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                                  Exhibit 10.11


                             FRAGRANCENET.COM, INC.
                          2004 LONG TERM INCENTIVE PLAN


         SECTION 1. Purpose. The purposes of this FragranceNet.com, Inc. 2004
Long Term Incentive Plan (the "Plan") are to encourage selected employees,
officers, directors and consultants of, and other individuals providing services
to, FragranceNet.com, Inc. (together with any successor thereto, the "Company")
and its Affiliates (as defined below) to acquire a proprietary interest in the
growth and performance of the Company, to generate an increased incentive to
contribute to the Company's future success and prosperity thus enhancing the
value of the Company for the benefit of its stockholders, and to enhance the
ability of the Company and its Affiliates to attract and retain exceptionally
qualified individuals upon whom, in large measure, the sustained progress,
growth and profitability of the Company depend.

         SECTION 2. Definitions. As used in the Plan, the following terms shall
have the meanings set forth below:

         "Affiliate" shall mean (i) any entity that, directly or through one or
more intermediaries, is controlled by the Company and (ii) any entity in which
the Company has a significant equity interest, as determined by the Committee.

         "Award" shall mean any Option or Restricted Security granted under the
Plan.

         "Award Agreement" shall mean any written agreement, contract or other
instrument or document evidencing any Award granted under the Plan.

         "Board" shall mean the Board of Directors of the Company.

         "Cause", as used in connection with the termination of a Participant's
employment, shall mean (i) with respect to any Participant employed under a
written employment agreement with the Company or an Affiliate of the Company
which agreement includes a definition of "cause," "cause" as defined in such
agreement or, if such agreement contains no such definition, a material breach
by the Participant of such agreement, or (ii) with respect to any other
Participant, the failure to perform adequately in carrying out such
Participant's employment responsibilities, including any directives from the
Board, or engaging in such behavior in his personal or business life as to lead
the Committee in its reasonable judgment to determine that it is in the best
interests of the Company to terminate his employment.

         "Common Stock" shall mean the common stock of the Company, $.01 par
value.

         "Code" shall mean the Internal Revenue Code of 1986, as amended from
time to time, and the regulations promulgated thereunder.

         "Committee" shall mean the Stock Option Committee or any other
committee of the Board designated by the Board to administer the Plan and
composed of not less than two directors or, in the absence of any such
committee, the Board.

         "Common Shares" shall mean any or all, as applicable, of the Common
Stock and such other securities or property as may become the subject of Awards,
or become subject to Awards, pursuant to an adjustment made under Section 4(b)
of the Plan and any other securities of the Company or any Affiliate or any
successor that may be so designated by the Committee.

         "Employee" shall mean any employee of the Company or of any Affiliate.

         "Exchange Act" shall mean the Securities Exchange Act of 1934, as
amended.

         "Fair Market Value" shall mean with respect to the Common Shares, the
last sale price regular way on the date of reference, or, in case no sale takes
place on such date, the average of the high bid and low asked prices, in either
case on the principal national securities exchange on which the Common Shares
are listed or admitted to trading, or if the Common Shares are not listed or
admitted to trading on any national securities exchange, the last sale price
reported on the National Market System of the National Association of Securities
Dealers Automated Quotation System ("NASDAQ") on such date, or the average of
the closing high bid and low asked prices in the over-the-counter market
reported on NASDAQ on such date, whichever is applicable, or if there are no
such




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prices reported on NASDAQ on such date, as furnished to the Committee by
any New York Stock Exchange member selected from time to time by the Committee
for such purpose. If there is no bid or asked price reported on any such date,
the Fair Market Value shall be determined by the Committee in accordance with
the regulations promulgated under Section 2031 of the Code, or by any other
appropriate method selected by the Committee.

