UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


Washington, D. C. 20549





FORM 10-K





x
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the fiscal year ended December 31, 2010





o
TRANSITION REPORT UNDER SECTION 13 OR 15 (d) OF THE EXCHANGE ACT OF 1934





For the transition period from _____ to __________





Commission file number 000-53155








VLOV, INC.


(Exact name of registrant as specified in its charter)





Nevada

20-8658254(State or other jurisdiction of incorporation or organization)

(IRS Employer Identification No.)





11/F., 157 Taidong Road,


Xiamen Guanyin Shan International Commercial Operation Centre, A3-2, Siming District


Xiamen, Fujian Province


People’s Republic of China




(Address of Principal Executive Offices)





(86592) 2345999




(Issuer Telephone Number)





N/A




(Former name or former address, if changed since last report)








Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes oNo x


Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes oNo x





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes xNo o





Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained herein, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. o










Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.





Large accelerated filer  o
Accelerated filer  oNon-accelerated filer  o
Smaller reporting company  x





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   Yes oNo x





As of June 30, 2010, the aggregate market value of the registrant's common stock, $0.00001 par value, held by non-affiliates was approximately $34,081,893 based on the closing price of $4.28 as reported on the Over-the Counter Bulletin Board on such date.





The company had a total of 18,556,169 shares of common stock outstanding as of March 14, 2011.











TABLE OF CONTENTS


TO ANNUAL REPORT ON FORM 10-K


FOR YEAR ENDED DECEMBER 31, 2010





PagePART IItem 1.
Business

1Item 1A.
Risk Factors

17Item 1B.
Unresolved Staff CommentsItem 2.
Properties

29Item 3.
Legal Proceedings

30PART IIItem 5.
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

30Item 6.
Selected Financial Data

31Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operation

31Item 7A.
Quantitative and Qualitative Disclosures About Market Risk

38Item 8.
Financial Statements and Supplementary Data

F-1Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

39Item 9A (T).
Controls and Procedures

39Item 9B.
Other Information

40PART IIIItem 10.
Directors, Executive Officers and Corporate Governance

40Item 11.
Executive Compensation

44Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

47Item 13.
Certain Relationships and Related Transactions, and Director Independence

48Item 14.
Principal Accounting Fees and Services

50PART IVItem 15.
Exhibits, Financial Statement Schedules

51Signatures


54





i





Forward Looking Statements





This Form 10-K and other reports filed by the Registrant from time to time with the Securities and Exchange Commission (collectively the “Filings”) contain or may contain forward looking statements and information that are based upon beliefs of, and information currently available to, the Registrant’s management as well as estimates and assumptions made by the Registrant’s management. When used in the filings the words “anticipate”, “believe”, “estimate”, “expect”, “future”, “intend”, “plan” or the negative of these terms and similar expressions as they relate to the Registrant or the Registrant’s management identify forward looking statements. Such statements reflect the current view of the Registrant with respect to future events and are subject to risks, uncertainties, assumptions and other factors (including the risks contained in the section of this report entitled “Risk Factors”) relating to the Registrant’s industry, the Registrant’s operations and results of operations and any businesses that may be acquired by the Registrant. Should one or more of these risks or uncertainties materialize, or should the underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended or planned.





Although the Registrant believes that the expectations reflected in the forward looking statements are reasonable, the Registrant cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, the Registrant does not intend to update any of the forward-looking statements to conform these statements to actual results. The following discussion should be read in conjunction with the Registrant’s financial statements and the related notes thereto included in this report.





In this Form 10-K, references to “we,” “our,” “us,” “VLOV” or the “Company” refer collectively to VLOV, Inc. and its subsidiaries and affiliated companies.





PART I





ITEM 1.  BUSINESS





Overview





We are an apparel producer in the People’s Republic of China (“PRC” or “China”) that currently designs, develops, manufactures and distributes men’s apparel and related products targeted at 18-45 years old Chinese men under the “V·LOV” brand. We currently carry three product lines represented by different label colors: (1) the purple label for business; (2) the black label for business casual; and (3) the white label for casual.


We design and develop our products from our headquarters in Xiamen in southeastern Fujian Province. Presently, we employ six (6) designers.  Our designers typically have a degree in fashion as well as other industry experience, and are responsible for creating all of our apparels.  After identifying our top sales products from the prior seasons, we review global fashion trends especially in Europe and Asia.  Then we decide on the overall theme, colors and materials to be used for our products.  Our designers then create sketches via Computer Aided Design (CAD) drawings.  Our technicians then prepare samples according to the designs.  After creating samples, these are inspected, amended, reviewed and/or approved by our head designer and chief executive officer (“CEO”) and Chairman, Mr. Qingqing Wu.  Clothing samples are then made from these designs and shown to our distributors.  Our distributors then order product from these samples.





We market and distribute our products through independent distributors, each of whom is granted rights to market and sell our products in a defined market or territory through a distribution agreement. We maintain and exercise control over brand advertising and marketing activities from our headquarters in Yinglin, where we set the tone for integrity, consistency and direction of our brand image throughout China.  We also have marketing staff travelling around the country to help us enforce our visions and provide support and guidelines for our distributors.  We presently outsource 100% of our manufacturing to independent third-party manufacturers as a part of our overall sourcing strategy.





Before 2011, all of our business operations were carried out by our variable interest entity (“VIE”), Jinjiang Yinglin Jinduren Fashion Limited (“Yinglin Jinduren”), which we control through contractual arrangements between Yinglin Jinduren and Dong Rong Capital Investment Limited (“HK Dong Rong”), which is wholly-owned by Peng Xiang Peng Fei Investments, Limited (“PXPF”), our wholly-owned subsidiary. Other than our interests in the contractual arrangements, neither we nor PXPF and HK Dong Rong own any equity interests in Yinglin Jinduren, which equity interests are owned by Mr. Wu and his brother, who served on our board of directors until June 1, 2010. In 2011, we began to transfer all of our business operations to Dong Rong (China) Co., Ltd. (“China Dong Rong”), which is wholly-owned by HK Dong Rong. All of our design, marketing, sales and purchasing activities are currently carried out by China Dong Rong.




1




History and Corporate Structure





We were incorporated in Nevada on October 30, 2006, originally under the name “Sino Charter, Inc.”, with a principal business objective to provide internet-based flight charter booking for East Asia.  Prior to share exchange transaction with PXPF described below, we were a public reporting “shell company,” as defined in Rule 12b-2 of the Exchange Act.





On August 1, 2008, MMH Group, LLC (“MMH”) entered into a stock purchase agreement with Bradley Miller, who served as our sole director and officer since our incorporation date, to acquire from him 100,000 shares of our common stock (taking into account the reverse stock split described below).  The transaction closed on August 4, 2008, and concurrently with the closing, MMH sold 24,000 of the shares to Ancora Greater China Fund, L.P. (“Ancora”), and 56,000 of the shares to Pope Investments II, LLC (“Pope”), leaving MMH with 20,000 shares. MMH is owned by Matthew Hayden, who was our former sole director and officer prior to the share exchange transaction with PXPF described below.





On January 12, 2009, we effected a 1-for-100 reverse split of our common stock (the “Reverse Split”) by filing a Certificate of Amendment to Articles of Incorporation with the Nevada Secretary of State.





On February 12, 2009, we entered into a securities purchase agreement with MMH, Ancora and Pope, pursuant to which we sold 102,800 shares of our common stock to MMH, 123,360 shares to Ancora and 287,840 shares to Pope. On February 13, 2009, we sold an additional 814,500 shares of our common stock to four purchasers.





On February 13, 2009 (the “Closing Date”), we entered into a share exchange agreement (the “Exchange Agreement”) with PXPF and its shareholders who, immediately prior to the closing of the transactions contemplated by the Exchange Agreement (the “Exchange Transaction”), collectively held 100% of PXPF’s issued and outstanding share capital (the “BVI Shareholders”). On the Closing Date, we issued 14,560,000 shares of common stock to the BVI Shareholders in exchange for all of their equity interests in PXPF.  The BVI Shareholders became our controlling shareholders, PXPF became our wholly-owned subsidiary, and we acquired the business and operations of PXPF. Immediately prior to the Exchange Transaction, we had 1,454,421 shares of common stock outstanding, including 122,800 shares held by MMH, as well as 147,360 shares held by Ancora and 343,840 shares held by Pope. Immediately after the Exchange Transaction, we had 16,014,421 shares of common stock outstanding. In connection with the Exchange Transaction, we changed our name from “Sino Charter, Inc.” to “VLOV, Inc.” on March 4, 2009, to better reflect our business operations.





The Exchange Transaction was accounted for as a reverse merger (recapitalization) with PXPF deemed to be the accounting acquirer, and us as the legal acquirer.  Accordingly, the financial information presented in our financial statements is the historical financial information of PXPF, as adjusted to give effect to the change in the share capital as a result of the reverse merger (recapitalization). The basis of the assets, liabilities and retained earnings of PXPF, the accounting acquirer, have been carried over in the recapitalization.





In November 2009, we sold and issued an aggregate of 2,796,721 shares of our series A convertible preferred stock, par value $0.00001 per share to 57 accredited investors at $2.86 per share for an aggregate purchase price of approximately $8.00 million, and issued to them warrants (the “Warrants”) to purchase up to 1,398,360 shares of common stock, par value $0.00001 per share, for no additional consideration. The transaction was pursuant to a securities purchase agreement that we entered into with these selling security holders. There were two closings, the first on October 27, 2009, for gross proceeds of approximately $4.14 million, and the second on November 17, 2009, for gross proceeds of approximately $3.86 million.





On December 1, 2009, we entered into a securities purchase agreement with 17 accredited investors pursuant to which we agreed to issue and sell up to 699,301 shares of our common stock to accredited investors at $2.86 per share for an aggregate purchase price of up to $2,000,000.86, and to issue Warrants to purchase up to 349,651 shares of our common stock for no additional consideration. At the closing on December 1, 2009, we issued to the investors 653,534 shares of common stock and warrants to purchase up to 326,767 shares of common stock for gross proceeds of approximately $1.87 million.





We are required to register the shares of common stock issued or underlying the securities issued in connection with the foregoing financings pursuant to an effective registration statement by May 16, 2010. The registration statement was filed on December 17, 2009 and was declared effective on March 30, 2011.  As such, we have accrued $987,000 as of December 31, 2010, for estimated liquidated damages that we expect to be required to pay to the investors in the financings. We plan to pay the penalty as soon as practically possible.





2





Peng Xiang Peng Fei Investments, Limited





PXPF was incorporated in the British Virgin Islands on April 30, 2008. PXPF was formed by the owners of Yinglin Jinduren as a special purpose vehicle for raising capital outside of the PRC.  Other than holding 100% of the equity interests in HK Dong Rong, PXPF has no operations of its own.





Dong Rong Capital Investment Limited





HK Dong Rong was incorporated on January 5, 2005 originally under the name Korea Jinduren (International) Dress Limited (“Korea Jinduren”). The company was set up by the owners of Yinglin Jinduren as a special purpose vehicle for raising capital outside of the PRC, and changed its name to HK Dong Rong on April 27, 2009. HK Dong Rong is wholly-owned by PXPF. Other than activities arising from its contractual arrangements with Yinglin Jinduren and holding 100% of the equity interests in China Dong Rong, HK Dong Rong has no other operations of its own.





On June 11, 2008, HK Dong Rong entered into a bridge loan and financing agreement (“Bridge Loan Agreement”) with Pope, Ancora (with Pope, collectively the “Bridge Loan Investors”) and MMH. Under the Bridge Loan Agreement, MMH and the Bridge Loan Investors agreed to provide a U.S. public shell company suitable for the Exchange Transaction, and the Bridge Loan Investors also agreed to loan Korea Jinduren the sum of $550,000 (the “Bridge Loan”) for payment of professional fees and expenses incurred in connection with the Exchange Transaction. The Bridge Loan Investors and MMH would collectively receive shares of common stock equal to 4% of our post-Exchange Transaction total outstanding and issued common stock.  Additionally, the Bridge Loan Investors would be repaid the Bridge Loan and collectively receive shares of our common stock equal to 1% of our post-Exchange Transaction total issued and outstanding common stock (the “Bridge Loan Shares”) on or after October 1, 2009 and only upon the completion of a financing. 174,500 shares of common stock were issued at the closing of the Exchange Transaction as the Bridge Loan Shares. Both the Bridge Loan and the Bridge Loan Shares were placed in a third-party escrow account, and payments were made from such account as fees and expenses were incurred, and the Bridge Loan Shares held in escrow until their release to the Bridge Loan Investors was required.  On October 28, 2009, the entire amount of the Bridge Loan paid out for fees and expenses was repaid, and the balance of the Bridge Loan remaining in escrow, if any, returned to the Bridge Loan Investors.  The Bridge Loan Shares were released to the Bridge Loan Investors on December 28, 2009 and on March 15, 2010.





Dong Rong (China) Co., Ltd.





On November 19, 2009, China Dong Rong was established as the wholly-owned subsidiary of HK Dong Rong, with registered capital of $8 million, all of which has been funded as of the date of this report. China Dong Rong is deemed to be a wholly foreign owned enterprise, or WFOE, under applicable PRC law. Under applicable PRC regulations, China Dong Rong is required to set aside at least 10% of its annual after-tax net profit, if any, to fund government-mandated statutory reserves until the balance of such reserves reaches 50% of its registered capital, or $4 million (based on its registered capital of $8 million). The funds in the statutory reserves can only be used for certain purposes, such as to increase its registered capital or to eliminate its future losses as determined under PRC generally acceptable accounting principles.





Since January 1, 2011, we have been in the process of transferring our business operations to China Dong Rong in order to provide us with greater control over our operating assets that are or were previously controlled through our contractual arrangements with Yinglin Jinduren and its owners. See “Transfer of Business Operations to China Dong Rong” below. All of our design, marketing, sales and purchasing activities are presently carried out by China Dong Rong.





Jinjiang Yinglin Jinduren Fashion Limited





Yinglin Jinduren was organized in the PRC on January 19, 2002, and is owned by our CEO, Mr Wu and his brother Zhifan Wu (collectively the “Owners”).  Prior to January 1, 2011, all of our business operations were carried out by Yinglin Jinduren, to which neither we, PXPF nor HK Dong Rong own any equity interests.  Instead, we control Yinglin Jinduren through contractual arrangements that HK Dong Rong entered into with Yinglin Jinduren and its owners. Through such contractual arrangements, we have substantially the same control of and rights to Yinglin Jinduren that we would have had through direct acquisition of its equity interests. Through these contractual arrangements, we provide consulting and other general business operation services to Yinglin Jinduren, and also have the ability to substantially influence its daily operations and financial affairs, since we are able to appoint its senior executives and approve all matters requiring approval of the equity owners. As a result of these contractual arrangements, we are able to control Yinglin Jinduren and to receive, through a service fee earned by HK Dong Rong, all of the net income of Yinglin Jinduren, although we have generally allowed such amounts to be retained by Yinglin Jinduren to support its operations.  Our contractual agreements are silent as to the sharing of losses in the event that Yinglin Jinduren incurs losses in any period.  As a result, in the event Yinglin Jinduren incurs losses, we would expect to absorb such losses through our inability to collect the accumulated net income due to us.




3




Since January 1, 2011, we have been in the process of transferring our business operations from Yinglin Jinduren to China Dong Rong. See “Transfer of Business Operations to China Dong Rong” below. As of the date of this report, Yinglin Jinduren has no operations as all of our design, marketing, sales and purchasing activities are being carried out by China Dong Rong.





Contractual Arrangements with Yinglin Jinduren and its Owners





Our relationships with Yinglin Jinduren and the Owners, Qingqing Wu and his brother Zhifan Wu, are governed by a series of contractual arrangements, as we (including our subsidiaries) do not own any equity interests in Yinglin Jinduren. In the opinion of Allbright Law Offices, our PRC counsel, rendered in connection with the Exchange Transaction: (a) each of PXPF, HK Dong Rong and Yinglin Jinduren are duly established and validly existing under the laws of its place of establishment, and has the requisite corporate power to conduct its business; (b) the contractual arrangements constitute valid and binding obligations of the parties of such agreements; (c) each of the contractual arrangements and the rights and obligations of the parties thereto are enforceable and valid in accordance with the laws of the PRC; (d) no approval from or filing with any PRC governmental body is required in connection with the entry and performance of the contractual arrangements; and (c) under Chinese laws, each of HK Dong Rong and Yinglin Jinduren is an independent legal entity and neither of them is exposed to liabilities incurred by the other party.  The foregoing opinion, which also describes the corporate history of each of PXPF, HK Dong Rong and Yinglin Jinduren immediately prior to the Exchange Transaction, is based on documents provided by PXPF and search result from the PRC Companies Registry, the genuineness, completeness, accuracy and validity of which are assumed by Allbright Law Offices, and is limited to interpretation of all such documents based on PRC laws and regulations which Allbright Law Offices believed were applicable at the time the opinion was rendered.





On December 28, 2005, HK Dong Rong entered into the following contractual arrangements with Yinglin Jinduren and the Owners:





Consulting Services Agreement.   Pursuant to the exclusive consulting services agreement between HK Dong Rong and Yinglin Jinduren, HK Dong Rong has the exclusive right to provide to Yinglin Jinduren general consulting services relating to the management and operations of Yinglin Jinduren’s apparel business (the “Services”).  Additionally, HK Dong Rong owns any intellectual property rights developed through the Services provided to Yinglin Jinduren.  During the term of this agreement, Yinglin Jinduren’s operational incomes are deposited into a bank account designated by HK Dong Rong. Yinglin Jinduren is obligated to pay a quarterly consulting service fee in Renminbi (“RMB”) to HK Dong Rong that is equal to all of Yinglin Jinduren’s net income for such quarter, based on a financial report certified by Yinglin Jinduren’s chief financial officer and delivered to HK Dong Rong within 45 days after the end of such quarter.  In addition to such quarterly reports, Yinglin Jinduren is also obligated to report its monthly financial results and business conditions to HK Dong Rong, as well as provide its annual audited accounts within 90 days of the fiscal year end. Yinglin Jinduren is also obligated to maintain accurate books and records of its business activities and transactions, and to make all such information available to HK Dong Rong.  In the event of a breach by Yinglin Jinduren of the foregoing or other obligations under this agreement, HK Dong Rong is entitled to all remedies under PRC law, including recovery of direct and indirect losses as well as legal fees.  The consulting services agreement is in effect unless and until terminated by written notice of either party in the event that: (a) the other party causes a material breach of this agreement, provided that if the breach does not relate to a financial obligation of the breaching party, that party may attempt to remedy the breach within 14 days following the receipt of the written notice; (b) the other party becomes bankrupt, insolvent, is the subject of proceedings or arrangements for liquidation or dissolution, ceases to carry on business, or becomes unable to pay its debts as they become due; (c) HK Dong Rong terminates its operations; (d) Yinglin Jinduren’s business license or any other license or approval for its business operations is terminated, cancelled or revoked; or (e) circumstances arise which would materially and adversely affect the performance or the objectives of the consulting services agreement.  Additionally, HK Dong Rong may terminate the consulting services agreement without cause.  Any dispute arising from this agreement that the parties cannot resolve must be submitted for arbitration before the China International Economic and Trade Arbitration Commission.





Because all of our business operations are conducted by Yinglin Jinduren, we have generally allowed Yinglin Jinduren to retain its net income in the PRC in order to support its operations. Additionally, Yinglin Jinduren was allowed to declare dividends, which dividends were declared and paid to Yinglin Jinduren’s owners prior to the Exchange Transaction.  Thus, immediately prior to the Exchange Transaction, Yinglin Jinduren declared and paid the equivalent of $5,131,000 in RMB as dividends to Mr. Wu and his brother.  However, Yinglin Jinduren has not declared or paid any dividend since the Exchange Transaction and will not do so in the future.




4




Additionally, under applicable PRC regulations, Yinglin Jinduren is required to set aside at least 10% of its annual after-tax net profit, if any, to fund government-mandated statutory reserves until the balance of such reserves reaches 50% of its registered capital, or RMB 5,000,000 (based on its registered capital of RMB 10,000,000).  The funds in the statutory reserves can only be used for certain purposes, such as to increase its registered capital or to eliminate its future losses as determined under PRC generally acceptable accounting principles.  At December 31, 2010 and 2009, Yinglin Jinduren’s statutory reserves were fully funded, and its total accumulated net income distributable to HK Dong Rong on such dates were $21.2 million and $6.2 million, respectively, which amounts are reflected as retained earnings on our consolidated balance sheets as of these dates included elsewhere in this report.





Operating Agreement.  Pursuant to the operating agreement among HK Dong Rong, Yinglin Jinduren and the owners of Yinglin Jinduren who collectively hold 100% of the outstanding equity interests of Yinglin Jinduren, HK Dong Rong provides guidance and instructions on Yinglin Jinduren’s daily operations, financial management and employment issues.  The owners of Yinglin Jinduren must designate the candidates recommended by HK Dong Rong as their representatives on Yinglin Jinduren’s board of directors.  HK Dong Rong has the right to appoint senior executives of Yinglin Jinduren.  In addition, HK Dong Rong has the right, but not the obligation, to guarantee the performance of Yinglin Jinduren under any agreements or arrangements relating to Yinglin Jinduren’s business arrangements with any third party.  Yinglin Jinduren, in return, agrees to pledge its accounts receivable and all of its assets to HK Dong Rong.  Moreover, Yinglin Jinduren agrees that without the prior consent of HK Dong Rong, Yinglin Jinduren will not engage in any transactions that could materially affect the assets, liabilities, rights or operations of Yinglin Jinduren, including, without limitation, incurrence or assumption of any indebtedness, sale or purchase of any assets or rights, incurrence of any encumbrance on any of its assets or intellectual property rights in favor of a third party or transfer of any agreements relating to its business operation to any third party.  The term of this agreement is the maximum period of time permitted by law unless sooner terminated by any other agreements reached by all parties or upon a 30-day written notice from HK Dong Rong.  The term may be extended only upon HK Dong Rong’s written confirmation prior to the expiration of the agreement, with the extended term to be mutually agreed upon by the parties. We have been advised by our PRC counsel that there is no current PRC regulation mandating the maximum length of term permissible for such agreement.





Equity Pledge Agreement. Under the equity pledge agreement between the owners of Yinglin Jinduren and HK Dong Rong, the stockholders of Yinglin Jinduren pledged all of their equity interests in Yinglin Jinduren to HK Dong Rong to guarantee Yinglin Jinduren’s performance of its obligations under the consulting services agreement. If Yinglin Jinduren or its owners breach their respective contractual obligations, HK Dong Rong, as pledgee, will be entitled to certain rights, including, but not limited to, the right to vote with, control and sell the pledged equity interests. The owners of Yinglin Jinduren also agreed, that upon occurrence of any event of default, HK Dong Rong shall be granted an exclusive, irrevocable power of attorney to take actions in the place and instead of the owners to carry out the security provisions of the equity pledge agreement, and take any action and execute any instrument as required by HK Dong Rong to accomplish the purposes of the equity pledge agreement. The owners of Yinglin Jinduren agreed not to dispose of the pledged equity interests or take any actions that would prejudice HK Dong Rong’s interest. The equity pledge agreement will expire two years from the fulfillment of Yinglin Jinduren’s obligations under the consulting services agreement. HK Dong Rong’s security interests over the pledged equity interests have not been registered with the local Administration for Industry and Commerce, as it is unclear whether registration is required under China’s Property Rights Law that became effective on October 1, 2007. See “Risk Factors – Risks Related to Our Corporate Structure –If the Chinese government determines that the contractual arrangements through which we control Yinglin Jinduren do not comply with applicable regulations, our business could be adversely affected. If the PRC regulatory bodies determine that such agreements do not comply with PRC regulatory restrictions on foreign investment, we could be subject to severe penalties. In addition, changes in such Chinese laws and regulations may materially and adversely affect our business.”





Option Agreement.   Under the option agreement between the owners of Yinglin Jinduren and HK Dong Rong, the owners irrevocably granted HK Dong Rong or its designee an exclusive option to purchase, to the extent permitted under Chinese law, all or part of the equity interests in Yinglin Jinduren for the cost of the owners’ initial contributions to Yinglin Jinduren’s registered capital or the minimum amount of consideration permitted by applicable Chinese law.  HK Dong Rong or its designee has sole discretion to decide when to exercise the option, whether in part or in full.  The term of this agreement is ten years from January 1, 2006 and may be extended prior to its expiration by written agreement of the parties.




5




Proxy Agreement.   Pursuant to the proxy agreement between HK Dong Rong and the owners of Yinglin Jinduren, the owners agreed to irrevocably grant a designee of HK Dong Rong with the right to exercise the owners’ voting and other rights, including the rights to attend and vote at shareholders’ meetings (or by written consent in lieu of such meetings) in accordance with applicable laws and Yinglin Jinduren’s governing charters comprising of its Articles of Association (the “Articles”). Under the Articles, shareholders have the power to (a) approve the company’s business, budget, accounting, profit distribution and loss allocation plans, (b) appoint or remove the company’s senior executives and determine their compensations, (c) increase or decrease the company’s registered capital, (d) approve the issuance of debt obligations, (e) approve the company’s merger, division, dissolution or liquidation, and (f) amend the Articles. Additionally, a shareholder holding at least one tenth of the company’s total voting rights may call for a shareholders’ meeting. The proxy agreement may not be terminated without the unanimous consent of all parties, except that HK Dong Rong may terminate the proxy agreement with or without cause upon 30-day written notice to the owners.





As a result of the these contractual arrangements between HK Dong Rong and Yinglin Jinduren and its owners, we have the ability to effectively control Yinglin Jinduren’s daily operations and financial affairs, appoint senior executives and decide on all matters subject to owners’ approval. In other words, while Mr. Wu and his brother continue to own 100% Yinglin Jinduren’s equity interests, they have given us all of their rights as owners through these contractual arrangements. Accordingly, we are considered the primary beneficiary of Yinglin Jinduren and Yinglin Jinduren is deemed our VIE.





However, control based on these contractual arrangements may ultimately not be as effective as direct ownership of Yinglin Jinduren, as we will need to enforce our rights through quasi-judicial proceeding in the event Yinglin Jinduren fails to perform its contractual obligations. In the event the outcome of such proceeding is unfavorable to us, we may effectively lose control over Yinglin Jinduren. See “Risk Factors – Risks Related to Our Corporate Structure – Our contractual arrangements with Yinglin Jinduren and its owners as well as our ability to enforce our rights thereunder may not be as effective in providing control over Yinglin Jinduren as direct ownership.”  Our CEO, Mr. Qingqing Wu, holds approximately 51.83% of our issued and outstanding common stock as of the date of this report and is also the majority owner of Yinglin Jinduren (65.91%), along with his brother Mr. Zhifan Wu (34.09%), who previously served on our board of directors. As such, we believe that our interests are aligned with those of Yinglin Jinduren and its owners.  However, we cannot give assurance that such interests will always be aligned, or that we can effectively control Yinglin Jinduren if and when such interests are no longer aligned.  See “Risk Factors - Risks Related to Our Corporate Structure – Management members of Yinglin Jinduren have potential conflicts of interest with us, which may adversely affect our business and your ability for recourse. ”




6





Our Current Corporate Structure









(1)
Through the Exchange Transaction, we became the parent company of PXPF, thereby enabling Yinglin Jinduren, through PXPF and HK Dong Rong, to raise capital in the United States. Our management includes: Mr. Qingqing Wu as Chairman and Chief Executive Officer, Mr. Bennet P. Tchaikovsky as Chief Financial Officer, and Dr. Jianwei Shen, Mr. Yuzhen Wu, Ms. Ying Zhang and Mr. Jianhui Wang as members of the board of directors.  As of March 16, 2011: Mr. Qingqing Wu owns approximately 51.72% of our issued and outstanding common stock; Mr. Bennet Tchaikovsky owns 20,000 shares of common stock, and Dr. Jianwei Shen, Mr. Yuzhan Wu, Ms. Ying Zhang and Mr. Jianhui Wang do not own any shares of common stock.





(2)
PXPF was formed by the owners of Yinglin Jinduren as a special purpose vehicle for raising capital outside of the PRC. The management of PXPF is comprised of Mr. Qingqing Wu as its sole Director.  We are the sole shareholder of PXPF.





