exv4w17



 





EXHIBIT 4.17




SECOND AMENDED AND RESTATED SERVICE AGREEMENT



THIS SECOND AMENDED AND RESTATED SERVICE AGREEMENT (the “Agreement”) is entered into as of the
1st day of April, 2006, by and between ADS Alliance Data Systems, Inc. (“Alliance
Data”), a Delaware corporation with its principal place of business at 17655 Waterview Parkway,
Dallas, Texas 75252, and World Financial Network National Bank (“Bank”), a national banking
association, with its principal place of business at 800 Tech Center Drive, Gahanna, Ohio 43230.




RECITALS




     WHEREAS, Bank and Alliance Data entered into that certain Service Agreement dated February 1,
1997 (“1997 Service Agreement”) as well as that certain Amended and Restated Service Agreement
dated August 31, 2004 (“2004 Service Agreement”) so that Bank could outsource certain card
processing activities, database services and other administrative functions; and



     WHEREAS, Bank and Alliance Data wish to amend the 2004 Service Agreement.



     NOW, THEREFORE, in consideration of the mutual agreements hereinafter set forth, and for other
good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, Alliance
Data and Bank agree as follows:



ARTICLE 1

SERVICING AND COMPENSATION




     Section 1.1 Services and Standards. Subject to the terms of this Agreement,
Alliance Data, as an independent contractor, shall provide to Bank the services as more fully
described in Appendix A (collectively, the “Services”). Alliance Data agrees to perform the
Services in accordance with the service standards set forth in Appendix B. To the extent that any
level of service required by Bank is not enumerated in Appendix B, Alliance Data agrees to provide
at least the same level of service to Bank that Alliance Data provides to other clients. In
addition, Alliance Data shall continue to provide the number, types and content of reports
regarding servicing that it currently provides Bank under the 2004 Service Agreement.



     Section 1.2 Compensation. Bank shall pay Alliance Data for Services performed
in accordance with the pricing schedule set forth in Appendix C. Alliance Data reserves the right
to pass through any and all out-of-pocket third party expenses to Bank, without markup, including
without limitation, those described in Appendix D. Bank shall be responsible for all sales, use
or excise taxes levied on accounts payable by Bank to Alliance Data under this Agreement, excluding
taxes based upon Alliance Data’s income, employment of personnel or taxes from which Bank is exempt
(provided Bank provides Alliance Data written evidence of such exemption). Undisputed payments
shall be made by Bank to Alliance Data within thirty (30) calendar days after Bank’s receipt of
Alliance Data’s invoice.



     Section 1.3  Bank Duties. Insofar as the performance of Services under this
Agreement requires data, documents, information or materials required to be furnished by Bank, Bank
agrees to furnish the data, documents, information or materials reasonably necessary and within
such time as may reasonably be necessary in order for Alliance Data to perform the Services in a
prompt and workmanlike manner and within the service standards set forth herein.



 









 





ARTICLE 2

TERM AND TERMINATION




     Section 2.1 Term. This Agreement shall become effective as of the date first
written above and shall continue in full force and effect for a period of three (3) years from such
date (“Initial Term”), unless terminated in accordance with the terms of this Agreement. This
Agreement shall automatically renew for consecutive one (1) year terms (each, a “Renewal Term”),
unless terminated by either party as specified below.



     Section 2.2 Termination. This Agreement will terminate (i) if either party
gives written notice of termination not less than one hundred eighty (180) days prior to the
expiration of the Initial or any Renewal Term; (ii) if either party fails to perform any of its
material obligations or duties under this Agreement or commits a material breach of its
representations and warranties and such failure to perform or breach is not cured within thirty
(30) days after written notice is provided to the defaulting party; or (iii) if either party
becomes insolvent or generally unable to pay its debts as they become due or shall become the
subject of a bankruptcy, conservatorship, receivership or similar proceeding, or shall make a
general assignment for the benefit of its creditors, the other party may terminate this Agreement,
subject to applicable creditor rights laws. Notwithstanding the above, the parties agree to
cooperate for a period of up to 180 days following the termination of this Agreement to ensure
orderly transition by Alliance Data of its duties hereunder to either Bank or Bank’s designated
substitute provider of Services.



     Section 2.3 Other Provisions. Article 1, Article 4, Article 5 and their
related obligations, including Bank’s obligation to pay Alliance Data for Services performed, shall
survive the termination of this Agreement.



ARTICLE 3

REPRESENTATIONS AND WARRANTIES




     Section 3.1 Performance. Alliance Data represents and warrants that it has
all of the necessary facilities and qualified personnel to provide the Services in accordance with
the terms of this Agreement; that it shall perform its obligations hereunder at all times and in
all respects in accordance with applicable federal, state, and local laws and regulations; and that
it will perform its obligations hereunder in a timely manner and with due care.



     Section 3.2 Organizational Existence. Each party to this Agreement represents
and warrants to the other party that it: (i) is duly organized, validly existing, and in good
standing under the laws of the jurisdiction of its organization; (ii) is duly qualified and in good
standing under the laws of each jurisdiction where its ownership or lease of property or the
conduct of its business requires such qualifications; (iii) has the requisite corporate power and
authority and the legal right to own, pledge, mortgage, and operate its properties, to lease the
properties it operates under lease, and to conduct its business as now conducted and hereafter
contemplated to be conducted; (iv) has all necessary licenses, permits, consents, or approvals from
or by, and has made all necessary notices to, all authorities having jurisdiction, to the extent
required for such current ownership and operation or as proposed to be conducted; and (v) is in
compliance with its certificate of incorporation and by-laws.



