##### Table of Contents



UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q

x   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the quarterly period ended December 31, 2001

OR

o   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

For the transition period from
 to
.

Commission file number 0-9385

Bull Run Corporation
(Exact name of registrant as specified in its charter)

|                                         |  |                                     
|---------------------------------------- |  | ------------------------------------
|Georgia                                  |  | 58-2458679                          
|(State of incorporation
or organization) |  | (I.R.S. Employer
Identification No.)

4370 Peachtree Road, N.E., Atlanta, GA 30319
(Address of principal executive offices) (Zip Code)

(404) 266-8333
(Registrants telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes   x
   No   o

Indicate the number of shares outstanding of each of the issuers classes of
common stock, as of the latest practicable date: 36,490,793 shares of Common
Stock, par value $.01 per share, were outstanding as of January 31, 2002.





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TABLE OF CONTENTS



|                                                                                              |                                                                                          |  |  |  |  |  |  | 
|--------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------- |  |  |  |  |  |  | 
|PART I. FINANCIAL INFORMATION                                                                
|Item 1. Financial Statements                                                                 
|                                                                                              | CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)                                       
|                                                                                              | CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)                             
|                                                                                              | CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)                             
|                                                                                              | CONDENSED CONSOLIDATED STATEMENTS OF REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS EQUITY
|                                                                                              | NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS                                    
|Item 2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|PART II. OTHER INFORMATION                                                                   
|Item 1. Legal Proceedings                                                                    
|Item 4. Submission of Matters to a Vote of Security Holders                                  
|Item 6. Exhibits and Reports on Form 8-K                                                     
|SIGNATURES                                                                                   
|2nd Amend. to Amended & Restated Credit Agreement                                            
|3rd Amend. to Amended & Restated Credit Agreement                                            



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##### Table of Contents






PART I. FINANCIAL INFORMATION




Item 1. Financial Statements

BULL RUN CORPORATION
CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
(Amounts in thousands)

|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |         |         | 
|------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------- | ------- | ------------ | ------- | -------- | ------- | ------- | ------- | 
|                                                                                                                                                             |                                                                                                                                                   |                            |         | December 31, |         | June 30,
|                                                                                                                                                             |                                                                                                                                                   |                            |         | 2001         |         | 2001    
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |         
|ASSETS                                                                                                                                                       |                                                                                                                                                   |                            |         |              |         |          |         |        
|Current assets:                                                                                                                                              |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             | Cash and cash equivalents                                                                                                                         |                            | $       | 1,313        |         |          | $       | 2,637   |        
|                                                                                                                                                             | Accounts receivable, net of allowance of $375 and $545 as of
December 31, 2001 and June 30, 2001, respectively                                    |                            |         | 35,953       |         |          |         | 29,547  |        
|                                                                                                                                                             | Inventories                                                                                                                                       |                            |         | 528          |         |          |         | 494     |        
|                                                                                                                                                             | Prepaid costs and expenses                                                                                                                        |                            |         | 3,949        |         |          |         | 3,117   |        
|                                                                                                                                                             | Income taxes receivable                                                                                                                           |                            |         | 4,175        |         |          |         | 4,626   |        
|                                                                                                                                                             | Deferred income taxes                                                                                                                             |                            |         | 121          |         |          |         | 121     |        
|                                                                                                                                                             | Net current assets of discontinued segment                                                                                                        |                            |         | 92           |         |          |         |         |        
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             |                                                                                                                                                   | Total current assets       |         |              | 46,131  |          |         |         | 40,542  | 
|Property and equipment, net                                                                                                                                  |                                                                                                                                                   |                            | 6,139   |              |         |          | 6,623   |        
|Investment in affiliated companies                                                                                                                           |                                                                                                                                                   |                            | 30,758  |              |         |          | 50,399  |        
|Goodwill                                                                                                                                                     |                                                                                                                                                   |                            | 57,862  |              |         |          | 57,862  |        
|Customer relationships and trademarks                                                                                                                        |                                                                                                                                                   |                            | 24,405  |              |         |          | 25,026  |        
|Deferred income taxes                                                                                                                                        |                                                                                                                                                   |                            | 16,848  |              |         |          | 11,069  |        
|Other assets                                                                                                                                                 |                                                                                                                                                   |                            | 9,677   |              |         |          | 14,313  |        
|Net noncurrent assets of discontinued segment                                                                                                                |                                                                                                                                                   |                            | 5       |              |         |          | 704     |        
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             |                                                                                                                                                   | $                          | 191,825 |              |         | $        | 206,538 |        
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|LIABILITIES AND STOCKHOLDERS EQUITY                                                                                                                         |                                                                                                                                                   |                            |         |              |         |          |         |        
|Current liabilities:                                                                                                                                         |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             | Current portion of long-term debt                                                                                                                 |                            | $       | 95,447       |         |          | $       | 20,590  |        
|                                                                                                                                                             | Accounts payable                                                                                                                                  |                            |         | 4,828        |         |          |         | 6,060   |        
|                                                                                                                                                             | Accrued and other liabilities                                                                                                                     |                            |         | 39,725       |         |          |         | 30,831  |        
|                                                                                                                                                             | Net current liabilities of discontinued segment                                                                                                   |                            |         |              |         |          |         | 11      |        
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             |                                                                                                                                                   | Total current liabilities  |         |              | 140,000 |          |         |         | 57,492  | 
|Long-term debt                                                                                                                                               |                                                                                                                                                   |                            | 18,594  |              |         |          | 107,693 |        
|Other liabilities                                                                                                                                            |                                                                                                                                                   |                            | 3,199   |              |         |          | 3,749   |        
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             |                                                                                                                                                   | Total liabilities          |         |              | 161,793 |          |         |         | 168,934 | 
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|Commitments and contingencies                                                                                                                                |                                                                                                                                                   |                            |         |              |         |          |         |        
|Redeemable Series B convertible preferred stock, $.01 par value
(authorized 100 shares; issued and outstanding 5 shares; $5,400
aggregate liquidation value) |                                                                                                                                                   |                            | 5,400   |              |         |          |         |        
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|Stockholders equity:                                                                                                                                        |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             | Series A preferred stock, $.01 par value (authorized 100 shares;
issued and outstanding 3 shares; $3,000 aggregate liquidation value)             |                            |         |              |         |          |         | 2,178   |        
|                                                                                                                                                             | Common stock, $.01 par value (authorized 100,000 shares; issued
37,033 and 36,526 shares as of December 31, 2001 and June 30, 2001,
respectively) |                            |         | 370          |         |          |         | 365     |        
|                                                                                                                                                             | Additional paid-in capital                                                                                                                        |                            |         | 77,939       |         |          |         | 78,380  |        
|                                                                                                                                                             | Treasury stock, at cost (542 shares)                                                                                                              |                            |         | (1,393       | )       |          |         | (1,393  | )      
|                                                                                                                                                             | Other comprehensive accumulated loss                                                                                                              |                            |         | (3,243       | )       |          |         |         |        
|                                                                                                                                                             | Retained earnings (accumulated deficit)                                                                                                           |                            |         | (49,041      | )       |          |         | (41,926 | )      
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             |                                                                                                                                                   | Total stockholders equity |         |              | 24,632  |          |         |         | 37,604  | 
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        
|                                                                                                                                                             |                                                                                                                                                   | $                          | 191,825 |              |         | $        | 206,538 |        
|                                                                                                                                                             |                                                                                                                                                   |                            |         |              |         |          |         |        

See accompanying notes to condensed consolidated financial statements.

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BULL RUN CORPORATION
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited)
(Amounts in thousands, except per share data)

