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                                                                      Exhibit 99


                              THE DIAL CORPORATION
                                   EXHIBIT 99

   PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 SAFE HARBOR COMPLIANCE
                   STATEMENT FOR FORWARD-LOOKING STATEMENTS

                                  MAY 10, 2001

In passing the Private Securities Litigation Reform Act of 1995 (the "PSLRA"),
Congress encouraged public companies to make "forward-looking statements" by
creating a safe-harbor to protect companies from securities law liability in
connection with forward-looking statements. The Dial Corporation intends to
qualify both its written and oral forward-looking statements for protection
under the PSLRA.

To qualify oral forward-looking statements for protection under the PSLRA, a
readily available written document must identify important factors that could
cause actual results to differ materially from those in the forward-looking
statements. We provide the following information in connection with our
continuing effort to qualify both written and oral forward-looking statements
for the safe harbor protection of the PSLRA.

Forward-looking statements express expectations of future events. All
forward-looking statements are inherently uncertain as they are based on various
expectations and assumptions concerning future events and they are subject to
numerous known and unknown risks and uncertainties which could cause actual
events or results to differ materially from those projected. Due to these
inherent uncertainties, the investment community is urged not to place undue
reliance on forward-looking statements. In addition, we undertake no obligation
to update or revise forward-looking statements to reflect changed assumptions,
the occurrence of unanticipated events or changes to projections over time.

FACTORS THAT MAY AFFECT FUTURE RESULTS AND FINANCIAL CONDITION

Our future results and financial condition are dependent upon our ability to
successfully develop, manufacture and market consumer products. Inherent in this
process are a number of factors that we must successfully manage to achieve
favorable future operating results and financial condition. Potential risks and
uncertainties that could affect our future operating results and financial
condition include, but are not limited to, the factors discussed below.

-        WE ARE TAKING A NUMBER OF STEPS DESIGNED TO IMPROVE OUR OPERATIONS AND
         FINANCIAL RESULTS, INCLUDING THE RESTRUCTURING AND SPECIAL CHARGES
         TAKEN IN THE SECOND AND THIRD QUARTERS OF 2000. WE MAY NOT ACHIEVE THE
         BENEFITS THAT WE EXPECT FROM THESE MEASURES.
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We are taking a number of steps designed to improve our operations and financial
results. For example, in the second and third quarters of 2000, we announced
restructuring and special charges totaling up to $98 million. These charges and
changes to our business operations are expected to produce cost savings going
forward. No assurances can be given that these charges or any of the changes
made to our business operations will achieve the benefits that we expect. The
expected timing, estimated costs of restructuring and special charges and the
projected savings to result from these charges are based upon management's
judgement in light of the circumstances and estimates at the time the judgements
were made. Accordingly, the expected timing, estimated costs and projected
savings for these charges may change as future events evolve, and the changes
may be material.

-        WE ARE CONSIDERING VARIOUS STRATEGIC ALTERNATIVES FOR OUR COMPANY,
         INCLUDING SELLING SUBSTANTIAL ASSETS OR THE ENTIRE COMPANY. THERE CAN
         BE NO ASSURANCE THAT WE WILL UNDERTAKE ANY STRATEGIC ALTERNATIVES OR,
         IF UNDERTAKEN, THAT THEY WILL PROVE SUCCESSFUL.

As part of our "SFX01" initiative, we currently are exploring, and will continue
to explore, strategic alternatives available to Dial. These alternatives include
selling substantial assets or the entire company. Decisions made in the course
of SFX01 could result in Dial recording additional special or restructuring
charges or asset writedowns. No assurances can be given that any transactions
will occur or, if transactions do occur, that they will improve our operating
results or financial condition, increase shareholder value or be on terms
favorable to Dial. Moreover, the uncertainty created by this environment may
adversely impact our ability to retain employees and our relationships with
customers, suppliers and lenders.

-        THE POSSIBLE DIVESTITURE OF OUR SPECIALTY PERSONAL CARE BUSINESS MAY
         LEAD TO AN ASSET WRITEDOWN IN THE RANGE OF $150 TO $170 MILLION AFTER
         TAX. IF THIS WERE TO OCCUR, WE WOULD BE REQUIRED TO OBTAIN OUR LENDERS'
         WAIVER BECAUSE AN ASSET WRITEDOWN IN THIS RANGE WOULD VIOLATE THE
         MINIMUM NET WORTH COVENANT IN OUR CREDIT FACILITY.

