exv10w1






Exhibit 10.1




BRADY CORPORATION

CHANGE OF CONTROL AGREEMENT




     AGREEMENT, made as of December 23, 2008, between Brady Corporation, a Wisconsin corporation,
(“Corporation”) and Frank M. Jaehnert.



     WHEREAS, the Executive is now serving as an executive of the Corporation in a position of
importance and responsibility; and



     WHEREAS, the Executive possesses intimate knowledge of the business and affairs of the
Corporation and its policies, markets and financial and human resources, and the Executive has
acquired certain confidential information and data with respect to the Corporation; and



     WHEREAS, the Corporation wishes to continue to receive the benefit of the Executive’s
knowledge and experience and, as an inducement for continued service, is willing to offer the
Executive certain payments due to severance as a result of change of control as set forth herein;



     NOW, THEREFORE, in consideration of the mutual promises and covenants set forth herein, the
Executive and Corporation agree as follows:



     SECTION 1. DEFINITIONS.



          (a) Change of Control. For purposes of this Agreement, a “Change of Control” shall occur if
and when any person or group of persons (as defined in Section 13(d)(3) of the Securities and
Exchange Act of 1934) other than the members of the family of William H. Brady, Jr. and their
descendants, or trusts for their benefit, and the W.H. Brady Foundation, Inc., collectively,
directly or indirectly controls in excess of 50% of the voting common stock of the Corporation.




          (b) Termination Due to Change of Control. A “Termination Due to Change of Control” shall
occur if within the 24 month period beginning with the date a Change of Control occurs (i) the
Executive’s employment with the Corporation is involuntarily terminated (other than by reason of
death, disability or Cause) or (ii) the Executive’s employment with the Corporation is voluntarily
terminated by the Executive subsequent to (A) any reduction in the total of the Executive’s annual
base salary (exclusive of fringe benefits) and the Executive’s target bonus in comparison with the
Executive’s annual base salary and target bonus immediately prior to the date the Change of Control
occurs, (B) a significant diminution in the responsibilities or authority of the Executive in
comparison with the Executive’s responsibility and authority immediately prior to the date the
Change of Control occurs or (C) the imposition of a requirement by the Corporation that the
Executive relocate to a principal work location more than 50 miles from the Executive’s principal
work location immediately prior to the date the Change of Control occurs.




          (c) “Cause” means (i) the Executive’s willful and continued failure to substantially perform
the Executive’s duties with the Corporation (other than any such failure resulting from physical or
mental incapacity) after written demand for performance is given to



 









 




the Executive by the
Corporation which specifically identifies the manner in which the Corporation believes the
Executive has not substantially performed and a reasonable time to cure has transpired, (ii) the
Executive’s conviction of (or plea of nolo contendere for the commission of) a felony, or (iii) the
Executive’s commission of an act of dishonesty or of any willful act of misconduct which results in
or could reasonably be expected to result in significant injury (monetarily or otherwise) to the
Corporation, as determined in good faith by the Board of Directors of the Corporation.




          (d) “Beneficiary” means any one or more primary or secondary beneficiaries designated in
writing by the Executive on a form provided by the Corporation to receive any benefits which may
become payable under this Agreement on or after the Executive’s death. The Executive shall have
the right to name, change or revoke the Executive’s designation of a Beneficiary on a form provided
by the Corporation. The designation on file with the Corporation at the time of the Executive’s
death shall be controlling. Should the Executive fail to make a valid Beneficiary designation or
leave no named Beneficiary surviving, any benefits due shall be paid to the Executive’s spouse, if
living; or if not living, then to the Executive’s estate.




          (e) “Code” means the Internal Revenue Code of 1986, as amended.




     SECTION 2. PAYMENTS UPON TERMINATION DUE TO CHANGE OF CONTROL.



          (a) Following Termination Due to Change of Control, the Executive shall be paid an amount
equal to three times the annual base salary paid the Executive by the Corporation in effect
immediately prior to the date the Change of Control occurs, and three times the average bonus
payment received in the three years immediately prior to the date the Change of Control occurs.
Such amount shall be paid in 36 monthly installments beginning on the 15th day of the
month following the month in which the Executive’s employment with the Corporation terminates.




          (b) If the scheduled payments under paragraph (a) above would result in disallowance of any
portion of the Corporation’s deduction therefore under Section 162(m) of the Code, the payments
called for under paragraph (a) shall be limited to the amount which is deductible, with the balance
to be paid during the first taxable year in which the Corporation reasonably anticipates that the
deduction of such payment is not barred by Section 162(m). However, in such event, the Corporation
shall pay the Executive on a quarterly basis an amount of interest based on the prime rate
recomputed each quarter on the unpaid scheduled payments.




