U.S. SECURITIES AND EXCHANGE COMMISSION





WASHINGTON, D.C. 20549





FORM 10-Q





(Mark One)





x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the quarterly period ended March 31, 2010





o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the transition period from _______ to __________








Commission file number 001-10196











STUDIO ONE MEDIA, INC.





(Exact name of Registrant as specified in its charter)





DELAWARE
23-2517953(State or other jurisdiction of incorporation or organization)
(IRS Employer Identification No.)





7650 E. Evans Rd., Suite C


Scottsdale, Arizona  85260





(Address of principal executive offices) (Zip Code)





(480) 556-9303





(Registrant’s telephone number, including area code)








Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.





x Yes     o No





Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).





o  Yes     o  No   (Not required)





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.





Large accelerated filer
o
Accelerated filer
oNon-accelerated filer
o
Smaller reporting company
x





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).





oYes     x No





At May 17, 2010, the number of shares outstanding of common stock, $0.001 par value, was 23,704,394shares.




1





STUDIO ONE MEDIA, INC.INDEXPART I - FINANCIAL INFORMATIONPAGE NUMBERItem 1.
Financial Statements
3Consolidated Balance Sheets – March 31, 2010 (unaudited) and June 30, 2009
3Consolidated Statements of Operations - For the three and nine months ended March 31, 2010 and 2009 (unaudited)
4Consolidated Statements of Stockholders’ Deficit - For the year ended June 30, 2009 and the nine months ended  March 31, 2010 (unaudited)
5Consolidated Statements of Cash Flows - For the nine months ended March 31, 2010 and 2009 (unaudited)
6Notes to Consolidated Financial Statements (unaudited)
7Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
11Item 3.
Quantitative and Qualitative Disclosure About Market Risks
21Item 4T.
Controls and Procedures
21PART II - OTHER INFORMATIONItem 1.
Legal Proceedings
22Item 1A.
Risk Factors
22Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
29Item 3.
Defaults Upon Senior Securities
30Item 4.
Submission of Matters to a Vote of Security Holders
30Item 5.
Other Information
30Item 6.
Exhibits
31SIGNATURES
31

















2


PART I - FINANCIAL INFORMATION





ITEM 1. FINANCIAL STATEMENTS





STUDIO ONE MEDIA, INC.Consolidated Balance SheetsMarch 31,


June 30,2010


2009ASSETSCurrent Assets

(unaudited)Cash

$
328,201


$
439,474Prepaid Expenses


60,741



57,513Total Current Assets


388,942



496,987Property and Equipment, net


657,638



421,980Property and Equipment, yet to be placed in service


443,903



631,169Other AssetsNotes Receivable


44,843



177,228Accrued Interest Receivable


81,872



73,811Deposits


86,854



76,400Intangible Assets, net


348,887



107,314Total Other Assets


562,456



434,753Total Assets

$
2,052,939


$
1,984,889LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)Current LiabilitiesAccounts Payable and Accrued Expenses

$
875,809


$
1,483,797Notes Payable - Related Party


50,000



268,788Notes Payable


90,398



436,897Total Current Liabilities


1,016,207



2,189,482Long-Term LiabilitiesNotes Payable, net of discount of $241,788


8,212



-Total Liabilities


1,024,419



2,189,482Stockholders' Equity (Deficit)Preferred Stock, authorized 10,000,000 shares, par value $0.001;issued and outsanding are 670,473  and 774,044 at March 31,2010, and June 30, 2009, respectively


670



774Common Stock, authorized 100,000,000 shares, par value $0.001;issued and outstanding are 23,639,394 and 16,417,447 shares atMarch 31, 2010, and June 30, 2009, respectively


23,638



16,417Additional Paid In Capital


20,351,297



15,039,491Common Shares to be Issued


98,037



24,000Common Stock Issued in Advance of Services


(86,575
)


(48,153
)Accumulated Deficit


(19,358,547
)


(15,237,122
)Total Stockholders' Equity (Deficit)


1,028,520



(204,593
)Total Liabilities and Stockholders' Equity (Deficit)

$
2,052,939


$
1,984,889The accompanying notes are an integral part of these financial statements.