(3)
HK Dong Rong was formed by the owners of Yinglin Jinduren as a special purpose vehicle for raising capital outside of the PRC. The management of HK Dong Rong is comprised of Mr. Qingqing Wu as Chairman and Mr. Lileng Lin as Director. PXPF is the sole shareholder.





(4)
HK Dong Rong controls Yinglin Jinduren through contractual arrangements designed to mimic equity ownership of Yinglin Jinduren by HK Dong Rong. These contracts include a consulting services agreement, operating agreement, equity pledge agreement, option agreement, and proxy agreement.





(5)
The management of Yinglin Jinduren is comprised of Mr. Qingqing Wu as Chairman and Executive Director, and Mr. Zhifan Wu as Executive Director. Mr. Qingqing Wu and Mr. Zhifan Wu, who are brothers, hold 65.91% and 34.09% of the ownership interests of Yinglin Jinduren, respectively.





(6)
The management of China Dong Rong is comprised of Mr. Qingqing Wu as Executive Director. As of the date of this report, all of our design, marketing, sales and purchasing activities are carried out by China Dong Rong. HK Dong Rong is the sole shareholder.





7




Transfer of Business Operations to China Dong Rong





Since January 1, 2011, we have been in the process of transferring our business operations from Yinglin Jinduren to China Dong Rong. As we have been outsourcing 100% of our manufacturing to third-party manufacturers since the third quarter of 2010 (see “Our Suppliers and Manufacturers”), our business operations are comprised of our design, marketing, sales and purchasing activities. Thus, to affect the transfer of such operations, we would have to transfer to China Dong Rong (collectively the “Operating Assets”): (a) all trademarks under Yinglin Jinduren, (b) all sales contracts under Yinglin Jinduren, and (c) all design, marketing, sales and purchasing-related assets under Yinglin Jinduren. All other assets that are not the Operating Assets, which are primarily related to our prior manufacturing operations (collectively the “Manufacturing Assets”), would remain with Yinglin Jinduren until their eventual disposals, the proceeds from which would be transferred to HK Dong Rong pursuant to the contractual arrangements.





Transfer of the Operating Assets to China Dong Rong





The transfer of all sales contracts and design, marketing, sales and purchasing-related assets, which had a net book value of approximately $27,000, as well as all sales contracts, from Yinglin Jinduren and China Dong Rong have been completed as of the date of this report. As such, all of our business operations are now carried out by China Dong Rong. We are waiting for approval by the PRC Trademark Office of our pending application to transfer trademarks, the receipt of which we currently anticipate to occur in the second quarter of 2011, although there is no assurance that we will receive the approval by then.





Sale of the Manufacturing Assets





During the first quarter of 2011, we began to plan for the sale of the Manufacturing Assets, which are comprised of manufacturing equipment, the building that houses our manufacturing facility, and the land use right for the land on which the building occupies. During the first quarter of 2011, our manufacturing equipment, which had a net book value of $146,000 on December 31, 2010, was sold to an unrelated party for approximately $155,000. Also during the first quarter of 2011, we entered into an agreement with the same unrelated party to sell the building and the land use right, which had a combined net book value of $1,021,000 on December 31, 2010, for approximately $989,000. Pursuant to the agreement, the purchaser made a deposit equal to 60% of the purchase price, with the balance due by April 2, 2011. In connection with the sale, we obtained a third-party appraisal for the building and the land use right, that was approximately $1,051,000. The proceeds from the sale of the Manufacturing Assets will be transferred to China Dong Rong, although such transfer has not occurred as of the date of this report. We are also registering with local authority the transfer of the building’s ownership certificate and the land use right certificate, which registrations are not complete as of the date of this report.
 
 Once we can complete the transfer of the trademarks and the sales of the Manufacturing Assets (including the transfer of all proceeds from such sales to China Dong Rong), we intend to exit from the contractual arrangements with Yinglin Jinduren, and to dissolve Yinglin Jinduren. Until then, however, we will operate our business through China Dong Rong (as we currently do) while continuing to control Yinglin Jinduren (including the trademarks and the Manufacturing Assets which disposals are not yet finalized) through the contractual arrangements.




8




Once we exit from the contractual arrangements with Yinglin Jinduren, our corporate structure would be as follows:









Such structure would have (or already has) the following effects on us:





(a)
We have actual ownership interests over the entity that conducts all of our business operations (China Dong Rong).





(b)
The potential conflicts of interest with Yinglin Jinduren’s management, as discussed in “Risk Factors – Risks Related to Our Corporate Structure – Management members of Yinglin Jinduren have potential conflicts of interest with us, which may adversely affect our business and your ability for recourse”would no longer exist because we would have exited from the contractual arrangements with Yinglin Jinduren.





(c)
The risks related to our current corporate structure as they relate to the contractual arrangements that are discussed under “Risks Related to Our Corporate Structure” including the applicable risks and limitations on our holding company’s ability to receive distributions from the Yinglin Jinduren would no longer apply because we would have exited from the contractual arrangements with Yinglin Jinduren. As discussed more fully below under the risk factor with the title starting with “We conduct our business through Yinglin Jinduren by means of contractual arrangements...”,the security interests on the equity interests of Yinglin Jinduren as granted under the equity pledge agreement have not been registered with the local Administration for Industry and Commerce. After exiting the contractual arrangements, such security interests would no longer exist thus eliminating the need for such registration.





(d)
Since the transfer of the Operating Assets from Yinglin Jinduren to China Dong Rong does not involve any foreign currency exchange transaction, such transfer would have no effect on the requirements for us and our management in regards to SAFE regulations.





9




Our Distribution Channel and Customers





We do not engage directly in retail sales of our products; rather, we sell our products to our independent distributors, each of whom is granted rights to market and sell our products in a defined market or territory through a distribution agreement. Presently, we have distribution agreements with 12 distributors as follows:





Distributors

Geographical

Location

Year ended

December 31, 2010

Sales

(RMB)


Year ended

December 31, 2010

Sales

(US$ thousands)*


% of SalesC-002 of Mingzhu 100 Market

Zhejiang


80,628,473



11,928



16.29
%Jinyang Commerce Co., Ltd.

Hubei


64,835,683



9,592



13.10
%Jingduren Store, Tianqiao District, Jinan

Shandong


62,011,580



9,174



12.53
%Shenyang City Hangweiqi Clothing Co., Ltd.

Liaoning


44,266,912



6,549



8.95
%Clothwork Apparel, Wanma Plaza

Jiangxi


42,767,512



6,327



8.64
%Yunfang Jingduren Store

Yunnan


40,493,962



5,991



8.18
%Jinduren Store in Duocai Xintiandi

Shaanxi


34,833,242



5,153



7.04
%Nachun Li

Guangxi


33,674,146



4,982



6.81
%Yinji Fuchun Apparel

Henan


33,268,112



4,922



6.72
%Xinshiji Apparel City

Beijing


25,343,108



3,749



5.12
%Jiaming Tang

Sichuan


18,556,846



2,745



3.75
%Xiamen Lianyu Trading Co., Ltd.

Fujian


14,129,589



2,722



2.87
%TOTAL




494,809,165



73,834



100.00
%





* Based on an average exchange rate of 1RMB = .1503 USD for the year ended December 31, 2010, as quoted on www.oanda.com.





As of December 31, 2010, our products were sold by our distributors at 526 retail locations that they operate throughout northern, central and southern China. These retail locations, also known as points of sales (“POS”), include counters, concessions, stand-alone stores and store-in-stores. We do not own or operate any retail locations ourselves; the POS are established and owned by our distributors, each of whom operates its network of POS directly or through third-party retail operators.  A geographical breakdown of POS operated by our distributors as of December 31, 2010, is as follows:





Province /City :

Number ofPOSHubei


63Shandong


58Zhejiang


91Jiangxi


49Yunnan


42Henan


48Shaanxi


42Liaoning


44Guangxi


24Beijing


41Sichuan


15Fujian


9





We believe that our distribution model has enabled us to grow by leveraging our distributors’ regional retail expertise and economies of scale.  We provide retail policies and guidelines, training, advertising and marketing support as well as advertising subsidies to assist our distributors in the management and expansion of their retail distribution networks.  To achieve brand consistency, we have established management and operational guidelines for all our distributors to follow. These guidelines include, but are not limited to, inventory control, sales and pricing procedures, product and window display requirements and customer service standards. Although our distributorship agreements do not require our distributors to share POS sales information, our distributorship agreements require all POS to be our exclusive POS, and our sales and marketing staff travel throughout China to monitor and advise our distributors. Distributors that maintain at least a three-year good standing relationship with us enjoy 60 to 90 days of credit while new distributors usually pay us upon our receipt of their orders.  Our total bad debt expense has been less than 1% of sales per year during the last three years.





Our goal is to provide stylish, fashion-forward clothing to our target customers: 18-45 years old Chinese men. To achieve this goal, we must maintain our brand image and make our brand more exclusive. We have continued to upscale our product offerings, as currently represented by our three lines: the purple label for business, the black label for business casual, and the white label for casual.  Additionally, we, along with our distributors, believe that certain types of POS (counters and concessions) lessen our overall brand value and stand-alone stores and store-in-stores strengthen our brand image with consumers. Accordingly, since March 31, 2010, our distributors have collectively closed more than 200 counters and concessions and opened 36 stand-alone stores that reflect our upscale brand image. To date, our distributors have been willing to make such investments because we have increased our marketing budget significantly as a percentage of our revenue and because of our ability to produce clothing that we believe is reflective of our brand image. Ultimately, our goal is for our distributors to move towards stand-alone stores as this will continue to enhance our brand value amongst our target consumer base.




10




Each year, we hold two sales previews – typically in April/May and in November– to showcase new designs for all of our product lines to our distributors. At each sales preview, the distributors place orders for products based on designs that they believe will appeal to their specific geographical markets, and the products are manufactured and delivered to the distributors accordingly. We then monitor and oversee their operations of their POS through our marketing and sales team.  Our marketing and sales team advises and works closely with our distributors on renovating and updating their POS as and when necessary to achieve maximum performance and to enable them to expand their sales distribution network. Upon achieving performance targets, distributors may become eligible for advertising rebates from us pursuant to our distribution agreements. We also have other marketing activities, including the fashion show held recently in Beijing on October 26, 2010.





We do not force product upon our distributors by telling the distributor what to sell at their store locations.  Rather, we create sample products for our distributors to select from.  Our distributors select the products that they believe will best sell at their POS. We believe that having the distributors select the products for their POS substantially decreases the likelihood of product returns.





We are constantly looking for new distributors.  While we do not require our distributors to have any minimum number of years of relevant experience, we assess the suitability of a distributor candidate based on, but not limited to, the following:





Ÿ
the relevant experience in the management and operation of casual wear retail stores;





Ÿ
the ability to develop and operate a network of retail stores in its designated sales region;





Ÿ
the perceived ability to meet our sales targets;





Ÿ
the suitability of its store location and size; and





Ÿ
overall creditworthiness.





We identify suitable distributors and enter into distributorship agreements, generally for a term of up to 12 months, renewable on a year to year basis upon the distributor meeting certain criteria. We set guidelines for our distributors in respect of the location, store layout and product display of their POS. We allow our distributors to use authorized third-party retail store operators to operate their POS. Distributors must obtain our prior written approval before appointing such retail store operators. We have contractual relationships only with our distributors and not with each POS. We require our distributors to implement, monitor, comply with and enforce our retail store guidelines on their POS. Except for the provision of advertising subsidies upon satisfying sales goals, we do not make any payment, give other sales incentives, or pay any fee to our distributors. Our distributors do not pay us any fee other than for their purchase of our products.





We generally assist our distributors with transferring or exchanging their unsold inventories with our other distributors in order to reduce their inventory levels, and at the end of each season, we may also allow our distributors to sell their remaining inventories at discounted pricing. As a result, we have historically had minimal returns from our distributors.





Our Sales and Marketing





The strength of the VLOV brand, as currently represented by our purple, black and white labels, is not only attributable to our ability to design and produce trendy and high quality apparel; it is also largely dependent on the skill of our sales and marketing team to promote our products to our target consumers.  We currently have 48 sales and marketing staff.  Our sales and marketing director is in charge of four departments: sales, marketing, strategic planning and logistics.




11




We actively market our brand.  Our print advertisements appear in local newspapers and fashion magazines, outdoor venues such as mass transit stations, exterior bus panels and billboards, and indoor venues such as in-mall kiosks. We run television and radio advertisements, and look to promote our brand through product placement in film and television and sporting events targeted at our customer demographic profile. We also have sales and marketing guidelines for all our distributors to follow at their POS. These guidelines include pricing and sale procedures, product and window display requirements and customer service standards.





Our advertising expenses were approximately $5,698,000 and $3,179,000 for 2010 and 2009, respectively, representing 46% and 34% of our operating costs for these periods, respectively.





We are always promoting our brand to new distributors to expand our distribution network. Management believes we can continue to benefit from our solid reputation for providing high quality goods in the markets where we have a presence, which provides us further opportunities to work with potentially desirable distributors. Our marketing strategy aims to attract distributors with the strongest branding experience within the strongest markets in order to effectively promote our brand. Referrals from existing distributors have been and continue to be a fruitful source of distributor candidates.





Our Suppliers and Manufacturers





Since the third quarter of 2010, we have been outsourcing 100% of our manufacturing to independent third-party factories as a part of our overall sourcing strategy, and are in the process of disposing all of our manufacturing-related assets. See “Transfer of Business Operations to China Dong Rong – Sales of the Manufacturing Assets.” We believe that outsourcing allows us to maximize production flexibility while managing capital expenditures and costs of maintaining what would otherwise be a massive workforce.





Historically, we have outsourced to two types of manufacturers: (1) sub-contractors, which require us to provide them with the raw materials for our products, and (2) O.E.M. manufacturers, which supply their own raw materials. Beginning in 2009, however, we shifted our outsourcing to O.E.M. manufacturers.





Our outsourcing varies seasonally depending upon such factors as current factory capacity and customer demand. We currently work with 36 O.E.M. manufacturers.  We do not execute agreements with them since there are many well-qualified clothing manufacturers to choose from and any of them can be readily replaced.  However, we have established good working relationships with all of the manufacturers that we work with and do not expect to replace any of them.  Prior to entering into a relationship with an O.E.M. manufacturer, we review and assess their product quality thoroughly.  We generally agree to pay our O.E.M. manufacturers within 30-60 days after dispatching finished goods to our distributors.  We typically place orders with our O.E.M. manufacturers when we receive orders from our distributors.





We select raw materials (including fabric, fasteners, thread, buttons, labels and related materials) directly from local fabric and accessory suppliers and identify imported specialty fabrics to meet specific distributor requirements. Our O.E.M. manufacturers purchase these raw materials from these suppliers according to our manufacturing and design specifications.  We currently work with more than 30 suppliers.  We do not execute agreements with them since there are no shortages of suppliers and materials to choose from, and any of them can be readily replaced.  However, we have good working relationships with all of the suppliers that we currently work with and do not expect to replace any of them.





For the year ended December 31, 2010, no O.E.M. manufacturers/suppliers accounted for 10% or more of our total purchases. To date, we have not experienced any significant difficulty in purchasing raw materials or finished products.





Production and Quality Control





We are committed to designing and manufacturing high quality garments.  We have implemented strict quality control and craft discipline systems to ensure that our products meet certain quality and safety standards, which include:





Ÿ
evaluate customers to make sure we produce middle to high-end products only;





Ÿ
evaluate suppliers to make sure the raw materials could meet our standards;





Ÿ
inspect the manufacturing process and fabric quality by our trained employees;





Ÿ
run routine checks on the fabrics for flammability, durability, chemical content, static properties, color retention and various other properties in our advanced testing center; and





Ÿ
audit the final products before products are delivered.




12




We require our O.E.M. manufacturers to comply with our manufacturing standards and specifications, and do not allow them to sub-contract our production orders without our prior written consent.  We are actively involved throughout the entire manufacturing process: we inspect prototypes of each product prior to initial cutting, routinely perform continuous on-site inspections, subject finished products to ensure that they meet our rigorous quality standards and our specifications, and conduct a final inspection of finished products prior to shipment to ensure that they meet our high standards.  Our policies and arrangements allow us to return defective products back to the relevant manufacturers.





In addition, we work closely with our distributors so that they understand our testing and inspection process.  Due to our strict quality control and testing process, we have not undergone any product or merchandise recalls, and we generally do not receive any significant requests by our distributors to return finished goods. Product returns have not resulted in material operating expenses historically.





Logistics and Inventory





O.E.M. manufacturers, unlike sub-contractors, ship finished products directly to our distributors after final quality inspection.





Competition





The fashion apparel industry is quite competitive in China, including brand names and companies of all sizes, both within China and elsewhere in the world, many of which have greater financial and manufacturing resources than us.  Nevertheless, we have been in the high fashion apparel business since 2004 and believe that we have earned a reputation for producing high fashion and high quality products and at competitive prices, with excellent customer service.





We believe that our chief competitive strength is our in-depth and thorough understanding of our targeted customer groups in China. Our CEO Mr. Qingqing Wu, now leads our design team, a role previously occupied by Mr. Fengfei Zeng, whose contract with us expired in March 2010.  Under Mr. Wu’s leadership, and with inputs from our distributors, our design team formulates new design concepts by analyzing information on global and local fashion trends and market research.  Prototypes are reviewed by our distributors and marketing team and further refined based on evaluations carried out by marketing personnel before showcasing the final designs at our sales fairs.





Currently, there are several companies in China that we consider to be direct competitors, including both state-owned and private companies of different sizes.  Some of our local competitors include Zuoan and Cabbeen.  International brands such as Hugo Boss and Jack Jones are also competing in the same space as us.





Intellectual Properties and Licenses





We presently have 19 trademarks under Yinglin Jinduren that are registered with the Trademark Office of the State Administration of Industry and Commerce of the PRC (the “PRC Trademark Office”). These trademarks are issued for a period of 10 years, and we are in the process of transferring them to China Dong Rong. See “Transfer of Business Operations to China Dong Rong – Transfer of the Operating Assets.”





Additionally, we have trademark license contracts with Mr. Qingqing Wu, our chief executive officer, pursuant to which he has irrevocably and perpetually granted us, for no consideration, the right to use four trademarks currently registered in his name with the PRC Trademark Office.  These trademarks were intended to be transferred to Yinglin Jinduren for no consideration prior to the Exchange Transaction, and the license contracts were entered into because the transfers could not be timely completed. Mr. Wu is in the process of transferring the trademarks to us for no consideration, although such transfers have not been completed as of the date of this Report. To date, we have not used these trademarks.





Our trademark and other intellectual property rights are important to our success and competitive position.  We take all necessary precautions to protect our intellectual property.  Aside from registering our trademarks with the PRC Trademark Office to protect our intellectual property, our marketing team also diligently conducts market research and patrols our POS stores and other marketplaces to ensure that our intellectual property are not being violated.  In the event of any infringement upon our intellectual property rights, we will pursue all available legal rights and remedies.




13




Governmental Regulations





Fabric Safety





We are required to comply with central, provincial and local regulations governing fabric safety.   In order to address these compliance issues, we have established an advanced fabric testing center to ensure that our products meet certain quality and safety standards established by the governmental authorities.  Our testing center located in our Yinglin facility runs routine checks on our products for flammability, durability, chemical content, static properties, color retention and various other properties.  In addition, we work closely with our distributors so that they understand our testing and inspection process.





Enterprise Taxation





Pursuant to the PRC Enterprise Income Tax Law (the "New Tax Law") passed by the Tenth National People's Congress on 16 March 2007, the new PRC income tax rates for domestic and foreign enterprises are unified at 25% effective January 1, 2008. The enactment of the New Tax Law is not expected to have any significant financial effect on the amounts accrued in the balance sheet in respect of taxation payable and deferred taxation.





Value Added Tax





The Provisional Regulations of the People’s Republic of China Concerning Value Added Tax promulgated by the State Council came into effect on January 1, 1994, and was amended effective January 1, 2009.  Under these regulations, as amended, and the Implementing Rules of the Provisional Regulations of the People’s Republic of China Concerning Value Added Tax, value added tax is imposed on goods sold in or imported into the PRC and on processing, repair and replacement services provided within the PRC.





Value added tax payable in the PRC is charged on an aggregated basis at a rate of 13 or 17% (depending on the type of goods involved) on the full price collected for the goods sold or, in the case of taxable services provided, at a rate of 17% on the charges for the taxable services provided but excluding, in respect of both goods and services, any amount paid in respect of value added tax included in the price or charges, and less any deductible value added tax already paid by the taxpayer on purchases of goods and service in the same financial year.





Environmental Protection Regulations





In accordance with the Environmental Protection Law of the PRC adopted by the Standing Committee of the NPC on 26th December, 1989, the bureau of environmental protection of the State Council sets the national guidelines for the discharge of pollutants.  The provincial and municipal governments of provinces, autonomous regions and municipalities may also set their own guidelines for the discharge of pollutants within their own provinces or districts in the event that the national guidelines are inadequate.





A company or enterprise which causes environmental pollution and discharges other polluting materials which endanger the public is required to implement environmental protection methods and procedures into its business operations.  This may be achieved by setting up a system of accountability within the company’s business structure for environmental protection; adopting effective procedures to prevent environmental hazards such as waste gases, water and residues, dust powder, radioactive materials and noise arising from production, construction and other activities from polluting and endangering the environment. The environmental protection system and procedures should be implemented simultaneously with the commencement of and during the operation of construction, production and other activities undertaken by the company.  Any company or enterprise which discharges environmental pollutants should report and register such discharge with relevant bureaus of environmental protection and pay any fines imposed for the discharge.  A fee may also be imposed on the company for the cost of any work required to restore the environment to its original state.  Companies which have caused severe pollution to the environment are required to restore the environment or remedy the effects of the pollution within a prescribed time limit.





If a company fails to report and/or register the environmental pollution caused by it, it will receive a warning or be penalized. Companies which fail to restore the environment or remedy the effects of the pollution within the prescribed time will be penalized or have their business licenses terminated.  Companies or enterprises which have polluted and endangered the environment must bear the responsibility for remedying the danger and effects of the pollution, as well as to compensate any losses or damages suffered as a result of such environmental pollution.




14




Based on the present nature of our operations, we do not believe that environmental laws and the cost of compliance with those laws have or will have a material impact on us or our operations.





Foreign Exchange Controls





Pursuant to the Foreign Currency Administration Rules promulgated in 1996, as amended and various regulations issued by the State Administration of Foreign Exchange (“SAFE”), and other relevant PRC government authorities, RMB is convertible without prior approval from SAFE only to the extent of current account items, such as trade-related receipts and payments, interest and dividends and after complying with certain procedural requirements.  Capital account items, such as direct equity investments, loans and repatriation of investments, require the prior approval from the SAFE or its local counterpart for conversion of RMB into a foreign currency, such as U.S. dollars, and remittance of the foreign currency outside the PRC.





Payments for transactions that take place within the PRC must be made in RMB. Foreign-invested enterprises may retain foreign exchange in accounts with designated foreign exchange banks subject to limitations set by the SAFE or its local counterpart.  Unless otherwise approved, domestic enterprises must convert all of their foreign currency receipts into RMB.





Pursuant to the SAFE’s Notice on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Corporate Financing and Roundtrip Investment Through Offshore Special Purpose Vehicles, or Circular No. 75, issued on October 21, 2005, (i) a PRC citizen residing in the PRC, or PRC resident, shall register with the local branch of the SAFE before it establishes or controls an overseas special purpose vehicle, or overseas SPV, for the purpose of overseas equity financing (including convertible debts financing); (ii) when a PRC resident contributes the assets of or its equity interests in a domestic enterprise into an overseas SPV, or engages in overseas financing after contributing assets or equity interests to an overseas SPV, such PRC resident shall register his or her interest in the overseas SPV and the change thereof with the local branch of the SAFE; and (iii) when the overseas SPV undergoes a material event outside of China, such as change in share capital or merger and acquisition, the PRC resident shall, within 30 days from the occurrence of such event, register such change with the local branch of the SAFE.  On May 29, 2007, the SAFE issued relevant guidance to its local branches for the implementation of Circular No. 75.  This guidance standardizes more specific and stringent supervision on the registration requirement relating to Circular No. 75 and further requires PRC residents holding any equity interests or options in SPVs to register with the SAFE. Failure to comply with such registration requirement may result in liability under PRC laws for evasion of applicable foreign exchange restrictions.





Although Mr. Qingqing Wu, our principal shareholder, resides in the PRC, he is a foreign national.  As such, he has not registered with the local branch of the SAFE under Circular No. 75. See “Risk Factors – Risks Related to Our Corporate Structure – Our principal shareholder may be subject to registration requirement under current regulations relating to offshore investment activities by PRC residents, the non-compliance of which may subject us to fines and sanctions that could adversely affect our business.”





Seasonality





Chinese consumers’ spending behaviors are typically stable year to year; they are typically affected by seasonal shopping patterns within the year.  Sales are particularly higher before the Chinese New Year holiday in early spring, the Labor Day holiday in early May, the summer months and the National Day holiday in early October.





We have typically experienced seasonal fluctuations in sales volume due to the seasonal fluctuations experienced by the majority of our customers.  These seasonal fluctuations typically result in sales increases in the first and second quarters and sales decreases in the third and fourth quarters of each year.  The mix of product sales may vary considerably from time to time as a result of changes in seasonal and geographic demand for particular types of casual wear and accessories.  In addition, unexpected and abnormal changes in climate may affect sales of our products that are timed for release during a particular season.




15




Fluctuations in our sales may also result from a number of other factors including:





Ÿ
the timing of our competitors’ launch of new products;





Ÿ
consumer acceptance of our new and existing products;





Ÿ
changes in the overall clothing industry growth rates;





Ÿ
economic and demographic conditions that affect consumer spending and retail sales;





Ÿ
the mix of products ordered by our distributors;





Ÿ
the timing of the placement and delivery of distributor orders; and





Ÿ
variation in the expenditure necessary to support our business.





As a result, we believe that comparisons of our operating results between any interim periods may not be meaningful and that these comparisons may not be an accurate indicator of our future performance.





Employees





The following table sets forth the number of our employees for each of our areas of operations and as a percentage of our total workforce as of December 31, 2010:





Number of

Employees


% of EmployeesSales & Marketing and Quality Assurance


48



50.0
%Purchasing


3



3.1
%Finance


11



11.5
%Management & Administration


14



14.6
%Research & Development


20



20.8
%TOTAL


96



100.0
%





We believe we are in full compliance with Chinese labor laws and regulations and are committed to providing safe and comfortable working conditions and accommodations for our employees.





Labor Costs. Because garment manufacturing is a labor-intensive business, we outsource most of our manufacturing to contract manufacturers.  We rely on in-house skilled labor and talents to design, develop and sell our products.   Generally, we offer one to three months of training to new workers to better understand our brands and improve their relevant skills during the training period.  Management expects that our access to reasonably priced and competent labor will continue into the foreseeable future.





Working Conditions and Employee Benefits.  We believe in the importance of maintaining our social responsibilities, and we are committed to providing employees with a safe, clean, comfortable working environment and accommodations. Our employees also are entitled to time off during public holidays. In addition, we frequently monitor contract manufacturers’ working conditions to ensure their compliance with related labor laws and regulations. We believe we are in full compliance with our obligations to provide pension benefits to our workers, as mandated by the PRC government.  We strictly comply with the Chinese labor laws and regulations, and offer reasonable wages, life insurance and medical insurance to our workers.





Compliance with Environmental Laws





Based on the present nature of our operations, we do not believe that environmental laws and the cost of compliance with those laws have or will have a material impact on us or our operations.





Principal Executive Office





Our principal executive office is located at 11/F., 157 Taidong Road, Xiamen Guanyin Shan International Commercial Operation Centre, A3-2, Siming District, Xiamen, Fujian Province, China.  Our main telephone number is +86-0592-2345999 and fax number is +86-0592-2345777.




16




ITEM 1A.  RISK FACTORS





RISK FACTORS





The reader should carefully consider the risks described below together with all of the other information included in this report. The statements contained in or incorporated into this report that are not historic facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements.  If any of the following risks actually occurs, our business, financial condition or results of operations could be harmed.  In that case, the trading price of our common stock could decline, and an investor in our securities may lose all or part of their investment.





Risks Relating to Our Industry





Our sales are influenced by general economic cycles. A prolonged period of depressed consumer spending would have a material adverse effect on our profitability.





