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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549





FORM 10-Q







|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2009

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

FOR THE TRANSITION PERIOD FROM  TO

Commission File number: 1-11106





LOGO

PRIMEDIA Inc.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Delaware                                                       |  | 13-3647573                          
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)
|                                                               | 
|3585 Engineering Drive, Norcross, Georgia                      |  | 30092                               
|(Address of principal executive offices)                       |  | (Zip Code)                          

Registrants telephone number, including area code (678) 421-3000





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No   ̈

Indicate by check mark whether the registrant has
submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months
(or for such shorter period that the registrant was required to submit and post such files).    Yes   ̈    No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act. (Check one):



|                           |  |                      |  |                                                                        |  |                             
|-------------------------- |  | -------------------- |  | ---------------------------------------------------------------------- |  | ----------------------------
|Large accelerated filer   ̈ |  | Accelerated filer  x |  | Non-accelerated filer   ̈ (Do not check if a smaller reporting company) |  | Smaller reporting company   ̈

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).     Yes   ̈    No  x

Indicate the number of shares outstanding of each of the issuers classes of common stock, as of the latest practicable date.



|                                        |  |                                    
|--------------------------------------- |  | -----------------------------------
|Common Stock                            |  | Outstanding Shares at July 31, 2009
|Common Stock, par value $0.01 per share |  | 44,146,959                         









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##### Table of Contents

PRIMEDIA Inc.

INDEX



|                               |  |                                                                                                                |  |   
|------------------------------ |  | -------------------------------------------------------------------------------------------------------------- |  | --
|Part I. Financial Information: |  |                                                                                                               
|                               |  |                                                                                                               
|Item 1.                        |  | Financial Statements (Unaudited)                                                                               |  |   
|                               |  |                                                                                                               
|                               |  | Condensed Consolidated Balance Sheet as of June 30, 2009 and December 31, 2008                                 |  | 1 
|                               |  |                                                                                                               
|                               |  | Condensed Consolidated Statement of Operations for the Three Months Ended June 30, 2009 and 2008               |  | 2 
|                               |  |                                                                                                               
|                               |  | Condensed Consolidated Statement of Operations for the Six Months Ended June 30, 2009 and 2008                 |  | 3 
|                               |  |                                                                                                               
|                               |  | Condensed Consolidated Statement of Changes in Stockholders Deficiency for the Six Months Ended June 30, 2009 |  | 4 
|                               |  |                                                                                                               
|                               |  | Condensed Consolidated Statement of Cash Flows for the Six Months Ended June 30, 2009 and 2008                 |  | 5 
|                               |  |                                                                                                               
|                               |  | Notes to Condensed Consolidated Financial Statements                                                           |  | 6 
|                               |  |                                                                                                               
|Item 2.                        |  | Managements Discussion and Analysis of Financial Condition and Results of Operations                          |  | 22
|                               |  |                                                                                                               
|Item 3.                        |  | Quantitative and Qualitative Disclosures about Market Risk                                                     |  | 35
|                               |  |                                                                                                               
|Item 4.                        |  | Controls and Procedures                                                                                        |  | 35
|                               | 
|Part II. Other Information:    |  |                                                                                                               
|                               |  |                                                                                                               
|Item 1A.                       |  | Risk Factors                                                                                                   |  | 36
|                               |  |                                                                                                               
|Item 2.                        |  | Unregistered Sales of Equity Securities and Use of Proceeds                                                    |  | 36
|                               |  |                                                                                                               
|Item 4.                        |  | Submission of Matters to a Vote of Security Holders                                                            |  | 36
|                               |  |                                                                                                               
|Item 6.                        |  | Exhibits                                                                                                       |  | 37
|                               |  |                                                                                                               
|                               |  | Signatures                                                                                                     |  | 38



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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Balance Sheet (Unaudited)



|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------------------------------------- | ---------- | - | ----------------- | - | ---------- | -
|                                                                                                                                                                                 |  | June 30, 2009                                 |            |   | December 31, 2008 |  
|                                                                                                                                                                                 |  | (Dollars in thousands, except per share data) |           
|Assets                                                                                                                                                                           |  |                                               |            |   |                   |   |            |  
|Current assets:                                                                                                                                                                  |  |                                               |            |   |                   |   |            |  
|Cash and cash equivalents                                                                                                                                                        |  | $                                             | 2,064      |   |                   | $ | 31,470     |  
|Accounts receivable (net of allowance for doubtful accounts of $1,596 and $1,528, respectively)                                                                                  |  |                                               | 25,078     |   |                   |   | 27,983     |  
|Inventories                                                                                                                                                                      |  |                                               | 888        |   |                   |   | 936        |  
|Prepaid expenses and other                                                                                                                                                       |  |                                               | 16,094     |   |                   |   | 26,545     |  
|Deferred tax asset, net                                                                                                                                                          |  |                                               | 5,420      |   |                   |   | 2,102      |  
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|Total current assets                                                                                                                                                             |  |                                               | 49,544     |   |                   |   | 89,036     |  
|                                                                                                                                                                                 |  |                                              
|Property and equipment (net of accumulated depreciation and amortization of $78,205 and $83,203, respectively)                                                                   |  |                                               | 17,356     |   |                   |   | 18,765     |  
|Intangible assets, net                                                                                                                                                           |  |                                               | 22,401     |   |                   |   | 23,637     |  
|Goodwill                                                                                                                                                                         |  |                                               | 129,305    |   |                   |   | 129,305    |  
|Deferred tax asset - non-current, net                                                                                                                                            |  |                                               | 13,006     |   |                   |   | 12,867     |  
|Other non-current assets                                                                                                                                                         |  |                                               | 12,954     |   |                   |   | 12,544     |  
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|Total assets                                                                                                                                                                     |  | $                                             | 244,566    |   |                   | $ | 286,154    |  
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|                                                                                                                                                                                 |  |                                              
|Liabilities and stockholders deficiency                                                                                                                                         |  |                                               |            |   |                   |   |            |  
|Current liabilities:                                                                                                                                                             |  |                                               |            |   |                   |   |            |  
|Accounts payable                                                                                                                                                                 |  | $                                             | 9,302      |   |                   | $ | 14,792     |  
|Accrued expenses and other                                                                                                                                                       |  |                                               | 48,358     |   |                   |   | 44,491     |  
|Deferred revenue                                                                                                                                                                 |  |                                               | 2,053      |   |                   |   | 1,990      |  
|Revolving credit facility                                                                                                                                                        |  |                                               |           |   |                   |   | 13,200     |  
|Current maturities of long-term debt and capital lease obligations                                                                                                               |  |                                               | 3,000      |   |                   |   | 3,045      |  
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|Total current liabilities                                                                                                                                                        |  |                                               | 62,713     |   |                   |   | 77,518     |  
|                                                                                                                                                                                 |  |                                              
|Long-term debt                                                                                                                                                                   |  |                                               | 230,083    |   |                   |   | 245,531    |  
|Deferred revenue                                                                                                                                                                 |  |                                               | 8,500      |   |                   |   | 9,350      |  
|Other non-current liabilities                                                                                                                                                    |  |                                               | 56,474     |   |                   |   | 51,043     |  
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|Total liabilities                                                                                                                                                                |  |                                               | 357,770    |   |                   |   | 383,442    |  
|                                                                                                                                                                                 |  |                                              
|Commitments and contingencies (Note 16)                                                                                                                                          |  |                                               |            |   |                   |   |            |  
|                                                                                                                                                                                 |  |                                              
|Stockholders deficiency:                                                                                                                                                        |  |                                               |            |   |                   |   |            |  
|Common stock - par value $0.01; 350,000,000 shares authorized; 45,793,697 and 45,595,618 shares issued, respectively; 44,146,959 and
44,188,550 shares outstanding, respectively |  |                                               | 457        |   |                   |   | 455        |  
|Additional paid-in capital (including warrants of $31,690 at June 30, 2009 and December 31, 2008)                                                                                |  |                                               | 2,373,321  |   |                   |   | 2,372,578  |  
|Accumulated deficit                                                                                                                                                              |  |                                               | (2,407,175 | ) |                   |   | (2,389,610 | )
|Common stock in treasury, at cost (1,646,738 and 1,407,068 shares, respectively)                                                                                                 |  |                                               | (76,304    | ) |                   |   | (75,877    | )
|Accumulated other comprehensive loss                                                                                                                                             |  |                                               | (3,503     | ) |                   |   | (4,834     | )
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|                                                                                                                                                                                 |  |                                              
|Total stockholders deficiency                                                                                                                                                   |  |                                               | (113,204   | ) |                   |   | (97,288    | )
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  
|                                                                                                                                                                                 |  |                                              
|Total liabilities and stockholders deficiency                                                                                                                                   |  | $                                             | 244,566    |   |                   | $ | 286,154    |  
|                                                                                                                                                                                 |  |                                               |            |   |                   |   |            |  

The accompanying notes are an integral part of these condensed consolidated financial statements.



1



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##### Table of Contents

PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Operations (Unaudited)



|                                                                                                                       |  |                                               |            |   |      |   |            |  
|---------------------------------------------------------------------------------------------------------------------- |  | --------------------------------------------- | ---------- | - | ---- | - | ---------- | -
|                                                                                                                       |  | Three Months Ended June 30,                   |           
|                                                                                                                       |  | 2009                                          |            |   | 2008 |  
|                                                                                                                       |  | (Dollars in thousands, except per share data) |           
|Revenue, net:                                                                                                          |  |                                               |            |   |      |   |            |  
|Advertising                                                                                                            |  | $                                             | 56,559     |   |      | $ | 62,976     |  
|Distribution                                                                                                           |  |                                               | 8,647      |   |      |   | 13,818     |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Total revenue, net                                                                                                     |  |                                               | 65,206     |   |      |   | 76,794     |  
|                                                                                                                       |  |                                              
|Costs and expenses:                                                                                                    |  |                                               |            |   |      |   |            |  
|Cost of goods sold (exclusive of depreciation and amortization of property and equipment)                              |  |                                               | 5,948      |   |      |   | 8,267      |  
|Marketing and selling                                                                                                  |  |                                               | 20,198     |   |      |   | 19,459     |  
|Distribution and circulation                                                                                           |  |                                               | 15,826     |   |      |   | 21,438     |  
|General and administrative expenses                                                                                    |  |                                               | 10,050     |   |      |   | 13,008     |  
|Depreciation and amortization of property and equipment                                                                |  |                                               | 3,392      |   |      |   | 3,299      |  
|Amortization of intangible assets                                                                                      |  |                                               | 617        |   |      |   | 652        |  
|Provision for restructuring costs                                                                                      |  |                                               | 21,509     |   |      |   | 1,200      |  
|Interest expense                                                                                                       |  |                                               | 4,207      |   |      |   | 4,856      |  
|Amortization of deferred financing costs                                                                               |  |                                               | 224        |   |      |   | 231        |  
|Other income, net                                                                                                      |  |                                               | (4,374     | ) |      |   | (357       | )
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Total costs and expenses                                                                                               |  |                                               | 77,597     |   |      |   | 72,053     |  
|                                                                                                                       |  |                                              
|(Loss) income from continuing operations before benefit (provision) for income taxes                                   |  |                                               | (12,391    | ) |      |   | 4,741      |  
|Benefit (provision) for income taxes                                                                                   |  |                                               | 4,043      |   |      |   | (1,267     | )
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|(Loss) income from continuing operations                                                                               |  |                                               | (8,348     | ) |      |   | 3,474      |  
|                                                                                                                       |  |                                              
|Discontinued operations, net of tax (including gain on sale of businesses, net of tax, of $0 and $1,348, respectively) |  |                                               | (3,439     | ) |      |   | (1,544     | )
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Net (loss) income                                                                                                      |  | $                                             | (11,787    | ) |      | $ | 1,930      |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Basic and diluted (loss) earnings per common share:                                                                    |  |                                               |            |   |      |   |            |  
|Continuing operations                                                                                                  |  | $                                             | (0.19      | ) |      | $ | 0.08       |  
|Discontinued operations                                                                                                |  |                                               | (0.08      | ) |      |   | (0.04      | )
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Net (loss) income                                                                                                      |  | $                                             | (0.27      | ) |      | $ | 0.04       |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Dividends declared per share of common stock outstanding                                                               |  | $                                             | 0.07       |   |      | $ | 0.07       |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Weighted-average basic shares of common stock outstanding                                                              |  |                                               | 44,084,940 |   |      |   | 44,174,533 |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Weighted-average diluted shares of common stock outstanding                                                            |  |                                               | 44,084,940 |   |      |   | 44,189,055 |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  

The accompanying notes are an integral part of these condensed consolidated financial statements.



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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Operations (Unaudited)



|                                                                                                                       |  |                                               |            |   |      |   |            |  
|---------------------------------------------------------------------------------------------------------------------- |  | --------------------------------------------- | ---------- | - | ---- | - | ---------- | -
|                                                                                                                       |  | Six Months Ended June 30,                     |           
|                                                                                                                       |  | 2009                                          |            |   | 2008 |  
|                                                                                                                       |  | (Dollars in thousands, except per share data) |           
|Revenue, net:                                                                                                          |  |                                               |            |   |      |   |            |  
|Advertising                                                                                                            |  | $                                             | 114,599    |   |      | $ | 126,549    |  
|Distribution                                                                                                           |  |                                               | 19,065     |   |      |   | 27,733     |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Total revenue, net                                                                                                     |  |                                               | 133,664    |   |      |   | 154,282    |  
|                                                                                                                       |  |                                              
|Costs and expenses:                                                                                                    |  |                                               |            |   |      |   |            |  
|Cost of goods sold (exclusive of depreciation and amortization of property and equipment)                              |  |                                               | 12,483     |   |      |   | 17,011     |  
|Marketing and selling                                                                                                  |  |                                               | 40,511     |   |      |   | 39,617     |  
|Distribution and circulation                                                                                           |  |                                               | 35,060     |   |      |   | 42,615     |  
|General and administrative expenses                                                                                    |  |                                               | 21,432     |   |      |   | 27,562     |  
|Depreciation and amortization of property and equipment                                                                |  |                                               | 6,868      |   |      |   | 6,615      |  
|Amortization of intangible assets                                                                                      |  |                                               | 1,236      |   |      |   | 1,407      |  
|Provision for restructuring costs                                                                                      |  |                                               | 25,798     |   |      |   | 1,696      |  
|Interest expense                                                                                                       |  |                                               | 8,455      |   |      |   | 9,858      |  
|Amortization of deferred financing costs                                                                               |  |                                               | 449        |   |      |   | 473        |  
|Other income, net                                                                                                      |  |                                               | (6,463     | ) |      |   | (529       | )
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Total costs and expenses                                                                                               |  |                                               | 145,829    |   |      |   | 146,325    |  
|                                                                                                                       |  |                                              
|(Loss) income from continuing operations before benefit (provision) for income taxes                                   |  |                                               | (12,165    | ) |      |   | 7,957      |  
|Benefit (provision) for income taxes                                                                                   |  |                                               | 3,540      |   |      |   | (2,269     | )
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|(Loss) income from continuing operations                                                                               |  |                                               | (8,625     | ) |      |   | 5,688      |  
|                                                                                                                       |  |                                              
|Discontinued operations, net of tax (including gain on sale of businesses, net of tax, of $0 and $1,464, respectively) |  |                                               | (2,774     | ) |      |   | 9,839      |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Net (loss) income                                                                                                      |  | $                                             | (11,399    | ) |      | $ | 15,527     |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Basic and diluted (loss) earnings per common share:                                                                    |  |                                               |            |   |      |   |            |  
|Continuing operations                                                                                                  |  | $                                             | (0.20      | ) |      | $ | 0.13       |  
|Discontinued operations                                                                                                |  |                                               | (0.06      | ) |      |   | 0.22       |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|Net (loss) income                                                                                                      |  | $                                             | (0.26      | ) |      | $ | 0.35       |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Dividends declared per share of common stock outstanding                                                               |  | $                                             | 0.14       |   |      | $ | 0.14       |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Weighted-average basic shares of common stock outstanding                                                              |  |                                               | 44,102,117 |   |      |   | 44,173,225 |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  
|                                                                                                                       |  |                                              
|Weighted-average diluted shares of common stock outstanding                                                            |  |                                               | 44,102,117 |   |      |   | 44,196,524 |  
|                                                                                                                       |  |                                               |            |   |      |   |            |  

The accompanying notes are an integral part of these condensed consolidated financial statements.



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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Changes in Stockholders Deficiency (Unaudited)

Six Months Ended June 30, 2009



|                                                                               |  |                                               |  |                          |     |  |                    |           |   |                        |   |            |                                           |  |   |                              |   |  |   |        |   |  |   |          |  
|------------------------------------------------------------------------------ |  | --------------------------------------------- |  | ------------------------ | --- |  | ------------------ | --------- | - | ---------------------- | - | ---------- | ----------------------------------------- |  | - | ---------------------------- | - |  | - | ------ | - |  | - | -------- | -
|                                                                               |  | Common Stock                                  |  | AdditionalPaid-inCapital |     |  |                    |           |   | CommonStock inTreasury |   |            | Accumulated OtherComprehensive(Loss) Gain |  |   | TotalStockholdersDeficiency |  
|                                                                               |  | Shares                                        |  | ParValue                 |     |  | AccumulatedDeficit |           |   |                        |  
|                                                                               |  | (Dollars in thousands, except per share data) | 
|Balance at December 31, 2008                                                   |  | 45,595,618                                    |  | $                        | 455 |  | $                  | 2,372,578 |   |                        | $ | (2,389,610 | )                                         |  | $ | (75,877                      | ) |  | $ | (4,834 | ) |  | $ | (97,288  | )
|Comprehensive income:                                                          |  |                                               |  |                          |     |  |                    |           |   |                        |   |            |                                           |  |   |                              |   |  |   |        |   |  |   |          |  
|Net loss                                                                       |  |                                              |  |                          |    |  |                    |          |   |                        |   | (11,399    | )                                         |  |   |                             |   |  |   |       |   |  |   | (11,399  | )
|Other comprehensive income                                                     |  |                                               |  |                          |     |  |                    |           |   |                        |   |            |                                           |  |   |                              |   |  |   |        |   |  |   |          |  
|Unrealized gains on cash flow hedges, net                                      |  |                                              |  |                          |    |  |                    |          |   |                        |   |           |                                           |  |   |                             |   |  |   | 1,331  |   |  |   | 1,331    |  
|                                                                               |  |                                               |  |                          |     |  |                    |           |   |                        |   |            |                                           |  |   |                              |   |  |   |        |   |  |   |          |  
|Total comprehensive loss                                                       |  |                                               |  |                          |     |  |                    |           |   |                        |   |            |                                           |  |   |                              |   |  |   |        |   |  |   | (10,068  | )
|Non-cash charges for stock-based compensation                                  |  |                                              |  |                          |    |  |                    | 918       |   |                        |   |           |                                           |  |   |                             |   |  |   |       |   |  |   | 918      |  
|Issuances of common stock, net of shares withheld for employee taxes and other |  | 198,079                                       |  |                          | 2   |  |                    | (175      | ) |                        |   |           |                                           |  |   |                             |   |  |   |       |   |  |   | (173     | )
|Repurchases of common stock                                                    |  |                                              |  |                          |    |  |                    |          |   |                        |   |           |                                           |  |   | (427                         | ) |  |   |       |   |  |   | (427     | )
|Cash dividends declared on common stock ($0.14 per share)                      |  |                                              |  |                          |    |  |                    |          |   |                        |   | (6,166     | )                                         |  |   |                             |   |  |   |       |   |  |   | (6,166   | )
|                                                                               |  |                                               |  |                          |     |  |                    |           |   |                        |   |            |                                           |  |   |                              |   |  |   |        |   |  |   |          |  
|Balance at June 30, 2009                                                       |  | 45,793,697                                    |  | $                        | 457 |  | $                  | 2,373,321 |   |                        | $ | (2,407,175 | )                                         |  | $ | (76,304                      | ) |  | $ | (3,503 | ) |  | $ | (113,204 | )
|                                                                               |  |                                               |  |                          |     |  |                    |           |   |                        |   |            |                                           |  |   |                              |   |  |   |        |   |  |   |          |  

Total comprehensive (loss) income for the three months ended June 30, 2009 and 2008 was $(11.1) million and
$4.9 million, respectively.

