ONELINK COMMUNICATIONS, INC.
                             1994 STOCK OPTION PLAN
                          NOTICE OF STOCK OPTION GRANT



Optionee's Name and Address:

                  Paul Lidsky
                  18715 24th Ave
                  Plymouth, MN 55447


     You have been  granted  an  option  to  purchase  Common  Stock of  OneLink
Communications, Inc. (the "Company") as follows:


        Grant Number:                      1026
        Date of Grant:                     September 2, 1997
        Option Price Per Share:            $1.00
        Total Number of Shares Granted:    400,000
        Total Price of Shares Granted:     $400,000
        Type of Option:                    Qualified
        Incentive Stock Option:            to the extent allowed by IRCss.422(d)
        Term/Expiration Date:              Ten (10) years/September 2, 2007

     Vesting Schedule:  This Option shall vest and may be exercisable,  in whole
or in part, in accordance with the following schedule:

                1.) 200,000  shares will vest at rate of 50,000  shares per year
                according to the following  schedule and shall vest  immediately
                in the event of a Change in Control as defined in Section  10.04
                of Optionee's Employment agreement,  if Executive is employed by
                the Company on such dates:

                           50,000 shares    September 2, 1998,
                           50,000 shares    September 2, 1999,
                           50,000 shares    September 2, 2000,
                           50,000 shares    September 2, 2001, and

                2.)  200,000  shall vest and may be  exercisable,  in whole or
                in part no later than  September  2, 2007 or earlier upon the
                occurrence of the following events:

                           50,000 shares    Effective  at  the  end of the first
                                            quarter  in  which  the  Company
                                            experiences an operating profit,
                           50,000 shares    Effective  at the end of the second
                                            of successive  quarters  in which
                                            the Company experiences an operating
                                            profit,
                           50,000 shares    Effective  at the end of the
                                            first   fiscal  year  in  which  the
                                            Company   experiences  an  operating
                                            profit.
                           50,000 shares    Effective  at the end of the
                                            second of successive  fiscal year in
                                            which  the  Company  experiences  an
                                            operating profit.

     Termination Period:

     If Optionee  ceases to be an  employee of the Company for any reason,  then
options  which are not vested  will  automatically  expire.  Options  which have
vested  but have not been  exercised  will  also  automatically  expire,  unless
Optionee exercises such options within (1) ninety (90) days after his employment
terminates.  In no  event  will  the  options  be  exercisable  later  than  the
Expiration Date.


<PAGE>

     By your signature and the signature of the Company's  representative below,
you and the Company  agree that this option is granted under and governed by the
terms  and  conditions  of the  1994  Stock  Option  Plan and the  Stock  Option
Agreement, all of which are attached and made a part of this document.


     OPTIONEE                    OneLink Communications, Inc.


By:                              By:
      Paul Lidsky                  Ronald E. Eibensteiner, Chairman of the Board



<PAGE>


                             1994 STOCK OPTION PLAN
                             STOCK OPTION AGREEMENT


     1. Grant of Option. OneLink  Communications,  Inc., a Minnesota corporation
(the "Company"), hereby grants to the Optionee named in the Notice of Grant (the
"Optionee"),  an option (the  "Option")  to  purchase up to the total  number of
shares of Common Stock (the  "Shares") set forth in the Notice of Grant,  at the
option  price per share set forth in the  Notice of Grant (the  "Option  Price")
subject to the terms,  definitions  and  provisions of the Company's  1994 Stock
Option Plan (the "Plan") adopted by the Company, which is incorporated herein by
reference.  Unless otherwise defined in this Agreement, the terms defined in the
Plan shall have the same defined meanings in this Option.

     If designated an Incentive Stock Option, this Option is intended to qualify
as an Incentive Stock Plan as defined in Section 422 of the Code.

     2. Exercise of Option. This Option shall be exercisable during its terms in
accordance with the Vesting Schedule set out in the Notice of Grant and with the
provisions of Section 9 of the Plan as follows:

                  (i)      Right to Exercise.

                           (a)      This Option may not be exercised for a
fraction of a share.

                           (b)      In  the  event of Optionee's  death,
disability  or  other  termination  of employment,  the  exercisability of the
Option is governed by Sections 6 below and Section 9 of the Plan,  subject
to the limitation contained in subsection 2(i)(c).

                           (c)      In no event may this Option be exercised
after the Expiration Date of the term of this Option as set forth in the
Notice of Grant.

