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[Federal Register Volume 74, Number 97 (Thursday, May 21, 2009)]
[Notices]
[Pages 23862-23863]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-11894]

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-09-09AK]

Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and

[[Page 23863]]

Budget (OMB) in compliance with the Paperwork Reduction Act (44 U.S.C. 
Chapter 35). To request a copy of these requests, call the CDC Reports 
Clearance Officer at (404) 639-5960 or send an e-mail to [email protected]. 
Send written comments to CDC Desk Officer, Office of Management and 
Budget, Washington, DC or by fax to (202) 395-6974. Written comments 
should be received within 30 days of this notice.

Proposed Project

    Audience Analysis for Environmental Health Issues--New--National 
Center for Environmental Health/Agency for Toxic Substances and Disease 
Registry (NCEH/ATSDR), Centers for Disease Control and Prevention 
(CDC).

Background and Brief Description

    The health effects associated with climate change include injuries 
and fatalities related to severe weather events and heat waves, 
infectious diseases related to changes in vector biology, water and 
food contamination, and respiratory illness due to increased allergen 
production. Despite these potentially devastating public health 
consequences, few in the general public connect climate change with 
health effects. In general, the majority of Americans associate climate 
change with nonhuman impacts and environmental problems rather than 
health effects. They are more likely to be concerned about climate 
change impacts on plant and animal extinctions rather than on human 
health. Thus, it is not surprising that few in the general public are 
well prepared to deal with climate change health effects. The Centers 
for Disease Control and Prevention (CDC) is interested in developing 
communication materials to increase the public's awareness and 
knowledge, and prepare for the potential health effects associated with 
climate change. To this end, focus groups will be conducted with 
members of a local California community to understand motivations and 
factors influencing target audience's decision process. There will also 
be an emphasis on the health effects, framing devices, and channels 
that might be most effective for disseminating public health messages 
and having them motivate the intended audiences. With that in hand it 
will be possible to identify the most valuable information and optimal 
strategies for communicating with target audiences.
    Focus groups will be conducted with the residents of Santa Rosa, 
California. During phase one, three exploratory focus groups will be 
conducted to develop messaging strategies. Results from the exploratory 
focus groups will be used in the development of preliminary messaging 
strategies and draft materials. This material will be tested with the 
target audience during the second phase of research. The second phase 
will include three materials testing focus groups to determine which 
materials and messages are most attractive and compelling in terms of 
educating the public about health effects and promoting preparedness 
behaviors. Participants will be recruited via standard focus group 
recruitment methods. Most will come from an existing database (or list) 
of potential participants maintained by the focus group facility or 
recruited through local newspapers. There is no cost to respondents.
    The total estimated annual burden hours are 117.

                                        Estimated Annualized Burden Hours
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                                                                                      No. of      Average burden
                           Respondents                                No. of       responses per   per  response
                                                                    respondents     respondent      (in hours)
----------------------------------------------------------------------------------------------------------------
Recruitment screener............................................             108               1            5/60
Exploratory Focus Groups........................................              27               1               2
Materials Testing Focus Groups..................................              27               1               2
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    Dated: May 15, 2009.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. E9-11894 Filed 5-20-09; 8:45 am]
BILLING CODE 4163-18-P
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