EX-10.1



 Exhibit 10.1 

EXECUTION VERSION 

AGREEMENT 
 This
Agreement, dated as of November 24, 2014 (this “Agreement”), is by and among Destination Maternity Corporation, a Delaware corporation (the “Company”), J. Daniel Plants, an individual resident of California
(“Plants”), Voce Catalyst Partners LP, a Delaware limited partnership (“Voce Catalyst”), and Voce Capital Management LLC, a California limited liability company (together with Plants and Voce Catalyst,
“Voce”). The Company and Voce are referred to herein as the “Parties.” 
 WHEREAS, the Company and Voce
have engaged in discussions and communications concerning the Company’s business, financial performance and strategic plans; 

WHEREAS, the Company and Voce have determined to come to an agreement with respect to the appointment of Plants to the Company’s Board
and the election of Plants at the 2015 annual meeting of stockholders of the Company (the “2015 Annual Meeting”), and certain other matters, as provided in this Agreement. 

WHEREAS, the Company and Voce have agreed to each take and refrain from taking certain actions on the terms and conditions set forth in this
Agreement. 
 NOW, THEREFORE, in consideration of the foregoing premises and the respective representations, warranties, covenants,
agreements and conditions hereinafter set forth, and intending to be legally bound hereby, the Parties hereto hereby agree as follows: 
 1.
Definitions. For purposes of this Agreement: 
 (a) The terms “Affiliate” and “Associate” have the
respective meanings set forth in Rule 12b-2 promulgated by the Securities and Exchange Commission (the “SEC”) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and shall include persons who
become Affiliates or Associates of any person subsequent to the date of this Agreement, provided that neither “Affiliate” nor “Associate” shall include (i) any person that is a publicly held concern and is otherwise an
Affiliate or Associate solely by reason of the fact that a principal or representative of Voce serves as a member of the board of directors or similar governing body of such concern, provided that Voce does not control such concern, (ii) such
principal or representative in its capacity as a member of the board of directors or other similar governing body of such concern or (iii) any entity which is an Associate solely by reason of clause (a) of the definition of Associate in
Rule 12b-2 and is not an Affiliate. 
 (b) The terms “beneficial owner” and “beneficial ownership” shall
have the respective meanings as set forth in Rule 13d-3 promulgated by the SEC under the Exchange Act. 
 (c) “Board” means
the Board of Directors of the Company. 
 (d) “Common Stock” means the common stock of the Company, par value $0.01 per
share. 
 (e) The terms “person” or “persons” shall mean any individual, corporation (including
not-for-profit), general or limited partnership, limited liability company, joint venture, estate, trust, association, organization or other entity of any kind or nature, including any governmental authority. 

 







 (f) “Standstill Period” means the period commencing on the date hereof and
ending on the date that is the earlier of: 
 (i) thirty (30) days prior to the Timely Deadline for the Annual Meeting to be held in
2016; and 
 (ii) such date, if any, of a breach by the Company in any material respect of any of its representations, warranties,
commitments or obligations set forth in Section 2, 4, 5, 6, 12, 13, 14, 15 or 16 of this Agreement if such breach has not been cured within thirty (30) days following written notice of such breach (provided that (i) a failure to take
the actions set forth in Section 4(a)(i) and (ii), (ii) a failure to make the nomination required under Section 4(b)(i) and (ii), and (iii) a failure to provide the notice of nomination required under Section 4(e) cannot be
cured); and 
 (g) “Timely Deadline” means, with respect to any Annual Meeting, the last date upon which a notice to the
Secretary of the Company of nominations of persons for election to the Board at such Annual Meeting or the proposal of business at such Annual Meeting would be considered “timely” under the Company’s Restated Certificate of
Incorporation and Bylaws (the “Bylaws”) in effect at that time. 
 2. Representations and Warranties of the Company. The
Company represents and warrants as follows as of the date hereof: 
 (a) The Company has the corporate power and authority to execute,
deliver and carry out the terms and provisions of this Agreement and to consummate the transactions contemplated hereby. 
 (b) This
Agreement has been duly and validly authorized, executed and delivered by the Company, constitutes a valid and binding obligation and agreement of the Company and is enforceable against the Company in accordance with its terms, except as enforcement
thereof may be limited by applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance or similar laws affecting the rights of creditors and subject to general equity principles. 