         "Good Reason", as used in connection with the termination of a
Participant's employment, shall mean (i) with respect to any Participant
employed under a written employment agreement with the Company or an Affiliate
of the Company, "good reason" as defined in such written agreement or, if such
agreement contains no such definition, a material breach by the Company of such
agreement, or (ii) with respect to any other Participant, a failure by the
Company to pay such Participant any amount otherwise vested and due and a
continuation of such failure for 30 business days following notice to the
Company thereof.

         "Non-Qualified Stock Option" shall mean an option granted under Section
6(a) of the Plan.

         "Option" shall mean a Non-Qualified Stock Option.

         "Participant" shall mean any individual granted an Award under the
Plan.

         "Person" shall mean any individual, corporation, partnership,
association, joint-stock company, trust, unincorporated organization, or
government or political subdivision thereof.

         "Released Securities" shall mean securities that were Restricted
Securities but with respect to which all applicable restrictions have expired,
lapsed or been waived in accordance with the terms of the Plan or the applicable
Award Agreement.

         "Restricted Securities" shall mean any Common Shares granted under
Section 6(b) of the Plan, any right granted under Section 6(b) of the Plan that
is denominated in Common Shares or any other Award under which issued and
outstanding Common Shares are held subject to certain restrictions.

         "Rule 16a-1" and "Rule 16b-3" shall mean, respectively, Rule 16a-1 and
Rule 16b-3 promulgated by the Securities and Exchange Commission under the
Exchange Act, or any successor rule or regulation thereto as in effect from time
to time.

         "Securities Act" shall mean the Securities Act of 1933, as amended.

         SECTION 3. Administration. The Plan shall be administered by the
Committee. Subject to the terms of the Plan and applicable law, and in addition
to other express powers and authorizations conferred on the Committee by the
Plan, the Committee shall have full power and authority to: (i) designate
Participants; (ii) determine the type or types of Awards to be granted to an
eligible Employee or other individual under the Plan; (iii) determine the number
of Common Shares to be covered by Awards; (iv) determine the terms and
conditions of any Award; (v) determine whether, to what extent, and under what
circumstances Awards may be settled or exercised, or canceled, forfeited or
suspended, and the method or methods by which Awards may be settled, exercised,
canceled, forfeited or suspended; (vi) determine requirements for the vesting of
Awards or performance criteria to be achieved in order for Awards to vest; (vii)
determine whether, to what extent and under what circumstances Common Shares
payable with respect to an Award under the Plan shall be deferred either
automatically or at the election of the holder thereof or of the Committee;
(viii) interpret and administer the Plan and any instrument or agreement
relating to, or Award made under, the Plan; (ix) establish, amend, suspend or
waive such rules and regulations and appoint such agents as it shall deem
appropriate for the proper administration of the Plan; and (x) make any other
determination and take any other action that the Committee deems necessary or
desirable for the administration of the Plan. Unless otherwise expressly
provided in the Plan, all designations, determinations, interpretations and
other decisions under or with respect to the Plan or any Award shall be within
the sole discretion of the Committee, may be made at any time and shall be
final, conclusive and binding upon all Persons, including the Company, any
Affiliate, any Participant, any holder or beneficiary of any Award, any
stockholder and any Employee. Notwithstanding the foregoing, the maximum number
of Awards which may be granted to any one Participant under this Plan in any
one-year period shall not exceed 1,000,000 Common Shares, subject to the
adjustments provided in Section 4(b) hereof and no Awards under this Plan shall
be granted after December 31, 2013.

         SECTION 4. Common Shares Available for Awards.

         (a) Common Shares Available. Subject to adjustment as provided in
Section 4(b):

               (i) Calculation of Number of Common Shares Available. The number
         of Common Shares available for granting Awards under the Plan shall be
         4,500,000, any or all of which may be or may be based on Common Stock,
         any other security which becomes the subject of Awards, or any
         combination thereof. If, after the effective date of the Plan, any
         Common Shares covered by an Award granted under the Plan or to which
         such an Award relates, are forfeited, or if an Award otherwise
         terminates or is canceled without the delivery of Common Shares, then
         the Common Shares covered by such Award or to which such Award relates,
         or the number of Common Shares otherwise counted against




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         the aggregate number of Common Shares available under the Plan with
         respect to such Award, to the extent of any such forfeiture,
         termination or cancellation, shall again be, or shall become, available
         for granting Awards under the Plan.

               (ii) Sources of Common Shares Deliverable Under Awards. Any
         Common Shares delivered pursuant to an Award may consist, in whole or
         in part, of authorized and unissued Common Shares or of treasury Common
         Shares.

         (b) Adjustments. In the event that the Committee shall determine that
any dividend or other distribution (whether in the form of cash, Common Shares,
other securities or other property), recapitalization, stock split, reverse
stock split, reorganization, merger, consolidation, split-up, spin-off,
combination, repurchase or exchange of Common Shares or other securities of the
Company, issuance of warrants or other rights to purchase Common Shares or other
securities of the Company, or other similar corporate transaction or event
affects the Common Shares such that an adjustment is determined by the Committee
to be appropriate in order to prevent dilution or enlargement of the benefits or
potential benefits intended to be made available under the Plan, then the
Committee shall, in such manner as it may deem equitable, adjust any or all of
(i) the number and kind of Common Shares (or other securities or property) which
thereafter may be made the subject of Awards, (ii) the number and kind of Common
Shares (or other securities or property) subject to outstanding Awards, and
(iii) the grant or exercise price with respect to any Award or, if deemed
appropriate, make provision for a cash payment to the holder of an outstanding
Award; provided, however, that the number of Common Shares subject to any Award
denominated in Common Shares shall always be a whole number.

         At the discretion of the Committee, an Award may provide that in
connection with any merger or consolidation and which results in the holders of
the outstanding voting securities of the Company (determined immediately prior
to such merger or consolidation) owning less than a majority of the outstanding
voting securities of the surviving corporation (determined immediately following
such merger or consolidation), or any sale or transfer by the Company of all or
substantially all its assets or any tender offer or exchange offer for or the
acquisition, directly or indirectly, by any person or group of all or a majority
of the then outstanding voting securities of the Company, all outstanding
Options under the Award shall become exercisable in full, notwithstanding any
other provision of the Plan, on and after (i) the fifteenth day prior to the
effective date of such merger, consolidation, sale, transfer or acquisition or
(ii) the date of commencement of such tender offer or exchange offer, as the
case may be.

         SECTION 5. Eligibility. Any Employee, including any officer or
employee-director of the Company or of any Affiliate, and any consultant of, or
other individual providing services to, the Company or any Affiliate shall be
eligible to be designated a Participant. A non-employee director shall be
eligible to receive Non-Qualified Stock Options under the Plan.

         SECTION 6. Awards.

         (a) Options. The Committee is hereby authorized to grant to eligible
individuals options to purchase Common Shares (each, an "Option") which shall
contain the following terms and conditions and with such additional terms and
conditions, in either case not inconsistent with the provisions of the Plan, as
the Committee shall determine:

               (i) Exercise Price. The purchase price per Common Share
         purchasable under an Option shall be determined by the Committee;
         provided, however, that such purchase price shall not be less than one
         hundred percent (100%) of the Fair Market Value of a Common Share on
         the date of grant of such Option, or such higher price as required
         under Subsection 6(a)(iv) hereof.

               (ii) Time and Method of Exercise. Subject to the terms of Section
         6(a)(iii), the Committee shall determine the time or times at which an
         Option may be exercised in whole or in part, and the method or methods
         by which, and the form or forms (including, without limitation, cash,
         Common Shares, outstanding Awards, or other property, or any
         combination thereof, having a Fair Market Value on the exercise date
         equal to the relevant exercise price) in which, payment of the exercise
         price with respect thereto may be made or deemed to have been made.

