United Continental Holdings Inc. Annual Incentive Program



 Exhibit 10.43 
 UNITED CONTINENTAL HOLDINGS, INC. 
 ANNUAL INCENTIVE PROGRAM

 (As Amended and Restated on February 21, 2013) 

1. Purpose. This United Continental Holdings, Inc. Annual Incentive Program (the “Program”) has been
adopted by the Compensation Committee (the “Committee”) of the Board of Directors of United Continental Holdings, Inc., a Delaware corporation (the “Company”), to implement in part the “Performance Award”
provisions of the United Continental Holdings, Inc. Incentive Plan 2010, as amended from time to time (the “Incentive Plan 2010”), and is intended to provide a method for attracting, motivating, and retaining officers and employees
of the Company and its subsidiaries and to compensate such officers and employees based on performance measures of the Company and its consolidated subsidiaries as described herein. The Program and participation hereunder shall be subject to the
terms of the Incentive Plan 2010, including the limitation on the maximum amount of compensation that may be paid with respect to Performance Awards (as such term is defined in the Incentive Plan 2010) as provided therein. 

2. Participants. Each individual who is an Eligible Employee on the first day of a fiscal year of the Company or who
becomes an Eligible Employee after the first day of a fiscal year shall become a Participant and receive the opportunity to receive an Annual Incentive Payment with respect to such fiscal year only if such individual is selected by the Administrator
in its sole discretion (subject to the terms of any applicable employment agreement) for participation in the Program with respect to such fiscal year prior to the last day of such fiscal year. Selection by the Administrator for participation in the
Program for a fiscal year or portion thereof constitutes a Performance Award under the Incentive Plan 2010. The Chief Executive Officer of the Company (the “CEO”) shall have the power to terminate any Participant’s
participation in the Program upon written notice to such Participant of such termination and, only in the case of a Participant who is subject to section 16 of the Securities Exchange Act of 1934, as amended (“Section 16”), subject
to ratification of such action by the Committee. 
 3. Definitions. Where the following words and phrases are used
in the Program, they shall have the respective meanings set forth below, unless the context clearly indicates to the contrary: 

(a) “Administrator” means the Committee or the CEO (if the CEO is a director of the Company), subject to the provisions
of Section 4. 
 (b) “Annual Incentive Payment” means, with respect to a Participant for a fiscal year,
the dollar amount calculated by multiplying such Participant’s Target Opportunity with respect to such fiscal year by the applicable incentive percentage (i.e., Entry Incentive Percentage, Target Incentive Percentage, Stretch Incentive
Percentage, and provided that the Administrator may provide for varying percentages (including through straight line interpolation) between levels) determined by the Administrator based on the satisfaction of the Pre-tax Income performance measure
and such other performance measures as may be established by the Administrator under the Program. 







 (c) “Base Salary” with respect to a fiscal year means the
Participant’s base annual salary with respect to such fiscal year payable or paid, as applicable, by the Company or a consolidated subsidiary, as in effect on a date specified by the Administrator or over a period specified by the Administrator
for such fiscal year as determined by the Administrator at the time such Participant commences participation in the Program for such fiscal year (except as otherwise specifically provided in the Program). 

(d) “Broad Based Payment” means, with respect to a fiscal year, that a payment has been or will be paid under the
Company’s broad-based profit sharing plan to the participants in that plan with respect to such fiscal year. 
 (e)
“Change of Control” means, with respect to the Performance Award at issue, a “Change of Control” as defined in the United Continental Holdings, Inc. 2008 Incentive Compensation Plan as in effect on the date that the
Committee makes the designations enumerated in Section 4(b) for such Performance Award. 
 (f) “Change of Control
Level” with respect to a fiscal year means the amount established by the Committee as the Change of Control Level with respect to such fiscal year pursuant to Section 4 hereof. 

(g) “Change Year” means the fiscal year during which a Change of Control occurs. 

(h) “Code” means the Internal Revenue Code of 1986, as amended. 

(i) “Disability” means, with respect to a Participant, the disability of such Participant such as would entitle such
Participant to receive disability income benefits pursuant to the long-term disability plan of the Company or a subsidiary then covering such Participant or, if no such plan exists or is applicable to such Participant, the permanent and total
disability of such Participant within the meaning of section 22(e)(3) of the Code; provided, however, that if an amount payable pursuant to a Performance Award constitutes deferred compensation (within the meaning of section 409A of the Code) and
payment of such amount is intended to be triggered pursuant to section 409A(a)(2)(A)(ii) of the Code by a Participant’s disability, such term shall mean that such Participant is considered “disabled” within the meaning of section 409A
of the Code. 
 (j) “Eligible Employee” means any individual who is an officer of the Company or a subsidiary.

