---

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UNITED STATES

SECURITIES AND EXCHANGE
COMMISSION

Washington, D.C. 20549



---

Form 10-K/A

(Amendment No. 1)



(Mark One)



x ANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE
ACT OF 1934



For the fiscal year
ended: December 31, 2014



oTRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE
ACT OF 1934



For the transition period
from ______________to________________



Commission file number
0-5703



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|Siebert Financial Corp.                               
|------------------------------------------------------
|(Exact name of registrant as specified in its charter)



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|New York
        (State or other jurisdiction of
        incorporation or organization) | 11-1796714
        (I.R.S. Employer
        Identification No.)
|--------------------------------------------------------------------------------------- | ---------------------------------------------------------------
|                                                                                        |                                                                
|885 Third Avenue, New York, New York
        (Address of principal executive offices)   | 10022
        (Zip Code)                                       



(212) 644-2400



|
|

Securities registered
pursuant to Section 12(b) of the Exchange Act:

|                                       |                                          
|-------------------------------------- | -----------------------------------------
|Title of each class                    | Name of each exchange on which registered
|COMMON STOCK, PAR VALUE $.01 PER SHARE | THE NASDAQ CAPITAL MARKET                



Securities registered
under Section 12(g) of the Exchange Act:



NONE

(Title of class)



Indicate
by check mark if the registrant is a well- known seasoned issuer, as defined in Rule 405 of the Securities Act. YESoNOT



Indicate
by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YESoNOT



Indicate
by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. YESTNOo



Indicate
by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such
shorter period that the registrant was required to submit and post such files). YESTNOo



Indicate
by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K.T



Indicate by check mark whether
the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See
the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company”
in Rule 12b-2 of the Exchange Act. (Check one):



|Large accelerated filer | o | Accelerated filer | o | Non-accelerated filer | o | Smaller reporting company | x
|----------------------- | - | ----------------- | - | --------------------- | - | ------------------------- | -



Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YESoNOT



The aggregate market value
of the Common Stock held by non-affiliates of the registrant (based upon the last sale price of the Common Stock reported on the
NASDAQ Capital Market as of the last business day of the registrant’s most recently completed second fiscal quarter (June
30, 2014), was $5,517,182.



The number of shares of
the registrant’s outstanding Common Stock, as of March 13, 2015, was 22,085,126 shares.





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1







EXPLANATORY NOTE



This Amendment No. 1 on
Form 10-K (this “Amendment”) amends the Annual Report on Form 10-K of Siebert Financial Corp. (the “Company,”
“our,” “we,” or “us”) for the fiscal year ended December 31, 2014, originally filed with the
United States Securities and Exchange Commission (the “SEC”) on March 31, 2015 (the “Original Filing”).
This information was previously omitted from the Original Filing in reliance on General Instruction G(3) to Form 10-K, which permits
the information in the above referenced items to be incorporated in the Form 10-K by reference from our definitive proxy statement
if such statement is filed no later than 120 days after our fiscal year-end. We are filing this Amendment for the purpose of including
the information required by Part III because we were unable to file a definitive proxy statement including this information within
120 days of the end of our fiscal year ended December 31, 2014. The reference on the cover of the Original Filing to the incorporation
by reference to portions of our definitive proxy statement into Part III of the Original Filing is hereby deleted.



In accordance with Rule
12b-15 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), Part III, Items 10 through 14 of
the Original Filing are hereby amended and restated in their entirety, and Part IV, Item 15 of the Original Filing is hereby amended
and restated in its entirety. We have also included as exhibits the certifications required under Section 302 of The Sarbanes-Oxley
Act of 2002. Because no financial statements are contained within this Amendment, we are not including certifications pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002. This Amendment does not amend or otherwise update any other information in the
Original Filing to reflect any events which occurred at a date subsequent to the Original Filing. The Original Filing continues
to speak as of the date of the Original Filing. Accordingly, this Amendment should be read in conjunction with the Original Filing
and with our filings with the SEC subsequent to the Original Filing.



SPECIAL NOTE REGARDING
FORWARD-LOOKING STATEMENTS



Statements in this Annual
Report on Form 10-K, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company
acting on the Company’s behalf, that are not statements of historical or current fact constitute “forward looking statements”
within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward looking statements involve risks and uncertainties
and known and unknown factors that could cause the actual results of the Company to be materially different from historical results
or from any future results expressed or implied by such forward looking statements, including without limitation: changes in general
economic and market conditions; changes and prospects for changes in interest rates; fluctuations in volume and prices of securities;
demand for brokerage and investment banking services; competition within and without the discount brokerage business, including
the offer of broader services; competition from electronic discount brokerage firms offering greater discounts on commissions than
the Company; the prevalence of a flat fee environment; decline in participation in corporate or municipal finance underwritings;
limited trading opportunities; the method of placing trades by the Company’s customers; computer and telephone system failures;
the level of spending by the Company on advertising and promotion; trading errors and the possibility of losses from customer non-payment
of amounts due; other increases in expenses and changes in net capital or other regulatory requirements. We undertake no obligation
to publicly release the results of any revisions to these forward-looking statements which may be made to reflect events or circumstances
after the date when such statements were made or to reflect the occurrence of unanticipated events. An investment in us involves
various risks, including those mentioned above and those which are detailed from time to time in our Securities and Exchange Commission
filings.



