UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



FORM 10-QSB





[xx]

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2005



Commission file Number:  000-28237



EYE CATCHING MARKETING CORPORATION

(Exact name of small business issuer as specified in its charter)



Nevada

(State or other jurisdiction of incorporation or organization)



98-0204678

(I.R.S. Employer Identification Number)



Suite 810

1708 Dolphin Avenue

Kelowna, British Columbia, V1Y 9S4

(Address of principal executive offices)



(250)868-8177

(Issuer's telephone number)





State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date:

500,000 common shares as at March 31, 2005



Transitional Small Business Disclosure Format (check one):  Yes [  ]    No [ X ]



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EYE CATCHING MARKETING CORPORATION





INDEX



PART 1.

FINANCIAL INFORMATION



Item 1.

Financial Statements



Condensed Balance Sheet as of March 31, 2005 (unaudited)



Condensed Statements of Operations for the six months

ended March 31, 2005 and 2004 (unaudited)



Condensed Statements of Cash Flows for the six months

ended March 31, 2005 and 2004 (unaudited)



Notes to Condensed Financial Statements



Item 2

Plan of Operation



Item 3

Controls and Procedures



PART II.

OTHER INFORMATION



Item 1

Legal Proceedings



Item 2

Unregistered Sales of Equity Securities and Use of Proceeds



Item 3

Defaults Upon Senior Securities



Item 4

Submission of Matters to a Vote of Security Holders



Item 5

Other Information



Item 6

Exhibits and Reports on Form 8K





SIGNATURES





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EYE CATCHING MARKETING CORPORATION



Condensed Balance Sheet

March 31, 2005

(Unaudited)









|Assets                                     |                                                                |                            |                                      
|------------------------------------------ | -------------------------------------------------------------- | -------------------------- | -------------------------------------
|Cash                                       |                                                                |                            | $                                    
|                                           |                                                                |                            |                                      
|                                           |                                                                |                            |                                      
|Liabilities and Shareholders Deficit     
|                                           |                                                                |                            |                                      
|Current liabilities:                       |                                                                |                            |                                      
|                                           | Accounts payable and accrued liabilities                       |                            | $                                    
|                                           |                                                                |                            |                                      
|                                           |                                                                | Total current liabilities  |                                      
|                                           |                                                                |                            |                                      
|Shareholders' equity (Note 2):             |                                                                |                            |                                      
|                                           | Common stock, $.0001 par value; 100,000,000 shares authorized,
|                                           |                                                                |                            | 500,000 shares issued and outstanding
|                                           | Additional paid-in capital                                     |                            |                                      
|                                           | Retained deficit                                               |                            |                                      
|                                           |                                                                |                            |                                      
|                                           |                                                                | Total shareholders' equity |                                      
|                                           |                                                                |                            |                                      
|Total Liabilities and Shareholders' Equity |                                                                | $                          | 5,439                                























See accompanying notes to condensed financial statements

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4











EYE CATCHING MARKETING CORPORATION





Condensed Statements of Operations

(Unaudited)











|                                             |   | Three Months Ended |   | Six Months Ended |  
|-------------------------------------------- | - | ------------------ | - | ---------------- | -
|                                             |   | March 31,          |   | March 31,        |  
|                                             |   | 2005               |   | 2004             |  
|                                             |   |                    |   |                  |  
|Costs and expenses                           |   |                    |   |                  |  
|Selling, general and administrative expenses | $ | 1,076              | $ | 2,512            | $
|Interest expense                             |   |                   |   | 100              |  
|                                             |   |                    |   |                  |  
|Loss before income taxes                     |   | (1,076)            |   | (2,612)          |  
|                                             |   |                    |   |                  |  
|Income tax provision ( Note 3)               |   |                   |   |                 |  
|                                             |   |                    |   |                  |  
|Net Loss                                     | $ | (1.076)            | $ | (2,612)          | $
|                                             |   |                    |   |                  |  
|Basic and diluted loss per share             | $ | (0.00)             | $ | (0.01)           | $
|                                             |   |                    |   |                  |  
|Weighted average common shares outstanding   |   | 500,000            |   | 500,000          |  



