     Section 3.3 Corporate Power. Each party to this Agreement represents and
warrants to the other party that the execution, delivery, and performance of this Agreement and all
instruments and documents to be delivered hereunder: (i) are within the party’s corporate power;
(ii) have been duly authorized by all necessary or proper corporate action; (iii) do not and will
not
contravene any provisions of the party’s certificate of incorporation, or by-laws; (iv) will not
violate



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any law or regulation or any order or decree of any court or governmental instrumentality;
(v) will not conflict with or result in the breach of, or constitute a default under any indenture,
mortgage, deed of trust, lease, agreement, or other instrument to which it is a party or by which
any of its property is bound; and (vi) do not require any filing or registration with or the
consent or approval of any governmental body, agency, authority, or any other person which has not
been made or obtained previously. This Agreement has been duly executed and delivered, and
constitutes a legal, valid, and binding obligation, enforceable in accordance with its terms,
subject to the extent that enforceability may be limited by applicable bankruptcy, reorganization,
insolvency, moratorium and other laws affecting creditors’ rights generally from time to time in
effect and to the availability of equitable remedies.



     Section 3.4 Solvency. Each party to this Agreement represents and warrants to
the other party that it is Solvent. “Solvent,” as to an entity for purposes of this Agreement,
means (i) such entity is presently able generally to pay its debts as they become due and (ii) such
entity does not have unreasonably small capital to carry on such entity’s business as theretofore
operated and all business in which such entity is about to or intends to engage.



     Section 3.5 No Default. Each party to this Agreement represents and warrants
to the other party that it is not in default with respect to any material contract, agreement,
lease, or other instrument to which it is a party, nor has it received any notice of default under
any such material contract, agreement, lease or other instrument which as a consequence of any such
default, would materially and adversely affect the performance of its obligations under this
Agreement.



     Section 3.6 No Burdensome Restrictions. Each party to this Agreement
represents and warrants to the other party that no contract, lease agreement, or other instrument
to which it is a party or by which it is bound, and no provision of applicable law or governmental
regulation, materially and adversely affects the business, operation, prospects, property, or
financial condition of the party such as to impair its ability to meet its obligations under this
Agreement.



     Section 3.7 Information Correct. Each party to this Agreement represents and
warrants to the other party that all information furnished for purposes of or in connection with
this Agreement is, to the best of such parties’ knowledge, true and correct in all material
respects and no such information omits to state a material fact necessary to make the information
so furnished not misleading. There is no fact known which has not been disclosed and which
materially and adversely affects the financial condition, business, property, or prospects of the
party.



     Section 3.8 No Termination Event. Each party to this Agreement represents and
warrants to the other party that no event which, with notice or the passage of time or both, would
permit termination of this Agreement has occurred and is continuing or, to the best knowledge of
the party, is threatened to occur.



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ARTICLE 4

CONFIDENTIALITY




     Section 4.1 Duty of Confidentiality. In connection with the performance of
this Agreement, each party may receive information which the other party (the “Furnishing Party”)
has identified to the party receiving such information (the “Receiving Party”) as being
confidential or proprietary to the Furnishing Party, or otherwise not generally available to the
public (collectively, the “Confidential Information”). Confidential Information, includes, but is
not limited to, the confidential and proprietary information of either party or its affiliates,
subsidiaries, or parent companies disclosed by either party to the other party, either directly or
indirectly, in writing, orally or by inspection of tangible objects (including, without limitation,
documents, prototypes, samples, plant and equipment). Confidential Information includes, by way of
example, but without limitation, the Business Information, Technical Information, and Personal
Information described below.



     (a) Examples of ”Business Information” are: business models, know-how, designs, reports,
data, research, financial information, pricing information, corporate client information, market
definitions and information, and business inventions and ideas.



     (b) Examples of “Technical Information” are: software, algorithms, developments, inventions,
processes, ideas, designs, drawings, engineering, hardware configuration, and technical
specifications, including, but not limited to, computer terminal specifications, the source code
developed from such specifications, all derivative and reverse-engineered works of the
specifications, and the documentation and software related to the source code, the specifications
and the derivative works.



     (c) Examples of “Personal Information” are: all non-public personal information of or related
to individual customers or consumers of either party, including but not limited to names,
addresses, telephone numbers, account numbers, customer lists, and account, financial or
transaction information.


Each party agrees (i) to keep the Confidential Information confidential and (ii) not to use or
disclose the Confidential Information for any purpose, other than the purpose for which it was
disclosed, without the prior written consent of the Furnishing Party.




     Section 4.2 Information which is not Confidential Information. For purposes
of this Agreement, “Confidential Information,” with the exclusion of Personal Information, shall
not include: (i) information in the public domain at the time that it was provided by the
Furnishing Party or subsequently came in to the public domain other than as a result of breach of
the confidentiality provisions contained herein; (ii) information obtained from a third party
(provided such party was not bound by confidentiality agreements with the Furnishing Party); (iii)
information is released by the Furnishing Party to anyone without restriction; (iv) information
that was known to the Receiving Party prior to its disclosure without any obligation to keep it
confidential as evidenced by tangible records kept by the Receiving Party in the ordinary course of
business; or (v) information independently developed by the Receiving Party.