(c) The execution, delivery and performance of this Agreement by the Company does not and will not (i) violate or conflict with any law,
rule, regulation, order, judgment or decree, in each case that is applicable to the Company, or (ii) result in any material breach or material violation of, or constitute a material default (or an event which with notice or lapse of time or
both could become a material default) under or pursuant to, or result in the loss of a material benefit under, or give any right of termination, amendment, acceleration or cancellation of (A) any organizational document of the Company or
(B) any agreement, contract, commitment, understanding or arrangement, in each case to which the Company is a Party or by which it is bound and which is material to the Company’s business or operations. 

3. Representations and Warranties of Voce. Voce represents and warrants with respect to itself as follows as of the date hereof: 

(a) Voce has the power and authority to execute, deliver and carry out the terms and provisions of this Agreement and to consummate the
transactions contemplated hereby. Voce has the power and authority, as applicable, to execute, deliver and carry out the terms and provisions of this Agreement and to consummate the transactions contemplated hereby. 

(b) This Agreement has been duly and validly authorized, executed, and delivered by Voce, constitutes a valid and binding obligation and
agreement of Voce and is enforceable against Voce in accordance with its terms, except as enforcement thereof may be limited by applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance or similar laws affecting the rights
of creditors and subject to general equity principles. 

  
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 (c) The execution, delivery and performance of this Agreement by Voce does not and will not
(i) violate or conflict with any law, rule, regulation, order, judgment or decree applicable to Voce, or (ii) result in any material breach or material violation of, or constitute a material default (or an event which with notice or lapse
of time or both could become a material default) under or pursuant to, or result in the loss of a material benefit under, or give any right of termination, amendment, acceleration or cancellation of, (A) any organizational document, if an
entity, or (B) any agreement, contract, commitment, understanding or arrangement, in each case to which Voce is a Party or by which Voce is bound. 

(d) As of the date hereof, Voce and its Affiliates and Associates beneficially own in the aggregate 252,025 shares of Common Stock. 

(e) Voce does not currently have, and does not currently have any right to acquire, any interest in any other securities of the Company (or
any rights, options or other securities convertible into or exercisable or exchangeable (whether or not convertible, exercisable or exchangeable immediately or only after the passage of time or the occurrence of a specified event) for such
securities or any obligations measured by the price or value of any securities of the Company or any of its Affiliates, including any swaps or other derivative arrangements designed to produce economic benefits and risks that correspond to the
ownership of Common Stock, whether or not any of the foregoing would give rise to beneficial ownership (as determined under Rule 13d-3 promulgated under the Exchange Act), and whether or not to be settled by delivery of Common Stock, payment of cash
or by other consideration, and without regard to any short position under any such contract or arrangement). 
 4. Directors; Related
Matters. 
 (a) On the date hereof, the Board shall, in accordance with the Company’s governance documents, adopt a resolution to:

 (i) appoint Plants to the Board, as a director, effective as of the date hereof; and 

(ii) appoint Plants, within two (2) business days of the date hereof, to the Audit Committee and Nominating and Corporate Governance
Committee of the Board. 
 (b) In connection with the 2015 Annual Meeting to be held in 2015, the Company shall take all action necessary to
effect the following: 
 (i) the Board and the Nominating and Corporate Governance Committee shall nominate Plants for election to the Board
as a director at the 2015 Annual Meeting; 
 (ii) the Company shall recommend that the Company’s stockholders vote, and shall solicit
proxies, in favor of the election of Plants at the 2015 Annual Meeting and otherwise support Plants for election in a manner no less rigorous and favorable than the manner in which the Company supports its other nominees; and 

(c) Upon execution of this Agreement, Voce hereby agrees not to (i) nominate any person for election at the 2015 Annual Meeting,
(ii) submit any proposal for consideration at, or bring any other business before, the 2015 Annual Meeting, directly or indirectly, or (iii) initiate, encourage or participate in any “withhold” or similar campaign with respect to
the 2015 Annual Meeting, directly or indirectly, and shall not permit any of its Affiliates or Associates to do any of the items in this Section 4(c). Voce shall not publicly or privately encourage or facilitate any other shareholder to take
any of the actions described in this Section 4(c). 

