Exhibit 10.25

|logo |  | 2003 EXECUTIVE INCENTIVE PLAN
|---- |  | -----------------------------

This
document contains the terms and conditions of the Fiscal Year 2003 Executive Incentive Plan (hereinafter called the "Plan") of The Sports Authority (hereinafter called the
"Company") effective February 2, 2003.

I.     Objectives

The objectives of the Executive Incentive Plan are to:

II.    Eligibility

Eligibility under the Plan is limited to Executives as approved annually by the Chief Executive Officer of the Company and the Board of Directors. The following
positions are eligible under the 2003 Executive Incentive Plan:

Chairman &
CEO
President & Chief Merchandising Officer
Vice Chairman & Chief Administrative Officer
Executive Vice PresidentStore Operations

See
SectionVI"Administration" for further eligibility information.

Total Incentive Target Opportunities

All amounts are expressed as a percentage of assigned salary grade midpoint for FY2003.

Grade

Target %76

50
%77

55
%79

70
%


III.  Performance Criteria

The performance criteria used under the Plan for determining annual incentive awards will be based on corporate measures as approved by the Board of Directors.
Performance Criteria and their weighting for the Plan are:

|Performance Criteria                                                                                   |  | Weight |  
|------------------------------------------------------------------------------------------------------ |  | ------ | -
|Actual pre-tax Earnings per Share (EPS) for Fiscal Year 2003 vs. Budgeted pre-tax EPS Fiscal Year 2003 |  | 80     | %
|Actual Comp Sales for Fiscal 2003 vs. Budgeted Comp Sales for Fiscal 2003                              |  | 10     | %
|(Shrink)                                                                                               |  | 10     | %

A
matrix displaying the target, as well as the minimum and maximum attainment as a percentage of the target, is included as Appendix 1.

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For the Plan to be funded the Company must achieve the EPS Threshold.

IV.    Determination of Awards

After the close of the fiscal business plan year a determination of awards will be made.

V. Payment of Awards

Awards will be paid as soon as practical following the end of the fiscal business year. Incentive payments will be made through payroll, less legally required and
voluntary deductions.

VI.   Administration

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VII. Amendments and Termination

The Board of Directors may at any time, or from time to time, amend, suspend or terminate the Plan, including the current Plan year, with or without prior notice.

VIII.     Definitions

As used in the Plan, the terms below shall have the following meanings ascribed to them:

APPENDIX 12003 Executive Incentive Plan Criteria Targets and Weighting

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ACKNOWLEDGEMENT FORM

I
acknowledge that I have received a copy of the Fiscal Year 2003 Executive Incentive Plan and that I am expected to read and understand its content. I understand that participation in
this Plan does not change the "at-will" nature of my employment with The Sports Authority and is not a guarantee that any payment will be made to me under the plan. I also understand that
if I fail to meet the eligibility requirements and conditions specified in the Executive Incentive Plan I will not receive an incentive plan payout.

|          
|----------
|Signature 
|          
|Print Name

Please
return this form to Corporate Human Resources. Thank you.

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