UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC 20549

                                  FORM 10-Q

                QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF
                     THE SECURITIES EXCHANGE ACT OF 1934

        For the Quarter Ended                 Commission File Number:
            June 30, 2004                            0-19133


                     FIRST CASH FINANCIAL SERVICES, INC.
            (Exact name of registrant as specified in its charter)


                  Delaware                         75-2237318
       (state or other jurisdiction    (IRS Employer Identification No.)
     of incorporation or organization)

      690 East Lamar Blvd., Suite 400
             Arlington, Texas                        76011
 (Address of principal executive offices)         (Zip Code)

     Registrant's telephone number, including area code:  (817) 460-3947


      Indicate by check mark whether the registrant (1) has filed all reports
 required to be filed by Section 13  or 15(d) of the Securities Exchange  Act
 of 1934 during the preceding 12 months (or for such shorter period that  the
 registrant was required to file such  reports), and (2) has been  subject to
 such filing requirements for the past 90 days.  Yes X  No ___

      Indicate by check mark whether the  registrant is an accelerated  filer
 (as defined in  Rule 12b-2  of the Securities  Exchange Act).  Yes X  No ___

      As of August 6, 2004 there were 15,763,633 shares of Common Stock
 outstanding.

<PAGE>

                        PART I.  FINANCIAL INFORMATION

 ITEM 1.  FINANCIAL STATEMENTS

                     FIRST CASH FINANCIAL SERVICES, INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS

                                                   June 30,        December 31,
                                             -------------------- -------------
                                               2004        2003        2003
                                              -------     -------     -------
                                                  (unaudited)
                                             (in thousands, except share data)
                     ASSETS
 Cash and cash equivalents................   $ 20,083    $ 12,511    $ 15,847
 Service charges receivable...............      4,208       3,351       3,918
 Pawn receivables.........................     23,063      18,622      20,037
 Short-term advance receivables, net of
   allowance of $464, $390 and $497,
   respectively...........................     13,069      10,159      13,759
 Inventories..............................     16,471      13,248      15,588
 Prepaid expenses and other current assets      1,114         523         964
 Income taxes receivable..................      3,044         457       1,613
                                              -------     -------     -------
   Total current assets ..................     81,052      58,871      71,726
 Property and equipment, net..............     16,104      12,454      14,418
 Goodwill.................................     53,237      53,194      53,237
 Receivable from Cash & Go, Ltd...........          -       5,155           -
 Other....................................        739         537         683
                                              -------     -------     -------
                                             $151,132    $130,211    $140,064
                                              =======     =======     =======
      LIABILITIES AND STOCKHOLDERS' EQUITY

 Accounts payable.........................   $    832    $    560    $  1,054
 Accrued expenses.........................      6,692       9,414       9,832
                                              -------     -------     -------
   Total current liabilities .............      7,524       9,974      10,886
 Revolving credit facility................          -      17,000       6,000
 Deferred income taxes payable............      6,555       5,524       5,955
                                              -------     -------     -------
                                               14,079      32,498      22,841
                                              -------     -------     -------
 Stockholders' equity:
   Preferred stock; $.01 par value;
     10,000,000 shares authorized ........          -           -           -
   Common stock; $.01 par value;
     90,000,000 shares authorized ........        161          97         109
   Additional paid-in capital ............     70,734      52,373      63,395
   Retained earnings .....................     66,158      48,258      56,734
   Common stock held in treasury, at cost           -      (3,015)     (3,015)
                                              -------     -------     -------
                                              137,053      97,713     117,223
                                              -------     -------     -------
                                             $151,132    $130,211    $140,064
                                              =======     =======     =======

                    The accompanying notes are an integral
          part of these condensed consolidated financial statements.

<PAGE>

                     FIRST CASH FINANCIAL SERVICES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF INCOME


                                   Three Months Ended       Six Months Ended
                                   -------------------     ------------------
                                  June 30,    June 30,    June 30,    June 30,
                                    2004        2003        2004        2003
                                   -------     -------     -------    -------
                           (unaudited, in thousands, except per share amounts)
 Revenues:
   Merchandise sales..........    $ 18,626    $ 15,550    $ 39,097   $ 32,703
   Service charges............      20,683      16,923      40,820     32,936
   Check cashing fees.........         723         667       1,633      1,439
   Other......................         286         278         618        584
                                   -------     -------     -------    -------
                                    40,318      33,418      82,168     67,662
                                   -------     -------     -------    -------
 Cost of revenues:
   Cost of goods sold.........      10,657       8,978      22,727     19,325
   Short-term advance loss
     provision................       3,017       2,690       4,406      4,128
   Check cashing returned
     items expense............          56          62         129         92
                                   -------     -------     -------    -------
                                    13,730      11,730      27,262     23,545
                                   -------     -------     -------    -------
 Gross profit.................      26,588      21,688      54,906     44,117
                                   -------     -------     -------    -------
 Expenses:
   Operating expenses.........      14,593      12,162      29,370     24,605
   Interest expense...........           -         122          43        304
   Interest income............         (18)       (151)        (32)      (334)
   Depreciation ..............         988         686       1,909      1,348
   Administrative expenses....       4,250       3,962       8,662      7,696
                                   -------     -------     -------    -------
                                    19,813      16,781      39,952     33,619
                                   -------     -------     -------    -------
 Income before income taxes...       6,775       4,907      14,954     10,498
 Provision for income taxes...       2,529       1,906       5,530      3,999
                                   -------     -------     -------    -------
 Net income...................    $  4,246    $  3,001    $  9,424   $  6,499
                                   =======     =======     =======    =======
 Net income per share:
   Basic .....................    $   0.26    $   0.22    $   0.60   $   0.49
                                   =======     =======     =======    =======
   Diluted ...................    $   0.25    $   0.20    $   0.55   $   0.44
                                   =======     =======     =======    =======


  Earnings per share amounts reflect the Company's three-for-two stock split
                              on April 6, 2004.


                 The accompanying notes are an integral part
            of these condensed consolidated financial statements.

