EX-10.1



 Exhibit 10.1 

December 11th, 2014 
 Rodney O. Martin, Jr. 

Voya Financial, Inc. 
 230 Park Avenue 

13th Floor 

New York, N.Y. 10169 
 Re: Employment
Agreement  
 Dear Rod: 
 This is your
EMPLOYMENT AGREEMENT, dated as of December 11th, 2014 (the “Agreement”) with Voya Financial, Inc., a Delaware corporation (the “Company”). It sets forth the terms of your employment with the Company and its
subsidiaries from time to time and replaces and supersedes in its entirety your Amended and Restated Employment Agreement, dated July 25, 2013, with ING U.S., Inc., and ING North America Insurance Corporation (the “Prior
Agreement”) other than Section 3(c) of the Prior Agreement and such other Sections and Sub-Sections of the Prior Agreement as are necessary to give effect to Sections 3(c) (including, but not limited to, Section 3(f) and the
definition of “Cause” in Section 5(d)(1) and “Good Reason” in Section 5(e)(1)), which will continue in full force and effect in accordance with its terms; provided however, that, solely for purposes of Sections
3(c), 3(f) and 5(g) of the Prior Agreement, execution of this Agreement will be deemed an extension of the Prior Agreement through December 31, 2016. 

1. Your Positions, Performance and Other Activities 

(a) Positions. During the Term (as defined herein), you will be employed in the position of Chief Executive Officer of the Company and
serve as the Chairman of the Board of Directors of the Company (the “Board”). 
 (b) Authority, Responsibilities and
Reporting. You will have the authority, responsibilities and reporting relationships that correspond to your position as the senior-most executive officer of the Company. Also, you will have any particular authority, responsibilities and
reporting relationships consistent with your position that the Board may assign or delegate to you from time to time. 
 (c)
Performance. During your employment, you will devote your entire business time, attention and efforts to the responsibilities of your employment under this Agreement and will use good faith efforts to discharge your responsibilities to the
best of your ability. However, you will be permitted to do the activities stated in Section 1(e). 
 (d) Place of Employment.
Your place of employment will be New York, New York, unless mutually agreed by the parties. The Company may, however, require you to travel on business to an extent consistent with your position. 

(e) Other Activities. During your employment, you will not render any business, commercial or professional services to any entity that
is not a member of the group comprised of the Company and its affiliates (together, the “Group”). However, you may: 
 (1)
serve on a for-profit corporate board; 
 (2) serve on civic or charitable boards; and 

(3) manage personal investments; 







 as long as (A) your activities described in clauses (1), (2) and (3) above do not
(individually or in the aggregate) interfere with your performance of the responsibilities of your employment under this Agreement and (B) any service on a for-profit corporate board is subject to pre-approval by the Board or as delegated by
the Board to one of its committees, which is not to be unreasonably withheld based on the facts and circumstances at the time. 
 2. Term 

The term of your employment under this Agreement shall commence on the date set forth above (your “Effective Date”) and,
unless terminated earlier as provided in Section 5 of this Agreement, end on December 31, 2018 (the “Term”); provided, however, that, prior to July 1, 2018, you and the Company may mutually agree to
extend the Term by an additional year to December 31, 2019. Notwithstanding anything herein to the contrary, in the event that you and the Company agree that this Agreement shall expire as of the end of the Term, such expiration shall not
constitute a termination by the Company without Cause or by you for Good Reason. References in this Agreement to “your employment” are to your employment under this Agreement during the Term. 

3. Your Compensation 
 (a) Base
Salary. During your employment, you will receive an annual base salary (your “Salary”) in an amount not less than $1,000,000, payable semi-monthly in accordance with the Company’s regular payroll practices. 

(b) Incentive Compensation Plan. During your employment, starting with fiscal year 2015, you will be eligible to participate in the
Incentive Compensation Plan (as it may be amended from time to time, the “ICP”) for each fiscal year of the Company beginning during your employment. Your target bonus opportunity under the ICP will be equal to 200% of your Salary
(“ICP Target Opportunity”) with any actual award (higher or lower) determined by the Compensation and Benefits Committee of the Board (the “Committee”) based on the Company’s actual performance, subject to the
terms and conditions of the ICP. Your ICP awards shall be subject to terms and conditions no less favorable than those applicable to other senior executive officers of the Company with respect to their annual incentive award opportunities. 

(c) Long-Term Incentive Plans. During your employment, starting in fiscal year 2015, you will be eligible to receive a long-term
incentive award opportunity in each fiscal year of the Company beginning during your employment (which initial grant shall be made no later than such date in calendar year 2015 when long-term incentive award grants are made to other senior executive
officers), with a target value equal to $5,500,000 (“Target LTI Opportunity”) with any actual award (higher or lower) determined by the Committee based on the Company’s actual performance, subject to the terms and conditions of
the applicable long-term incentive plan of the Company under which such awards are granted and with the form(s) of the award (e.g., performance units, restricted stock units, options or other awards) and performance metrics to be determined by the
Committee in its discretion. 
 (d) Benefit Plans. During your employment, you will be entitled to participate in each of the
Company’s employee benefit and welfare plans, including plans providing retirement benefits or medical, dental, hospitalization, life or disability insurance, on a basis that is at least as favorable as that provided to other senior executives
of the Company generally. 
 4. Other Employee Benefit Provisions. 

(a) Paid Time-Off (PTO) Bank. You will be entitled to an annual PTO Bank on a basis that is at least as favorable as that provided to
other senior executive officers of the Company generally. The PTO Bank can be used for absences for vacation, personal time, family illness and individual sick days. 

(b) Business Expenses. You will be reimbursed for all reasonable business and entertainment expenses incurred by you in performing the
responsibilities of your employment under this Agreement, subject to the Company’s normal reimbursement policy for its senior executives generally. 

(c) Indemnification. To the fullest extent permitted by law, the Company will indemnify you against any actual or threatened action,
suit or proceeding, whether civil, criminal, administrative or investigative, arising by 

  
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reason of your status as a director, officer, employee and/or agent of the Company or any of its affiliates during your employment. In addition, to the fullest extent permitted by law, the
Company will pay or reimburse any expenses, including reasonable attorney’s fees, you incur in investigating and defending any actual or threatened action, suit or proceeding for which you may be entitled to indemnification under this
Section 4(c). However, you agree to repay any expenses paid or reimbursed by the Company if it is ultimately determined that you are not legally entitled to be indemnified by the Company. If the Company’s ability to make any payment
contemplated by this Section 4(c) depends on an investigation or determination by the Board (or the board of directors of any past, present or future affiliate of the Company), at your request the Company will use its best efforts to cause the
investigation to be made (at the Company’s expense) and to have the Board (or such other board) reach a determination as soon as reasonably possible. The indemnification and payment or reimbursement of expenses provided by the Company pursuant
to this Agreement shall not be deemed exclusive of any other rights to which you may be entitled under any officers’ and directors’ liability insurance policies, agreements, the Company’s articles of incorporation, charter or bylaws,
or other laws (common or statutory), as to your action as a director, officer, employee and/or agent of the Company or any past, present or future affiliate. 

(d) SERP. You and the Company agree that, for purposes of Section 5 (Forfeiture of Benefits) of the Company’s Supplemental
Executive Retirement Plan (Amended and Restated December 2011), you will only be considered to have “engage[d] in competition with the Company” if you breach your obligations under Section 7(d) of this Agreement. 

(e) Equity Awards. You and the Company agree that, with respect to any equity awards granted to you by the Company after the Effective
Date: 
 (i) To the extent any form of award agreement adopted by the Company contains post-employment restrictive covenants (such as, by
way of example only, those contained in Section 8.1 of the 2014 Award Agreement under the Company’s 2013 Omnibus Employee Incentive Plan (the “2014 Award Agreement”)), your award agreement for awards granted after the
Effective Date will reference Section 7 of this Agreement in lieu of those post-employment restrictive covenants and, in any event, Section 7 of this Agreement shall supersede any provisions in such award agreement made after the Effective
Date that is in conflict with Section 7. 
 (ii) To the extent any form of award agreement adopted by the Company contains provisions
for adjustment or cancellation of outstanding awards (such as, by way of example only, the hold back provisions contained in Section 4.2 of the 2014 Award Agreement), your award agreement for awards granted after the Effective Date will provide
that such actions shall be authorized only in the event of conduct or acts triggering the claw back of awards (such as, by way of example only, those provisions contained in Section 4.1 of the 2014 Award Agreement) set forth in such award
agreement; provided that such awards granted after the Effective Date shall also be subject to any executive recoupment policy adopted by the Company in compliance with law, regulations or stock exchange listing conditions. 