Total comprehensive income for the six months ended June 30, 2008 was $14.9 million.

The accompanying notes are an integral part of these condensed consolidated financial statements.



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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Cash Flows (Unaudited)



|                                                                                                            |  |                           |         |   |      |   |         |  
|----------------------------------------------------------------------------------------------------------- |  | ------------------------- | ------- | - | ---- | - | ------- | -
|                                                                                                            |  | Six Months Ended June 30, |        
|                                                                                                            |  | 2009                      |         |   | 2008 |  
|                                                                                                            |  | (Dollars in thousands)    |        
|Operating activities:                                                                                       |  |                           |         |   |      |   |         |  
|Net (loss) income                                                                                           |  | $                         | (11,399 | ) |      | $ | 15,527  |  
|Adjustments to reconcile net (loss) income to net cash provided by (used in) operating activities:          |  |                           |         |   |      |   |         |  
|Depreciation and amortization                                                                               |  |                           | 8,553   |   |      |   | 8,697   |  
|Gain on sale of cost-method investments                                                                     |  |                           | (2,260  | ) |      |   |        |  
|Gain on sale of businesses, net                                                                             |  |                           |        |   |      |   | (1,464  | )
|(Gain) loss on redemption of debt                                                                           |  |                           | (3,635  | ) |      |   | 103     |  
|Stock-based compensation                                                                                    |  |                           | 918     |   |      |   | 265     |  
|Deferred income taxes                                                                                       |  |                           | (4,272  | ) |      |   | 1,126   |  
|Bad debt expense                                                                                            |  |                           | 2,695   |   |      |   | 1,962   |  
|Loss on disposal of property and equipment                                                                  |  |                           | 12      |   |      |   | 1,016   |  
|Decrease (increase) in:                                                                                     |  |                           |         |   |      |   |         |  
|Accounts receivable, net                                                                                    |  |                           | 210     |   |      |   | (488    | )
|Inventories                                                                                                 |  |                           | 48      |   |      |   | (719    | )
|Prepaid expenses and other                                                                                  |  |                           | 9,773   |   |      |   | (27,794 | )
|(Decrease) increase in:                                                                                     |  |                           |         |   |      |   |         |  
|Accounts payable                                                                                            |  |                           | (5,981  | ) |      |   | 1,268   |  
|Accrued expenses and other                                                                                  |  |                           | 5,663   |   |      |   | (11,167 | )
|Deferred revenue                                                                                            |  |                           | (787    | ) |      |   | (864    | )
|Other non-current liabilities                                                                               |  |                           | 5,431   |   |      |   | (2,184  | )
|Other, net                                                                                                  |  |                           | 50      |   |      |   | 5       |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Net cash provided by (used in) operating activities                                                         |  |                           | 5,019   |   |      |   | (14,711 | )
|                                                                                                            |  |                           |         |   |      |   |         |  
|Investing activities:                                                                                       |  |                           |         |   |      |   |         |  
|Proceeds from sales of available for sale securities                                                        |  |                           |        |   |      |   | 15,425  |  
|Payments for investments                                                                                    |  |                           |        |   |      |   | (14     | )
|Proceeds from sale of cost-method investments                                                               |  |                           | 2,260   |   |      |   |        |  
|Additions to property and equipment                                                                         |  |                           | (4,539  | ) |      |   | (5,749  | )
|Proceeds from sale of businesses                                                                            |  |                           |        |   |      |   | 2,369   |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Net cash (used in) provided by investing activities                                                         |  |                           | (2,279  | ) |      |   | 12,031  |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Financing activities:                                                                                       |  |                           |         |   |      |   |         |  
|Payment of dividends on common stock                                                                        |  |                           | (6,166  | ) |      |   | (6,184  | )
|Net (repayments) borrowings under revolving credit facility                                                 |  |                           | (13,200 | ) |      |   | 5,000   |  
|Payments for deferred and other financing fees                                                              |  |                           | (503    | ) |      |   |        |  
|Payments for redemption of debt                                                                             |  |                           | (10,080 | ) |      |   | (2,679  | )
|Repayments of borrowings under credit agreements                                                            |  |                           | (1,250  | ) |      |   | (1,250  | )
|Capital lease payments                                                                                      |  |                           | (345    | ) |      |   | (160    | )
|(Payments) proceeds related to issuances of common stock, net of valueof shares withheld for employee taxes |  |                           | (175    | ) |      |   | 43      |  
|Repurchases of common stock                                                                                 |  |                           | (427    | ) |      |   |        |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Net cash used in financing activities                                                                       |  |                           | (32,146 | ) |      |   | (5,230  | )
|                                                                                                            |  |                           |         |   |      |   |         |  
|                                                                                                            |  |                          
|Decrease in cash and cash equivalents                                                                       |  |                           | (29,406 | ) |      |   | (7,910  | )
|Cash and cash equivalents, beginning of period                                                              |  |                           | 31,470  |   |      |   | 14,709  |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Cash and cash equivalents, end of period                                                                    |  | $                         | 2,064   |   |      | $ | 6,799   |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Supplemental information:                                                                                   |  |                           |         |   |      |   |         |  
|Cash paid for interest, including interest on capital leases and restructuring liabilities                  |  | $                         | 8,855   |   |      | $ | 9,371   |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Cash (refunded) paid for income taxes, net                                                                  |  | $                         | (18,063 | ) |      | $ | 16,881  |  
|                                                                                                            |  |                           |         |   |      |   |         |  
|Noncash investing and financing activities:                                                                 |  |                           |         |   |      |   |         |  
|Equipment acquisitions under capital leases                                                                 |  | $                         | 102     |   |      | $ |        |  
|                                                                                                            |  |                           |         |   |      |   |         |  

The accompanying notes are an integral part of these condensed consolidated financial statements.



5



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##### Table of Contents

PRIMEDIA INC. AND SUBSIDIARIES

Notes to Condensed Consolidated Financial Statements (Unaudited)

Note 1. Summary of Significant Accounting Policies

Basis of Presentation

PRIMEDIA Inc., together with its subsidiaries, is herein referred to as either PRIMEDIA or the Company unless the context implies otherwise.
In the opinion of the Companys management, the condensed consolidated financial statements present fairly the consolidated financial position of the Company as of June 30, 2009 and December 31, 2008, the results of consolidated
operations of the Company for the three and six months ended June 30, 2009 and 2008, consolidated changes in stockholders deficiency of the Company for the six months ended June 30, 2009, and consolidated cash flows of the Company
for the six months ended June 30, 2009 and 2008. The adjustments, consisting of normal recurring accruals, considered necessary for a fair presentation have been included. The condensed consolidated balance sheet as of December 31, 2008
has been derived from the Companys audited consolidated balance sheet included in the Companys Annual Report on Form 10-K for the year ended December 31, 2008 (the 10-K). All intercompany accounts and transactions
have been eliminated in consolidation. These statements should be read in conjunction with the Companys annual consolidated financial statements and related notes for the year ended December 31, 2008, which are included in the 10-K. The
operating results for the three and six months ended June 30, 2009 are not necessarily indicative of the results that may be expected for a full year. Prior year editorial costs have been reclassed to cost of goods sold in order to conform to
the current year presentation.

Recent Accounting Pronouncements

SFAS No. 157

In February 2008, the Financial Accounting Standards Board (FASB) issued FASB Staff
Position (FSP) FAS 157-2, which delayed the effective date of Statement of Financial Accounting Standards (SFAS) No. 157, Fair Value Measurements, to fiscal years beginning after November 15, 2008, and
interim periods within those fiscal years, for all nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). Examples of items
to which the deferral applied include, but are not limited to:



| |  |  | Nonfinancial assets and nonfinancial liabilities initially measured at fair value in a business combination or other new basis event, but not measured at fair value
in subsequent periods (nonrecurring fair value measurements);
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Reporting units measured at fair value in the first step of a goodwill impairment test and nonfinancial assets and nonfinancial liabilities measured at fair value
in the second step of a goodwill impairment test (measured at fair value on a recurring basis, but not necessarily recognized or disclosed in the financial statements at fair value);
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Indefinite-lived intangible assets measured at fair value for impairment assessment (measured at fair value on a recurring basis, but not necessarily recognized or
disclosed in the financial statements at fair value);
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Long-lived assets (asset groups) measured at fair value for an impairment assessment (nonrecurring fair value measurements); and
| | - |  | --------------------------------------------------------------------------------------------------------------------------------



| |  |  | Liabilities for exit or disposal activities initially measured at fair value (nonrecurring fair value measurements).
| | - |  | --------------------------------------------------------------------------------------------------------------------

The Company adopted SFAS No. 157 effective January 1, 2009 for its nonfinancial assets and liabilities, and the adoption did not have a material impact on the
Companys financial condition, results of operations or cash flows (see Note 6).

SFAS No. 141(R)

In December 2007, the FASB issued SFAS No. 141(R), Business Combinations, which establishes new principles and disclosure requirements pertaining to business
combinations. Primary changes to existing accounting include requirements for the acquirer to recognize:



| |  |  | Assets acquired, liabilities assumed and any noncontrolling interest in the acquiree at the acquisition date, measured at their fair values as of that date;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Identifiable assets and liabilities, as well as the noncontrolling interest in the acquiree, at the full amounts of their fair values, in a step acquisition;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Assets acquired and liabilities assumed arising from contractual contingencies as of the acquisition date, measured at their acquisition-date fair values;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Goodwill as of the acquisition date, measured as a residual, which in most types of business combinations will result in measuring goodwill as the excess of the
consideration transferred plus the fair value of any noncontrolling interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Contingent consideration at the acquisition date, measured at its fair value at that date;
| | - |  | ------------------------------------------------------------------------------------------



6



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##### Table of Contents

| |  |  | The effect of a bargain purchase in earnings; and
| | - |  | -------------------------------------------------



| |  |  | Changes in the amount of its deferred tax benefits that are recognizable because of a business combination either in income from continuing operations in the period
of the combination or directly in contributed capital, depending on the circumstances.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

In April 2009, the FASB issued FSP FAS 141(R)-1,
Accounting for Assets Acquired and Liabilities Assumed in a Business Combination That Arise from Contingencies.FSP FAS 141(R)-1 requires an asset or a liability arising from a contingency in a business combination to be recognized at fair
value if fair value can be reasonably determined and provides additional guidance on how to make that determination. If the fair value of an asset or liability cannot be reasonably determined, the FSP requires that an asset or liability be
recognized at the amount that would be recognized in accordance with SFAS No. 5, Accounting for Contingencies, and FASB Interpretation No. (FIN) 14, Reasonable Estimation of the Amount of a Loss, for liabilities
and an amount using similar criteria for assets. The FSP also amends the subsequent measurement and accounting guidance and the disclosure requirements for assets and liabilities arising from contingencies in a business combination.This FSP
is effective for assets or liabilities arising from contingencies in business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008.

The Company adopted SFAS No. 141(R) and FSP FAS 141(R)-1 effective January 1, 2009, and the adoption did not have a material impact on its financial condition,
results of operations or cash flows.

SFAS No. 160

In December 2007, the FASB also issued a related statement, SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements. This statement establishes accounting and reporting standards that require:



| |  |  | Ownership interests in subsidiaries held by parties other than the parent to be clearly identified, labeled and presented in the consolidated balance sheet within
equity, but separate from the parents equity;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The amount of consolidated net income attributable to the parent and to the noncontrolling interest to be clearly identified and presented on the face of the
consolidated statement of operations;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Changes in a parents ownership interest while the parent retains its controlling financial interest in its subsidiary to be accounted for consistently;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | When a subsidiary is deconsolidated, any retained noncontrolling equity investment in the former subsidiary be initially measured at fair value;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Gains or losses on the deconsolidation of a subsidiary to be measured using the fair value of any noncontrolling equity investment rather than the carrying amount
of the retained investment; and
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Entities to provide sufficient disclosures that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------

The Company adopted SFAS No. 160 effective January 1, 2009, and the adoption did not have a material impact on its financial
condition, results of operations or cash flows.

SFAS No. 161

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities. This statement is intended to improve financial reporting about derivative financial
instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entitys financial condition, results of operations and cash flows.

SFAS No. 161 amends existing disclosure requirements to provide users of financial statements with an enhanced understanding of:



| |  |  | How and why an entity uses derivative financial instruments;
| | - |  | ------------------------------------------------------------



| |  |  | How derivative financial instruments and related hedged items are accounted for; and
| | - |  | ------------------------------------------------------------------------------------



| |  |  | How derivative financial instruments and related hedged items affect an entitys financial position, financial performance and cash flows.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------

To meet those objectives, SFAS No. 161 requires qualitative disclosures about objectives and strategies for using derivative
financial instruments, quantitative disclosures about fair value amounts of and gains and losses on derivative financial instruments, and disclosures about credit-risk-related contingent features in derivative agreements. SFAS No. 161 requires
comparative disclosures only for periods subsequent to initial adoption.



7



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##### Table of Contents

The Company adopted SFAS No. 161 effective January 1, 2009 (see Note 6).

FASB Staff Position 142-3

In April 2008, the FASB issued FSP FAS
142-3, Determination of the Useful Life of Intangible Assets, which amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset with a finite
useful life. Rather than considering legal, regulatory or contractual provisions that enable renewal or extension of the assets legal or contractual life without substantial cost, FSP FAS 142-3 requires an entity to use, among other factors,
its own historical experience in renewing or extending similar arrangements, regardless of whether those arrangements have explicit renewal or extension provisions, in determining the useful life of the asset. If an entity does not have its own
historical experience, it should consider the assumptions that market participants would use about renewal or extension (consistent with the highest and best use of the asset by market participants), adjusted for any identified entity-specific
factors.

The Company adopted FSP FAS 142-3 effective January 1, 2009, and the adoption did not have a material impact on its financial condition,
results of operations or cash flows.

FSP FAS 107-1 and APB 28-1

In April 2009, the FASB issued FSP FAS 107-1 and APB 28-1, Interim Disclosures about Fair Value of Financial Instruments.FSP FAS 107-1 and APB 28-1 enhances consistency in financial reporting by increasing the
frequency of fair value disclosures under the scope of SFAS No. 157. This FSP is effective for interim and annual periods ending after June 15, 2009.

The Company adopted FSP FAS 107-1 and APB 28-1 effective June 30, 2009 (see Note 6).

SFAS No. 165

In May 2009, the FASB issued SFAS No. 165, Subsequent Events. This statement establishes standards for the accounting and disclosure of events that occur
after the balance sheet date but before financial statements are issued or are available to be issued. It also requires an entity to disclose the date through which subsequent events have been evaluated. This statement is effective for interim or
annual financial periods ending after June 15, 2009 and must be applied prospectively.

The Company adopted SFAS 165 effective June 30, 2009, and
the adoption did not have a material impact on its financial condition, results of operations or cash flows (see Note 17).

Note 2. Divestitures

The Company has classified the results of divested entities as discontinued operations in accordance with SFAS No. 144, Accounting for the
Impairment on Disposal of Long-Lived Assets.

In the fourth quarter of 2007, the Company classified the results of operations of its Auto Guides
division as discontinued operations, due to its intent to sell or shut down the operations of the Auto Guides division in 2008.

During the second quarter
of 2008, the Company sold certain assets and liabilities of its Auto Guides division for approximately $2.1 million, resulting in a $1.3 million gain, net of tax benefits, and shut down the remaining operations, resulting in a loss of approximately
$0.8 million.

During the first quarter of 2008, the Company sold certain assets and liabilities of PRIMEDIA Healthcare for approximately $0.2 million,
resulting in a gain of $0.1 million, and shut down the remaining operations, resulting in a loss of $0.4 million.

During first half of 2008, the Company
recognized a tax benefit of $11.9 million in discontinued operations as a result of its ability to carry back a projected 2008 net operating loss (NOL) against taxes paid on a portion of the 2007 gain on divestitures of certain
subsidiaries. The 2008 NOL arose primarily from the reversal of differences between the carrying value and tax basis in a group of PRIMEDIA Healthcare intangible assets triggered by the sale of those assets during the six months ended June 30,
2008.

The operating results of all these operations have been classified as discontinued operations for all periods presented.



8



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##### Table of Contents

Total revenue, net and loss before benefit from income taxes included in discontinued operations for the three and six
months ended June 30, 2009 and 2008 in the condensed consolidated statement of operations are as follows (dollars in thousands):



|                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|---------------------------------------------------- |  | --------------------------- | ------ | - | ------------------------- | - | ------ | ---- |  | - | ------ | - |  | - | ------ | -
|                                                     |  | Three Months Ended June 30, |        |   | Six Months Ended June 30, |  
|                                                     |  | 2009                        |        |   | 2008                      |   |        | 2009 |  |   | 2008   |  
|Total revenue, net                                   |  | $                           |       |   |                           | $ | 1,555  |      |  | $ |       |   |  | $ | 3,353  |  
|                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  
|Loss before benefit (provision) for income taxes (1) |  | $                           | (3,520 | ) |                           | $ | (2,116 | )    |  | $ | (3,013 | ) |  | $ | (2,860 | )
|                                                     |  |                             |        |   |                           |   |        |      |  |   |        |   |  |   |        |  



|(1) | Loss before benefit from income taxes above excludes gain on sale of businesses.
|--- | --------------------------------------------------------------------------------

The gain on sale of businesses, net of tax, was $1.3 million and $1.5 million for the three and six months ended June 30, 2008, respectively. There was no gain or loss on sale of businesses for the three and six months ended
June 30, 2009.

Note 3. Available for Sale Securities

As of June 30, 2009, the Company had no available for sale securities. During the first half of 2008, the Company sold all $15.4 million of its available for sale securities, resulting in no realized gain or loss.

