##### 



EXECUTION COPY
 AGREEMENT AND PLAN OF REORGANIZATION
 BY AND AMONG
 OMNITURE, INC.,
 VOYAGER
ACQUISITION CORP
 AND
 VISUAL SCIENCES, INC.
 Dated as of October 25, 2007




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##### 



TABLE OF CONTENTS
 PageARTICLE I THE MERGER
    
    
    21.1 The Merger
    
    
    21.2 Effective Time; Closing
    
    
    31.3 Effect of the Merger
    
    
    31.4 Certificate of Incorporation and Bylaws
    
    
    31.5 Directors and Officers
    
    
    31.6 Effect on Capital Stock
    
    
    41.7 Surrender of Certificates
    
    
    61.8 No Further Ownership Rights in Company Common Stock
    
    
    91.9 Lost, Stolen or Destroyed Certificates
    
    
    91.10 Tax Consequences
    
    
    91.11 Further Action
    
    
    91.12 Dissenters Rights
    
    
    10ARTICLE II REPRESENTATIONS AND WARRANTIES OF THE COMPANY
    
    
    102.1 Organization; Standing and Power; Charter Documents; Subsidiaries
    
    
    102.2 Capital Structure
    
    
    112.3 Authority; Non-Contravention; Necessary Consents
    
    
    142.4 SEC Filings; Financial Statements; Internal Controls
    
    
    162.5 Absence of Certain Changes or Events
    
    
    182.6 Taxes
    
    
    182.7 Intellectual Property
    
    
    212.8 Compliance; Permits
    
    
    262.9 Litigation
    
    
    272.10 Brokers and Finders Fees
    
    
    272.11 Transactions with Affiliates
    
    
    272.12 Employee Benefit Plans
    
    
    272.13 Title to Properties
    
    
    322.14 Environmental Matters
    
    
    332.15 Contracts
    
    
    342.16 Disclosure
    
    
    362.17 Board Approval
    
    
    372.18 Fairness Opinion
    
    
    372.19 Insurance
    
    
    372.20 Substantial Customers
    
    
    372.21 Export Control Laws
    
    
    382.22 Foreign Corrupt Practices Act
    
    
    382.23 Takeover Statutes
    
    
    38
 -i-




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PageARTICLE III REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB
    
    
    393.1 Organization; Standing and Power; Charter Documents; Significant
Subsidiaries
    
    
    393.2 Capital Structure
    
    
    403.3 Authority; Non-Contravention; Necessary Consents
    
    
    413.4 SEC Filings; Financial Statements; Internal Controls
    
    
    433.5 Absence of Certain Changes or Events
    
    
    443.6 Compliance
    
    
    453.7 Litigation
    
    
    453.8 Disclosure
    
    
    453.9 Board Approval
    
    
    463.10 Fairness Opinion
    
    
    463.11 Brokers and Finders Fees
    
    
    463.12 Company Stock
    
    
    46ARTICLE IV CONDUCT BY THE COMPANY PRIOR TO THE EFFECTIVE TIME
    
    
    474.1 Conduct of Business by the Company
    
    
    474.2 Conduct of Business by Parent
    
    
    52ARTICLE V ADDITIONAL AGREEMENTS
    
    
    525.1 Prospectus/Joint Proxy Statement; Registration Statement
    
    
    525.2 Meeting of Company and Parent Stockholders; Board Recommendation
    
    
    545.3 Acquisition Proposals
    
    
    555.4 Confidentiality; Access to Information; No Modification of
Representations, Warranties or Covenants
    
    
    595.5 Public Disclosure
    
    
    605.6 Regulatory Filings; Reasonable Efforts
    
    
    615.7 Notification of Certain Matters
    
    
    625.8 Third-Party Consents
    
    
    635.9 Equity Awards and Employee Benefits
    
    
    635.10 Form S-8
    
    
    665.11 Indemnification
    
    
    665.12 Nasdaq Listing
    
    
    685.13 Company Affiliates; Restrictive Legend
    
    
    685.14 Treatment as Reorganization
    
    
    685.15 Section 16 Matters
    
    
    695.16 Merger Sub Compliance
    
    
    69ARTICLE VI CONDITIONS TO THE MERGER
    
    
    696.1 Conditions to the Obligations of Each Party to Effect the Merger
    
    
    696.2 Additional Conditions to the Obligations of the Company
    
    
    706.3 Additional Conditions to the Obligations of Parent
    
    
    71
 -ii-




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PageARTICLE VII TERMINATION, AMENDMENT AND WAIVER
    