- 2 -







TABLE OF CONTENTS

|                  |                                                                                                |    |      | 
|----------------- | ---------------------------------------------------------------------------------------------- | -- | ---- | 
|                  |                                                                                                |    | Page
|                  |                                                                                                |    |      | 
|PART III          |                                                                                                |    |      | 
|                  |                                                                                                |    |      | 
|Item 10.          | Directors, Executive Officers and Corporate Governance                                         |    | 4    | 
|Item 11.          | Executive Compensation                                                                         |    | 8    | 
|Item 12.          | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters |    | 10   | 
|Item 13.          | Certain Relationships and Related Transactions, and Director Independence                      |    | 10   | 
|Item 14.          | Principal Accounting Fees and Services                                                         |    | 11   | 
|                  |                                                                                                |    |      | 
|PART IV           |                                                                                                |    |      | 
|                  |                                                                                                |    |      | 
|Item 15.          | Exhibits, Financial Statement Schedules                                                        |    | 11   | 
|                  |                                                                                                |    |      | 
|SIGNATURES        |                                                                                                | 13 |     
|                  |                                                                                                |    |      | 
|INDEX TO EXHIBITS |                                                                                                | 14 |     
|                  |                                                                                                |    |      | 
|                  | Ex-31 (Certifications Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002)               |    |      | 



- 3 -







PART III



|Item 10. | DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
|-------- | ------------------------------------------------------



Identification of Directors



The names of our directors
and their ages, positions, and biographies are set forth below.



|Patricia L. Francy
        Age 69   | Patricia Francy retired as Special Advisor for Alumni Relations and Treasurer
        &         Controller, Columbia University, December 31, 2005. Ms. Francy is a director of Old Westbury Funds, Inc., the
        Matheson Foundation,         the Guttman Foundation and the Muriel F. Siebert Foundation.         Ms. Francy became a director on         March 11, 1997. Ms. Francy is one of two executors of the Estate of
        Muriel F.         Siebert, our former Chairwoman, President and Chief         Executive Officer, although she does not
        possess the power in         that capacity to control the voting of the shares of our common stock         held by the
        Estate.
        
        Specific experience, qualifications, attributes or skills:
        
        Ms. Francy served as Treasurer and Controller of Columbia University from 1989 until
        2003. She had been affiliated with Columbia University since 1968, and has served as a Director of Finance and Director of Budget
        Operations. Ms. Francy was Governor of the Columbia University Club of New York, and a former director for the Children’s
        Tumor Foundation and the Metropolitan New York Library Council. She serves on the Outward Bound Advisory Board. Ms. Francy participates
        as director emeritus of Junior Achievement Worldwide, and is a member of the Economic Club of New York and the International Women’s
        Forum. Ms. Francy provides expertise on financial matters                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|----------------------------------- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Nancy Peterson Hearn
        Age 81 | Nancy Peterson Hearn is Chairwoman of Peterson Tool Company, Inc. and was its President/CEO
        from 1979 until 2012. Ms. Hearn became a director on June 4, 2001.
        
        Specific experience, qualifications, attributes or skills:
        
        A nationally recognized business entrepreneur, Nancy Peterson Hearn is chairman
        of Peterson Tool Company, Inc. Under her leadership, the company has made exponential gains in sales, production and reputation,
        and is ranked among the world’s premier designers and manufacturers of custom insert tooling. Peterson Tool successfully
        received ISO 9001 certification, and has earned numerous quality and certification awards including General Motors’ Targets
        for Excellence Award and Caterpillar’s coveted Certified Supplier of Quality Materials awards.
        
        She was the first American to earn the prestigious Veuve Clicquot Business Woman
        of the Year Award (1990). Ms. Hearn has a distinguished leadership record that includes roles on some of the most prestigious boards
        in the nation. She has served as Vice Chair of the Foundation, Southeast Region Chair and Membership Chair for Committee of 200
        (“C200”), an international organization of businesswomen, which has established the Nancy Sanders Peterson Scholars
        Award in her honor. She chaired the C200 Auction from 2000 to 2008, and her efforts helped raise several millions of dollars for
        the C200 Foundation. She has also served on the boards of The Society of International Business Fellows, the Aquinas College Board
        of Governors, the Mississippi University for Women’s National Board of Distinguished Women, Nashville Symphony, Cheekwood
        Museum and Botanical Gardens and Nashville Ballet.
        
        Most recently, she received the Golden Micrometer Award from Precision Machine Producers
        Association for 40 Years of service in the metal working industry.



- 4 -







|                                    | Ms. Hearn has a longstanding record of community activism that includes roles in
        Leadership Nashville, the Tennessee Workforce Development Board, the Tennessee Council on Vocational Education, and has been recognized
        by The National Federation of Parents for Drug Free Youth. As a spokesperson for private industry, she champions the advancement
        of sound economic policies and professional healthcare standards.
        