                  (ii) Method of Exercise.  This Option shall be  exercisable by
written  notice  (in the form  attached  as  Exhibit  A) which  shall  state the
election  to exercise  the Option,  the number of Shares in respect of which the
Option is being exercised,  and such other  representations and agreements as to
the  holder's  investment  intent with respect to such shares of Common Stock as
may be required by the Company  pursuant  to the  provisions  of the Plan.  Such
written  notice shall be signed by the Optionee and shall be delivered in person
or by certified  mail to the Secretary of the Company.  The written notice shall
be accompanied by payment of the Option Price.

     No Shares will be issued  pursuant to the exercise of an Option unless such
issuance and such exercise shall comply with all relevant  provisions of law and
the requirements of any stock exchange upon which the Shares may then be listed.
Assuming such compliance, for income tax purposes the Shares shall be considered
transferred  to the Optionee on the date on which the Option is  exercised  with
respect to such Shares.

     3.  Method of Payment.  Payment of the Option  Price shall be by any of the
following, or a combination thereof, at the election of the Optionee:

         i.       cash; or

         ii.      check.

     4.  Restrictions  on  Exercise.  This  Option may not be  exercised  if the
issuance  of such  Shares  upon  such  exercise  or the  method  of  payment  of
consideration  for such shares would  constitute  a violation of any  applicable
federal or state securities or other law or regulation, including any rule under
Part  207 of Title 12 of the Code of  Federal  Regulations  ("Regulation  G") as
promulgated by the Federal Reserve Board. As a condition to the exercise of this
Option, the Company may require Optionee to make any representation and warranty
to the Company as may be required by any applicable law or regulation.

<PAGE>

     5. Termination of  Relationship.  In the event of termination of Optionee's
consulting  relationship or Continuous  Status as an Employee,  Optionee may, to
the  extent  otherwise  so  entitled  at  the  date  of  such  termination  (the
"Termination Date"),  exercise this Option during the Termination Period set out
in the Notice of Grant. To the extent that Optionee was not entitled to exercise
this Option at the date of such  termination,  or if Optionee  does not exercise
this Option within the time specified herein, the Option shall terminate.

     6. Non-Transferability of Option. This Option may not be transferred in any
manner  otherwise than by will or by the laws of descent or distribution and may
be  exercised  during the  lifetime of Optionee  only by him.  The terms of this
Option shall be binding upon the executors,  administrators,  heirs,  successors
and assigns of the Optionee.

     7. Term of Option.  This Option may be  exercised  only within the term set
out in the  Notice  of  Grant,  and may be  exercised  during  such term only in
accordance  with the Plan and the terms of this Option.  The limitations set out
in Section 7 of the Plan regarding Options designated as Incentive Stock Options
and Options granted to more than ten percent (10%)  shareholders  shall apply to
this Option.

     8. Tax Consequences.  The exercise of this Option,  and the subsequent sale
or disposition of Shares thus acquired,  shall have income tax  consequences for
the Optionee,  and it is Optionee's  responsibility to determine any such income
tax liability.

                                 OneLink Communications, Inc.,
                                 a Minnesota corporation


                                 By:
                                   Ronald E. Eibensteiner, Chairman of the Board



<PAGE>



OPTIONEE  ACKNOWLEDGES  AND AGREES  THAT THE  VESTING OF SHARES  PURSUANT TO THE
OPTION HEREOF IS EARNED ONLY BY CONTINUING CONSULTANCY OR EMPLOYMENT AT THE WILL
OF THE COMPANY (NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS OPTION OR
ACQUIRING  SHARES  HEREUNDER).  OPTIONEE  FURTHER  ACKNOWLEDGES  AND AGREES THAT
NOTHING IN THIS  AGREEMENT,  NOR IN THE  COMPANY'S  STOCK  OPTION  PLAN WHICH IS
INCORPORATED  HEREIN BY  REFERENCE,  SHALL  CONFER UPON  OPTIONEE ANY RIGHT WITH
RESPECT TO CONTINUATION  OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY,  NOR SHALL
IT INTERFERE IN ANY WAY WITH HIS RIGHT OR THE  COMPANY'S  RIGHT TO TERMINATE HIS
EMPLOYMENT OR CONSULTANCY AT ANY TIME, WITH OR WITHOUT CAUSE.

     Optionee  acknowledges receipt of a copy of the Plan and represents that he
is familiar  with the terms and  provisions  thereof,  and hereby  accepts  this
Option subject to all of the terms and provisions thereof. Optionee has reviewed
the Plan and this Option in their entirety, has had an opportunity to obtain the
advice of counsel  prior to  executing  this  Option and fully  understands  all
provisions  of  the  Option.  Optionee  hereby  agrees  to  accept  as  binding,
conclusive and final all decisions or  interpretations of the Administrator upon
any questions arising under the Plan or this Option.