3




STUDIO ONE MEDIA, INC.Consolidated Statements of Operations(unaudited)For the Three Months Ended


For the Nine Months EndedMarch 31,


March 31,


March 31,


March 31,2010


2009


2010


2009(Restated)





(Restated)RevenuesSession Revenues

$
54,320


$
40,495


$
99,405


$
56,934Advertising Revenues


11,393



12,916



32,679



23,872Total Revenues


65,713



53,411



132,084



80,806COSTS AND EXPENSESCost of Sales (Exclusive of Depreciation and Amortization)


50,269



42,601



131,497



90,384Cost of Barter Exchanges


54,643



38,818



100,929



60,699Advertising Expenses


8,756



21,763



95,846



240,527Depreciation and Amortization Expense


55,722



53,733



140,131



64,242Professional Fees


911,009



297,702



2,609,153



2,721,668Research and Development


8,410



15,718



28,084



464,595General and Administrative Expenses


479,494



422,310



1,199,944



1,434,350Total Costs and Expenses


1,568,303



892,645



4,305,584



5,076,465Loss from Operations


(1,502,590
)


(839,234
)


(4,173,500
)


(4,995,659
)Other Income (Expense)Interest Expense


(38,026
)


(5,845
)


(53,574
)


(25,309
)Intersest Income


-



5,620



8,062



20,157Gain on Extinguishment of Debt


97,587



-



97,587



-Total Other Income (Expense)


59,561



(225
)


52,075



(5,152
)Loss before Income Taxes


(1,443,029
)


(839,459
)


(4,121,425
)


(5,000,811
)Income Tax Expense


-



-



-



-NET LOSS

$
(1,443,029
)

$
(839,459
)

$
(4,121,425
)

$
(5,000,811
)Basic and Diluted Loss Per Share of Common Stock

$
(0.06
)

$
(0.06
)

$
(0.22
)

$
(0.35
)Weighted Average Number of Shares Outstanding


22,248,687



14,783,513



18,475,203



14,259,808The accompanying notes are an integral part of these financial statements.








4




STUDIO ONE MEDIA, INC.Consolidated Statements of Stockholders' Equity (Deficit)Common


TotalAdditional


Stock Issued


Stockholders'Preferred Stock

Common Stock
Paid In
Common Shares
in Advance
Accumulated
EquityShares

Amount

Shares
Amount
Capital
to be Issued
for Services
Deficit
(Deficit)Balance, June 30, 2008
524,044

$
524

13,212,398
$
13,212
$
9,473,679
$
221,000
$
(337,052)
$
(8,637,756)
$
733,607Common shares issued for services
-


-

1,142,935

1,143

1,707,779

-

-

-

1,708,922Common shares issued for cash
-


-

1,505,478

1,505

2,059,569

(197,000
)
-

-

1,864,074Warrants exercised for cash
-


-

349,335

349

363,068

-

-

-

363,417Common shares issued in conversionof preferred shares
(25,000)


(25
)
50,000

50

(25
)
-

-

-

-Common shares issued in conversionof debt
-


-

52,733

53

26,314

-

-

-

26,367Common shares issued as collateralfor promissory note
-


-

100,000

100

69,900

-

-

-

70,000Adjustment to account forfractional shares
-


-

4,568

5

(5
)
-

-

-

-Preferred shares issued for cash
275,000


275

-

-

549,725

-

-

-

550,000Fair value of warrants granted
-


-

-

-

789,487

-

-

-

789,487Amortization of stock issued inadvance for services
-


-

-

-

-

-

288,899

-

288,899Net Loss for the Year EndedJune 30, 2009
-


-

-

-

-

-

-

(6,599,366)

(6,599,366)Balance, June 30, 2009
774,044


774

16,417,447

16,417

15,039,491

24,000

(48,153)

(15,237,122)