  
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 (d) At the 2015 Annual Meeting, Voce agrees to appear in person or by proxy and vote all shares
of Common Stock beneficially owned by it or its respective Affiliates or Associates as of the record date for such meeting (i) in favor of each of the persons nominated by the Company for election as a director at the 2015 Annual Meeting, and
(ii) in accordance with the Board’s recommendation with respect to each other proposal to come before the 2015 Annual Meeting. 

(e) The Company agrees that at least thirty (30) days prior to the Timely Deadline for the Annual Meeting to be held in 2016 (the
“2016 Annual Meeting”), the Company will notify Voce whether it has resolved to recommend Plants for election as director at the 2016 Annual Meeting. 

5. Replacement Director. If, at any time prior to the conclusion of the Standstill Period, Plants is unable or unwilling to serve as a
director of the Company, and at such time Voce, together with all Affiliates and Associates, shall not have disposed of shares resulting in Voce ceasing to beneficially own at least 1% (the “Minimum Threshold”) of the outstanding shares
(subject to adjustment for stock splits, reclassifications, combinations and similar adjustments) of Common Stock (determined in accordance with Rule 
13d-3 under the Securities Exchange Act of 1934, as amended), then Voce and the Board shall
appoint a mutually agreeable replacement within ninety (90) days of Plants validly tendering his resignation from the Board (in which case all references in this Agreement to “Plants” with respect to such director’s rights and
obligations as a director shall refer to such replacement, as applicable, provided that references in this Agreement to “Voce” will not include such person unless such person is otherwise already a member). If following Plants’
resignation and prior to the appointment of any replacement director under this Section 5, Voce, together with all Affiliates and Associates, disposes of shares resulting in Voce ceasing to beneficially own the Minimum Threshold, then the
Company shall not be obligated to appoint any such replacement director under this Section 5. 
 6. Bylaw Amendment. Upon
execution of this Agreement, the Company hereby agrees that the Board, at a duly convened meeting of directors, shall take all actions necessary to amend the Bylaws to provide for a majority voting standard in the election of directors, to become
effective as of the conclusion of the 2015 Annual Meeting. 
 7. Voting. During the Standstill Period, Voce shall cause all shares of
Common Stock owned of record or beneficially owned by it or its respective Affiliates or Associates to be present for quorum purposes and to be voted (i) in favor of all directors nominated by the Board for election at any stockholder meeting
where such matters will be voted on; provided that such directors were not nominated in contravention of this Agreement, and (ii) in favor of each of the other proposals to be presented by the Company at any stockholder meeting where such
matters will be voted on. 
 8. Standstill. Voce agrees that, during the Standstill Period it will not, and it will cause its
respective Affiliates, Associates and agents and any other persons acting on his or its behalf not to, directly or indirectly: 
 (a) engage
in any solicitation of proxies or consents or become a “participant” in a “solicitation” as such terms are defined in Regulation 14A under the Exchange Act of proxies or consents (including, without limitation, any solicitation
of consents that seeks to call a special meeting of stockholders), in each case, with respect to securities of the Company, other than a “solicitation” or acting as a “participant” in support of all of the nominees of the Board
at any stockholder meeting; 
 (b) submit any shareholder proposal (pursuant to Rule 14a-8 promulgated by the SEC under the Exchange Act or
otherwise) or any notice of nomination or other business for consideration, or nominate any candidate for election to the Board or oppose the directors nominated by the Board, other than as expressly permitted by this Agreement; 

  
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 (c) encourage any person to submit nominations in furtherance of a “contested
solicitation” for the election or removal of directors with respect to the Company; 
 (d) form, join in or in any other way
participate in a “partnership, limited partnership, syndicate or other group” within the meaning of Section 13(d)(3) of the Exchange Act with respect to the Common Stock or deposit any shares of Common Stock in a voting trust or
similar arrangement or subject any shares of Common Stock to any voting agreement or pooling arrangement, other than with other members of Voce or one or more of its Affiliates or to the extent such a group may be deemed to result with the Company
or any of their respective Affiliates as a result of this Agreement; 
 (e) engage in discussions with other stockholders of the Company,
solicit proxies or written consents of stockholders or otherwise conduct any nonbinding referendum with respect to the Common Stock, or make, or in any way encourage, influence or participate in, any “solicitation” of any “proxy”
within the meaning of Rule 14a-1 promulgated by the SEC under the Exchange Act to vote, or advise, encourage or influence any person with respect to voting or tendering, any shares of Common Stock with respect to any matter, including, without
limitation, any Sale Transaction (as defined below) that is not approved by a majority of the Board; 
 (f) call, seek to call, or to
request the calling of, a special meeting of the stockholders of the Company, or seek to make, or make, a shareholder proposal at any meeting of the stockholders of the Company; 

