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CERTIFICATION

I, Roger Gordon, certify that:

|1. | I have reviewed this quarterly report on Form 10-QSB of
      Pure Pharmaceuticals Corporation (the "Registrant");                                                                                                                                                                                                                                           
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|2. | Based on my knowledge, this quarterly report does not
      contain any untrue statement of a material fact or omit to state a
      material fact necessary to make the statements made, in light of the
      circumstances under which such statements were made, not misleading with
      respect to the period covered by this quarterly report;       
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|3. | Based on my knowledge, the financial statements, and
      other financial information included in this quarterly report, fairly
      present in all material respects the financial condition, results of
      operations and cash flows of the Registrant as of, and for, the periods
      presented in this quarterly report;                          
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|4. | The Registrant's other certifying officers and I are
      responsible for establishing and maintaining disclosure controls and
      procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
      internal control over financial reporting (as defined in Exchange Act
      Rules 13a-15(f) and 15d-15(f)) for the Registrant and have:
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|   | a)                                                                                                                                                                                                                                                                                                                                                           
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|   | b)                                                                                                                                                                                                                                                                                                                                                           
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|   | c)                                                                                                                                                                                                                                                                                                                                                           
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|   | d)                                                                                                                                                                                                                                                                                                                                                           
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|5. | The Registrant's other certifying officer and I have
      disclosed, based on our most recent evaluation of internal control over
      financial reporting, to the Registrant's auditors and the audit committee
      of the Registrant's board of directors (or persons performing the
      equivalent functions):                                      
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|   | a)                                                                                                                                                                                                                                                                                                                                                           
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|   | b)                                                                                                                                                                                                                                                                                                                                                           

Date: May 20, 2008

/s/ Roger GordonRoger
Gordon 
  Principal Executive Officer

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