     Section 4.3 Preservation of Confidential Information. Procedures to Protect.
Security Controls. The Receiving Party shall disclose Confidential Information only to those of
its employees who have a need to know in order to accomplish the purposes of this Agreement. Each
party shall use its best efforts to ensure that its employees take such action as shall be
necessary or advisable to preserve and protect the confidentiality of Confidential Information.



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In addition, the Receiving Party shall establish commercially reasonable controls to ensure the
confidentiality of Confidential Information and to ensure that Confidential Information is not
disclosed contrary to the provisions of this Agreement, GLBA, or any other applicable laws. Without
limiting the foregoing, each party shall implement such physical and other security measures as are
necessary to (i) ensure the security and confidentiality of Confidential Information, (ii) protect
against threats or hazards to the security and integrity of Confidential Information, and (iii)
protect against unauthorized access to or use of Confidential Information. The Receiving Party
shall disclose Confidential Information only to those of its employees who have a need to know in
order to accomplish the purposes of this Agreement. Each party shall use its commercially
reasonable efforts to ensure that its employees take such action as shall be necessary or advisable
to preserve and protect the confidentiality of Confidential Information. The parties shall, at a
minimum, establish and maintain such data security program as is necessary to meet the objectives
of the Interagency Guidelines Establishing Standards for Safeguarding customer Information, as set
forth in the Code of Federal Regulations at 12 C.F.R. Parts 30, 208, 211, 225, 263, 308, 364, 568,
and 570. Alliance Data shall immediately notify Bank in the event it believes, or has reason to
believe, that a security breach or any other unauthorized intrusion has occurred. Alliance Data
shall estimate the intrusion’s impact on the Bank and shall specify any corrective action taken by
Alliance Data.




     Section 4.4 Return of Confidential Information. The Receiving Party shall, at
the Furnishing Party’s option, either destroy or return the Confidential Information to the
Furnishing Party as soon as possible after completion of the Services or other circumstances for
which such Confidential Information was disclosed. Upon written request or upon termination of
this Agreement, the Receiving Party shall, at its option, either destroy or return to the
Furnishing Party such Confidential Information in its possession or control.



     Section 4.5 Compelled Disclosure. If the Receiving Party is legally compelled
(including, without limitation, by law, rule, regulation, stock exchange or governmental regulating
or administrative or similar agency, as part of a judicial or administrative proceeding or
otherwise, by deposition, interrogatory, request for information or documents, subpoena, civil or
criminal investigative demand or otherwise) to disclose any Confidential Information, the Receiving
Party shall promptly notify, where allowed by law to do so, the Furnishing Party to permit the
Furnishing Party to seek a protective order or take other appropriate action. The Receiving Party
shall also cooperate in the Furnishing Party’s efforts to obtain a protective order or other
reasonable assurance that the Confidential Information shall be treated confidentially. If, in the
absence of a protective order, the Receiving Party or its representatives are, in the opinion of
counsel, compelled as a matter of law to disclose the Confidential Information, the Receiving Party
may disclose to the party compelling disclosure only the part of the Confidential Information as is
required by law to be disclosed (in which case, prior to disclosure, the Receiving Party shall
advise and consult with the Furnishing Party and its counsel as to such disclosure and the nature
and wording of such disclosure) and shall use its reasonable best efforts to obtain confidential
treatment therefore.



     Section 4.6 Continuing Duty. Each party’s obligations to confidentiality and
non-disclosure shall survive the termination of this Agreement.



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ARTICLE 5

INDEMNIFICATION




     Section 5.1 Alliance Data shall indemnify and hold Bank, its officers, directors,
employees and agents harmless from and against any “Losses,” defined in Section 5.5 below, arising
out of or in connection with:



     (a) The intentional or negligent act or omission of Alliance Data or of its officers,
directors, employees, or agents (including Subcontractors) in the performance of the duties and
obligations of Alliance Data under this Agreement;



     (b) The failure by Alliance Data, after notice of breach and opportunity to cure in accordance
with 2.2 above, to comply with the terms of this Agreement; or



     (c) The failure by Alliance Data to comply with its obligations under any and all laws, rules
or regulations applicable to Alliance Data; provided, however, that no indemnification shall be
available under this clause (c) as to any matter for which Bank is required to indemnify Alliance
Data under Section 5.3 (d); or



     (d) Any act or omission to act taken or not taken, as the case may be, by Bank, its officers,
directors, employees or agents, at the request of, and in accordance with such instructions or
procedures as may be required by Alliance Data if such act or omission constitutes a failure to
comply with any law, rule or regulation applicable to Alliance Data;


provided, however, that except as specifically provided in clause (d) above, Alliance Data shall
not be required to indemnify or hold Bank, its officers, directors, employees or agents harmless
from and against any losses arising from any act or omission of Bank, its officers, directors,
employees or agents.