See accompanying notes to condensed financial statements





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5













EYE CATCHING MARKETING CORPORATION



Condensed Statements of Cash Flows

(Unaudited)





|                                                  |                                              |         |       | Three Months Ended
|------------------------------------------------- | -------------------------------------------- | ------- | ----- | ------------------
|                                                  |                                              |         |       | March 31,         
|                                                  |                                              |         |       | 2005              
|                                                  |                                              |         |       |                   
|Net cash used in operating activities             | $                                            | (4,128) | $     | (5,463)           
|                                                  |                                              |         |       |                   
|Cash flows from financing activities:             |                                              |         |       |                   
|                                                  | Capital contributed by an affiliate (Note 2) |         | 9,000 |                   
|                                                  | Net cash provided by financing activities    |         | 9,000 |                   
|                                                  |                                              |         |       |                   
|Net change in cash                                |                                              |         | 4,872 |                   
|Cash, beginning of period                         |                                              | 567     |       | 158               
|                                                  |                                              |         |       |                   
|Cash, end of period                               |                                              | $       | 5,439 | $                 
|                                                  |                                              |         |       |                   
|                                                  |                                              |         |       |                   
|Supplemental disclosure of cash flow information: |                                              |         |       |                   
|                                                  | Cash paid during the period for:             |         |       |                   
|                                                  | Interest.                                    |         | $     |                  
|                                                  | Income taxes                                 |         | $     |                  
|                                                  |                                              |         |       |                   
|                                                  |                                              |         |       |                   



























See accompanying notes to condensed financial statements





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6









Note 1: Basis of Presentation



The condensed financial statements presented herein have been prepared by the Company in accordance with the accounting policies in its audited financial statements for the year ended September 30, 2004 as filed in its Form 10-KSB and should be read in conjunction with the notes thereto. The Company is a blank check company. It was organized to evaluate, structure and complete a merger with, or acquisition of, a privately owned corporation.



In the opinion of management, all adjustments (consisting only of normal recurring adjustments) which are necessary to provide a fair presentation of operating results for the interim period presented have been made. The results of operations for the periods presented are not necessarily indicative of the results to be expected for the year.



Interim financial data presented herein are unaudited.



Note 2: Related Party Transactions



R.D. Capital, Inc., an affiliate, has assumed responsibility for payment of certain obligations on behalf of the Company.  The Company accounts for such payments as contributed capital.  During the six months ended March 31, 2005 and 2004, R.D. Capital, Inc. made advances to the Company totaling $9,000 and $6,250, respectively. Through March 31, 2005, R.D. Capital, Inc. has contributed a total of $51,270 to capital.



Note 3: Income Taxes



The Company records its income taxes in accordance with SFAS No. 109, Accounting for Income Taxes. The Company incurred net operating losses during the periods shown on the condensed financial statements resulting in a deferred tax asset, which was fully allowed for, therefore the net benefit and expense result in   $-0- income taxes.













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PLAN OF OPERATIONS



The following discussion of the plan of operations of the Company should be read in conjunction with the financial statements and the related notes thereto included elsewhere in this quarterly report for the six months ended March 31, 2005.  This quarterly report contains certain forward-looking statements and the Company's future operation results could differ materially from those discussed herein.



We intend to seek to acquire assets or shares of an entity actively engaged in a business that generates revenues, in exchange for its securities.  We have not identified a particular acquisition target and have not entered into any negotiations regarding an acquisition.  As soon as this registration statement becomes effective under Section 12 of the `34 Act, we intend to contact investment bankers, corporate financial analysts, attorneys and other investment industry professionals through various media.  None of our officers, directors, promoters or affiliates have engaged in any preliminary contact or discussions with any representative of any other company regarding the possibility of an acquisition or merger with us as of the date of this registration statement.



Depending upon the nature of the relevant business opportunity and the applicable state statutes governing how the transaction is structured, the Company's Board of Directors expects that it will provide our shareholders with complete disclosure documentation concerning a potential business opportunity and the structure of the proposed business combination prior to consummation.  Disclosure is expected to be in the form of a proxy or information statement, in addition to the post-effective amendment.



While any disclosure must include audited financial statements of the target entity, we cannot assure you that such audited financial statements will be available.  As part of the negotiation process, the Board of Directors does intend to obtain certain assurances of value, including statements of assets and liabilities, material contracts, accounts receivable statements, or other indicia of the target entity's condition prior to consummating a transaction, with further assurances that an audited statement would be provided prior to execution of a merger or acquisition agreement.  Closing documents will include representations that the value of the assets transferred will not materially differ from the representations included in the closing documents, or the transaction will be voidable.