 (k) “Entry Incentive Percentage” means, with respect to a Participant for a fiscal year, that percentage
established by the Administrator as the Entry Incentive Percentage with respect to such Participant for such fiscal year pursuant to Section 4 hereof. 
 (l) “Entry Level Pre-tax Income” with respect to a fiscal year means the amount established by the Committee as the Entry Level Pre-tax Income with respect to such fiscal year pursuant to
Section 4 hereof. 

  
 2 








 (m) “Participant” means an Eligible Employee who has received a Performance
Award under the Program with respect to a fiscal year of the Company pursuant to Section 4. 
 (n) “Performance
Target” means, with respect to a fiscal year, the minimum levels of Pre-tax Income and such other performance measures as may be established by the Administrator that must be achieved for such fiscal year in order for a Participant to be
eligible to receive an Annual Incentive Payment for such fiscal year; provided, however, if such Participant is a “covered employee” within the meaning of section 162(m) of the Code or, who in the Administrator’s
judgment, is likely to be a covered employee with respect to such fiscal year, then the performance measures for purposes of such Participant’s award shall be limited to the performance measures listed in Section 2(v) of the Incentive Plan
2010. 
 (o) “Pre-tax Income” means, with respect to each fiscal year, the aggregate consolidated net income
adjusted to exclude reported income taxes of the Company for such fiscal year as shown on the Company’s consolidated financial statements for such fiscal year, but calculated excluding any special, unusual or non-recurring items as determined
by the Committee in accordance with applicable accounting rules. 
 (p) “Stretch Incentive Percentage” means,
with respect to a Participant for a fiscal year, that percentage established by the Administrator as the Stretch Incentive Percentage with respect to such Participant for such fiscal year pursuant to Section 4 hereof. 

(q) “Stretch Level Pre-tax Income” with respect to a fiscal year means the amount established by the Committee as the
Stretch Level Pre-tax Income with respect to such fiscal year pursuant to Section 4 hereof. 
 (r) “Target
Incentive Percentage” means, with respect to a Participant for a fiscal year, that percentage established by the Administrator as the Target Incentive Percentage with respect to such Participant for such fiscal year pursuant to
Section 4 hereof. 
 (s) “Target Level Pre-tax Income” with respect to a fiscal year means the amount
established by the Committee as the Target Level Pre-tax Income with respect to such fiscal year pursuant to Section 4 hereof. 
 (t) “Target Opportunity” means, with respect to a Participant for a fiscal year, a dollar amount established by the Administrator as the Target Opportunity for such Participant with
respect to such fiscal year (which, in the discretion of the Administrator, may be expressed as a percentage of such Participant’s Base Salary for such fiscal year (or different percentages of such Participant’s Base Salary with respect to
different portions of such fiscal year)). 
 4. Administration.  

(a) The Program shall be administered by the Administrator, so that (i) Performance Awards made to, and the administration (or
interpretation of any provision) of the Program as it relates to, any person who is subject to Section 16, shall be made or effected by the Committee, and (ii) Performance Awards made to, and the administration (or interpretation of any
provision) of the Program as it relates to, any person who is not subject to Section 16, shall be made or effected by the Committee or the CEO (or, if the CEO is not a director of the 

  
 3 








 
Company, the Committee), unless the Program specifies that the Committee shall take specific action (in which case such action may only be taken by the Committee) or the Committee (as to any
Award described in this clause (ii) or the administration or interpretation of any specific provision of the Program) specifies that it shall serve as Administrator. Notwithstanding the foregoing, the Committee may from time to time in its
discretion put any conditions and restrictions on the powers that may be exercised by the CEO in his or her capacity as Administrator. The action of a majority of the members of the Committee will be the act of the Committee. 

(b) Within 90 days after the beginning of each fiscal year of the Company beginning on or after January 1, 2013: 

(i) the Committee shall establish in writing the Entry Level Pre-tax Income, the Target Level Pre-tax Income, the Stretch Level Pre-tax
Income, and the Change of Control Level with respect to the Pre-tax Income performance measure for such fiscal year and may establish such other performance measures as may be established by the Administrator for such fiscal year for purposes of the
Program; and 
 (ii) the Administrator shall establish in writing the Entry Incentive Percentage, the Target Incentive
Percentage and the Stretch Incentive Percentage for such fiscal year for each individual who is selected by the Administrator to be a Participant in the Program for such fiscal year; provided, however, that the Administrator may select a Participant
to participate and establish such percentages after such 90-day period, and provided further, that the Administrator may allocate the Entry Incentive Percentage, the Target Incentive Percentage and the Stretch Incentive Percentage fully to the
Pre-tax Income Performance Target or may allocate a portion of such percentages to such other performance measures as may be established by the Administrator for such Participant with respect to such fiscal year. 