<PAGE>

                     FIRST CASH FINANCIAL SERVICES, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                       Six Months Ended
                                                     --------------------
                                                     June 30,    June 30,
                                                       2004        2003
                                                     --------    --------
                                                   (unaudited, in thousands)
 Cash flows from operating activities:
  Net income ...................................    $   9,424   $   6,499
  Adjustments to reconcile net income to net
    cash flows from operating activities:
    Depreciation  ..............................        1,909       1,348
    Short-term advance loss provision ..........        4,406       4,128
  Changes in operating assets and liabilities:
    Service charges receivable .................         (290)       (177)
    Inventories ................................         (285)        129
    Prepaid expenses and other assets ..........         (206)        316
    Accounts payable and accrued expenses ......       (3,362)        (80)
    Current and deferred income taxes  .........        4,990         645
                                                     --------    --------
      Net cash flows from operating activities .       16,586      12,808
                                                     --------    --------
 Cash flows from investing activities:
  Pawn receivables .............................       (3,624)     (1,727)
  Short-term advance receivables ...............       (3,716)     (3,597)
  Purchases of property and equipment ..........       (3,595)     (2,052)
  Receivable from Cash & Go, Ltd ...............            -       2,196
                                                     --------    --------
      Net cash flows from investing activities .      (10,935)     (5,180)
                                                     --------    --------
 Cash flows from financing activities:
  Proceeds from debt ...........................        3,000           -
  Repayments of debt ...........................       (9,000)    (12,501)
  Decrease in notes receivable from officers ...            -       4,228
  Purchase of treasury stock ...................       (1,347)          -
  Proceeds from exercise of stock options
    and warrants ...............................        5,932         421
                                                     --------    --------
      Net cash flows from financing activities .       (1,415)     (7,852)
                                                     --------    --------
 Change in cash and cash equivalents............        4,236        (224)
 Cash and cash equivalents at beginning
   of the period................................       15,847      12,735
                                                     --------    --------
 Cash and cash equivalents at end of the period.    $  20,083   $  12,511
                                                     ========    ========
 Supplemental disclosure of cash flow information:
  Cash paid during the period for:
    Interest ...................................     $     43   $     328
                                                     ========    ========
    Income taxes ...............................     $    541   $   2,931
                                                     ========    ========

                 The accompanying notes are an integral part
            of these condensed consolidated financial statements.

<PAGE>

                     FIRST CASH FINANCIAL SERVICES, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                 (UNAUDITED)


 Note 1 - Basis of Presentation

      The accompanying unaudited condensed consolidated financial statements,
 including the notes thereto,  include the accounts  of First Cash  Financial
 Services,  Inc.  (the  "Company") and  its  wholly  owned  subsidiaries.  In
 addition, the accompanying  consolidated financial  statements also  include
 the accounts of  Cash & Go,  Ltd., a Texas  limited partnership, which  owns
 financial services kiosks inside convenience stores.  The Company has a  50%
 ownership interest in the partnership,  which it has historically  accounted
 for by  the equity  method of  accounting as  neither partner  has  control.
 Effective December 31, 2003, when  the Company adopted Financial  Accounting
 Standards Board (FASB) Interpretation No. 46(R) - Consolidation of  Variable
 Interest Entities,  the Company's  consolidated balance  sheet includes  the
 assets and liabilities of Cash & Go, Ltd.   The operating results of Cash  &
 Go, Ltd.  are  included  in the  Company's  consolidated  operating  results
 effective for accounting periods beginning January 1, 2004. All  significant
 intercompany accounts and transactions have been eliminated.

      Such unaudited consolidated financial  statements are condensed and  do
 not include all  disclosures and  footnotes required  by generally  accepted
 accounting principles in the United States of America for complete financial
 statements.   Such interim  period financial  statements should  be read  in
 conjunction with the Company's  consolidated financial statements which  are
 included in the Company's December 31, 2003 Annual Report on Form 10-K.  The
 consolidated financial statements as  of June 30, 2004  and for the  periods
 ended June 30,  2004 and 2003  are unaudited, but  in management's  opinion,
 include all adjustments  (consisting of only  normal recurring  adjustments)
 considered necessary to  present fairly the  financial position, results  of
 operations and cash flows for such  interim periods.  Operating results  for
 the period ended June 30, 2004 are not necessarily indicative of the results
 that may be expected for the full fiscal year.

      Certain amounts  in  prior  year comparative  presentations  have  been
 reclassified in order to conform to the 2004 presentation. All share amounts
 and  earnings  per  share  amounts  included  in  these financial statements
 reflect a three-for-two stock split effective April 6, 2004.


 Note 2 - Revolving Credit Facility

      The Company maintains a  long-term line of  credit with two  commercial
 lenders (the "Credit Facility"). The Credit Facility provides a  $25,000,000
 long-term line of credit that matures  on April 15, 2006 and bears  interest
 at the prevailing LIBOR rate (which was approximately 1.4% at June 30, 2004)
 plus a fixed  interest rate margin  of 1.375%. Amounts  available under  the
 Credit Facility are limited to 300% of the Company's earnings before  income
 taxes, interest,  depreciation  and  amortization for  the  trailing  twelve
 months.  At June 30, 2004, the Company had no outstanding amounts due  under
 the facility and had $25,000,000 available for future borrowings. Under  the
 terms of the Credit  Facility, the Company is  required to maintain  certain
 financial ratios and comply with certain  technical covenants.  The  Company
 was in compliance with the requirements and covenants of the Credit Facility
 as of June 30, 2004 and August 6, 2004.   The Company is required to pay  an
 annual commitment fee of  1/8 of 1% on  the average daily-unused portion  of
 the  Credit  Facility commitment.  The  Company's Credit  Facility  contains
 provisions that  allow  the  Company to  repurchase stock  and/or  pay  cash
 dividends within certain parameters.  Substantially all of the  unencumbered
 assets of the Company have been  pledged as collateral against  indebtedness
 under the Credit Facility.


 Note 3 - Earnings Per Share

          The following table sets forth the computation of basic and diluted
 earnings per share  (in thousands, except per share data):

                                          Three Months Ended Six Months Ended
                                          ------------------ ----------------
                                           June 30, June 30, June 30, June 30,
                                             2004     2003     2004     2003
                                            ------   ------   ------   ------
 Numerator:
      Net income for calculating basic
        and diluted earnings per share     $ 4,246  $ 3,001  $ 9,424  $ 6,499
                                            ======   ======   ======   ======
 Denominator:
      Weighted-average common shares
        for calculating basic earnings
        per share                           16,033   13,358   15,732   13,338
      Effect of dilutive securities:
        Stock options and warrants           1,261    1,801    1,454    1,583
                                            ------   ------   ------   ------
      Weighted-average common
        shares for calculating diluted
        earnings per share                  17,294   15,159   17,186   14,921
                                            ======   ======   ======   ======

 Basic earnings per share                  $  0.26  $  0.22  $  0.60  $  0.49
                                            ======   ======   ======   ======
 Diluted earnings per share                $  0.25  $  0.20  $  0.55  $  0.44
                                            ======   ======   ======   ======

  Earnings per share amounts adjusted to reflect a three-for-two stock split
                              on April 6, 2004.


 Note 4 - Employee Stock Incentive Plans

      The Company  accounts  for its  employee  stock incentive  plans  under
 Accounting Principles  Board  (APB) Opinion  No.  25, Accounting  for  Stock
 Issued  to  Employees  and  the  related  interpretations  under   Financial
 Accounting Standards  Board (FASB)  Interpretation  No. 44,  Accounting  for
 Certain Transactions Involving  Stock Compensation.  Accordingly, no  stock-
 based employee compensation cost is reflected  in net income as all  options
 and warrants granted had an exercise price equal to the market value of  the
 underlying common stock on  the date of grant.  In accordance with SFAS  No.
 148, Accounting for  Stock-Based Compensation  - Transition and  Disclosure,
 the following table illustrates  the effect on net  income and earnings  per
 share as if the Company had applied the fair value recognition provisions of
 SFAS No.  123,  Accounting  for  Stock-Based  Compensation,  to  stock-based
 employee compensation.