5. Early Termination of Your Employment. 

(a) No Reason Required. You or the Company may terminate your employment early at any time for any reason, or for no reason, subject to
compliance with Section 5(b) of this Agreement. This includes early termination by the Company with or without Cause (as defined below) and early termination by you for Good Reason (as defined below) or any other reason. 

(b) Advance Notice Required. To terminate your employment before the end of the Term (as may be extended for one year by mutual consent
of the parties as set forth in Section 2 of this Agreement), either you or the Company must provide notice to the other (a “Termination Notice”). You and the Company agree to provide 90 days’ advance Termination Notice of
any early termination, unless your employment is terminated by the Company for Cause or because of your Disability (as defined below) or death. The Company may elect to place you on paid leave for all or part of the advance notice period. 

(c) Termination Date. The effective date of early termination of your employment will be: 

(1) 90 days after Termination Notice is given, unless your employment is terminated by the Company for Cause or by your
Disability or death, 

  
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 (2) the time Termination Notice is given, if your employment is terminated by the
Company for Cause, although the Company may provide a later effective date in the Termination Notice, 
 (3) 30 days after
Termination Notice is given, if your employment is terminated because of your Disability, or 
 (4) the time of your death,
if your employment is terminated because of your death. 
 (d) Termination by the Company for Cause.  

(1) “Cause” means any of the following: 

(A) Your willful failure to perform substantially your responsibilities to the Company under this Agreement, after written
demand for substantial performance has been given by the Board that specifically identifies how you have not substantially performed your responsibilities. Cause does not, however, include failure resulting from your incapacity due to mental or
physical illness or injury or from any permitted leave required by law or any failure after the Company gives Termination Notice other than for Cause or Disability. 

(B) Your engagement in illegal conduct or in gross negligence or willful misconduct, in any case, that is materially and
demonstrably injurious to the Company. 
 (C) Your material breach of any provision of Section 7. 

For purposes of this definition, no act or failure to act on your part shall be considered “willful” unless it is done, or omitted
to be done, by you in bad faith or without reasonable belief that the action or omission was in the best interests of the Company. Any act or omission by you based on authority given pursuant to a resolution duly adopted by the Board or on the
advice of counsel for the Company will be deemed made in good faith and in the best interests of the Company. Your employment may only be terminated for Cause by a duly adopted resolution of the Board. 

(2) To terminate your employment for Cause, all of the following must be satisfied: 

(A) The Company must give you notice and a 30-day period to cure the first event constituting Cause. (For the avoidance of
doubt, neither subsection (A) nor (B) above requires the Company to give you more than one cure-opportunity during your employment.) 

(B) The Company must provide you with a Termination Notice that (i) states that you are being terminated for Cause,
(ii) indicates the subsection above that the Company is relying on, and (iii) provides reasonable detail of the facts providing the basis for that reliance. (The failure to include any fact in a Termination Notice that contributes to a
showing of Cause does not preclude the Company from asserting that fact in enforcing its rights under this Agreement.) 

(C) The Company must provide you with a right to be heard by the Committee. 

(D) In the event such termination occurs after a “Change in Control” (as defined in the Voya Financial, Inc.
2014 Employee Omnibus Incentive Plan, as it may be amended from time to time), the decision to terminate your employment for Cause must be approved by two-thirds of the members of the board of directors of the ultimate parent company of the Company
following the Change in Control. 

  
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 (e) Termination by you for Good Reason. 

(1) “Good Reason” means a material breach by the Company or by the Board of their obligations to you under
this Agreement, including but not limited to: 
 (A) a reduction in your Salary, ICP Target Opportunity, or Target LTI
Opportunity or any failure to pay compensation or other amounts due under the Agreement; 
 (B) failure to nominate you to
serve on the Board and maintain you in the positions contemplated by Section 1(a), or any material reduction or other materially adverse action related to your authority, responsibilities or duties, or assignment of duties inconsistent with
those contemplated by Sections 1(a) and (b); 
 (C) the relocation of your principal office more than 50 miles from the New
York City metropolitan area; or 
 (D) following a Change in Control only, no longer being Chief Executive Officer and
Chairman of a publicly-traded entity. 
 (2) To terminate your employment for “Good Reason,” both of the following
must be satisfied: 
 (A) You must give the Company written notice of your intent to terminate your employment for Good
Reason within 30 days after your knowledge of the occurrence of the breach constituting Good Reason and give the Company a 30-day cure period in which to cure such breach. 

(B) You must provide the Company with a Termination Notice that (i) states that you are terminating your employment for
Good Reason and (ii) provides reasonable detail of the facts providing the basis for your Good Reason termination. (The failure to include any fact in a Termination Notice that contributes to a showing of Good Reason does not preclude you from
asserting that fact in enforcing your rights under this Agreement.) 
 (f) Termination on Disability or Death. 

(1) The term “Disability” has the same meaning as set forth in the Company’s long-term disability plan.
If the Company determines in good faith that your Disability has occurred, it may give you Termination Notice. If within 30 days following the Termination Notice you do not return to full-time performance of your responsibilities, your employment
will terminate. If you do return to full-time performance in that 30-day period, the Termination Notice will be cancelled for all purposes of this Agreement. 

(2) Your employment will terminate automatically on your death. 

6. The Company’s Obligations in Connection With Your Termination 

(a) General Effect. On termination in accordance with Section 5 of this Agreement, your employment will end and the Company will
have no further obligations to you under this Agreement, except as provided in this Section 6. The payments and benefits as provided in this Section 6 will not affect your rights under any other agreement you may have with the Company at
the end of your employment (except as this Section 6 specifically states) including, without limitation, under Section 3(c) of the Prior Agreement. 

(b) For Cause. If the Company terminates your employment for Cause prior to the end of the Term: 

  
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 (1) The Company will pay you (A) your unpaid Salary through the end of your
employment, (B) your Salary for any accrued PTO that you have not taken through the end of your employment, (C) any accrued expense reimbursements or other accrued vested cash entitlements through the end of your employment and
(D) any earned but unpaid award under the ICP for a fiscal year ending before the end of your employment (together, your “Accrued Compensation”). 

(2) The Company will timely pay you any amounts and provide you any benefits that are required, or to which you are entitled,
under any plan, contract or arrangement of the Company other than those described in this Agreement (including any unpaid deferred compensation and other cash or in kind compensation accrued by you through the end of your employment (e.g., 401(k)
matching contributions, deferred compensation spillover contributions)) in accordance with the existing terms and conditions of, and to the extent and at the times provided for in, the applicable plan, contract or arrangement (together, the
“Other Benefits”). 
 (c) By you for other than Good Reason. If you voluntarily terminate your employment for other
than Good Reason prior to the end of the Term: 
 (1) The Company will pay you your Accrued Compensation and will provide you
with the Other Benefits. 
 (2) Subject to Section 6(g) below: 

(A) If your employment terminates on or prior to December 31, 2016, during the two-year period immediately following your
termination of employment, each outstanding unvested restricted stock unit or performance share unit (and any other equity awards) granted following the Effective Date and held by you will continue to vest and be settled and shares or the equivalent
(as the case may be) delivered (and in the case of stock options vest and become exercisable) on the scheduled dates set forth in the agreements evidencing such awards without regard to any provisions regarding the effect of a termination of
employment on such awards but otherwise subject to the terms and conditions set forth therein; provided that on the second anniversary of the date of the termination of your employment, each outstanding award will expire and you will have no further
rights thereunder (other than rights with respect to settlement, share delivery and/or exercise of vested awards). 
 (B) If
your employment terminates on or after January 1, 2017, following your termination of employment, each outstanding unvested restricted stock units or performance share units (and any other equity awards) granted following the Effective Date and
held by you will continue to vest and be settled (in whole or in part) and shares delivered (and in the case of stock options vest and become exercisable) on the scheduled dates set forth in the agreements evidencing such awards without regard to
any provisions regarding the effect of a termination of employment on such awards but otherwise subject to the terms and conditions set forth therein; provided, that, the portion of each such award that will vest and be settled (and in the case of
stock options vest and become exercisable) on such scheduled date will be equal to the product determined by multiplying (i) the shares that otherwise would have been vested (and/or become exercisable) on the original scheduled vesting date(s)
by (ii) a fraction the numerator of which is the sum of (x) the number of full and partial months which have elapsed from the grant date of the award to the date of the termination of your employment and (y) 24 months (provided the
sum of (x) and (y) may not exceed the total number of months during the original vesting period under the award) and the denominator of which is the total number of months during the original vesting period under the award. On the
date of the termination of your employment, any remaining portion of such awards will expire and you will have no further rights thereunder (other than rights with respect to settlement and/or exercise of vested awards). 