Apparel is a cyclical industry that is dependent upon the overall level of consumer spending.  The global economy is currently experiencing a downturn.  Purchases of trendy apparel and accessories tend to decline in periods of uncertainty regarding future economic prospects, when consumer spending, particularly on discretionary items, and disposable income decline.  Many factors affect the level of consumer spending in the apparel industries, including, among others: prevailing economic conditions, levels of employment, salaries and wage rates, energy costs, interest rates, the availability of consumer credit, taxation and consumer confidence in future economic conditions.  During periods of economic uncertainty, we may not be able to maintain or increase our sales to existing customers, make sales to new customers, maintain sales levels at our existing POS, or maintain or improve our margins from operations as a percentage of net sales.  Our customers anticipate and respond to adverse changes in economic conditions and uncertainty by reducing inventories and canceling orders.  A prolonged period of depressed consumer spending would have a material adverse effect on our profitability.





We compete with companies with significantly greater resources than ours, and if we are unable to compete effectively with these companies, our market share may decline and our business could be harmed.





We face intense competition in the apparel industry from other established companies both in China and other countries.  A number of our competitors may have significantly greater financial, technological, manufacturing, sales, marketing and distribution resources than we do.  Their greater capabilities in these areas may enable them to better withstand periodic downturns in the apparel industry, compete more effectively on the basis of price and production, better adapt to changes in consumer preferences or retail requirements, devote greater resources to the marketing and sale of their products, and more quickly develop new products.  In addition, new companies may enter the markets in which we compete, further increasing competition in the industry.  As a result, we may not be able to compete successfully with them if we cannot continue enhancing our marketing and management strategies, quality and value or responding appropriately to consumers needs.





We believe that our ability to compete successfully depends on a number of factors, including the style and quality of our products and the strength of our brand name, as well as many factors beyond our control.  We may not be able to compete successfully in the future, and increased competition may result in price reductions, reduced profit margins, loss of market share and an inability to generate cash flows that are sufficient to maintain or expand our development and marketing of new products, which would adversely impact the trading price of our common stock.





The worldwide apparel industry is subject to ongoing pricing pressure.





The apparel market is characterized by low barriers to entry for both suppliers and marketers, global sourcing through suppliers located throughout the world, trade liberalization, continuing movement of product sourcing to lower cost countries, ongoing emergence of new competitors with widely varying strategies and resources, and an increasing focus on apparel in the mass merchant channel of distribution.  These factors contribute to ongoing pricing pressure throughout the supply chain.  This pressure has and may continue to:





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require us to reduce wholesale prices on existing products;





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result in reduced gross margins across our product lines; and





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increase pressure on us to further reduce our production costs and our operating expenses.




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Any of these factors could adversely affect our business and financial condition.





Fluctuation in the price, availability and quality of raw materials could increase our cost of goods and decrease our profitability.





We outsource all of our manufacturing needs to, and purchase finished goods from, O.E.M. manufacturers, who supply their own raw materials.  For our own production, we purchase raw materials directly from local fabric and accessory suppliers.  We may also import specialty fabrics to meet specific customer requirements.  The prices we charge for our products are dependent in part on the market price for raw materials used to produce them.  The price, availability and quality of the raw materials for our products may fluctuate substantially, depending on a variety of factors, including demand, supply conditions, transportation costs, government regulation, economic climates and other unpredictable factors.  Any raw material price increases could increase our cost of sales and decrease our profitability unless we are able to pass higher prices on to our customers.





For the year ended December 31, 2010, 11 suppliers collectively accounted for 44.8% and 86.5% of our total purchases of finished products and raw materials (for our own manufacturing prior to stopping such activities during the third quarter of 2010), respectively.  For the year ended December 31, 2009, 15 suppliers collectively accounted for 83.6% and 66.0% of our total purchases of finished products and raw materials (for our own production), respectively.  We do not have any long-term written agreements with any of our suppliers and do not anticipate entering into any such agreements in the near future.  We do not believe that the loss of any of these suppliers would have a material adverse effect on our ability to obtain finished goods or raw materials essential to our business because we believe we can locate other suppliers in a timely manner.





Our continued operations depend on current fashion trends.  If our designs and products do not continue to be fashionable, our business could be adversely affected.





Our success depends in large part on our ability to develop, market and deliver innovative and stylish products that are consistent and build on our brands and image at a pace and intensity competitive with our competition.  The novelty and the design of our apparel are critical to our success and competitive position, and the inability to continue to develop and offer unique products to our customers could harm our business.  We cannot be certain that trendy apparel and related accessories will continue to be fashionable.  Should the trend steer away from apparel and related accessories such as ours, our sales could decrease and our business could be adversely affected.  In addition, our future designs and plans to expand our product offerings may not be successful, and any unsuccessful designs or product offerings could adversely affect our business.





Our business and the success of our products could be harmed if we are unable to maintain our brand image.





Our success to date has been due in large part to the growth of our brand image.  If we are unable to timely and appropriately respond to changing consumer demand, our brand names and brand image may be impaired.  Even if we react appropriately to changes in consumer preferences, consumers may consider our brand image to be outdated or associate our brands with styles that are no longer popular.  In the past, many apparel companies have experienced periods of rapid growth in revenues and earnings followed by periods of declining sales and losses.  Our business may be similarly affected in the future.





Risks Relating to Our Business





Our limited operating history makes it difficult to evaluate our future prospects and results of operations.





We have a limited operating history.  Yinglin Jinduren commenced business in 2004.  Accordingly, you should consider our future prospects in light of the risks and uncertainties experienced by early stage companies in evolving industries such as the apparel industry in China. Some of these risks and uncertainties relate to our ability to:





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maintain our market position;





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attract additional customers and increase spending per customer;





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respond to competitive market conditions;





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increase awareness of our brands and continue to develop customer loyalty;





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respond to changes in our regulatory environment;





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maintain effective control of our costs and expenses;





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raise sufficient capital to sustain and expand our business; and





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attract, retain and motivate qualified personnel.




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If we are unsuccessful in addressing any of these risks and uncertainties, our business may be materially and adversely affected.





We may be unable to sustain our past growth or manage our future growth, which may have a material adverse effect on our future operating results.





We have experienced rapid growth since our inception, and have increased our net sales from $4.74 million in 2004 to $73.83 million in 2010.  We anticipate that our future growth rate will depend upon various factors, including the strength of our brand image, the market success of our current and future products, the success or our growth strategies, competitive conditions and our ability to manage our future growth.  Future growth may place a significant strain on our management and operations.  As we continue to grow in our operations, our operational, administrative, financial and legal procedures and controls will need to be expanded.  As a result, we may need to train and manage an increasing number of employees, which could distract our management team from our business.  Our future success will depend substantially on the ability of our management team to manage our anticipated growth. If we are unable to anticipate or manage our growth effectively, our future operating results could be adversely affected.





Our business could be harmed if we fail to maintain proper inventory levels.





We place orders with our O.E.M. manufacturers for most of our products when we receive all of our customers’ orders.  We do this to minimize purchasing costs, the time necessary to fill customer orders and the risk of non-delivery.  We also maintain an inventory of certain products that we anticipate will be in greater demand.  However, we may be unable to sell the products we have ordered in advance from manufacturers or that we have in our inventory.  Inventory levels in excess of customer demand may result in inventory write-downs, and the sale of excess inventory at discounted prices could significantly impair our brand image and have a material adverse effect on our operating results and financial condition.  Conversely, if we underestimate consumer demand for our products or if our manufacturers fail to supply the quality products that we require at the time we need them, we may experience inventory shortages.  Inventory shortages might delay shipments to customers, negatively impact retailer and distributor relationships, and diminish brand loyalty.





We rely on our distributors to operate our retail network.





Our distributors operate, directly or indirectly via third parties, their POS.  We do not own or operate any POS ourselves.  We depend on our distributors’ regional retail experience and economies of scale.  We may not be able to expand the geographical coverage of our existing distributors, or be able to engage new distributors who have strong network and retail experience, which may substantially impair our sales targets.  We rely on our distributors in the management and expansion of their retail sales networks.  Even though we provide retail policies and guidelines, training, advertising and marketing support, our distributors might not carry out our visions and satisfy the needs of our business.  Our sales to distributors also may not correlate directly to the demand for our products by end customers.  If our distributors mismanage and do not effectively expand our retail network, our business and our reputation can be adversely affected.





We rely on outsourcing for all of our manufacturing needs.  Our inability to secure production sources meeting our quality, cost, working conditions and other requirements, or failures by our contractors to perform, could harm our sales, service levels and reputation.





We source all of our products from independent O.E.M. manufacturers who supply their own raw materials.  As a result, we must locate and secure production capacity.  We depend on these manufacturers to maintain adequate financial resources, secure a sufficient supply of raw materials, and maintain sufficient development and manufacturing capacity in an environment characterized by continuing cost pressure and demands for product innovation and speed-to-market. In addition, we do not have material long-term contracts with any of our O.E.M. manufacturers, who generally may unilaterally terminate their relationship with us at any time.




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Our dependence on O.E.M. manufacturing could subject us to difficulty in obtaining timely delivery of products of acceptable quality.  A manufacturer's failure to timely deliver products or to meet our quality standards could cause us to miss the delivery date requirements of our distributors. In addition, any interference with our or our distributors’ ability to receive delivery from those manufacturers, such as conditions at ports or issues that otherwise affect transportation and warehousing providers, could cause delayed delivery of products.  Additionally, if we experience a significant increase in demand, or if we need to replace any of the manufacturers that we currently use, we may have to expand our third-party manufacturing capacity.  We cannot be assured that this capacity will be available to us, or that if available it will be available on terms that are acceptable to us.  Failing to make timely deliveries may cause our distributors to cancel orders, refuse to accept deliveries, impose non-compliance charges through invoice deductions or other charge-backs, demand reduced prices or reduce future orders, any of which could harm our sales and margins.





Our success depends on the continued protection of our trademark and other proprietary intellectual property rights.





Our trademark and other intellectual property rights are important to our success and competitive position, and the loss of or inability to enforce trademark and other proprietary intellectual property rights could harm our business.  We devote substantial resources to the establishment and protection of our trademark and other proprietary intellectual property rights in China.  Our efforts to establish and protect our trademark and other proprietary intellectual property rights may not be adequate to prevent imitation or counterfeiting of our products by others or to prevent others from seeking to block sales of our products.  Unauthorized copying of our products or unauthorized use of our trademarks or other proprietary rights may not only erode sales of our products but may also cause significant damage to our brand names and our ability to effectively represent ourselves to our customers.





We depend on our distributors for our sales. A significant adverse change in our relationship with a distributor or in a distributor’s performance or financial position could harm our business and financial condition.





We do not engage in any retail sales.  Instead, we sell our products to our distributors who, in turn, sell them at the POS that they operate. Presently we have distribution agreements with 12 distributors.  For the year ended December 31, 2009, four of our distributors each accounted for 10% or more of our total net sales, or 54.58% of our total net sales in the aggregate.  For the year ended December 31, 2010, three of our distributors each accounted for 10% or more of our total net sales, or 41.93% of our total net sales in the aggregate.  We do not believe that there is any material risk of loss of any of these distributors during the next 12 months.  We believe that we could replace any of these distributors within 12 months, such that the loss of a distributor would not have a material adverse effect on our financial condition in the long term.  None of our affiliates are officers, directors, or material shareholders of any of these distributors.





A decision by a major distributor, whether motivated by competitive considerations, strategic shifts, financial requirements or difficulties, economic conditions or otherwise, to decrease its purchases from us or to change its manner of doing business with us, could adversely affect our business and financial condition.  We sell to certain distributors on open account with 60 to 90 day payment terms, but these arrangements are not always possible. Such evaluation focuses on the distributor’s payment history and ability, and takes into account such distributor’s specific operational history, background and other relevant information as well as the economic and market environment in which the distributor operates.  Thus, we have historically avoided credit exposure due to the financial instability of our distributors; however, while management believes that we will continue to be able to do so, there is no assurance that we will always be able to do so.  In addition, although we have long-standing relationships, we do not have long term contracts with any of our distributors.  We identify suitable distributors and enter into distributorship agreements, generally for a term of up to 12 months, renewable on a year to year basis upon satisfying certain criteria.





The loss of our chief executive officer or other key management personnel would have an adverse impact on our future development and could impair our ability to succeed.





Our performance is substantially dependent upon the expertise of our chief executive officer, Mr. Qingqing Wu, and other key management personnel.   Mr. Wu spends all of his working time on our Company's business, including as our Chief Designer, a role previously occupied by Mr. Fengfei Zeng.  It may be difficult to find qualified individuals to replace Mr. Wu or other key management personnel if we were to lose any one or more of them.  The loss of Mr. Wu or any of our key management personnel could have a material adverse effect on our business, development, financial condition, and operating results.  Furthermore, most members of our design team are not currently under contract.




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Our quarterly revenues and operating results fluctuate as a result of a variety of factors, including seasonal fluctuations in demand for denim and related apparel, and accessories delivery date delays, timing of new POS openings.





Our quarterly revenues and operating results have varied significantly in the past and can be expected to fluctuate in the future due to a number of factors, many of which are beyond our control.  For example, sales of our products have historically been somewhat seasonal in nature with the strongest sales generally occurring during the Chinese New Year holiday in early spring, Labor Day holiday in early May, summer months, and National Day holiday in early October.  Delays in scheduling or delivery of products by our distributors could negatively impact our net sales and results of operations for any given quarter.  The timing of new POS openings by our distributors and the amount of revenue contributed by such new POS could also impact our net sales and results of operations for any given quarter.  As a result of these specific and other general factors, our operating results will likely vary from quarter to quarter and the results for any particular quarter may not be necessarily indicative of results for the full year.  Any shortfall in revenues or net income from levels expected by securities analysts and investors could cause a decrease in the trading price of our common stock.





We will continue to incur increased costs as a result of being a public company.





As a public company, we incur significant legal, accounting and other expenses that we did not incur as a private company prior to the Exchange Transaction.  We will incur costs associated with our public company reporting requirements.  We will incur costs associated with corporate governance requirements, including certain requirements under the Sarbanes-Oxley Act of 2002, as well as rules implemented by the SEC and the Financial Industry Regulatory Authority (“FINRA”).  We expect these rules and regulations, in particular Section 404 of the Sarbanes-Oxley Act of 2002, to significantly increase our legal and financial compliance costs and to make some activities more time-consuming and costly.  Like many smaller public companies, we face a significant impact from required compliance with Section 404 of the Sarbanes-Oxley Act of 2002.  Section 404 requires management of public companies to evaluate the effectiveness of internal control over financial reporting and the independent auditors to attest to the effectiveness of such internal controls and the evaluation performed by management.  The SEC has adopted rules implementing Section 404 for public companies as well as disclosure requirements.  We are currently preparing for compliance with Section 404; however, there can be no assurance that we will be able to effectively meet all of the requirements of Section 404 as currently known to us in the currently mandated timeframe.  Any failure to implement effectively new or improved internal controls, or to resolve difficulties encountered in their implementation, could harm our operating results, cause us to fail to meet reporting obligations or result in management being required to give a qualified assessment of our internal controls over financial reporting or our independent auditors providing an adverse opinion regarding management’s assessment, when such opinion is required.  Any such result could cause investors to lose confidence in our reported financial information, which could have a material adverse effect on our stock price. Additionally, if we are able to upgrade to a senior exchange such as the NASDAQ Capital Market, we will incur listing fees as well as other costs to comply with the exchange requirements





We also expect these new rules and regulations may make it more difficult and more expensive for us to obtain director and officer liability insurance and we may be required to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage.  As a result, it may be more difficult for us to attract and retain qualified individuals to serve on our board of directors or as executive officers.  We are currently evaluating and monitoring developments with respect to these new rules, and we cannot predict or estimate the amount of additional costs we may incur or the timing of such costs.





We must successfully maintain and/or upgrade our information technology systems.





We rely on various information technology systems to manage our operations, and we regularly evaluate these systems against our current and expected requirements.  Although we have no current plans to implement modifications or upgrades to our systems, we will eventually be required to make changes to legacy systems and acquiring new systems with new functionality.  We are considering additional investments in updating our current system to help us improve our internal control system and to meet compliance requirements under Section 404.  We are also continuing to develop and update our internal information systems on a timely basis to meet our business expansion needs.  Any information technology system disruptions, if not anticipated and appropriately mitigated, could have an adverse effect on our business and operations.





Business interruptions could adversely affect our business.





Our operations and the operations of our suppliers and distributors are vulnerable to interruption by fire, earthquake, hurricanes, power loss, telecommunications failure and other events beyond our control.  In the event of a major natural disaster, we could experience business interruptions, destruction of facilities and loss of life.  In the event that a material business interruption occurs that affects us or our suppliers or distributors, deliveries could be delayed and our business and financial results could be harmed.




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We must attract more consumers within our targeted profile to our brands.





Our current products are weighted towards Chinese male consumers 18 to 45 years of age.  If we are not successful in attracting consumers within our demographic profile for our brand, our results of operation and our ability to grow will be adversely affected.





Risks Related to Our Corporate Structure





If the Chinese government determines that the contractual arrangements through which we control Yinglin Jinduren do not comply with applicable regulations, our business could be adversely affected. If the PRC regulatory bodies determine that such agreements do not comply with PRC regulatory restrictions on foreign investment, we could be subject to severe penalties. In addition, changes in such Chinese laws and regulations may materially and adversely affect our business.





There are uncertainties regarding the interpretation and application of PRC laws, rules and regulations, including but not limited to the laws, rules and regulations governing the validity and enforcement of the contractual arrangements between HK Dong Rong and Yinglin Jinduren. Although we have been advised by our PRC counsel, that based on their understanding of the current PRC laws, rules and regulations, the contractual arrangements with Yinglin Jinduren and its owners, as well our ability to enforce our rights thereunder comply with all applicable PRC laws, rules and regulations, and do not violate, breach, contravene or otherwise conflict with any applicable PRC laws, rules or regulations, we cannot assure you that the PRC regulatory authorities will not determine that our corporate structure and contractual arrangements violate PRC laws, rules or regulations. If the PRC regulatory authorities determine that our contractual arrangements are in violation of applicable PRC laws, rules or regulations, our contractual arrangements will become invalid or unenforceable.In addition, new PRC laws, rules and regulations may be introduced from time to time to impose additional requirements that may be applicable to our contractual arrangements. For example, the PRC Property Rights Law that became effective on October 1, 2007 requires companies to register security interests on equity interests granted under equity pledge agreements with the local Administration for Industry and Commerce. However, it is unclear whether or not the Company is required to register the security interests under the Property Rights Law because HK Dong Rong entered into the equity pledge agreement with Yinglin Jinduren in 2005, prior to the October 1, 2007 enactment of the Property Rights Law. This law does not state that it is applicable to transactions prior to its 2007 enactment date and the security interests granted under the equity pledge agreement have not been registered. Because such registration has not been completed, there is a risk that HK Dong Rong may not be able to enforce its rights under the equity pledge agreement. In the event Yinglin Jinduren’s equity owners, our CEO Mr. Wu and his brother Mr. Zhifan Wu (collectively the “Yinglin Jinduren Equity Owners”), fail to perform their contractual obligations under the equity pledge agreement, HK Dong Rong, as pledgee, becomes entitled to exercise its rights under the equity pledge agreement including the right to vote with, control and sell the pledged equity interests. If a dispute arises between the Company and the Yinglin Jinduren Equity Owners and Yinglin Jinduren Equity Owners breach their obligations under the equity pledge agreement by selling the equity ownership of Yinglin Jinduren to a third party without the Company’s consent, HK Dong Rong may not be able to enforce such rights and claim a superior security interest over the pledged equity interests as against a bona fide purchaser of such equity interests because HK Dong Rong’s security interests in the pledged equity interests were not registered with the local Administration for Industry and Commerce. If Yinglin Jinduren is sold to a bona fide purchaser and the Company is unable to enforce the security interests granted under the equity pledge agreement to prevent the completion of such sale, then there is a potential risk that Yinglin Jinduren’s bona fide purchaser may, in turn, refuse to perform all of Yinglin Jinduren’s obligations to the Company under the contractual arrangements including Yinglin Jinduren’s obligation to pay the Company fees equal to Yinglin Jinduren’s net income. Such refusal would result in the Company effectively losing control over its business operations, which are currently conducted through Yinglin Jinduren, thereby severing the Company’s ability to continue receiving payments from Yinglin Jinduren and leaving the Company with no or minimal operations and assets. If the Company losses control over Yinglin Jinduren’s operations and the fee payments that it currently receives from Yinglin Jinduren under the contractual arrangements because Yinglin Jinduren and Yinglin Jinduren’s Equity Owners breach their obligations under the equity pledge agreement or the other contractual arrangement agreements or commit fraud in performing their obligations under such agreements, then the Company would no longer be considered the “primary beneficiary” of Yinglin Jinduren’s operations, and thus it would no longer be able to consolidate Yinglin Jinduren’s results, assets and liabilities in the Company’s financial statements.





The Chinese government has broad discretion in dealing with violations of laws and regulations, including levying fines, revoking business and other licenses and requiring actions necessary for compliance. In particular, licenses and permits issued or granted to us by relevant governmental bodies may be revoked at a later time by higher regulatory bodies.  We cannot predict the effect of the interpretation of existing or new Chinese laws or regulations on our businesses.  We cannot assure you that our current ownership and operating structure would not be found in violation of any current or future Chinese laws or regulations.  As a result, we may be subject to sanctions, including fines, and could be required to restructure our operations or cease to provide certain services.  Any of these or similar actions could significantly disrupt our business operations or restrict us from conducting a substantial portion of our business operations, which could materially and adversely affect our business, financial condition and results of operations.




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If we, HK Dong Rong or Yinglin Jinduren are determined to be in violation of any existing or future PRC laws, rules or regulations or fail to obtain or maintain any of the required governmental permits or approvals, the relevant PRC regulatory authorities would have broad discretion in dealing with such violations, including:





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revoking the business and operating licenses of Yinglin Jinduren and/or voiding the contractual arrangements;





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discontinuing or restricting the operations of Yinglin Jinduren;





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imposing conditions or requirements with which we or HK Dong Rong or Yinglin Jinduren may not be able to comply;





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requiring us to restructure the relevant ownership structure or operations;





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restricting or prohibiting our use of the proceeds from our initial public offering to finance our business and operations in China; or





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imposing fines or other forms of economic penalties.





As we do no direct ownership of Yinglin Jinduren, the imposition of any of these penalties may have a material adverse effect on our financial condition, results of operations and prospects.





Our contractual arrangements with Yinglin Jinduren and its owners as well as our ability to enforce our rights thereunder may not be as effective in providing control over Yinglin Jinduren as direct ownership.





We have no equity ownership interest in Yinglin Jinduren, and rely on contractual arrangements to control the company.  We cannot assure you that the owners of Yinglin Jinduren will always act in our best interests, and these contractual arrangements may not be as effective in providing control over the company as direct ownership.  For example, Yinglin Jinduren could fail to take actions required for our business despite its contractual obligation to do so.  If Yinglin Jinduren fails to perform under its agreements with us, we are required by the terms of these agreements to enforce our rights by arbitration before The China International Economic and Trade Arbitration Commission (CIETAC).  To initiate such proceeding, we must first prepare and submit an arbitration request to CIETAC for its acceptance.  Once accepted, CIETAC will form an arbitration tribunal to hear the matter, set a hearing date and notify Yinglin Jinduren of the proceeding.  Yinglin Jinduren will have 45 days from the receipt of such notice to prepare its statement of defense.  While we have been advised by our PRC counsel that current CIETAC rules requires a decision to be rendered within six months from the selection of the arbitration tribunal, the passage of any prolong period of time without resolution may disrupt and negatively affect our business operations.  Further, we must borne half of CIETAC’s fees in addition to our own expenses incurred to prepare for such proceeding, which fees may become prohibitively expensive as the arbitration must take place in Shanghai and be conducted in Chinese.  As we are also contractually bound by CIETAC’s decision, in the event such decision is unfavorable to us, we may effectively lose our control over Yinglin Jinduren, which could materially and adversely affect our business, financial conditions and results of operations.





Management members of Yinglin Jinduren have potential conflicts of interest with us, which may adversely affect our business and your ability for recourse.





Mr. Qingqing Wu, our chief executive officer, is also the chairman of Yinglin Jinduren and owns 65.91% of its equity ownership interests.  Conflicts of interests between their respective duties to our company and Yinglin Jinduren may arise.  As our directors and executive officers, they have a duty of loyalty and care to us under U.S. and Hong Kong law when there are any potential conflicts of interests between our company and Yinglin Jinduren.  We cannot assure you, however, that when conflicts of interest arise, every one of them will act completely in our interests or that conflicts of interests will be resolved in our favor.  For example, they may determine that it is in Yinglin Jinduren’s interests to sever the contractual arrangements with HK Dong Rong, irrespective of the effect such action may have on us.  Because Yinglin Jinduren is our sole operating business we derive our income entirely from the contractual arrangements, we would have no or minimal operations and assets if the contractual arrangements are severed.  In addition, any one of them could violate his or her legal duties by diverting business opportunities from us to others, thereby reducing the amount of payment that Yinglin Jinduren is obligated to remit to us under the consulting services agreement.




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In the event that you believe that your rights have been infringed under the securities laws or otherwise as a result of any one of the circumstances described above, it may be difficult or impossible for you to bring an action against Yinglin Jinduren or our officers or directors who are members of Yinglin Jinduren’s management, all of whom reside within China.  Even if you are successful in bringing an action, the laws of China may render you unable to enforce a judgment against the assets of Yinglin Jinduren and its management, all of which are located in China.





Our principle shareholder may be subject to registration requirement under current regulations relating to offshore investment activities by PRC residents, the non-compliance of which may subject us to fines and sanctions that could adversely affect our business.





In October 2005, the State Administration of Foreign Exchange (“SAFE”) promulgated the Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Corporate Financing and Roundtrip Investment Through Offshore Special Purpose Vehicles, or Circular 75, that states that if PRC citizens residing in the PRC, or PRC residents, use assets or equity interests in their PRC entities as capital contributions to establish offshore companies or inject assets or equity interests of their PRC entities into offshore companies to raise capital overseas, they must register with local SAFE branches with respect to their overseas investments in offshore companies.  They must also file amendments to their registrations if their offshore companies experience material events involving capital variation, such as changes in share capital, share transfers, mergers and acquisitions, spin-off transactions, long-term equity or debt investments or uses of assets in China to guarantee offshore obligations.  Under this regulation, their failure to comply with the registration procedures set forth in such regulation may result in restrictions being imposed on the foreign exchange activities of the relevant PRC entity, including the payment of dividends and other distributions to its offshore parent, as well as restrictions on the capital inflow from the offshore entity to the PRC entity.





Although Mr. Qingqing Wu, our principal shareholder, resides in the PRC, he is a foreign national.  As such, he has not registered with the local branch of the SAFE under Circular No. 75.  However, we cannot provide any assurance that SAFE may nevertheless require Mr. Wu to comply with such registration requirement.  Should SAFE make such determination, failure to comply could subject us to fines or sanctions imposed by the PRC government, which may adversely affect our business..





Risks Related to Doing Business in China





Because our assets are located overseas, shareholders may not receive distributions that they would otherwise be entitled to if we were declared bankrupt or insolvent.





All of our assets are located in the PRC.  Because our assets are located overseas, our assets may be outside of the jurisdiction of U.S. courts to administer if we are the subject of an insolvency or bankruptcy proceeding. As a result, if we declared bankruptcy or insolvency, our shareholders may not receive the distributions on liquidation that they would otherwise be entitled to if our assets were to be located within the U.S., under U.S. bankruptcy law.





Adverse changes in economic and political policies of the PRC government could have a material adverse effect on the overall economic growth of China, which could adversely affect our business.





All of our business operations are currently conducted in the PRC, under the jurisdiction of the PRC government.  Accordingly, our results of operations, financial condition and prospects are subject to a significant degree to economic, political and legal developments in China.  China’s economy differs from the economies of most developed countries in many respects, including with respect to the amount of government involvement, level of development, growth rate, and control of foreign exchange and allocation of resources.  While the PRC economy has experienced significant growth in the past 20 years, growth has been uneven across different regions and among various economic sectors of China.  The PRC government has implemented various measures to encourage economic development and guide the allocation of resources.  Some of these measures benefit the overall PRC economy, but may also have a negative effect on us.  For example, our financial condition and results of operations may be adversely affected by government control over capital investments or changes in tax regulations that are applicable to us.  Since early 2004, the PRC government has implemented certain measures to control the pace of economic growth.  Such measures may cause a decrease in the level of economic activity in China, which in turn could adversely affect our results of operations and financial condition.




