Act.  A notice of a meeting of directors need not specify the purpose of or the business to be transacted at the meeting, except where required by the Act.  Notwithstanding the foregoing, the board may from time to time fix a day or days in any month or months for regular meetings of the board at a place and hour to be named, in which case no other notice shall be required for any such regular meeting except where the Act requires specification of the purpose or the business to be transacted thereat.  Provided that a quorum of directors is present, each newly elected board may, without notice, hold its first meeting following the meeting of shareholders at which such board was elected.



3.03

Place of Meetings

Meetings of the board may be held at any place in or outside Alberta.



3.04

Meetings by Telephonic, Electronic or Other Communication Facility

A director may participate in a meeting of the board or of a committee of the board by electronic means, telephone or other communication facilities that permit all persons participating in the meeting to hear each other.  A director participating in such a meeting in such manner shall be considered present at the meeting and at the place of the meeting.



3.05

Quorum

Subject to the requirements under the Act requiring resident Canadians to be present at any meeting of the board, the quorum for the transaction of business at any meeting of the board shall consist of two directors or such greater number of directors as the board may from time to time determine, provided that, if the board consists of only one director, the quorum for the transaction of business at any meeting of the board shall consist of one director.



3.06

Chair

The chair of any meeting of the board shall be the director present at the meeting who is the first mentioned of the following officers as have been appointed: chair of the board, president or a vice-president (in order of seniority).  If no such officer is present, the directors present shall choose one of their number to be chair. If the secretary of the Corporation is absent, the chair of the meeting shall appoint some person, who need not be a director, to act as secretary of the meeting.



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3.07

Action by the Board

At all meetings of the board every question shall be decided by a majority of the votes cast on the question.  A director participating in a meeting by electronic means, telephone or other communication facilities may vote by means of such facility. In case of an equality of votes the chair of the meeting shall not be entitled to a second or casting vote. The powers of the board may also be exercised by resolution in writing signed by all the directors who would be entitled to vote on that resolution at a meeting of the board.



3.08

Adjourned Meeting

Any meeting of directors may be adjourned from time to time by the chair of the meeting, with the consent of the meeting, to a fixed time and place.  The adjourned meeting shall be duly constituted if a quorum is present and if it is held in accordance with the terms of the adjournment.  If there is no quorum present at the adjourned meeting, the original meeting shall be deemed to have terminated forthwith after its adjournment.



3.09

Remuneration and Expenses

The directors shall be paid such  remuneration for their services as the board may from time to time determine.  The directors shall also be entitled to be reimbursed for reasonable
traveling and other expenses properly incurred by them in attending meetings of the board or any committee thereof.  Nothing herein contained shall preclude any director from serving the Corporation in any other capacity and receiving remuneration
therefore.



3.10

Officers

The board from time to time may appoint one or more officers of the Corporation and, without prejudice to rights under any employment contract, may remove any officer of the Corporation.  The powers and duties of each officer of the Corporation shall be those determined from time to time by the board and, in the absence of such determination, shall be those usually incidental to the office held.



3.11

Agents and Attorneys

The board shall have the power from time to time to appoint agents or attorneys for the Corporation in or outside Canada with such powers of management or otherwise (including the power to sub-delegate) as may be thought fit.





SECTION FOURCOMMITTEES

4.01

Committees of the Board

Subject to the Act, the board may appoint one or more committees of the board, however designated, and delegate to any such committee any of the powers of the board.



4.02

Transaction of Business

The powers of any committee of directors may be exercised by a meeting at which a quorum is present or by resolution in writing signed by all the members of such committee who would have been entitled to vote on that resolution at a meeting of the committee.  Meetings of any committee may be held at any place in or outside Alberta.



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4.03

Procedure

Unless otherwise determined by the board, a quorum for meetings of any committee shall be a majority of its members, each committee shall have the power to appoint its chair and the rules for calling, holding, conducting and adjourning meetings of the committee which, unless otherwise determined, shall be the same as those governing the board.  Each member of a committee shall serve during the pleasure of the board of directors and, in any event, only so long as such person shall be a director.  The directors may fill vacancies in a committee by appointment from among their members.  Provided that a quorum is maintained, the committee may continue to exercise its powers notwithstanding any vacancy among its members.