(204,593)Common shares issued in conversionof preferred shares (unaudited)
(200,000)


(200
)
377,051

377

(36,652)

-

-

-

(36,475)Common shares issued for assets(unaudited)
-


-

250,000

250

249,750

-

-

-

250,000Common shares issued for services(unaudited)
-


-

1,896,780

1,897

1,461,116

-

-

-

1,463,013Common shares issued for cash(unaudited)
-


-

3,226,576

3,226

1,778,399

-

-

-

1,781,625Warrants exercised for cash(unaudited)
-


-

238,084

238

162,804

-

-

-

163,042Common shares issued in conversionof debt  (unaudited)
-


-

1,233,456

1,233

738,613

-

-

-

739,846Fair value of warrants granted(unaudited)
-


-

-

-

640,372

-

-

-

640,372Common shares to be issued(unaudited)
-


-

-

-

-

74,037

-

-

74,037Amortization of stock issued inadvance for services  (unaudited)
-


-

-

-

-

-

(38,422)

-

(38,422)Fair value of beneficial conversion feature(unaudited)
-


-

-

-

250,000

-

-

-

250,000Preferred shares issued for cash(unaudited)
96,429


96

-

-

67,404

-

-

-

67,500Net Loss for the Nine MonthsEnded March 31, 2010 (unaudited)
-


-

-

-

-

-

-

(4,121,425)

(4,121,425)Balance, March 31, 2010 (unaudited)
670,473

$
670

23,639,394
$
23,638
$
20,351,297
$
98,037
$
(86,575)
$
(19,358,547)
$
1,028,520The accompanying notes are an integral part of these financial statements.


5






STUDIO ONE MEDIA, INC.Consolidated Statements of Cash Flows(unaudited)For the Nine Months EndedMarch 31,2010


2009(Restated)Cash Flows from Operating ActivitiesNet Loss

$
(4,121,425
)

$
(5,000,811
)Adjustments to reconcile to cash fromoperating activities:Depreciation and amortization


140,131



60,699Common stock issued for services


1,498,628



1,246,602Fair value of warrants granted


640,372



609,889Bad debt expense


134,885



-Gain on conversion of preferred shares


(36,475
)


-Gain on extinguishment of debt


(97,587
)


-Amortization of discount on convertible debt


8,212



-Changes in Operating Assets and Liabilities:Accrued interest receivable


(8,061
)


(20,157
)Prepaid expenses


(3,228
)


(57,580
)Deposits


(10,454
)


10,000Accounts payable and accrued  expenses


(410,842
)


787,404Net Cash Used in Operating Activities


(2,265,844
)


(2,363,954
)Cash Flows from Investing ActivitiesPurchase of other assets


-



(43,971
)Purchase of property and equipment


(180,096
)


(659,784
)Notes receivable


(2,500
)


354Net Cash Used in Investing Activities


(182,596
)


(703,401
)Cash Flows from Financing ActivitiesProceeds from Issuance of common stock


1,781,625



2,077,785Proceeds from Issuance of preferred stock


67,500



549,799Warrants exercised for cash


163,042



-Repayment of notes payable


-



(74,385
)Proceeds from notes payable


325,000



168,272Net Cash from Financing Activities


2,337,167



2,721,471Net Increase (Decrease) in Cash


(111,273
)


(345,884
)Cash, Beginning of Year


439,474



391,109Cash, End of Year

$
328,201


$
45,225Supplemental Cash Flow Disclosure:Cash Paid For:Interest Expense

$
26,960


$
1,389Income Taxes


-



-Non Cash Financing Activities:Common stock issued for intangible assets

$
250,000


$
-Common stock issued to extinguish debt

$
739,846


$
-Discount on convertible debt for beneficial conversion feature and warrants

$
(250,000
)

$
-The accompanying notes are an integral part of these financial statements.