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Unprecedented rapid economic growth in China may increase our costs of doing business, and may negatively impact our profit margins and/or profitability.





Our business depends in part upon the availability of relatively low-cost labor and materials.  Rising wages in China may increase our overall costs of production.  In addition, rising raw material costs, due to strong demand and greater scarcity, may increase our overall costs of production.  If we are not able to pass these costs on to our customers in the form of higher prices, our profit margins and/or profitability could decline.





You may face difficulties in protecting your interests, and your ability to protect your rights through the U.S. federal courts may be limited, because our subsidiaries are incorporated in non-U.S. jurisdictions, we conduct substantially all of our operations in China, and except for our CFO all of our officers and directors reside outside the United States.





Although we are incorporated in Nevada, we conduct substantially all of our operations in China through Yinglin Jinduren.  Other than our CFO, all of our officers and directors reside outside the United States and some or all of the assets of those persons are located outside of the United States.  As a result, it may be difficult or impossible for you to bring an action against us or against these individuals in China in the event that you believe that your rights have been infringed under the securities laws or otherwise.  Even if you are successful in bringing an action of this kind, the laws of the PRC may render you unable to enforce a judgment against our assets or the assets of our directors and officers.





As a result of all of the above, our public shareholders may have more difficulty in protecting their interests through actions against our management, directors or major shareholders than would shareholders of a corporation doing business entirely within the United States.





The relative lack of public company experience of our management team may put us at a competitive disadvantage.





Our management team in China lacks public company experience, which could impair our ability to comply with legal and regulatory requirements such as those imposed by Sarbanes-Oxley Act of 2002.  Other than our CFO, the individuals who now constitute our senior management have never had responsibility for managing a publicly traded company. Such responsibilities include complying with federal securities laws and making required disclosures on a timely basis.  Our senior management may not be able to implement programs and policies in an effective and timely manner that adequately respond to such increased legal, regulatory compliance and reporting requirements.  Our failure to comply with all applicable requirements could lead to the imposition of fines and penalties and distract our management from attending to the growth of our business.





Governmental control of currency conversion may affect the value of your investment.





The Chinese government imposes controls on the convertibility of RMB into foreign currencies and, in certain cases, the remittance of currency out of China.  We receive substantially all of our revenues in RMB.  Under our current structure, our income is primarily derived from payments from Yinglin Jinduren. Shortages in the availability of foreign currency may restrict the ability of our Chinese subsidiaries and our affiliated entity to remit sufficient foreign currency to pay dividends or other payments to us, or otherwise satisfy their foreign currency denominated obligations.  Under existing Chinese foreign exchange regulations, payments of current account items, including profit distributions, interest payments and expenditures from trade-related transactions, can be made in foreign currencies without prior approval from China State Administration of Foreign Exchange by complying with certain procedural requirements.  However, approval from appropriate government authorities is required where RMB is to be converted into foreign currency and remitted out of China to pay capital expenses such as the repayment of bank loans denominated in foreign currencies.  The Chinese government may also at its discretion restrict access in the future to foreign currencies for current account transactions.  If the foreign exchange control system prevents us from obtaining sufficient foreign currency to satisfy our currency demands, we may not be able to pay dividends in foreign currencies to our stockholders.





Fluctuation in the value of RMB may have a material adverse effect on your investment.





The value of RMB against the U.S. dollar and other currencies may fluctuate and is affected by, among other things, changes in political and economic conditions.  Our revenues and costs are mostly denominated in RMB, as well as a significant portion of our financial assets.  We rely entirely on fees paid to us by our affiliated entity in China.  Any significant fluctuation in the value of RMB may materially and adversely affect our cash flows, revenues, earnings and financial position, and the value of, and any dividends payable on, our stock in U.S. dollars.  For example, an appreciation of RMB against the U.S. dollar would make any new RMB denominated investments or expenditures more costly to us, to the extent that we need to convert U.S. dollars into RMB for such purposes.  An appreciation of RMB against the U.S. dollar would also result in foreign currency translation losses for financial reporting purposes when we translate our RMB denominated financial assets into U.S. dollar, as U.S. dollar is our reporting currency.




25




Dividends we receive from our subsidiary located in the PRC may be subject to PRC withholding tax.





The PRC Enterprise Income Tax Law, or the EIT Law, and the implementation regulations for the EIT Law issued by the PRC State Council, became effective as of January 1, 2008.  The EIT Law provides that a maximum income tax rate of 20% is applicable to dividends payable to non-PRC investors that are “non-resident enterprises,” to the extent such dividends are derived from sources within the PRC, and the State Council has reduced such rate to 10% through the implementation regulations.  All of our business operations are conducted by our wholly-owned subsidiary in the PRC, China Dong Rong, which is deemed to be a wholly foreign owned enterprise (“WFOE”).  If and when China Dong Rong elects to pay dividends, any such dividends paid to us may be subject to the 10% income tax if we are considered as a “non-resident enterprise” under the EIT Law.  If we are required under the EIT Law and its implementation regulations to pay income tax for any dividends we receive from our WFOE, it may have a material and adverse effect on our net income and materially reduce the amount of dividends, if any, we may pay to our shareholders.





We face risks related to health epidemics and other outbreaks.





Our business could be adversely affected by the effects of an epidemic outbreak, such as the SARS epidemic in April 2003.  Any prolonged recurrence of such adverse public health developments in China may have a material adverse effect on our business operations.  For instance, health or other government regulations adopted in response may require temporary closure of our stores or offices.  Such closures would severely disrupt our business operations and adversely affect our results of operations.  We have not adopted any written preventive measures or contingency plans to combat any future outbreak of SARS or any other epidemic.





If relations between the United States and China worsen, investors may be unwilling to hold or buy our stock and our stock price may decrease.





At various times during recent years, the United States and China have had significant disagreements over political and economic issues. Controversies may arise in the future between these two countries.  Any political or trade controversies between the United States and China, whether or not directly related to our business, could reduce the price of our common stock.





Risks Related to an Investment in Our Securities





Our common stock has limited liquidity.





Our common stock is traded on the Over-the-Counter Bulletin Board.  It is thinly traded compared to larger more widely known companies in the same industry.  Thinly traded common stock can be more volatile than stock trading in an active public market.  We cannot predict the extent to which an active public market for our common stock will develop or be sustained.





Our stock is categorized as a penny stock.  Trading of our stock may be restricted by the SEC’s penny stock regulations which may limit a shareholder’s ability to buy and sell our stock.





Our stock is categorized as a penny stock.  The SEC has adopted Rule 15g-9 which generally defines “penny stock” to be any equity security that has a market price (as defined) less than $5.00 per share or an exercise price of less than $5.00 per share, subject to certain exceptions.  Our securities are covered by the penny stock rules, which impose additional sales practice requirements on broker-dealers who sell to persons other than established customers and accredited investors.  The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document in a form prepared by the SEC which provides information about penny stocks and the nature and level of risks in the penny stock market.  The broker-dealer also must provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction and monthly account statements showing the market value of each penny stock held in the customer’s account.  The bid and offer quotations, and the broker-dealer and salesperson compensation information, must be given to the customer orally or in writing prior to effecting the transaction and must be given to the customer in writing before or with the customer’s confirmation.  In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from these rules; the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction.  These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for the stock that is subject to these penny stock rules.  Consequently, these penny stock rules may affect the ability of broker-dealers to trade our securities.  We believe that the penny stock rules discourage investor interest in and limit the marketability of our common stock.




26




FINRA sales practice requirements may also limit a shareholder’s ability to buy and sell our stock.





In addition to the “penny stock” rules described above, the Financial Industry Regulatory Authority (“FINRA”) has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer.  Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer’s financial status, tax status, investment objectives and other information. Under interpretations of these rules, FINRA believes that there is a high probability that speculative low priced securities will not be suitable for at least some customers.  The FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.





We expect to experience volatility in our stock price, which could negatively affect shareholders’ investments.





The market price for shares of our common stock may be volatile and may fluctuate based upon a number of factors, including, without limitation, business performance, news announcements or changes in general market conditions.





Other factors, in addition to the those risks included in this section, that may have a significant impact on the market price of our common stock include, but are not limited to:





Ÿ
receipt of substantial orders or order cancellations of products;





Ÿ
quality deficiencies in services or products;





Ÿ
international developments, such as technology mandates, political developments or changes in economic policies;





Ÿ
changes in recommendations of securities analysts;





Ÿ
shortfalls in our backlog, revenues or earnings in any given period relative to the levels expected by securities analysts or projected by us;





Ÿ
government regulations, including stock option accounting and tax regulations;





Ÿ
energy blackouts;





Ÿ
acts of terrorism and war;





Ÿ
widespread illness;





Ÿ
proprietary rights or product or patent litigation;





Ÿ
strategic transactions, such as acquisitions and divestitures;





Ÿ
rumors or allegations regarding our financial disclosures or practices; or





Ÿ
earthquakes or other natural disasters concentrated in Fujian, China where a significant portion of our operations are based.




27




In the past, securities class action litigation has often been brought against a company following periods of volatility in the market price of its securities.  Due to changes in the volatility of our common stock price, we may be the target of securities litigation in the future.  Securities litigation could result in substantial costs and divert management’s attention and resources.





We do not anticipate that cash dividends will be paid in the foreseeable future.





We do not anticipate paying cash dividends on our common stock in the foreseeable future and we may not have sufficient funds legally available to pay dividends.  Even if the funds are legally available for distribution, we may nevertheless decide not to pay any dividends.  We presently intend to retain all earnings for our operations.





Our common shares are not currently traded at high volume, and you may be unable to sell at or near ask prices or at all if you need to sell or liquidate a substantial number of shares at one time.





We cannot predict the extent to which an active public market for its common stock will develop or be sustained.  However, we do not rule out the possibility of applying for listing on the Nasdaq Capital Market or other markets.





Our common shares are currently traded, but currently with low volume, based on quotations on the “Over-the-Counter Bulletin Board”, meaning that the number of persons interested in purchasing our common shares at or near bid prices at any given time may be relatively small or non-existent.   This situation is attributable to a number of factors, including the fact that we are a small company which is still relatively unknown to stock analysts, stock brokers, institutional investors and others in the investment community that generate or influence sales volume, and that even if we came to the attention of such persons, they tend to be risk-averse and would be reluctant to follow an unproven company such as ours or purchase or recommend the purchase of our shares until such time as we became more seasoned and viable.  As a consequence, there may be periods of several days or more when trading activity in our shares is minimal or non-existent, as compared to a seasoned issuer which has a large and steady volume of trading activity that will generally support continuous sales without an adverse effect on share price.  We cannot give you any assurance that a broader or more active public trading market for our common stock will develop or be sustained, or that trading levels will be sustained.





Shareholders should be aware that, according to SEC Release No. 34-29093, the market for “penny stocks” has suffered in recent years from patterns of fraud and abuse.  Such patterns include (1) control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer; (2) manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases; (3) boiler room practices involving high-pressure sales tactics and unrealistic price projections by inexperienced sales persons; (4) excessive and undisclosed bid-ask differential and markups by selling broker-dealers; and (5) the wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the resulting inevitable collapse of those prices and with consequent investor losses.  Our management is aware of the abuses that have occurred historically in the penny stock market.  Although we do not expect to be in a position to dictate the behavior of the market or of broker-dealers who participate in the market, management will strive within the confines of practical limitations to prevent the described patterns from being established with respect to our securities. The occurrence of these patterns or practices could increase the future volatility of our share price.





Our corporate actions are substantially controlled by our principal shareholders and affiliated entities.





As of March 16, 2011, our principal shareholders, including our officers and directors and their affiliated entities, owned approximately 51.87% of our outstanding shares of common stock. These shareholders, acting individually or as a group, could exert substantial influence over matters such as electing directors and approving mergers or other business combination transactions. In addition, because of the percentage of ownership and voting concentration in these principal shareholders and their affiliated entities, elections of our board of directors will generally be within the control of these shareholders and their affiliated entities. While all of our shareholders are entitled to vote on matters submitted to our shareholders for approval, the concentration of shares and voting control presently lies with these principal shareholders and their affiliated entities. As such, it would be difficult for shareholders to propose and have approved proposals not supported by management. There can be no assurances that matters voted upon by our officers and directors in their capacity as shareholders will be viewed favorably by all of our shareholders.




28




The elimination of monetary liability against our directors, officers and employees under Nevada law and the existence of indemnification rights to our directors, officers and employees may result in substantial expenditures by our company and may discourage lawsuits against our directors, officers and employees.





Our Articles of Incorporation, as amended, contain a provision permitting us to eliminate the liability of our directors for monetary damages to our company and shareholders to the extent provided by Nevada law.  We may also have contractual indemnification obligations under our employment agreements with our officers.  The foregoing indemnification obligations could result in our company incurring substantial expenditures to cover the cost of settlement or damage awards against directors and officers, which we may be unable to recoup.  These provisions and resultant costs may also discourage our company from bringing a lawsuit against directors and officers for breaches of their fiduciary duties, and may similarly discourage the filing of derivative litigation by our shareholders against our directors and officers even though such actions, if successful, might otherwise benefit our company and shareholders.





Legislative actions, higher insurance costs and potential new accounting pronouncements may impact our future financial position and results of operations.





There have been regulatory changes, including the Sarbanes-Oxley Act of 2002, and there may potentially be new accounting pronouncements or additional regulatory rulings that will have an impact on our future financial position and results of operations.  The Sarbanes-Oxley Act of 2002 and other rule changes are likely to increase general and administrative costs and expenses.  In addition, insurers are likely to increase premiums as a result of high claims rates over the past several years, which we expect will increase our premiums for insurance policies.  Further, there could be changes in certain accounting rules.  These and other potential changes could materially increase the expenses we report under generally accepted accounting principles, and adversely affect our operating results.





If we fail to maintain an effective system of internal controls, we may not be able to accurately report our financial results or prevent material misstatements.





We are subject to reporting obligations under U.S. securities laws.  The SEC, as required by Section 404 of the Sarbanes-Oxley Act of 2002, adopted rules requiring every public company to include a management report on such company’s internal controls over financial reporting in its annual report, which contains management’s assessment of the effectiveness of our internal controls over financial reporting. Our management may conclude that our internal controls over our financial reporting are not effective.  Our reporting obligations as a public company will place a significant strain on our management, operational and financial resources and systems for the foreseeable future. Effective internal controls, particularly those related to revenue recognition, are necessary for us to produce reliable financial reports and are important to help prevent fraud.  As a result, our failure to achieve and maintain effective internal controls over financial reporting could result in the loss of investor confidence in the reliability of our financial statements, which in turn could harm our business and negatively impact the trading price of our stock.  Furthermore, we anticipate that we will incur considerable costs and use significant management time and other resources in an effort to comply with Section 404 and other requirements of the Sarbanes-Oxley Act.





The full conversion and exercise of certain outstanding series A convertible preferred stock and warrants could result in the substantial dilution of the Company in terms of a particular percentage ownership in our Company as well as the book value of the common shares. The sale of a large amount of common shares received upon exercise of the warrants on the public market to finance the exercise price or to pay associated income taxes, or the perception that such sales could occur, could substantially depress the prevailing market prices for our shares.





As of March 30, 2011, there were 966,760 shares of series A convertible preferred stock outstanding, as well as 1,716,877 warrants with an exercise price of $3.43 per share. In the event of conversion or exercise of these securities, a stockholder could suffer substantial dilution of their investment in terms of the percentage ownership in us as well as the book value of the common shares held. Full conversion and exercise of the outstanding series A convertible preferred stock and warrants would have increased the outstanding common shares as of March 30, 2011, by approximately 14.46% to approximately 21,239,806 shares.





ITEM 2. DESCRIPTION OF PROPERTY





We are headquartered in, and operate from, Fujian Province, China. Our current operating facility is as follows:





Location

Principal Activities

Area (sq. meters)

Lease Expiration Date11/F., 157 Taidong Road, Xiamen Guanyin Shan International

Commercial Operation Centre, A3-2,

Siming District, Xiamen,

Fujian Province, PRC

Design, marketing, sales and purchasing

1,376

October 8, 2012




29




We are leasing the Xiamen office under a property lease agreement that expires October 7, 2012, with monthly lease amount of RMB 39,902. Rental expense was $71,000 and $66,000 for 2010 and 2009 respectively.  We believe that the office is well maintained and in good operating condition, and is sufficient for our current business operations.





In the third quarter of 2010, we began to outsource 100% of our manufacturing to third-party O.E.M. manufacturers. See “Business - Our Suppliers and Manufacturers.” Accordingly, we are in the process of disposing our manufacturing-related assets, including the building that houses our manufacturing facility and the land use right for the land on which the building occupies. See “Business – Transfer of Business Operations to China Dong Rong – Sales of the Manufacturing Assets.”





ITEM 3. LEGAL PROCEEDINGS





We are not currently involved in any material legal proceedings, and we are not aware of any material legal proceedings pending or threatened against us.  We are also not aware of any material legal proceedings involving any of our directors, officers, or affiliates or any owner of record or beneficially of more than 5% of any class of our voting securities.





PART II





ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS





Market Information





On April 2, 2008, our shares of common stock commenced trading on the Over-The-Counter Bulletin Board (the “OTCBB”) under the symbol “SNOH.” On January 16, 2009, in connection with a 1-for-100 reverse split of our issued and outstanding shares of common stock, our symbol changed to “SICI.”  On March 20, 2009, in connection with our name change that went effective March 20, 2009, our symbol changed to “VLOV.”





The following table sets forth the high and low bid information for our common stock for each quarter within our last two fiscal years and interim periods, as reported by the OTC Bulletin Board. The bid prices reflect inter-dealer quotations, do not include retail markups, markdowns, or commissions, and do not necessarily reflect actual transactions.





Low


High2011Quarter ended March 31, 2011 (through March 30, 2011)

$
1.40


$
2.052010Quarter ended December 31, 2010

$
2.00


$
3.40Quarter ended September 30, 2010


2.85



5.49Quarter ended June 30, 2010s


3.00



6.00Quarter ended March 31, 2010


4.00



7.002009Quarter ended December 31, 2009

$
2.95


$
7.50Quarter ended September 30, 2009


1.00



5.50Quarter ended June 30, 2009


1.25



2.50Quarter ended March 31, 2009


0.28



8.00





* Price adjusted to reflect 1-for-100 reverse split effected January 12, 2009.


** Our common stock had no active trading market until April 2, 2008.





The last reported closing sales price for shares of our common stock was $1.57 per share on the OTCBB on March 11, 2011.




30




Holders





As of March 16, 2011, we had 74 stockholders of record of our common stock based upon the stockholder list provided by our transfer agent.





Transfer Agent





Our transfer agent is Transfer Online, whose address is 317 SW Alder Street, Portland, Oregon 97204, and whose telephone number is (503) 227-2950.





Dividends





We have never paid cash dividends on our common stock.  We intend to keep future earnings, if any, to finance the expansion of our business, and we do not anticipate that any cash dividends will be paid in the foreseeable future.  Our future payment of dividends will depend on our earnings, capital requirements, expansion plans, financial condition and other relevant factors that our board of directors may deem relevant.





Recent Sales of Unregistered Securities





From October 1, 2010 to the date of this report, the Company issued an aggregate of 512,898 shares of common stock to certain of the investors in the Company’s financing completed in November 2009 (the “Financing”), when these investors converted an aggregate of 512,898 shares of the Company’s series A convertible preferred stock issued to them in connection with the Financing. The shares of common stock were issued in accordance with and in reliance upon the exemption from securities registration afforded by Rule 506 of Regulation D under the Securities Act.





ITEM 6. SELECTED FINANCIAL DATA





Not applicable.





ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS





The following discussion and analysis of our results of operations and financial condition for the fiscal years ended December 31, 2010 and 2009 should be read in conjunction with our financial statements and the notes to those financial statements that are included elsewhere in this annual report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under the “Risk Factors”, “Cautionary Notice Regarding Forward-Looking Statements” and “Description of Business” sections and elsewhere in this report. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” “predict,” and similar expressions to identify forward-looking statements. Although we believe the expectations expressed in these forward-looking statements are based on reasonable assumptions within the bounds of our knowledge of our business, our actual results could differ materially from those discussed in these statements. Factors that could contribute to such differences include, but are not limited to, those discussed in the “Risk Factors” section of this report. We undertake no obligation to update publicly any forward-looking statements for any reason even if new information becomes available or other events occur in the future.





Overview





We design, develop, manufacture, distribute and sell casual apparel and clothing products in the PRC targeted toward middle-class Chinese men under our VLOV brand. We sell our products to our independent distributors, each of whom is granted rights to market and sell our products in a defined market or territory.  As of December 31, 2010, we had agreements with 12 distributors throughout northern, central and southern China.  After distributors place purchase orders for our products, such products are manufactured by us and our outsourced manufacturers and delivered to our distributors.  As of December 31, 2010, our distributors owned and operated 526 points of sales, or POS, across the PRC, including counters, concessions and stand-alone stores and store-in-stores.  We maintain and exercise control over advertising and marketing activities from our headquarters in Fujian, China, where we set the tone for integrity, consistency and direction of the V·LOV brand image throughout China.




31




Our goal is to provide stylish, fashion-forward clothing, to our target customer, the male Chinese consumer aged 18 to 45. To achieve this goal, we must maintain our overall brand image and make our brands more exclusive. We, along with our distributors, believe that certain types of POS (counters and concessions) lessen our overall brand value. In this regard, since March 31, 2010 our distributors collectively closed more than 200 counters and concessions and opened 36 stand-alone stores reflecting VLOV’s upscale brand image.  To date, our distributors have been willing to make such investments because we have increased our marketing budget significantly as a percentage of our revenue and because of our ability to produce clothing that we believe is reflective of our brand image. Ultimately, our goal is for our distributors to move towards stand-alone stores as this will continue to enhance our brand value amongst our target consumer base.





During 2010, all of our business operations were carried out by our variable interest entity Yinglin Jinduren, which we controlled through contractual arrangements between Yinglin Jinduren and our wholly-owned subsidiary HK Dong Rong.  Since January 1, 2011, we have been in the process of transferring all of our business operations, comprising of design, marketing, sales and purchasing, to our wholly-owned subsidiary China Dong Rong. As of the date of this report, all of our business operations are carried out by China Dong Rong. See “Business – Transfer of Business Operations to China Dong Rong.”





Critical Accounting Policies





Our management’s discussion and analysis of our financial condition and results of operations are based on our financial statements that have been prepared in accordance with accounting principles generally accepted in the United States.  The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements as well as the reported net sales and expenses during the reporting periods.  On an ongoing basis, we evaluate our estimates and assumptions.  We base our estimates on historical experience and on various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources.  Actual results may differ from these estimates under different assumptions or conditions.





Our significant accounting policies are described in Note 1 to our consolidated financial statements.  Our critical accounting policies are those where we have made the most difficult, subjective or complex judgments in making estimates, and/or where these estimates can significantly impact our financial results under different assumptions and conditions. Our critical accounting policies are:





Basis of presentation and consolidation





As discussed above and in Note 1 to our consolidated financial statements, our operations are conducted through Yinglin Jinduren, a PRC company in which the equity interests are held by Mr. Qingqing Wu, our chief executive officer, and his brother Mr. Zhifan Wu. Through contractual arrangements, we control the daily operations of Yinglin Jinduren, as well as all matters requiring shareholder approval.  We receive a fee equal to Yinglin Jinduren’s net income and, in the event it were to incur losses, would be expected to absorb those losses through our inability to collect the accumulated net income due to us.  As a result, we are considered to be the primary beneficiary of Yinglin Jinduren’s operations and accordingly we consolidate its assets, liabilities and results of operations in our consolidated financial statements.  We have no operations other than those conducted through Yinglin Jinduren.





Revenue Recognition





A majority of our products are manufactured on our behalf by third parties, based on orders for our products received from customers. We are responsible for product design, product specification, pricing to the customer, the choice of third party manufacturer, product quality and credit risk associated with the customer receivable. As such, the Company acts as a principal, not as an agent, and records revenues on a gross basis.





We recognize revenues in accordance with FASB ASC 605-10-S99-1 when (a) the price to the customer is fixed or determinable, (b) persuasive evidence of an arrangement exists, (c) delivery has occurred and (d) collectability of the resulting receivable is reasonably assured. Revenue from the sales of goods is recognized on the transfer of significant risks and rewards of ownership, which generally coincides with the time when the goods are delivered to the carrier designated by the customer and title passes to the customer.




32




Accounts receivable





Accounts receivable, which are unsecured, are stated at the amount we expect to collect. We continuously monitor collections and payments from our customers (our distributors) and maintain a provision for estimated credit losses based upon historical experience and any specific customer collection issues that have been identified. Historically, our credit losses have not been significant and within our expectations; however, we cannot guarantee that we will continue to experience the same credit loss rates that have been experienced in the past.





Our accounts receivable aging was as follows for the periods below (amounts in thousands):





From Date of Invoice to Customer:

December 31, 2010


December 31,

20090-30 days

$
10,158


$
6,91431-60 days


11,028



2,19061-90 days


-



-91-120 days


-



-121 days and above


-



-Allowance for bad debts


-



-Total Accounts Receivable

$
21,186


$
9,104





On average, we collect our receivables within 90 days. Our ability to collect is attributed to the steps that we take prior to extending credit to our distributors as discussed above. If we are having difficulty collecting from a distributor, we take the following steps: cease existing shipments to the distributor, visit the distributor to request payment on past due invoice, and if necessary, take legal recourse. If all of these steps are unsuccessful, management would then determine whether or not the receivable should be written off.





Other receivables were $2 thousand and $87 thousand as of December 31, 2010 and 2009, respectively.





Income Taxes





We are subject to income taxes, primarily in the PRC.  We believe we have adequately provided for all taxes due but amounts asserted by tax authorities could be greater or less than the amounts we have accrued.  We have concluded all PRC corporate income tax matters through December 31, 2010 and do not anticipate adjustments as a result of any tax audits within the next twelve months.





Derivative instruments





In connection with the sale of debt or equity instruments, we may sell warrants to purchase our common stock. In certain circumstances, these warrants may be classified as derivative liabilities, rather than as equity. Additionally, the debt or equity instruments may contain embedded derivative instruments, such as conversion options, which in certain circumstances may be required to be bifurcated from the associated host instrument and accounted for separately as a derivative instrument liability.





The identification of, and accounting for, derivative instruments is complex. Our derivative instrument liabilities are re-valued at the end of each reporting period, with changes in the fair value of the derivative liability recorded as charges or credits to income in the period in which the changes occur.  At December 31, 2010, the warrants that we issued in connection with sales of our series A convertible preferred stock in November 2009 and our common stock in December 2009 are accounted for as derivative instrument liabilities.  We determine the fair value of these instruments using a binomial option pricing model. That model requires the use of a number of assumptions, including our expected dividend yield and the expected volatility of our common stock price over the life of the instruments.  Because of the limited trading history for our common stock, we have estimated the future volatility of our common stock price based on the historical experience of other entities considered comparable to us. The identification of, and accounting for, derivative instruments and the assumptions used to value them can significantly affect our financial statements.




33




Results of Operations





Year Ended December 31,2009


2010(Amounts in thousands, in U.S. Dollars, except for percentages)Net Sales

$
64,343



100.00
%

$
73,834



100.00
%Gross Profit

$
23,263



36.15
%

$
29,971



40.59
%Operating Expenses

$
9,694



15.07
%

$
12,624



17.01
%Income From Operations

$
13,569



21.08
%

$
17,347



23.49
%Other (Expenses) / Income

$
982



1.53
%

$
2,365



3.20
%Income Tax Expense

$
4,106



6.38
%

$
4,726



6.40
%Net Income

$
10,445



16.23
%

$
14,986



20.30
%





Net Sales (amounts in thousands, in U.S. Dollars, except for percentages)





Net sales were $73,834 for the year ended December 31, 2010 compared with $64,343 for 2009, an increase of $9,491 or 14.75%.  We generate revenue primarily from the sales of our apparel products to our distributors, who retail them throughout northern, central and southern China.  These retail locations, also known as points of sales (“POS”), include counters, concessions, stand-alone stores and store-in-stores. We design and create samples, which are presented to our distributors at our biannual previews for their selection and purchase based on what they believe will sell most effectively in their POS. Additionally, we set guidelines for our distributors as to how our products are to be advertised and displayed. We believe that our sales are driven by marketing and advertising as well as by creating fashionable designs. We do not own or operate any retail locations ourselves; the POS are established and owned by our distributors, each of whom operates its network of POS directly or through third-party retail operators. The increase in our sales was primarily attributable to increased sales in the provinces of Shandong, Liaoning, Sichuan and Fujian, as well as increased advertising.