Dated:                                       OPTIONEE


                                             By:
                                                Paul Lidsky


<PAGE>


                                CONSENT OF SPOUSE

     The  undersigned  spouse of Optionee has read and hereby approves the terms
and conditions of the Plan and this Option  Agreement.  In  consideration of the
Company's  granting his or her spouse the right to purchase  Shares as set forth
in the Plan and this  Option  Agreement,  the  undersigned  hereby  agrees to be
irrevocably  bound by the  terms  and  conditions  of the  Plan and this  Option
Agreement  and further  agrees that any  community  property  interest  shall be
similarly bound.  The undersigned  hereby appoints the  undersigned's  spouse as
attorney-in-fact  for the undersigned  with respect to any amendment or exercise
of rights under the Plan or this Option Agreement.

Dated:                                       SPOUSE OF OPTIONEE

                                             By:
                                                Amy Lidsky



<PAGE>


                                    EXHIBIT A
                             1994 STOCK OPTION PLAN
                                 EXERCISE NOTICE

OneLink Communications, Inc.
10340 Viking Drive, Suite 150
Eden Prairie, MN 55344

Attention: Chief Financial Officer

     1.  Exercise of Option.  Effective  as of today,  , 199_,  the  undersigned
("Optionee")  hereby elects to exercise  Optionee's option to purchase shares of
the Common  Stock (the  "Shares") of OneLink,  Inc.  (the  "Company")  under and
pursuant to the  Company's  1994 Stock Option Plan,  as amended (the "Plan") and
the Incentive Stock Option Agreement dated (the "Option Agreement").

     2.  Representations  of Optionee.  Optionee  acknowledges that Optionee has
received,  read and understood  the Plan and the Option  Agreement and agrees to
abide by and be bound by their terms and  conditions.  Optionee  represents that
Optionee is purchasing  the Shares for Optionee's own account for investment and
not with a view to, or for sale in  connection  with, a  distribution  of any of
such Shares.

     3.  Rights as  Shareholder.  Until the stock  certificate  evidencing  such
Shares is issued  (as  evidenced  by the  appropriate  entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote
or receive  dividends  or any other  rights as a  shareholder  shall  exist with
respect to the optioned Stock,  notwithstanding  the exercise of the Option. The
Company  shall  issue (or cause to be issued)  such stock  certificate  promptly
after the Option is  exercised.  No  adjustment  will be made for a dividend  or
other right for which the record date is prior to the date the stock certificate
is issued, except as provided in Section 12 of the Plan.

     Optionee  shall enjoy rights as a  shareholder  until such time as Optionee
disposes of the Shares or the Company.  Upon such exercise,  Optionee shall have
no  further  rights as a holder of the Shares so  purchased  except the right to
receive payment for the Shares so purchased in accordance with the provisions of
this Agreement, and Optionee shall forthwith cause the certificate(s) evidencing
the Shares so  purchased  to be  surrendered  to the  Company  for  transfer  or
cancellation.

     4. Tax Consultation.  Optionee understands that Optionee may suffer adverse
tax  consequences  as a result of  Optionee's  purchase  or  disposition  of the
Shares. Optionee represents that Optionee has consulted with any tax consultants
Optionee deems  advisable in connection  with the purchase or disposition of the
Shares and that Optionee is not relying on the Company for any tax advice.

     5. Restrictive Legends and Stop Transfer Orders.

                  (a) Legends.  Optionee understands and agrees that the Company
         shall  cause the  legends  set  forth  below or  legends  substantially
         equivalent  thereto,  to be placed upon any  certificate(s)  evidencing
         ownership  of the Shares  together  with any other  legends that may be
         required by state or federal securities laws:

                  "THE SECURITIES  REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
         REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, (THE "ACT") OR
         THE SECURITIES LAWS OF CERTAIN STATES AND ARE BEING OFFERED AND SOLD IN
         RELIANCE ON EXEMPTIONS  FROM THE  REGISTRATION  REQUIREMENTS OF THE ACT
         AND  SUCH  LAWS.  THE  SECURITIES  ARE  SUBJECT  TO   RESTRICTIONS   ON
         TRANSFERABILITY  AND RESALE AND MAY NOT BE TRANSFERRED OR RESOLD EXCEPT
         PURSUANT TO EFFECTIVE  REGISTRATION  STATEMENTS  UNDER SAID LAWS UNLESS
         THE CORPORATION  HAS RECEIVED AN OPINION OF COUNSEL  SATISFACTORY TO IT
         THAT SUCH TRANSFER OR DISPOSITION DOES NOT REQUIRE  REGISTRATION  UNDER
         SAID LAWS AND, FOR ANY SALES UNDER RULE 144 OF THE ACT,  SUCH  EVIDENCE
         AS IT SHALL REQUEST FOR COMPLIANCE WITH THAT RULE."


