<PAGE>
                                                                   Exhibit 10.10


                                 SALES AGREEMENT

This agreement effective as of the 15th day of March, 2000, is by and between
LAMAZE from AMI, Inc., a Corporation organized and existing under the laws of
the State of New York, having a place of business at 275 Central Park West, 14th
Floor, New York, New York 10024 ("LAMI") and THE ROSE GROUP CORPORATION OF
NEVADA, a Corporation organized and existing under the laws of the State of
Nevada, and having a place of business at 1535 Northgate Boulevard, Sarasota,
Florida, 34234-4760 ("ROSE").


                               W I T N E S S E T H

WHEREAS, LAMI represents that it has the exclusive right and license to use the
federally registered trademark LAMAZE in conjunction with the advertising and
distribution of various maternity and nursingwear products by virtue of an
existing Contribution Agreement between LAMAZE International and LAMI, and

WHEREAS, ROSE represents that it has the expertise and knowledge to manufacture,
supply and distribute, bill, and collect for LAMI various products under private
label including the trademark LAMAZE, and remit and account to LAMI for sale of
said products; and

WHEREAS, ROSE desires to obtain the right to sell certain products as approved
by LAMI,

NOW, THEREFORE, in consideration of the mutual covenants herein contained, and
the sum of one dollar, receipt of which is hereby acknowledged, and other good
and valuable consideration, the parties mutually agree as follows:

1.       LAMI warrants and represents that it has the exclusive right and
         license to use the federally registered trademark LAMAZE in conjunction
         with the manufacture, offering for sale, advertising and sale and
         distribution of various maternity and nursingwear products pursuant to
         a Contribution Agreement between LAMI and LAMAZE International. LAMI
         further warrants that Peter Incorvaia is fully authorized to enter into
         this Agreement for and on behalf of LAMI.

2.       ROSE warrants and represents that Sheldon R. Rose is fully authorized
         to enter into this Agreement for and on behalf of ROSE. ROSE further
         warrants and represents that it has the necessary expertise, knowledge
         and capability to manufacture, supply and distribute, bill, and collect
         for LAMI various products under private label including the trademark
         LAMAZE, and remit and account to LAMI for the sale of said products.

                                  Initial   S.R.R.      Initial    P.I.
                                           --------              ---------
                                            S.R.R.                 P.I.




                                  Page 1 of 5
<PAGE>

3.       LAMI herby grants to ROSE and ROSE herby accepts from LAMI, upon the
         terms and conditions hereinafter specified, the rights to manufacture,
         supply, advertise, offer for sale, promote and sell for LAMI the
         products enumerated on EXHIBIT "A" annexed hereto ("Authorized
         Products") within the United States of America, its territories and
         possessions, for the term set forth herein. Except as indicated herein,
         for the term of this Agreement, LAMI will not grant any sales rights to
         any third party for the manufacture or sale of any of the Authorized
         Products. LAMI retains the right to sell any Approved Product through
         its own network with the Agreement of ROSE.

4.       ROSE shall control and have full responsibility for the manufacture,
         packaging, inventory, pricing, shipment, invoicing and collection of
         accounts receivable with respect to the Authorized Products.

5.       In consideration for the rights granted to ROSE by LAMI in this
         Agreement, ROSE has paid to LAMI a minimum of Twenty-Five Thousand
         dollars ($25,000.00) as of March 9th, 2000 and shall pay a minimum of
         Twenty-Five Thousand dollars ($25,000.00) on the following dates:
         August 15th, 2000, on February 15th, 2001, August 15th, 2001 and on
         February 15th, 2002. All of the aforementioned payments shall be
         non-refundable advances on the fee due to LAMI upon same year net
         annual sales of Authorized Products (the "Advances"). The Advances
         shall be credited against a five percent (5%) fee payable on sales of
         Authorized Products (Maternity Wear products combined with Maternity
         Support Hose, and Nursing Privacy Shawl). As used throughout this
         Agreement, the term "net sales" shall mean the gross sales proceeds
         from the sale of all Authorized Products less any returns by customers
         of ROSE or damaged or defective Authorized Products. As used throughout
         this Agreement, the term "annual net sales" shall mean the net sales as
         defined above for the time period from January 1 through December 31 of
         each year of the term of this Agreement. ROSE shall keep such records
         as are necessary for LAMI to ascertain the accuracy of the statements.
         ROSE shall provide LAMI with annual audited financial statements of the
         Lamaze Maternity Wear business.

6.       LAMI acknowledges that it has examined ROSE's Authorized Products and
         that the quality standards of the samples thereof shown to LAMI are
         acceptable to LAMI. ROSE agrees that the Authorized Products shall meet
         or exceed such quality standards and LAMI agrees that Authorized
         Products that meet or exceed such quality standards shall be acceptable
         to LAMI for purposes of this paragraph. ROSE agrees to furnish complete
         product specifications to LAMI to establish minimum quality standard
         for all Authorized Products.

