UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC 20549

                                  FORM 10-Q

                QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF
                     THE SECURITIES EXCHANGE ACT OF 1934

        For the Quarter Ended                 Commission File Number:
           March 31, 2004                            0-19133


                     FIRST CASH FINANCIAL SERVICES, INC.
            (Exact name of registrant as specified in its charter)


                  Delaware                         75-2237318
       (state or other jurisdiction    (IRS Employer Identification No.)
     of incorporation or organization)

      690 East Lamar Blvd., Suite 400
             Arlington, Texas                        76011
 (Address of principal executive offices)         (Zip Code)

     Registrant's telephone number, including area code:  (817) 460-3947


      Indicate by check mark whether the registrant (1) has filed all reports
 required to be filed by Section 13  or 15(d) of the Securities Exchange  Act
 of 1934 during the preceding 12 months (or for such shorter period that  the
 registrant was required to file such  reports), and (2) has been subject  to
 such filing requirements for the past 90 days.  Yes X  No ___

      Indicate by check mark whether the  registrant is an accelerated  filer
 (as defined in  Rule 12b-2  of the Securities  Exchange Act).  Yes X  No ___


  As of May 4, 2004 there were 16,112,455 shares of Common Stock outstanding.

<PAGE>

                        PART I.  FINANCIAL INFORMATION

 ITEM 1.  FINANCIAL STATEMENTS

                     FIRST CASH FINANCIAL SERVICES, INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS

                                                  March 31,        December 31,
                                             --------------------  -----------
                                              2004         2003        2003
                                             -------      -------     -------
                                                 (unaudited)
                                            (in thousands, except share data)
                     ASSETS
 Cash and cash equivalents................  $ 19,482     $ 13,106    $ 15,847
 Service charges receivable...............     3,565        2,806       3,918
 Receivables..............................    30,565       24,119      33,796
 Inventories..............................    14,467       12,330      15,588
 Prepaid expenses and other current assets       900          960         964
 Income taxes receivable..................     3,141            -       1,613
                                             -------      -------     -------
    Total current assets .................    72,120       53,321      71,726
 Property and equipment, net..............    15,012       11,963      14,418
 Goodwill.................................    53,237       53,194      53,237
 Receivable from Cash & Go, Ltd...........         -        4,853           -
 Other....................................       737          624         683
                                             -------      -------     -------
                                            $141,106     $123,955    $140,064
                                             =======      =======     =======

      LIABILITIES AND STOCKHOLDERS' EQUITY
 Current portion of long-term debt........   $     -     $    600    $      -
 Accounts payable.........................       644          584       1,054
 Accrued expenses.........................     5,930        8,837       9,832
 Income taxes payable.....................         -        1,016           -
                                             -------      -------     -------
    Total current liabilities ............     6,574       11,037      10,886
 Revolving credit facility................         -       17,000       6,000
 Other long-term debt, net of
   current portion........................         -          575           -
 Deferred income taxes....................     6,255        5,223       5,955
                                             -------      -------     -------
                                              12,829       33,835      22,841
                                             -------      -------     -------
 Stockholders' equity:
   Preferred stock; $.01 par value;
     10,000,000 shares authorized; no
     shares issued or outstanding ........         -            -           -
   Common stock; $.01 par value;
     20,000,000 shares authorized ........       158           96         109
   Additional paid-in capital ............    66,207       52,037      63,395
   Retained earnings .....................    61,912       45,257      56,734
   Notes receivable from officers ........         -       (4,255)          -
   Common stock held in treasury, at cost;
     981,271 shares in 2003 ..............         -       (3,015)     (3,015)
                                             -------      -------     -------
                                             128,277       90,120     117,223
                                             -------      -------     -------
                                            $141,106     $123,955    $140,064
                                             =======      =======     =======


                    The accompanying notes are an integral
          part of these condensed consolidated financial statements.

<PAGE>
                     FIRST CASH FINANCIAL SERVICES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF INCOME

                                                    Three Months Ended
                                                  ----------------------
                                                  March 31,    March 31,
                                                    2004         2003
                                                   -------      -------
                                                 (unaudited)  (unaudited)
                                                (in thousands, except per
                                                     share amounts)
 Revenues:
  Merchandise sales ............................  $ 20,471     $ 17,153
  Service charges ..............................    20,137       16,013
  Check cashing fees ...........................       910          772
  Other ........................................       332          306
                                                   -------      -------
                                                    41,850       34,244
                                                   -------      -------
 Cost of goods sold and expenses:
  Cost of goods sold ...........................    12,070       10,347
  Operating expenses ...........................    16,239       13,911
  Interest expense .............................        43          182
  Interest income ..............................       (14)        (183)
  Depreciation .................................       921          662
  Administrative expenses ......................     4,412        3,734
                                                   -------      -------
                                                    33,671       28,653
                                                   -------      -------

 Income before income taxes.....................     8,179        5,591
 Provision for income taxes.....................     3,001        2,093
                                                   -------      -------
 Net income.....................................  $  5,178     $  3,498
                                                   =======      =======

 Net income per share:
  Basic   ......................................  $   0.34     $   0.26
                                                   =======      =======
  Diluted  .....................................  $   0.30     $   0.24
                                                   =======      =======


                 The accompanying notes are an integral part
            of these condensed consolidated financial statements.

