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| CONTENTS |                                                                           | PAGE         |
|----------|--------------------------------------------------------------------------------|--------------|
|     |                                                                           |         |   |
| 1.       | DEFINITIONS                                                                    |         | - 2      - |
| 2.       | LICENCE                                                                        |         | - 3      - |
| 3.       | COMPENSATION      TO LICENSOR                                                  |         | - 4      - |
| 4.       | PRODUCTS      AND QUALITY CONTROL                                              |         | - 7      - |
| 5.       | MARKETING      AND LAUNCH PLANS, ADVERTISING, MARKETING AND SALES    PROMOTION |         | - 9      - |
| 6.       | DISTRIBUTION                                                                   |         | -      15 - |
| 7.       | TERM      AND TERMINATION                                                      |         | -      16 - |
| 8.       | TRADEMARKS      AND OTHER INTELLECTUAL PROPERTY RIGHTS                         |         | -      18 - |
| 9.       | EXCLUSIVITY                                                                    |         | -      21 - |
| 10.      | PRODUCT      LIABILITY                                                         |         | -      21 - |
| 11.      | CONFIDENTIALITY                                                                |         | -      22 - |
| 12.      | NOTICES                                                                        |         | -      23 - |
| 13.      | ASSIGNMENT                                                                     |         | -      23 - |
| 14.      | ENTIRE      AGREEMENT, MODIFICATION                                            |         | -      23 - |
| 15.      | APPLICABLE      LAW, JURISDICTION                                              |         | -      24 - |
| 16.      | REMEDIES,      NO WAIVER                                                       |         | -      24 - |
| 17.      | SEVERABILITY                                                                   |         | -      25 - |
| 18.      | SECTION      HEADINGS                                                          |         | -      25 - |
| 19.      | FORCE      MAJEURE                                                             |    | -      25 - |

| Annex      A | Trademarks                             |
|--------------|----------------------------------------|
| Annex      B | Form      of Royalty Report            |
| Annex      C | Projected      Net Sales and Royalties |
| Annex      D | Selective      Distribution Criteria   |
| Annex      E | Annual      Marketing Plan             |

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| 1.  | DEFINITIONS |
|----------|-------------|

| 1.1 | “AGREEMENT”      shall mean this Licence Agreement including all Annexes and Exhibits      hereto, as the same may be amended, supplemented or modified in accordance      with Section      14 hereof; |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.2 | “TERM”,      shall mean, subject to the terms and conditions of article 7.1 below, a      term of a period of 12  ( twelve) years commencing  on      1 January 2010 and expiring on 31 December2021. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.3 | “CONTRACTUAL      YEAR” shall mean for the duration of the TERM any period of twelve months      commencing on January 1 and ending on the following December      31; |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.4 | “TRADEMARKS”      shall mean the trademark “Jimmy Choo” and other trademarks as represented      and listed in Annex A hereto,      together with any further names, symbols or marks which the parties may      agree to introduce in accordance with the provisions of this AGREEMENT for      the purpose of applying to the PRODUCTS, and shall include (but not be      limited to) the various registrations thereof which have been obtained,      which are pending, or which may be obtained, as are relevant to the      PRODUCTS; |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.5 | “BOTTLES”      shall mean the bottles or other containers (including, but without      limitation, tubes, vials, jars, etc.) for the PRODUCTS in which the      PRODUCTS are sold; |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.6 | “PRESENTATION”      shall mean all trademarks, get-up, designs, advertising, merchandising,      point of sale (“POS”), promotional and packaging (including labelling)      material appearing upon or used in relation to the    PRODUCTS; |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.7 | “PRODUCTS”      shall mean such luxury fragrance (women’s and men’s fragrance and home      fragrance) and cosmetic products limited to bath and body products, to the      exclusion of skin care and make up products as shall be launched in      accordance with the provisions of this AGREEMENT, that LICENSEE may      market, distribute and sell in connection with the TRADEMARKS and/or the      TRADENAME pursuant to the terms and conditions of this      AGREEMENT; |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.8 | “QUALITY      CRITERIA” shall mean that PRODUCTS (including the BOTTLES and the      PRESENTATION) shall be manufactured to the best standards of quality,      utilising quality ingredients and materials, such that the standard of      quality of the finished PRODUCTS and PRESENTATION is commensurate with      that to be expected of luxury fragrance products of similar price and      luxury to the PRODUCTS and shall be consistent with the luxury image      associated with the Jimmy Choobrand. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.9 | “LICENSOR’S      OUTLETS” shall mean those shop-in-shops, corners, concessions, outlets and      free standing boutiques which are owned, operated or managed by LICENSOR,      by any of its RELATED COMPANIES and/or by a third party under the      TRADENAME; |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 1.10 | “TERRITORY”      shall mean all countries and territories throughout the world, including      duty free zones; |
|------|-----------------------------------------------------------------------------------------------------------------------------|

| 1.11 | “NET      SALES” shall mean, to the exception of the United Kingdom and the United      States, the total prices invoiced by LICENSEE on Ex-Factory basis and by      any of its RELATED COMPANIES on net wholesale sales  basis, on      the first sale of PRODUCTS in the ordinary course of business to a third      party, after deduction of any sales taxes , credits, product returns,      trade or cash discounts (including year-end discounts), provided that the      aggregate of such deductions shall not exceed such amount as would be      normal business practice in the Luxury fragrance sector for comparable      products. In respect of the United Kingdom and United States, NET SALES      shall refer to net wholesale sales whatever there is a RELATED COMPANY or      an independent distributor selling the PRODUCTS. For the avoidance of any      doubt, NET SALES shall not include sales of POS and/or promotional      materials, including but not limited to testers, minis, samples, show      cards and windows. |
|------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 1.12 | “RELATED      COMPANIES” shall mean any parent or subsidiary of any of the parties or      any company affiliated with or related to any of them in which they hold      more than 50% of the shares voting rights or otherwise has effective      control. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2. | LICENCE |
|----|---------|

