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                                    GUARANTY

Annexed to and forming a part of Lease dated June 30, 1999, by and between MAPLE
LANE ACQUISITION LIMITED LIABILITY COMPANY, Landlord, and CREATIVE CONCEPTS IN
IDVERTISING, INC., Tenant.

         The undersigned, HA-LO INDUSTRIES, INC., an Illinois corporation
(hereinafter sometimes referred to as the "Guarantor"), whose address is 5980 W.
Touhy Avenue, Niles, Illinois 60714, in consideration of the leasing of the
leased premises described in the annexed Lease ("Lease") to the above named
Tenant ("Tenant"), does hereby covenant and agree as follows:

A.   The undersigned does hereby absolutely, unconditionally and irrevocably
     guarantee the full, faithful and timely payment and performance by Tenant
     of all of the payments, covenants and other obligations of Tenant under or
     pursuant to the Lease. If Tenant shall default at any time in the payment
     of any rent or any other sums, costs or charges whatsoever, or in the
     performance of any of the other covenants and obligations of Tenant, under
     or pursuant to the Lease, beyond any applicable notice and cure period,
     then the undersigned, at its expense, shall on demand of said Landlord
     ("Landlord") fully and promptly, and well and truly, pay all rent, sums,
     costs and charges to be paid by Tenant, and perform all the other covenants
     and obligations to be performed by Tenant, under or pursuant to the Lease,
     and in addition shall on Landlord's demand pay to Landlord any and all sums
     due to Landlord, including (without limitation) all interest on past due
     obligations of Tenant, costs advanced by Landlord, and damages and all
     expenses (including actual attorneys' fees and litigation costs), that may
     arise in consequence of Tenant's default. The undersigned hereby waives all
     requirements of notice of the acceptance of this Guaranty and all
     requirements of notice of breach or non-performance by Tenant.

B.   The obligations of the undersigned hereunder are independent of, and may
     exceed, the obligations of Tenant. A separate action or actions may, at
     Landlord's option, be brought and prosecuted against the undersigned,
     whether or not any action is first or subsequently brought against Tenant,
     or whether or not Tenant is joined in any such action, and the undersigned
     may be joined in any action or proceeding commenced by Landlord against
     Tenant arising out of, in connection with or based upon the Lease. The
     undersigned waives any right to require Landlord to proceed against Tenant
     or pursue any other remedy in Landlord's power whatsoever, any right to
     complain of delay in the enforcement of Landlord's rights under the Lease,
     and any demand by Landlord and/or prior action by Landlord of any nature
     whatsoever against Tenant, or otherwise.

C.   This Guaranty shall remain and continue in full force and effect and shall
     not be discharged in whole or in part notwithstanding (whether prior or
     subsequent to the execution hereof) any alteration, renewal, extension,
     modification, amendment or assignment of, or subletting, concession,
     franchising, licensing or permitting under, the Lease, except for
     modifications to this Guaranty consented to in writing by Landlord and any
     mortgagee of the leased premises (or its successors or assigns with respect
     to the loan secured by the mortgage, or any part thereof or any interest
     therein). Without limiting the foregoing, this Guaranty shall be applicable
     to

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     any obligations of Tenant arising in connection with a termination of the
     Lease, whether voluntary or otherwise. The undersigned hereby waives
     notices of any of the foregoing, and agrees that the liability of the
     undersigned hereunder shall be based upon the obligations of Tenant set
     forth in the Lease as the same may be altered, renewed, extended, modified,
     amended or assigned. For the purpose of this Guaranty and the obligations
     and liabilities of the undersigned hereunder, "Tenant" shall be deemed to
     include any and all concessionaires, licensees, franchisees, department
     operators, assignees, subtenants, permittees or others directly or
     indirectly operating or conducting a business in or from the leased
     premises, as fully as if any of the same were the named Tenant under the
     Lease.

D.   The undersigned's obligations hereunder shall remain fully binding although
     Landlord may have waived one or more defaults by Tenant, extended the time
     of performance by Tenant, released, returned or misapplied other collateral
     at any time given as security for Tenant's obligations (including other
     guaranties) and/or released Tenant from the performance of its obligations
     under the Lease or terminated the Lease.

