**MEDIALINK      WORLDWIDE INCORPORATED**

**AMENDED      AND RESTATED STOCK OPTION PLAN**

**(As      adopted effective as of January 31, 1996)**

| **1.** | **Purpose                of the Plan** |
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| **2.** | **Plan                Administration** |
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|  | (a) | to                determine the ELIGIBLE PARTICIPANTS to whom OPTIONS shall be granted                and                the number of shares of COMMON STOCK to be awarded under each OPTION,                based on the recommendation of the CHIEF EXECUTIVE OFFICER (except                that                awards to the CHIEF EXECUTIVE OFFICER shall be based on the recommendation                of the BOARD OF DIRECTORS); |
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|  | (b) | to                determine the time or times at which OPTIONS shall be                granted; |
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|   |   | (c) | to                designate the OPTIONS being granted as ISOs or NON QUALIFIED STOCK                OPTIONS; |
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|   |   | (d) | to                establish a form of agreement which shall evidence the OPTIONS. The                option                agreement shall state that it is subject to all of the terms and                conditions of the PLAN, it shall clearly identify the status of the                OPTIONS granted as ISOs or NON-QUALIFIED STOCK OPTIONS and shall                contain                such other terms and conditions not in conflict with this PLAN as                the                COMMITTEE may deem appropriate. Each option agreement may contain                provisions which: 1) restrict the transfer of COMMON STOCK acquired                pursuant to an OPTION, 2) regulate rights of redemption, repurchase                or                first refusal exercisable by the COMPANY, 3) impose any exercise                or                vesting restrictions relating to OPTIONS or COMMON STOCK received                upon the                exercise of any OPTION, 4) provide for the holding of COMMON STOCK                in                escrow for such periods as the COMMITTEE determines, or 5) provide                for the                accelerated exercise of OPTIONS upon the occurrence of such events                as the                COMMITTEE may determine or such other conditions pertaining to OPTIONS                or                COMMON STOCK as the COMMITTEE determines the vesting                schedule; |
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|   |   | (e) | to                determine the terms and conditions, not inconsistent with the terms                of the                PLAN, of any OPTION granted hereunder (including, but not limited                to, the                consideration and method of payment for shares purchased upon the                exercise                of an OPTION, and any vesting acceleration or exercisability provisions                in                the event of a CHANGE IN CONTROL or TERMINATION), based in each case                on                such factors as the COMMITTEE shall deem                appropriate; |
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|   |   | (f) | to                approve forms of agreement for use under the                PLAN; |
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|   |   | (g) | to                construe and interpret the PLAN and any related OPTION agreement                and to                define the terms employed herein and                therein; |
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|   |   | (h) | except                as provided in Section 16 hereof, to modify or amend any OPTION or                to                waive any restrictions or conditions applicable to any OPTION or                the                exercise thereof; |
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|   |   | (i) | except                as provided in Section 16 hereof, to prescribe, amend and rescind                rules,                regulations and policies relating to the administration of the                PLAN; |
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|   |   | (j) | except                as provided is Section 16 hereof, to suspend, terminate, modify,                or amend                the PLAN; |
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|   |   | (k) | to                delegate to one or more agents such administrative duties as the                COMMITTEE                may deem advisable, to the extent permitted by applicable law;                and |
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|   |   | (l) | to                make all other determinations and take such other action with respect                to                the PLAN and any OPTION granted hereunder as the COMMITTEE may deem                advisable, to the extent permitted by                law. |
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| **3.** | **Shares                of Stock Subject to the                Plan** |
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| **4.** | **Eligibility** |
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| **5.** | **Designation                of Options** |
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| **6.** | **Option                Price** |
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| **7.** | **Stock                Appreciation Rights** |
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| **8.** | **Terms                of Options** |
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| **9.** | **Withholding                for Taxes**  |
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| **10.** | **Termination                of Employment or Relationship with the                Company** |
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|   |   | (a) | In                the event of a TERMINATION by reason of a discharge or TERMINATION                FOR                CAUSE, any unexercised OPTIONS theretofore granted to an OPTIONEE                under                the PLAN shall forthwith terminate. |
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|   |   | (b) | Unless                otherwise provided in a duly executed stock option agreement, in                the event                of a TERMINATION by reason of RETIREMENT, the OPTIONEE may fully                exercise                his OPTIONS to the extent that such OPTIONS are vested and have not                previously expired or been exercised, at any time within their respective                terms or within twelve (12) months after such RETIREMENT, whichever                is                shorter. This twelve (12) month period shall be extended if an OPTIONEE                remains on the BOARD OF DIRECTORS after RETIREMENT. In such case,                the                OPTIONS may be exercised as long as the OPTIONEE remains a DIRECTOR                and                for a period of six (6) months thereafter, or within twelve (12)                months                after RETIREMENT, whichever is longer; provided, however, that no                OPTION                may be exercised after the expiration of its term. Notwithstanding                the                foregoing, any ISOs held by the OPTIONEE may be exercised only within                their respective terms or within three (3) months after RETIREMENT,                whichever is shorter. |
