Exhibit 10-8
                   NONQUALIFIED DEFERRED COMPENSATION PLAN
                   FOR CERTAIN HIGHLY COMPENSATED EMPLOYEES
                      OF ARTISTIC GREETINGS INCORPORATED



     Artistic  Greetings  Incorporated,  a Delaware corporation ("Artistic" or
the  "Company"),  desires  to  establish  a  plan  to  permit  certain  highly
compensated employees to defer the receipt of  a portion of their salaries and
bonuses.   In  order  to  carry  out  this purpose, the  Company  adopted  and
sponsored this unfunded, nonqualified deferred  compensation  plan, which plan
is embodied herein.

     This  Plan is adopted this 24th day of October, 1996 by the  Company  for
the exclusive benefit of its Officers.

                               RECITALS

     A.   The  Company,  by  appropriate action of its Board of Directors, has
deemed it to be in its best interest to adopt this Plan.

     B.   The Officers of the  Company  have  been  authorized and directed to
enter into this Plan to carry out the aforesaid Plan of the Company.

     NOW, THEREFORE, the Company adopts the Plan herein  set forth which shall
be  known  as the Nonqualified Deferred Compensation Plan for  Certain  Highly
Compensated   Employees  of  Artistic  and  which  shall  have  the  following
provisions.

                                  ARTICLE I
                                 DEFINITIONS

     1.00 "Act" shall mean the Employee Retirement Income Security Act of 1974
("ERISA"), as from time to time amended.

     1.01 "Board" shall mean the Board of Directors of the Company.

     1.02 "Code" shall mean the Internal Revenue Code of 1986, as amended from
time to time.

     1.03 "Company"  shall mean Artistic Greetings Incorporated and any of its
subsidiaries or affiliated business entities participating in this Plan.

     1.04 "Deferred  Compensation"   shall  mean  the  amount  deferred  by  a
Participant for each calendar year.

     1.05 "Effective Date" shall mean October 24, 1996.

     1.06 "Participant" shall mean an  individual serving as an Officer of the
Company and designated by the Board (or a delagee of the Board) to participate
in the Plan.

     1.07 "Plan" shall mean the Nonqualified  Deferred  Compensation  Plan for
Certain Highly Compensated Employees of Artistic, as from time to time amended
or restated, which shall be a non-qualified deferred compensation plan as more
fully described in Act Sections 201(2), 301(a)(3) and 401(a)(1).


                             ARTICLE II
                            PARTICIPATION

     2.00 A  Participant  may,  on or before December 1st of each year, notify
the Company in writing that he irrevocably elects to have up to 100 percent of
the compensation payable to him by  the  Company as salary or bonus during the
following calendar year deferred to a date  specified  in  that  notification.
The amount deferred shall be that Participant's Deferred Compensation.

     2.01 During  the  first  year  of  this  Plan, a Participant may make  an
election to defer compensation for the remainder  of the first plan year, such
election to be made within the 30-day period following  the  adoption  of this
Plan by the Company.

                             ARTICLE III
                              ACCOUNTS

     3.00 The Company shall create a Deferred Compensation Account in the name
of each Participant, which will be credited with the following amounts:

          (a)   The  amount  of the Deferred Compensation.  Such amounts shall
be considered to have been contributed  to  the account ratably throughout the
calendar year.  Similarly, installment distributions  of Deferred Compensation
shall  be  considered  to  have  been  distributed  from  the account  ratably
throughout  the  calendar year.  A lump sum is considered distributed  on  the
distribution date.

          (b)   An  amount equal to the amount which could have been earned if
the Deferred Compensation  Account had been invested for the previous calendar
year  at the average prime rate  charged  by  Marine  Midland  Bank,  N.A.  in
Rochester,  New  York.   The average prime rate shall be computed by averaging
the prime rate on January  1st  of the succeeding calendar year.  The interest
shall be credited to the Deferred Compensation Account on each January 1st.

                             ARTICLE IV
                              BENEFITS

     4.00 Payment of a Participant's  Deferred  Benefit  shall be made at such
time as the Company and the Participant shall mutually agree.

     4.01 If a Participant dies while he is a Participant  in  the  Plan, such
participation  shall  cease  as  of  the  last day of the month in which death
occurs.  In such event, or in the event of  a Participant's death prior to the
time when he shall have received full payment  of  the  amounts payable to him
from  the  Deferred  Account,  the  full  balance  of the amount  of  Deferred
Compensation, including any interest increments to the  Deferred  Compensation
Account, payable to him and unpaid at the time of his death, shall immediately
become due and payable to the Participant's Estate.

