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                CMV Seat Belt Campaign
    

    
    
          Not wearing a seat belt is a key contributing factor to roadway fatalities. FMCSA’s campaign,**Y I Buckle Up, supports and protects large truck and bus drivers, and vehicle occupants, by reminding drivers always to buckle up. Communicate this critical safety need with the educational materials below, available for download and sharing.

Access materials: Earned Media | Video PSAs | Social Media | Printed Materials

Earned Media Materials

Download and amplify these critical safety messages in your market with an earned media toolkit, including talking points to use as a guide when talking about the campaign with your community, press releases to share with local press for a broader announcement, and a radio reader to share with your local radio station to reach the CMV driver audience directly on the road. Sharing these messages to your broader audience and community will help keep our roads even safer.

Talking Points
	Sample Press Release
	Sample Pitch EmailVideo Public Service Announcements (PSAs)

These 30-second and 15-second videos provide clear messages about always buckling up. They can be used on social media, your website, or in paid media efforts. If you need different aspect ratio sizes, email us at OurRoads@dot.gov.

30-second PSA



30-second PSA | YouTube

15-second PSA



15-second PSA | YouTube

Social Media Materials

Playbook

Promote CMV seat belt messaging on your social platforms with this social media playbook, which includes a variety of social media messages, graphics, and tips to support the campaign’s mission.

Graphics & Copy

Share these social media graphics and messages to remind CMV drivers why buckling up is essential, no matter how long the trip. These can be used throughout the year and fit in with your current social media strategy. Download the graphic or video, upload it to the social platform of your choosing, and then copy and paste your selected message into the post.

Professionalism-Focused Graphic

**Copy**: You’re proud to be a CMV driver. To maintain your professionalism on #OurRoads, buckle up behind the wheel. Learn more about #YIBuckleUp: https://bit.ly/3dc1xCD

Family-Focused Graphic

**Copy:**Wearing a seat belt behind the wheel of your CMV is the best way to make it home safely to your loved ones. Learn more about the importance of wearing your seat belt: https://bit.ly/3dc1xCD #YIBuckleUp #OurRoads

Individual-Focused Graphic

**Copy:**Wearing a seat belt in your CMV keeps you safe and could save your life. Always buckle up. Learn more about #YIBuckleUp: https://bit.ly/3dc1xCD #OurRoads

Printed Materials

Visor Card

Download this visor card and share it with CMV drivers to help them keep seat belt safety on top of their minds while on the road.



Download Visor Card

One-Pager

Communicate the safety need to always buckle up with CMV drivers. Download this one-pager for ideas on how to spread this lifesaving message.



Download One-Pager

More Resources

Where We’re Going



We all have places to go, help remind all road users that the destination is more than the route and share the road safely.

CMV Safe Speed



Speeding can have terrible consequences. Help everyone stay safe on our roads and remind them to maintain a safe speed.

Our Plan



It’s everyone’s responsibility to share the road safely with each other. Discover a series of safety tips.
              
      
    
          Last updated: Wednesday, November 29, 2023 U.S. DEPARTMENT OF TRANSPORTATION

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