| 2.1 | LICENSOR      hereby grants LICENSEE an exclusive licence to use the TRADEMARKS and/or      the TRADENAME in connection with the development, manufacture, sale,      distribution, advertising, merchandising, promotion and marketing of the      PRODUCTS in the TERRITORY for the TERM of the AGREEMENT in accordance with      the conditions set out below. LICENSEE shall be entitled to use the      TRADEMARKS set forth in Annex A hereto      and/or the TRADENAME in connection with other trademarks and/or other      distinctive or descriptive attributes (words, logos, devices, etc.) but      only as LICENSOR shall first approve in accordance with Section 4.2 (in      particular Section 4.2.2)      and as set forth below. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2.2 | During      the term of this AGREEMENT and subject to prior written approval by      LICENSOR, LICENSEE shall also be authorised to use the TRADENAME as a      branch or division name as “Parfums Jimmy Choo”, especially on stationery      , or, to incorporate the TRADENAME into the company name of a RELATED      COMPANY (as “Parfums Jimmy Choo”). The approval shall be deemed to have      been given if LICENSOR does not give written notice of disapproval within      one (1) month after LICENSOR has received LICENSEE’S written request for      approval together with details of the planned incorporation of the      TRADENAME. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 2.3 | LICENSEE      warrants that any use of the TRADENAME by a branch, division or RELATED      COMPANY in accordance with the provisions of Section 2.2      above will only be permitted in order to enable LICENSEE to perform its      obligations in relation to the marketing, sale, development and      manufacturing of the PRODUCTS under this AGREEMENT, to the exclusion of      any other activities, and will be subject to that branch, division or      RELATED COMPANY complying in all other respects with the terms of this      AGREEMENT and all applicable local legal requirements relating to its      incorporation and the conduct of itsbusiness. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2.4 | LICENSEE      may only with LICENSOR’s prior written approval (which will be not be      unreasonably withheld or delayed) and subject to the warranties given in      Sections 10.2 to      10.4, be entitled to sell other products which are not PRODUCTS      together with PRODUCTS, especially in combination packages, marketed under      the TRADEMARK, or to give away other products as “gift with purchase”      together with the PRODUCTS (hereinafter collectively called “OTHER      PRODUCTS”). |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3. | LICENCE      ROYALTIES |
|----|------------------------|

| 3.1 | In      consideration of the rights granted and the services to be performed by      LICENSOR during each CONTRACTUAL YEAR or part thereof, LICENSEE shall pay      to LICENSOR a royalty which shall in any CONTRACTUAL YEAR be a minimum      amount as specified in Section 3.3 below and be calculated as      follows: |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|  | 3.1.1- | in      respect of PRODUCTS sold in any countries of the TERRITORY, to the      exception of the United Kingdom and the United States as specified in      Section 3.1.2 below, the royalty shall be equal to [—————]1 of NET SALES of all      PRODUCTS sold in any CONTRACTUALYEAR |
|--|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 3.1.2- | in      respect of PRODUCTS sold in the United Kingdom and United States in any      CONTRACTUAL YEAR either by a RELATED COMPANY or by a distributor directly      to a retailer or  retail outlet which sells PRODUCTS to      consumers for personal use, the royalty shall be equal to [——————]2 of the net      wholesale sales  as specified in clause 1.11    above. |
|--------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 3.2 | LICENSEE      agrees to pay the following guaranteed minimum royalties to LICENSOR to be      paid in (4) equal amounts in each CONTRACTUAL YEAR (“CY”) in accordance      with Section      3.3 below: |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Contractual Year           |   | Minimum GuaranteedRoyalty                                                                  |
|---------------------------------|--------|-------------------------------------------------------------------------------------------------|
| CY      1 Jan 1 to Dec 31 2010  |   | EUR      [———-]3, pro-rated      depending on the month of the launch in 2010 |
| CY      2 Jan 1 to Dec 31 2011  |   | EUR     [———-]4                                      |
| CY      3 Jan 1 to Dec 31 2012  |   | EUR     [———-]5                                      |
| CY      4 Jan 1 to Dec 31 2013  |   | EUR     [———-]6                                      |
| CY      5 Jan 1 to Dec 31 2014  |   | EUR     [———-]7                                      |
| CY      6 Jan 1 to Dec 31 2015  |   | EUR     [———-]8                                      |
| CY      7 Jan 1 to Dec 31 2016  |   | EUR     [———-]9                                      |
| CY      8 Jan 1 to Dec 31 2017  |   | EUR     [———-]10                                     |
| CY      9 Jan 1 to Dec 31 2018  |   | EUR     [———-]11                                     |
| CY      10 Jan 1 to Dec 31 2019 |   | EUR     [———-]12                                     |
| CY      11 Jan 1 to Dec 31 2020 |   | EUR     [———-]13                                     |
| CY      12 Jan 1 to Dec 31 2021 |   | EUR     [———-]14                                     |

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| 3.3 | All      royalties shall be paid in Euro. LICENSEE shall, for each quarter of each      CONTRACTUAL YEAR, pay to LICENSOR the greater of the cumulative amount of      royalties payable under Section 3.1      above or the cumulative minimum royalties due in that CONTRACTUAL YEAR up      to that date less any royalties, whether payable under Section 3.1 or      guaranteed minimum royalty payments, already paid in that CONTRACTUAL      YEAR. In no event shall the royalties paid for each quarter be less than      [———-]15 of the annual      minimum guaranteed royalty after taking into account any excess over the      minimum royalty payment paid for the previous quarters in that CONTRACTUAL      YEAR. These payments will be made within [———-]16 calendar days      after the end of each calendar quarter, such quarters ending on 31 March,      30 June, 30 September and 31 December in each CONTRACTUAL YEAR. Each      payment shall be accompanied by a quarterly royalty report in the form as      attached as Annex      B. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3.4 | In      addition to the quarterly royalty reports referred to in Section 3.3      above, LICENSEE shall – if requested by LICENSOR promptly after the end of      a calendar year – provide to LICENSOR within [———-]17 months of the end      of each calendar year a global certificate from its internal auditors      certifying that the volume and value of sales of the PRODUCTS for that      calendar year and that the figures contained in the quarterly royalty      reports for the same calendar year correspond with the entries in the      books of LICENSEE and where appropriate, any RELATED COMPANY of LICENSEE      or any other entity under its control and certifying the global deductions      from gross sales made to calculate the NET SALES figure for the relevant      calendar year. The certificate shall also certify that the figures set out      in the year-end rebate referred to in Section 6.5 are      true and accurate. Additionally, upon request by, LICENSEE shall provide a      certificate from its external auditors confirming that the volume and      value of sales of the PRODUCTS for that calendar year and that the figures      contained in the quarterly royalty reports correspond with the entries in      the books of LICENSEE and, where appropriate, any RELATED COMPANY of      LICENSEE or any other entity under its control and certifying the global      deductions from gross sales made to calculate the NET SALES figure for the      relevant calendar. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 3.5 | Failure      by LICENSEE to make payment of any royalties within [———-]18 working days after      their due date shall thereafter incur accrued interest at the basic bank      interest rate of BNP, Banque Nationale de Paris, plus [———-]19 per annum. Payment      shall be applied first against any interest which may have been accrued to      the date of the payment and any balance against the amount of royalties      outstanding. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3.6 | All      taxes required by law to be withheld or assessed on or with respect to the      remittance of royalties by LICENSEE or any RELATED COMPANY hereunder      shall, if paid by LICENSEE or any related party, be deducted from the      amount of royalties payable to LICENSOR. LICENSEE shall furnish LICENSOR      with documentation reflecting the amount and proof of such tax      payments. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3.7 | LICENSEE      shall not be obliged to pay royalties on any compensation received from      its customers as participation in advertising and sales promotion, such as      payments for decoration, testers and samples which will not be charged to      end consumers. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3.8 | LICENSEE      agrees to keep full and accurate books and records relating to the      marketing and the sale of the PRODUCTS. LICENSEE agrees that LICENSOR      shall have the right to inspect, audit or make copies of the books and      records of LICENSEE and/or any RELATED COMPANIES of LICENSEE relating to      the computation and the payment of the royalties due and owing to LICENSOR      within two years after the quarter in question up to [———-]20 times a year at      reasonable times and upon no less than [———-]21 month’s prior      notice. This right terminates [———-]22 years after the      expiration of this AGREEMENT. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3.9 | If      a shortfall in the ROYALTIES paid is verified, LICENSEE shall promptly pay      to LICENSOR all additional ROYALTIES due. If the shortfall is greater than      [———-]23 of the cumulative      amount of ROYALTIES paid by LICENSEE for the relevant CONTRACT YEAR, then      the LICENSEE shall also pay to LICENSOR an amount equal to the reasonable      costs and expenses of LICENSOR’S examination together with interest      calculated in accordance with Section 3.5      above. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4. | PRODUCTS      AND QUALITY CONTROL |
|----|-----------------------------------|

