This section of the FEDERAL REGISTER

contains documents other than rules or

proposed rules that are applicable to the

public. Notices of hearings and investigations,

committee meetings, agency decisions and

rulings, delegations of authority, filing of

petitions and applications and agency

statements of organization and functions are

examples of documents appearing in this

section.

Notices Federal Register

28213 

Vol. 74, No. 113 

Monday, June 15, 2009 

DEPARTMENT OF AGRICULTURE 

Food Safety and Inspection Service 

[Docket No. FSIS–2009–0013] 

Notice of Request for a New 

Information Collection (Be Food Safe 

Campaign Pilot Surveys) 

AGENCY: Food Safety and Inspection 

Service, USDA. 

ACTION: Notice and request for 

comments. 

SUMMARY: In accordance with the 

Paperwork Reduction Act of 1995 and 

the Office of Management and Budget 

(OMB) regulations, the Food Safety and 

Inspection Service (FSIS) is announcing 

its intention to request a new 

information collection concerning 

surveys of consumers to assess the 

effectiveness of the Be Food Safe 

campaign mass media advertising pilot. 

DATES: Comments on this notice must be 

received on or before August 14, 2009. 

ADDRESSES: FSIS invites interested 

persons to submit comments on this 

notice. Comments may be submitted by 

either of the following methods: 

• Federal eRulemaking Portal: This 

Web site provides the ability to type 

short comments directly into the 

comment field on this Web page or 

attach a file for lengthier comments. Go 

to http://www.regulations.gov. Follow 

the online instructions at that site for 

submitting comments. 

• Mail, including floppy disks or CD– 

ROMs, and hand- or courier-delivered 

items: Send to Docket Clerk, U.S. 

Department of Agriculture, Food Safety 

and Inspection Service, 1400 

Independence Avenue, SW., Room 

2534, South Agriculture Building, 

Washington, DC 20250–3700. 

Instructions: All items submitted by 

mail or electronic mail must include the 

Agency name and docket number FSIS– 

2009–0013. Comments received in 

response to this docket will be made 

available for public inspection and 

posted without change, including any 

personal information, to http:// 

www.regulations.gov. 

Docket: For access to comments 

received, go to the FSIS Docket Room at 

the address listed above between 8:30 

a.m. and 4:30 p.m., Monday through 

Friday. 

For Additional Information: Contact 

John O’Connell, Paperwork Reduction 

Act Coordinator, Food Safety and 

Inspection Service, USDA, 1400 

Independence Avenue, SW., Room 3532 

South Building, Washington, DC 20250, 

(202) 720–0345. 

SUPPLEMENTARY INFORMATION: 

Title: Be Food Safe Campaign Pilot 

Surveys. 

Type of Request: New information 

collection. 

Abstract: FSIS has been delegated the 

authority to exercise the functions of the 

Secretary as specified in the Federal 

Meat Inspection Act (FMIA) (21 U.S.C. 

601, et seq.), the Poultry Products 

Inspection Act (PPIA) (21 U.S.C. 451, et 

seq.), and the Egg Products Inspection 

Act (EPIA) (21 U.S.C. 1031, et seq.). 

FSIS protects the public by verifying 

that meat, poultry, and egg products are 

safe, wholesome, unadulterated, and 

correctly labeled and packaged. 

FSIS is requesting a new information 

collection addressing the paperwork 

burden related to the collection of 

information for the Be Food Safe 

campaign pilot surveys. 

FSIS has initiated the Be Food Safe 

campaign to educate consumers about 

the importance of safe food handling 

and how to reduce the risks associated 

with foodborne illness. As a part of the 

Be Food Safe campaign, the Agency 

plans to purchase advertising through 

Oklahoma City, Oklahoma, mass media 

outlets to promote safe food handling 

messages to consumers. The pilot 

surveys will measure consumer 

awareness and response. The Oklahoma 

City, Oklahoma, pilot surveys will test 

the effectiveness of the use of mass 

media advertising to promote the four 

Be Food Safe campaign safe food 

handling messages: clean, separate, 

cook, and chill. The pilot advertising 

and surveys will be targeted at women, 

aged 25 to 49, who are caregivers for 

children under the age of 10 or for older 

adults. FSIS identified these women as 

the target audience because they are the 

individuals who are most likely to be 

preparing food for themselves and 

others, and who have an incentive to 

listen to food safety messages and adapt 

or change their behaviors in response to 

these messages. 