(g) effect or seek to effect (including, without limitation, by entering into any discussions, negotiations, agreements or understandings with
any third person), offer or propose (whether publicly or otherwise) to effect, or cause or participate in, or in any way assist, solicit, encourage or facilitate any other person to effect or seek, offer or propose (whether publicly or otherwise) to
effect or cause or participate in (including by tendering or selling into) (i) any acquisition of any material assets or businesses of the Company or any of its subsidiaries, (ii) any transfer or acquisition of shares of Common Stock or
other securities of the Company or any securities of any Affiliate of the Company if, after completion of such transfer or acquisition or proposed transfer or acquisition, a person or group (other than Voce and its Affiliates) would beneficially
own, or have the right to acquire beneficial ownership of, more than 9.9% of the outstanding shares of Common Stock (based on the latest annual or quarterly report of the Company filed with the SEC pursuant to Section 13 or 15(d) of the
Exchange Act), provided that open market sales of securities through a broker by Voce which are not actually known by Voce to result in any transferee acquiring beneficial ownership of more than 9.9% of the outstanding shares of Common Stock
shall not be included in this clause (ii) or constitute a breach of this Section 8, (iii) any tender offer or exchange offer, merger, change of control, acquisition or other business combination involving the Company or any of
its subsidiaries or (iv) any recapitalization, restructuring, liquidation, dissolution or other extraordinary transaction with respect to the Company or any of its subsidiaries (any of the transactions or events described in (i) through
(iv) above are referred to as a “Sale Transaction”), unless such Sale Transaction has been approved by a majority of the Board and has been announced by the Company; provided, that this paragraph shall not require Voce
to vote in favor of a Sale Transaction that was approved by the Board; 
 (h) publicly disclose, or cause or facilitate the public
disclosure (including, without limitation, the filing of any document or report with the SEC or any other governmental agency or any disclosure to any journalist, member of the media or securities analyst) of, any intent, purpose, plan or proposal
to obtain any waiver, or consent under, or any amendment of, any of the provisions of Section 7 hereof or this Section 8, or otherwise seek (in any manner that would require public disclosure by Voce or its Affiliates or
Associates) to obtain any waiver, consent under, or amendment of any provision of this Agreement; 

  
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 (i) enter into any arrangements, understandings or agreements (whether written or oral) with, or
advise, finance, assist or encourage any other person that engages, or offers or proposes to engage, in any of the foregoing; or 
 (j) take
or cause or induce or assist others to take any action inconsistent with any of the foregoing; 
 provided, that, notwithstanding the foregoing, it is
understood and agreed that this Agreement shall not be deemed to prohibit (x) Plants from engaging in any lawful act in his capacity as a director of the Company that is either expressly approved by the Board or required in order to comply with
his fiduciary duties as a director of the Company or (y) solely with respect to any Sale Transaction that has been approved by a majority of the Board and has been announced by the Company, Voce from making public statements, engaging in
discussions with other shareholders, soliciting proxies or voting any shares or proxies. 
 9. Resignation. As a condition to
commencement of a term on the Board (or nomination therefor), Plants shall provide to the Company an irrevocable letter of resignation in substantially the form attached hereto as Exhibit A which shall become effective the date on which Voce,
together with all Affiliates and Associates, disposes of shares resulting in Voce ceasing to beneficially own at least 1% of the outstanding shares (subject to adjustment for stock splits, reclassifications, combinations and similar adjustments) of
Common Stock (determined in accordance with Rule 13d-3 under the Securities Exchange Act of 1934, as amended). 
 10. Support. During
the Standstill Period, Plants, in his capacity as a director of the Company, will use reasonable efforts to support, at the Company’s sole cost and expense, the Company’s slate of directors in a manner generally consistent with the support
provided by the other directors of the Company, provided that such slate of directors is consistent with the terms and conditions of this Agreement. 