<PAGE>

                     FIRST CASH FINANCIAL SERVICES, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                    Three Months Ended
                                                  ----------------------
                                                  March 31,    March 31,
                                                    2004         2003
                                                   -------      -------
                                                 (unaudited)  (unaudited)
                                                      (in thousands)
 Cash flows from operating activities:
  Net income ...................................  $  5,178     $  3,498
  Adjustment to reconcile net income to net cash
    flows from operating activities:
      Depreciation  ............................       921          662
  Changes in operating assets and liabilities:
      Service charges receivable ...............       353          368
    Inventories ................................     1,121        1,318
    Prepaid expenses and other assets ..........        10          249
    Accounts payable and accrued expenses ......    (4,312)        (633)
    Current and deferred income taxes  .........     2,725        1,316
                                                   -------      -------
      Net cash flows from operating activities .     5,996        6,778
                                                   -------      -------
 Cash flows from investing activities:
  Net decrease in receivables ..................     3,231        3,195
  Purchases of property and equipment ..........    (1,515)        (875)
  Decrease in receivable from Cash & Go, Ltd ...         -        2,498
                                                   -------      -------
      Net cash flows from investing activities .     1,716        4,818
                                                   -------      -------
 Cash flows from financing activities:
  Net repayments of debt .......................    (6,000)     (11,327)
  Notes receivable from officers ...............         -          (27)
  Proceeds from exercise of options and warrants     3,270          129
  Purchase of treasury stock ...................    (1,347)           -
                                                   -------      -------
        Net cash flows from financing activities    (4,077)     (11,225)
                                                   -------      -------
 Change in cash and cash equivalents............     3,635          371
 Cash and cash equivalents at beginning
   of the period................................    15,847       12,735
                                                   -------      -------
 Cash and cash equivalents at end of the period.  $ 19,482     $ 13,106
                                                   =======      =======
 Supplemental disclosure of cash flow information:
  Cash paid during the period for:
    Interest ...................................  $     43     $    197
                                                   =======      =======
    Income taxes ...............................  $    277     $    610
                                                   =======      =======


                 The accompanying notes are an integral part
            of these condensed consolidated financial statements.

<PAGE>

                     FIRST CASH FINANCIAL SERVICES, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                 (UNAUDITED)



 Note 1 - Basis of Presentation

      The accompanying unaudited condensed consolidated financial statements,
 including the notes thereto,  include the accounts  of First Cash  Financial
 Services,  Inc.  (the  "Company")  and  its  wholly owned  subsidiaries.  In
 addition the accompanying consolidated financial statements also include the
 accounts of  Cash & Go,  Ltd.,  a  Texas  limited  partnership,  which  owns
 financial services kiosks inside convenience stores.  The Company has a  50%
 ownership interest in the partnership,  which it has historically  accounted
 for by  the equity  method of  accounting as  neither partner  has  control.
 Effective December 31,  2003, when the  Company adopted FASB  Interpretation
 No. 46(R)  -  Consolidation of  Variable  Interest Entities,  the  Company's
 consolidated balance sheet includes the assets and liabilities of Cash & Go,
 Ltd.  The operating results of Cash & Go, Ltd. are included in the Company's
 consolidated operating results  effective for  accounting periods  beginning
 January 1, 2004. All significant intercompany accounts and transactions have
 been eliminated.

      Such unaudited consolidated financial  statements are condensed and  do
 not include all  disclosures and  footnotes required  by generally  accepted
 accounting principles in the United States of America for complete financial
 statements.   Such interim  period financial  statements should  be read  in
 conjunction with the Company's  consolidated financial statements which  are
 included in the Company's December 31, 2003 Annual Report on Form 10-K.  The
 consolidated financial statements  as of March 31, 2004 and for the  periods
 ended March 31, 2004  and 2003  are unaudited, but in management's  opinion,
 include all adjustments  (consisting of only  normal recurring  adjustments)
 considered necessary  to present fairly the  financial position, results  of
 operations and cash flows for such  interim periods.  Operating results  for
 the period  ended  March 31,  2004 are  not  necessarily indicative  of  the
 results that may be expected for the full fiscal year.

      All share  amounts and  earnings per  share amounts  included in  these
 financial statements reflect a three-for-two stock split effective April  6,
 2004.


 Note 2 - Revolving Credit Facility

      The Company  maintains a  combined long-term  line of  credit with  two
 commercial lenders (the "Credit Facility").  The Credit Facility provides  a
 $25,000,000 long-term line  of credit  that matures  on April  15, 2006  and
 bears interest at the prevailing LIBOR rate (which was approximately 1.1% at
 March 31,  2004)  plus a  fixed  interest  rate margin  of  1.375%.  Amounts
 available under the  Credit Facility are  limited to 300%  of the  Company's
 earnings before income  taxes, interest, depreciation  and amortization  for
 the  trailing  twelve  months.   At  March 31,  2004,  the  Company  had  no
 outstanding amounts due under the facility and had $25,000,000 available for
 future borrowings. Under the  terms of the Credit  Facility, the Company  is
 required to  maintain  certain  financial ratios  and  comply  with  certain
 technical covenants.  The  Company was in  compliance with the  requirements
 and covenants of the Credit Facility as of  March 31, 2004 and May 4,  2004.
 The  Company  is required  to pay an annual commitment fee  of 1/8 of 1%  on
 the average  daily-unused portion of the  Credit  Facility  commitment.  The
 Company's Credit Facility contains provisions that will allow the Company to
 repurchase stock  and/or  pay  cash  dividends  within  certain  parameters.
 Substantially all  of  the unencumbered  assets  of the  Company  have  been
 pledged as collateral against indebtedness under the Credit Facility.


 Note 3 - Earnings Per Share

           The following table sets forth the computation of basic and
 diluted earnings per share (in thousands, except per share data):

                                                  Three Months Ended
                                                 --------------------
                                                 March 31,   March 31,
                                                    2004       2003
                                                   ------     ------
      Numerator:
      Net income for calculating basic
        and diluted earnings per share            $ 5,178    $ 3,498
                                                   ======     ======
      Denominator:
      Weighted-average common
        shares for calculating basic
        earnings per share                         15,431     13,331
      Effect of dilutive securities:
        Stock options and warrants                  1,648      1,353
                                                   ------     ------
      Weighted-average common
        shares for calculating diluted
        earnings per share                         17,079     14,684
                                                   ======     ======

      Basic earnings per share                    $  0.34    $  0.26
                                                   ======     ======
      Diluted earnings per share                  $  0.30    $  0.24
                                                   ======     ======

      There were no shares excluded from the calculation of diluted earnings
      per share.