                                          Three Months Ended Six Months Ended
                                          ------------------ ----------------
                                           June 30, June 30, June 30, June 30,
                                             2004     2003     2004     2003
                                            ------   ------   ------   ------
   Net income, as reported                 $ 4,246  $ 3,001  $ 9,424  $ 6,499
   Less:  Stock-based employee
    compensation determined under the
    fair value requirements of SFAS
    123, net of income tax benefits             55      823    2,411      911
                                            ------   ------   ------   ------
   Adjusted net income                     $ 4,191  $ 2,178  $ 7,013  $ 5,588
                                            ======   ======   ======   ======
   Earnings per share:
       Basic, as reported                  $  0.26  $  0.22  $  0.60  $  0.49
       Basic, adjusted                     $  0.26  $  0.16  $  0.45  $  0.42

       Diluted, as reported                $  0.25  $  0.20  $  0.55  $  0.44
       Diluted, adjusted                   $  0.24  $  0.14  $  0.41  $  0.37


      The fair values were determined using a Black-Scholes option-pricing
 model using the following assumptions:

                                          Three Months Ended Six Months Ended
                                          ------------------ ----------------
                                           June 30, June 30, June 30, June 30,
                                             2004     2003     2004     2003
                                            ------   ------   ------   ------
             Dividend yield                      -        -        -        -
             Volatility                       52.7%    58.1%    52.7%    58.1%
             Risk-free interest rate           3.5%     3.5%     3.5%     3.5%
             Expected life                 5.5 years  7 years 5.5 years 7 years


      During the  period from  January 1,  2004 through  June 30,  2004,  the
 Company issued 1,049,492 shares of common stock relating to the exercise  of
 outstanding stock options and  warrants for an  aggregate exercise price  of
 $11,759,000, including income tax benefit.


 ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

 GENERAL

      First Cash  Financial  Services,  Inc. (the  "Company")  is  a  leading
 provider of specialty consumer finance products.  The Company currently  has
 263 locations in  eleven U.S. states  and Mexico and  is the nation's  third
 largest publicly traded pawnshop operator.  The Company's pawn stores engage
 in both consumer finance  and retail sales activities  and are a  convenient
 source for small  consumer advances ("pawns"),  secured by pledged  tangible
 personal property  such as  jewelry, electronic  equipment, tools,  sporting
 goods and musical equipment.  The  pawn stores also retail  previously-owned
 merchandise acquired  through  collateral forfeitures  and  over-the-counter
 purchases from customers.   Many of the Company's  pawn stores offer  short-
 term, unsecured advances  ("short-term advances"), which  are also known  as
 payday advances.

      The Company also operates stand-alone check cashing/short-term  advance
 stores in  several U.S.  states.   These  stores provide  a broad  range  of
 consumer financial services  products, including  check cashing,  short-term
 advances, money order sales, money transfers and bill payment services.   In
 addition, the Company is a 50% partner in  Cash & Go, Ltd., a Texas  limited
 partnership, which  currently owns  and operates  40 kiosks  located  inside
 convenience stores, which offer short-term advances and check cashing.


 OPERATIONS AND LOCATIONS

      The following table details store openings  and closings for the  three
 and six-month periods ended June 30, 2004:

                                Three Months Ended        Six Months Ended
                                   June 30, 2004           June 30, 2004
                               ----------------------  ----------------------
                                   Check Cashing/          Check Cashing/
                                     Short-term              Short-term
                                Pawn   Advance  Total   Pawn   Advance  Total
                               Stores  Stores  Stores  Stores  Stores  Stores
                               ------  ------  ------  ------  ------  ------
 Beginning of period count       170      77     247     160      75     235

 New stores opened                10       3      13      22       5      27

 Closed stores                     -       -       -      (2)      -      (2)
                               ------  ------  ------  ------  ------  ------
 Store count at June 30, 2004    180      80     260     180      80     260
                               ======  ======  ======  ======  ======  ======

      The Company's business plan is to continue to expand its operations  by
 opening both new check cashing/short-term advance stores and new pawn stores
 in selected geographic  markets. For the  three-month and six-month  periods
 ended June 30, 2004, the Company's 50% owned joint venture, Cash & Go,  Ltd.
 operated a total of 40 kiosks located inside convenience stores in the state
 of Texas, which are not included in the above chart.  No kiosks were  opened
 or closed during the six months ended June 30, 2004.

      For the  quarter  ended June  30,  2004, the  Company's  revenues  were
 derived 46% from merchandise sales, 51%  from service charges on pawn  loans
 and short-term advances, and 3% from other sources, primarily check  cashing
 fees.

      Stores included in the same-store revenue calculations are those stores
 that were opened prior to the beginning of the prior year comparative fiscal
 period and are  still open.  Also included  are stores  that were  relocated
 during the year within a specified  distance serving the same market,  where
 there is not a  significant change in store  size and where  there is not  a
 significant overlap or gap  in timing between the  opening of the new  store
 and the closing  of the  existing store.  During the  periods reported,  the
 Company has not had store expansions  that involved a significant change  in
 the size of retail showrooms, and accordingly, no expanded stores have  been
 excluded from  the same-store  calculations.   Sales  of scrap  jewelry  are
 included in same-store revenue  calculations. Revenues from  the Cash &  Go,
 Ltd. kiosks are  not included  in same-store  calculations for  2004  as the
 revenues from the kiosks were not included in the consolidated revenues  for
 fiscal 2003.

      Although the Company has had significant  increases in revenues due  to
 new store openings in 2003 and 2004 and the consolidation of Cash & Go, Ltd.
 effective December  31, 2003,  the Company  has also  incurred increases  in
 operating expenses attributable to  the additional stores, consolidation  of
 Cash & Go,  Ltd. and increases  in administrative  expenses attributable  to
 additions to the management team and  hiring the support personnel  required
 for the Company's growth.  Operating expenses consist of all items  directly
 related to the  operation of the  Company's stores,  including salaries  and
 related payroll costs, rent, utilities, equipment depreciation, advertising,
 property taxes,  licenses, supplies  and security.  Administrative  expenses
 consist of  items  relating  to  the  operation  of  the  corporate  office,
 including the compensation  and benefit  costs of  corporate officers,  area
 supervisors and other operations  management, accounting and  administrative
 costs, information  technology  costs,  liability  and  casualty  insurance,
 outside legal and accounting fees and stockholder-related expenses.


