<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
The schedule contains summary financial information extracted from the
condensed consolidated balance sheets and statements of income and cash
flows and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>                     <C>                     <C>                     <C>
<C>
<PERIOD-TYPE>                   3-MOS                   6-MOS                   9-MOS                   12-MOS
12-MOS
<FISCAL-YEAR-END>                          DEC-28-1996             DEC-28-1996             DEC-28-1996             DEC-28-1996
             DEC-30-1995
<PERIOD-END>                               MAR-30-1996             JUN-29-1996             SEP-28-1996             DEC-28-1996
             DEC-30-1995
<CASH>                                             823                     514                     649                     660
                     606
<SECURITIES>                                     4,612<F1>                   4,595<F1>                   2,958<F1>
                   2,260<F1>                   5,579<F1>
<RECEIVABLES>                                   15,891                  16,103                  18,026                  20,104
                  15,346
<ALLOWANCES>                                       796                     802                     795                     801
                     819
<INVENTORY>                                      4,419                   4,441                   5,260                   4,646
                   4,033
<CURRENT-ASSETS>                                26,533                  33,409                  27,826                  28,447
                  26,441
<PP&E>                                           8,913                   9,360                   9,602                  10,237
                   8,857
<DEPRECIATION>                                   3,790                   4,081                   4,095                   4,359
                   3,780
<TOTAL-ASSETS>                                  33,361                  33,409                  35,120                  36,167
                  33,130
<CURRENT-LIABILITIES>                           14,186                  13,466                  14,981                  14,950
                  14,607
<BONDS>                                         10,580                  11,212                  11,355                  12,170
                  10,044
<PREFERRED-MANDATORY>                                0                       0                       0                       0
                       0
<PREFERRED>                                        325                     325                     325                       0
                     325
<COMMON>                                           323                     323                     323                     323
                     322
<OTHER-SE>                                       3,844                   3,988                   4,139                   4,622
                   3,738
<TOTAL-LIABILITY-AND-EQUITY>                    33,361                  33,409                  35,120                  36,167
                  33,130
<SALES>                                          6,893                  14,935                  22,884                  33,751
                  31,133
<TOTAL-REVENUES>                                 7,945                  17,028                  26,053                  38,064
                  34,835
<CGS>                                            5,237                  11,186                  17,081                  24,909
                  23,160
<TOTAL-COSTS>                                    5,237                  11,186                  17,081                  24,909
                  23,160
<OTHER-EXPENSES>                                 1,761                   3,732                   5,669                   8,038
                   7,428
<LOSS-PROVISION>                                   189                     413                     659                     971
                     589
<INTEREST-EXPENSE>                                 354                     687                   1,013                   1,365
                   1,373
<INCOME-PRETAX>                                    250                     709                   1,172                   2,105
                   1,728
<INCOME-TAX>                                        99                     284                     468                     834
                     703
<INCOME-CONTINUING>                                151                     425                     704                   1,271
                   1,025
<DISCONTINUED>                                       0                       0                       0                       0
                     776
<EXTRAORDINARY>                                      0                       0                       0                       0
                       0
<CHANGES>                                            0                       0                       0                       0
                       0
<NET-INCOME>                                       151                     425                     704                   1,271
                   1,801
<EPS-PRIMARY>                                     .037<F2><F3>                    1.05<F2><F3>                    1.74<F2><F3>
                    3.18<F2><F3>                    4.55<F2><F3>
<EPS-DILUTED>                                     0.36<F3>                    1.03<F3>                    1.71<F3>
                    3.12<F3>                    4.50<F3>
<FN>
<F1>Represents retained interest in transferred credit card receivables
<F2>Represents basic earnings per share
<F3>Restated to reflect the Company's adoption of Statement of Financial
Accounting Standards No. 128, "Earnings Per Share".
</FN>
        

</TABLE>