----

----

| 1. | the                  quarterly report on Form 10-QSB of Investment Associates Inc. for                  the                  period ended June 30, 2007 (the “Report”) fully complies with the                  requirements of Section 13(a) or 15(d) of the Securities Exchange                  Act of                  1934; and |
|----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2. | the                  information contained in the Report fairly presents, in all material                  respects, the financial condition and results of operations of                  Investment                  Associates Inc. |
|----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|                                                                                 |                                                                          |                                   |
|--------------------------------------------------------------------------------------|-------------------------------------------------------------------------------|----------------------------------------|
|   August                    7, 2007                                        |                                                                     |                              |
|                              Date  | By:                                                                 | /s/ Steve                    Khan |
|                                                                                 | Steve                      Khan, Chief                      Executive Officer |
|                                                                                 |                                                                          |

|                                                                                 |                                                                                 |                                                      |
|--------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------|-----------------------------------------------------------|
|   August                    7, 2007                                        |                                                                            |                                                 |
|                              Date  | By:                                                                        | /s/ Robert                    Hemmerling   |
|                                                                                 | Robert                      Hemmerling, Chief                      Financial Officer |
|                                                                                 |                                                                                 |

----

----