    
    727.1 Termination
    
    
    727.2 Notice of Termination; Effect of Termination
    
    
    747.3 Fees and Expenses
    
    
    747.4 Amendment
    
    
    767.5 Extension; Waiver
    
    
    76ARTICLE VIII GENERAL PROVISIONS
    
    
    768.1 Non-Survival of Representations and Warranties
    
    
    768.2 Notices
    
    
    768.3 Interpretation; Knowledge
    
    
    788.4 Counterparts
    
    
    798.5 Entire Agreement; Third-Party Beneficiaries
    
    
    808.6 Severability
    
    
    808.7 Other Remedies; Specific Performance
    
    
    808.8 Governing Law
    
    
    808.9 Jurisdiction
    
    
    808.10 Rules of Construction
    
    
    818.11 Assignment
    
    
    818.12 Waiver of Jury Trial
    
    
    81
 -iii-




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TABLE OF DEFINED TERMS
 Term
    
    SectionAcquisition
    
    7.3(b)(iii)Acquisition Proposal
    
    5.3(g)(i)Affiliate Letter
    
    5.13Agreement
    
    IntroductionAntitrust Clearance Date
    
    7.1(b)Appraisal Rights
    
    1.12Board Recommendations
    
    5.2(b)Book-Entry Shares
    
    1.7(c)Burdensome Condition
    
    5.6(c)Certificate of Merger
    
    1.2Certificates
    
    1.7(c)Change of Recommendation
    
    5.3(d)(ii)Closing
    
    1.2Closing Date
    
    1.2COBRA
    
    2.12(b)Code
    
    RecitalsCompany
    
    IntroductionCompany Affiliate
    
    5.13Company Balance Sheet
    
    2.4(b)Company Board Recommendation
    
    5.2(b)Company Charter Documents
    
    2.1(b)Company Common Stock
    
    1.6(a)Company Disclosure Letter
    
    Article II
 -iv-




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Term
    
    SectionCompany Employees
    
    5.9(c)Company Employee Plan
    
    2.12(a)Company Financials
    
    2.4(b)Company Intellectual Property
    
    2.7(a)(ii)Company Owned Intellectual Property
    
    2.7(a)(vi)Company Material Adverse Effect
    
    8.3(c)Company Options
    
    2.2(b)(i)Company Permits
    
    2.8(b)Company Preferred Stock
    
    2.2(a)(i)Company Products
    
    2.7(c)Company Registered Intellectual Property
    
    2.7(a)(v)Company Restricted Stock
    
    1.6(b)Company SEC Reports
    
    2.4(a)Company Stock Plan or Company Stock Plans
    
    1.6(e)Company Stockholders Meeting
    
    2.16Company Termination Fee
    
    7.3(b)(i)(1)Confidentiality Agreement
    
    5.4(a)Contaminants
    
    2.7(r)Continuing Employees
    
    5.9(c)Contract
    
    2.2(a)(ii)Controlled Group Affiliate
    
    2.12(e)D&O Insurance
    
    5.11(b)Delaware Law
    
    RecitalsDissenting Shares
    
    1.12Distributed Company Product
    
    2.7(p)
 -v-




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Term
    
    SectionDomain Names
    
    2.7(a)(i)Effect
    
    8.3(c)Effective Time
    
    1.2Employee
    
    2.12(a)Employee Agreement
    
    2.12(a)End Date
    
    7.1(b)Environmental Laws
    
    2.14(b)ERISA
    
    2.12(c)(i)Exchange Act
    
    2.3(d)Exchange Agent
    
    1.7(a)Exchange Fund
    
    1.7(b)Exempt Representations
    
    1.1(c)Export Approvals
    
    2.21(b)FCPA
    
    2.22GAAP
    