     Section 5.2 Except as hereinafter set forth, the liability of Alliance Data to Bank
shall be limited in the aggregate to two times the amount payable by Bank to Alliance Data under
the terms of this Agreement. The foregoing limitation on liability shall not apply to any
intentional tort or any negligent or intentional breach of this Agreement by Alliance Data, its
employees, officers, directors or subcontractors.



     Section 5.3 Bank shall indemnify and hold Alliance Data, its officers, directors,
employees and agents harmless from and against any “Losses,” as defined in Section 5.5 below,
arising out of or in connection with:



     (a) The intentional or negligent act or omission of Bank or of its officers, directors,
employees, or agents in the performance of the duties and obligations of Bank under this Agreement;



     (b) The failure by Bank, after notice of breach and opportunity to cure in accordance with
Section 2.2 above, to comply with the terms of this Agreement; or



     (c) The failure by Bank to comply with its obligations under any and all laws, rules or
regulations applicable to Bank; provided, however, that no indemnification shall be available under
this clause (c) as to matters for which Alliance Data is required to indemnify Bank under Section
5.1(d);



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     (d) Any act or omission to act by taken or not taken, as the case may be, by Alliance
Data, its officers, directors, employees or agents, at the request of, and in accordance
with such instructions or procedures as may be required by Bank, if such act or omission
constitutes a failure to comply with any law, rule or regulation applicable to Bank;


provided, however, that except as specifically provided in clause (d) above, Bank shall not be
required to indemnify or hold Alliance Data, its officers, directors, employees or agents harmless
from and against any losses arising from any act or omission of Alliance Data, its officers,
directors, employees or agents.




     Section 5.4 Notice of Claims. Each party shall promptly notify the other
party of any claim, demand, suit, or threat of suit of which that party becomes aware (except with
respect to a threat of suit either party might institute against the other) which may give rise to
a right of indemnification pursuant to this Agreement. The indemnifying party will be entitled to
participate in the settlement or defense thereof and, if the indemnifying party elects, to take
over and control the settlement or defense thereof with counsel satisfactory to the indemnified
party. In any case, the indemnifying party and the indemnified party shall cooperate (at no cost
to the indemnified party) in the settlement or defense of any such claim, demand, suit, or
proceeding



     Section 5.5.  Losses. For purposes of this Article 5, the term “Losses”
shall mean any losses, damages, costs, and expenses, liabilities, settlements, or similar items
including, without limitation, reasonable attorneys’ fees and court costs reasonably incurred by
Alliance Data or Bank, as the case may be.



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ARTICLE 6

NOTICES




     Section 6.1 Notices. All notices required under this Agreement shall be in
writing and be deemed to have been properly given when delivered in person or sent by certified or
registered USPS mail, return receipt requested, postage prepaid, addressed:



	 	 	 	 	 
	If to Alliance Data:
	 	 	 	 
	 
	 	 	 	 
	     ADS Alliance Data Systems, Inc.
	 	 	 	 
	     17655 Waterview Parkway
	 	 	 	 
	     Dallas, Texas 75252
	 	 	 	 
	     Attn: General Counsel

	 	Facsimile No.
	 	(972) 348-5150
	 
	 	 	 	 
	If to Bank:
	 	 	 	 
	 
	 	 	 	 
	     World Financial Network National Bank
	 	 
	     800 Tech Center Drive
	 	 	 	 
	     Gahanna, Ohio 43230
	 	 	 	 
	     Attn: President

	 	Telephone No.
	 	(614) 729-4700
	 

	 	Facsimile No.
	 	(614) 729-4899
	 
	 	 	 	 
	With a copy to:
	 	 	 	 
	 
	 	 	 	 
	     World Financial Network National Bank
	 	 
	     800 Tech Center Drive
	 	 	 	 
	     Gahanna, Ohio 43230
	 	 	 	 
	     Attn: General Counsel

	 	Facsimile No.
	 	(614) 944-5801





Each notice sent pursuant to the terms hereof shall also be sent by facsimile transmission to the
persons, and at the numbers, set forth herein (as the same may be changed from time to time).
Either party may change its address, telephone or facsimile number for notices by notice in the
manner set forth above.




ARTICLE 7

SUBCONTRACTING




     Section 7.1 Subcontractors. In performing its obligations under this
Agreement, Alliance Data may engage subcontractors and other third parties (collectively,
“Subcontractors”), provided Alliance Data has done so in compliance with Bank’s vendor due
diligence policy. All Subcontractors shall, as a condition to their engagement, agree to be bound
by provisions substantially similar to those included in this Agreement, specifically those
relating to Confidential Information and Bank’s and regulators’ right to audit. Alliance Data shall
not, without first obtaining Bank’s written permission, outsource any services involving the
release of Personal Information outside of the United States.



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ARTICLE 8

INSURANCE




     Section 8.1. Insurance. Alliance Data shall during the Term of this
Agreement maintain in force the following insurance coverages. Alliance Data shall cause its
insurers to issue certificates of insurance evidencing that the coverage required under this
Agreement is maintained in force, and that Bank is a designated additional insured. Alliance Data
shall provide or have its insurer provide to Bank not less than thirty (30) days written notice of
any modification in insurance coverage that reduces coverage to amounts below the limits set forth
below or any cancellation or non-renewal of the policies. Except as specifically provided
otherwise, Alliance Data shall assure that its subcontractors, if any, maintain insurance coverage
as specified in this provision.