|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |        |       |        |  
|------------------------------------------------------------------- | ----------------------------------------------------- | -------------------------------------------------- | ------------------------------------------------------------------ | ------ | ------------------ | ------ | ---------------- | ------ | ----- | ------ | ------ | ------ | ----- | ------- | ------ | ------ | ----- | ------ | -
|                                                                    |                                                       |                                                    |                                                                    |        | Three Months Ended |        | Six Months Ended
|                                                                    |                                                       |                                                    |                                                                    |        | December 31,       |        | December 31,    
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                 
|                                                                    |                                                       |                                                    |                                                                    |        | 2001               |        | 2000             |        | 2001  |        | 2000  
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |       
|Revenue from services rendered                                      |                                                       | $                                                  | 34,082                                                             |        |                    | $      | 35,905           |        |       | $      | 57,186 |        |       | $       | 59,888 |       
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|Operating costs and expenses:                                       |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    | Direct operating costs for services rendered          |                                                    |                                                                    | 26,037 |                    |        |                  | 23,401 |       |        |        | 42,378 |       |         |        | 41,612 |      
|                                                                    | Selling, general and administrative                   |                                                    |                                                                    | 8,352  |                    |        |                  | 9,304  |       |        |        | 16,992 |       |         |        | 17,885 |      
|                                                                    | Amortization of acquisition intangibles               |                                                    |                                                                    | 365    |                    |        |                  | 1,020  |       |        |        | 621    |       |         |        | 2,158  |      
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       |                                                    | Total operating costs and expenses                                 |        |                    | 34,754 |                  |        |       | 33,725 |        |        |       | 59,991  |        |        |       | 61,655 |  
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       |                                                    | Income (loss) from operations                                      |        |                    | (672   | )                |        |       | 2,180  |        |        |       | (2,805  | )      |        |       | (1,767 | )
|Other income (expense):                                             |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    | Equity in earnings (losses) of affiliated companies   |                                                    |                                                                    | (99    | )                  |        |                  | (771   | )     |        |        | (1,041 | )     |         |        | (1,754 | )    
|                                                                    | Gain on sale of investments                           |                                                    |                                                                    |        |                    |        |                  | 2,160  |       |        |        | 2,814  |       |         |        | 2,160  |      
|                                                                    | Reduction in valuation of investment in affiliate     |                                                    |                                                                    |        |                    |        |                  | (6,180 | )     |        |        |        |       |         |        | (6,180 | )    
|                                                                    | Net change in value of certain derivative instruments |                                                    |                                                                    | (1,348 | )                  |        |                  | 6,050  |       |        |        | (3,493 | )     |         |        | 5,928  |      
|                                                                    | Interest and dividend income                          |                                                    |                                                                    |        |                    |        |                  | 256    |       |        |        | 139    |       |         |        | 502    |      
|                                                                    | Interest expense                                      |                                                    |                                                                    | (2,467 | )                  |        |                  | (3,175 | )     |        |        | (5,192 | )     |         |        | (6,238 | )    
|                                                                    | Debt issue cost amortization                          |                                                    |                                                                    | (620   | )                  |        |                  | (440   | )     |        |        | (1,467 | )     |         |        | (1,253 | )    
|                                                                    | Other income (expense), net                           |                                                    |                                                                    | 170    |                    |        |                  | 642    |       |        |        | 334    |       |         |        | 944    |      
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       |                                                    | Income (loss) before income taxes and cumulative
effect adjustment |        |                    | (5,036 | )                |        |       | 722    |        |        |       | (10,711 | )      |        |       | (7,658 | )
|Income tax benefit (provision)                                      |                                                       |                                                    | 1,739                                                              |        |                    |        | (755             | )      |       |        | 3,749  |        |       |         | 1,915  |       
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       |                                                    | Loss before cumulative effect adjustment                           |        |                    | (3,297 | )                |        |       | (33    | )      |        |       | (6,962  | )      |        |       | (5,743 | )
|Cumulative effect of accounting change (net of tax
benefit of $687) |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         | (1,120 | )     
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       |                                                    | Net loss                                                           |        |                    | (3,297 | )                |        |       | (33    | )      |        |       | (6,962  | )      |        |       | (6,863 | )
|Preferred dividends                                                 |                                                       |                                                    | (85                                                                | )      |                    |        |                  |        |       |        | (153   | )      |       |         |        |       
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       |                                                    | Net loss available to common stockholders                          |        | $                  | (3,382 | )                |        | $     | (33    | )      |        | $     | (7,115  | )      |        | $     | (6,863 | )
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|Loss per share available to common stockholders, basic and diluted: |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       | Loss before cumulative effect of accounting change |                                                                    | $      | (0.09              | )      |                  | $      | (0.00 | )      |        | $      | (0.20 | )       |        | $      | (0.17 | )     
|                                                                    |                                                       | Cumulative effect of accounting change             |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |        | (0.03 | )     
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       
|                                                                    |                                                       | $                                                  | (0.09                                                              | )      |                    | $      | (0.00            | )      |       | $      | (0.20  | )      |       | $       | (0.20  | )     
|                                                                    |                                                       |                                                    |                                                                    |        |                    |        |                  |        |       |        |        |        |       |         |        |       

See accompanying notes to condensed consolidated financial statements.

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BULL RUN CORPORATION
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(Amounts in thousands)

|                                                                  |                                                       |                                       |         |                  |        |      |         |        |        |  
|----------------------------------------------------------------- | ----------------------------------------------------- | ------------------------------------- | ------- | ---------------- | ------ | ---- | ------- | ------ | ------ | -
|                                                                  |                                                       |                                       |         | Six Months Ended
|                                                                  |                                                       |                                       |         | December 31,    
|                                                                  |                                                       |                                       |         |                 
|                                                                  |                                                       |                                       |         | 2001             |        | 2000
|                                                                  |                                                       |                                       |         |                  |        |     
|Cash flows from operating activities:                             |                                                       |                                       |         |                  |        |      |         |       
|Net loss                                                          |                                                       | $                                     | (6,962  | )                |        | $    | (6,863  | )     
|Adjustments to reconcile net loss to net cash used in operations: |                                                       |                                       |         |                  |        |      |         |       
|                                                                  | Cumulative effect of accounting change                |                                       |         |                  |        |      |         | 1,120  |       
|                                                                  | Provision for bad debts                               |                                       |         | 185              |        |      |         | 32     |       
|                                                                  | Depreciation and amortization                         |                                       |         | 2,941            |        |      |         | 4,197  |       
|                                                                  | Equity in (earnings) losses of affiliated companies   |                                       |         | 1,041            |        |      |         | 1,754  |       
|                                                                  | Dividends received from affiliated company            |                                       |         | 41               |        |      |         | 105    |       
|                                                                  | Gain on sale of investments                           |                                       |         | (2,814           | )      |      |         | (2,160 | )     
|                                                                  | Reduction in valuation of investment in affiliate     |                                       |         |                  |        |      |         | 6,180  |       
|                                                                  | Net change in value of certain derivative instruments |                                       |         | 3,493            |        |      |         | (5,928 | )     
|                                                                  | Deferred income taxes                                 |                                       |         | (3,749           | )      |      |         | (1,621 | )     
|                                                                  | Accrued preferred stock dividend income               |                                       |         |                  |        |      |         | (79    | )     
|                                                                  | Change in operating assets and liabilities:           |                                       |         |                  |        |      |         |        |       
|                                                                  |                                                       | Accounts receivable                   |         |                  | (6,591 | )    |         |        | (4,650 | )
|                                                                  |                                                       | Inventories                           |         |                  | (34    | )    |         |        | 16     |  
|                                                                  |                                                       | Prepaid costs and expenses            |         |                  | (848   | )    |         |        | (6,706 | )
|                                                                  |                                                       | Accounts payable and accrued expenses |         |                  | 7,708  |      |         |        | 10,299 |  
|                                                                  |                                                       | Other long-term liabilities           |         |                  | (315   | )    |         |        | 999    |  
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Net cash used in continuing operations                            |                                                       |                                       | (5,904  | )                |        |      | (3,305  | )     
|Net cash provided by (used in) discontinued operations            |                                                       |                                       | (86     | )                |        |      | 1,996   |       
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Net cash used in operating activities                             |                                                       |                                       | (5,990  | )                |        |      | (1,309  | )     
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Cash flows from investing activities:                             |                                                       |                                       |         |                  |        |      |         |       
|Capital expenditures                                              |                                                       |                                       | (332    | )                |        |      | (582    | )     
|Investment in affiliated companies                                |                                                       |                                       | (705    | )                |        |      | (46     | )     
|Proceeds on sales of investments                                  |                                                       |                                       | 16,803  |                  |        |      | 5,000   |       
|Acquisition of business                                           |                                                       |                                       |         |                  |        |      | (738    | )     
|Increase in other assets                                          |                                                       |                                       | (60     | )                |        |      | (178    | )     
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Net cash provided by continuing operation investing activities    |                                                       |                                       | 15,706  |                  |        |      | 3,456   |       
|Net cash provided by discontinued operation investing activities  |                                                       |                                       | 926     |                  |        |      | 1,978   |       
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Net cash provided by investing activities                         |                                                       |                                       | 16,632  |                  |        |      | 5,434   |       
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Cash flows from financing activities:                             |                                                       |                                       |         |                  |        |      |         |       
|Borrowings from revolving lines of credit                         |                                                       |                                       | 13,650  |                  |        |      | 18,250  |       
|Repayments on revolving lines of credit                           |                                                       |                                       | (7,100  | )                |        |      | (10,550 | )     
|Repayments on long-term debt                                      |                                                       |                                       | (20,793 | )                |        |      | (10,000 | )     
|Debt issue costs                                                  |                                                       |                                       | (508    | )                |        |      | (597    | )     
|Issuance of preferred stock                                       |                                                       |                                       | 2,400   |                  |        |      |         |       
|Issuance of common stock, including exercise of stock options     |                                                       |                                       | 385     |                  |        |      |         |       
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Net cash used in financing activities                             |                                                       |                                       | (11,966 | )                |        |      | (2,897  | )     
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Net increase (decrease) in cash and cash equivalents              |                                                       |                                       | (1,324  | )                |        |      | 1,228   |       
|Cash and cash equivalents, beginning of period                    |                                                       |                                       | 2,637   |                  |        |      | 619     |       
|                                                                  |                                                       |                                       |         |                  |        |      |         |       
|Cash and cash equivalents, end of period                          |                                                       | $                                     | 1,313   |                  |        | $    | 1,847   |       
|                                                                  |                                                       |                                       |         |                  |        |      |         |       

See accompanying notes to condensed consolidated financial statements.

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BULL RUN CORPORATION
CONDENSED CONSOLIDATED STATEMENTS OF REDEEMABLE
PREFERRED STOCK AND STOCKHOLDERS EQUITY
(Amounts in thousands)

|                                                                                                  |  |            |       |           |  |              |        |            |  |         |        |  |  |   |     |  |  |   |        |  
|------------------------------------------------------------------------------------------------- |  | ---------- | ----- | --------- |  | ------------ | ------ | ---------- |  | ------- | ------ |  |  | - | --- |  |  | - | ------ | -
|                                                                                                  |  | Redeemable |       |           |  |              |        |            |  |         |        |  |  |   |     |  |  |  
|                                                                                                  |  | Series B   |       | Series A  |  | Common Stock |        | Additional
|                                                                                                  |  | Preferred  |       | Preferred |  |              |        | Paid-In   
|                                                                                                  |  | Stock      |       | Stock     |  | Shares       |        | Amount     |  | Capital
|                                                                                                  |  |            |       |           |  |              |        |            |  |        
|As of June 30, 2001                                                                               |  | $          |       |           |  | $            | 2,178  |            |  |         | 36,526 |  |  | $ | 365 |  |  | $ | 78,380 |  
|Exchange
of series A preferred stock stock and common stock warrants
for series B preferred stock |  |            | 3,000 |           |  |              | (2,178 | )          |  |         |        |  |  |   |     |  |  |   | (822   | )
|Issuance of Series B preferred stock                                                              |  |            | 2,400 |           |  |              |        |            |  |         |        |  |  |   |     |  |  |   |        |  
|Issuance of common stock                                                                          |  |            |       |           |  |              |        |            |  |         | 467    |  |  |   | 5   |  |  |   | 345    |  
|Exercise of stock options                                                                         |  |            |       |           |  |              |        |            |  |         | 40     |  |  |   | 0   |  |  |   | 36     |  
|Other comprehensive loss                                                                          |  |            |       |           |  |              |        |            |  |         |        |  |  |   |     |  |  |   |        |  
|Preferred dividends                                                                               |  |            |       |           |  |              |        |            |  |         |        |  |  |   |     |  |  |   |        |  
|Net loss                                                                                          |  |            |       |           |  |              |        |            |  |         |        |  |  |   |     |  |  |   |        |  
|                                                                                                  |  |            |       |           |  |              |        |            |  |         |        |  |  |   |     |  |  |   |        |  
|As of December 31, 2001                                                                           |  | $          | 5,400 |           |  | $            |       |            |  |         | 37,033 |  |  | $ | 370 |  |  | $ | 77,939 |  
|                                                                                                  |  |            |       |           |  |              |        |            |  |         |        |  |  |   |     |  |  |   |        |  

