UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549



FORM 10-Q





|X | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES | 
|- | ------------------------------------------------------------------ | 
|  | EXCHANGE ACT OF 1934                                              
|  |                                                                    | 

For the quarterly period endedMarch 31, 2007



or



|_ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES | 
|- | ------------------------------------------------------------------- | 
|  | EXCHANGE ACT OF 1934                                               
|  |                                                                     | 

For the transition period from  __________  to  __________



Commission file number 0-20148



CITIZENS FINANCIAL CORPORATION

(Exact name of registrant as specified in its charter)





|Kentucky                 | 61-1187135                          
|------------------------ | ------------------------------------
|(State of Incorporation) | (I.R.S. Employer Identification No.)





12910 Shelbyville Road, Louisville, Kentucky  40243

(Address of principal executive offices)



(502) 244-2420

(Registrants telephone number)





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    YesXNo



Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of accelerated filer and large accelerated filer in Rule 12b-2 of the Exchange Act. (Check one):

|Large accelerated filer ___ | Accelerated filer ___ | Non-accelerated filer | X  .
|--------------------------- | --------------------- | --------------------- | ----





Indicate by check mark whether the registrant is a shell company (as determined in Rule 12b-2 of the Securities Exchange Act of 1934). YesNoX





APPLICABLE ONLY TO CORPORATE ISSUERS:



Indicate the number of shares outstanding of each of the issuers classes of common stock, as of the latest practicable date:  Class A Stock  1,588,011as of May 10, 2007.



The date of this Report is May 11, 2007.






1









Part I  Financial Information; Item 1  Financial Statements



Citizens Financial Corporation and Subsidiaries

Condensed Consolidated Statements of Operations

(Unaudited)







See Notes to Condensed Consolidated Financial Statements.





2









Part I; Item 1  (continued)



Citizens Financial Corporation and Subsidiaries

Condensed Consolidated Statements of Financial Condition









See Notes to Condensed Consolidated Financial Statements.





3









Part I; Item 1  (continued)





Citizens Financial Corporation and Subsidiaries

Condensed Consolidated Statements of Financial Condition







See Notes to Condensed Consolidated Financial Statements.





4









Part I; Item 1  (continued)



Citizens Financial Corporation and Subsidiaries

Condensed Consolidated Statements of Cash Flows

(Unaudited)







See Notes to Condensed Consolidated Financial Statements.





5









Part I; Item 1  (continued)



Citizens Financial Corporation and Subsidiaries

Notes to Condensed Consolidated Financial Statements

March 31, 2007 (Unaudited)



Note 1 - BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements include the accounts of Citizens Financial Corporation and its wholly-owned subsidiaries: Citizens Security Life Insurance Company (Citizens Security), United Liberty Life Insurance Company (United Liberty), Citizens Insurance Company (Citizens Insurance), Citizens Security Benefit Services, Inc. (Citizens Benefits), and Corporate Realty Services, Inc. (Corporate Realty). The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with the instructions to Form 10-Q and in conformity with U.S. generally accepted accounting principles.



The accompanying unaudited condensed consolidated financial statements reflect all adjustments that are, in the opinion of management, necessary to a fair presentation of the results for the interim periods.  All such adjustments are of a normal recurring nature.  First quarter results may not be indicative of results for the full year. For further information, refer to the December 31, 2006 consolidated financial statements and footnotes included in the Companys annual report on Form 10-K.



Use of Estimates.The preparation of financial statements in conformity with U.S. generally accepted accounting principles  (GAAP) requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes.  Actual results could differ from those estimates.



Note 2 - COMPREHENSIVE INCOME (LOSS)

The components of comprehensive income (loss), net of related income taxes, for the three-month periods ended March 31, 2007 and 2006, are as follows:





Unrealized gains (losses) are the result of the net change in the excess or deficit of market values over book values of the investment portfolios. Therefore, comprehensive income (loss) is impacted by the volatility of the equities and fixed maturities markets.



Note 3  DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES

The Companys derivatives outstanding at March 31, 2007 include approximately $21,000 of embedded options on convertible bonds and $(38,000) of other open option positions.  Hedge accounting is not used for these securities and changes in market value are reported currently as realized investment gains or losses.