We have continued to upscale our product offerings to our distributors and have been working with our distributors to sell our products primarily via stand-alone stores and store-in-stores and not through counters and concessions as we believe that stand-alone stores and store-in-stores strengthen our brand image with consumers. In this regard, our distributors have collectively closed more than 200 counters and concessions since March 31, 2010 and have opened 36 stand-alone stores as of December 31, 2010 that reflect our upscale brand image.





The following table sets forth the geographical breakdown of our total sales revenue for the periods indicated:




Years Ended December 31,2009


2010(Amounts in thousands, in U.S. Dollars,

except for percentages)$


% of total

sales revenue


$


% of total

sales revenue


Growth (Decline)

in 2010

compared

with 2009Beijing

$
2,963



4.60
%

$
3,749



5.08
%


26.53
%Zhejiang

$
12,206



18.97
%

$
11,928



16.16
%


(2.28
)%Shandong

$
7,204



11.20
%

$
9,174



12.43
%


27.35
%Jiangxi

$
6,997



10.87
%

$
6,327



8.57
%


(9.58
)%Yunnan

$
6,345



9.86
%

$
5,991



8.11
%


(5.58
)%Shanxi

$
4,634



7.20
%

$
5,153



6.98
%


11.20
%Liaoning

$
4,896



7.61
%

$
6,549



8.87
%


33.76
%Hubei

$
8,712



13.54
%

$
9,592



12.99
%


10.10
%Henan

$
4,668



7.26
%

$
4,922



6.67
%


5.44
%Guangxi

$
4,360



6.78
%

$
4,982



6.75
%


14.27
%Sichuan

$
829



1.29
%

$
2,745



3.72
%


231.12
%Fujian

$
529



0.82
%

$
2,722



3.69
%


414.56
%Total Net Sales

$
64,343



100.00
%

$
73,834



100.00
%


14.75
%





Cost of Sales and Gross Profit Margin (amounts in thousands, in U.S. Dollars, except for percentages)




34




The following table sets forth the components of our cost of sales and gross profit both in absolute amount and as a percentage of total net sales.




Years Ended December 31,2009


2010Amount


% of net sales


Amount


% of net salesTotal Net Sales

$
64,343



100.0
%

$
73,834



100.00
%O.E.M. Finished Goods Cost

$
36,605



56.89
%

$
42,359



57.37
%Raw Materials

$
3,040



4.72
%

$
1,109



1.50
%Labor

$
1,168



1.82
%

$
279



0.38
%Overhead and Other Expenses

$
267



0.42
%

$
116



0.16
%Total Cost of Sales

$
41,080



63.85
%

$
43,863



59.41
%Gross Profit

$
23,263



36.15
%

$
29,971



40.59
%





During the third quarter of 2010 we began to fully outsource our manufacturing to third parties. Our products are manufactured on our behalf by third parties, based on orders for our products that we receive from our distributors, which orders are based on the clothing samples we design and create.





Historically, we outsourced to two types of manufacturers: (1) sub-contractors, which require us to provide them with the raw materials for our products, and (2) O.E.M. manufacturers, which supply their own raw materials. Beginning in 2009, we have shifted our outsourcing entirely to O.E.M. manufacturers.





As we shifted away from sub-contract manufacturing and manufacturing product ourselves entirely to O.E.M. manufacturing in 2010, the components of our cost of sales have correspondingly shifted. Raw material costs accounted for 1.50%, of our total net sales in 2010, compared with 4.72% in 2009. With the shift to O.E.M. manufacturing, O.E.M. finished goods cost, representing our purchase of finished products from the O.E.M. manufacturers, correspondingly increased accounting for 57.37% of our total net sales in 2010, compared with 56.89% in 2009.





Labor cost accounted for 0.38% of our total net sales in 2010, compared with 1.82% in 2009. The decrease reflects our shift to outsourcing all of our manufacturing needs. Similarly, overhead and other expenses decreased to 0.16% of total net sales in 2010, from 0.42% for 2009.





Total cost of sales for 2010 was $43,863, an increase of 6.77% from $41,080 for 2009. As a percentage of total net sales, our cost of sales decreased to 59.41% of total net sales for 2010, down from 63.85% of total net sales for 2009.  Consequently, gross margin as a percentage of total net sales increased to 40.59% for 2010 from 36.15% for 2009.  Our gross margin increased due to the shift to completely outsourcing our manufacturing needs, as well as focusing production and marketing on higher margin items such as suits, down jackets and leather jackets.





The following table sets forth our total net sales, cost of sales, gross profit and gross margin of the geographic market segments for the periods indicated.




Years Ended December 31,2009


2010Net Sales


Cost of

sales


Gross

profit


Gross

margin


Net Sales


Cost of

sales


Gross

profit


Gross

margin(Amounts in thousands, in U.S. Dollars, except for percentages)Beijing

$
2,963


$
1,890


$
1,073



36.21
%

$
3,749


$
2,216


$
1,533



40.89
%Zhejiang

$
12,206


$
7,790


$
4,416



36.18
%

$
11,928


$
7,024


$
4,904



41.11
%Shandong

$
7,204


$
4,597


$
2,607



36.19
%

$
9,174


$
5,419


$
3,755



40.93
%Jiangxi

$
6,997


$
4,467


$
2,530



36.16
%

$
6,327


$
3,723


$
2,604



41.16
%Yunnan

$
6,345


$
4,049


$
2,296



36.19
%

$
5,991


$
3,530


$
2,461



41.08
%Shanxi

$
4,634


$
2,957


$
1,677



36.19
%

$
5,153


$
3,036


$
2,117



41.08
%Liaoning

$
4,896


$
3,123


$
1,773



36.21
%

$
6,549


$
3,864


$
2,685



41.00
%Hubei

$
8,712


$
5,559


$
3,153



36.19
%

$
9,592


$
5,653


$
3,939



41.07
%Henan

$
4,668


$
2,979


$
1,689



36.18
%

$
4,922


$
2,903


$
2,019



41.02
%Guangxi

$
4,360


$
2,782


$
1,578



36.19
%

$
4,982


$
2,936


$
2,046



41.07
%Sichuan

$
829


$
527


$
302



36.43
%

$
2,745


$
1,643


$
1,102



40.15
%Fujian

$
529


$
360


$
169



31.95
%

$
2,722


$
1,916


$
806



29.61
%Total

$
64,343


$
41,080


$
23,263



36.15
%

$
73,834


$
43,863


$
29,971



40.59
%




35




Selling, General and Administrative Expenses (amounts in thousands, in U.S. Dollars, except for percentages)





Years Ended December 31,2009


2010$


% of Total

Net Sales


$


% of Total

Net Sales(Amounts in thousands, in U.S. Dollars, except for percentages)Gross Profit

$
23,263



36.15
%

$
29,971



40.59
%Operating Expenses:Selling Expenses


4,604



7.16
%


8,568



11.60
%General and Administrative Expenses


5,090



7.91
%


4,056



5.49
%Total


9,694



15.07
%


12,624



17.10
%Income from Operations


13,569



21.08
%


17,347



23.49
%





Selling expenses were $8,568 in 2010, compared with $4,604 in 2009, increase of $3,964 or 86.10%.  The increase was mainly due to additional advertising expense, which increased 79.24% year-over-year from $3,179 for 2009 to $5,698 for 2010. In order to increase our brand image and awareness, we anticipate that our selling expenses will continue to increase in absolute dollars and as a greater percentage of total revenue, as we continue our marketing efforts to support our existing distribution network as well as to penetrate potential new markets.





General and administrative expenses decreased from $5,090 for 2009 to $4,056 for 2010, a decrease of $1,034 or 20.31%.  The decrease was mainly due to higher professional fees incurred during the year ended December 31, 2009 relating to our reverse acquisition transaction in February 2009, including legal and accounting fees. As we continue to further improve our operating infrastructure and incur expenses related to being a U.S. public company, however, we anticipate that our general and administrative expenses will increase in absolute dollars as well as a percentage of total revenues.





Change in Fair Value of Derivative Liability (amounts in thousands, in U.S. Dollars, except for percentages)





We issued common stock purchase warrants to the investors in our financings completed in October, November and December 2009.  These warrants are accounted for at fair value as derivative instruments and are marked-to-market each period, with changes in the fair value charged or credited to income each period and do not impact cash flow as these are non-cash charges. During the years ended December 31, 2010 and 2009, we recorded gains of $2,351 and $1,009, respectively. In future periods, we may experience significant gains or losses, as the value of these warrants fluctuates in response to changes in our stock price.





Interest Income (amounts in thousands, in U.S. Dollars, except for percentages)





Interest income was $81 for 2010 compared with $31 for 2009.




Interest Expense (amounts in thousands, in U.S. Dollars, except for percentages)





Interest expense was $67 for 2010 compared with $58 for 2009.





Income Tax Expenses  (amounts in thousands, in U.S. Dollars, except for percentages)





In both 2009 and 2010, we were subject to income tax at a rate of 25%. Income tax expense for 2010 and 2009 amounted to $4,726 and $4,106,000, respectively. The increase in income tax expense was a result of increased operating income.




36




Net Income  (amounts in thousands, in U.S. Dollars, except for percentages)





As a result of the foregoing, net income for the year ended December 31, 2010 was $14,986, an increase of 43.48% from $10,445 for 2009.





Net Income Attributable to Common Shareholders (amounts in thousands, in U.S. Dollars, except for percentages)





Net income attributable to our common shareholders was $14,986 for 2010, compared with $6,442 of net income attributable to common shareholders from a year ago, an increase of 132.63%





Liquidity and Capital Resources





Year ended December 31, 2010 vs. 2009 (amounts in thousands, in U.S. Dollars, except for percentages)





Net cash provided by operating activities in 2010 was $1,204 as compared with $5,668 in 2009. This decrease of $4,464 was mainly attributable to year-over-year increases in accounts receivable of $9,132 and prepaid expenses of $2,778. These increases were offset by a year-over-year increase in net income of $4,541 and a decrease in trade deposits of $4,153. Our accounts receivable balance increased as some distributors paid later, but within trade terms.





Net cash used in investing activities was $3,029 in 2010, compared with $23 net cash provided by investing activities in 2009. The net cash used in investing activities was mainly due to a time deposit balance made of $3,020 that was invested into a time deposit with a maturity date of March 31, 2011.





Net cash provided by financing activities was $2,415 in 2010, compared with net cash provided by financing activities of $2,480 in 2009. The decrease in net cash provided by financing activities was mainly due to the financing we completed in the fourth quarter of 2009.





As of December 31,2010, we had cash and cash equivalents of $12,013, total current assets of $41,825 and current liabilities of $7,728 which is net of the $1,312 derivative liability.  The $1,312 derivative liability relating to our outstanding warrants will be allocated to equity when the warrants are exercised and eliminated when the warrants expire. The $1,312 derivative liability does not require a cash settlement. We presently finance our operations primarily from the cash flow from our operations, and we anticipate that this will continue to be our primary source of funds to finance our short-term cash needs.





On November 19, 2009, we incorporated China Dong Rong with $8,000 in registered capital of which $4,000 was funded. There was no restriction on the funds contributed, and therefore such contribution is not reflected as a statutory reserve.  The remaining $4,000 in registered capital, which is required to be contributed by November 19, 2011, was funded on March 10, 2011.





Contractual Obligations and Off-Balance Sheet Arrangements





Contractual Obligations





We have certain fixed contractual obligations and commitments that include future estimated payments. Changes in our business needs, cancellation provisions, changing interest rates, and other factors may result in actual payments differing from the estimates. We cannot provide certainty regarding the timing and amounts of payments.  We present below a summary of the most significant assumptions used in our determination of amounts presented in the tables in order to assist in the review of this information within the context of our consolidated financial position, results of operations, and cash flows.





The following tables summarize our contractual obligations as of December 31, 2010, and the effect that these obligations are expected to have on our liquidity and cash flows in future periods.





Payments Due by PeriodTotal


Less than

1year


1 Year +(in thousands of dollars)Contractual Obligations:Total Indebtedness

$
607


$
607


$
-Operating Leases


124



70



54Total Contractual Obligations:

$
731


$
67


$
54




37




Total indebtedness consists of installment loans from financial institutions in the PRC.





Operating lease amounts include minimum lease payments under our non-cancelable operating leases for office facilities, as well as limited computer and office equipment that we utilize under certain lease arrangements.





Off-Balance Sheet Arrangements





Under the operating agreement between our subsidiary HK Dong Rong and our variable interest entity Yinglin Jinduren, it was agreed that, if any guarantee for the performance of Yinglin Jinduren for any contract or loan was required, HK Dong Rong would agree to provide such guarantee.  To date, no such guarantees have been provided. We have not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties. We do not use off-balance sheet derivative financial instruments to hedge or partially hedge interest rate exposure nor do we maintain any other off-balance sheet arrangements for the purpose of credit enhancement, hedging transactions, or other financial or investment purposes. We have not entered into any derivative contracts that are indexed to our shares and classified as shareholder’s equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.





ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK





We are a “smaller reporting company” as defined by Regulations S-K and as such, are not required to provide this information.





38




ITEM 8. FINANCIAL STATEMENTS





VLOV, INC.


INDEX TO CONSOLIDATED FINANCIAL STATEMENTS





Contents





Page(s)Report of Independent Registered Accounting Firm


F-2Consolidated Balance Sheets


F-3Consolidated Statements of Income and Comprehensive Income


F-4Consolidated Statement of Stockholders’ Equity


F-5Consolidated Statements of Cash Flows


F-6Notes to Consolidated Financial Statements


F-7





F-1




Report of Independent Registered Accounting Firm





To the Board of Directors and Stockholders


VLOV, Inc.





We have audited the accompanying consolidated balance sheets of VLOV, Inc. (the “Company”) as of December 31, 2010 and 2009 and the related consolidated statements of income and comprehensive income, stockholders' equity and cash flows for the years then ended.  These consolidated financial statements are the responsibility of the Company's management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits.





We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.





In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2010 and 2009, and the results of its operations and its cash flows for the years then ended in conformity with U.S. generally accepted accounting principles.





Crowe Horwath LLP


Indianapolis, Indiana


March 31, 2011





F-2




VLOV, INC.


CONSOLIDATED BALANCE SHEETS


(Amounts in thousands – except for share and per share data)





December 31,


December 31,2010


2009ASSETSCurrent Assets:Cash and cash equivalents

$
12,013


$
11,036Time deposits


3,020



-Accounts and other receivables


21,222



9,191Amount due from director


-



2,428Trade deposits


4,806



2,309Inventories


654



285Prepaid expenses


110



763Total current assets


41,825



26,012Property, plant and equipment, net


947



966Land use rights


261



263TOTAL ASSETS

$
43,033


$
27,241LIABILITIES AND STOCKHOLDERS' EQUITYCurrent Liabilities:Accounts payable

$
3,254


$
2,565Accrued expenses and other payables


1,446



583Amount due to director/officers


162



30Derivative liability


1,312



3,684Short-term bank loans


607



734Income taxes payable


2,259



1,601Total current liabilities


9,040



9,197Non-current Liabilities:Other payable


-



75Total liabilities


9,040



9,272Commitments


-



-Stockholders' Equity:Common stock, $0.00001 par value, 100,000,000 shares authorized, 18,424,169 and 16,667,957 shares respectively issued and outstanding


1



1Preferred stock, $0.00001 par value, 100,000,000 shares authorized, 1,048,759 and 2,796,721 shares issued and outstanding (liquidation preference $2,999,451 and $7,998,622)


1,492



4,003Additional paid-in capital


8,873



6,319Statutory reserve


913



913Retained earnings


21,159



6,173Accumulated other comprehensive income


1,555



560Total stockholders' equity


33,993



17,969TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY

$
43,033


$
27,241





See accompanying notes to consolidated financial statements




F-3


VLOV, INC.


CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME


(Amounts in thousands – except for share and per share data)




Year Ended December 31,2010


2009Net sales

$
73,834


$
64,343Cost of sales


43,863



41,080Gross profit


29,971



23,263Operating expenses:Selling expenses


8,568



4,604General and administrative expenses


4,056



5,09012,624



9,694Income from operations


17,347



13,569Other income (expenses):Change in fair value of derivative liability


2,351



1,009Interest income


81



31Interest expense


(67
)


(58
)2,365



982Income before provision for income taxes


19,712



14,551Provision for income taxes


4,726



4,106Net income


14,986



10,445Other comprehensive income:Foreign currency translation adjustment


995



17Comprehensive income

$
15,981


$
10,462Net income


14,986



10,445Less: Deemed dividend on Series A Convertible Preferred Stock


-



4,003Net income attributable to common stockholders

$
14,986


$
6,442Allocation of net income for calculating basic earnings per share:Net income attributable to common stockholders


13,414



6,442Net income attributable to preferred stockholders


1,572



-Net income


14,986



6,442Basic earnings per share

$
0.77


$
0.41Diluted earnings per share

$
0.77


$
0.40Weighted average number of common shares outstanding:Basic


17,436,229



15,898,584Diluted


19,480,157



15,949,034





See accompanying notes to consolidated financial statements




F-4


VLOV, INC.


CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY


(Amounts in thousands – except for share and per share data)





Common stock


Preferred stock


Additional

paid-in


Statutory


Accumulated

other

comprehensive


Retained


TotalShares


Amount


Shares


Amount


capital


reserve


income


earnings


equityBalance at January 1, 2009


14,560,000


$
1



-


$
-


$
1,236


$
913


$
543


$
4,876


$
7,569Shares issued in reverse merger acquisition


1,454,421



-



-



-



-



-



-



-Sale of preferred stock and warrants


-



-



2,796,721



7,999



-



-



-



-



7,999Sale of common stock and warrants


653,536



-



-



-



1,870



-



-



-



1,870Fair value of warrant liability


-



-



-



(3,996
)


(698
)


-



-



-



(4,694
)Preferred stock - beneficial conversion feature


-



-



-



(4,003
)


4,003



-



-



-Preferred stock - deemed dividend


-







-



4,003



-



-



-



(4,003
)


-Issuance fees and costs


-



-



-



-



(92
)


-



-







(92
)Net income


-



-



-



-



-



-



-



10,445



10,445Foreign currency translation adjustment


-



-



-



-



-



-



17



-



17Dividend (declared)*


-



-



-



-



-



-



-



(5,145



(5,145
)Balance at December 31, 2009


16,667,957


$
1



2,796,721


$
4,003


$
6,319


$
913


$
560


$
6,173


$
17,969Net income






























14,986



14,986Foreign Currency Translation Adjustment


























995







995Conversion of Preferred Stock to Common Stock


1,747,962







(1,747,962
)


(2,511
)


2,511















-Warrants Converted


8,250















43















43Issuance of shares to officers


20,000Balance at December 31, 2010


18,444,169


$
1



1,048,759


$
1,492


$
8,873


$
913


$
1,555


$
21,159


$
33,993





See accompanying notes to consolidated financial statements




* The dividend was paid to the private shareholders prior to the reverse merger.





F-5




VLOV, INC.


CONSOLIDATED STATEMENTS OF CASH FLOWS


(Amounts in thousands)




Year Ended December 31,2010


2009Cash flows from operating activities:Net income

$
14,986


$
10,445Adjustments to reconcile net income to net cash provided by operating activities:Depreciation and amortization


71



90Gain on disposal of property, plant and equipment


-



(2
)Change in fair value of derivative liability


(2,351
)


(1,009
)(Increase) decrease in assets:Accounts receivable


(12,189
)


(3,057
)Trade deposits


1,846



(2,307
)Inventories


(350
)


228Prepaid expenses


(3,542
)


(764
)Increase (decrease) in liabilities:Accounts payable


586



525Accrued expenses and other payables


1,555



1,531Income and other tax payables


592



(12
)Net cash provided by operating activities

$
1,204


$
5,668Cash flows from investing activities:Purchases of property, plant and equipment


(9
)


-Proceeds from  property, plant and equipment disposals


-



23Time deposits


(3,020
)Net cash provided by (used in) investing activities

$
(3,029
)

$
(23
)Cash flows from financing activities:Amount due to/from director/officers


2,563



(2,400
)Pledged bank deposits


-



88Proceeds from equity financing


-



9,776Proceeds from debt financing


592



733Payments of short-term debt


(740
)


(586
)Payments of dividend


-



(5,131
)Net cash provided by financing activities


2,415



2,480Effect of exchange rate changes


387



2Net increase in cash and cash equivalents


977



8,173Cash and cash equivalents, beginning of year


11,036



2,863Cash and cash equivalents, end of year

$
12,013


$
11,036Supplemental disclosure of cash flow information:Interest paid

$
67


$
58Income taxes paid

$
4,110


$
3,528





See accompanying notes to consolidated financial statements





F-6




VLOV, INC.


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


FOR THE YEAR ENDED DECEMBER 31, 2010




(1)
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES





(a)
Description of business and organization





VLOV Inc. (the “Company”) was incorporated in the State of Nevada on October 30, 2006, under the name “Sino Charter, Inc.” The Company changed its name to “VLOV, Inc.” on March 20, 2009. The Company designs, manufactures and sells men’s fashion apparel under the brand name “VLOV”. All current operations of the Company are in the People’s Republic of China (“China” or the “PRC”).





On February 13, 2009, the Company completed a stock exchange transaction with the stockholders of Peng Xiang Peng Fei Investments Limited (“PXPF”), whereby 14,560,000 restricted shares of common stock were issued to the stockholders of PXPF in exchange for 100% of the common stock of PXPF (the “Share Exchange”). The completion of the Share Exchange resulted in a change of control.





The Share Exchange has been accounted for as a reverse acquisition and recapitalization of the Company whereby PXPF is deemed to be the accounting acquirer (legal acquiree) and the Company is the accounting acquiree (legal acquirer). The accompanying consolidated financial statements are in substance those of PXPF, and the Company is deemed to be a continuation of the business of PXPF. At the time of the reverse merger with PXPF, the Company had no assets or liabilities, and the 1,454,421 shares of its common stock outstanding immediately prior to the time of the Share Exchange have been accounted for at their par value at the time of the transaction.





The Company does not conduct any substantive operations of its own; as of December 31, 2010, all of the Company’s operations were conducted by a variable interest entity, Jinjiang Yinglin Jinduren Fashion Limited (“Yinglin Jinduren”), which is controlled by Dong Rong Capital Investment Limited (“HK Dong Rong”). HK Dong Rong is a limited liability company incorporated in Hong Kong on January 5, 2005 originally under the name “Korea Jinduren (International) Dress Limited” (“Korea Jinduren”), and was acquired by PXPF from the majority shareholders of PXPF on September 22, 2008. PXPF is a limited liability company incorporated in the British Virgin Islands (“BVI”) on April 30, 2008.





Yinglin Jinduren is a limited liability company incorporated without shares in the PRC on January 19, 2002, of which the initial paid-in capital of RMB10,000,000 (approximately $1,237,000) was funded by the majority shareholders of PXPF. The management of Yinglin Jinduren is comprised of Mr. Qingqing Wu as Chairman and Executive Director, and Mr. Zhifan Wu as Executive Director. Mr. Qingqing Wu is the Company’s Chief Executive Officer, President and Chairman of the Board of Directors. Mr. Qingqing Wu and Mr. Zhifan Wu, who are brothers, hold 65.91% and 34.09%, respectively, of the ownership interests of Yinglin Jinduren.





On December 28, 2005, HK Dong Rong (then known as Korea Jinduren) entered into certain exclusive agreements with Yinglin Jinduren and its equity owners. Pursuant to these agreements, HK Dong Rong provides exclusive consulting services to Yinglin Jinduren in return for a consulting services fee which is equal to Yinglin Jinduren’s net profits. Prior to the Share Exchange, however, certain dividends were declared and paid from Yinglin Jinduren’s net income to its equity owners. In addition, Yinglin Jinduren’s equity owners have pledged their equity interests in Yinglin Jinduren to HK Dong Rong, irrevocably granted HK Dong Rong an exclusive option to purchase all or part of the equity interests in Yinglin Jinduren and agreed to entrust all the rights to exercise their voting power to the person(s) appointed by HK Dong Rong.





Through these contractual arrangements, HK Dong Rong has the ability to control Yinglin Jinduren’s daily operations and financial affairs, appoint its senior executives and approve all matters requiring shareholder approval. As part of these contractual arrangements, HK Dong Rong and Yinglin Jinduren entered into an operating agreement which, amongst other matters, precludes Yinglin Jinduren from borrowing money, selling or acquiring assets, including intellectual property rights, providing guarantees to third parties or assigning any business agreements, without the prior written consent of HK Dong Rong. HK Dong Rong also agreed that, if any guarantee for Yinglin Jinduren’s performance of any contract or loan was required, HK Dong Rong would provide such guarantee to Yinglin Jinduren.




F-7




As a result of these contractual arrangements, HK Dong Rong is entitled to receive the expected residual returns of Yinglin Jinduren. Additionally, although Yinglin Jinduren has been profitable, in the event that Yinglin Jinduren were to incur losses, HK Dong Rong would be obligated to absorb a majority of the risk of loss from Yinglin Jinduren’s activities as a result of its inability to receive payment for its accumulated consulting fees that are equal to Yinglin Jinduren’s net income.





The Company believes that the equity investors in Yinglin Jinduren do not have the characteristics of a controlling financial interest, and that the Company is the primary beneficiary of the operations and residual returns of Yinglin Jinduren and, in the event of losses, would be required to absorb a majority of such losses. Accordingly, the Company consolidates Yinglin Jinduren’s results, assets and liabilities in the accompanying financial statements. Due to the contractual arrangements, the net income and interest allocable to the noncontrolling interest is zero.





The Company’s consolidated assets do not include any collateral for Yinglin Jinduren’s obligations. The creditors of Yinglin Jinduren do not have recourse to the general credit of the Company.





On November 19, 2009, HK Dong Rong incorporated Dong Rong (China) Co., Ltd. in the PRC as its wholly-owned subsidiary (“China Dong Rong”), with registered capital of $8 million of which $4,000,000 was funded as of December 31, 2010. There is no restriction on the funds contributed, and therefore such contribution is not reflected as a statutory reserve. It is the intention of the Company and the equity owners of Yinglin Jinduren to transfer the business operations of Yinglin Jinduren to China Dong Rong; however, such transfer had not occurred as of December 31, 2010.





(b)
Basis of presentation and consolidation





The accompanying consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America.





As described above, the Company, through its wholly owned subsidiary HK Dong Rong, consolidates Yinglin Jinduren as Yinglin Jinduren is considered to be a variable interest entity (VIE) and the Company is considered to be its primary beneficiary.





Because the Company and Yinglin Jinduren are under common control, the initial measurement of the assets and liabilities of Yinglin Jinduren for the purpose of consolidation by the Company was at book value. As of December 31, 2010, the Company had no other business activities except for the exclusive agreements with Yinglin Jinduren and its shareholders.





The consolidated financial statements include the financial statements of the Company, its subsidiaries and the variable interest entity, Yinglin Jinduren. All significant inter-company transactions and balances between the Company, its subsidiaries and the variable interest entity are eliminated upon consolidation.





(c)
Use of Estimates





The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires us to make certain estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements. The reported amounts of revenues and expenses during the reporting period may be affected by the estimates and assumptions we are required to make. Estimates that are critical to the accompanying consolidated financial statements relate primarily to the valuation of long-lived assets and the identification and valuation of derivative instruments. Estimates and assumptions are reviewed periodically and the effects of revisions are reflected in the period that they are determined to be necessary. Actual results could differ from these estimates.