| 4.1 | The      parties shall collaborate in the development process of the PRODUCTS so      that the PRODUCTS brought to the market will be consistent with the image      of LICENSOR and the TRADEMARKS, and in conformity with the QUALITY      CRITERIA. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 4.2 | The      parties agree that LICENSOR shall have approval rights with regard to the      PRODUCTS over: |
|-----|--------------------------------------------------------------------------------------------------------|

|   | · | the      concept |
|--------|--------|------------------|

|   | · | the      scent |
|--------|--------|----------------|

|   | · | the      name |
|--------|--------|---------------|

|   | · | the      inner and outer packaging (including but not limited to the bottles, the      folding boxes, any other packagings, tubes, vials and jars, decoration,      testers and samples) |
|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | · | advertising      creative and PR events |
|--------|--------|-----------------------------------------|

|   | 4.2.1 | If      LICENSOR does not give its approval of any of LICENSEE’S proposals with      regard to the concept, the scent or the packaging, it shall give its      reasons for such withholding and agrees to submit its ideas, input,      advice, and suggestions with regard thereto to LICENSEE within [———-]24 business days      after having received suchproposal. |
|--------|-------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 4.2.2 | Within      [———-]25 business days of      receipt of LICENSEE’S request for approval of any name in accordance with      this Section      4.2, or any trademark and/or any other attribute in accordance with      Section      2.1 as well as the submission of a completed availability search by      LICENSEE in accordance with Section 8.16      below, LICENSOR shall notify LICENSEE which names, trademarks or      attributes it approves or disapproves and shall give its reason for any      disapproval. |
|--------|-------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 4.2.3 | In      the event of non-approval pursuant to Sub-Sections 4.2.1      and/or 4.2.2 above, LICENSEE agrees to take LICENSOR’S comments,      ideas, input and advice into consideration and to amend or revise its      proposal and/or implement LICENSOR’S suggestions and submit the revised      proposal to LICENSOR for its approval, it being understood that LICENSOR      and LICENSEE shall use their best endeavours to closely cooperate in order      to have finally a satisfactory commonproject. |
|--------|-------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 4.2.4 | Any      proposal submitted to LICENSOR for approval and not disapproved within      [———-]26 business days      after LICENSOR having received such proposal shall be deemed to have been      approved. |
|--------|-------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 4.3 | LICENSEE      shall be responsible for ensuring that the PRODUCTS, the BOTTLES, the      PRESENTATION and the scent/fragrance comply with the agreed designs,      models and prototypes and with all relevant laws, regulations,      specifications and standards in force with respect thereto and with all      LICENSOR’S reasonable instructions relating to the PRODUCTS, in      particular, their quality and presentation. LICENSEE will withdraw from      the course of manufacture and/or storage and not place upon the market any      goods found not in accordance with the QUALITY CRITERIA, whether fully or      partly manufactured. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4.4 | LICENSEE      agrees to use commercially reasonable efforts to develop the sales of the      PRODUCTS and to launch new PRODUCT lines at least in key markets, as      follows: |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | - | CONTRACTUAL      YEAR [———-]27 : launch of the      first fragrance for women |
|--------|---|-------------------------------------------------------------------------------------------------|

|   | - | CONTRACTUAL      YEAR[———-]28: launch of the      second new fragrance for women |
|--------|---|----------------------------------------------------------------------------------------------------|

|   | - | CONTRACTUAL      YEAR [———-]29 : launch of the      third new fragrance for women |
|--------|---|-----------------------------------------------------------------------------------------------------|

| 4.5 | LICENSOR      agrees to use its best efforts to ensure that the reputation, image and      the goodwill of the TRADEMARKS and/or of the TRADENAME shall retain its      present standing (as of signing of this AGREEMENT), particularly in      connection with other products manufactured and/or distributed under the      TRADEMARKS and/or the TRADENAME by LICENSOR, RELATED COMPANIES of LICENSOR      or other licensees, sub-licensees and franchisees of    LICENSOR. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4.6 | LICENSEE      will permit LICENSOR or its authorised representative at all reasonable      times to enter the LICENSEE’S premises where the PRODUCTS are made,      stored, distributed or sold, for the purpose of inspection thereof. In      order to enable LICENSOR to control the quality of the PRODUCTS, LICENSEE      agrees to submit to LICENSOR after reasonable request random samples (up      to 4 items per range of PRODUCTS) free of cost for    inspection. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4.7 | If      LICENSEE uses sub-manufacturers or sub-licensees, in accordance with the      terms of this AGREEMENT for the manufacture of the PRODUCTS, LICENSEE      shall remain liable for ensuring that the quality of the PRODUCTS remains      in accordance with the QUALITY CRITERIA. LICENSEE shall permit or procure      that the sub-manufacturer or sub-licensee shall permit the LICENSOR or its      representative during normal business hours to enter any place of      manufacture or storage occupied by or used by the sub-manufacturer or the      sub-licensee for the purpose of inspection of the PRODUCTS and to ensure      that the QUALITY CRITERIA are being adheredto. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5. | MARKETING      AND LAUNCH PLANS, ADVERTISING, MARKETING AND SALES    PROMOTION |
|----|--------------------------------------------------------------------------------|

| 5.1 | LICENSEE      shall, on a [———-]30 months basis, and      in each calendar year, communicate in writing to LICENSOR the      following: |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------|

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27Confidential information omitted and filed separately with the SEC with arequest for confidential treatment by Inter Parfums, Inc. No.10.138.23.  

