General & Texas State Messaging 
 

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How to Use This Playbook 

This social media playbook supports work zone safety efforts led by the Federal 

Motor Carrier Safety Administration (FMCSA). It includes specifc content and 

assets, along with publishing instructions, that address drivers about practicing 

safe driving, especially in and around work zones. The content in this playbook is 

designed for easy posting and seamless integration into your current social media 

strategy. 

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Table of Contents 

Initiative Overview ..........................................................................4 

f Work Zone Safety Summary 4 

f Publishing Strategy 4 

Social Media Content ......................................................................5 

f Content Organization 6 

f Post Examples 6 

f Sizes Available 7 

f General Market Content - English 8 

f General Market Content - Spanish 9 

f Texas Market Content - English 11 

f Texas Market Content - Spanish 12 

FMCSA Contact...............................................................................14 

Work Zone Safety • Social Media Playbook page 3 of 14 
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Initiative Overview 

Work Zone Safety Summary 

Work zones present unique challenges for large trucks and buses like narrow 

lanes, sudden stops, traffc pattern shifts, and uneven road surfaces. In addition to 

the unique conditions presented by these areas, large trucks and buses also deal 

with large blind spots, long stopping distances, and size constraints, which makes 

maneuvering large trucks and buses in work zones particularly challenging. 

On average, large trucks are overrepresented in work zone crashes—over 33% 

of fatal crashes in 2019 involved CMVs (Source: National Work Zone Safety 

Information Clearinghouse). CMV drivers need to take precautions when driving 

through these areas and passenger vehicles should be mindful of these challenges 

for large trucks and buses. 

The goal of this initiative is to inform drivers—both CMV drivers and other 

motorists—of how to share the road safely in work zones as they travel across the 

country. 

Publishing Strategy 

Work zone safety messaging can be posted at any time of the year. However, the 

summer months often present an uptick in road construction work, making it all the 

more important to post during these times. 

Below are relevant hashtags to use when posting about work zone safety: 

f #WorkZoneSafety

f #OurRoads

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Social Media Content 

This section contains shareable social media content to help spread the word 

about work zone safety. There are three different graphics that can be used with 

any message to help spread awareness on work zone safety. Suggested posts are 

provided on pages 8-13 that you can use or use as inspiration when sharing the 

graphics on your own social media channels. 

The following pages provide additional graphics and post examples in a variety of 

sizes for the campaign. Be sure to consider which social media platform your target 

audience typically uses when choosing the graphics and post content. Also, take 

into consideration that most people use mobile phones when checking their social 

media accounts. The graphics in this playbook are optimized for mobile platforms. 

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Content Organization 

The social media content is organized into sections based on language. 

f General Market English – Pg. 8

f General Market Spanish – Pg. 9

f Texas Specifc English – Pg. 11 

f Texas Specifc Spanish – Pg. 12 

Post Examples 

Here are examples of how posts should look when published. 

Facebook 

Downloaded graphic from FMCSA’s 

Our Roads, Our Safety website. 

2 Suggested copy from 

this playbook. 

1 

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Sizes Available 

Social media graphic sizes vary across the ever-changing social media platforms. In this 

playbook we included two different sizes based on suggested industry standards and 

best practices. All graphics are available on FMCSA’s Our Roads, Our Safety website. 

Facebook/Instagram Posts 

1200x1200 (square) 

Twitter Posts 

1200x675 (rectangle) 

Work Zone Safety • Social Media Playbook page 7 of 14 
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General Market Posts (English) 

STEP

1 Download graphics. 

Download one of the three social graphics at 

FMCSA’s: Our Roads, Our Safety. website 

STEP

2 Combine with suggested copy below 

or feel free to draft your own. 

Copy/paste one of the suggested posts below. 

Sizes Available: 

Facebook/Instagram Posts 

1200x1200 

Twitter Posts 

1200x675 

 Work zones present challenges for all drivers, 

particularly CMV drivers. When traveling through 

work zones, reduce your speed, pay close 

attention to signs and signals, and always be 

prepared to stop. It’s everyone’s responsibility to 

share the roads! #WorkZoneSafety #OurRoads 

 GPS apps and similar resources can help you 

be aware of upcoming work zones before 

you hit the road. When possible, research 

your route ahead of time and use detours or 

alternative roads to avoid these areas if needed. 

#WorkZoneSafety #OurRoads 

 When driving a large truck through a work zone, 

be aware of passenger vehicle drivers who may 

not know the challenges you face maneuvering 

a large vehicle. Exercise caution and share 

the road safely. Learn more tips: https://bit. 

ly/3rFbTvY #WorkZoneSafety #OurRoads 

 If you need to stop or slow down in a work zone, 

it’s important to use your emergency fashers 

to alert drivers behind you. Do your part and 

share the road safely. Learn more tips: https://bit. 

ly/3rFbTvY #WorkZoneSafety #OurRoads 

 As you approach lane closures, check your 

blind spots and move into the open lane as 

soon as possible. Share the road safely in work 

zones. Learn more tips: https://bit.ly/3rFbTvY 

#WorkZoneSafety #OurRoads 

 Help prevent rear-end crashes in work zones by 

obeying all speed limits, avoiding distractions, and 

maintaining extra space between your CMV and 

the vehicle in front of you. Learn more tips: https:// 

bit.ly/3rFbTvY #WorkZoneSafety #OurRoads 

Work Zone Safety • Social Media Playbook page 8 of 14 
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General Market Posts (Spanish) General Market Posts (Spanish) 

STEP

Download graphics. 

Download one of the three social graphics at 

FMCSA’s: Our Roads, Our Safety website. 

1 

Sizes Available: 

Facebook/Instagram Posts 

1200x1200 

Twitter Posts 

1200x675 

2 

Copy/paste one of the suggested posts below. 

Do not copy red text.*

STEP

Combine with suggested copy below 

or feel free to draft your own. 

*It is not necessarily a direct translation but for reference only. 

 Las zonas de construcción son un desafío para 

todos y más para vehículos comerciales. Al viajar 

por zonas de construcción, baje la velocidad, 

preste atención a los rótulos y esté preparado para 

detenerse. ¡Seamos responsables al compartir las 

vías! #WorkZoneSafety #OurRoads 

Translation: Work zones present challenges for all 

drivers, particularly CMV drivers. When traveling 

through work zones, reduce your speed, pay close 

attention to signs and signals, and always be 

prepared to stop. It’s everyone’s responsibility to 

share the roads! #WorkZoneSafety #OurRoads 

 Las aplicaciones de GPS y recursos similares 

le pueden ayudar a estar al tanto de las zonas 

de construcción. De ser posible, investigue 

su ruta con anticipación y use desvíos o vías 

alternas para evitar estas áreas si es necesario. 

#WorkZoneSafety #OurRoads 

Translation: GPS apps and similar resources can 

help you be aware of upcoming work zones before 

you hit the road. When possible, research your route 

ahead of time and use detours or alternative roads 

to avoid these areas if needed. #WorkZoneSafety 

#OurRoads 

 Al conducir un camión grande por una zona de 

construcción, los conductores de vehículos de 

pasajeros pueden desconocer los desafíos de 

maniobrar un vehículo grande. Tenga cuidado y 

comparta la vía de forma segura. Más consejos: 

https://bit.ly/3rFbTvY #WorkZoneSafety 

#OurRoads 

Translation: When driving a large truck through a 

work zone, be aware of passenger vehicle drivers 

who may not know the challenges you face 

maneuvering a large vehicle. Exercise caution and 

share the road safely. Learn more tips: https://bit. 

ly/3rFbTvY #WorkZoneSafety #OurRoads 

Work Zone Safety • Social Media Playbook page 9 of 14 
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General Market Posts Continued (Spanish) 

STEP

Download graphics. 

Download one of the three social graphics at 

FMCSA’s: Our Roads, Our Safety website. 

1 

Sizes Available: 

Facebook/Instagram Posts 

1200x1200 

Twitter Posts 

1200x675 

2 

Copy/paste one of the suggested posts below. 

Do not copy red text.*

STEP

Combine with suggested copy below 

or feel free to draft your own. 

*It is not necessarily a direct translation but for reference only.

 Si debe detenerse o reducir la velocidad en una 

zona de construcción, use las luces intermitentes 

de emergencia para alertar a los conductores 

detrás de usted. Haga su parte y comparta la vía de 

forma segura. Más consejos: https://bit.ly/3rFbTvY 

#WorkZoneSafety #OurRoads 

Translation: If you need to stop or slow down in a 

work zone, it’s important to use your emergency 

fashers to alert drivers behind you. Do your part and 

share the road safely. Learn more tips: https://bit. 

ly/3rFbTvY #WorkZoneSafety #OurRoads 

 Al acercarse a los cierres de carriles, verifque 

los puntos ciegos y pase al carril abierto lo antes 

posible. Comparta la vía de forma segura en las 

zonas de construcción. Más consejos: https://bit. 

ly/3rFbTvY #WorkZoneSafety #OurRoads 

Translation: As you approach lane closures, check 

your blind spots and move into the open lane as 

soon as possible. Share the road safely in work 

zones. Learn more tips: https://bit.ly/3rFbTvY 

#WorkZoneSafety #OurRoads 

 Ayude a prevenir choques traseros en las zonas de 

construcción y obedezca los límites de velocidad, 

evite distracciones y mantenga sufciente espacio 

entre su vehículo comercial y el vehículo que 

está delante. Más consejos: https://bit.ly/3rFbTvY 

#WorkZoneSafety #OurRoads 

Translation: Help prevent rear-end crashes in 

work zones by obeying all speed limits, avoiding 

distractions, and maintaining extra space between 

your CMV and the vehicle in front of you. Learn 

more tips: https://bit.ly/3rFbTvY #WorkZoneSafety 

#OurRoads 

Work Zone Safety • Social Media Playbook page 10 of 14 
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Texas Market Posts (English) 

STEP

1 Download graphics. 

Download one of the three social graphics at 

FMCSA’s: Our Roads, Our Safety website. 

STEP

2 Combine with suggested copy below 

or feel free to draft your own. 

Copy/paste one of the suggested posts below. 

Sizes Available: 

Facebook/Instagram Posts 

1200x1200 

Twitter Posts 

1200x675 

Data in these social media messages are sourced from a 

combination of the following: 

• The National Highway Traffc Safety Administration’s

(NHTSA) Fatality Analysis Reporting System (FARS)

• The Texas Department of Transportation (TxDOT):

• Project Tracker 

• Crash Query database

• The National Work Zone Safety Clearinghouse (Texas)

 Texas has more interstate mileage than any 

other state, with drivers interacting with work 

zones around the clock. Stay alert, give room, 

and slow down as you approach work zones— 

share the road safely. #WorkZoneSafety 

#OurRoads 

 In 2019, 14% of Texas work zone crashes 

involved a CMV. Practice safe driving in work 

zones by reducing your speed and always 

being prepared to stop. #WorkZoneSafety 

#OurRoads 

 Texas ranks 1st in the country for fatal crashes 

involving CMVs in work zones. It’s everyone’s 

responsibility to share the road safely—slow 

down and be prepared to stop to help reduce 

these crashes. #WorkZoneSafety #OurRoads 

 There are many active work zones across Texas. 

Obey all speed limits, avoid distractions, and 

maintain extra space between your vehicle 

and others to keep these areas safe for all. 

#WorkZoneSafety #OurRoads 

 Texas saw more than 4,000 work zone crashes 

involving a CMV in 2019. Look for signs and 

signals, reduce your speed, and carefully 

maneuver around other vehicles to share the 

road safely. #WorkZoneSafety #OurRoads 

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Texas Market Posts (Spanish) 

STEP

Download graphics. 