Note 4. Intangible Assets

Intangible assets subject to amortization
consist of the following:



|                 |  |                                           |  |                         |         |                   |   |                     |  |                         |        |                   |   |         |  |   |        |  |   |       
|---------------- |  | ----------------------------------------- |  | ----------------------- | ------- | ----------------- | - | ------------------- |  | ----------------------- | ------ | ----------------- | - | ------- |  | - | ------ |  | - | ------
|                 |  | Weighted-AverageAmortizationPeriod(Years) |  | June 30, 2009           |         | December 31, 2008
|                 |  | GrossCarryingAmount                       |  | AccumulatedAmortization |         | NetCarryingAmount |   | GrossCarryingAmount |  | AccumulatedAmortization |        | NetCarryingAmount
|                 |  | (Dollars in thousands)                   
|Advertiser lists |  | 13                                        |  | $                       | 94,454  |                   | $ | 78,797              |  | $                       | 15,657 |                   | $ | 94,454  |  | $ | 77,767 |  | $ | 16,687
|Other            |  | 6                                         |  |                         | 5,905   |                   |   | 5,439               |  |                         | 466    |                   |   | 5,905   |  |   | 5,233  |  |   | 672   
|                 |  |                                           |  |                         |         |                   |   |                     |  |                         |        |                   |   |         |  |   |        |  |   |       
|                 |  |                                           |  | $                       | 100,359 |                   | $ | 84,236              |  | $                       | 16,123 |                   | $ | 100,359 |  | $ | 83,000 |  | $ | 17,359
|                 |  |                                           |  |                         |         |                   |   |                     |  |                         |        |                   |   |         |  |   |        |  |   |       

Intangible assets not subject to amortization had a carrying value of $6.3 million as of June 30, 2009 and
December 31, 2008 and consisted of trademarks. Amortization expense for other intangible assets subject to amortization was $0.6 million and $0.7 million for the three months ended June 30, 2009 and 2008, respectively, and $1.2 million and
$1.4 million for the six months ended June 30, 2009 and 2008, respectively.

Note 5. Sales of Cost-Method Investments

During 2001, the Company recorded a charge of $4.5 million to write down the value of certain cost-method investments to their estimated fair value of $0. During the
three and six months ended June 30, 2009, the Company sold certain of these investments for cash and recorded a corresponding gain of $0.5 million and $2.3 million, respectively, to other income, net in the condensed consolidated statement of
operations.

Note 6. Fair Value

The table below
presents the Companys liabilities measured at fair value on a recurring basis as of June 30, 2009:



|                                            |  |                           |       |                                                             |   |                                            |  |                                         |       |  |   |  
|------------------------------------------- |  | ------------------------- | ----- | ----------------------------------------------------------- | - | ------------------------------------------ |  | --------------------------------------- | ----- |  | - | -
|                                            |  |                           |       | Fair Value Measurements Using                              
|Liability Description                       |  | Fair Value atJune 30,2009 |       | Quoted Prices in ActiveMarkets for IdenticalAssets(Level 1) |   | Significant OtherObservableInputs(Level 2) |  | SignificantUnobservable Inputs(Level 3)
|                                            |  | (Dollars in thousands)   
|Derivative financial instrument liabilities |  | $                         | 3,003 |                                                             | $ |                                           |  | $                                       | 3,003 |  | $ | 
|                                            |  |                           |       |                                                             |   |                                            |  |                                         |       |  |   |  
|                                            |  | $                         | 3,003 |                                                             | $ |                                           |  | $                                       | 3,003 |  | $ | 
|                                            |  |                           |       |                                                             |   |                                            |  |                                         |       |  |   |  



9



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##### Table of Contents

The table below presents the Companys liabilities measured at fair value on a recurring basis as of
December 31, 2008:



|                                            |  |                               |       |                                                             |   |                                            |  |                                         |       |  |   |  
|------------------------------------------- |  | ----------------------------- | ----- | ----------------------------------------------------------- | - | ------------------------------------------ |  | --------------------------------------- | ----- |  | - | -
|                                            |  |                               |       | Fair Value Measurements Using                              
|Liability Description                       |  | Fair Value atDecember 31,2008 |       | Quoted Prices in ActiveMarkets for IdenticalAssets(Level 1) |   | Significant OtherObservableInputs(Level 2) |  | SignificantUnobservable Inputs(Level 3)
|                                            |  | (Dollars in thousands)       
|Derivative financial instrument liabilities |  | $                             | 5,149 |                                                             | $ |                                           |  | $                                       | 5,149 |  | $ | 
|                                            |  |                               |       |                                                             |   |                                            |  |                                         |       |  |   |  
|                                            |  | $                             | 5,149 |                                                             | $ |                                           |  | $                                       | 5,149 |  | $ | 
|                                            |  |                               |       |                                                             |   |                                            |  |                                         |       |  |   |  

The table below presents the Companys assets measured at fair value on a non-recurring basis as of
December 31, 2008:



|                            |  |                                  |       |                                                             |   |                                            |  |                                        |   |              |   |       |  |   |    
|--------------------------- |  | -------------------------------- | ----- | ----------------------------------------------------------- | - | ------------------------------------------ |  | -------------------------------------- | - | ------------ | - | ----- |  | - | ---
|                            |  |                                  |       | Fair Value Measurements Using                               |   |                                           
|Asset Description           |  | CarryingValue atDecember 31,2008 |       | Quoted Prices in ActiveMarkets for IdenticalAssets(Level 1) |   | Significant OtherObservableInputs(Level 2) |  | SignificantUnobservableInputs(Level 3) |   | Total Losses
|                            |  | (Dollars in thousands)          
|Cost-method investments (1) |  | $                                | 1,500 |                                                             | $ |                                           |  | $                                      |  |              | $ | 1,500 |  | $ | 914
|                            |  |                                  |       |                                                             |   |                                            |  |                                        |   |              |   |       |  |   |    
|                            |  | $                                | 1,500 |                                                             | $ |                                           |  | $                                      |  |              | $ | 1,500 |  | $ | 914
|                            |  |                                  |       |                                                             |   |                                            |  |                                        |   |              |   |       |  |   |    



|(1) | The cost-method investments were measured at fair value as of December 31, 2008 because the Company identified events and changes in circumstances that had a potential
significant adverse effect on the fair value of the investments. The Company estimated the fair value was less than the cost and recorded an other-than-temporary impairment charge of approximately $0.9 million in 2008. Because it was not necessary
to remeasure these investments at fair value during the first half of 2009 and since the investments are recorded at their carrying amount, no disclosure is necessary as of June 30, 2009.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The carrying values and fair values of the Companys financial assets and liabilities are summarized as follows:



|                                        |  |                        |         |                   |   |               |  |           |         |  |   |        
|--------------------------------------- |  | ---------------------- | ------- | ----------------- | - | ------------- |  | --------- | ------- |  | - | -------
|                                        |  | June 30, 2009          |         | December 31, 2008
|                                        |  | CarryingValue          |         | FairValue         |   | CarryingValue |  | FairValue
|                                        |  | (Dollars in thousands)
|Borrowings under bank credit facilities |  | $                      | 232,250 |                   | $ | 167,220       |  | $         | 247,500 |  | $ | 155,925
|Derivative financial instruments        |  |                        | 3,003   |                   |   | 3,003         |  |           | 5,149   |  |   | 5,149  

The fair value of borrowings under bank credit facilities was determined based on recently completed market
transactions and the current rates that would be offered to the Company for debt of the same remaining maturity.

The valuation of the derivative financial
instruments, comprised of interest rate swaps, was determined using widely accepted valuation techniques, including discounted cash flow analysis on the expected cash flows of each derivative. This analysis reflects the contractual terms of the
interest rate swaps, including the period to maturity, and uses observable market-based inputs, including interest rate curves. The fair values of interest rate swaps were determined using the market standard methodology of netting the discounted
future fixed cash receipts (or payments) and the discounted expected variable cash payments (or receipts). The variable cash payments (or receipts) were based on an expectation of future interest rates (forward curves) derived from observable
market interest rate curves.

The Company incorporates credit valuation adjustments to appropriately reflect both its own nonperformance risk and the
respective counterpartys nonperformance risk in the fair value measurements. In adjusting the fair value of its interest rate swap contracts for the effect of nonperformance risk, the Company has considered the impact of netting and any
applicable credit enhancements, such as collateral postings, thresholds, mutual puts and guarantees.

Although the Company has determined that many of the
inputs used to value its derivative financial instruments fall within Level 2 of the fair value hierarchy, the credit valuation adjustments associated with its derivative financial instruments utilize Level 3 inputs, such as estimates of current
credit spreads to evaluate the likelihood of default by itself and its counterparties. However, the Company has assessed the significance of the impact of the credit valuation adjustments on the overall valuation of its derivative financial
instrument positions and has determined that the credit valuation adjustments, which amount to less than $0.1 million in the aggregate for all periods, are not significant to the overall valuation. As a result, the Company has classified its
derivative financial instrument valuations, in their entirety, in Level 2 of the fair value hierarchy.



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For certain assets and liabilities, including cash and cash equivalents, accounts receivable, accounts payable and
accrued expenses, the carrying amount approximates fair value because of the short maturity of these instruments.

Note 7. Accrued Expenses and Other

Accrued expenses and other current liabilities consisted of the following:



|                                                   |  |                        |        |                  |   |       
|-------------------------------------------------- |  | ---------------------- | ------ | ---------------- | - | ------
|                                                   |  | June 30,2009           |        | December 31,2008
|                                                   |  | (Dollars in thousands)
|Payroll, commissions and related employee benefits |  | $                      | 6,534  |                  | $ | 8,278 
|Tax related liabilities                            |  |                        | 12,605 |                  |   | 11,560
|Derivative financial instrument liabilities        |  |                        | 2,108  |                  |   | 4,253 
|Reserves for litigation                            |  |                        | 3,000  |                  |   | 8,000 
|Restructuring liabilities                          |  |                        | 15,053 |                  |   | 3,466 
|Other                                              |  |                        | 9,058  |                  |   | 8,934 
|                                                   |  |                        |        |                  |   |       
|                                                   |  | $                      | 48,358 |                  | $ | 44,491
|                                                   |  |                        |        |                  |   |       

Note 8. Borrowings

Long-term debt consisted of the following:



|                                           |  |                        |         |                  |   |        
|------------------------------------------ |  | ---------------------- | ------- | ---------------- | - | -------
|                                           |  | June 30,2009           |         | December 31,2008
|                                           |  | (Dollars in thousands)
|Borrowings under bank credit facilities    |  | $                      | 232,250 |                  | $ | 247,500
|Obligation under capital leases            |  |                        | 833     |                  |   | 1,076  
|                                           |  |                        |         |                  |   |        
|                                           |  |                        | 233,083 |                  |   | 248,576
|Less: Current maturities of long-term debt |  |                        | 3,000   |                  |   | 3,045  
|                                           |  |                        |         |                  |   |        
|                                           |  | $                      | 230,083 |                  | $ | 245,531
|                                           |  |                        |         |                  |   |        

Bank Credit Facilities

The bank credit facilities consisted of the following as of June 30, 2009:



|                              |  |                        |        |   |            |   |          |       |  |   |          |  
|----------------------------- |  | ---------------------- | ------ | - | ---------- | - | -------- | ----- |  | - | -------- | -
|                              |  | RevolvingFacility      |        |   | TermLoan B |   |          | Total | 
|                              |  | (Dollars in thousands) |       
|Bank credit facilities        |  | $                      | 88,000 |   |            | $ | 232,250  |       |  | $ | 320,250  |  
|Borrowings outstanding        |  |                        |       |   |            |   | (232,250 | )     |  |   | (232,250 | )
|Letters of credit outstanding |  |                        | (2,837 | ) |            |   |         |       |  |   | (2,837   | )
|                              |  |                        |        |   |            |   |          |       |  |   |          |  
|Unused bank commitments       |  | $                      | 85,163 |   |            | $ |         |       |  | $ | 85,163   |  
|                              |  |                        |        |   |            |   |          |       |  |   |          |  

On June 30, 2009, the Companys bank credit facility was amended (the Amendment). Among
other things, the Amendment gives the Company the right, subject to the conditions set forth therein, to prepay or otherwise acquire with or for cash, on either a pro rata or non-pro rata basis, loans outstanding under the Term Loan B Facility and
held by lenders who consent to such prepayment or acquisition, at a discount to the par value of such principal at any time and from time to time on and after June 30, 2009 and on or prior to June 30, 2011; provided that the aggregate
amounts expended by the Company in connection with all such prepayments or acquisitions do not exceed $35.0 million. All such loans prepaid or acquired will be retired and extinguished and deemed paid effective upon such prepayment or acquisition.

The Amendment also memorializes the reduction of the Revolving Facility commitment of Lehman Commercial Paper Inc., a subsidiary of Lehman Brothers Inc.
(Lehman) to $0.0 million and, as a consequence thereof, the total capacity under the Revolving Facility has now been confirmed to have been reduced by $12.0 million to $88.0 million. The Company believed and had previously disclosed that
the total capacity under the Revolving Facility had been effectively reduced by $12.0 million as a result of bankruptcy



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proceedings related to Lehman Brothers Holdings Inc., the parent company of Lehman. The commitment under the Revolving Facility for each other lender remains
unchanged from each such lenders commitment immediately prior to such reduction. Additionally, effective June 30, 2009, Lehman ceased to be a co-documentation agent under the bank credit facility.

In connection with the Amendment, the Company incurred approximately $0.5 million in modification fees, which were paid to the creditors and will be expensed over the
remaining term of the loan.

There are no scheduled commitment reductions under the Revolving Facility. The loans under the Term Loan B Facility are
subject to scheduled repayment in quarterly installments of $0.6 million each payable on March 31, June 30, September 30 and December 31 of each year through June 30, 2014, followed by a final repayment of $219.8 million on
the Term Loan B Maturity Date.

Term Loan B Facility Redemption

On June 30, 2009, the Company redeemed $14.0 million in principal of its Term Loan B Facility for $10.1 million. In connection with the redemption the Company also wrote off $0.3 million in deferred financing fees, resulting in a net
gain of $3.6 million, which is included in other income, net in the condensed consolidated statement of operations.

Revolving Facility Borrowings

In September 2008, the Company borrowed $13.2 million against its Revolving Facility. In March 2009, the Company repaid $8.8 million of the amount
outstanding and the remaining $4.4 million in June 2009. In early July 2009, the Company borrowed $5.0 million against its Revolving Facility and repaid the entire amount borrowed in late July 2009.

8% Senior Notes

On May 15, 2008, the Company redeemed all $2.6
million of its outstanding 8% Senior Notes. The Notes were redeemed at a 4% premium of the aggregate outstanding principal amount, which was approximately $0.1 million and is included in other income, net in the condensed consolidated statement of
operations. The Company did not incur any early termination penalties in connection with the redemption of the 8% Senior Notes beyond the 4% redemption premium.

Covenant Compliance

Under the most restrictive covenants contained in the bank credit facilities agreement, the maximum allowable total
leverage ratio, as defined in the agreement, is 5.25 to 1. As of June 30, 2009, this leverage ratio was approximately 3.0 to 1.

Note 9. Income
Taxes

The Companys effective tax rate on income from continuing operations for the three and six months ended June 30, 2009 was (32.6)% and
(29.1)%, respectively, compared to 26.7% and 28.5% respectively, for the three and six months ended June 30, 2008.

The Company has used its
year-to-date effective tax rate to determine the appropriate amount of tax benefit to record for the three months ended June 30, 2009. The Company did not use its estimated annual effective tax rate because it cannot reliably estimate its
annual effective tax rate due to the effect that small changes to income would have on the annual effective tax rate.

The total tax benefit from
continuing operations for the three months ended June 30, 2009 was $(4.0) million, which was comprised of approximately $(4.4) million federal and state tax income tax benefit recorded on pre-tax income from continuing operations, $0.1 million
related to reserves for prior years uncertain tax positions, $0.2 million related to the reversal of deferred tax assets for stock-based compensation that was distributed to the award recipients, and $0.1 million due to differences between
income tax returns that were filed and estimates that were made at the time the tax provision was recorded.

The total tax benefit from continuing
operations for the six months ended June 30, 2009 was $(3.5) million, which was comprised of approximately $(4.3) million federal and state tax income tax benefit recorded on pre-tax income from continuing operations, $0.3 million related to
reserves for prior years uncertain tax positions, $0.4 million related to the reversal of deferred tax assets for stock-based compensation that was distributed to the award recipients, and $0.1 million due to differences between income tax
returns that were filed and estimates that were made at the time the tax provision was recorded.

At June 30, 2009, the Company has included $5.4
million of a current net deferred tax asset in the current portion of deferred tax asset, net on the condensed consolidated balance sheet. The majority of this balance represents expected benefit of future tax deductions for amounts already recorded
as restructuring costs for financial reporting purposes related to retail display allowances (RDAs) (see Note 12).



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At June 30, 2009, the Company has included $13.0 million of a non-current net deferred tax asset on the condensed
consolidated balance sheet. The majority of this balance relates to the expected future benefit of NOLs and the expected benefit of future tax deductions for amounts already recorded as restructuring costs for financial reporting purposes related to
RDAs.

At June 30, 2009, the Company has included a current tax receivable of $4.8 million in prepaid expenses and other on the condensed consolidated
balance sheet. The majority of this balance is comprised of expected federal and state income tax refunds.

The total amount of unrecognized tax benefits
as of June 30, 2009 was $85.6 million. Approximately $19.6 million of this amount would, if recognized, have an impact on the effective income tax rate, while approximately $63.9 million would not. As of June 30, 2009, the Companys
recorded liability for uncertain tax positions was $23.2 million, which includes $3.6 million of interest.

The Company recorded charges for interest
related to the unrecognized tax benefits of $0.2 million during the three months ended June 30, 2009 and 2008. Additionally, during the second quarter of 2009, as a result of continuing analysis of relevant tax laws and regulations, the Company
increased its liability for unrecognized tax benefits by $2.0 million, which if recognized would not have an effect on the effective income tax rate. This increase primarily relates to the uncertainty of realizing the benefit from a change to the
utilization of certain prior period tax attributes. The change in tax attribute utilization resulted from the Companys carryback of its 2008 federal income tax net operating loss to 2007. The increase in the liability had no impact on earnings
because a valuation allowance was previously recorded against the net deferred tax asset.

The Company or one of its subsidiaries files income tax returns
in the U.S. federal jurisdiction and various state and local jurisdictions, and the Company is routinely under audit by multiple tax authorities. The Company is currently under audit by the Internal Revenue Service for its 2005 and 2006 federal
consolidated income tax filings and the New York Department of Revenue for income tax filings for the years 2005 through 2007. The Company reported NOL carryforwards from tax years back to 1992 on federal and state tax returns currently under, or
open to, examination. The Company believes that its accrual for tax liabilities is adequate for all open audit years based on its assessment of many factors, including past experience and interpretations of tax law. This assessment relies on
estimates and assumptions and involves a series of complex judgments about future events.

Due to the uncertainty regarding the timing of the resolution of
federal and certain state income tax examinations of open statutory periods, the Company has concluded it is not reasonably possible that there will be significant changes to the unrecognized tax benefit within 12 months of June 30, 2009.
However, the statute of limitations in certain other state and local jurisdictions is expected to expire within the next 12 months and may result in a decrease of unrecognized tax benefits and accrued interest of approximately $1.1 million.

Note 10. Stockholders Equity

Stock
Repurchase Plan

On December 4, 2008, the Companys Board of Directors authorized a program (the Repurchase Program) to repurchase
up to $5.0 million of the Companys common stock over the following 12 months. Under the terms of the Repurchase Program, the Company may repurchase shares in open market purchases or through privately negotiated transactions. The Company
expects to use cash on hand to fund repurchases of its common stock. As of December 31, 2008, the Company had not repurchased any shares under the Repurchase Program. During the six months ended June 30, 2009, the Company repurchased
0.2 million shares of its common stock for approximately $0.4 million at a weighted-average price (including brokerage commissions) of $1.79 per share. The reacquired shares have been designated as treasury shares. As of June 30, 2009, the
Company had $4.6 million available for further share repurchases. The Company may make additional stock repurchases in 2009 pursuant to the Repurchase Program.