 CRITICAL ACCOUNTING POLICIES

      The preparation of financial  statements in conformity with  accounting
 principles generally  accepted  in the  United  States of  America  requires
 management to  make  estimates  and assumptions  that  affect  the  reported
 amounts of assets  and liabilities, and  related revenues  and expenses  and
 disclosure of  gain and  loss contingencies  at the  date of  the  financial
 statements.  Such estimates and assumptions are subject to a number of risks
 and uncertainties, which may cause actual results to differ materially  from
 the Company's estimates.   Both  the significant  accounting policies  which
 management believes are the most critical to aid in fully understanding  and
 evaluating  the  reported  financial  results  and  the  effects  of  recent
 accounting pronouncements have  been reported in  the Company's 2003  Annual
 Report on Form 10-K.


 RESULTS OF OPERATIONS

 Three months ended June 30, 2004 compared to the three months ended June 30,
 2003

      Total revenues increased 21% to $40,318,000 for the three months  ended
 June 30, 2004 ("the Second Quarter of 2004") as compared to $33,418,000  for
 the three months ended June  30, 2003 ("the Second  Quarter of 2003").   The
 change was comprised of an increase  in revenues of $2,512,000 generated  by
 the 63  new pawn  and check  cashing/short-term  advance stores  which  were
 opened since April 1, 2003, a same-store increase totaling $3,325,000 at the
 197 stores which were in operation during all of the second quarter of  2003
 and the second  quarter of 2004,  an increase of  $1,449,000 related to  the
 consolidation of  the 40  Cash &  Go,  Ltd. kiosks,  net  of a  decrease  in
 revenues of $386,000 from the four stores closed since April 1, 2003.  Same-
 store revenues increased 10%  primarily due to  increased demand for  short-
 term consumer  finance products  and continued  maturation of  newer  stores
 opened in  the first  quarter of  2003 and  fiscal 2002.  Of the  $6,900,000
 increase  in  total  revenues,  45%,  or  $3,076,000,  was  attributable  to
 increased merchandise sales, 54%,  or $3,760,000 was  attributable to a  net
 increase in  service charges  on pawn  and short-term  advances, and  1%  or
 $64,000 was  attributable  to other  income,  comprised primarily  of  check
 cashing fees.   A significant component of the increase in merchandise sales
 was non-retail bulk sales of scrap jewelry merchandise, which increased from
 $2,171,000 in the Second Quarter of 2003 to $2,983,000 in the Second Quarter
 of 2004. Service charges from short-term advances increased from $10,255,000
 in the Second Quarter of 2003 to $12,639,000 in the Second Quarter of  2004,
 while service charges  from pawns increased  from $6,668,000  in the  Second
 Quarter  of  2003  to  $8,044,000  in  the  Second  Quarter of  2004.  As  a
 percentage of total  revenues, merchandise sales  remained unchanged at  46%
 during both  the Second  Quarter of  2004 and  the Second  Quarter of  2003,
 service charges remained unchanged at 51%, and check cashing fees and  other
 income as a percentage of total revenues  were at 3% during both the  Second
 Quarter of 2004 and the Second Quarter of 2003.

      The pawn receivables balance increased 24% from $18,622,000 at June 30,
 2003 to  $23,063,000 at  June 30,  2004.   Of  the $4,441,000  increase,  an
 increase of $2,772,000  was attributable to  the growth  in same-store  pawn
 receivable balances at  the stores which  were in operation  as of June  30,
 2004 and 2003,  and an increase  of $1,669,000 was  attributable to the  new
 stores opened since June 30, 2003.   The net short-term advance  receivables
 balance increased 29% from  $10,159,000 at June 30,  2003 to $13,069,000  at
 June 30,  2004.   Of  the  $2,910,000  increase, a  same-store  increase  of
 $898,000 was attributable  to the  growth in  short-term advance  receivable
 balances at the stores which were in operation as of June 30, 2004 and 2003,
 an increase of $609,000 was attributable to the new stores opened since June
 30, 2003, an increase of $1,433,000 was attributable to the consolidation of
 the 40 Cash & Go, Ltd.  kiosks, net of a decrease  of $30,000 at the  stores
 closed since June 30, 2003. The  Company's loss provision reserve on  short-
 term advance  receivables  increased  from $390,000  at  June  30,  2003  to
 $464,000 at June 30, 2004.

      Gross profit margins  on total merchandise  sales were  43% during  the
 Second Quarter of 2004  compared to 42% during  the Second Quarter of  2003.
 Retail merchandise margins, which do not  include bulk scrap jewelry  sales,
 were equal  at 46%  over  the same  periods.  The Company's  loss  provision
 relating to  short-term advances  increased from  $2,690,000 in  the  Second
 Quarter  of  2003  to  $3,017,000 in  the  Second  Quarter  of  2004.  As  a
 percentage of short-term advance service charge revenues, the loss provision
 decreased from  26% during  the Second  Quarter of  2003 to  24% during  the
 Second Quarter of 2004.

      Operating expenses  increased  20%  to $14,593,000  during  the  Second
 Quarter of 2004 compared to $12,162,000  during the Second Quarter of  2003,
 primarily as a result  of the consolidation of  Cash & Go, Ltd.'s  operating
 results and the net addition of 59 pawn and check cashing/short-term advance
 stores since  April  1,  2003, which  is  a  29% increase  in  store  count.
 Administrative expenses increased 7% to $4,250,000 during the Second Quarter
 of 2004 compared to $3,962,000 during  the Second Quarter of 2003  primarily
 as a result of the consolidation of Cash & Go, Ltd.'s operating results  and
 increased costs  for administrative/supervisory  compensation and  benefits,
 insurance, accounting and legal fees and other expenses necessary to support
 the Company's growth  strategy and increase  in store counts.  There was  no
 interest expense in the Second Quarter of 2004 compared to interest  expense
 of $122,000  in  the  Second Quarter  of  2003  due to  the  elimination  of
 interest-bearing debt  during the  First Quarter  of 2004.  Interest  income
 decreased from $151,000  in the  Second Quarter of  2003 to  $18,000 in  the
 Second Quarter of 2004, due primarily to the elimination of interest  income
 associated with the consolidation of Cash & Go, Ltd.

      For the  Second  Quarter of  2004  and 2003,  the  Company's  effective
 federal income tax rates of 37.3% and 38.8%, respectively, differed from the
 statutory tax rate of approximately 34%  primarily as a result of state  and
 foreign income taxes.