|                                                                                                  |  |          |        |             |  |               |        |               |  |       |         |   |  |   |        |  
|------------------------------------------------------------------------------------------------- |  | -------- | ------ | ----------- |  | ------------- | ------ | ------------- |  | ----- | ------- | - |  | - | ------ | -
|                                                                                                  |  |          |        |             |  | Other         |        | Retained      |  |       |         |  
|                                                                                                  |  |          |        |             |  | Comprehensive |        | Earnings      |  | Total
|                                                                                                  |  | Treasury |        | Accumulated |  | (Accumulated  |        | Stockholders'
|                                                                                                  |  | Stock    |        | Loss        |  | Deficit)      |        | Equity       
|                                                                                                  |  |          |        |             |  |               |        |              
|As of June 30, 2001                                                                               |  | $        | (1,393 | )           |  | $             |        |               |  | $     | (41,926 | ) |  | $ | 37,604 |  
|Exchange
of series A preferred stock stock and common stock warrants
for series B preferred stock |  |          |        |             |  |               |        |               |  |       |         |   |  |   | (3,000 | )
|Issuance of common stock                                                                          |  |          |        |             |  |               |        |               |  |       |         |   |  |   | 350    |  
|Exercise of stock options                                                                         |  |          |        |             |  |               |        |               |  |       |         |   |  |   | 36     |  
|Other comprehensive loss                                                                          |  |          |        |             |  |               | (3,243 | )             |  |       |         |   |  |   | (3,243 | )
|Preferred dividends                                                                               |  |          |        |             |  |               |        |               |  |       | (153    | ) |  |   | (153   | )
|Net loss                                                                                          |  |          |        |             |  |               |        |               |  |       | (6,962  | ) |  |   | (6,962 | )
|                                                                                                  |  |          |        |             |  |               |        |               |  |       |         |   |  |   |        |  
|As of December 31, 2001                                                                           |  | $        | (1,393 | )           |  | $             | (3,243 | )             |  | $     | (49,041 | ) |  | $ | 24,632 |  
|                                                                                                  |  |          |        |             |  |               |        |               |  |       |         |   |  |   |        |  

The accompanying notes are an integral part of these consolidated financial statements.

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BULL RUN CORPORATION
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Amounts in thousands, except per share amounts)

1. BASIS OF PRESENTATION

In managements opinion, the accompanying unaudited condensed consolidated
financial statements reflect all adjustments (consisting solely of normal,
recurring adjustments) necessary to present fairly the financial position and
results of operations for the interim periods reported. These condensed
consolidated financial statements should be read in conjunction with the
consolidated financial statements contained in the Annual Report on Form 10-K
of Bull Run Corporation for the fiscal year ended June 30, 2001.

On December 17, 1999, Bull Run Corporation (Bull Run) acquired the stock of
Host Communications, Inc. (Host), Universal Sports America, Inc. (USA) and
Capital Sports Properties, Inc. (Capital) not previously owned, directly or
indirectly, by Bull Run (the Host-USA Acquisition). Effective July 1, 2000,
USA was merged into Host.

The accompanying condensed consolidated financial statements include the
accounts of Bull Run and its wholly owned subsidiaries (collectively, unless
the context otherwise requires, the Company), after elimination of
intercompany accounts and transactions.

Certain amounts in the prior year condensed consolidated financial statements
have been reclassified to conform to the current year presentation.

2. CHANGES IN ACCOUNTING METHODS

Effective July 1, 2001, the Company adopted Financial Accounting Standards
Board Statement No. 142, Accounting for Goodwill and Other Intangible Assets,
(FASB Statement No. 142) which changed the Companys accounting for the
goodwill and certain other intangible assets acquired in the Host-USA
Acquisition, and also affected the Companys accounting for its equity in
earnings (losses) of affiliated companies. In accordance with FASB Statement
No. 142, commencing July 1, 2001, the Company ceased amortizing the unamortized
amount of goodwill and trademarks, but the Company is now required to
periodically assess the carrying value of goodwill and trademarks associated
with each of five distinct business units that comprise three business segments
of the Company to determine if an impairment in value has occurred. The
initial impairment test has been completed, and the Company concluded that the
carrying amount of goodwill and trademarks as of July 1, 2001 for each business
unit acquired in the Host-USA Acquisition did not exceed its net realizable
value. Therefore, the adoption of FASB Statement No. 142 had no effect on the
Companys financial statements as of July 1, 2001. The value assigned to
customer relationships will continue to be amortized over a 16-year average life,
at a rate of approximately $1,125 per year. The use of a 16-year average life
of customer relationships amortized on a straight-line method is not materially
different than using the estimated life of each individual relationship using a
systematic allocation method. FASB Statement No. 142 eliminated the
requirement to amortize the excess of the Companys investment over the
underlying equity of the Companys equity method investments, to the extent
that such excess is attributable to indefinite life intangible assets.

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Pro forma results for the three months and six months ended December 31, 2000,
assuming FASB Statement No. 142 was effective as of July 1, 2000, are as
follows:

|                                                                   |                                                   |                                         |        |                    |        |                   |        |       |        | 
|------------------------------------------------------------------ | ------------------------------------------------- | --------------------------------------- | ------ | ------------------ | ------ | ----------------- | ------ | ----- | ------ | 
|                                                                   |                                                   |                                         |        | Three Months Ended |        | Six Months Ended 
|                                                                   |                                                   |                                         |        | December 31, 2000  |        | December 31, 2000
|                                                                   |                                                   |                                         |        |                    |        |                  
|Revenue from services rendered                                     |                                                   | $                                       | 35,905 |                    |        | $                 | 59,888 |      
|Operating costs and expenses:                                      |                                                   |                                         |        |                    |        |                   |        |      
|                                                                   |                                                   | Amortization of acquisition intangibles |        |                    | 363    |                   |        |       | 589    | 
|                                                                   |                                                   | Total operating costs and expenses      |        |                    | 33,068 |                   |        |       | 60,086 | 
|Operating income (loss)                                            |                                                   |                                         | 2,837  |                    |        |                   | (198   | )    
|Equity in earnings (losses) of affiliated companies                |                                                   |                                         | (276   | )                  |        |                   | (766   | )    
|Income (loss) before income taxes and cumulative effect adjustment |                                                   |                                         | 1,874  |                    |        |                   | (5,101 | )    
|Income tax benefit (provision)                                     |                                                   |                                         | (923   | )                  |        |                   | 1,579  |      
|Income (loss) before cumulative effect adjustment                  |                                                   |                                         | 951    |                    |        |                   | (3,522 | )    
|Net income (loss)                                                  |                                                   |                                         | 951    |                    |        |                   | (4,642 | )    
|Income (loss) per share (basic and diluted):                       |                                                   |                                         |        |                    |        |                   |        |      
|                                                                   | Income (loss) before cumulative effect adjustment |                                         | $      | 0.03               |        |                   | $      | (0.10 | )     
|                                                                   | Cumulative effect adjustment                      |                                         |        |                    |        |                   |        | (0.03 | )     
|                                                                   |                                                   |                                         |        |                    |        |                   |        |      
|                                                                   | Net income (loss)                                 |                                         | $      | 0.03               |        |                   | $      | (0.13 | )     
|                                                                   |                                                   |                                         |        |                    |        |                   |        |      

Effective July 1, 2000, the Company adopted Financial Accounting Standards
Boards Statement No. 133, Accounting for Derivative Investments and Hedging
Activities(FASB Statement No. 133). As a result, as of July 1, 2000, the
Company recognizes all derivatives, which include the value of interest rate
swap agreements and the value of the Companys warrants to purchase common
stock, on the balance sheet at fair value as a component of Other assets. As
a result of the adoption of FASB Statement No. 133, the Company recorded a
charge for the cumulative effect of the accounting change of $(1,120), net of a
deferred tax benefit of $687. Changes in the value of these derivatives are
recognized as earnings or losses. The valuation of warrants is based on
independent appraisals, and the value of interest rate swaps is based on
estimated market values provided by the counterparties to the swap agreements.

3. DISCONTINUED OPERATION

On September 29, 2000, the Company sold the inventories, property and equipment
and intangible assets of Datasouth Computer Corporation (Datasouth), a wholly
owned subsidiary, for cash and a note payable in installments through September
2002. Accordingly, the operating results and net assets associated with
Datasouths computer printer manufacturing business have been reported as
discontinued operations in the accompanying financial statements. To the
extent actual proceeds ultimately received on the sale differ from estimates
that are reported as of December 31, 2001, such differences will be reported as
discontinued operations in future periods.

Assets and liabilities of the discontinued operations have been reflected in
the condensed consolidated balance sheets as current or noncurrent based on the
original classification of the accounts, except that current liabilities are
presented net of current assets.