Each designation of Entry Level Pre-tax Income, Target Level Pre-tax Income, Stretch Level Pre-tax Income, and Change of Control Level with respect to
the Pre-tax Income performance measure shall be subject to adjustment by the Committee in its discretion, and each designation of Entry Incentive Percentage, Target Incentive Percentage and Stretch Incentive Percentage shall be subject to adjustment
as determined by the Administrator in its discretion, in each case as a result of changes in accounting principles and other significant extraordinary items or events; provided that in respect of any Performance Award intended to qualify as
performance-based compensation within the meaning of section 162(m) of the Code, such adjustments may only be made if and to the extent permitted by section 162(m) of the Code. At the time the Committee makes the designations described in the first
sentence of this Section 4(b) with respect to a fiscal year, the Committee may designate a maximum reduction percentage (which may range from 0% to 100%) that may be applied by the Administrator to an Annual Incentive Payment for such fiscal
year pursuant to Section 5(b)(ii). At the time a Participant receives an award under the Program for a fiscal year, the Administrator shall determine the manner in which such Participant’s Base Salary and Target Opportunity for such fiscal
year shall be determined. 

  
 4 








 (c) With respect to each fiscal year during which the Program is effective, and in no event
later than the time which will permit the Company to pay any required Annual Incentive Payment for such fiscal year within the time period prescribed in Section 5, the Committee shall certify in writing (including by electronic mail
transmission), except as otherwise provided in Sections 6 and 7 below, prior to the payment of any Annual Incentive Payment, whether the Performance Target has been achieved for such fiscal year and, if so, the level of the Performance Target
achieved. For purposes of the preceding sentence, approved minutes of the Committee meeting in which the certification is made shall be treated as a written certification. 
 (d) The interpretation and construction by the Administrator of any provision of the Program, and any determination or action by the Administrator pursuant to any provision hereof, will be final and
conclusive for all purposes, and each Participant’s participation in the Program is expressly subject to the foregoing. The Administrator shall not be liable for any action or determination taken or made in good faith or upon reliance in good
faith on the records of the Company or information presented to the Administrator by the Company’s officers, employees, or other persons (including the Company’s outside auditors) as to matters such member reasonably believes are within
such other person’s professional or expert competence. If a Participant disagrees with any decision, determination, or action made or taken by the Administrator, then the dispute will be limited to whether the Administrator has satisfied its
duty to make such decision or determination or take such action in good faith. 
 5. Annual Incentive Payments. 

 (a) If (i) the Committee certifies in writing, in accordance with Section 4(c), that the Performance Target has
been met for a fiscal year, and (ii) the Broad Based Payment has been or will be paid with respect to such fiscal year, then each Participant in the Program who has remained continuously employed by the Company or a subsidiary from the date
that he or she became a Participant with respect to such fiscal year until the last day of such fiscal year, and who has not otherwise surrendered the related Performance Award to the Company, shall receive, as soon as reasonably practicable after
the applicable certification by the Committee described in Section 4(c) above with respect to such fiscal year (but in no event later than March 15 of the year following the end of such fiscal year), a cash payment equal to the Annual
Incentive Payment, if any, for such Participant with respect to such fiscal year. For purposes of clarity, if the applicable Performance Target has not been achieved or the Broad Based Payment has not been (or will not be, as the case may be) paid
for a fiscal year, then no Annual Incentive Payment shall be payable with respect to such fiscal year. 
 (b)
(i) Notwithstanding the provisions of Section 5(a) and, except as provided in the last sentence of this subparagraph, notwithstanding the provisions of Section 6(a), the Committee shall have the right, in its sole discretion, to
reduce or eliminate any Annual Incentive Payment with respect to a fiscal year that is otherwise payable pursuant to such Sections if the Committee determines in its discretion that such reduction or elimination is appropriate and in the best
interest of the Company based on the Company’s unrestricted cash, cash equivalents, and short term investments and cash readily accessible under the Company’s unused lines of credit as of the end of such fiscal year; provided, however,
that any such reduction or elimination shall apply in a uniform and nondiscriminatory manner to all Participants who are, but for the application of this paragraph, entitled to receive an Annual Incentive Payment under such Sections with respect to
such fiscal year. The Committee shall not have the right under this subparagraph to reduce or eliminate any Annual Incentive Payment that is payable pursuant to Section 6(b), Section 7 or, following a Change of Control, Section 6(a).