This Section 6(c)(2) shall not apply to awards granted prior to the Effective Date (which shall continue to be subject to
their terms) and the parties agree that if an equity-based award not referenced in paragraphs (A) and (B) above is granted to you, you and the Company shall use the premises set forth in paragraphs (A) and (B) above to treat such
awards in a substantially equivalent manner. Furthermore, solely for the avoidance of doubt, the parties agree that the examples of determination of the vesting of 

  
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equity-based awards attached as Annex I to this Agreement reflect the intended application of this Section 6(c)(2), and this Agreement shall not be interpreted in any manner that
would be inconsistent with those examples. 
 (d) Without Cause or by you for Good Reason Prior to a Change in Control. Subject to
Section 6(g) below, if, during the Term, the Company terminates your employment without Cause or you terminate your employment for Good Reason: 

(1) The Company will pay you your Accrued Compensation and will provide you with the Other Benefits. 

(2) The Company will pay you your Pro-Rata ICP Award. Your “Pro-Rata ICP Award” means your award under the ICP
for the fiscal year of the Company during which Termination Notice is given, determined as set forth in Section 3(b) of this Agreement, multiplied by a fraction the numerator of which is the number of days of your employment since the
fiscal year ending before Termination Notice is given and the denominator of which is 365. 
 (3) The Company will pay you a
lump sum severance payment in an amount equal to (A) your Salary plus your ICP Award Opportunity (not taking into account any reductions to those amounts which would constitute Good Reason) multiplied by (B) two (2). 

(4) If you elect continuation coverage under the Company’s group health plan(s) pursuant to Section 4980B of the
Internal Revenue Code of 1986, as amended (“COBRA”), the Company will reimburse you for your premiums for 18 months. 

(5) Any restricted stock units, performance share units, restricted stock, stock options or any other equity-based awards
granted to you after the Effective Date will continue to be vested and settled and shares delivered (or be exercisable) on the scheduled dates set forth in the agreements evidencing such awards without regard to any provisions regarding the effect
of a termination of employment on such awards but otherwise subject to the terms and conditions set forth therein. 
 (e) Without Cause
or by you for Good Reason Within Two Years Following a Change in Control. Subject to Section 6(g) and 6(i) below, if, during the Term, the Company terminates your employment without Cause or you terminate your employment for Good Reason
within two (2) years following a Change in Control: 
 (1) The Company will pay you your Accrued Compensation and will
provide you with the Other Benefits. 
 (2) The Company will pay you your CIC Pro-Rata ICP Award. Your “CIC Pro-Rata
ICP Award” will be equal to your ICP Award Opportunity multiplied by a fraction the numerator of which is the number of days of your employment since the fiscal year ending before Termination Notice and the denominator of which is
365. 
 (3) The Company will pay you a lump sum severance payment in an amount equal to (A) your Salary plus your ICP
Award Opportunity (not taking into account any reductions to those amounts which would constitute Good Reason) multiplied by (B) two (2). 

(4) If you elect continuation coverage under the Company’s group health plan(s) pursuant to Section 4980B of the
Internal Revenue Code of 1986, as amended ( “COBRA”), the Company will reimburse you for your premiums for 18 months, on a monthly basis within 30 days following your payment of such premium. 

(5) Any restricted stock units, performance share units, restricted stock, stock options or any other equity-based awards
granted to you after the Effective Date will continue to be vested and settled and shares delivered (or be exercisable) on the scheduled dates set forth in the agreements evidencing such awards without regard to any provisions regarding the effect
of a termination of employment on 

  
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such awards but otherwise subject to the terms and conditions set forth therein; provided, however, to the extent such treatment would not cause a violation of Section 409A of the
Code (as defined below), if the award agreement for any outstanding restricted stock unit, performance share unit or other equity-based award granted to you after the Effective Date provides for any accelerated vesting or settlement, to the extent
applicable to you, such provisions will supersede the vesting and settlement timing set forth in this Section 6(e)(5). 
 (f) For Your
Disability or Death. If, during your employment, your employment terminates as a result of your death or Disability: 

(1) The Company will pay your Accrued Compensation and will provide you with the Other Benefits. 

(2) The Company will pay you and/or your estate your Pro-Rata ICP Award. 

(3) Equity-based awards shall be treated pursuant to the terms of their respective award agreements. 

(g) Condition. The Company will not be required to make the payments and provide the benefits stated in Section 6(c)(2),
6(d)(2)-(5) or 6(e)(2)-(5) of this Agreement nor, in the event of a termination of your employment by the Company without Cause or by you for Good Reason, in Section 3(c) of the Prior Agreement, unless you execute and deliver to the
Company an agreement releasing the Company and its affiliates from all liability (other than the payments and benefits contemplated by this Agreement) no later than twenty-one (21) days following your receipt of such release agreement and have
not revoked such release during any applicable revocation period. This release agreement will be substantially in the form attached as Annex A to this Agreement and will be provided to you no later than seven (7) days following your date
of termination; provided, however, that if your termination of employment occurs within two (2) years following a Change in Control, your obligation under this Section 6(g) will be subject to the Company’s execution and
delivery to you of an agreement (substantially in the form attached as Annex B to this Agreement) releasing you from all liability (other than the post-employment obligations contemplated by this Agreement) no later than the end of any
revocation period applicable to your release agreement in respect of the Company and its affiliates, and if, as a result of the Company’s failure to execute and deliver to you an agreement substantially in the form of Annex B, such
obligation on your part is not triggered, you shall receive the payments and benefits stated in Section 6(e)(2)-(5) of this Agreement at the time(s) provided in Section 6(h) of this Agreement notwithstanding your failure to deliver a
release agreement or your revocation of such release agreement. 
 (h) Timing and Payment. Provided you have timely delivered the
release described in Section 6(g) and have not revoked such release during any applicable revocation period and you are in compliance with Section 7 of this Agreement, (i) the cash severance payment set forth in Section 6(d)(3)
or Section 6(e)(3), as applicable, will be paid in a lump sum on the fortieth (40th) day after your date of termination of employment, (ii) the Pro-Rata ICP Award will be paid pursuant to Section 6(d)(2) as soon as practicable
following determination by the Company of achievement of the applicable performance goals, provided that, in any event any such Pro-Rata ICP Award shall be paid no later than 30 days following such determination or at the same time as other
employees are paid under the ICP if earlier, (iii) the CIC Pro-Rata ICP Award shall be paid pursuant to Section 6(e)(2) in a lump sum on the fortieth (40th) day after your date of termination of employment, (iv) the Transaction
Incentive Award amounts described in Section 3(c) of the Prior Agreement payable on termination as provided in the Prior Agreement (subject to the release described in Section 6(g) of this Agreement, not the release included in the Prior
Agreement) will be paid in a lump sum on the fortieth (40th) day after your date of termination of employment and (v) restricted stock units, performance share units or other equity awards granted after the Effective Date will be settled
as set forth in Section 6(c)(2), 6(d)(5) or 6(e)(5), as applicable. However, any deferred compensation owed you, as well as any Other Benefits will be paid and/or provided as stated in the applicable plan. The Accrued Compensation shall be paid
within thirty (30) days following your date of termination of employment or, in respect of any earned but unpaid award under the ICP for a fiscal year ending before the end of your employment at the same time as other employees are paid under
the ICP. 

  
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 (i) Tax Provision. Notwithstanding anything herein to the contrary, in the event that an
independent, nationally recognized, accounting firm which shall be designated by the Company with your written consent (which consent shall not be unreasonably withheld) (the “Accounting Firm”) shall determine that any payment or
distribution of any type to or for the your benefit made by the Company, by any of its affiliates, by any person who acquires ownership or effective control or ownership of a substantial portion of the Company’s assets (within the meaning of
Section 280G of the Code and the regulations thereunder) or by any affiliate of such person, whether paid or payable or distributed or distributable pursuant to the terms of this Agreement or otherwise (collectively, the “Total
Payments”), would be subject to the excise tax imposed by Section 4999 of the Internal Revenue Code of 1986, as amended (the “Code”) or any interest or penalties with respect to such excise tax (such excise tax,
together with any such interest or penalties, are collectively referred to as the “Excise Tax”), then the Accounting Firm shall determine whether such payments or distributions or benefits shall be reduced to such lesser amount as
would result in no portion of such payments or distributions or benefits being subject to the Excise Tax. Such reduction shall occur if and only to the extent that it would result in you retaining a larger amount, on an after-tax basis (taking into
account federal, state and local income taxes, employment, social security and Medicare taxes, the imposition of the Excise Tax and all other taxes, determined by applying the highest marginal rate under Section 1 of the Code and under state
and local laws which applied (or is likely to apply) to your taxable income for the tax year in which the transaction which causes the application of Section 280G of the Code occurs, or such other rate(s) as the Accounting Firm determines to be
likely to apply to you in the relevant tax year(s) in which any of the Total Payments is expected to be made) than if you received all of the Total Payments. If the Accounting Firm determines that you would not retain a larger amount on an after-tax
basis if the Total Payments were so reduced, then you shall retain all of the Total Payments. If the Total Payments are to be reduced, the reduction shall occur in the following order: (1) reduction of cash payments for which the full amount is
treated as a “parachute payment” (as defined under Section 280G of the Code and the regulations thereunder); (2) cancellation of accelerated vesting (or, if necessary, payment) of cash awards for which the full amount is not
treated as a parachute payment; (3) reduction of any continued employee benefits; and (4) cancellation or reduction of any accelerated vesting of equity awards. In selecting the equity awards (if any) for which vesting will be cancelled or
reduced under clause (4) of the preceding sentence, awards shall be selected in a manner that maximizes the after-tax aggregate amount of reduced Total Payments provided to you, provided that if (and only if) necessary in order to avoid the
imposition of an additional tax under Section 409A of the Code (as defined below), awards instead shall be selected in the reverse order of the date of grant. If two or more equity awards are granted on the same date, each award will be reduced
on a pro-rata basis. You and the Company shall furnish such documentation and documents as may be necessary for the Accounting Firm to perform the requisite Section 280G of the Code computations and analysis, and the Accounting Firm shall
provide a written report of its determinations, hereunder, including detailed supporting calculations. If the Accounting Firm determines that aggregate Total Payments should be reduced as described above, it shall promptly notify you and the Company
to that effect. In the absence of manifest error, all determinations made by the Accounting Firm under this Section 6(i) shall be binding on you and the Company and shall be made as soon as reasonably practicable and in no event later than
fifteen (15) days following the later of your date of termination of employment or the date of the transaction which causes the application of Section 280G of the Code. The Company shall bear all costs, fees and expenses of the Accounting
Firm. 
 To the extent requested by you, the Company shall cooperate with you in good faith in valuing, and the Accounting Firm shall take
into account the value of, services to be provided by you (including your agreeing to refrain from performing services pursuant to a covenant not to compete) before, on or after the date of the transaction which causes the application of
Section 280G of the Code such that payments in respect of such services may be considered to be “reasonable compensation” within the meaning of Q&A-9 and Q&A-40 to Q&A-44 of the final regulations under Section 280G of
the Code and/or exempt from the definition of the term “parachute payment” within the meaning of Q&A-2(a) of such final regulations in accordance with Q&A-5(a) of such final regulations. 

If it is ultimately determined (by IRS private letter ruling or closing agreement, court decision or otherwise) that your Total Payments were
reduced by too much or by too little in order to accomplish the purpose of this Section 6(i), you and the Company shall promptly cooperate to correct such underpayment or overpayment in a manner consistent with the purpose of this
Section 6(i). 

  
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 7. Your Obligations to the Company in Connection With Your Termination 

(a) General Effect. This Section 7 applies during your employment and for some time after your employment ends. This Section uses
the following defined terms: 
 “Competitive Enterprise” means any business enterprise that either
(1) engages in any activity that competes anywhere with any activity that the Company or any of its subsidiaries is then engaged in or (2) holds a 10% or greater equity, voting or profit participation interest in any enterprise that
engages in such a competitive activity.  
 “Client” means any client or prospective client of the
Group to whom you provided services, or for whom you transacted business, or whose identity became known to you in connection with your relationship with or employment by the Company. 

“Proprietary Information” means confidential or proprietary information, knowledge or data concerning
(1) the Group’s businesses, strategies, operations, financial affairs, organizational matters, personnel matters, budgets, business plans, marketing plans, studies, policies, procedures, products, ideas, processes, software systems, trade
secrets and technical know-how, (2) any other matter relating to the Company and (3) any matter relating to clients of the Group or other third parties having relationships with the Group. Proprietary Information includes
(1) information regarding any aspect of your tenure as an employee of the Group or the termination of your employment, (2) the names, addresses, and phone numbers and other information concerning clients and prospective clients of the
Group, (3) investment techniques and trading strategies used in, and the performance records of, client accounts or other investment products, and (4) information and materials concerning the personal affairs of employees of the Group. In
addition, Proprietary Information may include information furnished to you orally or in writing (whatever the form or storage medium) or gathered by inspection, in each case before or after the date of this Agreement. However, Proprietary
Information does not include information (1) that was or becomes generally available to you on a non-confidential basis, if the source of this information was not reasonably known to you to be bound by a duty of confidentiality, or
(2) that was or becomes generally available to the public, other than as a result of a disclosure by you, directly or indirectly. 

“Solicit” means any direct or indirect communication of any kind, regardless of who initiates it, that in any
way invites, advises, encourages or requests any person to take or refrain from taking any action. 
 (b) Your Importance to the Company
and the Effect of this Section 7. You acknowledge that: 
 (1) In the course of your involvement in the Group’s
activities, you will have access to Proprietary Information and the Group’s client base and will profit from the goodwill associated with the Group. On the other hand, in view of your access to Proprietary Information and your importance to the
Company, if you compete with the Company or any of its subsidiaries for some time after your employment, the Company and its subsidiaries will likely suffer significant harm. In return for the benefits you will receive from the Company and to induce
the Company to enter into this Agreement, and in light of the potential harm you could cause the Company, you agree to the provisions of this Section 7. The Company would not have entered into this Agreement if you did not agree to this
Section 7. 
 (2) This Section 7 limits your ability to earn a livelihood in a Competitive Enterprise and your
relationships with Clients. You acknowledge, however, that complying with this Section 7 will not result in severe economic hardship for you or your family. 

(c) Use, Disclosure and Return of Proprietary Information. You will obtain or create Proprietary Information in the course of your
involvement in the Group’s activities and may already have Proprietary Information. You agree that the Proprietary Information is the exclusive property of the Group, and you agree to use and disclose Proprietary Information, both during and
after termination of your employment, only for the Group’s benefit and in accordance with any restrictions placed on its use or disclosure by the Group. In addition, nothing in 

  
 10 








 
this Agreement will operate to weaken or waive any rights the Company may have under statutory or common law, or any other agreement, to the protection of trade secrets, confidential business
information and other confidential information. When your employment terminates, you agree to return to the Company all Proprietary Information, including all notes, mailing lists, rolodexes and computer files that contain any Proprietary
Information. 
 (d) Non-Competition. During your employment and for the 24-month period following termination of your employment for
any reason (the “Restricted Period”), you will not directly or indirectly: 
 (1) hold a 2% or greater
equity, voting or profit participation interest in a Competitive Enterprise; or 
 (2) associate (including as a director,
officer, employee, partner, consultant, agent or advisor) with a Competitive Enterprise and in connection with your association engage, or directly or indirectly manage or supervise personnel engaged, in any activity: 

(A) that is substantially related to any activity that you were engaged in, 

(B) that is substantially related to any activity for which you had direct or indirect managerial or supervisory
responsibility, or 
 (C) that calls for the application of specialized knowledge or skills substantially related to those
used by you in your activities; 
 in each case, for the Group at any time during your employment. 

(e) Non-Solicitation of Clients. Until the end of the Restricted Period, you will not attempt to: 

(1) Solicit any Client to transact business with a Competitive Enterprise or to reduce or refrain from doing any business with
the Group, 
 (2) transact business with any Client that would cause you to be a Competitive Enterprise or to reduce or
refrain from doing any business with the Group, or 
 (3) interfere with or damage any relationship between the Group and a
Client. 
 (f) Non-Solicitation of Company Employees. Until the end of the Restricted Period, you will not attempt to Solicit anyone
who is then an employee of the Group (or who was an employee of the Group within the prior six months) to resign from the Group or to apply for or accept employment with any Competitive Enterprise. For the avoidance of doubt, it shall not be a
violation of this Section 7(f) for you to Solicit any employees of the Group through a non-targeted general advertisement or to provide references for any employees of the Group. 

(g) Notice to New Employers. Before you either apply for or accept employment with any other person or entity while any of
Section 7(d), (e) or (f) is in effect, you will provide the prospective employer with written notice of the provisions of this Section 7 and will deliver a copy of the notice to the Company. 

8. Effect on Other Agreements. 
 This
Agreement is the entire agreement between you and the Company with respect to the relationship contemplated by this Agreement and supersedes any earlier agreement, written or oral, with respect to the subject matter of this Agreement, including the
Prior Agreement other than Section 3(c) of the Prior Agreement and such other Sections and Sub-Sections of the Prior Agreement as are necessary to give effect to Sections 3(c) (including, but not limited to, Section 3(f) and the definition
of “Cause” in Section 5(d)(1) and “Good Reason” in Section 5(e)(1)). In entering into this Agreement, no party has relied on or made any representation, warranty, inducement, promise or understanding that is not in this
Agreement. This Agreement shall have no effect on any equity award agreements with respect to grants made to you prior to the Effective Date, including without limitation pursuant to Section 3(c) of the Prior Agreement, which shall continue to
be governed by their terms. 

  
 11 








 9. Assignment/Successor. 

(a) Assignment by You. You may not assign this Agreement without the Company’s consent. Also, except as required by law, your right
to receive payments or benefits under this Agreement may not be subject to execution, attachment, levy or similar process. 
 (b)
Successor in Interest. In the event of a Change in Control or other reorganization of the Company, the provisions of this Agreement shall be binding upon and inure to the benefit of the entity surviving or resulting from such Change in
Control or reorganization. The Company shall require such surviving entity to assume and agree (in writing) to perform this Agreement in the same manner and to the same extent that the Company would have been required to perform it if no such
succession had taken place. 
 10. Disputes. 

(a) Employment Matter. This Section 10 applies to any controversy or claim between you and the Company arising out of or relating
to or concerning this Agreement or any aspect of your employment with the Company or the termination of that employment (together, an “Employment Matter”). 

(b) Mandatory Arbitration. Subject to the provisions of this Section 10, any Employment Matter will be finally settled
by arbitration in the County of New York administered by the American Arbitration Association under its Commercial Arbitration Rules then in effect.  

(c) Limitation on Damages. You and the Company agree that there will be no punitive damages payable as a result of any
Employment Matter and agree not to request punitive damages.  
 (d) Injunctions and Enforcement of Arbitration Awards. You or
the Company may bring an action or special proceeding in a state or federal court of competent jurisdiction sitting in the County of New York to enforce any arbitration award under this Section 10. Also, the Company may bring such an action or
proceeding, in addition to its rights under this Section 10 and whether or not an arbitration proceeding has been or is ever initiated, to temporarily, preliminarily or permanently enforce any part of Section 7. You agree that
(1) your violating any part of Section 7 would cause damage to the Group that cannot be measured or repaired, (2) the Company therefore is entitled to an injunction, restraining order or other equitable relief restraining any actual
or threatened violation of those Sections, (3) no bond will need to be posted for the Company to receive such an injunction, order or other relief, (4) no proof will be required that monetary damages for violations of those Sections would
be difficult to calculate and that remedies at law would be inadequate and (5) the General Counsel of the Company is irrevocably appointed as your agent for service of process in connection with any such action or proceeding (the General
Counsel will promptly advise you of any such service of process). 
 (e) Jurisdiction and Choice of Forum. You and the
Company irrevocably submit to the exclusive jurisdiction of any state or federal court located in the County of New York over any Employment Matter that is not otherwise arbitrated or resolved according to this Section 10. This includes any
action or proceeding to compel arbitration or to enforce an arbitration award. Both you and the Company (1) acknowledge that the forum stated herein has a reasonable relation to this Agreement and to the relationship between you and the Company
and that the submission to the forum will apply even if the forum chooses to apply non-forum law, (2) waive, to the extent permitted by law, any objection to personal jurisdiction or to the laying of venue of any action or proceeding covered by
this subsection in the forum stated herein, (3) agree not to commence any such action or proceeding in any forum other than the forum stated in this subsection and (4) agree that, to the extent permitted by law, a final and non-appealable
judgment in any such action or proceeding in any such court will be conclusive and binding on you and the Company. However, nothing in this Agreement precludes you or the Company from bringing any action or proceeding in any court for the purpose of
enforcing the provisions of this Section 10. 

  
 12 








 (f) Waiver of Jury Trial. To the extent permitted by law, you and the Company
waive any and all rights to a jury trial with respect to any Employment Matter.  
 (g) Governing Law. This Agreement
will be governed by and construed in accordance with the law of the State of New York applicable to contracts made and to be performed entirely within that State.  

(h) Costs. You and the Company shall each pay its own legal fees and expenses incurred as a result of any Employment Matter;
provided however, that the Company will reimburse you for the reasonable legal fees of your counsel (i) to the extent that you prevail on any material issue in dispute or (ii) if the dispute occurs within two (2) years
following a Change in Control as long as you are not acting in bad faith; provided, further, that the Company shall reimburse you for the reasonable legal fees of your counsel in connection with the preparation of this Agreement in an amount
not to exceed $25,000 (for which you shall submit a bill promptly following the date hereof and which the Company shall reimburse no later than December 31, 2014). 

11. General Provisions. 
 (a)
Construction.  
 (1) References to the following terms have the meanings stated: 

(A) To Sections are to sections of this Agreement unless otherwise stated. 

(B) To any contract (including this Agreement) are to the contract as amended, modified, supplemented or replaced from
time to time. 
 (C) To any law, rule or regulation are to the statute, rule or regulation as amended,
modified, supplemented or replaced from time to time (and, in the case of laws, include any rules and regulations promulgated under the statute) and to any section of any law, rule or regulation include any successor to the section. 

(D) To any governmental authority include any successor to the governmental authority. 

(E) To any plan include any programs, practices and policies. 

(F) To any entity include any corporation, limited liability company, partnership, association, business trust and
similar organization and include any governmental authority. 
 (G) To any affiliate of any entity are to any person
or other entity directly or indirectly controlling, controlled by or under common control with the first entity. 
 (2) The
various headings in this Agreement are for convenience of reference only and in no way define, limit or describe the scope or intent of any provisions or Sections of this Agreement. 

(3) Unless the context requires otherwise, (A) words describing the singular number include the plural and vice
versa, (B) words denoting any gender include all genders and (C) the words “include”, “includes” and “including” will be deemed to be followed by the words “without
limitation.” 
 (4) It is your and the Company’s intention that this Agreement not be construed more strictly with
regard to you or the Company. 
 (b) Withholding. You and the Company will treat all payments to you under this Agreement as
compensation for services. Accordingly, the Company may withhold from any payment any taxes that are required to be withheld under any law, rule or regulation. 