        Ms. Hearn is the mother of six adult children, two of whom are actively involved
        in Peterson Tool Company, Inc.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|----------------------------------- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|                                    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|Jane H. Macon
        Age 68        | Jane Macon is a Partner with the law firm of Bracewell & Giuliani, LLP. Prior
        to joining the Bracewell firm in October 2013, she was a Partner in the law firm of Fulbright & Jaworski L.L.P., San Antonio,
        Texas for nearly 30 years. Norton Rose Fulbright US LLP (formerly Fulbright & Jaworski L.L.P.) and Bracewell & Giuliani,
        LLP continue to provide legal services to the Company. Ms. Macon became a director on November 8, 1996 and was named Chairwoman
        in August 2013. Ms. Macon is one of two executors of the Estate of Muriel F. Siebert, our former Chairwoman, President and Chief
        Executive Officer and, in that capacity, she possesses the power to control the voting and disposition of the shares of our common
        stock held by the Estate.
        
        Specific experience, qualifications, attributes or skills:
        
        Ms. Macon centers her legal practice on public finance and administrative law, public
        and private partnerships, real estate, zoning, platting, condemnation and municipal bonds. Prior to joining Fulbright & Jaworski
        L.L.P. in 1983, Ms. Macon served as the first female city attorney of the City of San Antonio where she served in that position
        from 1977 to 1983. Active in professional organizations, Ms. Macon is a past president of the International Women’s Forum,
        the Women Lawyers of Texas and the San Antonio Young Lawyers Association. She presently serves as the program chair of the San
        Antonio Bar Association. She has served as a member of the Boards of Directors for the following national boards: NOW Legal Defense
        Fund, Child Care Action Campaign, Center for Democracy, National Women’s Political Caucus, National Nurses League and National
        Civic League (formerly National Municipal League). Ms. Macon is also a member of the San Antonio and American Bar Associations
        and the State Bar of Texas. She has received both awards as Outstanding Young Lawyer of Texas and the Outstanding Young Lawyer
        of San Antonio and is listed in Who’s Who in America. Ms. Macon was recently awarded the Prevent Blindness Texas Person of
        Vision Award signed by Gov. Rick Perry and the Hope Award by the WOW (Women’s Opportunity Week by the Greater San Antonio
        Chamber of Commerce). Ms. Macon provides expertise on legal matters.
|Robert P. Mazzarella
        Age 68 | Robert Mazzarella formerly served as a director and as a member of the audit and compensation
        committees of Placemark Investments, Inc., a registered investment adviser in Wellesley, Massachusetts, and Investors Capital Holdings
        Ltd., in Lynfield Massachusetts. Mr. Mazzarella also acts as a consultant to a number of major financial services firms and venture
        capital firms. Mr. Mazzarella became a director on March 1, 2004.
        
        Specific experience, qualifications, attributes or skills:
        
        Mr. Mazzarella retired from Fidelity Investments Brokerage Services LLC in January
        2002, at which time he served as its president. The Board of Directors has determined that Mr. Mazzarella qualifies as an “audit
        committee financial expert” under the applicable rules of the Securities and Exchange Commission. Mr. Mazzarella provides
        expertise on financial and brokerage matters.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                



- 5 -







Corporate Governance



Board Meetings



The
Board of Directors held12 regular meetings during 2014. Each
incumbent director attended at least 75% of his or her Board of Directors meetings and all of his or her committee meetings.



Controlled Company



We are a “Controlled
Company” as defined in Rule 5615(c)(1) of The Nasdaq Stock Market because the Estate of Muriel F. Siebert, our former Chairwoman,
President and Chief Executive Officer, holds more than 50% of our voting power for the election of directors. As a “Controlled
Company” we are not required to have a majority of our Board of Directors comprised of independent directors, a compensation
committee comprised solely of independent directors or a nominating committee comprised solely of independent directors.



Audit Committee of
the Board of Directors



The Audit Committee of
our Board of Directors currently consists of Ms. Francy, Chairwoman, Ms. Hearn and Mr. Mazzarella. The Board of Directors has determined
that Ms. Francy, Ms. Hearn and Mr. Mazzarella is each an “independent director” within the meaning of Rule 5605(a)(2)
of The Nasdaq Stock Market and within the meaning of the applicable rules and regulations of the Securities and Exchange Commission.
The Audit Committee held six meetings during 2014.



The Board of Directors
has determined that Mr. Mazzarella qualifies as an “audit committee financial expert” under the applicable rules of
the Securities and Exchange Commission.



The Audit Committee was
established to (i) assist the Board of Directors in its oversight responsibilities regarding the integrity of our financial statements,
our compliance with legal and regulatory requirements and our auditor’s qualifications and independence, (ii) prepare the
report of the Audit Committee contained herein, (iii) retain, consider the continued retention and terminate our independent auditors,
(iv) approve audit and non-audit services performed by our independent auditors and (v) perform any other functions from time
to time delegated by the Board of Directors. The Board of Directors has adopted a written charter for the Audit Committee, which
is available on the website of Muriel Siebert & Co., Inc. at https://www.siebertnet.com/html/StartAboutAuditCommittee.aspx.