6
 
 STUDIO ONE MEDIA, INC.
 Notes to Consolidated Financial Statements (Unaudited)
 March 31, 2010 and June 30, 2009


Note 1: Summary of Significant Accounting Policies





DESCRIPTION OF BUSINESS, FINANCING AND BASIS OF FINANCIAL STATEMENT PRESENTATION





Studio One Media, Inc., (the “Company” or “Studio One”) was originally organized in Delaware on May 12, 1988 as Dimensional Visions Group, Ltd.  The name was changed on January 15, 1998 to Dimensional Visions Incorporated. On February 8, 2006, it changed its name to Elevation Media, Inc., and on March 28, 2006 the Company’s name was changed to Studio One Media, Inc. as part of its overall plan to implement its revised business plan.





In April 2006, the Company entered into an agreement to purchase MyStudio, Inc. (f/k/a Studio One Entertainment, Inc.), a privately-held Scottsdale, Arizona-based company that designed and manufactured a proprietary (patents pending), self-contained, interactive audio/video recording studio designed for installation in shopping malls and other high traffic areas.  MyStudio® enables the public, for a fee, to record their video and audio images in a state-of-the-art recording studio environment and enter their performances in music, modeling and other talent related contests.


On April 17, 2007, the Company announced that it had finalized the reverse merger of MyStudio, Inc. through an all-stock transaction. The purchase was pursuant to an agreement entered into by the companies dated March 29, 2006.  The reverse merger included the exchange of 7,000,000 restricted common shares of Studio One Media, Inc. for 100% of the issued and outstanding shares of MyStudio, Inc.   The substance of the transaction resulted in a reverse merger wherein MyStudio, Inc. became the accounting acquirer of Studio One Media, Inc.  Therefore, historical financial data reflects the operations and accumulated deficit of MyStudio, Inc.   The transaction essentially is a recapitalization of MyStudio, Inc.  The reverse merger included all rights, title and interest to MyStudio, Inc.’s proprietary interactive recording studios, business plan and intellectual property, including pending patents, foreign patent rights and federal trademark applications.  MyStudio, Inc. continues to operate as a wholly-owned subsidiary of Studio One Media, Inc.  Accordingly, the financial statements present on a consolidated basis the operations of Studio One Media, Inc. and MyStudio, Inc.





The Company is no longer considered to be a development stage company, as a result of the commencement of its principle revenue activities beginning in September 2008.





UNAUDITED INTERIM FINANCIAL INFORMATION





The accompanying Consolidated Balance Sheet as of March 31, 2010, the Consolidated Statements of Operations for the three and nine months ended March 31, 2010 and 2009, the Consolidated Statements of Stockholders’ Equity (Deficit) for the nine months ended March 31, 2010, and the Consolidated Statements of Cash Flows for the nine months ended March 31, 2010 and 2009 are unaudited. These unaudited interim consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles.  In our opinion, the unaudited interim Consolidated Financial Statements include all adjustments of a normal recurring nature necessary for the fair presentation of our financial position as of March 31, 2010, our results of operations for the three and nine months ended March 31, 2010 and 2009, and our cash flows for the nine months ended March 31, 2010 and 2009.  The results of operations for the three and nine months ended March 31, 2010 are not necessarily indicative of the results to be expected for the year ending June 30, 2009.  These unaudited interim Consolidated Financial Statements should be read in conjunction with the consolidated financial statements and related notes included in our Annual Report on Form 10-K filed on October 15, 2009.





GOING CONCERN





The Company has incurred losses since inception of $19,358,547 and has generated limited revenues which raise substantial doubt about its ability to continue as a going concern.  The future of the Company as an operating business will depend on its ability to (1) obtain sufficient capital contributions and/or financing as may be required to sustain its operations and (2) ultimately achieve substantial revenues from the MyStudio business.  Management’s plan to address these issues includes, (a) continued exercise of tight cost controls to conserve cash, (b) obtaining additional financing, and (c) place in service additional MyStudios.





USE OF ESTIMATES





The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of revenue and expenses during the reporting periods. Actual results could differ from those estimates.  During the three-month period ending March 31, 2010, the Company adjusted the amount it expects to recover from its receivable from an unrelated third party, by charging $134,885 to bad debt expense, which is included in the general and administrative category of expenses.





