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                                                   Retyped 5/3/91


                       WM. WRIGLEY JR. COMPANY
                   SENIOR EXECUTIVE INSURANCE PLAN



     1.   Establishment and Purpose

          Wm. Wrigley Jr. Company ("Company") established the Wm.
          Wrigley Jr. Company Senior Executive Insurance Plan
          ("Plan") effective January 1, 1980 for the purpose of
          providing certain of its Senior Executives with certain
          benefits at the time of their death prior to retirement
          or after retirement.  This Plan is amended effective
          January 1, 1986.

     2.   Eligibility to Participate

          The Employees eligible to participate in this Plan will
          be those Senior Executives ("Employees") designated by
          the Committee which is selected by the Board of Directors
          to administer the Plan (the "Committee").

     3.   Benefits After Retirement

          In the event of the death of a participating Employee
          after his actual retirement, benefits shall be paid as
          follows:

          A.    Retirement Before January 1, 1987

                For participating Employees who attained age 55
                after January 1, 1984, who retire after January 1,
                1984 and before January 1, 1987 the amount payable
                hereunder shall be in an aggregate amount equal to
                $150,000.  The post-retirement benefit provided
                hereunder shall be paid by the Company's group life
                carrier ("Carrier") to such person or persons
                designated in writing to the Carrier in accordance
                with the Carrier's regulations, restrictions and
                policy.

          B.    Foreign Employees

                For participating Employees who are nonresident
                aliens and receive no income from the Company which
                constitutes income from sources within the United
                States, the amount payable hereunder shall be in an
                aggregate amount equal to $150,000.  The
                post-retirement benefit provided hereunder shall be
                paid by the Company's Carrier to such person or
                persons designated in writing to the Carrier in
                accordance with the Carrier's regulations,
                restrictions and policy.

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          C.    Retirement After January 1, 1987

                For any current or future participating Employee
                who retires on or after January 1, 1987, who is not
                described in Subsection 3B above, the amount
                payable hereunder shall be an amount which would
                provide the Beneficiary with $150,000 after taking
                into account Federal and State taxes payable by the
                Beneficiary.  The Committee will not pay an amount
                in excess of $300,000 to any Beneficiary unless in
                its sole discretion it determines that it should
                pay an amount in excess of $300,000 as a result of
                the tax status of the Beneficiary.  The amount
                payable will be in addition to any group term life
                insurance benefit provided by the Company to
                retired employees.  Post-retirement benefits shall
                be paid by the Company to the Employee's designated
                Beneficiary.

                Such payment shall be made as soon as practicable
                following such Employee's death and upon delivery
                to the Committee by the Employee's Beneficiary of
                satisfactory proof of death.

     4.   Benefits Paid Prior to Retirement

          In the event of the death of the Employee prior to his
          actual retirement at age 65, the Employee's Beneficiary
          shall receive a salary continuation benefit of $10,000 a
          year from the Company in equal monthly installments paid
          over a period of years from the date of death of the
          Employee to the date the Employee would have attained age
          80 or, if employment continues beyond age 65, for a
          minimum of 15 years.  Pre-retirement benefits shall be
          paid by the Company to the Employee's designated
          Beneficiary.

          Such payments shall commence on the last day of the full
          calendar month immediately following such death and upon
          delivery to the Committee by the Employee's Beneficiary
          of satisfactory proof of death and shall end on the last
          day of the calendar month in which the Employee would
          have reached age 80 or upon the completion of 15 years of
          payments, whichever is later.

     5.   Eligibility for Benefits at Termination of Employment

          A.    At Employee's Option

                If the Employee terminates employment for any
                reason except death before retirement at age 65, no
                payments shall be due under this Plan.

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                 B.  For Cause

                     If the Employee's employment terminates as a
                     result of discharge by the Company for proven
                     dishonesty, gross misconduct, misappropriation
                     of the Company's funds or property, willful
                     destruction of the Company's property or other
                     dishonest or fraudulent conduct, no payment
                     shall be due under the Plan.

                 C.  At Company's Option or For Disability

                     (i)    If the Employee's employment with the
                     Company is terminated before his 65th birthday
                     for reason of disability or at the option of
                     the Company for any reason whatsoever except
                     for termination for cause as described in
                     Subsection 5(B) above, he may continue to
                     participate in this Plan, with the consent of
                     the Committee.  The Employee whose employment
                     is terminated due to a disability will be
                     considered to be a continuing Employee of the
                     Company until he reaches his 65th birthday, at
                     which time he will be deemed to have retired.