          8.1.1 Worker’s Compensation Insurance, including occupational illness or disease coverage, or
other similar social insurance in accordance with the laws of the nation, province, state, or
territory exercising jurisdiction over Alliance Data employees; and Employer’s Liability Insurance,
with minimum limits of $1,000,000 bodily injury per occurrence, $1,000,000 bodily injury by disease
for each employee, and $1,000,000 bodily injury by disease in the aggregate. The policy shall be
endorsed to include “all states” coverage and a waiver of subrogation in favor of Bank, where
allowed by law;




          8.1.2 General Liability Insurance, written on an “occurrence” basis with a combined single
limit of at least $1,000,000 per occurrence, and $2,000,000 aggregate for bodily injury and
property damage in a form providing coverage not less than a standard commercial general liability
policy including hazards of operation coverage, products/completed operations coverage, contractual
coverage, and an umbrella liability policy with limits of at least $15,000,000. Each policy shall
name Bank as an additional insured and shall include a waiver of subrogation in favor of Bank.




          8.1.3 Employee Dishonesty and Computer Fraud coverage for loss arising out of or in connection
with any fraudulent or dishonest acts committed by the employees of Alliance Data, acting alone or
in collusion with others, in a minimum amount of $5,000,000.




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ARTICLE 9

LIMITATION OF LIABILITY




     Section 9.1 Exclusion of Consequential and Other Damages; Limitation. EXCEPT
AS SET FORTH IN SECTION 9.4, AND AS OTHERWISE MAY BE SPECIFICALLY SET FORTH IN THIS AGREEMENT, IN
NO EVENT WILL EITHER PARTY BE LIABLE UNDER ANY THEORY OF LIABILITY FOR ANY INDIRECT, INCIDENTAL,
SPECIAL, PUNITIVE, EXEMPLARY OR CONSEQUENTIAL DAMAGES OF ANY KIND OR NATURE WHATSOEVER, SUFFERED BY
THE OTHER PARTY, ANY END USER, CUSTOMER, RESELLER OR ANY DISTRIBUTOR, INCLUDING, WITHOUT
LIMITATION, LOST PROFITS, BUSINESS INTERRUPTIONS, OR OTHER ECONOMIC LOSS ARISING OUT OF THE
PERFORMANCE OR NON-PERFORMANCE HEREUNDER OR ANY SERVICES PROVIDED HEREUNDER, EVEN IF SUCH PARTY HAS
BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING THE FAILURE OF ESSENTIAL
PURPOSE OF ANY LIMITED REMEDY.



     Section 9.2 TO THE EXTENT PERMITTED BY APPLICABLE LAW, EXCEPT AS SET FORTH IN SECTION
9.4, NOTWITHSTANDING THE FORM (E.G., CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTORY LIABILITY OR
OTHERWISE) IN WHICH ANY LEGAL OR EQUITABLE ACTION MAY BE BROUGHT AGAINST Alliance Data HEREUNDER,
Alliance Data SHALL NOT BE LIABLE HEREUNDER FOR DAMAGES WHICH EXCEED, IN THE AGGREGATE, AN AMOUNT
EQUAL TO TWO TIMES THE FEES PAID BY BANK TO Alliance Data UNDER THIS AGREEMENT IN THE TWELVE (12)
MONTH PERIOD IMMEDIATELY PRECEEDING THE DATE OF OCCURENCE OF THE CAUSE OF ACTION WHICH GAVE RISE TO
THE LIABILITY. TO THE EXTENT PERMITTED BY APPLICABLE LAW, EXCEPT AS SET FORTH IN SECTION 9.4,
NOTWITHSTANDING THE FORM (E.G., CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTORY LIABILITY OR
OTHERWISE) IN WHICH ANY LEGAL OR EQUITABLE ACTION MAY BE BROUGHT AGAINST BANK HEREUNDER, BANK SHALL
NOT BE LIABLE HEREUNDER FOR DAMAGES WHICH EXCEED, IN THE AGGREGATE, AN AMOUNT EQUAL TO THE FEES
PAID BY BANK TO Alliance Data UNDER THIS AGREEMENT IN THE TWELVE (12) MONTH PERIOD IMMEDIATELY
PRECEEDING THE DATE OF OCCURENCE OF THE CAUSE OF ACTION WHICH GAVE RISE TO THE LIABILITY.



     Section 9.3 In the event that a Party believes that it has a claim against the other
Party for losses sustained as a result of such other Party’s actions or inactions under the
Agreement, the Party having such claim shall promptly notify the other Party of such claim. NO
ACTION MAY BE BROUGHT RELATING TO THE AGREEMENT AT ANY TIME MORE THAN TWENTY FOUR (24) MONTHS AFTER
SUCH PARTY CLAIMING SUCH LOSS HAS BECOME AWARE OF OR SHOULD REASONABLY HAVE BECOME AWARE OF THE
MATERIAL FACTS GIVING RISE TO THE CAUSE OF ACTION OCCURRED.