(d)
Accounting Pronouncements





In June 2009, the Financial Accounting Standards Board (‘‘FASB’’) issued a statement establishing the FASB Accounting Standards CodificationTM (the “FASB ASC" or the “Codification"). The Codification became the single source of authoritative U.S. generally accepted accounting principles (‘‘US GAAP’’) recognized by the FASB to be applied by non-governmental entities. Rules and interpretive releases of the United States Securities and Exchange Commission under authority of federal securities laws are also sources of authoritative US GAAP for SEC registrants. The Codification did not change existing US GAAP but incorporated existing accounting and reporting standards into a new topical structure with a new referencing system. Authoritative standards included in the Codification are designated by their Accounting Standards Codification (‘‘ASC’’) topical reference, and new standards will be designated as Accounting Standards Updates (‘‘ASU’’), with a year and assigned sequence number. We have updated our references to US GAAP to reflect the Codification.




F-8




(e)
Revenue Recognition





All of the Company’s products are manufactured on its behalf by third parties, based on orders for the Company’s products received from customers. The Company is responsible for product design, product specification, pricing to the customer, the choice of third-party manufacturer, product quality and credit risk associated with the customer receivable. As such, the Company acts as a principal and records revenues on a gross basis.





The Company recognizes revenue when (a) the price to the customer is fixed or determinable, (b) persuasive evidence of an arrangement exists, (c) delivery has occurred and (d) collectability of the resulting receivable is reasonably assured. Revenue from the sales of goods is recognized on the transfer of significant risks and rewards of ownership, which generally coincides with the time when the goods are delivered and the title has passed to the customer. Revenue excludes value-added tax and is stated after deduction of trade discounts and allowances.





(f)
Cash and Cash Equivalents





For purposes of the statement of cash flows, the Company considers all highly liquid instruments with original maturities of three months or less to be cash equivalents. Cash and cash equivalents comprise cash at bank and on hand and demand deposits with banks.





(g)
Time Deposits





The Company, at times, invests excess funds in time deposits with original maturity dates beyond three months. The Company intends and has the ability to hold its held-to-maturity securities to maturity, and therefore carries such investments at amortized cost. The carrying value of time deposits approximated the fair value of securities at December 31, 2010.





(h)
Accounts receivable





Accounts receivable, including associated value added taxes, are unsecured, and are stated at the amount the Company expects to collect. The Company may maintain allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. The Company evaluates the collectability of its accounts receivable based on a combination of factors, including customer credit-worthiness and historical collection experience. Management reviews the receivable aging and adjusts the allowance based on historical experience, financial condition of the customer and other relevant current economic factors. Interest is not normally charged on accounts receivables. As of December 31, 2010, there were no accounts receivable aged greater than 90 days and management has determined no allowance for uncollectible amounts is necessary.





(i)
Depreciation and Amortization





Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation of property, plant and equipment is computed using the straight-line method based on the following estimated useful lives:





Buildings
30 yearsFurniture, fixtures and equipment
5 yearsMotor vehicles
5 yearsOffice equipment
5 yearsPlant and machinery
5 to 15 years




F-9




(j)
Inventories





Inventories are stated at the lower of cost or market value, determined by the weighted average method. Work-in-progress and finished goods inventories consist of raw materials, direct labor and overhead associated with the manufacturing process.





(k)
Trade deposits





The Company places trade deposits with new third party suppliers in order to secure its ability to order product. The trade deposits are recorded at the amount paid to the Company’s third party supplier. Trade deposits are applied against the suppliers ’ invoices for inventory purchases. Inventory is recorded when received or title transfers to the Company.





(l)
Foreign Currency Translation





The Company has the PRC’s currency, Renminbi (“RMB”), as its functional currency. The consolidated financial statements of the Company are translated from RMB into U.S. Dollars. Accordingly, all assets and liabilities are translated at the exchange rates prevailing at the balance sheet dates, all income and expenditure items are translated at the average rates for each of the periods and equity accounts, except for retained earnings, are translated at the rate at the transaction date. Retained earnings reflect the cumulative net income (loss) translated at the average rates for the respective periods since inception less dividends translated at the rate at the transaction date.





RMB is not a fully convertible currency. All foreign exchange transactions involving RMB must take place either through the People's Bank of China (the "PBOC") or other institutions authorized to buy and sell foreign exchange. The exchange rates adopted for the foreign exchange transactions are the rates of exchange quoted by the PBOC, which are determined largely by supply and demand. The rates of exchange quoted by the People's Bank of China on December 31, 2010 and 2009 were $1.00 to RMB 6.59 and RMB 6.82, respectively. The average translation rates of $1.00 to RMB 6.76 and RMB 6.82 was applied to the income statement accounts for the years ended December 31, 2010 and 2009, respectively.





Translation adjustments are recorded as other comprehensive income (loss) in the consolidated statements of stockholders’ equity and comprehensive income and as a separate component of stockholders equity.





Commencing from July 21, 2005, China adopted a managed floating exchange rate regime based on market demand and supply with reference to a basket of currencies. Since then, the PBOC administers and regulates the exchange rate of U.S. Dollars against RMB taking into account the demand and supply of RMB, as well as domestic and foreign economic and financial conditions.





(m)
Land use rights





All land in the PRC is state-owned and cannot be sold to any individual or company. However, the government grants the user a “land use right” to use the land.





Land use right is stated at cost less accumulated amortization and impairment losses. Amortization is calculated on the straight-line method over the estimated useful life of 50 years. The Company’s land use right expires in 2054.





Intangible assets of the Company are reviewed annually to determine whether their carrying value has become impaired. The Company considers assets to be impaired if the carrying value exceeds the future projected cash flows from related operations. At December 31, 2010 and 2009, the Company determined that there was no impairment with respect to the land use rights.





(n)
Long-Lived Assets





The Company estimates the future undiscounted cash flows to be derived from an asset to assess whether or not a potential impairment exists when events or circumstances indicate the carrying value of a long-lived asset may be impaired. If the carrying value exceeds the Company’s estimate of future undiscounted cash flows, the Company then calculates the impairment as the excess of the carrying value of the asset over the Company’s estimate of its fair market value.




F-10




(o)
Comprehensive Income





The Company’s only component of other comprehensive income is foreign currency translation gains and losses. The foreign currency translation gains for the years ended December 31, 2010 and 2009 were $995,000 and $17,000, respectively. Accumulated other comprehensive income is recorded as a separate component of stockholders’ equity.





(p)
Income Taxes





The Company is mainly subject to income taxes in the PRC. Significant judgment is required in determining the provision for income taxes. There are many transactions and calculations for which the ultimate tax determination is uncertain during the ordinary course of business.  The Company evaluates its uncertain tax positions and prescribes a more-likely-than-not threshold for financial statement recognition and measurement of a tax position taken (or expected to be taken) in a tax return.  Where the final tax outcome of these matters is different from the amounts that were initially recorded, such differences will impact the income tax and deferred tax provisions in the period in which such determination is made.





Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates applicable to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.





(q)
Advertising Costs





Advertising costs are expensed and reflected in selling expenses on the consolidated statements of income and comprehensive income in the period in which the advertisements are first run. Advertising expense for the years ended December 31, 2010 and 2009 were approximately $5.70 million and $3.18 million, respectively. Advertising costs include advertising subsidy expense which is accrued based on the terms in effect with distributors and paid when all attaching conditions have been completed.





Advertising subsidy expense are costs that are reimbursed by the Company to a distributor primarily for display structures and large-scaled outdoor advertisings if the distributor makes a certain amount of purchases from the Company.  The reimbursement amounts and purchase level requirements vary contractually with each Distributor.





(r)
Shipping and Handling Costs





Shipping and handling costs are expensed as incurred and included in cost of sales.





(s)
Research and Development Costs





The Company charges all product design and development costs to expense when incurred and are reflected in general and administrative expenses on the consolidated statements of income and comprehensive income. Product design and development costs aggregated approximately $2.23 million and $1.79 million for the years ended December 31, 2010 and 2009, respectively.





(t)
Derivative Financial Instruments





The Company does not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risks.





The Company reviews the terms of convertible debt or convertible preferred stock that it issues to determine whether there are embedded derivative instruments, including the embedded conversion option, that are required to be bifurcated and accounted for separately as a derivative financial instrument. Also, in connection with the sale of convertible debt or equity instruments, the Company may issue freestanding warrants that may, depending on their terms, be accounted for as derivative instrument liabilities, rather than as equity.





Derivative financial instruments are initially measured at their fair value. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported as charges or credits to income. For option-based derivative financial instruments, the Company uses a binomial option pricing model to value the derivative instruments.




F-11




(u)
Fair Value of Financial Instruments





The carrying amounts of the Company’s financial instruments, which principally include cash and cash equivalents, accounts receivable and accounts payable, approximate their fair values due to the relatively short maturity of such instruments.





The carrying amount of the Company’s short-term bank loans approximates their fair value based upon current rates and terms available to the Company for similar debt.





Warrants that are recorded as derivative instrument liabilities are carried at their fair value, with changes in the fair value reported as charges or credits to income each period.





(v)
Earnings Per Share





Basic net income per share is computed by dividing net income attributable to common shareholders by the weighted average number of shares of common stock outstanding during the period. Diluted earnings per share is calculated by dividing net income by the weighted-average number of common shares used in the basic earnings per share calculation plus the number of common shares that would be issued assuming exercise or conversion of all potentially dilutive common stock equivalents outstanding. Equity instruments are excluded from the calculation of diluted earnings per share if the effect of including such instruments is anti-dilutive.





(w)
New Accounting Pronouncements





The following lists the Accounting Standards Codification Updates that are relevant to the Company’s consolidated financial statements and were effective during the periods covered by these financial statements. These pronouncements, however, did not have a material impact on the Company’s financial statements.





Pronouncement

Issued

TitleASU No. 2009-17

December 2009

Consolidations (Topic 810): Improvements to Financial Reporting by Enterprises Involved with Variable Interest EntitiesASU No. 2009-13

October 2009

Revenue Recognition (Topic 605): Multiple-Deliverable Revenue Arrangements – a consensus of the FASB Emerging Issues Task ForceASU No. 2010-05

January 2010

Compensation - Stock Compensation (Topic 718): Escrowed Share Arrangements and the Presumption of CompensationASU No. 2010-06

January 2010

Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value MeasurementsASU No. 2010-09

February 2010

Subsequent Events (Topic 855): Amendments to Certain Recognition and Disclosure Requirements





Other accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the Company’s consolidated financial statements upon adoption.





(2)
TIME DEPOSITS





Time deposits (in thousands):





December 31,


December 31,2010


2009Time deposits

$
3,020


$
-





Time deposits represent amounts deposited with Xiamen International Bank and mature on March 31, 2011.




F-12




(3)
INVENTORIES





Inventories consist of the following (in thousands):





December 31,


December 31,2010


2009Raw materials

$



$
145Work in process






15Finished goods


654



125$
654


$
285





(4)
TRADE DEPOSITS





Trade deposits (in thousands):





December 31,


December 31,2010


2009Trade deposits

$
4,806


$
2,309





Trade deposits consist of deposits made to third-party manufacturers in order for them to manufacture on behalf of the Company.  As of December 31, 2010 and 2009, the Company had trade deposits with 24 and 5 manufacturers, respectively.   57.3% of the balance as of December 31, 2010 was made to 4 manufacturers, while 99.1% of the balance as of December 31, 2009 was made to 4 manufacturers.





(5)
PROPERTY, PLANT AND EQUIPMENT





Property, plant and equipment is summarized as follows (in thousands):





December 31,


December 31,2010


2009Buildings

$
946


$
914Furniture, fixtures and equipment


86



83Motor vehicles


202



196Office equipment


34



24Plant and machinery


214



207Total property, plant and equipment


1,482



1,424Less : accumulated depreciation


(535
)


(458
)$
947


$
966





Depreciation expense was $61,000 and $80,000 for the years ended December 31, 2010 and 2009, respectively.





During the third quarter of 2010, the Company stopped its direct manufacturing and shifted to outsourcing all manufacturing to third parties. See Note 20 (Subsequent Event) as to the Company’s sales of its manufacturing-related assets during the first quarter of 2011.


F-13




(6)
LAND USE RIGHTS





Land use rights are summarized as follows (in thousands):





December 31,


December 31,2010


2009Land use rights

$
325


$
315Less : accumulated amortization


(64
)


(52
)$
261


$
263




Amortization expense was $10,000 for each of the years ended December 31, 2010 and 2009, respectively.





During the third quarter of 2010, the Company stopped its direct manufacturing and shifted to outsourcing all manufacturing to third parties. See Note 20 (Subsequent Events) as to the Company’s sales of its manufacturing-related assets during the first quarter of 2011.





(7)
ACCRUED EXPENSES AND OTHER PAYABLES





Accrued expenses and other payables are summarized as follows (in thousands):





December 31,


December 31,2010


2009Current portion:Accrued salaries and wages

$
36


$
165Accrued expenses (1)


1,215



305Advertising subsidies payables


195



113$
1,446


$
583Non-current portion:Advertising subsidies payables


-



75$
1,446


$
658





(1) Includes $987,000 in estimated liquidated damages relating to the Company’s fourth quarter 2009 financings (See Note 9). The Company is required to register the shares of common stock issued and issuable in connection with the financings, including the shares underlying the preferred stock and warrants issued in the financings, pursuant to an effective registration statement by May 16, 2010. The registration statement was filed on December 17, 2009 and was declared effective on March 30, 2011. Accordingly, the Company has accrued $987,000 and $300,000 as of December 31, 2010 and 2009, respectively, for estimated liquidated damages it expects to be required to pay to the investors in the financings. Pursuant to the agreements entered into in connection with the financings, the total amount of liquidated damages that the Company may be subject to is $987,000, the entire amount of which has been accrued for as of December 31, 2010.





(8)
RELATED PARTY TRANSACTIONS





December 31,


December 31,2010


2009Amount due from a director (in thousands):Mr. Qingqing Wu

$
-


$
2,428Amounts due to directors/officers (in thousands):Mr. Qingqing Wu (1)


45



30Mr. Bennet Tchaikovsky (2)


68Ms. Ying (Teresa) Zhang (2)


49Total

$
162


$
30





(1)
The amount due to this director is unsecured, interest-free and repayable on demand.(2)
Represents cash compensation owed to the respective parties.




F-14





As described in Note 9, the Company raised capital from October to December 2009 by issuing convertible preferred stock, common stock and warrants.





Because of strict control over the conversion of foreign currency and the transfer of funds by corporate customers, the Company withdrew part of the net proceeds from the capital raise ($2,428,000), converted such amount into RMB and deposited them in a personal account held on trust by one of the Company’s directors, Mr. Qingqing Wu.





The U.S. dollars were converted into RMB and were deposited into the personal account on the date of conversion. The RMB remained on deposit in the director’s bank account until March 29, 2010, when the trust account was cancelled and the money was transferred back to the account of HK Dong Rong.





Mr. Qingqing Wu currently has four trademarks registered in his name that were intended to be transferred to Yinglin Jinduren for no consideration prior to the closing of the Exchange Transaction on February 13, 2009. As such transfers could not be timely effected, Mr. Wu entered into trademark license contracts with Yinglin Jinduren on February 12, 2009, pursuant to which he perpetually granted Yinglin Jinduren the rights to use these trademarks for no consideration. Mr. Wu is also in the process of transferring the trademarks to Yinglin Jinduren for no consideration as originally intended, although such transfers have not been completed. To date, Yinglin Jinduren has not utilized these trademarks, and the Company considers the value of these trademarks to be de minimis.





(9)
SALE OF PREFERRED STOCK, COMMON STOCK AND WARRANTS





On October 27, 2009, the Company entered into a securities purchase agreement (the “Purchase Agreement”) with several accredited investors (collectively the “Purchasers”) pursuant to which the Company agreed to sell to the Purchasers shares of the Company’s series A convertible preferred stock (the “Preferred Shares”) at $2.86 per share and to issue warrants (the “Warrants”) to purchase shares of the Company’s common stock (the "Preferred Shares Financing"). At the initial closing on October 27, 2009, the Company issued to the Purchasers 1,446,105 Preferred Shares and Warrants to purchase 723,052 shares of common stock for gross proceeds of approximately $4.1 million. At the final closing on November 17, 2009, the Company issued to the Purchasers an additional 1,350,616 Preferred Shares and Warrants to purchase 675,308 shares of common stock for gross proceeds of approximately $3.9 million.





The Company is required to register the common stock underlying the Preferred Shares and Warrants with the SEC for resale by the Purchasers within 30 days after the final closing and to have the registration statement declared effective within 90 days thereafter (or 150 days if the registration statement receives a full review). If the registration statement is not timely filed or declared effective, the Company will be subject to liquidated damages of 1% of the Purchasers’ aggregate purchase price per month, up to 10%, and pro-rated for partial periods. As discussed further below, the registration statement was filed on December 17, 2009, and was declared effective on March 30, 2011. As of December 31, 2010, we accrued the full amount of the penalty or $987,000.





The designation, rights, preferences and other terms and provisions of the Preferred Shares are set forth in the Certificate of Designation filed with the Nevada Secretary of State on October 23, 2009 (the “Certificate”). The Preferred Shares are convertible into common stock at $2.86 per share (subject to certain adjustments) at any time at the holder’s option, and will automatically convert when the common stock is qualified for listing on either the Nasdaq Capital Market or the NYSE Amex Equities. The Preferred Shares are entitled to participate in any dividends declared and paid on the Company’s common stock on an as-converted basis. Preferred Shares holders are also entitled to notice of any stockholders’ meeting and vote together with common stock holders on an as-converted basis. Additionally, as long as any Preferred Shares are outstanding, the Company cannot, without the affirmative vote of the holders of a majority of the then outstanding Preferred Shares, (a) alter or change adversely the powers, preferences, or rights given to the Preferred Shares or alter or amend the Certificate, (b) authorize or create any class of stock ranking as to dividends, redemption or distribution of assets upon a Liquidation (as defined in Section 5 of the Certificate) senior to or otherwise pari passu with the Preferred Shares, (c) amend its charter documents in any manner that adversely affects any rights of the holders of Preferred Shares, (d) increase the number of authorized shares of Preferred Shares, or (e) enter into any agreement with respect to any of the foregoing.





Each Warrant entitles its holder to purchase one share of common stock at an exercise price of $3.43 per share (subject to certain adjustments) for a period of three years. The Company is also entitled to redeem the Warrants for the then applicable exercise price (currently $3.43) if the volume-weighted average price of the common stock for 20 consecutive days exceeds 200% of the then applicable exercise price.




F-15




The conversion price of the Preferred Shares and the exercise price of the Warrants are subject to anti-dilution adjustments in the event that the Company issues additional equity, equity linked securities or securities convertible into common stock at a purchase price less than the then applicable conversion or exercise price (other than shares issued to the Company’s officers, directors, employees or consultants pursuant to any stock or option plan duly adopted by a majority of the Company’s non-employee directors, or issued upon the conversion or exercise of any securities outstanding as of the closing date of the Preferred Shares Financing, or for acquisitions or strategic transactions approved by a majority of the Company’s directors). The conversion and exercises prices are also subject to customary adjustments for stock dividends, stock splits, reverse stock splits or other similar transactions.





In connection with the Purchase Agreement, certain of the Company’s shareholders entered into a lock-up agreement (the “Lock-up Agreement”) whereby they agreed not to offer, sell, or other dispose of (a) 50% of their common stock holdings for nine months from the initial closing of the Preferred Shares Financing, and (b) the remaining 50% of their common stock holdings for twelve months from the initial closing.





In connection with the Preferred Shares Financing, the Company agreed to place $150,000 of the gross proceeds from the Financing and Warrants to purchase up to 300,000 shares of Common Stock in an escrow account to be expended for investor relations, pursuant to the terms of an escrow agreement (the “Escrow Agreement”).





Gilford Securities, Incorporated acted as the placement agent in connection with the Preferred Shares Financing (the “Placement Agent”).





On December 1, 2009, the Company entered into a second securities purchase agreement (the “Second Purchase Agreement”) with several accredited investors, including some of the Purchasers (the “Common Shares Purchasers”) pursuant to which the Company issued to the Common Shares Purchasers 653,534 shares of common stock at $2.86 per share and warrants to purchase 326,767 shares of Common Stock, for gross proceeds of approximately $1.87 million (the "Common Shares Financing").  The terms of the warrants issued in connection with the Second Purchase Agreement are identical to the Warrants issued in connection with the Purchase Agreement.





The Company is required to include the shares of common stock issued in the Common Shares Financing (as well as the shares underlying the Warrants issued) in the registration statement that it is obligated to file to register the common stock underlying the Preferred Shares and Warrants issued in the Preferred Shares Financing. The registration statement was required to be filed on or before December 17, 2009, and must be declared effective within 90 days thereafter (or 150 days if the registration statement receives a full review). If the registration statement is not timely filed or declared effective, the Company will be subject to liquidated damages of 1% of the Purchasers’ aggregate purchase price per month, up to 10%, and pro-rated for partial periods, a maximum amount of approximately $987,000. The registration statement was filed on December 17, 2009 and was declared effective on March 30, 2011. The Company has accrued the full amount of the penalty, or $987,000 at December 31, 2010 for estimated liquidated damages it expects to be required to pay to the Purchasers.





Because the Warrants contain provisions that would reduce their exercise price in the event that the Company issues additional equity, equity linked securities or securities convertible into common stock at a purchase price less than the then applicable conversion or exercise price, and because the Warrants are denominated in a currency that is different from the Company’s functional currency, they have been accounted for as derivative instrument liabilities (see Note 10).





The Preferred Shares are not subject to redemption (except on liquidation), are entitled to participate in any dividends declared and paid on the Company’s common stock on an as-converted basis, and the holders of the Preferred Shares are entitled to vote together with common stock holders on an as-converted basis. The Preferred Shares, excluding the embedded conversion option, are considered to be an equity instrument and accordingly, the embedded conversion option has not been separated and accounted for as a derivative instrument liability. However, the Company has recognized a beneficial conversion feature related to the Preferred Shares, to the extent that the conversion feature, based on the proceeds allocated to the Preferred Shares, was in-the-money at the time they were issued. Such beneficial conversion feature amounted to approximately $1.973 million and $2.030 million related to the initial closing and the final closing of the Preferred Shares Financing, respectively. Because the Preferred Shares do not have a stated redemption date and may be converted by the holder at any time, the discount recognized by the allocation of proceeds to the beneficial conversion feature has been immediately amortized through retained earnings as a deemed dividend to the holders of the Preferred Shares.




F-16




(10)
DERIVATIVE FINANCIAL INSTRUMENTS





As described in Note 9, on October 27, November 17 and December 1, 2009, respectively, the Company issued 723,052, 675,308 and 326,767 Warrants, respectively. Each Warrant entitles its holder to purchase one share of common stock of the Company at an exercise price of $3.43 per share (subject to certain adjustments) for a period of three years. The Company is entitled to redeem the Warrants for the then applicable exercise price (currently $3.43) if the volume-weighted average price of our common stock for 20 consecutive days exceeds 200% of the then applicable exercise price.





The Company uses a binomial option pricing model to value these Warrants. In valuing the Warrants at December 31, 2010 and  2009, the Company used the market price of its common stock on the date of valuation, an expected dividend yield of 0% and the remaining period to the expiration date of the Warrants. All Warrants can be exercised by the holder at any time.





Because of the limited historical trading period of the Company’s common stock, the expected volatility of its common stock over the remaining life of the Warrants, which has been estimated at 85%, is based on a review of the volatility of entities considered by management as comparable. The risk-free rates of return used ranged from 0.44% to 1.41%, based on constant maturity rates published by the U.S. Federal Reserve, applicable to the remaining life of the Warrants.





At December 31, 2010 and 2009, the following derivative liabilities related to common stock warrants were outstanding:





Numbers of warrants


ValueIssue date

Expiration date

Exercise price

per share


December 31, 2010


December 31,

2009


December 31, 2010


December 31,

2009October 27, 2009

October 27, 2012

$
3.43



723,052



723,052


$
546,674


$
1,538,959November 17, 2009

November 17, 2012

$
3.43



667,058



675,308



512,180



1,440,952December 1, 2009

December 1, 2012

$
3.43



326,767



326,767



253,397



704,5101,716,877



1,725,127


$
1,312,251


$
3,684,421





During the years ended December 31, 2010 and 2009, the Company recognized unrealized gains of $2,351,000 and $1,009,000 related to the change in the fair value of these derivative instrument liabilities, respectively.





Assets and liabilities measured at fair value are classified in their entirety based on the lowest level of input that is significant to their fair value measurement. The Company’s derivative financial instruments which are required to be measured at fair value on a recurring basis are measured at fair value using Level 3 inputs. Level 3 inputs are unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.





The following represents a reconciliation of the changes in fair value of financial instruments measured at fair value using Level 3 inputs during the year ended December 31, 2010 and 2009:





Warrants (in

thousands)Balance- January 1, 2009


-Issued


4,693Fair value adjustments


(1,009
)Exercised


-Balance – December 31, 2009


3,684Issued


-Exercised


(21
)Fair value adjustments


(2,351
)Balance – December 31, 2010


1,312





Estimating the fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, valuation techniques are sensitive to changes in the trading market price of our common stock, which may exhibit significant volatility. Because derivative financial instruments are initially and subsequently carried at fair values, our income will reflect the volatility in these estimate and assumption changes.





F-17




(11)
SHORT-TERM BORROWINGS





The carrying amounts of the Company’s borrowings are as follows (in thousands):





December 31, 2010


December 31, 2009Interest





InterestAmount


Rate


Amount


RateBank loan

$
607



8.153
%

$
734



7.700
%





As of December 31, 2010 and 2009, the short-term borrowings were secured by a personal guarantee granted by Mr. Qingqing Wu, the Chairman and chief executive officer of the Company.





(12)
COMMON STOCK





The Company is authorized to issue 100,000,000 shares of common stock, $0.00001 par value. The Company had 1,454,421 common shares outstanding prior to the Share Exchange with PXPF, and, as described in Note 1, issued 14,560,000 common shares to the shareholders of PXPF in connection with the Share Exchange.  For accounting purposes, the shares issued to the shareholders of PXPF are assumed to have been outstanding on January 1, 2008, and the 1,454,421 shares held by the existing shareholders of the Company prior to the Share Exchange on February 13, 2009 are assumed to have been issued on that date in exchange for the net assets of the Company.





On December 1, 2009, the Company sold 653,536 shares of common stock to certain accredited investors.





During the year ended December 31, 2010, 8,250 warrants and 1,747,962 shares of convertible preferred stock were exercised and converted into 8,250 and 1,747,962 shares of common stock, respectively.





On March 10, 2010, the Company’s board of directors agreed to issue 10,000 restricted shares of common stock to a director in quarterly installments of 2,500 shares beginning with the quarter ending June 30, 2010. The trading value of the granted shares on March 10, 2010 was $6.00 per share for a total value of $60,000. $48,658 was charged as expense for the year ended December 31, 2010.





On April 27, 2010, the Company’s board of directors agreed to issue 20,000 shares of common stock to its chief financial officer during the term of a one-year agreement, which would vest as follows: 3,562 shares on June 30, 2010, 5,041 shares on September 30, 2010, 5,041 shares on December 31, 2010, 4,932 shares on March 31, 2011 and 1,424 shares on April 26, 2011.  The trading value of the granted shares on April 27, 2010 was $5.00 per share for a total value of $100,000, $68,219 was charged as compensation expense for the year ended December 31, 2010.





A summary of the status of the Company’s non-vested shares as of December 31, 2010, and changes during the year ended December 31, 2010, is presented below:





Weighted-AverageGrant DateNon-vested Shares

Shares


Fair ValueNon-vested at January 1, 2010


-



-Granted


30,000


$
5.33Vested


(21,144
)

$
5.33Forfeited


-



-Non-vested at December 31, 2010


8,856


$
5.33




As of December 31, 2010, there was $43,123 of total unrecognized compensation cost related to non-vested share-based compensation arrangements granted by the board of directors. This cost is expected to be recognized by April 26, 2011. The total fair value of shares vested during the year ended December 31, 2010 was $116,877.





As of December 31, 2010, 18,444,169 shares of common stock were issued and outstanding.





F-18




(13)
PREFERRED STOCK





The Company is authorized to issue 100,000,000 shares of preferred stock, $0.00001 par value, of which 2,800,000 shares have been designated as Series A Convertible Preferred Stock (the “Preferred Share”).





