----

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| For the fiscal year ended December 31, 2010 | Commission file number 0-1026 |
|---------------------------------------------|-------------------------------|

| Louisiana                | 72-6017893                          |
|--------------------------|-------------------------------------|
| (State of incorporation) | (I.R.S Employer Identification No.) |

| 228 St. Charles Avenue                   | (504) 586-7272                        |
|------------------------------------------|---------------------------------------|
| New Orleans, Louisiana 70130             | (Registrant’s telephone number) |
| (Address of principal executive offices) |                                  |

| Title of Each Class        | Name of Exchange on Which Registered |
|----------------------------|--------------------------------------|
| Common Stock, no par value | Nasdaq Global Select Market          |

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|   |  TABLE OF CONTENTS  |
|--------|-------------------------------|

| Item 10: | DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE                                         | 2        |
|----------|------------------------------------------------------------------------------------------------|----------|
| Item 11: | EXECUTIVE COMPENSATION                                                                         |  9  |
| Item 12: | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS |  25 |
| Item 13: | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE                      | 27       |
| Item 14: | PRINCIPAL ACCOUNTING FEES AND SERVICES                                                         | 30       |
| Item 15: | EXHIBITS AND FINANCIAL STATEMENT SCHEDULESSIGNATURE                                            | 3233     |

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----

| A. R. Blossman, Jr., 79      | Former Chairman of the Board, Parish National Bank (1968 to 2008); former Director, Parish National Corporation (2004 to 2008); Whitney director since 2009.                                                                                                                                                                                   |
|------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Angus R. Cooper II, 68  | Chairman and Chief Executive Officer, Cooper/T. Smith Corp. (shipping service company) (since 1979); Whitney director since 1994.                                                                                                                                                                                                              |
| Richard B. Crowell, 72       | Of Counsel, Crowell & Owens (since 2009); Attorney, Crowell & Owens (1970 to 2009); Director, CLECO Corporation; Whitney director since 1983.                                                                                                                                                                                          |
| Hardy B. Fowler, 59          | Former Office Managing Partner, KPMG New Orleans (international accounting firm) (October 2002 to September 2009); Whitney director since 2009.                                                                                                                                                                                                |
| Terence E. Hall, 65          | Chairman (since December 2010); Executive Chairman (May 2010 to December 2010); Chairman of the Board and Chief Executive Officer, Superior Energy Services, Inc. (provider of specialized oilfield services and equipment) (1995 to May 2010); Whitney director since 2009.                                                                   |
| William A. Hines, 74         | Chairman of the Board, Nassau Holding, LLC (holding company of entities in the oil field service industry) (since 1978); Whitney director since 1986.                                                                                                                                                                                          |
| John C. Hope, III, 62        | Chairman of the Board and Chief Executive Officer (since March 2008), President and Chief Operating Officer (March 2007 to March 2008) of the Company and the Bank; Executive Vice President of the Company (1994 to March 2008) and the Bank (1998 to March 2008); Director, Energy South, Inc. (1991 to 2008); Whitney director since 2007.  |
| Alfred S. Lippman, 72        | Co-Manager, Lippman, Mahfouz, Tranchina & Thorguson, LLC, Attorneys at Law (since 2001); Whitney director since 1996.                                                                                                                                                                                                                      |
| Michael L. Lomax, 63         | President and Chief Executive Officer, United Negro College Fund (since 2004); Director, Capella Education Company; Whitney director since 2002.                                                                                                                                                                                               |
| R. King Milling, 70          | Former Vice Chairman of the Company and the Bank (March 2007 to December 2008); President of the Company and the Bank (1984 to March 2007); Whitney director since 1978.                                                                                                                                                                       |
| Eric J. Nickelsen, 66        | Real estate developer (since 1998); Whitney director since 2000.                                                                                                                                                                                                                                                                               |
| Kathryn M. Sullivan, 55      | Chief Executive Officer, UnitedHealthcare, Central Region (since 2008); Former Chief Financial Officer and Senior Vice President, Blue Cross and Blue Shield Association (2004 to 2008); Whitney director since 2003.                                                                                                                          |
| Dean E. Taylor, 62           | Chairman (since 2003), Chief Executive Officer (since 2002), President (since 2001) of Tidewater, Inc. (marine offshore supply); Whitney director since 2002.                                                                                                                                                                                       |

----

| John M. Turner, Jr., 49 | President of the Company and the Bank (since March 2008); Executive Vice President of the Company and the Bank (February 2005 to March 2008); Senior Vice President of the Bank (1995 to February 2005); Whitney director since 2008.  |
|-------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Thomas D. Westfeldt, 59 | President, Westfeldt Brothers, Inc. (green coffee importing firm) (since 1994); Whitney director since 2002.                                                                                                                                |