  
 13 








 (c) Severability. If any provision of this Agreement is found by any court of competent
jurisdiction (or legally empowered agency) to be illegal, invalid or unenforceable for any reason, then (1) the provision will be amended automatically to the minimum extent necessary to cure the illegality or invalidity and permit enforcement
and (2) the remainder of this Agreement will not be affected. In particular, if any provision of Section 7 is so found to violate law or be unenforceable because it applies for longer than a maximum permitted period or to greater than a
maximum permitted area, it will be automatically amended to apply for the maximum permitted period and maximum permitted area. 
 (d) No
Set-off or Mitigation. Your and the Company’s respective obligations under this Agreement will not be affected by any set-off, counterclaim, recoupment or other right you or any member of the Group may have against each other or anyone
else. You do not need to seek other employment or take any other action to mitigate any amounts owed to you under this Agreement, and those amounts will not be reduced if you do obtain other employment (except as this Agreement specifically states).

 (e) Notices. All notices, requests, demands and other communications under this Agreement must be in writing and will be deemed
given (1) on the business day sent, when delivered by hand or facsimile transmission (with confirmation) during normal business hours, (2) on the business day after the business day sent, if delivered by a nationally recognized overnight
courier or (3) on the third business day after the business day sent if delivered by registered or certified mail, return receipt requested, in each case to the following address or number (or to such other addresses or numbers as may be
specified by notice that conforms hereto: 
 If to you, to the most recent address on file with the Company. 

If to the Company: 

Voya Financial, Inc. 

230 Park Avenue 

13th Floor 

New York, N.Y. 10169 

Attention: Bridget M. Healy, EVP and Chief Legal Officer 

Facsimile: 212-309-8364 

(f) Consideration. This Agreement is in consideration of the mutual covenants contained in it. You and the Company acknowledge the
receipt and sufficiency of the consideration to this Agreement and intend this Agreement to be legally binding. 
 (g) Amendments and
Waivers. Any provision of this Agreement may be amended or waived but only if the amendment or waiver is in writing and signed, in the case of an amendment, by you and the Company or, in the case of a waiver, by the party that would have
benefited from the provision waived. Except as this Agreement otherwise provides, no failure or delay by you or the Company to exercise any right or remedy under this Agreement will operate as a waiver, and no partial exercise of any right or remedy
will preclude any further exercise. 
 (h) Third Party Beneficiaries. This Agreement will be binding on, inure to the benefit of and
be enforceable by the parties, your heirs and personal representatives and the Company’s successors and assigns. This Agreement does not confer any rights, remedies, obligations or liabilities to any entity or person other than you and the
Company, your heirs and personal representatives and the Company’s permitted successors and assigns. 
 (i) Section 409A.
This Agreement is intended to comply with the requirements of Section 409A of the Code and the regulations and guidance promulgated thereunder (“Section 409A of the Code”) and shall in all respects be administered in accordance with
Section 409A of the Code. In the event that any provision of this Agreement or other agreement or award referenced herein is mutually agreed by the parties to be in violation of Section 409A of the Code, the parties shall cooperate
reasonably to attempt to amend or modify this Agreement (or other agreement or award) in order to avoid a violation of Section 409A of the Code while attempting to preserve the economic intent of the applicable provision. Notwithstanding
anything to the contrary in this Agreement or elsewhere, if you are a “specified employee” as determined pursuant to Section 409A of the Code as of the date of your “separation from service” (within the meaning of Treas.
Reg. 1.409A-1(h)) and if any payment or benefit 

  
 14 








 
provided for in this Agreement or otherwise both (x) constitutes a “deferral of compensation” within the meaning of Section 409A of the Code and (y) cannot be paid or
provided in the manner otherwise provided without subjecting you to “additional tax”, interest or penalties under Section 409A of the Code, then any such payment or benefit that is payable during the first six months following your
“separation from service” shall be paid or provided to you in a cash lump-sum on the first business day of the seventh calendar month following the month in which your “separation from service” occurs. Any payment or benefit due
upon a termination of your employment that represents a “deferral of compensation” within the meaning of Section 409A of the Code shall only be paid or provided to you upon a “separation from service”. For purposes of this
Agreement, all rights to payments and benefits hereunder will be treated as rights to receive a series of separate payments and benefits to the fullest extent allowed by Section 409A of the Code and each installment of any amount to be paid in
two or more installments shall be treated as a separate payment for purposes of Section 409A of the Code. Except as otherwise expressly provided herein, to the extent any expense reimbursement or the provision of any in-kind benefit under this
Agreement is determined to be subject to Section 409A of the Code, the amount of any such expenses eligible for reimbursement, or the provision of any in-kind benefit, in one calendar year shall not affect the expenses eligible for
reimbursement in any other taxable year (except for any life-time or other aggregate limitation applicable to medical expenses), in no event shall any expenses be reimbursed after the last day of the calendar year following the calendar year in
which you incurred such expenses, and in no event shall any right to reimbursement or the provision of any in-kind benefit be subject to liquidation or exchange for another benefit. 

(j) Counterparts; Effective Date. This Agreement may be executed in counterparts, each of which will constitute an original and all of
which, when taken together, will constitute one agreement. This Agreement is entered into as of the date hereof, and shall be deemed effective as of the Effective Date. 

[The next page is the signature page.] 

  
 15 








 
			
	Very truly yours,
	
	 VOYA FINANCIAL., INC.

		
	By:	 	/s/ J. Barry Griswell
	Name:	 	J. Barry Griswell
	Title:	 	 Chairman of the Compensation and
 Benefits
Committee of the Board of
 Directors



 AGREED AND ACKNOWLEDGED: 
  

	
	
	/s/ Rodney O. Martin, Jr.
	 Rodney O. Martin, Jr., Chairman and Chief

    Executive Officer



  
 16 








 Appendix I 

Retirement Equity Vesting Examples 
 Assumptions

  

	 	1.	Grants are made on March 1 of each year 

  

	 	2.	The PSU performance period begins on January 1 and we have used a 36 month calendar years cycle for vesting pro-rating (from January 1-December 31) 


 

	 	3.	The RSU vesting is on the anniversary of the grant, with full vesting after 36 months from grant 

  

	 	4.	The 2015 PSU grants has two tranches—a third with a two-year performance period and two-thirds with a three year performance period; subsequent PSU grants have a three-year performance period 


 

	 	5.	Percentages are rounded to the closest whole number 

 Example #1: Retirement on June 30, 2015 

 

							
	 Type of Grant
	  	 Portion of Total Award
	  	Vesting %	 	 Comments

	 2015 PSU Grant (55% of LTI)
	  		  		 	
	 Tranche 1
	  	33% of PSUs	  	100%	 	6 months service from start of performance period plus 24 additional months = 30 months on a 24 month cycle, so award is fully vested
	 Tranche 2
	  	67% of PSUs	  	0%	 	6 months service plus 24 additional months = 30 months on a 36 month cycle, so award does not vest
	 Total 2015 PSU Grant
	  		  	33%	 	Weighted average of two tranches
	 2015 RSUs (45% of LTI)
	  		  		 	
	 Tranche 1
	  	33% of RSUs	  	100%	 	4 months service from grant date plus 24 months = 28 months on a 12 month cycle, so fully vested
	 Tranche 2
	  	33% of RSUs	  	100%	 	4 months service from grant date plus 24 months = 28 months on a 24 month cycle, so fully vested
	 Tranche 3
	  	33% of RSUs	  	0%	 	4 months service from grant date plus 24 months = 28 months on a 36 month cycle, so does not vest
	 Total 2015 RSU Grant
	  		  	67%	 	Weighted average of three tranches


  
 Appendix I - 1









 Example #2: Retirement on June 30, 2016 

 

