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                                  Exhibit 31.1


            Certification of the Chief Executive Officer pursuant to
                 Section 302 of the Sarbanes-Oxley Act of 2002


         I, Jeffrey Robbins, certify that:

         1. I have reviewed this Form 10-QSB of DirectView, Inc. for the three
and six months ended June 30, 2005;

         2. Based on my knowledge, this report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this report;

         3. Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the small business
issuer as of, and for, the periods presented in this report;

         4. The small business issuer's other certifying officer(s) and I are
responsible for establishing and maintaining disclosure controls and procedures
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the small
business issuer and have:

                      (a) designed such disclosure controls and procedures, or
                      caused such disclosure controls and procedures to be
                      designed under our supervision, to ensure that material
                      information relating to the small business issuer,
                      including its consolidated subsidiaries, is made known to
                      us by others within those entities, particularly during
                      the period in which this report is being prepared;

                       (b) evaluated the effectiveness of the small business
                      issuer's disclosure controls and procedures and presented
                      in this report our conclusions about the effectiveness of
                      the disclosure controls and procedures, as of the end of
                      the period covered by this report based on such
                      evaluation; and

                       (c) disclosed in this report any change in the small
                      business issuer's internal control over financial
                      reporting that occurred during the small business issuer's
                      most recent fiscal quarter (the small business issuer's
                      fourth fiscal quarter in the case of an annual report)
                      that has materially affected, or is reasonably likely to
                      materially affect, the small business issuer's internal
                      control over financial reporting; and

         5. The small business issuer's other certifying officer(s) and I have
disclosed, based on our most recent evaluation of internal control over
financial reporting, to the small business issuer's auditors and the audit
committee of the small business issuer's board of directors (or persons
performing the equivalent functions):

                       (a) all significant deficiencies and material weaknesses
                      in the design or operation of internal control over
                      financial reporting which are reasonably like to adversely
                      affect the small business issuer's ability to record,
                      process, summarize and report financial information; and

                       (b) any fraud, whether or not material, that involves
                      management or other employees who have a significant role
                      in the small business issuer's internal control over
                      financial reporting.

Date: August 17, 2005

/s/Jeffrey Robbins
Jeffrey Robbins
Chief Executive Officer, principal executive officer



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