On October 27 and November 17, 2009, the Company sold 1,446,105 and 1,350,616 Preferred Shares, respectively, to certain accredited investors. Each Preferred Share is convertible into one share of common stock, at a conversion price of $2.86 per share (subject to certain adjustments) at any time at the holder’s option, and will automatically convert if the common stock is qualified for listing on either the NASDAQ Capital Market or the NYSE Amex Equities. The designation, rights, preferences and other terms and provisions of the Preferred Shares are set forth in the Certificate of Designation filed with the Nevada Secretary of State on October 23, 2009. Each Preferred Share is entitled to participate in any dividends declared and paid on the common stock on an as-converted basis. Holders of the Preferred Shares are also entitled to notice of any stockholders’ meeting and vote together with common stock holders on an as-converted basis. Each Preferred Share has a liquidation preference of $2.86 per share, plus any accrued but unpaid dividends. During the year ended December 31, 2010, 1,747,962 Preferred Shares were converted, and at December 31, 2010, 1,048,759 Preferred Shares were outstanding, with an aggregate liquidation preference of $2,999,451.  At December 31, 2009, 2,796,721 Preferred Shares were outstanding, with an aggregate liquidation preference of $7,998,622.





(14)
EARNINGS PER SHARE





The following table sets forth the computation of basic and diluted earnings per share:





(a)
Basic





“Basic earnings per share - common” is calculated by dividing the net income attributable to common shareholders of the Company by the weighted average number of common shares. Using the two class method pursuant to ASC 260-10-45, the Company allocated its net income to preferred and common shareholders during the year ended December 31, 2010, based on the number of common shares outstanding during the periods shown (taking into account the number of preferred shares converted into common shares at the end of such periods on a 1-for-1 basis), and participating preferred shares outstanding during the periods shown.




Year Ended December 31,2010


2009Income attributable to common shareholders of the Company


13,414



6,442Income attributable to preferred shareholders of the Company


1,572



-Net income

$
14,986


$
6,442Weighted average number of common shares outstanding


17,436,229



15,898,584





(b)
Diluted





Diluted earnings per share is calculated by adjusting the weighted average number of common shares outstanding assuming conversion of all dilutive potential common shares. The Company has two categories of dilutive potential common shares: the Preferred Shares issued in October and November 2009 (the “Preferred Shares Financing”), and the Warrants issued in connection with both the Preferred Shares Financing and the shares of common stock sold in December 2009. The Warrants are assumed to have been converted into common shares and the calculation is done to determine the number of shares that could have been acquired at fair value (determined as the average annual market share price of the Company’s common stock) based on the monetary value of the subscription rights attached to outstanding Warrants. For the year ended December 31, 2009, the Preferred Shares as converted to common stock have been excluded from the diluted earnings per share because to do so would be anti-dilutive.  For the year ended December 31, 2010, the Preferred Shares that were outstanding as of December 31, 2010 are assumed to have been converted into common shares on a 1-for-1 basis. For the year ended December 31, 2010, since the Preferred Shares are included in the diluted calculation, net income (attributable to both common and preferred shareholders) is used. As the strike price of the warrants, $3.43 was greater than the closing price of the Company’s stock on December 31, 2010, $2.00, the warrants are considered to be anti-dilutive and are excluded from the diluted earnings per share computation for the year ended December 31, 2010.




F-19




Year Ended December 31,2010


2009Net income

$
14,986


$
6,442Weighted average number of common shares outstanding


17,436,229



15,898,584Adjustment for:Preferred stock


2,043,928



-Warrants


-



50,45019,480,157



15,949,034




(15)
INCOME TAXES





The provisions for income tax expense were as follows (in thousands):





Year Ended December 31,2010


2009PRC enterprise income tax - current

$
4,726


$
4,106





As of December 31, 2010 and December 31, 2009, the Company did not have any significant temporary differences and carry forwards that may result in deferred tax.





The Company is mainly subject to income taxes in the PRC and provision for the PRC corporate income tax is calculated based on the statutory tax rate of 25%.





The applicable rate of Hong Kong profits tax for the years ended December 31, 2010 and 2009 was 16.5%. However, no provision for Hong Kong profits tax has been made for the years ended December 31, 2010 and 2009 as the Company did not carry on any business which generates profits chargeable to Hong Kong profits tax.





PXPF is a company incorporated as an international company in the BVI and is fully exempt from Domestic Corporate Tax of the BVI.





The Company has analyzed the tax positions taken or expected to be taken in its tax filings and has concluded it has no material liability related to uncertain tax positions or unrecognized tax benefits as of December 31, 2010 and 2009. The Company classifies interest and/or penalties related to income tax matters in income tax expense. As of December 31, 2010 and 2009, there was no interest and penalties related to uncertain tax positions. The Company does not anticipate any significant increases or decreases to its liability for unrecognized tax benefits within the next 12 months.





According to the PRC Tax Administration and Collection Law, the statute of limitations is three years if the underpayment of taxes is due to computational or other errors made by the taxpayer or the withholding agent.  The statute of limitations extends to five years under special circumstances. In the case of transfer pricing issues, the statute of limitations is ten years. There is no statute of limitations in the case of tax evasion. Accordingly, the income tax returns of the Company’s PRC operating subsidiaries for the years ended December 31, 2008 through 2010 are open to examination by the PRC state and local tax authorities.




F-20




The following table reconciles the US statutory rates to the Company's effective tax rate for the years ended December 31, 2010 and 2009:





Year Ended December 31,2010


2009U.S Statutory rates


34
%


34
%Foreign income not recognized in the U.S.


(34
)%


(34
)%PRC income tax rate


25
%


25
%Effective tax rate


25
%


25
%





The following table reconciles the theoretical tax expense calculated at the statutory tax rate to the Company’s effective tax expense for the years ended December 31, 2010 and 2009:





(in thousands)

Year Ended December 31,2010


2009Theoretical tax expense at PRC statutory tax rate of 25%

$
4,928


$
3,638Tax expense effect of non-deductible expenses


386



720Tax expense effect of non-taxable valuation change (Warrant liability)


(588
)


(252
)Effective tax expense

$
4,726


$
4,106





Non-deductible expenses for the years ended December 31, 2010 and 2009 primarily consisted of expenses incurred outside of the PRC which are not deductible in computing the income tax for the PRC.





(16)
STATUTORY RESERVES





Under PRC regulations, Yinglin Jinduren may pay dividends only out of its accumulated profits, if any, determined in accordance with PRC GAAP.  In addition, it is required to set aside at least 10% of its after-tax net profits each year, if any, to fund the statutory reserves until the balance of the reserves reaches 50% of its registered capital.  The statutory reserves are not distributable in the form of cash dividends to the Company but can be used to make up prior year cumulative losses. As of December 31, 2010, the registered capital was RMB 10,000,000 or $1,517,036 as of December 31, 2010, and the statutory reserves have been fully funded.





Like Yinglin Jinduren, China Dong Rong is also required to set aside at least 10% of its annual after-tax net profit, if any, to fund government-mandated statutory reserves until the balance of such reserves reaches 50% of its registered capital, or $4 million (based on its registered capital of $8 million).  The funds in the statutory reserves can only be used for certain purposes, such as to increase its registered capital or to eliminate its future losses as determined under PRC generally acceptable accounting principles GAAP.  As of December 31, 2010, the statutory reserves have not yet been funded as China Dong Rong only commenced operations in December 2010.





(17)
LEASE COMMITMENTS





The Company leases certain facilities under long-term, non-cancelable leases and year-to-year leases. These leases are accounted for as operating leases. Rent expense amounted to $71,000 and $66,000 for the years ended December 31, 2010 and 2009 respectively.





Future minimum payments under long-term, non-cancelable leases as of December 31, 2010 are as follows (in thousands):





Future

minimum

paymentsYear Ending December 31:2011

$
702012


54$
124




F-21




(18)
BUSINESS AND CREDIT CONCENTRATIONS





The Company operates in the fashion apparel industry and generates all of its sales in the PRC. The fashion apparel industry is impacted by the general economy. Changes in the marketplace would significantly affect management’s estimates and the Company’s performance.





The Company has distribution agreements with 12 distributors at December 31, 2010 and 2009. The Company has the following concentrations of business with each customer constituting greater than 10% of the Company’s sales:





Year ended December 31,2010


2009DistributorsDistributor A


16.29
%


18.97
%Distributor B


13.10
%


13.54
%Distributor C


12.53
%


11.20
%Distributor D


*
%


10.87
%





The Company has the following concentrations of business with each vendor constituting greater than 10% of the Company’s purchases:





Year ended December 31,2010


2009VendorsVendor A


*
%


11.50
%Vendor B


*
%


11.46
%





The above concentrations make the Company vulnerable to a near-term severe impact should the relationships be terminated.





The Company had the following concentrations of business with each distributor constituting greater than 10% of the Company’s trade receivables:





December 31,2010


2009DistributorsDistributor A


17.45
%


*
%Distributor B


12.36
%


10.86
%Distributor C


13.54
%


21.68
%Distributor D


*



10.10
%








The Company had the following concentrations of business with each creditor constituting greater than 10% of the Company’s trade payables:





December 31,2010


2009CreditorsCreditor A


*



10.43
%Creditor B


*



10.14
%Creditor C


18.87
%


*Creditor D


16.51
%


*Creditor E


13.45
%


*Creditor F


10.71
%


*Creditor G


10.12
%


*




* The concentration is less than 10%




F-22




(19)
BENEFIT PLAN





Pursuant to the relevant regulations of the PRC government, Yinglin Jinduren participates in a local municipal government retirement benefits scheme (the “Scheme”), whereby Yinglin Jinduren is required to contribute a certain percentage of the basic salaries of its employees to the Scheme to fund their retirement benefits. Contributions under the Scheme are charged to the income statement as incurred. Contributions to the Scheme were $88,000 and $177,000 for the years ended December 31, 2010 and 2009 respectively.





(20) SUBSEQUENT EVENTS





Commencing January 1, 2011, the Company began to transfer all of the business operations conducted by Yinglin Jinduren to China Dong Rong. On March 10, 2011, the remaining $4 million of China Dong Rong’s registered capital was funded. The transfer of the business operations were completed during the first quarter of 2011, and China Dong Rong now conducts all of the Company’s business operations.





In connection with the foregoing transfer of business operations, and as the Company began outsourcing all of its manufacturing to third-party manufacturers during the third quarter of 2010, the Company began to plan the sales of its manufacturing-related assets during the first quarter of 2011.  To that end, during the first quarter of 2011, the Company sold manufacturing equipment with net book value of $146,000 on December 31, 2010, to an unrelated party for approximately $155,000.





Additionally, during the first quarter of 2011, the Company entered into an agreement with the same unrelated party to sell the building housing its manufacturing facility and the land use right for the land on which the building occupies for approximately $989,000. Under the agreement, 60% of the purchase price was paid during the first quarter of 2011, with the balance due by April 2, 2011.





F-23




ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURES





None.





ITEM 9A. CONTROLS AND PROCEDURES





Evaluation of Disclosure Controls and Procedures





The term “disclosure controls and procedures” is defined in Rule 13a-14(c) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  This term refers to the controls and procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files under the Exchange Act is recorded, processed, summarized and reported within required time periods. Our Chief Executive Officer and our Chief Financial Officer have evaluated the effectiveness of our disclosure controls and procedures as of December 31, 2010, and have concluded that as of that date, our disclosure controls and procedures were not effective at the reasonable assurance level.





Management’s Annual Report on Internal Control over Financial Reporting





Management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting. The Company's internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles in the United States of America. The Company's internal control over financial reporting includes those policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles in the United States of America, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company's assets that could have a material effect on the financial statements.





Any system of internal control, no matter how well designed, has inherent limitations, including the possibility that a control can be circumvented or overridden and misstatements due to error or fraud may occur and not be detected in a timely manner. Also, because of changes in conditions, internal control effectiveness may vary over time. Accordingly, even an effective system of internal control will provide only reasonable assurance with respect to financial statement preparation.





Our management assessed the effectiveness of the Company's internal control over financial reporting based on criteria in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on such evaluation, our management concluded that as of December 31, 2010, and as of the date that the evaluation of the effectiveness of our internal control over financial reporting was completed, our internal control over financial reporting was not effective due to the following material weakness:





Accounting and Finance Personnel Weaknesses– Although the Company retained a part-time Chief Financial Officer who is a Certified Public Accountant and uses outside consultants to assist in the preparation of financial statements, the current on-site accounting staff is relatively inexperienced, and requires substantial training so as to meet with the higher demands necessary to fulfill the requirements of U.S. GAAP-based reporting and SEC rules and regulations. In reaching such conclusion, the following factors were considered:





(a) how appropriately we complied with U.S. GAAP in accounting for transactions; and





(b) how accurately we prepared supporting information to provide to our independent auditors on a quarterly and annual basis.





Remediation of Material Weaknesses in Internal Control over Financial Reporting





During the 2011 fiscal year, we intend to take the following remediation measures:





(1) Recruit sufficient on-site qualified accounting personnel;





(2) Set up an internal audit department and assign more resources to enhance the internal audit function, especially in the supervision of complex, non-routine transactions;




(3) Involve both internal accounting and operations personnel and outside contractors with technical accounting expertise, as needed, early in the evaluation of complex, non-routine transactions to obtain additional guidance as to the application of U.S. GAAP to such transactions; and





(4) Improve the interaction among our management, audit committee, and other external advisors.




39




The effectiveness of these remediation efforts will not be known until the Company performs a test of these controls in connection with management’s tests of internal controls over financial reporting that the Company will undertake as of December 31, 2011.





This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the SEC that permit us to provide only this management’s report in this annual report.





Changes in Internal Control Over Financial Reporting





There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as amended) during the year ended December 31, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.





ITEM 9B. OTHER INFORMATION





None.





PART III





ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE





Effective April 27, 2010, Mr. Yushan Zheng voluntarily resigned as our Chief Financial Officer. Mr. Zheng’s resignation was not the result of any material disagreement with us or any matter relating to our operations, policies or practices. Our board of directors appointed Mr. Bennet P. Tchaikovsky to replace Mr. Zheng.





Effective June 1, 2010, Mr. Congming Xie and Mr. Zhifan Wu each voluntarily resigned from our board of directors. The decision by each of them to resign from his directorship was not the result of any material disagreement with us or any matter relating to our operations, policies or practices. Our board of directors appointed Mr. Jianhui Wang to fill one of the vacancies created by these resignations.





Our current directors and executive officers, their ages, their respective offices and positions, and their respective dates of election or appointment are as follows:





Name

Age

Position Held

Officer/Director sinceQingqing Wu

40

Chairman of the Board, President, Chief Executive Officer and Chief Operating Officer

February 23, 2009Bennet P. Tchaikovsky

41

Chief Financial Officer

April 27, 2010Jianwei Shen

54

Director

March 7, 2009Yuzhen Wu

32

Director

March 7, 2009Ying Zhang

34

Director

March 10, 2010Jianhui Wang

41

Director

June 1, 2010




40




Business Experience Descriptions





Set forth below is a summary of our executive officers’ and directors’ business experience for the past 5 years.





Qingqing Wu graduated from Xiamen Jimei School of Light Industry in 1990 with a major in apparel design and received a Master of Business Administration degree from Tsing-Hua University in 2007.  Mr. Wu worked as a designer at Huacai Apparel Factory (“Huacai”) in Jinjiang County from August 1990 to August 1992.  Between September 1992 and September 1994, Mr. Wu served as the Director of Design and Assistant to General Manager at Shidali Apparel Co., Ltd. (“Shidali”) in Jinjiang City.  Neither Huacai nor Shidali is an affiliate of, or otherwise associated with, the Company.  In November 1994, Mr. Wu founded Yinglin Jinduren, our operating business segment, and is currently its Chairman, Executive Director, Chief Designer and majority equity owner.  Since November 2009, Mr. Wu has also served as the Standing Director of the First Committee of the Association of Fabric & Apparel in Jinjiang City, a local trade association.  Mr. Wu was chosen to serve as Chairman of our board of directors because of his extensive experience as founder, Chairman and Executive Director of our operating business segment and also because of his prior educational background and work experience as part of management and as a designer in other Chinese apparel businesses.





Bennet P. Tchaikovsky is presently the chief financial officer for China Jo-Jo Drugstores, Inc. (“China Jo-Jo”) which he performs on a part-time basis.  China Jo-Jo is a U.S. public company (NASDAQ: CJJD) operating a chain of pharmacies in China, and Mr. Tchaikovsky assists the company primarily with preparing its financial statements and other financial reporting obligations.  From May 2008 to April 16, 2010, Mr. Tchaikovsky served as the chief financial officer of Skystar Bio-Pharmaceutical Company (“Skystar”) which he performed on a part-time basis.  Skystar is a U.S. public company (NASDAQ: SKBI) that manufactures and distributes veterinary medicines and related products in China, and Mr. Tchaikovsky assisted the company primarily with preparing its financial statements and other financial reporting obligations.  From March 2008 through November 2009, Mr. Tchaikovsky was a director of Ever-Glory International Group (“Ever-Glory”), and served on the audit committee as chairman and on the compensation committee as a member.  Ever-Glory is a U.S. public company (AMEX: EVK) and apparel manufacturer based in China.  From December 2008 through November 2009, Mr. Tchaikovsky was a director of Sino Clean Energy, Inc. (“Sino Clean”), and served on the audit committee as chairman and on both the compensation and nominating committees as members.  Sino Clean is a U.S. public company (NASDAQ: SCEI) and manufactures a coal fuel substitute in China.  From July 2004 through October 2007, Mr. Tchaikovsky served as the chief financial officer of Innovative Card Technologies, Inc. (“ICT”), a U.S. public company and developer of “one-time-password” security solutions.  In such role, Mr. Tchaikovsky assisted the company primarily with preparing its financial statements and other financial reporting obligations. Mr. Tchaikovsky acted as a consultant to ICT from November 2007 until July 2008. None of the foregoing companies is related to or affiliated with us.  Mr. Tchaikovsky is a licensed Certified Public Accountant and an inactive member of the California State Bar.  He received a B.A. in Business Economics from the University of California at Santa Barbara, and a J.D. from Southwestern University School of Law.





Dr. Jianwei Shen holds a Doctorate of Economics and Management from China Agricultural University, a Doctorate of Philosophy from Hohenheim University in Germany, a Master Degree in Economics and Management from Beijing Agricultural University, and a Bachelor’s Degree in Agricultural Economics from Beijing Agricultural University.  Dr. Shen’s vast educational background in economics and management as well as his experience working with China-based companies, including companies that are  publicly traded outside of China, provided the basis for concluding that Dr. Shen should be chosen to serve as a member of the Company’s board of directors.  Since October 2006, Dr. Shen has been an independent director and a member of the Audit Committee of the China Essence Group Ltd., a food processing company listed on the Singapore Exchange (Main Board).  From January 2002 to January 2005, he served as a project manager for marketing at Fujian Fuma Foods Group Co., a distributor of finished food products, and he worked as a project manager for marketing at Beijing Dasbro Co. Ltd., a maker of potato chips, from November 1993 to December 2000.  None of these companies that Dr. Shen worked with is related to or affiliated with us.  Dr. Shen is also a member of the Specialist Advisors to the City of Jinjiang, Fujian, which advises the municipal government on policy issues, a position he has held since January 2006.  Dr. Shen also provides strategic corporate advisory services to Yinglin Jinduren.





Yuzhen Wu graduated from Huaqiao University in 1998 with a major in Business Management. Mr. Wu is a valued management member of Yinglin Jingduren, where he has worked since May 1998.  Mr. Wu was chosen to be a member of our board of directors because of his extensive work and management experience in the apparel industry that he has gained as a member of the management team of Yinglin Jinduren, our operating business segment, as described more fully below.   From June 1998 to August 2001, Mr. Wu worked as the workshop director supervising all aspects of our production workshop.  From September 2001 to October 2003, Mr. Wu worked as the production manager overseeing all production arrangements and process.  Mr. Wu served as the vice general manager between November 2003 and January 2006, supervising and managing our production, quality and inventory planning process, and as director of the general production management since February 2006, coordinating with O.E.M. manufacturers to ensure that their production volumes and quality meet with our requirements.





Ying (Teresa) Zhang is currently the chief financial officer and a director of China Wind Systems, Inc. (“China Wind”), a U.S. public company (NASDAQ: CWS) that manufactures wind power equipment in China.   Ms. Zhang was chosen to serve as a member of the board of directors because of her experience with China Wind, as well as her extensive prior work experience and educational background in the accounting field.  Ms. Zhang was previously an auditing manager at GC Alliance HK CPA in Beijing from July 2005 until January 2010, where she provided auditing services to China-based companies.  From January 2003 through June 2005, Ms. Zhang served as a liaison officer for the Australian-Chinese Friendship Business Association, a trade organization, and from July 2000 to September 2002 she was an auditor at Ernst & Young in Beijing.  None of these companies that Ms. Zhang worked with is related to or affiliated with us. Ms. Zhang is a certified practicing accountant in Australia.  She received a bachelor’s degree in international accounting from Renmin University in China in 1996 and a master’s degree in accounting from Macquarie University in Australia in 2005.  Her accounting background and her experiences working with China-based companies both from the inside and as an outside auditor are valuable resources for us in structuring and managing our own internal control and financial reporting measures.




41




Jianhui Wang is currently the president of Zhongbang Investment Management Group, Inc., a China-based private investment firm, to which he was appointed in August 2008.  Mr. Wang’s experience as an executive officer at several China-based companies as well as his extensive educational background and experience in field of business management were key factors in determining that Mr. Wang should be a member of our board of directors. Prior to that position, from August 2004 to July 2008, Mr. Wang was the vice president and chief financial officer of China World Team Investment Holding Co., Ltd., which plans and promotes sports events and distributes sports drinks in China. Mr. Wang served as the president of Fujian Shishi Sea World Co., Ltd., which develops and produces marine life displays and marine science education programs, from August 2001 to July 2004, and as the vice president and vice chairman of the board of Fujian Dayu Tourism Development Co., Ltd., which develops and manages tourism sites, from June 1998 to July 2001.  From August 1996 to May 1998, Mr. Wang was the vice president of Longchuan (Fujian) Recreation Co., Ltd., which produces marine life displays and develops and manages tourism sites.  None of these companies that Mr. Wang worked with is related to or affiliated with us. Mr. Wang is also a senior economist and visiting professor at Guanghua School of Management at Peking University. Mr. Wang graduated with a Master of Business Administration from Xiamen University in 1995 and obtained his Bachelor of Management Science and Engineering from Wuhan Institute of Economy in 2009.  Mr. Wang’s know-how of managing China-based companies can help our board better evaluate the performance of our and Yinglin Jinduren’s management.





Family Relationships





There are no family relationships between or among any of our current directors or executive officers. Mr. Zhifan Wu, who resigned from board of directors on June 1, 2010, is the brother of Mr. Qinqqing Wu, our chief executive officer.





Involvement in Certain Legal Proceedings





None of our directors or executive officers has, during the past ten years:





(a)
Had any petition under the federal bankruptcy laws or any state insolvency law filed by or against, or had a receiver, fiscal agent, or similar officer appointed by a court for the business or property of such person, or any partnership in which he was a general partner at or within two years before the time of such filing, or any corporation or business association of which he was an executive officer at or within two years before the time of such filing;





(b)
Been convicted in a criminal proceeding or a named subject of a pending criminal proceeding (excluding traffic violations and other minor offenses);





(i)
Acting as a futures commission merchant, introducing broker, commodity trading advisor, commodity pool operator, floor broker, leverage transaction merchant, any other person regulated by the Commodity Futures Trading Commission, or an associated person of any of the foregoing, or as an investment adviser, underwriter, broker or dealer in securities, or as an affiliated person, director or employee of any investment company, bank, savings and loan association or insurance company, or engaging in or continuing any conduct or practice in connection with such activity;





(ii)
Engaging in any type of business practice; or





(iii)
Engaging in any activity in connection with the purchase or sale of any security or commodity or in connection with any violation of federal or state securities laws or federal commodities laws;





(c)
Been the subject of any order, judgment, or decree, not subsequently reversed, suspended, or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining him from, or otherwise limiting, the following activities:




42




(d)
Been the subject of any order, judgment, or decree, not subsequently reversed, suspended, or vacated, of any federal or state authority barring, suspending, or otherwise limiting for more than 60 days the right of such person to engage in any activity described in (i) above, or to be associated with persons engaged in any such activity;





(e)
Been found by a court of competent jurisdiction in a civil action or by the SEC to have violated any federal or state securities law, where the judgment in such civil action or finding by the SEC has not been subsequently reversed, suspended, or vacated; or





(f)
Been found by a court of competent jurisdiction in a civil action or by the Commodity Futures Trading Commission to have violated any federal commodities law, where the judgment in such civil action or finding by the Commodity Futures Trading Commission has not been subsequently reversed, suspended, or vacated.





Board of Directors





Our board of directors is currently composed of five members, three or the majority of which, as discussed further below under our discussion regarding director independence, have been determined to be “independent” directors.  All members of our board of directors serve in this capacity until their terms expire or until their successors are duly elected and qualified. Our bylaws provide that the authorized number of directors will be not less than one and not more than thirteen.





Our board of directors formally established separate audit, nominating and compensation committees on March 10, 2010.





Audit Committee





Our audit committee began operating in May 2010.  Three independent directors are currently appointed to the audit committee: Ms. Ying Zhang, Dr. Jianwei Shen and Mr. Jianhui Wang. Our board of directors has determined, based on information furnished by Ms. Zhang and other available information, that she meets the requirements of an “audit committee financial expert” as such term is defined in the rules promulgated under the Securities Act and the Exchange Act, and has accordingly designated her as such as well as chairperson of the committee.





The responsibilities of our audit committee include:





Ÿ
meeting with our management periodically to consider the adequacy of our internal control over financial reporting and the objectivity of our financial reporting;





Ÿ
appointing the independent registered public accounting firm, determining the compensation of the independent registered public accounting firm and pre-approving the engagement of the independent registered public accounting firm for audit and non-audit services;





Ÿ
overseeing the independent registered public accounting firm, including reviewing independence and quality control procedures and experience and qualifications of audit personnel that are providing us audit services;





Ÿ
meeting with the independent registered public accounting firm and reviewing the scope and significant findings of the audits performed by them, and meeting with management and internal financial personnel regarding these matters; and





Ÿ
reviewing our financing plans, the adequacy and sufficiency of our financial and accounting controls, practices and procedures, the activities and recommendations of the auditors and our reporting policies and practices, and reporting recommendations to our full board of directors for approval.





Compensation Committee





Our compensation committee began operating in April 2010.  Three independent directors are currently appointed to the compensation committee: Ms. Ying Zhang, Dr. Jianwei Shen and Mr. Jianhui Wang. Dr. Shen is chairperson of the committee. Our compensation committee will oversee and, as appropriate, make recommendations to the board of directors regarding the annual salaries and other compensation of our executive officers and our employees, and other policies, and provide assistance and recommendations with respect to our compensation policies and practices.




43




Nominating Committee





Our nominating committee began operating in June 2010.  The three independent directors are currently appointed to the nominating committee: Ms. Ying Zhang, Dr. Jianwei Shen and Mr. Jianhui Wang. Ms. Zhang is chairperson of the committee. Our nominating committee will assist in the selection of director nominees, approves director nominations to be presented for stockholder approval at our annual general meeting and assist in filling any vacancies on our board of directors, and consider any nomination of director candidates validly made by stockholders.





Director Independence





Based upon information submitted by Ms. Ying Zhang, Dr. Jianwei Shen and Mr. Jianhui Wang, the board of directors has determined that each of them is “independent” under Rule 5605(a)(2) of The NASDAQ Listing Rules, even though such definition does not currently apply to us because we are not listed on The NASDAQ Capital Market.  Thus, the majority of our board’s five total members are independent directors.





Compensation Committee Interlocks and Insider Participation





No interlocking relationship exists between our board of directors and the board of directors or compensation committee of any other company, nor has any interlocking relationship existed in the past.