               (iii) Exercisability Upon Death, Retirement and Termination of
         Employment. Subject to the condition that no Option may be exercised in
         whole or in part after the expiration of the Option period specified in
         the applicable Award Agreement:

               (A) Upon the death of a Participant while employed or within 3
         months of retirement or disability as defined in paragraph (B) below,
         the Person or Persons to whom such Participant's rights with respect to
         any Option held by such Participant are transferred by will or the laws
         of descent and distribution may, prior to the expiration of the earlier
         of: (1) the outside exercise date determined by the Committee at the
         time of granting the Option, or (2) nine months after such
         Participant's death, purchase any or all of the Common Shares with
         respect to which such Participant was entitled to exercise such Option
         immediately prior to such Participant's death, and any Options not so
         exercisable will lapse on the date of such Participant's death;




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               (B) Upon termination of a Participant's employment with the
         Company (x) as a result of retirement pursuant to a retirement plan of
         the Company or an Affiliate or disability (as determined by the
         Committee) of such Participant, (y) by the Company other than for
         Cause, or (z) by the Participant with Good Reason, such Participant
         may, prior to the expiration of the earlier of: (1) the outside
         exercise date determined by the Committee at the time of granting the
         Option, or (2) three months after the date of such termination,
         purchase any or all of the Common Shares with respect to which such
         Participant was entitled to exercise any Options immediately prior to
         such termination, and any Options not so exercisable will lapse on such
         date of termination;

               (C) Upon termination of a Participant's employment with the
         Company under any circumstances not described in paragraphs (A) or (B)
         above, such Participant's Options shall be canceled to the extent not
         theretofore exercised;

               (D) Upon expiration of the respective periods set forth in each
         of paragraphs (A) through (C) above, the Options of a Participant who
         has died or whose employment has been terminated shall be canceled to
         the extent not theretofore canceled or exercised; and

               (E) For purposes of paragraphs (A) through (C) above, the period
         of service of an individual as a director or consultant of the Company
         or an Affiliate shall be deemed the period of employment.

               (iv) Other Terms and Conditions of Options. Notwithstanding any
         provision contained in the Plan to the contrary, during any period when
         any member of the Committee shall not be a "nonemployee director" as
         defined in Rule 16b-3, then, the terms and conditions of Options
         granted under the Plan to any director or officer, as defined in Rule
         16a-1, of the Company during such period, unless other terms and
         conditions are approved in advance by the Board, shall be as follows:

               (A) The price at which each Common Share subject to an option may
         be purchased shall, subject to any adjustments which may be made
         pursuant to Section 4, in no event be less than the Fair Market Value
         of a Common Share on the date of grant; and

               (B) The Option may be exercised to purchase Common Shares covered
         by the Option not sooner than six (6) months following the date of
         grant. The Option shall terminate and no Common Shares may be purchased
         thereunder more than ten (10) years after the date of grant.

         (b) Restricted Securities.

               (i) Issuance. The Committee is hereby authorized to grant to
         eligible Employees "Restricted Securities" which shall consist of the
         right to receive, by purchase or otherwise, Common Shares which are
         subject to such restrictions as the Committee may impose (including,
         without limitation, any limitation on the right to vote such Common
         Shares or the right to receive any dividend or other right or
         property), which restrictions may lapse separately or in combination at
         such time or times, in such installments or otherwise, as the Committee
         may deem appropriate.

               (ii) Registration. Restricted Securities granted under the Plan
         may be evidenced in such manner as the Committee may deem appropriate,
         including, without limitation, book-entry registration or issuance of a
         stock certificates or certificates. In the event any stock certificate
         is issued in respect of Restricted Securities granted under the Plan,
         such certificate shall be registered in the name of the Participant and
         shall bear an appropriate legend referring to the terms, conditions and
         restrictions applicable to such Restricted Securities.