<PAGE>

                  (b) Stop Transfer  Notices.  Optionee agrees that, in order to
         ensure compliance with the restrictions referred to herein, the Company
         may issue  appropriate  "stop  transfer"  instructions  to its transfer
         agents if any, and that, if the Company  transfers its own  securities,
         it may  make  appropriate  notations  to the  same  effect  in its  own
         records.

                  (c) Refusal to Transfer. The Company shall not be required (i)
         to transfer  on its books any Shares  that have been sold or  otherwise
         transferred  in violation of any of the provisions of this Agreement or
         (ii) to treat as owner of such Shares or to accord the right to vote or
         pay dividends to any purchaser or other  transferee to whom such Shares
         shall have been so transferred.

     6. Market Standoff  Agreement.  Optionee hereby agrees that if so requested
by the Company or any  representative of the underwriters in connection with any
registration  of the offering of any  securities  of the Company  under the 1933
Act,  Optionee  shall  not  sell or  otherwise  transfer  any  Shares  or  other
securities of the Company during the 180-day period following the effective date
of a registration  statement of the Company filed under the 1933 Act;  provided,
however,  that such  restriction  shall only apply to the first two registration
statements of the Company to become  effective  under the 1933 Act which include
securities to be sold on behalf of the Company to the public in an  underwritten
public  offering  under the 1933  Act.  The  Company  may  impose  stop-transfer
instructions  with respect to securities  subject to the foregoing  restrictions
until the end of such 180-day period.

     7.  Successors and Assigns.  The Company may assign any of its rights under
this Agreement to single or multiple  assignees,  and this Agreement shall inure
to the  benefit of the  successors  and assigns of the  Company.  Subject to the
restrictions on transfer herein set forth,  this Agreement shall be binding upon
Optionee  and  his or  her  heirs,  executors,  administrators,  successors  and
assigns.

     8.  Interpretation.  Any  dispute  regarding  the  interpretation  of  this
Agreement  shall be  submitted  by Optionee or by the Company  forthwith  to the
Company's Board of Directors or the committee thereof that administers the Plan,
which shall review such dispute at its next regular  meeting.  The resolution of
such a dispute  by the Board or  committee  shall be final  and  binding  on the
Company and on Optionee.

     9. Governing  Law:  Severability.  This Agreement  shall be governed by and
construed in accordance  with the laws of the State of Minnesota  excluding that
body of law  pertaining  to  conflicts  of law.  Should  any  provision  of this
Agreement be  determined by a court of law to be illegal or  unenforceable,  the
other   provisions  shall   nevertheless   remain  effective  and  shall  remain
enforceable.

     10. Delivery of Payment. Optionee herewith delivers to the Company the full
Option Price for the Shares.

     11. Entire  Agreements  The Plan and Notice of  Grant/Option  Agreement are
incorporated  herein by reference.  This  Agreement,  the Plan and the Notice of
Grant/Option  Agreement  constitute  the entire  agreement  of the  parties  and
supersede in their entirety all prior undertakings and agreements of the Company
and  Optionee  with  respect to the subject  matter  hereof,  and is governed by
Minnesota law except for that body of law pertaining to conflict of laws.


Submitted By:                    Accepted By:

OPTIONEE                         ONELINK COMMUNICATIONS, INC.

By:                              By:
   Paul Lidsky                     Ronald E. Eibensteiner, Chairman of the Board

Optionee Address:                Address:
Paul Lidsky                      ONELINK COMMUNICATIONS, INC.
18715 24th Ave                   10340 Viking Drive, Suite 150
Plymouth, MN 55447               Eden Prairie, MN 55344



<PAGE>

                          ONELINK COMMUNICATIONS, INC.