6









Part I; Item 1  (continued)



Note 4 - NET REALIZED INVESTMENT GAINS

The Company did not record any pretax reductions to the carrying amount of available for sale securities for the three months ended March 31, 2007, compared to $218,000 of such write downs in the first quarter of 2006. This amount is included in net realized investment gains.



Note 5 - INCOME TAXES

Income taxes are provided based on estimates of the projected annual effective tax rate.  Deferred income taxes reflect the net effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Income (loss) before income taxes differs from taxable income (loss) principally due to the small life insurance company tax deduction, operating loss carry forwards and capital loss carry forwards.  The Company has generally not been currently taxable, accumulating operating and capital loss carryovers for tax purposes that create uncertainties as to future realization of related tax benefits and ultimate effective rates.  This significantly impacts the Companys determination of its deferred income tax accounts.



The Company recognizes accrued interest and penalties related to uncertain tax positions in income tax expense (none at March 31, 2007 or December 31, 2006). The Company files income tax returns in the U.S. federal jurisdiction, and various state jurisdictions. The Internal Revenue Service (IRS) is not currently examining the Companys U.S. income tax returns for 2003  2007, for which the statute has yet to expire. In addition, open tax years related to state jurisdictions remain subject to examination but are not considered material.



Note 6 - SEGMENT INFORMATION



The Companys operations are managed along five principal insurance product lines: Home Service Life, Broker Life, Pre-need Life, Dental, and Other Health.  Products in all five lines are sold through independent agency operations.  Home Service Life consists primarily of traditional life insurance coverage sold in amounts of $10,000 and less to middle and lower income individuals.  This distribution channel is characterized by a significant amount of agent contact with customers throughout the year.  Broker Life product sales consist primarily of simplified issue and graded-benefit policies in amounts of $10,000 and less and final expense policies in amounts of $3,000 to $35,000.  Other products in this segment, which are not aggressively marketed, include: group life, universal life, annuities and participating life policies.  Pre-need Life products are sold to individuals in connection with
prearrangement of their funeral and include single premium and multi-pay policies with benefits generally in amounts of $10,000 and less.  These policies are generally sold to middle aged to elderly individuals.  Dental products are term policies generally sold to small and intermediate size employer groups.  Other Health products include various accident and health policies sold to individuals and employer groups.























7









Part I; Item 1  (continued)



Segment information as of March 31, 2007 and 2006, and for the periods then ended, is as follows:







Below are the net investment income amounts, which are included in the revenue totals above.







The Company evaluates performance based on several factors, of which the primary financial measure is segment profit (loss).  Segment profit (loss) represents pretax income (loss), except that net realized investment gains and interest expense are excluded.  A significant portion of the Companys realized investment gains are generated from investments in equity securities.  The equities portfolio averaged (on a cost basis) approximately $8,233,000 and $8,316,000 during the three months ended March 31, 2007 and 2006, respectively.











8









Part I; Item 1  (continued)



Depreciation and amortization amounts below consist of depreciation expense along with amortization of the value of insurance acquired and deferred policy acquisition costs.







Segment asset totals, determined based on policy liabilities outstanding in each segment, are as shown below.







Note 7  CONTINGENCIES



The Company is party to various lawsuits in the normal course of business.  Management believes that recorded claim liabilities are adequate to ensure that these suits will be resolved without material financial impact to the Company.



Note 8  DEBT



Debt consists of the following notes payable:





In March, 2007, the Company paid the full balance of the previously outstanding commercial bank borrowings related primarily to various prior year insurance company acquisitions.













9









Part I; Item 1  (continued)



The Company borrowed $2,000,000 from its Chairman in December 2002 to strengthen the statutory capital position of its principal insurance subsidiary and borrowed additional amounts of $1,000,000, $1,000,000 and $1,330,000, in 2003, 2005, and 2006, respectively, from its Chairman for general operating capital, including servicing bank debt.  The Company also borrowed an additional $300,000 on April 2, 2007. Interest on the debt is payable quarterly by the Company at an annual rate equal to the greater of 6% or the prime lending rate plus 1% (9.25% at March 31, 2007). The outstanding principal is callable upon 90 days notice or otherwise due on June 30, 2007; however the Company expects to restructure these loans with its Chairman prior to this maturity date.