 Note 4 - Employee Stock Incentive Plans

      The Company  accounts  for its  employee  stock incentive  plans  under
 Accounting Principles  Board  (APB) Opinion  No.  25, Accounting  for  Stock
 Issued  to  Employees  and  the  related  interpretations  under   Financial
 Accounting Standards  Board (FASB)  Interpretation  No. 44,  Accounting  for
 Certain Transactions Involving  Stock Compensation.  Accordingly, no  stock-
 based employee compensation cost is reflected  in net income as all  options
 and warrants granted had an exercise price equal to the market value of  the
 underlying common stock on  the date of grant.  In accordance with SFAS  No.
 148,  Accounting for  Stock-Based Compensation - Transition and  Disclosure,
 the following table illustrates  the effect on net  income and earnings  per
 share as if the Company had applied the fair value recognition provisions of
 SFAS No.  123,  Accounting  for  Stock-Based  Compensation,  to  stock-based
 employee compensation.

                                                  Three Months Ended
                                                 --------------------
                                                 March 31,   March 31,
                                                    2004       2003
                                                   ------     ------
   Net income, as reported                        $ 5,178    $ 3,498
   Less:  Stock based employee
     compensation determined under the
     fair value requirements of SFAS 123,
     net of income tax benefits                     2,356         88
                                                   ------     ------
   Adjusted net income                            $ 2,822    $ 3,410
                                                   ======     ======
   Earnings per share:
       Basic, as reported                         $  0.34    $  0.26
       Basic, adjusted                               0.18       0.26

       Diluted, as reported                          0.30       0.24
       Diluted, adjusted                             0.17       0.23


      The fair values were determined using a Black-Scholes option-pricing
 model using the following assumptions:

                                                  Three Months Ended
                                                 --------------------
                                                 March 31,   March 31,
                                                    2004       2003
                                                   ------     ------
      Expected dividend yield........                   -          -
      Expected volatility............                52.7%      58.1%
      Risk-free interest rate........                 3.5%       3.5%
      Average expected life..........            5.5 years  7.0 years


      During the period  from  January  1, 2004  through  March 31, 2004, the
 Company  issued 680,117 shares of common stock relating  to the exercise  of
 outstanding stock options and  warrants for an  aggregate exercise  price of
 $7,223,000, including income tax benefit.


 ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

 GENERAL

      First Cash  Financial  Services,  Inc. (the  "Company")  is  a  leading
 provider of specialty consumer finance products.  The Company currently  has
 251 locations in  eleven U.S. states  and Mexico and  is the nation's  third
 largest publicly traded pawnshop operator.  The Company's pawn stores engage
 in both consumer finance  and retail sales activities  and are a  convenient
 source for small  consumer loans, advancing  money against pledged  tangible
 personal property  such as  jewelry, electronic  equipment, tools,  sporting
 goods and musical equipment.  The  pawn stores also retail  previously-owned
 merchandise acquired  through  collateral forfeitures  and  over-the-counter
 purchases from customers.   Many of the Company's  pawn stores offer  short-
 term,  unsecured advances ("short-term advances"), which  are also known  as
 payday loans.

      The Company also operates stand-alone check cashing/short-term  advance
 stores  in  several U.S.  states.  These  stores provide  a broad  range  of
 consumer financial services  products, including  check cashing,  short-term
 advances,  money order sales, money transfers and bill payment services.  In
 addition, the Company is a 50% partner in  Cash & Go, Ltd., a Texas  limited
 partnership, which  currently owns  and operates  40 kiosks  located  inside
 convenience stores, which offer short-term advances and check cashing.


 OPERATIONS AND LOCATIONS

       The following table details store openings and closings for the  three
 months ended March 31, 2004.

                                                   Check Cashing/
                                          Pawn   Short-term Advance   Total
                                         Stores        Stores         Stores
                                         ------        ------         ------
  Beginning count at January 1, 2004..     160            75            235

  New stores opened...................      12             2             14

  Closed stores.......................      (2)            -             (2)
                                         ------        ------         ------
  Ending Count at March 31, 2004......     170            77            247
                                         ======        ======         ======

      The Company's business plan is to continue to expand its operations  by
 opening both new check cashing/short-term advance stores and new pawn stores
 in selected  geographic markets.  In addition,  for the  three months  ended
 March 31,  2004, the  Company's 50%  owned joint  venture, Cash  & Go,  Ltd.
 operated a total of 40 kiosks located inside convenience stores in the state
 of Texas.  No kiosks were opened or closed during the quarter.

      For the  quarter ended  March 31,  2004,  the Company's  revenues  were
 derived 49% from merchandise sales, 48%  from service charges on pawn  loans
 and short-term advances, and 3% from other sources, primarily check  cashing
 fees.

      Although the Company has had significant  increases in revenues due  to
 new store openings in 2003 and 2004, the Company has also incurred increases
 in operating expenses attributable to the additional stores and increases in
 administrative expenses attributable to building  a management team and  the
 support personnel  required  by  the Company's  growth.  Operating  expenses
 consist of all  items directly  related to  the operation  of the  Company's
 stores, including  salaries  and  related payroll  costs,  rent,  utilities,
 equipment depreciation,  advertising,  property taxes,  licenses,  supplies,
 security and bad  debt and collection  expenses for both  check cashing  and
 short-term advances.  Administrative expenses  consist of items relating  to
 the operation  of  the  corporate office,  including  the  compensation  and
 benefit costs of corporate officers,  area supervisors and other  operations
 management, accounting  and  administrative  costs,  information  technology
 costs, liability and casualty insurance,  outside legal and accounting  fees
 and stockholder-related expenses.


 CRITICAL ACCOUNTING POLICIES

      The preparation of financial  statements in conformity with  accounting
 principles generally  accepted  in the  United  States of  America  requires
 management to  make  estimates  and assumptions  that  affect  the  reported
 amounts of assets  and liabilities, and  related revenues  and expenses  and
 disclosure of  gain and  loss contingencies  at the  date of  the  financial
 statements.  Such estimates and assumptions are subject to a number of risks
 and uncertainties, which may cause actual results to differ materially  from
 the Company's estimates.   Both  the significant  accounting policies  which
 management believes are the most critical to aid in fully understanding  and
 evaluating  the  reported  financial  results  and  the  effects  of  recent
 accounting pronouncements have  been reported in  the Company's 2003  Annual
 Report on Form 10-K.


