Exhibit 10 (x)


W I T N E S S E T H:
WHEREAS, Mt. Pleasant is or soon will be authorized by the Federal
Communications Commission as the Licensee of radio broadcast station KALK-FM and
licensed to Winfield, Texas (hereinafter, the "Mt. Pleasant Station"); and

WHEREAS, Provider is authorized by the Federal Communications Commission as the
licensee of radio broadcast station KYKX-FM, licensed to Longview, Texas
(hereinafter, the "Provider Station"); and

WHEREAS, Mt. Pleasant desires that Provider provide Prograrnming (as hereinafter
defined) responsive to the needs, interests, issues, and desires of the Mt.
Pleasant Station' s community of license and service area, and Mt. Pleasant is
willing to devote substantially all of Mt. Pleasant Station's broadcast time to
such Programming, believing that Prograrnming provided by Provider on the Mt.
Pleasant Station will responsibly address those needs, interests, issues and
desires; and

WHEREAS, Provider desires to provide to Mt. Pleasant Prograrnming to be aired on
the Mt. Pleasant Station, subject to the terms and conditions set forth herein;

NOW, THEREFORE, for and in consideration of the mutual covenants and agreements
hereinafter set forth. and other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, Provider and Mt. Pleasant
hereby agree that

Definitions: The following terms shall, for the purposes of this Agreement, have
the meanings ascribed herein:

Programming. The term "Programming" shall mean the programs provided to the Mt.
Pleasant Station by Provider, as well as advertising for products and services,
other commercial advertising, and other material normally broadcast by FM
stations in the TTnitPH Rtstec

Commencement Date. The term "Commencement Date" shall be the date of approval of
the Asset Purchase AgrepSent by the FCC

Commission. The term "Commission" shall mean the Federal Communications
Commission

Term. The "Term" of this Agreement shall commence on the Commencement Date and
shall terminate on the earlier to occur of (i) the effective date of any
termination of this Agreement as provided herein; or (ii) ten (10) years from
the Commencement Date. 2. Time Brokerage. During the Term hereof, for the
consideration provided in paragraph 3 below, Mt. Pleasant hereby sells to
Provider substantially all of its broadcast time each day, provided that Mt.
Pleasant shall retain, without reduction in the consideration to be paid by
Provider to Mt. Pleasant, sufficient broadcast time to allow Mt. Pleasant to
present reasonable news, public affairs programming and public service
announcements necessary for the Mt. Pleasant Station to be responsive to the
needs, interests, issues and desires of its community of license and service
area. All contracts, advertising, agreements, purchase orders, and other similar
documents and instruments negotiated and executed by Provider in connection with
the foregoing on or after the Commencement Date shall be in the name of
Provider, provided that Provider shall not represent or warrant in any fashion
that Provider is the licensee of the Mt. Pleasant Station. During the Term, the
Programming to be provided by Provider shall be of quality sufficient to aid and
assist Mt. Pleasant in satisfying its obligation for the Mt. Pleasant Station to
be responsive to the needs, interests, issues and desires of its community of
license and service area, except to the extent that such Programming is provided
by Mt. Pleasant. The Programming provided by Provider for the Mt. Pleasant
Station shall include local news programming and public service announcements
relative to the Mt. Pleasant Station's community of license and service area.
Additionally, Provider shall provide to Mt. Pleasant on a quarterly basis, a
list of issues responsive programming aired on the Mt. Pleasant Station as part
of the Programming provided by Provider during the preceding quarter, so that
Mt. Pleasant may properly maintain its public file in accordance with all
Commission Rules and Regulations. 3. Payments. In consideration for the right
set forth in Section 2 hereof, Provider shall pay in cash to Mt. Pleasant the
sum of $7,000.00 per month, payable on the tenth day of each month. In order to
comply with FCC requirements of station ownership, Mt. Pleasant shall a have
maximum of two employees. The cost associated with those two employees will be
billed back monthly to the Provider. 3.1. Option to Purchase. In further
consideration of the rights set forth herein, Mt. Pleasant hereby grants
Provider the option to purchase all of the assets of the Mt. Pleasant Station at
any time during the term of this Agreement for the following prices:

         $550,000                                    Year One

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         $600,000                                    Year Two
         $650,000                                    Year Three
         $700,000                                    Year Four
         $750,000                                    Years Five
         $1,000,000                                  Through Year Ten

     This option shall only be exercised upon the Commission's approval of the
     sale of such assets and the transfer of the Mt. Pleasant Station license.
     The assets of the Mt. Pleasant Station shall be sold free and clear of all
     liens and encumbrances

     4. Right to Reject or Preempt Programs. Notwithstanding the grant to
     Provider by Mt. Pleasant of the right set forth in Section 2 hereof, Mt.
     Pleasant shall retain full authority and power over the operation of the
     Mt. Pleasant Station at all times during the term of this Agreement. Mt.
     Pleasant shall retain control over the policies and operations of the Mt.
     Pleasant Station, including specifically the Programming, and also
     including, without limitation, the right to decide whether to accept or
     reject any of the Programming (including but not limited to advertisements)
     for broadcast by the Mt. Pleasant Station in advance of such broadcasts,
     and the authority to preempt such Programming for other programming deemed
     by Mt. Pleasant, in its sole discretion, to be of greater national,
     regional, or local importance, or necessary to promote the needs,
     interests, issues and desires of the Mt. Pleasant Station's community of
     license and service area.

     5. Facilities. Mt. Pleasant has acquired and installed, and will maintain
     the necessary transmission equipment to deliver a maximum-strength signal
     in accordance with the terms and specifications of its Commission license.
     Mt. Pleasant shall be responsible, at its own cost, for insuring that the
     Mt. Pleasant Station's transmitting facilities shall comply at all times
     with the relevant rules, regulations and policies of the Commission and
     other applicable governmental authorities. Mt. Pleasant shall (i) procure
     and maintain adequate loss and liability insurance coverage for the Mt.
     Pleasant Station's transmitting facilities, which costs shall be reimbursed
     by Provider; (ii) pay all metered costs of electricity involved in the
     operation of the Mt. Pleasant Station, and such costs and all lease and
     rent costs during the term of this Agreement shall be billed to Provider;
     (iii) bear all maintenance costs of the broadcast and other equipment owned
     by Mt. Pleasant, and such costs during the term of this Agreement shall be
     billed to Provider; (iv) pay all expenses and assessments related to the
     broadcasting of the Programming, and such expenses and assessments during
     the term of this Agreement shall be billed to the Provider on a monthly
     basis; and (v) maintain its corporate existence in good standing, pay all
     taxes and assessments owed by Mt Pleasant on account of its ownership of
     its property or its operation of the Mt. Pleasant Station, including the
     Mt. Pleasant Station's transmitting facilities, or on account of this
     Agreement or otherwise. Provider's employees will take Mt. Pleasant
     transmitter readings and "log" same accordingly on behalf of Mt. Pleasant,
     and Provider's broadcast facilities may serve as the remote control point
     for the transmitter of the Mt. Pleasant Station; and, Provider's employees
     will also monitor the Mt. Pleasant Station's EBS system. In the event that
     any Commission authorizations shall be required by either Mt. Pleasant or
     Provider in order to enable Provider to originate and relay programs to the
     Mt. Pleasant Station's transmitting facilities for broadcast by the Mt.
     Pleasant Station, both parties shall cooperate in obtaining such
     authorizations, the expenses to be borne by Mt. Pleasant. Mt. Pleasant
     shall further retain the Mt. Pleasant Station's public file as now
     established.

     6. Force Maieure. Any failure or impairment of facilities or any delay or
     interruption in broadcasting Programming, or failure at any time to furnish
     facilities, in whole or in part, for broadcasting, due to acts of God,
     strikes or threats thereof or force majeure or due to causes beyond the
     control of Mt. Pleasant or Provider, shall not constitute a breach of this
     Agreement and neither party shall be liable to the other for such failure,
     impairment, delay or interruption or for payment for services not provided
     as a result

         Compliance with Laws. Provider hereby represents and warrants to Mt.
         Pleasant that all of the Programming presented by Provider broadcast by
         the Mt. Pleasant Station pursuant to this Agreement will comply with
         all legal requirements, including but not limited to the Commission's
         rules, regulations and policies. At least ninety (90) days before the
         start of any primary or general election campaign, Provider will advise
         Mt. Pleasant of f rate which Provider will charge for time to be sold
         to candidates for public office and/or their supporters to make certain
         that the rate charged is in conformance with the applicable law and
         policy. Provider will provide to Mt. Pleasant access to all billing
         records for air time sales in the ninety (90) day