 Six months ended June 30, 2004 compared to the six months ended June 30,
 2003

      Total revenues increased 21%  to $82,168,000 for  the six months  ended
 June 30, 2004 ("the Six-Month 2004  Period") as compared to $67,662,000  for
 the six  months ended  June 30,  2003 ("the  Six-Month 2003  Period").   The
 change was comprised of an increase  in revenues of $5,818,000 generated  by
 the 74  new pawn  and check  cashing/short-term  advance stores  which  were
 opened since January 1, 2003, a same-store increase of $6,072,000 at the 186
 stores which were in operation during all of the first half of 2003 and  the
 first half of 2004, an increase  of $2,873,000 related to the  consolidation
 of the 40 Cash & Go, Ltd. kiosks, net of a decrease in revenues of  $257,000
 from the four  stores closed  since January 1,  2003.   Same store  revenues
 increased 9%  primarily  due to  increased  demand for  short-term  consumer
 finance products and continued maturation of  stores opened in fiscal  2002.
 Of the  $14,506,000 increase  in total  revenues,  44%, or  $6,394,000,  was
 attributable  to  increased  merchandise  sales,  54%,  or  $7,884,000   was
 attributable to a  net increase in  service charges on  pawn and  short-term
 advances, and  2% or  $228,000  was attributable  to  an increase  in  other
 income,  primarily  check  cashing  fees.  A significant  component  of  the
 increase in merchandise  sales was non-retail  bulk sales  of scrap  jewelry
 merchandise, which increased from $4,559,000 in the Six-Month 2003 Period to
 $6,422,000 in the Six-Month  2004 Period.   Service charges from  short-term
 advances  increased  from  $19,774,000  in  the  Six-Month  2003  Period  to
 $24,642,000 in the Six-Month 2004 Period,  while service charges from  pawns
 increased from $13,162,000 in  the Six-Month 2003  Period to $16,178,000  in
 the Six-Month 2004 Period.  As  a percentage of total revenues,  merchandise
 sales decreased from 48% to 47% during the Six-Month 2004 Period as compared
 to the Six-Month  2003 Period, service  charges increased from  49% to  50%,
 check-cashing fees and other income as  a percentage of total revenues  were
 at 3% during both the Six-Month 2004 and 2003 Period.

      The pawn receivables balance increased 24% from $18,622,000 at June 30,
 2003 to  $23,063,000 at  June 30,  2004.   Of  the $4,441,000  increase,  an
 increase of $2,772,000  was attributable to  the growth  in same-store  pawn
 receivable balances at  the stores which  were in operation  as of June  30,
 2004 and 2003,  and an increase  of $1,669,000 was  attributable to the  new
 stores opened since June 30, 2003.   The net short-term advance  receivables
 balance increased 29% from  $10,159,000 at June 30,  2003 to $13,069,000  at
 June 30,  2004.   Of  the  $2,910,000  increase, a  same-store  increase  of
 $898,000 was attributable  to the  growth in  short-term advance  receivable
 balances at the stores which were in operation as of June 30, 2004 and 2003,
 an increase of $609,000 was attributable to the new stores opened since June
 30,  2003,  and  an   increase  of  $1,433,000   was  attributable  to   the
 consolidation of the 40 Cash & Go, Ltd. kiosks net of a decrease of  $30,000
 at the  stores closed  since June  30, 2003.  The Company's  loss  provision
 reserve on short-term advance receivables increased from  $390,000  at  June
 30, 2003 to $464,000 at June 30, 2004.

      Gross profit margins  on total merchandise  sales were  42% during  the
 Six-Month 2004  Period compared  to 41%  during the  Six-Month 2003  Period.
 Retail merchandise margins, which do not  include bulk scrap jewelry  sales,
 were equal  at 45%  over  the same  periods.  The Company's  loss  provision
 relating to short-term advances increased  from $4,128,000 in the  Six-Month
 2003 Period to $4,406,000 in the  Six-Month 2004 Period. As a percentage  of
 short-term advance  service charge  revenues, the  loss provision  decreased
 from 21% during the Six-Month 2003  Period to 18% during the Six-Month  2004
 Period.

      Operating expenses increased  19% to $29,370,000  during the  Six-Month
 2004 Period  compared  to  $24,605,000 during  the  Six-Month  2003  Period,
 primarily as a result  of the consolidation of  Cash & Go, Ltd.'s  operating
 results and the net addition of 70 pawn and check cashing/short-term advance
 stores since  January 1,  2003, which  is  a 37%  increase in  store  count.
 Administrative expenses  increased 13%  to $8,662,000  during the  Six-Month
 2004  Period  compared  to  $7,696,000  during  the  Six-Month  2003  Period
 primarily as a result  of the consolidation of  Cash & Go, Ltd.'s  operating
 results, and increased costs for administrative/supervisory compensation and
 benefits, insurance, accounting and legal fees and other expenses  necessary
 to support the Company's growth strategy and increase in store counts, which
 were partially offset by a $570,000 non-recurring insurance recovery related
 to an  unreimbursed  employment-related insurance  claim.  Interest  expense
 decreased to  $43,000 in  the Six-Month  2004  Period compared  to  interest
 expense of $304,000 in the Six-Month  2003 Period due to the reduction,  and
 subsequent  elimination  of  interest-bearing  debt  in  February  of  2004.
 Interest income  decreased from  $334,000 in  the Six-Month  2003 Period  to
 $32,000 in the Six-Month  2004 Period, due primarily  to the elimination  of
 interest income associated with the consolidation of Cash & Go, Ltd.

      For the  Six-Month Period  of 2004  and 2003,  the Company's  effective
 federal income tax rates of 37.0% and 38.1%, respectively, differed from the
 statutory tax rate of approximately 34%  primarily as a result of state  and
 foreign income taxes.


 LIQUIDITY AND CAPITAL RESOURCES

      The Company's operations  and store  openings have  been financed  with
 funds generated from operations, bank and other borrowings, and the issuance
 of the Company's securities.

      The Company's Credit Facility provides a $25,000,000 long-term line  of
 credit that matures on April 15,  2006 and bears interest at the  prevailing
 LIBOR rate (which  was approximately  1.4% at June  30, 2004)  plus a  fixed
 interest rate margin of 1.375%. Amounts available under the Credit  Facility
 are limited to 300% of the Company's earnings before income taxes, interest,
 depreciation and amortization for the trailing  twelve months.  At June  30,
 2004, the Company had no outstanding amounts due under the facility and  the
 Company had $25,000,000  available for borrowings.  Under the  terms of  the
 Credit Facility,  the  Company is  required  to maintain  certain  financial
 ratios and comply  with certain  technical covenants.   The  Company was  in
 compliance with the requirements and covenants of the Credit Facility as  of
 June 30, 2004 and August 6, 2004.  The Company is required to pay an  annual
 commitment  fee  of  1/8  of  1%  on  the  average  daily-unused  portion of
 the Credit  Facility  commitment.  The Company's Credit  Facility   contains
 provisions that  allow  the Company  to  repurchase stock  and/or  pay  cash
 dividends within certain parameters.  Substantially all of the  unencumbered
 assets of the Company have been  pledged as collateral against  indebtedness
 under the Credit Facility.