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The following is a summary of assets and liabilities of discontinued
operations:

|                     |                                       |   |              |     |          |   |     |      |  
|-------------------- | ------------------------------------- | - | ------------ | --- | -------- | - | --- | ---- | -
|                     |                                       |   | December 31, |     | June 30,
|                     |                                       |   | 2001         |     | 2001    
|                     |                                       |   |              |     |         
|Current assets:      |                                       |   |              |     |          |   |     |     
|                     | Accounts receivable, net              |   | $            | 115 |          |   | $   | 168  |  
|Current liabilities: |                                       |   |              |     |          |   |     |     
|                     | Accounts payable and accrued expenses |   |              | (23 | )        |   |     | (179 | )
|                     |                                       |   |              |     |          |   |     |     
|                     |                                       | $ | 92           |     |          | $ | (11 | )   
|                     |                                       |   |              |     |          |   |     |     
|Noncurrent assets:   |                                       |   |              |     |          |   |     |     
|                     | Undeveloped land held for sale        |   | $            |     |          |   | $   | 700  |  
|                     | Other assets                          |   |              | 5   |          |   |     | 4    |  
|                     |                                       |   |              |     |          |   |     |     
|                     |                                       | $ | 5            |     |          | $ | 704 |     
|                     |                                       |   |              |     |          |   |     |     

For the three months ended September 30, 2000, Datasouth generated total
revenues of $4,406 and a loss from operations of $201. No interest expense has
been allocated to discontinued operations. There are no material contingent
liabilities related to discontinued operations, such as product or
environmental liabilities or litigation, that remained with the Company after
the disposal of Datasouths assets.

4. SUPPLEMENTAL CASH FLOW DISCLOSURES

Supplemental cash flow information follows:

|                              |  |                  |       |      |  |   |       | 
|----------------------------- |  | ---------------- | ----- | ---- |  | - | ----- | 
|                              |  | Six Months Ended
|                              |  | December 31,    
|                              |  |                 
|                              |  | 2001             |       | 2000
|                              |  |                  |       |     
|Interest paid                 |  | $                | 5,349 |      |  | $ | 6,194 | 
|Income taxes paid (recovered) |  |                  | (432  | )    |  |   | 342   | 

5. INVESTMENT IN AFFILIATED COMPANIES

The Companys investment in affiliated companies is comprised of the following:

|                                      |           |   |              |        |          |   |        |        | 
|------------------------------------- | --------- | - | ------------ | ------ | -------- | - | ------ | ------ | 
|                                      |           |   | December 31, |        | June 30,
|                                      |           |   | 2001         |        | 2001    
|                                      |           |   |              |        |         
|Gray Communications Systems, Inc.:    |           |   |              |        |          |   |        |       
|                                      | Common    |   | $            | 24,340 |          |   | $      | 24,515 | 
|                                      | Preferred |   |              |        |          |   |        | 3,738  | 
|Sarkes Tarzian, Inc.                  |           |   |              |        |          |   | 10,000 |       
|Rawlings Sporting Goods Company, Inc. |           |   | 2,436        |        |          |   | 8,184  |       
|iHigh, Inc.                           |           |   | 2,367        |        |          |   | 2,802  |       
|Other                                 |           |   | 1,615        |        |          |   | 1,160  |       
|                                      |           |   |              |        |          |   |        |       
|                                      |           | $ | 30,758       |        |          | $ | 50,399 |       
|                                      |           |   |              |        |          |   |        |       

The Company accounts for its investments in Gray Communications Systems, Inc.
(Gray) and iHigh, Inc. (iHigh) using the equity method. Until December 31,
2001, the Company accounted for its investment in Rawlings Sporting Goods
Company, Inc. (Rawlings) using the equity method on a one month lag basis, in
order to align Rawlings fiscal quarters ending November 30, February 28, May
31 and August 31 with the Companys fiscal quarters. In December 2001, the two
directors of

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the Company who also served on Rawlings board of directors resigned from
Rawlings board. As a result, the Company no longer exercises significant
influence over Rawlings policy-making decisions. Therefore, effective
December 31, 2001, the Company began accounting for its investment in Rawlings
as an available-for-sale marketable security. As of December 31, 2001, the
current market value of the Companys investment in Rawlings, based on the
closing price of Rawlings common stock as quoted on the Nasdaq Stock Market,
is reported on the balance sheet as a component of Investment in affiliated
companies. The carrying value of the investment in excess of the current
market value, net of deferred taxes, is reported in the balance sheet as Other
comprehensive accumulated loss. Unrealized market value changes in Rawlings
common stock will be reflected as a change in Investment in affiliated
companies and Other comprehensive accumulated loss, except for any potential
permanent impairment charges, which would be reported as losses in the
Consolidated Statement of Operations.

The excess of the Companys carrying value of its equity investments over the
Companys allocable share of the investees underlying equity, totaling
approximately $7,765 and $12,700 as of December 31, 2001 and June 30, 2001,
respectively, was amortized over 10 to 40 years until June 30, 2001, and such
amortization (totaling $167 and $333 in the three months and six months ended
December 31, 2000, respectively) resulted in a reduction in the Companys
equity in earnings of affiliated companies. Effective July 1, 2001, the
Company adopted FASB Statement No. 142 which eliminated the requirement to
amortize the excess of the Companys investment over the underlying equity of
the Companys equity method investments (see Note 2).

Aggregated condensed operating results of Gray, Rawlings and iHigh were as
follows (note that the amounts presented below for each of the three months and
six months ended December 31, 2001 and 2000 include Rawlings results for each
of the three months and six months ended November 30, 2001 and 2000, respectively):

|                              |  |                    |        |                  |  |      |        |      |  |   |         |   |  |   |         |  
|----------------------------- |  | ------------------ | ------ | ---------------- |  | ---- | ------ | ---- |  | - | ------- | - |  | - | ------- | -
|                              |  | Three Months Ended |        | Six Months Ended
|                              |  | December 31,       |        | December 31,    
|                              |  |                    |        |                 
|                              |  | 2001               |        | 2000             |  | 2001 |        | 2000
|                              |  |                    |        |                  |  |      |        |     
|Net revenue                   |  | $                  | 76,572 |                  |  | $    | 84,171 |      |  | $ | 141,635 |   |  | $ | 154,735 |  
|Income (loss) from operations |  |                    | 6,028  |                  |  |      | 9,965  |      |  |   | 2,041   |   |  |   | 12,696  |  
|Net loss                      |  |                    | (2,345 | )                |  |      | (1,203 | )    |  |   | (11,560 | ) |  |   | (7,457  | )

Fifty percent of the purchase price of warrants to acquire Rawlings common
stock acquired by the Company in November 1997 of $1,421 was originally payable
to Rawlings, with interest at 7% per annum, in November 2001. The Company
disputed the extent to which certain obligations under certain agreements by
and between the Company and Rawlings had been fulfilled by Rawlings, and the
terms of payment for amounts due Rawlings were thereby renegotiated. The
renegotiated terms provide for monthly payments to be made to Rawlings from
January 2002 through August 2002, totaling $1,421 plus accrued interest. The
warrants expired unexercised in November 2001.

All remaining shares of Gray preferred stock owned by the Company were sold to
parties affiliated with the Company in September 2001 for $6,803, resulting in
a gain of $3,064. The Gray preferred stock, having a redemption value of
$6,803, was acquired from Gray in 1997, along with detachable warrants to
acquire Gray common stock, at an aggregate cost equal to the redemption value
of the preferred stock. The Company retained the warrants, the value of which
are included on the balance sheet as a component of Other assets (refer also
to discussion of FASB Statement No. 133 in Note 2). In December 2001, Gray
exercised its option to acquire the Companys investment in Sarkes Tarzian,
Inc. from the Company for the exercise price of $10,000.

In the three months ending March 31, 2002, the Company will recognize an
extraordinary loss of approximately $600,000, net of tax, as its proportionate
share of an extraordinary loss to be recognized by Gray related to a charge
resulting from Grays early extinguishment of debt in January 2002.

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6. LONG-TERM DEBT

The Company is a party to a credit agreement with a group of banks providing
for (a) two term loans (the Term Loans) for borrowings totaling $73,932 as of
December 31, 2001, bearing interest at either the banks prime rate plus 1.5%
or the London Interbank Offered Rate (LIBOR) plus 4.0%, with all amounts
outstanding under the term loans due on February 22, 2002; and (b) a revolving
loan commitment (the Revolver) for borrowings of up to $22,500 from December
1, 2001 until February 7, 2002 and $15,500 from February 8, 2002 until
maturity on February 22, 2002, bearing interest at either the banks prime rate
plus 1.0% or LIBOR plus 3.5%. Borrowings under the Revolver are limited to an
amount not to exceed 100% of eligible accounts receivable and such borrowings
may include up to $15,100 in outstanding letters of credit. As of December 31,
2001, borrowings of $20,925 and a letter of credit for $25 were outstanding
under the Revolver. As of February 8, 2002, borrowings of $12,325 and a letter
of credit for $25 were outstanding under the Revolver, and additional available
borrowing capacity under the Revolver was $3,150 at that date. As of December
31, 2001, borrowings totaling $73,400 under the Term Loans and $10,000 under
the Revolver were subject to LIBOR-based rates of 6.19% and 5.63%,
respectively, and borrowings of $532 under the Term Loans and $10,925 under the
Revolver were subject to prime rate-based rates of 6.25% and 5.75%,
respectively. Interest is payable monthly. The credit agreement contains
certain financial covenants, the most restrictive of which requires the
maintenance of minimum profitability thresholds determined quarterly. In
February 2002, the Company and its lenders amended certain provisions of the
credit agreement to, among other things, waive an event of default, modify
borrowing capacity and revise the maturity date of the borrowings under the
facility. The Company is currently negotiating the terms of an extension of
the present facility expected to be executed prior to February 22, 2002 in
order to provide a sufficient amount of time to successfully negotiate a
long-term refinancing of the credit facility. Long-term debt is collateralized
by all of the Companys assets, including all of its investments in affiliated
companies. In addition, the Companys chairman of the board has personally
guaranteed, in favor of the banks, approximately $79.8 million of the debt
payable to the banks. Refer to Managements Discussion and Analysis 
Liquidity and Capital Resources for further discussion regarding managements
plans to provide sufficient liquidity subsequent to February 22, 2002.

In connection with the Host-USA Acquisition, the Company issued subordinated
notes on December 17, 1999, bearing interest at 8%, having an aggregate face
value of $18,594. Interest is payable quarterly until maturity on January
17, 2003. In connection with the acquisition of certain business operations,
the Company also has subordinated notes outstanding in the amount of $590,
bearing interest at 9%, due in September 2002 with accrued interest. Payment
of interest and principal on all of the subordinated notes is subordinate to
the Companys bank credit agreement.