     Section 9.4 Exceptions. Notwithstanding the foregoing limitations on
liability, the limitations set forth in Section 9.1 and 9.2 shall not apply (i) with respect to
damages proximately caused by the gross negligence and/or intentional tortuous conduct of either
Party, (ii) to limit either Party’s express obligations under this Agreement to defend or indemnify
the other under this Agreement for damages caused by either Party’s infringement (or
misappropriation) of the then presently issued patents of, or the copyrights or trade secrets of,
the other Party, or (iii) to a Party’s material breach of Sections 3 and/or 4 of this Agreement.



     Nothing in this Section 9 shall abridge the right of either Party to terminate this Agreement as
may be expressly allowed in this Agreement, nor be construed to limit in any manner either Party’s
right to seek injunctive relief. Each Party shall have a duty to mitigate damages for which the
other Party is responsible under this Agreement.



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     Section 9.5 Acknowledgments. EACH OF THE PARTIES UNDERSTANDS THE LEGAL AND
ECONOMIC RAMIFICATIONS OF THIS SECTION, AND ACKNOWLEDGES THAT THE PROVISIONS OF THIS SECTION WERE
NEGOTIATED BETWEEN PARTIES AND THAT SUCH PROVISIONS WERE CONSIDERED BY EACH PARTY IN DETERMINING
THE SPECIFIC RISKS THAT IT ASSUMED IN AGREEING TO ITS OBLIGATIONS SET FORTH IN THIS AGREEMENT, AND
THE AMOUNTS OF THE PAYMENTS TO BE MADE UNDER THIS AGREEMENT.



ARTICLE 10

GENERAL PROVISIONS




     Section 10.1 Force Majeure. Any party to this Agreement shall be released
from liability hereunder for failure to perform any of its obligations herein (other than the
obligation of Bank to pay for Services) where such failure to perform occurs by reason of any act
of God, fire, flood, storm, earthquake, tidal wave, sabotage, war, military operation, terrorist
acts, national emergency, civil commotion, strike, order of any government agency or other cause
beyond either party’s reasonable control.



     Section 10.2 Status of Parties to Agreement. Nothing in this Agreement shall
be construed as making either party a joint venturer, partner, representative, employee, or agent
of the other. Neither Alliance Data nor Bank shall hold itself out as such. Alliance Data is and
shall be considered an independent contractor.



     Section 10.3 Governing Law. This Agreement shall be governed by, and
construed in accordance with, the laws of the State of Ohio, without reference to its conflicts of
laws provisions.



     Section 10.4 No Waiver. No delay on the part of Alliance Data or Bank in
exercising any power or right hereunder shall operate as a waiver of any such power or right. No
waiver shall be valid unless in writing signed by the waiving party and then only to the extent set
forth therein.



     Section 10.5 Assignment and Modification. This Agreement shall not be
assigned or amended except by a written instrument signed by both Alliance Data and Bank.
Notwithstanding the prior sentence, either party may assign this Agreement to an affiliate,
subsidiary or the purchaser of all or substantially all of its assets.



     Section 10.6 Titles. The titles and headings indicated herein are inserted
for convenience only and shall not be considered a part of this Agreement or in any way limit the
construction or interpretation of this Agreement.



     Section 10.7 Entire Agreement. This Agreement, including all Appendixes
referenced herein, constitutes the entire agreement between the parties hereto relating to the
subject matter hereof, and all prior negotiations, agreements and understandings whether written or
oral are superseded.



     Section 10.8 Severability. If any provision of this Agreement is held to be
invalid, void or unenforceable, all other provisions shall remain valid and be enforced and
construed as if such invalid provision were never a part of this Agreement.



     Section 10.9 Binding Effect. This Agreement shall be binding upon and inure
to the benefit of the parties hereto, their successors and permitted assigns.



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     Section 10.10 Announcements. The parties agree that neither party shall make
any publicity release, advertisement or public announcement concerning this Agreement or the
Services provided in connection with this Agreement without the prior approval of the other party,
except as required by law.



     Section 10.11 Audit. Alliance Data (and its Subcontractors) shall make
available its records, policies, procedures, facilities and premises that directly relate to the
Services to Bank and appropriate regulatory agencies for examination to the extent required by any
federal or state legislation or regulation applicable to Bank and to the internal and third party
auditors of Bank. In addition, Alliance Data agrees to provide Bank with a Type II Statement of
Auditing Standards No. 70 report at least on an annual basis.



     Section 10.12 Business Continuity/Disaster Recovery. Alliance Data
represents and warrants that it currently has in place a business continuity and a disaster
recovery plan, will provide Bank an executive summary of the business continuity and disaster
recovery plan, which will highlight the parameters of such plan and will, at Bank’s request,
complete, at least once per calendar year, Bank’s Business Continuity Questionnaire, which form is
attached hereto as Appendix E.



     Section 10.13 Taxes. The Parties’ respective responsibilities for taxes
arising under or in connection with this Agreement shall be as follows:



     (a) Alliance Data shall be responsible for, and shall pay, all sales, use, excise,
value-added taxes, or taxes of a similar nature (excluding taxes based upon the Bank’s income or
employment of personnel, which shall be borne by the Bank), imposed by the United States, any
state, provincial or local government, or other taxing authority, on all goods and services
provided under this Agreement. The parties agree to cooperate with each other to minimize any
applicable sales, use or similar tax and, in connection therewith, the parties shall provide each
other with any relevant tax information as reasonably requested, including, without limitation,
resale or exemption certificates, multi-state exemption certificates, information concerning the
use of assets, materials, notice of assessments and withholding documentation. Alliance Data shall
calculate and include the appropriate amount of taxes on each monthly invoice to the Bank.