          (c) It is intended that (A) each payment or installment of payments provided under this
Section 2 is a separate “payment” for purposes of Code Section 409A and (B) that the payments
satisfy, to the greatest extent possible, the exemptions from the application of Code Section 409A,
including those provided under Treasury Regulations 1.409A-1(b)(4) (regarding short-term
deferrals), 1.409A-1(b)(9)(iii) (regarding the two-times, two year exception), and
1.409A-1(b)(9)(v) (regarding reimbursements and other separation pay). Notwithstanding
anything to the contrary in this Agreement, if the Corporation determines that on the
Termination Due to Change of Control the Executive is a “specified employee” (as such term is
defined under Treasury Regulation 1.409A-1(i)(1)) of the Corporation and that any payments to be
provided to




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Executive are or may become subject to the additional tax under Code Section
409A(a)(1)(B) or any other taxes or penalties imposed under Code Section 409A (“Section 409A
Taxes”), then such payments shall be delayed until the date that is six (6) months after the
Termination Due to Change of Control. Any delayed payments shall be made in a lump sum on the
first day of the seventh month following the Termination Due to Change of Control, or such earlier
date that, as determined by the Corporation, is sufficient to avoid the imposition of any Section
409A Taxes on Executive.




     SECTION 3. EXCISE TAX, ATTORNEY FEES.



          (a) If the payments under Section 2 in combination with any other payments which the Executive
has the right to receive from the Corporation (the “Total Payments”) would result in the Executive
incurring an excise tax as a result of Section 280(G) of the Code, the Corporation will reimburse
the Executive for such Excise Tax. Such reimbursement will be paid to Executive by the end of the
taxable year following the taxable year in which the Executive remits the related taxes to the
Internal Revenue Service.




          (b) If the Executive is required to file a lawsuit to enforce the Executive’s rights under
this Agreement or the Executive’s Nonqualified Retention Stock Option Agreement dated February 24,
2003, and the Executive prevails in such lawsuit, the Corporation will reimburse the Executive for
attorney fees incurred up to a maximum of $25,000.00.




     SECTION 4. DEATH AFTER THE EXECUTIVE HAS BEGUN RECEIVING PAYMENTS.



     Should the Executive die after Termination Due to Change of Control, but before receiving all
payments due the Executive hereunder, any remaining payments due shall be made to the Executive’s
Beneficiary.



     SECTION 5. CONFIDENTIAL INFORMATION AGREEMENT.



     The Executive has obligations under the separate Confidential Information Agreement between
the Executive and the Corporation which continue beyond the Executive’s termination of employment.
The payments to be made hereunder are conditioned upon the Executive’s compliance with the terms of
the Confidential Information Agreement. The payments made hereunder shall be reduced by any
payments the Corporation makes to the Executive under Section 3 of the Confidential Information
Agreement. In the event the Executive violates the provisions of the Confidential Information
Agreement, no further payments shall be due hereunder and the Executive shall be obligated to repay
all previous payments received hereunder in the same manner as provided in Section 4 of the
Confidential Information Agreement.



     SECTION 6. MISCELLANEOUS.



          (a) Non-Assignability. This Agreement is personal to the Executive and, without the prior
written consent of the Corporation, shall not be assignable by the Executive otherwise than by will
or the laws of descent and distribution. This Agreement shall inure to the



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benefit of and be
binding upon the Corporation and its successors and assigns and shall also be enforceable by the
Executive’s legal representatives.




          (b) Successors. The Corporation shall require any successor (whether direct or indirect, by
purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or
assets of the Corporation expressly to assume and agree to perform this Agreement in the same
manner and to the same extent that the Corporation would have been required to perform it if no
such succession had taken place. As used in this Agreement, “Corporation” shall mean both the
Corporation as defined above and any such successor that assumes and agrees to perform this
Agreement, by operation of law or otherwise.




          (c) Governing Law. This Agreement shall be governed by, and construed in accordance with, the
laws of the State of Wisconsin, without reference to principles of conflict of laws, to the extent
not preempted by federal law. The captions of this Agreement are not part of the provisions hereof
and shall have no force or effect.