SECTION FIVEPROTECTION OF DIRECTORS AND OFFICERS

5.01

Limitation of Liability

No director or officer for the time being of the Corporation shall be liable for the acts, receipts, neglects or defaults of any other director or officer or employee, or for joining in any receipt or act for conformity, or for any loss, damage or expense happening to the Corporation through the insufficiency or deficiency of title to any property acquired by the Corporation or for or on behalf of the Corporation or for the insufficiency or deficiency of any security in or upon which any of the moneys of or belonging to the Corporation shall be placed or invested, or for any loss or damage arising from the bankruptcy, insolvency or tortious act of any person, firm or corporation including any person, firm or corporation with whom or with which any moneys, securities or effects shall be lodged or deposited, or for any loss, conversion, misapplication or misappropriation of or any damage resulting from any dealings with any moneys, securities or other assets of or belonging to the Corporation or for any other loss, damage or misfortune whatsoever which may happen in the execution of the duties of his or her respective office or trust or in relation thereto unless the same shall happen by or through his or her failure to exercise the powers and to discharge the duties of his or her office honestly, in good faith and with a view to the best interests of the Corporation and to exercise the care, diligence and skill that a reasonably prudent person would exercise in comparable circumstances.

5.02

Indemnity

The Corporation shall, to the maximum extent permitted under the Act or otherwise by law, indemnify a director or officer of the Corporation, a former director or officer of the Corporation, and a person who acts or acted at the Corporation's request as a director or officer, or an individual acting in a similar capacity, of another entity, and their heirs and legal representatives, against all costs, charges and expenses, including any amount paid to settle an action or satisfy a judgment, reasonably incurred by the individual in respect of any civil, criminal, administrative, investigative or other action or proceeding to which he or she is made a party to or involved by reason of that association with the Corporation or such other entity.

5.03

Advance Of Costs

The Corporation shall, to the maximum extent permitted under the Act or otherwise by law, advance moneys to an individual referred to in Section 5.02 to defray the costs, charges and expenses of a proceeding referred to in Section 5.02 provided such individual shall repay the moneys advanced if the individual does not fulfil the conditions set forth in the Act.

5.04

Court Approval

The Corporation shall use reasonable commercial efforts to obtain any court or other approvals necessary for any indemnification pursuant to Sections 5.02.



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5.05

Indemnities Not Exclusive

The rights of any person to indemnification granted by the Act or this by-law are not exclusive of any other rights to which any person seeking indemnification may be entitled under any agreement, vote of shareholders or directors, at law or otherwise, and shall continue as to a person who has ceased to be a director, officer, employee or agent and will
ensure to the benefit of the heirs and legal representatives of that person.

5.06

Insurance

The Corporation may purchase, maintain or participate in insurance for the benefit of the persons referred to in Section 5.02 as the board may from time to time determine.





SECTION SIXSHARES

6.01

Non-Recognition of Trusts

Subject to the Act, the Corporation may treat as the absolute owner of any share the person in whose name the share is registered in the securities register as if that person had full legal capacity and authority to exercise all rights of ownership, irrespective of any indication to the contrary through knowledge or notice or description in the Corporation's records or on the share certificate.



6.02

Joint Shareholders

If two or more persons are registered as joint holders of any share:

(a)

the Corporation shall record only one address on its books for such joint holders;

(b)

the address of such joint holders for all purposes with respect to the Corporation shall be their recorded address; and

(c)

any one of such persons may give effectual receipts for the certificate issued in respect thereof or for any dividend, bonus, return of capital or other money payable or warrant issuable in respect of such share.





SECTION SEVENDIVIDENDS

7.01

Dividend Cheques

A dividend payable in cash shall be paid by cheque of the Corporation or of any dividend paying agent appointed by the board, to the order of each registered holder of shares of the class or series in respect of which it has been declared and mailed by prepaid ordinary mail to such registered holder at the shareholder's recorded address, unless such holder otherwise directs and the Corporation agrees to follow such direction.  In the case of joint holders the cheque shall, unless such joint holders otherwise direct and the Corporation agrees to follow such direction, be made payable to the order of all of such joint holders and mailed to them at their recorded address.  The mailing of such cheque as aforesaid, unless the same is not paid on due presentation, shall satisfy and discharge the liability for the dividend to the extent of the sum represented thereby plus the amount of any tax which the Corporation is required to and does withhold.  Alternatively, dividends payable in money may be paid to shareholders by such form of electronic funds transfer as the board considers appropriate.



