UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


WASHINGTON, D.C. 20549


____________________________________________________





FORM 10-K





(Mark One)


x
ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For The Fiscal Year Ended December 31, 2009





o
TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





Commission File No.  000-52176





SNAP INTERACTIVE, INC.(Exact name of issuer as specified in its charter)Delaware
20-3191847(State or other jurisdiction of incorporation or organization)
(I.R.S.  Employer Identification No.)363 7th Avenue, 13th Floor,

New York, NY
10001(Address of principal executive offices)
(Zip Code)Registrant’s telephone number, including area code: (516) 942-2030





Securities registered under Section 12(b) of the Exchange Act:
None.Securities registered under Section 12(g) of the Exchange Act:
Common stock, par value $0.001 per share.(Title of class)





Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.        Yes o    No x





Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes o     No x





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o





Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).


Yes  ̈No  ̈





Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference Part III of this Form 10-K or any amendment to this Form 10-K.   x





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.










Large accelerated filer
o

Accelerated filer
oNon-accelerated filer

(Do not check if a smaller reporting company)
o

Smaller reporting company
x





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o   No x





The aggregate market value of the registrant’s voting common stock held by non-affiliates as of December 31, 2009 based upon the closing price reported for such date on the OTC Bulletin Board was $1,789,345.





As of March 31, 2010, the registrant had 32,928,969 shares issued and outstanding.





Documents Incorporated by Reference:


None.










TABLE OF CONTENTS





PART I

PageITEM 1.
DESCRIPTION OF BUSINESS
1ITEM 1A.
RISK FACTORS
3ITEM 2.
PROPERTIES
3ITEM 3.
LEGAL PROCEEDINGS
3ITEM 4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
3PART IIITEM 5.
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
3ITEM 6.
SELECTED FINANCIAL DATA
5ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
5ITEM 7A.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
11ITEM 8.
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
F1ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
12ITEM 9A(T).
CONTROLS AND PROCEDURES
12PART IIIITEM 10.
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
13ITEM 11.
EXECUTIVE COMPENSATION
13ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
15ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
16ITEM 14.
PRINCIPAL ACCOUNTANT FEES AND SERVICES
16PART IVITEM 15.
EXHIBITS, FINANCIAL STATEMENT SCHEDULES
17SIGNATURES











PART I





Item 1. Description of Business.





General





We were incorporated under the laws of the State of Delaware on July 19, 2005. Clifford Lerner is our sole officer and director, as well as our controlling stockholder. We currently have fourteen other employees. On December 30, 2005, we obtained all of the shares of eTwine, Inc. a New York Corporation incorporated in May 2004, pursuant to a Stock Purchase Agreement and Share Exchange between eTwine, Inc. and us in consideration for the issuance of 24,681,000 shares to the eTwine, Inc. shareholders. Clifford Lerner remained our sole officer and director after the agreement and pursuant to the agreement eTwine, Inc. became our wholly owned subsidiary. Now we own and operate dating applications on social networking websites as well as an online dating website. The purpose of this merger was to create a holding company in the event we decide to acquire other entities in this industry in the future. In addition, the purpose was for the public entity to be a Delaware corporation which has provisions of its laws that are more favorable to our shareholders than New York laws.





We launched an online dating website called IamFreeTonight.com in November 2006 offering several unique features for singles including Group Dating & Dating by Schedule.





In 2007 we began building dating applications on Facebook Platform.  As a result of our initial traffic growth with these applications we shifted our business model away from IamFreeTonight.com and towards building dating applications on social networking platforms.





In June 2007 we launched our first application on Facebook called Meet New People.  Meet New People, which was significantly upgraded in December 2007, allows users to flirt with each other by messaging online and post when they are free to hang out.  Meet New People has in excess of 4 Million installations.





In August 2007 we launched our second application on Facebook.com called Are You Interested.  Since its launch, Are You Interested has consistently been one of the leading pure-dating applications on Facebook as defined by Most Daily Active Users and most Monthly Active Users.  Are You Interested allows users to view pictures of other members and indicate if they are “interested” in them by clicking “yes” on the picture.  We notify members when there is a mutual match.  Users are also able to send messages and exchange virtual gifts on the application.  Are You Interested has in excess of 14 Million installations on Facebook.





In December 2007 we changed our name from eTwine Holdings, Inc. to Snap Interactive, Inc. to reflect the company’s shifting focus toward producing dating applications for Social Networking websites.  At that time our stock ticker symbol also change from ETWI to STVI.





In March 2008 we launched two applications on MySpace Developer Platform: Are You Interested and a new brand called Flirt With Me.  Flirt With Me is a dating application that allows users to send funny flirts to each other as well as exchange virtual gifts and messages.





In April 2008 we launched two applications on Hi5 Developer Platform: Are You Interested and Flirt With Me.  We subsequently launched Are You Interested and Flirt With Me on Bebo Developer Platform.





In March 2009 ‘Are You Interested?’ was launched on the iPhone – representing our first mobile dating application.





On May 4, 2009 we announced the beta-launch of AreYouInterested.com, our new stand-alone online dating website.  AreYouInterested.com represents an expanded version of our Are You Interested Facebook application and incorporates a Facebook Connect integration.





Collectively we have approximately ten applications across four social networking platforms (Facebook, MySpace, Hi5, & Bebo) along with the Are You Interested iPhone mobile application platform for mobile dating and AreYouInterested.com, a stand-alone online dating website.  Our three primary application brands are Are You Interested, Meet New People, & Flirt With Me.  As of December 31, 2009 we have in excess of 20 Million total installations of our applications.





On June 10, 2009 we incorporated SNAP Mobile Limited, a United Kingdom Corporation as a wholly-owned subsidiary.





In late November 2009 we completed our transition from an advertising model to a subscription-based model for revenue generation on our Are You Interested application on Facebook.





1





We presently maintain our principal offices at 363 Seventh Ave, 13th Floor, New York, NY 10001.  Our telephone number is (516) 942-2030.





Marketing





Our applications have gained their user base primarily through viral growth and we have purchased very few advertisements to promote them since their launch.  However in late 2009, in conjunction with the launch of our subscription model, we have increased our spending on advertising and marketing. We believe that our existing applications will continue to grow virally, however we expect to continue increasing our marketing expenditures in anticipation of a positive return on the lifetime value of new users when compared to the acquisition cost.





Competition





The company faces substantial competition from other social networking application providers as well as major online dating websites.  In the application field, we believe our primary competition comes from other leading developers such as Zynga, Playfish, and Playdom who all have multiple applications that remain consistently among the leaders on Facebook & Myspace.  In the Dating category of social networking applications, we are consistently one of the leaders in the category as measured by both Daily Active Users and Total Installs.  To our knowledge, Zoosk is the only other application provider that has traffic totals for a pure dating application that compare with us at this time.





Achieving critical mass with respect to market share is critical for online dating sites and online dating applications.  As a result of our large user base we believe we are well-positioned to continue as a leader in the online dating application market.  We believe this large user base will also allow us to compete favorably in the marketplace with future products that we offer.  Additionally, we hope to offset any advantages held by competitors with larger member bases by offering products and services which are unique to the industry, superior in quality to and more appealing than those of our competitors. We also believe that the industry offers substantial room for growth as social networking application platforms continue to expand and as the internet continues to become more of an accepted tool for finding a mate.





Patent and Trademarks





We have filed various trademark and provisional patent applications in order to protect our product names, concepts, and associated intellectual property rights.





2





Governmental Regulations





There are no governmental approvals necessary to conduct our current business and the social networking application industry is not generally subject to any governmental regulation. Although this permits us to provide our services without the time and expense of governmental supervision it also allows competitors to more easily enter this business market.





Employees





We currently have fifteen full-time employees as well as one additional full-time programmer that we employ on an independent contractor basis.





Item 1A.        Risk Factors





Not Applicable.





Item 2.           Description of Property.





Our business office is presently located at 363 Seventh Avenue, 13th Floor, New York, NY 10001.





Item 3.           Legal Proceedings.





To the best of our knowledge, there are no known or pending litigation proceedings against us.





Item 4.           Submission of Matters to a Vote of Security Holders.





None.





PART II





Item 5.           Market for Common Equity and Related Stockholder Matters.





Market Information





Our common stock has traded on the OTC Bulletin Board system under the symbol “STVI” since December 14, 2007.  We changed our symbol in conjunction with our name change to “SNAP Interactive, Inc.” at that time.  Previously we traded under the symbol “ETWI” since October 6, 2006. There is a limited trading market for our Common Stock. The following table sets forth the range of high and low closing prices for each quarter within the last fiscal year that ended on December 31, 2009.





High


LowJanuary 1, 2009 to March 31, 2009
$ 0.35

$
0.17April 1, 2009 to June 30, 2009
$ 0.27

$
0.13July 1, 2009 to September 30, 2009
$ 0.17

$
0.07October 1, 2009 to December 31, 2009
$ 0.15

$
0.07





The source of these high and low prices is the Yahoo! Finance website. These quotations are without retail mark-up, markdown or commissions.  These closing prices are adjusted to reflect the 3-for-1 forward stock split which took place in January 2010.





