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NOT FOR PUBLICATION 

UNITED STATES DISTRICT COURT 

DISTRICT OF NEW JERSEY

 

 : 

ROBERT WORTHINGTON, :

on Behalf of Himself : 

and all Others Similarly Situated, : 

 : 

 Plaintiff, : 

 : Civil Action No.: 11-2793 (ES) 

 v. : 

 : OPINION 

BAYER HEALTHCARE, LLC : 

 : 

 Defendant. : 

 : 

 : 

DINO RIKOS, :

on Behalf of Himself : 

and all Others Similarly Situated, : 

 : 

 Plaintiff, : 

 : Civil Action No.: 11-3017 (ES) 

 v. : 

 : 

BAYER HEALTHCARE, LLC : 

 : 

 Defendant. : 

 : 

 : 

TROY YUNCKER, :

on Behalf of Himself : 

and all Others Similarly Situated, : 

 : 

 Plaintiff, : 

 : Civil Action No.: 11-3299 (ES) 

 v. : 

 : 

BAYER HEALTHCARE, LLC : 

 : 

 Defendant. : 

 : 

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SALAS, DISTRICT JUDGE

I. Introduction

 Pending before this Court are Bayer Healthcare, LLC’s (“Defendant” or “Bayer”) three 

motions to dismiss complaints brought in three separate actions by three different plaintiffs 

(collectively, “Plaintiffs”). The three complaints were brought by: Robert Worthington 

(“Worthington”), (D.E. 1 (11-2793), the “Worthington Compl.”); Dino Rikos (“Rikos”), (D.E. 1 

(11-3017), the “Rikos Compl.”); and Troy Yuncker, (D.E. 1 (11-3299), the “Yuncker Compl.”). 

The Court has considered the parties’ submissions related to the following motions to dismiss by 

Bayer, and will decide them without oral argument under Fed. R. Civ. P. 78: Bayer’s motion to 

dismiss the Worthington Complaint, (D.E. 14-1 (11-2793), “Bayer’s Worthington Moving Br.”); 

Bayer’s motion to dismiss the Rikos Complaint, (D.E. 13-1 (11-3017), “Bayer’s Rikos Moving 

Br.”); and Bayer’s motion to dismiss the Yuncker Complaint, (D.E. 4-1 (11-3299), “Bayer’s 

Yuncker Moving Br.”). For the following reasons, the Court GRANTS all three of Bayer’s 

motions to dismiss on first-filed grounds. 

II. Factual and Procedural Background

Because the critical issue before the Court relates to a previously filed complaint in the 

Southern District of California on April 22, 2011 by Diana Stanley (“Stanley” or the “California 

Plaintiff”), the Court begins its statement of the facts with a discussion of that suit, Stanley v. 

Bayer Healthcare, LLC, No. 11-862 (S.D. Cal filed Apr. 22, 2011). In her Complaint (“Stanley 

Compl.”, Ex. A to the Declaration of Lorna A. Dotro, Esq. in support of motion to dismiss), 

Stanley alleges that, “[t]hrough an extensive and comprehensive nationwide marketing 

campaign, Bayer claims that [Phillips Colon Health, Probiotics+Fiber and Probiotics Caps] help 

‘support’ consumers’ health benefits that other products cannot.” (Stanley Compl. ¶ 4 attached 

as Ex. A to D.E. 15). She also alleges that “Bayer fails to support this advertising message” with 

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scientific support, (id. ¶ 13), and therefore, “Bayer’s representations are false, misleading and 

reasonably likely to deceive the public.” (Stanley Compl. ¶ 5). Stanley seeks certification of a 

class consisting of “[a]ll person who purchased in the United States Phillips Colon Health® 

supplement, Caps or Probiotics+Fiber.” (Id. ¶ 56). Stanley alleges violations of the California 

Consumers Legal Remedies Act, Civil Code § 1750 et seq., (Count I); unlawful business acts and 

practices in violation of California Business and Professions Code § 17200 et seq., (Count II); 

breach of express warranty, (Count III); and money had and received, money paid, and unjust 

enrichment, (Count IV). Stanley seeks class certification, damages, restitution, disgorgement, 

declaratory relief, and injunctive relief. (Id. ¶ 90(a)-(g)). 

On May 16, 2011, the Worthington Complaint was filed in the District of New Jersey 

before Judge Salas. It was the first of the three separately-filed suits brought before Judge Salas 

against Bayer between May 16 and June 8 of 2011. Worthington, an Alabama resident, 

(Worthington Compl. ¶ 11), alleges, “Bayer began marketing Phillips’ Colon Health Probiotic 

Caps in October 2008 and Phillips’ Colon Health Probiotic+Fiber in June 2009.” (Id. ¶ 3). 

