Summary of Compensation of the Non-Employee Members of the Board of Directors



 EXHIBIT 10.110 
 MATTEL, INC. 
 SUMMARY
OF COMPENSATION OF 
 THE
NON-EMPLOYEE MEMBERS OF THE 

BOARD OF DIRECTORS 
 REMUNERATION 
 Annual Board Retainer:

 Non-employee members of the Board (each, a “Director”) receive a cash retainer of $100,000 per year.

  

	 	•	 	 Retainer payable annually to new and continuing Directors, as of the date of the Annual Meeting of Stockholders (or, in the case of a new Director who
joins the Board between the date of the Annual Meeting and the end of the calendar year, as of the date the Director joins the Board). 


  

	 	•	 	 Pursuant to the Mattel, Inc. 2010 Equity and Long-Term Compensation Plan (the “2010 Plan”), continuing Directors may elect in advance to
receive all or a portion of the annual Board retainer in Mattel common stock.* 


  

	 	•	 	 Pursuant to the Mattel, Inc. Deferred Compensation Plan for Non-Employee Directors (“Director Plan”), continuing Directors may also elect in
advance to defer all or part of their annual retainer under the Director Plan (see “Deferred Compensation” discussion below).* 


  

	 	•	 	 If no elections are made, the Director will receive the entire retainer in cash. 



 

	*	If a Director elects to receive all or a portion of the annual Board retainer in Mattel common stock or elects to defer all or part of the annual retainer under the
Director Plan, the number of shares (or the number of phantom shares in the Director Plan in the event of a deferral election) will be calculated based on the fair market value of Mattel common stock on the date of the Annual Meeting.


 If either election is made, it will be irrevocable with respect to the year for which it is made.

  

			
	 
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 Mattel, Inc. 
 Board of Directors – Compensation Summary 
  

 Independent Presiding Director (“Lead Director”) Retainer: 

The Lead Director receives a cash retainer of $30,000 per year, commencing in 2010. 

 

	 	•	 	 Retainer payable annually to the Lead Director, as of the date of the Annual Meeting of Stockholders (or, in the case of a Director who is appointed as
Lead Director between the date of the Annual Meeting and the end of the calendar year, as of the date upon which the Director is first appointed as Lead Director). 



A continuing Lead Directors may elect in advance to defer the fee under the Director Plan (see “Deferred Compensation”
discussion that follows). 
 Committee Chair Retainer: 

Each non-employee Committee Chair receives a cash retainer per year: 

 

	 	•	 	 Audit - $20,000 


  

	 	•	 	 Compensation - $20,000 


  

	 	•	 	 Other Committees - $10,000 


  

	 	•	 	 Retainer payable annually to new and continuing Committee Chairs, as of the date of the Annual Meeting of Stockholders (or, in the case of a Director
who is appointed as a Committee Chair between the date of the Annual Meeting and the end of the calendar year, as of the date upon which the Director is first appointed as a Committee Chair). 



Continuing Directors may elect in advance to defer these fees under the Director Plan (see “Deferred Compensation” discussion
that follows). 
 Audit Committee Retainer: 
 Each member of the Audit Committee receives a cash retainer of $10,000 per year. 
  

	 	•	 	 Retainer payable annually to new and continuing committee members, as of the date of the Annual Meeting of Stockholders (or, in the case of a Director
who is appointed to the committee between the date of the Annual Meeting and the end of the calendar year, as of the date upon which the Director is first appointed to the committee). 



Continuing Directors may elect in advance to defer these fees under the Director Plan (see “Deferred Compensation” discussion
that follows). 

  

			
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 Mattel, Inc. 
 Board of Directors – Compensation Summary 
  

 Annual Equity Grant: 

Pursuant to resolutions adopted by the Compensation Committee, upon the date of each Annual Meeting of Stockholders commencing with the
2009 Annual Meeting (or, in the case of a new Director who joins the Board between the date of the Annual Meeting and the end of the calendar year, as of the date the Director joins the Board), each new and continuing Director will be granted
restricted stock units with dividend equivalent rights (“RSUs”), with the amount of RSUs determined as follows: each grant will have a dollar value of $100,000 on the date of grant, and the dollar value will be converted to a number of
RSUs by dividing the dollar value by the fair market value of Mattel common stock on the date of grant, with the resulting amount rounded to the nearest number of whole RSUs. The RSUs will vest pro rata on a quarterly basis following the date of
grant, but the shares will not be delivered until the earlier of the third anniversary of the date of grant or termination of directorship. 
 Continuing Directors may elect to further defer their RSU awards under the Director Plan (see “Deferred Compensation” discussion that follows). 