  

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|   | (a) | its      marketing plan for the following [———-]31 months period to      include the information set out in Annex E      hereto; |
|--------|-----|----------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (b) | any      new PRODUCT launch plans, if relevant, in accordance with Section 5.3      below. |
|--------|-----|--------------------------------------------------------------------------------------------|

| 5.2 | At      the time LICENSEE presents its marketing plan in accordance with Section 5.1 (a)      above, LICENSOR shall present its PRODUCT marketing plan for the following      [———-]32 month      period. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.3 | The      launch plan for each new line of PRODUCTS shall be presented at the      relevant marketing proposal presentation referred to in Section 5.1      above, or at a separate presentation if agreed by the    parties. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.4 | LICENSEE      shall be responsible for producing and circulating all advertising and      promotional materials in the TERRITORY at its cost. LICENSEE agrees to      take LICENSOR’S image into consideration in its advertising and promotion      for the PRODUCTS and to ensure that the advertising and promotion for the      PRODUCTS will be in accordance with LICENSOR’S image and reputation and      will not harm or diminish LICENSOR’S image and reputation and the goodwill      LICENSOR has built up with its other products. LICENSEE further agrees to      consult with LICENSOR with regard to advertising and sales promotion and      to take LICENSOR’S advice into due consideration in order to develop      advertising which is consistent with the image and reputation of LICENSOR.      Notwithstanding the foregoing, LICENSOR shall have final approval over the      advertising agency, model, stylist and photographer used in each key      campaign. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.5 | The      parties agree that LICENSOR shall have approval rights with regard to the      advertising and marketing for the PRODUCTSover |
|-----|----------------------------------------------------------------------------------------------------------------------------------------|

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| 5.6 | LICENSEE      undertakes to spend jointly with its distributors the following amounts in      respect of advertising and marketing of the PRODUCTS (hereinafter called      “Advertising and MarketingExpenditure”) |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 5.6.1 | in      the event that the fragrance is launched in CONTRACTUAL YEAR 2010, in      CONTRACTUAL YEAR 2010, the minimum amount of the Advertising and Marketing      Expenditure shall be Euros [———-]34 |
|--------|-------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 5.6.2 | in      the CONTRACTUAL YEAR 2011, the minimum amount of the Advertising and      Marketing Expenditure shall be Euros [———-]35; |
|--------|-------|----------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 5.6.3 | in      the CONTRACTUAL YEAR 2012, the minimum amount of the Advertising and      Marketing Expenditure shall be Euros [———-]36; |
|--------|-------|----------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 5.6.4 | during      the three following CONTRACTUAL YEARS, the minimum amount of the      Advertising and Marketing Expenditure shall be [———-]37 of the NET SALES      in the year 2013 and [———-]38 of the NET SALES      for the years 2014 and 2015; |
|--------|-------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 5.6.5 | Subject      to the provisions of article 7 below, the minimum amount of the      Advertising and Marketing Expenditure shall be [———-]39 of the NET SALES      for the remainder of the term of this agreement until 31st      December 2021; |
|--------|-------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.7 | LICENSEE      shall spend jointly with its distributors the amount of the minimum      Advertising and Marketing Expenditure specified in clause 5.6.4 above      split between the followingpercentages: |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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|   | - | the      proportionate split is EUROS [————]49 “Above the line”      and EUROS [———-]50 “Below the      line” |
|--------|---|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | - | the      proportionate split is [———-]52 “Above the line”      and [———-]53 “Below the      line” |
|--------|---|---------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 5.8 | Any      information about LICENSOR as well as any pictures and photos of LICENSOR      or LICENSOR’S OUTLETS shall be subject to LICENSOR’S prior written      approval. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.9 | In      case LICENSOR and LICENSEE intend to arrange for public relation      statements referring to their co-operation they will beforehand consult      with each other and harmonise words, pictures and further details of the      public relation actions and each shall confirm in writing to the other its      approval of the final format of such statement prior to public      release. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.10 | If      requested by LICENSEE, LICENSOR agrees to inform LICENSEE about its actual      marketing strategies and communication concepts by providing LICENSOR with      relevant technical information, namely any and all retail information in      connection with, for example, creative and technical input with respect to      design, image, corporate identity, brand direction, advertising, marketing      and promotion (including LICENSOR’S global marketing policy) relating to      the PRODUCTS; |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 5.11 | LICENSEE      shall take these strategies into reasonable consideration for the      development of the advertising and promotion for the    PRODUCTS. |
|------|--------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.12 | If      requested by either party, the parties shall consult with each other from      time to time on advertising and promotion activities to be implemented      jointly and/or together with other licensees, sub-licensees or franchisees      of LICENSOR. |
|------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.13 | LICENSEE      shall make available to LICENSOR: |
|------|-------------------------------------------------|

|   | - | a      [———-]57 report on the      status of its expenditure for advertising, merchandising and promotions,      including Advertising and Marketing Expenditure;  and |
|--------|---|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | - | regular      evidence of expenditure in relation to advertising, merchandising and      promotion for the PRODUCTS by providing representative samples of its      advertising, public relation releases,etc. |
|--------|---|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.14 | LICENSOR      shall be free to use for LICENSOR’S OUTLETS LICENSEE’S advertising and      marketing materials for the PRODUCTS, subject to the limitations of rights      granted by third parties in relation to such advertising and marketing      materials for the PRODUCTS. To this end, LICENSEE will supply to LICENSOR      reasonable quantities of aforesaid material, upon request by LICENSOR at      local wholesale price. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.15 | LICENSEE      shall reimburse LICENSOR for any expenses incurred on LICENSEE’s behalf in      relation to marketing and advertising activities including but not limited      to personal appearances, launch events, advertising shoots and public      relations activities. Such expenses shall include but shall not be limited      to the payment of First Class travel and accommodation for LICENSOR’s      Senior Management (President and CEO) and Business Class travel and      accommodation for all other LICENSORemployees. |
|------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.16 | On      a bi-annual basis LICENSEE shall submit to LICENSOR a list of requests for      LICENSOR’s participation in certain activities to promote the PRODUCTS      such as key media interviews, launch events, in store appearances and      other such public relations activities as may be requested. LICENSEE shall      reimburse LICENSOR’s costs and expenses for its participation in any of      the activities. LICENSEE acknowledges that LICENSOR has the absolute right      to refuse to participate in any given activity without giving any      reasons. |
|------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5.17 | It      is acknowledged that from time to time Tamara Mellon or such similarly      situated Executive at the given time (“JC President”) shall be making      personal appearances to promote the PRODUCTS upon the mutual agreement of      the parties. In the event that the JC President participates in any      broadcast media, television show, red carpet event, or key editorial shoot      focused on the PRODUCTS then LICENSEE shall reimburse LICENSOR for make      up, stylist and First Class travel and accommodation (including specialist      driver services) costs andexpenses. |
|------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