Worthington continues, “[t]hrough its advertising and labeling, Bayer claims that Phillips’ Colon 

Health provides ‘OVERALL DIGESTIVE HEALTH’ and ‘helps defend against’ ‘constipation, 

diarrhea, [and] gas and bloating’ because they contain ‘3 strains of good bacteria.’” (Id. ¶ 2). 

“In truth,” Worthington alleges, “the ingredient matrix found in Phillips’ Colon Health has never 

been tested, clinically or otherwise, and Bayer has no basis to make these claims,” (id. ¶ 4), and 

therefore, “Bayer’s deceptive advertising and marketing campaign is designed to cause and has 

caused consumers to buy Phillips’ Colon Health.” (Id. ¶ 7). Worthington defines the proposed 

class as, “[a]ll persons in the United States who purchased Phillips’ Colon Health products.” 

(Id. ¶ 49). Based on these core allegations, Worthington alleges the following claims: violations 

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of the New Jersey Consumer Fraud Act (“NJCFA”), N.J.S.A. § 56:8-1 et seq., (Count I); breach 

of implied warranty of merchantability, (Count II); and unjust enrichment (Count III). 

Worthington seeks certification of a nationwide class, injunctive relief, compensatory damages, 

exemplary damages, restitution, and disgorgement. (Worthington Compl. ¶ 49, 82(A)-(I)). 

On May 25, 2011, the Rikos Complaint was filed before Judge Salas. In that Complaint, 

Rikos, an Illinois citizen, (Rikos Compl. ¶ 11), makes allegations nearly identical to those in the 

Worthington Complaint with respect to Bayer’s marketing of Phillips’ Colon Health Probiotic 

Caps and Phillips’ Colon Health Probiotic+Fiber, (id. ¶ 3), Bayer’s claims that the products will 

provide overall digestive health, (id. ¶ 2), and that Bayer has not supported its claims 

scientifically. (Id. ¶ 4). As a consequence, “Bayer’s deceptive advertising and marketing 

campaign is designed to cause and has caused consumers to buy Phillips’ Colon Health.” 

(Id. ¶ 7). Rikos defines the proposed class as, “[a]ll persons who purchased Phillips’ Colon 

Health until the date notice is disseminated.” (Id. ¶ 41). Rikos alleges the following Counts: 

violations of the NJCFA, (Count I); violations of California’s Consumer Legal Remedies Act, 

(Count II), violations of California Business & Professions Code, (Count III); violations of 

Illinois’ Consumer Fraud Act, (Count IV); breach of implied warranty of merchantability, (Count 

V); and unjust enrichment, (Count VI). Rikos seeks certification of a nationwide class, 

certification of a California subclass, damages, restitution, disgorgement, declaratory relief, and 

injunctive relief. (Id. ¶ 41, 97(A)-(H)). 

Shortly after the filing of the Worthington and Rikos Complaints, on June 8, 2011, the 

Yuncker Complaint was also filed before Judge Salas. In that Complaint, Yuncker, an Illinois 

citizen, (Yuncker Compl. ¶ 11), makes allegations nearly identical to those in the Worthington 

and Rikos Complaints with respect to Bayer’s marketing of Phillips’ Colon Health Probiotic 

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Caps and Phillips’ Colon Health Probiotic+Fiber, (id. ¶ 3), Bayer’s claims that the products will 

provide overall digestive health, (id. ¶ 2), and that Bayer has not supported its claims 

scientifically. (Id. ¶ 4). Yuncker claims, “Bayer’s advertising and marketing campaign is 

designed to cause consumers to buy Phillips’ Colon Health as a result of this deceptive 

message.” (Id. ¶ 7). Yuncker defines the proposed class as, “[a]ll persons in the United States 

who purchased Phillips’ Colon Health products.” (Id. ¶ 49). Yuncker alleges the following 

Counts: violations of the NJCFA, (Count I); breach of the implied warranty of merchantability, 

(Count II); unjust enrichment, (Count III); and violations of the Illinois Counsel Fraud Act, 

(Count IV). Yuncker seeks certification of a nationwide class, certification of an Illinois 

subclass, injunctive relief, compensatory damages, exemplary damages, restitution, and 

disgorgement. (Id. ¶ 93(A)-(I)). 