Note 9  RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS



In September 2005, the Accounting Standards Executive Committee of the American Institute of Certified Public Accountants (AcSEC) issued Statement of Position 05-1 (SOP 05-1), "Accounting by Insurance Enterprises for Deferred Acquisition Costs in Connection with Modifications or Exchanges of Insurance Contracts." SOP 05-1 provides guidance on accounting by insurance enterprises for deferred acquisition costs on internal replacements of insurance contracts other than those specifically described in Statement of Financial Accounting Standards (SFAS) No. 97, "Accounting and Reporting by Insurance Enterprises for Certain Long-Duration Contracts and for Realized Gains and Losses from the Sale of Investments." SOP 05-1 defines an internal replacement as a modification in product benefits, features, rights, or coverages that occurs by exchange of a contract for a new contract, or by amendment, endorsement, or
rider to a contract, or by the election of a feature or coverage within a contract. The Company adopted SOP 05-1 for internal replacements beginning in 2007 and it did not have a material impact to first quarter results. Retrospective application of SOP 05-1 to previously issued consolidated financial statements is not permitted. The Company does not believe that it will have a material future impact on the consolidated financial statements.



The Company implemented FASB Interpretation No. 48, "Accounting for Uncertainity in Income Taxes (an interpretation of FASB Statement No. 109)" ("FIN 48") on January 1, 2007.  FIN 48 sets forth criteria for recognition and measurement of tax positions taken or expected to be taken in a tax return.  FIN 48 requires that companies recognize the impact of a tax position if that position is more likely than not of being sustained on audit, based on the technical merits of the position.  FIN 48 also provides guidance on derecognition, classification, interest, penalties, accounting in interim periods and disclosure. The Company has determined that it had no significant uncertain tax positions at January 1, 2007 and at March 31, 2007.  Therefore, there is no impact on the Company's consolidated financial position or results of operations. Additional required disclosures under FIN 48 are included in
Note 5  Income Taxes.



In September 2006, the FASB issued Statement of Financial Accounting Standards No. 157, Fair Value Measurements (SFAS 157). SFAS 157 defines fair value, establishes a framework for measuring fair value in accordance with generally accepted accounting principles and expands disclosures about fair value measurements. SFAS 157 is effective for the fiscal years beginning after November 15, 2007. The Company is currently evaluating the impact of the adoption of SFAS 157 on its financial condition, results of operations and cash flows.



In February 2007, the  FASB issued Statement of Financial Accounting Standards No. 159, The Fair Value Option for Financial Assets and Financial Liabilities  Including an amendment of FASB Statement No. 115 (SFAS 159). SFAS 159 permits an entity to elect fair value as the initial and subsequent measurement attribute for many financial assets and liabilities. Entities electing the fair value option would be required to recognize changes in fair value in earnings. Entities electing the fair value option would also be required to distinguish, on the face of the statement of financial position, the fair value of assets and liabilities for which the fair value option has been elected and similar assets and liabilities measured using another measurement attribute. SFAS 159 is effective for the fiscal years beginning after November 15, 2007. The adjustment to reflect the
difference between the fair value and the carrying amount would be accounted for as a cumulative-effect adjustment to retained earnings as of the date of initial adoption. The Company is currently evaluating the impact of the adoption of SFAS 159 on its financial condition, results of operations and cash flows.





10









Part I;  Item 2  Managements Discussion and Analysis of Financial Condition and Results of Operations



EXECUTIVE SUMMARY



The Companys management continuously monitors the performance of and outlook for the Company by analyzing several indicators that they judge to be critical. The key indicators of particular interest to management are (a) the general economic environment relative to outlook, (b) trend of premium volume, (c) lapse rates, (d) mortality and morbidity rates, (e) trend of general expense levels, (f) asset and capital and surplus growth, (g) general interest rate movements, (h) investment yields, (i) diversity (e.g. by industry) and mix (e.g. between fixed income securities and equity securities) of our investment portfolios and (j) segment performance and trends.