 RESULTS OF OPERATIONS

 Three months ended March 31, 2004  compared to the three months ended  March
 31, 2003

      Total revenues increased 22% to $41,850,000 for the three months  ended
 March 31, 2004 ("the first quarter of 2004") as compared to $34,244,000  for
 the three months ended March  31, 2003 ("the first  quarter of 2003").   The
 change was comprised of an increase  in revenues of $2,568,000 generated  by
 the 61  new pawn  and check  cashing/short-term  advance stores  which  were
 opened since January 1, 2003, an increase of $4,005,000 at the stores  which
 were in operation  during all of  the first quarter  of 2003  and the  first
 quarter of 2004, an increase of  $1,424,000 related to the consolidation  of
 the 40  Cash & Go, Ltd. kiosks, net  of a decrease  in revenues of  $391,000
 from the four  stores closed  since January 1,  2003.   Same store  revenues
 increased 12% primarily due to increased consumer demand for short-term loan
 products and continued maturation of newer stores opened in 2002 and  prior.
 Of  the  $7,606,000  increase in  total  revenues, 44%,  or  $3,318,000, was
 attributable  to  increased  merchandise  sales,  54%,  or  $4,124,000,  was
 attributable to a  net increase in  service charges on  pawn and  short-term
 advances, and 2%  or $164,000 was  attributable to  other income,  comprised
 primarily  of check cashing fees.  A  significant component of the  increase
 in merchandise sales was non-retail bulk sales of scrap jewelry merchandise,
 which increased from $2,388,000 in the  first quarter of 2003 to  $3,439,000
 in the  first quarter  of 2004.  Service  charges from  short-term  advances
 increased from $9,519,000 in the first quarter of 2003 to $12,003,000 in the
 first quarter  of 2004,  while service  charges  from pawns  increased  from
 $6,494,000 in the first quarter of  2003 to $8,134,000 in the first  quarter
 of  2004.  As a percentage  of total revenues,  merchandise sales  decreased
 from 50% to 49% during the  first quarter of 2004  as compared to the  first
 quarter of  2003, service  charges  increased from  47%  to 48%,  and  check
 cashing fees and  other income  as a percentage  of total  revenues were  3%
 during both the first quarter of 2004 and the first quarter of 2003.

      The receivables balance  increased 27%  from $24,119,000  at  March 31,
 2003 to  $30,565,000  at  March 31,  2004.  Of the  $6,446,000 increase,  an
 increase of $2,807,000 was  attributable to the growth  in  loan balances at
 the 197  pawn and  check cashing/short-term  advance  stores which  were  in
 operation  as  of March 31, 2004  and 2003,  an increase  of $2,394,000  was
 attributable to the 50 new pawn and check cashing/short-term advance  stores
 opened since March 31, 2003, and an increase of $1,245,000 was  attributable
 to the  consolidation  of  the  40  Cash & Go,  Ltd. kiosks.  The  aggregate
 receivables balance at March 31, 2004  was comprised of $19,784,000 of  pawn
 loan receivables and $10,781,000 of short-term advance receivables, compared
 to $15,700,000 of pawn loan receivables and $8,419,000 of short-term advance
 receivables at March 31, 2003.

      Gross profit margins as  a percentage of  total merchandise sales  were
 41% during  the first  quarter of  2004  compared to  40% during  the  first
 quarter of 2003.   Retail merchandise  margins, which do  not  include scrap
 jewelry sales, were 45% over the same periods.

      Operating expenses  increased  17%  to  $16,239,000  during  the  first
 quarter of 2004 compared  to $13,911,000 during the  first quarter of  2003,
 primarily as a result  of the consolidation of  Cash & Go, Ltd.'s  operating
 results and the net addition of 57 pawn and check cashing/short-term advance
 stores  since  January 1, 2003, which is a 30% increase in store count.  The
 Company's net bad  debt expense  relating to  short-term advances  decreased
 from $1,438,000  in the first  quarter of 2003  to $1,399,000  in the  first
 quarter  of  2004.  As a  percentage of  short-term advance  service  charge
 revenues, net bad debts decreased from 15% during the first quarter of  2003
 to 12% during the first quarter of 2004 due to strong collections associated
 with  larger tax refunds  during the first quarter  of 2004.  Administrative
 expenses increased  18%  to $4,412,000  during  the first  quarter  of  2004
 compared to  $3,734,000 during  the first  quarter of  2003 primarily  as  a
 result of  the  consolidation  of  Cash  &  Go,  Ltd.'s  operating  results.
 Increased costs  for administrative/supervisory  compensation and  benefits,
 insurance, accounting and legal fees and other expenses necessary to support
 the Company's growth strategy  and increase in  store counts were  partially
 offset  by  a  $570,000  non-recurring  insurance  recovery  related  to  an
 unreimbursed employment-related insurance claim.  Interest expense decreased
 to  $43,000 in  the first  quarter of  2004 compared  to interest expense of
 $182,000 in the first quarter  of 2003 due to the reduction,  and subsequent
 elimination  of interest-bearing  debt  during  the first quarter  of  2004.
 Interest  income  decreased from $183,000  in the first quarter  of  2003 to
 $14,000  in the first quarter of 2004,  due primarily  to the elimination of
 interest income associated with the consolidation of Cash & Go, Ltd.

      For the first quarter of 2004 and 2003, the Company's effective federal
 income tax rate of 37% differed from the statutory tax rate of approximately
 34% primarily as a result of state and foreign income taxes.


 LIQUIDITY AND CAPITAL RESOURCES

      The Company's operations  and store  openings have  been financed  with
 funds generated from operations, bank and other borrowings, and the issuance
 of the Company's securities.