Bayer’s primary argument for dismissal is that the earlier-filed Stanley Complaint bars 

the later-filed Worthington, Rikos, and Yuncker Complaints because Stanley and the Plaintiffs 

“filed suit complaining of the same conduct by the same defendant, on behalf of the same 

proposed class of consumers, and seeking the same relief pursuant to the same or analogous 

causes of action.” (Bayer’s Worthington Moving Br. at 4).1 Plaintiffs argue, “[t]he first-filed 

rule does not apply . . . because neither the parties in the different actions nor the claims are the 

 

1

 For purposes of clarity, the Court’s default citation will be to Bayer’s Worthington Moving Brief, which, with 

respect to the first-filed arguments based on the Stanley Complaint, is almost exactly the same as Bayer’s moving 

briefs against Rikos and Yuncker. Where there are differences in the briefs, the Court will note them. Additionally, 

the Court notes that the Plaintiffs submitted a combined opposition brief and Bayer submitted a combined reply brief 

in all three cases. The Court appreciates not only the quality of the briefs by all of the parties, but also their concise, 

consolidated nature. 

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same,” and “as a result, Bayer’s motion to dismiss based upon the first-filed rule should be 

denied.2

 (Plaintiffs’ Combined Opp. Brief at 3). 

III. Legal Standard: The First-Filed Rule

The Third Circuit Court of Appeals has adopted the first-filed rule, which states that “in 

all cases of federal concurrent jurisdiction, the court which first has possession of the subject 

must decide it.” E.E.O.C. v. Univ. of Phila., 850 F.2d 969, 971 (3d Cir. 1988) (quoting Crosley 

Corp. v. Hazeltine Corp., 122 F.2d 925, 929 (3d Cir. 1941)). In determining the applicability of 

the first-filed rule, courts in the Third Circuit examine the chronology of the actions in addition 

to the overlapping subject matter, issues, claims, and parties. See Catanese v. Unilever, 774 F. 

Supp. 2d 684, 687-89 (D.N.J. 2011); Abushalieh v. Am. Eagle Express, Inc., 716 F. Supp. 2d 

361, 365-66 (D.N.J. 2010). The rule “encourages sound judicial administration and promotes 

comity among federal courts of equal rank.” E.E.O.C, 850 F.2d at 971. The first-filed rule’s 

primary purpose is to “avoid burdening the federal judiciary and to prevent the judicial 

embarrassment of conflicting judgments.” Id. at 977 (citation omitted). “Although exceptions to 

the rule are rare, it is not a ‘rigid or inflexible rule to be mechanically applied’ because it is 

grounded in principles of equity.” Catanese, 774 F. Supp. 2d at 687 (citing E.E.O.C., 850 F.2d 

at 976-77 and quoting Pacesetter Sys., Inc. v. Medtronic, Inc., 678 F.2d 93, 95 (9th Cir. 1982)). 

Accordingly, the Third Circuit has recognized the following exceptions to the first-filed rule: bad 

faith, forum shopping, greater development of the second-filed action, and anticipatory suits filed 

by parties in one forum to preclude imminently filed suits in another forum (i.e., gamesmanship). 

See E.E.O.C., 850 F.2d at 976; Catanese, 774 F. Supp. 2d at 687. 

 

2

 Because the Court finds that the first-filed rule applies, the Court does not reach Bayer’s additional arguments for 

dismissal under Rules 12(b)(6) and 9(b). The Court also does not reach Bayer’s claim-specific arguments as to why 

the Plaintiffs’ unjust enrichment and implied warranty of merchantability claims should fail. 

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Where the Court finds that the first-filed rule applies, and that none of the exceptions 

apply, the first-filed rule “direct[s] courts to transfer, stay or dismiss an action . . . .” Nature’s 

Benefit, Inc. v. NFI, No. 06-4836, 2007 WL 2462625, at *3 (D.N.J. Aug. 27, 2007). The Court 

may only reach one of these results after considering “fundamental fairness,” which “dictates the 

need for fashioning a flexible response to the issue of concurrent jurisdiction.” E.E.O.C., 850 

F.2d at 977 (quotation omitted). 

IV. Discussion

A. The First-Filed Rule

The Court finds that the first-filed rule applies to the Worthington, Rikos, and Yuncker 

Complaints, because, as compared to the first-filed Stanley Complaint, the Worthington, Rikos, 

and Yuncker complaints meet the chronology requirement, in addition to having sufficient 

identities of subject matter, issues, claims, and parties. The Court addresses each of these factors 

in turn. 

