[Federal Register Volume 80, Number 3 (Tuesday, January 6, 2015)]
[Notices]
[Pages 498-499]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2014-30965]


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DEPARTMENT OF DEFENSE

Department of the Army

[Docket ID: USA-2014-0050]


Proposed Collection; Comment Request

AGENCY: Department of the Army, DoD.

ACTION: Notice.

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SUMMARY: In compliance with the Paperwork Reduction Act of 1995, the 
Department of the Army (DOA) announces a proposed public information 
collection and seeks public comment on the provisions thereof. Comments 
are invited on: (a) Whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information shall have practical utility; (b) the 
accuracy of the agency's estimate of the burden of the proposed 
information collection; (c) ways to enhance the quality, utility, and 
clarity of the information to be collected; and (d) ways to minimize 
the burden of the information collection on respondents, including 
through the use of automated collection techniques or other forms of 
information technology.

DATES: Consideration will be given to all comments received by March 9, 
2015

ADDRESSES: You may submit comments, identified by docket number and 
title, by any of the following methods:
    <bullet> Federal eRulemaking Portal: http://www.regulations.gov. 
Follow the instructions for submitting comments.
    <bullet> Mail: Federal Docket Management System Office, 4800 Mark 
Center Drive, East Tower, Suite 02G09, Alexandria, VA 22350-3100.
    Instructions: All submissions received must include the agency 
name, docket number and title for this Federal Register document. The 
general policy for comments and other submissions from members of the 
public is to make these submissions available for public viewing on the 
Internet at http://www.regulations.gov as they are received without 
change, including any personal identifiers or contact information.

FOR FURTHER INFORMATION CONTACT: To request more information on this 
proposed information collection or to obtain a copy of the proposal and 
associated collection instruments, please write to Army Marketing and 
Research Group, ATTN: Alicia McCleary 200 Stovall Street, Hoffman II 
Room 4N29 or call 703-545-3476.

SUPPLEMENTARY INFORMATION: The purpose of this collection is to provide 
qualitative and quantitative data to the DOA on the civilian 
workforce's attitudes, perceptions, and awareness of civilian career 
opportunities within the Federal Government. The DOA maintains a 
listing of professional and technical skill sets that are critical to 
the Service's needs of today and tomorrow. The collection, compilation, 
and analysis of the new qualitative and quantitative data is imperative 
to the DOA's marketing and recruitment strategy for informing, 
identifying, and ultimately hiring those identified with the skill sets 
necessary for a sustainable DOA. Attention will be focused in 
particular on DA Civilian critical occupations with current or 
projected shortfalls to set specific marketing objectives, goals, and 
strategies for these critical skill areas. Information for this study 
will be collected in two phases. Phase I will be qualitative (focus 
groups) and Phase II will be quantitative (survey). This is a one-time 
data collection anticipated to be completed within approximately six 
months of OMB approval. The data collected from these activities will 
be supplemented with reviews of recent Army branding and marketing 
practices as well as of recent and projected hiring needs into DA 
Civilian jobs.
    Title; Associated Form; and OMB Number: Civilian Attitudes and 
Feedback on the Affectedness of DOA Recruiting Techniques 
(Advertisements and Marketing) for Government Service Positions within 
the Service; Control Number 0702-XXXX
    Needs and Uses: The collection of information is necessary to 
provide the data needed to understand the best strategies to raise 
awareness and spark interest in Army civilian employment opportunities 
with the ultimate goal of filling critical DA occupations.
    Affected Public: Individuals or Households.

Focus Groups

    Annual Burden Hours: 192.
    Number Of Respondents: 128.
    Responses Per Respondent: 1.
    Average Burden Per Response: 1.5 hours.
    Frequency: Once.
    Quantitative Study:

[[Page 499]]

    Annual Burden Hours: 2,000.
    Number Of Respondents: 6,000.
    Responses Per Respondent: 1.
    Average Burden Per Response: 20 minutes.
    Frequency: Once.
    Total Collection:
    Annual Burden Hours: 2,192.
    Number of Respondents: 6,128.
    Responses per Respondent: 1.
    Average Burden per Response: 21.46 minutes.
    Frequency: Once.
    Respondents for both the focus groups and quantitative study will 
be individuals currently employed in the private sector in occupations 
deemed essential by the Army or individuals who are considering careers 
in these essential occupations. Quota groups will be established to 
ensure there is an adequate representation of career stage (pre-, 
early- and mid) volunteers. Focus group data will be collected via 
moderator-led discussions. Quantitative study data will be collected 
via a questionnaire administered online. Participation in the focus 
groups and quantitative study will be voluntary.
    The data collection will focus on awareness and knowledge of DA 
Civilian job opportunities; comparison of DA Civilian vs. private jobs/
careers across key dimensions; most important reasons to seek civilian 
employment in the Army; perceived negative aspects of civilian Army 
employment; reactions to facts and marketing concepts concerning 
civilian Army employment; and intended behaviors concerning applying 
for civilian employment in the Army or recommending to others that they 
do so.

    Dated: December 31, 2014.
Aaron Siegel,
Alternate OSD Federal Register, Liaison Officer, Department of Defense.
[FR Doc. 2014-30965 Filed 1-5-15; 8:45 am]
BILLING CODE 5001-06-P