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----

----

----

----

----

| ·   | John C. Hope III, Chairman of the Board and Chief Executive Officer of the Company and the Bank; |
|--------------------|--------------------------------------------------------------------------------------------------|

| ·   | Thomas L. Callicutt, Jr., Senior Executive Vice President and Chief Financial Officer of the Company and the Bank and Treasurer of the Company; |
|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | John M. Turner, Jr., President of the Company and the Bank; |
|--------------------|-------------------------------------------------------------|

| ·   | Robert C. Baird, Jr., Senior Executive Vice President of the Company and the Bank; |
|--------------------|------------------------------------------------------------------------------------|

| ·   | Joseph S. Exnicios, Senior Executive Vice President and Chief Risk Officer of the Company and the Bank. |
|--------------------|---------------------------------------------------------------------------------------------------------|

| ·   | Base salary increases were approved by the Human Resources and Compensation Committee (the “Committee”) for two named executive officers based on a review of salary survey data developed by the Committee’s external compensation consultant and a review of each named executive officer’s responsibilities, their individual performance and value to the company. |
|--------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | No bonuses were paid to any named executive officers due to executive compensation limits applicable to the Company as a result of its participation in the Treasury’s Troubled Assets Relief Program (TARP), which specify that a bonus cannot be accrued or paid to senior executive officers.  Irrespective of this prohibition, no bonuses would have been earned based on actual performance under the Company’s 2010 annual incentive plan. |
|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | Long-term equity incentive awards granted to named executive officers consisted solely of time-vesting restricted stock units, not subject to performance adjustment.  These awards were subject to three year cliff vesting and delivery of the underlying shares will be delayed during the period the company remains subject to limitations on executive compensation under TARP.  These awards will convert into the right to receive shares of common stock of Hancock Holding Company (Hancock) in connection with the Company’s proposed merger with Hancock. |
|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | The Committee met with the Company’s Chief Risk Officer to develop an enhanced understanding of the potential risks posed by the compensation policies and practices for its executive officers and all other employees at the company/bank.  The Committee concluded that such risks are not reasonably likely to have a material adverse effect on the Company. |
|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| ·   | prohibition on compensation plans that encourage senior executive officers (SEOs) to take unnecessary and excessive risks that could threaten the value of the TARP recipient or encourage manipulation of earnings reported by the TARP recipient to enhance an employee’s compensation; |
|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | provision for the recovery of any bonus, retention award, or incentive compensation paid to a SEO or the next twenty most highly compensated employees based on materially inaccurate statements of earnings, revenues, gains or other criteria; |
|--------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | prohibition on making any golden parachute payment (defined as any payment for departure from a company for any reason except for payment for services performed or benefits accrued) to a SEO or any of the next five most highly compensated employees; |
|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | prohibition on the payment or accrual of bonus, retention award or incentive compensation to SEOs and certain highly compensated employees, subject to certain exceptions for payments made in the form of restricted stock; |
|--------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | requirement to establish a compensation committee of independent directors that must meet semi-annually to review employee compensation plans and the risks posed by these plans to the TARP recipient; |
|--------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | requirement to adopt a policy regarding excessive or luxury expenditures; |
|--------------------|---------------------------------------------------------------------------|

| ·   | prohibition on tax gross up to SEOs and certain highly compensated employees; |
|--------------------|-------------------------------------------------------------------------------|

| ·   | requirement that TARP recipients conduct an annual, non-binding shareholder vote on the company’s executive compensation program. |
|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------|

|   | The Company has taken steps to fully comply with the requirements of EESA and the TARP Regulations. |
|--------|-----------------------------------------------------------------------------------------------------|

| ·   | provide our executives with competitive total compensation opportunities relative to comparable positions at companies and banks with whom we compete for talent; |
|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | directly link a significant portion of total compensation to the achievement of specific performance goals in a manner that proportionally rewards higher performance levels; |
|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| ·   | provide increased compensation opportunities for exceptional individual performance, which can result in differentiated compensation among executives based on individual performance; and |
|--------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | closely and directly align executives’ interests with those of our shareholders by making stock-based incentives a significant core element of our executives’ compensation. |
|--------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| BANK NAME                       | TICKER |
|---------------------------------|--------|
| Synovus Financial Corp          | SNV    |
| Associated Banc-Corp            | ASBC   |
| BOK Financial Corporation       | BOKF   |
| Webster Financial Corp.         | WBS    |
| First Citizens BancShares, Inc. | FCNCA  |
| Commerce Bancshares, Inc.       | CBSH   |
| TCF Financial Corporation       | TCB    |
| Fulton Financial Corporation    | FULT   |
| City National Corporation       | CYN    |
| Citizens Republic Bancorp, Inc. | CRBC   |
| Cullen/Frost Bankers, Inc.      | CFR    |
| BancorpSouth, Inc.              | BXS    |
| Susquehanna Bancshares, Inc.    | SUSQ   |
| Valley National Bancorp         | VLY    |
| Wilmington Trust Corp           | WL     |
| First Merit Corporation         | FMER   |
| Wintrust Financial Corp         | WTFC   |
| UMB Financial Corp              | UMBF   |
| Trustmark Corporation           | TRMK   |
| United Community Banks Inc      | UCBI   |
| First Midwest Bancorp, Inc.     | FMBI   |
| Hancock Holding Company         | HBHC   |

----

----

| ·   | Whitney Holding Corporation Retirement Restoration Plan |
|--------------------|---------------------------------------------------------|

| ·   | Whitney Holding Corporation Deferred Compensation Plan |
|--------------------|--------------------------------------------------------|

