**CERTIFICATIONS**

|   | 1. | I                have reviewed this annual report on Form 10-KSB of Pro Financial                Holding,                Inc.; |
|--------|----|--------------------------------------------------------------------------------------------------------------------------------|

|   | 2. | Based                on my knowledge, the annual report does not contain any untrue statement                of a material fact or omit to state a material fact necessary to                make the                statements made, in light of the circumstances under which such statements                were made, not misleading with respect to the period covered by this                annual report; |
|--------|----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 3. | Based                on my knowledge, the financial statements, and other financial information                included in this annual report, fairly present in all material respects                the financial condition, results of operations and cash flows of                the                registrant as of, and for, the periods presented in this annual                report; |
|--------|----|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 4. | The                registrant’s other certifying officer and I are responsible for                establishing and maintaining disclosure controls and procedures (as                defined in Exchange Act Rules 13a-15(e) and 15d-15 (e)) for the registrant                and we have: |
|--------|----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (b) | evaluated                the effectiveness of the registrant’s disclosure controls and procedures                and presented in this report our conclusions about the effectiveness                of                the disclosure controls and procedures, as at the end of the period                covered by this report based on such evaluation; and |
|--------|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (c) | Omitted |
|--------|-----|---------|

|   | (d) | disclosed                in this report any change in the registrant’s internal control over                financial reporting that occurred during the Company’s most recent fiscal                quarter (the Company’s fourth fiscal quarter in the case of an annual                report) that has materially affected, or is reasonably likely to                materially affect, the Company’s internal control over financial                reporting. |
|--------|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | 5. | The                registrant’s other certifying officer and I have disclosed, based on our                most recent evaluation of internal control over financial reporting,                to                the registrant’s auditors and the audit committee of registrant’s board of                directors: |
|--------|----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|  | (a) | all                  significant deficiencies and material weaknesses in the design                  or                  operation of the internal controls over financial reporting which                  are                  reasonably likely to adversely affect the Company’s ability to record,                  process, summarize and report financial information;                  and |
|--|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   |   |  (b) | any                fraud, whether or not material, that involves management or other                employees who have a significant role in the registrant’s internal                controls. |
|--------|--------|-----------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| Date:                March 27, 2008 | By:    | */s/                B. Bryan Robinson*                    |
|-------------------------------------|--------|-----------------------------------------------------------|
|                                |   | B.                Bryan Robinson President and Chief      |
|                                |   |                     Executive Officer |

----