      The Company's Credit Facility provides a $25,000,000 long-term line  of
 credit that matures on April 15,  2006 and bears interest at the  prevailing
 LIBOR rate (which  was approximately 1.1%  at March 31,  2004) plus a  fixed
 interest rate margin of 1.375%. Amounts available under the Credit  Facility
 are limited to 300% of the Company's earnings before income taxes, interest,
 depreciation and amortization for the trailing twelve months.  At March  31,
 2004, the Company had no outstanding amounts due under the facility and  the
 Company had $25,000,000  available for borrowings.  Under the  terms of  the
 Credit Facility,  the  Company is  required  to maintain  certain  financial
 ratios and comply  with certain  technical  covenants.  The  Company was  in
 compliance with the requirements and covenants of the Credit Facility as  of
 March 31, 2004 and May 4,  2004.  The Company is  required to pay an  annual
 commitment  fee  of  1/8  of  1% on  the  average  daily-unused  portion  of
 the  Credit Facility  commitment.  The  Company's Credit  Facility  contains
 provisions that will allow the Company to repurchase stock  and/or pay  cash
 dividends within certain parameters.  Substantially all  of the unencumbered
 assets of the Company have been  pledged as collateral against  indebtedness
 under the Credit Facility.

      As of March 31, 2004, the  Company's primary sources of liquidity  were
 $19,482,000 in  cash  and  cash  equivalents,  $34,130,000  in  receivables,
 $14,467,000 in inventories  and $25,000,000  of available  and unused  funds
 under  the Company's  Credit Facility.  The Company had  working capital  of
 $65,546,000 as of March 31, 2004,  and total liabilities to equity ratio  of
 0.1 to 1.

      The Company utilized positive cash flows from operations in the  three-
 month 2004  period  to fund  investing  and financing  activities  primarily
 related  to  opening  new stores  and  the elimination  of  debt.  Net  cash
 provided by  operating activities  of the  Company during  the three  months
 ended March 31, 2004 was $5,996,000,  consisting primarily of net income  of
 $5,178,000 plus a non-cash  adjustment for depreciation  of $921,000, and  a
 decrease in  service  charge  receivables  and  inventory  of  $353,000  and
 $1,121,000, respectively, net of a decrease in accounts payable and  accrued
 expenses of $4,312,000, and a change in tax balances, net of amounts with no
 cash or  income  effect  of  $2,725,000.  Net  cash  provided  by  investing
 activities during  the three  months ended  March 31,  2004 was  $1,716,000,
 which was primarily comprised  of a decrease  in receivables of  $3,231,000,
 net of cash paid for fixed asset additions of $1,515,000. The opening of  14
 new stores during the first quarter of 2004 contributed significantly to the
 volume of fixed asset additions.  Net cash used by financing activities  was
 $4,077,000 during the  three months ended  March 31,  2004, which  primarily
 consisted of a decrease in the  Company's debt of $6,000,000, a purchase  of
 treasury stock in the  amount of $1,347,000 and  proceeds from exercises  of
 stock options and warrants of $3,270,000.

      The profitability  and liquidity  of the  Company  is affected  by  the
 amount of  pawn  loans outstanding,  which  is  controlled in  part  by  the
 Company's lending decisions.  The Company is able to influence the frequency
 of pawn redemption by increasing or decreasing the amount loaned in relation
 to the  resale value  of  the pawned  property.   Tighter  credit  decisions
 generally result in smaller pawn loans  in relation to the estimated  resale
 value of  the  pledged  property and  can  thereby  decrease  the  Company's
 aggregate  pawn  loan  balance  and,  consequently,  decrease  pawn  service
 charges.  Additionally, small advances in relation to the pledged property's
 estimated resale value  tend to increase  pawn redemptions  and improve  the
 Company's liquidity.  Conversely, providing larger pawn loans in relation to
 the estimated resale value of the pledged property can result in an increase
 in the Company's pawn service charge income.  Also, larger average pawn loan
 balances can result in an increase in pawn forfeitures, which increases  the
 quantity of  goods  on hand  and,  unless the  Company  increases  inventory
 turnover, reduces the  Company's liquidity.   The  Company's renewal  policy
 allows customers to  renew pawns by  repaying all accrued  interest on  such
 pawns, effectively creating a new pawn transaction.

      The amount of short-term advances outstanding and related potential bad
 debt expense also affect the profitability and liquidity of the Company.  An
 allowance for losses is provided on  active short-term advances and  service
 charges receivable,  based upon  expected default  rates, net  of  estimated
 future recoveries of  previously defaulted short-term  advances and  service
 charges receivable.   The  Company considers  short-term advances  to be  in
 default if they are not repaid on the due date, and writes off the principal
 amount and service charges receivable as  of the default date, leaving  only
 active receivables in the  reported balances.  Net  defaults and changes  in
 the short-term advance allowance are charged  to bad debt expense, which  is
 included in operating expenses.

      In addition to these factors, merchandise  sales and the pace of  store
 expansions affect the  Company's liquidity.   Management believes that  cash
 generated from operations  will be sufficient  to accommodate the  Company's
 current  operations  for  Fiscal  2004.  The  Company  has   no  significant
 capital commitments.  The  Company currently has  no written commitments for
 additional borrowings or future  acquisitions; however, the Company  intends
 to continue to grow and may seek additional capital to facilitate expansion.

      While  the  Company  continually  looks  for,  and  is  presented  with
 potential  acquisition  candidates,  the  Company  has  no  definitive plans
 or  commitments  for  further  acquisitions.   The  Company  will   evaluate
 acquisitions,  if  any,  based  upon  opportunities,  acceptable  financing,
 purchase price, strategic  fit and  qualified management  personnel. If  the
 Company encounters an attractive opportunity  to acquire or open  additional
 new stores in the  near future, the Company  may seek additional  financing,
 the terms of which will be negotiated on a case-by-case basis.