----

| Chief Executive Officer         | 5 times base salary |
|---------------------------------|---------------------|
| President                       | 3 times base salary |
| Senior Executive Vice President | 2 times base salary |
| Executive Vice President        | 1 times base salary |

| SUMMARY COMPENSATION TABLE                                                                                                                  |
|---------------------------------------------------------------------------------------------------------------------------------------------|
| Name andPrincipal Position                                                                                                                  | Year | Salary | StockAwards(1) | Option Awards(2) | Non-EquityIncentive Plan Compen-sation (3) | Change in Pension Value and NonqualifiedDeferred CompensationEarnings (4) | All OtherCompen-sation (5) | Total |
| John C. Hope, IIIChairman of the Board & Chief Executive Officer of the Company and the Bank                                            | 201020092008 | $750,000750,000698,000 | $374,997264,000750,800 | $           -   -138,800 | $           --- | $464,123309,341392,776 | $ 53,03851,269104,413 | $1,642,1581,374,6102,084,789 |
| Thomas L. Callicutt, Jr.Sr. Executive Vice President & Chief Financial Officer of the Company and the Bank and Treasurer of the Company | 201020092008 | 351,250343,750340,000 | 130,780110,000206,470 | --38,170 | ---  | 198,622132,810179,916 | 15,18514,92017,651 | 695,837601,480782,207 |
| John M. Turner, Jr.President of the Company and the Bank                                                                                    | 201020092008 | 480,000458,750382,225 | 201,200154,000281,550 | --52,050 | --- | 180,25395,323108,039 | 50,37148,805110,370 | 911,824756,878934,234 |
| Robert C. Baird, Jr.Sr. Executive Vice President of the Company and the Bank                                                                | 201020092008 | 375,550375,550375,550 | 130,78088,000206,470 | --38,170 | --- | 237,749141,908173,746 | 14,62914,21129,289 | 758,708619,669823,225 |
| Joseph S. ExniciosSr. Executive Vice President of the Company and the Bank                                                                  | 20102009 | 340,000313,775 | 160,960110,000 | -- | -- | 210,14294,171 | 12,88912,710 | 723,991530,656 |

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| (1)   | The Stock Awards column shows the aggregate grant date fair value of Restricted Stock Units for 2010 and 2009 and Performance-Based Restricted Stock Units (PBRSUs) for 2008 computed in accordance with FASB ASC Topic 718. |
|-----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2)   | The Option Awards column shows the aggregate grant date fair value computed in accordance with FASB ASC Topic 718 for options granted in 2008.  The fair value of the stock options was estimated as of the grant dates using the Black-Sholes option-pricing model.  Refer to Note 16 to the Consolidated Financial Statements included in our Annual Report on Form 10-K for the year ended December 31, 2010 for additional information on these options, including the assumptions used in determining their fair value.  No options were granted to the NEOs in 2010 or 2009. |
|-----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)   | Under EESA and TARP regulations, the Company was prohibited from awarding any performance-based incentive opportunities to the NEOs in 2010 and 2009.   The NEOs did not earn annual cash bonuses in 2008 because the company did not achieve the minimum level of performance required by the Executive Compensation Incentive Plan (ECIP). |
|-----------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4)   | The Change in Pension Value and Nonqualified Deferred Compensation Earnings column reflects the aggregate of the increase in actuarial present values of each of the NEO’s accumulated benefits under our qualified Retirement Plan and our nonqualified Retirement Restoration Plan. |
|-----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (5)   | Amounts for 2010 in the All Other Compensation column include premiums for group life and long-term disability insurance and matching contributions to the 401(k) plan for all NEOs.  The amounts also reflect the value of certain perquisites and other personal benefits the Company makes available to its executive officers, including club memberships, home security services, executive wellness checkups and parking allowances.  In 2010 the Company provided Messrs. Hope and Turner with an automobile allowance of $30,000 each.  No other individual perquisites exceeded $25,000. |
|-----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2010 GRANTS OF PLAN-BASED AWARDS |
|----------------------------------|
| Name                             | GrantDate | All Other Stock Awards: Number of Units(1) | Grant Date Fair Value of Stock Awards (2) |
|                             |   |   |   |
| John C. Hope, III                | 6/23/10 | 37,276 | $374,997 |
|                             |   |   |   |
| Thomas L. Callicutt, Jr.         | 6/23/10 | 13,000 | 130,780 |
|                             |   |   |   |
| John M. Turner, Jr.              | 6/23/10 | 20,000 | 201,200 |
|                             |   |   |   |
| Robert C. Baird, Jr.             | 6/23/10 | 13,000 | 130,780 |
|                             |   |   |   |
| Joseph S. Exnicios               | 6/23/10 | 16,000 | 160,960 |
|                             |   |   |   |

| (1)   | The All Other Stock Awards column shows the number of RSUs granted in 2010 under the Company’s Long-Term Compensation Plan.  The RSUs will vest on the third anniversary of the grant date, or earlier upon (i) a change in control or (ii) termination of employment due to death, disability or retirement.  The conversion to common shares, however, will be governed by the terms of TARP.  In accordance with TARP requirements, |
|-----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| (2)   | Represents the grant date fair value of the awards determined in accordance with FASB ASC Topic 718. |
|-----------------|------------------------------------------------------------------------------------------------------|