Compensation Committee
of the Board of Directors



The
Compensation Committee of our Board of Directors currently consists of Ms. Macon, Chairwoman, Ms. Francy and Mr. Mazzarella. The
Compensation Committee reviews and determines all forms of compensation provided to our executive officers and directors. The Compensation
Committee also administers our stock option and other employee benefit plans. The Compensation Committee does not function pursuant
to a formal written charter and as a “Controlled Company” we are not required to comply with The Nasdaq Stock Market’s
independence requirements. The Compensation Committee heldno meetings during 2014.



The Compensation Committee
evaluates the performance of the Chief Executive Officer in terms of our operating results and financial performance and determines
her compensation in connection therewith. For the 2014 fiscal year, the cash compensation paid to our Acting Chief Executive was
$250,000.



In accordance with general
practice in the securities industry, our executive compensation includes base salaries, an annual discretionary cash bonus, and
stock options and other equity incentives that are intended to align the financial interests of our executives with the returns
to our shareholders. The Compensation Committee determines compensation of our executive officers (other than the Chief Executive
Officer) after carefully reviewing self-evaluations completed by the executive officers, each executive officer’s business
responsibilities, current compensation, the recommendation of our Chief Executive Officer and our financial performance. We did not award any stock options or other equity incentives to our executive officers in
2014.



As part of its oversight
of the Company’s executive compensation, the Compensation Committee considers the impact of the Company’s executive
compensation, and the incentives created by the compensation awards that it administers, on the Company’s risk profile. In
addition, the Company reviews all of its compensation policies and procedures, including the incentives that they create and factors
that may reduce the likelihood of excessive risk taking, to determine whether they present a significant risk to the Company. The
review found that there were no excessive risks encouraged by the Company’s rewards programs and the rewards programs do
not produce payments that have a material impact on the financial performance of the Company.



- 6 -









Nominating Committee
of the Board of Directors



The Nominating Committee
of the Board of Directors currently consists of Ms. Hearn, Chairwoman, Ms. Francy and Ms. Macon. The Nominating Committee does
not function pursuant to a formal written charter and as a “Controlled Company” we are not required to comply with
The Nasdaq Stock Market’s independence requirements. The Nominating Committee did not meet in 2014.



The purpose of the Nominating
Committee is to identify individuals qualified to become members of our Board of Directors and to recommend to the Board of Directors
or the shareholders that such individuals be selected for directorship. In identifying and evaluating nominees for director, the
Nominating Committee considers each candidate’s experience, integrity, background and skills as well as other qualities that
the candidate may possess and factors that the candidate may be able to bring to the Board of Directors. We do not have a formal
policy with regard to the consideration of diversity in identifying director nominees. However, the Board of Directors believes
that it is essential that its members represent diverse viewpoints, with a broad array of experiences, professions, skills, geographic
representation and backgrounds that, when considered as a group, provide a sufficient mix of perspectives to allow the Board of
Directors to best fulfill its responsibilities to the long-term interests of our shareholders.



The Nominating Committee
will consider shareholder nominees for election to our Board of Directors. In evaluating such nominees, the Nominating Committee
will use the same selection criteria the Nominating Committee uses to evaluate other potential nominees.



Indemnification of
Officers and Directors



We indemnify our
executive officers and directors to the extent permitted by applicable law against liabilities incurred as a result of their
service to us and against liabilities incurred as a result of their service as directors of other corporations when serving
at our request. We have a director’s and officer’s liability insurance policy, underwritten by Illinois National
Insurance Company, a member of the American International Group, Inc., in the annual aggregate amount of $10 million and a
director’s and officer’s liability insurance policy, underwritten by XL Specialty Insurance Company, in
the annual aggregate amount of $5 million. As to reimbursements by the insurer of our indemnification expenses, the policy
has a $250,000 deductible; there is no deductible for covered liabilities of individual directors and officers.



Annual Shareholders
Meeting Attendance Policy



It is the policy of our
Board of Directors that all of our directors are strongly encouraged to attend each annual shareholders meeting. All of our directors
attended the 2014 annual meeting of shareholders.



Code of Ethics



We have adopted a Code
of Ethics for Senior Financial Officers applicable to our chief executive officer, chief financial officer, treasurer, controller,
principal accounting officer, and any of our other employees performing similar functions. A copy of the Code of Ethics for Senior
Financial Officers is available on our website at https://www.siebertnet.com/get-started/about/siebert-financial-corp/governance



Board Leadership
Structure and Board of Directors



Jane Macon is the Chairwoman
of our Board of directors. The Board of Directors does not have a lead independent director. The Company believes this structure
allows all of the directors to participate in the full range of the Board’s responsibilities with respect to its oversight
of the Company’s management. The Board of Directors has determined that this leadership structure is appropriate given the
size of the Company, the number of directors overseeing the Company and the Board of Directors’ oversight responsibilities.



The Board of Directors
holds four to seven regular meetings each year to consider and address matters involving the Company. The Board of Directors also
may hold special meetings to address matters arising between regular meetings. These meetings may take place in person or by telephone.
The independent directors also regularly meet in executive sessions outside the presence of management. The Board of Directors
has access to legal counsel for consultation concerning any issues that may occur during or between regularly scheduled Board meetings.
As discussed above, the Board has established an Audit Committee, a Compensation Committee and a Nominating Committee to assist
the Board in performing its oversight responsibilities.