The Company is a party to two interest rate swap agreements. The first
agreement, terminating on December 31, 2002, involves the exchange of interest
at a fixed rate of 6.08% for interest at a variable rate, determined quarterly,
equal to the 90-day LIBOR rate, without an exchange of the $20,000 notional
amount upon which the payments are based. The second agreement, terminating
December 31, 2002 (or December 31, 2004, at the banks option), involves the
exchange of interest at a fixed rate of 6.71% for interest at a variable rate,
determined quarterly, equal to the 90-day LIBOR rate, without an exchange of
the $25,000 notional amount upon which the payments are based. The
differential paid or received as interest rates change is settled quarterly and
is accrued and recognized as an adjustment of interest expense related to the
debt. The aggregate fair market value of the interest rate swap agreements as
of December 31, 2001 and June 30, 2001 are combined with the fair market value
of other derivatives and included as a component of Other assets in the
Companys Condensed Consolidated Balance Sheets. The net change in the
aggregate fair market value of the interest rate swap agreements for the three
months and six months ended December 31, 2001 and 2000 are combined with the
net change in value of other derivatives and included in the Companys
Condensed Consolidated Statements of Operations for those periods (see Note 2).

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7. INCOME TAXES

The principal differences between the federal statutory tax rate of 34% and the
effective tax rates are nondeductible amortization of acquisition intangible
assets and state income taxes.

8. PREFERRED STOCK ISSUANCE AND EXCHANGE

The Company issued 2,400 shares of its redeemable series B convertible
preferred stock (the Series B Preferred Stock) in November 2001 for cash of
$2,400 to a company of which the Companys chairman is an executive officer and
principal stockholder. In addition, all holders of the Companys series A
preferred stock (the Series A Preferred Stock), consisting of companies of
which the Companys chairman is an executive officer and/or principal
stockholder, elected to exchange their 3,000 shares of Series A Preferred Stock
and the detachable warrants received by each holder in connection with
Companys issuance of the Series A Preferred Stock in June 2001 for 3,000
shares of Series B Preferred Stock. Each share of the Series B Preferred Stock
is convertible at the holders option into 1,000 shares of the Companys common
stock beginning in November 2003. The holder of the Series B Preferred Stock
is entitled to receive dividends at an annual rate of $90.00 per share in cash
or in shares of the Companys common stock at the holders option, except that,
until the second anniversary of the date of issuance, the Company has the
option to pay such dividends in cash or in shares of the Companys common
stock. The liquidation and redemption price of the Series B Preferred Stock is
$1,000 per share. The Company has the option to redeem the Series B Preferred
Stock at any time; however, the Series B Preferred Stock must be redeemed by
the tenth anniversary of the date of issuance.

9. EARNINGS (LOSS) PER SHARE

Basic and diluted earnings (loss) per share are as follows:

|                                                                                                                |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |        |  
|--------------------------------------------------------------------------------------------------------------- | ----------------------------------------- | - | ------------------ | ------ | ---------------- | - | ------ | ----- | ---- | - | ------ | ------ | - | - | ------ | ------ | -
|                                                                                                                |                                           |   | Three Months Ended |        | Six Months Ended
|                                                                                                                |                                           |   | December 31,       |        | December 31,    
|                                                                                                                |                                           |   |                    |        |                 
|                                                                                                                |                                           |   | 2001               |        | 2000             |   | 2001   |       | 2000
|                                                                                                                |                                           |   |                    |        |                  |   |        |       |     
|Loss before cumulative effect adjustment                                                                        |                                           | $ | (3,297             | )      |                  | $ | (33    | )     |      | $ | (6,962 | )      |   | $ | (5,743 | )     
|Cumulative effect of accounting change                                                                          |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   | (1,120 | )     
|Preferred dividends                                                                                             |                                           |   | (85                | )      |                  |   |        |       |      |   | (153   | )      |   |   |        |       
|                                                                                                                |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       
|                                                                                                                | Net loss available to common stockholders |   | $                  | (3,382 | )                |   | $      | (33   | )    |   | $      | (7,115 | ) |   | $      | (6,863 | )
|                                                                                                                |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       
|Weighted average number of common shares
outstanding for basic earnings (loss) per share                        |                                           |   | 36,136             |        |                  |   | 35,085 |       |      |   | 36,069 |        |   |   | 35,085 |       
|Effect of dilutive employee stock options                                                                       |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       
|                                                                                                                |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       
|Adjusted weighted average number of common
shares and assumed conversions for diluted
earnings (loss) per share |                                           |   | 36,136             |        |                  |   | 35,085 |       |      |   | 36,069 |        |   |   | 35,085 |       
|                                                                                                                |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       
|Loss per share (basic and diluted):                                                                             |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       
|                                                                                                                | Loss before cumulative effect adjustment  |   | $                  | (0.09  | )                |   | $      | (0.00 | )    |   | $      | (0.20  | ) |   | $      | (0.17  | )
|                                                                                                                | Cumulative effect of accounting change    |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        | (0.03  | )
|                                                                                                                |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       
|                                                                                                                | Net loss available to common stockholders |   | $                  | (0.09  | )                |   | $      | (0.00 | )    |   | $      | (0.20  | ) |   | $      | (0.20  | )
|                                                                                                                |                                           |   |                    |        |                  |   |        |       |      |   |        |        |   |   |        |       

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10. COMPREHENSIVE INCOME (LOSS)

Comprehensive income (loss) is as follows:

|                          |                                                                                          |   |                    |        |                  |   |      |   |      |   |         |        |   |   |        |   | 
|------------------------- | ---------------------------------------------------------------------------------------- | - | ------------------ | ------ | ---------------- | - | ---- | - | ---- | - | ------- | ------ | - | - | ------ | - | 
|                          |                                                                                          |   | Three Months Ended |        | Six Months Ended
|                          |                                                                                          |   | December 31,       |        | December 31,    
|                          |                                                                                          |   |                    |        |                 
|                          |                                                                                          |   | 2001               |        | 2000             |   | 2001 |   | 2000
|                          |                                                                                          |   |                    |        |                  |   |      |   |     
|Net loss                  |                                                                                          | $ | (3,297             | )      |                  | $ | (33  | ) |      | $ | (6,962  | )      |   | $ | (6,863 | )
|Other comprehensive loss: |                                                                                          |   |                    |        |                  |   |      |   |      |   |         |        |   |   |        |  
|                          | Change in the valuation of available-for-sale
investments, net of deferred tax of $2,030 |   |                    | (3,243 | )                |   |      |   |      |   |         | (3,243 | ) |   |        |   | 
|                          |                                                                                          |   |                    |        |                  |   |      |   |      |   |         |        |   |   |        |  
|Comprehensive net loss    |                                                                                          | $ | (6,540             | )      |                  | $ | (33  | ) |      | $ | (10,205 | )      |   | $ | (6,863 | )
|                          |                                                                                          |   |                    |        |                  |   |      |   |      |   |         |        |   |   |        |  

The change in valuation of available-for-sale investments resulted from the
change in accounting for the Companys investment in Rawlings from the equity
method to accounting for it as an available-for-sale marketable
security as discussed in Note 5. Increases (decreases) in the
value of the Companys investment in Rawlings common stock, as determined by
the closing price of Rawlings common stock quoted on the Nasdaq Stock Market as
the beginning and end of each fiscal period, will result in future
comprehensive income (loss).

11. SEGMENT INFORMATION

The Company has four business segments associated with its continuing
operations that provide different products or services: (a) marketing and
production services, which primarily include services rendered in connection
with college athletics (Collegiate Marketing and Production Services); (b)
event management and marketing services (Affinity Events); (c) association
management services (Affinity Management Services) and (d) consulting
services (Consulting). Information for each of the Companys segments is
presented below.



|                         |                                              |   |                    |        |                  |   |        |        |      |   |        |        |   |   |        |        |  
|------------------------ | -------------------------------------------- | - | ------------------ | ------ | ---------------- | - | ------ | ------ | ---- | - | ------ | ------ | - | - | ------ | ------ | -
|                         |                                              |   | Three Months Ended |        | Six Months Ended
|                         |                                              |   | December 31,       |        | December 31,    
|                         |                                              |   |                    |        |                 
|                         |                                              |   | 2001               |        | 2000             |   | 2001   |        | 2000
|                         |                                              |   |                    |        |                  |   |        |        |     
|Net revenues:            |                                              |   |                    |        |                  |   |        |        |      |   |        |        |   |   |        |       
|                         | Collegiate Marketing and Production Services |   | $                  | 26,004 |                  |   | $      | 26,910 |      |   | $      | 40,112 |   |   | $      | 42,600 |  
|                         | Affinity Events                              |   |                    | 2,344  |                  |   |        | 5,937  |      |   |        | 8,256  |   |   |        | 12,223 |  
|                         | Affinity Management Services                 |   |                    | 5,728  |                  |   |        | 3,052  |      |   |        | 8,808  |   |   |        | 5,054  |  
|                         | Consulting                                   |   |                    | 6      |                  |   |        | 6      |      |   |        | 10     |   |   |        | 11     |  
|                         |                                              |   |                    |        |                  |   |        |        |      |   |        |        |   |   |        |       
|                         |                                              | $ | 34,082             |        |                  | $ | 35,905 |        |      | $ | 57,186 |        |   | $ | 59,888 |       
|                         |                                              |   |                    |        |                  |   |        |        |      |   |        |        |   |   |        |       
|Operating income (loss): |                                              |   |                    |        |                  |   |        |        |      |   |        |        |   |   |        |       
|                         | Collegiate Marketing and Production Services |   | $                  | 1,604  |                  |   | $      | 3,688  |      |   | $      | 646    |   |   | $      | 3,336  |  
|                         | Affinity Events                              |   |                    | (1,870 | )                |   |        | (483   | )    |   |        | (2,367 | ) |   |        | (2,541 | )
|                         | Affinity Management Services                 |   |                    | 480    |                  |   |        | 530    |      |   |        | 678    |   |   |        | 636    |  
|                         | Consulting                                   |   |                    | 6      |                  |   |        | 6      |      |   |        | 10     |   |   |        | 11     |  
|                         | Amortization of acquisition intangibles      |   |                    | (365   | )                |   |        | (1,020 | )    |   |        | (621   | ) |   |        | (2,157 | )
|                         | Unallocated general and administrative costs |   |                    | (527   | )                |   |        | (541   | )    |   |        | (1,151 | ) |   |        | (1,052 | )
|                         |                                              |   |                    |        |                  |   |        |        |      |   |        |        |   |   |        |       
|                         |                                              | $ | (672               | )      |                  | $ | 2,180  |        |      | $ | (2,805 | )      |   | $ | (1,767 | )     
|                         |                                              |   |                    |        |                  |   |        |        |      |   |        |        |   |   |        |       

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Item 2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview

Bull Run Corporation (Bull Run or the Company), based in Atlanta, Georgia,
is a sports, affinity marketing and management company through Host
Communications, Inc. (Host), its primary operating business, which was
acquired in December 1999. Hosts Collegiate Marketing and Production
Services business segment provides sports marketing and production services to
a number of collegiate conferences and universities and the National Collegiate
Athletic Association (NCAA). Hosts Affinity Events business segment
produces and manages individual events and several events series, including
Hoop-It-Up® (the National Basketball Associations official 3-on-3 basketball
tour) and the Got Milk? 3v3 Soccer Shootout (Major League Soccers official
3-on-3 soccer tour). Hosts Affinity Management Services business segment
provides associations, such as the National Tour Association and Quest (the
J.D. Edwards users group association) with services ranging from member
communication, recruitment and retention, to conference planning, Internet web
site management, marketing, sales representation and administration.

