exv10w1



 





Exhibit 10.1








November 28, 2007



Joseph A. Jeffries





			
	RE:	 	Employment with A.C. Moore Arts & Crafts, Inc.




Dear Joe:



We are pleased to offer you employment with A.C. Moore Arts & Crafts, Inc. (the “Company”) as set
forth in this letter. This offer is subject to the completion of the internal review and hiring
process consistent with the Company’s practices. The terms of your employment will be as follows.




     1. Start date/position. Your employment with the Company will begin on or about November 28,
2007 (the “Effective Date”). Your title will be Executive Vice President of Operations. You will
report directly to the Chief Executive Officer.



     2. Base salary. Your annual base salary will be $280,000, payable in regular installments in
accordance with the Company’s general payroll practices. Your base salary will be subject to
review annually by the Compensation Committee. Your first performance and salary review will be
one-year from the Effective Date and thereafter your performance and base salary will be reviewed
annually on a schedule consistent with the Company’s practice for officers (such schedule currently
contemplated to be May of each year).



     3. Sign-on bonus. On the Effective Date, you will receive a cash lump sum sign-on bonus in
the amount of $120,000 (the “Sign-on Bonus”). For each month (or any portion of such month) that
you remain employed by the Company, you will earn one-twenty-fourth (1/24th) of the
Sign-on Bonus. If you resign your employment with the Company for any reason or if you are
terminated by the Company for cause (as defined below) within twenty-four (24) months of the
Effective Date, you will repay the unearned portion of the Sign-on Bonus to the Company. Cause
includes but is not limited to illegal conduct or gross misconduct in violation of the Company’s
Code of Business Ethics and Conflict of Interest Policy.



     4. Guaranteed bonus. In 2008 and no later than March 31, 2008, you will receive a guaranteed
cash lump sum bonus of $17,500.



     5. Annual bonus plan. During each calendar year beginning in 2008 in which you continue to be
employed by the Company, you will be entitled to participate in the Company’s annual incentive
bonus plan (the “Bonus Plan”) as administered and determined by the Compensation Committee of the
Board of Directors. You will not be eligible to participate in the Bonus Plan for performance in
2007.



 









 





     6. Long-term incentive compensation. You will be eligible to participate in the
Company’s long-term incentive plan as administered and determined by the Compensation Committee of
the Board of Directors. On the Effective Date, subject to the approval of the Compensation
Committee, you will be granted 5,000 shares of performance accelerated restricted stock (“PARS”)
and 5,000 stock appreciation rights (“SARs”) pursuant to the Company’s 2007 Stock Incentive Plan
(the “2007 Plan”). Pursuant to the 2007 Plan, the grant of the PARS and SARs will be evidenced by,
respectively, a Restricted Stock Agreement and a Stock Appreciation Rights Agreement entered into
between you and the Company. Equity granted to you under the 2007 Plan will vest upon a change in
control in accordance with the terms of the 2007 Plan.



     7. Benefits. You will be entitled to receive benefits generally provided to officers of the
Company consistent with the Company’s practices, including without limitation, the following:




	 	•	 	Medical, dental and prescription benefits.
	 
	 	•	 	Life insurance equal to 1.5 times your annual base salary, with a maximum amount of
$450,000.
	 
	 	•	 	Optional voluntary life insurance.
	 
	 	•	 	Long-term disability benefits.
	 
	 	•	 	Participation in the Company’s 401(k) plan.
	 
	 	•	 	New Jersey short-term disability benefits.
	 
	 	•	 	Vacation (three (3) weeks beginning in 2008).
	 
	 	•	 	Cell phone/blackberry.
	 
	 	•	 	Reimbursement for business expenses/use of a corporate credit card.





     8. Relocation benefits. The Company will provide you with the following relocation benefits:
(a) payment for temporary housing for the one hundred twenty (120) day period beginning on the
Effective Date (the “Relocation Period”); (b) weekly meal allowance reimbursement of up to $150.00
during the Relocation Period; (c) payment for bi-weekly round trip travel for either you or your
spouse for the purpose of relocation investigation and house hunting during the Relocation Period;
(d) arrangement and payment for the services of a moving firm in accordance with the Company’s
relocation policy for a relocation that takes place within 12 months of your hire date; (e) closing
costs in an amount not to exceed $3,000 for the purchase of a new house/residence within 12 months
of your hire date; and (f) reimbursement of the commission costs on the sale of your house in
Florida (the foregoing (a), (b), (c), (d), (e) and (f) are collectively referred to as the
"Relocation Benefits”). For each month (or any portion of such month) that you remain employed by
the Company, you will earn one-twenty-fourth (1/24th) of the Relocation Benefits. If
your employment is terminated by you for any reason or by the Company for cause (as defined above
in paragraph 3) within twenty-four (24) months of the Effective Date, you will repay the unearned
portion of the Relocation Benefits to the Company. The Relocation Period may be extended for an
additional sixty (60) days in the event your house is not sold during the initial 120-day period.