							
	 Type of Grant
	  	 Portion of Total Award
	  	Vesting %	 	 Comments

	 2015 PSU Grant (55% of annual LTI)
	  		  		 	
	 Tranche 1
	  	33% of PSUs	  	100%	 	18 months service from start of performance period plus 24 additional months = 42 months on a 24 month cycle, so award is fully vested
	 Tranche 2
	  	67% of PSUs	  	100%	 	18 months service plus 24 additional months = 42 months on a 36 month cycle, so award is fully vested
	 Total 2015 PSU Grant
	  		  	100%	 	Weighted average of two tranches
	 2015 RSUs (45% of annual LTI)
	  		  		 	
	 Tranche 1
	  	33% of RSUs	  	100%	 	16 months service from grant date with 12 month vesting, so this tranche would have already vested
	 Tranche 2
	  	33% of RSUs	  	100%	 	16 months service from grant date plus 24 months = 40 months credit on a 24 month cycle, so fully vested
	 Tranche 3
	  	33% of RSUs	  	100%	 	16 months from grant date plus 24 months = 40 months on a 36 month cycle, so fully vested
	 Total 2015 RSU Grant
	  		  	100%	 	Weighted average of three tranches
	 2016 PSU Grant (55% of LTI)
	  		  	0%	 	6 months service from start of performance period plus 24 months = 30 months on a 36 month cycle, so not vested
	 2016 RSUs (45% of LTI)
	  		  		 	
	 Tranche 1
	  	33% of RSUs	  	100%	 	4 months service from grant date plus 24 months = 28 months on a12 month cycle, so fully vested
	 Tranche 2
	  	33% of RSUs	  	100%	 	4 months service from grant date plus 24 months = 28 months on a 24 month cycle, so fully vested
	 Tranche 3
	  	33% of RSUs	  	0%	 	4 months service from grant date plus 24 months = 28 months on a 36 month cycle, so does not vest
	 Total 2016 RSU Grant
	  		  	67%	 	Weighted average of three tranches


  
 Appendix I - 2









 Example #3: Retirement on June 30, 2017 

 

							
	 Type of Grant
	  	 Portion of Total Award
	  	Vesting %	 	 Comments

	 2015 PSU Grant (55% of annual LTI)
	  		  		 	
	 Tranche 1
	  	33% of PSUs	  	100%	 	Would have already vested on March 1, 2017
	 Tranche 2
	  	67% of PSUs	  	100%	 	30 months of service from start of performance period plus 24 additional months = 54 months on a 36 month cycle, so award fully vests
	 Total 2015 PSU Grant
	  		  	100%	 	Weighted average of two tranches
	 2015 RSUs (45% of annual LTI)
	  		  		 	
	 Tranche 1
	  	33% of RSUs	  	100%	 	Would have already vested on March 1, 2016
	 Tranche 2
	  	33% of RSUs	  	100%	 	Would have already vested on March 1, 2017
	 Tranche 3
	  	33% of RSUs	  	100%	 	28 months of service from grant date plus 24 additional months = 52 months on a 36 month cycle, so award fully vests
	 Total 2015 RSU Grant
	  		  	100%	 	Weighted average of three tranches
	 2016 PSU Grant (55% of LTI)
	  		  	100%	 	18 months service from start of performance period plus 24 months = 42 months on a 36 month cycle, so fully vested
	 2016 RSUs (45% of LTI)
	  		  		 	
	 Tranche 1
	  	33% of RSUs	  	100%	 	Would have already vested on March 1, 2016
	 Tranche 2
	  	33% of RSUs	  	100%	 	16 months of service from grant date plus 24 additional months = 40 months on a 24 month cycle, so fully vested
	 Tranche 3
	  	33% of RSUs	  	100%	 	16 months of service from grant date plus 24 additional months = 40 months on a 36 month cycle, so fully vested
	 Total 2016 RSU Grant
	  		  	100%	 	Weighted average of three tranches
	 2017 PSU Grant (55% of LTI)
	  		  	83%	 	6 months of service from the start of the performance period plus 24 additional months = 30 months on a 36 month cycle = 79% vested (30/36)
	 2017 RSUs (45% of LTI)
	  		  		 	
	 Tranche 1
	  	33% of RSUs	  	100%	 	4 months service from grant date plus 24 additional months = 28 months on a 12 month cycle, so fully vested
	 Tranche 2
	  	33% of RSUs	  	100%	 	4 months service from grant date plus 24 additional months = 28 months on a 24 month cycle, so fully vested
	 Tranche 3
	  	33% of RSUs	  	78%	 	4 months of service from grant date plus 24 additional months = 28 months on a 36 month cycle, so 78% vested (28/36)
	 Total 2016 RSU Grant
	  		  	93%	 	Weighted average of three tranches


  
 Appendix I - 3









 ANNEX A 

RELEASE AGREEMENT 
 In exchange
for good and valuable consideration, including for receiving payment of separation benefits pursuant to your Employment Agreement as of December [ ], with Voya Financial, Inc. (the “Agreement”), less applicable taxes and withholdings, you
agree to release certain claims that you may have against Voya Financial, Inc. (“Company”) and its affiliates and agents as set forth below. 

By signing this Release Agreement (“Release”), you give up important rights, and we recommend that you discuss it with your
attorney. Even if you choose not to discuss it with your attorney, you must review the Release carefully, and make sure that you understand the meaning and the effect of the language. 

1. In consideration of the receipt of the separation payments and benefits under Section 6 of the Agreement, the receipt and sufficiency
of which is hereby acknowledged, I, Rodney O. Martin, Jr., for and on behalf of myself, my descendants, dependents, heirs, executors, administrators, trustees, legal representatives and permitted assigns (“Employee Releasors”) fully
and completely waive, release and acquit the Company and its past, present and future parents, subsidiaries and affiliates and each of their respective predecessors, successors and assigns, shareholders, directors, officers, partners, members,
managers, employees, trustees (in their official and individual capacities), representatives and agents, agents and consultants, independent contractors, attorneys and advisers, and each of their respective affiliates, successors and assigns
(collectively, the “Employer Releasees”), jointly and severally, from any and all claims, known or unknown, which the Employee Releasors have or may have against any of the Employer Releasees arising on or prior to the date of
execution of this Release and any and all liability which any of the Employer Releasees may have to Employee Releasors, whether denominated claims, demands, causes of action, complaints, obligations, damages, or liabilities arising from any and all
bases, however, denominated, including but not limited to, the Age Discrimination in Employment Act (“ADEA”), the Americans with Disabilities Act of 1990, the Family and Medical Leave Act of 1993, Title VII of the United States
Civil Rights Act of 1964, 42 U.S.C. § 1981, the Equal Pay Act, the Employee Retirement Income Security Act (“ERISA”), the Worker Adjustment and Retraining Notification Act (“WARN”), the Fair Labor Standards Act, Federal
Civil Rights Acts, the New York State Human Rights Law, including N.Y. Exec. Law § 296, the New York City Human Rights Law, including § 8-107 of the Administration Code and Charter of New York City, the New York Labor Law, any other
federal, state or local law and any workers’ compensation or disability claims under any such laws, and all contract and quasi-contract claims, claims for promissory estoppel or detrimental reliance, claims for wages, bonuses, incentive
compensation and severance allowances or entitlements, all claims for fraud, slander, libel, defamation, disparagement, intentional or negligent infliction of emotional distress, personal injury, negligence, breach of any implied covenant of good
faith and fair dealing or any other claim for damages or injury of any kind whatsoever, and all claims for monetary recovery, including, without limitation, attorneys’ fees, experts’ fees, medical fees or expenses, costs and disbursements.
This Release relates solely to claims arising from my relationship with the Company (and any predecessor or successor of the Company) as an employee or a director or as a result of the termination of any such relationship. I further agree that I
have not and will not file or, to the best of my ability, permit to be filed by an Employee Releasor or other person on my behalf any such claim. Notwithstanding the preceding sentence or any other provision of this Release, this Release is not
intended to interfere with my right to file a charge with the Equal Employment Opportunity Commission (the “EEOC”) in connection with any claim I believe I may have against the Company (or any predecessor or successor of the
Company). However, by executing this Release, I hereby waive the right to recover in any proceeding I may bring before the EEOC or any state or local civil or human rights commission or in any proceeding brought by the EEOC or any state or local
civil or human rights commission on my behalf. In addition, this Release is not intended to interfere with my right to challenge that my waiver of any and all ADEA claims pursuant to this Release is a knowing and voluntary waiver, notwithstanding my
specific representation that I have entered into this Release knowingly and voluntarily. This Release is for any relief, no matter how denominated, including, but not limited to, injunctive relief, wages, penalties, back pay, front pay, compensatory
damages, or punitive damages. This Release covers any actions, omissions, conduct, behavior, or events occurring prior to the date of my execution of this Release. This Release shall not apply to any obligation of the Company pursuant to this
Release or the Agreement, any rights in the nature of indemnification or director and officers liability insurance coverage which I may have with respect to claims against the Company or its past, current or future affiliates relating to or arising
out of my employment with the Company, any claims as a shareholder of the Company, or any vested benefit to which I am entitled under any employee benefit plans or to which I may be entitled by law. 

