### Bureau of Labor Statistics U.S. Bureau of Labor Statistics

Advertising, Promotions, and Marketing Managers Summary
                        
            
                                                        
                                                                
                        
            
            
            
                            
                                                
                                                
                                                
                                                
            						
							
				                                                
                                            




            			advertising promotions and marketing managers imageAdvertising, promotions, and marketing managers inspect layouts, which are sketches or plans for an advertisement.							
						Quick Facts:     Advertising, Promotions, and Marketing Managers2023     Median Pay
            						$156,580     per year
										$75.28     per hourTypical Entry-Level Education
                                    Bachelor's degreeWork Experience in a Related Occupation
                                    See How to Become OneOn-the-job Training
                                    NoneNumber of Jobs, 2022
                                    389,000Job Outlook, 2022-32
                                    6% (Faster than average)Employment Change, 2022-32
                                    24,300What Advertising, Promotions, and Marketing Managers Do
                                                
                        
                        
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
            
                        Work Environment
                        
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
            
                                                How to Become an Advertising, Promotions, or Marketing Manager
                                                
                        
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
            
                        Pay
                        												                            																				    														The median annual wage for advertising and promotions managers was $131,870 in May 2023.									                                														The median annual wage for marketing managers was $157,620 in May 2023.									                                					
						
            
                        Job Outlook
                        						
												Overall employment							of advertising, promotions, and marketing managers is projected to grow							 6 percent from 2022 to 2032, faster than the average for all occupations.
						About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.
            			
            			 Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
						State & Area Data
                       Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers.
            
            
						
                        Similar Occupations
                        
                                                    Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations.
            
            
                        More Information, Including Links to O*NET
                        
                                               
                        Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.
 What Advertising, Promotions, and Marketing Managers Do 
            

			Advertising, promotions, and marketing managersAdvertising managers work with sales staff to generate ideas for an ad campaign.			
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, financial staff, and others to develop strategies and materials.
Duties
Advertising, promotions, and marketing managers typically do the following:
Work with department heads or staff to discuss topics such as budgets and contracts, creative vision, marketing plans, and media buying
Plan promotional campaigns, such as contests or giveaways, to boost brand loyalty and reach new customers
Plan advertising campaigns, including in which media—such as radio, television, or email—to advertise
Negotiate advertising contracts with clients and partners
Evaluate the look and feel of displays or websites in advertising or marketing campaigns
Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
Develop pricing and other strategies, such as how to acquire and retain customers and manage their data, for marketing products or services
Meet and strategize with clients to provide marketing or related advice
Direct the hiring and daily activities of advertising, promotions, and marketing staff***Advertising managers*** create interest among potential buyers of a product or service. They do this for a department, an entire organization, or individual projects (referred to as an account).
Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign. Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads.
Some advertising managers specialize in a particular field or type of advertising. For example, *media directors* determine the way in which an advertising campaign reaches customers, whether through radio, television, or various other media. *Account executives* have a different focus: they oversee client accounts but do not develop or supervise advertising projects themselves.
***Promotions managers*** direct programs that combine advertising with purchasing incentives and target them to customers in media, in displays, or at events to increase sales. Purchasing incentives may include discounts, rebates, contests, and other programs to strengthen brand loyalty. Promotions managers also contribute to developing brand loyalty programs.
***Marketing managers*** estimate demand and identify potential markets for products and services that an organization and its competitors offer. They may develop pricing and other strategies, such as ways to acquire and retain customers. They work with product development, public relations, and sales staff to help organizations maximize their profits and market share while ensuring customer satisfaction.
 Work Environment
			Advertising, promotions, and marketing managersAdvertising, promotions, and marketing managers may travel to meet with clients or representatives of communications media.			

	    
				
	
	
	
	
	
	
	    					 Advertising and promotions managers held about 30,900 jobs in 2022. The largest employers of advertising and promotions managers were as follows:
        Advertising, public relations, and related services
                29%Self-employed workers
                27Information
                14Management of companies and enterprises
                7Wholesale trade
                2Marketing managers held about 358,200 jobs in 2022. The largest employers of marketing managers were as follows:
        Professional, scientific, and technical services
                25%Management of companies and enterprises
                12Finance and insurance
                10Wholesale trade
                9Manufacturing
                7Advertising, promotions, and marketing managers work with art directors, advertising sales agents, financial staff, and others to develop strategies and materials. Because their work affects a firm’s revenue, these managers also collaborate with top executives.
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Their work may be stressful, particularly near deadlines.
Work Schedules
Most advertising, promotions, and marketing managers work full time. Some work more than 40 hours per week.
 How to Become an Advertising, Promotions, or Marketing Manager

			Advertising, promotions, and marketing managersThese managers typically have previous work experience in advertising, marketing, promotions, or sales.			
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
Education
Advertising, promotions, and marketing managers typically need a bachelor’s degree in a business field, such as marketing, or in a related field, such as communications. Relevant courses might include consumer behavior, market research, and art history.
Some employers prefer to hire candidates who have a master’s degree.
Advertising and marketing managers may begin as trainees or participate in mentoring or shadowing opportunities. In addition, completing an internship while in school may make candidates more attractive to prospective employers.
Work Experience in a Related Occupation
These managers typically need work experience in a related advertising, marketing, promotions, or sales occupation. For example, they may have worked as sales representatives, market research analysts, or public relations specialists.
Important Qualities
***Analytical skills.*** Advertising, promotions, and marketing managers must be able to evaluate industry trends and determine the best strategies for their clients.
***Communication skills.*** These workers must be able to collaborate with other managers and staff. They also must be persuasive in communicating with the public.
***Creativity.*** Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
***Decision-making skills.*** These workers often must choose between competing advertising and marketing strategies put forward by staff.
***Interpersonal skills.*** Managers must deal with a range of people and personalities in different roles, both inside and outside their organization.
***Organizational skills.*** Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff.
 Pay