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         period preceding any primary or general election to insure that the
         rates charged for political time is in conformance with all applicable
         rules and policies. Within twenty-four (24) hours of any request to
         purchase time on its Programming for or on behalf of a candidate for
         public office or to support or urge the defeat of an issue on the
         ballot in an election, Provider will immediately report the fact to Mt.
         Pleasant for approval so that appropriate records can be kept with
         respect to the request for such time and the disposition made thereof.

         In order to enable Mt. Pleasant to fulfill its obligations under
         Section 317 of Communications Act of 1934, as amended, Provider in
         compliance with Section 508 of said Act, will, in advance of any
         scheduled broadcast by Mt. Pleasant Station, disclose to Mt. Pleasant
         any information of which Provider has knowledge, or which has been
         disclosed to it, as to any money, service or other valuable
         consideration which any person has paid or accepted, or has agreed to
         pay or to accept, for the inclusion of any matter as a part of the
         Programming or commercial matter to be supplied to Mt. Pleasant as
         necessary to insure compliance with this provision. Commercial matter
         with obvious sponsorship identifications shall not require disclosure
         in addition to that contained in the commercial copy 8. Compliance with
         Mt. Pleasant's Program Policies. Provider hereby agrees to conform any
         Programming to be presented by Provider for broadcast by the Mt.
         Pleasant Station to those program policies of Mt. Pleasant's that (i)
         are presented by Mt. Pleasant to Provider, in writing, at least ten
         (10) days prior to the date upon which such conformance is requested,
         and (ii) are otherwise not in violation ovny law, rule, regulation.
         ordinance, statute, policy, injunction, decree or other mandate of any
         governmental authority or court

         9. Response to Inquiries. Mt. Pleasant may, but shall not be required
         to, cooperate with Provider in responding to any questions, comment, or
         complaint from any third party (other than a governmental authority or
         agent thereof) with respect to any Programming broadcast by the Mt.
         Pleasant Station that was presented for such broadcast by Provider;
         provided, however, Provider shall immediately forward to Mt. Pleasant
         all written questions, comments or complaints. All responses to
         questions, comments or complaints with respect to Programming are
         subject to the approval of Mt. Pleasant. If requested by Mt. Pleasant,
         Provider shall cooperate fully with respect to all responses to such
         questions, comments or complaints

     10 Profits and Losses; Licenses. Provider shall retain all revenue received
     by it from sale of time broadcast on the Mt. Pleasant Station, and shall be
     responsible for all costs in connection with the production of such
     revenue. The Provider's liability, if any, based on this Agreement shall be
     limited solely to the net income received by the Provider based on this
     Agreement.

         Control of the Mt. Pleasant Station. Nothing herein shall be construed
         to grant to Provider the power or authority to control or direct the
         operations of the Mt. Pleasant Station. Whenever on the premises of the
         Mt. Pleasant Station, Provider's employees and agents shall at all
         times be subject to the direction and control of Mt. Pleasant, its
         designated employee and agents

         Right to Use Programs. The right to use any programs (or portions
         thereof) presented by Provider for broadcast by the Mt. Pleasant
         Station hereunder, and the right to authorize such use in any manner or
         in any_edia whatsoever, shall be and shall remain vested in Provider.
         Mt. Pleasant shall not authorize, cause or permit, without Provider's
         prior written authorization, any program or other material supplied to
         Mt. Pleasant under this Agreement to be recorded, duplicated,
         rebroadcast, or otherwise transmitted or used for any purpose other
         than broadcasting by the Mt. Pleasant Station at the times specified by
         Provider and in the community and service area to which the Mt.
         Pleasant Station are licensed, as provided herein. Mt. Pleasant shall
         broadcast all Programming (including all comrnercial advertising
         material) without modification, addition or deletion, provided that
         such Programming is not rejected or replaced pursuant to this
         Agreement, at the hours and on the days specified in Provider's program
         schedule