1. Chronology

As to chronology, “the Third Circuit has held that the policy reasons underlying the firstfiled rule are ‘just as valid when applied to the situation where one suit precedes the other by a 

day as they are in a case where a year intervenes between the suits.’” Catanese, 774 F. Supp. 2d 

at 688-89 (quoting Crosley Corp. v. Westinghouse Elec. & Mfg. Co., 130 F.2d 474, 475 (3d Cir. 

1942)). Here, the circumstances easily meet the chronology requirement. The Stanley 

Complaint was filed April 22, 2011, before the May 16, 2011 Worthington Complaint, the May 

25, 2011 Rikos Complaint, and the June 8, 2011 Yuncker Complaint. 

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2. Subject Matter and Issues

The Court finds that the Worthington, Rikos, and Yuncker Complaints are 

overwhelmingly similar to the first-filed Stanley Complaint. “[T]he most important 

consideration in a first-filed rule analysis is overlapping subject matter.” Catanese, 774 F. Supp. 

2d at 687; Ivy Dry, Inc. v. Zanfel Labs, Inc., No. 08-4942, 2009 WL 1851028, at *5 (D.N.J. June 

24, 2009) (“[A] plain reading of the Third Circuit’s opinion in E.E.O.C. strongly suggests that 

whether the cases share subject matter is more important than the absolute identity of the 

parties.” (quoting E.E.O.C., 850 F.2d at 971)). Bayer argues that the Complaints involve “the 

same conduct by the same Defendant, on behalf of the same proposed class of consumers, and 

seeking the same relief for the same or analogous causes of action.” (Bayer’s Worthington 

Moving Br. at 9). The Court agrees. 

All four Complaints—Stanley, Worthington, Rikos, and Yuncker—contain allegations 

against the same products, Phillips Colon Health Probiotics+Fiber and Phillips Colon Health 

Probiotic Caps produced by Bayer. (Compare Stanley Compl. ¶ 21, with Worthington 

Compl. ¶ 23, Rikos Compl. ¶ 22, and Yuncker Compl. ¶ 23). The core allegation in all four 

Complaints is that, although Bayer claims that the products improve “OVERALL DIGESTIVE 

HEALTH,” the claim is not scientifically supported. (Compare Stanley Compl. ¶¶ 5, 27, with 

Worthington Compl. ¶¶ 2, 7, Rikos Compl. ¶¶ 2, 4, and Yuncker Compl. ¶¶ 2, 4). The 

Complaints all cite, as examples of Bayer’s alleged false and misleading advertising, the 

products’ labels and the labels’ claims of helping to defend against occasional “constipation, 

diarrhea, and gas and bloating.” (Compare Stanley Compl. ¶¶ 24-27, with Worthington Compl. 

¶¶ 20-24, Rikos Compl. ¶¶ 19-23, and Yuncker Compl. ¶¶ 20-24). The Complaints all cite the 

Frequently Asked Questions on Bayer’s website, www.phillipsrelief.com, as examples of 

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Bayer’s false claims regarding its Phillips Colon Health products. (Compare Stanley Compl. ¶ 

28, with Worthington Compl. ¶ 27, Rikos Compl. ¶ 26, and Yuncker Compl. ¶ 27). Each 

Complaint alleges that Bayer’s false and deceptive message is conveyed in its television 

commercials. (Compare Stanley Compl. ¶ 31, with Worthington Compl. ¶ 26 (explicitly 

referencing “the colon lady” commercial), Rikos Compl. ¶ 25 (same), and Yuncker Compl. ¶ 26 

(same)). 

Similarly, all four Complaints allege that Bayer has no scientific basis for its claims 

related to the digestive health properties of its Phillips products. (Compare Stanley Compl. ¶ 37 

(“Despite a complete lack of scientific or clinical data to support its claims, Bayer disregards 

accurate advertising in the interest of maximizing profits and charging consumers a premium for 

its health supplement products.”), with Worthington Compl. ¶ (“There are no studies that provide 

substantiation, clinical or otherwise, for Phillips’ Colon Health’s digestive health and immune 

system claims.”), Rikos Compl. ¶ 28 (same), and Yuncker Compl. ¶ 29 (same)). Additionally, 

the Complaints all attack the validity of Bayer’s claims in a similar fashion, by alleging the 

existence of efficacy standards set forth by the Food and Agriculture Organization of the United 

Nations and the World Health Organization (“FAO/WHO”), (compare Stanley Compl. ¶ 49 

(citing a 2002 report by a joint working group of the FAO/WHO setting forth an efficacy 

substantiation standard), with Worthington Compl. ¶ 31 (citing the same 2002 working group 

and the same efficacy standard), Rikos Compl. ¶ 30 (same), and Yuncker Compl. ¶ 31 (same)), 

and then claiming that any studies performed by Bayer fell below those standards. (Compare 

Stanley Compl. ¶ 48 (explaining that “in vitro and animal testing form the basis for a majority of 

the claims of health benefit of products like Bayer’s Phillips Colon Health,” and noting how such 

tests fall below the standards set forth by the FAO/WHO), with Worthington Compl. ¶ 32 (citing 

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the insufficiency of in vitro data), Rikos Compl. ¶ 30 (same), and Yuncker Compl. ¶ 32 (same)). 

