Exhibit 10.1 Employment  Agreement  between  Universal Media Holdings,  Inc. and
Kenneth Parsteck



         AGREEMENT, dated as of the 29th day of October, 2001, between UNIVERSAL
MEDIA  HOLDINGS,  INC., a Delaware  Corporation,  with principal  offices at 545
Madison Avenue,  6th Floor, New York, New York  (hereinafter  referred to as the
"Company")  and Kenneth C.  Parsteck,  residing at Floral Park, New York (herein
referred to as "KCP").

                                   WITNESSETH:

         WHEREAS, the Company desires to formalize its relationship with KCP and
KCP wishes to formalize his relationship with the Company; and
         WHEREAS,  KCP is willing to formalize his relationship with the Company
on the terms and subject to the conditions contained herein.
         NOW, THEREFORE, the parties have agreed to the following:

1.       Employment.  The Company  hereby  employs KCP, and KCP hereby agrees to
enter into the  agreement  with the Company,  as  President  and Chairman of the
Board of Directors of the Company.
2.       No Breach of  Obligations.  KCP  represents and warrants to the Company
that he has the requisite  skills and experience,  and has proven his values and
abilities to the Company, and is ready, willing and able to perform those duties
attendant  to the  position  for which he is hired and that his entry  into this
Agreement  with the Company does not  constitute a breach of any agreement  with
any other person, firm or corporation,  nor does any prior agreement between KCP
and any person, firm or corporation contain any restriction or impediment to the
ability of KCP to perform  those duties for which he was hired,  or which may be
assigned to, or reasonably expected of him.
3.       Services.  During the full term of this Agreement, KCP shall perform to
the best of his abilities the following  services and duties, in such manner and
at such times as the Company may direct,  the following being included by way of
example and not by way of limitations:

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                  a)       KCP will be available to discuss all company  matters
                           that are presented to him, within a reasonable time;
                  b)       KCP  shall,   in   cooperation   with  the  Company's
                           financial  relations  firms(s),  keep  the  Company's
                           shareholders,  and the  brokerage  community  updated
                           from time to time as to the Company's progress;
                  c)       KCP shall consult with and advise the officers of the
                           Company,  either  orally  or at  the  request  of the
                           Company, in writing, to such matters as the Chairman,
                           shall  deem  necessary  to  discuss  relating  to the
                           management and operations of the Company; and
                  d)       KCP shall be  responsible  for such other  duties and
                           responsibilities  as  necessary  to fulfil his duties
                           President.

4.       Exclusivity.  KCP agrees that during the term of this Agreement he will
impart  and  devote the  necessary  time,  energy,  skill and  attention  to the
performance of his duties hereunder.
5.       Place of  Performance.  KCP agrees to perform his duties  hereunder and
agrees to the extent that it has been determined necessary and advisable, in the
discretion of the Chairman, to travel to any place in the United States, or to a
foreign  country,  where his presence is or may  reasonably  be required for the
performance of his duties hereunder.
6.       Compensation.  The Company  hereby  agrees to  compensate  KCP, and KCP
hereby accepts for the  performance  of the services of President,  as indicated
below:

                  a)       Fees.  The Company shall pay to KCP a monthly  salary
                           of THREE  THOUSAND  DOLLARS  ($3,000.00),  during the
                           term of this  Agreement.  The  Company  may  file any
                           registration statement necessary to allow KCP to sell
                           shares of common  stock of the Company in order to be
                           paid this amount;
                  b)       Stock:  In  addition,  the  Company  shall  issue  of
                           1,300,000  shares  of  Common  Stock of the  Company,
                           fully paid and non-assessable,  bearing a restrictive
                           legend,  in  consideration of the time and effort put
                           forth  by  KCP.   KCP   shall   have  the   right  to
                           "piggy-back" any appropriate  registration  statement
                           filed by the Company;
                  c)       Bonus.  KCP shall be entitled to  participation  in a
                           bonus or other incentive compensation, profit sharing
                           or retirement plan that the Company may institute, or
                           make  generally  available  to  its  executives,   as
                           determined by the Board of Directors;

7.       Representation  and  Warranties  of KCP.  By  virtue  of his  execution
hereof,  and in order to induce the  Company to enter into this  Agreement,  KCP
hereby represents and warrants, as follows:

                  a)       KCP  is  not  presently   actively   engaged  in  any
                           business,  employment or venture which is, or may be,
                           in direct conflict with the business of the Company;

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                  b)       KCP has  full  power  and  authority  to  enter  this
                           Agreement with the Company and to perform in the time
                           and manner contemplated; and
                  c)       KCP's  compliance  with the terms and  conditions  of
                           this   Agreement,   in  the  time   and  the   manner
                           contemplated  herein,  will  not  conflict  with  any
                           instrument or agreement pertaining to the transaction
                           contemplated herein, and will not conflict in, result
                           in a breach  or, or  constitute  a default  under any
                           instrument to which he is a party;
                  d)       KCP represents  that he shall devote his best efforts
                           to the success of the Company.