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7.02

Non-receipt of Cheques

In the event of non-receipt of any dividend cheque by the person to whom it is sent as aforesaid, the Corporation shall issue to such person a replacement cheque for a like amount on such terms as to indemnity, reimbursement of expenses and evidence of non-receipt and of title as the board may from time to time prescribe, whether generally or in any particular case.  No dividend shall bear interest against the Corporation.



7.03

Unclaimed Dividends

Any dividend unclaimed after a period of six years from the date on which the same has been declared to be payable shall be forfeited and shall revert to the Corporation.





SECTION EIGHTMEETINGS OF SHAREHOLDERS

8.01

Place of Meetings

Meetings of the shareholders shall be held at such place within Alberta as the board shall determine.  Subject to the Act, meetings may be held outside of Alberta.



8.02

Participation in Meeting By Electronic Means

Any person entitled to attend a meeting of shareholders may participate in the meeting, in accordance with the Act, by electronic means, telephone or other communication facility that permits all participants to hear each other or otherwise communicate with each other during the meeting, if the Corporation makes available such a communication facility.  A person participating in a meeting by such means shall be deemed to be present at the meeting.



8.03

Electronic Meetings

If the directors or the shareholders of the Corporation call a meeting of shareholders, those directors or shareholders, as the case may be, may determine that the meeting shall be held, in accordance with the Act,  entirely by electronic means, telephone or other communication facility that permits all participants to communicate adequately with each other during the meeting.



8.04

Chair, Secretary and Scrutineers

The chair of any meeting of shareholders, who need not be a shareholder of the Corporation, shall be the first mentioned of the following officers as has been appointed and is present at the meeting: chair of the board, president or a vice-president (in order of seniority).  If no such officer is present and willing to act as chair within fifteen minutes from the time fixed for holding the meeting, the persons present and entitled to vote shall choose one of their number to be chair.  The chair shall conduct the proceedings at the meeting in all respects and his or her decision in any matter or thing, including, but without in any way limiting the generality of the foregoing, any question regarding the validity or invalidity of any instruments of proxy and any question as to the admission or rejection of a vote, shall be conclusive and binding upon the shareholders.  The secretary of any meeting of shareholders shall be the secretary of the Corporation, provided that, if the Corporation does not have a secretary or if the secretary of the Corporation is absent, the chair shall appoint some person, who need not be a shareholder, to act as secretary of the meeting. The board may from time to time appoint in advance of any meeting of shareholders one or more persons to act as scrutineers at such meeting and, in the absence of such appointment, the chair may appoint one or more persons to act as scrutineers at any meeting of shareholders. Scrutineers so appointed may, but need not be, shareholders, directors, officers or employees of the Corporation.



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8.05

Persons Entitled to be Present

The only persons entitled to be present at a meeting of shareholders shall be; (a) those entitled to vote at such meeting; (b) the directors and auditors of the Corporation; (c) others who, although not entitled to vote, are entitled or required under any provision of the Act, the articles or the by-laws to be present at the meeting;  (d) legal counsel to the Corporation when invited by the Corporation to attend the meeting; and (e) any other person on the invitation of the chair or with the consent of the meeting.



8.06

Quorum

A quorum for the transaction of business at any meeting of shareholders shall be at least two persons present in person, each being a shareholder entitled to vote thereat or a duly appointed proxy or representative for an absent shareholder so entitled, and representing in the aggregate not less than ten percent (10%) of the outstanding shares of the Corporation carrying voting rights at the meeting, provided that, if there should be only one shareholder of the Corporation entitled to vote at any meeting of shareholders, the quorum for the transaction of business at the meeting of shareholders shall consist of the one shareholder.



8.07

Representatives

The authority of an individual to represent a body corporate or association at a meeting of  shareholders of the  Corporation shall be established by depositing with the Corporation a certified copy of the resolution of the directors or governing body of the body corporate or association, as the case may be, granting such authority, or in such other manner as may be satisfactory to the chair of the meeting.



8.08

Action by Shareholders

The shareholders shall act by ordinary resolution unless otherwise required by the Act, articles, by-laws or any unanimous shareholder agreement.  In case of an equality of votes either upon a show of hands or upon a poll, the chair of the meeting shall not be entitled to a second or casting vote.