As more fully outlined in the Managements Discussion and Analysis in the Companys Form 10-K for 2006, Management sees the following as its key challenges for the remainder of 2007:



|Financial
|----------



|(1) | earning an operating profit for all segments
|--- | --------------------------------------------



|(2) | continuing to solidify the ratings from A.M. Best  and setting the stage for a future rating upgrade (see the section titles Competition in Item 1 in the Companys Form 10-K for 2006  for a discussion of the Companys rating)
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | funding higher sales growth in 2007 and beyond without straining capital and surplus
|--- | ------------------------------------------------------------------------------------



|(4) | evaluating plans to reduce compliance costs in 2007 and beyond
|--- | --------------------------------------------------------------



|Operational
|------------



|(1) | controlling operating expenses
|--- | ------------------------------



|(2) | updating hardware and software technology
|--- | -----------------------------------------



|Product lines
|--------------



|(1) | for Group Dental: beginning to utilize Third Party Administration products in 2006, building on the Companys strength of providing high quality service and exploring plans to sell other products through the Dental marketing channel
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | for Final Expense: continuing a controlled growth path through select Managing General Agents who focus on this type of product
|--- | -------------------------------------------------------------------------------------------------------------------------------



|(3) | for Home Service: improving 13-month persistency, strengthening controls over field premium collection, recruiting satisfactory agents and controlling expenses
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | for Preneed: maintaining current distribution relationships and controlling costs and expenses
|--- | ----------------------------------------------------------------------------------------------





The following discussion is presented to provide the reader with a clearer understanding of some of the operational elements impacting the financial position and results as reported in the accompanying unaudited condensed consolidated financial statements.



During the first three months of 2007, the Company reported a consolidated pretax operating loss (which excludes net realized investment gains) of $229,000, compared to a consolidated pretax operating loss of $125,000 (which excludes net realized investment gains) for the first three months of 2006 and a consolidated net loss of $181,000 for the first three months of 2007, compared to a consolidated net income of $228,000 for the first three months of 2006.



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The Company is subject to various market risks.  The most significant risks relate to fluctuations in interest rates (which impact prices of fixed maturity securities) and prices of equity securities. The Company has at times experienced negative total returns (defined as investment income and realized and unrealized investment gains and losses) on its investment portfolio, however the total return for the first three months of 2007 was 7.47% (the Company recorded pre-tax unrealized gains of $653,000 on debt securities and unrealized losses of $(1,600) on equities) compared to a  negative total return of 2.67% during the first three months of 2006.  Historically these returns have been favorable and the Company has successfully managed the risk over many years. Company management devotes significant attention to the capital markets, and repositions the Companys portfolio upon detection of adverse risk
trends associated with individual securities or overall markets.



In an effort to increase levels of risk adjusted statutory surplus at the insurance subsidiary level, and to take advantage of opportunities, management at times repositions the overall portfolio.  The Company decreased its investment in equity securities on a market value basis by $281,000, or 3.0%, and decreased fixed maturity securities by $757,000, or 0.7%, during the first three months of 2007. Management considers these actions to be insignificant and anticipates little impact on long-term total returns.  The Company will further reposition the portfolios, as opportunities become available, in order to increase total returns and maintain an acceptable risk-adjusted statutory surplus at the insurance subsidiary level.



General expenses and depreciation for the first three months of 2007 were up $141,000, or 7.6% compared to the first three months of 2006, principally due to the costs of employing a marketing executive in the fall of 2006 and three regional marketing representatives for group products in the first quarter of 2007, relocation costs for a new Chief Operating Officer and increased depreciation related to the new group administration system placed in service in January 2006 and the costs associated with the continued enhancements to the system.



CRITICAL ACCOUNTING POLICIES AND ESTIMATES



The Companys discussion and analysis of its financial condition and results of operations are based on its unaudited condensed consolidated financial statements, which have been prepared in accordance with U.S. generally accepted accounting principles. Preparation of these financial statements requires the Company to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, the Company evaluates its estimates, including those related to investments, agent receivables, intangible assets, policy liabilities, income taxes, regulatory requirements, contingencies and litigation. The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making
judgments about the carrying amounts of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. The Company believes the following accounting policies, judgments and estimates, which have been discussed with the Audit Committee of the Board of Directors, critically impact preparation of its consolidated financial statements.