The market price of our common stock is subject to significant fluctuations in response to variations in our quarterly operating results, general trends in the market, and other factors, over many of which we have little or no control. In addition, broad market fluctuations, as well as general economic, business and political conditions, may adversely affect the market for our common stock, regardless of our actual or projected performance.





Holders





As of March 31, 2010 in accordance with our transfer agent records, we had 42 record holders of our Common Stock.





3





Dividends





To date, we have not declared or paid any dividends on our common stock. We currently do not anticipate paying any cash dividends in the foreseeable future on our common stock, when issued pursuant to this offering. Although we intend to retain our earnings, if any, to finance the exploration and growth of our business, our Board of Directors will have the discretion to declare and pay dividends in the future.





Payment of dividends in the future will depend upon our earnings, capital requirements, and other factors, which our Board of Directors may deem relevant.





Stock Option Grants





The following tables summarize all stock option grants to employees and consultants as of December 31, 2009 and 2008, and the related changes during these periods are presented below.




Number of Options


Weighted Average Exercise PriceStock OptionsBalance at December 31, 2007


8,400,000


$Granted


1,140.000


$Exercised


-Forfeited


-Balance at December 31, 2008


9,540,000Granted


150,000Exercised


-Forfeited


(90,000
)Balance at December 31, 2009


9,600,000Options exercisable at December 31, 2009


9,015,000


$
0.30Weighted average fair value of options granted during 2009





$
0.08





Of the total options granted, 9,015,000 are fully vested, exercisable and non-forfeitable.




4





The following table summarizes information about stock options and warrants for the Company as of December 31, 2009 and December 31, 2008:





2009 Options Outstanding


Options ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2009


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2009


Weighted Average Exercise Price$
0.00 - 0.13



4,650,000



4


$
0.13



4,500,000


$
0.13$
0.17 - 1.00



4,950,000



2.26


$
0.48



4,515,000


$
0.47  2008 Options Outstanding


Options ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2008


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2008


Weighted Average Exercise Price$
0.00 - 0.13



4,500,000



3.95


$
0.13



4,500,000


$
0.13$
0.17 - 1.00



5,040,000



3.68


$
0.49



4,080,000


$
0.44





2009 Warrants Outstanding


Warrants ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2009


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2009


Weighted Average Exercise Price$
0.40



750,000



0. 53


$
0.40



750,000


$
0.40





2008 Warrants Outstanding


Warrants ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2008


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2008


Weighted Average Exercise Price$
0.40



750,000



1.53


$
0.40



750,000


$
0.40







Item 6.           SELECTED FINANCIAL DATA.





Not applicable.





Item 7.           MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS





Overview





We were incorporated under the laws of the State of Delaware on July 19, 2005. Clifford Lerner is our sole officer and director, as well as our controlling stockholder. We currently have fourteen other employees. On December 30, 2005, we obtained all of the shares of eTwine, Inc. a New York Corporation incorporated in May 2004, pursuant to a Stock Purchase Agreement and Share Exchange between eTwine, Inc. and us in consideration for the issuance of 24,681,000 shares to the eTwine, Inc. shareholders. Clifford Lerner remained our sole officer and director after the agreement and pursuant to the agreement eTwine, Inc. became our wholly owned subsidiary. Now we own and operate dating applications on social networking websites as well as an online dating website. The purpose of this merger was to create a holding company in the event we decide to acquire other entities in this industry in the future. In addition, the purpose was for the public entity to be a Delaware corporation which has provisions of its laws that are more favorable to our shareholders than New York laws.





We launched an online dating website called IamFreeTonight.com in November 2006 offering several unique features for singles including Group Dating & Dating by Schedule.





In 2007 we began building dating applications on Facebook Platform.  As a result of our initial traffic growth with these applications we shifted our business model away from IamFreeTonight.com and towards building dating applications on social networking platforms.




5


In June 2007 we launched our first application on Facebook called Meet New People.  Meet New People, which was significantly upgraded in December 2007, allows users to flirt with each other by messaging online and post when they are free to hang out.  Meet New People has in excess of 4 Million installations.





In August 2007 we launched our second application on Facebook.com called Are You Interested.  Since its launch, Are You Interested has consistently been one of the leading pure-dating applications on Facebook as defined by most Daily Active Users and most Monthly Active Users.  Are You Interested allows users to view pictures of other members and indicate if they are “interested” in them by clicking “yes” on the picture.  We notify members when there is a mutual match.  Users are also able to send messages and exchange virtual gifts on the application.  Are You Interested has in excess of 14 Million installations on Facebook.





In December 2007 we changed our name from eTwine Holdings, Inc. to Snap Interactive, Inc. to reflect the company’s shifting focus toward producing dating applications for Social Networking websites.  At that time our stock ticker symbol also change from ETWI to STVI.





In March 2008 we launched two applications on MySpace Developer Platform: Are You Interested and a new brand called Flirt With Me.  Flirt With Me is a dating application that allows users to send funny flirts to each other as well as exchange virtual gifts and messages.





In April 2008 we launched two applications on Hi5 Developer Platform: Are You Interested and Flirt With Me.  We subsequently launched Are You Interested and Flirt With Me on Bebo Developer Platform.





In March 2009 ‘Are You Interested?’ was launched on the iPhone – representing our first mobile dating application.





On May 4, 2009 we announced the beta-launch of AreYouInterested.com, our new stand-alone online dating website.  AreYouInterested.com represents an expanded version of our Are You Interested Facebook application and incorporates a Facebook Connect integration.





Collectively we have approximately ten applications across four social networking platforms (Facebook, MySpace, Hi5, & Bebo) along with the Are You Interested iPhone mobile application platform for mobile dating and AreYouInterested.com, a stand-alone online dating website.  Our three primary application brands are Are You Interested, Meet New People, & Flirt With Me.  As of December 31, 2009 we have in excess of 20 Million total installations of our applications.





On June 10, 2009 we incorporated SNAP Mobile Limited, a United Kingdom Corporation as a wholly-owned subsidiary.





In the fourth quarter of 2009 we completed our transition from an advertising model to a subscription-based model for revenue generation on our Are You Interested application on Facebook.





6





Our Applications





ARE YOU INTERESTED:  Are You Interested was launched on Facebook Platform (R) in August 2007.  Since its launch, Are You Interested has consistently been one of the leading pure-dating applications on Facebook as defined by Most Daily Active Users and Most Monthly Active Users, as well as Total Users.  Are You Interested allows users to view pictures of other members and indicate if they are “interested” by clicking “yes” on the picture.  We notify members when there is a mutual match.  Users are also able to exchange messages and virtual gifts on the application.  In March 2008 we launched Are You Interested on MySpace, in April 2008 we launched Are You Interested on Hi5 and later in 2008 we launched Are You Interested on Bebo.   Are You Interested now has in excess of 14 Million total installs on Facebook.





On March 18, 2009 we launched Are You Interested on the iPhone.  This application represents our first mobile dating application.  Are You Interested is now available for download on iTunes as well as in the iPhone Apps Store.





On May 4, 2009 we announced the beta-launch of AreYouInterested.com, our new stand-alone online dating website.  AreYouInterested.com represents an expanded version of our Are You Interested Facebook application and incorporates a Facebook Connect integration.





MEET NEW PEOPLE: Meet New People was launched on Facebook Platform (R) in June 2007 and substantially revamped in December 2007. Meet New People allows users to flirt with each other by messaging online and post when they are free to hang out. Meet New People has in excess of 4 Million total installs and is also one of the leading pure dating applications on Facebook by total installs.





FLIRT WITH ME: Flirt With Me was launched on MySpace in March 2008, on Hi5 in April 2008, and recently on Bebo. Flirt With Me is a fun dating application that allows users to exchange flirts with each other and also integrates a "Flirt With Me" profile box onto a user's profiles to allow anyone who visits their profile the ability to send funny flirt messages. As of September 30, 2009, Flirt With Me had approximately 1 Million total installs.





In the coming months we will continue to enhance our current applications and products as well as consider building additional dating application on Facebook and other large social networking platforms.





How We Generate Revenue





For most of 2009 our primary revenue stream was derived from placing advertisements on various pages of our applications.  We primarily used advertising networks as well as occasionally entering into individual advertising deals and affiliate deals.  We run various different types of advertisements through a number of advertising networks.  Depending on the type of advertisement, we are generally paid when a user either views the advertisement, clicks the link in the advertisement, or signs up for the product or service that is being advertised.  Advertising payouts can vary greatly and are subject to numerous external factors.  We do not presently employ any direct advertising salesmen. We also generated revenue from “premium features” that users could access at a cost on several of our applications including the sale of virtual gifts.





In the fourth quarter of 2009 we implemented a subscription-based pay model into our Are You Interested application on Facebook in order to generate additional revenue.  By December 2009 the subscription fees received became our primary source of revenue.  We are currently working on inserting subscription-based models into several of our other products.  The timing of implementing a subscription model is dependent upon a number of factors including, but not limited to, our available resources to allocate to the project, our payment processing capabilities, as well as the evaluation of our corporate objectives in weighing the relative benefits of prioritizing revenue versus growth.