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| 6. | DISTRIBUTION |
|----|--------------|

| 6.1 | LICENSEE      agrees to distribute the PRODUCTS or have them distributed by its RELATED      COMPANIES or third party distributors only through selected distribution      channels (speciality department stores, qualified independent perfumeries,      select perfumery chains and travel retail outlets) of a similar standing      luxury and prestige to the Jimmy Choo brand and subject that other brands      of same level of profile as Jimmy Choo are also represented. For the      avoidance of doubt, LICENSEE will inform LICENSOR of its proposed      arrangements with regard to US distribution for its prior written      approval. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 6.2 | LICENSEE      shall use its best efforts to ensure that such outlets conform with      LICENSOR’S selective distribution criteria as set out in Annex D hereto.      LICENSOR reserves the right for its representatives to visit all outlets      supplied by LICENSEE or its authorised distributors in order to ensure      that they do so conform and, in the event they do not and after being      requested by LICENSOR, LICENSEE shall, subject to compliance with local      laws, ensure that such outlets will no longer be supplied with the      PRODUCTS. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 6.3 | LICENSEE      agrees not to distribute or sell the PRODUCTS though correspondence      (including internet, mail order / catalogue sales) without first obtaining      LICENSOR’S written consent. LICENSEE further agrees that the marketing,      distribution or sale of the PRODUCTS through any electronic means such as      the Internet shall only be authorised for approved retailers provided they      have a physical outlet fulfilling the criteria as set out in Section      6.2/Annex D, and provided that the use of the Internet is consistent with      the high quality and high luxury image of the PRODUCTS and criteria as      LICENSOR may reasonably communicate from time to  time. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 6.4 | LICENSOR      shall be free, in its exclusive discretion, to market and sell the      PRODUCTS through LICENSOR’S OUTLETS in the TERRITORY. It is agreed that      LICENSOR, and any of its RELATED COMPANIES or franchisees, shall order the      PRODUCTS from LICENSEE, and LICENSEE shall accept, or procure the      acceptance of such orders, and shall deliver the PRODUCTS to LICENSOR at      local wholesale price minus [———-]58. Royalties shall      be paid in accordance with the provisions of Section 3 above on sales to      LICENSOR, any of its RELATED COMPANIES or franchisees in accordance with      this Section. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 6.5 | LICENSEE      shall sell the PRODUCTS to employees of LICENSOR at LICENSEE’s wholesale      price less [———-]59. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------|

----

----

| 7. | TERM      AND TERMINATION |
|----|---------------------------|

| 7.1 | The      term of this AGREEMENT shall commence on January 1, 2010 and shall have a      duration of twelve (12) CONTRACTUAL YEARS expiring on December 31,      2021.  This AGREEMENT may be terminated, with effect from 31      December 2016 subject to a six-month prior notice, if  the      LICENSEE has not complied with the payment of the minimum royalties in      clause 3.2, the minimum Advertising and Marketing spend in clause 5.6 or      if the LICENSEE has not achieved during the CONTRACTUAL YEAR 2015 at least      EUROS [————]60 NET      SALES. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 7.2 | If      the aggregate of the NET SALES from 1 January 2015 to 31 December 2015 in      respect of the licensed PRODUCTS is less than EUROS [———-]61 NET SALES, either      party shall, with effect from 31 December 2016, be entitled to terminate      this Agreement, by giving at least [———-]62 month’s notice      expiring on or before 31 December2016. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 7.3 | The      parties agree that they shall no later than 31 December 2018 (CONTRACTUAL      YEAR 9) consult together with a view to agreeing the terms and conditions      upon which they may further extend the AGREEMENT for a further [————]63 years until 31      December 2026, but in the absence of any such renewal agreement by 31      December 2020 this Agreement shall terminate on 31 December      2021. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 7.4 | If      LICENSEE fails to invoice third parties and/or retailers by April 2011 for      whatever reason, LICENSOR may terminate this AGREEEMENT by serving [———-]64 months notice on      LICENSEE. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 7.5 | Each      party shall be entitled to terminate the AGREEMENT upon written notice to      the other party upon the occurrence of any of the following      events: |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 7.5.1 | the      other party shall default or fail to make when due any payment due      hereunder, and such default or failure shall continue for a period of      [———-]65 days after receipt      of notice thereof from the otherparty; |
|--------|-------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 7.5.2 | a      material breach of any provision of this AGREEMENT which is not remedied      within [———-]66 days of written      notice thereof; |
|--------|-------|-------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 7.5.3 | liquidation,      insolvency or bankruptcy, suspension of payments, heavy indebtedness or      discontinuance of business of the otherparty; |
|--------|-------|----------------------------------------------------------------------------------------------------------------------------------------------|

|   | 7.5.4 | any      of the circumstances referred to in Section 19      below persist for a period of at least [———-]67 calendar      months. |
|--------|-------|------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

| 7.6 | Any      notice of termination must be given by means of a registered letter sent      to the relevant party’s address in accordance with the provisions of Section 12      below. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 7.7 | Upon      the expiration or termination of theAGREEMENT: |
|-----|----------------------------------------------------------|

|   | 7.7.1 | LICENSEE      shall cease to manufacture the PRODUCTS, the BOTTLES and the      PRESENTATION; |
|--------|-------|-----------------------------------------------------------------------------------------------|

|   | 7.7.2 | provided      the termination has not been a result of default of LICENSEE or of notice      having been given by either party under Sections 7.4      above, LICENSEE shall be entitled to sell off the existing stock of      PRODUCTS for a period up to [———-]68 months following      the date of termination and to use up the existing materials for the      manufacture of the PRODUCTS and to sell off the so-produced PRODUCTS      within the sell-off period. During the sell-off period LICENSEE shall      continue to provide [———-]69 reports and pay      royalties on NET SALES, but shall not be obliged to pay any minimum      royalties. PRODUCTS will not be sold at a discount (other than ordinary      discounts in the normal course of business) unless LICENSOR’S prior      written approval has been obtained; |
|--------|-------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 7.7.3 | LICENSEE      shall either at the end of the sell-off period referred to in Section      7.7.2 above or, if there is no sell-off period, upon expiration or      termination of the AGREEMENT, promptly supply to LICENSOR an inventory of      the PRODUCTS, BOTTLES and PRESENTATION and all other materials relevant to      manufacture, marketing and distribution of the PRODUCTS, including but not      limited to bottles, folding-boxes or other containers then in stock, and      an inventory of all relevant tooling. LICENSOR shall have the right to      purchase the inventory at production cost or, in case of tooling, at its      depreciated value (based on depreciation over five years in accordance      with standard accounting principles) within [———-]70 months after      receipt of the inventory; If not otherwise agreed between the parties,      LICENSOR, if using its option, has to acquire any and all of the PRODUCTS,      bottles, packaging, semi-finished PRODUCTS and materials, unless obsolete,      damaged or otherwise un-saleable at the lower of cost or net realisable      value; |
|--------|-------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 7.7.4 | LICENSEE      will return all material relating to the PRODUCTS which is the property of      LICENSOR promptly following termination or, if relevant, at the end of the      sell-off period; |
|--------|-------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 7.7.5 | all      rights granted to LICENSEE to use the TRADEMARKS, the TRADENAME, the      BOTTLES and the PRESENTATION and the scent/fragrance of the PRODUCTS shall      cease. |
|--------|-------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