    2.4(b)Goldman Agreement
    
    2.10Goldman Fairness Opinion
    
    2.18Governmental Entity
    
    2.3(d)Hazardous Materials
    
    2.14(b)HSR Act
    
    2.3(d)Indemnified Parties
    
    5.11(a)Initial End Date
    
    7.1(b)Intellectual Property
    
    2.7(a)(i)International Employee Plan
    
    2.12(g)Knowledge
    
    8.3(b)
 -vi-




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Term
    
    SectionLeased Real Property
    
    2.13(a)Leases
    
    2.13(a)Legal Requirements
    
    2.2(d)(ii)Liens
    
    2.1(d)Merger
    
    1.1(a)Merger Consideration
    
    1.6(a)Merger Sub
    
    IntroductionMerger Sub Common Stock
    
    1.6(d)Nasdaq
    
    1.6(g)Open Source
    
    2.7(p)Option Exchange Ratio
    
    5.9(a)(i)Parent
    
    IntroductionParent Balance Sheet
    
    3.4(b)Parent Board Recommendation
    
    5.2(b)Parent Charter Documents
    
    3.1(b)Parent Common Stock
    
    RecitalsParent Disclosure Letter
    
    Article IIIParent Financials
    
    3.4(b)Parent Material Adverse Effect
    
    8.3(d)Parent Options
    
    3.2(b)(i)Parent Preferred Stock
    
    3.2(a)(i)Parent SEC Reports
    
    3.4(a)Parent Stockholders Meeting
    
    2.16Parent Stock Plans
    
    3.2(b)(i)Party or Parties
    
    Introduction
 -vii-




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Term
    
    SectionPermits
    
    2.8(b)Permitted Parent Action
    
    5.2(b)Person
    
    8.3(e)Per Share Cash Amount
    
    1.6(a)Per Share Stock Amount
    
    1.6(a)Prospectus/Joint Proxy Statement
    
    2.16PTO
    
    2.7(b)Registered Intellectual Property
    
    2.7(a)(iii)Registration Statement
    
    2.16Required Company Stockholders
    
    2.3(a)Routine Grants
    
    4.1(b)(iv)Required Parent Stockholders
    
    3.3(a)Sarbanes-Oxley Act
    
    2.4(c)SEC
    
    2.3(d)Second Merger
    
    1.1(b)Section 409A
    
    2.12(i)Securities Act
    
    2.4(a)Share Issuance
    
    RecitalsSoftware
    
    2.7(a)(iv)Standard Terms
    
    4.1(b)(iv)Stockholders Meeting
    
    5.2(a)Subsidiary
    
    2.1(a)Subsidiary Charter Documents
    
    2.1(b)Substantial Customer Contracts
    
    2.20(b)Superior Offer
    
    5.3(g)(ii)
 -viii-




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Term
    
    SectionSupplement Letter
    
    1.1(c)Surviving Corporation
    
    1.1(a)SVB Facility
    
    4.1(b)(xxii)Tax or Taxes
    
    2.6(a)Tax Incentive
    
    2.6(b)(xii)Tax Opinions
    
    5.14Tax Return
    
    2.6(a)Terminating Employee Plans
    
    5.9(b)Triggering Event
    
    7.1(h)URLs
    
    2.7(a)(i)Voting Agreements
    
    RecitalsVoting Debt
    
    2.2(c)
 -ix-




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INDEX OF EXHIBITS
 Exhibits A-1 and A-2
    
    Voting AgreementExhibit B-1 and B-2
    
    Tax Representation LettersExhibit C
    
    Certificate of Incorporation
 -x-




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AGREEMENT AND PLAN OF REORGANIZATION
 Agreement Parent Merger Sub Company Party Parties.
 RECITALS
  Delaware Law
 Exhibits A-1 A-2, Voting Agreements)
  Parent
Common Stock Share Issuance
   Code
 -1-