  
 5 








 (ii) Notwithstanding the provisions of Section 5(a), in addition to any reduction to an
Annual Incentive Payment that may be required pursuant to the provisions of Section 5(b)(i), the Administrator shall have the right, in its sole discretion, to reduce the Annual Incentive Payment of a Participant with respect to a fiscal year
that is otherwise payable to such Participant pursuant to Section 5(a); provided, however, that such reduction shall not be greater than the Annual Incentive Payment that would have otherwise been payable (determined prior to any reduction
pursuant to Section 5(b)(i)) multiplied by the maximum reduction percentage, if any, for the applicable fiscal year as determined pursuant to Section 4(b). Any action by the Administrator pursuant to this subparagraph may vary among
individual Participants. The Administrator shall not have the right under this subparagraph to reduce any Annual Incentive Payment that is payable pursuant to Section 6 or Section 7. 

(c) Except as otherwise provided by the Administrator at the time a person becomes a Participant, if a person becomes a Participant after
the first day of a fiscal year, then such Participant’s Annual Incentive Payment, if any, with respect to such fiscal year shall be pro-rated based on a fraction, the numerator of which is the number of days during the period beginning on the
date of such Participant’s commencement of participation in the Program for such fiscal year and ending on the last day of such fiscal year, and the denominator of which is 365. 

6. Payments upon Certain Terminations of Employment. Notwithstanding the provisions of Section 5: 

(a) If a Participant’s employment or transition agreement, if any, with the Company or a subsidiary thereof provides for an annual
incentive payment (or prorated portion thereof) with respect to the fiscal year in which such Participant terminates employment, then payment shall be made in accordance with the terms of such employment or transition agreement without regard to the
continuous employment requirement set forth in Section 5. 
 (b) If a Participant does not have an employment agreement
with the Company or a subsidiary thereof, or if any such employment agreement does not provide for an annual incentive payment (or prorated portion thereof) in the event the Participant’s employment terminates by reason of death or Disability,
then with respect to the fiscal year during which such Participant’s termination of employment due to death or Disability occurs, (i) the Pre-tax Income and any other performance measures as may be established by the Committee for such
fiscal year shall be deemed to be achieved at a level equal to the Target Level, (ii) the Broad Based Payment shall be deemed to have been paid, and (iii) the Annual Incentive Payment shall be paid to the Participant or the
Participant’s estate (as the case may be) within 30 days following the Participant’s termination of employment on a pro-rated basis, calculated based on a fraction, the numerator of which is the number of days during the period beginning
on the first day of such fiscal year (or, if later, the date of such Participant’s commencement of participation in the Program for such fiscal year) and ending on the date of the Participant’s termination of employment due to death or
Disability, and the denominator of which is 365. 

  
 6 








 (c) With respect to Sections 6(a) and 6(b), such payment shall be based on the
Participant’s rate of annual base salary as in effect immediately prior to his or her termination of employment (except, with respect to Section 6(a), as otherwise provided in the Participant’s employment or transition agreement).
Additionally, with respect to Section 6(b), the applicable certification of the achievement of the performance goal by the Committee described in Sections 4 and 5 above shall not be required. 

7. Payments upon a Change of Control. Notwithstanding the provisions of Section 5, if a Change of Control occurs, then
the following shall apply with respect to each Participant who is employed by the Company or a subsidiary on the day immediately preceding the Change of Control: 
 (a) With respect to the Change Year, (i) the Performance Target will be deemed to be achieved at the Change of Control Level, (ii) the Broad Based Payment will be deemed to have been paid,
(iii) the Annual Incentive Payment (prorated based on a fraction, the numerator of which is the number of days during the period beginning on the date of the Participant’s commencement of participation in the Program for such Change Year
and ending on the date of the Change of Control, and the denominator of which is 365) shall be paid to the Participant on or before March 15 of the year following the Change Year, and (iv) such Participant shall not be entitled to any
other Annual Incentive Payment with respect to the Change Year. 
 (b) The payment described in Section 7(a) shall be based
on the Participant’s rate of annual base salary as in effect on the first day of such Change Year (or, if higher, as in effect immediately prior to the occurrence of the Change of Control). Additionally, with respect to Section 7(a), the
applicable certification of the achievement of the performance goal by the Committee described in Sections 4 and 5 above shall not be required. 
 8. Amendments, Termination and Other Matters.  
 (a) Subject to the
other provisions of this Section 8, the Program may be amended from time to time or terminated by the Committee; provided that the Program may not be amended or terminated in a manner that would impair the rights of any Participant with respect
to any outstanding Performance Award with respect to a fiscal year that has ended prior to such amendment or termination without the consent of such Participant, and may not be amended or terminated in contemplation of or in connection with a Change
of Control, nor may any Participant’s participation herein be terminated in connection with a Change of Control, unless adequate and effective provision for the making of all payments otherwise payable pursuant to Section 7 of the Program
(as in effect on the date that the Committee makes the designations enumerated in Section 4(b) with respect to the applicable Performance Award) with respect to such Change of Control shall be made in connection with any such amendment or
termination. 
 (b) Except as otherwise provided in a Participant’s employment or transition agreement with the Company or
a subsidiary of the Company, (i) participation in the Program by a Participant shall terminate upon such Participant’s termination of employment with the Company and its subsidiaries or as otherwise set forth herein, and (ii) no
Participant shall have any right to continue to participate in the Program or have any vested right to any incentive or 

