**Exhibit 10.1**

PRIMEDIA Inc.745 Fifth AvenueNew York, New York 10151

January 11, 2007

**Steven Aster**

Senior Vice President of PRIMEDIA Inc.

**President,Consumer Marketing, PRIMEDIA Enthusiast Media**

Dear Steven:

In connection with your continued employment withPRIMEDIA Inc. (“PRIMEDIA”), this Letter Agreement will constitute our agreementrelating to amounts owing to you in connection with the termination of youremployment under certain circumstances as described herein.

In the event that PRIMEDIA terminates your employmentat any time without cause, you shall be entitled to receive (A) an amountequal to 12 months’ of your Annual Base Salary at the time of such terminationbut no less than $475,000 and any Annual Base Salary that has been earned butnot paid plus (B) an amount equal to Target EICP Bonus for the year inwhich such termination occurs but no less than $250,000 plus (C) anyearned but unpaid EICP bonus.  Allpayments made pursuant to Sections (A) and (B) above (collectively, “SeverancePayments”) shall be payable, less applicable withholdings, in an immediate lumpsum, commencing upon the execution of a Separation and Release Agreement (“S&R”),in the form attached hereto and any payments made pursuant to Section (C) aboveshall be paid in a single lump sum within ten (10) days after the earlierof (a) the final EICP bonus calculations are completed, or (b) anypayments are made to any active participants in the EICP plan, but never laterthan December 31 of the following year in full accordance with the EICPplan. For purposes of this Agreement, “earned but unpaid EICP bonus” shall meanthat amount of EICP bonus earned as of December 31 for the relevantcalendar year but not yet paid to you as of the date of termination.

No Severance Payments whatsoever shall be payable upontermination of your employment for cause. For purposes of this LetterAgreement, “cause” shall include any act of dishonesty committed by you inconnection with your employment, substance abuse, conviction of a felony,behavior injurious to the Company, the willful or repeated failure or refusalto perform your duties or gross insubordination.

As consideration for the Severance Payments to beprovided to you pursuant to this Letter Agreement and as a condition to yourreceipt of any Severance Payments hereunder, you agree to execute an S&R.

The Severance Payments set forth above shall be inlieu of and not in addition to any other severance or separation policies ofPRIMEDIA which may be in effect generally from time to time.

Both parties agree that any disputes hereunder shallbe heard and determined by an arbitrator selected in accordance with the rules andprocedures of the American Arbitration Association in New York City and thatthe arbitrator’s findings shall be final and binding on both parties hereto.

This Letter Agreement and its validity,interpretation, performance, and enforcement shall be governed by the laws ofthe State of New York.

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This Letter Agreementconstitutes our entire agreement with respect to the subject matter hereof andsupersedes all prior agreements between us, including without limitation, thatcertain employment letter agreement, dated July 1, 2004, all of which areof no further force and effect. The provisions of this Letter Agreement may notbe changed or waived, except by a writing signed by PRIMEDIA.

|        | Very truly yours, |
|--------|-------------------|
|   |              |
|   | PRIMEDIA Inc.     |   |
|   |              |   |
|   |              |
|   | By:               | /s/ MICHAELANNE  C. DISCEPOLO |
|   | Name:             | Michaelanne C. Discepolo |
|   | Title:            | EVP, Human Resources |
|        |                   |  |  |  |

 

AGREEDAND ACCEPTED:

| /s/ STEVEN ASTER |   |
|------------------|--------|
| Steven Aster     |   |

 

**Date:  1/11/07**

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