Exhibit 10.23

CONSULTING AGREEMENT

THIS CONSULTING AGREEMENT (the "

WHEREAS, Consultant is in the business of
providing management consulting and advisory services; and

WHEREAS, The Company deems it to be in its
best interest to retain Consultant to provide consulting services to and for it
and Consultant desires to so provide such services;

NOW, WHEREFORE, in consideration of the mutual
promises and covenants set forth in this Agreement, the receipt and sufficiency
of which are hereby acknowledged, the parties hereto agree as follows:

1. For a period of 12 months, beginning on
November 06, 2008 (the "Consulting Period"), Consultant shall serve as an
independent consultant and advisor to the Company on matters relating to:

A. The structure,
management, and operation of the Company and its subsidiaries;

B. The business
dealings with outside entities, particularly with Chinese based media companies;

C. Assisting the
company, its auditor and accounting consultant on various accounting issues;

D. Assisting the
company to upgrade its listing to OTCBB or higher exchange;

E. Advising the
board to correct all historical issues, such as SEC and legal compliance,
listing requirement and other related subjects;

F. The
identification and negotiation of agreements with prospective joint venture and
strategic alliance partners inside China;

G. Seeking potential
acquisition targets for the company;

H. Seeking potential
Asia based institutional investors on behalf of the company.

2. During the Consulting period, the Company
shall be entitled to Consultant's services for reasonable times when and to the
extent reasonably requested by, and subject to the reasonable direction of, the
Company's Chairman & Chief Executive Officer, Mr. Yingsheng Li, and Executive
Director, Rocky Bin Li. It is understood that the Consultants services are not
exclusive to the Company and Consultant shall be free to perform services for
other persons or entities. However, the Consultant will notify the Company of
its performance of consulting services for any other person or entity that could
conflict with its obligations under this Agreement. Upon receiving such notice,
the Company may terminate this Agreement or consent to the Consultant's outside
consulting activities; failure to terminate this Agreement, within seven (7)
days of receipt of written notice of conflict, shall constitute the Client's
ongoing consent to the Consultant's outside consulting services.

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3. Consultant's services shall be rendered
from his office or home, or, at the Company's request, from the Company's
executive offices. Reasonable travel and living and other expenses necessarily
incurred by Consultant to render services at locations other than his office or
home or from the Company's offices, shall be reimbursed by the Company promptly
upon receipt of proper invoices and statements with regard to the nature and
amount of those expenses.

4. Consultant shall have no authority to bind
the Company by or obtain any obligation, agreement, promise, or representation
without first obtaining the written approval of the Chief Executive Officer of
the Company. Consultant shall not incur any liability on behalf of the Company
or in any way represent or bind the Company in any manner or thing whatsoever
and nothing herein shall be deemed to constitute either party the agent or
representative of the other. The Company shall indemnify and hold Consultant
harmless from and against any liability resulting from the performance of the
consulting services hereunder.

5. In consideration of Consultant's entering into this
Agreement, The Company has agreed to issue to Consultant on or before November,
5, 2008:

$6,000 cash retainer per month, OR 400,000
restricted shares of Company's Common Stock (the "Shares") payable in one lump
sum issuance at the beginning of the Consulting Period.

6. Consultant understands and agrees that he
is an independent contractor rather than an employee or agent of The Company.
Nothing contained herein shall be considered to create the relationship of
employer-employee between the parties to this Agreement. Consultant shall be
responsible for withholding, paying and reporting any and all required federal,
state or local income, employment and other taxes and charges. Consultant
understands and agrees that the Company will make no deduction from payments to
Consultant for federal or state tax withholdings, social security, unemployment,
worker's compensation or disability insurance.

7. It is acknowledged and agreed by the
Company that Consultant is not rendering legal advice or performing accounting
services, nor acting as an investment advisor or broker-dealer within the
meaning of applicable state and federal securities laws. It is further
acknowledged and agreed by the Company that that Consultant cannot guarantee the
results or effectiveness of any of the services rendered or to be rendered by
Consultant hereunder. Rather, Consultant shall use its best efforts to conduct
its services and affairs in a professional manner and in accordance with good
industry.

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8. It is understood and agreed that the
services of Consultant are unique and confidential in nature and neither
Consultant nor the Company shall delegate or assign all or any portion of his or
its required performance to any other individual, firm or entity, without the
other's written consent.

9. No waiver, amendment or modification of any
provision of this Agreement shall be effective unless in writing and signed by
both parties. This Agreement shall be binding upon and inure to the benefit of
the heirs, successors, permitted assigns and legal representatives of the
parties. This Agreement constitutes the entire agreement between the parties
concerning the subject matter hereof and supersedes all prior negotiations,
discussions and other agreements with respect to the subject matter hereof.

10. This Agreement shall be governed by and
interpreted in accordance with the laws of Peoples Republic of China. This
Agreement may be executed simultaneously in two or more counterparts, each of
which shall be deemed an original, but all of which taken together shall
constitute one and the same instrument. Execution and delivery of this Agreement
by exchange of facsimile copies bearing the facsimile signature of a party
hereto shall constitute a valid and binding execution and delivery of this
Agreement by such party. Such facsimile copies shall constitute enforceable
original documents. The undersigned signatories signing for The Company have
full authority to execute this Agreement on behalf of The Company and thus to
legally bind The Company to all of the terms hereof.

IN WITNESS WHEROF, this Agreement has been executed as of the
5th day of November, 2008.

|CONNSULTANT:   | COMPANY:                                
|-------------- | ----------------------------------------
|               |                                         
|               |                                         
|Xia Xu         | China Marketing Media
    Holdings, Inc.
|               |                                         
|               |                                         
|By: /s/ Xia Xu | By:/s/ Yingsheng
    Li                 
|Name: Xia Xu   | Name: Yingsheng Li                      
|               | Title: Chairman & CEO                   

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