          (d) Notices. All notices and other communications under this Agreement shall be in writing
and shall be given by hand delivery to the other party or by registered or certified mail, return
receipt requested, postage prepaid, addressed as follows:




	 	 	 	 	 	 	 
	 

	 	 If to the Executive:
	 	Frank M. Jaehnert
	 	 
	 

	 	 	 	W68 N1068 Kensington Avenue	 	 
	 

	 	 	 	Cedarburg, Wisconsin 53012	 	 
	 
	 	 	 	 	 	 
	 

	 	 If to the Corporation:
	 	Brady Corporation	 	 
	 

	 	 	 	6555 West Good Hope Road	 	 
	 

	 	 	 	Milwaukee, Wisconsin 53223	 	 
	 

	 	 	 	Attention: Corporate Secretary	 	 





or to such other address as either party furnishes to the other in writing in accordance with this
paragraph. Notices and communications shall be effective when actually received by the addressee.




          (e) Construction. The invalidity or unenforceability of any provision of this Agreement shall
not affect the validity or enforceability of any other provision of this Agreement. If any
provision of this Agreement shall be held invalid or unenforceable in part, the remaining portion
of such provision, together with all other provisions of this Agreement, shall remain valid and
enforceable and continue in full force and effect to the fullest extent consistent with law.




          (f) No Guarantee of Employment. Nothing contained in this Agreement shall give the Executive
the right to be retained in the employment of the Corporation or affect the right of the
Corporation to dismiss the Executive.




          (g) Amendment; Entire Agreement. This Agreement may not be amended or modified except by a
written agreement executed by the parties hereto or their respective successors and legal
representatives. This Agreement contains the entire agreement between the




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parties on the subjects
covered and replaces all prior writings, proposals, specifications or other oral or written
materials relating thereto.




          (h) Impact on Other Plans. No amounts paid to the Executive under this Agreement will be
taken into account as “wages”, “salary”, “base pay” or any other type of compensation when
determining the amount of any payment or allocation, or for any other purpose, under any other
qualified or nonqualified plan or agreement of the Corporation, except as otherwise may be
specifically provided by such plan or agreement.




          (i) Other Agreements. This Agreement supersedes any other severance arrangement or Change of
Control Agreement between the Corporation and the Executive. This Agreement does not confer any
payments or benefits other than the payments described in Sections 2 and 3 hereof.




          (j) Withholding. To the extent required by law, the Corporation shall withhold any taxes
required to be withheld with respect to this Agreement by the federal, state or local government
from payments made hereunder or from other amounts paid to the Executive by the Corporation.




          (k) Facility of Payment. If the Executive or, if applicable, the Executive’s Beneficiary, is
under legal disability, the Corporation may direct that payments be made to a relative of such
person for the benefit of such person, without the intervention of any legal guardian or
conservator, or to any legal guardian or conservator of such person. Any such distribution shall
constitute a full discharge with respect to the Corporation and the Corporation shall not be
required to see to the application of any distribution so made.




     SECTION 7. CLAIMS PROCEDURE.



          (a) Claim Review. If the Executive or the Executive’s Beneficiary (a “Claimant”) believes
that he or she has been denied all or a portion of a benefit under this Agreement, he or she may
file a written claim for benefits with the Corporation. The Corporation shall review the claim and
notify the Claimant of the Corporation’s decision within 60 days of receipt of such claim, unless
the Claimant receives written notice prior to the end of the 60 day period stating that special
circumstances require an extension of the time for decision. The Corporation’s decision shall be
in writing, sent by mail to the Claimant’s last known address, and if a denial of the claim, must
contain the specific reasons for the denial, reference to pertinent provisions of this Agreement on
which the denial is based, a designation of any additional material necessary to perfect the claim,
and an explanation of the claim review procedure.




          (b) Appeal Procedure to the Board. A Claimant is entitled to request a review of any denial
by the full Board by written request to the Chair of the Board within 60 days of receipt of the
denial. Absent a request for review within the 60-day period, the claim will be deemed to be
conclusively denied. The Board shall afford the Claimant the opportunity to
review all pertinent documents and submit issues and comments in writing and shall render a
review decision in writing, all within 60 days
after receipt of a request for review (provided
that, in special circumstances the Board may extend the time for decision by not more than 60 days




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upon written notice to the Claimant.) The Board’s review decision shall contain specific reasons
for the decision and reference to the pertinent provisions of this Agreement.




     IN WITNESS WHEREOF, the Executive has signed this Agreement and, pursuant to the authorization
of the Board, the Corporation has caused this Agreement to be signed, all as of the date first set
forth above.



	 	 	 	 	 	 	 
	 	 	/s/ Frank M. Jaehnert	 	 
	 	 	 	 	 
	 	 	Executive – Frank M. Jaehnert	 	 
	 
	 	 	 	 	 	 
	 	 	Brady Corporation	 	 
	 
	 	 	 	 	 	 
	 

	 	By:
	 	/s/ Hoyt R. Stastney
 

	 	 
	 	 	Hoyt R. Stastney, Secretary	 	 







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