8.09

Show of Hands

Upon a show of hands, every person who is present and entitled to vote shall have one vote.  Whenever a vote by show of hands shall have been taken upon a question, unless a ballot thereon is required or demanded, a declaration by the chair of the meeting that the vote upon the question has been carried or carried by a particular majority or not carried and an entry to that effect in the minutes of the meeting shall be prima facie evidence of the fact without proof of the number or proportion of the votes recorded in favour of or against any resolution or other proceeding in respect of the said question, and the result of the vote so taken shall be the decision of the shareholders upon the said question.



8.10

Ballots

A ballot required or demanded shall be taken in such manner as the chair shall direct. A requirement or demand for a ballot may be withdrawn at any time prior to the taking of the ballot. If a ballot is taken each person present shall be entitled, in respect of the shares which he or she is entitled to vote at the meeting upon the question, to that number of votes provided by the Act or the articles, and the result of the ballot so taken shall be the decision of the shareholders upon the said question.



8.11

Electronic Voting

Notwithstanding Section 8.09, any vote referred to in Section 8.08 may be held, in accordance with the Act, partially or entirely by electronic means, telephone or other communication facility, if the Corporation has made available such a facility.



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Any person participating in a meeting of shareholders under Section 8.02 or 8.03 and entitled to vote at the meeting may vote, in accordance with the Act by electronic means, telephone or other communication facility that the Corporation has made available such purpose.



8.12

Resolution in Lieu of Meeting

A resolution in writing signed by all the shareholders entitled to vote on that resolution at a meeting of shareholders is as valid as if it had been passed at a meeting of shareholders.  A resolution in writing may be signed in one or more counterparts.





SECTION NINENOTICES

9.01

Method of Giving Notices

Any notice (which term includes any communication or contract document or instrument in writing, or electronic document) to be given (which term includes sent, delivered or served)  pursuant to the Act, the articles or the by-laws or otherwise to a shareholder, director, officer, or auditor or member of a committee of the board shall be sufficiently given if delivered personally to the person to whom it is to be given or if delivered to the person's record address or if mailed to such person at such record address by prepaid mail or if sent to such person by electronic means as permitted by, and in accordance with, the Act.  The secretary may change or cause to be changed the recorded address of any shareholder, director, officer, auditor or member of a committee of the board in accordance with any information believed by the secretary to be reliable.  The foregoing shall not be construed so as to limit the manner or effect of giving notice by any other means of communication otherwise permitted by law.



9.02

Notice to Joint Holders

If two or more persons are registered as joint holders of any share, any notice may be addressed to all of such joint holders but notice addressed to one of such persons shall be sufficient notice to all of them.



9.03

Computation of Time

In computing the date when notice must be given under any provision requiring a specified number of days' notice of any meeting or other event, the date of giving the notice shall be excluded and the date of the meeting or other event shall be included.



9.04

Omissions and Errors

The accidental omission to give any notice to any shareholder, director, officer, auditor or member of a committee of the board or the non-receipt of any notice by any such person or any error in any notice not affecting the substance thereof shall not invalidate any action taken at any meeting held pursuant to such notice or otherwise founded thereon.



9.05

Persons Entitled by Death or Operation of Law

Every person who, by operation of law, transfer, death of a shareholder or any other means whatsoever shall become entitled to any share, shall be bound by every notice in respect of such share which shall have been duly given to the shareholder from whom such person derives title to such share prior to such person's name and address being entered on the securities register (whether such notice was given before or after the happening of the event upon which such person became so entitled) and prior to such person furnishing to the Corporation the proof of authority or evidence of such person's entitlement prescribed by the Act.



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SECTION TENEFFECTIVE DATE

10.01

Effective Date

This by-law shall come into force when made by the board in accordance with the Act.



10.02

Repeal

All previous by-laws of the Corporation which are inconsistent herewith are repealed as of the coming into force of this by-law.  Such repeal shall not affect the previous operation of any by-law so repealed or affect the validity of any act done or right, privilege, obligation or liability acquired or incurred under, or the validity of any contract or agreement made pursuant to, or the validity of any articles or predecessor charter documents of the Corporation obtained pursuant to, any such by-law prior to its repeal.  All officers and persons acting under any by-law so repealed shall continue to act as if appointed under the provisions of this by-law and all resolutions of the shareholders or the board or a committee of the board with continuing effect passed under any repealed by-law shall continue good and valid except to the extent inconsistent with this by-law and until amended or repealed.







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Exhibit 1.3



CE FRANKLIN LTD. (the "Corporation")



BOARD OF DIRECTORS (the "Board")



AUDIT COMMITTEE (the "Committee")



TERMS OF REFERENCE



A.