As previously disclosed, we are reviewing strategic alternatives with respect to
our Specialty Personal Care business, while working aggressively to improve the
performance of this business. Preliminary discussions with interested parties
have taken place; however, no decision concerning the possible sale of this
business has been made. At this time, we believe that if a decision is made in
the future to divest of this business, a write-down of assets to their estimated
market value would be required. Based on current estimates, such a write-down
would be in the range of $150 to $170 million after tax. If this takes place, we
would be required to obtain our lenders' waiver because an asset write-down in
this range would violate the minimum net worth covenant in our credit facility.

No assurance can be given that we will sell our Specialty Personal Care business
or that any sale will be on terms favorable to Dial. Further, no assurance can
be given that our
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lenders will waive compliance with any covenants that may be violated as a
result of any such sale, including agreeing to waive compliance with the minimum
net worth covenant.

-        WE FACE INTENSE COMPETITION IN A MATURE INDUSTRY THAT MAY REQUIRE US TO
         INCREASE EXPENDITURES AND LOWER PROFIT MARGINS TO PRESERVE OR MAINTAIN
         OUR MARKET SHARE.

Currently, we depend primarily on sales generated in U.S. markets (88% of sales
in 2000). U.S. markets for consumer products are mature and characterized by
high household penetration, particularly with respect to our most significant
product categories, including detergents and bar soaps. We may not be able to
succeed in implementing our strategies to increase domestic revenues. Our unit
sales growth in domestic markets will depend on increasing usage by consumers,
product innovation and capturing market share from competitors.

The consumer products industry, particularly the detergent, personal care and
air freshener categories, is intensely competitive. To protect our existing
market share or to capture increased market share, we may need to increase
expenditures for promotions and advertising and to introduce and establish new
products. These additional measures and increased expenditures may not prove
successful in maintaining or enhancing our market share and could result in
lower sales and profits as occurred in 2000.

Many of our competitors are large companies, including The Procter & Gamble
Company, Lever Brothers Co., Colgate-Palmolive Company, and S.C. Johnson &
Son, Inc., which have greater financial resources than we do. They could
outspend us in an attempt to take market share from us.

-        PRICE-CUTTING MEASURES IN RESPONSE TO COMPETITIVE PRESSURES COULD
         RESULT IN DECREASED PROFIT MARGINS.

Consumer products, particularly those that are value-priced, are subject to
significant price competition. From time to time, we may need to reduce the
prices for some of our products to respond to competitive and consumer pressures
and to maintain market share. Any reduction in our prices to respond to these
pressures would have an adverse impact on our profit margins. In addition, if
our sales volumes fail to grow sufficiently to offset any reduction in margins,
our results of operations would be materially adversely affected. In 2000, our
sales volumes declined, which reduced our margins and materially adversely
affected our results of operations. No assurances can be given that our sales
volumes will not continue to decline or that we will be able to grow our sales
volumes sufficiently to offset the reduction in our margins.

-        PROVIDING PRICE CONCESSIONS OR TRADE TERMS THAT ARE ACCEPTABLE TO OUR
         TRADE CUSTOMERS, OR OUR FAILURE TO DO SO, COULD ADVERSELY AFFECT OUR
         SALES AND PROFITABILITY. REDUCTIONS IN INVENTORY BY OUR TRADE
         CUSTOMERS, INCLUDING AS A RESULT OF CONSOLIDATIONS IN THE RETAIL
         INDUSTRY, COULD ADVERSELY AFFECT OUR SALES.
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Because of the competitive environment facing retailers, we face pricing
pressure from these customers. Many of our trade customers, particularly our
high-volume retail store customers, have increasingly sought to obtain pricing
concessions or better trade terms. These concessions or terms could adversely
affect our margins. Further, if we are unable to maintain price or trade terms
that are acceptable to our trade customers, they could increase product
purchases from our competitors, which would adversely affect our sales and
profitability. In 2000, some of our retail customers reduced inventory levels of
our products and this inventory level reduction materially adversely affected
our results of operations. No assurances can be given that our retail customers
will not continue to reduce inventory levels in managing their working capital
requirements. Any further reduction in inventory levels could continue to
materially adversely affect our results of operations. In this regard,
consolidation within the retail industry could potentially reduce inventory
levels maintained by our retail customers, which could adversely impact our
results of operations. Our performance is also dependent upon the general health
of the economy and of the retail environment in particular and could be
materially affected by changes affecting retailing and by the financial
difficulties of retailers.