                                  Initial   S.R.R.      Initial    P.I.
                                           --------              ---------
                                            S.R.R.                 P.I.



                                  Page 2 of 5
<PAGE>


7.       Use of "LAMAZE" Mark: For any use of the "LAMAZE" mark as allowed under
         this Agreement in connection with advertising, packaging or marketing
         materials, it must at least once place the "R" letter in a circle by
         the "LAMAZE" mark, and then in a prominent location place the following
         statement "LAMAZE(R) is a registered trademark of LAMAZE International,
         Inc."

8.       ROSE agrees to defend, indemnify and hold harmless LAMI, LAMAZE
         International, their respective officers, directors and shareholders
         from and against any and all claims of any third party alleging that
         the Authorized Products are defective or have caused injury.

9.       ROSE agrees that, during the term of this agreement, it will maintain
         product liability insurance having liability limits customary in the
         trade, but in no event less than the amounts required by LAMAZE
         International to be carried by LAMI. As of the date of this agreement,
         LAMAZE International is requiring liability limits of One Million
         dollars ($1,000,000.00). LAMI and LAMAZE International shall be named
         as "additional insureds" on the product liability policies held by ROSE
         and shall provide LAMI with a copy of the declaration page to such
         policy as soon as practical after the execution of this Agreement.

10.      The term of this Agreement is until December 31, 2001 and may be
         renewed by mutual agreement of the parties upon the terms agreed upon
         at the time of renewal.

11.      This Agreement may be terminated by either party for a material breach
         of the provisions herein, upon written notice to the breaching party,
         if the breach is not cured within thirty (30) days of receipt of such
         notice.

12.      All notices herein shall be sent by certified mail, return receipt
         requested, postage prepaid, addressed as follows:

         If to ROSE:       Mr. Sheldon R. Rose, Chairman, CEO
                           THE ROSE GROUP CORPORATION OF NEVADA 1535 Northgate
                           Boulevard Sarasota, Florida 34234-4760

         If to LAMI:       Mr. Peter Incorvaia, President
                           LAMAZE from AMI, Inc.
                           275 Central Park West, 14th Floor
                           New York, New York 10024


                                  Initial   S.R.R.      Initial    P.I.
                                           --------              ---------
                                            S.R.R.                 P.I.




                                  Page 3 of 5
<PAGE>


13.      ROSE expressly acknowledges the ownership by Lamaze International of
         the LAMAZE mark, and the right of Lamaze International to pre-approve
         all advertising, packaging and promotional materials with the
         Authorized Products containing the LAMAZE mark.

14.      LAMI acknowledges the proprietary rights to the tradename THE ROSE
         GROUP CORPORATION OF NEVADA in Design, and Agrees that ROSE's tradename
         may appear on the Authorized Products, labels attached to the
         Authorized Products, and the packages in which the Authorized Products
         are sold so long as the LAMAZE tradename remains the dominate name
         appearing on the Authorized Products, its labels and packaging. ROSE
         may not advertise or promote any other products which it manufactures,
         now or in the future, along with an Authorized Product in such a way as
         to give the appearance that the unauthorized product is in any way
         connected with or endorsed by LAMAZE International or LAMI, or that the
         unauthorized product is comparable to the Authorized Product.

15.      The parties hereto agree to the jurisdiction of the United States
         District Courts for the adjudication of disputes relating to the
         interpretation of or performance under this Agreement or the improper
         use of the parties trademarks or tradenames. The parties further agree
         that the laws of the State of New York shall apply to the
         interpretation of this Agreement regardless of any prior conflicts of
         law determinations.

16.      IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
         duly executed in their respective corporate names by their respective
         officers thereunto duly authorized as of the day and year hereinabove
         first written.




LAMAZE from AMI, INC.


By:       /s/ PETER INCORVAIA                     Date:    March 15, 2000
     ---------------------------------------
         Peter Incorvaia, President




THE ROSE GROUP CORPORATION OF NEVADA


By:       /s/ SHELDON R. ROSE                     Date:    March 15, 2000
     ---------------------------------------
         Sheldon R. Rose, Chairman / C.E.O



                                  Page 4 of 5
<PAGE>

                                   EXHIBIT "A"
                                   -----------

                              TO AGREEMENT BETWEEN

                              LAMAZE from AMI, INC.

                                       AND

                      THE ROSE GROUP CORPORATION OF NEVADA


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              ITEM                                 STYLE NUMBER
-------------------------------------------------------------------------------
-------------------------------------------------------------------------------

Nursing Shawl                         60620
Maternity Support Hose                70, 80, 82, 84, 86, 88, 90, 92, 94, 96, 98
                                       and
                      All Maternity And Nursing Sportswear

-------------------------------------------------------------------------------














                                  Initial   S.R.R.      Initial    P.I.
                                           --------              ---------
                                            S.R.R.                 P.I.


                                  Page 5 of 5