     (b) Notwithstanding the foregoing, each party is permitted to disclose the tax treatment and
tax structure of any transaction that may occur at any time on or after the earliest to occur of
the date of public announcement of discussions relating to the transaction, the date of public
announcement of the transaction, and the date of execution of an agreement (with or without
conditions) to enter into the transaction. This Agreement shall not be construed to limit in any
way the parties’ ability to consult any tax advisor regarding the tax treatment or tax structure of
a transaction. These provisions are meant to be interpreted so as to prevent any transaction from
being treated as offered under “conditions of confidentiality” within the meaning of the Internal
Revenue Code and the Treasury Regulations thereunder.



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ARTICLE 11

BANK DATA AND INTELLECTUAL PROPERTY




     Section 11.1 Data and Intellectual Property Ownership. The parties
acknowledge and agree that any and all data or information provided to Alliance Data in order for
Alliance Data to provide the Services under the terms of this Agreement is owned by Bank (“Bank
Data”). Alliance Data represents and warrants that, unless otherwise agreed upon in writing,
Alliance Data shall use Bank Data solely for the purposes of fulfilling its obligations under the
terms of this Agreement and no other purpose. Furthermore, in the event Bank provides any
software, hardware or processes to Alliance Data, such software, hardware or processes will remain
the exclusive property of Bank. Nothing in this Agreement shall be deemed to convey a proprietary
interest to Alliance Data or any third party in any of the software, hardware, processes,
technology, or any of the derivative works thereof , or trade name or trade mark rights which are
owned or licensed by Bank or any of its non-Alliance Data affiliates.



     Section 11.2 Representation and Warranty by Alliance Data Regarding Intellectual
Property. Alliance Data represents, to the best of Alliance Data’s knowledge, that the
provision of the Services does not violate the intellectual property rights of any third party.



     Section 11.3 Intellectual Property Indemnity. Notwithstanding the provisions
of Article 9 of this Agreement, Alliance Data agrees to indemnify, defend, protect, save and hold
harmless Bank, Bank’s subsidiaries and affiliates, and their directors, officers, employees and
agents, against any and all losses, liabilities, judgments, awards and costs (including legal fees
and out-of-pocket expenses reasonably incurred by Bank) arising out of or related to any claim in
whole or in part that Bank’s use of the Services or other goods and services provided to the Bank
pursuant to this Agreement infringes, induces the infringement, or violates and any third parties’
intellectual property rights. Alliance Data shall defend and settle at its sole expense all suits
or proceedings arising in whole or in part out of the foregoing, provided that Bank gives Alliance
Data reasonably prompt notice of any such claim of which it learns. This obligation of
indemnification shall survive even if Bank does not provide Alliance Data with reasonably prompt
notice of any such claim of which Bank learns so long as such failure does not materially prejudice
Alliance Data. If, as a result of any such claim, Bank is enjoined from use of the Services, or if
Alliance Data believes that Bank is likely to become the subject of a claim, Alliance Data, at its
option and expense shall (i) procure the right for Bank to continue to use the Services; (ii)
modify the Services so that they are not infringing, while remaining functionally equivalent to the
current Services; or (iii) terminate this Agreement.



(Signature block on next page.)




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     IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their
authorized officers effective as of the day and year first above written.









	 	 	 	 	 	 	 
	 	 	ADS Alliance Data Systems, Inc.	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	/s/ Paul D. Fabara 	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	Name:	 	 Paul D. Fabara	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	Title:	 	SVP & COO, Retail Services 	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 	 	World Financial Network National Bank	 	 
	 
	 	 	 	 	 	 
	 

	 	By:	 	/s/ Daniel T. Groomes 	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	Name:	 	Daniel T. Groomes 	 	 
	 

	 	 	 	 	 	 
	 
	 	 	 	 	 	 
	 

	 	Title:	 	President	 	 
	 

	 	 	 	 	 	 









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APPENDIX A




SERVICES



Alliance Data will provide the following services in support of Bank’s programs, subject to Bank’s
policies and procedures:




Product Services




New Account Processing





	 	–	 	Receipt and processing of applications received via mail/fax/electronic.
	 
	 	–	 	Credit scoring and adjudication in accordance with Bank credit criteria.
	 
	 	–	 	Application exceptions will be referred to appropriate Bank representative.
	 
	 	–	 	Approved accounts will be established on account processing platform.
	 
	 	–	 	Declined accounts will be sent adverse action letters.





Customer Service





	 	–	 	Processing of all customer inquires (received via telephone/mail/fax/electronic).
	 
	 	–	 	Includes toll free customer inquiry number.
	 
	 	–	 	Responds to billing inquiries, account disputes and adjustments, billing error
resolution, provision of duplicate copies of billing documentation (as requested).
	 
	 	–	 	Serves as a liaison between customers and clients for communication of
product/service disputes.





Collections





	 	–	 	Manages collection of overdue accounts from initial delinquency through charge-off.
	 
	 	–	 	Manages special account processing including bankruptcy, deceased & fraud.
	 