      As of June 30,  2004, the Company's primary  sources of liquidity  were
 $20,083,000 in  cash  and  cash  equivalents,  $40,340,000  in  receivables,
 $16,471,000 in inventories  and $25,000,000  of available  and unused  funds
 under the Company's  Credit Facility.   The Company had  working capital  of
 $73,528,000 as of June 30, 2004, and total equity exceeded total liabilities
 by a ratio of 9.7 to 1.

      The Company utilized positive  cash flows from  operations in the  Six-
 Month 2004  Period  to fund  investing  and financing  activities  primarily
 related to  opening  new stores  and  the elimination  of  debt.   Net  cash
 provided by operating activities of the Company during the six months  ended
 June 30,  2004  was  $16,586,000, consisting  primarily  of  net  income  of
 $9,424,000 plus non-cash adjustments for depreciation and short-term advance
 loss provision  of  $1,909,000  and  $4,406,000,  respectively,  net  of  an
 increase in  service charge  receivables, inventory  and prepaid  assets  of
 $290,000, $285,000 and $206,000 respectively, a decrease in accounts payable
 and accrued  expenses of  $3,362,000, net  of a  change in  tax balances  of
 $4,990,000. Net  cash used  by investing  activities during  the six  months
 ended June 30,  2004 was $10,935,000,  which was primarily  comprised of  an
 increase in pawn  receivables of $3,624,000  and cash paid  for fixed  asset
 additions of $3,595,000, and an  increase in short-term advance  receivables
 of $3,716,000. The  opening of 13  new stores during  the second quarter  of
 2004 contributed significantly to the volume of fixed asset additions.   Net
 cash used by financing activities was $1,415,000 during the six months ended
 June 30, 2004, which primarily consisted of a net decrease in the  Company's
 debt  of  $6,000,000,  a  purchase  of  treasury  stock  in  the  amount  of
 $1,347,000, net of proceeds from exercises of stock options and warrants  of
 $5,932,000.

      Certain transactions presented in the Statement  of Cash Flows for  the
 Six-Month 2003 Period have been reclassified between certain sections of the
 Statement of Cash Flows in order to be consistent with the classification of
 these same cash flows  for the Six-Month  2004 Period.  The intent  of  this
 change for 2004 and the reclassification of the comparable period of 2003 is
 to better reflect the presentation and classification of cash flows  between
 operating, investing and financing activities.  The  net effect of the  2003
 reclassification is  to  increase  operating cash  flows,  while  decreasing
 investing  and  financing  cash  flows.  Specifically, the reclassifications
 for  the Six-Month  2003  Period  relate  to  changes  in  pawn  receivables
 for forfeitures of pawn  collateral  in the  amount of $271,000,  changes in
 the  short-term  advance  loss  provision  in the  amount of $4,128,000, and
 changes  to the tax benefit associated with  the exercise of  stock  options
 and   warrants  in   the  amount  of  $44,000.  The   net  impact  of  these
 reclassifications  for the Six-Month 2003 Period  was to increase cash flows
 from operating activities in the amount of $3,901,000,  decrease cash  flows
 from investing activities  in the amount  of $3,857,000,  and  decrease cash
 flows from financing activities in the amount of $44,000.

      For  purposes  of  its  internal  liquidity  assessments,  the  Company
 considers net  cash  changes  in pawn  receivables  and  short-term  advance
 receivables  to be closely related  to operating  cash flows.  For the  Six-
 Month 2004 Period  the total cash  flows from  operations were  $16,586,000,
 while net cash outflows related to  pawn receivables and short-term  advance
 receivables were $3,624,000 and $3,716,000, respectively.  The combined  net
 cash flows  from  operations and  pawn  and short-term  advance  receivables
 totaled $9,246,000 for the Six-Month 2004  Period.  For the comparable  Six-
 Month 2003 Period, cash flows from operations were $12,808,000 and net  cash
 outflows related to pawn receivables and short-term advance receivables were
 $1,727,000 and $3,597,000, respectively.  The  combined net cash flows  from
 operations and pawn  and short-term advance  receivables totaled  $7,484,000
 for the Six-Month 2003 Period.

      The profitability  and liquidity  of the  Company  is affected  by  the
 amount of pawn receivables outstanding, which  is controlled in part by  the
 Company's  pawn lending  decisions.  The Company  is able  to influence  the
 frequency of  pawn  redemptions  by  increasing  or  decreasing  the  amount
 advanced in relation to  the resale value of  the pawned property.   Tighter
 credit decisions generally result  in smaller pawn  advances in relation  to
 the estimated resale value of the pledged property and can thereby  decrease
 the Company's aggregate pawn receivable balance and, consequently,  decrease
 pawn service  charges.   Additionally, small  advances  in relation  to  the
 pledged property's estimated resale value tend to increase pawn  redemptions
 and improve the Company's liquidity.  Conversely, providing larger pawns  in
 relation to the estimated resale value of the pledged property can result in
 an increase  in the  Company's pawn  service charge  income.   Also,  larger
 average pawn balances can result in  an increase in pawn forfeitures,  which
 increases the quantity of  goods on hand and,  unless the Company  increases
 inventory turnover, reduces the Company's liquidity.  The Company's  renewal
 policy allows customers to renew pawns  by repaying all accrued interest  on
 such pawns, effectively creating a new pawn transaction.

      The amount  of short-term  advances outstanding  and the  related  loss
 provision also affect the  profitability and liquidity of  the Company.   An
 allowance for losses is provided on  active short-term advances and  service
 charges receivable,  based upon  expected default  rates, net  of  estimated
 future recoveries of  previously defaulted short-term  advances and  service
 charges receivable.   The  Company considers  short-term advances  to be  in
 default if they are not repaid on the due date, and writes off the principal
 amount and service charges receivable as  of the default date, leaving  only
 active receivables in the  reported balances.  Net  defaults and changes  in
 the short-term advance allowance are charged to the short-term advance  loss
 provision.

      In addition to these factors, merchandise  sales and the pace of  store
 expansions affect the  Company's liquidity.   Management believes that  cash
 generated from operations should be sufficient to accommodate the  Company's
 current  operations  for  Fiscal  2004.   The  Company  has  no  significant
 capital commitments.  The  Company currently has no written  commitments for
 additional borrowings or future  acquisitions; however, the Company  intends
 to continue to grow and may seek additional capital to facilitate expansion.

      While  the  Company  continually  looks  for,  and  is  presented  with
 potential  acquisition  candidates,  the  Company  has  no  definitive plans
 or  commitments  for   further  acquisitions.  The   Company  will  evaluate
 acquisitions,  if  any,  based  upon  opportunities,  acceptable  financing,
 purchase price, strategic  fit and  qualified management  personnel. If  the
 Company encounters an attractive opportunity  to acquire or open  additional
 new stores in the  near future, the Company  may seek additional  financing,
 the terms of which will be negotiated on a case-by-case basis.