Note 11. Stock-Based Compensation

Stock Options

During the second quarter of 2008, the Compensation Committee of the Board of Directors (the Compensation Committee) approved awards of options to purchase 0.8 million shares of common stock, at an exercise price of $6.42
per share, granted under the PRIMEDIA Inc. Stock Purchase and Option Plan, as amended (the Stock Option Plan), to certain of its employees and directors that vest with respect to one-third of the shares underlying such options on each of
December 31, 2008, 2009 and 2010.

Restricted Stock

Performance Share Plan

During 2008 and 2009, the Compensation Committee approved awards of performance-based restricted stock for 2008,
2009 and 2010, to be granted under the Stock Option Plan, to certain employees of the Company. The extent to which an award vests is based



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on the Companys level of performance during the year in which the grant is made. Under the terms of each grant, the restricted stock is forfeited if
less than 90% of the applicable performance goal is achieved and fully vests if at least 100% of the applicable performance goal is achieved. If at least 90%, but less than 100%, of the applicable performance goal is achieved, a portion of the
restricted stock vests pursuant to a predetermined formula. Restricted stock vests on the date of determination by the Compensation Committee of the extent to which the applicable performance goal is achieved, provided the grantee is employed by the
Company at such time. At that time, restrictions on the vested portion of the award lapse, and the corresponding shares are distributed to the grantee. Restricted stock for 2008, targeted at 0.2 million shares, has vested or been forfeited
based on the Companys level of achievement of performance goals for the year ended December 31, 2008. Vested shares were distributed during the first quarter of 2009.

The performance targets for the 2009 awards were set during the first quarter of 2009, at which time approximately 0.3 million shares were granted. It is expected that the performance targets for the 2010 awards
will be set during the first quarter of 2010, at which time approximately 0.2 million shares will be considered granted. No expense for the 2010 awards will be recorded prior to the grant date. Performance-based restricted stock is expensed
based on the likelihood of the Company achieving the performance targets.

Service Plan

During 2008 and 2009, the Compensation Committee approved awards that totaled approximately 0.4 million shares of service-based restricted stock granted under the
Stock Option Plan to the Companys Chief Executive Officer (CEO). The restricted stock includes tandem dividend rights and will vest at 100% as long as the CEO remains employed with the Company through specified vesting dates in
2009, 2010 and 2012. During the second quarter of 2009, approximately 0.1 million shares vested and were distributed.

A summary of the Companys
restricted stock award activity during the six months ended June 30, 2009 is presented below:



|                                   |  |                 |   |  |                                      |     
|---------------------------------- |  | --------------- | - |  | ------------------------------------ | ----
|                                   |  | Number ofShares |   |  | Weighted-AverageGrant-DateFair Value
|Outstanding at beginning of period |  | 415,634         |   |  | $                                    | 5.49
|Granted                            |  | 433,326         |   |  |                                      | 1.80
|Vested and distributed             |  | (197,194        | ) |  |                                      | 5.49
|Vested and surrendered (1)         |  | (84,135         | ) |  |                                      | 5.48
|Forfeited                          |  | (46,363         | ) |  |                                      | 5.57
|                                   |  |                 |   |  |                                      |     
|Outstanding at end of period       |  | 521,268         |   |  | $                                    | 2.42
|                                   |  |                 |   |  |                                      |     



| | (1) | Shares of common stock were surrendered to the Company by certain employees to satisfy the employees tax withholding obligations upon the vesting of the restricted stock.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------

All stock-based compensation is expensed over the vesting period, and the expense for all awards amounted to $0.5 million and $0.9 million
for the three and six months ended June 30, 2009, respectively, and $0.3 million and $0.3 million for the three and six months ended June 30, 2008, respectively. Stock-based compensation is included within costs of goods sold, marketing
and selling, distribution and circulation, and general and administrative expenses in the condensed consolidated statement of operations.

Note 12.
Provision for Restructuring Costs

During 2007, the Companys management approved a plan to reduce its annual corporate overhead expenses to an
amount appropriate to service its continuing Consumer Guides operations and relocate its corporate headquarters from New York to Norcross, Georgia, where its Consumer Guides business is located. The Company completed this plan during the second
quarter of 2008. The total cost of the plan was $6.2 million.

During 2008, the Companys management implemented a plan to streamline its expense
structure through the elimination of certain jobs, consolidation of office space and the vacating of certain leased properties and termination of certain other contracts. Charges for costs associated with the termination of certain contracts were
paid in 2008. Charges under the plan also included employee-related termination costs expected to be paid through 2009 and the Companys obligations for certain leased properties, which continue through 2015 and which have been reduced for
anticipated sublease income. The total expected cost of the plan is approximately $8.7 million, and through June 30, 2009, $7.7 million has been recorded.

As part of its distribution business, the Company has entered into contracts with various retail chains, including grocery, drug, convenience, video, fitness and mass merchandise retailers for exclusive rights for distribution related to
the Companys and third-



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party free publications, which the Company refers to as RDAs. During 2009, the Companys management implemented a plan to further reduce the
Companys ongoing cost structure. The most significant component of the 2009 plan involves the reduction of ongoing distribution costs arising from RDAs that are underperforming either through:



| |  |  | terminating the Companys distribution rights for some or all locations covered by certain RDAs at a negotiated price;
| | - |  | ----------------------------------------------------------------------------------------------------------------------

| |  |  | discontinuing service for and vacating some locations covered by certain RDAs; or
| | - |  | ---------------------------------------------------------------------------------

| |  |  | determining to forego distribution rights for certain locations that are not currently being serviced.
| | - |  | ------------------------------------------------------------------------------------------------------

In the last two cases, the timing and amount of the Companys future cash obligations, most of which continue through 2011, are not impacted. The 2009 plan also
includes further real estate consolidation, resulting in vacating certain leased office space, and the elimination of certain positions. The obligations associated with the termination of RDAs and employee-related termination costs are expected to
be paid through 2009, while the obligations for the leased properties continue through 2015. This plan resulted in a charge of approximately $20.6 million and $23.5 million for the three and six months ended June 30, 2009, respectively. The
total cost of the plan is expected to be between $24.0 million and $27.0 million.

Details of all restructuring plans that have been implemented and the
related payments during the six months ended June 30, 2009 and 2008 are presented in the following tables:



|                                                           |  |                                |        |                                                    |   |                                                      |  |   |                              |   |  |   |       
|---------------------------------------------------------- |  | ------------------------------ | ------ | -------------------------------------------------- | - | ---------------------------------------------------- |  | - | ---------------------------- | - |  | - | ------
|                                                           |  | Liability as ofJanuary 1, 2009 |        | Net Provision for theSix Months EndedJune 30, 2009 |   | Payments During theSix Months EndedJune 30, 2009 (1) |  |   | Liability as ofJune 30, 2009
|                                                           |  | (Dollars in thousands)        
|Employee-related termination costs                         |  | $                              | 490    |                                                    | $ | 269                                                  |  | $ | (619                         | ) |  | $ | 140   
|Termination or modification of existing RDA contracts      |  |                                |       |                                                    |   | 22,101                                               |  |   | (6,485                       | ) |  |   | 15,616
|Termination of leases related to office closures and other |  |                                | 21,163 |                                                    |   | 3,428                                                |  |   | (2,606                       | ) |  |   | 21,985
|                                                           |  |                                |        |                                                    |   |                                                      |  |   |                              |   |  |   |       
|Total                                                      |  | $                              | 21,653 |                                                    | $ | 25,798                                               |  | $ | (9,710                       | ) |  | $ | 37,741
|                                                           |  |                                |        |                                                    |   |                                                      |  |   |                              |   |  |   |       
|                                                           |  |                                |        |                                                   
|                                                           |  | Liability as ofJanuary 1, 2008 |        | Net Provision for theSix Months EndedJune 30, 2008 |   | Payments During theSix Months EndedJune 30, 2008     |  |   | Liability as ofJune 30, 2008
|                                                           |  | (Dollars in thousands)        
|Employee-related termination costs                         |  | $                              | 4,905  |                                                    | $ | 628                                                  |  | $ | (5,319                       | ) |  | $ | 214   
|Termination of leases related to office closures and other |  |                                | 20,441 |                                                    |   | 1,068                                                |  |   | (12                          | ) |  |   | 21,497
|                                                           |  |                                |        |                                                    |   |                                                      |  |   |                              |   |  |   |       
|Total                                                      |  | $                              | 25,346 |                                                    | $ | 1,696                                                |  | $ | (5,331                       | ) |  | $ | 21,711
|                                                           |  |                                |        |                                                    |   |                                                      |  |   |                              |   |  |   |       



|(1) | Termination or modification of existing RDA contracts includes the write-off of $4.7 million of prepaid assets, most of which were paid during 2009 prior to the implementation of
the 2009 Plan.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

In addition to the plans implemented in 2009, 2008 and 2007, the amounts in termination of leases related to office closures
and other include the Companys remaining liability, pertaining to various restructuring plans initiated in 2006 and prior, associated with real estate lease commitments for space that it no longer occupies. To reduce the lease-related costs,
the Company has pursued subleases of its available office space. These leases have been recorded at their net present value amounts and are net of anticipated sublease income. The liability is expected to be paid through 2015. The only remaining
expenses related to those plans are the imputed interest related to the rental payments and changes in the amounts and timing of estimated cash flows, primarily anticipated sublease income.

Liabilities of $15.1 million and $3.5 million, representing the current portion of the provision for restructuring costs, are included in accrued expenses and other on
the condensed consolidated balance sheet as of June 30, 2009 and December 31, 2008, respectively. Liabilities of $22.6 million and $18.2 million, representing the non-current portion of the provision for restructuring costs, are included
in other non-current liabilities on the condensed consolidated balance sheet as of June 30, 2009 and December 31, 2008, respectively.

Interest
expense related to the restructured liabilities was $0.5 million and $1.0 million for the three and six months ended June 30, 2009, respectively, and $0.5 million and $1.1 million for the three and six months ended June 30, 2008,
respectively. The Company includes imputed interest associated with restructuring liabilities in interest expense in the condensed consolidated statement of operations.



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The following table details the restructuring liability by plan:



|                          |  |                        |        |                   |   |       
|------------------------- |  | ---------------------- | ------ | ----------------- | - | ------
|                          |  | June 30, 2009          |        | December 31, 2008
|                          |  | (Dollars in thousands)
|2009 plan                 |  | $                      | 16,599 |                   | $ |      
|2008 plan                 |  |                        | 3,815  |                   |   | 3,762 
|2006 plan and prior plans |  |                        | 17,327 |                   |   | 17,891
|                          |  |                        |        |                   |   |       
|                          |  | $                      | 37,741 |                   | $ | 21,653
|                          |  |                        |        |                   |   |       

Note 13. Income (Loss) per Common Share

Income (loss) per common share for the three and six months ended June 30, 2009 and 2008 has been determined based on income (loss) applicable to common stockholders, divided by the weighted-average number of
common shares outstanding for all periods presented.



|                                                    |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|--------------------------------------------------- |  | --------------------------------------------- | ---------- | - | ------------------------- | - | ---------- | ---- |  | - | ---------- | - |  | - | ----------
|                                                    |  | Three Months Ended June 30,                   |            |   | Six Months Ended June 30,
|                                                    |  | 2009                                          |            |   | 2008                      |   |            | 2009 |  |   | 2008      
|                                                    |  | (Dollars in thousands, except per share data)
|(Loss) income from continuing operations            |  | $                                             | (8,348     | ) |                           | $ | 3,474      |      |  | $ | (8,625     | ) |  | $ | 5,688     
|Discontinued operations, net of tax                 |  |                                               | (3,439     | ) |                           |   | (1,544     | )    |  |   | (2,774     | ) |  |   | 9,839     
|                                                    |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|Net (loss) income                                   |  | $                                             | (11,787    | ) |                           | $ | 1,930      |      |  | $ | (11,399    | ) |  | $ | 15,527    
|                                                    |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|Shares of common stock and common stock equivalents |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|Weighted-average shares used in basic computation   |  |                                               | 44,084,940 |   |                           |   | 44,174,533 |      |  |   | 44,102,117 |   |  |   | 44,173,225
|Dilutive effect of:                                 |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|Restricted stock                                    |  |                                               |           |   |                           |   | 14,522     |      |  |   |           |   |  |   | 17,152    
|Warrants                                            |  |                                               |           |   |                           |   |           |      |  |   |           |   |  |   | 6,147     
|                                                    |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|Weighted-average shares used in diluted computation |  |                                               | 44,084,940 |   |                           |   | 44,189,055 |      |  |   | 44,102,117 |   |  |   | 44,196,524
|Basic and diluted earnings (loss) per common share: |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|Continuing operations                               |  | $                                             | (0.19      | ) |                           | $ | 0.08       |      |  | $ | (0.20      | ) |  | $ | 0.13      
|Discontinued operations                             |  |                                               | (0.08      | ) |                           |   | (0.04      | )    |  |   | (0.06      | ) |  |   | 0.22      
|                                                    |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           
|Net (loss) income                                   |  | $                                             | (0.27      | ) |                           | $ | 0.04       |      |  | $ | (0.26      | ) |  | $ | 0.35      
|                                                    |  |                                               |            |   |                           |   |            |      |  |   |            |   |  |   |           

As of June 30, 2009, the securities that could potentially dilute basic income per share in the future
consist of approximately 1.6 million warrants, 2.7 million stock options and 0.5 million shares of restricted stock. As of June 30, 2008, securities that could potentially dilute basic income per share were approximately
1.6 million warrants, 3.9 million stock options and 0.4 million shares of restricted stock.

For the three months ended June 30, 2009,
potentially dilutive securities, including 2.7 million stock options, 0.6 million shares of restricted stock and 1.6 million warrants to purchase common stock, were not included in the computation of diluted income per common share
because the effect of their inclusion would be anti-dilutive due to the Companys loss from continuing operations. For the three months ended June 30, 2008, potentially dilutive securities, including 3.9 million stock options and
1.6 million warrants to purchase common stock, were not included in the computation of diluted income per common share because their strike price was greater than the average market price of the Companys common stock during the period,
and their inclusion would be anti-dilutive. An additional 0.4 million shares of restricted stock were excluded from diluted income per share for the three months ended June 30, 2008 because the performance criteria had not been met as of
June 30, 2008 or the calculation under the treasury stock method resulted in no additional diluted shares.

For the six months ended June 30,
2009, potentially dilutive securities, including 2.7 million stock options, 0.7 million shares of restricted stock and 1.6 million warrants to purchase common stock, were not included in the computation of diluted income per common
share because the effect of their inclusion would be anti-dilutive due to the Companys loss from continuing operations. For the six months ended June 30, 2008, potentially dilutive securities, including 3.5 million stock options and
1.6 million warrants to purchase common stock, were not included in the computation of diluted income per common share because their strike price was greater than the average market price of the Companys common stock during the period,
and their inclusion would be anti-dilutive. An additional 0.4 million shares of restricted stock were excluded from diluted income per share for the six months ended June 30, 2008 because the performance criteria had not been met as of
June 30, 2008 or the calculation under the treasury stock method resulted in no additional diluted shares.



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Note 14. Other Comprehensive Income (Loss)

Other comprehensive income (loss) (OCI) was represented by unrealized gains and losses on cash flow hedges as follows:



|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|----------------------------------------- |  | ---------------------- | ----- | - | --------------------- | - | ---- | --------------- |  | - | ----- | -
|                                          |  | Before-TaxAmount       |       |   | TaxBenefit(Provision) |   |      | Net ofTaxAmount | 
|                                          |  | (Dollars in thousands) |      
|Three Months Ended June 30, 2009          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|                                          |  |                        |      
|Net unrealized gains on cash flow hedges  |  | $                      | 1,048 |   |                       | $ | (397 | )               |  | $ | 651   |  
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|Other comprehensive income, net of tax    |  | $                      | 1,048 |   |                       | $ | (397 | )               |  | $ | 651   |  
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|                                          |  |                        |      
|                                          |  | Before-TaxAmount       |       |   | TaxBenefit(Provision) |   |      | Net ofTaxAmount | 
|                                          |  | (Dollars in thousands) |      
|Three Months Ended June 30, 2008          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|                                          |  |                        |      
|Net unrealized gains on cash flow hedges  |  | $                      | 2,928 |   |                       | $ |     |                 |  | $ | 2,928 |  
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|Other comprehensive income, net of tax    |  | $                      | 2,928 |   |                       | $ |     |                 |  | $ | 2,928 |  
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|                                          |  |                        |      
|                                          |  | Before-TaxAmount       |       |   | TaxBenefit(Provision) |   |      | Net ofTaxAmount | 
|                                          |  | (Dollars in thousands) |      
|Six Months Ended June 30, 2009            |  |                        |       |   |                       |   |      |                 |  |   |       |  
|                                          |  |                        |      
|Net unrealized gains on cash flow hedges  |  | $                      | 2,146 |   |                       | $ | (815 | )               |  | $ | 1,331 |  
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|Other comprehensive income, net of tax    |  | $                      | 2,146 |   |                       | $ | (815 | )               |  | $ | 1,331 |  
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|                                          |  |                        |      
|                                          |  | Before-TaxAmount       |       |   | TaxBenefit(Provision) |   |      | Net ofTaxAmount | 
|                                          |  | (Dollars in thousands) |      
|Six Months Ended June 30, 2008            |  |                        |       |   |                       |   |      |                 |  |   |       |  
|                                          |  |                        |      
|Net unrealized losses on cash flow hedges |  | $                      | (671  | ) |                       | $ |     |                 |  | $ | (671  | )
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  
|Other comprehensive loss, net of tax      |  | $                      | (671  | ) |                       | $ |     |                 |  | $ | (671  | )
|                                          |  |                        |       |   |                       |   |      |                 |  |   |       |  

Subsequent to the partial release of the valuation allowance against the Companys net deferred tax asset as
of December 31, 2008, it became appropriate to include the deferred tax consequences of changes in unrealized gains and losses on the cash flow hedges in OCI.

Note 15. Derivative Financial Instruments

Risk Management Objective of Using Derivative Financial Instruments

The Company is exposed to certain risks arising from both its business operations and economic conditions. The Company principally manages its exposures to a wide variety
of business and operational risks through management of its core business activities. The Company manages economic risks, including interest rate, liquidity and credit risk primarily by managing the amount, sources and duration of its debt funding
and the use of derivative financial instruments. Specifically, the Company enters into derivative financial instruments to manage exposures that arise from business activities that result in the payment of future known and uncertain cash amounts,
the value of which are determined by interest rates. The Companys derivative financial instruments are used to manage differences in the amount, timing and duration of the Companys known or expected cash payments related to its
borrowings. The Company does not use derivative financial instruments for speculative purposes.

The Companys objectives in using interest rate
derivatives are to add stability to interest expense and to manage its exposure to interest rate movements. To accomplish this objective, the Company primarily uses interest rate swaps as part of its interest rate risk management strategy. Interest
rate swaps designated as cash flow hedges involve the receipt of variable-rate amounts from a counterparty in exchange for the Company making fixed-rate payments over the life of the agreements without exchange of the underlying notional amount.



