EXHIBIT 31: Rule 13a-14(a) Certification

I, Richard H. Miller, certify that:

           1.  I have reviewed this annual report on Form 10-KSB of Maui
General Store, Inc.;

           2.  Based on my knowledge, this  report does not contain any
untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period
covered by this report;

           3.   Based on my knowledge, the financial statements, and other
financial information included in this  report, fairly present in all
material respects the financial condition, results of operations and cash
flows of the small business issuer as of, and for, the periods presented in
this  report;

           4.  The small business issuer's other certifying officers and I
are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-14 and 15d-14) for the
small business issuer and have:

           a)  Designed such disclosure controls and procedures, or caused
such disclosure controls and procedures to be designed under our
supervision,  to ensure that material information relating to the small
business issuer, including its consolidated subsidiaries, is made known to
us by others within those entities, particularly during the period in which
this  report is being prepared;

           b)  Evaluated the effectiveness of the small business issuer's
disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and
procedures, as of the end of the period covered by this report based on
such evaluation; and

           c) Disclosed in this report any change in the small business
issuer's internal controls over financial reporting that occurred during
the small business issuer's most recent fiscal quarter (the small business
issuer's fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the
small business issuer's internal control over financial reporting; and

           5.  The small business issuer's other certifying officers and I
have disclosed, based on our most recent evaluation of internal controls
over financial reporting, to the small business issuer's auditors and the
audit committee of the small business issuer's board of directors (or
persons performing the equivalent functions):

           a)  All significant deficiencies and material weaknesses in the
design or operation of internal controls over financial reporting which are
reasonably likely to  adversely affect the small business issuer's ability
to record, process, summarize and report financial information; and

           b)  Any fraud, whether or not material, that involves management
or other employees who have a significant role in the small business
issuer's internal controls over financial reporting.

Date: March 28, 2005               /s/ Richard H. Miller
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                                   Richard H. Miller, Chief Executive Officer