| OUTSTANDING EQUITY AWARDS AT DECEMBER 31, 2010 |
|------------------------------------------------|
|                                           | Option Awards | Stock Awards |
| Name                                           | Number of Securities Underlying Unexercised Options Exercisable | Number of Securities Underlying Unexercised Options Unexercisable (1) | Option Exercise Price | Option Expiration Date | Number of Units That Have Not Vested | Market Value of Units That Have Not Vested (5) |
| John C. Hope, III                              | 16,875 |   | 18.58 | 6/12/11 | 28,000 (2) | $396,200 |
|                                           | 21,000 |   | 22.58 | 6/11/12 | 30,000 (3) | 424,500 |
|                                           | 21,000 |   | 22.44 | 6/10/13 | 37,276 (4) | 527,455 |
|                                           | 21,000 |   | 28.86 | 6/15/14 |   |   |
|                                           | 10,000 |   | 31.59 | 6/14/15 |   |   |
|                                           | 12,000 |   | 35.41 | 6/28/16 |   |   |
|                                           | 30,000 |   | 28.76 | 7/10/17 |   |   |
|                                           |   |  40,000 | 18.77 | 6/24/18 |   |   |
| Thomas L. Callicutt, Jr.                       | 13,500 |   | $18.58 | 6/12/11 | 7,700 (2) | $ 108,955 |
|                                           | 16,875 |   | 22.58 | 6/11/12 | 12,500 (3) | 176,875 |
|                                           | 16,875 |   | 22.44 | 6/10/13 | 13,000 (4) | 183,950 |
|                                           | 16,875 |   | 28.86 | 6/15/14 |   |   |
|                                           | 10,000 |   | 31.59 | 6/14/15 |   |   |
|                                           | 10,000 |   | 35.41 | 6/28/16 |   |   |
|                                           | 10,000 |   | 28.76 | 7/10/17 |   |   |
|                                           |   |  11,000 | 18.77 | 6/24/18 |   |   |
| John M. Turner, Jr.                            | 3,375 |   | $18.58 | 6/12/11 | 10,500 (2) | $148,575 |
|                                           | 7,500 |   | 22.58 | 6/11/12 | 17,500 (3) | 247,625 |
|                                           | 7,500 |   | 22.44 | 6/10/13 | 20,000 (4) | 283,000 |
|                                           | 7,500 |   | 28.86 | 6/15/14 |   |   |
|                                           | 10,000 |   | 31.59 | 6/14/15 |   |   |
|                                           | 10,000 |   | 35.41 | 6/28/16 |   |   |
|                                           | 15,000 |   | 28.76 | 7/10/17 |   |   |
|                                           |   |  15,000 | 18.77 | 6/24/18 |   |   |
| Robert C. Baird, Jr.                           | 16,875 |   | $18.58 | 6/12/11 | 7,700 (2) | $108,955 |
|                                           | 21,000 |   | 22.58 | 6/11/12 | 10,000 (3) | 141,500 |
|                                           | 21,000 |   | 22.44 | 6/10/13 | 13,000 (4) | 183,950 |
|                                           | 21,000 |   | 28.86 | 6/15/14 |   |   |
|                                           | 10,000 |   | 31.59 | 6/14/15 |   |   |
|                                           | 12,000 |   | 35.41 | 6/28/16 |   |   |
|                                           | 12,000 |   | 28.76 | 7/10/17 |   |   |
|                                           |   |  11,000 | 18.77 | 6/24/18 |   |   |
| Joseph S. Exnicios                             | 3,375 |   | $18.58 | 6/12/11 | 6,300 (2) | $89,145 |
|                                           | 16,875 |   | 22.58 | 6/11/12 | 12,500 (3) | 176,875 |
|                                           | 16,875 |   | 22.44 | 6/10/13 | 16,000 (4) | 226,400 |
|                                           | 16,875 |   | 28.86 | 6/15/14 |   |   |
|                                           | 10,000 |   | 31.59 | 6/14/15 |   |   |
|                                           | 10,000 |   | 35.41 | 6/28/16 |   |   |
|                                           | 7,500 |   | 28.76 | 7/10/17 |   |   |
|                                           |   |  9,000 | 18.77 | 6/24/18 |   |   |