The Board of Directors’
Role in Risk Oversight



Consistent with its responsibility
for oversight of the Company, the Board of Directors, among other things, oversees risk management of the Company’s business
affairs directly and through the committee structure that it has established. The principal risks associated with the Company are
risks related to securities market volatility and the securities industry, lower price levels in the securities markets, intense
competition in the brokerage industry, extensive government regulation, net capital requirements, customers’ failure to pay,
investment banking activities, an increase in volume on our systems or other events which could cause them to malfunction, reliance
on information processing and communications systems, continuing changes in technology, dependence on



- 7 -







the ability to attract and
retain key personnel, the ability of our principal shareholder to control many key decisions and there may be no public market
for our common stock.



The Board of Directors’
role in the Company’s risk oversight process includes regular reports from senior management on areas of material risk to
the Company, including operational, financial, legal, regulatory, strategic and reputational risks. The full Board of Directors
(or the appropriate committee) receives these reports from management to identify and discuss such risks.



The Board of Directors
periodically reviews with management its strategies, techniques, policies and procedures designed to manage these risks. Under
the overall supervision of the Board of Directors, management has implemented a variety of processes, procedures and controls to
address these risks.



The Board of Directors
requires management to report to the full Board of Directors on a variety of matters at regular meetings of the Board of Directors
and on an as-needed basis, including the performance and operations of the Company and other matters relating to risk management.
The Audit Committee also receives regular reports from the Company’s independent registered public accounting firm on internal
control and financial reporting matters. These reviews are conducted in conjunction with the Board of Directors’ risk oversight
function and enable the Board of Directors to review and assess any material risks facing the Company.



Compliance with Section
16(a) of the Exchange Act



Section 16(a) of the Exchange
Act requires our executive officers and directors and persons who beneficially own more than 10% of our common stock to file initial
reports of ownership and reports of changes in ownership with the Securities and Exchange Commission. These executive officers,
directors and shareholders are required by the Securities and Exchange Commission to furnish us with copies of all forms they file
pursuant to Section 16(a).



No forms were filed under
Section 16(a) or were furnished to us during fiscal 2014. Based solely upon this review, we believe that during fiscal 2014 all
Section 16(a) filing requirements applicable to our executive officers, directors and greater than 10% beneficial owners were complied
with on a timely basis.



|Item 11. | EXECUTIVE COMPENSATION
|-------- | ----------------------



Summary Compensation
Table



The following table shows,
during the years ended December 31, 2014 and 2013, the annual compensation paid to or earned by (1) our former Chief Executive
Officer, (2) Acting Chief Executive Officer and (3) each of the four most highly compensated individuals who served as our executive
officers in 2013 (collectively, the “Named Executive Officers”).



|Name
                                         and principal
        position          |  | Year |  | Salary
        ($) |         |  | Bonus
        ($) |  |         | Stock
        Awards
        ($) |  |  | Option
        Awards
        ($)(1) |  |  | Non-Equity
        Incentive Plan
        Compensation
        ($) |   |  | Non-qualified
        Deferred
        Compensation
        Earnings
        ($) |  |   | All
                                         Other
        Compensation
        ($) |  |  | Total
        ($) | 
|------------------------------------------------------------------------------------- |  | ---- |  | ------------------ | ------- |  | ----------------- |  | ------- | -------------------------------- |  |  | ------------------------------------ |  |  | ------------------------------------------------------------------ | - |  | -------------------------------------------------------------------------------- |  | - | ----------------------------------------------------------------------------------- |  |  | ----------------- | 
|Suzanne
    Shank (2)                                                                 |  | 2014 |  |                    | 250,000 |  |                   |  | —       |                                  |  |  | —                                    |  |  |                                                                    | — |  |                                                                                  |  | — |                                                                                     |  |  | —                 | 
|Acting Chief Executive Officer                                                        |  | 2013 |  |                    | 52,000  |  |                   |  | —       |                                  |  |  | —                                    |  |  |                                                                    | — |  |                                                                                  |  | — |                                                                                     |  |  | —                 | 
|                                                                                      | 
|Joseph
    M. Ramos, Jr.(3) (4)                                                       |  | 2014 |  |                    | 385,000 |  |                   |  | 100,000 |                                  |  |  | —                                    |  |  |                                                                    | — |  |                                                                                  |  | — |                                                                                     |  |  | —                 | 
|Executive Vice President,
        Chief Operating Officer and Chief Financial Officer |  | 2013 |  |                    | 285,000 |  |                   |  | —       |                                  |  |  | —                                    |  |  |                                                                    | — |  |                                                                                  |  | — |                                                                                     |  |  | —                 | 





---



|(1) | Represents the dollar amount recognized for financial statement reporting in accordance with ASC Topic 718.
|--- | -----------------------------------------------------------------------------------------------------------



|(2) | Ms. Shank was named Active Chief Executive Officer effective September 16, 2013 at a salary of $250,000 annually. Ms. Shank has resigned from her position as Acting Chief Executive Officer of Siebert Financial Corporation effective as of February 27, 2015.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Mr. Ramos also serves as Chief Financial Officer of Siebert, Brandford, Shank & Co., L.L.C. and is separately compensated by Siebert Brandford Shank for such services.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | Mr. Ramos was named to the additional position of Chief Operating Officer effective June 17, 2013.
|--- | --------------------------------------------------------------------------------------------------



Grants of Plan-Based
Awards



Our Compensation Committee
did not approve grants of options to purchase our common stock or other equity awards under our 2007 Long-Term Incentive Plan to
any of our Named Executive Officers in 2014.



