E-mail: asq@asq.org

	 Phone: 800.248.1946

	 Fax: 414.272.1734

www.asq.org

Revised 09/2011

NIST0057

Photo credits: ©Nagy Melinda/Shutterstock, ©Mny-Jhee/Shutterstock, ©Rob Marmion/Shutterstock

©Thomas M Perkins/Shutterstock, ©Lisa F. Young/Shutterstock, ©Jaimie Duplass/Shutterstock,

©AVAVA/Shutterstock, ©Helder Almeida/Shutterstock, © StockLite/Shutterstock,

	 ©beerkoff/Shutterstock
Benefi ts of Submitting a Baldrige Application

Do you want your organization to achieve greater success? 

Would you like a knowledgeable outside perspective on your 

organization’s strengths and opportunities for improvement? 

Are you looking for a way to energize and motivate 

your employees?

Then, why wait to submit an application? Applicants report that the greatest 

value comes from writing an application and receiving a customized feedback

report prepared by our examiners. Award applicants say the Baldrige evaluation

process is one of the best, most cost-effective, and most comprehensive 

performance assessments available. The Criteria help organizations 

decide on performance improvement methods and tools, such as 

ISO 9000, Lean, a balanced scorecard, and Six Sigma.

Each award applicant receives a feedback report at the

conclusion of the review process. The feedback report is

a written assessment of an organization by an evaluation

team of leading U.S. experts and lists strengths and 

opportunities for improvement for the organization 

based on the Criteria. Used by companies and nonprofi t 

organizations, education organizations, and health care 

organizations as part of their strategic planning processes, 

these feedback reports help organizations focus on their 

customers and improve overall performance. Feedback is 

one of the most important parts of the Baldrige Award 

process; it provides a pathway for improvement.

Here’s what the leaders of some recent Baldrige Award-winning organizations have said:

“At the front door of our hospital, there is a sign, ‘Welcome 

all to this place of healing.’ We really try to live up to that 

promise where all of our patients will be cared for in a very 

healing way. ... We want to provide literally the best clinical 

practices and health outcomes to our patients and, in fact, 

Good Samaritan Hospital has been able to achieve some of 

the best clinical outcomes in American health care.” 

David Fox, President, Advocate Good Samaritan Hospital, 

Illinois, 2010 Baldrige Award Winner (Health Care)

“The Baldrige opportunity, on its own, was a way for us to get 

a very disciplined, external perspective, an examination of our 

business, of how we manage our business. ... That’s a very

valuable thing. I can’t imagine what you’d have to pay 

a consultant to do that. It’s been a terrifi c journey.

Patrick McGinnis, President and CEO, Nestlé Purina PetCare Co., 

Missouri, 2010 Baldrige Award Winner (Manufacturing)

“When you look at the Baldrige

Criteria, what a great road map 

to say if you can do the things 

in all these categories and do 

them well, you’re going to be 

a well-run company.” 

Robert F. Pence, President and CEO, 

Freese and Nichols Inc., 

Texas, 2010 Baldrige Award Winner 

(Small Business)
What Baldrige Offers You

The Baldrige Criteria provide a validated management approach to improve your organization’s performance—one that 

has been used by thousands of organizations for over 20 years. The Criteria will guide your organization and improve 

your abilities to think and act strategically, align processes and resources, engage your workforce and customers, and 

emphasize key results.

“The Baldrige requirements ... expose 

the gaps that you have within your 

operating structure, your governance, 

and how you conduct business. So once 

you identify those gaps, you take the 

steps to resolve them. ... There’s no 

question that Baldrige has assisted and 

made MEDRAD a better company on 

all fronts.” 

Samuel Liang, President and CEO, MEDRAD, 

Pennsylvania, 2003 and 2010 Baldrige Award Winner

(Manufacturing)

www.nist.gov/baldrige 

The Criteria provide a valuable framework and an 

assessment tool for understanding organizational strengths 

and opportunities for improvement and thus for guiding 

planning efforts. The Criteria help you focus on these key 

areas of management:

• leadership

• strategic planning

• customer focus

• measurement, analysis, and knowledge management

• workforce focus

• operations focus

• results

What Makes Baldrige Different

Baldrige helps organizations address a dynamic environment, focus on strategy-driven performance, and achieve customer 

and workforce engagement, improve governance and ethics, societal responsibilities, competitiveness, and long-term 

organizational sustainability. It offers you a comprehensive management approach that focuses on results in all areas, 

organizational and personal learning, and knowledge sharing.
What Baldrige Offers You

The Baldrige Criteria provide a validated management approach to improve your organization’s performance—one that 

has been used by thousands of organizations for over 20 years. The Criteria will guide your organization and improve 

your abilities to think and act strategically, align processes and resources, engage your workforce and customers, and 

emphasize key results.