Before launching the mass media 

advertising pilot, 400 randomly selected 

women in the target audience will 

complete a 10 minute pre-test telephone 

survey. The pre-test survey will assess 

attitudes, beliefs, and behavior 

pertaining to food handling and food 

safety, media habits, and demographic 

and personal information (annual 

household income, education level, and 

ethnic origin). Approximately three to 

four weeks after the pre-test survey and 

immediately following the airing of the 

food safety messages, the post-test 

survey will be conducted with a second 

unique sample of 400 women. The posttest survey will assess awareness of and 

reactions to the advertising and its food 

safety messages, as well as gauge 

respondents’ association of the 

advertising with USDA. The post-test 

survey will also inventory respondents’ 

attitudes, intentions, and behaviors 

related to food safety (i.e., clean, 

separate, cook, and chill). 

The data collected in these surveys 

will allow FSIS to determine what 

knowledge members of the target 

audience had about food safety before 

the advertising, whether they were 

aware of the campaign, and, if they 

were, whether they changed any food 

preparation behaviors as a result of the 

advertising. The information collected 

will be used to refine the campaign’s 

messages, materials, and approaches in 

order to improve its overall 

effectiveness. Addressing any issues 

identified during the evaluation of the 

advertising in Oklahoma City, 

Oklahoma, will help ensure that the use 

of mass media advertising nation-wide 

for the Be Food Safe campaign is 

successful in promoting proper food 

safety behavior among the general 

population. 

FSIS has made the following 

estimates based upon an information 

collection assessment: 

Estimate of Burden: FSIS estimates 

that it will take participants an average 

of 10 minutes per response and nonparticipants 2 minutes per response. 

Respondents: Consumers. 

Estimated Total No. of Respondents: 

800 participants and 434 nonparticipants. (The Agency estimates that 


pwalker on PROD1PC71 with NOTICES
28214 Federal Register / Vol. 74, No. 113 / Monday, June 15, 2009 / Notices 

approximately 434 consumers contacted 

by telephone will decline to participate 

in the surveys). 

Estimated No. of Annual Responses 

per Respondent: 1. 

Estimated Total Annual Burden on 

Respondents: 144.8 hours. 

Copies of this information collection 

assessment can be obtained from John 

O’Connell, Paperwork Reduction Act 

Coordinator, Food Safety and Inspection 

Service, USDA, 1400 Independence, 

SW., Room 3532, South Bldg., 

Washington, DC 20250, (202)720–0345. 

Comments are invited on: (a) Whether 

the proposed collection of information 

is necessary for the proper performance 

of FSIS’s functions, including whether 

the information will have practical 

utility; (b) the accuracy of FSIS’s 

estimate of the burden of the proposed 

collection of information, including the 

validity of the methodology and 

assumptions used; (c) ways to enhance 

the quality, utility, and clarity of the 

information to be collected; and (d) 

ways to minimize the burden of the 

collection of information, including 

through the use of appropriate 

automated, electronic, mechanical, or 

other technological collection 

techniques, or other forms of 

information technology. Comments may 

be sent to both FSIS, at the addresses 

provided above, and the Desk Officer for 

Agriculture, Office of Information and 

Regulatory Affairs, Office of 

Management and Budget, Washington, 

DC 20253. 

Responses to this notice will be 

summarized and included in the request 

for OMB approval. All comments will 

also become a matter of public record. 

Additional Public Notification 

Public awareness of all segments of 

rulemaking and policy development is 

important. Consequently, in an effort to 

ensure that the public and in particular 

minorities, women, and persons with 

disabilities are aware of this notice, 

FSIS will announce it on-line through 

the FSIS Web page located at http:// 

www.fsis.usda.gov/regulations/ 

2009_Notices_Index/index.asp. 

FSIS also will make copies of this 

Federal Register publication available 

through the FSIS Constituent Update, 

which is used to provide information 

regarding FSIS policies, procedures, 

regulations, Federal Register notices, 

FSIS public meetings, and other types of 

information that could affect or would 

be of interest to our constituents and 

stakeholders. The Update is 

communicated via Listserv, a free e-mail 

subscription service consisting of 

industry, trade, and farm groups, 

consumer interest groups, allied health 

professionals, scientific professionals, 

and other individuals who have 

requested to be included. The Update 

also is available on the FSIS Web page. 

Through Listserv and the Web page, 

FSIS is able to provide information to a 

much broader, more diverse audience. 

In addition, FSIS offers an e-mail 

subscription service which provides 

automatic and customized access to 

selected food safety news and 

information. This service is available at 

http://www.fsis.usda.gov/ 

news_and_events/email_subscription/. 

Options range from recalls to export 

information to regulations, directives 

and notices. Customers can add or 

delete subscriptions themselves, and 

have the option to password protect 

their accounts. 

Done at Washington, DC, on June 9, 2009. 

Alfred V. Almanza, 

Administrator. 

[FR Doc. E9–13936 Filed 6–12–09; 8:45 am] 

BILLING CODE 3410–DM–P 

DEPARTMENT OF AGRICULTURE 

Forest Service 

Proposed Amendment of Rogue River, 

Umpqua and Winema National Forest 

(NF) Land and Resource Management 

Plans for the Pacific Connector Gas 

Pipeline 

AGENCY: Forest Service, USDA. 

ACTION: Notice of intent to prepare an 

environmental impact statement for 

Land and Resource Management Plan 

amendments. 

SUMMARY: The USDA Forest Service is 

proposing to amend the Land and 

Resource Management Plans (LRMP) of 

the Rogue River (administered as the 

Rogue River-Siskiyou NF), Umpqua, and 

Winema (administered as the FremontWinema NF) National Forests to make 

provision for the proposed Pacific 

Connector Gas Pipeline (PCGP). The 

Federal Energy Regulatory Commission 

(FERC) is the lead agency for the 

environmental analysis of the 

construction and operation of the 

proposed natural gas pipeline (FERC 

Docket No. CP07–441–000). The FERC 

has prepared an environmental impact 

statement (EIS) that discusses the 

environmental impacts that could result 

from the construction and operation of 

the PCGP. FERC issued the FEIS for the 

PCGP on May 1, 2009. 

The U.S. Department of Agriculture, 

Forest Service is a Cooperating Agency 

with the FERC in environmental 

analysis and preparation of the EIS for 

the PCGP. Certain features of the PCGP 

Project could not be made consistent 

with the LRMPs of the Rogue River, 

Umpqua and Winema National Forests 

because of the nature of pipeline 

construction. Therefore, in order to 

comply with the requirements of the 

National Forest Management Act 

(NFMA) the Forest Service must amend 

these LRMPs to make provision for the 

PCGP. 

DATES: Comments concerning the scope 

of the analysis must be received by 30 

days from the date this notice is 

published in the Federal Register. The 

draft environmental impact statement 

for amendment of forest plans is 

expected to be published in August, 

2009 and the final environmental 

impact statement is expected in 

December, 2009. 

ADDRESSES: Send written comments to: 

Pam Sichting, Umpqua National Forest, 

2900 NW. Stewart Parkway, Roseburg, 

OR 97471. Comments may also be sent 

via e-mail to: commentspacificnorthwest-umpqua@fs.fed.us, or 

via facsimile to 541–957–3495. 

Comments may be hand-delivered to the 

above address Monday through Friday, 

from 8 a.m. till 4:30 p.m., excluding 

legal holidays. 

Comments received in response to 

this solicitation, including names and 

addresses of those who comment, will 

be part of the public record for this 

proposed action. Comments submitted 

anonymously will be accepted and 

considered; however, anonymous 

comments will not provide the 

respondent with standing to appeal the 

subsequent decision. 

FOR FURTHER INFORMATION CONTACT: Pam 

Sichting at 541–957–3342 or by e-mail 

at psichting@fs.fed.us. Individuals who 

use telecommunication devices for the 

deaf (TDD) may call the Federal 

Information Relay Service (FIRS) at 1– 

800–877–8339 between 8 a.m. and 8 

p.m., Eastern Time, Monday through 

Friday. 

Information concerning the 

construction and operation of the PCGP 

is contained in the FERC Jordon CovePacific Connector Gas Pipeline Project 

Final Environmental Impact Statement. 

Also information about the Project is 

available from the FERC Office of 

External Affairs at 1–866–208 FERC 

(3372) or on the FERC Internet Web site 

(http://www.ferc.gov) using the eLibrary 

link. Click on the eLibrary link, click on 

‘‘General Search,’’ and enter the docket 

number (CP07–441–000) excluding the 

last three digits in the Docket. For 

assistance, please contact FERC Online 

Support at FercOnlineSupport@ferc.gov 

or toll free at 1–866–208–3676, or for 

TTY, contact (202) 502–8659. The 


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