ARTICLES OF AMENDMENT
                                   relating to
                            SERIES A PREFERRED STOCK
                                       of
                           NORTHLAND CRANBERRIES, INC.

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                   Pursuant to Sections 180.0602 and 180.1002
                   of the Wisconsin Business Corporation Law

           ---------------------------------------------------------

     I, John Swendrowski, Chairman of the Board and Chief Executive Officer of
Northland Cranberries, Inc., a corporation organized and existing under the
Wisconsin Business Corporation Law (the "Corporation"), in accordance with the
provisions of Sections 180.0602 and 180.1002 thereof, DO HEREBY CERTIFY THAT:

     A.   Pursuant to the authority conferred upon the Board of Directors of the
Corporation by its Articles of Incorporation, as amended, and in accordance with
Sections 180.0602 and 180.1002 of the Wisconsin Business Corporation Law, said
Board of Directors adopted resolutions on November 1, 2001, creating a series of
Preferred Stock, $.01 par value per share, of the Corporation, designated as
Series A Preferred Stock.

     B.   Said resolutions of the Board of Directors of the Corporation creating
the series designated as Series A Preferred Stock provide that said series shall
have such designation and number of shares and such preferences, limitations and
relative rights as are set forth in the paragraphs below:

                            Series A Preferred Stock

     1.   Designation and Amount. The Corporation is authorized to issue a
series of Preferred Stock, which is hereby designated as "Series A Preferred
Stock." The number of shares of Series A Preferred Stock shall be limited to Two
Million (2,000,000). The par value of the Series A Preferred Stock shall be $.01
per share.

     2.   Dividends. If and when the Board of Directors declares a cash dividend
on the shares of Class A Common Stock, then the holders of Series A Preferred
Stock shall be entitled to receive, out of funds legally available therefor, a
cash dividend per share equal to the amount such holders would have received had
such holder converted his or its Series A Preferred Stock into Class A Common
Stock immediately prior to such distribution.

     3.   Liquidation, Dissolution or Winding Up. In the event of any voluntary
or involuntary liquidation, dissolution or winding up of the Corporation, the
holders of shares of Series A Preferred Stock then outstanding shall be entitled
to receive out of the assets of the Corporation available for distribution to
its shareholders, in money or money's worth, after and subject to the payment in
full of all amounts required to be distributed to the holders of any other
Preferred Stock of the Corporation ranking on liquidation prior and in
preference to the Series A Preferred Stock (such Preferred Stock being referred
to hereinafter as "Senior Preferred Stock"; provided that the Series B Preferred
Stock ranks junior to the Series A Preferred Stock and is therefore not Senior

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Preferred Stock) upon such liquidation, dissolution or winding up, an amount
equal to the amount such holder would have received had such holder converted
its Series A Preferred Stock into Class A Common Stock immediately prior to such
distribution. The merger or consolidation of the Corporation into or with
another corporation, the merger or consolidation of any other corporation into
or with the Corporation, or the sale of all or substantially all the assets of
the Corporation shall not be deemed to be a liquidation, dissolution or winding
up of the Corporation for purposes of this Section 3.

     4.   Voting. Each issued and outstanding share of Series A Preferred Stock
shall be entitled to the number of votes equal to the number of shares of Class
A Common Stock into which each such share of Series A Preferred Stock is
convertible (as adjusted from time to time pursuant to Section 5 and Section 6
hereof), at each meeting of shareholders of the Corporation (or pursuant to any
action by written consent) with respect to any and all matters presented to the
shareholders of the Corporation for their action or consideration. Except as
provided by law or by the provisions establishing any other series of Preferred
Stock, holders of Series A Preferred Stock shall vote together with the holders
of Common Stock as a single class.

     5.   Mandatory Conversion.

     Immediately upon the effectiveness of an amendment to the Corporation's
Articles of Incorporation which has the effect of increasing the number of
shares of Class A Common Stock that the Corporation is authorized to issue to a
number sufficient to provide for the issuance of shares of Class A Common Stock
upon conversion of all of the then issued and outstanding shares of Series A
Preferred Stock in accordance with the terms hereof, each share of Series A
Preferred Stock shall be automatically converted into fully-paid and
nonassessable (except as provided by Section 180.0622(2)(b) of the Wisconsin
Business Corporation Law) shares of Class A Common Stock. The number of shares
of Class A Common Stock into which each share of Series A Preferred Stock is
convertible shall equal the Conversion Rate in effect at such time. The initial
Conversion Rate shall be twenty-five (25), subject to adjustment as provided in
Section 6 hereof. Upon such automatic conversion, all shares of Series A
Preferred Stock which shall have been converted as herein provided shall no
longer be deemed to be outstanding and all rights with respect to such shares,
including the rights, if any, to receive notices and to vote, shall forthwith
cease and terminate.

     6.   Anti-Dilution Provisions.

          (a)  The Conversion Rate shall be subject to adjustment from time to
     time in accordance with this Section 6.

          (b)  In case the Corporation shall at any time (i) subdivide the
     outstanding Class A Common Stock or (ii) issue a dividend on its
     outstanding Class A Common Stock payable in shares of Class A Common Stock,
     the Conversion Rate in effect immediately prior to such dividend or
     combination shall be proportionately increased by the same ratio as the
     subdivision or dividend. In case the Corporation shall at any time combine
     its outstanding Class A Common Stock, the Conversion Rate in effect
     immediately prior to such combination shall be proportionately decreased by
     the same ratio as the combination.

          (c)  If any capital reorganization or reclassification of the capital
     stock of the Corporation, or consolidation or merger of the Corporation
     with another corporation, or the sale of all or substantially all of its
     assets to another corporation, shall be effected in such a way that holders
     of


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     Class A Common Stock shall be entitled to receive stock, securities, cash
     or other property with respect to or in exchange for Class A Common Stock,
     then, as a condition of such reorganization, reclassification,
     consolidation, merger or sale, lawful and adequate provision shall be made
     whereby the holders of the Series A Preferred Stock shall have the right to
     acquire and receive upon conversion of the Series A Preferred Stock such
     shares of stock, securities, cash or other property issuable or payable (as
     part of the reorganization, reclassification, consolidation, merger or
     sale) with respect to or in exchange for such number of outstanding shares
     of Class A Common Stock as would have been received upon conversion of the
     Series A Preferred Stock at the Conversion Rate then in effect.

     7.   No Sinking Fund. Shares of Series A Preferred Stock shall not be
entitled to any sinking fund.

     8.   Other Terms. Shares of Series A Preferred Stock shall be subject to
the other terms, provisions and restrictions set forth in the Articles of
Incorporation with respect to the shares of Preferred Stock of the Corporation.

     C.   No shares of Series A Preferred Stock have been issued as of the date
hereof.

     D.   The amendment creating the Series A Preferred Stock was adopted by the
Board of Directors of the Corporation in accordance with Section 180.1002 of the
Wisconsin Business Corporation Law and shareholder action was not required.

     E.   These Articles of Amendment shall be effective as of 9:01 a.m. on
November 5, 2001.

     IN WITNESS WHEREOF, the undersigned has executed and subscribed these
Articles of Amendment on behalf of the Corporation and does affirm the foregoing
as true this 2nd day of November, 2001.


                                             NORTHLAND CRANBERRIES, INC.


                                             By:  John Swendrowski
                                                 -------------------------------
                                                  John Swendrowski
                                                  Chairman of the Board and
                                                  Chief Executive Officer

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     This instrument was drafted by and should be returned to Peter C. Underwood
of the firm of Foley & Lardner, 777 East Wisconsin Avenue, Milwaukee, Wisconsin
53202.



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