DEFERRED COMPENSATION 
 Directors may elect in advance to defer under the Director Plan: 
  

	 	•	 	 all or part of their annual retainer fees, and 


  

	 	•	 	 effective as of January 1, 2009, all of their annual RSU awards. 



Elections to defer annual retainer fees and/or equity compensation may be made prior to the end of the calendar year immediately preceding
the calendar year in which such annual retainer fees and equity compensation will be paid. Each such election will apply only for the upcoming calendar year. Newly-elected Directors may not defer any annual retainer fees or equity compensation
received in the year of their election to the Board. 
 Effective as of January 1, 2009, annual retainer fees deferred under
the Director Plan may be allocated to a number of investment options that mirror the investment funds available under the Company’s management deferred compensation plan. Retainer fees allocated to the Mattel stock equivalent account must
remain in that account until distributed. 
 RSUs deferred under the Director Plan, and any related dividend equivalent payments,
will be credited to a Mattel stock equivalent account and amounts 

  

			
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 Mattel, Inc. 
 Board of Directors – Compensation Summary 
  

 
attributable to such RSU deferrals must be paid in the form of Mattel common stock. 
 At the Director’s advanced election, annual retainer fees and equity compensation deferred with respect to a calendar year (and earnings thereon) may be paid in a lump sum or installments over a
period of 10 years commencing after the applicable Director ceases to serve on the Board or achieves a specified age set forth in his or her deferral election (which age cannot exceed 72). If a Director’s plan-year balance is less than $5,000,
distribution of such balance will be made in a lump sum. If a Director makes a deferral election with respect to his or her RSU award, the Director will not recognize income upon the vesting in the deferred RSUs. 

In 2008, the Company amended the Director Plan to comply with Section 409A of the Internal Revenue Code and IRS regulations and
guidance pursuant to Section 409A. 
 STOCK OWNERSHIP 

The Board has, as part of its Guidelines on Corporate Governance, adopted a stock ownership requirement for Directors, pursuant to which
each Director is to achieve a target minimum level of stock ownership, in an amount equal to five times the annual Board retainer, within five years of joining the Board. This requirement is set forth in the Mattel, Inc. Board of Directors Amended
and Restated Guidelines on Corporate Governance. 
 In August 2010, the Board provided then-current Directors until May 1,
2013 to achieve the new 5 times multiple target stock ownership level. 
 MISCELLANEOUS/OTHER
BENEFITS 
 Expense Reimbursement and Travel: 

Mattel will pay all appropriate expenses for Directors’ travel on Board business. In most cases, and based on the Director’s
preference, Mattel will handle any travel arrangements, book airline and hotel reservations and cover billings. Directors are permitted to use aircraft leased by Mattel for purposes of travel on Board business. If the Director prefers, Mattel will
reimburse appropriate travel expenses for travel on Board business, including ground transportation (such as taxis and airport limousines), first class air travel, the reasonable cost of charter


  

			
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 Board of Directors – Compensation Summary 
  

 
flights, and, if the Director uses a non-Mattel private aircraft to travel on Mattel Board business, the amount reimbursable under applicable Federal Aviation Regulations, which generally would
include variable trip-specific costs or direct operating costs of the travel on Mattel Board business, but not fixed costs such as management fees, capital costs or depreciation. 
 Charitable Gifts: 
 Directors may recommend that the Mattel
children’s foundation make gifts of up to a total of $15,000 each year to one or more non-profit public charities. The foundation also matches up to $5,000 annually for any personal gifts made by the Director. 

Liability Insurance/Indemnification: 
 Directors are provided with liability insurance under a directors, officers and corporate liability insurance policy. Directors are also provided with indemnification in accordance with the Company’s
bylaws and Delaware law. 

  

			
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