 CAUTIONARY STATEMENT REGARDING RISKS AND UNCERTAINTIES THAT MAY AFFECT
 FUTURE RESULTS

 Forward-Looking Statements

      This release may contain forward-looking statements about the business,
 financial condition and  prospects of  First Cash  Financial Services,  Inc.
 Forward-looking statements can be identified  by the use of  forward-looking
 terminology such as "believes,"  "projects," "expects," "may,"  "estimates,"
 "will," "should,"  "plans,"  "intends,"  or "anticipates"  or  the  negative
 thereof, or  other  variations thereon,  or  comparable terminology,  or  by
 discussions  of  strategy.    Forward-looking  statements  in  this  release
 include,  without  limitation,  the  earnings  per  share  discussion,   the
 expectations of revenue growth and increased profitability, the  expectation
 for additional store openings, and the expectation for future operating cash
 flows.  These statements  are made to provide  the public with  management's
 assessment of the Company's  business.  Although  the Company believes  that
 the expectations  reflected in  forward-looking statements  are  reasonable,
 there can be no assurances that such expectations will prove to be accurate.
 Security holders are cautioned that such forward-looking statements  involve
 risks and uncertainties.  The  forward-looking statements contained in  this
 release speak  only  as of  the  date of  this  statement, and  the  Company
 expressly disclaims any obligation or undertaking to release any updates  or
 revisions to  any such  statement to  reflect any  change in  the  Company's
 expectations or any change  in events, conditions  or circumstance on  which
 any such statement is  based.  Certain factors  may cause results to  differ
 materially from those  anticipated by some  of the statements  made in  this
 release.  Such  factors are  difficult to predict  and many  are beyond  the
 control of the  Company, but may  include changes in  regional, national  or
 international economic conditions,  the ability  to open  and integrate  new
 stores, the  ability  to  maintain favorable  banking  relationships  as  it
 relates to short-term lending products, changes in governmental regulations,
 unforeseen litigation, changes in  interest rates, changes  in tax rates  or
 policies, changes  in  gold prices,  changes  in foreign  currency  exchange
 rates, future business decisions, and other uncertainties.

 Regulatory Changes

       Governmental action to  prohibit or restrict  short-term advances  has
 been advocated over the  past few years by  consumer-advocacy groups and  by
 media reports and stories.  The consumer groups and media stories  typically
 focus on the cost to a consumer  for that type of short-term advance,  which
 is higher than the  interest typically charged by  credit-card issuers to  a
 more creditworthy consumer.  The consumer groups and media stories typically
 characterize short-term  advance  activities as  abusive  toward  consumers.
 During the last  few years, legislation  has been introduced  in the  United
 States  Congress  and   in  certain  state   legislatures,  and   regulatory
 authorities have proposed or publicly addressed the possibility of proposing
 regulations, that would prohibit or restrict short-term advances.

      The  U.S.  Office  of  Comptroller  of  the  Currency  has  effectively
 eliminated the  ability  of  nationally  chartered  banks  to  establish  or
 maintain relationships with  loan servicers  in order  to make  out-of-state
 short-term advance loans. The Company does not currently maintain nor intend
 in the  future to  establish  loan-servicing relationships  with  nationally
 chartered banks.  The Federal Deposit Insurance Corporation, ("FDIC"), which
 regulates the ability of state chartered  banks to enter into  relationships
 with loan  servicers, enacted  new examiner  guidelines in  July 2003  under
 which such arrangements are permitted.  Texas is the only state in which the
 Company functions  as loan  servicer through  a  relationship with  a  state
 chartered bank, County Bank of Rehoboth Beach, Delaware, that is subject  to
 the  new  FDIC  examiner  guidelines.    The  ultimate  effect  of  the  new
 guidelines, which are currently being implemented, on the Company's  ability
 to offer  short term  advances in  Texas under  its current  loan  servicing
 arrangement with County Bank is unknown at this time.  If the implementation
 of the FDIC's new guidelines were to ultimately restrict the ability of  all
 or certain state  banks to maintain  relationships with  loan servicers,  it
 could have  a materially  adverse impact  on  the Company's  operations  and
 financial results.

      Legislation and regulatory  developments at a  state level continue  to
 affect consumer-lending activities.  While some states have recently enacted
 legislation that is favorable to short-term advance providers, other  states
 are restricting,  or  attempting  to restrict,  short-term  advance  lending
 activities. The Company intends to continue,  with others in the  short-term
 advance industry,  to oppose  legislative or  regulatory action  that  would
 prohibit or restrict short-term advances.  But if legislative or  regulatory
 action with that  effect were taken  at the state  level in  states such  as
 Texas, in which the Company has a significant number of stores, that  action
 could have a material  adverse effect on  the Company's short-term  advance-
 related activities and revenues.

      There can  be no  assurance that  additional local,  state, or  federal
 legislation will not be enacted or  that existing laws and regulations  will
 not be  amended,  which would  materially,  adversely impact  the  Company's
 operations and financial condition.

 Other

      Certain factors  may  cause results  to  differ materially  from  those
 anticipated by some of the statements made in this report.  Such factors are
 difficult to predict and many are beyond the control of the Company, but may
 include changes  in regional  or national  economic conditions,  changes  in
 competition from various sources including both financial services  entities
 and retail  businesses, the  ability to  integrate  new stores,  changes  in
 governmental regulations, unforeseen litigation, changes in capital markets,
 changes in  interest rates  or tax  rates, the  ability to  maintain a  loan
 servicing relationship  with  an  out-of-state bank  necessary  to  generate
 service charges  from  short-term  advances  in  the  Texas  market,  future
 business decisions,  changes in  gold prices,  changes in  foreign  currency
 exchange rates, other risks indicated in the Company's 2003 Annual Report to
 Stockholders and other uncertainties.


 ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

      Market risks relating to the Company's operations result primarily from
 changes in interest rates, gold prices  and foreign currency exchange  rates
 and are described in detail in the Company's 2003 Annual Report on Form  10-
 K.  The Company  does not engage in  speculative or leveraged  transactions,
 nor does  it  hold or  issue  financial instruments  for  trading  purposes.
 There have been  no material  changes to  the Company's  exposure to  market
 risks since December 31, 2003.