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NOW, THEREFORE
 ARTICLE I  THE MERGER
 The Merger
 Merger Surviving Corporation.
 Alternative Structure Article VI Exhibit B-1 Section 5.14 Section 6.1(e) Exhibit B-2 Section 1.1(b)) Second Merger provided however Exhibit B-2 Section 1.1(b) Article VI Recital I, Section 1.10, Section 2.6(b)(xiii), Section 4.1(b)(xviii),
Section 5.14 and Section 6.1(e)
 Section 2.3(b) Section 2.3(b) Section 2.7(j)(ii) Exempt
Representations
 -2-




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##### 



provided however Section 1.1(b) Supplement Letter
 Effective Time; Closing Certificate of Merger Effective Time Closing Article VI provided however Article VI Closing Date.
 Effect of the Merger
 Certificate of Incorporation and Bylaws Exhibit C
 Directors and Officers
 -3-




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Effect on Capital Stock
 Company Common Stock Company Common Stock Section 1.6(c) Section 1.6(g) Per Share Stock Amount Per Share Cash Amount Merger Consideration Section 1.7 Section 1.9).
 Repurchase Rights Company Restricted Stock Section 2.12(a) Section 2.12(a) Section 1.6(a) provided however
 -4-




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Section 1.6(b) Section 1.6(b).
 Cancellation of Treasury and Parent Owned Stock
 Capital Stock of Merger Sub Merger Sub Common Stock
 Stock Options Company Stock Plan Company Stock Plans Section 5.9(a).
 Warrants
 Fractional Shares Nasdaq
 -5-




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Adjustments to Per Share Stock Amount Section 1.6(a)
 Surrender of Certificates
 Exchange Agent Exchange Agent
 Parent to Provide Common Stock and Cash Article I, Section 1.6(a) Section 1.6(g) Section 1.7(d) Exchange Fund.
 Exchange Procedures Certificates Book-Entry Shares Section 1.6(a) Section 1.6(g Section 1.7(d):
 -6-




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Section
1.6(g) Section 1.7(d) Section
1.6(a) Section 1.6(a) Section 1.6(g) Section 1.7(d) Section 1.6(a) Section 1.6(g) Section 1.7(d) Section 1.6(a) Section 1.6(a) Section 1.6(g) Section 1.7(d)
 Distributions With Respect to Unexchanged Shares Section 1.6(g) Section 1.7 Section 1.7 Section 1.6(a) Section 1.6(a)
 -7-




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Section 1.6(g)
 Transfers of Ownership
 Required Withholding
 No Liability Section 1.7
 Investment of Exchange Fund Article I Article I
 Termination of Exchange Fund Section 1.7 Section 1.6(a) Section 1.6(g) Section
1.7(d)
 -8-




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No Further Ownership Rights in Company Common Stock Sections 1.6(a) and
1.6(g) Section 1.7(d) Section 1.7 Section 1.6(a) Section 1.6(g) Section 1.7(d)
 Lost, Stolen or Destroyed Certificates Section 1.6(a) Section 1.6(g) Section
1.7(d); provided however
 Tax Consequences
 Further Action
 -9-




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Dissenters Rights Dissenting Shares Appraisal Rights Section 1.6(a) Section 1.6(g) Section 1.7(d)
 ARTICLE II  REPRESENTATIONS AND WARRANTIES OF THE COMPANY
 Company Disclosure Letter
 Organization; Standing and Power; Charter Documents; Subsidiaries
 Organization; Standing and Power
 -10-




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Subsidiary,
 Charter Documents Company Charter Documents Subsidiary Charter Documents
 Minutes
 Subsidiaries Section 2.1(d) Liens
 Capital Structure
 Capital Stock
 Company Preferred Stock
 -11-




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Section 2.2(a) provided however
 Stock Options
 Company Options
 Section 2.2(a) provided however
 -12-




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Voting Debt Voting Debt).
 Other Securities
 Section 2.2(a)(i) Section 2.2(b)(i)
  -13-




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Authority; Non-Contravention; Necessary Consents
 Authority Required Company
Stockholders
 Non-Contravention Section 5.2 Section 2.3(d)
 -14-




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Section 2.3(b)(iv)
 Section 2.3(c)
 Necessary Consents Governmental Entity SEC Exchange Act HSR Act
 -15-




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SEC Filings; Financial Statements; Internal Controls
 SEC Filings Company SEC Reports. Securities Act
 Financial Statements Company
Financials GAAP Company Balance Sheet.
 -16-