               (iii) Forfeiture. Except as otherwise determined by the
         Committee, upon termination of a Participant's employment for any
         reason during the applicable restriction period, all of such
         Participant's Restricted Securities which had not become Released
         Securities by the date of termination of employment shall be forfeited
         and reacquired by the Company; provided, however, that the Committee
         may, when it finds that a waiver would be in the best interests of the
         Company, waive in whole or in part any or all remaining restrictions
         with respect to such Participant's Restricted Securities. Unrestricted
         Common Shares, evidenced in such manner as the Committee shall deem
         appropriate, shall be issued to the holder of Restricted Securities
         promptly after such Restricted Securities become Released Securities.

         (c) General.

               (i) Limits on Transfer of Awards.

               (A) No Award (other than Released Securities), and no right under
         any such Award, may be assigned, alienated, pledged, attached, sold or
         otherwise transferred or encumbered by a Participant otherwise than by
         will or




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         by the laws of descent and distribution (or, in the case of Restricted
         Securities, to the Company) and any such purported assignment,
         alienation, pledge, attachment, sale or other transfer or encumbrance
         shall be void and unenforceable against the Company or any Affiliate.

               (B) Each Award, and each right under any Award, shall be
         exercisable, during the Participant's lifetime only by the Participant
         or if permissible under applicable law, by the Participant's guardian
         or legal representative.

               (ii) Terms of Awards. The term of each Award shall be for such
         period as may be determined by the Committee; provided, however, that
         in no event shall the term of any Option exceed a period of ten years
         from the date of its grant.

               (iii) Rule 16b-3 Six-Month Limitations. To the extent required in
         order to maintain the exemption provided under Rule 16b-3 only, any
         equity security offered pursuant to the Plan must be held for at least
         six months after the date of grant, and with respect to any derivative
         security issued pursuant to the Plan, at least six months must elapse
         from the date of acquisition of such derivative security to the date of
         disposition of the derivative security (other than upon exercise or
         conversion) or its underlying equity security. Terms used in the
         preceding sentence shall, for the purposes of such sentence only, have
         the meanings, if any, assigned or attributed to them under Rule 16a-1
         and Rule 16b-3.

               (iv) Common Share Certificates. All certificates for Common
         Shares delivered under the Plan pursuant to any Award or the exercise
         thereof shall be subject to such stop transfer orders and other
         restrictions as the Committee may deem advisable under the Plan or the
         rules, regulations, and other requirements of the Securities and
         Exchange Commission, any stock exchange upon which such Common Shares
         are then listed, and any applicable Federal or state securities laws,
         and the Committee may cause a legend or legends to be put on any such
         certificates to make appropriate reference to such restrictions.

               (v) Delivery of Common Shares or Other Securities and Payment by
         Participant of Consideration. No Common Shares or other securities
         shall be delivered pursuant to any Award until payment in full of any
         amount required to be paid pursuant to the Plan or the applicable Award
         Agreement is received by the Company. Such payment may be made by such
         method or methods and in such form or forms as the Committee shall
         determine, including, without limitation, cash, Common Shares, other
         securities, other Awards or other property, or any combination thereof;
         provided that the combined value, as determined by the Committee, of
         all cash and cash equivalents and the Fair Market Value of any such
         Common Shares or other property so tendered to the Company, as of the
         date of such tender, is at least equal to the full amount required to
         be paid pursuant to the Plan or the applicable Award Agreement to the
         Company.

         SECTION 7. Amendments. Except to the extent prohibited by applicable
law:

         (a) Amendments to the Plan. The Board may amend, alter, suspend,
discontinue, or terminate the Plan without the consent of any stockholder,
Participant, other holder or beneficiary of an Award, or other Person; provided,
however, that any amendment, alteration, suspension, discontinuation, or
termination that would impair the rights of any Participant, or any other holder
or beneficiary of any Award theretofore granted, shall not to that extent be
effective without the consent of such Participant, other holder or beneficiary
of an Award, as the case may be; and provided further, however, that
notwithstanding any other provision of the Plan or any Award Agreement, without
the approval of the stockholders of the Company, no such amendment, alteration,
suspension, discontinuation, or termination shall be made that would:

               (i) increase the total number of Common Shares available for
         Awards under the Plan, except as provided in Section 4(b) hereof; or

               (ii) otherwise cause the Plan to cease to comply with any tax or
         regulatory requirement, including for these purposes any approval or
         other requirement which is or would be a prerequisite for exemptive
         relief from Section 16(b) of the Exchange Act.