         Disclosure of Information. The parties recognize and acknowledge that
         during the term of this Agreement. Mt. Pleasant may from time to time
         become privy to information belonging to Provider involving rates,
         program information, client list(s), and other information which is
         proprietary, valuable, special and unique to the business of Provider
         (whether or not specifically related to the Mt. Pleasant Station), and
         that the appropriation of such information by Mt. Pleasant would work
         substantial and irreparable harm to Provider and its business. Mt.
         Pleasant, therefore, shall not communicate or disclose at any time
         during or after the

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         term of this Agreement any information relating to client lists or
         other proprietary information, or any part thereof, to any person,
         firm, corporation, association, or other entity for any reason or
         purpose whatsoever. In addition, Mt. Pleasant shall exercise its best
         efforts to prevent the use of copyrighted material and trade secrets by
         any person or entity which prior thereto has not been authorized by
         Provider to use such information. Notwithstanding the foregoing, the
         restrictions of this paragraph shall not apply to court ordered
         subpoenas or requests from governmental agencies or courtsAfgr
         information

         Indemnification. Provider further represents and warrants that the
         perfomming rights to all music contained in such Programming are
         licensed by BMI, ASCAP, or SESAC, are in the public domain or are
         controlled by Provider. Provider agrees to indemnify and hold Mt.
         Pleasant, its shareholders, officers, agents, employees, successors and
         assigns free and harmless from any and all claims, damages,
         liabilities, costs or expenses, including attorneys' fees, incurred by
         Mt. Pleasant or such persons by reason of the breach by Provider of
         this representation and warranty, or any other representation,
         warranty, covenant or agreement made by Provider in this Agreement, and
         for all claims, damages, liabilities, costs or expenses, including
         attomeys' fees arising from the broadcast of any Prograrnming or other
         matter provided to Mt. Pleasant by Provider pursuant to this Agreement.
         Provider shall defend at its own expense any action or proceeding
         arising out of an alleged breach of the foregoing warranty. Mt.
         Pleasant shall defend at its own expense any action or proceeding
         arising out of any programming or other matter broadcast by the Mt.
         Pleasant Station other than Programming or other matter provided to Mt.
         Pleasant by Provider pursuant to this Agreement. Mt. Pleasant agrees to
         indemnify and hold Provider, his officers, agents, employees,
         successors and assigns, free and harmless from any and all claims,
         damages, liabilities, costs or expenses, including attorneys' fees
         incurred by Provider or such person by reason of any action or
         proceeding arising out of any programming or other matter broadcast by
         the Mt. Pleasant Station other than programming or other matter
         provided to Mt. Pleasant by Provider pursuant to this Agreement.
         Notwithstanding anything contained herein to the contrary, the
         Provider's liability with respect to this Agreement shall be limited
         solely to the net income derived from this Agreement

     Non-Default Termination. This Agreement may be terminated by the parties,
     as provided by this Section and its subpartZf no default has occurred and
     without fault or further obligation to the other party in the following
     circumstances:P. (a) License Termination. By Provider if the main license
     for the Mt. Pleasant Station is terminated. for whatever reason, by the
     Commission or other federal agency, and the order of termination has become
     a Final Order.P. (b) Modification of Facilities. By Provider, if any action
     by the Commission results in changes to the Mt. Pleasant Station's
     facilities, including but not limited to, power, frequency, or hours of
     operation, such changes occurring at any time during the period of this
     Agreement so that the population residing within the predicted one MV/M
     primary service contour of the Mt. Pleasant Station is reduced by five (5%)
     percent or more. Changes in transmitter site, however, which do not result
     in substantial changes in coverage area, will not create any entitlement to
     modify or terminate this Agreement by Provider (c) Implications of Law. By
     either party in the event that this Agreement or the involvement of either
     party is deemed, preliminarily or otherwise, to be in material violation of
     the Communications Act of 1934, as amended, or any rule, policy or order of
     the Commission; provided, however, that upon being advised of any such
     potential violation, free and harmless from any and all claims, damages,
     liabilities, costs or expenses, including attorneys'fees incurred by
     Provider or such person by reason of any action or proceeding arising out
     of any programming or other matter broadcast by the Mt. Pleasant Station
     other than programming or other matter provided to Mt. Pleasant by Provider
     pursuant to this Agreement. Notwithstanding anything contained herein to
     the contrary, the Provider's liability with respect to this Agreement shall
     be limited solely to the net income derived from this AgreementNon-Default
     Termination. This Agreement may be terminated by the parties, as provided
     by this Section and its subpartZf no default has occurred and without fault
     or further obligation to the other party in the following circumstances(a)
     License Termination. By Provider if the main license for the Mt. Pleasant
     Station is terminated. for whatever reason, by the Commission or other
     federal agency, and the order of termination has become a Final Order(b)
     Modification of Facilities. By Provider, if any action by the Commission
     (b) Modification of Facilities. By Provider, if any action by the
     Commission Modification of Facilities. By Provider, if any action by the
     Commission Station is reduced by five (5%) percent or more. Changes in
     transmitter site, however, which do not result in substantial changes in
     coverage