 CAUTIONARY STATEMENT  REGARDING  RISKS  AND UNCERTAINTIES  THAT  MAY  AFFECT
 FUTURE RESULTS

 Forward-Looking Statements

      This release may contain forward-looking statements about the business,
 financial condition and  prospects of  First Cash  Financial Services,  Inc.
 Forward-looking statements can be identified  by the use of  forward-looking
 terminology such as "believes,"  "projects," "expects," "may,"  "estimates,"
 "should," "plans," "intends," or "anticipates"  or the negative thereof,  or
 other variations thereon,  or comparable terminology,  or by discussions  of
 strategy.   Forward-looking  statements  in this  release  include,  without
 limitation, the earnings  per share discussion,  the expectations of  future
 revenue growth and  increased profitability, the  expectation of  additional
 store openings, and the expectation of  future operating  cash flows.  These
 statements are made to  provide the public  with management's assessment  of
 the Company's business.  Although the Company believes that the expectations
 reflected in  forward-looking statements  are reasonable,  there can  be  no
 assurances  that  such expectations  will prove  to  be  accurate.  Security
 holders are cautioned that such forward-looking statements involve risks and
 uncertainties.   The forward-looking  statements contained  in this  release
 speak only  as of  the date  of this  statement, and  the Company  expressly
 disclaims any obligation or undertaking to release any updates or  revisions
 to any such statement to reflect any change in the Company's expectations or
 any change in events, conditions or circumstance on which any such statement
 is based.  Certain factors may cause results to differ materially from those
 anticipated by some of  the statements made in  this release.  Such  factors
 are difficult to predict and many are beyond the control of the Company, but
 may  include  changes  in  regional,  national  or  international   economic
 conditions, changes  in  competition  from various  sources  including  both
 financial services entities and retail businesses,  the ability to open  and
 integrate  new   stores,  the   ability   to  maintain   favorable   banking
 relationships as  it  relates to  short-term  lending products,  changes  in
 governmental regulations, unforeseen litigation, changes in interest  rates,
 changes in tax rates or policies, changes in gold prices, changes in foreign
 currency exchange rates, future business decisions, and other uncertainties.

 Regulatory Changes

       Governmental action to  prohibit or restrict  short-term advances  has
 been advocated over the  past few years by  consumer-advocacy groups and  by
 media reports and stories.  The consumer groups and media stories  typically
 focus on the cost to a consumer  for that type of short-term advance,  which
 is higher than the  interest typically charged by  credit-card issuers to  a
 more creditworthy consumer.  The consumer groups and media stories typically
 characterize short-term  advance  activities as  abusive  toward  consumers.
 During the last  few years, legislation  has been introduced  in the  United
 States  Congress  and   in  certain  state   legislatures,  and   regulatory
 authorities have proposed or publicly addressed the possibility of proposing
 regulations, that would prohibit or restrict short-term advances.

      The  U.S.  Office  of  Comptroller  of  the  Currency  has  effectively
 eliminated the  ability  of  nationally  chartered  banks  to  establish  or
 maintain relationships with  loan servicers  in order  to make  out-of-state
 short-term advance loans. The Company does not currently maintain nor intend
 in the  future to  establish  loan-servicing relationships  with  nationally
 chartered banks.  The Federal Deposit Insurance Corporation, ("FDIC"), which
 regulates the ability of state chartered  banks to enter into  relationships
 with loan  servicers, enacted  new examiner  guidelines in  July 2003  under
 which such arrangements are permitted.  Texas is the only state in which the
 Company functions  as loan  servicer through  a  relationship with  a  state
 chartered bank,  County Bank of Rehoboth Beach,  Delaware,  that  is subject
 to the  new  FDIC  examiner  guidelines.  The  ultimate  effect  of the  new
 guidelines, which are currently being implemented, on the Company's  ability
 to offer  short-term advances  in Texas  under  its current  loan  servicing
 arrangement with County Bank is unknown at this time.  If the implementation
 of the FDIC's new guidelines were to ultimately restrict the ability of  all
 or certain state  banks to maintain  relationships with  loan servicers,  it
 could have  a materially  adverse impact  on  the Company's  operations  and
 financial results.

      Legislation and regulatory  developments at a  state level continue  to
 affect consumer-lending activities.  While some states have recently enacted
 legislation that is favorable to short-term advance providers, other  states
 are restricting,  or  attempting  to restrict,  short-term  advance  lending
 activities. The Company intends to continue,  with others in the  short-term
 advance industry,  to oppose  legislative or  regulatory action  that  would
 prohibit or  restrict short-term  advances.   If legislative  or  regulatory
 action with that  effect were taken  at the state  level in  states such  as
 Texas, in which the Company has a significant number of stores, that  action
 could have a material  adverse effect on  the Company's short-term  advance-
 related activities and revenues.

      There can  be no  assurance that  additional local,  state, or  federal
 legislation will not be enacted or  that existing laws and regulations  will
 not be  amended,  which  could  have a  materially  adverse  impact  on  the
 Company's operations and financial condition.

 Other

      Certain factors  may  cause results  to  differ materially  from  those
 anticipated by some of the statements made in this report.  Such factors are
 difficult to predict and many are beyond the control of the Company, but may
 include changes in regional, national or international economic  conditions,
 changes  in  competition  from  various  sources  including  both  financial
 services entities  and  retail  businesses, the  ability  to  integrate  new
 stores, changes in governmental regulations, unforeseen litigation,  changes
 in capital  markets, changes  in interest  rates, changes  in tax  rates  or
 policies, the ability to maintain a loan servicing relationship with an out-
 of-state bank necessary to generate service charges from short-term advances
 in the  Texas market,  future business  decisions, changes  in gold  prices,
 changes in foreign  currency exchange rates,  other risks  indicated in  the
 Company's 2003 Annual Report to Stockholders and other uncertainties.


 ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

      Market risks relating to the Company's operations result primarily from
 changes in interest rates, gold prices  and foreign currency exchange  rates
 and are described in detail in the Company's 2003 Annual Report on Form  10-
 K.  The Company  does not engage in  speculative or leveraged  transactions,
 nor does  it  hold or  issue  financial instruments  for  trading  purposes.
 There have been  no material  changes to  the Company's  exposure to  market
 risks since December 31, 2003.


 ITEM 4.   CONTROLS AND PROCEDURES

      (a) Evaluation of Disclosure Controls and Procedures.

      Management is  responsible for  establishing and  maintaining  adequate
      internal  control  over  financial  reporting  for  the  Company.   Our
      principal executive  officer  and principal  financial  officer,  after
      evaluating the effectiveness of  the Company's disclosure controls  and
      procedures (as defined in the Securities Exchange Act of 1934 (Exchange
      Act) Rules 13a-15(e) and 15d-15(e)) as of June 30, 2004, have concluded
      that our disclosure controls and procedures are effective in  providing
      reasonable assurance that information required  to be disclosed by  the
      Company in the reports that it files or submits under the Exchange  Act
      is recorded, processed, summarized and reported within the time periods
      specified in the Commission's rules and forms.