OBJECTIVES

The primary objective of the Committee is to assist the Board in fulfilling its oversight responsibilities with respect to (a) the financial statements and other financial information provided by the Corporation to its shareholders, the public and others, (b) the Corporation's compliance with legal and regulatory requirements, (c) the external auditors' qualifications and independence and (d) the performance of the Corporation's internal auditors and external auditors.



Although the Committee has the powers and responsibilities set forth in these terms of reference, the role of the Committee is oversight.  The members of the Committee are not full-time employees of the Corporation and may or may not be accountants or auditors by profession or experts in the fields of accounting or auditing and, in any event, do not serve in such capacity.  Consequently, it is not the duty of the Committee to conduct audits or to determine that the Corporation's financial statements and disclosures are complete and accurate and are in accordance with generally accepted accounting principles and applicable rules and regulations.  These are the responsibilities of management and the external auditors.



B.

CONSTITUTION

1.

The Committee shall be composed of a minimum of three directors none of whom shall be an employee of the Corporation, each of whom shall satisfy the independence, financial literacy and experience requirements of the applicable securities laws, rules or guidelines, any stock exchange on which the Corporation's securities are listed for trading and any other regulatory requirements, and at least one of whom is a financial expert.  In particular, each member shall have no direct or indirect material relationship with the Corporation which could reasonably interfere with the director's independent judgment and each member shall be financially literate.

2.

To the extent that the Chairman of the Board satisfies the independence, financial literacy and experience requirements set forth in B(1) above, and does not serve as a member of the Committee, he/she shall be an ex-officio voting member of the Committee.

3.

The members of the Committee shall be appointed or reappointed at the meeting of the Board immediately following each annual meeting of the shareholders of the Corporation.  Each member of the Committee shall continue to be a member thereof until his successor is appointed, unless he shall resign or be removed by the Board or he shall otherwise cease to be a director of the Corporation.  Where a vacancy occurs at any time in the membership of the Committee, it may be filled by the Board and shall be filled by the Board if the membership of the Committee is less than three directors as a result of the vacancy.

4.

The Board or, in the event of its failure to do so, the members of the Committee, shall appoint a chairman (the "Chairman") from amongst their number.  If the Chairman of the Committee is not present at any meeting of the Committee, the Chairman of the meeting
shall be chosen by the Committee from among the members present.  The Chairman presiding at any meeting of the Committee shall have a casting vote in case of deadlock.  The Committee shall also appoint a Secretary who need not be a director of the Corporation.



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C.

MEETING AND MINUTES

1.

The time and place of meetings of the Committee and the procedure at such meetings shall be determined from time to time by the members thereof provided that:

(a)

a quorum for meetings shall be two members, present in person or by telephone or other telecommunication device that permit all persons participating in the meeting to speak and hear each other;

(b)

as part of its job to foster open communication, the Committee shall meet at least four times per year on a quarterly basis, or more frequently as circumstances require; the Committee shall meet at least quarterly with management, the chief internal auditor and the external auditors in separate executive sessions to discuss any matters that the Committee or each of these groups believe should be discussed privately;

(c)

notice of the time and place of every meeting shall be given in writing or facsimile communication to each member of the Committee at least 48 hours prior to the time fixed for such meeting, provided, however, that a member may in any manner waive a notice of a meeting and attendance of a member at a meeting is a waiver of notice of the meeting, except where a member attends a meeting for the express purpose of objecting to the transaction of any business on the grounds that the meeting is not lawfully called; and

(d)

the Committee shall at all times have the right to determine who shall and shall not be present at any part of the meetings of the Committee.

2.

All deliberations, recommendations and decisions of the Committee shall be recorded by the Secretary, or such other person as may be designated by the Committee, in the minutes of the meetings of the Committee.  Subject to determination by the Committee otherwise, a verbal report on such meetings shall be made by the Chairman of the Committee to the Board at the next Board meeting and the minutes of such meeting shall be circulated to the Committee and the Board prior to the next following Committee and Board meetings respectively.



D.

SCOPE, DUTIES AND RESPONSIBILITIES

The Audit Committee shall be charged with the following functions, duties and responsibilities:



1.

Act as the direct report for the Corporation's external auditors.

2.

Review the annual audited financial statements, MD&A and earnings press release with management and the external auditors prior to the submission to the Board for approval or public dissemination.  Review and approve the interim quarterly financial statements, MD&A and annual and interim earnings press release with management and the external auditors before public disclosure.

