[Federal Register Volume 66, Number 241 (Friday, December 14, 2001)]
[Notices]
[Pages 64837-64838]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-30862]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-02-16]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call the CDC Reports 
Clearance Officer on (404) 639-7090.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Send comments to Anne O'Connor, CDC 
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-D24, 
Atlanta, GA 30333. Written comments should be received within 60 days 
of this notice.
    Proposed Project: Formative Research and Evaluation of Native 
American and Asian American Populations associated with CDC's Youth 
Media Campaign--New--National Center for Chronic Disease Prevention and 
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention 
(CDC).
    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: The Committee believes that, if we 
are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages. CDC, working in 
collaboration with the Health Resources and Services Administration 
(HRSA), the National Center for Child Health and Human Development 
(NICHD), and the Substance Abuse and Mental Health Services 
Administration (SAMHSA), is coordinating an effort to plan, implement, 
and evaluate a campaign designed to clearly communicate messages that 
will help kids develop habits that foster good health over a lifetime. 
The Campaign will be based on principles that have been shown to 
enhance success, including: Designing messages based on research; 
testing messages with the intended audiences; involving young people in 
all aspects of Campaign planning and implementation; enlisting the 
involvement and support of parents and other influencers; tracking the 
Campaign's effectiveness and revising Campaign messages and strategies 
as needed.
    For the Campaign to be successful, a thorough understanding of 
Native American and Asian American tweens (youth ages 9-13), the health 
behaviors promoted, and the barriers and motivations for adopting and 
sustaining them is essential. Additionally, a thorough understanding of 
those who can influence the health behaviors of Native American and 
Asian American tweens is important. This understanding will facilitate 
the development of messages, strategies, and tactics that resonate with 
Native American and Asian American tweens, parents and other 
influencers.
    Research for the national and minority audience components of the 
Youth Media Campaign will identify the Native American and Asian 
American target audience(s) using standard market research techniques 
and will address geographic and demographic diversity to the extent 
necessary to assure appropriate audience representation. This Native 
American and Asian American audience research may include, but not be 
limited to, intercept interviews, theater testing, expert reviews, in-
depth interviews, pilot/field tests/partial launches, telephone and/or 
face-to-face interviews, and mail questionnaires with various Native 
American and Asian American audiences (tweens, ages 9-13; parents; 
adult influencers; older teen influencers; and partners/alliances). In 
addition, panels or reoccurring focus groups of Native American and 
Asian American tweens and parents will convene to generate on-going 
feedback to the Campaign. The panels will suggest ideas, review 
creative executions, and provide feedback on what works and what does 
not work.
    The intent of this Native American and Asian American audience 
research is to solicit input and feedback from audiences on a national 
level and from Native American and Asian American audiences within 
targeted populations. Information gathered from both Native American 
and Asian American audiences will be used to modify/refine and/or 
revise Campaign messages and strategies and evaluate Campaign 
effectiveness.

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                                                                                          Average
                                                               Number of    Number of     burden/       Total
                         Respondents                          respondents   responses/    response   burden  (in
                                                                            respondent   (in hours)     hours)
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Tweens (ages 9-13)..........................................        5,000            1        15/60        1,250

[[Page 64838]]

 
Reoccurring tween panel(s)..................................           10            4            2           80
Parents.....................................................        2,500            1        15/60          625
Reoccurring parent panel(s).................................           20            4            2          160
Adult influencers...........................................        1,000            1        15/60          250
Older teen influencers......................................          500            1        15/60          125
                                                             ---------------------------------------------------
    Total...................................................  ...........  ...........  ...........        2,490
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    Dated: December 6, 2001.
Nancy E. Cheal,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 01-30862 Filed 12-13-01; 8:45 am]
BILLING CODE 4163-18-P