EXHIBIT 31.1

CERTIFICATION OF PERIODIC REPORT

I, Everett F. Jefferson, certify that:

| | 1. | I have
  reviewed this annual report on Form 10-K of Fresh Choice, Inc.                                                                                                                                                                                                                                                         
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| | 2. | Based on my
  knowledge, this annual report does not contain any untrue statement of a material
  fact or omit to state a material fact necessary to make the statements made,
  in light of the circumstances under which such statements were made, not
  misleading with respect to the period covered by this annual report;
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| | 3. | Based on my
  knowledge, the financial statements, and other financial information included
  in this annual report, fairly present in all material respects the financial
  condition, results of operations and cash flows of the registrant as of, and
  for, the periods presented in this annual report;                   
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| | 4. | The
  registrants other certifying officer(s) and I are responsible for
  establishing and maintaining disclosure controls and procedures (as defined
  in Exchange Act Rules 13a-15 (e) and 15d-15 (e)) for the registrant and we
  have:                                                                                     
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| | 5. | The
  registrants other certifying officer(s) and I have disclosed, based on our
  most recent evaluation of internal control over financial reporting, to the
  registrants auditors and the audit committee of the registrants board of
  directors (or persons performing the equivalent functions):                      
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| | Date: March
  18, 2004                                         | 
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| | Everett F.
  Jefferson
  President and Chief Executive Officer | 

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