Exhibit 10.1


EXTENSION AND SECOND AMENDING AGREEMENT TO
NAME AND LIKENESS AND LICENSE AGREEMENT


This Extension and Second Amending Agreement
to Name and Likeness and License Agreement (this “Extension ‎Agreement”) is made to effective as of July 31,
2022 (“Effective Date”), by and between Leeland ‎& Sig LLC d/b/a Stanley Brothers Brand Company, a Colorado
limited liability company ‎‎(“Licensor”), Charlotte's Web, Inc., a Delaware corporation (“CWB”),
and Charlotte's Web ‎Holdings, Inc., a British Columbia corporation (“Pubco” and together with CWB, the “Licensees”).
‎Licensor and Licensees shall be referred to herein collectively as the “Parties” and each may be ‎referred
to individually as a “Party.”‎


RECITALS


WHEREAS the Licensor, CWB Holdings, Inc. and
Pubco entered into a Name and Likeness ‎and License Agreement dated August 1, 2018 (the “Original Agreement”);
and‎


WHEREAS on August 30, 2018, CWB Holdings, Inc.
merged into Stanley Brothers Inc. ‎pursuant to a merger agreement, with the surviving entity changing its name to Charlotte's Web,
Inc. ‎and being a wholly-owned subsidiary of Pubco;


WHEREAS the Parties entered into an Amending
Agreement to Name and Likeness Agreement effective April 16, 2021 (the “Amending Agreement”) pursuant to which, among
other amendments, the term of the Original Agreement was extended to July 31, 2022 (the “Amended Term”); and


WHEREAS the Parties wish to amend the Original
Agreement and Amending Agreement to extend the Amended Term;‎


NOW, THEREFORE, in consideration of the mutual
promises herein contained, it is hereby ‎agreed:‎


article
1 - INTERPRETATION


1.1       Incorporation
of Original Agreement and Amending Agreement. This Extension Agreement is supplemental
to and ‎shall be read in conjunction with the Original Agreement and the Amending Agreement, and the Original Agreement, the Amending
Agreement and this Extension ‎Agreement shall have effect so far as practicable as if all the provisions thereof and hereof were ‎contained
in one document.‎


1.2       Effect
on the Original Agreement and the Amending Agreement. Except as specifically amended in
this Extension Agreement,‎ the Parties hereby confirm that the Original Agreement and the Amending Agreement, and their terms and
conditions, are and shall ‎remain in full force and effect and are hereby ratified. To the extent there is any inconsistency ‎between
the Original Agreement, the Amending Agreement and this Extension Agreement, the terms of this Extension ‎Agreement shall prevail
and supersede the Original Agreement and the Amending Agreement.‎ 


1.3       Defined
Terms. All terms used but not defined herein shall find their meaning in the ‎Original
Agreement.‎


article
2 - EFFECTIVE DATE OF AMENDMENTS





2.1       The
amendments contained in this Extension Agreement shall become effective as of the Effective Date of this Extension Agreement.


article
3 - AMENDMENTS


 3.1       Section
8(a) of the Original Agreement shall be deleted in its entirety and replaced with the ‎following:‎ “(a)


 


Term. Unless otherwise terminated in accordance
with the provisions of this ‎Section 8, this Agreement shall commence on the Effective Date and shall terminate ‎on August 31,
2022 (the “Term”).”


 






     


     


    

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3.2       ‎Section
3.14 of the Amending Agreement shall be deemed superseded by Section 3.1 of this Extension Agreement. 


article
4 - MISCELLANEOUS


4.1       Further
Assurances. The Parties hereto shall from time to time do all such further acts and ‎things
and execute and deliver all such documents as are required in order to effect the full intent of and ‎fully perform and carry out
the terms of this Extension Agreement.‎


4.2       Inurement.
This Extension Agreement shall inure to the benefit of and shall be binding ‎upon the Parties hereto and their respective successors
and permitted assigns.‎


4.3       Counterparts.
This Extension Agreement may be executed in any number of counterparts ‎and delivered by facsimile or electronic mail and all such
counterparts taken together shall be ‎deemed to constitute one and the same instrument.‎


4.4       Whole
Agreement; Only Written Amendments. The Original Agreement and the Amending
Agreement (as amended ‎hereby) and this Extension Agreement constitute the whole and entire agreement between the ‎Parties hereto
regarding the subject matter hereof and thereof and cancel and supersede any prior ‎agreements, undertakings, declarations, commitments,
representations, written or oral, in respect ‎thereof. Any provision of this Extension Agreement may only be amended if the Parties
so agree in ‎writing.‎


4.5       Time.
Time is of the essence for all purposes of this Extension Agreement.‎


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LEFT BLANK‎]


 






     


     


    

 




IN WITNESS WHEREOF the Parties have executed this Extension Agreement
as of the date first written above.


 


	Licensees:	 	Licensor:
	 	 	 
	 	 	 
	Charlotte’s Web, Inc.







By:/s/ Jacques Tortoroli           

      Name:  Jacques Tortoroli

      Title:    CEO, Director	 	Leeland & Sig LLC d/b/a/ Stanley Brothers Brand Holding Co





By:/s/ Jesse Stanley                  

      Name:  Jesse Stanley

      Title:    Board of Managers
	 	 	 
	 	 	 
	Charlotte’s Web Holdings, Inc.





By:/s/ Jacques Tortoroli               

     Name:  Jacques Tortoroli

     Title:    CEO, Director