                             1994 STOCK OPTION PLAN
                          NOTICE OF STOCK OPTION GRANT



Optionee's Name and Address:

                  Paul Lidsky
                  18715 24th Ave
                  Plymouth, MN 55447


     You have been  granted  an  option  to  purchase  Common  Stock of  OneLink
Communications, Inc. (the "Company") as follows:


        Grant Number:                      1043
        Date of Grant:                     Novmeber 19, 1997
        Option Price Per Share:            $1.50
        Total Number of Shares Granted:    200,000
        Total Price of Shares Granted:     $300,000
        Type of Option:                    Qualified
        Incentive Stock Option:            to the extent allowed by IRCss.422(d)
        Term/Expiration Date:              Ten (10) years/September 2, 2007

         Vesting  Schedule:  This Option shall vest and may be  exercisable,  in
         whole or in part no later than  September  2, 2007 or earlier  upon the
         occurrence of the following events:

                                 50,000 shares when (1) the closing price of the
                                 Company's  common stock exceeds $2.00 per share
                                 for twenty (20)  consecutive  trading  days, if
                                 such  common  stock  is  then  reported  in the
                                 national  market  system or is  listed  upon an
                                 established  exchange or exchanges,  or (2) the
                                 average between the bid and asked prices quoted
                                 by a  recognized  specialist  in the  Company's
                                 common stock exceeds $2.00 per share for twenty
                                 (20)  consecutive  trading days, if such common
                                 stock is not  reported in the  national  market
                                 system or listed upon an exchange.

                                 50,000 shares when (1) the closing price of the
                                 Company's  common stock exceeds $2.50 per share
                                 for twenty (20)  consecutive  trading  days, if
                                 such  common  stock  is  then  reported  in the
                                 national  market  system or is  listed  upon an
                                 established  exchange or exchanges,  or (2) the
                                 average between the bid and asked prices quoted
                                 by a  recognized  specialist  in the  Company's
                                 common stock exceeds $2.50 per share for twenty
                                 (20)  consecutive  trading days, if such common
                                 stock is not  reported in the  national  market
                                 system or listed upon an exchange.

                                 50,000 shares when (1) the closing price of the
                                 Company's  common stock exceeds $3.00 per share
                                 for twenty (20)  consecutive  trading  days, if
                                 such  common  stock  is  then  reported  in the
                                 national  market  system or is  listed  upon an
                                 established  exchange or exchanges,  or (2) the
                                 average between the bid and asked prices quoted
                                 by a  recognized  specialist  in the  Company's
                                 common stock exceeds $3.00 per share for twenty
                                 (20)  consecutive  trading days, if such common
                                 stock is not  reported in the  national  market
                                 system or listed upon an exchange.

<PAGE>

                                 50,000 shares when (1) the closing price of the
                                 Company's  common stock exceeds $3.50 per share
                                 for twenty (20)  consecutive  trading  days, if
                                 such  common  stock  is  then  reported  in the
                                 national  market  system or is  listed  upon an
                                 established  exchange or exchanges,  or (2) the
                                 average between the bid and asked prices quoted
                                 by a  recognized  specialist  in the  Company's
                                 common stock exceeds $3.50 per share for twenty
                                 (20)  consecutive  trading days, if such common
                                 stock is not  reported in the  national  market
                                 system or listed upon an exchange.


     Termination Period:

     If Optionee  ceases to be an  employee of the Company for any reason,  then
options  which are not vested  will  automatically  expire.  Options  which have
vested  but have not been  exercised  will  also  automatically  expire,  unless
Optionee exercises such options within (1) ninety (90) days after his employment
terminates.  In no  event  will  the  options  be  exercisable  later  than  the
Expiration Date.

     By your signature and the signature of the Company's  representative below,
you and the Company  agree that this option is granted under and governed by the
terms  and  conditions  of the  1994  Stock  Option  Plan and the  Stock  Option
Agreement, all of which are attached and made a part of this document.


     OPTIONEE                    OneLink Communications, Inc.

By:                              By:
   Paul Lidsky                     Ronald E. Eibensteiner, Chairman of the Board



<PAGE>


                             1994 STOCK OPTION PLAN
                             STOCK OPTION AGREEMENT


     1. Grant of Option. OneLink  Communications,  Inc., a Minnesota corporation
(the "Company"), hereby grants to the Optionee named in the Notice of Grant (the
"Optionee"),  an option (the  "Option")  to  purchase up to the total  number of
shares of Common Stock (the  "Shares") set forth in the Notice of Grant,  at the
option  price per share set forth in the  Notice of Grant (the  "Option  Price")
subject to the terms,  definitions  and  provisions of the Company's  1994 Stock
Option Plan (the "Plan") adopted by the Company, which is incorporated herein by
reference.  Unless otherwise defined in this Agreement, the terms defined in the
Plan shall have the same defined meanings in this Option.

     If designated an Incentive Stock Option, this Option is intended to qualify
as an Incentive Stock Plan as defined in Section 422 of the Code.

     2. Exercise of Option. This Option shall be exercisable during its terms in
accordance with the Vesting Schedule set out in the Notice of Grant and with the
provisions of Section 9 of the Plan as follows:

                  (i)      Right to Exercise.