3.

Ensure adequate procedures are in place for the review of the Corporation's public disclosure of financial information extracted or derived from the Corporation's financial statements and periodically assess the adequacy of those procedures.



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4.

Enquire as to the adequacy of the Corporation's system of internal control and to ensure these systems are operating effectively.

5.

Review management's monitoring of compliance and its compliance with the Corporation's code of corporate conduct; enquire of internal auditors, external auditors and management about any possible breaches.

6.

Review the findings of any examinations by regulatory agencies.

7.

Establish procedures for:

(a)

the receipt, retention and treatment of complaints received by the Corporation regarding accounting, internal accounting controls or auditing matters; and

(b)

the confidential, anonymous submission by employees of the issuer of concerns regarding questionable accounting or auditing matters.

8.

Review and approve the Corporation's hiring policies regarding partners and employees and former partners and employees of the external auditors or former external auditors.

9.

Review the policies and procedures in effect for the review of directors' and officers' expenses and perquisites. The Chairman shall approve the expenses of the Chairman of the Board and the CEO on a quarterly basis.

10.

Ensure that the external auditors submit to the Committee on an annual basis a written statement consistent with Independent Standards Board Standard No. 1, discuss with the external auditors any disclosed relationships or services that may impact the objectivity and independence of the external auditors and satisfy itself as to the external auditors' independence.

11.

Confirm that the lead audit partner and the audit partner responsible for reviewing the audit have not performed audit services for the Corporation in each of the five previous fiscal years.  Consider whether, in order to assure continuing auditor independence, it is appropriate to adopt a policy of rotating the external auditors on a regular basis.

12.

Be directly responsible for the nomination of external auditors and the compensation of the external auditors.

13.

Oversee the work of the external auditors including:

(a)

resolve disagreements between management and the external auditors regarding financial reporting;

(b)

review the external auditors' proposed audit scope and approach; and

(c)

review on an annual basis the performance of the external auditors, including the lead audit partner.

14.

Conduct a post-audit review of the financial statements and audit findings, including any significant suggestions for improvements and management's response to those suggestions.

15.

Pre-approve all auditing services and non-audit services (as permitted by Section 10A of the U.S. Securities Exchange Act, as amended) to be provided to the Corporation or the Corporation's subsidiaries by the external auditors and the external auditors of the Corporation's subsidiaries, and, in connection therewith, to approve all fees and other terms of engagement.  The Committee shall also review and approve disclosures required to be included in Securities and Exchange



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Commission periodic reports filed under Section 13(a) of the Securities Exchange Act with respect to non-audit services.  The authority to pre-approve non-audit services may be delegated to a member of the Committee provided that such member report any approval to the Committee at the next scheduled meeting of the Committee.

16.

Review all official documents of the Corporation that include financial statements, specifically without limitation prospectuses, annual information forms, MD&A's, annual reports, quarterly reports and earnings press releases.

17.

To monitor and review emerging issues and proposed changes in accounting standards, their impact on the Corporation's financial reports and proposals for changes in accounting policies adopted by the Corporation.

18.

Review, with the Corporation's counsel, any legal matters that could have a significant impact on the Corporation's financial statements.

19.

Review the activities, organizational structure and qualifications of the internal audit function.

20.

Ensure active involvement of internal audit in the financial reporting process, including co-ordination with external audit.

21.

Review (i) the internal control report prepared by management, including management's assessment of the effectiveness of the Corporation's internal control structure and procedures for financial reporting and (ii) the external auditors' attestation, and report, on the assessment made by management.

22.

If necessary, institute special investigations and, if appropriate, hire special counsel or experts to assist.

23.

Perform other activities or oversight functions consistent with the Committee's terms of reference, the Corporation's by-laws and governing law, as requested by the Board or deemed necessary or appropriate by the Committee.

24.

Report regularly to the Board.  Review with the full Board any issues that have arisen with respect to the quality or integrity of the Corporation's financial statements, the Corporation's compliance with legal or regulatory requirements, the performance and independence of the Corporation's external auditors or the performance of the internal audit function.

25.

Review annually and report to the Board on the insurable risks and insurance coverage of the Corporation.

26.

Review quarterly and report to the Board on the hedging, financial risk management and derivatives position of the Corporation.

27.

Review significant tax planning initiatives to be implemented by management.

28.