      (b) Changes in Internal Control Over Financial Reporting.

      The management of the Company, with the participation of the  principal
      executive officer and principal financial officer, has concluded  there
      were no significant  changes in  the Company's  internal controls  over
      financial reporting that occurred during  our last fiscal quarter  that
      has materially affected, or is reasonably likely to materially  affect,
      our internal control over financial reporting.


                         PART II.  OTHER INFORMATION


 ITEM 1.  LEGAL PROCEEDINGS

      There have been no material developments in the litigation and
 arbitration "previously reported" in the Company's 2003 Annual Report to
 Stockholders filed on Form 10-K.


 ITEM 2.  CHANGES IN SECURITIES

      During the period  from January  1, 2004  through August  6, 2004,  the
 Company issued 716,867 shares  of common stock relating  to the exercise  of
 outstanding stock warrants  for an  aggregate exercise  price of  $7,470,000
 (including income  tax  effect). During  the  period from  January  1,  2004
 through August 6, 2004,  the Company issued 340,125  shares of common  stock
 relating to  the exercise  of outstanding  stock  options for  an  aggregate
 exercise price  of  $4,367,000  (including income  tax  effect)  and  issued
 options to purchase 454,500  shares of common stock  at an average  exercise
 price of $19.33, expiring in ten years.

      The transactions  set  forth in  the  above paragraphs  were  completed
 pursuant to  either  Section 4(2)  of  the Securities  Act  or Rule  506  of
 Regulation D of the Securities Act.  With respect to issuances made pursuant
 to Section 4(2) of the Securities Act, the transactions did not involve  any
 public offering and were sold to a limited group of persons.  Each recipient
 either received  adequate  information  about the  Company  or  had  access,
 through employment  or other  relationships, to  such information,  and  the
 Company determined that each recipient had such knowledge and experience  in
 financial and business matters  that they were able  to evaluate the  merits
 and risks of an investment in the  Company.  With respect to issuances  made
 pursuant to Rule  506 of  Regulation D of  the Securities  Act, the  Company
 determined that each purchaser  was an "accredited  investor" as defined  in
 Rule 501(a) under the Securities Act.  All sales of the Company's securities
 were  made  by  officers  of  the  Company  who  received  no  commission or
 other remuneration for  the solicitation  of any  person in connection  with
 the respective  sales  of  securities  described  above.  The  recipients of
 securities  represented  their  intention  to  acquire  the  securities  for
 investment only and not with a  view to or for  sale in connection with  any
 distribution thereof  and  appropriate legends  were  affixed to  the  share
 certificates and other instruments issued in such transactions.

      On July 15, 2004 the Board of Directors authorized the repurchase of up
 to 1,600,000 shares of  common stock. During the  period from July 16,  2004
 through August 6,  2004, the Company  repurchased 362,597  shares of  common
 stock at an  average price of  $19.89 per share  under the stock  repurchase
 program approved by the Board of Directors.


 ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

      Not Applicable


 ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      On  June  15,  2004,  the  Company  held  the  annual  meeting  of  its
 stockholders.  Of  the  16,112,455  issued  and  outstanding  common  shares
 entitled to vote at  the meeting, 15,611,631 of  the common shares voted  in
 person or by proxy.  The shareholders  voted affirmatively on the  following
 four proposals:

  1.  The stockholders ratified the re-election of Tara Schuchmann, director:

           FOR        %     WITHHOLD     %
        ---------   ----   ---------   ----
       15,123,081   96.9    488,550     3.1

  2.  The stockholders approved the adoption of the Amended and Restated
      Certificate of Incorporation to increase the number of authorized
      shares of common stock from 20,000,000 to 90,000,000.

           FOR        %     AGAINST      %    ABSTAIN   %
        ---------   ----   ---------   ----   -------  ---
       10,802,773   69.2   4,742,769   30.4    66,089  0.4


  3.  The stockholders approved the adoption of the First Cash Financial
      Services, Inc. 2004 Long-Term Incentive Plan.

           FOR        %     AGAINST      %    ABSTAIN   %    NON-VOTE     %
        ---------   ----   ---------   ----   -------  ---   ---------  ---
        5,894,643   53.1   5,201,825   46.9   127,218   -    4,387,945    -

  4.  The stockholders ratified the selection of Hein &  Associates LLP as
      independent auditors of the Company for the  year ended December 31,
      2004.

           FOR        %     AGAINST      %    ABSTAIN   %
        ---------   ----   ---------   ----   -------  ---
       15,388,853   99.0    157,823     1.0    64,955    -


 ITEM 5.  OTHER INFORMATION

      None


 ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

      (1) Exhibits:

          31.1  Certification Pursuant to Section 302 of the Sarbanes-Oxley
                Act provided by Phillip E. Powell, Chief Executive Officer

          31.2  Certification Pursuant to Section 302 of the Sarbanes-Oxley
                Act provided by R. Douglas Orr, Chief Financial Officer

          32.1  Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
                Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
                provided by Phillip E. Powell, Chief Executive Officer

          32.2  Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
                Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
                provided by R. Douglas Orr, Chief Financial Officer


      (2) Reports on Form 8-K:

          April 20, 2004     Item 7.  Financial Statements and Exhibits
                             Item 9.  Regulation FD Disclosure
                             Item 12. Results of Operations and
                                      Financial Condition

          April 23, 2004     Item 4.  Changes to Registrant's
                                      Certifying Accountants
                             Item 7.  Financial Statements and Exhibits

          June 10, 2004      Item 11. Temporary Suspension of Trading Under
                                      Registrant's Employee Benefits Plan

<PAGE>
                                  SIGNATURES

 Pursuant to the  requirements of the  Securities Exchange Act  of 1934,  the
 registrant has duly caused  this report to  be signed on  its behalf by  the
 undersigned thereunto duly authorized.


 Dated:  August 6, 2004        FIRST CASH FINANCIAL SERVICES, INC.
                               ----------------------------------
                               (Registrant)

                               /s/ PHILLIP E. POWELL
                               -----------------------
                               Phillip E. Powell
                               Chief Executive Officer

                               /s/ R. DOUGLAS ORR
                               -----------------------
                               R. Douglas Orr
                               Chief Financial Officer

<PAGE>

                              INDEX TO EXHIBITS


  EXHIBIT
  NUMBER                   DESCRIPTION
  ------                   -----------
   31.1    Certification Pursuant to Section 302 of the Sarbanes-Oxley Act
           provided by Phillip E. Powell, Chief Executive Officer

   31.2    Certification Pursuant to Section 302 of the Sarbanes-Oxley Act
           provided by R. Douglas Orr, Chief Financial Officer

   32.1    Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
           Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 provided
           by Phillip E. Powell, Chief Executive Officer

   32.2    Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
           Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 provided
           by R. Douglas Orr, Chief Financial Officer