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Internal Controls Sarbanes-Oxley Act
 -17-




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Absence of Certain Changes or Events
 Taxes
 Definitions Tax Taxes
 -18-




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Section 2.6(a) Section 2.6(a) Tax Return
 Taxes; Tax Returns and Audits
      -19-




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Tax Incentive
  -20-




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Intellectual Property Definitions
 Intellectual
Property URLs Domain Names
 Company Intellectual Property
 Registered Intellectual Property
 Software
 Company Registered Intellectual Property
 Company Owned Intellectual Property
 -21-




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Registered Intellectual Property; Proceedings Section 2.7(b) PTO
 Company Products Section 2.7(c) Company
Products
 No Order Section 2.7(b)
 Registration
 Absence of Liens Section 2.7(f)
 Third-Party Development
 -22-




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Transfers
 Licenses Section 2.7(p) Section 2.7(i)
 No Conflict
   -23-




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Section 2.7(j)(ii)
 No Infringement
 No Notice of Infringement
 No Third Party Infringement
 All Necessary Intellectual Property
 Proprietary Information Agreements
 -24-




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Open Source Section 2.7(p)(i) Open Source Distributed
Company Product Section 2.7(p)(ii) Section 2.7(p)(iii)
  Contaminants
 -25-




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Section 2.7(s)
  Compliance; Permits
 Compliance
 -26-




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Permits Permits Company Permits
 Litigation
 Brokers and Finders Fees Goldman Agreement
 Transactions with Affiliates Section 2.11
 Employee Benefit Plans
 Schedule Section 2.12(a)
 -27-




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Section 2.12(e) Employee Company
Employee Plan Employee Agreement
 Documents COBRA
 -28-




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##### 



Benefit Plan Compliance
 ERISA
   Plan Funding
 No Pension or Welfare Plans Controlled Group Affiliate
 -29-




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Continuation Coverage
 International Employee Plans Section 2.12(g) International Employee Plan
 Effect of Transaction
 -30-




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Section 409A Section 409A
 Past Acquisitions
 Labor
 Employment Matters
 -31-




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Section 2.12(l)
  Title to Properties
 Properties Section 2.13 Leased Real
Property Leases
 -32-




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##### 



Valid Title
 Environmental Matters
  -33-




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Section 2.14, Environmental Laws Hazardous Materials
 Contracts
 Scheduled Contracts
       -34-




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-35-




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##### 



Schedule Section 2.15(a)
 No Breach
 Disclosure Registration Statement Company Stockholders Meeting Parent
Stockholders Meeting Prospectus/Joint Proxy Statement Section 2.16
 -36-




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Board Approval
 Fairness Opinion Goldman Fairness Opinion
 Insurance Section 2.19
 Substantial Customers
 Section 2.20(a)
 Sections 2.20(a) Section 2.20(a) Substantial Customer Contracts
 -37-




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Export Control Laws
  Export Approvals
  Foreign Corrupt Practices Act FCPA
 Takeover Statutes Section 3.12
 -38-




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ARTICLE III
REPRESENTATIONS AND WARRANTIES OF PARENT
AND MERGER SUB
 Parent Disclosure Letter
 Organization; Standing and Power; Charter Documents; Significant Subsidiaries
 Organization; Standing and Power
 Charter Documents Parent Charter
Documents
 Significant Subsidiaries Section 3.1(c)
 -39-




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Capital Structure
 Capital Stock
 Parent Preferred Stock
  Stock Options
 Parent Stock Plans Parent Options
  -40-




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Voting Debt
 Other Securities
 Section 3. 2(a)(i) and Section 3. 2(b)(i)
  Merger Sub Capital Stock
 Authority; Non-Contravention; Necessary Consents
 Authority
 -41-




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##### 



Required Parent
Stockholders
 NonContravention Section 3.3(c) Section 5.2 Section 3.3(b)
 Necessary Consents
 -42-




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##### 



SEC Filings; Financial Statements; Internal Controls
 SEC Filings Parent SEC Reports
 Financial Statements Parent
Financials
 -43-