Investment in Debt and Equity Securities.  The Company holds debt and equity interests in a variety of companies, most of which are publicly traded with volatile market prices. We periodically evaluate whether the declines in fair value of our investments are other-than-temporary. These evaluations involve significant judgment. Our evaluation consists of a review of qualitative and quantitative factors, including analysis of the issuers competitive position in its markets, deterioration in the financial condition of the issuer, downgrades of the security by a rating agency, and other publicly available issuer-specific news or general market conditions.  Declines in fair values of securities deemed to be temporary are included as an unrealized loss in shareholders equity.  Declines in fair values of securities deemed to be other-than-temporary are included in net income
as realized investment losses.  Future adverse changes in market conditions or poor operating results of underlying investments could result in losses or an inability to recover the current carrying amount of the investments, thereby possibly requiring an impairment charge in the future.



Deferred Acquisition Costs (DAC).The Company defers certain policy acquisition costs and amortizes them over future periods.  These costs include commissions and certain other expenses that vary with and are primarily associated with acquiring new business.  The deferred costs are recorded as an asset commonly referred to as deferred policy acquisition costs.  The DAC asset balance is subsequently charged to income over the lives of the



12







underlying contracts in relation to the anticipated emergence of revenues or profits.  Actual profits on certain products can vary from Company estimates resulting in increases or decreases in the rate of amortization.  The Company regularly evaluates its DAC balances to determine if actual experience or other evidence suggests that earlier estimates should be revised.  Assumptions considered significant include surrender and lapse rates, mortality, expense levels, investment performance, and estimated interest spread.  Should actual experience dictate that the Company change its assumptions regarding the emergence of future profits (commonly referred to as unlocking), the Company would record a charge or credit to bring its DAC balance to the level it would have been if using the new assumptions from the inception date of each policy.



DAC is also subject to periodic recoverability and loss recognition testing.  These tests ensure that the present value of future contract-related cash flows will support the capitalized DAC balance to be amortized in the future.  The present value of these cash flows, less the benefit reserve, is compared with the unamortized DAC balance and if the DAC balance is greater, the deficiency is charged to expense as a component of amortization and the asset balance is reduced to the recoverable amount.



Goodwill and Intangible Impairment.  The balance of our goodwill and value of insurance acquired (VIF) was $2,620,000 at March 31, 2007.  The recovery of these assets is dependent on the fair value of the business to which it relates.  Pursuant to Statement of Financial Accounting Standards No. 142, Goodwill and Other Intangible Assets (SFAS No. 142), goodwill is subject to annual impairment tests based on the estimated fair value of the respective assets.  There are numerous assumptions and estimates underlying the determination of the estimated fair value of these assets.  Different valuation methods and assumptions can produce significantly different results that could affect the amount of any potential impairment charge that might be required to be recognized.  During 2006 and the first quarter of 2007, the Company concluded that no impairment
adjustment was necessary for its goodwill or VIF.



Policy Liabilities.  Establishing policy liabilities for the Companys long-duration insurance contracts requires making many assumptions, including policyholder persistency, mortality rates, investment yields, discretionary benefit increases, new business pricing, and operating expense levels.  The Company evaluates historical experience for these factors when assessing the need for changing current assumptions.  However, since many of these factors are interdependent and subject to short-term volatility during the long-duration contract period, substantial estimates and judgment are required.  Accordingly, if actual experience emerges differently from that assumed, any such difference would be recognized in the current years consolidated statement of operations.



Deferred Income Taxes.  The Company records a valuation allowance to reduce its deferred income tax assets to the amount that it believes is more likely than not to be realized.   In the event the Company were to determine that it would be able to realize its deferred tax assets in the future in excess of its net recorded amount, an adjustment to deferred tax assets would increase income in the period such determination was made. Likewise, should the Company determine that it would not be able to realize all or part of its net deferred tax assets in the future, an adjustment to deferred tax assets would be charged to income in the period such determination was made.























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OPERATIONS.Net premiums earned decreased approximately $124,000 or 2.1% during the three months ended March 31, 2007 compared to the three months ended March 31, 2006. Below is a summary of net premiums earned, by segment, for the three-month period ended March 31, 2007, along with the change from the same periods of 2006:





Home Service Life premiums decreased approximately 4.9% during the first three months of 2007 compared to the same period in 2006 due to higher lapse rates.  New sales began to decline in the fourth quarter of 2006 and have continued to decline in 2007 as a result of producer response to the Companys introduction of a variable first year commission program designed to improve persistency in this segment. Due to the negative producer response and consequent negative effect on sales, the Company discontinued the variable first year commission program and modestly increased premium rates (average increase of approximately 4%) to mitigate the declining premiums.  The Company continues its efforts to attract successful, experienced Home Service Life agents, but considers it a challenge to increase new sales even modestly, while providing incentive to keep business in force for longer periods than we have
historically experienced (i.e. improve our persistency rate) in this mature segment.



