<PAGE>
                                                                    Exhibit 12.1

                                 CERTIFICATIONS

      I, Koichi Suzuki, certify that:

1.        I have reviewed this annual report on Form 20-F of Internet Initiative
          Japan Inc.;

2.        Based on my knowledge, this report does not contain any untrue
          statement of a material fact or omit to state a material fact
          necessary to make the statements made, in light of the circumstances
          under which such statements were made, not misleading with respect to
          the period covered by this report;

3.        Based on my knowledge, the financial statements, and other financial
          information included in this report, fairly present in all material
          respects the financial condition, results of operations and cash flows
          of the company as of, and for, the periods presented in this report;

4.        The company's other certifying officer(s) and I are responsible for
          establishing and maintaining disclosure controls and procedures (as
          defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the company
          and have:

          (a)       Designed such disclosure controls and procedures, or caused
                    such disclosure controls and procedures to be designed under
                    our supervision, to ensure that material information
                    relating to the company, including its consolidated
                    subsidiaries, is made known to us by others within those
                    entities, particularly during the period in which this
                    report is being prepared;

          (b)       Evaluated the effectiveness of the company's disclosure
                    controls and procedures and presented in this report our
                    conclusions about the effectiveness of the disclosure
                    controls and procedures, as of the end of the period covered
                    by this report based on such evaluation; and

          (c)       Disclosed in this report any change in the company's
                    internal control over financial reporting that occurred
                    during the period covered by the annual report that has
                    materially affected, or is reasonably likely to materially
                    affect, the company's internal control over financial
                    reporting; and

5.        The company's other certifying officer(s) and I have disclosed, based
          on our most recent evaluation of internal control over financial
          reporting, to the company's auditors and the audit committee of the
          company's board of directors (or persons performing the equivalent
          functions):

          (a)       All significant deficiencies and material weaknesses in the
                    design or operation of internal control over financial
                    reporting which are reasonably likely to adversely affect
                    the company's ability to record, process, summarize and
                    report financial information; and

          (b)       Any fraud, whether or not material, that involves management
                    or other employees who have a significant role in the
                    company's internal control over financial reporting.


Date:  July 23, 2004

                                                    /s/ Koichi Suzuki
                                             ----------------------------------
                                                        KOICHI SUZUKI
                                          PRESIDENT, CHIEF EXECUTIVE OFFICER AND
                                                  REPRESENTATIVE DIRECTOR


<PAGE>


                                 CERTIFICATIONS

       I, Akihisa Watai, certify that:

1.        I have reviewed this annual report on Form 20-F of Internet Initiative
          Japan Inc.;

2.        Based on my knowledge, this report does not contain any untrue
          statement of a material fact or omit to state a material fact
          necessary to make the statements made, in light of the circumstances
          under which such statements were made, not misleading with respect to
          the period covered by this report;

3.        Based on my knowledge, the financial statements, and other financial
          information included in this report, fairly present in all material
          respects the financial condition, results of operations and cash flows
          of the company as of, and for, the periods presented in this report;

4.        The company's other certifying officer(s) and I are responsible for
          establishing and maintaining disclosure controls and procedures (as
          defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the company
          and have:

          (a)       Designed such disclosure controls and procedures, or caused
                    such disclosure controls and procedures to be designed under
                    our supervision, to ensure that material information
                    relating to the company, including its consolidated
                    subsidiaries, is made known to us by others within those
                    entities, particularly during the period in which this
                    report is being prepared;

          (b)       Evaluated the effectiveness of the company's disclosure
                    controls and procedures and presented in this report our
                    conclusions about the effectiveness of the disclosure
                    controls and procedures, as of the end of the period covered
                    by this report based on such evaluation; and

          (c)       Disclosed in this report any change in the company's
                    internal control over financial reporting that occurred
                    during the period covered by the annual report that has
                    materially affected, or is reasonably likely to materially
                    affect, the company's internal control over financial
                    reporting; and

5.        The company's other certifying officer(s) and I have disclosed, based
          on our most recent evaluation of internal control over financial
          reporting, to the company's auditors and the audit committee of the
          company's board of directors (or persons performing the equivalent
          functions):

          (a)       All significant deficiencies and material weaknesses in the
                    design or operation of internal control over financial
                    reporting which are reasonably likely to adversely affect
                    the company's ability to record, process, summarize and
                    report financial information; and

          (b)       Any fraud, whether or not material, that involves management
                    or other employees who have a significant role in the
                    company's internal control over financial reporting.


Date:  July 23, 2004


                                                     /s/ Akihisa Watai
                                         ---------------------------------------
                                                       AKIHISA WATAI
                                          DIRECTOR, CHIEF FINANCIAL OFFICER AND
                                                 CHIEF ACCOUNTING OFFICER