                           (a)      This Option may not be exercised for a
fraction of a share.

                           (b)      In  the  event  of  Optionee's  death,
disability  or  other  termination  of employment,  the  exercisability  of the
Option is governed by Sections 6 below and Section 9 of the Plan,  subject to
the limitation contained in subsection 2(i)(c).

                           (c)      In no event may this Option be exercised
after the Expiration Date of the term of this Option as set forth in the Notice
of Grant.

                  (ii) Method of Exercise.  This Option shall be  exercisable by
written  notice  (in the form  attached  as  Exhibit  A) which  shall  state the
election  to exercise  the Option,  the number of Shares in respect of which the
Option is being exercised,  and such other  representations and agreements as to
the  holder's  investment  intent with respect to such shares of Common Stock as
may be required by the Company  pursuant  to the  provisions  of the Plan.  Such
written  notice shall be signed by the Optionee and shall be delivered in person
or by certified  mail to the Secretary of the Company.  The written notice shall
be accompanied by payment of the Option Price.

     No Shares will be issued  pursuant to the exercise of an Option unless such
issuance and such exercise shall comply with all relevant  provisions of law and
the requirements of any stock exchange upon which the Shares may then be listed.
Assuming such compliance, for income tax purposes the Shares shall be considered
transferred  to the Optionee on the date on which the Option is  exercised  with
respect to such Shares.

     3.  Method of Payment.  Payment of the Option  Price shall be by any of the
following, or a combination thereof, at the election of the Optionee:

         i.       cash; or

         ii.      check.

     4.  Restrictions  on  Exercise.  This  Option may not be  exercised  if the
issuance  of such  Shares  upon  such  exercise  or the  method  of  payment  of
consideration  for such shares would  constitute  a violation of any  applicable
federal or state securities or other law or regulation, including any rule under
Part  207 of Title 12 of the Code of  Federal  Regulations  ("Regulation  G") as
promulgated by the Federal Reserve Board. As a condition to the exercise of this
Option, the Company may require Optionee to make any representation and warranty
to the Company as may be required by any applicable law or regulation.


<PAGE>

     5. Termination of  Relationship.  In the event of termination of Optionee's
consulting  relationship or Continuous  Status as an Employee,  Optionee may, to
the  extent  otherwise  so  entitled  at  the  date  of  such  termination  (the
"Termination Date"),  exercise this Option during the Termination Period set out
in the Notice of Grant. To the extent that Optionee was not entitled to exercise
this Option at the date of such  termination,  or if Optionee  does not exercise
this Option within the time specified herein, the Option shall terminate.

     6. Non-Transferability of Option. This Option may not be transferred in any
manner  otherwise than by will or by the laws of descent or distribution and may
be  exercised  during the  lifetime of Optionee  only by him.  The terms of this
Option shall be binding upon the executors,  administrators,  heirs,  successors
and assigns of the Optionee.

     7. Term of Option.  This Option may be  exercised  only within the term set
out in the  Notice  of  Grant,  and may be  exercised  during  such term only in
accordance  with the Plan and the terms of this Option.  The limitations set out
in Section 7 of the Plan regarding Options designated as Incentive Stock Options
and Options granted to more than ten percent (10%)  shareholders  shall apply to
this Option.

     8. Tax Consequences.  The exercise of this Option,  and the subsequent sale
or disposition of Shares thus acquired,  shall have income tax  consequences for
the Optionee,  and it is Optionee's  responsibility to determine any such income
tax liability.

                                OneLink Communications, Inc.,
                                 a Minnesota corporation


                                 By:
                                   Ronald E. Eibensteiner, Chairman of the Board



<PAGE>



OPTIONEE  ACKNOWLEDGES  AND AGREES  THAT THE  VESTING OF SHARES  PURSUANT TO THE
OPTION HEREOF IS EARNED ONLY BY CONTINUING CONSULTANCY OR EMPLOYMENT AT THE WILL
OF THE COMPANY (NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS OPTION OR
ACQUIRING  SHARES  HEREUNDER).  OPTIONEE  FURTHER  ACKNOWLEDGES  AND AGREES THAT
NOTHING IN THIS  AGREEMENT,  NOR IN THE  COMPANY'S  STOCK  OPTION  PLAN WHICH IS
INCORPORATED  HEREIN BY  REFERENCE,  SHALL  CONFER UPON  OPTIONEE ANY RIGHT WITH
RESPECT TO CONTINUATION  OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY,  NOR SHALL
IT INTERFERE IN ANY WAY WITH HIS RIGHT OR THE  COMPANY'S  RIGHT TO TERMINATE HIS
EMPLOYMENT OR CONSULTANCY AT ANY TIME, WITH OR WITHOUT CAUSE.