11. Policies. By the time of his appointment to the Board, Plants will have reviewed the Company’s policies, procedures, and
guidelines applicable to members of the Board and agrees to abide by the provisions thereof during his service as a director of the Company, including, without limitation, the Company’s Corporate Governance Principals, Code of Business Conduct
and Ethics, Destination Maternity Corporation Stock Ownership Guidelines and Non-Employee Director Compensation Policy. Voce acknowledges that it is aware that United States securities law prohibits any person who has material non-public information
about a company from purchasing or selling any securities of such company, or from communicating such information to any other person under circumstances in which it is reasonably foreseeable that such person is likely to purchase or sell such
securities. 
 12. Compensation. Plants shall be compensated for his service as a director and shall be reimbursed for his expenses
on the same basis as all other non-employee directors of the Company and shall be eligible to be granted equity-based compensation on the same basis as all other non-employee directors of the Company. 

13. Indemnification and Insurance. Plants shall be entitled to the same rights of indemnification and directors’ and
officers’ liability insurance coverage as the other non-employee directors of the Company as such rights may exist from time to time. 

14. Expenses. The Company shall promptly reimburse Voce for its reasonable, documented out-of-pocket fees and expenses (including legal
expenses) incurred in connection with the matters related to the 2015 Annual Meeting and the negotiation and execution of this Agreement, provided that such reimbursement shall not exceed twenty thousand dollars ($20,000) in the aggregate. 

  
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 15. Mutual Non-Disparagement. Subject to applicable law, each of the Parties covenants and
agrees that, during the Standstill Period, or if earlier, until such time as the other Party or any of its agents, subsidiaries, affiliates, successors, assigns, officers, key employees or directors shall have breached this Section, neither it nor
any of its respective agents, subsidiaries, affiliates, successors, assigns, officers, key employees or directors, shall in any way publicly disparage, call into disrepute, or otherwise defame or slander the other Parties or such other Parties’
subsidiaries, affiliates, successors, assigns, officers (including any current officer of a Party or a Parties’ subsidiaries who no longer serves in such capacity following the execution of this Agreement), directors (including any current
director of a Party or a Parties’ subsidiaries who no longer serves in such capacity following the execution of this Agreement), employees, stockholders, agents, attorneys or representatives, or any of their products or services, in any manner
that would damage the business or reputation of such other Parties, their products or services or their subsidiaries, affiliates, successors, assigns, officers (or former officers), directors (or former directors), employees, stockholders, agents,
attorneys or representatives. 
 16. Press Release; Form 8-K. The Company shall issues a press release in the form attached hereto as
Exhibit B. The Company shall provide to Voce a reasonable opportunity to review and comment on any Form 8-K with respect to the execution and delivery of this Agreement by the Parties hereto in advance of its filing, and shall consider in
good faith the reasonable and timely comments of Voce. Neither Voce nor the Company shall make (and they will cause their Affiliates and Associates not to make) any public statements with respect to the matters covered by this Agreement (including
in any filing with the SEC, any other regulatory or governmental agency, or any stock exchange, or in any materials that would reasonably be expected to be filed with the SEC, including pursuant to Exchange Act Rules 14a-6 or 14a-12) that are
inconsistent with, or otherwise contrary to, this Agreement or the statements in such press release or Form 8-K filing. 
 17. Specific
Performance. Each Party hereto acknowledges and agrees, on behalf of itself and its Affiliates, that irreparable harm would occur in the event any of the provisions of this Agreement were not performed in accordance with their specific terms or
were otherwise breached. It is accordingly agreed that the Parties will be entitled to specific relief hereunder, including, without limitation, an injunction or injunctions to prevent and enjoin breaches of the provisions of this Agreement and to
enforce specifically the terms and provisions hereof in any state or federal court located in the State of Delaware, in addition to any other remedy to which they may be entitled at law or in equity. Any requirements for the securing or posting of
any bond with such remedy are hereby waived. 
 18. Jurisdiction. Each Party hereto agrees, on behalf of itself and its Affiliates,
that any actions, suits or proceedings arising out of or relating to this Agreement or the transactions contemplated hereby will be brought solely and exclusively in the Court of Chancery of the State of Delaware and any state appellate court
therefrom within the State of Delaware (or, if the Court of Chancery of the State of Delaware declines to accept jurisdiction over a particular matter, any federal court within the State of Delaware) (and the Parties agree on behalf of themselves
and their respective Affiliates not to commence any action, suit or proceeding relating thereto except in such courts), and further agrees that service of any process, summons, notice or document by U.S. registered mail to the respective addresses
set forth in Section 22 hereof will be effective service of process for any such action, suit or proceeding brought against any Party in any such court. Each Party, on behalf of itself and its Affiliates, agrees and consents to the
personal jurisdiction of the state and federal courts located in the State of Delaware, and irrevocably and unconditionally waives any objection to the laying of venue of any action, suit or proceeding arising out of this Agreement or the
transactions contemplated hereby, in the state or federal courts located in the State of Delaware, and hereby further irrevocably and unconditionally waives and agrees not to plead or claim in any such court that any such action, suit or proceeding
brought in any such court has been brought in an improper or inconvenient forum. 