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Cash Flow Hedges of Interest Rate Risk

The effective portion of changes in the fair value of derivative financial instruments that are designated in qualifying cash flow hedging relationships is recorded in accumulated other comprehensive income
(AOCI) on the condensed consolidated balance sheet and is subsequently reclassified into earnings in the period that the hedged forecasted transaction affects earnings. During the six months ending June 30, 2009, these derivative
financial instruments were used to hedge the variability in cash flows arising from changes in the benchmark interest rate on the Companys Term Loan B Facility. The ineffective portion of the change in fair value of the derivative financial
instruments is recognized directly in earnings through interest expense. During the three and six months ending June 30, 2009 and 2008, the Company recorded less than $0.1 million of hedge ineffectiveness in earnings attributable to off-market
terms present in two of the Companys interest rate swaps.

Amounts reported in AOCI related to derivative financial instruments in designated hedging
relationships will be reclassified to interest expense as interest payments are made on the Companys Term Loan B Facility. During the twelve months ending June 30, 2010, the Company estimates that $2.9 million will be reclassified from
AOCI into earnings as an increase to interest expense.

As of June 30, 2009 and December 31, 2008, the Company had the following outstanding
derivative financial instruments that were designated as cash flow hedges of interest rate risk (dollars in thousands):



|                          |  |                    |         |                   |   |        
|------------------------- |  | ------------------ | ------- | ----------------- | - | -------
|                          |  | Notional Amount at
|Interest Rate Derivatives |  | June 30, 2009      |         | December 31, 2008
|Interest rate swaps       |  | $                  | 225,000 |                   | $ | 225,000

Tabular Disclosure of Fair Values of Derivative Financial Instruments on the Condensed Consolidated Balance
Sheet

The following table presents the fair value of the Companys derivative financial instruments as well as their classification on the
condensed consolidated balance sheet as of June 30, 2009 (dollars in thousands):



|                                                                           |  |                           |  |                        |   |                       |                              |            |   |      
|-------------------------------------------------------------------------- |  | ------------------------- |  | ---------------------- | - | --------------------- | ---------------------------- | ---------- | - | -----
|                                                                           |  | Derivative Assets         |  | Derivative Liabilities
|                                                                           |  | Balance SheetLocation     |  | Fair Value             |   | Balance SheetLocation |                              | Fair Value
|Derivative financial instruments designated in hedging relationships       |  |                           |  |                        |   |                       |                              |            |   |      
|                                                                           |  |                           |  |                       
|Interest rate swaps                                                        |  | Prepaid expensesand other |  | $                      |  |                       | Accrued expensesand other    |            | $ | 2,108
|                                                                           |  |                           |  |                       
|Interest rate swaps                                                        |  | Other non-current assets  |  |                        |  |                       | Other non-currentliabilities |            |   | 895  
|                                                                           |  |                           |  |                        |   |                       |                              |            |   |      
|Total derivative financial instruments designated in hedging relationships |  |                           |  | $                      |  |                       |                              |            | $ | 3,003
|                                                                           |  |                           |  |                        |   |                       |                              |            |   |      



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##### Table of Contents

The following table presents the fair value of the Companys derivative financial instruments as well as their
classification on the condensed consolidated balance sheet as of December 31, 2008 (dollars in thousands):



|                                                                           |  |                           |  |                        |   |                       |                              |            |   |      
|-------------------------------------------------------------------------- |  | ------------------------- |  | ---------------------- | - | --------------------- | ---------------------------- | ---------- | - | -----
|                                                                           |  | Derivative Assets         |  | Derivative Liabilities
|                                                                           |  | Balance SheetLocation     |  | Fair Value             |   | Balance SheetLocation |                              | Fair Value
|Derivative financial instruments designated in hedging relationships       |  |                           |  |                        |   |                       |                              |            |   |      
|                                                                           |  |                           |  |                       
|Interest rate swaps                                                        |  | Prepaid expensesand other |  | $                      |  |                       | Accrued expensesand other    |            | $ | 4,253
|                                                                           |  |                           |  |                       
|Interest rate swaps                                                        |  | Other non-current assets  |  |                        |  |                       | Other non-currentliabilities |            |   | 896  
|                                                                           |  |                           |  |                        |   |                       |                              |            |   |      
|Total derivative financial instruments designated in hedging relationships |  |                           |  | $                      |  |                       |                              |            | $ | 5,149
|                                                                           |  |                           |  |                        |   |                       |                              |            |   |      

Tabular Disclosure of the Effect of Derivative Financial Instruments on the Condensed Consolidated Statement of
Operations

The following table presents the effect of the Companys derivative financial instruments on the condensed consolidated statement of
operations for the three months ended June 30, 2009 (dollars in thousands):



|                                                                 |  |                                                                                                           |  |                                                                                  |  |                                                                                |  |                                                                                                                                                    |  |                                                                                                                            
|---------------------------------------------------------------- |  | --------------------------------------------------------------------------------------------------------- |  | -------------------------------------------------------------------------------- |  | ------------------------------------------------------------------------------ |  | -------------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------------------------
|Derivative FinancialInstruments in CashFlow HedgingRelationships |  | Amount of Gain or(Loss) Recognized inOCI on
DerivativeFinancial Instruments(Effective Portion),Net of Tax |  | Location of Gain or (Loss)Reclassified from AOCI into Income (Effective
Portion) |  | Amount of Gain or (Loss)Reclassified from AOCI into Income (Effective Portion) |  | Location of Gain
or(Loss) Recognized inIncome on DerivativeFinancial Instruments(Ineffective Portion andAmount Excluded fromEffectiveness Testing) |  | Amount of Gain or(Loss) Recognized inIncome on
Derivative(Ineffective Portion andAmount Excluded fromEffectiveness Testing)
|Interest rate swaps                                              |  | $651                                                                                                      |  | Interest expense                                                                 |  | $1,475                                                                         |  | Interest expense                                                                                                                                   |  | $(24)                                                                                                                      

The following table presents the effect of the Companys derivative financial instruments on the condensed
consolidated statement of operations for the six months ended June 30, 2009 (dollars in thousands):



|                                                                 |  |                                                                                                           |  |                                                                                  |  |                                                                                |  |                                                                                                                                                    |  |                                                                                                                            
|---------------------------------------------------------------- |  | --------------------------------------------------------------------------------------------------------- |  | -------------------------------------------------------------------------------- |  | ------------------------------------------------------------------------------ |  | -------------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------------------------
|Derivative FinancialInstruments in CashFlow HedgingRelationships |  | Amount of Gain or(Loss) Recognized inOCI on
DerivativeFinancial Instruments(Effective Portion),Net of Tax |  | Location of Gain or (Loss)Reclassified from AOCI into Income (Effective
Portion) |  | Amount of Gain or (Loss)Reclassified from AOCI into Income (Effective Portion) |  | Location of Gain or(Loss) Recognized inIncome on
DerivativeFinancial Instruments(Ineffective Portion andAmount Excluded fromEffectiveness Testing) |  | Amount of Gain or(Loss) Recognized inIncome on
Derivative(Ineffective Portion andAmount Excluded fromEffectiveness Testing)
|Interest rate swaps                                              |  | $1,331                                                                                                    |  | Interest expense                                                                 |  | $2,797                                                                         |  | Interest expense                                                                                                                                   |  | $(48)                                                                                                                      

Credit-risk-related Contingent Features

The Company has agreements with each of its derivative financial instrument counterparties that contain a provision by which the Company could be declared in default on its derivative financial instrument obligations
if repayment of the underlying indebtedness is accelerated by the lender due to the Companys default on the indebtedness.

As of
June 30, 2009, the fair value of derivative financial instruments in a net liability position, which includes accrued interest but excludes any adjustment for nonperformance risk, related to these agreements was $3.1 million. As of
June 30, 2009, the Company has not posted any collateral related to these agreements. If the Company breached any of these provisions, it would be required to settle its obligations under the agreements at their termination value of $3.1
million.

Note 16. Commitments and Contingencies

The
Company is involved in lawsuits and claims, both actual and potential, including some that it has asserted against others, in which substantial monetary damages are sought. Although the result of any future litigation of such lawsuits and claims is
inherently unpredictable, the Company believes that, in the aggregate, the outcome of all such lawsuits and claims will not have a material effect on its long-term consolidated financial position or liquidity; however, any such outcome could be
material to the results of operations of any particular period in which costs, if any, are recognized.



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Workplace Learning

In 2005, the Company sold substantially all of the assets of Workplace Learning for the assumption of ongoing liabilities, while retaining a secondary liability as the assignor of the building and satellite time leases. As of
December 31, 2007, the satellite time lease had expired. The Company received a third-party guaranty of up to $10.0 million against those lease obligations to reimburse the Company for lease payments made (the Guaranty). During
2006, the Company made payments on behalf of Workplace Learning pursuant to its secondary liability and recorded a liability for the fair value of the lease payments, net of anticipated sublease income, related to its secondary liability on the
lease payments. Furthermore, the Company determined that it was not probable that the third party would remit payment, as required under the Guaranty, and fully reserved the $10.0 million receivable from the third party. The Company commenced a
lawsuit to collect on the Guaranty, and on October 14, 2008, the Companys motion for summary judgment against the third-party guarantor was granted unopposed. Thereafter, the Company obtained a judgment against the third-party guarantor
and had been taking steps to enforce that judgment when, on April 21, 2009, the third-party guarantor filed a petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the Central
District of California. That proceeding is at an early stage, and the ultimate outcome of the proceeding, including the full effect on the Companys judgment, and recovery on the judgment, if any, against the third-party guarantor is uncertain.

On October 19, 2008, the assignee of the building lease and a related entity filed petitions for reorganization under Chapter 11 of the U.S.
Bankruptcy Code in the United States Bankruptcy Court for the Eastern District of Texas. The ultimate outcome of the proceeding, including the full effect on the Companys secondary liability as assignor of the building lease, and the
Companys recovery, if any, on claims that the Company may have against the assignee, is uncertain.

Each month, the Companys liability is
reduced either by fulfilling its secondary liability as the assignor of the building lease or due to the assignees performance under the terms of the lease, which results in income for the Company. Further changes in the Companys
recorded liability and discontinued operations could result if it becomes necessary to change the Companys assumptions about future sublease income. During the three months ended June 30, 2009 and 2008, as a result of the assignees
or successor in interests performance, the Company recorded $0.0 million and $0.7 million in income, respectively, which is included in discontinued operations. During the six months ended June 30, 2009 and 2008, as a result of the
assignees or successor in interests performance, the Company recorded $0.3 million and $1.9 million in income, respectively, which is included in discontinued operations.

As of December 31, 2007, the satellite time lease had expired. As of June 30, 2009, the Company has recorded a total liability of $9.7 million, for the fair value of the future lease payments, net of
estimated sublease income, on the condensed consolidated balance sheet. Approximately $2.5 million of this liability is included within accrued expenses and other, and the remaining $7.2 million is included within other non-current liabilities on
the condensed consolidated balance sheet.

PRIMEDIA Enthusiast Media

In July 2007, the Company sold its Enthusiast Media (PEM) segment. In connection with the sale, the Company entered into a sublease agreement with the buyer for office space where PEM was headquartered. On
April 27, 2009, the buyer filed a petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware. In the bankruptcy proceedings, the sublease was rejected, a new
sublease was entered into with the buyer at a reduced rate, and the buyer put certain of the space back to the Company. As a result, during the second quarter of 2009, the Company recorded a charge of $2.7 million, which is included in discontinued
operations, to adjust its remaining liability under its lease for all of the office space, to record brokerage fees related to the new sublease and to write off certain amounts receivable from the buyer.

Derivative Litigation

The Company is named as a nominal defendant in
a consolidated stockholder derivative action pending in the Court of Chancery of the State of Delaware under the caption In re PRIMEDIA Inc. Derivative Litigation, Consolidated C.A. No. 1808-N. Kohlberg Kravis Roberts & Co.
L.P., and certain present and former members of the Companys Board of Directors are also named as defendants. Plaintiffs allege that Kohlberg Kravis Roberts & Co. L.P. (KKR) and the Companys Board of Directors
breached their fiduciary duties to the Company in connection with PRIMEDIAs redemption of certain shares of its preferred stock in 2004 and 2005. On November 15, 2006, the Court denied separate motions to dismiss filed by the director
defendants and KKR, and, on January 18, 2007, all defendants answered the then operative complaint. On May 23, 2007, the Companys Board of Directors formed a Special Litigation Committee (SLC) of independent,
non-defendant directors with full and sole authority to investigate, review and take action with respect to the plaintiffs claims in the derivative litigation. On September 7, 2007, plaintiffs filed a Second Amended and Consolidated
Derivative Complaint (SAC), which, in addition to the allegations discussed above, further alleges that KKR usurped a corporate opportunity of the Company in 2002 by purchasing shares of PRIMEDIA preferred stock at discounts on the open
market while causing the Company to refrain from doing the same. On February 28, 2008, the SLC filed a motion to dismiss the SAC and, in support of the motion, its report (filed under seal) concluding that the pursuit of the claims asserted by
plaintiffs does not make legal, practical or business sense. Briefing in connection with the SLCs motion to dismiss the SAC is scheduled to commence in early August 2009.



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Indemnifications

The
Company is a party to contracts in which it is common for it to agree to indemnify third parties for certain liabilities that arise out of or relate to the subject matter of the contract. In some cases, this indemnity extends to related liabilities
arising from the negligence of the indemnified parties but usually excludes any liabilities caused by gross negligence or willful misconduct. The Company cannot estimate the potential amount of future payments under these indemnities until events
arise that would trigger a liability under the indemnities.

Additionally, in connection with the sale of assets and the divestiture of businesses, the
Company may agree to indemnify the buyer and related parties for certain losses or liabilities incurred by the buyer with respect to: (i) the representations and warranties made by the Company to the buyer in connection with the sale and
(ii) liabilities related to the pre-closing operations of the assets sold. Indemnities related to pre-closing operations generally include tax liabilities and other liabilities not assumed by the buyer in the transaction.

Indemnities related to the pre-closing operations of sold assets normally do not represent additional liabilities to the Company but simply serve to protect the buyer
from potential liability associated with the Companys obligations existing at the time of the sale. As with any liability, the Company has previously accrued for those pre-closing obligations that are considered probable and reasonably
estimable. The Company has not accrued any additional amounts as a result of indemnities which result from asset sales and divestitures. Should circumstances change, increasing the likelihood of payments related to a specific indemnity, the Company
will accrue a liability when future payment is probable and the amount is reasonably estimable.

About.com

Plaintiffs commenced this action in 2002 on behalf of a putative class of current and former guides for About.com, a former subsidiary of the Company. The
plaintiffs asserted a variety of claims, primarily that guides were employees who were misclassified as independent contractors (and therefore were entitled to be paid minimum wage and overtime under federal and state wage laws), and that the guides
were underpaid according to the terms of their contracts. Throughout proceedings and in settlement discussions, plaintiffs counsel has made clear that the breach of contract claim was their principal focus. In November 2005, the Company moved
for summary judgment on that claim and certain others. The basis of the motion was that About.com compensated the guides properly (i.e., it paid them the contractually required percentage of net advertising revenues generated by the
About.com website, and in some years paid them more).

In August 2007, the Court denied the Companys motion as to the contract claim, finding
disputed issues of fact about the amounts, if any, owed to the guides. The Court granted the Companys motion as to certain procedural issues. The Court also granted summary judgment to the plaintiffs on one issue, holding that all page-views
must be counted equally for purposes of calculating any individual guides relative share of the guide revenue pool. In January 2008, plaintiffs moved for class certification with respect to the breach of contract claim. The Court granted that
motion in April 2009, but it also indicated a willingness to reconsider its earlier grant of partial summary judgment on the page-view issue. In July 2009, plaintiffs moved for partial summary judgment with respect to the amount of damages allegedly
owed under the contracts with respect to calendar year 2000. The Company will oppose the motion.

During 2008, the Company recorded a charge of $4.5
million related to settlement of litigation involving the divestiture of the Companys Crafts Group and $0.5 million related to the settlement of an unrelated case. The Company paid the total settlements of $5.0 million in March 2009. There
were no additional charges or payments during the six months ended June 30, 2009.

Note 17. Subsequent Event

Cash Dividend Declared

On August 5, 2009, the Companys
Board of Directors declared a cash dividend of $0.07 per share of the Companys common stock, payable on or about September 2, 2009, to stockholders of record on August 17, 2009.

The Company has evaluated subsequent events through August 7, 2009, the date its condensed consolidated financial statements were issued via their inclusion in the
Companys periodic report on Form 10-Q for the Quarter Ended June 30, 2009.



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##### Table of Contents

|Item 2. | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|------- | -------------------------------------------------------------------------------------

Introduction

In this Form 10-Q, which we refer to as this Report the words PRIMEDIA,
Company, we, us and our mean PRIMEDIA Inc., including its subsidiaries, unless the context otherwise specifies or requires.

This document contains forward-looking statementsthat is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and
financial performance and often contain words such as expects, anticipates, intends, plans, believes, seeks or will. Forward-looking statements by their nature
address matters that are, to different degrees, uncertain. For us, particular uncertainties which could adversely or positively affect our future results include, among others: general economic trends and conditions and, in particular, related
adverse trends and conditions in the apartment leasing and new home sales sectors of the residential real estate industry; changes in technology and competition; the implementation and results of our ongoing strategic and cost-cutting initiatives;
the demand by customers for our premium services; expenses of or adverse results from litigation; increases in fuel and paper costs; the inability to maintain the New York Stock Exchanges continued listing standards for our common stock; and
numerous other matters of national, regional and local market scale, including those of a political, economic, business, competitive and regulatory nature. These uncertainties may cause our actual future results to be materially different than those
expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

The following discussion and analysis
summarizes our financial condition and results of operations during the three and six months ended June 30, 2009 and 2008 and should be read in conjunction with our unaudited condensed consolidated financial statements and notes thereto
included elsewhere in this Report.

Executive Summary

Our Business

We are an integrated media company that publishes and distributes advertising-supported print and online guides, primarily for
the apartment and other rental property sectors of the residential real estate industry. Our print and online guides are provided free of charge to end users. We distribute our print guides through our proprietary distribution network, DistribuTech.
Our principal digital assets include the websites associated with our print publications and Internet-only offerings, such as ApartmentGuide.com, Rentals.com, RentalHouses.com, NewHomeGuide.com and AmericanHomeGuide.com.

Fiscal 2009 Second Quarter Results

We had total revenue of $65.2
million, representing an $11.6 million year-over-year decrease, primarily due to a decrease in New Homes advertising revenue and distribution revenue. We incurred a loss from continuing operations of $(8.3) million, or $(0.19) per diluted common
share, for the quarter ended June 30, 2009, compared to income from continuing operations of $3.4 million, or $0.08 per diluted common share, for the quarter ended June 30, 3008. The change was primarily due to lower revenue of $11.6
million and an increase in provision for restructuring costs of $20.3 million, partially offset by a $10.7 million reduction in other costs and expenses, a $3.6 million gain on redemption of debt, a $0.5 million gain on sale of cost-method
investments and an additional income tax benefit of $5.3 million. Net income decreased by $13.7 million to $(11.8) million, or $(0.27) per diluted common share, due to the factors above as well as a $1.9 million increase in loss, net of tax from
discontinued operations, primarily related to a change in the estimated liability for office space related to a divested entity.