	 	–	 	Collection exceptions, including but not limited to settlement offers will be
referred to appropriate Bank representative for approval.





Data Processing





	 	–	 	Management of all aspects of processing platform(s), including day to day operation,
backups and maintenance, and disaster recovery.
	 
	 	–	 	Includes provision of a 24 X 7 control center/help desk facility to monitor and
manage data processing operations on behalf of Bank.





Applications Development





	 	–	 	Includes management and maintenance of processing applications, including new feature
development, product enhancements and problem resolution.
	 
	 	–	 	Includes provision of development staff with specialized knowledge of Bank processing
applications.





Enhancement Services





	 	–	 	Manages the marketing of services to bank customers through periodic communications
mediums such as billing statements & telephone communications.
	 
	 	–	 	Co-develop with third party vendors targeted marketing campaigns that provide offers
of complimentary products to Bank’s customers.




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Direct Marketing





	 	–	 	Partners with Bank and clients to develop and execute marketing programs to acquire
new customers, increase sales from existing customers, or activate customers who have
become inactive.





Sales Support





	 	–	 	Provision of all Sales development and support on behalf of Bank.
	 
	 	–	 	A National Sales team will be deployed to market new client relationships on behalf
of Bank, working in close partnership with Bank executive management.
	 
	 	–	 	Includes development of advertising materials and marketing collateral materials.





Client Relationship Management





	 	–	 	Provides relationship management staff to support day to day management of Bank’s
client relationships.





Credit Operations Support





	 	–	 	Provides strategic credit operations support for all call center operations and
includes interfaces with third party partners including credit reporting agencies and
collection agencies.





Card Embossing and Issuance





	 	–	 	Includes end to end processing of card embossing requests, either from initial
account set-up or for replacement cards.





Payment Remittance Processing





	 	–	 	Provides secure processing of customer remittances at Alliance Data’s national
remittance center facility.
	 
	 	–	 	Includes exception item processing and deposit of funds into Bank-specified
account(s).





Statement Issuance





	 	–	 	Includes production and mailing of all customer communications from Bank; including
not only periodic statements but also dunning letters, customer service correspondence,
adverse action letters and change of terms notices.





Database Services





	 	–	 	See Appendix A-1.




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ADMINISTRATIVE




Critical:




Local Area Network and Telecommunications Support





	 	–	 	Provision of network and telecommunications access to the Alliance Data systems.





Information Security Support





	 	–	 	Provision of technologies to protect client/customer data from illegal acquisition.
Specifically, this shall include but not be limited to becoming, within the Initial Term
of this Agreement, what is commonly referred to as PCI Compliant with regard to the
transmission, receipt, storage and use of non-public personal information.





Desktop/PC Support





	 	–	 	Provision of hardware, software and support to ensure continuous functioning.





Contingency Planning





	 	–	 	Assist management in planning for a shut down or disruption in business, as requested
by Bank.





Accounting Services





	 	–	 	All services and support deemed reasonable as compared to similar financial services
provided by an internal accounting department, including but not limited to daily posting
of transactions, daily general ledger production, timely account reconciliation within an
acceptable materiality factor as determined by Bank and timely preparation of monthly
financial and quarterly regulatory reports.





Tax Services





	 	–	 	Providing all services deemed reasonable as compared to similar tax related services
provided by an internal tax department, including but not limited to computing, paying,
and recording all tax obligations of Bank, making appropriate filings in the appropriate
taxing jurisdictions, and advising Bank on how to lawfully reduce its tax obligations.





Accounts Payable





	 	–	 	Provision of services related to timely payment of invoices.





Legal and Compliance





	 	–	 	Provision of services related to the interpretation and application of federal, state
and local rules, laws and regulations to activities conducted by Bank and proactive
monitoring of proposed rules, laws and regulations, and on-going implementation.





Audit Services





	 	–	 	Provision of audit services in accordance with Bank’s policies.





Security





	 	–	 	Provision of physical security for the buildings owned or occupied by Bank.





Treasury Services





	 	–	 	Provision of certificate of deposit administration, cash management, funds transfer,
and related investment activities and advice as requested by Bank. ADS shall retain
reputable
broker-dealers, and Bank shall have the right to replace any broker-dealer whose
performance does not meet Bank’s satisfaction.




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Non-critical:




Human Resources





	 	–	 	—Assistance in the recruiting, management of staff and management of benefits
available to Bank associates.





Strategic Planning Support





	 	–	 	Support in setting the direction of the Bank, as requested.





Business Planning Support





	 	–	 	Support in setting the business to be offered by the Bank, as requested.





Facilities Management





	 	–	 	Assist with management of the premises and its contents.





Mail Services





	 	–	 	Access to inter-company mail with all other Alliance Data facilities.





Safety Services





	 	–	 	Access to the Alliance Data policies and procedures regarding safety.





Purchasing





	 	–	 	Assistance in the purchase of miscellaneous office supplies and materials reasonably
necessary to conduct Bank’s business.





Travel Services





	 	–	 	assistance in and provide discounts on airfare, cars and lodging related to business travel.





Project Management





	 	–	 	General services as requested by Bank.





Public and Media Relations





	 	–	 	Assistance in managing media contacts and disclosures to the public.






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