Effective December 17, 1999, the Company acquired (the Host-USA Acquisition)
the stock of Host, Universal Sports America, Inc. (USA) and Capital Sports
Properties, Inc. (Capital) not then owned, directly or indirectly, by the
Company. Effective July 1, 2000, USA was merged into Host.

The Company also has significant investments in other sports and media
companies, including Gray Communications Systems, Inc. (Gray), the owner and
operator of 13 television stations, four newspapers and communications
businesses; Rawlings Sporting Goods Company, Inc. (Rawlings), a supplier of
team sports equipment; and iHigh, Inc. (iHigh), an Internet and marketing
company focused on high school students. In December 2001, Gray exercised its
option to acquire from the Company for $10,000,000, 33.5% of the outstanding
common stock of Sarkes Tarzian, Inc. (Tarzian), the owner and operator of two
television stations and four radio stations. The Company periodically provides
consulting services to Gray for a fee, in connection with Grays acquisitions
and dispositions. J. Mack Robinson, Chairman of the Board of the Company, is
Chief Executive Officer and a director of Gray and the beneficial owner of Gray
common stocks representing approximately 52.9% of the combined voting percent
of Grays common stocks; Robert S. Prather, Jr., President, Chief Executive
Officer and a director of the Company, is an Executive Vice President and a
director of Gray and the beneficial owner of Gray common stocks representing
approximately 37.9% of the combined voting percent of Grays common stocks; and
Hilton H. Howell, Jr., the Companys Vice President and Secretary, is an
Executive Vice President and a director of Gray and the beneficial owner of
Gray common stocks representing approximately 42.4% of the combined voting
percent of Grays common stocks. Each of Messrs. Robinson, Prather and
Howells beneficial ownership percentages include the Companys beneficial
ownership of approximately 35.2% of the combined voting percent of Grays
common stocks.

As of December 31, 2001, the Company owned approximately: 13.0% of the
outstanding common stock of Gray (representing 26.1% of the voting rights), in
addition to warrants to purchase additional Gray common stock; 10.1% of the
outstanding common stock of Rawlings; and 35.1% of the outstanding common stock
of iHigh.

Disposal of Computer Printer Operations

On September 29, 2000, the Company sold the inventories, property and equipment
and intangible assets of Datasouth Computer Corporation (Datasouth), a wholly
owned subsidiary, for cash and a note payable in installments through September
2002. Accordingly, the operating results and net assets associated with
Datasouths computer printer manufacturing business have been reported as
discontinued operations in the accompanying financial statements. To the
extent actual proceeds ultimately received on the sale differ from estimates
that are reported as

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of December 31, 2001, such differences will be reported as discontinued
operations in future periods.

Liquidity and Capital Resources

As of December 31, 2001, the Companys indebtedness to its bank lenders was
$95,447,000. The Company and its bank lenders amended the Companys bank
credit agreement in February 2002 to waive an event of default, modify
borrowing capacity and revise the maturity date of the obligations under the
bank credit facility to February 22, 2002, among other changes. The Company
and its bank lenders are currently negotiating the terms of an extension of the
present facility for execution prior to February 22, 2002 and a long-term
refinancing of the credit facility. Although the Company believes that it will
be successful in negotiating an extension of the current facility to provide
sufficient time for the successful negotiation of a long-term refinancing of
the credit facility, there is no assurance that it will be able to do so. An
extension of the current facility beyond February 22, 2002 may require, among
other things, an increase in the amount of the personal guarantee currently
provided by the Companys chairman for the benefit of the banks. The Companys
chairman is under no obligation to increase the amount of his guarantee. A
long-term refinancing of the credit facility may involve a significant
reduction in the total amount of financing available from the bank lenders and,
therefore, require the Company to sell certain investment assets held by the
Company and/or issue and sell equity securities of the Company, which may
include the Companys preferred stock, in order to repay a portion of the
existing indebtedness to the bank lenders. Although there is no assurance that
the Company will be able to effect the foregoing potential transactions or
generate sufficient cash from these potential transactions within a time frame
required by the bank lenders, on the basis of preliminary discussions with
third parties, including affiliates, with whom such transactions may be
consummated, the Company believes that it will be able to achieve an adequate
amount of debt reduction to satisfy the bank lenders. The Companys chairman
of the board personally guarantees approximately $79.8 million of the debt
outstanding under the current credit facility, and if the Company is unable to
successfully negotiate an extension of the current facility by February 22,
2002 and ultimately refinance the credit facility, it is likely that the bank
lenders would call the guarantee, thereby requiring the chairman to repay the
amount of the loan up to the amount of his personal guarantee. Under the terms
of his guarantee, the chairman would then have the option to purchase the
entire loan from the banks, and thereby would become the holder of the debt
currently payable to the banks as a secured creditor.

The Company met all of its principal payment requirements for the six months
ended December 31, 2001, reducing its term debt by $20,793,000. In order to
meet these principal payment obligations, the Company, as anticipated by the
Company at the time it agreed to the principal maturity schedule, sold its
remaining investments in Gray preferred stock and its investment in Tarzian
common stock, resulting in cash proceeds of $16,803,000 in the six months ended
December 31, 2001. In addition, the Company issued shares of its series B
convertible preferred stock in the six months ended December 31, 2001,
resulting in cash proceeds of $2,400,000.

Under the February 2002 amendment to the bank credit agreement, the maximum
borrowings under the Companys revolving credit facility was reduced from
$20,000,000 to $15,500,000 until expiration of the facility on February 22,
2002, limited by a borrowing base computation determined as 100% of eligible
accounts receivable. The Company believes that available borrowings under the
revolving credit facility are sufficient to fund its working capital, capital
spending and debt service requirements through February 22, 2002. As of the
date of the amendment, the Company had available capacity under the revolving
credit facility of $3,150,000.

In 1984, Host and the NCAA initiated the NCAA Corporate Partner Program. Under
this program, Host partners with an exclusive group of corporations to link
their target markets to and implement promotions around the NCAA and its
championship events through a variety of advertising and promotional
opportunities. Hosts current contract with the NCAA expires in August 2002.
In July 2001, Host executed an agreement with CBS Sports for the exclusive
right to continue administering the NCAA Corporate Partner Program, along with
other NCAA

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marketing programs for the NCAA, beginning in September 2002 and terminating in
2013. Guaranteed rights fee expense under the current NCAA contract will be
$19,417,000 and $3,333,000 for the fiscal years ending June 30, 2002 and 2003,
respectively. The guaranteed rights fee payable to CBS Sports in four equal
quarterly installments for the initial contract year beginning September 1,
2002 will be $40 million, with gradual annual increases throughout the 11-year
period of the contract, for an aggregate guaranteed rights fee of $575 million.
The increase in rights fees, as compared to the Companys earlier NCAA
agreement, primarily results from the increased marketing, licensing and media
rights sublicensed by CBS under the new contract with CBS Sports compared to
the Companys current agreement directly with the NCAA.

Cash used in continuing operations for the six months ended December 31, 2001
was $5,904,000, compared to $3,305,000 for the same period in 2000. Income
(loss) from operations before depreciation and amortization decreased
$2,715,000 in the six months ended December 31, 2001 compared to the same
period in 2000. In the six months ended December 31, 2001 and 2000,
receivables increased $6,591,000 and $4,650,000, respectively, and accounts
payable and accrued expenses increased $7,708,000 and $10,299,000,
respectively, due, in each case, primarily to the seasonality of the Companys
Collegiate Marketing and Production Services segment, which generates most of
its revenue during the collegiate football and basketball seasons which
generally run from late August through late March or early April. In the six
months ended December 31, 2001 prepaid costs and expenses increased $848,000
compared to an increase of $6,706,000 in the prior year six-month period due to
a change in the timing of certain rights fees payments. Cash provided by (used
in) discontinued operations was $(86,000) and $1,996,000 for the six months
ended December 31, 2001 and 2000, respectively. The difference in cash
provided by (used in) discontinued operations was primarily a result of
reductions in inventories and accounts receivable in the prior year in
connection with the sale of Datasouth on September 29, 2000.

Cash provided by continuing operation investing activities was $15,706,000 for
the six months ended December 31, 2001 as a result of the Companys sale of
investments in Gray preferred stock and Tarzian common stock, resulting in
proceeds of $16,803,000, net of capital expenditures and additional investments
in affiliated companies, compared to $3,456,000 for the six months ended
December 31, 2000 resulting from the Companys sale of investments in Gray
preferred stock for proceeds of $5,000,000, net of capital expenditures and
cash used to acquire an operating business. Cash provided by discontinued
operation investing activities was $926,000 and $1,978,000 in the six months
ended December 31, 2001 and 2000, respectively, as a result of cash proceeds on
the sale of Datasouth assets received during those periods.