2009 Business Trends
and Outlook

During the remainder of 2009, we intend to continue to grow our customer count in our largest business, Apartment Guide, as we expand our
product offerings to appeal to new categories of advertisers. We will continue to increase our investment in search engine optimization and marketing over the prior year. We also intend to aggressively grow our Rentals.com business by focusing on
driving revenue growth and improving site engineering and performance, while increasing traffic, primarily through search engine optimization.

We
anticipate continued pressure on our New Homes and DistribuTech businesses during the remainder of 2009, with full year levels of percentage decline in revenue that could exceed those experienced during the second quarter of 2009 compared to the
same period in 2008. We remain focused on reducing costs for these businesses to offset expected revenue losses and managing our client relationships to best position us for opportunities as macroeconomic conditions improve. Over the past 12 months,
we have suspended 11 New Home Guide print publications and currently publish Guides in 21 markets. We may suspend publication of additional, less effective print publications as we manage the cost structure of this business to offset revenue losses,
and increase our focus on Internet offerings.



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##### Table of Contents

DistribuTech continues to be impacted by lower revenue from customers that publish free publications, particularly those
within the resale home, automobile sales and employment classifieds sectors, and are scaling back or ceasing operations or providing an Internet-only product. For the remainder of the year, we intend to continue to reduce the cost structure of this
business to offset, in part, revenue losses. Our overall goal is to create a more efficient distribution network for the longer term by streamlining the expense structure of this business through real estate consolidation, process automation and, as
is further discussed in Note 12 to the condensed consolidated financial statements contained elsewhere in this Report, optimizing the distribution footprint by eliminating less effective locations.

We now expect to reduce our annual expense base, which is comprised of cost of goods sold, marketing and selling, distribution and circulation, and general and
administrative expenses, by at least $20.0 million compared to 2008, an improvement of $5.0 million from the objective that we announced earlier this year. Managements Discussion and Analysis of our Costs and Expenses for the six months
ended June 30, 2009 compared to the six months ended June 30, 2008 includes more detail on numerous reductions in various cost and expense components.

Transition Plan

We completed the relocation of our corporate headquarters from New York to Norcross, Georgia during the second quarter of
2008. We continued to utilize certain of our New York based functions through the first half of 2008 and incurred their associated costs.

Results of
Operations

Three Months Ended June 30, 2009 Compared to Three Months Ended June 30, 2008

Consolidated Results

Revenue, Net



|                          |  |                            |        |                                 |   |        |                                 |   |         |   |  |       |   
|------------------------- |  | -------------------------- | ------ | ------------------------------- | - | ------ | ------------------------------- | - | ------- | - |  | ----- | --
|                          |  | Three Months EndedJune 30, |        | $ ChangeFavorable/(Unfavorable) |   |        | % ChangeFavorable/(Unfavorable) |  
|Revenue Component         |  | 2009                       |        | 2008                            |   |       
|                          |  | (Dollars in thousands)     |        |                                 |   |       
|Apartments                |  | $                          | 51,926 |                                 | $ | 52,440 |                                 | $ | (514    | ) |  | (1.0  | )%
|New Homes                 |  |                            | 4,633  |                                 |   | 10,536 |                                 |   | (5,903  | ) |  | (56.0 | ) 
|                          |  |                            |        |                                 |   |        |                                 |   |         |   |  |       |   
|Total advertising revenue |  |                            | 56,559 |                                 |   | 62,976 |                                 |   | (6,417  | ) |  | (10.2 | ) 
|Distribution              |  |                            | 8,647  |                                 |   | 13,818 |                                 |   | (5,171  | ) |  | (37.4 | ) 
|                          |  |                            |        |                                 |   |        |                                 |   |         |   |  |       |   
|Total revenue, net        |  | $                          | 65,206 |                                 | $ | 76,794 |                                 | $ | (11,588 | ) |  | (15.1 | ) 
|                          |  |                            |        |                                 |   |        |                                 |   |         |   |  |       |   

Apartments

Apartment Guide, ApartmentGuide.com, Rentals.com and RentalHouses.com, representing approximately 92% of advertising revenue during the three months ended June 30, 2009, experienced a decrease in revenue of 1.0% compared to the same
period in 2008, primarily due to a 4.1% decrease in revenue per community served, which was partially offset by a 3.8% increase in apartment communities served.

During the three months ended June 30, 2009, the number of communities served by Apartment Guide increased as a result of expanding our product offerings to appeal to new categories of advertisers that have not historically been part
of our customer base. Lower-priced offerings associated with this expansion, along with declines in premium advertising spending by our larger property management company advertisers, resulted in a decrease in revenue per community
served.

Generally, premium advertising spending by our larger property management company advertisers is driven by local market factors outside our
control, including occupancy rates and effective rent levels. For example, as occupancy rates increase beyond 95%, apartment communities tend to reduce their advertising spend because they require fewer prospective tenants. As occupancy rates
fall below 90%, apartment communities tend to cut back on all discretionary spending, including advertising. For these reasons,



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occupancy rates in excess of 95% or below 90% ordinarily result in a decrease in revenue per community served. However, the effects of occupancy rates can be
mitigated or exacerbated by effective rent levels, which are essentially average rent amounts after giving effect to free months of rent and other incentives.

During the second quarter of 2009, occupancy rates in Apartment Guide markets ranged from 85% to 99%, with an average of 92.1% in 2009, compared to 93.2% in 2008, and with the majority of markets experiencing occupancy levels between 89%
and 95%. On a national basis, we believe effective rents are down approximately 2% for the second quarter of 2009 compared to the same period in 2008.

Rentals.com revenue grew by 2.9% during the second quarter of 2009 compared to the same period in 2008. The growth in Rentals.com revenue was primarily due to an increase in customer listings, which resulted from growth in the number of
listings by property managers as well as new listings through the self-provisioning feature of the Rentals.com website, which we refer to as our Ad Store.

New Homes

The New Home Guide, NewHomeGuide.com and AmericanHomeGuides.com business, representing approximately 8% of
advertising revenue during the three months ended June 30, 2009, decreased 56.0% compared to the same period in 2008. The decrease in revenue was primarily due to a 44.8% decrease in new home communities served and a 20.7% decrease in revenue
per community served. These resulted from declines in standard and premium advertising spending by many new home builders, driven by continued weakness in the new home sales sector.

The difficult conditions for new home builders persisted in the second quarter of 2009, as the general macroeconomic environment, including higher unemployment rates and declining home prices across most of the
markets we serve, remained substantially unchanged from the first quarter of 2009. We believe pressure in this business will continue over the near term and remain challenging for the foreseeable future. Since June 30, 2008, we suspended 11
print publications that were considered less effective and, as of June 30, 2009, we published New Home Guides in 21 markets. We may suspend additional New Home Guide print publications. We continue to focus on Internet offerings across all
markets.

Distribution Revenue

Distribution revenue
decreased by 37.4% during the three months ended June 30, 2009 compared to the same period in 2008. We realized a 21.6% decrease in the number of pockets sold in our display racks and a 20.2% decrease in the average revenue per pocket due to
softness in demand as well as a reduction in the number of retail locations serviced due to restructuring. Our distribution revenue continues to be adversely impacted by the loss of business from publishers within the resale home, automobile sales
and employment classifieds sectors scaling back or ceasing operations or providing an Internet-only product.



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Costs and Expenses



|                                                                                          |  |                            |        |   |                                 |   |        |                                 |  |   |        |   |  |          |   
|----------------------------------------------------------------------------------------- |  | -------------------------- | ------ | - | ------------------------------- | - | ------ | ------------------------------- |  | - | ------ | - |  | -------- | --
|                                                                                          |  | Three Months EndedJune 30, |        |   | $ Change(Favorable)/Unfavorable |   |        | % Change(Favorable)/Unfavorable | 
|Costs and Expenses Component                                                              |  | 2009                       |        |   | 2008                            |   |        |                                
|                                                                                          |  | (Dollars in thousands)     |        |   |                                 |  
|Cost of goods sold (exclusive of depreciation and amortization of property and equipment) |  | $                          | 5,948  |   |                                 | $ | 8,267  |                                 |  | $ | (2,319 | ) |  | (28.1    | )%
|Marketing and selling                                                                     |  |                            | 20,198 |   |                                 |   | 19,459 |                                 |  |   | 739    |   |  | 3.8      |   
|Distribution and circulation                                                              |  |                            | 15,826 |   |                                 |   | 21,438 |                                 |  |   | (5,612 | ) |  | (26.2    | ) 
|General and administrative expenses                                                       |  |                            | 10,050 |   |                                 |   | 13,008 |                                 |  |   | (2,958 | ) |  | (22.7    | ) 
|Depreciation and amortization of property and equipment                                   |  |                            | 3,392  |   |                                 |   | 3,299  |                                 |  |   | 93     |   |  | 2.8      |   
|Amortization of intangible assets                                                         |  |                            | 617    |   |                                 |   | 652    |                                 |  |   | (35    | ) |  | (5.4     | ) 
|Provision for restructuring costs                                                         |  |                            | 21,509 |   |                                 |   | 1,200  |                                 |  |   | 20,309 |   |  | 1,692.4  |   
|Interest expense                                                                          |  |                            | 4,207  |   |                                 |   | 4,856  |                                 |  |   | (649   | ) |  | (13.4    | ) 
|Amortization of deferred financing costs                                                  |  |                            | 224    |   |                                 |   | 231    |                                 |  |   | (7     | ) |  | (3.0     | ) 
|Other income, net                                                                         |  |                            | (4,374 | ) |                                 |   | (357   | )                               |  |   | (4,017 | ) |  | (1,125.2 | ) 
|                                                                                          |  |                            |        |   |                                 |   |        |                                 |  |   |        |   |  |          |   
|                                                                                          |  |                            |        |  
|Total cost and expenses                                                                   |  | $                          | 77,597 |   |                                 | $ | 72,053 |                                 |  | $ | 5,544  |   |  | 7.7      |   
|                                                                                          |  |                            |        |   |                                 |   |        |                                 |  |   |        |   |  |          |   

The decrease in cost of goods sold was due to the reformatting of our printed guides, including reductions in
paper size and weight, as well as distribution optimization.

Our distribution and circulation costs decreased as a result of ongoing action with certain
of our retail display allowances (RDAs) since the third quarter of 2008. As is more fully discussed in Note 12 to the condensed consolidated financial statements, other of our RDAs are part of a restructuring charge we incurred in the
first half of 2009 related to actions we took to reduce our ongoing distribution costs, and we expect to incur additional restructuring charges related to RDAs throughout 2009.

General and administrative expenses declined, primarily due to decreases in corporate overhead of $0.4 million, resulting from the relocation of our headquarters from New York to Norcross; a $1.8 million reduction in
costs associated with the hiring of a new Chief Executive Officer (CEO) in 2008; and $2.2 million resulting from position eliminations, insurance premium reductions and lower facilities costs attributable to our cost-cutting initiatives.
These decreases were partially offset by additional legal fees of $1.2 million and an increase of $0.1 million in bad debt expense.

The provision for
restructuring costs increased due to an additional $20.6 million in RDA-related expenses for certain of our RDAs that were underperforming. The charge included the costs associated with discontinuing service to and vacating some locations covered
and determining to forego distribution rights in certain locations that are not currently being serviced. This was slightly offset by a $0.1 million reduction in charges related to vacated office space and $0.2 million reduction in severance
charges.

The change in interest expense is primarily related to principal reductions in long-term debt and overall lower interest rates, slightly offset
by additional interest on restructuring liabilities.

Other income, net increased due to a gain on the redemption of debt of $3.6 million and a gain on
sale of cost-method investments of $0.5 million.

Income Taxes

Our effective tax rate on income from continuing operations for the three months ended June 30, 2009 was (32.6)%, compared to 26.7% for the three months ended June 30, 2008.



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We have used our year-to-date effective tax rate to determine the appropriate amount of tax benefit to record for the
three months ended June 30, 2009. We did not use our estimated annual effective tax rate because we cannot reliably estimate our annual effective tax rate due to the effect that small changes to income would have on the annual effective tax
rate.

The total tax benefit from continuing operations for the three months ended June 30, 2009 was $(4.0) million, which was comprised of
approximately $(4.4) million federal and state tax income tax benefit recorded on pre-tax income from continuing operations, $0.1 million related to reserves for prior years uncertain tax positions, $0.2 million related to the reversal of
deferred tax assets for stock-based compensation that was distributed to the award recipients, and $0.1 million due to differences between income tax returns that were filed and estimates that were made at the time the tax provision was recorded.

Discontinued Operations

In accordance with generally
accepted accounting principles, we have classified the operating results of our divested entities as discontinued operations in the consolidated statement of operations for all periods presented.

During the first quarter of 2008, we sold certain assets and liabilities of PRIMEDIA Healthcare, resulting in a gain of $0.1 million, and shut down the remaining
operations, resulting in a loss of approximately $0.4 million.

In the fourth quarter of 2007, we classified the results of operations of our Auto Guides
division as discontinued operations due to our intent to dispose of the Auto Guides division. During the second quarter of 2008, we sold certain assets and liabilities related to our Auto Guides division, resulting in a gain of $1.3 million, net of
tax benefits, and shut down the remaining operations, resulting in a loss of approximately $0.8 million.

There was no revenue related to discontinued
operations for the three months ended June 30, 2009. Discontinued operations for the three months ended June 30, 2008 included revenue of $1.6 million. Loss before taxes for the three months ended June 30, 2009 and 2008 was $(3.5)
million and $(2.1) million, respectively, which excludes gain on sale of businesses. The gain on sale of business was $1.3 million for the three months ended June 30, 2008. There was no gain on sale of business for the three months ended
June 30, 2009.

In 2005, we sold substantially all of the assets of Workplace Learning for the assumption of ongoing liabilities, while retaining a
secondary liability as the assignor of the building and satellite time leases. Each month, our liability is reduced either by fulfilling our secondary liability as the assignor of the building lease or due to assignees or successor in
interests performance under the terms of the lease, which results in income for us. During the three months ended June 30, 2009 and 2008, as a result of the assignees or the successor in interests performance, we recorded $0.0
million and $0.7 million in income, respectively, which is included in discontinued operations.

In July 2007, we sold our Enthusiast Media
(PEM) segment. In connection with the sale, we entered into a sublease agreement with the buyer for office space where PEM was headquartered. On April 27, 2009, the buyer filed a petition for reorganization under Chapter 11 of the
U.S. Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware. In the bankruptcy proceedings, the sublease was rejected, a new sublease was entered into with the buyer at a reduced rate, and the buyer put certain of the
space back to us. As a result, during the second quarter of 2009, we recorded a charge of $2.7 million, which is included in discontinued operations, to adjust our remaining liability under our lease for all of the office space, to record brokerage
fees related to the new sublease and to write off certain amounts receivable from the buyer.

During the three months ended June 30, 2008, we
recognized a tax benefit of $0.5 million in discontinued operations, primarily as a result of our ability to carry back a projected 2008 net operating loss (NOL) against taxes paid on a portion of the 2007 gain on divestitures of certain
subsidiaries. The 2008 NOL arose primarily from the reversal of differences between the carrying value and tax basis in a group of PRIMEDIA Healthcare intangible assets triggered by the sale of those assets during the six months ended June 30,
2008.

During the three months ended June 30, 2009, we recognized a tax benefit of $0.1 million in discontinued operations, primarily as a result of
federal and state income tax benefit recorded on a pre-tax loss from discontinued operations.



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##### Table of Contents

Six Months Ended June 30, 2009 Compared to Six Months Ended June 30, 2008

Consolidated Results

Revenue, Net



|                          |  |                          |         |                                 |   |         |                                 |   |         |   |  |       |   
|------------------------- |  | ------------------------ | ------- | ------------------------------- | - | ------- | ------------------------------- | - | ------- | - |  | ----- | --
|                          |  | Six Months EndedJune 30, |         | $ ChangeFavorable/(Unfavorable) |   |         | % ChangeFavorable/(Unfavorable) |  
|Revenue Component         |  | 2009                     |         | 2008                            |   |        
|                          |  | (Dollars in thousands)   |         |                                 |   |        
|Apartments                |  | $                        | 103,935 |                                 | $ | 104,365 |                                 | $ | (430    | ) |  | (0.4  | )%
|New Homes                 |  |                          | 10,664  |                                 |   | 22,184  |                                 |   | (11,520 | ) |  | (51.9 | ) 
|                          |  |                          |         |                                 |   |         |                                 |   |         |   |  |       |   
|Total advertising revenue |  |                          | 114,599 |                                 |   | 126,549 |                                 |   | (11,950 | ) |  | (9.4  | ) 
|Distribution              |  |                          | 19,065  |                                 |   | 27,733  |                                 |   | (8,668  | ) |  | (31.3 | ) 
|                          |  |                          |         |                                 |   |         |                                 |   |         |   |  |       |   
|Total revenue, net        |  | $                        | 133,664 |                                 | $ | 154,282 |                                 | $ | (20,618 | ) |  | (13.4 | ) 
|                          |  |                          |         |                                 |   |         |                                 |   |         |   |  |       |   

Apartments

Apartment Guide, ApartmentGuide.com, Rentals.com and RentalHouses.com, representing approximately 91% of advertising revenue during the six months ended June 30, 2009, experienced a decrease in revenue of 0.4% compared to the same
period in 2008, primarily due to a 3.4% decrease in revenue per community served, which was partially offset by a 3.5% increase in apartment communities served.

During the six months ended June 30, 2009, the number of communities served by Apartment Guide increased as a result of expanding our product offerings to appeal to new categories of advertisers that have not historically been part of
our customer base. Lower-priced offerings associated with this expansion, along with declines in premium advertising spending by our larger property management company advertisers, resulted in a decrease in revenue per community served.

Generally, premium advertising spending by our larger property management company advertisers is driven by local market factors outside our control, including
occupancy rates and effective rent levels. For example, as occupancy rates increase beyond 95%, apartment communities tend to reduce their advertising spend because they require fewer prospective tenants. As occupancy rates fall below 90%,
apartment communities tend to cut back on all discretionary spending, including advertising. For these reasons, occupancy rates in excess of 95% or below 90% ordinarily result in a decrease in revenue per community served. However, the effects of
occupancy rates can be mitigated or exacerbated by effective rent levels, which are essentially average rent amounts after giving effect to free months of rent and other incentives.

During the first six months of 2009, occupancy rates in Apartment Guide markets ranged from 85% to 99%, with an average of 91.9%, compared to 93.0% during the first six months of 2008, and with the majority of markets
experiencing occupancy levels between 88% and 95%. On a national basis, we believe effective rents are down approximately 2% for the second quarter of 2009 compared to the same period in 2008.

Rentals.com revenue grew by 4.0% during the first six months of 2009 compared to the same period in 2008. The growth in Rentals.com revenue was primarily due to an
increase in customer listings, which resulted from growth in the number of listings by property managers as well as new listings through the Rentals.com Ad Store.