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|   |   | (c) | In                the event of a TERMINATION by reason of DISABILITY or death, the                OPTIONEE                (or the OPTIONEE’S estate of a person who acquired the right to exercise                such OPTIONS by bequest or inheritance) may fully exercise his OPTIONS                to                the extent that such OPTIONS are vested and have not previously expired                or                been exercised, at any time within their respective terms or within                twelve                (12) months after the date of such TERMINATION, whichever is shorter.                Notwithstanding the foregoing, in the event of a termination by reason                of                death, any ISOs held by the OPTIONEE’s estate or a person who acquired the                right to exercise such OPTIONS by bequest or inheritance may be exercised                only within their respective terms or within three (3) months after                the                OPTIONEE’s death, whichever is                shorter. |
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|   |   | (d) | In                the event of a TERMINATION for any reason other than those specified                in                subparagraphs (a) through (c) above, any unexercised OPTION or OPTIONS                granted under the PLAN shall be deemed cancelled and terminated forthwith,                except that the OPTIONEE may fully exercise his OPTIONS to the extent                that                such OPTIONS are vested and have not previously expired or been exercised,                during the balance of their respective terms or within three (3)                months of                such TERMINATION, whichever is                shorter. |
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|   |   | (e) | Notwithstanding                the provisions of subparagraphs (a) through (d) above, the COMMITTEE                may,                in its sole discretion, establish different terms and conditions                pertaining to the effect of TERMINATION, to the extent permitted                by                applicable federal and state law. |
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| **11.** | **Payment                for Shares Upon Exercise of                Options** |
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| **12.** | **Adjustments                  Upon Changes in Number or Value of Shares of Common                  Stock** |
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| **13.** | **Non-Transferability                of Options** |
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| **14.** | **Change                in Control** |
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|   |   | (a) | Any                time periods relating to the exercise of any OPTION granted hereunder                shall be accelerated so that such OPTION may be immediately exercised                in                full; and |
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|   |   | (b) | The                    COMMITTEE may offer any OPTIONEE the option of having the COMPANY                purchase                his or her OPTION for an amount of cash which could have been attained                upon the exercise of such OPTION had it been fully exercisable; unless                the                COMMITTEE in its sole discretion determines that such CHANGE IN CONTROL                will not adversely impact the OPTIONEES of OPTIONS hereunder and                is in the                best interests of the shareholders of MEDIALINK. The COMMITTEE may                make                such further provisions with respect to a CHANGE IN CONTROL as it                shall                deem equitable and in the best interests of the shareholders of MEDIALINK.                Such provision may be made in any agreement or by resolution of the                COMMITTEE. |
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| **15.** | **Listing                and Registration of Shares** |
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| **16.** | **Amendment                and Termination of the Plan and                Options** |
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| **17.** | **Effective                Date of Program and                Duration** |
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| **18.** | **Definitions** |
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|  | (a) | BOARD                OF DIRECTORS means the Board of Directors of                MEDIALINK. |
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|  | (b) | CHANGE                IN CONTROL has the meaning set forth in Section 14                hereof. |
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|   |   | (c) | CHIEF                EXECUTIVE OFFICER means the Chief Executive Officer of                MEDIALINK. |
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|   | (d) | CODE                means the Internal Revenue Code of 1986, as amended from time to                time. |
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|   |   | (e) | COMMITTEE                means the committee appointed by the BOARD OF DIRECTORS from time                to time                to administer the PLAN and to serve at the pleasure of the BOARD                OF                DIRECTORS, or any successor to such                committee. |
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|   | (f) | COMMON                STOCK means common shares of MEDIALINK with a par value of $.01 per                share. |
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|   | (g) | COMPANY                means MEDIALINK, and any parent corporation (as defined in Section                424(e)                of the CODE) or subsidiary corporation (as defined in Section 424(f)                of                the CODE). |
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|   | (h) | CONSULTANT                means any person, including an advisor, who is engaged by the COMPANY                to                render services. |
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|   | (i) | DIRECTOR                means any person who is a member of the BOARD                OF DIRECTORS, including an advisory, emeritus or honorary                director. |