Review and approve (a) any change or waiver in the Corporation's code of ethics for the chief executive officer and senior financial officers and (b) any public disclosure made regarding such change or waiver.

29.

Review all reports required to be submitted by the external auditors to the Committee under Section 10A of the Securities Exchange Act.

30.

Review and approve all related-party transactions unless such review and approval has been delegated to a special committee of the Board comprised entirely of independent directors.



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31.

Review and discuss with management the Corporation's earnings press releases, including the use of non-GAAP financial information (as defined in Regulation G), as well as financial information and earnings guidance provided to analysts and rating agencies.  Such discussions may be done generally (i.e. discussion of the types of information to be disclosed and the types of presentations to be made).

32.

Review and discuss with management all material off-balance sheet transactions, arrangements, obligations (including contingent obligations) and other relationships of the Corporation with unconsolidated entities or other persons, that may have a material current or future effect on financial condition, changes in financial condition, results of operations, liquidity, capital resources, capital reserves or significant components of revenues or expenses.

33.

Discuss with the external auditors the matters required to be discussed by Statement on Auditing Standards No.114, relating to the conduct of the audit.

34.

Review annually in conjunction with the Corporate Governance and Nominating Committee and report to the Board on the adequacy of the Committee's terms of reference.



E.

RESOURCES

The Committee shall have the authority to retain independent legal, accounting and other consultants to advise the Committee.  The Committee may request any officer or employee of the Corporation or the Corporation's outside counsel or external auditors to attend a meeting of the Committee or to meet with any members of, or consultants to, the Committee.



The Committee shall determine the extent of funding necessary for payment of compensation to the external auditors for the purpose of rendering or issuing the annual audit report and to any independent legal, accounting and other consultants retained to advise the Committee.



Adopted and approved by the Board on July 24, 2008. Last reviewed on October 27, 2009.







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Exhibit 12.1



CERTIFICATION PURSUANT TO RULE 13a-14 OR 15d-14 OF THE SECURITIES EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002



I, Michael West, certify that;

1.

I have reviewed this annual report on Form 20-F of CE Franklin Ltd.;

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report;

4.

The Company's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have;

a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c)

Evaluated the effectiveness of the Company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)

Disclosed in this report any change in the Company's internal control over financial reporting that occurred during the period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting; and

5.

The Company's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the Company's auditors and the audit committee of the Company's board of directors:

a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Company's ability to record, process, summarize and report financial information; and

b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company's internal control over financial reporting.





Date:

January 28, 2010



By:[cefrankling20f02052010016.gif]

Name:

Michael West

Title:

President and

Chief Executive Officer



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Exhibit 12.2





CERTIFICATION PURSUANT TO RULE 13a-14 OR 15d-14 OF THE SECURITIES EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002



I, Mark Schweitzer, certify that;

1.

I have reviewed this annual report on Form 20-F of CE Franklin Ltd.;

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the periods covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report;

4.

The Company's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have;

a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c)

Evaluated the effectiveness of the Company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)

Disclosed in this report any change in the Company's internal control over financial reporting that occurred during the period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting; and

5.

The Company's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the Company's auditors and the audit committee of the Company's board of directors:

a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Company's ability to record, process, summarize and report financial information; and

b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company's internal control over financial reporting.



Date:

January 28, 2010

By:

Name:

Mark
Schweitzer

Title:

Chief Financial Officer



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Exhibit 13.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002





In connection with the Annual Report of CE Franklin Ltd. (the Company) on Form 20-F for the fiscal year ended December 31, 2009, as filed with the Securities and Exchange Commission on the date hereof (the Report), I, Michael West, President and Chief Executive Officer of CE Franklin Ltd., certify, pursuant to 18 U.S.C. section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.

The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and



2.

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.



Date:

January 28, 2010





By:[cefrankling20f02052010018.gif]

Name:

Michael West

Title:

President and

Chief Executive Officer



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Exhibit 13.2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002



In connection with the Annual Report of CE Franklin Ltd. (the Company) on Form 20-F for the fiscal year ended December 31, 2009, as filed with the Securities and Exchange Commission on the date hereof (the Report), I, Mark Schweitzer, Chief Financial Officer of CE Franklin Ltd. certify, pursuant to 18 U.S.C. section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.

The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and



2.

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.



Date:

January 28, 2010





By:





Name:

Mark Schweitzer

Title:

Chief Financial Officer



# 





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