Cash used in financing activities was $11,966,000 for the six months ended
December 31, 2001 as a result of principal payments made on the Companys bank
term debt credit facilities totaling $20,793,000, less net borrowings under the
Companys revolving bank credit facility of $6,550,000. Cash used in financing
activities was $2,897,000 for the six months ended December 31, 2000 as a
result of principal payments made on the Companys bank term debt credit
facilities totaling $10,000,000, less net borrowings under the Companys
revolving bank credit facility of $7,700,000.

The Company is a party to two interest rate swap agreements described in Note 6
to the Condensed Consolidated Financial Statements. The estimated cost of
terminating the swap agreements, if the Company elected to do so, was
approximately $3,018,000 as of December 31, 2001.

Results of Operations  Three Months Ended December 31, 2001 Compared To Three
Months Ended December 31, 2000

Total revenues associated with continuing operations for the three months ended
December 31, 2001 were $34,082,000 compared to $35,905,000 for the same period
in 2000. For the three months ended December 31, 2001 and 2000, the total
revenue derived from the Collegiate Marketing and Production Services segment
was $26,004,000 and $26,910,000, respectively; total revenue derived from the
Affinity Events segment was $2,344,000 and $5,937,000,

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respectively; and total revenue derived from the Affinity Management Services
segment was $5,728,000 and $3,052,000, respectively. Revenues derived from the
Affinity Events segment declined from the prior year due to the change in
timing of certain events and tours, the reduction in the scope of certain
events and tours, and a decline in sponsor revenue associated with the
Hoop-It-Up® 3-on-3 basketball tour. Revenues derived from the Companys
Affinity Management Services segment increased from the prior year primarily
due to the addition of a new contract with the National Thoroughbred Racing
Association that generated total revenues of $2,748,000 in the three months
ended December 31, 2001. The Companys Collegiate Marketing and Production
Services business is seasonal, in that the majority of the revenue and
operating profit is derived during the fiscal quarters ending December 31 and
March 31, since much of the revenue derived in this segment is related to
events and promotions held during the collegiate football and basketball
seasons. The Companys Affinity Events business is also seasonal, in that the
majority of the revenue and operating profit is derived during the fiscal
quarters ending June 30 and to a lesser extent, September 30, since a
significant amount of the revenue derived in this segment is generated during
the Hoop-It-Up tour, which begins in March and runs through October in each
year. Management believes that the weak U.S. economy has had a significantly
unfavorable impact on corporate advertising, promotion and sponsorship
spending, such as the advertising, promotional and sponsorship opportunities
offered by the Companys Collegiate Marketing and Production Services segment.
Although the Company believes that the decline in corporate advertising,
promotion and sponsorship spending is temporary, management cannot determine
when or if such spending will return to historical levels. The Company
believes that the weak economy and downturn in corporate spending will continue
to have an unfavorable impact on its revenues and operating results for at
least the remainder of the fiscal year, particularly since the sales cycle
associated with events held during the current fiscal year is nearing its
conclusion.

Operating costs and expenses were $34,754,000 for the three months ended
December 31, 2001 compared to $33,725,000 for the same period in 2000. Direct
operating costs for services rendered increased to $26,037,000 for the three
month period ended December 31, 2001 from $23,401,000 for the same period in
the prior year due primarily to an increase in contractually determined
guaranteed rights fees charged by the NCAA and other collegiate institutions.
Selling, general and administrative expenses decreased to $8,352,000 for the
three month period ended December 31, 2001 from $9,304,000 for the same period
in the prior year primarily due to reductions in employee compensation costs
and travel expenses, most significantly in the Affinity Events segment. A
change in accounting method for goodwill and other intangible assets (see
Changes in Accounting Methods below and Note 2 to the Condensed Consolidated
Financial Statements) resulted in the reduction of $655,000 in the amount of
acquisition intangible amortization.

For the three months ended December 31, 2001 and 2000, the operating income
from the Collegiate Marketing and Production Services segment was $1,604,000
and $3,688,000, respectively; the operating loss from the Affinity Events
segment was $(1,870,000) and $(483,000), respectively; and the operating income
from the Affinity Management Services segment was $480,000 and $530,000,
respectively. The decline in the operating income in the Collegiate Marketing
and Production Services segment was due primarily to the decrease in total
revenue and increase in guaranteed rights fees expense discussed above. The
increased operating loss in the Affinity Events segment was due to the change
in timing of certain events and tours, the reduction in scope of certain events
and tours, and a decline in sponsor revenue associated with the Hoop-It-Up
tour, net of a reduction in the operating expenses of this segment, through
internal operating efficiency initiatives and greater focus on cost control.
Unallocated general and administrative costs slightly decreased to $527,000 in
the three months ended December 31, 2001 from $541,000 in the same period of
the prior year.

Equity in earnings (losses) of affiliated companies, totaling $(99,000) and
$(771,000) for the three months ended December 31, 2001 and 2000, respectively,
included the Companys proportionate share of the earnings or losses of Gray,
Rawlings, iHigh and certain other equity investments. The change in the
accounting method for goodwill and other intangible assets had a favorable
impact on the current year results by approximately $495,000.

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The net appreciation (depreciation) in the value of derivatives, consisting of
warrants to purchase common stock of affiliated companies and interest rate
swap agreements, was $(1,348,000) and $6,050,000 for the three months ended
December 31, 2001 and 2000, respectively, resulting from the change in the
value of interest rate swap agreements caused by changes in prospective market
interest rates, and changes in the aggregate value of the warrants.

Interest and dividend income of $256,000 for the three months ended December
31, 2000 was primarily derived from dividends on the Companys investment in
Gray series A and series B preferred stock, all of which was sold prior to the
three months ended December 31, 2001. Shares of Gray series A preferred stock
were redeemed by Gray in December 2000 resulting in a gain of $2,160,000. The
Company incurred a $6,180,000 loss on an adjustment in the valuation of its
investment in Quokka Sports, Inc. in the three months ended December 31, 2000.

Interest expense decreased to $2,467,000 for the three months ended December
31, 2001 from $3,175,000 for the same period in the prior year, as a result of
a reduction in long-term debt and declines in variable interest rates on which
a significant amount of the debt is subject.

Debt issue cost amortization of $620,000 and $440,000 for the three months
ended December 31, 2001 and 2000, respectively, resulted from the amortization
of costs paid in connection with obtaining bank financing, as well as
amortization of the value of shares of the Companys common stock issued to
the Companys chairman who, as previously noted, has personally guaranteed a
significant amount of the Companys debt under its bank credit agreement. The
value of the shares issued on an annual basis is amortized over one year.
Unamortized debt issue costs as of December 31, 2001 of $424,000 are being
amortized over the remaining term of the Companys bank credit agreement, which
matures February 22, 2002.

Other income for the three months ended December 31, 2001 and 2000 consisted
primarily of income on an option agreement with Gray whereby Gray had the right
to acquire the Companys investment in Tarzian for $10,000,000 plus related
costs. Gray exercised its option in December 2001.

The principal differences between the federal statutory tax rate of 34% and the
effective tax rates are nondeductible amortization of acquisition intangible
assets and state income taxes. As of December 31, 2001 the Company has a net
deferred tax asset of $16,969,000, primarily due to net operating loss
carryforwards for federal tax purposes that expire beginning in 2018. The
Company believes it will generate adequate taxable income from operations
and/or the sale or other disposition of appreciated investment assets in an
amount sufficient to realize the deferred tax asset.

Results of Operations  Six Months Ended December 31, 2001 Compared To Six
Months Ended December 31, 2000

Total revenues associated with continuing operations for the six months ended
December 31, 2001 were $57,186,000 compared to $59,888,000 for the same period
in 2000. For the six months ended December 31, 2001 and 2000, the total
revenue derived from the Collegiate Marketing and Production Services segment
was $40,112,000 and $42,600,000, respectively; total revenue derived from the
Affinity Events segment was $8,256,000 and $12,223,000, respectively; and total
revenue derived from the Affinity Management Services segment was $8,808,000
and $5,054,000, respectively. Revenues derived from the Collegiate Marketing
and Production Services segment declined from the prior year due to a reduction
in advertising and sponsorship revenues, discussed above in the section
Results of Operations  Three Months Ended December 31, 2001 Compared To Three
Months Ended December 31, 2000. Revenues derived from the Affinity Events
segment declined from the prior year due to the change in timing of certain
events and tours, the reduction in the scope of certain events and tours, and a
decline in sponsor revenue associated with the Hoop-It-Up tour. Revenues
derived from the Companys

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Affinity Management Services segment increased from the prior year primarily
due to the addition of a new contract with the National Thoroughbred Racing
Association that generated total revenues of $3,077,000 in the six months ended
December 31, 2001.

Operating costs and expenses were $59,991,000 for the six months ended December
31, 2001 compared to $61,655,000 for the same period in 2000. Direct operating
costs for services rendered increased to $42,378,000 for the six month period
ended December 31, 2001 from $41,612,000 for the same period in the prior year
due primarily to an increase in contractually determined guaranteed rights fees
charged by the NCAA and other collegiate institutions. Selling, general and
administrative expenses decreased to $16,992,000 for the six month period ended
December 31, 2001 from $17,885,000 for the same period in the prior year
primarily due to reductions in employee compensation costs and travel expenses,
most significantly in the Affinity Events segment. The change in accounting
method for goodwill and other intangible assets resulted in the reduction of
$1,536,000 in the amount of acquisition intangible amortization.

For the six months ended December 31, 2001 and 2000, the operating income from
the Collegiate Marketing and Production Services segment was $646,000 and
$3,336,000, respectively; the operating loss from the Affinity Events segment
was $(2,367,000) and $(2,541,000), respectively; and the operating income from
the Affinity Management Services segment was $678,000 and $636,000,
respectively. The decline in the operating income in the Collegiate Marketing
and Production Services segment was due primarily to the decrease in total
revenue and increase in guaranteed rights fees expense discussed above. The
decline in the operating loss in the Affinity Events segment was due to a
reduction in the operating expenses of this segment, through internal operating
efficiency initiatives and greater focus on cost control, net of the impact of
the change in timing of certain events and tours, the reduction in scope of
certain events and tours, and a decline in sponsor revenue associated with the
Hoop-It-Up tour. Unallocated general and administrative costs increased to
$1,151,000 in the six months ended December 31, 2001 from $1,052,000 in the
same period of the prior year due primarily to an increase in compensation
costs, travel expenses and corporate governance expenses.