Due to our intent to remain a shell corporation until a merger or acquisition candidate is identified, it is anticipated that its cash requirements shall be minimal, and that all necessary capital, to the extent required, will be provided by the directors or officers.  We do not anticipate that we will have to raise capital in the next twelve months.  We also do not expect to acquire any plant or significant equipment.



We have not and do not intend to enter into, any arrangement, agreement or understanding with non-management shareholders allowing non-management shareholders to directly or indirectly participate in or influence our management of the Company.  Management currently holds 60.8% of our stock.  As a result, management is in a position to elect a majority of the directors and to control our affairs.



We have no full time employees.  Our President and Secretary have agreed to allocate a portion of their time to our activities, without compensation.  These officers anticipate that our business plan can be implemented by their devoting approximately five (5) hours each per month to our business affairs and, consequently, conflicts of interest may arise with respect to their limited time commitment.  We do not expect any significant changes in the number of employees.  See "Management."



Our officers and directors may become involved with other companies who have a business purpose similar to ours.  As a result, potential conflicts of interest may arise in the future.  If a conflict does arise and an officer or director is presented with business opportunities under circumstances where there may be a doubt as to whether the opportunity should belong to the Company or another "blank check" company they are affiliated with, they will disclose the opportunity to all the companies.  If a situation arises where more than one company desires to merge with or acquire that target company and the principals of the proposed target company have no preference as to which company will merge with or acquire the target company, the company that first filed a registration statement with the Securities and Exchange Commission will be entitled to proceed with the proposed transaction.  See "Risk Factors - Affiliation With Other "Blank Check" Companies."



General Business Plan



Our purpose is to seek, investigate and, if investigation warrants, acquire an interest in business opportunities presented to it by persons or firms that desire to seek the perceived advantages of an Exchange Act registered corporation.  We will not restrict our search to any specific business, industry, or geographical location and we may participate in a business venture of virtually any kind or nature.  This discussion of the proposed business is purposefully general and is not meant to restrict our discretion to search for and enter into potential business opportunities.  Management anticipates that it may be able to participate in only one potential business venture because we have nominal assets and limited financial resources.  This lack of diversification should be considered a substantial risk to our shareholders because it will not permit us to offset potential losses from one venture against gains from another.



We may seek a business opportunity with entities that have recently commenced operations, or that wish to utilize the public marketplace in order to raise additional capital in order to expand into new products or markets, to develop a new product or service, or for other corporate purposes.  We may acquire assets and establish wholly owned subsidiaries in various businesses or acquire existing businesses as subsidiaries.



We anticipate that the selection of a business opportunity will be complex and extremely risky.  Due to general economic conditions, rapid technological advances being made in some industries and shortages of available capital, management believes that there are numerous firms seeking the perceived benefits of a publicly registered corporation.  The perceived benefits may include facilitating or improving the terms for additional equity financing that may be sought, providing liquidity for incentive stock options or similar benefits to key employees, providing liquidity (subject to restrictions of applicable statutes) for all shareholders and other factors.  Potentially, available business opportunities may occur in many different industries and at various stages of development, all of which will make the task of comparative investigation and analysis of these business opportunities extremely difficult and complex.



We have, and will continue to have, no capital to provide the owners of business opportunities with any significant cash or other assets.  However, management believes we will be able to offer owners of acquisition candidates the opportunity to acquire a controlling ownership interest in a publicly registered company without incurring the cost and time required to conduct an initial public offering.  The owners of the business opportunities will, however, incur significant legal and accounting costs in connection with acquisition of a business opportunity, including the costs of preparing Form 8-K's, 10-KSB's, or 10-QSB's, agreements and related reports and documents.  The '34 Act specifically requires that any merger or acquisition candidate comply with all applicable reporting requirements, which include providing audited financial statements to be included within the numerous filings relevant to complying with the `34 Act.  Nevertheless, the officers and directors of the Company have not conducted market research and are not aware of statistical data that would support the perceived benefits of a merger or acquisition transaction for the owners of a business opportunity.



The analysis of new business opportunities will be undertaken by our officers and directors, none of whom is a professional business analyst.  Management intends to concentrate on identifying preliminary prospective business opportunities that may be brought to our attention through present associations of our officers and directors, or by our shareholders.  In analysing prospective business opportunities, management will consider:



-

the available technical, financial and managerial resources;

-

working capital and other financial requirements;

-

history of operations, if any;

-

prospects for the future;

-

nature of present and expected competition;

-

the quality and experience of management services that may be available and the depth of that management;

-

the potential for further research, development, or exploration;

-

specific risk factors not now foreseeable but could be anticipated to impact our proposed activities;

-

the potential for growth or expansion;

-

the potential for profit;

-

the perceived public recognition of acceptance of products, services, or trades;

-

name identification; and

-

other relevant factors.



Our officers and directors expect to meet personally with management and key personnel of the business opportunity as part of their "due diligence" investigation.  To the extent possible, the Company intends to utilize written reports and personal investigations to evaluate the above factors.  We will not acquire or merge with any company that cannot provide audited financial statements within a reasonable period of time after closing of the proposed transaction.



Our management, while probably not especially experienced in matters relating to the prospective new business of the Company, shall rely upon their own efforts and, to a much lesser extent, the efforts of our shareholders, in accomplishing our business purposes.  We do not anticipate that any outside consultants or advisors, except for our legal counsel and accountants, will be utilized by us to accomplish our business purposes.  However, if we do retain an outside consultant or advisor, any cash fee will be paid by the prospective merger/acquisition candidate, as we have no cash assets.  We have no contracts or agreements with any outside consultants and none are contemplated.



We will not restrict our search for any specific kind of firms, and may acquire a venture that is in its preliminary or development stage or is already operating.  We cannot predict at this time the status of any business in which we may become engaged, because the business may need to seek additional capital, may desire to have its shares publicly traded, or may seek other perceived advantages that we may offer.  Furthermore, we do not intend to seek capital to finance the operation of any acquired business opportunity until we have successfully consummated a merger or acquisition.



We anticipate that we will incur nominal expenses in the implementation of its business plan.  Because we has no capital to pay these anticipated expenses, present management will pay these charges with their personal funds, as interest free loans, for a minimum of twelve months from the date of this registration statement.  If additional funding is necessary, management and or shareholders will continue to provide capital or arrange for additional outside funding.  However, the only opportunity that management has to have these loans repaid will be from a prospective merger or acquisition candidate.  Management has no agreements with us that would impede or prevent consummation of a proposed transaction.  We cannot assure, however, that management will continue to provide capital indefinitely if a merger candidate cannot be found.  If a merger candidate cannot be found in a reasonable period of time, management may be required reconsider its business strategy, which could result in our dissolution.



Acquisition of Opportunities



In implementing a structure for a particular business acquisition, we may become a party to a merger, consolidation, reorganization, joint venture, or licensing agreement with another corporation or entity.  It may also acquire stock or assets of an existing business.  On the consummation of a transaction, it is probable that our present management and shareholders will no longer be in control.  In addition, our directors may, as part of the terms of the acquisition transaction, resign and be replaced by new directors without a vote of our shareholders.  Furthermore, management may negotiate or consent to the purchase of all or a portion of our stock.  Any terms of sale of the shares presently held by officers and/or directors will be also afforded to all other shareholders on similar terms and conditions.  Any and all sales will only be made in compliance with the securities laws of the United States and any applicable state.



While the actual terms of a transaction that management may not be a party to cannot be predicted, it may be expected that the parties to the business transaction will find it desirable to avoid the creation of a taxable event and thereby structure the acquisition in a so-called "tax-free" reorganization under Sections 368(a)(1) or 351 of the Internal Revenue Code (the "Code").  In order to obtain tax-free treatment under the Code, it may be necessary for the owners of the acquired business to own 80% or more of the voting stock of the surviving entity.  In that event, the shareholders of the Company would retain 20% or less of the issued and outstanding shares of the surviving entity, which would result in significant dilution in the equity of the shareholders.



As part of the "due diligence" investigation, our officers and directors will meet personally with management and key personnel, may visit and inspect material facilities, obtain independent analysis of verification of certain information provided, check references of management and key personnel, and take other reasonable investigative measures to the extent of our limited financial resources and management expertise.  How we will participate in an opportunity will depend on the nature of the opportunity, the respective needs and desires of the parties, the management of the target company and our relative negotiation strength.



With respect to any merger or acquisition, negotiations with target company management are expected to focus on the percentage of our Company that the target company shareholders would acquire in exchange for all of their shareholdings in the target company.  Depending upon, among other things, the target company's assets and liabilities, our shareholders will probably hold a substantially lesser percentage ownership interest following any merger or acquisition.  The percentage ownership may be subject to significant reduction in the event we acquire a company with substantial assets.  Any merger or acquisition effected by us can be expected to have a significant dilutive effect on the percentage of shares held by our then shareholders.



We will participate in a business opportunity only after the negotiation and execution of appropriate written agreements.  Although we cannot predict the terms of the agreements, generally the agreements will require some specific representations and warranties by all of the parties, will specify certain events of default, will detail the terms of closing and the conditions that must be satisfied by each of the parties prior to and after the closing, will outline the manner of bearing costs, including costs associated with our attorneys and accountants, will set forth remedies on default and will include miscellaneous other terms.



As stated previously, we will not acquire or merge with any entity that cannot provide independent audited financial statements concurrent with the closing of the proposed transaction.  We are subject to the reporting requirements of the `34 Act.  Included in these requirements is our affirmative duty to file independent audited financial statements as part of its Form 8-K to be filed with the Securities and Exchange Commission upon consummation of a merger or acquisition, as well as our audited financial statements included in our annual report on Form 10-K (or 10-KSB, as applicable) and quarterly reports on Form 10-Q (or 10-QSB, as applicable).  If the audited financial statements are not available at closing, or if the audited financial statements provided do not conform to the representations made by the candidate to be acquired in the closing documents, the closing documents will provide that the proposed transaction will be voidable at the discretion of our present management.  If the transaction is voided, the agreement will also contain a provision providing for the acquisition entity to reimburse us for all costs associated with the proposed transaction.



Competition



We will remain an insignificant participant among the firms that engage in the acquisition of business opportunities.  There are many established venture capital and financial concerns that have significantly greater financial and personnel resources and technical expertise than we do.  In view of our combined extremely limited financial resources and limited management availability, we will continue to be at a significant competitive disadvantage compared to our competitors.



Item 3 - Controls and Procedures



Our C.E.O. and C.F.O. have concluded that our controls and other procedures designed to ensure that information required to be disclosed in reports that we submit under the Securities Exchange Act of 1934, is recorded, processed, summarized and reported within the time periods specified in the Commission's rules and forms are effective, based upon their evaluation of these controls and procedures as of a date within 90 days of the filing date of this Form 10-QSB.



There were no significant changes in our internal controls or in other factors that could significantly affect those controls subsequent to the date of this evaluation, including any corrective actions with regard to significant deficiencies and weaknesses.



SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS

Certain statements in this section and elsewhere in this quarterly report on Form 10-QSB are forward-looking in nature and relate to our plans, objectives, estimates and goals.  Words such as expects, anticipates, intends, plans, projects, forecasts, believes, and estimates, and variations of such words and similar expressions, identify such forward-looking statements.  Such statements are made pursuant to the safe harbor provisions of the private securities litigation reform act of 1995 and speak only as of the date of this report.  The statements are based on current expectations, are inherently uncertain, are subject to risks and uncertainties and should be viewed with caution.  Actual results and experience may differ materially from those expressed or implied by the forward-looking statements as a result of many factors, including, without limitation, those set forth under business -- additional factors that may affect our business and future results in our most recent annual report on Form 10-KSB and under risk factors.  We make no commitment to update any forward-looking statement or to disclose any facts, events, or circumstances after the date hereof that may affect the accuracy of any forward-looking statement.



PART II

OTHER INFORMATION



Item 1.

LEGAL PROCEEDINGS



None



Item 2

UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS



None



Item 3

DEFAULTS UPON SENIOR SECURITIES



None



Item 4

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS



None



Item 5

OTHER INFORMATION



None



Item 6

EXHIBITS AND REPORTS ON FORM 8-K



(a)

Exhibits



31.1

Section 302 Certification of Chief Executive Officer

31.2

Section 302 Certification of Chief Financial Officer

32

Section 906 Certification



(b)

Reports on Form 8-K



None



SIGNATURES



In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



EYE CATCHING MARKETING CORPORATION





Dated:  May 12, 2005

Per:

/s/Robert Hemmerling



Robert Hemmerling,

President, C.E.O. and Director