We recognize revenue from monthly premium subscription fees in the month in which the services are used. Revenues are presented net of refunds, credits and known credit card chargebacks.   Our subscriptions are currently offered in durations of varying length from one month to six months – generally in one, three, and six month terms.  Long-term plans with durations longer than one month are generally available at discounted monthly rates.  Revenues from these long-term plans are recognized pro-rata over the subscription term.  Pursuant to our terms of service, most subscriptions renew automatically for subsequent periods of the same length until subscribers terminate them.





7





We recognize revenue from the direct sale of "points" over two months.  Points can be used in exchange for certain premium features on our products.  Determining whether and when some of the criteria for spending points have been satisfied often involves assumptions and management judgments that can have an impact on the timing and amount of revenue we report in each period.  At this time we believe that our assessment is fair and we will continue to monitor these activities in order to determine if there are significant changes in usage patterns.





We currently offer several payment options and are pursuing relationships with multiple payment processors in order to diversify our risk and reliance on a single payment processor, ensure competitive rates, and offer our users as many payment options as possible.  We will continue to research and explore additional opportunities in this area.


8





Our Business Objectives




·
Continue to upgrade our existing applications and products·
Promotion and expansion of our various products including our social networking applications, our iPhone application, and our AreYouInterested.com online dating website.·
Consider building new applications on social networking platforms and further exploration of mobile platforms·
Considering launching additional applications and websites that expand beyond online dating based upon our identification of industries and markets that we believe represent profitable opportunities.·
Continue to focus on building out our subscription services, virtual goods platform, and other such revenue models outside of advertising.·
Identify & explore new opportunities that emerge in our rapidly evolving industry





Results of Operations for the Year Ended December 31, 2009 Compared to the Year Ended December 31, 2008





Revenues





Revenue increased from $3,011,627 for the year ended December 31, 2008 to $3,170,725 for the year ended December 31, 2009, an increase of $159,098.





These revenues are primarily generated from advertisements and premium features placed on our various applications as well as subscription fees for subscriptions to our Are You Interested application on Facebook.  We experienced a small increase in revenue versus the previous year as a result of increased monetization efforts, however as we noticed declining advertising payouts much of the year was spent developing and transitioning to our subscription model for which we only began seeing the anticipated revenue increase toward the end of 2009  following its launch.





Cost of Revenue





Cost of Revenue increased from $958,364 for the year ended December 31, 2008 to $1,423,585 for the year ended December 31, 2009, an increase of $465,221.  The increase in Cost of Revenue is primarily attributable to the overall expansion of our operations as compared to the previous year including increases in staff, hosting and server costs..





Operating Expenses





Operating Expenses for the year ended December 31, 2009 increased to $1,831,918 from $1,119,384 for the year ended December 31, 2008, representing an increase of $712,534.





The increase in Operating Expenses is primarily attributable to the overall expansion of our operations as compared to the previous year.   Primary Operating Expenses include Compensation Expense, and General & Administrative Expenses





Compensation Expense for the year ended December 31, 2009 increased to $749,637 from $585,254 for the year ended December 31, 2008, representing an increase of $164,383.  The increase in Compensation Expense was due to the hiring of new employees and the payment of retention bonuses for key employees.





General and Administrative Expenses for the year ended December 31, 2009 increased to $961,179 from $444,571 for the year ended December 31, 2008, representing an increase of $516,608.  The increase in General and Administrative Expense is due to the overall expansion of our operations as compared to last year including costs associated with our office relocation, costs associated with the hiring of additional employees and marketing and user acquisition costs .





Professional fees for the year ended December 31, 2009 increased to $121,102 from $89,559 for the year ended December 31, 2008, representing an increase of $31,543.   The increase in professional fees was due to increased costs in the area of legal, accounting, and investor relations.





Net Income




9





Net Income decreased to a loss of $101,919 for the year ended December 31, 2009 from net income of $796,960 for the year ended December 31, 2008, a decrease of $898,879.





The decrease in net income and shift to a net loss was due to the revenue recognition aspect of our subscription model in which revenues are recognized over the duration of a user’s subscription term rather than when collected in the case of multi-month subscriptions, as well as decreased advertising payouts, and increased expenses associated with the expansion of our operations.


Liquidity and Capital Resources





The Company is currently financing its operations primarily through cash generated by its previous financing activities and revenues derived from advertisements placed on our various applications as well as premium features placed on our applications.





As of December 31, 2009, the Company had $1,895,449 in cash.  Historically, the Company’s principal working capital needs have been met through continuing operations. As the Company grows and expands its operations, the need for working capital will increase. The Company expects to finance its internal growth with cash provided from operations, borrowings, debt or equity offerings, or some combination thereof.





10





The Company’s net loss for the year ended December 31, 2009 was $101,919.  Net cash provided by operating activities was $441,226 during year ended December 31, 2009 as compared to cash provided by operating activities of $1,238,500 for the year ended December 31, 2008.  Cash provided by operating activities mainly consisted of a net loss of $101,919 and an increase in accrued expenses of $174,957, an increase in prepaid expenses of $222,974, an increase in deferred revenue of $281,049 and an increase in stock based compensation. The Company intends to use its cash to continue to funds its operations going forward.





Critical Accounting Pronouncements





Our significant accounting policies are summarized in Note 1 of our financial statements.





Recent Accounting Pronouncements





In May 2009, the FASB issued FASB Accounting Standards Codification No. 855, Subsequent Events. FASB Accounting Standards Codification No. 855 establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. FASB Accounting Standards Codification No. 855 sets forth (1) The period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, (2) The circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements and (3) The disclosures that an entity should make about events or transactions that occurred after the balance sheet date. FASB Accounting Standards Codification No. 855 is effective for interim or annual financial periods ending after September 15, 2009. The adoption of this FASB Accounting Standards Codification did not have a material effect on the Company’s financial statements.





In June 2009, the FASB issued FASB Accounting Standards Codification No. 860, Transfers and Servicing. FASB Accounting Standards Codification No. 860 improves the relevance, representational faithfulness, and comparability of the information that a reporting entity provides in its financial statements about a transfer of financial assets; the effects of a transfer on its financial position, financial performance, and cash flows; and a transferor’s continuing involvement, if any, in transferred financial assets. FASB Accounting Standards Codification No. 860 is effective as of the beginning of each reporting entity’s first annual reporting period that begins after November 15, 2009, for interim periods within that first annual reporting period and for interim and annual reporting periods thereafter. The Company is evaluating the impact the adoption that FASB Accounting Standards Codification No. 860 will have on its financial statements.





\In June 2009, the FASB issued FASB Accounting Standards Codification No. 810, Consolidation. FASB Accounting Standards Codification No. 810 improves financial reporting by enterprises involved with variable interest entities. FASB Accounting Standards Codification No. 810 is effective as of the beginning of each reporting entity’s first annual reporting period that begins after November 15, 2009, for interim periods within that first annual reporting period, and for interim and annual reporting periods thereafter. The Company is evaluating the impact the adoption of FASB Accounting Standards Codification No. 810 will have on its financial statements.





In June 2009, the FASB issued FASB Accounting Standards Codification No. 105, GAAP The FASB Accounting Standards Codification (“Codification”) will be the single source of authoritative nongovernmental U.S. generally accepted accounting principles. Rules and interpretive releases of the SEC under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants. FASB Accounting Standards Codification No. 105 is effective for interim and annual periods ending after September 15, 2009. All existing accounting standards are superseded as described in FASB Accounting Standards Codification No. 105. All other accounting literature not included in the Codification is nonauthoritative. The adoption of the Codification did not have a significant impact on the Company’s financial statements.





Off-Balance Sheet Arrangements





We do not have any off-balance sheet arrangements, financings, or other relationships with unconsolidated entities or other persons, also known as “special purpose entities” (SPEs).





Item 7A.        QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.





Not applicable because we are a smaller reporting company.





11


Item 8.           FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.







SNAP INTERACTIVE, INC AND SUBSIDIARIES






CONTENTS








PAGE
F-1
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMPAGE
F-2
CONSOLIDATED BALANCE SHEETS AS OF DECEMBER 31, 2009 AND 2008PAGE
F-3
CONSOLIDATED STATEMENTS OF OPERATIONS FOR THE YEARS ENDED DECEMBER 31, 2009 AND 2008PAGE
F-4
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY FOR THE YEARS ENDED DECEMBER 31, 2009 AND 2008.PAGE
F-5
CONSOLIDATED STATEMENTS OF CASH FLOWS FOR THE YEARS ENDED DECEMBER 31, 2009 AND 2008PAGES
F-6 – F-22
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS











REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM








To the Board of Directors of:


Snap Interactive, Inc. and Subsidiaries





We have audited the accompanying consolidated balance sheets of Snap Interactive, Inc. and Subsidiaries as of December 31, 2009 and 2008, and the related statements of operations, changes in stockholders’ equity and cash flows for the years ended December 31, 2009 and 2008. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.





We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.





In our opinion, the consolidated financial statements referred to above present fairly in all material respects, the consolidated financial position of Snap Interactive, Inc. and Subsidiaries as of December 31, 2009 and 2008 and the results of its operations and its cash flows for the years ended December 31, 2009 and 2008 in conformity with accounting principles generally accepted in the United States of America.





WEBB & COMPANY, P.A.