----

| 7.8 | Stocks      of PRODUCTS, BOTTLES and PRESENTATION which display the TRADEMARKS and any      relevant tooling not purchased by LICENSOR and not disposed of during the      sell-off period may be disposed of in such manner as shall be mutually      agreed by the parties or, failing agreement shall be      destroyed. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.  | TRADEMARKS      AND OTHER INTELLECTUAL PROPERTYRIGHTS |
|----------|-------------------------------------------------------|

| 8.1 | LICENSOR      guarantees and warrants that it is, respectively, will be, the owner of      the TRADEMARKS set forth in Annex A      hereto and the TRADENAME for the PRODUCTS and to grant this exclusive      license to use the TRADEMARKS set forth in Annex A      hereto and the TRADENAME for the PRODUCTS for the purpose of this      AGREEMENT. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.2 | Subject      to this Section 8.and in general information with respect to the      TRADEMARKS supplied to LICENSEE during the TERM of this AGREEMENT,      LICENSOR undertakes to (i) defend LICENSEE against any and all claims by      third parties based on the use by LICENSEE in accordance with this      AGREEMENT of the TRADEMARKS and/or the TRADENAME and (ii) to indemnify,      reimburse and hold LICENSEE harmless from any and all liability, damages,      cost and expenses, including reasonable attorneys’ fees incurred by      LICENSEE, arising from any such claims made by third parties against      LICENSEE with respect to LICENSEE’S use of the TRADEMARKS and/or the      TRADENAME in accordance with thisAGREEMENT. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.3 | LICENSEE      acknowledges that LICENSOR and/or its RELATED COMPANIES are the exclusive      owners of all rights, title and interests in the TRADEMARKS and/or the      TRADENAME and any part thereof and any other element, whether or not      capable of being registered as a trademark together with all rights in the      designs, copyright, including sketches and technical drawings or other      intellectual property or materials relating to the PRODUCTS, the      PRESENTATION and the BOTTLES, whether produced by LICENSOR or by LICENSEE      or by any sub-contractor or third party appointed by LICENSEE, and of all      goodwill attached thereto and agrees not to attack these rights or to      induce or support any such attacks. The parties agree that any rights in      the TRADEMARKS and the TRADENAME arising from the use of the TRADEMARKS      and/or the TRADENAME or any part thereof by LICENSEE shall inure solely to      the benefit of LICENSOR and/or its RELATED COMPANIES. LICENSEE irrevocably      agrees that any rights which it and/or any of its RELATED COMPANIES may      acquire by virtue of this AGREEMENT in respect of the TRADEMARKS, the      TRADENAME, the PRESENTATION and the BOTTLES shall vest in and promptly      upon request be assigned for the nominal consideration of £1 to the      LICENSOR and/or its RELATED COMPANIES  absolutely. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.4 | The      parties agree to inform each other about any and each substantial      violation or infringement of the TRADEMARKS in relation to the PRODUCTS,      the PRESENTATION, the BOTTLES and other trademarks to be used in      conjunction with the TRADEMARKS  and/or the TRADENAME by third      parties which come to theirknowledge. |
|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| 8.5 | LICENSOR      agrees to use its best endeavours to keep at its own cost and expense the      registrations of the TRADEMARKS and other trademarks to be used in      conjunction with the TRADEMARKS (in accordance with this AGREEMENT) in      full force and effect for the TERM of this AGREEMENT and to keep LICENSEE      informed on the legal status of the applications and registrations of the      TRADEMARKS and the other trademarks to be used in conjunction with the      TRADEMARKS in international class of goods3. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.6 | With      respect to PRODUCTS launched since the signing of this AGREEMENT LICENSOR      shall carry all costs in relation to the registration and administrative      procedures of new names that have been approved under Section 4.2      above. |
|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.7 | LICENSOR      shall at its reasonable business discretion defend the TRADEMARKS, the      TRADENAME and the PRODUCTS as well as any other trademarks used in      relation to the PRODUCTS in accordance with the terms of this AGREEMENT,      at its own cost and in co-ordination with LICENSEE against any and all      violations or infringements which, according to LICENSOR’S reasonable      business discretion, may have a materially adverse impact on this      AGREEMENT, especially against confusingly similar trademarks, trademark      applications or use by third parties for any goods and/or services      identical with or similar to the PRODUCTS. If requested by LICENSOR,      LICENSEE undertakes to assist or support LICENSOR in its measures of      defence within its ability. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.8 | Any      cost and expenses reasonably and properly incurred arising from a      necessary or requested participation of LICENSEE in the measures of      defence of the TRADEMARKS will be refunded by  LICENSOR. |
|-----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.9 | If      LICENSEE, in its reasonable business discretion, identifies a violation or      infringement of the TRADEMARKS and/or the TRADENAME which in its      reasonable opinion may have a materially adverse impact on this AGREEMENT,      it shall promptly inform LICENSOR and LICENSOR agrees to enter into      discussions with LICENSEE as to the best course of action to adopt to deal      with such violation. The LICENSOR shall not be obliged to bring or defend      any proceedings, whether from infringement or otherwise, in respect of the      TRADEMARKS if it decides in its sole discretion not to do so and LICENSEE      shall not be entitled to bring or defend any action unless it has received      the LICENSOR’s prior written consent. Any such action brought or defended      by the LICENSEE shall be at LICENSEE’s sole expense and it shall not be      entitled to settle such action without the LICENSOR’s prior written      consent. Any benefit arising will be for the sole benefit of the      LICENSOR. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.10 | LICENSEE      undertakes at the request of LICENSOR to sign any document necessary for      the registration and/or maintenance of the validity of the TRADEMARKS. In      addition, to the extent that LICENSOR should deem it advisable to protect      the TRADEMARKS, LICENSEE agrees to provide a statement to the effect that      LICENSEE is producing, selling and promoting the PRODUCTS under LICENSOR’S      control, together with such other assistance (at LICENSOR’S cost) as      LICENSOR reasonably deems necessary for this  purpose. |
|------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| 8.11 | LICENSEE      agrees that it shall not, at any time, directly or indirectly contest the      validity of the registration of the TRADEMARKS or LICENSOR’S other      intellectual property rights (including those in the PRESENTATION and the      BOTTLES) to the extent that such rights relate to the subject matter of      this AGREEMENT, or their ownership by LICENSOR, its RELATED COMPANIES,      successors and/or assignees. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.12 | LICENSEE      agrees not to use the TRADEMARKS or LICENSOR’S other intellectual property      rights in respect of the PRESENTATION and the BOTTLES in connection with      the sale of any products other than the PRODUCTS, nor to use, other than      under the terms of this AGREEMENT, the TRADEMARKS and/or the TRADENAME as      a part of its trading name and shall not use in its business any other      trade or service mark, other than under the terms of this AGREEMENT, so      resembling the TRADEMARKS as to be likely to cause    confusion. |
|------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.13 | LICENSEE      shall use the TRADEMARKS and all designs, sketches, models, prototypes and      other material directly related to the PRODUCTS as well as the      PRESENTATION  and the BOTTLES, solely in connection with the      production, marketing, merchandising, distribution, advertising,      promotion, and sale in the TERRITORY of the PRODUCTS and any OTHER      PRODUCTS which LICENSOR has agreed may be sold or given away with the      PRODUCTS. |
|------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.14 | LICENSEE      shall, upon LICENSOR’S reasonable request, mark all labels, cartons, price      lists, promotional and advertising, merchandising and promotional material      and other printed or duplicated material for or relating to the PRODUCTS      with a notice in a form as is normal practice in the industry to the      effect that the TRADEMARKS are registered trademarks and/or the property      of LICENSOR. |
|------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.15 | LICENSEE      agrees to use the TRADEMARKS set forth in Annex A only in      the form as represented in ANNEX A or as may be provided by LICENSOR from      time to time on the PRODUCTS and for the advertising and promotion for the      PRODUCTS. This obligation shall not apply where a TRADEMARK is used within      continuous, flowing text (e. g. in press releases and descriptive texts)      where it could be impracticable to use the TRADEMARKS in the form      represented in ANNEX A Part 1, provided that such representation of the      TRADEMARKS shall be as close to the form represented in ANNEX A as is      practicable in the circumstances. |
|------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 8.16 | LICENSEE      shall be responsible for identifying appropriate names for all new ranges      of the PRODUCTS, together with, if appropriate, new BOTTLES and      PRESENTATION for such new ranges and, to that end, LICENSEE agrees      that: |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (i) | it      shall use reasonable endeavours to ensure the availability of all proposed      names, designs for new BOTTLES and PRESENTATION and shall carry out the      necessary worldwide trademark searches at its sole cost;    and |
|--------|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (ii) | it      shall assist LICENSOR, at LICENSOR’S reasonable request and cost, in      applying to register, registering or otherwise protecting in LICENSOR’S      name any new names, BOTTLE design and/or PRESENTATION approved by LICENSOR      in accordance with thisAGREEMENT. |
|--------|------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|   | (iii) | LICENSOR      shall have the right to file, to register and/or to use the name with      respect to any other category of products it (and/or its RELATED      COMPANIES) presently markets and distributes under the      TRADENAME. |
|--------|-------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 9.  | EXCLUSIVITY |
|----------|-------------|