  
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 19. Applicable Law. This Agreement shall be governed in all respects, including validity,
interpretation and effect, by the laws of the State of Delaware applicable to contracts executed and to be performed wholly within such state, without giving effect to the choice of law principles of such state. Each Party hereto agrees to
irrevocably waive any right to trial by jury. 
 20. Counterparts; Facsimile or Electronic Signatures. This Agreement may be executed
in two or more counterparts which together shall constitute a single agreement. Facsimile or electronic (i.e., PDF) signatures shall be as effective as original signatures. 

21. Entire Agreement; Amendment and Waiver; Successors and Assigns. This Agreement contains the entire understanding of the Parties
hereto with respect to, and supersedes all prior agreements relating to, its subject matter. There are no restrictions, agreements, promises, representations, warranties, covenants or undertakings between the Parties other than those expressly set
forth herein. This Agreement may be amended only by a written instrument duly executed by the Parties hereto or their respective successors or assigns. No failure on the part of any Party to exercise, and no delay in exercising, any right, power or
remedy hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of such right, power or remedy by such Party preclude any other or further exercise thereof or the exercise of any other right, power or remedy. All
remedies hereunder are cumulative and are not exclusive of any other remedies provided by law. The terms and conditions of this Agreement shall be binding upon, inure to the benefit of, and be enforceable by the Parties hereto and their respective
successors, heirs, executors, legal representatives and assigns. No Party hereto may assign or otherwise transfer either this Agreement or any of its rights, interests or obligations hereunder without the prior written consent of the other Parties
hereto. Any purported transfer without such consent shall be void. 
 22. Notices. All notices, consents, requests, instructions,
approvals and other communications provided for herein and all legal process in regard hereto shall be in writing and shall be deemed validly given, made or served (a) if given by facsimile, when such facsimile is transmitted to the facsimile
number set forth below, or to such other facsimile number as is provided by a Party to this Agreement to the other Parties pursuant to notice given in accordance with the provisions of this Section 22, and the appropriate confirmation is
received, or (b) if given by any other means, when actually received during normal business hours at the address specified in this Section 22, or at such other address as is provided by a Party to this Agreement to the other Parties
pursuant to notice given in accordance with the provisions of this Section 22: 
 if to the Company: 

Destination Maternity Corporation 

456 North Fifth Street 

Philadelphia, Pennsylvania 19123 

Facsimile: (215) 645-0420 

Attention: Chairman of the Board 

with a copy (which shall not constitute notice) to: 

Olshan Frome Wolosky LLP 

Park Avenue Tower 

65 East 55th Street 

New York, New York 10022 

Facsimile: (212) 451-2222 

Attention: Andrew Freedman, Esq. 

  
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 if to Voce: 

Voce Capital Management LLC 

600 Montgomery Street, Suite 210 

San Francisco, California 94111 

Facsimile: (415) 489-2610 

Attention: General Counsel 

with a copy (which shall not constitute notice) to: 

Crowell & Moring LLP 

275 Battery Street, 23rd Floor 

San Francisco, California 94111 

Facsimile: (415) 986-2827 

Attention: Murray A. Indick, Esq. 

23. No Third-Party Beneficiaries. Nothing in this Agreement is intended to confer on any person other than the Parties hereto or their
respective successors and assigns, and their respective Affiliates to the extent provided herein, any rights, remedies, obligations or liabilities under or by reason of this Agreement. 