Certified Public Accountants





Boynton Beach, Florida


March 8, 2010





F-1




Snap Interactive, Inc. and SubsidiariesConsolidated Balance SheetsASSETSDecember 31, 2009


December 31, 2008Current AssetsCash

$
1,895,449


$
1,529,354Restricted cash


14,996



-Accounts receivable, net


322,351



386,507Prepaid Expense


223,372



398Total Current Assets


2,456,168



1,916,259Property and Equipment, net


86,633



31,297Other AssetsSecurity Deposit


33,435



18,750Total Other Assets


33,435



18,750Total Assets

$
2,576,236


$
1,966,306LIABILITIES AND STOCKHOLDERS' EQUITYCurrent LiabilitiesAccounts payable and accrued expenses

$
529,569


$
332,731Deferred Revenue


281,049



-Settlement Payable


23,238



21,888Convertible Notes Payable - Related Party


45,486



35,348Accrued interest


21,423



18,731Total Current Liabilities


900,765



408,698Long Term LiabilitiesSettlement Payable


-



23,238Convertible Notes Payable - Related Party


-



10,138Total Liabilities


900,765



442,074Commitments and ContingenciesStockholders' EquityPreferred stock, $0.001 par value, 10,000,000 shares authorized, noneissued and outstanding


-



-Common stock,  $0.001 par value; 100,000,000 shares authorized,32,628,969 and 32,101,185 shares issued and outstanding, respectively


32,629



32,101Additional paid-in capital


2,568,652



2,346,995Accumulated deficit


(924,500
)


(822,581
)Less: deferred compensation


(1,311
)


(32,284
)Total Stockholders' Equity


1,675,470



1,524,231Total Liabilities and Stockholders' Equity

$
2,576,235


$
1,966,305








F-2




Snap Interactive, Inc. and SubsidiariesConsolidated Statements of OperationsFor the Year EndedDecember 31, 2009


December 31, 2008Revenue

$
3,170,725


$
3,011,627Cost of Revenue


1,423,585



958,364Gross Profit


1,747,140



2,053,263Operating ExpensesCompensation expense


749,637



585,254Professional Fees


121,102



89,559General and administrative


961,179



444,571Total Operating Expenses


1,831,918



1,119,384Income /(Loss) from Operations


(84,778
)


933,879Other Income (Expense)Interest Expense


(4,831
)


(6,103
)Other Income


22,404



-Interest Income


16,269



9,284Total Other Income/(Expense), net


33,842



3,181Income/(Loss) Before Provision For Income Taxes


(50,936
)


937,060Provision for Income Taxes


(50,983
)


(140,100
)Net Income/(Loss)

$
(101,919
)

$
796,960Net Income/(Loss) Per Share  - Basic

$
(0.00
)

$
0.03Net Income/(Loss) Per Share  - Diluted

$
(0.00
)

$
0.02Weighted average number of shares outstandingduring the period - Basic


32,479,746



31,262,040Weighted average number of shares outstandingduring the period - Diluted


32,479,746



33,887,595








F-3




Consolidated Statement of Changes in Stockholders' EquityFor the Years Ended December 31, 2009 and 2008Preferred Stock


Common stock$.001 Par Value


$.001 Par Value


Additional








Totalpaid-in


Accumulated


Deferred


Stockholder'sAmount


Shares


Amount


capital


Deficit


Compensation


EquityBalance, for the year ended December 31, 2007


-



-



31,001,685



31,002



2,027,857



(1,619,541
)


(7,890
)


431,428Deferred compensation realized


-



-



-



-



-



-



7,890



7,890Stock options granted for services


-



-



-



-



106,573



-



-



106,573Share based compensation


-



-



-



-



70,634



-



-



70,634Shares issued for services


-



-



349,500



350



92,681



-



(32,284
)


60,747Shares  issued for compensation to officer


-



-



750,000



750



49,250



-



-



50,000Net Income,  December 31, 2008


-



-



-



-



-



796,960



-



796,960Balance, for the year ended December 31, 2008


-


$
-



32,101,185


$
32,101


$
2,346,995


$
(822,581
)

$
(32,284
)

$
1,524,231Deferred compensation realized


-



-



-



-



-



-



45,330



45,330Stock options granted for services


-



-



-



-



70,893



-



-



70,893Share based compensation


-



-



-



-



67,079



-



-



67,079Shares issued for services


-



-



482,784



483



68,880



-



(14,357
)


55,006Shares issued for domain name


-



-



45,000



45



14,805



-



-



14,850Net Income,  for the year ended December 31, 2009


-



-



-



-



-



(101,919
)


-



(101,919
)Balance, December 31, 2009


-


$
-



32,628,969


$
32,629


$
2,568,652


$
(924,500
)

$
(1,311
)

$
1,675,471








F-4




Snap Interactive, Inc. and SubsidiariesConsolidated Statements of Cash FlowsFor the Year Ended December 31,2009


2008Cash Flows From Operating Activities:Net Income/(Loss)

$
(101,919
)

$
796,960Adjustments to reconcile net income/(loss)to net cash provided by operationsDepreciation/Amortization


19,649



12,632Stock based compensation


238,300



295,844(Increase) Decrease in:Accounts Receivable


64,156



(137,605
)Prepaid Expense


(222,974
)


24,506Security Deposit


(14,684
)


(17,540
)Increase (Decrease) in:Accounts payable and accrued expenses


174,957



261,011Deferred revenue


281,049



-Accrued interest payable


2,692



2,692Net Cash Provided by Operating Activities


441,226



1,238,500Cash Flows From Investing Activities:Purchase of Fixed Assets and Domain Name


(60,135
)


(27,289
)Net Cash Used In Investing Activities


(60,135
)


(27,289
)Net Cash Provided By Financing Activities


-



-Net Increase (Decrease) in Cash


381,091



1,211,211Cash at Beginning of Period


1,529,354



318,143Cash at End of Period

$
1,910,445


$
1,529,354Supplemental disclosure of cash flow information:Cash paid for interest

$
2,112


$
3,411Cash paid for taxes

$
200,680


$
64,359




Supplemental disclosure of non-cash investing and financing activities:45,000 shares of common stock were issued during the period for a domain name with a fair value of $14,850.








F-5




SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008


NOTE 1     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND ORGANIZATION
 
 (A) Organization
  Snap Interactive, Inc. (“the Company”) was incorporated under the laws of the State of Delaware on July 19, 2005.  eTwine, Inc. was incorporated under the laws of the State of New York on May 7, 2004.
  The Company was organized to operate an online dating and social community website that is proactive in understanding the singles environment.
  (B) Principles of Consolidation
 
 The accompanying 2009 and 2008 consolidated financial statements include the accounts of Snap Interactive, Inc., its 100% owned subsidiaries eTwine, Inc and Snap Mobile Limited.   Snap Mobile Limited is a United Kingdom Corporation, and was incorporated on June 10, 2009.  All intercompany accounts have been eliminated in the consolidation.
 
 (C) Use of Estimates
 
 In preparing financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and revenues and expenses during the reported period.  Actual results could differ from those estimates.
 
 (D) Cash and Cash Equivalents
 
 For purposes of the cash flow statements, the Company considers all highly liquid investments with original maturities of three months or less at the time of purchase to be cash equivalents.
 
 (E) Income Taxes
 
 The Company accounts for income taxes under the FASB Accounting Standards Codification No. 740, Income Taxes.  Under FASB Accounting Standards Codification No. 740, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  Under FASB Accounting Standards Codification No. 740, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
  F-6
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  Years Ended December 31,2009


2008Deferred tax liability:Property and Equipment

$
3,225


$
5,500Deferred tax assetStock Options for Services


(398,771
)


(337,937
)Valuation allowance


398,771



337,937Net deferred tax asset


-



-Net deferred tax liability

$
3,225


$
5,500The deferred tax liability results primarily from the use of accelerated methods of depreciation of equipment for tax purposes.The valuation allowance was established to reduce the deferred tax asset to the amount that will more likely than not berealized. This reduction is necessary due to the use of the prior year's net operating loss carryovers and the uncertaintyof the exercising of the outstanding stock options. The net change in the valuation allowance for the year endedDecember 31, 2009 was an increase of $60,834.The components of income tax expense related to continuing operations are as follows:2009



2008FederalCurrent

$
30,587


$
102,300Deferred


2,275



4,20032,862



106,500State and LocalCurrent


10,691



32,300Deferred


7,430



1,30018,121



33,600$
50,983


$
140,100The Company's income tax expense differed from the statutory rates (federal 34% and state 10.9%) as follows:Years Ended December 31,2009



2008Statutory rate applied to earnings (loss) before income taxes:

$
(22,413
)

$
342,061Increase (decrease) in income taxes resulting from:State income taxes


(6,652
)


33,600Change in deferred tax asset valuation allowance


-



46,991Utilization of net operating loss carryforward


-



(257,638
)Other Non Deductible Expenses


80,048



(24,914
)Income Tax Expense

$
50,983


$
140,100
  F-7
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  (F) Property and Equipment
 
 The Company values property and equipment at cost and depreciates these assets using the straight-line method over their expected useful life. The Company uses a three year life for software, website costs and leasehold improvements and five year life for computer equipment.
 