New Homes

The New Home Guide, NewHomeGuide.com and AmericanHomeGuides.com business, representing approximately 9% of advertising revenue
during the six months ended June 30, 2009, decreased 51.9% compared to the same period in 2008. The decrease in revenue was primarily due to a 41.4% decrease in new home communities served and an 18.5% decrease in revenue per community served.
These resulted from declines in standard and premium advertising spending by many new home builders, driven by continued weakness in the new home sales sector.



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The difficult conditions for new home builders persisted in the first six months of 2009, as the general macroeconomic
environment, including higher unemployment rates and declining home prices across most of the markets we serve, worsened during the first quarter and remained substantially unchanged during the second quarter. We believe pressure in this business
will continue over the near term and remain challenging for the foreseeable future. At June 30, 2008, we published 32 New Home Guide print publications. We subsequently suspended 11 print publications that were considered less effective and, as
of June 30, 2009, we published 21 New Home Guide print publications. We may suspend additional New Home Guide print publications. We continue to focus on Internet offerings across all markets.

Distribution Revenue

Distribution revenue decreased by 31.3% during
the six months ended June 30, 2009 compared to the same period in 2008. We realized a 16.2% decrease in the number of pockets sold in our display racks and an 18.0% decrease in the average revenue per pocket due to softness in demand as well as
a reduction in the number of retail locations serviced due to restructuring. Our distribution revenue continues to be adversely impacted by the loss of business from publishers within the resale home, automobile sales and employment classifieds
sectors scaling back or ceasing operations or providing an Internet-only product.

Costs and Expenses



|                                                                                          |  |                          |         |   |                                 |   |         |                                 |  |   |        |   |  |          |   
|----------------------------------------------------------------------------------------- |  | ------------------------ | ------- | - | ------------------------------- | - | ------- | ------------------------------- |  | - | ------ | - |  | -------- | --
|                                                                                          |  | Six Months EndedJune 30, |         |   | $ Change(Favorable)/Unfavorable |   |         | % Change(Favorable)/Unfavorable | 
|Costs and Expenses Component                                                              |  | 2009                     |         |   | 2008                            |   |         |                                
|                                                                                          |  | (Dollars in thousands)   |         |   |                                 |  
|Cost of goods sold (exclusive of depreciation and amortization of property and equipment) |  | $                        | 12,483  |   |                                 | $ | 17,011  |                                 |  | $ | (4,528 | ) |  | (26.6    | )%
|Marketing and selling                                                                     |  |                          | 40,511  |   |                                 |   | 39,617  |                                 |  |   | 894    |   |  | 2.3      |   
|Distribution and circulation                                                              |  |                          | 35,060  |   |                                 |   | 42,615  |                                 |  |   | (7,555 | ) |  | (17.7    | ) 
|General and administrative expenses                                                       |  |                          | 21,432  |   |                                 |   | 27,562  |                                 |  |   | (6,130 | ) |  | (22.2    | ) 
|Depreciation and amortization of property and equipment                                   |  |                          | 6,868   |   |                                 |   | 6,615   |                                 |  |   | 253    |   |  | 3.8      |   
|Amortization of intangible assets                                                         |  |                          | 1,236   |   |                                 |   | 1,407   |                                 |  |   | (171   | ) |  | (12.2    | ) 
|Provision for restructuring costs                                                         |  |                          | 25,798  |   |                                 |   | 1,696   |                                 |  |   | 24,102 |   |  | 1,421.1  |   
|Interest expense                                                                          |  |                          | 8,455   |   |                                 |   | 9,858   |                                 |  |   | (1,403 | ) |  | (14.2    | ) 
|Amortization of deferred financing costs                                                  |  |                          | 449     |   |                                 |   | 473     |                                 |  |   | (24    | ) |  | (5.1     | ) 
|Other income, net                                                                         |  |                          | (6,463  | ) |                                 |   | (529    | )                               |  |   | (5,934 | ) |  | (1,121.7 | ) 
|                                                                                          |  |                          |         |   |                                 |   |         |                                 |  |   |        |   |  |          |   
|                                                                                          |  |                          |         |  
|Total cost and expenses                                                                   |  | $                        | 145,829 |   |                                 | $ | 146,325 |                                 |  | $ | (496   | ) |  | (0.3     | ) 
|                                                                                          |  |                          |         |   |                                 |   |         |                                 |  |   |        |   |  |          |   

The decrease in cost of goods sold was due to the reformatting of our printed guides, including reductions in
paper size and weight, as well as distribution optimization.

Our distribution and circulation costs decreased as a result of ongoing actions with certain
of our RDAs since the third quarter of 2008. As is more fully discussed in Note 12 to the condensed consolidated financial statements, other of our RDAs are part of a restructuring charge we incurred in the first half of 2009 related to actions we
took to reduce our ongoing distribution costs, and we expect to incur additional restructuring charges related to RDAs throughout 2009.

General and
administrative expenses declined, primarily due to decreases in corporate overhead of $1.0 million, resulting from the relocation of our headquarters from New York to Norcross; a $1.8 million reduction in costs associated with the hiring of a new
CEO in 2008; a $0.1 million reduction in professional fees and legal expenses; and $4.6 million resulting from position eliminations, insurance premium reductions and lower facilities costs attributable to our cost-cutting initiatives. These
decreases were partially offset by an increase of $0.9 million in bad debt expense and an increase of $0.5 million in stock-based compensation.

The
provision for restructuring costs increased due to an additional $22.1 million in RDA-related expenses for certain of our RDAs that were underperforming. The charge included costs associated with the termination or modification of the agreements;
discontinuing service to and vacating some locations covered; and determining to forego distribution rights in certain locations that are not currently being serviced. There was also an increase of $2.4 million in charges related vacated office
space, from an additional six properties that were restructured in 2009 as part of the 2008 and 2009 plans versus prior year. This was partially offset by lower severance of $0.4 million.



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##### Table of Contents

The change in interest expense is primarily related to principal reductions in long-term debt and overall lower interest
rates, slightly offset by additional interest on restructuring liabilities.

Other income, net increased due to a gain on the redemption of debt of $3.6
million and a gain on sale of cost-method investments of $2.3 million.

Income Taxes

Our effective tax rate on income from continuing operations for the six months ended June 30, 2009 was (29.1)%, compared to 28.5% for the six months ended June 30, 2008.

We have used our year-to-date effective tax rate to determine the appropriate amount of tax benefit to record for the six months ended June 30, 2009. We did not use
our estimated annual effective tax rate because we cannot reliably estimate our annual effective tax rate due to the effect that small changes to income would have on the annual effective tax rate.

The total tax benefit from continuing operations for the six months ended June 30, 2009 was $(3.5) million, which was comprised of approximately $(4.3) million
federal and state tax income tax benefit recorded on pre-tax income from continuing operations, $0.3 million related to reserves for prior years uncertain tax positions, $0.4 million related to the reversal of deferred tax assets for
stock-based compensation that was distributed to the award recipients, and $0.1 million due to differences between income tax returns that were filed and estimates that were made at the time the tax provision was recorded.

Discontinued Operations

In accordance with generally accepted
accounting principles, we have classified the operating results of our divested entities as discontinued operations in the consolidated statement of operations for all periods presented.

During the first quarter of 2008, we sold certain assets and liabilities of PRIMEDIA Healthcare, resulting in a gain of $0.1 million, and shut down the remaining
operations, resulting in a loss of approximately $0.4 million.

In the fourth quarter of 2007, we classified the results of operations of our Auto Guides
division as discontinued operations due to our intent to dispose of the Auto Guides division. During the second quarter of 2008, we sold certain assets and liabilities related to our Auto Guides division, resulting in a gain of $1.3 million, net of
tax benefits, and shut down the remaining operations, resulting in a loss of approximately $0.8 million.

There was no revenue related to discontinued
operations for the six months ended June 30, 2009. Discontinued operations for the six months ended June 30, 2008 included revenue of $3.4 million. Loss before taxes for the six months ended June 30, 2009 and 2008 was $(3.0) million
and $(2.9) million, respectively, which excludes gain on sale of businesses. The gain on sale of businesses was $1.5 million for the six months ended June 30, 2008. There was no gain on sale of businesses for the six months ended June 30,
2009.

In 2005, we sold substantially all of the assets of Workplace Learning for the assumption of ongoing liabilities, while retaining a secondary
liability as the assignor of the building and satellite time leases. Each month, our liability is reduced either by fulfilling our secondary liability as the assignor of the building lease or due to the assignees or successor in
interests performance under the terms of the lease, which results in income for us. During the six months ended June 30, 2009 and 2008, as a result of the assignees or successor in interests performance, we recorded $0.0
million and $1.9 million in income, respectively, which is included in discontinued operations.

In July 2007, we sold our PEM segment. In connection with
the sale, we entered into a sublease agreement with the buyer for office space where PEM was headquartered. On April 27, 2009, the buyer filed a petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code in the United States
Bankruptcy Court for the District of Delaware. In the bankruptcy proceedings, the sublease was rejected, a new sublease was entered into with the buyer at a reduced rate, and the buyer put certain of the space back to us. As a result, during the
second quarter of 2009, we recorded a charge of $2.7 million, which is included in discontinued operations, to adjust our remaining liability under our lease for all of the office space, to record brokerage fees related to the new sublease and to
write off certain amounts receivable from the buyer.

During the six months ended June 30, 2008, we recognized a tax benefit of $12.5 million in
discontinued operations, primarily as a result of our ability to carry back a projected 2008 NOL against taxes paid on a portion of the 2007 gain on divestitures of certain subsidiaries. The 2008 NOL arose primarily from the reversal of differences
between the carrying value and tax basis in a group of PRIMEDIA Healthcare intangible assets triggered by the sale of those assets during the six months ended June 30, 2008.



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During the six months ended June 30, 2009, we recognized a tax benefit of $0.2 million in discontinued operations,
primarily as a result of recording an adjustment due to differences between income tax returns that were filed and estimates that were made at the time the tax provision was recorded.

Liquidity, Capital and Other Resources

During the first half of 2009, we reduced long-term debt by $15.4 million,
primarily through the redemption of $14.0 million in outstanding principal of our Term Loan B Facility, as well as $1.3 million in scheduled principal repayments. As of June 30, 2009, we had cash and cash equivalents and unused credit
facilities of $87.2 million.

In September 2008, we borrowed $13.2 million against our revolving credit facility. We repaid $8.8 million of the
amount outstanding in March 2009 and the remaining $4.4 million in June 2009. As is more fully explained under Financing Arrangements below, as of June 30, 2009, the remaining availability under our revolving credit facility is
approximately $85.2 million.

We have required debt repayments, including capital leases, of $3.0 million during the next 12 months. We believe our
liquidity, capital resources and cash flows from operations are sufficient to fund planned capital expenditures, working capital requirements, interest and principal payments on our debt, dividend payments, and other anticipated expenditures,
including obligations that may arise from our efforts to terminate or modify certain of our RDAs and redemptions of principal under our Term Loan B Facility and purchases of our common stock, if any, for the foreseeable future. We have no
significant required debt repayments until 2014.

Working Capital

Consolidated working capital, which includes current maturities of long-term debt, was $(13.2) million as of June 30, 2009, compared to $11.5 million as of December 31, 2008. The change was primarily
attributable to additional restructuring liabilities related to the restructuring of certain RDA. See Note 12 to the condensed consolidated financial statements.

Cash FlowSix Months Ended June 30, 2009 Compared to Six Months Ended June 30, 2008

Net cash provided by (used in) operating
activities was $5.0 million during the six months ended June 30, 2009 compared to $(14.7) million during the six months ended June 30, 2008. The increase in cash provided by operating activities was primarily due to the receipt of net
income tax refunds of $18.1 million, partially offset by payments related to the settlement of lawsuits of $5.0 million, restructuring payments, RDA payments as well as lower revenues during the first half of 2009. The difference is also
attributable to the $16.9 million in payments made for income taxes during the first half of 2008.

Cash Flows from Investing Activities

Our cash (used in) provided by investing activities is summarized as follows:



|                                                     |  |                           |        |   |      |   |        |          |  |   |         |  
|---------------------------------------------------- |  | ------------------------- | ------ | - | ---- | - | ------ | -------- |  | - | ------- | -
|                                                     |  | Six Months Ended June 30, |        |   |      |  
|                                                     |  | 2009                      |        |   | 2008 |   |        | $ Change | 
|                                                     |  | (Dollars in thousands)    |       
|Proceeds from sales of available for sale securities |  | $                         |       |   |      | $ | 15,425 |          |  | $ | (15,425 | )
|Payments for investments                             |  |                           |       |   |      |   | (14    | )        |  |   | 14      |  
|Proceeds from sale of cost-method investments        |  |                           | 2,260  |   |      |   |       |          |  |   | 2,260   |  
|Additions to property and equipment                  |  |                           | (4,539 | ) |      |   | (5,749 | )        |  |   | 1,210   |  
|Proceeds from sale of businesses                     |  |                           |       |   |      |   | 2,369  |          |  |   | (2,369  | )
|                                                     |  |                           |        |   |      |   |        |          |  |   |         |  
|Net cash (used in) provided by investing activities  |  | $                         | (2,279 | ) |      | $ | 12,031 |          |  | $ | (14,310 | )
|                                                     |  |                           |        |   |      |   |        |          |  |   |         |  

The change in net cash used in investing activities was primarily due to the proceeds from the sale of available
for sale securities and businesses during the six months ended June 30, 2008, partially offset by proceeds from the sale of cost-method investments and lower capital expenditures during the six months ended June 30, 2009.



30



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##### Table of Contents

Cash Flows from Financing Activities

Our cash used in financing activities is summarized as follows:



|                                                                                                             |  |                           |         |   |      |   |        |          |  |   |         |  
|------------------------------------------------------------------------------------------------------------ |  | ------------------------- | ------- | - | ---- | - | ------ | -------- |  | - | ------- | -
|                                                                                                             |  | Six Months Ended June 30, |         |   |      |  
|                                                                                                             |  | 2009                      |         |   | 2008 |   |        | $ Change | 
|                                                                                                             |  | (Dollars in thousands)    |        
|Payment of dividends on common stock                                                                         |  | $                         | (6,166  | ) |      | $ | (6,184 | )        |  | $ | 18      |  
|Net (repayments) borrowings under revolving credit facility                                                  |  |                           | (13,200 | ) |      |   | 5,000  |          |  |   | (18,200 | )
|Payments for deferred and other financing fees                                                               |  |                           | (503    | ) |      |   |       |          |  |   | (503    | )
|Payments for redemption of debt                                                                              |  |                           | (10,080 | ) |      |   | (2,679 | )        |  |   | (7,401  | )
|Repayments of borrowings under credit agreements                                                             |  |                           | (1,250  | ) |      |   | (1,250 | )        |  |   |        |  
|Capital lease payments                                                                                       |  |                           | (345    | ) |      |   | (160   | )        |  |   | (185    | )
|(Payments) proceeds related to issuances of common stock, net of value of shares withheld for employee taxes |  |                           | (175    | ) |      |   | 43     |          |  |   | (218    | )
|Repurchases of common stock                                                                                  |  |                           | (427    | ) |      |   |       |          |  |   | (427    | )
|                                                                                                             |  |                           |         |   |      |   |        |          |  |   |         |  
|Net cash used in financing activities                                                                        |  | $                         | (32,146 | ) |      | $ | (5,230 | )        |  | $ | (26,916 | )
|                                                                                                             |  |                           |         |   |      |   |        |          |  |   |         |  

The increase in net cash used in financing activities was primarily attributable to an increase in net repayments
under our revolving credit facility of $18.2 million, a $7.6 million increase in payments on long-term debt and $0.5 million in deferred and other financing fees.

Why We Use the Term Free Cash Flow

Free cash flow is defined as net cash provided by operating activities adjusted for additions to
property and equipment, net, exclusive of acquisitions, and capital lease payments.

We believe that the use of free cash flow enables our chief operating
decision maker, our President and CEO, to make decisions based on our cash resources. We also believe that free cash flow provides useful information to investors as it is considered to be an indicator of our liquidity, including our ability to
reduce debt and make strategic investments.

Free cash flow is not intended to represent cash flows from operating activities as determined in conformity
with generally accepted accounting principles. Free cash flow, as presented, may not be comparable to similarly titled measures reported by other companies since not all companies necessarily calculate free cash flow in an identical manner, and
therefore, it is not necessarily an accurate measure of comparison between companies.

The following table presents our free cash flow:

|                                                    |  |                          |        |   |      |   |         |  
|--------------------------------------------------- |  | ------------------------ | ------ | - | ---- | - | ------- | -
|                                                    |  | Six Months EndedJune 30, |       
|                                                    |  | 2009                     |        |   | 2008 |  
|                                                    |  | (Dollars in thousands)   |       
|Net cash provided by (used in) operating activities |  | $                        | 5,019  |   |      | $ | (14,711 | )
|Additions to property and equipment                 |  |                          | (4,539 | ) |      |   | (5,749  | )
|Capital lease payments                              |  |                          | (345   | ) |      |   | (160    | )
|                                                    |  |                          |        |   |      |   |         |  
|Free cash flow                                      |  | $                        | 135    |   |      | $ | (20,620 | )
|                                                    |  |                          |        |   |      |   |         |  

The improvement in free cash flow was primarily due to the settlement of post-Enthusiast Media sale obligations of
approximately $14.4 million in the first quarter of 2008. During the six months ended June 30, 2009, we received net income tax refunds of $18.1 million. This was partially offset by a payment of $5.0 million in legal settlements and overall
lower revenue during 2009. We invested $4.5 million in capital expenditures in the first half 2009, compared to $5.7 million in the first half of 2008. For purposes of calculating cash provided by or used in operating activities, discontinued
operations are included until sold or shut down; therefore, these discontinued operations did not contribute to operating activities for the full year in which the sale occurred.

Financing Arrangements

Bank Credit Facilities

Our bank credit facility provides for two loan facilities: (1) a revolving credit facility with aggregate commitments of $100.0 million (the Revolving Facility), which matures on August 1, 2013,
and (2) a Term Loan B credit facility (the Term Loan B Facility), which matures on August 1, 2014 (the Term Loan B Maturity Date).



31



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##### Table of Contents

Amounts borrowed under the Revolving Facility bear interest, at our option, at an annual rate of either the base rate
plus an applicable margin ranging from 0.625% to 1.00% or the eurodollar rate plus an applicable margin ranging from 1.625% to 2.00%. The interest rate on the Revolving Facility at June 30, 2009 was 2.52%. The Term Loan B Facility bears
interest, at our option, at an annual rate of either the base rate plus an applicable margin ranging from 1.00% to 1.25% or the eurodollar rate plus an applicable margin ranging from 2.00% to 2.25%. Approximately $225.0 million of the outstanding
balance of the Term Loan B Facility is based on the three-month eurodollar rate plus the applicable margin. The remaining $7.3 million outstanding balance is based on the one-month eurodollar rate plus the applicable margin. The weighted-average
interest rate on the Term Loan B Facility at June 30, 2009 was 2.84%.

On June 30, 2009, our bank credit facility was amended (the
Amendment). Among other things, the Amendment gives us the right, subject to the conditions set forth therein, to prepay or otherwise acquire with or for cash, on either a pro rata or non-pro rata basis, principal outstanding under the
Term Loan B Facility and held by lenders who consent to such prepayment or acquisition, at a discount to the par value of such principal at any time and from time to time on and after June 30, 2009 and on or prior to the second anniversary of
such date; provided that the aggregate amounts we expend in connection with all such prepayments or acquisitions do not exceed $35 million. All such principal prepaid or acquired will be retired and extinguished and deemed paid effective upon such
prepayment or acquisition.

