Exhibit 31.1


                            CERTIFICATION PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002


     I, Steve Khan, Chief Executive Officer of Investment Associates Inc.,
certify that:

1.  I have reviewed this quarterly report on Form 10-QSB of Investment
    Associates Inc.;

2.  Based on my knowledge, this report does not contain any untrue
    statement of a material fact or omit to state a material fact necessary
    to make the statements made, in light of the circumstances under which
    such statements were made, not misleading with respect to the period
    covered by this report;

3.  Based on my knowledge, the financial statements, and other financial
    information included in this report, fairly present in all material
    respects the financial condition, results of operations and cash flows
    of the small business issuer as of, and for, the periods presented in
    this report;

4.  The small business issuer's other certifying officer(s) and I are
    responsible for establishing and maintaining disclosure controls and
    procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(d))
    for the small business issuer and have:

    (a)      designed such disclosure controls and procedures, or caused
             such disclosure controls and procedures to be designed under
             our supervision, to ensure that material information relating
             to the small business issuer, including its consolidated
             subsidiaries, is made known to us by others within those
             entities, particularly during the period in which this report
             is being prepared;

    (b)      evaluated the effectiveness of the small business issuer's
             disclosure controls and procedures and presented in this
             report our conclusions about the effectiveness of the
             disclosure controls and procedures, as of the end of the
             period covered by this report based on such evaluation; and

    (c)      disclosed in this report any change in the small business
             issuer's internal control over financial reporting that
             occurred during the small business issuer's most recent fiscal
             quarter (the small business issuer's fourth fiscal quarter in
             the case of an annual report) that has materially affected, or
             is reasonably likely to materially affect, the small business
             issuer's internal control over financial reporting; and

5.  The small business issuer's other certifying officer(s) and I have
    disclosed, based on our most recent evaluation of internal control over
    financial reporting, to the small business issuer's auditors and the
    audit committee of the small business issuer's board of directors (or
    persons performing the equivalent functions):

    (a)      all significant deficiencies and material weaknesses in the
             design or operation of internal control over financial
             reporting which are reasonably likely to adversely affect the
             small business issuer's ability to record, process, summarize
             and report financial information; and

    (b)      any fraud, whether or not material, that involves management
             or other employees who have a significant role in the small
             business issuer's internal control over financial reporting.



May 12, 2006                                         /s/ Steve Khan
------------                                         --------------------------
Date                                                 Steve Khan,
                                                     Chief Executive Officer