|    |     |
|----|-----|
| 1. | *** |

|    |                                 |
|----|---------------------------------|
| 2. | Term Extension; Co-Termination. |

|    |                                                                                                                                                                                                                                                                                                                                                                                           |
|----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| a. | The “End Date” on the first page of the Service Order to the Original Agreement is hereby deleted and replaced with April 24, 2015.  Notwithstanding anything to the contrary, the Original Agreement will automatically renew for additional 1 year periods unless either party gives notice of non-renewal at least 90 days before the expiration of the then current term. |

|    |     |
|----|-----|
| b. | *** |

|    |          |
|----|----------|
| 3. | Toolbar. |

|    |                                                                                                                                                                                                                                                                                                                                                                                                                            |
|----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| a. | The toolbar-related terms in the Affiliate Agreement (including but not limited to Attachments C and D of the Affiliate Agreement) are hereby incorporate by reference and amended to include Publisher such that both Publisher’s Affiliate and Publisher are subject to the same toolbar-related terms in the Affiliate Agreement and all rights, responsibilities, and obligations in connection with such terms. |

|    |                                                                                                                             |
|----|-----------------------------------------------------------------------------------------------------------------------------|
| 4. | Section 8 of Attachment B to the Original Agreement is hereby amended to include the following at the end of the paragraph: |

|    |                                                                                                                                    |
|----|------------------------------------------------------------------------------------------------------------------------------------|
| 5. | ***.  Section 21 of Attachment B of the Original Agreement is hereby amended to include the following at the end of the paragraph: |

|    |                                                                                                          |
|----|----------------------------------------------------------------------------------------------------------|
| 6. | Attachment A (Implementation Requirements) is amended to add a new subsection 2 to Section C as follows: |

|    |                                   |
|----|-----------------------------------|
| 7. | Display to Search Implementation. |

----

|    |                                                                                                                                          |
|----|------------------------------------------------------------------------------------------------------------------------------------------|
| a. | The “Deployment of Services on Publisher Offerings” section of the Service Order is hereby amended to include the following: |

|    |                                                                                                      |
|----|------------------------------------------------------------------------------------------------------|
| b. | Attachment A (Implementation Requirements) is amended to add the following new section as Section G: |

|    |      |
|----|------|
| 1. | ***. |

|    |      |
|----|------|
| 2. | ***. |

|    |      |
|----|------|
| 3. | ***. |

|    |      |
|----|------|
| 4. | ***. |

|    |      |
|----|------|
| 5. | ***. |

|    |      |
|----|------|
| 6. | ***. |

|    |      |
|----|------|
| 7. | ***. |

|    |                                                                                                            |
|----|------------------------------------------------------------------------------------------------------------|
| b. | Attachment A (Implementation Requirements) is amended to include the mockups attached hereto on Exhibit A. |

|    |                                                                                        |
|----|----------------------------------------------------------------------------------------|
| c. | Section 29 (Definitions) of Attachment B (Terms and Conditions) is amended as follows: |

|     |                                                                                                                |
|-----|----------------------------------------------------------------------------------------------------------------|
| (a) | The following referenced definitions are amended and restated as set forth below (additions shown in italics): |

|     |                                          |
|-----|------------------------------------------|
| (b) | The following new definitions are added: |

----

|                                                                                                            |
|------------------------------------------------------------------------------------------------------------|
|                                                                                                            |  |
| Publisher and Yahoo! have caused their duly authorized representatives to execute this Agreement.  Signed: |
| INUVO, INC.                                                                                                | YAHOO! INC. |
|                                                                                                       |   |
| By:/s/ Richard Howe                                                                                        | By: /s/ Al Echamendi |
|                                                                                                       |   |
| Name: Richard Howe                                                                                         | Name: Al Echamendi |
|                                                                                                       |   |
| Title:CEO                                                                                                  | Title:VP, Bus Dev |
|                                                                                                       |   |
| Date: 9/18/2013                                                                                            | Date: 9/18/2013 |
|                                                                                                       |   |
|                                                                                                       | YAHOO! SARL |
|                                                                                                       |   |
|                                                                                                       | By:/s/ Jean-Christophe Conti |
|                                                                                                       |   |
|                                                                                                       | Name:Jean-Christophe Conti |
|                                                                                                       |   |
|                                                                                                       | Title:VP Head of Partnerships Europe |
|                                                                                                       |   |
|                                                                                                       | Date: 10/2/2013 |

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