Even more specifically, all four Complaints allege findings that lactobacillus gasseri, 

bifidobacterium bifidum, and bifidobacterium longum—the three bacterial strains Bayer uses in 

its Phillips products—do not improve immune health. (Compare Stanley Compl. ¶¶ 6, 7, 45, 

with Worthington Compl. ¶¶ 36, 38-40, Rikos Compl. ¶¶ 33-37 and Yuncker Compl. ¶¶ 36-39). 

Accordingly, the Court finds that the first-filed Stanley Complaint bears a striking resemblance 

to the subject matter and issues in the later-filed Worthington, Rikos, and Yuncker Complaints. 

3. Claims3

Bayer argues that, as compared to the Stanley Complaint, the Complaints of 

Worthington, Rikos, and Yuncker “seek[] the same relief for the same or analogous causes of 

action.” (Bayer’s Worthington Moving Br. at 9). In opposition, Worthington, Rikos, and 

Yuncker argue, “while there is some overlap among the claims asserted and the relief sought in 

the different cases, the different cases do assert different claims, based upon different theories.” 

(Plaintiffs’ Combined Opp. Br. at 7). Plaintiffs focus on the fact that the Plaintiffs advance 

claims under different state laws, and that “[a] decision, for example, on the merits of the 

California plaintiff’s California Consumers Legal Remedies Act claim, or whether a certified 

class should proceed on that claim, is a different question, and would not be binding on the New 

 

3

 At the outset of its discussion of claims, parties, and classes, the Court notes that it is aware of precedent in the 

non-class context holding that the first-filed rule must be interpreted narrowly, applying only where the proceedings 

are “truly duplicative.” See Complaint of Bankers Trust Co. v. Chatterjee, 636 F.2d 37, 40 (3d Cir. 1980) (rejecting 

application of the first-filed rule where non-class plaintiff’s theories would be subject to different legal standards—

“general admiralty principles” for a limitation claim, versus the traditional tort principles for a legal malpractice 

claim—and where different burdens of proof would apply); Kedia v. Jamal, No. 06-6054, 2007 WL 1239202, at *3 

(D.N.J. Apr. 25, 2007) (rejecting application of the first-filed rule where non-class plaintiff did not meet the 

“identity of parties” because he was only “indirectly implicated” in the first-filed action). Here, however, in the 

putative class context, requiring an exact identity among the parties and claims would make it so the first-filed rule 

would never apply, undercutting its purpose of judicial efficiency. See Catanese, 774 F. Supp. 2d at 689 (“[I]n a 

class action situation such as this, it would be impossible for the claims to overlap exactly where the actions are 

brought in different states, and the purpose of the rule would be defeated.”). 

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Jersey plaintiffs as to the merits of their New Jersey Consumer Fraud claim or whether a certified 

class should proceed on that claim.” (Plaintiffs’ Combined Opp. Br. at 7). 

 “For the first-to-file rule to apply, the subject matter of the two cases must ‘substantially 

overlap.’” Crestron Elecs., Inc. v. Lutron Elecs. Co., Inc., No. 10-860, 2010 WL 3035223, at *2 

(D.N.J. Aug. 3, 2010) (quoting Siemens Fin. Servs. v. Open Advantage M.R.I. II L.P., No. 07-

1229, 2008 WL 564707, at *4 (D.N.J. Feb. 29, 2008); Nature’s Benefit, 2007 WL 2462625, at *3 

(D.N.J. Aug. 27, 2007) (“Neither identical parties nor identical issues are needed, only a 

‘substantial overlap.’” (quoting Save Power Ltd. v. Syntek Fin. Corp., 121 F.3d 947, 950 (5th 

Cir. 1997)). 