24. Unenforceability. If any provision of this Agreement is held invalid or unenforceable by any court of competent jurisdiction, then
the other provisions of this Agreement shall remain in full force and effect. Any provision of this Agreement held invalid or unenforceable only in part or degree shall remain in full force and effect to the extent not held invalid or unenforceable.
The Parties hereto further agree to replace such invalid or unenforceable provision of this Agreement with a valid and enforceable provision that will achieve, to the extent possible, the purposes of such invalid or unenforceable provision. 

25. Construction. Each of the Parties hereto acknowledges that it has been represented by counsel of its choice throughout all
negotiations that have preceded the execution of this Agreement, and that it has executed this Agreement with the advice of such counsel. Each Party hereto and its counsel cooperated and participated in the drafting and preparation of this
Agreement, and any and all drafts relating thereto exchanged among the Parties shall be deemed the work product of all of the Parties and may not be construed against any Party by reason of its drafting or preparation. Accordingly, any rule of law
or any legal decision that would require interpretation of any ambiguities in this Agreement against any Party hereto that drafted or prepared it is of no application and is hereby expressly waived by each of the Parties, and any controversy over
interpretations of this Agreement shall be decided without regard to events of drafting or preparation. 
 [Signature page follows]


  
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 IN WITNESS WHEREOF, this Agreement has been duly executed and delivered by the duly authorized
signatories of the Parties as of the date first written above. 
  

															
		  		  		  		 	 COMPANY:

					
		  		  		  		 	 DESTINATION MATERNITY CORPORATION

						
		  		  		  		 	By:	 	 /s/ Ronald J. Masciantonio

		  		  		  		 		 	Name:	 	Ronald J. Masciantonio
		  		  		  		 		 	Title:	 	Executive Vice President &
Chief Administrative Officer

  

															
				
	VOCE CATALYST PARTNERS LP	  		 		 	VOCE CAPITAL MANAGEMENT LLC
						
	By: Voce Capital LLC, its General Partner	  		 		 		 		 	
						
	By:	  	 /s/ J. Daniel Plants
	  		 		 	By:	 	 /s/ J. Daniel Plants

		  	Name:	  	 J. Daniel Plants
	  		 		 		 	Name:	 	J. Daniel Plants
		  	Title:	  	Managing Member	  		 		 		 	Title:	 	Managing Member
						
		  		  		  		 		 	 /s/ J. Daniel Plants

		  		  		  		 		 	J. DANIEL PLANTS








 EXHIBIT A 

Form of Irrevocable Resignation 

November 24, 2014 
 Attention: Board of Directors 

Reference is made to the Agreement, dated as of November 24, 2014 (the “Agreement”), by and among Destination Maternity
Corporation (the “Company”) and the other Parties listed on the signature page thereto. Capitalized terms used but not defined herein shall have the meanings assigned to such terms in the Agreement. 

In accordance with Section 9 of the Agreement, I hereby tender my conditional resignation as a director of the Board and any committees
of the Board on which I am then serving, provided that this resignation shall be effective upon the date on which Voce, together with all Affiliates and Associates, disposes of shares resulting in Voce ceasing collectively to beneficially own the
Minimum Threshold. I hereby acknowledge that this conditional resignation as a director of the Board is as a result of the terms and conditions of the Agreement. 

This resignation may not be withdrawn by me at any time during which it is effective. 

 

	
	Very truly yours,
	   

	J. Daniel Plants


  
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 EXHIBIT B 

Press Release 
 For Immediate
Release 
 DESTINATION MATERNITY APPOINTS J. DANIEL PLANTS TO BOARD OF DIRECTORS 

PHILADELPHIA, Nov. 26, 2014 /PRNewswire/ — Destination Maternity Corporation (NasdaqGS: DEST), the world’s leading maternity apparel retailer, today
announced that J. Daniel Plants, Managing Partner of Voce Capital Management LLC (“Voce Capital”), has been appointed to the Company’s Board of Directors. 

Anthony M. Romano, Chief Executive Officer of Destination Maternity, commented, “We are pleased to have Dan Plants join our Board, and we look forward to
the positive contributions he will make to our Company.” 
 J. Daniel Plants, Voce Capital’s Managing Partner, stated, “As a long-term
investor in Destination Maternity, we look forward to bringing additional shareholder perspective to the Board and continuing to work constructively with the Company to help enhance its value.” 