Equity in earnings (losses) of affiliated companies, totaling $(1,041,000) and
$(1,754,000) for the six months ended December 31, 2001 and 2000, respectively,
included the Companys proportionate share of the earnings or losses of Gray,
Rawlings, iHigh and certain other equity investments. The change in the
accounting method for goodwill and other intangible assets had a favorable
impact on the current year results by approximately $988,000.

The net appreciation (depreciation) in the value of derivatives, consisting of
warrants to purchase common stock of affiliated companies and interest rate
swap agreements, was $(3,493,000) and $5,928,000 for the six months ended
December 31, 2001 and 2000, respectively, resulting from the change in the
value of interest rate swap agreements caused by changes in prospective market
interest rates, and changes in the aggregate value of the warrants.

Interest and dividend income of $139,000 and $502,000 for the six months ended
December 31, 2001 and 2000, respectively, was primarily derived from dividends
on the Companys investment in Gray series A and series B preferred stock, all
of which was sold by September 2001. Shares of Gray series A and series B
preferred stock were sold in September 2001 resulting in a gain of $3,064,000.
Shares of Gray series A preferred stock were redeemed by Gray in December 2000
resulting in a gain of $2,160,000. The Company incurred a $6,180,000 loss on
an adjustment in the valuation of its investment in Quokka Sports, Inc. in the
six months ended December 31, 2000.

Interest expense decreased to $5,192,000 for the six months ended December 31,
2001 from $6,238,000 for the same period in the prior year, as a result of a
reduction in long-term debt and declines in variable interest rates on which a
significant amount of the debt is subject.

Debt issue cost amortization of $1,467,000 and $1,253,000 for the six months
ended December 31, 2001 and 2000, respectively, resulted from the amortization
of costs paid in connection with

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obtaining bank financing, as well as amortization of the value of shares of the
Companys common stock issued to the Companys chairman who, as previously
noted, has personally guaranteed a significant amount of the Companys debt
under its bank credit agreement. In addition, amortization expense for the six
months ended December 31, 2001 and 2000 included $235,000 and $395,000,
respectively, for the reduction of previously unamortized debt issue costs as a
result of amending certain terms of the bank credit agreement.

Other income for the six months ended December 31, 2001 and 2000 consisted
primarily of income on an option agreement with Gray whereby Gray had the right
to acquire the Companys investment in Tarzian for $10,000,000 plus related
costs. Gray exercised its option in December 2001.

The principal differences between the federal statutory tax rate of 34% and the
effective tax rates are nondeductible amortization of acquisition intangible
assets and state income taxes.

The Company recognized a cumulative effect of accounting change adjustment of
$1,120,000, net of deferred taxes of $687,000, in the six months ended December
31, 2001. Refer to Changes in Accounting Methods below and Note 2 to the
Condensed Consolidated Financial Statements.

Interest Rate and Market Risk

The Company is exposed to changes in interest rates due to the Companys
financing of its acquisitions, investments and operations. Interest rate risk
is present with both fixed and floating rate debt. The Company uses interest
rate swap agreements (as described in Note 6 to the Condensed Consolidated
Financial Statements) to manage its debt profile.

Interest rate swap agreements generally involve exchanges of underlying face
(notional) amounts of designated hedges. The Company continually evaluates the
credit quality of counterparties to interest rate swap agreements and does not
believe there is a significant risk of nonperformance by any of the
counterparties to the agreements.

Based on the Companys debt profile at December 31, 2001 and 2000, a 1%
increase in market interest rates would increase interest expense and increase
the loss before income taxes by $137,000 and $289,000 for the three months and
six months ended December 31, 2001, respectively, and by $179,000 and $352,000
for the three months and six months ended December 31, 2000, respectively.
These amounts were determined by calculating the effect of the hypothetical
interest rate on the Companys floating rate debt, after giving effect to the
Companys interest rate swap agreements. These amounts do not include the
effects of certain potential results of increased interest rates, such as a
reduced level of overall economic activity or other actions management may take
to mitigate the risk. Furthermore, this sensitivity analysis does not assume
changes in the Companys financial structure that could occur if interest rates
were higher.

The Company holds investments in certain common stocks and warrants to purchase
common stocks, and previously held investments in Gray preferred stock. The
Company is exposed to changes in market values of these investments, some of
which are publicly traded common stocks. In each case where there exists a
quoted market price for a publicly-traded security in which the Company holds
investments, the investment is accounted for under the equity method, whereby
changes in the quoted market price of the security do not impact the carrying
value of the investment. However, fluctuations in market prices of investments
could ultimately affect the amounts the Company might realize upon a disposal
of some or all of its investments. Based on managements estimates of the
aggregate fair value of the Companys investments in affiliated companies (as
described in Note 5 to the Condensed Consolidated Financial Statements), a 10%
change in the aggregate market value of such investments and related warrants
would increase or decrease the aggregate market value by approximately $5.4
million as of December 31, 2001 and $8.7 million as of June 30, 2001.

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Changes in Accounting Methods

Effective July 1, 2001, the Company adopted Financial Accounting Standards
Board Statement No. 142, Accounting for Goodwill and Other Intangible Assets,
(FASB Statement No. 142) which changes the Companys accounting for the
goodwill and certain other intangible assets acquired in the Host-USA
Acquisition, and also affects the Companys accounting for its equity in
earnings (losses) of affiliated companies. See Note 2 to the Condensed
Consolidated Financial Statements for a more complete description of the
provisions and effects of FASB Statement No. 142.

Effective July 1, 2000, the Company adopted the Financial Accounting Standards
Boards Statement No. 133, Accounting for Derivative Investments and Hedging
Activities(FASB Statement No. 133). FASB Statement No. 133 requires the
Company to recognize all derivatives, consisting of warrants to purchase common
stock of affiliated companies and interest rate swap agreements, on the balance
sheet at fair value. See Note 2 to the Condensed Consolidated Financial
Statements for a more complete description of the provisions and effects of
FASB Statement No. 133.

Forward-Looking Statements

This Quarterly Report on Form 10-Q contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995. When used
in this report, the words believes, expects, anticipates, estimates and
similar words and expressions are generally intended to identify
forward-looking statements. Statements that describe the Companys future
strategic plans, goals or objectives are also forward-looking statements.
Readers of this Report are cautioned that any forward-looking statements,
including those regarding the intent, belief or current expectations of the
Company or management, are not guarantees of future performance, results or
events, and involve risks and uncertainties. The forward-looking statements
included in this report are made only as of the date hereof. The Company
undertakes no obligation to update such forward-looking statements to reflect
subsequent events or circumstances. Actual results and events may differ
materially from those in the forward-looking statements as a result of various
factors including, but not limited to the following: (i) the Companys and
Grays leverage may adversely affect their ability to obtain financing, thereby
impairing their ability to withstand economic downturns or competitive
pressures; (iii) Grays business depends, in part, on sales of advertising time
and space and on its relationships with, and success of, its national network
affiliates; (iv) significant segments of the Companys business are seasonal;
(v) adverse events affecting baseball, such as negative publicity or strikes,
may adversely affect Rawlings business; (vi) the Companys and Rawlings
businesses depend on short term contracts and the inability to renew or extend
these contracts could adversely affect their businesses; (vii) the Company may
lose money on some of its contracts, because it guarantees certain payments
thereunder; and (vii) war or acts of terrorism or a continued domestic downturn
or recession could materially adversely impact corporate discretionary
spending, such as sponsorship and advertising sold by the Company and Gray.

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PART II. OTHER INFORMATION




Item 1. Legal Proceedings

On January 8, 2002, the Company filed a lawsuit in the State Court of Fulton
County, Georgia, against Ernst & Young LLP, claiming negligent
misrepresentation. The Company claims that it placed significant reliance on
Ernst & Youngs audit reports on the audited financial statements of Universal
Sports America, Inc. issued prior to the Companys acquisition of Universal in
December 1999, and that those financial statements contained material errors.




Item 4. Submission of Matters to a Vote of Security Holders

An annual meeting of the Companys shareholders was held in Atlanta, Georgia on
November 7, 2001. All of the proposals considered by shareholders were
approved, as follows:



|(1) |  | Proposal to elect J. Mack Robinson, Gerald N. Agranoff, James W. Busby,
W. James Host, Hilton H. Howell, Jr., Monte C. Johnson and Robert S.
Prather, Jr. as directors:
|--- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------

|          |  |  |            | 
|--------- |  |  | ---------- | 
|For:      |  |  | 27,675,399 | 
|Withhold: |  |  | 212,835    | 



|(2) |  | Proposal to confirm the appointment of PricewaterhouseCoopers LLP as the
independent auditors:
|--- |  | ----------------------------------------------------------------------------------------------

|         |  |  |            | 
|-------- |  |  | ---------- | 
|For:     |  |  | 27,772,532 | 
|Against: |  |  | 26,700     | 
|Abstain: |  |  | 89,002     | 




Item 6. Exhibits and Reports on Form 8-K



|(a) |  | Exhibits
|--- |  | --------

|     |  |                                                                                   
|---- |  | ----------------------------------------------------------------------------------
|10.1 |  | Second Amendment to Amended and Restated Credit Agreement, dated December 14, 2001
|10.2 |  | Third Amendment to Amended and Restated Credit Agreement, dated February 8, 2002  



|(b) |  | Reports on Form 8-K
|--- |  | -------------------

None




SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

|                        |  |                                                                                                             
|----------------------- |  | ------------------------------------------------------------------------------------------------------------
|                        |  | BULL RUN CORPORATION                                                                                        
|                       
|Date: February 14, 2002 |  | By: /s/ FREDERICK J. ERICKSONFrederick J. Erickson
Vice President-Finance, Treasurer
and Assistant Secretary

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