----

| (1)   | Options were awarded on June 24, 2008 and become exercisable on June 24, 2011 (or earlier upon a change in control of the Company) provided the executive officer is still employed.  During the three-year period before vesting, a prorated number of options can vest and become immediately exercisable upon a NEO’s retirement, death or disability. |
|-----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)   | RSUs were granted to the NEOs on June 23, 2009 and will vest on the third anniversary of the grant date or earlier upon (i) a change in control or (ii) termination of employment due to death, disability or retirement.  The conversion to common shares, however, will be governed by the terms of TARP.  In accordance with TARP requirements, 25% of the RSUs will convert to common shares when the Company has repaid 25% of the aggregate financial assistance received from the Treasury.  Additional increments of 25% of the RSUs will convert to common shares upon the repayment of each additional 25% of the aggregate financial assistance received from the Treasury. |
|-----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (4)   | RSUs were granted to the NEOs on June 23, 2010 and will vest on the third anniversary of the grant date or earlier upon (i) a change in control or (ii) termination of employment due to death, disability or retirement.  The conversion to common shares, however, will be governed by the terms of TARP.  In accordance with TARP requirements, 25% of the RSUs will convert to common shares when the Company has repaid 25% of the aggregate financial assistance received from the Treasury.  Additional increments of 25% of the RSUs will convert to common shares upon the repayment of each additional 25% of the aggregate financial assistance received from the Treasury. |
|-----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2010 OPTION EXERCISES AND STOCK VESTED |
|----------------------------------------|
| Name                                   | Option Awards | Stock Awards |
| Number of SharesAcquired on Exercise   | Value Realizedon Exercise | Number of SharesAcquired on Vesting | Value Realizedon Vesting (1) |
| John C. Hope, III                      | - |            - | 19,800 | $191,862 |
| Thomas L. Callicutt, Jr.               | - | - | 6,600 | 63,954 |
| John M. Turner, Jr.                    | - | - | 9,900 | 95,931 |
| Robert C. Baird, Jr.                   | - | - | 7,920 | 76,745 |
| Joseph S. Exnicios                     | - | - | 4,950 | 47,966 |

| (1)   | Reflects the fair market value of the underlying shares as of the vesting date. |
|-----------------|---------------------------------------------------------------------------------|

| PENSION BENEFITS         |
|--------------------------|
| Name                     | Plan Name | Number of Years of Credited Service | Present Value ofAccumulated Benefit | Payments During2010 |
| John C. Hope, III        | Retirement Plan | 16 | $    610,643 | - |
|                     | Retirement Restoration Plan | 16 | 1,580,315 | - |
| Thomas L. Callicutt, Jr. | Retirement Plan | 12 | 519,370 | - |
|                     | Retirement Restoration Plan | 12 | 631,641 | - |
| John M. Turner, Jr.      | Retirement Plan | 16 | 304,433 | - |
|                     | Retirement Restoration Plan | 16 | 363,606 | - |
| Robert C. Baird, Jr.     | Retirement Plan | 15 | 540,353 | - |
|                     | Retirement Restoration Plan | 15 | 872,240 | - |
| Joseph S. Exnicios       | Retirement Plan | 33 | 711,756 | - |
|                     | Retirement Restoration Plan | 33 | 623,274 | - |

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| 2010 NONQUALIFIED DEFERRED COMPENSATION            |
|----------------------------------------------------|
| Name                                               | Executive Contributions in 2010 | Registrant Contributions in 2010 | Aggregate Earningsin 2010 | Aggregate Withdrawals/Distributions | Aggregate Balance at December 31, 2010 |
| John C. Hope, IIIDeferred Compensation Plan        | - | - | $88,112 | - | $608,668 |
| Thomas L. Callicutt, Jr.Deferred Compensation Plan | - | - | 12,936 | - | 96,969 |
| John M. Turner, Jr.Deferred Compensation Plan      | - | - | 20,254 | - | 135,714 |
| Robert C. Baird, Jr.Deferred Compensation Plan     | - | - | - | - | - |
| Joseph S. ExniciosDeferred Compensation Plan       | - | - | - | - | - |

----

|   | • |   | A cash severance payment of three times the average of the executive’s gross income for the highest three of the last five calendar years; |
|--------|---------|--------|--------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • |   | A cash payment equal to the executive’s target annual bonus for the year of termination; |
|--------|---------|--------|------------------------------------------------------------------------------------------------|

|   | • |   | A cash payment equal to the company matching contributions under the 401(k) Plan that would have been made for the lesser of three years following termination or the number of years until the executive’s normal retirement age under such plan; |
|--------|---------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • |   | A cash payment equal to the present value of the additional benefits that would have accrued under the company’s tax-qualified and non-qualified defined benefit retirement plans for the lesser of three years following termination or the number of years until the executive’s normal retirement age; |
|--------|---------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • |   | Medical benefits and life insurance for the executive and dependents through the earlier of his or her qualification for coverage under Medicare Part B or the date on which he or she is covered under another employer’s group plans; and |
|--------|---------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • |   | Transfer of ownership of any club memberships, automobiles and certain other perks assigned to the executive as of the termination. |
|--------|---------|--------|-------------------------------------------------------------------------------------------------------------------------------------|

|                     | Cash Severance Payment ($) | TargetAnnualBonus($) | CashPayment inLieu of 401(k)MatchingContributions($) | Cash Payment in Lieu of AdditionalBenefits underRetirementPlans($)(1) | Estimated Cost ofContinuedWelfareBenefits($) | EstimatedValue of  ClubMembershipsand OtherPerquisites($)(2) |
|--------------------------|----------------------------|----------------------|------------------------------------------------------|---------------------------------------------------------------------------------|----------------------------------------------|------------------------------------------------------------------------|
| John C. Hope, III        | $4,094,365                 | $900,000             | $26,950                                              | $165,592                                                                        | $37,022                                      | $19,040                                                                |
| John M. Turner, Jr.      | 2,272,439                  | 432,000              | 29,400                                               | 80,152                                                                          | 154,060                                      | 19,040                                                                 |
| Robert C. Baird, Jr.     | 3,268,658                  | 337,995              | 29,400                                               | 160,978                                                                         | 48,384                                       | 19,040                                                                 |
| Thomas L. Callicutt, Jr. | 2,472,027                  | 319,500              | 8,983                                                | 81,225                                                                          | 26,405                                       | 19,040                                                                 |
| Joseph S. Exnicios       | 2,206,190                  | 319,500              | 29,400                                               | 120,268                                                                         | 105,276                                      | 19,040                                                                 |