7
 
 STUDIO ONE MEDIA, INC.
 Notes to Consolidated Financial Statements (Unaudited)
 March 31, 2010 and June 30, 2009


Note 1: Summary of Significant Accounting Policies - continued





REVENUE RECOGNITION





The Company applies the provisions of SEC Staff Accounting Bulletin No. 104, “Revenue Recognition in Financial Statements” (“SAB 104”), which provides guidance on the recognition, presentation and disclosure of revenue in financial statements filed with the SEC. SAB 104 outlines the basic criteria that must be met to recognize revenue and provides guidance for disclosure related to revenue recognition policies.  In general, the Company recognizes revenue related to goods and services provided when (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered, (iii) the fee is fixed or determinable, and (iv) collectability is reasonably assured.





The Company’s revenues are generated from studio sessions, on-studio advertising and website advertising.  The Company collects money from studio users via online prepaid sessions or at the time of performance at the studios.  Activation and gift cards are valid for 180 days from the date of purchase.  The Company defers recognition of such revenues until the session is performed or upon expiration, whichever comes first. In addition, the Company sells advertising on the exterior monitors on each individual recording studio and the MyStudio.net website.





Barter revenue relates to recording session services provided by the Company to business customers in exchange for products and services that the Company would otherwise be required to buy for cash.  Barter expenses reflect the offsetting expense to the barter revenue.  The amount of barter revenue and expense is recorded at the estimated fair value of the services received or the services provided, whichever is more objectively determinable, in the month the services and advertising are exchanged.  The Company recognizes advertising barter revenues only to the extent that the Company has similar cash transactions within a period not to exceed six months prior to the date of the barter transaction.





To date, the amount of barter revenue to be recognized has been more objectively determinable based on the value of products or services received rather than based upon the value of advertising provided.  For revenue from recording sessions services provided for cash to be considered similar to the recording session services provided in barter transactions, the services rendered must have been in the same media and similar term as the barter transaction.





PRINCIPLES OF CONSOLIDATION





The consolidated financial statements include the accounts of Studio One Media, Inc. and its subsidiaries.  All significant inter-company accounts and transactions have been eliminated.  The Company operates on a June 30 fiscal year.





RECENT ACCOUNTING PRONOUNCEMENTS





In January 2010, the FASB issued Accounting Standards Update 2010-02, Consolidation (Topic 810): Accounting and Reporting for Decreases in Ownership of a Subsidiary.  This amendment to Topic 810 clarifies, but does not change, the scope of current US GAAP. It clarifies the decrease in ownership provisions of Subtopic 810-10 and removes the potential conflict between guidance in that Subtopic and asset derecognition and gain or loss recognition guidance that may exist in other US GAAP. An entity will be required to follow the amended guidance beginning in the period that it first adopts FAS 160 (now included in Subtopic 810-10).  For those entities that have already adopted FAS 160, the amendments are effective at the beginning of the first interim or annual reporting period ending on or after December 15, 2009.  The amendments should be applied retrospectively to the first period that an entity adopted FAS 160. The Company provisions of ASU 2010-02 do not have a material effect on the financial position, results of operations or cash flows of the Company.
 In January 2010, the FASB issued Accounting Standards Update 2010-01, Equity (Topic 505): Accounting for Distributions to Shareholders with Components of Stock and Cash (A Consensus of the FASB Emerging Issues Task Force).  This amendment to Topic 505 clarifies the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a limit on the amount of cash that will be distributed is not a stock dividend for purposes of applying Topics 505 and 260.  Effective for interim and annual periods ending on or after December 15, 2009, and would be applied on a retrospective basis.  The provisions of ASU 2010-01 do not have a material effect on the financial position, results of operations or cash flows of the Company.


With the exception of the pronouncements noted above, no other accounting standards or interpretations issued or recently adopted are expected to have a material impact on the Company’s financial position, operations or cash flows.