Broker Life premiums increased 16.1% in the first three months of 2007 compared to the same period of 2006 primarily because the Company has been aggressively developing relationships with new Managing General Agents to market the new final expense product introduced in 2005.



Pre-need Life premiums continued to decrease dramatically (28%) during the first three months of 2007 compared to the same period in 2006 as the result of the Companys earlier modification of certain policy benefits and commissions (which resulted in a loss in the number of producers) and an intentional refocusing of marketing efforts toward segments that the Company believes offer more positive potential in the current environment.



Dental premiums increased 1.4% during the first three months of 2007 compared to the first three months of 2006, reflecting early results of the Companys increased marketing focus in this market. The Dental loss ratio for the first three months of 2007 increased to 69.9% compared to 62.2% for the same period in 2006 as expected as a result of the Companys more aggressive marketing efforts for its group products.



Other Health premiums declined 8.4% during the first three months of 2007 compared to the same period in 2006 because these products are not being actively marketed as the Company continues to redirect the focus of its marketing efforts to the  Broker Life and Dental segments in an effort to improve profitability in those segments and for the Company as a whole.



Net benefits and interest credited on policyholder deposits decreased $161,000, or 3.2%, during the first three months of 2007 compared to the first three months of 2006 due primarily to an improved mortality rate in the Pre-need Life and the Home Service Life segments (partially offset by an increase in mortality in the Broker Life segment and a higher loss ratio for the Dental segment).  The reduced decrease in net benefit reserves of $73,000 during the first three months of 2007 as compared to the same period in 2006 was primarily due to the decrease in Pre-need policies issued and in force during the period and the reduction in the number of our older individual life policies for plans we are no longer selling, partially offset by increases in reserves due to the increasing ages of policies in force.  Commissions increased $19,000, or 1.6%, while premiums were down 2.1% for the first three months of
2007 compared to the same period of 2006 due to the higher first year commission rate paid on the new final expense premiums written. As discussed above, general expenses and depreciation for the first three months of 2007 were up $141,000, or 7.6%, compared to the first three months of 2006, principally due to the costs of employing a marketing executive in the fall of 2006 and three regional marketing representatives for group products in the first quarter of 2007, relocation costs for a new Chief Operating Officer and increased depreciation



14







related to the new group administration system placed in service in January 2006 and the costs associated with the continued enhancements to the system. The deferral of policy acquisition costs increased $89,000 for the three months ended March 31, 2007 compared to the same period in 2006 principally due to the costs associated with issuing the new final expense product, offset by the decrease in Pre-need policies issued.  Amortization of deferred policy acquisition costs and the value of insurance acquired increased $38,000 in the first three months of 2007 compared to the first three months of 2006, primarily due to the decreasing amount of Pre-need and acquired Home Service insurance in force.



Pretax income (loss) decreased approximately $502,000 to a pretax and net loss of $(181,000)for the three months ended March 31, 2007 compared to pretax income of $228,000 for the same period in 2006. Net investment income decreased $37,000, or 2.2%, for the first three months of 2007 compared to the same period of 2006, due to a slight decline in invested assets and cash and cash equivalents, a slight decrease in yields on the Companys fixed maturity portfolio and approximately a $14,000, or 19.4%, decrease in dividends received from equity investments.



Net realized investment gains decreased to $49,000 for the first three months of 2007 from net investment gains of $446,000 for the same period in 2006 because the Company elected to realize some gains on fixed maturities  in 2006 while restructuring its portfolio to reduce investments in long duration fixed maturity securities and in equity securities. The Company also recorded $218,000 of pretax reductions to the carrying amount of securities management judged to be other than temporarily impaired in 2006 (none for 2007).



Pretax segment loss (excluding net realized investment gains and interest expense) for the first three months of 2007 was approximately $(100,000) compared to a pretax segment loss (excluding net realized investment gains and interest expense) of $(14,000) for the first three months of 2006.  This is attributable to the factors described above.