     9.   (a) In consideration of the compensation to be paid to you as set forth in this letter, the
sufficiency of which you hereby acknowledge, you agree that for a period of twelve (12) months
after termination of your employment (the “Non-Compete Period”) you



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will not directly or indirectly own any interest in, manage, control, participate in, consult
with, render services for, or in any manner engage in any business competing with the businesses of
the Company or its subsidiaries (such businesses being the retail sale of arts and crafts and
related products), as such businesses exist or are in process on the date of the termination of
Participant’s employment, within a fifty (50) mile radius of any geographic location in which the
Company or its Affiliates engage in such businesses or actively plan to engage in such businesses.
Nothing herein shall prohibit you from being a passive owner of not more than 2% of the outstanding
stock of any class of a corporation which is publicly traded and which competes with the businesses
of Company and its subsidiaries, so long as you have no direct or indirect active participation in
the business of such corporation.




          (b) During the Non-Compete Period, you shall not directly or indirectly through another
person or entity (i) induce or attempt to induce any employee of the Company or any subsidiary to
leave the employ of the Company or such subsidiary, or in any way interfere with the relationship
between the Company or any subsidiary and any employee thereof, (ii) hire an employee of the
Company or any subsidiary, or (iii) induce or attempt to induce any customer, supplier, licensee,
licensor, franchisee or other business relation of the Company or any subsidiary to cease doing
business with the Company or such subsidiary, or in any way interfere with the relationship between
any such customer, supplier, licensee, licensor, franchisee, or business relation and the Company
or any subsidiary (including, without limitation, making any negative statements or communications
about the Company or its subsidiaries).




          (c) The provisions of this paragraph 9 will be enforced to the fullest extent permitted by the
law in the state in which you reside or is employed at the time of the enforcement of the
provision. If, at the time of enforcement of this paragraph 9, a court shall hold that the
duration, scope or area restrictions stated herein are unreasonable under circumstances then
existing, the parties agree that the maximum duration, scope or area reasonable under such
circumstances shall be substituted for the stated duration, scope or area and that the court shall
be allowed to revise the restrictions contained herein to cover the maximum period, scope and area
permitted by law. You agree that the restrictions contained in this paragraph 8 are reasonable.
In the event of the breach or a threatened breach by you of any of the provisions of this paragraph
9, the Company, in addition and supplementary to other rights and remedies existing in its favor,
may apply to any court of law or equity of competent jurisdiction for specific performance and/or
injunctive or other relief in order to enforce or prevent any violations of the provisions hereof
(without posting a bond or other security). In addition, in the event of an alleged breach or
violation by you of this paragraph 8, the Non-Compete Period shall be tolled until such breach or
violation has been duly cured.




     10. If your employment is terminated at any time by the Company without cause (as defined
above in paragraph 3), you will receive (i) severance payments in the amount of six (6) months’
compensation at your then current rate, less any required withholdings or authorized deductions, in
equal monthly installments, plus (ii) health insurance benefits pursuant to the Company’s programs
as in effect from time to time, to the extent you participated immediately prior to the date of
such termination (“Insurance Benefits”). Should you remain unemployed after six (6) months you
will receive an additional month of severance and Insurance Benefits for each month you remain
unemployed, up to a maximum of six (6) additional months of severance at your then current rate,
less any required withholdings or authorized deductions in equal monthly installments, and
Insurance Benefits



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for a maximum of six (6) additional months. At no time will the total amount of severance to
be paid to you equal more than twelve (12) months. Likewise, Insurance Benefits will be provided
to you for no more than twelve (12) months following your termination date. No payment of any sum
pursuant to this paragraph 10 will be made unless and until you shall have executed and delivered
to the Company a release of any and all claims against the Company and its subsidiaries (and their
respective present and former officers, directors, employees and agents), all in form and substance
as provided by counsel to the Company (the “Release”) and any waiting period or revocation period
provided by law for the effectiveness of the Release shall have expired without you having revoked
the Release.




     11. You may terminate your employment with the Company at any time and for any reason
whatsoever. Likewise, the Company may terminate your employment at any time and for any reason
whatsoever, with or without cause or advance notice. This at-will employment relationship cannot
be changed except in writing signed by an officer of the Company so authorized.



     12. By signing below, you agree to keep the terms of this offer strictly confidential. You may
only disclose the information in this letter to your immediate family, attorney(s) and/or tax
advisor(s) unless ordered to do so by a duly authorized subpoena issued by an appropriate agency or
court of law.



     13. This offer letter replaces and supersedes any agreements or offers previously provided to
you by the Company. This letter may be executed in separate counterparts, each of which is deemed
to be an original and all of which taken together constitute one and the same letter.



[Signature page follows on next page.]




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     Please indicate your acceptance of this offer by signing this letter where indicated below.



	 	 	 	 	 
	 

	 	Sincerely,
	 	 
	 
	 	 	 	 
	 

	 	A.C. MOORE ARTS & CRAFTS, INC.	 	 
	 
	 	 	 	 
	 

	 	By:	 	 
	 
	 	 	 	 
	 

	 	/s/ Amy Rhoades	 	 
	 

	 	 	 	 
	 

	 	Amy Rhoades	 	 
	 

	 	Vice President and General Counsel	 	 





INTENDING TO BE LEGALLY BOUND,

AGREED TO AND ACCEPTED:




	 	 	 
	/s/ Joseph A. Jeffries
 


	 	  
	Joseph A. Jeffries
	 	 






[Signature Page to Letter to Joseph A. Jeffries]





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