- 8 -







Outstanding Equity Awards
at December 31, 2014



The following table sets
forth the outstanding equity award holdings of our Named Executive Officers at December 31, 2014:



|                     |  |                                                                                                                                                      |        |  |                                                                                                                                                        |  |   |                                                                                                                                                                |  |  |                                           |  |  |                                        |      |  |                                                                                                     |         |   |                                                                                                                   |  |   |                                                                                                                                                                                                 |  |  |                                                                                                                                                                                                                          |   |  |  |   |   |  |  |   |   | 
|-------------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------- | ------ |  | ------------------------------------------------------------------------------------------------------------------------------------------------------ |  | - | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |  |  | ----------------------------------------- |  |  | -------------------------------------- | ---- |  | --------------------------------------------------------------------------------------------------- | ------- | - | ----------------------------------------------------------------------------------------------------------------- |  | - | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | - |  |  | - | - |  |  | - | - | 
|                     |  | OPTION
    AWARDS                                                                                                                                    |        |  |                                                                                                                                                        |  |   |                                                                                                                                                                |  |  | STOCK
    AWARDS                          | 
|Name                 |  | Number
                                         of
        Securities
        Underlying
        Unexercised
        Options (#)
        Exercisable |        |  | Number
                                         of
        Securities
        Underlying
        Unexercised
        Options (#)
        Unexercisable |  |   | Equity
        Incentive
        Plan Awards:
        Number of
        Securities
        Underlying
        Unexercised
        Unearned
        Options (#) |  |  | Option
        Exercise
        Price ($) |  |  | Option
        Expiration
        Date |      |  | Number
        of Shares
        or Units of
        Stock That
        Have Not
        Vested (#) |         |   | Market
        Value of
        Shares or
        Units of
        Stock That
        Have Not
        Vested ($) |  |   | Equity
        Incentive
        Plan
        Awards:
        Number of
        Unearned
        Shares,
        Units or
        Other
        Rights That
        Have Not
        Vested (#) |  |  | Equity
        Incentive
        Plan
        Awards:
        Market or
        Payout 
Value
        of Unearned
        Shares,
        Units or
        Other
        Rights That
        Have Not
        Vested (#) |  
|Suzanne Shank        |  |                                                                                                                                                      | —      |  |                                                                                                                                                        |  | — |                                                                                                                                                                |  |  | —                                         |  |  |                                        | —    |  |                                                                                                     |         | — |                                                                                                                   |  |   | —                                                                                                                                                                                               |  |  |                                                                                                                                                                                                                          | — |  |  |   | — |  |  |   | — | 
|                     |  |                                                                                                                                                      |        |  |                                                                                                                                                        |  |   |                                                                                                                                                                |  |  |                                           |  |  |                                        |      |  |                                                                                                     |         |   |                                                                                                                   |  |   |                                                                                                                                                                                                 |  |  |                                                                                                                                                                                                                          |   |  |  |   |   |  |  |   |  
|Joseph M. Ramos, Jr. |  |                                                                                                                                                      | 25,000 |  |                                                                                                                                                        |  | — |                                                                                                                                                                |  |  | —                                         |  |  |                                        | 2.75 |  |                                                                                                     | 8/17/16 |   |                                                                                                                   |  | — |                                                                                                                                                                                                 |  |  | —                                                                                                                                                                                                                        |   |  |  | — |   |  |  | — |  



Termination of Employment
and Change-in-Control Arrangements



Employment Agreements.



We are not a party to an
employment agreement with any Named Executive Officer. All of our Named Executive Officers are employees at will.



Option Agreements.



The Option Agreements we
entered into with our Named Executive Officers provide that in the event of a Change in Control (as defined below) of our Company,
the options shall immediately become fully exercisable. A Change in Control means the occurrence of (i) any consolidation or merger
in which we are not the continuing or surviving entity or pursuant to which shares of our common stock are converted into cash,
securities or other property, other than a consolidation or merger in which the holders of our common stock immediately prior to
such consolidation or merger own not less than 50% of the total voting power of the surviving entity immediately after the consolidation
or merger, (ii) any sale, lease, exchange or other transfer of all or substantially all of our assets, (iii) the approval by our
shareholders of any plan or proposal for our complete liquidation or dissolution or (iv) any person or entity becoming the owner
of 50% or more of our common stock. All options to purchase our common stock issued to Mr. Ramos have vested and are fully exercisable.