8.       Representation  and  Warranties  of  the  Company.  By  virtue  of  the
execution of this Agreement,  the Company hereby represents and warrants to KCP,
as follows:

                  a)  The  Company   and  KCP  agree  that  KCP  shall   receive
                  reimbursement  for all reasonable  expenses incurred by KCP in
                  connection  with  the  performance  of  his  duties  hereunder
                  subject to compliance with the Company's  procedures;  and the
                  Company  shall pay to KCP  directly,  or reimburse KCP for all
                  other   reasonable   necessary   and   proven   expenses   and
                  disbursements incurred by KCP for and on behalf of the Company
                  in the  performance  of KCP's  duties  during the term of this
                  Agreement.

9.       Competition.  a)  During  the  term of  this  Agreement,  or  upon  the
termination of his employment,  whichever  event shall occur earlier,  and for a
period of twelve (12) consecutive months thereafter,  KCP shall not, without the
prior written  consent of the Company  engage,  either as a  Consultant,  Agent,
Proprietor,  Officer,  Director, Partner or majority stockholder in the business
directly related to that of the Company.
         b)       KCP  further  covenants  that  during the stated  term of this
agreement,  and for the twelve (12) month  period  thereafter,  whichever  shall
occur earlier,  he will not solicit any clients or customers  known by him to be
clients or  customers of the Company for  competitive  business.  The  foregoing
restrictions shall not apply to a termination of KCP's employment by the Company
without Cause,  or a termination of the employment by KCP because of a breach of
the Agreement by the Company.

10.      Term and Termination. This Agreement shall be deemed to be effective as
of the date  indicated  above and shall  continue in full force and effect until
the last day of  September,  2002,  unless  sooner  terminated  as hereunder set
forth.

                  a)       Termination by the Company for Cause.

                           1)       The Company may terminate  KCP's  employment
                  for Cause.  Upon such  termination  the Company  shall have no
                  further obligations to KCP, except for compensation,  or other
                  benefits due, but not yet paid.
                           2)       "Cause"  shall mean:  (i) KCP's  willful and
                  continued failure substantially to perform his duties with the
                  Company  (other  than as a result of KCP's  incapacity  due to
                  illness  or  injury),  if KCP is not then  acting  in the best
                  interests  of the  Company,  as  determined  by the  Board  of
                  Directors, or (ii) KCP's wilful engagement in misconduct which
                  is materially injurious to the Company, monetary or otherwise.

<PAGE>


11.      Notice of Termination.  Any purported  termination of KCP's  employment
shall be communicated  by written "Notice of Termination"  from one party to the
other party hereto. For the purposes of this Agreement a "Notice of Termination"
shall mean a notice which shall indicate the specific  termination  provision in
this  Agreement  relied upon and shall set forth in reasonable  detail the facts
and  circumstances   claimed  to  provide  a  basis  for  termination  of  KCP's
employment,  under the provision so indicated.  No purported  termination by the
Company of KCP's employment shall be effective if it is not effected pursuant to
a "Notice of Termination" satisfying the requirements of this Paragraph.
12.      Date of Termination. "Date of Termination" shall mean the date on which
a "Notice of Termination" is given.
13.      Laws of the State of New York. This Agreement is being delivered in the
State of New York and shall be  construed  and enforced in  accordance  with the
Laws of the State of New York, irrespective of the state of Incorporation of the
Company and the place or domicile of KCP.
14.      Remedies on Breach.  Any remedies on breach of this Agreement are to be
determined exclusively through arbitration as discussed in the Agreement.
15.      Prohibition  Against  Assignment.  Except  as  herein  above  otherwise
expressly  provided,  KCP agrees on behalf of himself and of his  executors  and
administrators,  heirs, legates,  distributees, and any other person, or persons
claiming  benefits  under  him by  virtue  of this  Agreement  and  the  rights,
interests and benefits hereunder, shall not be assigned, transferred, pledged or
hypothecated in any way by KCP or any executor,  administrator,  heir,  legatee,
distrubutee  or other persons  claiming under KCP by virtue of the Agreement and
shall not be subject to execution,  attachment or similar process. Any attempted
assignment,  transfer,  pledge or hypothecation,  or other  dispositions of this
Agreement  of such rights,  interests  and  benefits  contrary to the  foregoing
provisions,  or the levy of any attachment or similar process thereupon shall be
null and void and without effect.

         This  Agreement  has  been  approved  by the  Board  of  Directors,  as
indicated by their  respective  signatures.  This Agreement has been approved by
KCP, as indicated by his signature.

<PAGE>


         In Witness Whereof,  the parties have executed this Agreement as of the
29th Day of October, 2001

                                                  Universal Media Holdings, Inc.


                                                  Kenneth C. Parsteck

                                                  Lance Lang,
                                                  Directors




                                                  Ramiro Pericone,
                                                  Director