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     area, will not create any entitlement to modify or terminate this
     Agreement by Provider(c) Implications of Law. By either party in the event
     that this Agreement or the involvement of either party is deemed,
     preliminarily or otherwise, to be in material violation of the
     Communications Act of 1934, as amended, or any rule, policy or order of the
     Commission; provided, however, that upon being advised of any such
     potential violation, (a) Non-Pavment. Provider's failure to timely pay the
     consideration provided for in Section 3 hereof. For the purposes of this
     Agreement, Provider shall be timely in its payments only so long as they
     are made within thirty (30) business days from the date due; b) Default in
     Covenants. The default by either party in the observance or performance of
     any covenant, condition, or agreement contained herein; o(c) Breach of
     Representation. Should any material representation or warranty herein made
     (i) by either party, or (ii) in any certificate or document furnished by
     one party to the other pursuant to the provisions heresf, prove to have
     been false or misleading in any material respect as of the time made or
     furnished. Notwithstanding the foregoing, upon the occurrence of any Event
     of Default as described above, the party in default shall have, at its
     option, thirty (30) days from the date such default shall occur. to cure
     said default, whereupon this Agreement shall continue in full force and
     effect, with no right of termination or other recourse or remedy being then
     available to the non-defaulting party as a result of such Event of Default
     having occurred 17. Liabilities Upon Termination of this Asyreement.
     Following termination of this Agreement for any reason, Provider shall not
     be responsible for all liabilities, debts and obligations related to the
     purchase of air time on any contracts or agreements written by the Provider
     or Mt. Pleasant personnel including, without limitations, accounts payable,
     barter agreements, trade-out agreements, for any debts or obligations of
     Mt. Pleasant, including any federal and local tax liabilities 18. Services
     Unique. The parties hereto agree that the facilities and services to be
     provided under this Agreement are unique and cannot be readily purchased or
     acquired in the open market, and for that reason, either party would be
     irreparably damaged in the event of a material breach of this Agreement

         Due Authority: No Conflict. Mt. Pleasant hereby warrants and represents
              to Provider, and Provider hereby represents and warrants to Mt.
              Pleasant, that each is legally qualified under the laws of the
              State of its respective incorporation, formation or
              qualifications, and that each is duly authorized by all necessary
              corporate and/or legal action, to execute, deliver and perform its
              respective obligations under this Agreement, and that such
              execution, delivery and performance does not and will not viogte,
              conflict with, constitute a default under, or upon the giving of
              notice or the lapse of time, or both, constitute grounds for
              terrnination of, or acceleration of obligations under, any
              charter, certificate, by-law, agreement, contract, instrument,
              indenture, franchise, lease. Iicense, permit, rule, regulation,
              statute, ordinance, judgment, order, or decree to which such
              warrantor is subject or by which it is bound. 20. Further
              Assurances. Mt. Pleasant and Provider each shall execute and
              deliver additional documents and take such other actions that the
              other party may reasonably request for purposes of carrying out
              the transactions contemplated by this Agreement 21. No Partnership
              or Joint Venture. This Agreement is not intended to be and shall
              not be construed as a Partnership or Joint Venture Agreement
              between the parties. Except as otherwise specifically provided in
              this Agreement, no party to this Agreement shall be authorized to
              act as agent of or otherwise represent any other party to this
              Agreement22. Successors and Assigns This Agreement shall be
              binding upon, and shall inure to the benefit of, the parties
              hereto and their respective successors and assigns 23.
              Modification and Waiver. No modification or waiver of any
              provision of thisAgreement shall be effective unless in writing
              and signed by the party against whom such modification or waiver
              is asserted, and no failure to exercise any right, power or
              privilege hereunder shall operate to restrict the exercise of the
              same right, power or privilege upon any other occasion nor to
              restrict the exercise of any other right, power, or privilege upon
              the same or any other occasion. Notwithstanding the foregoing, Mt.
              Pleasant and Provider shall use their best efforts to modify this
              Agreement from time to time, to comply with applicable rules and
              regulations of the Commission respecting agreements of this
              nature24. Attornev's Fees. In any act or proceeding brought to
              enforce any rights or obligations hereunder, the prevailing party
              sh_f be entitled to receive reimbursement for its reasonable
              attorney's fees and related costs25. Governin(cent) Law. This
              Agreement shall be governed by, construed, and interpreted in
              accordance with, and enforceable under the laws of the State of
              Texas26. Headings. The headings of the sections appearing in this
              Agreement are inserted only for convenience of reference, and
              shall not operate to alter the meaning of any provision

