Form of 2009 Stock Option Agreement



 Stock Option No.:      
 Exhibit 10.22.1 
 NATIONAL CINEMEDIA,
INC. 
 2007 EQUITY INCENTIVE PLAN 
 2009 STOCK OPTION AGREEMENT 
 The Board of Directors of National CineMedia, Inc., a Delaware
corporation (the “Company”), granted an option under the National CineMedia, Inc. 2007 Equity Incentive Plan (the “Plan”) to purchase shares of common stock, $0.01 par value per share, of the Company
(“Stock”) to the Optionee named below. This Stock Option Agreement (the “Agreement”) evidences the terms of the Company’s grant of an Option to Optionee. 
 A. NOTICE OF GRANT 
 Name of Optionee: 
 Number of Shares of Stock Covered by the Option: 
 Exercise Price
per Share:     $ 
 Grant Date:                
January __, 2009 
 Expiration Date:         January __, 2019 
 Type of Option:     Non-Qualified Stock Option 
 Vesting Schedule: Except as provided otherwise in this Agreement and the Plan (including but not limited to Section 14.2 of the Plan which provides for accelerated vesting upon certain terminations in connection with a Change of
Control), Optionee’s right to purchase shares of Stock under this Option vests, as set forth below: 
  

						
	 Service Vesting Date
	  	Percentage of
Shares that Vest	 	 	Number of
Shares that Vest
	                     ,
2010
	  	33.3	%	 	
	                     ,
2011
	  	33.3	%	 	
	                     ,
2012
	  	33.4	%	 	








 B. STOCK OPTION AGREEMENT 
 1. Grant of Option. Subject to the terms and conditions of this Agreement and the Plan, the Company granted to Optionee, an Option to purchase the
number of shares of Stock, at the Exercise Price (each as set forth on the cover page of this Agreement), and subject to the terms and conditions of the Plan, which is incorporated herein by reference. In the event of a conflict between the terms
and conditions of the Plan and this Agreement, the terms and conditions of the Plan shall govern. All capitalized terms in this Agreement shall have the meaning assigned to them in this Agreement or in the Plan. 
 2. Type of Option. This Option is a Non-Qualified Stock Option. 
 3. Vesting. The Option is only exercisable, in whole or in part, before it expires and then only with respect to the vested portion
of the Option. Subject to the preceding sentence, Optionee may exercise this Option, by following the procedures set forth in this Agreement. 
 Except as provided otherwise in this Agreement and the Plan (including but not limited to Section 14.2 of the Plan which provides for accelerated vesting upon certain terminations in connection with a Change of Control),
Optionee’s right to purchase shares of Stock under this Option vests as set forth on the Vesting Schedule in the Notice of Grant. No additional shares will vest after Optionee’s termination of Service for any reason. 
 4. Option Term; Expiration Date. This Option shall have a maximum term of ten (10) years measured from the original Grant Date (as set forth
in the table on the cover sheet of this Agreement) and shall accordingly expire at the close of business at Company headquarters on the tenth anniversary of the Grant Date, unless sooner terminated in accordance with Section 5 of this Agreement
(the “Expiration Date”). 
 5. Termination of Service; Expiration of Option. If Optionee terminates
Service with the Company and its Affiliates prior to the Expiration Date, the following shall apply: 
 (a) By the Company Without Cause or By Optionee for Good Reason. If Optionee’s Service is terminated by the Company or its Affiliate without Cause or Optionee terminates Service for Good
Reason, then the vested portion of the Option will expire at the close of business at Company headquarters on the 90th day after Optionee terminates
Service, but in no event after the Expiration Date. The unvested portion of the Option automatically expires on the date of termination of Service. Section 14.2 of the Plan provides for accelerated vesting upon certain conditions in connection
with a Change of Control. 
 (b) By Optionee Without Good Reason. If Optionee terminates Service without
Good Reason, then Optionee shall immediately forfeit all rights to the Option (whether or not vested) and the Option shall immediately expire on the date of termination of Service. 
 (c) Termination for Cause. If Optionee’s Service is terminated by the Company or an Affiliate for Cause, then Optionee shall
immediately forfeit all rights to the Option (whether or not vested) and the Option shall immediately expire on the date of termination of Service. 
  