  
 7 








 
other payment hereunder (except as aforesaid in connection with a Change of Control and except with respect to fiscal years which have already ended prior to such amendment or termination or
prior to such Participant’s termination of employment with the Company and its subsidiaries). 
 (c) Participation in the
Program shall not confer any right of future employment. The Program is not intended to create a pension or welfare benefit plan and is intended to be exempt from application of the Employee Retirement Income Security Act of 1974, as amended. The
Program is unfunded and shall not create, or be construed to create, a trust or separate fund or funds, and each Participant shall be entitled only to look to the Company for any benefit hereunder, and shall have no greater right than an unsecured
creditor of the Company. 
 (d) No liability whatsoever shall attach to or be incurred by any past, present or future
stockholders, officers, directors, or employees, as such, of the Company or any of its subsidiaries, under or by reason of the Program or the administration thereof, and each Participant, in consideration of receiving benefits and participating
hereunder, expressly waives and releases any and all claims relating to any such liability. 
 (e) No incentive payment or
Performance Award or other right, title, interest, or benefit hereunder shall ever be assignable or transferable, or liable for, or charged with any of the torts or obligations of a Participant or any person claiming under a Participant, or be
subject to seizure by any creditor of a Participant or any person claiming under a Participant. No Participant or any person claiming under a Participant shall have the power to anticipate or dispose of any incentive payment, Performance Award or
other right, title, interest, or benefit hereunder in any manner until the same shall have actually been distributed free and clear of the terms of the Program. Incentive payments hereunder shall be payable only to the Participant (or in the event
of the death of a Participant, any payment due under the Program to such Participant shall be made to such Participant’s estate). Notwithstanding the preceding provisions of this paragraph, the Company shall comply with the terms of any
qualified domestic relations order providing for the transfer or assignment of all or any portion of a Participant’s interest under the Program. The provisions of the Program shall be binding on all successors and assigns of a Participant,
including without limitation the estate of such Participant and the executor, administrator or trustee of such estate, or any receiver or trustee in bankruptcy or representative of the Participant’s creditors. 

(f) Wherever appropriate herein, words used in the singular shall be considered to include the plural, and words used in the plural shall
be considered to include the singular. The masculine gender, where appearing in the Program, shall be deemed to include the feminine gender. 
 (g) The Program shall be construed in accordance with the laws of the State of Delaware, without giving effect to the conflict of laws provisions thereof. 

(h) Notwithstanding any provision in Sections 5(c), 6 or 7 to the contrary, if a Participant’s Annual Incentive Payment for a fiscal
year is to be prorated pursuant to the terms of the Program and if such Participant’s Target Opportunity for such fiscal year changed during such fiscal year, then any such proration shall be subject to adjustment by the Administrator in an
equitable and appropriate manner to the extent necessary to reflect such change in such 

  
 8 








 
Participant’s Target Opportunity and to prevent the enlargement of the benefit intended to be provided to the Participant under the Program for such fiscal year; provided, however, that no
such adjustment shall result in a greater payment to the Participant for such fiscal year than the payment that would otherwise have been made to the Participant under the Program for such fiscal year without such adjustment. 

9. Clawback. Notwithstanding any provision in the Program to the contrary, the payments provided under the Program shall be
subject to a clawback to the extent necessary to comply with applicable law including, without limitation, the requirements of the Dodd-Frank Wall Street Reform and Consumer Protection Act or any Securities and Exchange Commission rule. 

10. Tax Withholding. The Company shall have the right to withhold from any payment hereunder all applicable federal, state,
local and other taxes as required by law. 
 11. Effective Date. The Program shall be effective as of the date of
its adoption by the Committee and shall be applicable to fiscal years of the Company beginning on or after January 1, 2013. 

  
 9