Section 16(a) of the Exchange Act





Based solely on review of the copies of such forms furnished to us, or written representations that no reports were required, we believe that for the fiscal year ended December 31, 2010, our directors, executive officers and persons who owned more than 10% of a registered class of the Company's equity securities complied with Section 16(a) filing requirements applicable to them, except for the following: (1) Matthew Hayden did not file a Form 4 in connection with his resignation from his officer positions and directorship; (2) MMH Group, LLC did not file a Form 4 in connection with the additional shares of the Company’s common stock it acquired in February 2009; and (3) Ancora Greater China Fund, LP did not file a Form 4 in connection with the additional shares of the Company’s common stock it acquired in February 2009.





Code of Business Conduct and Ethics





We have adopted a code of ethics that applies to all directors, officers, and employees, including our Chief Executive Officer and Chief Financial Officer.  A copy of the code of ethics is attached as Exhibit 14.1 to our annual report on Form 10-K filed with the SEC on March 7, 2008.





ITEM 11. EXECUTIVE COMPENSATION





Executive Compensation





The following summary compensation table indicates the cash and non-cash compensation earned during the fiscal years ended December 31, 2010 and 2009 by our principal executive officer and each of our other two highest paid executives, if any, whose total compensation exceeded $100,000 during the fiscal years ended December 31, 2010, 2009 and 2008.




44




SUMMARY COMPENSATION TABLE




Name and principal position

Year

Salary

($)


Bonus

($)


Stock

Awards

($)


Option

Awards

($)


Non-Equity

Incentive

Plan

Compensa-tion

($)


Nonqualified

Deferred

Compensa-tion

Earnings

($)


All Other

Compensa-tion

($)


Total

($)Qingqing Wu,

2010


12,278



0



0



0



0



0



0


$
12,278current President,CEO, Secretary

2009


8,856



0



0



0



0



0



0


$
8,856and COO (1)2008


N/A



N/A



N/A



N/A



N/A



N/A



N/A


$
N/ABennet P. Tchaikovsky,

2010


47,753



-



68,220



-



-



-



-


$
115,973CFO (2)2009


N/A



N/A



N/A



N/A



N/A



N/A



N/A



N/A2008


N/A



N/A



N/A



N/A



N/A



N/A



N/A


$
N/AMatthew Hayden,

2010


N/A



N/A



N/A



N/A



N/A



N/A



N/A


$
N/Aformer President,CEO, Secretary,

2009


0



0



0



0



0



0



0


$
0CFO and Treasurer(3)

2008


0



0



0



0



0



0



0


$
0





(1)
Mr. Wu became our president, Chief Executive Officer, Chief Operating Officer and Secretary on February 23, 2009, in connection with our acquisition of PXPF (further described above under the heading “History and Corporate Structure”).  For 2010, all of Mr. Wu’s compensation was paid by Yinglin Jinduren, and is based on interbank exchange rate of RMB 1 to $0.1503 for the year ended December 31, 2010.  Mr. Wu’s compensation does not include or reflect the dividends he received from Yinglin Jinduren as one of its equity owner. Other than compensation that he received from Yinglin Jinduren, Mr. Wu did not receive any compensation from us or any of our subsidiaries during 2010. We currently do not have any plan with respect to Mr. Wu’s compensation, even though Yinglin Jinduren has not declared or paid dividends to its owners since the Exchange Transaction and do not intend to do so in the future.





(2)
Mr. Bennet Tchaikovsky became the Company’s Chief Financial Officer on April 27, 2010.





(3)
Mr. Matthew Hayden became the Company’s President, Chief Executive Officer, Secretary, Chief Financial Officer, and Treasurer on August 1, 2008, and resigned from all of these positions on February 23, 2009, in connection with our acquisition of PXPF.





Outstanding Equity Awards





There are no unexercised options, stock that has not vested, or equity incentive plan awards for any of our named executive officers outstanding as of the end of our last completed fiscal year.





Retirement Plans





We currently have no plans that provide for the payment of retirement benefits, or benefits that will be paid primarily following retirement, including but not limited to tax-qualified defined benefit plans, supplemental executive retirement plans, tax-qualified defined contribution plans and nonqualified defined contribution plans.





Potential Payments upon Termination or Change-in-Control





We currently have no contract, agreement, plan or arrangement, whether written or unwritten, that provides for payments to a named executive officer at, following, or in connection with any termination, including without limitation resignation, severance, retirement or a constructive termination of a named executive officer, or a change in control of the registrant or a change in the named executive officer’s responsibilities, with respect to each named executive officer.





Employment Agreements





Except as described below, we currently have no employment agreements with any of our executive officers, nor any compensatory plans or arrangements resulting from the resignation, retirement or any other termination of any of our executive officers, from a change-in-control, or from a change in any executive officer’s responsibilities following a change-in-control.




45




Loanout Agreement for the Services of Bennet P. Tchaikovsky





On April 27, 2010, we entered into a Loanout Agreement with Worldwide Officers, Inc., a California corporation, pursuant to which we have retained the services of Mr. Bennet P. Tchaikovsky to serve as our Chief Financial Officer for a term of one year. Under the terms of the Loanout Agreement, Mr. Tchaikovsky will perform his duties from the United States and on a part-time basis (90 hours per month), for an annual fee of $70,000. Additionally, Mr. Tchaikovsky will have the right to receive 20,000 shares of our restricted common stock, to vest as follows: 3,562 shares on June 30, 2010, 5,041 shares on September 30, 2010, 5,041 shares on December 31, 2010, 4,932 shares on March 31, 2011, and 1,424 shares on April 26, 2011. The estimated amount of expense relating to the restricted shares, using the share value on the grant date of $5.00 per share is $100,000 that will be recognized during the period of service. We used the share price on the date of grant to value the shares as the number of shares to be issued was fixed.





The Loanout Agreement terminates upon Mr. Tchaikovsky’s death. We may also terminate the Loanout Agreement upon a 10-day written notice if Mr. Tchaikovsky is unable to perform his duties as the Chief Financial Officer for over 45 consecutive days during the term of the Loanout Agreement. We may also terminate the Loanout Agreement for cause, upon notice if at any time Mr. Tchaikovsky: (a) willfully breaches or habitually neglects his duties; or (b) commits acts of dishonesty, fraud, misrepresentation, gross negligence or willful misconduct that would prevent the effective performance of his duties or would result in material harm to us or our business. Lastly, we may terminate the Loanout Agreement without cause upon a 30-day written notice to Mr. Tchaikovsky.





On the other hand, Mr. Tchaikovsky may terminate the Loanout Agreement after 90-day written notice to us.





The Loanout Agreement also contains restrictive covenants: (i) preventing the use and/or disclosure of confidential information during or at any time after termination; (ii) preventing competition with us during the term of the Loanout Agreement and for a period of 3 years after termination (including contact with or solicitation of our customers, employees or suppliers), provided that Mr. Tchaikovsky may make investments of up to 2% in the publicly-traded equity securities of any of our competitors; (iii) requiring Mr. Tchaikovsky to refer any business opportunities to us during the term of the Loanout Agreement and for a period of 1 year after termination. However, Mr. Tchaikovsky shall have no further obligations with respect to competition and business opportunities if the Loanout Agreement is terminated without cause or if he terminates his employment for cause.





Lastly, we are obligated under the Loanout Agreement to indemnify Mr. Tchaikovsky for any claims made against him in his capacity as the Chief Financial Officer and, in connection to that obligation, we are required to include him under any director and officer insurance policy that is in effect during the term of the Loanout Agreement.





Director Compensation





Five of our current directors were appointed on or after February 23, 2009 in connection with the Exchange Transaction, none of whom received compensation as directors in 2009.  Ms. Ying Zhang became our director on March 10, 2010, and so did not receive compensation as a director in 2009.  Our sole director prior to the Exchange Transaction did not receive compensation as a director during 2009.





Agreements with Directors





We entered into a written agreement with Ms. Ying Zhang dated March 10, 2010, pursuant to which she will, in addition to her duties as a director, serve on the audit committee as chairperson and be designated as the audit committee financial expert, serve on the compensation committee as a member, and serve on the nominating committee as chairperson. For her services, Ms. Zhang will receive annual compensation of $30,000 in cash and 10,000 restricted shares of our common stock, payable in four quarterly installments of $7,500 and 2,500 shares each beginning with the quarter ending June 30, 2010.  Additionally, we are obligated to obtain a directors and officers insurance policy, and to include Ms. Zhang as an insured under such policy. The estimated amount of expense related to the restricted shares using a $6.00 share price is $60,000 that will be recognized during the period of service. We used the share price on the date of grant to value the shares as the number of shares to be issued was fixed.




We entered into a written agreement with Dr. Jianwei Shen dated March 10, 2010, pursuant to which he will, in addition to his duties as a director, serve on the audit committee as a member, serve on the compensation committee as chairperson, and serve on the nominating committee as a member. For his services, Dr. Shen will receive annual compensation of $22,000 in cash, payable in four quarterly installments of $5,500 beginning with the quarter ending June 30, 2010.  Additionally, we are obligated to obtain a directors and officers insurance policy, and to include Dr. Shen as an insured under such policy.




46




We entered into a written agreement with Mr. Jianhui Wang dated June 1, 2010, pursuant to which he will, in addition to his duties as a director, serve on the audit, compensation and nominating committees. For his services, Mr. Wang will receive annual compensation of $16,000, payable in quarterly installments and subject to his continuous service on the Board. Additionally, Mr. Wang will be reimbursed for his expenses incurred in connection with the performance of his duties, including travel expenses. We are obligated to obtain directors’ and officers’ liability insurance, and to include Mr. as an insured under such policy.





ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS





The following table sets forth information regarding the beneficial ownership of our common stock as of March 16, 2011, for each of the following persons:





•
each of our directors and each of the named executive officers in the “Management—Executive Compensation” section of this Report;





•
all directors and named executive officers as a group; and





•
each person who is known by us to own beneficially 5% or more of our common stock after the change of control transaction.





Beneficial ownership is determined in accordance with the rules of the SEC. Unless otherwise indicated in the table, the persons and entities named in the table have sole voting and sole investment power with respect to the shares set forth opposite the stockholder’s name. Unless otherwise indicated, the address of each beneficial owner listed below is 11/F., 157 Taidong Road, Xiamen Guanyin Shan International Commercial Operation Centre, A3-2, Siming District, Xiamen, Fujian Province, People’s Republic of China. The percentage of class beneficially owned set forth below is based on 18,556,169 shares of common stock outstanding on March 16, 2011.





Name and Position

Number of

Shares

of

Common

Stock

Beneficially

Owned (1)


Percent of

Shares

of

Common

Stock

Beneficially

Owned

(1)(2)Qingqing Wu, Chairman of the Board, President, and Chief Executive Officer (3)


9,596,496



51.72
%Bennet P. Tchaikovsky, Chief Financial Officer (4)


20,000



*
%Jianwei Shen, Director


0



0
%Yuzhen Wu, Director


0



0
%Ying Zhang, Director (5)


10,000



*
%Jianhui Wang


0



0
%All Executive Officers and Directors as a Group (7 persons)


9,626,496



51.87
%5% Stockholders:Bestgrain Limited (6)


9,596,496



51.72
%ARC China Investment Funds (7)


1,236,940



6.54
%





* Less than 1%




47





(1)
Under Rule 13d-3, a beneficial owner of a security includes any person who, directly or indirectly, through any contract, arrangement, understanding, relationship, or otherwise has or shares: (i) voting power, which includes the power to vote, or to direct the voting of shares; and (ii) investment power, which includes the power to dispose or direct the disposition of shares. Certain shares may be deemed to be beneficially owned by more than one person (if, for example, persons share the power to vote or the power to dispose of the shares). In addition, shares are deemed to be beneficially owned by a person if the person has the right to acquire the shares (for example, upon exercise of an option) within 60 days of the date as of which the information is provided. In computing the percentage ownership of any person, the amount of shares outstanding is deemed to include the amount of shares beneficially owned by such person (and only such person) by reason of these acquisition rights. As a result, the percentage of outstanding shares of any person as shown in this table does not necessarily reflect the person's actual ownership or voting power with respect to the number of shares of common stock actually outstanding.





(2)
Unless otherwise indicated in the footnotes to the table, each shareholder shown on the table has sole voting and investment power with respect to the shares beneficially owned by him or it.





(3)
Represents shares held directly by Bestgrain Limited. Mr. Qingqing Wu is the director and sole shareholder of Bestgrain Limited, thus Mr. Wu indirectly owns the shares held by Bestgrain Limited through his sole ownership of Bestgrain Limited.





(4)
Bennet P. Tchaikovsky’s address is 6571 Morningside Drive, Huntington Beach, CA 92648. Includes 739 shares to which Mr. Tchaikovsky has the right to acquire within 60 days of March 31, 2011.





(5)
Ying Zhang’s address is No. 9 Yanyu Middle Road, Qianzhou Village, Huishan District, Wuxi, Jiangsu Province, China 214181. Includes 10,000 shares to which Ms. Zhang has the right to acquire within 60 days of March 31, 2011.





(6)
The address of Bestgrain Limited is 18A Man Hing Commercial Building, 79-83 Queen’s Road Central, Hong Kong.





(7)
Includes 244,755 shares of Series A Preferred Stock, and warrants for the purchase of up to 122,378 shares of common stock of the Company. ARC China Investment Funds’ address is 20, Boulevard Emmanuel Servais, L-2535 Luxembourg, Grand Duchy of Luxembourg, and the address of ARC China Ltd. is c/o Walkers Corporate Services Limited, Walker House, 87 Mary Street, George Town, Grand Cayman KY 1-9005, Cayman Islands. ARC China, Ltd. serves as the investment manager for ARC China Investment Funds. By virtue of the arrangement between ARC China, Ltd. and ARC China Investment Funds, ARC China, Ltd. may be deemed to beneficially own the shares of the Company directly held by ARC China Investment Funds. Investment decisions concerning securities held directly by ARC China Investment Funds are made by ARC China, Ltd. and its investment professionals, subject to review and approval by the board of directors of ARC China Investment Funds.





ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE





Set forth below are our related party transactions since January 1, 2008:





Exchange Transaction





On February 13, 2009 (the “Closing Date”), we executed the Exchange Agreement with PXPF and the BVI Shareholders. PXPF owns 100% of HK Dong Rong (formerly known as Korea Jinduren), which controls Yinglin Jinduren through contractual arrangements. On the Closing Date, we issued 14,560,000 shares of our common stock to the BVI Shareholders in exchange for 100% of the issued and outstanding capital stock of PXPF.  As a result of the Exchange Transaction, the BVI Shareholders became our controlling shareholders and PXPF became our wholly owned subsidiary.





Bridge Loan





On June 11, 2008, Korea Jinduren (now called HK Dong Rong) entered into a bridge loan and financing agreement (“Bridge Loan Agreement”) with Pope Investments II LLC (“Pope”), Ancora Greater China Fund, LP (“Ancora,” and with Pope, collectively the “Bridge Loan Investors”) and MMH Group LLC (“MMH”). Under the Bridge Loan Agreement, MMH and the Bridge Loan Investors agreed to provide a U.S. public shell company suitable for the Exchange Transaction, and the Bridge Loan Investors also agreed to loan Korea Jinduren the sum of $550,000 (the “Bridge Loan”) for payment of professional fees and expenses incurred in connection with the Exchange Transaction. The Bridge Loan Investors and MMH would collectively receive shares of common stock equal to 4% of our post-Exchange Transaction total outstanding and issued common stock. Additionally, the Bridge Loan Investors would be repaid the Bridge Loan and collectively receive  shares of our common stock equal to 1% of our post-Exchange Transaction total issued and outstanding common stock (the “Bridge Loan Shares”) on or after October 1, 2009 and only upon the completion of a financing. 174,500 shares of common stock were issued at the closing of the Exchange Transaction as the Bridge Loan Shares and have therefore been reflected in the number of our outstanding common shares since such time. Both the Bridge Loan and the Bridge Loan Shares were placed in a third-party escrow account, and payments were made from such account as fees and expenses were incurred, and the Bridge Loan Shares held in escrow until their release to the Bridge Loan Investors was required. On October 28, 2009, the entire amount of the Bridge Loan paid out for fees and expenses was repaid, and the balance of the Bridge Loan remaining in escrow, if any, returned to the Bridge Loan Investors. The Bridge Loan Shares were released to the Bridge Loan Investors on December 28, 2009 and on March 15, 2010. The Bridge Loan was not recorded at December 31, 2008 because repayment obligation did not exist at such time, since repayment would only occur on or after October 1, 2009 and only upon the completion of a financing.




48




Immediately prior to the Exchange Transaction, Pope, Ancora and MMH beneficially owned 343,840 shares, 147,360 shares and 122,800 shares of our common stock, respectively, representing 23.6%, 10.1% and 8.4%, respectively, of our then issued and outstanding common stock. Matt Hayden, our former chief executive officer, is the managing member of MMH. We believe that Pope, Ancora and MMH may be deemed “promoters,” as such term is defined in Rule 1-02 of Regulation S-X, in connection with Sino Charter, Inc., our predecessor entity immediately prior to the Exchange Transaction, and are providing such disclosure as required under Item 404(c) of Regulation S -K.  In addition to the above-described Bridge Loan transaction, MMH also advanced $26,238 that was used for working capital of the Company’s predecessor business prior to the closing of the Exchange Transaction.  These advanced funds were unsecured, non-interest bearing, and due on demand.  These advanced funds were repaid back to MMH prior to the closing of the Exchange Transaction.





Our Officers and Directors’ Relationship with Us, Our Subsidiaries and VIE





As described in “Business – Our History and Corporate Structure” above, we control Yinglin Jinduren through contractual arrangements between HK Dong Rong, our wholly-owned subsidiary, and Yinglin Jinduren. As described below, some of our officers and directors are also management members of HK Dong Rong and Yinglin Jinduren:





Mr. Qingqing Wu, our Chairman and Chief Executive Officer, is the Director of PXPF, with which we entered into the Exchange Transaction. He is also the sole shareholder and Director of Bestgrain Limited, which owned approximately 51.72% of our common stock issued and outstanding as of March 16, 2011.





Mr. Wu is also a Director of HK Dong Rong, which is wholly owned by PXPF.





Mr. Wu is also a Director of Yinglin Jinduren, which we control by contractual arrangements, as is Mr. Yuzhen Wu, who is a member of our board of directors. Mr. Qingqing Wu and Mr. Zhifan Wu, who are brothers, hold 65.91% and 34.09%, respectively, of the ownership interests of Yinglin Jinduren. Because Mr. Qingqing Wu also owns a majority of our issued and outstanding common stock, we believe that our interests are aligned with those of Yinglin Jinduren and its owners. However, see “Risk Factors – Risks Related to Our Corporate Structure – Our contractual arrangements with Yinglin Jinduren and its owners as well as our ability to enforce our rights thereunder may not be as effective in providing control over Yinglin Jinduren as direct ownership ” and “Management members of Yinglin Jinduren have potential conflicts of interest with us, which may adversely affect our business and your ability for recourse.”





Mr. Wu is also the Executive Director of China Dong Rong, which is wholly owned by HK Dong Rong and which currently carries out all of our business operations.





Other Related Transactions





December 31,2009


2010Amounts due from a director:Mr. Qingqing Wu (1)

$
2,428,000


$
-Amount due to a director/officer:Mr. Qingqing Wu  (2)

$
30,000


$
45,000Mr. Bennet P. Tchaikovsky (3)


-



14,030Ms. Ying (Teresa) Zhang (3)






30,000Total

$
-


$
89,030





(1)
This amount was deposited into a corporate foreign currency account in October and November 2009. To avoid translation losses due to the appreciation of the RMB, this amount was withdrawn from the corporate account, converted into RMB and deposited in a personal RMB account of Mr. Qingqing Wu in trust for the Company. The amount was converted back into U.S. dollars and deposited back into the corporate foreign currency account in March 2010.





(2)
The amount due to the director is money he advanced to us for our general expenses, and was unsecured, interest free and repayable on demand.





(3)
Represents share based compensation owed to the respective parties.




49




Mr. Qingqing Wu currently has four trademarks registered in his name that were intended to be transferred to Yinglin Jinduren for no consideration prior to the closing of the Exchange Transaction.  As such transfers could not be timely effected, Mr. Wu entered into trademark license contracts with Yinglin Jinduren on February 12, 2009, pursuant to which he perpetually granted Yinglin Jinduren the rights to use these trademarks for no consideration.  Mr. Wu is also in the process of transferring the trademarks to us for no consideration as originally intended, although such transfers have not been completed.  To date, we have not utilized these trademarks, and the Company considers the value of these trademarks to be de minimis.





ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES





Our current principal independent auditor is Crowe Horwath LLP (“Crowe”), whom we engaged on April 9, 2009. The following table shows the fees that were billed for audit and other services provided by Crowe in relation to our 2010 and 2009 fiscal years:




For the Fiscal Years ended

December 31,2009


2010Billing Firm

Crowe


CroweAudit Fees (1)

$
205,000


$
254,000Audit-related Fees (2)


12,000



40,500Tax Fees (3)


-All Other Fees (4)


-Total

$
217,000


$
294,500





(1)
Audit Fees – This category includes the audit of our annual financial statements, review of financial statements included in our Quarterly Reports on Form 10-Q, and services that are normally provided by independent auditors in connection with statutory and regulatory filings or the engagement for fiscal years.  This category also includes advice on audit and accounting matters that arose during, or as a result of, the audit or the review of interim financial statements.





(2)
Audit-Related Fees – This category consists of assurance and related services by our independent auditors that are reasonably related to the performance of the audit or review of our financial statements and are not reported above under "Audit Fees."  The services for the fees disclosed under this category include consultation regarding our correspondence with the SEC.





(3)
Tax Fees – This category consists of professional services rendered by our independent auditors for tax compliance and tax advice.  The services for the fees disclosed under this category include tax return preparation and technical tax advice.





(4)
All Other Fees – This category consists of fees for other miscellaneous items.





Pre-Approval Policies and Procedures of the Board of Directors





Our board of directors approved the engagement of our independent auditors for fiscal 2010 and 2009, as we did not have an audit committee during those periods.  Going forward, our audit committee will approve the engagement of our independent auditors and will also pre-approve all audit and non-audit expenses.




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ITEM 15.EXHIBITS





(1)Financial Statements





The consolidated financial statements of the Company are included in Part II, Item 8 of this Report:





(2) Financial Statement Schedules





(3) Exhibits





EXHIBIT INDEX





Exhibit

Number

Description2.1

Share Exchange Agreement (1)3.1

Articles of Incorporation (2)3.2

Amendment to Articles of Incorporation (for 1-for-100 reverse stock split), filed with the Nevada Secretary of State on January 12, 2009 (10)3.3

Articles of Merger filed on March 4, 2009 and effective March 20, 2009 (3)3.4

Certificate of Correction filed on March 6, 2009 (3)3.5

Certificate of Designation of Preferences, Rights and Limitations of Series A Convertible Preferred Stock, filed with the Nevada Secretary of State on October 23, 2009 (4)3.6

Bylaws (2)3.7

Amendment to the Bylaws (1)4.1

Specimen Common Stock Certificate (2)4.2

Specimen Series A Convertible Preferred Stock Certificate (4)4.3

Form of Common Stock Purchase Warrant for the Preferred Shares Financing (4)4.4

Form of Common Stock Purchase Warrant for the Common Shares Financing (6)4.5

Form of Common Stock Purchase Warrant issued to American Capital Ventures, Inc. (16)10.1

Consulting Services Agreement (1)10.2

Operating Agreement (1)10.3

Equity Pledge Agreement (1)10.4

Option Agreement (1)10.5

Voting Rights Proxy Agreement (1)10.6

Share Purchase Binding Letter of Intent with ARC China, Inc. dated September 29, 2009 (5)10.7

Form of Securities Purchase Agreement for the Preferred Shares Financing (4)10.8

Form of Escrow Agreement for the Preferred Shares Financing (4)10.9

Form of Securities Purchase Agreement for the Common Shares Financing (6)10.10

Supplemental Agreement dated February 18, 2009 (8)  51
  10.11

Form of Director Offer Letter entered into with Ying Zhang and Jianwei Shen (11)10.12

Bridge Loan and Financing Agreement dated June 11, 2008 (15)10.13

Form of Securities Purchase Agreement dated February 13, 2009 (12)10.14

Form of Securities Purchase Agreement dated February 12, 2009 (12)10.15

Loanout Agreement with Worldwide Officers, Inc. dated April 27, 2010 (13)10.16

Director Offer Letter with Jianhui Wang dated June 1, 2010 (14)14.1

Code of Ethics (7)21.1

List of Subsidiaries (12)31.1

Section 302 Certification by the Corporation’s Chief Executive Officer *31.2

Section 302 Certification by the Corporation’s Chief Financial Officer *32.1

Section 906 Certification by the Corporation’s Chief Executive Officer *32.2

Section 906 Certification by the Corporation’s Chief Financial Officer *99.1

Trademark License Contract for serial number 3871951 dated February 12, 2009  (12)99.2

Trademark License Contract for serial number 3884844 dated February 12, 2009  (12)99.3

Trademark License Contract for serial number 3884845 dated February 12, 2009  (12)99.4

Trademark License Contract for serial number 4247545 dated February 12, 2009  (12)99.5

Regional Distributorship Agreement between Yinglin Jinduren and C-002 of Mingzhu 100 Market dated May 25, 2009 (16)99.6

Regional Distributorship Agreement between Yinglin Jinduren and Jinyang Commerce Co., Ltd. dated May 25, 2009 (16)99.7

Regional Distributorship Agreement between Yinglin Jinduren and Jinduren Store, Tianqiao District, Jinan dated May 25, 2009 (16)99.8

Regional Distributorship Agreement between Yinglin Jinduren and Clothwork Apparel, Wanma Plaza dated May 25, 2009 (16)99.9

Land Use Rights and Building Transfer Agreement between Yinglin Jinduren and Zhimeng Wu dated February 20, 2011 *99.10

Property Transfer Agreement between Yinglin Jinduren and Zhimeng Wu dated January 25, 2011 *99.11

Purchase Agreements between Yinglin Jinduren and its major suppliers for 2010 *99.12

Purchase Agreements between China Dong Rong and its major suppliers for 2011 **
Filed herewith.





(1)
Filed on February 13, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(2)
Filed on February 9, 2007 as an exhibit to our Registration Statement on Form SB-2, and incorporated herein by reference.





(3)
Filed on March 20, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(4)
Filed on October 30, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.




52




(5)
Filed on October 5, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(6)
Filed on December 2, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(7)
Filed on March 7, 2008 as an exhibit to our Annual Report on Form 10-K, and incorporated herein by reference.





(8)
Filed on February 20, 2009 as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(9)
Filed on April 15, 2009, as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(10)
Filed on December 17, 2009, as an exhibit to our Registration Statement on Form S-1, and incorporated herein by reference.





(11)
Filed on March 16, 2010, as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(12)
Filed on April 15, 2010, as an exhibit to our Annual Report on Form 10-K, and incorporated herein by reference.





(13)
Filed on May 3, 2010, as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(14)
Filed on June 3, 2010,  as an exhibit to our Current Report on Form 8-K, and incorporated herein by reference.





(15)
Filed on August 27, 2010, as an exhibit to our Amendment to Registration Statement on Form S-1/A, and incorporated herein by reference.





(16)
Filed on October 27, 2010, as an exhibit to our Amendment No. 3 to Registration Statement on Form S-1/A, and incorporated herein by reference.





53




SIGNATURES





Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Xiamen, Fujian Province, on March 31, 2011.





VLOV, INC.By:
/s/ Qingqing WuQingqing Wu

Chief Executive Officer

(Principal Executive Officer)By:
/s/ Bennet P. TchaikovskyBennet P. Tchaikovsky

Chief Financial Officer

(Principal Financial and Accounting Officer)





Pursuant to the requirements of the Securities Act of 1933, as amended, this registration statement has been signed by the following persons in the capacities and on the dates indicated:





Signature

Title

Date/s/ Qingqing Wu

Chairman of the Board, President,

and Chief Executive Officer

March 31, 2011Qingqing Wu/s/ Bennet P. Tchaikovsky

Chief Financial Officer

March 31, 2011Bennet P. Tchaikovsky/s/ Jianwei Shen

Director

March 31, 2011Jianwei Shen/s/ Yuzhen Wu

Director

March 31, 2011Yuzhen Wu/s/ Jianhui Wang

Director

March 31, 2011Jianhui Wang/s/ Ying Zhang

Director

March 31, 2011Ying Zhang




54