Following are the approximate, annualized pretax investment income and  total return yields (defined as yields including net investment income, net realized investment gains or losses and net change in the excess or deficit of market values over book values of the investment portfolios or unrealized gains (losses)) for the three months ended March 31, 2007 and 2006. Pretax unrealized gains (losses) totaled $(1,600) and $653,000 on equities and fixed maturity securities, respectively, for the three month period ended March 31, 2007 and $374,000 and $(3,372,000) on equities and fixed maturity securities, respectively, for the three month period ended March 31, 2006.







FINANCIAL POSITION.Shareholders equity totaled approximately  $14,570,000 and  $14,116,000 at March 31, 2007 and December 31, 2006, respectively.  These balances reflect an approximate 3.22% increase for the three months ended March 31, 2007.  Comprehensive income (loss) totaled approximately $454,000 and $(2,327,000) for the three months ended March 31, 2007 and 2006, respectively.  A significant portion of the comprehensive income (loss) is attributable to changes in the fair value of the Companys fixed maturity and equity portfolios.  Equity securities comprised approximately 6.2% and 6.4% of the Companys total assets as of March 31, 2007 and December 31, 2006, respectively.  Accordingly, movements in the equities markets can significantly affect the Companys financial position.  Equity portfolio positions increased $280,000 on a cost basis and
decreased $281,000 on a market value basis during the first three months of 2007. Fixed maturity portfolio positions decreased $1,410,000 on an amortized cost basis and  $757,000 on a market value basis during the same period.  This decrease results primarily from maturities of fixed maturity securities, partially offset by the



15







unrealized gains discussed above. Cash and cash equivalent positions increased, pending investment, approximately $164,000 during the three months ended March 31, 2007.



The fixed maturities markets continue to be highly volatile and have been favorable in 2007, with a significant turnaround in the first quarter.  Interest yields on fixed maturity investments held in our portfolio are continuing to slowly increase. Low short-term rates continue to adversely impact the Companys investment portfolio yield and operating earnings, although not as severely as in the past few years.  The 2007 environment continues to generate a relatively high level of qualitative investment risk.  However, measures of quantitative risk per unit of investment are not believed to have changed significantly from those previously disclosed in the Companys 2006 Form 10-K.



OFF-BALANCE SHEET ARRANGEMENTS



The Company does not participate in any off-balance sheet arrangements.



CASH FLOWS AND LIQUIDITY



Net cash provided by (used in) operating activities totaled $(866,000) for the three months ended March 31, 2007 compared to $(1,087,000) for the same period in the prior year. The decrease in the negative cash flow is primarily attributable to the collection of reinsurance recoverable for two quarters of 2006 and the collection of other miscellaneous income. The $1,593,000 and $11,112,000 of net cash provided by investing activities for the three months ended March 31, 2007 and 2006, respectively, resulted from the net decrease in the investment portfolio on a cost basis.  The $563,000 and $216,000 of net cash used in financing activities during the first three months of 2007 and 2006, respectively, is attributable to bank loan principal repayments, repurchases of Company common stock in 2006, and net annuity and universal life account withdrawals, offset by proceeds from additional borrowings from a
related party in 2006.



A summary of all known commitments of the Company as of May 11, 2007, including the aforementioned borrowings, and an estimate (based on reasonable assumptions and anticipated trends) of payments to be made for future policy benefits and contract claims, is as follows:



|(a) | anticipated cash benefit payments not including any future earnings or additional premiums.
|--- | -------------------------------------------------------------------------------------------



Management is not aware of any other commitments or unusual events that could materially affect the Companys capital resources.







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FORWARD-LOOKING INFORMATION.