                     (ii)   "Disability" as used herein means the
                     Employee's inability to engage in any
                     occupation or Employment for wage or profit
                     for which he is reasonably qualified by
                     education, training or experience, by reason
                     of a medically-determined physical or mental
                     impairment which can be expected to continue
                     for the balance of his lifetime.  The
                     determination of the Employee's disability
                     shall be made by the Committee.  The Employee
                     agrees to submit to such physical examination
                     and furnish such proof as may be required by
                     the Committee in connection with the
                     determination of the existence and
                     continuation of the disability.

                     (iii)  The Committee shall have sole
                     discretion in the ultimate determination as to
                     those who may remain in the Plan under
                     Subsection 5(C).

                 D.  Due to Suicide Prior to Two Years of
                     Participation

                     No benefits shall be payable under this Plan
                     in the event of the Employee's suicide within
                     two years and one day from the date of
                     coverage under this Plan.

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          6.     Beneficiary Designation

                 Each Employee eligible to participate in this Plan
                 shall designate a Beneficiary, class of
                 Beneficiaries or any contingent Beneficiaries on a
                 form to be provided by the Committee.  In the
                 event the eligible Employee fails to designate any
                 Beneficiary, the Employee's spouse shall be deemed
                 to be the primary Beneficiary.  In the event there
                 is no spouse, the benefit payment shall be made to
                 the Employee's estate.

          7.     No Contract of Employment

                 Nothing contained in this Plan shall be construed
                 as a contract of employment between the Company
                 and the Employee.

          8.     Payments as Supplemental Compensation

                 The benefits provided hereunder shall not affect
                 the Employee's annual salary while in full-time
                 employment of the Company, nor shall such benefits
                 affect the Employee's right to participate in any
                 existing or future retirement plan or any other
                 supplemental arrangement.

          9.     Rights Not Assignable

                 This Plan and the rights, interest and benefits
                 hereunder have not been assigned, transferred,
                 pledged, sold, conveyed or encumbered in any way
                 by the Employee or the Employee's Beneficiary and
                 shall not be subject to execution, attachment or
                 similar process.  Any attempted sale, conveyance,
                 transfer, assignment, pledge or encumbrance of the
                 rights, interest or benefits provided pursuant to
                 the terms of this Plan contrary to the terms of
                 the foregoing sentence, or the levy of any
                 additional or similar process thereupon, shall be
                 null and void and without effect.

                 Notwithstanding the above, the post-retirement
                 death benefits payable under Subsection 3A or 3B
                 may be assigned in accordance with the Carrier's
                 regulations, restrictions and policy.

          10.    Purchase of Insurance Contracts

                 In the event the Company decides to buy life
                 insurance, the Employee agrees to cooperate with
                 the Company in providing information for, and
                 submitting to, any physical examination necessary
                 to obtain such insurance policy.

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                 It is essential that all responses and answers to
                 information requested by the insurance company be
                 true and correct as to medical facts in order to
                 prevent the insurance company from declaring the
                 policy null and void.  If the insurance company
                 declares the policy null and void because
                 information provided by the Employee is not true
                 and correct, no benefits shall be payable under
                 this Plan to that Employee's Beneficiary.  A life
                 insurance policy on the life of the Employee, if
                 purchased, shall name the Company as owner and
                 beneficiary.  Such policy, when purchased, shall
                 remain a general unsecured, unrestricted asset of
                 the Company, and neither the Employee nor any
                 Beneficiary shall have any rights with respect to,
                 or claim against, such policy.  Such policy shall
                 not be deemed to be held under any trust for the
                 benefit of the Employee or the Employee's
                 Beneficiary, nor shall such policy be deemed to be
                 held in any such trust as collateral security for
                 fulfilling the obligations of the Company under
                 the terms of this Plan.

                 The benefits provided to the Employee under the
                 terms of this Plan will not be funded by such
                 policy, are promised and based on the general
                 credit of the Company, and are otherwise
                 unsecured.

                 The post-retirement death benefits, provided under
                 Subsection 3A or 3B, are payable by the Carrier.

          11.    Successors, Mergers or Consolidation

                 This Plan shall be binding upon the Company, its
                 successors and assigns, including without
                 limitations any person, organization or
                 corporation which may acquire substantially all of
                 the assets and business of the Company or any
                 company or corporation into which the Company may
                 be merged or consolidated.

          12.    Amendment and Termination

                 This Plan can be modified, amended or terminated
                 by the Board of Directors of the Company.

          13.    Construction

                 This Plan shall be subject to the laws of the
                 State of Illinois.

          14.    Administration

                 This Plan shall be administered by a Committee
                 which is selected by the Board of Directors of the
                 Company.  The Committee may delegate any of its
                 duties under the Plan to one or more officers of
                 the Company.

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          15.    Validity

                 In the event that any part of this Plan is invalid
                 for any reason, such invalidity shall not affect
                 the balance of this Plan, which shall remain valid
                 and binding upon the parties and enforceable in
                 accordance with its terms.