 ITEM 4.   CONTROLS AND PROCEDURES

    (a) Under the supervision  and  with the  participation of the  Company's
        Chief Executive  Officer and Chief  Financial Officer, management  of
        the  Company  has  evaluated the  effectiveness  of  the  design  and
        operation of  the Company's  disclosure controls  and procedures  (as
        defined in Rule 13a-15(e) under the Securities Exchange Act of  1934)
        as  of  March 31,  2004.    Based upon  that  evaluation,  the  Chief
        Executive Officer and  Chief Financial Officer concluded that, as  of
        March  31,  the Company's  disclosure  controls  and  procedures  are
        effective  in  timely  alerting  them  to  the  material  information
        relating  to the  Company required  to be  included in  its  periodic
        filings with the Securities and Exchange Commission.

    (b) During the period covered  by this report, there were no  significant
        changes  in  the Company's  internal  controls  or,  to  management's
        knowledge, in  other factors  that could  significantly affect  these
        controls subsequent to the date of their evaluation.


                         PART II.  OTHER INFORMATION


 ITEM 1.  LEGAL PROCEEDINGS

      There have been no material developments in the litigation and
 arbitration "previously reported" in the Company's 2003 Annual Report
 to Stockholders filed on Form 10-K.


 ITEM 2.  CHANGES IN SECURITIES

      During the period from January 1, 2004 through May 4, 2004, the Company
 issued  709,400  shares  of  common  stock  relating  to  the  exercise   of
 outstanding stock warrants  for an  aggregate exercise  price of  $7,386,000
 (including income tax effect).

      During the period from January 1, 2004 through May 4, 2004, the Company
 issued  333,750  shares  of  common  stock  relating  to  the  exercise   of
 outstanding stock  options for  an aggregate  exercise price  of  $4,297,000
 (including income tax effect) and issued options to purchase 454,500  shares
 of common stock  at an  average exercise price  of $19.33,  expiring in  ten
 years.

      On March  9, 2004,  the  Board of  Directors  of First  Cash  Financial
 Services, Inc.  (the  "Company")  approved  a  three-for-two  split  of  the
 Company's common stock in the form of  a common stock dividend. As a  result
 of the stock split,  shareholders received one  additional common share  for
 every two shares held on the record date of March 22, 2004.

      The transactions  set  forth in  the  above paragraphs  were  completed
 pursuant to  either  Section 4(2)  of  the Securities  Act  or Rule  506  of
 Regulation D of the Securities Act.  With respect to issuances made pursuant
 to Section 4(2) of the Securities Act, the transactions did not involve  any
 public offering and were sold to a limited group of persons.  Each recipient
 either received  adequate  information  about the  Company  or  had  access,
 through employment  or other  relationships, to  such information,  and  the
 Company determined that each recipient had such knowledge and experience  in
 financial and business matters  that they were able  to evaluate the  merits
 and risks of an investment in the  Company.  With respect to issuances  made
 pursuant to Rule  506 of  Regulation D of  the Securities  Act, the  Company
 determined that each purchaser  was an "accredited  investor" as defined  in
 Rule 501(a) under the Securities Act.  All sales of the Company's securities
 were made by  officers of the  Company who received  no commission or  other
 remuneration for  the solicitation  of any  person  in connection  with  the
 respective  sales  of  securities  described  above.    The  recipients   of
 securities  represented  their  intention  to  acquire  the  securities  for
 investment only and not with a  view to or for  sale in connection with  any
 distribution thereof  and  appropriate legends  were  affixed to  the  share
 certificates and other instruments issued in such transactions.


 ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

      Not Applicable


 ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      None


 ITEM 5.  OTHER INFORMATION

      None


 ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

      (1) Exhibits:

          31.1  Chief Executive Officer Certification Pursuant to Section
                13a-14 of the Securities Exchange Act

          31.2  Chief Financial Officer Certification Pursuant to Section
                13a-14 of the Securities Exchange Act

          32.1  Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
                Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

      (2) Reports on Form 8-K:

          January 22, 2004   Item 7.  Financial Statements and Exhibits
                             Item 12. Results of Operations and Financial
                                      Condition

          March 9, 2004      Item 5.  Other Events

          March 12, 2004     Item 4.  Changes to Registrant's Certifying
                                      Accountants
                             Item 7.  Financial Statements and Exhibits

<PAGE>

                                  SIGNATURES

 Pursuant to the  requirements of the  Securities Exchange Act  of 1934,  the
 registrant has duly caused  this report to  be signed on  its behalf by  the
 undersigned thereunto duly authorized.


 Dated:  May 4, 2004           FIRST CASH FINANCIAL SERVICES, INC.
                               -----------------------------------
                               (Registrant)

                               /s/ PHILLIP E. POWELL
                               ---------------------
                               Phillip E. Powell
                               Chief Executive Officer

                               /s/ R. DOUGLAS ORR
                               ------------------
                               R. Douglas Orr
                               Chief Financial Officer

<PAGE>

                              INDEX TO EXHIBITS


 EXHIBIT
 NUMBER                   DESCRIPTION
 ------                   -----------
   31.1    Chief Executive Officer Certification Pursuant to Section 302 of
           the Sarbanes-Oxley Act

   31.2    Chief Financial Officer Certification Pursuant to Section 302 of
           the Sarbanes-Oxley Act

   32.1    Certification Pursuant to 18 U.S.C. Section 1350, as Adopted
           Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002


*******************************************************************************

                                                                 EXHIBIT 31.1


       CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT

         I, Phillip E. Powell, Chief Executive Officer of First Cash
 Financial Services, Inc. certify that:

   1. I have reviewed this quarterly report on Form 10-Q of First Cash
      Financial Services, Inc.;

   2. Based on my knowledge, this report does not contain any untrue
      statement of a material fact or omit to state a material fact necessary
      to make the statements made, in light of the circumstances under which
      such statements were made, not misleading with respect to the period
      covered by this report;