     4.02 If a Participant becomes permanently disabled or incapacitated while
he is a Participant in the Plan, the Participant may elect that payments shall
commence as of the anniversary date on which such event commenced.   Permanent
disability for purposes of this Plan shall be deemed to have occurred  if  the
Participant  shall have been unable to perform his duties with the Company for
a continuous period of 12 months.

                              ARTICLE V
                     ADMINISTRATION OF THE PLAN

     5.00 The  Board  is  hereby  designated as the named fiduciary under this
Plan.  The named fiduciary shall have  the authority to control and manage the
operation and administration of this Plan  and  it  shall  be  responsible for
establishing and carrying out a funding policy and method consistent  with the
objectives of this Plan.

     5.01 The  Board  shall  make  all determinations as to rights to benefits
under this Plan.  Any decision by the  Board  denying a claim by a Participant
for  benefits  under this Plan shall be stated in  writing  and  delivered  or
mailed to the Participant  or  his beneficiary.  Such decision shall set forth
the specific reasons for the denial,  written  to  the  best  of  the  Board's
ability in a manner that may be understood without legal or actuarial counsel.
In   addition,  the  Board  shall  afford  a  reasonable  opportunity  to  the
Participant  or  in  the case of an estate, his representative, for a full and
fair review of the decision denying such claim.

     5.02 Subject to the  foregoing,  the  Board  shall  have  full  power and
authority  to interpret, construe and administer the Plan.  The interpretation
and construction  of  this  Plan by the Board, and any action taken hereunder,
shall be binding and conclusive  upon  all  parties in interest.  No member of
the Board of Directors shall, in any event, be  liable  to  any person for any
action  taken  or  omitted  to be taken in connection with the interpretation,
construction or administration  of  this  Plan,  so  long  as  such  action or
omission to act be made in good faith.

     5.03 The  Company  may amend or terminate the Plan at any time, provided,
however,  that no such amendment  or  termination  shall  adversely  affect  a
benefit to which a Participant or his beneficiary is entitled.

     5.04 The  benefits  payable  hereunder  or  the  right  to receive future
benefits   under   the  Plan  may  not  be  anticipated,  alienated,  pledged,
encumbered, or subjected to any charge or legal process, and if any attempt is
made to do so, or a  person  eligible  for  any benefits becomes bankrupt, the
interest  under  the Plan of the person affected  may  be  terminated  by  the
Company which, in  its  sole  discretion,  may  cause  the  same to be held or
applied  for  the benefit of one or more of the dependents of such  person  or
make any other disposition of such benefits that it deems appropriate.

     5.05 Nothing  contained  in  this  Plan, and no action taken by any party
hereto, shall create, nor be construed to  create,  a  trust of any kind, or a
fiduciary  relationship between the Company and any Participant,  beneficiary,
or any other person except as provided in paragraph 5.00.

     5.06 The  payments  to  the Participants or their beneficiaries hereunder
shall be made from assets which shall continue, for all purposes, to be a part
of the general assets of the Company.   The provisions of this Plan shall give
no  person, other than the Company's any interest  in  such  assets.   To  the
extent  that  a  Participant  or  any other person acquires a right to receive
payments from the Company under the  provisions hereof, such right shall be no
greater than the right of any unsecured general creditor of the Company.

     5.07 This Plan, and any amendment  thereto, shall be binding and inure to
the benefit of the Company, its successors  and  assigns, and the Participants
and   their   beneficiaries,  heirs,  executors,  administrators   and   legal
representatives.

     5.08 Nothing  contained  in  this Plan shall be construed as a control of
employment between the Company and  any  Participant,  or  as  a  right of any
Participant  to  be continued in employment of the company, or as a limitation
on the right of the Company to discharge any of its employees, with or without
cause.

     5.09 Any notice,  consent  or  demand  required  or permitted to be given
under the provisions of this Plan shall be in writing and  shall  be signed by
the  party  giving  or making the same.  As such notice, consent or demand  is
mailed to a party hereto,  it  shall  be sent by United States certified mail,
postage prepaid, addressed to such party's  last known address as shown on the
records of the Company.  The date of such mailing  shall be deemed the date of
notice, consent or demand.

     5.10 This  Plan,  and  the  rights  of  the parties hereunder,  shall  be
governed by and construed in accordance with the  laws  of  the  State  of New
York.


     IN  WITNESS WHEREOF, Artistic Greetings has adopted this Plan, as of  the
date hereinabove specified.

                                  ARTISTIC GREETINGS INCORPORATED



                                  By: _______________________________
                                     Name:
                                     Title: