T hi s di s pos i t i on i s notappr opr i a t e f orpubl i c a t i on and i s notpr e c e de nt * e xc e pta s pr ovi de d by 9th C i r . R . 36- 3. NOT F OR P UB L I CAT I ON UN I TE D STATE S C OU RT OF APPE ALS FOR T HE NI NTH CI RC UI T E ! E NT E R T AI NME NT T E L E VI S ON , I N C . , aD e l a w a r e c orpor a t i on, P la in tif

f - A p p e lla n t, v. E NT E R T AI NME NT ON E GP L I MI T E D, aCan a d ac o rp o r a t i o n , DBA E1 E n t e r t a i n m e n t ; E 1 T E L E VI S I ON P R O D U C T I O N S , L T D . , aC a na da c o rp o r a t i o n , DBA E1 Te l e v i s i o n , DBA E1 T e l e v i s i o n I n t e rn a t i o n a l ; E 1 F I L MS C A N A D A , I N C . , aC a na dac orpor a t i on DB A E 1 F i l m s ; E 1 E NT E R T AI NME NT G P L L C , aD e la w a r e lim ite d liab ility c o mp a n y ; E1 EN TERTA I N M EN T U . S. L P , aD e l a w a r e l i m i t e d pa rtne r s hi p, D efen d an t s - A p p el l ees. N o. 09- 55937 D . C. N o . 2 : 0 9 - c v - 0 1 7 7 8 - R- RC ME MOR AN DU M *

A pp ea l fr om the U ni t ed S t at es D i stri ctC ou rt f o rth e C e n tr a l D is tr ic t o f C a lif o rn ia M a nue l L . R e a l , D i s tr i c tJ udge , P r e s i di ng A r gue d a nd S ubm i tt e d D e c e m be r7, 2009

P a s a d e n a , C a lif

o rn ia 

# FI LED JAN 26 2 010 M OLLY C. DW Y ER, CLERK U . S. C O U R T OF APPE ALST he H onor abl e J a m e s C . M a ha n, U ni t e d S t a t e s D i s tr i c tJ udge f orthe ** D i s tr i c tof

N e va da , s i tt i ng by de s i gna t i on. 2 B e f o r e : P R E GE R S ON a n d P AE Z , C i r c u i tJ u d g e s , a n d MAHA N, D i stri ctJudg e. ** P l a i nt i f f - A ppe l l a ntE ! E nt e r t a i nm e ntT e l e vi s i on, I nc . ( “ E ! ” ) appe a l s the d is tr ic t c o u rt’s d e n ia l o f its m o tio n f

o rap r e lim in a ry in

ju n c tio n a g a in s t D e f

e n d a n tA pp el l ee E nt ert ai nm entO ne G P L i m i t ed. T hi s c ou rtre vi ew s the deni al of a p r e lim in a ry in

ju n c tio n f

o rab u s e o f

d is c r e tio n . A m . T

r uc ki ng A s s ’ ns , I

nc . v . C i t y of L os A ng eles , 559 F . 3d 1046, 1052 ( 9th C i r . 2009) . W e ha ve j ur i s di c t i on unde r28 U . S. C. § 1 2 9 2 ( a ) ( 1 ) , a n d w e a f f i rm. E ! a r g u e s th a t th e d is tr ic t c o u r t e rr e d in f in d in g th a t E ! f

a ile d to dem on stra t ed a l i kel i ho od of succ es s on the m er i t s of i t s f eder al tra dem ark i nf r i nge m e ntc l a i m unde r15 U . S . C . § 1114. I n or de rt o s how apr obabi l i ty of s uc c e s s i n ac aus e of

a c t i on f ortr a de m a rk i nf

r i nge m e nt , a n appe l l a ntm us ts how th ata l i k el i h o o d o f co n fu si o n ex i st s. Sa rd i’s R e s ta u r a n t C o r p . v . Sa rd ie , 755 F . 2d 719, 723 ( 9th C i r . 1985) . W e “ r e vi e w the di s tr i c tc our t ' s de t e rm i na t i on of l i kel i ho od of confusi on for c l ear e rr or. ” R en o A i r R a ci n gA ss’n , In c. v. McC o rd , 4 5 2 F .3 d 1 1 2 6 , 1 1 3 5 (9 th C ir. 2 0 0 6 ). H av in g re v iew ed th e d istrict co u rt’s appl i ca t i on of the S le e kc r a ft f a c to r s , s e e A M

F , I n c . v . S le e kc r a

ft B o a ts , 599 F . 2d3

341 ( 9th C i r . 1979) , w e c onc l ude tha tthe di s tr i c tc our tdi d notc l e a r l y e rri n f i ndi ng th ere i s n o l i k el i h o o d o f co n fu si o n b etw een th e p art i es’ m ark s. E ! a l s o a r gue s tha tthe di s tr i c tc our te rr e d i n f i ndi ng tha tE ! di d not d e m o n s tr a te alik e lih o o d o f s u c c e s s o n its c la im u n d e r1 5 U .S .C . § 1 1 2 5 ( c ) . W e h a v e h e ld th a t ap a rty s e e k in g r e lie f u n d e r1 5 U .S .C . § 1 1 2 5 ( c ) m u s t d e m o n s tr a te tha tthe m a rks a r e “ i de nt i c a l , orne a r l y i de nt i c a l , ” s o tha ta“ s i gni f i c a nts e gm e ntof the t ar getgrou p o f c ust om er s s ee s the tw o m arks as es se nt i al l y the sa m e. ” T hane I nt ’ l , I nc . v . T r e k B i c y c le C or p. , 305 F . 3d 894, 906 ( 9th C i r . 2002) ( quot i ng P layboy E nt er

prises, Inc. v. W

el les , 2 7 9 F .3 d 7 9 6 , 8 0 6 n .4 1 ( 9 th C ir . 2 0 0 2 ) ) . W e c onc l ude tha tthe di s tr i c tc ourtdi d note rri n f i ndi ng tha tthe pa r t i e s ’ r e s pe c t i ve m a rk s a r e n o t n e a r ly id e n tic a l u n d e rth is s ta n d a r d . C f . T hane , 305 F . 3d a t907 ( c onc l udi ng tha tar e a s onabl e f i nde rof f a c tc oul d f

i nd “ T r e k” a nd “ O rbi T r e k” id e n tic a l o rn o n - id e n tic a l f o rd ilu tio n p u rp o s e s ) . H a v in g c o n c lu d e d th a t th e d is tr ic t c o u r t d id n o t ab u s e its d is c r e tio n in f in d in g th a t E ! f

a ile d to d e m o n s tr a te alik e lih o o d o f s u c c e s s o n th e m e r its o f its i nf r i nge m e ntordi l ut i on c l a i m s , w e ne e d nota ddr e s s the r e m a i ni ng thr e e f a c t or s of th e p r e lim in a ry in

ju n c tio n in q u iry . See W i nt erv. N aturalR es . D ef

. C ou nci l , Inc. ,

- - - U .S . - - - - , 1 2 9 S .C t. 3 6 5 , 3 7 4 ( 2 0 0 8 ) ; M ar l y n N utr ac e ut i c al

s , I nc . v . Muc os P harm a G m bH

& C o. , 57 1 F . 3d 87 3, 87 7 (9th C i r. 20 09 ).- 4-

A ll p e n d in g m o tio n s a r e d e n ie d a s m o o t. AF F I RME D.