 The Court finds that the content of the claims and the relief sought substantially overlap 

in all instances, and in most instances, overlap with precision. All of the counts in all of the 

Complaints relate to allegations that Bayer’s unsupported and unsubstantiated health claims 

related its Phillips products were false and misleading. (Compare Stanley Compl. ¶¶ 5, 27, with 

Worthington Compl. ¶¶ 2, 7, Rikos Compl. ¶¶ 2, 4, and Yuncker Compl. ¶¶ 2, 4). For example, 

Count I in Stanley’s Complaint—for violations of the California Consumers Legal Remedies 

Act—involves allegations that Bayer “[r]epresent[ed] that [the Products 

have] . . . characteristics, . . . uses [or] benefits . . . which they do not have . . . .” (Stanley 

Compl. ¶ 64) (alternations in the original). Count II in Stanley’s Complaint—for unlawful 

business acts and practices in violation of California Business and Professions Code Section 

17200 et seq.—relates to Bayer’s “unfair, deceptive, untrue and misleading advertising.” 

(Id. ¶ 70). These Counts overlap with Worthington’s, Rikos’s, and Yuncker’s New Jersey 

Consumer Fraud Act counts, with Rikos’s and Yuncker’s Illinois Consumer Fraud Act Counts, 

and with Rikos’s California Consumers Legal Remedies Act. Additionally, Stanley’s breach of 

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express warranty and money had and received Counts overlap with the content of Worthington’s 

and Yuncker’s Counts for breach of implied warranty of merchantability. Finally, the Counts in 

Stanley’s Complaint overlap with the unjust enrichment Counts in Worthington’s and Yuncker’s 

Complaints because those Counts also focus on Bayer’s alleged deceptive and misleading 

statements for which “Bayer unjustly received a benefit at the expense of Plaintiff and the other 

members of the Class.” (Compare Stanley Compl., with Worthington Compl. ¶ 79, and

Yuncker ¶ 80). 

 Because some of the above Counts are brought under different state laws, Plaintiffs argue 

that the Counts in the Complaints do not sufficiently overlap for purposes of the first-filed rule. 

(Plaintiff’s Combined Opp. Br. at 7). The Court disagrees, and is persuaded by the reasoning in 

Catanese involving a similar situation where a first-filed California case barred a subsequent 

New Jersey complaint involving “overlapping subject matter.” Catanese, 774 F. Supp. 2d 687-

88. There, the court reasoned: 

[T]he differences in the causes of action and remedies sought are insufficiently 

material to prevent application of the first-filed rule. The factual allegations 

underlying these claims are exactly the same. The plaintiffs in both cases accuse 

Unilever of misleading consumers by labeling ice cream containing alkalized 

cocoa as “all natural.” Where two actions filed in different districts involve the 

same parties and the same issues, and “differ only as to the remedy sought,” the 

first-filed rule applies. Again, overlapping subject matter is the key; exact 

identity of claims is not required. Indeed, in a class action situation such as this, it 

would be impossible for the claims to overlap exactly where the actions are 

brought in different states, and the purpose of the rule would be defeated. There 

would be nothing to stop plaintiffs in all 50 states from filing separate nationwide 

class actions based upon their own state’s law. The Court finds that the first-filed 

rule applies . . . .” 

Id. at 689 (quoting Pacesetter Sys., Inc. v. Medtronic, Inc., 678 F.2d 93, 95-96 (9th Cir. 1982) 

and Ivy Dry, 2009 WL 1851028, at *2 (applying the first-filed rule despite additional claims in 

second action for common law trade and product disparagement, tortious interference, 

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defamation and unfair competition). Here, the Stanley Complaint and the Worthington, Rikos, 

and Yuncker Complaints contain duplicative content with respect to their causes of action. All 

of the Counts in all of the Complaints are aimed at the success of Bayer’s Phillips products as a 

result of allegedly false and misleading statements. Finding an insubstantial overlap because of 

the fact that the claims are asserted under different state laws would defeat the judicial efficiency 

rationale undergirding the first-filed rule. Here, as in Catanese, the overlap is clear, and the firstfiled rule applies. 

4. Parties and Classes

The Court also finds a sufficient overlap of the parties and classes proposed by the 

Stanley Complaint and the Worthington, Rikos, and Yuncker Complaints. Bayer argues, “[a]s in 

Catanese, Plaintiff Worthington’s complaint seeks certification of a class duplicative of that 

sought in an earlier filed complaint. While ‘the class representatives are different,’ the actions 

are brought against the same defendant, and ‘the proposed classes are identical.’” (Bayer’s 

Worthington Moving Br. at 7 (quoting Catanese, 774 F. Supp. 2d at 688)). The Plaintiffs’ 

primary argument in opposition is that the Supreme Court, in Smith v. Bayer Corp., held that 

“[n]either a proposed class action nor a rejected class action may bind nonparties,” and therefore 

any decision regarding the merits of Stanley’s California Complaint would not bind this Court 

(and, vice versa), undercutting one of the rationales of the first-filed rule. (Plaintiffs’ Combined 

Opp. Br. at 4-5 (citing Smith v. Bayer Corp., 131 S. Ct. 2368, 2380 (2011)). Thus, Plaintiffs 

argue that Smith supersedes the Catanese holding. (Id.). On reply, Bayer argues that Smith does 

not supersede or impact Catanese because Smith involved claim preclusion under the AntiInjunction Act’s re-litigation exception, and “[t]he first-to-file rule is not based on claim 

preclusion and its application does not require identical parties.” (Bayer’s Reply Br. at 3 (citing 

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Crestron Elecs., Inc. v. Lutron Elecs. Co., No. 10-860, 2010 U.S. Dist. LEXIS 78109, at *5 

(D.N.J. Aug. 2, 2010)). Bayer has the better argument. 

The Court agrees that Smith addresses claim preclusion, not the first-filed rule, which is 

based primarily on “encourag[ing] sound judicial administration and promot[ing] comity among 

federal courts of equal rank.” E.E.O.C, 850 F.2d at 971. The first-filed rule’s primary purpose is 

to “avoid burdening the federal judiciary and to prevent the judicial embarrassment of conflicting 

judgments.” Id. at 977 (citation omitted). Therefore, Smith’s holding—that neither a proposed 

nor rejected class action binds nonparties—does not affect the validity of Catanese. Thus, the 

Court’s own careful review of the Stanley, Worthington, Rikos, and Yuncker Complaints, in 

addition to Plaintiffs’ concession that “the California plaintiff might be a member of a class 

certified in the New Jersey actions, or vice versa, if class certification is granted” persuade the 

Court that the parties share a sufficient identity for purposes of the first-filed rule. Indeed, as the 

court in Catanese reasoned: 

“[I]n a class action, the classes, and not the class representatives, are compared.” 

Here, the class representatives are different, but the proposed classes are identical 

(i.e., a nationwide class of purchasers of Breyers’ ice cream containing alkalized 

cocoa). If nationwide classes were certified in both actions, each of the named 

plaintiffs would be included in the other’s class. This Court cannot allow a 

parallel action to proceed which involves putative absent class members from an 

earlier-filed class action. Such a situation would cause substantial duplication of 

effort, and worse, potentially inconsistent rulings. This would frustrate one of the 

primary purposes of the rule, which is to avoid the embarrassment of conflicting 

judgments.4

 

 

4

 The Court notes that the conflicting judgments referenced in Catanese and E.E.O.C. must be distinguished from 

the doctrine of claim preclusion. In the context of claim preclusion, one decision has a controlling effect on 

subsequent decisions involving the same parties and issues. Courts’ efforts to avoid conflicting decisions on similar 

issues is a matter of comity and respect to the Court who first acquired jurisdiction over the issues in dispute. See 

E.E.O.C., 850 F.2d at 971 (“The first-filed rule encourages sound judicial administration and promotes comity 

among federal courts of equal rank. It gives a court the power to enjoin the subsequent prosecution of proceedings 

involving the same parties and the same issues already before another district court.”) (citations omitted). 

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Catanese, 774 F. Supp. 2d at 688 (citing E.E.O.C., 850 F.2d at 977 and quoting Ross v. U.S. 

Bank Nat’l Ass’n, 542 F. Supp. 2d 1014, 1020 (N.D. Cal. 2008)). Here, the classes sufficiently 

overlap because all of the members of all proposed classes would fit into a national class.5 

Additionally, although decisions by this Court on class certification would not bind or preclude 

the California court’s determination of the same issues (and, vice versa), this Court wishes to 

avoid duplicative litigation. E.E.O.C., 850 F.2d at 972 (citing Colorado River Water 

Conservation Dist. v. United States, 424 U.S. 800, 817 (1976) (“As between federal district 

courts, however, though no precise rule has evolved, the general principle is to avoid duplicative 

litigation.”). 

B. Exceptions to the First-Filed Rule

The Third Circuit has recognized the following exceptions to the first-filed rule: bad 

faith, forum shopping, greater development of the second-filed action, and anticipatory suits filed 

by plaintiffs in one forum to preclude imminently filed suits in another forum (i.e., 

gamesmanship). See E.E.O.C., 850 F.2d at 976; Catanese, 774 F. Supp. 2d at 687. Plaintiffs 

argue that the Court should find that the forum shopping exception applies. Specifically, 

Plaintiffs argue, “[i]t is obvious here that Bayer is attempting to forum shop and plaintiff shop, in 

an attempt to litigate against the plaintiff asserting the fewest claims, attempting to apply foreign 

law as the basis for a nationwide class, and to avoid the law that is most favorable to the plaintiff 

and proposed class.” (Plaintiffs’ Combined Opp. Br. at 8). The court disagrees, and declines to 

apply the forum shopping exception to the first-filed rule. 

 

5

 The Court recognizes, of course, as the Plaintiffs infer in their opposition, that if class certification is denied in the 

Stanley action in California, or if the Court eventually denied class certification here, then the calculus would change 

as to whether every member of every proposed class would fit into every other, because some of the proposed 

classes are state-specific. Therefore, below, the Court, with the principals of fundamental fairness in mind, grants 

leave to Worthington, Rikos, and Yuncker to re-file in the District of New Jersey with Judge Salas pending the 

California court’s determination of national class certification. 

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Normally, to make a showing of forum shopping, “a plaintiff must establish that the 

defendant in the second action [here, Bayer] filed the first action [Stanley] to avoid the second 

forum (New Jersey).” Catanese, 774 F. Supp. 2d 690 (citing E.E.O.C., 850 F.2d at 978). Thus, 

the forum shopping exception targets a situation where the defendant, who knows it will be sued, 

acts quickly and files a declaratory judgment action in a favorable forum to knock out any 

subsequently filed complaints filed in less favorable fora. In such situations, the defendant 

becomes the architect of the litigation, forcing plaintiffs to follow, instead of lead, the litigation 

strategy. This does not appear to be the situation here, where Plaintiff Stanley—and not 

Defendant Bayer—filed the first action in California, choosing the venue, and becoming the 

architect of the litigation. It cannot be said, therefore, that Bayer chose to be sued in California. 

Additionally, as Bayer argues on reply, Plaintiffs’ invocation of “the ‘forum shopping’ exception 

is a bit ironic [because] [n]one of the New Jersey Plaintiffs are actually residents of New Jersey.” 

(Bayer’s Reply Br. at 6 (citing Worthington Compl. ¶ 11 (Alabama), Rikos Compl. ¶ 11 

(Illinois), and Yuncker Compl. ¶ 11 (Illinois))).6

 

C. Dismissal, Transfer, or Stay

Where the Court finds that the first-filed rule applies, and that none of the exceptions 

apply, the first-filed rule “direct[s] courts to transfer, stay or dismiss an action . . . .” Nature’s 

Benefit, 2007 WL 2462625, at *3. Additionally, “fundamental fairness dictates the need for 

fashioning a flexible response to the issue of concurrent jurisdiction.” E.E.O.C., 850 F.2d at 977. 

 

6

 Plaintiffs advance two other arguments in support of their allegation of Bayer’s forum shopping. First, the 

Plaintiffs argue that, instead of seeking dismissal, Bayer should have filed a motion before the Judicial Panel for 

Multidistrict Litigation, which would likely select New Jersey because the most cases have been filed in New Jersey, 

because New Jersey is the site of the occurrence of common facts, and because New Jersey is the most convenient 

forum. (Plaintiffs’ Combined Opp. Br. at 9-11). The Court need not, nor will it, predict what the Panel’s 

determination would be for purposes of applying the first-filed rule. Second, Plaintiffs argue that Bayer seeks to 

dismiss these Complaints to avoid the strict consumer protection laws in New Jersey. (Id. at 8-9). The issue of 

whether New Jersey’s or California’s laws would be more protective of the Plaintiffs is also not an issue properly 

before the court on this motion, and the Court declines to engage in this analysis, especially, where, as here, Stanley, 

and not Bayer, chose California—not New Jersey—as the first-filed forum. 

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Here, the Court finds that the first-filed rule does apply, and therefore the Court will 

dismiss the Worthington, Rikos, and Yuncker Complaints. In the interest of “fundamental 

fairness,” the Court dismisses the Plaintiffs’ Complaints with leave to re-file if the Stanley action 

is dismissed on procedural grounds. See Catanese, 774 F. Supp. 2d at 691 (“[T]he Court will 

transfer the Catanese action to California, but grant the plaintiffs leave to re-file if the Thurston 

action is dismissed on procedural grounds.”). Additionally, as discussed above, if the California 

court denies nationwide class certification, this Court will entertain Plaintiffs’ request to re-file 

their case. 

V. Conclusion

 For the foregoing reasons, the Court will GRANT Bayer’s three motions to dismiss the 

Complaints of Worthington, Rikos, and Yuncker. An accompanying Order will follow. 

s/Esther Salas 

 Esther Salas, U.S.D.J.

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