| (1) | In the event it is determined that the Cash Payment In Lieu of Additional Benefits Under Retirement Plans is to also include the Retirement Restoration Plan, the amounts listed above will be increased as follows: Hope, $1,160,613; Turner, $264,091; Baird, $150,461; Callicutt, $18,307; Exnicios, $110,393.  |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| (2) | For Messrs. Hope, Turner, Baird, Callicutt and Exnicios, amounts include the estimated value ($17,000) of a country club membership to be transferred to each individual, and the estimated cost ($2,040) of continuing to reimburse the executive officers for annual executive physicals for three years. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Executive Officers       | Number ofOutstandingOptions(1) | Value ofOutstandingOptions(2)($) | Number ofOutstandingStock  Units | Value of OutstandingStock Units(3)($) |
|--------------------------|-------------------------------------|---------------------------------------|--------------------------------------------|-------------------------------------------------|
| John C. Hope, III        | 171,875                             | 0                                     | 95,276                                     | 1,309,092                                       |
| John M. Turner, Jr.      | 75,875                              | 0                                     | 48,000                                     | 658,520                                         |
| Robert C. Baird, Jr.     | 124,875                             | 0                                     | 30,700                                     | 421,818                                         |
| Thomas L. Callicutt, Jr. | 105,125                             | 0                                     | 33,200                                     | 456,168                                         |
| Joseph S. Exnicios       | 90,500                              | 0                                     | 34,800                                     | 478,152                                         |

| (1) | The options have exercise prices ranging from $18.58 to $35.41.  |
|-----|-----------------------------------------------------------------------|

| (2) | The exercise price per share of all outstanding options is higher than the market value of the Company’s common stock as of February 24, 2011.  |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3) | Calculated by multiplying the number of shares of outstanding stock units by the market value of the Company’s common stock as of February 24, 2011 ($13.74).  |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| 2010 DIRECTOR COMPENSATION |
|----------------------------|
| Name                       | Fees Earned or Paid in Cash (1) | Stock Awards (2) | Total |
| A. R. Blossman, Jr.        | $56,500 | $30,007 | $  86,507 |
| Angus R. Cooper II         | 78,250 | 30,007 | 108,257 |
| Richard B. Crowell         | 81,500 | 30,007 | 111,507 |
| Hardy B.Fowler             | 75,500 | 30,007 | 105,507 |
| Terence E. Hall            | 65,000 | 30,007 | 95,007 |
| William A. Hines           | 64,250 | 30,007 | 94,257 |
| Alfred S. Lippman          | 64,250 | 30,007 | 94,257 |
| Michael L. Lomax           | 66,250 | 30,007 | 96,257 |
| R. King Milling            | 62,750 | 30,007 | 92,757 |
| Eric J. Nickelsen          | 115,050 | 30,007 | 145,057 |
| Kathryn M. Sullivan        | 68,500 | 30,007 | 98,507 |
| Dean E. Taylor             | 56,000 | 30,007 | 86,007 |
| Thomas D. Westfeldt        | 87,750 | 30,007 | 117,757 |

| (1)   | Includes amounts deferred pursuant to the Directors’ Compensation Plan described above. |
|------------|-----------------------------------------------------------------------------------------------|

| (2)   | Reflects the grant date fair value of unrestricted shares of common stock granted to all active nonemployee directors as of June 30, 2010, computed in accordance with FASB ASC Topic 718.  On that date, each director received 3,244 shares. |
|-----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| (1)           It has reviewed with the Company’s Senior Risk Officer the SEO compensation plans and has made all reasonable efforts to ensure that these plans do not encourage SEOs to take unnecessary and excessive risks that threaten the value of the Company;  |
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| (2)           It has reviewed with the Company’s Senior Risk Officer the employee compensation plans and has made all reasonable efforts to limit any unnecessary risks these plans pose to the Company; and                                                     |
| (3)           It has reviewed the employee compensation plans to eliminate any features of these plans that would encourage the manipulation of reported earnings of the Company to enhance the compensation of any employee.                                               |