-        LOSS OF OUR PRINCIPAL CUSTOMERS COULD SIGNIFICANTLY DECREASE OUR SALES
         AND PROFITABILITY.

Our top ten customers accounted for 50% of net sales in 2000. Wal-Mart,
including its affiliate Sam's Club, was our largest customer, accounting for 21%
of net sales in 2000. The loss of or a substantial decrease in the volume of
purchases by Wal-Mart or any of our other top customers could have a material
adverse effect on our sales and profitability.

-        PRICE INCREASES IN CERTAIN RAW MATERIALS COULD ADVERSELY AFFECT OUR
         PROFIT MARGINS.

Rapid increases in the prices of certain raw materials could materially impact
our profit margins. For example, tallow (a key ingredient in Dial bar soaps) has
experienced price fluctuations within the range of $0.09 and $0.28 per pound
from January 1, 1995, to March 31, 2001. Recently, the price of tallow has been
trading at the lower end of this historical range. If prices were to increase,
we may not be able to increase the prices of our Dial bar soaps to offset these
increases as readily as many competitors, which tend to use less tallow in their
products. In addition, we depend on a single supplier for Triclosan, the
antibacterial agent that is the active ingredient used in Liquid Dial products.
Although we have an adequate supply of Triclosan for our current and foreseeable
needs, a significant disruption in this supply could have a short-term material
adverse impact on our financial results.

-        WE HAVE MADE, AND MAY CONTINUE TO MAKE, ACQUISITIONS THAT PROVE
         UNSUCCESSFUL OR STRAIN OR DIVERT OUR RESOURCES.

Over the past three years, we have made several acquisitions and entered into
two joint ventures. We may make additional acquisitions or substantial
investments in complementary businesses or products in the future. All of the
acquisitions and
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investments described above entailed, and any future acquisitions or investments
would entail, various risks, including the difficulty of assimilating the
operations and personnel of the acquired businesses or products, the potential
disruption of our ongoing business and, generally, our potential inability to
obtain the desired financial and strategic benefits from the acquisition or
investment. These factors could have a material adverse effect on our financial
results. For example, we have not obtained the desired financial benefits from
our acquisitions of Freeman and Sarah Michaels or from our Dial/ Henkel joint
ventures, and this had a material adverse effect on our financial results in
2000. The risks entailed in acquisitions and investments are greater for Dial in
light of the number of acquisitions we have made in the last three years.

Any future acquisitions and investments also could result in substantial cash
expenditures, potentially dilutive issuances of equity securities, the
incurrence of additional debt and contingent liabilities, and amortization
expenses related to goodwill and other intangible assets, which could adversely
affect our financial results and condition.

-        THE FDA COULD IMPOSE STANDARDS THAT NEGATIVELY IMPACT OUR ABILITY TO
         MARKET SOME OF OUR PRODUCTS AS ANTIBACTERIAL.

Since the 1970s, the Food and Drug Administration has regulated antibacterial
soaps and hand washes under a proposed regulation. Although the proposed
regulation has not been finalized, the FDA ultimately could set standards that
result in limiting or even precluding soap manufacturers from using some current
antibacterial ingredients or making antibacterial claims for some product forms,
such as bar soap. Dial, which uses the antibacterial ingredient Triclosan in
Liquid Dial and Triclocarban in Dial bar soap, emphasizes the antibacterial
properties of its soap products in its marketing campaigns and product labeling.
Any final FDA regulation that limits or precludes this type of advertising could
require Dial to develop new marketing campaigns, develop new products or utilize
different antibacterial ingredients in its products, all of which could
materially adversely affect our business.

-        OUR INTERNATIONAL EXPANSION EFFORTS MAY PROVE UNSUCCESSFUL.

