| 1.                         | I have reviewed this Annual Report on Form 10-K      of Kingold Jewelry, Inc. f/k/a Activeworlds Corp.;                                                                                                                                                                                                                                                        |
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| 2.                         | Based on my knowledge, this report does not      contain any untrue statement of a material fact or omit to state a      material fact necessary to make the statements made, in light of the      circumstances under which such statements were made, not misleading with      respect to the period covered by this report;                                 |
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| 3.                         | Based on my knowledge, the financial statements,      and other financial information included in this report, fairly present in      all material respects the financial condition, results of operations and      cash flows of the registrant as of, and for, the periods presented in this      report;                                                    |
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| 4.                         | The registrant’s other certifying officer and I      are responsible for establishing and maintaining disclosure controls and      procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and      internal control over financial reporting (as defined in Exchange Act      Rules 13a-15(f) and 15d-15(f)) for the registrant and have: |
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|                       | (a)                                                                                                                                                                                                                                                                                                                                                  | Designed such disclosure controls and procedures, or      caused such disclosure controls and procedures to be designed under our      supervision, to ensure that material information relating to the      registrant, including its consolidated subsidiaries, is made known to us      by others within those entities, particularly during the period in which      this report is being prepared; |
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|                       | (b)                                                                                                                                                                                                                                                                                                                                                            | Designed such internal control over financial reporting,      or caused such internal control over financial reporting to be designed      under our supervision, to provide reasonable assurance regarding the      reliability of financial reporting and the preparation of financial      statements for external purposes in accordance with generally accepted      accounting principles; |
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|                       | (c)                                                                                                                                                                                                                                                                                                                                             | Evaluated the effectiveness of the registrant’s disclosure      controls and procedures and presented in this report our conclusions about      the effectiveness of the disclosure controls and procedures, as of the end      of the period covered by this report based on such evaluation; and |
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|                       | (d)                                                                                                                                                                                                                                                                                                                                                  | Disclosed in this report any change in the registrant’s      internal control over financial reporting that occurred during the      registrant’s most recent fiscal quarter (the registrant’s fourth fiscal      quarter in the case of an annual report) that has materially affected, or      is reasonably likely to materially affect, the registrant’s internal      control over financial reporting; and |
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| 5.     | The registrant’s other certifying officer and I      have disclosed, based on our most recent evaluation of internal control      over financial reporting, to the registrant’s auditors and the audit      committee of the registrant’s Board of Directors (or persons performing      the equivalent functions):                          |
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|                       | (a)                                                                                                                                                                                                                                                                                                                                             | All significant deficiencies and material weaknesses in      the design or operation of internal control over financial reporting which      are reasonably likely to adversely affect the registrant’s ability to      record, process, summarize and report financial information; and |
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|                       | (b)                                                                                                                                                                                                                                                                                                                                             | Any fraud, whether or not material, that involves      management or other employees who have a significant role in the      registrant’s internal control over financialreporting. |

| /s/ Jia Zhi Hong                  |   |
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| Date: March 31,      2010    |   |
| Principal Accounting      Officer |   |