E.   This Guaranty shall remain in full force and effect notwithstanding the
     institution by or against Tenant, of bankruptcy, reorganization,
     readjustment, receivership or insolvency proceedings of any nature, or the
     disaffirmance of the Lease in any such proceedings or otherwise.

F.   This Guaranty shall be applicable to and binding upon the heirs, executors,
     administrators, representatives, successors and assigns of Landlord, Tenant
     and the undersigned. Landlord may, without notice, assign this Guaranty in
     whole or in part to any purchaser or mortgagee of the leased premises (or
     its successors or assigns with respect to the loan secured by the mortgage,
     or any part thereof or any interest therein).

G.   In the event that Landlord should institute any suit against the
     undersigned for violation of or to enforce any of the covenants or
     conditions of this Guaranty or to enforce any right of Landlord hereunder,
     or should the undersigned institute any suit against Landlord arising out
     of or in connection with this Guaranty, or should either party institute a
     suit against the other for a declaration of rights hereunder, or should
     either party intervene in any suit in which the other is a party to enforce
     or protect the intervening party's interest or rights hereunder, the
     prevailing party shall receive from the other party all costs and expenses
     paid or incurred by the prevailing party in connection therewith,
     including, without limitation, the actual fees of its attorney(s), to be
     determined by the court and taxed as a part of the costs therein.

H.   The undersigned hereby waives trial by jury in any action, proceeding or
     counterclaim brought by any person or entity with respect to any matter
     whatsoever arising out of or in any way connected with: this Guaranty; the
     Lease; any liability or obligation of Tenant in any manner related to the
     leased premises; any claim of injury or damage in any way related to the
     Lease or the leased premises; any act or omission of Tenant, its agents,
     employees, contractors, suppliers, servants, customers or licensees; or any
     aspect of the use or occupancy of, or the conduct of business in, on or
     from the leased premises. The undersigned

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     shall not impose any counterclaim or counterclaims or claims for set-off,
     recoupment or deduction of rent in any action brought by Landlord against
     the undersigned under this Guaranty, but shall retain the right to pursue a
     separate action. The undersigned shall not be entitled to make, and hereby
     waives, any and all defenses against any claim asserted by Landlord or in
     any suit or action instituted by Landlord to enforce this Guaranty or the
     Lease. In addition, the undersigned hereby waives, both with respect to the
     Lease and with respect to this Guaranty, any and all rights which are
     waived by Tenant under the Lease, in the same manner as if all such waivers
     were fully restated herein. The liability of the undersigned under this
     Guaranty is primary and unconditional.

I.   The undersigned shall not be subrogated, and hereby waives any and all
     rights of subrogation (if any), to any of the rights of Landlord under the
     Lease or otherwise, or to or in the leased premises thereunder, which may
     arise by reason of any of the provisions of this Guaranty or by reason of
     the performance by the undersigned of any of its obligations hereunder. The
     undersigned shall look solely to Tenant for any recoupment of any payments
     made or costs or expenses incurred by the undersigned pursuant to this
     Guaranty.

J.   Any default or failure by the undersigned to perform any of its obligations
     under this Guaranty shall be deemed to be an immediate default by Tenant
     under the Lease.

K.   The execution of this Guaranty prior to execution of the Lease shall not
     invalidate this Guaranty or lessen the obligations of Guarantor hereunder.

L.   This Guaranty shall be construed and enforced in accordance with the laws
     of the State of Michigan. If any provision of this Guaranty, or the
     application thereof to any person or circumstances, shall, to any extent be
     invalid or unenforceable, the remaining provisions of this Guaranty shall
     not be affected thereby and shall be valid and enforceable.

         IN WITNESS WHEREOF, the undersigned has executed this Guaranty this day
of June, 1999.

WITNESSES:

                                              HA-LO INDUSTRIES, INC.,
                                              a Illinois corporation

                                              By:
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                                              Its:
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