| 9.1 | LICENSOR      agrees, during the term of thisAGREEMENT: |
|-----|---------------------------------------------------------|

|   | 9.1.1 | not      to manufacture, advertise or promote, distribute or in any other way      market products, which are identical to the PRODUCTS except as may be      permitted in this AGREEMENT; |
|--------|-------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 9.1.2 | not      to consent to the use of the TRADEMARKS and/or the TRADENAME in connection      with the manufacture, distribution, marketing and/or advertising of      products which are identical to the PRODUCTS, alone or in conjunction with      any additions. |
|--------|-------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 10. | PRODUCT      LIABILITY |
|-----|------------------------|

| 10.1 | LICENSEE      shall manufacture or have manufactured the PRODUCTS at its own      responsibility and shall enter into or maintain sufficient product      liability insurance, such insurance to also cover the costs of undertaking      a product recall. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 10.2 | LICENSEE      agrees that the manufacture, marketing and distribution of the PRODUCTS,      and any OTHER PRODUCTS (Section 2.7      above) distributed or sold with the PRODUCTS will be in compliance with      all applicable health and safety laws or regulations and with any relevant      national and international cosmetic labelling, packaging, recycling or      other relevant regulations in the countries of manufacture and      distribution. |
|------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 10.3 | LICENSEE      further agrees that it will organise and effect, at its own expense, all      registrations as are necessary for compliance with local product      registration and health or similar registration requirements. LICENSOR      agrees to assist LICENSEE with regard to such registrations within its      best abilities. LICENSEE agrees to reimburse LICENSOR any costs and      expenses reasonably and properly incurred by LICENSOR in connection with      such registrations. |
|------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 10.4 | LICENSEE      agrees to defend, indemnify and hold LICENSOR harmless from and against      any and all liability, damages, reasonable legal fees, reasonable cost and      expenses incurred by LICENSOR in connection with any claims or legal      actions made by third parties against LICENSOR arising out of a breach of      the provisions of Section 10.2 and/or      10.3 above, or arising out of the use of the TRADENAME by LICENSEE      in accordance with Sections 2.2 to      2.6 above or arising out of any damage or injury caused by any      OTHER PRODUCT (Section 2.7      above) sold with the PRODUCTS, the infringement of the intellectual      property rights or other similar rights of any third party or any      applicable national or international laws or regulations or any other acts      or omissions of LICENSEE or any of its agents, employees or      sub-contractors in connection with the performance of its obligations      hereunder. This indemnity shall not extend to claims for compensation      against LICENSOR which are due to LICENSOR’S own action or failure to      act. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| 11. | CONFIDENTIALITY |
|-----|-----------------|

| 11.1 | The      parties agree to keep confidential and secret the provisions of this      AGREEMENT and all non-public information and knowledge each party may      acquire about the other including, without limitation, information      concerning the marketing of their products, even if such information and      knowledge have not expressly been referred to as secret or confidential.      Such information and knowledge may only be used for the purpose of this      AGREEMENT. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 11.2 | Notwithstanding      anything to the contrary, the information and knowledge as identified      hereinabove shall not be deemed confidentialif: |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 11.2.1 | at      the time of disclosure such information is in the public      domain; |
|--------|--------|-------------------------------------------------------------------------------|

|   | 11.2.2 | after      disclosure such information becomes a part of the public domain, except by      breach of this AGREEMENT; |
|--------|--------|----------------------------------------------------------------------------------------------------------------------|

|   | 11.2.3 | such      information must be disclosed as required by applicable law;      or |
|--------|--------|--------------------------------------------------------------------------------|

|   | 11.2.4 | such      information is known to the other party at the time of      disclosure. |
|--------|--------|-----------------------------------------------------------------------------------|

| 11.3 | The      confidentiality provision will remain in force after the termination of      the AGREEMENT, and upon termination, the parties agree to return to each      other, or to destroy, as the other may request, all materials containing      confidential and non-public information and  knowledge. |
|------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 11.4 | The      parties agree to impose this obligation of confidentiality upon all      persons acting on their behalf, including but not limited to their      employees, agents, consultants, sub-contractors, sub-licensees, managers      and representatives. |
|------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 11.5 | Notwithstanding      anything to the contrary contained in this  AGREEMENT, |
|------|-----------------------------------------------------------------------------|

----

| 12.  | NOTICES |
|-----------|---------|

| 12.1 | All      reports, communications, requests, approvals and notices required or      permitted by this AGREEMENT to be given to a party shall be in writing and      shall be deemed to be duly given when sent by certified or registered      mail, return receipt requested, addressed to the party concerned or by      facsimile where the sender is able to demonstrate successful transmission      by producing a properly addressed fax transmission report, as      follows: |
|------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 13.  | ASSIGNMENT |
|-----------|------------|

| 13.1 | Except      as otherwise provided for in accordance with the terms of this AGREEMENT,      neither party shall be entitled to assign its rights or obligations      hereunder without the prior written consent of the  other. |
|------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 13.2 | LICENSEE      shall have the right to assign the rights under the AGREEMENT to any      RELATED COMPANY without LICENSOR’S consent. LICENSEE further will be      entitled to grant sub-licenses to RELATED  COMPANIES. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 13.3 | Any      such assignment or sub-license under Section 13.1 or      13.2 does in no way affect any of the assignor’s obligations under      the AGREEMENT. The assignor agrees to remain liable for and guaranty the      full performance of this AGREEMENT by the  assignee. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 14. | ENTIRE      AGREEMENT, MODIFICATION AND CONCILIATION OF  DISPUTES |
|-----|-------------------------------------------------------------------|