  
 Annex A-1 








 2. I understand that this Release does not constitute any admission by the Company of liability
or wrongdoing of any kind or of violation of any laws or regulations. I have entered into this Release voluntarily. 
 3. I acknowledge that
the payment(s) will be made within the time frames set forth in the Agreement. 
 4. To the extent not publicly disclosed pursuant to a
legally required filing, I agree to hold and maintain the terms of the payment to me of my separation amounts and benefits in confidence and not disclose them to any third party, except that I may disclose the same to my spouse and to my legal and
financial advisors for purposes of obtaining professional assistance, and as otherwise required by law, regulatory or governmental authority or as reasonably appropriate in connection with any legal dispute. I and the Company understand and agree
that confidentiality is a material term of the payment and this Release. 
 5. By my signature below, I acknowledge that I have read and
fully understand and accept the terms of this Release. I represent and agree that my signature is freely, voluntarily, and knowingly given. I also acknowledge that I have been provided a full opportunity to review and reflect on the terms of this
Release. I intend this Release to be legally binding. I understand that by executing this Release I am giving up certain rights which I (and any Employee Releasor) may have to sue or assert a claim against any of the Employer Releasees based on any
acts or omissions of the Employer Releasees up to the date of the signing of this Release. I further acknowledge that I have not been forced, coerced, subjected to duress or pressured in any manner whatsoever to sign this Release. 

6. I understand and acknowledge that I am being advised by the Company to consult with an attorney prior to signing this Release and have done
so to the extent I have deemed it necessary. My decision whether to sign this Release is my own voluntary decision made with full knowledge that the Company has advised me to consult with an attorney. I acknowledge that I have considered the terms
of this Release before I sign it. 
 7. I understand and acknowledge that I have received good and valuable consideration in exchange for my
execution of this Release. 
 8. I acknowledge that I have been given at least twenty-one (21) days to consider the terms of this
Release. I represent that I have consulted with an attorney to the extent that I deemed necessary prior to executing this Release. If I sign the Release before the end of the twenty-one (21) day period, it is because I have voluntarily and
knowingly decided to do so. I further acknowledge that I have received good and valuable consideration in exchange for my execution of this Release. 

9. I may rescind this Release within seven (7) days from the date that I execute this Release, and this Release will not become effective
or enforceable until after the seven (7) day rescission period has expired. If I choose to rescind this Release, I must deliver, by hand or by mail, a written rescission notice to the Executive Vice President and Chief Legal Officer, Voya
Financial, Inc. Legal Services at 230 Park Avenue, 13th Floor, New York, New York 10169, Fax No. (212) 309-8364, which must be received no later than 5:00 p.m., E.S.T. on the seventh (7th) day following the date of my execution of this Release. This Release will become effective upon the eighth (8th) day following the
date I execute this Release, unless rescinded by me in accordance with the provisions of this Paragraph. If delivered by mail, the rescission must be: (1) postmarked within the seven day period; (2) sent to the above address; and
(3) sent by certified mail return receipt requested. If the Release is rescinded, I am not eligible for any of the severance payments and benefits under the Agreement described above in this Release. 

10. Disputes. I agree that Section 10 of the Employment Agreement shall apply to any controversy or claim between me and
the Company arising out of or relating to or concerning this Release and such controversy or claim shall be treated as an “Employment Matter” (as defined therein) for purposes of such Section. 

12. Severability. I agree that the provisions of this Release are severable and if any part of this Release is found to be
unenforceable, or otherwise invalid by any court of competent jurisdiction, the other provisions of this Release will remain in full force and effect. Any provision of this Release held invalid or unenforceable only in part or degree will remain in
full force and effect to the extent not held invalid or unenforceable. 

  
 Annex A-2 








 13. Entire Agreement. I agree that this Release and the Agreement encompass the
entire agreement between the parties relating to the cessation of Employee’s services to the Company. Employee acknowledges that he has not relied on any representations, promises, or agreements of any kind except those expressly set forth in
this Release and the Agreement. 
  

					
			
	   
	 		 	  

	Name	 		 	Date
			
	Voya Financial, Inc.	 		 	
			
	   
	 		 	  

	Name	 		 	Date


  
 Annex A-3 








 ANNEX B 

RELEASE AGREEMENT 
 1. Pursuant
to this Release Agreement, on behalf of itself, its past, present and future parents, subsidiaries and affiliates and each of their respective predecessors, successors and assigns, shareholders, directors, officers, partners, members, managers,
employees, trustees (in their official and individual capacities), representatives and agents, agents and consultants, independent contractors, attorneys and advisers, and each of their respective affiliates, successors and assigns (collectively,
the “Employer Releasors”), Voya Financial, Inc. (the “Company”) hereby fully and completely waives, releases and acquits Rodney O. Martin, Jr. (the “Employee”), his descendants, dependents, heirs,
executors, administrators, trustees, legal representatives and permitted assigns and (collectively, the “Employee Releasees”), jointly and severally, from any and all claims, known or unknown, which the Employer Releasors have or
may have against any of the Employee Releasees arising on or prior to the date of execution of this Release and any and all liability which any of the Employee Releasees may have to the Employer Releasors, whether denominated claims, demands, causes
of action, complaints, obligations, damages, or liabilities, arising solely from the Employee’s relationship with the Company (and any predecessor or successor of the Company) as an employee or a director or as a result of the termination of
any such relationship. This Release Agreement shall not apply to any obligation of the Employee pursuant to Section 7 of his Employment Agreement as of December [ ], 2014, with the Company (the “Agreement”), any claims arising out of
any fraud established to have been committed by the Employee in connection with the conduct of the business of the Company or any of rights or obligations of the Company to recoup any compensation paid by the Company or any of its affiliates at any
time to the Employee to the extent such recoupment is required by applicable law or listing standards (including any Company policy implementing such listing standards). 

2. The Company understands that this Release Agreement does not constitute any admission by the Employee of liability or wrongdoing of any
kind or of violation of any laws or regulations. 
 3. To the extent not publicly disclosed pursuant to a legally required filing, the
Company agrees to hold and maintain the terms of the payment to the Employee of the Employee’s separation amounts and benefits under the Agreement in confidence and not disclose them to any third party, except that it may disclose the same to
its legal and financial advisors for purposes of obtaining professional assistance, and as otherwise required by law, regulatory or governmental authority or as reasonably appropriate in connection with any legal dispute. The Company and the
Employee understand and agree that confidentiality is a material term of the payment and this Release. 
 4. Disputes. The
Company agrees that Section 10 of the Employment Agreement shall apply to any controversy or claim between it and the Employee arising out of or relating to or concerning this Release and such controversy or claim shall be treated as an
“Employment Matter” (as defined therein) for purposes of such Section. 
 5. Severability. The Company agrees that
the provisions of this Release Agreement are severable and if any part of this Release Agreement is found to be unenforceable, or otherwise invalid by any court of competent jurisdiction, the other provisions of this Release Agreement will remain in
full force and effect. Any provision of this Release Agreement held invalid or unenforceable only in part or degree will remain in full force and effect to the extent not held invalid or unenforceable. 

 

					
	Voya Financial, Inc.	 		 	
			
	   
	 		 	  

	Name	 		 	Date
			
	   
	 		 	  

	Name	 		 	Date


  
 Annex B-1