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##### 



Parent Balance Sheet
 Internal Controls
 Absence of Certain Changes or Events
 -44-




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##### 



Compliance
 Litigation
 Disclosure
 -45-




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##### 



Section 3.8
 Board Approval
 Fairness Opinion
 Brokers and Finders Fees
 Company Stock
 -46-




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##### 



ARTICLE IV
CONDUCT BY THE COMPANY PRIOR TO THE EFFECTIVE TIME
 Conduct of Business by the Company
 Ordinary Course
 Required Consent Section 4.1(a) Article IV
  provided however
 de minimis
 -47-




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##### 



provided however Routine Grants Section 4. 1(b)(iv) Standard Terms
    -48-




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##### 



-49-




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##### 



Section 2. 12(a) provided however
  -50-




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##### 



provided however
      SVB Facility
 -51-




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##### 



Conduct of Business by Parent Section 1.6(h)
 Section
6. 1(d) Schedule 4.2(b)
 ARTICLE V
ADDITIONAL AGREEMENTS
 Prospectus/Joint Proxy Statement; Registration Statement
 -52-




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##### 



Section 5.1 Exhibit B-2 Section 5. 3(d) Section 5. 2(b) Section 5.5 provided however Section 5.3(d)
 -53-




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##### 



Meeting of Company and Parent Stockholders; Board Recommendation
 Meeting of Company and Parent Stockholders Section 5.1 Stockholders Meeting Section 5.3(d)
 -54-




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##### 



Board Recommendation Section 5.3(d) Company Board
Recommendation Parent Board Recommendation Board Recommendations Permitted Parent
Action
 Acquisition Proposals
 No Solicitation Section 5.3(c)
 -55-




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##### 



Section 5.3(d) Section 5.3(c)(i)
 Notification of Unsolicited Acquisition Proposals
 Section 5. 3(c)(i)
  Superior Offers Section 5.3(a)
 -56-




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##### 



Section 5.3(a)
 provided
 provided
 Change of Recommendation
 Section 5. 2(b) Section 5.2(b) provided however
  -57-




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##### 



Section 5.2(b) Change of Recommendation
   Section 5. 3(b) Section 5. 3(c)(i)
  Section 5.2 Section 5.3
 Continuing Obligation to Call, Hold and Convene Stockholders Meeting; No Other
Vote
 Compliance with Tender Offer Rules provided however Section 5.3(d)
 -58-




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##### 



Certain Definitions
 Acquisition Proposal provided however
 Superior Offer
 Confidentiality; Access to Information; No Modification of Representations, Warranties
or Covenants
 Confidentiality Confidentiality Agreement
 -59-




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##### 



Access to Information provided however provided however provided further
 No Modification of Representations and Warranties or Covenants Section 5.4 Section 5.6 Section 5.7
 Public Disclosure Section 5. 3(d) Section 5.2(b)
 -60-




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##### 



Regulatory Filings; Reasonable Efforts
 Regulatory Filings Section 5.6(a)
 Exchange of Information Section 5.6(a)
 -61-




---



##### 



provided however
 Reasonable Efforts Burdensome
Condition
 Notification of Certain Matters
 By the Company Section 6.3(a) 6.3(b)
 -62-




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##### 



By Parent Section 6.2(a) 6.2(b)
  Third-Party Consents Section 1.1(b) provided however provided further
 Equity Awards and Employee Benefits
 Assumption of Stock Options
 Section 2. 12(a)
 -63-




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##### 



Section 2. 12(a) Option Exchange Ratio
 Section 5. 9(a)(ii)
 -64-




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##### 



Termination of Certain Company Employee Plans Section 5.9(d) Terminating Employee Plans
 Company Employees Continuing Employees provided however
 -65-




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##### 



provided however
 Section 5.9(d)
 Section 8.5 Section 5.9 Section 5.9
  Form S-8
 Indemnification
 Indemnity Indemnified Parties Section 5.11
 -66-




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##### 



provided however Section 5.11
 Insurance D&O Insurance provided however provided however
 Third-Party Beneficiaries Section 5.11 Section 5.11 Section 5.11
 -67-