   3. Based on my knowledge, the financial statements, and other financial
      information included in this report, fairly present in all material
      respects the financial condition, results of operations and cash flows
      of the registrant as of, and for, the periods presented in this report;

   4. The registrant's other certifying officer(s) and I are responsible for
      establishing and maintaining disclosure controls and procedures (as
      defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal
      control over financial reporting (as defined in Exchange Act Rules
      13a-15(f) and 15d-15(f)) for the registrant and have:

        a. Designed such disclosure controls and procedures, or caused
           such disclosure controls and procedures to be designed under our
           supervision, to ensure that material information relating to the
           registrant, including its consolidated subsidiaries, is made known
           to us by others within those entities, particularly during the
           period in which this report is being prepared;

        b. Designed such internal control over financial reporting, or caused
           such internal control over financial reporting to be designed
           under our supervision, to provide reasonable assurance regarding
           the reliability of financial reporting and the preparation of
           financial statements for external purposes in accordance with
           generally accepted accounting principles;

        c. Evaluated the effectiveness of the registrant's disclosure
           controls and procedures and presented in this report our
           conclusions about the effectiveness of the disclosure controls
           and procedures, as of the end of the period covered by this
           report based on such evaluation; and

        d. Disclosed in this report any change in the registrant's internal
           control over financial reporting that occurred during the
           registrant's most recent fiscal quarter (the registrant's
           fourth fiscal quarter in the case of an annual report) that has
           materially affected, or is reasonably likely to materially affect,
           the registrant's internal control over financial reporting; and

   5. The registrant's other certifying officer(s) and I have disclosed,
      based on our most recent evaluation of internal control over financial
      reporting, to the registrant's auditors and the audit committee of the
      registrant's board of directors (or persons performing the equivalent
      functions):

        a. All significant deficiencies and material weaknesses in the design
           or operation of internal control over financial reporting which
           are reasonably likely to adversely affect the registrant's ability
           to record, process, summarize and report financial information;
           and

        b. Any fraud, whether or not material, that involves management or
           other employees who have a significant role in the registrant's
           internal control over financial reporting.

 Date:  May 4, 2004


 /s/ PHILLIP E. POWELL
 ---------------------
 Phillip E. Powell
 Chief Executive Officer

*******************************************************************************

                                                                 EXHIBIT 31.2


       CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT

         I, R. Douglas Orr, Chief Financial Officer of First Cash Financial
 Services, Inc. (the "registrant"), certify that:

   1.  I have reviewed this quarterly report on Form 10-Q of First Cash
       Financial Services, Inc.;

   2.  Based on my knowledge, this report does not contain any untrue
       statement of a material fact or omit to state a material fact
       necessary to make the statements made, in light of the circumstances
       under which such statements were made, not misleading with respect to
       the period covered by this report;

   3.  Based on my knowledge, the financial statements, and other financial
       information included in this report, fairly present in all material
       respects the financial condition, results of operations and cash
       flows of the registrant as of, and for, the periods presented in
       this report;

   4.  The registrant's other certifying officer(s) and I are responsible
       for establishing and maintaining disclosure controls and procedures
       (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
       internal control over financial reporting (as defined in Exchange
       Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

        a. Designed such disclosure controls and procedures, or caused
           such disclosure controls and procedures to be designed under our
           supervision, to ensure that material information relating to the
           registrant, including its consolidated subsidiaries, is made known
           to us by others within those entities, particularly during the
           period in which this report is being prepared;

        b. Designed such internal control over financial reporting, or caused
           such internal control over financial reporting to be designed
           under our supervision, to provide reasonable assurance regarding
           the reliability of financial reporting and the preparation of
           financial statements for external purposes in accordance with
           generally accepted accounting principles;

        c. Evaluated the effectiveness of the registrant's disclosure
           controls and procedures and presented in this report our
           conclusions about the effectiveness of the disclosure controls
           and procedures, as of the end of the period covered by this
           report based on such evaluation; and

        d. Disclosed in this report any change in the registrant's internal
           control over financial reporting that occurred during the
           registrant's most recent fiscal quarter (the registrant's
           fourth fiscal quarter in the case of an annual report) that has
           materially affected, or is reasonably likely to materially affect,
           the registrant's internal control over financial reporting; and

   5.  The registrant's other certifying officer(s) and I have disclosed,
       based on our most recent evaluation of internal control over
       financial reporting, to the registrant's auditors and the audit
       committee of the registrant's board of directors (or persons
       performing the equivalent functions):

        a. All significant deficiencies and material weaknesses in the design
           or operation of internal control over financial reporting which
           are reasonably likely to adversely affect the registrant's ability
           to record, process, summarize and report financial information;
           and

        b. Any fraud, whether or not material, that involves management or
           other employees who have a significant role in the registrant's
           internal control over financial reporting.

 Date:  May 4, 2004


 /s/ R. DOUGLAS ORR
 ------------------
 R. Douglas Orr
 Chief Financial Officer

*******************************************************************************

                                                                 EXHIBIT 32.1


              CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
                      AS ADOPTED PURSUANT TO SECTION 906
                      OF THE SARBANES-OXLEY ACT OF 2002

 In connection with the Quarterly Report of First Cash Financial Services,
 Inc. (the "Company") on Form 10-Q for the quarterly period ended March 31,
 2004, as filed with the Securities and Exchange Commission on the date
 hereof (the "Report"), I, Phillip E. Powell, Chief Executive Officer of
 the Company, and R. Douglas Orr, Chief Financial Officer of the Company,
 certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section
 906 of the Sarbanes-Oxley Act of 2002, that to our knowledge:

      (1)  The Report fully complies with the requirements of Section 13(a)
           or 15(d) of the Securities Act of 1934, as amended; and

      (2)  The information contained in the Report fairly presents, in
           all material respects, the financial condition and results
           of operations of the Company.

 Date:  May 4, 2004


 /s/ PHILLIP E. POWELL
 ---------------------
 Phillip E. Powell
 Chief Executive Officer


 /s/ R. DOUGLAS ORR
 ------------------
 R. Douglas Orr
 Chief Financial Officer