			



	
 
                                                     
            
    
                        Advertising, Promotions, and Marketing ManagersMedian annual wages, May 2023Marketing managers$157,620  Advertising, promotions, and marketing managers$156,580  Advertising, marketing, promotions, public relations, and sales managers$139,850  Advertising and promotions managers$131,870  Total, all occupations$48,060Note: All Occupations includes all occupations in the U.S. Economy.Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics
 

	
	



		
	
	
	
The median annual wage for advertising and promotions managers was $131,870 in May 2023. 


The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $63,580, and the highest 10 percent earned more than $239,200.The median annual wage for marketing managers was $157,620 in May 2023. 


The lowest 10 percent earned less than $79,600, and the highest 10 percent earned more than $239,200.





		
	    					 In May 2023, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:	
        Advertising, public relations, and related services
                $149,320Management of companies and enterprises
                138,770Information
                136,050Wholesale trade
                123,290In May 2023, the median annual wages for marketing managers in the top industries in which they worked were as follows:	
        Management of companies and enterprises
                $167,800Manufacturing
                165,840Finance and insurance
                165,470Professional, scientific, and technical services
                164,050Wholesale trade
                151,090Most advertising, promotions, and marketing managers work full time. Some work more than 40 hours per week.
 Job Outlook

   
        
    
          
        
    
                        Advertising, Promotions, and Marketing ManagersPercent change in employment, projected 2022-32Marketing managers7%  Advertising, promotions, and marketing managers6%  Advertising, marketing, promotions, public relations, and sales managers5%  Total, all occupations3%  Advertising and promotions managers2%Note: All Occupations includes all occupations in the U.S. Economy.Source: U.S. Bureau of Labor Statistics, Employment Projections program
            
            
			 
	
	
	

			Overall employment				of advertising, promotions, and marketing managers is projected to grow				 6 percent from 2022 to 2032, faster than the average for all occupations.
			
			About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.
			
			 Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
			Employment
	
			
Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.
The continued rise of electronic media will result in decreasing demand for print advertisements. However, the demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.

			

                        Employment projections data for     advertising, promotions, and marketing managers, 2022-32
                Occupational Title
                        SOC Code
                        Employment, 2022
                        Projected Employment, 2032
                        Change, 2022-32
                        Employment by IndustryPercent
                        NumericSOURCE: U.S. Bureau of Labor Statistics, Employment Projections program**Advertising, promotions, and marketing managers**
			—
			389,000
			413,300
			6
			24,300
			—**Advertising and promotions managers**
			11-2011
			30,900
			31,400
			2
			600
			Get data**Marketing managers**
			11-2021
			358,200
			381,900
			7
			23,700
			Get data
 State & Area Data **Occupational Employment and Wage Statistics (OEWS)** The Occupational Employment and Wage Statistics (OEWS) program produces employment and wage estimates annually for over 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. The link(s) below go to OES data maps for employment and wages by state and area. Advertising and promotions managers
					Marketing managers **Projections Central** Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices. All state projections data are available at www.projectionscentral.com. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. In addition, states may produce projections for areas; there are links to each state’s websites where these data may be retrieved. **CareerOneStop** CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also a salary info tool to search for wages by zip code.
 Similar Occupations This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers. Occupation
                Job Duties
                ENTRY-LEVEL EDUCATION
                2023     MEDIAN PAY**Advertising Sales Agents**
            Advertising sales agents sell advertising space to businesses and individuals.
            High school diploma or equivalent
            $61,270**Art Directors**
            Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.
            Bachelor's degree
            $106,500**Editors**
            Editors plan, review, and revise content for publication.
            Bachelor's degree
            $75,020**Graphic Designers**
            Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.
            Bachelor's degree
            $58,910**Market Research Analysts**
            Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
            Bachelor's degree
            $74,680**Sales Managers**
            Sales managers direct organizations' sales teams.
            Bachelor's degree
            $135,160**Financial Managers**
            Financial managers create financial reports, direct investment activities, and develop plans for the long-term financial goals of their organization.
            Bachelor's degree
            $156,100**Project Management Specialists**
            Project management specialists coordinate the budget, schedule, staffing, and other details of a project.
            Bachelor's degree
            $98,580**Public Relations and Fundraising Managers**
            Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.
            Bachelor's degree
            $130,480**Public Relations Specialists**
            Public relations specialists create and maintain a positive public image for the clients they represent.
            Bachelor's degree
            $66,750
 Contacts for More Information
								
For more information about advertising managers, visit:
American Association of Advertising Agencies (4 A's)
For more information about marketing managers and certification, visit:
American Marketing Association (AMA)

                                                
                                                        
                                                                                                    O*NET
                                        Advertising and Promotions ManagersMarketing Managers
 Suggested citation: Bureau of Labor Statistics, U.S.  Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, 
        	 at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited *May 21, 2024*).
 **Last Modified Date:**
                        Wednesday, April 17, 2024


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