In 2000, 88% of our sales were generated in U.S. markets. To diversify, we have
pursued a strategy to continue to penetrate international markets to supplement
our domestic revenues. To date some of our international acquisitions and joint
ventures have not yielded the benefits we had anticipated. In implementing an
international expansion strategy, we face barriers to entry and the risk of
competition from local and other companies that already have established global
businesses, risks generally associated with conducting business internationally,
including exposure to currency fluctuations, limitations on foreign investment,
import/export controls, nationalization, unstable governments and legal systems,
and the additional expense and risks inherent in operating in geographically and
culturally diverse locations. Because we have attempted to develop our
international business through acquisitions as well as joint ventures,
co-packaging arrangements and/or other alliances, we also are subject to risks
associated
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with such arrangements, including those relating to the combining of different
corporate cultures and shared decision making. In addition, since our current
international distribution capabilities are extremely limited, we also may need
to acquire a distribution network or enter into alliances with existing
distributors before we can effectively conduct operations in new markets.

-        WE COULD BECOME THE SUBJECT OF ADVERSE PUBLICITY OR PRODUCT RECALLS
         THAT NEGATIVELY IMPACT OUR OPERATIONS.

Adverse publicity regarding our products could impact the sales of our products.
Some news broadcasts by major U.S. television and radio networks have focused on
the use of antibacterial agents to kill germs on various surfaces. Triclosan,
the active ingredient in Liquid Dial, also has been a focus of these broadcasts.
Although none of the broadcasts disputed that Triclosan kills germs on the skin,
some third party experts did question whether it provides any additional
protection beyond that provided by nonantibacterial soap products. Although we
have test results that we believe prove that Triclosan provides consumers with
additional protection in limiting exposure to bacteria-related diseases, there
can be no assurance that our Triclosan products, or other products, will not be
the subject of adverse publicity in the future.

From time to time, consumer product companies, including Dial, have had to
recall certain products for various reasons. The costs of recall or other
related liabilities could materially lower our profit margins. Adverse publicity
regarding any product recalls also could materially affect our sales.

We share the use of the Armour trademark for food products with ConAgra Inc.,
the manufacturer of Armour-branded non-canned meat products. Accordingly, we
face the added risk that consumer preferences and perceptions with respect to
any of our Armour products may be influenced by adverse publicity affecting any
of the Armour-branded products of ConAgra, Inc.

-        WE MAY INCUR UNEXPECTED EXPENSES DUE TO ENVIRONMENTAL CONCERNS
         REGARDING A DETERGENT COMPOUND.

We have used nonlyphenol ethoxylate as an ingredient in our liquid and powder
detergent products. Certain environmental and regulatory groups have raised
concerns regarding the toxicity of compounds produced from nonlyphenol
ethoxylate as it decomposes and the adverse impact on the reproductive health of
certain aquatic animals exposed to those compounds. Although to our knowledge
none of the studies undertaken on nonlyphenol ethoxylate has demonstrated a link
between the compound and such effect in the environment or in human beings,
there can be no assurance that subsequent studies will not in fact demonstrate
such a link or demonstrate other adverse environmental consequences. Current
government regulations do not impose any restrictions on the use of nonlyphenol
ethoxylate, or impose any liability on any of the businesses that utilize
nonlyphenol ethoxylate in the products they manufacture. We believe, however,
that a number of governmental agencies in North America and Europe are
discussing formal
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regulation of nonlyphenol ethoxylate in the environment. We have reformulated
our detergents to eliminate this compound as an ingredient.

-        WE MAY INCUR UNEXPECTED EXPENSES DUE TO ENVIRONMENTAL MATTERS.

We are subject to a variety of environmental and health and safety laws in each
jurisdiction in which we operate. These laws and regulations pertain to our
present and past operations. Although we currently do not anticipate that the
costs to comply with environmental laws and regulations will have a material
adverse effect on our capital expenditures, earnings or competitive position,
the emergence of unforeseen claims or liabilities or the imposition of
increasingly stringent laws, regulations and enforcement policies could result
in material, unreserved costs in the future. Since 1980, we have received
notices or requests for information with respect to "Superfund" sites under the
federal Comprehensive Environmental Response, Compensation and Liability Act,
four of which are currently active. As of March 31, 2001, we have accrued in our
financial statements approximately $1.1 million in reserves for expenses related
to Superfund sites and the clean-up of closed plant sites. We believe our
reserves are adequate, but these costs are difficult to predict with certainty.

-        LOSS OF KEY MANAGERIAL PERSONNEL COULD NEGATIVELY IMPACT OUR
         OPERATIONS.

Our operation requires managerial expertise. Of our current key personnel, only
the Chief Executive Officer has an employment contract with us. There can be no
assurance that any of our key employees will remain in our employ. The loss of
key personnel could have a material adverse effect on our operations.