         (b) Amendments to Awards. The Committee may amend any terms of, or
alter, suspend, discontinue, cancel or terminate, any Award theretofore granted,
prospectively or retroactively; provided, however, that any amendment,
alteration, suspension, discontinuation, cancellation or termination that would
impair the rights of any Participant or holder or beneficiary of any Award
theretofore granted, shall not to that extent be effective without the consent
of such Participant or holder or beneficiary of an Award, as the case may be.




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         SECTION 8. General Provisions.

         (a) No Right to Awards. No Employee or other Person shall have any
claim to be granted any Award under the Plan, and there is no obligation for
uniformity of treatment of Employees, or holders or beneficiaries of Awards
under the Plan. The terms and conditions of Awards need not be the same with
respect to each recipient.

         (b) Correction of Defects, Omissions, and Inconsistencies. The
Committee may correct any defect, supply any omission, or reconcile any
inconsistency in the Plan or any Award in the manner and to the extent it shall
deem desirable to carry the Plan into effect.

         (c) Withholding. The Company or any Affiliate shall be authorized to
withhold from any Award granted, from any payment due or transfer made under any
Award or under the Plan or from any compensation or other amount owing to a
Participant the amount (in cash, Common Shares, other securities, other Awards,
or other property) of withholding taxes due in respect of an Award, its
exercise, or any payment or transfer under such Award or under the Plan and to
take such other action as may be necessary in the opinion of the Company or
Affiliate to satisfy all obligations for the payment of such taxes.

         (d) No Right to Employment. The grant of an Award shall not be
construed as giving a Participant the right to be retained in the employ of the
Company or any Affiliate. Further, the Company or an Affiliate may at any time
dismiss a Participant from employment, free from any liability, or any claim
under the Plan, unless otherwise expressly provided in the Plan or in any Award
Agreement.

         (e) Governing Law. The validity, construction, and effect of the Plan
and any rules and regulations relating to the Plan shall be determined in
accordance with the laws of the State of Delaware and applicable Federal law.

         (f) Severability. If any provision of the Plan or any Award is or
becomes or is deemed to be invalid, illegal or unenforceable in any jurisdiction
or as to any Person or Award under any law deemed applicable by the Committee,
such provision shall be construed or deemed amended to conform to applicable
laws, or if it cannot be construed or deemed amended without, in the
determination of the Committee, materially altering the intent of the Plan or
the Award, such provision shall be stricken as to such jurisdiction, Person or
Award and the remainder of the Plan and any such Award shall remain in full
force and effect.

         (g) No Trust or Fund Created. Neither the Plan nor any Award shall
create or be construed to create a trust or separate fund of any kind or a
fiduciary relationship between the Company or any Affiliate and a Participant or
any other Person. To the extent that any Person acquires a right to receive
payments from the Company or any Affiliate pursuant to an Award, such right
shall be no greater than the right of any unsecured general creditor of the
Company or any Affiliate.

         (h) No Fractional Common Shares. No fractional Common Shares shall be
issued or delivered pursuant to the Plan or any Award, and the Committee shall
determine whether cash, other securities, or other property shall be paid or
transferred in lieu of any fractional Common Shares or whether such fractional
Common Shares or any rights thereto shall be canceled, terminated, or otherwise
eliminated.

         (i) Headings. Headings are given to the Sections and subsections of the
Plan solely as a convenience to facilitate reference. Such headings shall not be
deemed in any way material or relevant to the construction or interpretation of
the Plan or any provision thereof.

         SECTION 9. Adoption and Effective Date of the Plan. The Plan was
adopted by the Board on November 5, 2004 and is effective as of that date.