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 (d) Disability. If Optionee terminates Service because of
Optionee’s Disability, then the vested portion of the Option will expire at the close of business at Company headquarters on the date twelve (12) months after Optionee’s termination of Service, but in no event after the Expiration
Date. The unvested portion of the Option automatically expires on the date of termination of Service. 
 (e)
Death. If Optionee terminates Service because of Optionee’s death, then the vested portion of the Option will expire at the close of business at Company headquarters on the date twelve (12) months after the date of
death, but in no event after the Expiration Date. During that twelve (12) month period, Optionee’s estate or heirs may exercise the vested portion of the Option. The unvested portion of the Option automatically expires on the date of
termination of Service. In addition, if Optionee dies during the 90-day period described in subsection 5(a), and a vested portion of the Option has not yet been exercised, then the vested portion of the Option will instead expire on the date twelve
(12) months after Optionee’s termination of Service, but in no event after the Expiration Date. In such a case, during the period following Optionee’s death up to the date twelve (12) months after termination of Service,
Optionee’s estate or heirs may exercise the vested portion of the Option. 
 6. Leave of Absence. For purposes of the Option,
Service does not terminate when Optionee goes on a bona fide employee leave of absence that was approved by the Company or an Affiliate in writing, if the terms of the leave provide for continued Service crediting, or when continued Service
crediting is required by applicable law. However, Service will be treated as terminating 90 days after Optionee went on the approved leave, unless Optionee’s right to return to active work is guaranteed by law or by a contract. Service
terminates in any event when the approved leave ends unless Optionee immediately returns to active Service. The Committee determines, in its sole discretion, which leaves of absence count for this purpose, and when Service terminates for all
purposes under the Plan. 
 7. Option Exercise. 
 (a) Right to Exercise. The Option shall be exercisable on or before the Expiration Date in accordance with the vesting schedule set
forth in Section 3. 
 (b) Notice of Exercise. The Option shall be exercised by delivery of written
notice to the Committee (or an officer of the Company designated by the Committee) on any business day, at the Company’s principal office, on the form specified by the Company. The notice shall specify the number of shares of Stock to be
purchased, accompanied by full payment of the Exercise Price for the shares being purchased. The notice must also specify how the shares should be registered (in the name of Optionee or in both the names of Optionee and Optionee’s spouse as
joint tenants with right of survivorship). The notice of exercise will be effective when it is received by the Company. Anyone exercising the Option after the death of Optionee must provide appropriate documentation to the satisfaction of the
Company that the individual is entitled to exercise the Option. 
  

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 (c) Payment of Exercise Price. Payment of the Exercise Price for the
number of shares of Stock being purchased in full shall be made in one (or a combination) of the following forms: 
 (i) Cash
or cash equivalents acceptable to the Company. 
 (ii) Shares of Stock which have already been owned by Optionee (purchased on
the open market or owned for at least six months or such other period designated by the Committee) which are surrendered to the Company. The Fair Market Value of the shares, determined as of the effective date of the Option exercise, will be applied
to the Exercise Price. 
 (iii) To the extent a public market for the shares of Stock exists as determined by the Company, by
delivery (on a form prescribed by the Company) of an irrevocable direction to a licensed securities broker acceptable to the Company to sell shares and to deliver all or part of the sale proceeds to the Company in payment of the aggregate Exercise
Price and any withholding taxes. 
 8. Tax Withholding. The Company or any Affiliate shall have the right to deduct from payments of
any kind otherwise due to Optionee, any federal, state, local or foreign taxes of any kind required by law to be withheld upon the issuance of any shares of Stock or payment of any kind upon the exercise of this Option. Subject to the prior approval
of the Committee, which may be withheld by the Committee, in its sole discretion, Optionee may elect to satisfy the minimum statutory withholding obligations, in whole or in part, (i) by having the Company withhold shares of Stock otherwise
issuable to Optionee or (ii) by delivering to the Company shares of Stock already owned by Optionee. The shares delivered or withheld shall have an aggregate Fair Market Value not in excess of the minimum statutory total tax withholding
obligations. The Fair Market Value of the shares used to satisfy the withholding obligation shall be determined by the Company as of the date that the amount of tax to be withheld is to be determined. Shares used to satisfy any tax withholding
obligation must be vested and cannot be subject to any repurchase, forfeiture, or other similar requirements. Any election to withhold shares shall be irrevocable, made in writing, signed by Optionee, and shall be subject to any restrictions or
limitations that the Committee, in its sole discretion, deems appropriate. 
 9. Transfer of Option. During Optionee’s lifetime,
only Optionee (or, in the event of Optionee’s legal incapacity or incompetency, Optionee’s guardian or legal representative) may exercise the Option. Optionee cannot transfer or assign the Option. Upon any attempt to transfer or assign the
Option, the Option will immediately become invalid. Regardless of any marital property settlement agreement, the Company is not obligated to honor a notice of exercise from Optionee’s spouse, nor is the Company obligated to recognize
Optionee’s spouse’s interest in the Option in any other way. 
 10. Investment Representations. The Committee may require
Optionee (or Optionee’s estate or heirs) to represent and warrant in writing that the individual is acquiring the shares of Stock for investment and without any present intention to sell or distribute such shares and to make such other
representations as are deemed necessary or appropriate by the Company and its counsel. 
 11. Continued Service. Neither the grant of
the Option nor this Agreement gives Optionee the right to continue Service with the Company or its Affiliates in any capacity. The Company and its Affiliates reserve the right to terminate Optionee’s Service at any time and for any reason not
prohibited by law. 
  