     Optionee  acknowledges receipt of a copy of the Plan and represents that he
is familiar  with the terms and  provisions  thereof,  and hereby  accepts  this
Option subject to all of the terms and provisions thereof. Optionee has reviewed
the Plan and this Option in their entirety, has had an opportunity to obtain the
advice of counsel  prior to  executing  this  Option and fully  understands  all
provisions  of  the  Option.  Optionee  hereby  agrees  to  accept  as  binding,
conclusive and final all decisions or  interpretations of the Administrator upon
any questions arising under the Plan or this Option.

Dated:                                     OPTIONEE


                                           By:
                                               Paul Lidsky


<PAGE>


                                CONSENT OF SPOUSE

     The  undersigned  spouse of Optionee has read and hereby approves the terms
and conditions of the Plan and this Option  Agreement.  In  consideration of the
Company's  granting his or her spouse the right to purchase  Shares as set forth
in the Plan and this  Option  Agreement,  the  undersigned  hereby  agrees to be
irrevocably  bound by the  terms  and  conditions  of the  Plan and this  Option
Agreement  and further  agrees that any  community  property  interest  shall be
similarly bound.  The undersigned  hereby appoints the  undersigned's  spouse as
attorney-in-fact  for the undersigned  with respect to any amendment or exercise
of rights under the Plan or this Option Agreement.

Dated:                                      SPOUSE OF OPTIONEE

                                            By:
                                                Amy Lidsky



<PAGE>


                                    EXHIBIT A
                             1994 STOCK OPTION PLAN
                                 EXERCISE NOTICE

OneLink Communications, Inc.
10340 Viking Drive, Suite 150
Eden Prairie, MN 55344

Attention: Chief Financial Officer

     1.  Exercise of Option.  Effective  as of today,  , 199_,  the  undersigned
("Optionee")  hereby elects to exercise  Optionee's option to purchase shares of
the Common  Stock (the  "Shares") of OneLink,  Inc.  (the  "Company")  under and
pursuant to the  Company's  1994 Stock Option Plan,  as amended (the "Plan") and
the Incentive Stock Option Agreement dated (the "Option Agreement").

     2.  Representations  of Optionee.  Optionee  acknowledges that Optionee has
received,  read and understood  the Plan and the Option  Agreement and agrees to
abide by and be bound by their terms and  conditions.  Optionee  represents that
Optionee is purchasing  the Shares for Optionee's own account for investment and
not with a view to, or for sale in  connection  with, a  distribution  of any of
such Shares.

     3.  Rights as  Shareholder.  Until the stock  certificate  evidencing  such
Shares is issued  (as  evidenced  by the  appropriate  entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote
or receive  dividends  or any other  rights as a  shareholder  shall  exist with
respect to the optioned Stock,  notwithstanding  the exercise of the Option. The
Company  shall  issue (or cause to be issued)  such stock  certificate  promptly
after the Option is  exercised.  No  adjustment  will be made for a dividend  or
other right for which the record date is prior to the date the stock certificate
is issued, except as provided in Section 12 of the Plan.

     Optionee  shall enjoy rights as a  shareholder  until such time as Optionee
disposes of the Shares or the Company.  Upon such exercise,  Optionee shall have
no  further  rights as a holder of the Shares so  purchased  except the right to
receive payment for the Shares so purchased in accordance with the provisions of
this Agreement, and Optionee shall forthwith cause the certificate(s) evidencing
the Shares so  purchased  to be  surrendered  to the  Company  for  transfer  or
cancellation.

     4. Tax Consultation.  Optionee understands that Optionee may suffer adverse
tax  consequences  as a result of  Optionee's  purchase  or  disposition  of the
Shares. Optionee represents that Optionee has consulted with any tax consultants
Optionee deems  advisable in connection  with the purchase or disposition of the
Shares and that Optionee is not relying on the Company for any tax advice.