| 14.1 | This      AGREEMENT and its Annexes contain a complete statement of all arrangements      between the parties with respect to the subject matter and supersede all      existing arrangements between them concerning this subject      matter. |
|------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 14.2 | Modifications      and/or supplements to this AGREEMENT are only valid if made in      writing. |
|------|-------------------------------------------------------------------------------------------------|

| 14.3 | CONCILIATION      OF DISPUTES |
|------|-------------------------------|

----

|   | In      the event of a disagreement between LICENSOR and LICENSEE as to the      validity, construction, performance, or rescission of any provision      hereof, the parties agree to follow the following conciliation procedure      before filing any litigation: |
|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | - | First,      a meeting between operational managers shall be called by the promptest      party to resolve the disagreement as quickly as possible after the      disagreement arises. The purpose of this meeting shall be to find an      out-of-court solution to the disagreement in question. Minutes of said      meeting shall be drawn up. |
|--------|---|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | - | Second,      if the meeting between operational managers does not result in an      out-of-court solution, the chief executive officers of each of the parties      shall meet and strive to resolve said disagreement amicably. Such meeting      must be held in a timely manner and no later than [———-]71 days as of the      meeting between operationalmanagers. |
|--------|---|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 15.  | APPLICABLE      LAW, JURISDICTION |
|-----------|-----------------------------------|

| 16.  | REMEDIES,      NO WAIVER |
|-----------|--------------------------|

----

----

| 17.  | SEVERABILITY |
|-----------|--------------|

| 18.  | SECTION      HEADINGS |
|-----------|-----------------------|

| 19.  | FORCE      MAJEURE |
|-----------|--------------------|

| IN      WITNESS whereof the parties have executed thisAGREEMENT |
|-----------------------------------------------------------------|
|                                                            |   |   |
| For      and on behalf of                                       |   | For      and on behalf of |
| LICENSOR                                                        |   | LICENSEE |
|                                                            |   |   |
| London 29/9/09                                                  |   | Paris 29/9/09 |
| place      and date                                             |   | place      and date |
|                                                            |   |   |
| /s/ Joshua Schulman                                             |   | /s/ Philippe BENACIN |
| Name:      Joshua Schulman                                      |   | Name:      Philippe BENACIN |
| Title:      Chief Executive Officer                             |    | Title:      President |

----

| For      and on behalf of           |         | For      and on behalf of   |
|-------------------------------------|--------------|-----------------------------|
| LICENSOR                            |         | LICENSEE                    |
|                                |         |                        |
| /s/ Joshua Schulman                 |         | /s/ Philippe BENACIN        |
| Name:      Joshua Schulman          |         | Name:      Philippe BENACIN |
| Title:      Chief Executive Officer |    | Title:      President       |

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|   | - | [———-]73 sales by zone,      country and client |
|--------|---|-------------------------------------------------------------------|

|   | - | [———-]74  Statement      allowing to isolate any sales being excluded from the NET SALES definition      as per Clause 1.14 |
|--------|---|---------------------------------------------------------------------------------------------------------------------------------------------------------|

| For      and on behalf of           |         | For      and on behalf of   |
|-------------------------------------|--------------|-----------------------------|
| LICENSOR                            |         | LICENSEE                    |
|                                |         |                        |
| /s/ Joshua Schulman                 |         | /s/ Philippe BENACIN        |
| Name:      Joshua Schulman          |         | Name:      Philippe BENACIN |
| Title:      Chief Executive Officer |    | Title:      President       |

----

----

| PROJECTED NET SALES (€)              |   | PROJECTED ROYALTIES (€)              |
|--------------------------------------------|--------|--------------------------------------------|
|                                       |   |                                       |
| CY1-0      (unless 2010 launch)            |   | CY1-0      (unless 2010 launch)            |
| CY2      –[———-]75 |   | CY2      –[———-]76 |
| CY3-[———-]77             |   | CY3-[———-]78             |
| CY4-[———-]79             |   | CY4-[———-]80             |
| CY5-[———-]81             |   | CY5-[———-]82             |
| CY6-[———-]83             |   | CY6-[———-]84             |

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| For      and on behalf of           |         | For      and on behalf of   |
|-------------------------------------|--------------|-----------------------------|
| LICENSOR                            |         | LICENSEE                    |
|                                |         |                        |
| /s/ Joshua Schulman                 |         | /s/ Philippe BENACIN        |
| Name:      Joshua Schulman          |         | Name:      Philippe BENACIN |
| Title:      Chief Executive Officer |    | Title:      President       |

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| - | A      solid reputation for selling women luxury fragrances established over a      minimum of [———-]85 years trading.      These perfumes must include at least four of the following: [———-]86 |
|---|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| - | A      reputation and image compatible with the high quality and reputation of      the TRADEMARK Jimmy Choo |
|---|--------------------------------------------------------------------------------------------------------------|

| - | A      portfolio of brands of a similar luxury standing and prestige to the Jimmy      Choo brand |
|---|---------------------------------------------------------------------------------------------------|

| - | Clean,      well maintained shop fittings |
|---|-------------------------------------------|

| - | Appropriate      space devoted to luxury fragrances |
|---|-----------------------------------------------------|

| - | Staff      knowledgeable about luxuryfragrances. |
|---|--------------------------------------------------|

| For      and on behalf of           |         | For      and on behalf of   |
|-------------------------------------|--------------|-----------------------------|
| LICENSOR                            |         | LICENSEE                    |
|                                |         |                        |
| /s/ Joshua Schulman                 |         | /s/ Philippe BENACIN        |
| Name:      Joshua Schulman          |         | Name:      Philippe BENACIN |
| Title:      Chief Executive Officer |    | Title:      President       |

----

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| (a) | Calendar      of Main Activities |
|-----|----------------------------------|

| (b) | Conceptual      Approach – by Product andCommunication |
|-----|--------------------------------------------------------------|

| (c) | Brand      Name (or code name) |
|-----|--------------------------------|

| (d) | Price      Positioning |
|-----|------------------------|

| (e) | Distribution:      sales and distribution plan bycountries. |
|-----|-------------------------------------------------------------|

| (f) | Assortment |
|-----|------------|

| (g) | Projected      Net Sales Targets – by Product line and  countries |
|-----|-------------------------------------------------------------------------|

| (h) | Communication |
|-----|---------------|

|   | - | advertising      and marketing as detailed in section 5.6, presented in summary      form |
|--------|---|-------------------------------------------------------------------------------------------|

| (j)  | New      Product Launch Plan |
|-----------|------------------------------|

| (i) | Financial      commitments planned by month reconciled to the commitments in the      AGREEMENT |
|-----|-------------------------------------------------------------------------------------------------|

| For      and on behalf of           |         | For      and on behalf of   |
|-------------------------------------|--------------|-----------------------------|
| LICENSOR                            |         | LICENSEE                    |
|                                |         |                        |
| /s/ Joshua Schulman                 |         | /s/ Philippe BENACIN        |
| Name:      Joshua Schulman          |         | Name:      Philippe BENACIN |
| Title:      Chief Executive Officer |    | Title:      President       |

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