 In accordance with FASB Accounting Standards Codification No. 360, Property, Plant and Equipment, the Company carries long-lived assets at the lower of the carrying amount or fair value. Impairment is evaluated by estimating future undiscounted cash flows expected to result from the use of the asset and its eventual disposition. If the sum of the expected undiscounted future cash flow is less than the carrying amount of the assets, an impairment loss is recognized. Fair value, for purposes of calculating impairment, is measured based on estimated future cash flows, discounted at a market rate of interest.
 
 There were no impairment losses recorded during the year ended December 31, 2009 and 2008, respectively.
 
 (G) Intangible Assets
 
 In accordance with Statement FASB Accounting Standards Codification No. 350, Intangibles, Goodwill and Other, requires that intangible assets with a finite life are amortized over its life and requires that goodwill and intangible assets be reviewed for impairment annually, or more frequently if impairment indicators arise.
 
 (H) Stock-Based Compensation
 
 In December 2004, the FASB issued FASB Accounting Standards Codification No. 718, Compensation – Stock Compensation.  Under FASB Accounting Standards Codification No. 718, companies are required to measure the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. Share-based compensation arrangements include stock options, restricted share plans, performance-based awards, share appreciation rights and employee share purchase plans.  As such, compensation cost is measured on the date of grant at their fair value.  Such compensation amounts, if any, are amortized over the respective vesting periods of the option grant.  The Company applies this statement prospectively.
 
 Equity instruments (“instruments”) issued to other than employees are recorded on the basis of the fair value of the instruments, as required by FASB Accounting Standards Codification No. 718.  FASB Accounting Standards Codification No. 505, Equity Based Payments to Non-Employeesdefines the measurement date and recognition period for such instruments.  In general, the measurement date is when either a (a) performance commitment, as defined, is reached or (b) the earlier of (i) the non-employee performance is complete or (ii) the instruments are vested. The measured value related to the instruments is recognized over a period based on the facts and circumstances of each particular grant as defined in the FASB Accounting Standards Codification.
 
 (I) Business Segments
 
 The Company operates in one segment and therefore segment information is not presented.
  F-8
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  (J) Income/(Loss)Per Share
 
 Basic income per common share is computed based upon the weighted average common shares outstanding as defined by FASB Accounting Standards Codification No. 260, Earnings Per Share.
 
 Diluted income per share includes the dilutive effects of stock options, warrants, and stock equivalents.  To the extent stock options, warrants, stock equivalents and warrants are anti-dilutive, they are excluded from the calculation of diluted income per share.  For the year ended December 31, 2008 the 8,190,000 shares issuable upon the exercise of stock options and warrants were not included in the computation of income per share because their inclusion is anti-dilutive.  For year ended December 31, 2009, 10,350,000 shares issuable upon the exercise of stock options and warrants were not included in the computation of diluted loss per share because their inclusion is anti-dilutive.
 
 F-9
 
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  For the

For theyearended

yearendedDecember 31 , 2009

December 31, 2008Net income (loss) for the period

$
(101,919)


$
796,960Weighted average number of shares outstanding


32,479,746



31,262,040Basic earnings per share

$
(0.00)


$
0.03
 
 The following table sets for the computation of diluted earnings per share:
 
 For the


For theyearended


yearendedDecember 31, 2009


December 31, 2008Net income (loss) for the period









$
(101,919)


$
796,960Add: Adjustment for interest on 6% convertible notes










-



2,729Adjusted net income (loss)









$
(101,919)


$
799,689Weighted average number of shares outstanding










32,479,746



31,262,040Add: Weighted Average shares assumed to be issued upon conversion of 6% convertible notes as of the date of issuance










-



525,555Dilutive Warrants and options as of beginning of period










-



2,100,000Weighted average number of common and common equivalent shares










32,479,746



33,887,595Diluted earnings(loss) per share









$
(0.00)


$
0.02
  F-10
 
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  (K) Fair Value of Financial Instruments
 
 The carrying amounts reported in the balance sheet for accounts receivable, accounts payable, advances from stockholder and notes payable approximate fair value based on the short-term maturity of these instruments.
 
 (L) Research and Development
 
 The Company has adopted the provisions of FASB Accounting Standards Codification No. 350, Intangibles – Goodwill & Other.  Costs incurred in the planning stage of a website are expensed as research and development while costs incurred in the development stage are capitalized and amortized over the life of the asset, estimated to be five years.  Expenses subsequent to the launch have been expensed as research and development expenses.
 
 (M) Concentration of Credit Risk
 
 At December 31, 2009, 31.72% of sales earned were due from Customer A (See Note 8) and 34.16% were due from Customer B.
 
 At December 31, 2009, 44.21% of Accounts Receivable is due from Customer A (See Note 8) and 45.12% are due from Customer B.
 
 At December 31, 2008, 21.01% of sales earned were due from Customer A, 14.51% were due from Customer B, 11.77% were due from Customer C, and 10.43% were due from Customer D.
 
 At December 31, 2008 50.31% of Accounts Receivable are due from Customer C, 16.12% are due from Customer A and 23.75% are due from Customer B.
 
 The Company at times has cash in banks in excess of FDIC insurance limits. The Company had approximately $593,430 in excess of FDIC insurance limits as of December 31, 2009.
 
 (N) Revenue Recognition
 
 The Company recognizes revenue on arrangements in accordance with FASB Accounting Standards Codification No. 605, Revenue Recognition.  In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability is reasonably assured.
 
 The Company has multiple revenue streams: advertisements, subscriptions, and the sale of points.
 
 F-11
 
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  The Company recognizes advertising revenue as earned on a click-through, impression, andregistration/subscription basis.  When a user clicks an advertisement (“CPC basis”), views anadvertisement impression (“CPM basis”), or registers for an external website via an advertisementclicked on through the Company’s applications (“CPA basis”), or purchases “points” or completes an offer to subscribe to premium features on the Company’s applications, the contract amount is recognized as revenue.
 The Company recognizes revenue from monthly premium subscription fees in the month in which the services are used. Revenues are presented net of refunds, credits and known credit card chargebacks.   Subscriptions are currently offered in durations of varying length from one month to six months.
 
 The Company recognizes revenue from the direct sale of "points" over two months.  Points can be used in exchange for premium features on products.
 
 (O) Cost of Revenue
 
 Cost of revenues includes the expenses associated with the operation of data centers, including labor, consulting, hosting, server and web design and programming expenses.
 
 (Q) Reclassification
 
 Certain amounts from prior periods have been reclassified to conform to the current period presentation.
 
 (S) Advertising
 
 Advertising and marketing costs are expensed as incurred.  Advertising expense was $306,140 and $12,316 for the year ended December 31, 2009 and 2008, respectively.
 
 F-12
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  (T) Recent Accounting Pronouncements
 
 In May 2009, the FASB issued FASB Accounting Standards Codification No. 855, Subsequent Events. FASB Accounting Standards Codification No. 855 establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. FASB Accounting Standards Codification No. 855 sets forth (1) The period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, (2) The circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements and (3) The disclosures that an entity should make about events or transactions that occurred after the balance sheet date. FASB Accounting Standards Codification No. 855 is effective for interim or annual financial periods ending after September 15, 2009. The adoption of this FASB Accounting Standards Codification did not have a material effect on the Company’s financial statements.
 
 In June 2009, the FASB issued FASB Accounting Standards Codification No. 860, Transfers and Servicing. FASB Accounting Standards Codification No. 860 improves the relevance, representational faithfulness, and comparability of the information that a reporting entity provides in its financial statements about a transfer of financial assets; the effects of a transfer on its financial position, financial performance, and cash flows; and a transferor’s continuing involvement, if any, in transferred financial assets. FASB Accounting Standards Codification No. 860 is effective as of the beginning of each reporting entity’s first annual reporting period that begins after November 15, 2009, for interim periods within that first annual reporting period and for interim and annual reporting periods thereafter. The Company is evaluating the impact the adoption that FASB Accounting Standards Codification No. 860 will have on its financial statements.
 
 In June 2009, the FASB issued FASB Accounting Standards Codification No. 810, Consolidation. FASB Accounting Standards Codification No. 810 improves financial reporting by enterprises involved with variable interest entities. FASB Accounting Standards Codification No. 810 is effective as of the beginning of each reporting entity’s first annual reporting period that begins after November 15, 2009, for interim periods within that first annual reporting period, and for interim and annual reporting periods thereafter. The Company is evaluating the impact the adoption of FASB Accounting Standards Codification No. 810 will have on its financial statements.
 
 In June 2009, the FASB issued FASB Accounting Standards Codification No. 105, GAAP The FASB Accounting Standards Codification (“Codification”) will be the single source of authoritative nongovernmental U.S. generally accepted accounting principles. Rules and interpretive releases of the SEC under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants. FASB Accounting Standards Codification No. 105 is effective for interim and annual periods ending after September 15, 2009. All existing accounting standards are superseded as described in FASB Accounting Standards Codification No. 105. All other accounting literature not included in the Codification is nonauthoritative. The adoption of the Codification did not have a significant impact on the Company’s financial statements.
 
 F-13
 
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
 
 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
 DECEMBER 31, 2009 AND 2008
  NOTE 2PROPERTY AND EQUIPMENT
 
 At December 31, 2009 and December 31, 2008 property, equipment and intangible assets is as follows:
 
 As of

December 31,

2009


As of

December 31, 2008Computer/Equipment and Furniture

$
81,187


$
31,142Website Domain Name


24,938



-Software


1,353



1,353Website Costs


40,500



40,500Less Accumulated Depreciation and Amortization


(61,345
)


(41,698
)Total Property and Equipment

$
86,633


$
31,297
 
 Depreciation and amortization expense for the years ended December 31, 2009 and 2008 was $19,649, and $12,631, respectively.
 
 Estimated future amortization and depreciation of intangible and tangible assets is as follows:
 
 Year

Amount2010


17,0812011


16,2652012


14,5202013


11,3912014 and thereafter


27,376$
86,633
 
 
 NOTE 3     STOCKHOLDERS’ EQUITY
 
 (A)   Common Stock Issued for Services
 
 During 2009, the Company issued 482,784 shares of common stock as compensation pursuant to agreements with a fair value totaling $114,693. To date, $100,336 is recorded as compensation expense and $14,357 is recorded as deferred compensation.
 
 During 2009, the Company has authorized the issuance of 720,000 shares of common stock as compensation pursuant to agreements with a fair value totaling $154,885. To date, $67,079 has been recognized as compensation expense.
 
 On January 15, 2009, the Company issued 45,000 shares of Company’s common stock, having a fair value of $14,850 on the grant date and $10,000 in exchange for the purchase of a website domain name.
 
 F-14
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  During 2008, the Company issued 349,500 shares of common stock as compensation pursuant to agreements with a fair value totaling $93,031. As of December 31, 2008, $60,747 is recorded as compensation expense and $32,284 is recorded as deferred compensation.
 
 During 2008, the Company has authorized the issuance of 450,000 shares of common stock as compensation pursuant to agreements with a fair value totaling $122,750. As of December 31, 2008, $70,634 has been recognized as compensation expense.
 
 During 2008, the Company issued 750,000 shares of common stock to an officer for professional services rendered having a fair value of $50,000 based upon fair value on the date of grant.
 
 (B)  Stock Options and Warrants Issued for Services
 
 The following tables summarize all stock option and warrant grants to employees and consultants for the years ended December 31, 2009 and 2008, and the related changes during these periods are presented below.
 
 F-15
 
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  Number of Options


Weighted Average Exercise PriceStock OptionsBalance at December 31, 2007


8,400,000


$Granted


1,140,000


$ExercisedForfeitedBalance at December 31, 2008


9,540,000Granted


150,000Exercised


-Forfeited


(90,000
)Balance at December 31, 2009


9,600,000Options Exercisable at December 31, 2009


9,015,000


$
0.30Weighted Average Fair Value of Options Granted During 2009





$
0.08
 
 Of the total options granted, 9,015,000 are fully vested, exercisable and non-forfeitable.
 
 The following table summarizes information about stock options and warrants for the Company as of December 31, 2009 and December 31, 2008:
 
 2009 Options Outstanding


Options ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2009


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2009


Weighted Average Exercise Price$
0.00-0.13



4,650,000



4


$
0.13



4,500,000


$
0.13$
0.17 - 1.00



4,950,000



2.26


$
0.48



4,515,000


$
0.47
  2008 Options Outstanding


Options ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2008


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2008


Weighted Average Exercise Price$
0.00-0.13



4,500,000



3.95


$
0.13



4,500,000


$
0.13$
0.17 - 1.00



5,040,000



3.68


$
0.49



4,080,000


$
0.44
  F-16
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  2009 Warrants Outstanding


Warrants ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2009


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2009


Weighted Average Exercise Price$
0.40



750,000



0. 53


$
0.40



750,000


$
0.40
 
 2008 Warrants Outstanding


Warrants ExercisableRange of Exercise Price


Number

Outstanding at

December 31, 2008


Weighted Average Remaining Contractual Life


Weighted Average Exercise Price


Number

Exercisable at

December 31, 2008


Weighted Average Exercise Price$
0.40



750,000



1.53


$
0.40



750,000


$
0.40
 
 
 (C) Stock Split
  On January 12, 2010, the Company’s Board of Directors declared a three –for-one forward stock split effective to stockholders of record on January 14, 2010.  Per share and weighted average amounts have been retroactively restated in the accompanying financial statements and related notes to reflect this stock split (See Note 8).
  NOTE 4     CONVERTIBLE NOTES PAYABLE – RELATED PARTY
 
 On December 29, 2005, $92,648 of stockholder advances were converted into an unsecured convertible note payable, due December 31, 2008 (extended to December 31, 2010) and bearing interest at a rate of 6% per annum. All debt can be converted at the rate of $0.25 per share for each $1 of debt.  The cash offering price at that time was $0.25 and therefore there was no beneficial conversion feature on the note as the market price and conversion price were equivalent.  During 2006, the stockholder exchanged $7,300 of the note payable in full payment of a subscription receivable.  On March 27, 2007, a stockholder converted additional debt totaling $50,000 in exchange for 600,000 shares of common stock.  The fair value of the common stock was $0.25 per share based upon the terms of the convertible note entered into on December 29, 2005.  Accordingly, no gain or loss is recognized in this transaction. At December 31, 2009, the Company had a remaining balance due of $35,348.
 
 On March 1, 2007, $10,138 of the stockholder advances were converted into an unsecured convertible note payable, due March 1, 2010 and bearing interest at a rate of 6% per annum.  All debt can be converted at the rate of $0.30 per share for each $1 of debt.  There was no beneficial conversion recognized on the conversion.  At December 31, 2009 the Company had a remaining balance due March 1, 2010 of $10,138.
 
 F-17
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  NOTE 5     SETTLEMENT PAYABLE
 
 On January 5, 2008 the Company entered into an agreement with a service provider requiring a total payment of $97,000. $25,000 was paid on January 5, 2008 the remaining $72,000 is payable in 36 monthly installments with imputed interest at a rate of 6% starting January 5, 2008.
 
 NOTE 6     COMMITMENTS
 
 (A) Employment Agreements
 
 In January and February 2009, the Company entered into various agreements with several employees whereby the company is required to issue up to 300,000 shares of the Company’s common stock in various increments over the following two years subject to conditions including continued employment with the Company at the time of issuance.
 
 On October 12, 2009, the Company authorized the issuance of 30,000 shares of common stock to be issued in 2010 and 2011 as compensation pursuant to the terms of an agreement, having a fair value of $3,500 subject to certain terms and vesting requirements being met during that time period.
 
 The company has entered into Employment Agreements with employees for various terms through June 30, 2011 requiring a total commitment of salaries and bonuses totaling $300,875.  The agreements also call for the employees to receive health benefits as well as various stock and option awards (See Note 3(A) and (B)).
  On December 1, 2007 the Company entered into a one year employment agreement with its co-founder. As compensation for services received, the Company is required to issue 300,000 shares of common stock, an option to purchase 3,000,000 shares and annual compensation of $160,000 a year beginning January 2008 with annual bonus and salary increases determined by the Company.  The agreement also calls for the employee to receive health benefits, monthly membership for a health and fitness facility as well as a complete annual physical.  In addition, upon a change in control of the Company, the employee will receive severance payments equal to the remaining amounts due under the employment agreement plus a minimum of two years base compensation, plus any prorated share of incentive compensation and stock options associated with any signing bonus, plus health benefits up to two years and up to $50,000 in job search costs.  On October 10, 2008, the Company issued 750,000 shares of common stock for professional services rendered having a fair value of $50,000 on the date of grant.  The Company also issued a $35,000 cash bonus for the year ended December 31, 2009 and a $25,000 bonus for the year ending December 31, 2008.  As of January 1, 2010 the employment agreement has not been extended, however the employment relationship had continued under the same terms with an annual compensation of $180,000. Beginning February 28, 2009 the co-founder receives $750 per month as a transportation allowance. (See Note 3(A)).
 On December 13, 2006 the Company executed an employment agreement with its President and CEO.  The term ceases December 1, 2007 but it was renewed for a period of one additional year through December 1, 2008.  As compensation for services, the President will receive annual compensation of $160,000 a year beginning January 1, 2008.  The agreement also calls for the employee to receive health benefits, monthly membership for a health and fitness facility as well as a complete annual physical.  In addition, upon a change in control of the Company, the employee will receive severance payments equal to the remaining amounts due under the employment agreement plus a minimum of two years base compensation, plus any prorated share of incentive compensation and stock options associated with any signing bonus, plus health benefits up to two years and up to $50,000 in job search costs.  For the years ended December 31, 2009 and December 31, 2008 a $100,000 cash year-end bonus has been issued for each year. As of January 1, 2010 the employment agreement has not been extended, however the employment relationship had continued under the same terms with an annual compensation of $210,000.
 F-18
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
 (B) Consulting Agreements
 
 On March 19, 2009, the Company entered into a one year agreement with an unrelated third party to provide advertising management services. In exchange for the services provided the Company will pay a fee on a CPM (Cost Per Thousand Impressions) basis for each advertisement passing through the third party’s computer server
 
 On January 21, 2009, the Company entered into a one year consulting agreement with an unrelated third party to provide computer consulting services.  In exchange for the services provided the Company issued 15,000 shares of common stock for consulting services having a fair value of $4,950 based upon fair value on the date of grant.   As of December 31, 2009 $3,712 is recorded as consulting expense and $478 is recorded as deferred compensation (See Note (3(B)).
 
 On September 11, 2008, the Company entered into a one year consulting agreement with an unrelated third party to provide legal services.  In exchange for the services provided the Company was required to issue 150,000 shares of the Company’s common stock.
 
 F-19
 
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  On September 4, 2008, the Company entered into a one year consulting agreement with an unrelated third party to provide professional services.  In exchange for the services provided the Company was required to issue 126,000 shares of the Company’s common stock on a monthly basis of 10,500 shares per month and a monthly payment of $3,000 for September through November increasing to $7,500 per month for December 2008 through August 2009.  In addition, upon satisfactory performance of services for the initial three month period the Company was to issue 54,000 shares of stock or a cash payment of $13,500. The additional payment was to be issued no later than December 31, 2008.  Effective, December 3, 2008 the terms of the original agreement were modified.  The Company made a one-time payment of $5,000 and issued 45,000 shares of the Company’s common stock representing full satisfaction of the additional payment required.  The term of the agreement was then amended from December 4, 2008 through March 3, 2009 to reflect a revised monthly fee of $5,000 and 31,500 shares issued in equal monthly installments of 10,500 shares.  The agreement subsequently continued on a month to month basis and was terminated effective on August 3, 2009 with no further payment due.
 
 Effective January 9, 2008, the Company entered into a consulting agreement with an unrelated third party to provide marketing and advertising services.  In exchange for consulting services the Company granted an option to purchase 30,000 shares of the Company’s common stock at an exercise price of $0.33.  These options vest immediately and have an expiration date of 3 years (See Note 3(B)).
 
 (C) Operating Lease Agreements
 
 On February 25, 2009 the Company executed a three-year non-cancelable operating lease for its new corporate office space. The lease began on April 1, 2009 and expires on March 31, 2012.  Total base rent due during the term of the lease is $313,680.
 
 Future minimum annual rental payments are as follows:
 
 Year 1

$
103,890Year 2


106,500Year 3


26,970Total future minimum lease payments

$
237,360
 
 
 On April 4, 2008, the Company executed a two-year non-cancelable operating lease for its office space. The lease began on May 1, 2008 and expires on April 30, 2010 at a monthly rent of $5,083.   Subsequent to the Company’s move to the new corporate location, this space was subleased for a lease term beginning May 1, 2009 and expiring April 30, 2010 for a total base rent of $29,000 during the term of the sublease.  Following expiration on April 30, 2010 the Company does not anticipate renewing or extending its lease at this location.
 
 Rent expense for the years ending December 31, 2009 and 2008 were $138,762 and $73,332, resepectively.
  F-20
 
 SNAP INTERACTIVE, INC. AND SUBSIDIARIES
 
 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
 DECEMBER 31, 2009 AND 2008
  (D)  Financial Consulting
 
 On December 28, 2009, we entered into a one year agreement with a firm to serve as our financial advisor on certain transactions. Pursuant to this Agreement, a $50,000 non-refundable cash retainer fee was paid.  In addition the firm will also receive a standard fee based on a formula that includes cash and warrants in the event of a successful transaction.
 
 
 NOTE 7     RELATED PARTY TRANSACTIONS
 
 On December 1, 2007 the Company entered into a one year employment agreement with an executive.  As compensation for services received the Company is required to issue 300,000 shares of common stock, an option to purchase 3,000,000 shares and an annual compensation of $160,000 per year beginning January 2008. As of December 31, 2009 the employment agreement has not been extended, however the employment relationship has continued under the same terms with an annual compensation of $175,000 for the year 2009.  Effective January 1, 2010 annual compensation increased to $180,000.
  On December 29, 2005, $92,648 of stockholder advances were converted into an unsecured convertible note payable, due December 31, 2008 and bearing interest at a rate of 6% per annum. Effective December 15, 2008, the note was extended to December 31, 2009.  All debt can be converted at the rate of $0.08 per share for each $1 of debt.  The cash offering price at that time was $0.08 and therefore there was no beneficial conversion feature on the note as the market price and conversion price were equivalent.  During 2006, the stockholder exchanged $7,300 of the note payable in full payment of a subscription receivable.  On March 27, 2007, a stockholder converted additional debt totaling $50,000 in exchange for 600,000 shares of common stock.  The fair value of the common stock was $0.08 per share based upon the terms of the convertible note entered into on December 29, 2005.  Accordingly, no gain or loss is recognized in this transaction. At December 31, 2009, the Company had a remaining balance due of $35,348.
 
 On March 1, 2007, $10,138 of the stockholder advances were converted into an unsecured convertible note payable, due March 1, 2010 and bearing interest at a rate of 6% per annum.  All debt can be converted at the rate of $0.30 per share for each $1 of debt.  There was no beneficial conversion recognized on the conversion.  At December 31, 2009, the Company had a remaining balance due March 1, 2010 of $10,138.
 
 NOTE8SUBSEQUENTEVENTS
  On January 1, 2010 as part of an amendment to the employment agreement with its co-founder the Company issued 300,000 of common stock and the co-founder forfeited the rights to the stock options previously granted in exchange for the services to be provided.  The restricted common stock will vest upon the earlier of 3 years or in the event that there is a change in control of the Company due to reorganization, merger, consolidation, or sale of the Company.  The amendment also provided for routine indemnification against any action or suit brought against him as a result of the performance of his job duties.
  F-21
  SNAP INTERACTIVE, INC. AND SUBSIDIARIES
  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
  DECEMBER 31, 2009 AND 2008
  On January 12, 2010, the Company’s Board of Directors declared a three –for-one forward stock split effective to stockholders of record on January 14, 2010.  Per share and weighted average amounts have been retroactively restated in the accompanying financial statements and related notes to reflect this stock split (See Note 3(C)).
  On February 1, 2010, the Company entered into a one year consulting agreement with an unrelated third party to provide legal services.  In exchange for the services provided the Company was required to issue 300,000 shares of the Company’s common stock.
 
 Effective February 16, 2010, the Company does not anticipate receiving advertising revenue from one of its customers which represented 31.72% of sales and 44.21% of accounts receivable for the year ended December 31, 2009 (See Note 1(M)).
  In March 2010 an amendment to its President and CEO’s employment agreement was signed which called for routine indemnification against any action or suit brought against him as a result of the performance of his job duties.




F-22




Item 9.           CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE





None.





Item 9A(T).   CONTROLS AND PROCEDURES





Evaluation of Disclosure Controls and Procedures





Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”) (the Company’s principal financial and accounting officer), of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s CEO and CFO concluded that the Company’s disclosure controls and procedures are effective to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure.





Management's Annual Report on Internal Control Over Financial Reporting.





The management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting for the Company.  Our internal control system was designed to, in general, provide reasonable assurance to the Company’s management and board regarding the preparation and fair presentation of published financial statements, but because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.





Our management assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2009.  The framework used by management in making that assessment was the criteria set forth in the document entitled “ Internal Control – Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on that assessment, our management has determined that as of December 31, 2009, the Company’s internal control over financial reporting was effective for the purposes for which it is intended.





This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management's report in this annual report.





Changes in Internal Control over Financial Reporting





No change in our system of internal control over financial reporting occurred during the period covered by this report, fourth quarter of the fiscal year ended December 31, 2009 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.





PART III





Item 10.        DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS: COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT





Our sole executive officer’s and director’s and his respective age as of March 312010 are as follows:





NAME
AGE
POSITIONClifford Lerner
32
President, Chief Executive Officer, Chief Financial Officer, Chairman





Set forth below is a brief description of the background and business experience of our sole executive officer and director for the past five years.





12





CLIFFORD LERNER is our President and Chief Executive Officer as well as Chairman of our Board of Directors. Prior to joining us in 2005, Clifford spent his professional career from 2000 to 2005 at Lehman Brothers Inc. as an Analyst in its Equities division. Clifford worked as an Analyst in the Product Management Group where his duties involved helping to coordinate the morning and afternoon equity research calls. He received his undergraduate degree from Cornell University in 2000 where he majored in Applied Economics & Business Management.





Term of Office





Our sole director was appointed for a one-year term to hold office until the next annual general meeting of our shareholders or until removed from office in accordance with our bylaws. Our sole officer was appointed by our board of directors and holds office until removed by the board





Current Issues and Future Management Expectations





No board audit committee has been formed as of the filing of this Annual Report.





Compliance with Section 16(A) Of the Exchange Act.





Section 16(a) of the Exchange Act requires the Company’s officers and directors, and persons who beneficially own more than 10% of a registered class of the Company’s equity securities, to file reports of ownership and changes in ownership with the Securities and Exchange Commission and are required to furnish copies to the Company. To the best of the Company’s knowledge, any reports required to be filed were timely filed in fiscal year ended December 31, 2009.





Code of Ethics





We have adopted a Code of Ethics applicable to our Chief Executive Officer and Chief Financial Officer. This Code of Ethics is previously filed as an exhibit with our December 31, 2008 Form 10-K filed with the SEC on March 25, 2009.


Item 11.         EXECUTIVE COMPENSATION





The following summary compensation table sets forth all compensation awarded to, earned by, or paid to the named executive officer during the years ended December 31, 2009, 2008, and 2007 in all capacities for the accounts of our executive, including the Chief Executive Officer (CEO) and Chief Financial Officer (CFO):





SUMMARY COMPENSATION TABLE





Name and Principal Position
Year

Salary

($)


Bonus

($)

Stock

Awards

($)

Option Awards

($)

Non-Equity Incentive Plan Compensation ($)

Non-Qualified Deferred Compensation Earnings

($)

(1)

All Other Compensation

($)

Totals

($)Clifford Lerner,
2009

$
200,000

$
100,000


0

0


0

0

0

$
300,000President,
2008

$
160,000

$
106,154


0

0


0

0

0

$
266,154CEO, and CFO
2007

$
0

$
30,000


0

0


0

0

0

$
30,000Darrell  Lerner,
2009

$
175,000

$
35,000


0

0


0

0
$
8,250

$
218,250Co-Founder
2008

$
160,000

$
25,000

$
50,000

0


0

0

0

$
235,0002007

$
0

$
0

$
72,000
$
305,150


0

0

0

$
329,150





1Beginning February 2009 the co-founder receives $750 per month as a transportation allowance.


13





Outstanding Equity Awards at Fiscal Year-End.





Pursuant to his 2006 employment agreement with us, we granted to Clifford Lerner options to purchase four million five hundred thousand shares of the Company’s Common Stock at a price of $0.13, such options to expire in 2012.  The options vested immediately and we recorded compensation expense of $365,250, with an offsetting credit to additional paid in capital.  We have valued these options at their fair value using the Black-Scholes option pricing method.  The assumptions used were as follows:





Expected life
2 yearsExpected volatility
71.86%Risk free interest rate
4.86%Expected dividends
0%


On December 1, 2007, the Company executed an employment agreement with its co-founder.  The term ceases December 1, 2008,  there is an automatic option to extend the agreement for a period of three additional years.  Pursuant to the terms of the agreement, the individual will receive 3,000,000 options of the Company having an exercise price of $0.23 and $0.50 per share.  The options vest immediately and the Company recorded compensation expense of $305,150, with an offsetting credit to additional paid in capital.  The Company has valued these options at their fair value using the Black-Scholes option pricing method.  The assumptions used were as follows:


Expected life
1 yearExpected volatility
141.34%Risk free interest rate
3.31%Expected dividends
0%




TherewerenostockoptionsexercisedduringperiodendingDecember 31, 2009 or through March 12,2010bytheexecutiveofficersnamedintheSummaryCompensationTable.




In March 2010 an amendment to the Co-Founder’s employment agreement was signed which cancelled the 3,000,000 options awarded on December 1, 2007 in return for the issuance of 300,000 shares of restricted common stock which will vest upon the earlier of 3 years or in the event that there is a change in control of the Company due to reorganization, merger, consolidation, or sale of the Company.  The amendment also provided for routine indemnification against any action or suit brought against him as a result of the performance of his job duties.


Long-Term Incentive Plan (“LTIP”) Awards Table. There were no awards made to a named executive officer in the last completed fiscal year under any LTIP




Compensation ofDirectors





Directors are permitted to receive fixed fees and other compensation for their services as directors. The Board of Directors has the authority to fix the compensation of directors. No amounts have been paid to, or accrued to, directors in such capacity.





14





Employment Agreements





On December 1, 2007 the Company entered into a one year employment agreement with its co-founder. As compensation for services received, the Company is required to issue 300,000 shares of common stock, an option to purchase 3,000,000 shares and annual compensation of $160,000 a year beginning January 2008 with annual bonus and salary increases determined by the Company.  The agreement also calls for the employee to receive health benefits, monthly membership for a health and fitness facility as well as a complete annual physical.  In addition, upon a change in control of the Company, the employee will receive severance payments equal to the remaining amounts due under the employment agreement plus a minimum of two years base compensation, plus any prorated share of incentive compensation and stock options associated with any signing bonus, plus health benefits up to two years and up to $50,000 in job search costs.  On October 10, 2008, the Company issued 750,000 shares of common stock for professional services rendered having a fair value of $50,000 on the date of grant.  The Company also issued a $35,000 cash bonus for the year ended December 31, 2009.  As of January 1, 2010 the employment agreement has not been extended, however the employment relationship had continued under the same terms with an annual compensation of $180,000. Beginning February 28, 2009 the co-founder receives $750 per month as a transportation allowance. (See Note 3(A)).





On December 13, 2006 the Company executed an employment agreement with its President and CEO.  The term ceases December 1, 2007 but it was renewed for a period of one additional year through December 1, 2008.  As compensation for services, the President will receive annual compensation of $160,000 a year beginning January 1, 2008.  The agreement also calls for the employee to receive health benefits, monthly membership for a health and fitness facility as well as a complete annual physical.  In addition, upon a change in control of the Company, the employee will receive severance payments equal to the remaining amounts due under the employment agreement plus a minimum of two years base compensation, plus any prorated share of incentive compensation and stock options associated with any signing bonus, plus health benefits up to two years and up to $50,000 in job search costs.  For the year ended December 31, 2009 a $100,000 cash year-end bonus has been issued. As of December 31, 2009 the employment agreement has not been extended, however the employment relationship had continued under the same terms with an annual compensation of $210,000.





Subsequent Event





In March 2010 an amendment to the Co-Founder’s employment agreement was signed which cancelled the 3,000,000 options awarded on December 1, 2007 in return for the issuance of 300,000 shares of restricted common stock which will vest upon the earlier of 3 years or in the event that there is a change in control of the Company due to reorganization, merger, consolidation, or sale of the Company.  The amendment also provided for routine indemnification against any action or suit brought against him as a result of the performance of his job duties.




In March 2010 an amendment to its President and CEO’s employment agreement was signed which called for routine indemnification against any action or suit brought against him as a result of the performance of his job duties.





Item 12.        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT





The following table provides the names and addresses of each person known to us to own more than 5% of our outstanding shares of common stock as of March 31, 2010 and by the officers and directors, individually and as a group. Except as otherwise indicated, all shares are owned directly.





Title of Class
Name and Address

of Beneficial Owner
Amount and Nature

of Beneficial Owner
Percent of

Class (1)Common Stock
Clifford Lerner

363 7th Avenue, 13th Floor,

New York, NY 10001
21,000,000
63.20%Common Stock
All executive officers and directors as a group
21,000,000
63.20%





15





Item 13.        CERTAIN RELATIONSHIPS AND RELATED TRANSACTION, AND DIRECTOR INDEPENDENCE





On October 10, 2008, 750,000 shares of common stock were issued to an executive for compensation having a fair value of $50,000 based upon fair value on the date of grant.




Item 14.        PRINCIPAL ACCOUNTANT FEES AND SERVICES






16


Audit Fees





For the Company’s fiscal years ended December 31, 2009 and 2008, we were billed approximately $ 43,813 and $26,781 for professional services rendered for the audit and review of our financial statements.





Audit Related Fees





There were no fees for audit related services for the years ended December 31, 2009 and 2008.





Tax Fees





For our fiscal years ended December 31, 2009 and December 31, 2008, we were billed $3,775 and$1,231, respectively for professional services rendered for tax compliance, tax advice, and tax planning.





All Other Fees





The Company did not incur any other fees related to services rendered by our principal accountant for the fiscal years ended December 31, 2009 and 2008.





Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.





Effective May 6, 2003, the Securities and Exchange Commission adopted rules that require that before our auditor is engaged by us to render any auditing or permitted non-audit related service, the engagement be:





-approved by our audit committee; or





-entered into pursuant to pre-approval policies and procedures established by the audit committee, provided the policies and procedures are detailed as to the particular  service,  the  audit committee is informed of each service, and such policies and procedures do not include delegation of the audit committee's responsibilities to management.





We do not have an audit committee.  Our entire board of directors pre-approves all services provided by our independent auditors.





The pre-approval process has just been implemented in response to the new rules. Therefore, our board of directors does  not have  records of  what percentage of the above fees were pre-approved.  However, all of the above services and fees were reviewed and approved by the entire board of directors either before or after the respective services were rendered.





PART IV





Item 15.        EXHIBITS, FINANCIAL STATEMENT SCHEDULES.





a) Documents filed as part of this Annual Report





1. Consolidated Financial Statements





2. Financial Statement Schedules





3. Exhibits





14.1 Code of Ethics *
 
 31.1Rule 13a-14(a)/ 15d-14(a) Certification of Chief Executive Officer and Chief Financial Officer
 32.1  Section 1350 Certification of Chief Executive Officer and Chief Financial Officer
 
 * We have adopted a Code of Ethics applicable to our Chief Executive Officer and Chief Financial Officer. This Code of Ethics is previously filed as an exhibit with our December 31, 2008 Form 10-K filed with the SEC on March 25, 2009.


17








SIGNATURES





In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized.





Dated: March 31, 2010





By/s/Clifford Lerner


Clifford Lerner,


President, Chief Executive Officer,


Chief Financial Officer








In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.





Signature

Title

Date/s/ Clifford Lerner

President, Chief Executive Officer,

March 31, 2010Clifford Lerner

Chief Financial Officer