     5. Restrictive Legends and Stop Transfer Orders.

                  (a) Legends.  Optionee understands and agrees that the Company
         shall  cause the  legends  set  forth  below or  legends  substantially
         equivalent  thereto,  to be placed upon any  certificate(s)  evidencing
         ownership  of the Shares  together  with any other  legends that may be
         required by state or federal securities laws:

                  "THE SECURITIES  REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
         REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, (THE "ACT") OR
         THE SECURITIES LAWS OF CERTAIN STATES AND ARE BEING OFFERED AND SOLD IN
         RELIANCE ON EXEMPTIONS  FROM THE  REGISTRATION  REQUIREMENTS OF THE ACT
         AND  SUCH  LAWS.  THE  SECURITIES  ARE  SUBJECT  TO   RESTRICTIONS   ON
         TRANSFERABILITY  AND RESALE AND MAY NOT BE TRANSFERRED OR RESOLD EXCEPT
         PURSUANT TO EFFECTIVE  REGISTRATION  STATEMENTS  UNDER SAID LAWS UNLESS
         THE CORPORATION  HAS RECEIVED AN OPINION OF COUNSEL  SATISFACTORY TO IT
         THAT SUCH TRANSFER OR DISPOSITION DOES NOT REQUIRE  REGISTRATION  UNDER
         SAID LAWS AND, FOR ANY SALES UNDER RULE 144 OF THE ACT,  SUCH  EVIDENCE
         AS IT SHALL REQUEST FOR COMPLIANCE WITH THAT RULE."


<PAGE>


                  (b) Stop Transfer  Notices.  Optionee agrees that, in order to
         ensure compliance with the restrictions referred to herein, the Company
         may issue  appropriate  "stop  transfer"  instructions  to its transfer
         agents if any, and that, if the Company  transfers its own  securities,
         it may  make  appropriate  notations  to the  same  effect  in its  own
         records.

                  (c) Refusal to Transfer. The Company shall not be required (i)
         to transfer  on its books any Shares  that have been sold or  otherwise
         transferred  in violation of any of the provisions of this Agreement or
         (ii) to treat as owner of such Shares or to accord the right to vote or
         pay dividends to any purchaser or other  transferee to whom such Shares
         shall have been so transferred.

     6. Market Standoff  Agreement.  Optionee hereby agrees that if so requested
by the Company or any  representative of the underwriters in connection with any
registration  of the offering of any  securities  of the Company  under the 1933
Act,  Optionee  shall  not  sell or  otherwise  transfer  any  Shares  or  other
securities of the Company during the 180-day period following the effective date
of a registration  statement of the Company filed under the 1933 Act;  provided,
however,  that such  restriction  shall only apply to the first two registration
statements of the Company to become  effective  under the 1933 Act which include
securities to be sold on behalf of the Company to the public in an  underwritten
public  offering  under the 1933  Act.  The  Company  may  impose  stop-transfer
instructions  with respect to securities  subject to the foregoing  restrictions
until the end of such 180-day period.

     7.  Successors and Assigns.  The Company may assign any of its rights under
this Agreement to single or multiple  assignees,  and this Agreement shall inure
to the  benefit of the  successors  and assigns of the  Company.  Subject to the
restrictions on transfer herein set forth,  this Agreement shall be binding upon
Optionee  and  his or  her  heirs,  executors,  administrators,  successors  and
assigns.

     8.  Interpretation.  Any  dispute  regarding  the  interpretation  of  this
Agreement  shall be  submitted  by Optionee or by the Company  forthwith  to the
Company's Board of Directors or the committee thereof that administers the Plan,
which shall review such dispute at its next regular  meeting.  The resolution of
such a dispute  by the Board or  committee  shall be final  and  binding  on the
Company and on Optionee.

     9. Governing  Law:  Severability.  This Agreement  shall be governed by and
construed in accordance  with the laws of the State of Minnesota  excluding that
body of law  pertaining  to  conflicts  of law.  Should  any  provision  of this
Agreement be  determined by a court of law to be illegal or  unenforceable,  the
other   provisions  shall   nevertheless   remain  effective  and  shall  remain
enforceable.

     10. Delivery of Payment. Optionee herewith delivers to the Company the full
Option Price for the Shares.

     11. Entire  Agreements  The Plan and Notice of  Grant/Option  Agreement are
incorporated  herein by reference.  This  Agreement,  the Plan and the Notice of
Grant/Option  Agreement  constitute  the entire  agreement  of the  parties  and
supersede in their entirety all prior undertakings and agreements of the Company
and  Optionee  with  respect to the subject  matter  hereof,  and is governed by
Minnesota law except for that body of law pertaining to conflict of laws.


Submitted By:                  Accepted By:

OPTIONEE                       ONELINK COMMUNICATIONS, INC.

By:                             By:
   Paul Lidsky                     Ronald E. Eibensteiner, Chairman of the Board

Optionee Address:               Address:
Paul Lidsky                     ONELINK COMMUNICATIONS, INC.
18715 24th Ave                  10340 Viking Drive, Suite 150
Plymouth, MN 55447              Eden Prairie, MN 55344