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|   | (j) | DISABILITY                shall have the meaning set forth in Section 22(e)(3) of the CODE                or any                similar provision hereinafter enacted unless otherwise agreed upon                the                COMPANY and OPTIONEE. |
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|   | (k) | ELIGIBLE                PARTICIPANT means any EMPLOYEE, DIRECTORS, CONSULTANTS, employees                or                consultants of any affiliates of MEDIALINK, and other persons whose                participation in the PLAN is deemed by the COMMITTEE to be in the                best                interests of the COMPANY. |
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|   | (l) | EMPLOYEE                means any person who is employed by the COMPANY. The payment of a                director’s fee or consulting fee by the COMPANY shall not be sufficient to                constitute “employment” by the                COMPANY. |
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|   |   | (m) | ERISA                means the Employment Retirement Income Security Act of 1974, as                amended. |
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|   |   | (n) | EXCHANGE                ACT means the Securities Exchange Act of 1934, as                amended. |
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|   | (o) | FAIR                MARKET VALUE of each share of COMMON STOCK means (i) if the COMMON                STOCK                is listed on a national securities exchange, the closing sale price                per                share on the principal exchange on which the COMMON STOCK is listed                as                reported by such exchange, (ii) if the COMMON STOCK is quoted in                the                National Market System, the closing price per share as reported by                NASDAQ,                (iii) if the COMMON STOCK is traded in the over-the-counter market                but not                quoted in the National Market Systems, the average of the closing                bid and                asked quotations per share as reported by NASDAQ, or any other nationally                accepted reporting medium if NASDAQ quotations shall be unavailable,                or                (iv) if none of the foregoing applies, market value of the COMMON                STOCK                will be the fair value of the COMMON STOCK as reasonably determined                in the                good faith judgment of the COMPANY’s BOARD OF                DIRECTORS. |
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|   | (p) | ISO                means an OPTION intended to qualify as an incentive stock option                under                Section 422 of the CODE. |
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|   | (q) | MEDIALINK                means Video Broadcasting Corporation, a Delaware                corporation. |
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|  | (r) | NON-EMPLOYEE                DIRECTOR means a Director who is not an EMPLOYEE.  |
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|   | (s) | NON-QUALIFIED                STOCK OPTION means any OPTION which is not an                ISO. |
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|   | (t) | NON-QUALIFIED                STOCK OPTION PLAN means the COMPANY’s 1987 Stock Option                Plan. |
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|   | (u) | OPTION                means an option to purchase shares of COMMON STOCK granted under                the                PLAN. |
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|   | (v) | OPTIONEE                means the ELIGIBLE PARTICIPANT receiving the OPTION, or his or her                legal                representative, legatees, distributees or alternate payees, as the                case                may be. |
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|   | (w) | OPTION                PRICE means the purchase price of the COMMON STOCK upon exercise                of an                OPTION. |
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|   |   |   |
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|   | (x) | PLAN                means this Stock Option Plan or any successor plan which the COMMITTEE                may                adopt from time to time with respect to the grant of OPTIONS under                the                PLAN. |
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|   | (y) | (PREFERRED                STOCK means (i) Series A 10% Cumulative Convertible Preferred Stock,                par                value $1.50; (ii) Series B 10% Cumulative Convertible Preferred Stock,                par                value $1.35; (iii) Series C 10% Cumulative Convertible Preferred                Stock,                par value $2.75 and (iv) any other preferred stock authorized by                MEDIALINK. |
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|   |   | (z) | RETIREMENT                means the actual retirement date of an Employee, which shall be                determined by the COMMITTEE. |
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|   | (aa) | RULE                16b-3 means Rule 16b-3 under the EXCHANGE ACT or any successor to                Rule                16b-3, as in effect when discretion is being exercised with respect                to the                Plan. |
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|   | (bb) | SAR                means a stock appreciation right whose value is based on the increase                in                the FAIR MARKET VALUE of the COMMON STOCK covered by such                right. |
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|   | (cc) | SECTION                16 OFFICER means any person who is designated by the BOARD OF DIRECTORS                as                an executive officer of MEDIALINK and any other person who is designated                as officer of MEDIALINK                for purposes of Section 16 of the EXCHANGE                ACT. |
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|   | (dd) | TANDEM                refers to a SAR granted in conjunction with an                OPTION. |
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|   | (ee) | TERMINATION                occurs when an EMPLOYEE ceases to be employed by the COMPANY as a                common                law employee, when a DIRECTOR ceases to be a member of the BOARD                OF                DIRECTORS or when the relationship between the COMPANY and a CONSULTANT                or                other ELIGIBLE PARTICIPANT terminates, as the case may                be. |
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|   | (ff) | TERMINATION                FOR CAUSE means termination for cause which results from the commission                of                a felony, fraud, willful misconduct or gross negligence which has                resulted                or may result in material damage to the COMPANY, in the sole discretion                of                the COMMITTEE. |
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