Compensation of Directors



In September 2013, our
non-employee directors fees were increased annually to $60,000 from $40,000 for service on our Board of Directors. We do not compensate
our employees or employees of our subsidiaries for service as directors.



|Name                        |  | Fees
        Earned
        or Paid
        in
        Cash ($) |        |  | Stock
        Awards
        ($) |  |   | Option
        Awards
        ($) |  |  | Non-Equity
        Incentive
        Plan
        Compensation
        ($) |  |  | Nonqualified
        Deferred
        Compensation
        Earnings
        ($) |   |  | All
                                         Other
        Compensation
        ($) |  |   | Total
        ($) | 
|--------------------------- |  | --------------------------------------------------------------- | ------ |  | -------------------------------- |  | - | --------------------------------- |  |  | -------------------------------------------------------------------------- |  |  | ------------------------------------------------------------------------------- | - |  | ----------------------------------------------------------------------------------- |  | - | ----------------- | 
|                            |  |                                                                 |        |  |                                  |  |   |                                   |  |  |                                                                            |  |  |                                                                                 |   |  |                                                                                     |  |   |                   | 
|Patricia
    L. Francy(1)   |  |                                                                 | 60,000 |  |                                  |  | — |                                   |  |  | —                                                                          |  |  |                                                                                 | — |  |                                                                                     |  | — |                   | 
|Nancy
    Peterson Hearn(2) |  |                                                                 | 60,000 |  |                                  |  | — |                                   |  |  | —                                                                          |  |  |                                                                                 | — |  |                                                                                     |  | — |                   | 
|Jane
    H. Macon(3)        |  |                                                                 | 60,000 |  |                                  |  | — |                                   |  |  | —                                                                          |  |  |                                                                                 | — |  |                                                                                     |  | — |                   | 
|Robert
    P. Mazzarella(4) |  |                                                                 | 60,000 |  |                                  |  | — |                                   |  |  | —                                                                          |  |  |                                                                                 | — |  |                                                                                     |  | — |                   | 





---

| | (1) | Ms. Francy is the Chairwoman of the Audit Committee.
| | --- | ----------------------------------------------------



| | (2) | Ms. Hearn is the Chairwoman of the Nominating Committee.
| | --- | --------------------------------------------------------



| | (3) | Ms. Macon is the Chairwoman of the Board and Compensation Committee.
| | --- | --------------------------------------------------------------------



| | (4) | Mr. Mazzarella is the Audit Committee Financial Expert.
| | --- | -------------------------------------------------------



- 9 -







Audit Committee Report
to Shareholders



The Audit Committee has
reviewed and discussed with management the audited financial statements for the fiscal year ended December 31, 2014. The Audit
Committee has also discussed with our independent registered public accounting firm the matters required to be discussed by Auditing
Standards No. 16, adopted by the Public Company Accounting Oversight Board (United States) regarding, “Communications with
Audit Committees,” including our critical accounting policies and our interests, if any, in “off balance sheet”
entities. Additionally, the Audit Committee has received the written disclosures and representations from the independent registered
public accounting firm required by applicable requirements of the Public Company Accounting Oversight Board (United States) regarding
“Communication with Audit Committees concerning Independence” and has discussed with the independent registered public
accounting firm the independent registered public accounting firm’s independence.



Based on the review and
discussions referred to within this report, the Audit Committee recommended to the Board of Directors that the audited financial
statements for the fiscal year ended December 31, 2014 be included in Siebert Financial Corp.’s Annual Report on Form 10-K
for filing with the Securities and Exchange Commission.



Audit Committee,

Patricia L. Francy,
Chairwoman

Nancy Peterson
Hearn

Robert P. Mazzarella



|Item 12. | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
|-------- | ----------------------------------------------------------------------------------------------



The following table lists
share ownership of our common stock as of May 6, 2015. The information includes beneficial ownership by each of our directors,
the persons named in the Summary Compensation Table, all directors and executive officers as a group and beneficial owners known
by our management to hold at least 5% of our common stock. To our knowledge, each person named in the table has sole voting and
investment power with respect to all shares of common stock shown as beneficially owned by such person. No persons or groups filed
statements with the Securities and Exchange Commission during 2014 disclosing that they held more than 5% of our common stock.

|                                                                |  |                            |            |     |                      |  |      |  
|--------------------------------------------------------------- |  | -------------------------- | ---------- | --- | -------------------- |  | ---- | -
|Name
    of Beneficial Owner(1)                                 |  | Shares
    of Common Stock |            |     | Percent
    of Class | 
|The Estate of Muriel F. Siebert                                 |  |                            | 19,878,700 |     |                      |  | 89.9 | %
|Suzanne Shank                                                   |  |                            | 36,000     |     |                      |  | *    |  
|Joseph M. Ramos, Jr.                                            |  |                            | 25,000     | (2) |                      |  | *    |  
|Patricia L. Francy                                              |  |                            | 61,000     | (3) |                      |  | *    |  
|Nancy Peterson Hearn                                            |  |                            | 60,000     | (2) |                      |  | *    |  
|Jane H. Macon                                                   |  |                            | 61,000     | (3) |                      |  | *    |  
|Robert P. Mazzarella                                            |  |                            | 60,000     | (2) |                      |  | *    |  
|Directors and current executive officers as a group (6 persons) |  |                            | 267,000    | (4) |                      |  | 1.2  | %