“The Baldrige requirements ... expose 

the gaps that you have within your 

operating structure, your governance, 

and how you conduct business. So once 

you identify those gaps, you take the 

steps to resolve them. ... There’s no 

question that Baldrige has assisted and 

made MEDRAD a better company on 

all fronts.” 

Samuel Liang, President and CEO, MEDRAD, 

Pennsylvania, 2003 and 2010 Baldrige Award Winner

(Manufacturing)

www.nist.gov/baldrige 

The Criteria provide a valuable framework and an 

assessment tool for understanding organizational strengths 

and opportunities for improvement and thus for guiding 

planning efforts. The Criteria help you focus on these key 

areas of management:

• leadership

• strategic planning

• customer focus

• measurement, analysis, and knowledge management

• workforce focus

• operations focus

• results

What Makes Baldrige Different

Baldrige helps organizations address a dynamic environment, focus on strategy-driven performance, and achieve customer 

and workforce engagement, improve governance and ethics, societal responsibilities, competitiveness, and long-term 

organizational sustainability. It offers you a comprehensive management approach that focuses on results in all areas, 

organizational and personal learning, and knowledge sharing.
Benefi ts of Submitting a Baldrige Application

Do you want your organization to achieve greater success? 

Would you like a knowledgeable outside perspective on your 

organization’s strengths and opportunities for improvement? 

Are you looking for a way to energize and motivate 

your employees?

Then, why wait to submit an application? Applicants report that the greatest 

value comes from writing an application and receiving a customized feedback

report prepared by our examiners. Award applicants say the Baldrige evaluation

process is one of the best, most cost-effective, and most comprehensive 

performance assessments available. The Criteria help organizations 

decide on performance improvement methods and tools, such as 

ISO 9000, Lean, a balanced scorecard, and Six Sigma.

Each award applicant receives a feedback report at the

conclusion of the review process. The feedback report is

a written assessment of an organization by an evaluation

team of leading U.S. experts and lists strengths and 

opportunities for improvement for the organization 

based on the Criteria. Used by companies and nonprofi t 

organizations, education organizations, and health care 

organizations as part of their strategic planning processes, 

these feedback reports help organizations focus on their 

customers and improve overall performance. Feedback is 

one of the most important parts of the Baldrige Award 

process; it provides a pathway for improvement.

Here’s what the leaders of some recent Baldrige Award-winning organizations have said:

“At the front door of our hospital, there is a sign, ‘Welcome 

all to this place of healing.’ We really try to live up to that 

promise where all of our patients will be cared for in a very 

healing way. ... We want to provide literally the best clinical 

practices and health outcomes to our patients and, in fact, 

Good Samaritan Hospital has been able to achieve some of 

the best clinical outcomes in American health care.” 

David Fox, President, Advocate Good Samaritan Hospital, 

Illinois, 2010 Baldrige Award Winner (Health Care)

“The Baldrige opportunity, on its own, was a way for us to get 

a very disciplined, external perspective, an examination of our 

business, of how we manage our business. ... That’s a very

valuable thing. I can’t imagine what you’d have to pay 

a consultant to do that. It’s been a terrifi c journey.”

Patrick McGinnis, President and CEO, Nestlé Purina PetCare Co., 

Missouri, 2010 Baldrige Award Winner (Manufacturing)

“When you look at the Baldrige

Criteria, what a great road map 

to say if you can do the things 

in all these categories and do 

them well, you’re going to be 

a well-run company.” 

Robert F. Pence, President and CEO, 

Freese and Nichols Inc., 

Texas, 2010 Baldrige Award Winner 

(Small Business)
	 E-mail: asq@asq.org

	 Phone: 800.248.1946

	 Fax: 414.272.1734

www.asq.org

Revised 5/2014

NIST0057

Photo credits: ©Nagy Melinda/Shutterstock, ©Mny-Jhee/Shutterstock, ©Rob Marmion/Shutterstock

©Thomas M Perkins/Shutterstock, ©Lisa F. Young/Shutterstock, ©Jaimie Duplass/Shutterstock,

	 ©AVAVA/Shutterstock, ©Helder Almeida/Shutterstock, © StockLite/Shutterstock,

©beerkoff/Shutterstock