All statements, trend analyses and other information contained in this report relative to markets for the Companys products and trends in the Companys operations or financial results, as well as other statements including words such as anticipate, believe, plan, estimate, expect, intend, and other similar expressions, constitute forward-looking statements under the Private Securities Litigation Reform Act of 1995.  These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results to be materially different from those contemplated by the forward-looking statements.  Such factors include, among other things:



| | the market value of the Companys investments, including stock market performance and prevailing interest rate levels;                                             |                                               
|- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------------------------------------------
| | customer and agent response to new products, distribution channels and marketing initiatives, including exposure to unrecoverable advanced commissions;            |                                               
| | mortality, morbidity, lapse rates, and other factors which may affect the profitability of the Companys insurance products;                                       |                                               
| | regulatory changes or actions, including those relating to regulation of insurance products and insurance companies;                                               |                                               
| | ratings assigned to the Companys insurance subsidiaries by independent rating organizations which the Company believes are important to the sale of its products; |                                               
| | general economic conditions and increasing competition which may affect the Companys ability to sell its products;                                                |                                               
| | the Companys ability to achieve anticipated levels of operating efficiencies and meet cash requirements based upon projected liquidity sources;                   |                                               
|  |                                                                                                                                                                   | unanticipated adverse litigation outcomes; and
| | changes in the Federal income tax laws and regulations that may affect the relative tax advantages of some of the Companys products.                              |                                               
|  |                                                                                                                                                                    |                                               



There can be no assurance that other factors not currently anticipated by management will not also materially and adversely affect the Companys results of operations.



Part I; Item 3 - Quantitative and Qualitative Disclosures About Market Risk



Quantitative and Qualitative Risk.Market risk is the risk of change in the value of securities held in our portfolio as the result of changes in interest rates or equity prices. There have been no material changes in our market risk exposures from December 31, 2006, a description of which may be found in our Annual Report on Form 10-K for the year ended December 31, 2006, Item 7, Managements Discussion and Analysis of Financial Condition and Results of Operations in the section Cash Flow and Liquidity.



Part I;  Item 4  Controls and Procedures



EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES.Within the past 90 days, the Company conducted an evaluation of its disclosure controls and procedures, with the supervision and participation of its Chief Executive Officer and Chief Financial Officer.  The Company does not expect that its disclosure controls and procedures will prevent all errors and fraud.  Such a control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must balance the constraint of prudent resource expenditure with a judgmental evaluation of risks and benefits.  Based on this evaluation of disclosure controls and procedures, including controls and procedures related to the new group administration system, the Companys Chief Executive Officer and Chief
Financial Officer have concluded that such controls and procedures provide reasonable assurance that material information required to be included in the Companys periodic SEC reports is made known on a timely basis to the Companys principal executive and financial officers.







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CHANGES IN INTERNAL CONTROLS.As dislosed in Item 9A of the Companys Form 10-K for the year ended December 31, 2006, the Company revised its controls and procedures related to certain reinsurance transactions to remediate a material weakness. There have been no other significant changes in the Companys internal controls or changes in other factors that could significantly affect these controls subsequent to their evaluation, nor has the Company implemented any corrective actions regarding significant deficiencies or material weaknesses in internal controls.



Part II  Other Information



Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds.



Issuer Purchases of Equity Securities





|(a) | The average price paid per share of stock repurchased under the stock repurchase program includes any commissions paid to the brokers.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|(b) | Repurchased pursuant to the stock repurchase program publicly announced on August 12, 1998 under which our Board of Directors authorized the repurchase of up to an aggregate of $1,200,000 of our common stock, amended November 12, 2002 to authorize the repurchase of an additional $250,000 and further amended May 23, 2006 to authorize repurchase of an additional $500,000.  Under the repurchase program, we may repurchase outstanding shares of our common stock from time to time in the open market and through privately negotiated transactions. Unless terminated earlier by resolution of our Board of Directors, the repurchase program will expire when we have repurchased all shares authorized for repurchase under the repurchase program.



Item 5.  Other Information.



|There are no items for which a Form 8-K was required in the first quarter of 2007, which was not filed.
|-------------------------------------------------------------------------------------------------------



Item 6.  Exhibits.



|Exhibit 11   | Statement re: computation of per share earnings.                    
|------------ | --------------------------------------------------------------------
|Exhibit 31.1 | Rule 13a-14(a)/15d-14(a) Certification --Principal Executive Officer
|Exhibit 31.2 | Rule 13a-14(a)/15d-14(a) Certification --Principal Financial Officer
|Exhibit 32.1 | Section 1350 Certification --Principal Executive Officer            
|Exhibit 32.2 | Section 1350 Certification --Principal Financial Office             









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SIGNATURES



In accordance with the requirements of the Securities and Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.





Date:  May 11, 2007





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