---

| | * | Less than 1%
| | - | ------------



| | (1) | The address for each person named in the table is c/o Siebert Financial Corp., 885 Third Avenue, Suite 3100, New York, New York 10022.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------



| | (2) | Represents options to purchase shares of our common stock which are currently exercisable.
| | --- | ------------------------------------------------------------------------------------------



| | (3) | Includes options to purchase 60,000 shares of our common stock which are currently exercisable.
| | --- | -----------------------------------------------------------------------------------------------



| | (4) | Includes options to purchase an aggregate of 265,000 shares of our common stock described above which are currently exercisable.
| | --- | --------------------------------------------------------------------------------------------------------------------------------



|Item 13. | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
|-------- | -------------------------------------------------------------------------



Review and Approval of
Related Party Transactions



As set forth in our Amended
and Restated Audit Committee Charter, the Audit Committee is responsible for reviewing and approving all related party transactions.



- 10 -







Our Code of Ethics for
Senior Financial Officers, applicable to our chief executive officer, chief financial officer, controller, treasurer, principal
accounting officer and other employees performing similar functions, provides that our Senior Financial Officers should endeavor
to avoid any actual or potential conflict of interest between their personal and professional relationships and requires them to
promptly report and disclose all material facts relating to any such relationships or financial interests which give rise, directly
or indirectly, to an actual or potential conflict of interest to the Audit Committee. The Code of Ethics also provides that no
Senior Financial Officer should knowingly become involved in any actual or potential conflict of interest without the relationship
or financial interest having been approved by the Audit Committee. Our Code of Ethics does not specify the standards that the Audit
Committee would apply to a request for a waiver of this policy.



|Item 14. | PRINCIPAL ACCOUNTING FEES AND SERVICES
|-------- | --------------------------------------



EisnerAmper LLP currently
serves as our independent registered public accounting firm.



Audit Fees



Our Audit Committee has
determined that the services described below that were rendered by EisnerAmper LLP are compatible with the maintenance of EisnerAmper
LLP’s independence from our management.



Audit Fees



The
aggregate fees billed by EisnerAmper LLP for professional services rendered for the audit of our annual financial statements and
reviews of our quarterly financial statements were $212,000for
the year ended December 31, 2014 and $206,000 for the year ended December 31, 2013.



Audit-Related Fees



EisnerAmper LLP did not
perform any audit-related services during the years ended December 31, 2014 and December 31, 2013.



Tax Fees



EisnerAmper LLP billed
aggregate fees of $50,000 during each the years ended December 31, 2014 and December 31, 2013 for tax compliance services.



All Other Fees. The aggregate
fees billed by EisnerAmper LLP during the years ended December 31, 2014 and December 31, 2013 for other products and services totaled
$0 and $22,000 for each year, respectively. Other fees during the year ended December 31, 2013 related to the audit
of our 401(k) Plan.



Pre-Approval Policy



The Audit Committee pre-approves
all audit and non-audit services provided by our independent auditors prior to the engagement of the independent auditors with
respect to such services. With respect to audit services and permissible non-audit services not previously approved, the Audit
Committee has authorized the Chairwoman of the Audit Committee to approve such audit services and permissible non-audit services,
provided the Chairwoman informs the Audit Committee of such approval at the next regularly scheduled meeting. All “Audit
Fees”, “Tax Fees” and “All Other Fees” set forth above were pre-approved by the Audit Committee in
accordance with its pre-approval policy.



PART IV



|Item 15. | EXHIBITS, FINANCIAL STATEMENT SCHEDULES
|-------- | ---------------------------------------



The exhibits required by
Item 601 of Regulation S-K filed as part of, or incorporated by reference in, this Annual Report are listed in the accompanying
Exhibit Index.



| | (a) | The following documents are filed as part of this report:
| | --- | ---------------------------------------------------------



| | 1. | Financial Statements
| | -- | --------------------



The consolidated Financial
statements for the year ended December 31, 2014 commence on page F-1 of this Annual Report on Form 10-K.



| | 2. | Financial Statement Schedules
| | -- | -----------------------------



- 11 -







| | None.
| | -----



| | 3. | Exhibits
| | -- | --------



The exhibits required by
Item 601 of Regulation S-K filed as part of, or incorporated by reference in, this report are listed in the accompanying Exhibit
Index. Exhibit Numbers 10.1, 10.2 and 10.6 are management contracts, compensatory plans or arrangements.



- 12 -







SIGNATURES



Pursuant to the requirements
of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.



SIEBERT FINANCIAL CORP.

| |       |                                                                                                                                                                 
| | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------
| | By:   | /s/ Joseph M. Ramos, Jr.                                                                                                                                        
| |       | Joseph M. Ramos, Jr.                                                                                                                                            
| |       | Executive Vice President, Chief Operating Officer, Chief Financial Officer
        and Secretary
        (principal executive, financial and accounting officer)
| |       |                                                                                                                                                                 
| | Date: | May15, 2015                                                                                                                                                     



- 13 -







|EXHIBIT INDEX  
|---------------
|               
|Exhibit
    No.
|               
|31.1           



- 14 -