The Amendment also memorializes the reduction of the Revolving Facility commitment of Lehman Commercial Paper Inc., a
subsidiary of Lehman Brothers Inc. (Lehman) to $0.0 million and, as a consequence thereof, the total capacity under the Revolving Facility has now been confirmed to have been reduced by $12.0 million to $88.0 million. We believed and
have previously disclosed that the total capacity under the Revolving Facility had been effectively reduced by $12.0 million as a result of bankruptcy proceedings related to Lehman Brothers Holdings Inc., the parent company of Lehman. The commitment
under the Revolving Facility for each other lender remains unchanged from each such lenders commitment immediately prior to such reduction. Additionally, effective June 30, 2009, Lehman ceased to be a co-documentation agent under the bank
credit facility.

In connection with the Amendment, we incurred approximately $0.5 million in modification fees, which were paid to the creditors and will
be expensed over the remaining term of the loan.

There are no scheduled commitment reductions under the Revolving Facility. The loan under the Term Loan B
Facility is subject to scheduled repayment in quarterly installments of $0.6 million payable on March 31, June 30, September 30 and December 31 of each year. The final quarterly installment is scheduled to be paid on
June 30, 2014, followed by a final repayment of $219.8 million on the Term Loan B Maturity Date. Additionally, through August 1, 2009, we were required to manage our interest rate risk arising from the Term Loan B Facility through the
utilization of derivative financial instruments in a notional amount equal to at least 35% of the Term Loan B Facility principal outstanding.

The bank
credit facilities consisted of the following as of June 30, 2009:



|                              |  |                        |        |   |            |   |          |       |  |   |          |  
|----------------------------- |  | ---------------------- | ------ | - | ---------- | - | -------- | ----- |  | - | -------- | -
|                              |  | RevolvingFacility      |        |   | TermLoan B |   |          | Total | 
|                              |  | (Dollars in thousands) |       
|Bank credit facilities        |  | $                      | 88,000 |   |            | $ | 232,250  |       |  | $ | 320,250  |  
|Borrowings outstanding        |  |                        |       |   |            |   | (232,250 | )     |  |   | (232,250 | )
|Letters of credit outstanding |  |                        | (2,837 | ) |            |   |         |       |  |   | (2,837   | )
|                              |  |                        |        |   |            |   |          |       |  |   |          |  
|Unused bank commitments       |  | $                      | 85,163 |   |            | $ |         |       |  | $ | 85,163   |  
|                              |  |                        |        |   |            |   |          |       |  |   |          |  

The weighted-average of our commitment fees under the bank credit facilities during the three months ended
June 30, 2009 was 0.35%.

The bank credit facilities agreement, among other things, limits our ability to change the nature of our businesses, incur
indebtedness, create liens, sell assets, engage in mergers, consolidations or transactions with affiliates, make investments in or loans to certain subsidiaries, issue guarantees and make certain restricted payments, including dividend payments on
or repurchases of our common stock.

Term Loan B Facility Redemption. On June 30, 2009, we redeemed $14.0 million in principal of our Term Loan
B Facility for $10.1 million. In connection with the redemption, we also wrote off $0.3 million in deferred financing fees, resulting in a net gain of $3.6 million, which is included in other income, net in the condensed consolidated statement of
operations.



32



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##### Table of Contents

Revolving Facility Borrowings. In September 2008, we borrowed $13.2 million against our Revolving Facility. We
repaid $8.8 million of the outstanding balance in March 2009 and the remaining $4.4 million in June 2009. In early July 2009, we borrowed $5.0 million against our Revolving Facility and repaid the entire amount borrowed in late July 2009.

Contractual Obligations

Our contractual obligations
as of June 30, 2009 are as follows:



|                                                          |  |                        |         |                        |   |           |  |               |        |  |   |         |  |   |       
|--------------------------------------------------------- |  | ---------------------- | ------- | ---------------------- | - | --------- |  | ------------- | ------ |  | - | ------- |  | - | ------
|Contractual Obligations                                   |  | Total                  |         | Payments Due by Period
|                                                          |  | Less than 1year        |         | 1-3 years              |   | 4-5 years |  | After 5 years
|                                                          |  | (Dollars in thousands)
|Long-term debt obligations, including current portion (1) |  | $                      | 232,250 |                        | $ | 2,500     |  | $             | 5,000  |  | $ | 224,750 |  | $ |      
|Capital lease obligations, including current portion      |  |                        | 833     |                        |   | 500       |  |               | 333    |  |   |        |  |   |      
|Interest on capital lease obligations                     |  |                        | 176     |                        |   | 138       |  |               | 38     |  |   |        |  |   |      
|Operating lease obligations (2)                           |  |                        | 116,059 |                        |   | 20,535    |  |               | 36,809 |  |   | 32,377  |  |   | 26,338
|Retail display allowances (3)                             |  |                        | 66,325  |                        |   | 35,823    |  |               | 18,108 |  |   | 12,394  |  |   |      
|Workplace Learning lease obligations (4)                  |  |                        | 9,702   |                        |   | 3,040     |  |               | 3,834  |  |   | 2,828   |  |   |      
|                                                          |  |                        |         |                        |   |           |  |               |        |  |   |         |  |   |       
|Total                                                     |  | $                      | 425,345 |                        | $ | 62,536    |  | $             | 64,122 |  | $ | 272,349 |  | $ | 26,338
|                                                          |  |                        |         |                        |   |           |  |               |        |  |   |         |  |   |       



|(1) | Interest related to our long-term debt obligations are variable in nature, and interest payments have been excluded from this table. The interest rate on these obligations resets
quarterly and had a weighted-average rate of 2.84% at June 30, 2009. See the discussion above under Bank Credit Facilities. Liabilities for interest rate swaps designated in cash flow hedging relationships against changes in the
benchmark interest rate of our long-term debt have also been excluded from this table because the quarterly fixed-rate payments due to the counterparty are settled net of the variable-rate payments due to us by the counterparty.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Future rental commitments for operating leases have not been reduced by minimum noncancelable sublease income aggregating $58.6 million as of June 30, 2009. Operating lease
obligations include restructuring liabilities.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Retail display allowances include restructuring liabilities.
|--- | ------------------------------------------------------------



|(4) | Amounts represent the present value of expected future net payments related to Workplace Learning and PEM office lease obligations. See Contingencies and Otherdiscussion
below for further detail.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The contractual obligations table above does not reflect any of our $85.6 million in unrecognized tax benefits at
June 30, 2009, which resulted in a recorded liability of $23.2 million that has been accrued in accordance with Financial Accounting Standards Board Interpretation No. 48, Accounting for Uncertainty in Income Taxes, an interpretation of
FASB Statement No. 109, because we are unable to determine when, or if, payment of these amounts will be made.

The bank credit facilities rank
senior in right of payment to all subordinated obligations which PRIMEDIA Inc. (a holding company) may incur.

We have no balance outstanding at
June 30, 2009 under our Revolving Facility, and we have other commitments in the form of letters of credit of $2.8 million aggregate face value, which expire on or before June 30, 2010.

A change in the rating of our debt instruments by outside rating agencies does not negatively impact our ability to use our available lines of credit or the borrowing
rate under our bank credit facilities. As of June 2009, our senior debt ratings from Moodys and Standard and Poors were Ba3 and B+, respectively.

We announced on August 6, 2009 that our Board of Directors had authorized a cash dividend of $0.07 per share of common stock, payable on or about September 2, 2009, to stockholders of record on August 17, 2009. We expect to
pay this dividend out of our existing cash balance. Additionally, we currently expect that we will continue to pay a regular quarterly dividend for the foreseeable future, at the discretion of our Board of Directors, dependent on factors, including
but not limited to, available cash, anticipated cash needs, overall financial and market conditions, future prospects for cash flow and such other factors as are deemed relevant by our Board of Directors.

Off Balance Sheet Arrangements

We have no variable interest entities
or off balance sheet debt, other than as related to operating leases in the ordinary course of business.



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##### Table of Contents

Covenant Compliance

Under the most restrictive covenants contained in our bank credit facilities agreement, the maximum allowable total leverage ratio, as defined in the agreement, is 5.25 to 1 and was approximately 3.0 to 1 at June 30, 2009.

Contingencies and Other

We are involved in lawsuits and claims,
both actual and potential, including some that we have asserted against others, in which substantial monetary damages are sought. See Note 16, Commitments and Contingencies, to the condensed consolidated financial statements in
Item 1 of this Report for a description of certain of these lawsuits and payments made in settlement of certain lawsuits. As discussed in Note 16, although the result of any future litigation of such lawsuits and claims is inherently
unpredictable, management believes that, in the aggregate, the outcome of all such lawsuits and claims will not have a material effect on our consolidated financial position or liquidity; however, any such outcome could be material to the results of
operations of any particular period in which costs, if any, are recognized.

As of and for the six months ended June 30, 2009, none of our officers or
directors have been granted loans by us, nor have we guaranteed any obligations of such persons.

In 2005, we sold substantially all of the assets of
Workplace Learning for the assumption of ongoing liabilities, while retaining a secondary liability as the assignor of the building and satellite time leases. We received a third-party guaranty of up to $10.0 million against those lease obligations
to reimburse us for lease payments made (the Guaranty). During 2006, we made payments on behalf of Workplace Learning pursuant to our secondary liability and recorded a liability for the fair value of the lease payments, net of
anticipated sublease income, related to our secondary liability on the lease payments. Furthermore, we determined that it was not probable that the third party would remit payment, as required under the Guaranty, and fully reserved the $10.0 million
receivable from the third party. We commenced a lawsuit to collect on the Guaranty, and on October 14, 2008, our motion for summary judgment against the third-party guarantor was granted unopposed. Thereafter, we obtained a judgment against the
third-party guarantor and had been taking steps to enforce that judgment when, on April 21, 2009, the third-party guarantor filed a petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court
for the Central District of California. That proceeding is at an early stage, and the ultimate outcome of the proceeding, including the full effect on our judgment, and recovery on the judgment, if any, against the third-party guarantor is
uncertain.

On October 19, 2008, the assignee of the building lease and a related entity filed petitions for reorganization under Chapter 11 of the
U.S. Bankruptcy Code in the United States Bankruptcy Court for the Eastern District of Texas. The ultimate outcome of the proceeding, including the full effect on our secondary liability as assignor of the building lease, and our recovery, if any,
on claims that the Company may have against the assignee, is uncertain.

Each month, our liability is reduced either by fulfilling our secondary liability
as the assignor of the building lease or due to the assignees or successor in interests performance under the terms of the lease, which results in income for us. Further changes in our recorded liability and discontinued operations could
result if it becomes necessary to change our assumptions about future sublease income. During the three months ended June 30, 2009 and 2008, as a result of the assignees or successor in interests performance, we recorded $0.0
million and $0.7 million in income, respectively, which is included in discontinued operations. During the six months ended June 30, 2009 and 2008, as a result of the assignees or successor in interests performance, we recorded $0.3
million and $1.9 million, respectively, in income, which is included in discontinued operations. As of June 30, 2009, we have recorded a total liability of $2.5 million in accrued expenses and other and $7.2 million in other non-current
liabilities for the fair value of the future lease payments, net of estimated sublease income, in the condensed consolidated balance sheet.

Critical
Accounting Policies and Estimates

There have been no changes in our Critical Accounting Polices and Estimates since December 31, 2008.

Recent Accounting Developments

See Note 1,
Summary of Significant Accounting Policies  Recent Accounting Pronouncements, to the condensed consolidated financial statements, contained elsewhere in this Report.



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##### Table of Contents

Seasonality

Our
operations are minimally seasonal in nature.



| |  |  | The majority of our advertising and distribution revenue is comprised of contracts with a duration of 12 months or longer.
| | - |  | --------------------------------------------------------------------------------------------------------------------------



| |  |  | We experience modest seasonality in our single-unit real estate listings as that business declines in the winter months. This business represents a relatively small
part of our total operations.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|Item 3. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|------- | ----------------------------------------------------------

Interest Rate Risk

We are exposed to the impact of changes in interest rates, primarily through our Term Loan B Facility, which is
variable-rate debt that had an outstanding balance of $232.3 million as of June 30, 2009. As part of our management of interest rate risk, we have designated derivative financial instruments in hedging relationships against the variability in
cash flows due to changes in the benchmark interest rate on our Term Loan B Facility. The table below shows the change in interest expense we estimate would occur over the next 12 months from 50 and 100 basis point increases and decreases in
interest rates based upon our current Term Loan B Facility balance and derivative financial instrument positions as of June 30, 2009. Such potential increases or decreases are based on certain simplifying assumptions, including a constant level
of debt and an immediate, across-the-board increase or decrease in the level of interest rates with no other subsequent changes for one year.



|                                       |  |                           |        |  
|-------------------------------------- |  | ------------------------- | ------ | -
|Interest Rate Change (in Basis Points) |  | Change in InterestExpense |       
|(Dollars in thousands)                 | 
|+100                                   |  | $                         | 1,188  |  
|+50                                    |  |                           | 594    |  
|-50                                    |  |                           | (594   | )
|-100                                   |  |                           | (1,188 | )

Credit Risk

Our hedging transactions using derivative financial instruments also involve certain additional risks, such as counterparty credit risk. The counterparties to our derivative financial instruments are major financial institutions and
securities dealers, which we believe are well capitalized with investment grade credit ratings and with which we may have other financial relationships. While we do not anticipate nonperformance by any counterparty, we are exposed to potential
credit losses in the event the counterparty fails to perform. Our exposure to credit risk in the event of default by a counterparty is the difference between the value of the contract and the current market price at the time of the default. There
can be no assurance that we will be able to adequately protect against the foregoing risks and will ultimately realize an economic benefit that exceeds the related expenses incurred in connection with engaging in such hedging strategies.



|Item 4. | CONTROLS AND PROCEDURES
|------- | -----------------------

We maintain disclosure controls and
procedures that are designed to ensure that information required to be disclosed by us in the reports we file or submit under the Securities Exchange Act of 1934 (the Exchange Act) is recorded, processed, summarized and reported within
the time periods specified in the Securities and Exchange Commissions rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer (principal executive officer) and
Chief Financial Officer (principal financial officer), to allow timely decisions regarding required disclosure. We have established a Disclosure Committee, consisting of certain members of management, to assist in this evaluation. The Disclosure
Committee meets on a regular quarterly basis and as needed.

Our management, including our Chief Executive Officer and Chief Financial Officer, evaluated
the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Exchange Act) as of June 30, 2009. Based on that evaluation, our Chief Executive Officer and Chief
Financial Officer concluded that, as of June 30, 2009, our disclosure controls and procedures were effective.

There was no change in internal control
over financial reporting during the quarter ended June 30, 2009 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting



35



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##### Table of Contents

PART II. OTHER INFORMATION



|Item 1A. | RISK FACTORS
|-------- | ------------

There have been no material changes to the
Companys risk factors during the six months ended June 30, 2009.



|Item 2. | UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
|------- | ------------------------------------------------------------

Issuer Purchases of Equity Securities

On December 4, 2008, our Board of Directors authorized a program (the Repurchase
Program) to repurchase up to $5.0 million of our common stock over the following 12 months. Under the terms of the Repurchase Program, we may repurchase shares in open market purchases or through privately negotiated transactions. We expect to
use cash on hand to fund repurchases of our common stock. As of December 31, 2008, we had not repurchased any shares under the Repurchase Program. During the three months ended March 31, 2009, we repurchased 0.2 million shares of our
common stock for approximately $0.4 million at a weighted-average price (including brokerage commissions) of $1.79 per share. We did not repurchase shares of our common stock during the three months ended June 30, 2009. The reacquired shares
have been designated as treasury shares. As of June 30, 2009, we had $4.6 million available under the Repurchase Program for further share repurchases, which we may make.



|Item 4. | SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
|------- | ---------------------------------------------------



| | a) | The Annual Meeting of Stockholders was held May 20, 2009. As of the April 6, 2009 record date for the meeting, there were 44,047,951 shares issued and outstanding and
entitled to vote. At the meeting, 41,823,743 shares were present in person or by proxy, constituting approximately 95.20% of the shares entitled to vote.
| | -- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | b) | At the meeting, directors David A. Bell, Beverly C. Chell, Daniel T. Ciporin, Meyer Feldberg, Perry Golkin, H. John Greeniaus, Dean B. Nelson, Kevin J. Smith, Charles J. Stubbs and
Thomas C. Uger were elected.
| | -- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | c) | Set forth below is a description of the items that were voted upon at the meeting and the number of votes cast for, against or withheld, plus abstentions and broker non-votes, as
applicable, as to each such matter and director.
| | -- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Election of Directors

Nine directors were elected at the meeting, and the shares voted and withheld for each director are as follows:



|                  |  |                            |  |                          
|----------------- |  | -------------------------- |  | -------------------------
|                  |  | Number of Shares Voted For |  | Number of Shares Withheld
|David A. Bell     |  | 41,110,895                 |  | 712,848                  
|Beverly C. Chell  |  | 33,393,172                 |  | 8,430,571                
|Daniel T. Ciporin |  | 41,113,199                 |  | 710,544                  
|Meyer Feldberg    |  | 40,801,945                 |  | 1,021,798                
|Perry Golkin      |  | 34,492,180                 |  | 7,331,563                
|H. John Greeniaus |  | 40,175,718                 |  | 1,648,025                
|Dean B. Nelson    |  | 36,248,115                 |  | 5,575,628                
|Kevin J. Smith    |  | 41,114,260                 |  | 709,483                  
|Charles J. Stubbs |  | 36,248,078                 |  | 5,575,665                
|Thomas C. Uger    |  | 34,493,190                 |  | 7,330,553                

Approval of Independent Auditors

The approval of Deloitte & Touche LLP as independent auditors for the Company for the fiscal year ending December 31, 2009 was ratified with 39,469,336 votes for, 2,286,399 votes against and 68,008 votes
abstaining.



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##### Table of Contents

|Item 6. | EXHIBITS
|------- | --------

(a)



|              |  |                                                                                                                                               
|------------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------
|ExhibitNumber |  | Description                                                                                                                                   
|              | 
|31.1          |  | Certification by Charles J. Stubbs Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002(*)                                               
|              | 
|31.2          |  | Certification by Kim R. Payne Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002(*)                                                    
|              | 
|32.1          |  | Certification by Charles J. Stubbs Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002(*)
|              | 
|32.2          |  | Certification by Kim R. Payne Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002(*)     



|(*) | Filed herewith.
|--- | ---------------



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##### Table of Contents

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



|                     |  |                                                  
|-------------------- |  | -------------------------------------------------
|                     |  | PRIMEDIA Inc.                                    
|                     |  | (Registrant)                                     
|                     | 
|Date: August 7, 2009 |  | /s/ CHARLES J. STUBBS                            
|                     |  | (Charles J. Stubbs)                              
|                     |  | President and Chief Executive Officer            
|                     |  | (Principal Executive Officer)                    
|                     | 
|Date: August 7, 2009 |  | /s/ KIM R. PAYNE                                 
|                     |  | (Kim R. Payne)                                   
|                     |  | Senior Vice President and Chief Financial Officer
|                     |  | (Principal Financial Officer)                    



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