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| Item 12: SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS |
|---------------------------------------------------------------------------------------------------------|

| Name and Addressof Beneficial Owner                                                                  | Amount and Natureof Beneficial Ownership | Percent ofClass |
|------------------------------------------------------------------------------------------------------|------------------------------------------|-----------------|
| RS Investment Management Co. LLC(1)7 Hanover SquareNew York, NY 10004                           | 7,787,935                                | 8.1%            |
| BlackRock, Inc.(2)40 East 52nd StreetNew York, NY  10022                              | 7,758,371                                | 8.03%           |
| Columbia Wanger Asset Management, LLC(3)227 West Monroe StreetSuite 3000Chicago, IL  60606 | 5,458,500                                | 5.6%            |

| (1)   | The information in the table above with respect to RS Investment Management Co. LLC is based on information set forth in Schedule 13G filed with the Securities and Exchange Commission on February 9, 2011 jointly by The Guardian Life Insurance Company of America and its subsidiaries, Guardian Investor Services LLC and RS Investment Management Co. LLC (Guardian). According to this Schedule 13G, Guardian has shared voting power and shared dispositive power with respect to all 7,787,935 shares of our common stock that it beneficially owns. |
|-----------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2)   | The number of common shares beneficially held and the information set forth above is based solely on information contained in the Schedule 13G/A filed with the SEC by Black Rock, Inc. on February 9, 2011, which amends the most recent Schedule 13G filing. |
|-----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (3)   | The number of common shares beneficially held and the information set forth above is based solely on information contained in the Schedule 13G filed with the SEC by Columbia Wanger Asset Management, LLC on February 10, 2011. They reported voting power of 5,024,500 shares and dispositive power of 5,458,500 shares as of December 31, 2010, and they disclaim the existence of a group. |
|-----------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| Directors                                          | Current Beneficial Holdings | Shares Subjectto Options(1) | Total(2) | Percentof Class |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------|-----------------------------|----------|-----------------|
| A. R. Blossman, Jr.                                                                                                                                                                                                | 375,831                     | 0                           | 375,831  | *               |
| Angus R. Cooper II                                                                                                                                                                                                 | 832,148                     | 33,750                      | 865,898  | *               |
| Richard B. Crowell (3)                                                                                                                                                                                             | 440,866                     | 13,500                      | 454,366  | *               |
| Hardy B. Fowler (4)                                                                                                                                                                                                | 21,815                      | 0                           | 21,815   | *               |
| Terence E. Hall                                                                                                                                                                                                    | 31,520                      | 0                           | 31,520   | *               |
| William A. Hines (5)                                                                                                                                                                                               | 331,368                     | 22,500                      | 353,868  | *               |
| John C. Hope, III (6)                                                                                                                                                                                              | 257,237                     | 131,875                     | 389,112  | *               |
| Alfred S. Lippman (7)                                                                                                                                                                                              | 118,052                     | 33,750                      | 151,802  | *               |
| Michael L. Lomax (8)                                                                                                                                                                                               | 8,525                       | 31,500                      | 40,025   | *               |
| R. King Milling                                                                                                                                                                                                    | 293,621                     | 0                           | 293,621  | *               |
| Eric J. Nickelsen (9)                                                                                                                                                                                              | 157,458                     | 33,750                      | 191,208  | *               |
| Kathryn M. Sullivan(10)                                                                                                                                                                                            | 14,408                      | 22,500                      | 36,908   | *               |
| Dean E. Taylor  (11)                                                                                                                                                                                     | 27,334                      | 22,500                      | 49,834   | *               |
| John M. Turner, Jr.(12)                                                                                                                                                                                            | 51,917                      | 60,875                      | 112,792  | *               |
| Thomas D. Westfeldt                                                                                                                                                                                                | 30,207                      | 31,500                      | 61,707   | *               |
|                                                                                                                                                                                                               |                        |                        |     |            |
| Executive Officers                                 |                        |                        |     |            |
| Robert C. Baird, Jr. (13)                                                                                                                                                                                          | 151,057                     | 113,875                     | 264,932  | *               |
| Thomas L. Callicutt, Jr. (14)                                                                                                                                                                                      | 53,815                      | 94,125                      | 147,940  | *               |
| Joseph S. Exnicios (15)                                                                                                                                                                                            | 32,635                      | 81,500                      | 114,135  | *               |
|                                                                                                                                                                                                               |                        |                        |     |            |
|    Directors and executive officers as a group (22 persons)                                                                                                                                         | 4,057,210                   | 4.12%                       |

| (1) | Includes vested options and options that will become vested within 60 days of March 25, 2011.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| (2) | Ownership shown includes direct and indirect ownership and, unless otherwise noted and subject to community property laws where applicable, each shareholder has sole investment and voting power with respect to reported holdings.  The Bank serves as trustee of the Whitney National Bank Retirement Trust, which held 39,175 shares as of March 25, 2011.  An executive officer of the Company serves with other Bank employees on a committee that makes voting and investment decisions with respect to these shares.  Shares held by the trust are included only in the calculation of the beneficial ownership of all executive officers and directors as a group.  |
| (3) | Mr. Crowell’s share total includes 395,221 shares of stock in a limited liability company over which he has voting rights, 18,900 shares in Mr. Crowell’s family trusts, over which Mr. Crowell has voting rights, but for which he disclaims beneficial ownership, and 11,050 shares in family trusts of which Mr. Crowell’s wife is the trustee, but for which he disclaims beneficial ownership.                                                                                                                                                                                                                                                                                      |
| (4) | Mr. Fowler’s share total includes 2,466 shares owned by Mr. Fowler’s wife, for which he disclaims beneficial ownership.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| (5) | Mr. Hines’ share total includes 100 shares of stock held by his wife as trustee for her son’s trust.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| (6) | Mr. Hope’s share total includes 35,138 shares of stock held for his benefit in the 401(k) plan.  His share total also includes 4,200 shares of stock owned by Mr. Hope’s children.  Mr. Hope’s share total does not include 107,276 restricted stock units he holds.                                                                                                                                                                                                                                                                                                                                                                                                 |
| (7) | Mr. Lippman’s share total includes 52,378 shares held for his benefit in the Alfred S. Lippman IRA Account.  His share total includes 5,441 shares of common stock equivalent units held in deferred compensation accounts.                                                                                                                                                                                                                                                                                                                                                                                                                                                                |