The Company and Voce Capital have entered into an agreement in connection with today’s announcement. Under the agreement, Voce Capital has agreed, among
other things, to vote all of its shares in favor of each of the Board’s nominees at the Company’s 2015 Annual Meeting of Stockholders. In addition, Voce Capital has agreed to certain other customary standstill provisions. The complete
agreement between Destination Maternity and Voce Capital will be included as an exhibit to a Current Report on Form 8-K, which will be filed with the Securities and Exchange Commission in the ordinary course. 

ABOUT DESTINATION MATERNITY 
 Destination Maternity
Corporation is the world’s largest designer and retailer of maternity apparel. In the United States and Canada, as of September 30, 2014, Destination Maternity operates 1,894 retail locations, including 568 stores, predominantly under the
tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and 1,326 leased department locations, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity also
distributes its Oh Baby by Motherhood® collection through a licensed arrangement at Kohl’s® stores throughout the United States and on Kohls.com. In addition, Destination Maternity has international store franchise and product supply
relationships in the Middle East, South Korea, Mexico and Israel. As of September 30, 2014, Destination Maternity has 78 international franchised locations, including 19 Destination Maternity branded stores and 59 shop-in-shop locations.
Destination Maternity expects its first franchised locations in Israel to open in Spring 2015, pursuant to its franchise agreement with H&O Fashion Ltd., one of Israel’s largest and dominant fashion-retail chains. 

ABOUT VOCE CAPITAL MANAGEMENT 
 Voce Capital Management is
a governance-focused, value-driven investor. It is an employee-owned investment manager and the advisor to Voce Catalyst Partners LP, a private investment partnership. Voce Capital is headquartered in San Francisco, California. 

  
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 FORWARD-LOOKING STATEMENTS 

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this
press release or made from time to time by management of the Company, including those regarding results of operations, liquidity and financial condition, and various business initiatives, involve risks and uncertainties, and are subject to change
based on various important factors. The following factors, among others, in some cases have affected and in the future could affect the Company’s financial performance and actual results and could cause actual results to differ materially from
those expressed or implied in any such forward-looking statements: the continuation of the economic recovery of the retail industry in general and of apparel purchases in particular, our ability to successfully manage our various business
initiatives, our ability to successfully pursue, complete and manage any acquisitions and related matters, adverse effects on the market price of our common stock and on our operating results because of a failure to complete any proposed
acquisition, failure to realize any benefits of any proposed acquisition, the success of our international business and its expansion, our ability to successfully manage and retain our leased department and licensed relationships and marketing
partnerships, future sales trends in our existing retail locations and through the Internet, unusual weather patterns, changes in consumer spending patterns, raw material price increases, overall economic conditions and other factors affecting
consumer confidence, demographics and other macroeconomic factors that may impact the level of spending for apparel, expense savings initiatives, our ability to anticipate and respond to fashion trends and consumer preferences, unanticipated
fluctuations in our operating results, the impact of competition and fluctuations in the price, availability and quality of raw materials and contracted products, availability of suitable store locations, continued availability of capital and
financing, our ability to hire and develop senior management and sales associates, our ability to develop and source merchandise, our ability to receive production from foreign sources on a timely basis, potential stock repurchases, our ability to
continue our regular quarterly cash dividend, the trading liquidity of our common stock, changes in market interest rates, our ability to successfully manage and accomplish our planned relocations of our headquarters and distribution operations with
minimal disruption to our overall operations, war or acts of terrorism and other factors set forth in the Company’s periodic filings with the U.S. Securities and Exchange Commission (the “SEC”), or in materials incorporated therein by
reference. Although it is believed that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct and persons reading this announcement are
therefore cautioned not to place undue reliance on these forward-looking statements which speak only as at the date of this announcement. The Company assumes no obligation to update or revise the information contained in this announcement (whether
as a result of new information, future events or otherwise), except as required by applicable law. 
 SOURCE: Destination Maternity Corporation 

CONTACT: 
 Judd P. Tirnauer 

Executive Vice President & Chief Financial Officer 

(215) 873-2278 

  
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