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##### 



Section 5.11 Section 5.11
 Nasdaq Listing
 Company Affiliates; Restrictive Legend Section 5.13 Company Affiliate Affiliate Letter
 Treatment as Reorganization Section 6. 1(e) Tax Opinions Exhibit B-1 Exhibit B-2
 -68-




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##### 



Section 16 Matters Article I
 Merger Sub Compliance
 Fairness Opinion
  ARTICLE VI
CONDITIONS TO THE MERGER
 Conditions to the Obligations of Each Party to Effect the Merger
 Stockholder Approval
 No Order
 Registration Statement Effective; Prospectus/Joint Proxy Statement
 HSR Act
 -69-




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##### 



Tax Opinions provided however provided further however
 Nasdaq Listing
 Additional Conditions to the Obligations of the Company
 Representations and Warranties Sections 3.2(a)(i) 3.2(b)(i) 3.2(c) 3.2(d)(i) 3.3(a) 3.9
 -70-




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##### 



Agreements and Covenants
 Material Adverse Effect
 Additional Conditions to the Obligations of Parent
 Representations and Warranties Sections 2.2(a)(i) 2.2(b)(i) 2.2(c) 2.2(d)(i) 2.3(a)
and 2.17
 Agreements and Covenants
 Material Adverse Effect
 -71-




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##### 



No Governmental Restriction Section 6.1(b)
 ARTICLE VII
TERMINATION, AMENDMENT AND WAIVER
 Termination
  Initial End Date provided however Section 6.1(d) Section 6.1(d) Antitrust Clearance Date th End Date provided however Section 7.1(b)
    -72-




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##### 



provided however Section 6.2(a) Section 6.2(b) provided Section 6.3(a) Section 6.3(b)
 provided however Section 6.3(a) Section 6.3(b) provided Section 6.2(a) Section 6.2(b)
 Triggering Event
 -73-




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Notice of Termination; Effect of Termination Section 7.1 Section 7.1 Section 5.4(a) Section 7.2 Section 7.3 Article VIII
 Fees and Expenses
 General Section 7.3 provided however
 Termination Fee
 Company Payment
 Section 7.1(f) Company Termination Fee
 Section 7.1(b)
 -74-




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##### 



Section 7.1(d)
 Section 7.1(h)
 Interest and Costs; Other Remedies Section 7.3 Section 7.3 Section 7.3 Section 7.3 Section 7.3 provided however Section 7.3
 Certain Definitions Section 7.3 Acquisition
 -75-




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Amendment provided however provided however Section 1. 1(b)
 Extension; Waiver provided however
 ARTICLE VIII
GENERAL PROVISIONS
 Non-Survival of Representations and Warranties Article VIII
 Notices
 -76-




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##### 



th
  
 -77-




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##### 



Interpretation; Knowledge
 include includes including without limitation hereof herein hereto hereunder party parties the business of
 Knowledge Article VI
 Company Material Adverse Effect Effect provided however Section 6.3(a) Section 2.3 Section 2.7(j)(ii) and
 -78-




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##### 



2.7(j)(iii) Section 2.7(q) Section 2.9(a) Section 2.10 and Section 2.12(h)
 Parent Material Adverse Effect provided however Section 6.2(a) Section 3.3 Section 3.7(a) Section 3.11
 Person
 Counterparts
 -79-




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##### 



Entire Agreement; Third-Party Beneficiaries Section 5.11
 Severability
 Other Remedies; Specific Performance
 Other Remedies
 Specific Performance
 Governing Law
 Jurisdiction
 -80-




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##### 



Rules of Construction
 Assignment Section 8.11
 Waiver of Jury Trial SECTION 8.12
 -81-




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##### 



-82-




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OMNITURE, INC.By:
    
    /s/ Joshua G. JamesName: Joshua G. JamesTitle: Chief Executive OfficerVOYAGER ACQUISITION CORPBy:
    
    /s/ Michael S. HerringName: Michael S. HerringTitle: Chief Financial OfficerVISUAL SCIENCES, INC.By:
    
    /s/ James W. MacIntyre, IVName: James W. MacIntyre, IVTitle: President and Chief Executive Officer
 ****AGREEMENT AND PLAN OF REORGANIZATION****