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| (8)  | Dr. Lomax’s share total includes 2,432 shares of common stock equivalent units held in deferred compensation accounts.                                                                                                                                                                                     |
|------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| (9)  | Mr. Nickelsen’s share total includes 14,213 shares held in two trusts over which Mr. Nickelsen has full voting authority.  His share total includes 22,926 shares of common stock equivalent units held in deferred compensation accounts.                                                       |
| (10) | Ms. Sullivan’s share total includes 911 shares of stock held in custodial accounts over which Ms. Sullivan has full voting authority.                                                                                                                                                                      |
| (11) | Mr. Taylor’s share total includes 5,019 shares of stock held for the benefit of Mr. Taylor’s children in an account that he controls and over which he has voting power.  His share total includes 21,112 shares of common stock equivalent units held in deferred compensation accounts.  |
| (12) | Mr. Turner’s share total includes 4,437 shares of stock held for his benefit in the 401(k) plan and 800 shares of stock held for his minor children.  Mr. Turner’s share total does not include 52,500 restricted stock units he holds.                                                    |
| (13) | Mr. Baird’s share total includes 20,572 shares of stock held for his benefit in the 401(k) plan.  Mr. Baird’s share total does not include 34,000 restricted stock units he holds.                                                                                                         |
| (14) | Mr. Callicutt’s share total does not include 36,500 restricted stock units he holds.                                                                                                                                                                                                                       |
| (15) | Mr. Exnicios’ share total includes 13,485 shares of stock held for his benefit in the 401(k) plan.  His share total also includes 19,152 shares of stock that are pledged as security for a loan.  Mr. Exnicios’ share total does not include 37,500 restricted stock units he holds.      |

| Item 13: CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE |
|------------------------------------------------------------------------------------|

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|                  ∙ is made in the ordinary course of business on substantially the same terms (including interest rates and collateral) as, and following credit underwriting procedures that                  are not less stringent than, those prevailing at the time for comparable transactions by the Bank with members of the general public; and |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
|                  ∙ does not involve more than the normal risk of repayment or present other unfavorable features.                                                                                                                                                                                                                                                                                                              |

| ∙ in any amount to finance the education of his or her children;                                                                                                                              |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                                                                                                                                                                                                     |
| ∙ in any amount to finance or refinance the purchase, construction or renovation of a residence when secured by a first lien on the residence;                                                |
|                                                                                                                                                                                                     |
| ∙ in any amount provided that the extension of credit is secured by U.S. Government obligations, or a perfected security interest in a segregated deposit   account of the Bank; or |

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|                                                                                                                                        |
|---------------------------------------------------------------------------------------------------------------------------------------------|
| ∙ for any other purpose if the aggregate amount of loans (excluding loans for education and residence) does not exceed $100,000. |

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| Name                      | Executive | Audit  | Compensation and Human Resources | Nominating andCorporate Governance |
|---------------------------|-----------|--------|----------------------------------|------------------------------------|
| A. R. Blossman, Jr.       | X         |   |                             |                               |
| Angus R. Cooper II        | X         |   | X*                               | X                                  |
| Richard B. Crowell        |      | X*     |                             |                               |
| Hardy B. Fowler           | X         | X      |                             |   X                      |
| Terence E. Hall           | X         |   | X                                | X                                  |
| William A. Hines          | X         |   | X                                |                               |
| John C. Hope, III † | X         |   |                             |                               |
| Alfred S. Lippman         | X         |   |                             |                               |
| Michael L. Lomax          |      | X      |                             |                               |
| R. King Milling           | X         |   |                             |                               |
| Eric J. Nickelsen +       | X         | X^     | X                                | X                                  |
| Kathryn M. Sullivan       |      | X      | X                                |                               |
| Dean E. Taylor            | X         |   | X                                |                               |
| John M. Turner, Jr.       | X         |   |                             |                               |
| Thomas D. Westfeldt       | X         | X      |                             | X*                                 |

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|                             | WHITNEY HOLDING CORPORATION |                                     |
|----------------------------------|-----------------------------|------------------------------------------|
|                             |                        |                                     |   |
|                             | By:                         |   /s/ Thomas L. Callicutt, Jr. |   |
|                             |                        | Thomas L. Callicutt, Jr.                 |   |
|                             |                        | Chief Financial Officer                  |   |
|                             |                        |                                     |   |
| Dated:  April 18, 2011 |                        |                                     |   |

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