Download one of the three social graphics at 

FMCSA’s: Our Roads, Our Safety website. 

1 

Sizes Available: 

Facebook/Instagram Posts 

1200x1200 

Twitter Posts 

1200x675 

2 

Copy/paste one of the suggested posts below. 

Do not copy red text.*

STEP

Combine with suggested copy below 

or feel free to draft your own. 

*It is not necessarily a direct translation but for reference only.

 Texas tiene más millas interestatales que cualquier 

otro estado, con conductores constantemente en 

las zonas de construcción. Manténgase alerta, deje 

espacio y baje la velocidad al acercarse a las zonas 

de construcción; comparta la vía de forma segura. 

#WorkZoneSafety #OurRoads 

Translation: Texas has more interstate mileage than 

any other state, with drivers interacting with work 

zones around the clock. Stay alert, give room, and 

slow down as you approach work zones—share the 

road safely. #WorkZoneSafety #OurRoads 

 En el 2019, el 14% de los choques en zonas de 

construcción involucró a un vehículo comercial en 

Texas. Practique la conducción segura en las zonas 

de construcción reduzca la velocidad y siempre 

esté preparado para detenerse. #WorkZoneSafety 

#OurRoads 

Translation: In 2019, 14% of Texas work zone 

crashes involved a CMV. Practice safe driving in 

work zones by reducing your speed and always 

being prepared to stop. #WorkZoneSafety 

#OurRoads 

 Texas ocupa el primer lugar en el país por 

accidentes fatales que involucran vehículos 

comerciales en zonas de construcción. Todos 

debemos compartir la vía de forma segura: reduzca 

la velocidad y esté preparado para detenerse 

y poder evitar accidentes. #WorkZoneSafety 

#OurRoads 

Translation: Texas ranks 1st in the country for 

fatal crashes involving CMVs in work zones. It’s 

everyone’s responsibility to share the road safely— 

slow down and be prepared to stop to help reduce 

these crashes. #WorkZoneSafety #OurRoads 

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Texas Market Posts Continued (Spanish) 

STEP

Download graphics. 

Download one of the three social graphics at 

FMCSA’s: Our Roads, Our Safety website. 

1 

Sizes Available: 

Facebook/Instagram Posts 

1200x1200 

Twitter Posts 

1200x675 

2 

Copy/paste one of the suggested posts below. 

Do not copy red text.*

STEP

Combine with suggested copy below 

or feel free to draft your own. 

*It is not necessarily a direct translation but for reference only.

 Hay más de 3000 zonas de construcción activas 

en Texas. Obedezca todos los límites de velocidad, 

evite distracciones y mantenga espacio adicional 

entre su vehículo y los demás para que estas 

áreas sean seguras para todos. #WorkZoneSafety 

#OurRoads 

Translation: There are more than 3,000 active work 

zones across Texas. Obey all speed limits, avoid 

distractions, and maintain extra space between your 

vehicle and others to keep these areas safe for all. 

#WorkZoneSafety #OurRoads 

 Texas tuvo más de 4000 choques involucrando 

vehículos comerciales en zonas de construcción 

en el 2019. Preste atención a los rótulos y señales, 

baje la velocidad y maniobre con cuidado alrededor 

de otros vehículos para compartir la vía de forma 

segura. #WorkZoneSafety #OurRoads 

Translation: Texas saw more than 4,000 work zone 

crashes involving a CMV in 2019. Look for signs and 

signals, reduce your speed, and carefully maneuver 

around other vehicles to share the road safely. 

#WorkZoneSafety #OurRoads 

Work Zone Safety • Social Media Playbook page 13 of 14 
FMCSA Contact 

If you have questions about FMCSA’s work zone safety efforts, please contact 

Kirsten Radewagen, kirsten.radewagen@dot.gov. 

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