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              appearing herein 27. Notices. Notices that are required or
              permitted to be given pursuant to this Agreement shall be in
              writing and shall be delivered by hand, or shall be mailed by
              certified United States mail or a national express service,
              postage prepaid, to the parties at the addresses shown below or at
              such other addresses as the parties may provide to each other in
              accordance with the provisions of this Section:

To Provider:                                     RADIOSUNGROUP OF TEXAS, INC.
                                                 Attention: Mr. Ed Cearley
                                                 1618 Judson Road
                                                 Longview, Texas 75601

To Mt. Pleasant                                  MT. PLEASANT RADIO, INC.
                                                 2201 Cantu Court Suite 102A
                                                 Sarasota, Florida 34232-6254

(a) Alternate  Addresses.  Notice, as provided by this Section, may be given to
any other person or party, as any party hereto may in the future designate in
writing, upon due notice to the other party(ies).

(b) Date of Notice, Action. The postal receipt for deposit with the United
States Mail or courier service specified herein shall establish the date of such
notification or communication. If any notification, communication or action is
required or permitted to given or taken within a certain period of time and the
last date for doing so falls on a Saturday, Sunday, a federal legal holiday, or
legal holiday by law in the State of Texas, the last day for such notification,
communication or action shall be extended to the first date thereafter which is
not a Saturday, Sunday, or such legal holiday.

28. Entire Agreement. This Agreement sets forth the entire understanding between
Mt. Pleasant and Provider with respect to the subject matter hereof, and there
are not other agreements, representations, warranties, or understandings, oral
or written, with respect to the subject matter hereof.

IN WITNESS WHEREOF, the parties hereto have caused their duly authorized
representative to execute this Agreement as of the date and year first above
written.

                                                  MT. Pleasant Radio, Inc.

                                                 By: /s/ John W. Biddinger
                                                                 President

                                              RADIOSUNGROUP OF TEXAS, Inc.

                                             By: /s/ Edgar C. Cearley, III
                                           Vice President, General Manager


Personally appeared before me, the undersigned, a Notary Public within and for
said State and County, duly commissioned and qualified, , with whom I am
personally acquainted, or proved to me zrrXhe basis of satisfactory evidence,
and who, upon oath, acknowledged himself to be the (_ of MT. PLEASANT RADIO,
INC., a corporation, the within named bargainor, and that he as such, being
authorized to do so, executed the foregoing instrument, for the purposes therein
contained by signing the name of the corDoration bv himself as such officer.P.
Witness my hand seal at office this, 1997.

My Commission Expires: Personally appeared before me, the undersigned, a Notary
Public within and for said State and County, duly commissioned and qualified, ,
with whom I am personally acquainted, or proved to me on the basis of
satisfactory evidence, and who, upon oath, acknowledged himself to be the \)ice

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()_eS i derzt of RADIOSUNGROUP OF TEXAS, INC., a corporation, the within named
bargainor, and that he as such, being authorized to do so, executed the
foregoing instrument, for the purposes therein contained by signing the name of
the corporation by himself as such officer. witness my hand seal at office this
1997.P.  _a__P.