<PAGE>

MOORE(R)


                                       ROBERT G. BURTON
                                       President & Chief Executive Officer

                                       1200 Lakeside Drive
                                       Bannockburn, IL 60015
                                       Phone:  (847) 607-6144
                                       Fax:  (847) 607-7113

January 10, 2001



Mr. Dean F. Cherry
1537 Spring Creek Dr.
Murray, KY  42071

Dear Dean:

I am pleased to offer you, formally, the opportunity to join Moore on January
15, 2001 or as soon as possible thereafter as Executive Vice President,
International and Subsidiary Operations reporting directly to me.

Summarized in the following paragraphs is our employment offer. We believe this
offer recognizes your level of career achievement and will reward you for
performance.

BASE SALARY - Your annual base salary will be $300,000 (U.S.) with equal monthly
payments being made on the twentieth of each month.

MBO INCENTIVE PLAN - You will participate in our MBO incentive program. You will
be eligible under this program to receive from 0% to 100% of your annual base
salary subject to the terms and conditions of the program. With respect to 2001,
your payout under the MBO program of 100% is guaranteed as an inducement for you
to join the company.

STOCK OPTIONS - You will also participate in the Corporate Stock Option Plan and
have a target award level consistent with the amount normally granted to
positions at your level in the organization. This plan has been developed to
maintain focus on improving long-term shareholder value by aligning executive
performance to shareholder interest. The timing of the stock option grants is
determined each year by the Board. (A copy of the Plan will be provided.) I will
recommend to the board an initial grant of 50,000 options.

<PAGE>

BENEFITS - You will be eligible to participate in the various Moore Benefit
programs based on their individual eligibility requirements.

VACATION - You are eligible for four (4) weeks vacation annually.

AUTO ALLOWANCE - You will be eligible for a car allowance of $1,000 monthly.

MOORE 401-K SAVINGS PLAN - You may elect to defer up to 15% of your base salary,
up to a maximum of $10,500 pre-tax and a company match of 50% of the first 6% of
eligible pay that you save through the plan.

EMPLOYMENT SECURITY - While we expect a long and stable employment relationship,
you will be provided with outplacement, twelve (12) months of base salary and
bonus, medical benefits, and auto allowance continuation as a severance plan if
you are terminated for reasons other than cause and provided you agree to
confidentially, non competition for twelve (12) months and release Moore from
all employment termination-related liabilities.

Dean, we are excited about your acceptance and feel you will make a positive and
substantial contribution to our growth objectives. As you review this offer
please feel free to contact me at your convenience with any questions.

If the offer of employment is acceptable to you, please acknowledge your
acceptance by signing below, retain one copy for your records and return the
other copy to me. This offer is contingent upon verification of your legal work
status.

Sincerely,

/s/ Robert Burton
-----------------

Robert G. Burton
President & CEO



ACCEPTED:

/s/ Dean E. Cherry                                  3/1/01
--------------------------------------------------------------------------------
Signature                                            Date