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 12. Stockholder Rights. Optionee and Optionee’s estate or heirs shall not have any rights as
a stockholder of the Company until Optionee becomes the holder of record of such shares of Stock, and no adjustments shall be made for dividends or other distributions or other rights as to which there is a record date prior to the date Optionee
becomes the holder of record of such shares, except as provided in Section 14 of the Plan. 
 13. Adjustments. The number
of shares of Stock outstanding under this Option shall be proportionately increased or decreased for any increase or decrease in the number of shares of Stock on account of any Corporate Event. Any such adjustment in the Option shall not increase
the aggregate Exercise Price payable with respect to shares that are subject to the unexercised portion of the outstanding Option and the adjustment shall comply with the requirements under Section 409A of the Code. The conversion of any
convertible securities of the Company shall not be treated as an increase in shares effected without receipt of consideration. In the event of any distribution to the Company’s stockholders of an extraordinary cash dividend or securities of any
other entity or other assets (other than ordinary dividends payable in cash or shares of Stock) without receipt of consideration by the Company, the Company shall proportionately adjust (a) the number and kind of shares subject to this Option
and/or (b) the Exercise Price of this Option to reflect such distribution. 
 14. Additional Requirements. Optionee acknowledges
that shares of Stock acquired upon exercise of the Option may bear such legends, as the Company deems appropriate to comply with applicable federal, state or foreign securities laws. In connection therewith and prior to the issuance of the shares,
Optionee may be required to deliver to the Company such other documents as may be reasonably necessary to ensure compliance with applicable laws. 
 15. Governing Law. The validity and construction of this Agreement and the Plan shall be construed in accordance with and governed by the laws of the State of Delaware other than any conflicts or choice of law rule or principle that
might otherwise refer construction or interpretation of the Plan and this Agreement to the substantive laws of any other jurisdiction. 
 16.
Binding Effect. This Agreement shall be binding upon and inure to the benefit of the Company and Optionee and their respective heirs, executors, administrators, legal representatives, successors and assigns. 
 17. Tax Treatment; Section 409A. Optionee may incur tax liability as a result of the exercise of the Option or the disposition
of shares of Stock. Optionee should consult his or her own tax adviser before exercising the Option or disposing of the shares. 
 Optionee
acknowledges that the Committee, in the exercise of its sole discretion and without Optionee’s consent, may amend or modify the Option and this Agreement in any manner and delay the payment of any amounts payable pursuant to this Agreement to
the minimum extent necessary to satisfy the requirements of Section 409A of the Code. The Company will provide Optionee with notice of any such amendment or modification. 
 18. Amendment. The terms and conditions set forth in this Agreement may only be amended by the written consent of the Company and Optionee, except
to the extent set forth in Section 17 hereof regarding Section 409A of the Code and any other provision set forth in the Plan. 
  

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 19. 2007 Equity Incentive Plan; Required Stockholder Approval. The Option and shares of Stock
acquired upon exercise of the Option granted hereunder shall be subject to such additional terms and conditions as may be imposed under the terms of the Plan, a copy of which has been provided to Optionee. The grant of the Option is conditioned upon
and subject to the approval by the stockholders of the Company of the Second Amendment to National CineMedia, Inc. 2007 Equity Incentive Plan (the “Second Amendment”). If the stockholders of the Company do not approve the Second
Amendment at the Company’s 2009 annual stockholders meeting, the Option shall be null and void and of no effect. 
  

			
	NATIONAL CINEMEDIA, INC.
		
	By:	 	 
		 	Kurt C. Hall
		 	President and Chief Executive Officer
		
	Date:	 	 


 [Optionee Signature Page Follows] 
  

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 ACKNOWLEDGMENT AND AGREEMENT 
 Optionee acknowledges receipt of this Agreement, agrees to all of the terms and conditions described in this Agreement and in the Plan, a copy of which
is attached. Optionee acknowledges that Optionee has carefully reviewed the Plan, and agrees that the Plan will control in the event of any provision in this Agreement is in conflict with the Plan. Optionee also agrees that the to the extent the
Plan is silent, or to the extent the Plan provides, this Agreement and the terms hereof will control. To accept this Agreement, Optionee must sign and date this signature page and return it to the Company no later than
                    , 2009. 
  

			
	Optionee
	
	 
	Signature
		
	Print Name:	 	 



			
		
	Date:	 	 


 Attachments: 
 2007 Equity Incentive Plan 
 Form S-8 Prospectus 
  

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