8
 STUDIO ONE MEDIA, INC.
 Notes to Consolidated Financial Statements (Unaudited)
 March 31, 2010 and June 30, 2009





Note 2: Accounts Payable and Accrued Expenses





A summary of accounts payable and accrued expenses follows:





March 31,


June 30,2010


2009Accounts Payable

$
774,805


$
1,232,807Accrued Interest


37,420



38,344Other Accrued Expenses


63,584



212,646Total

$
875,809


$
1,483,797





During the three month period ended March 31, 2010 the Company settled invoices due to one vendor for an amount $97,587 less than the original invoice.  This has been recorded as a gain on extinguishment of debt in the Company’s statement of operations.





Note 3: Notes Payable





In June 2009, the Company borrowed $200,000 from three individuals and signed a Senior Convertible Promissory Note in that amount, bearing interest at 6%, with a maturity on December 30, 2009. The holders of that Note, when it became due, agreed to convert $150,000 of the principal, and the accrued interest on that amount, to common stock of the Company according to the terms provided therein. The Company issued 308,916 shares in extinguishment of debt totaling $154,458. On January 4, 2010, the remaining note holders elected to convert the $50,000 remaining principal balance, together with the accrued interest on that amount, to common stock of the Company. In connection with this conversion, the Company issued 103,058 shares of common stock in extinguishment of debt totaling $51,529.
 
 The Company entered into two additional notes during the nine months ended March 31, 2010. The Company signed a $50,000 note payable to a related party that bears 8% annual interest. The Company also signed a note with an unrelated parties totaling $25,000 bearing 8% annual interest.
 
 The Company also entered into a financing agreement with an unrelated third party to fund up to $1,000,000 in four equal increments. The proceeds of each advance by the lender to Studio One are to be used to manufacture, ship, install and operate the audio/video recording studios serving as collateral for such advance. Each advance is evidenced by a promissory note, bearing interest at 12% per annum and due in 3 years, and a security agreement granting the lender a first lien on specified studios. The principal and interest on these notes may be converted at the lender’s option into common stock based on a conversion price of fifty cents ($0.50) per share. At March 31, 2010, the lender had advanced a total of $250,000 under this financing agreement, and the Company granted 50,000 warrants to the lender, which have an exercise price of $.50 and expire in 5 years. Subsequent to March 31, the lender advanced an additional $250,000.
 
 In accordance with ASC 470, the Company’s management evaluated the conversion terms of this note and has concluded that a beneficial conversion (BCF) feature exists. The value of the BCF was determined based on the stock price on the day of commitment, the number of convertible shares, and the difference between the effective conversion price and the fair value of the common stock, after allocating the proportionate amount of the debt proceeds to the fair value of the warrants. The fair value of the BCF is $250,000 and has been recorded against the carrying value of the loan and offset to additional paid-in capital. The Company will amortize the value of the BCF over the three year life of the note and record the amortization as interest expense. As of March 31, 2010, the remaining value of the BCF is $241,788 and during the three months ended March 31, 2010 the Company recorded $8,212 in interest expense associated with the amortization of the BCF.





Note 4: Common Stock





During the nine months ended March 31, 2010, the Company issued 3,226,576 common shares for $1,781,625 in cash and issued 1,896,780 shares of the Company’s common stock for consulting services rendered to the Company valued at $1,463,013.  The Company also issued 238,084 shares of common stock for warrants exercised for cash for a total of $163,042. The Company also issued 250,000 shares of common stock for technology valued at $250,000 and 1,233,456 shares for $739,846 of debt.





Note 5: Preferred Stock





During the nine months ended March 31, 2010, the Company issued 96,429 shares of Series A-1 preferred stock for $67,500 in cash and converted 200,000 share of Series A-1 preferred stock for 377,051 shares of common stock.








9
 STUDIO ONE MEDIA, INC.
 Notes to Consolidated Financial Statements (Unaudited)
 March 31, 2010 and June 30, 2009





Note 6:  Restatement of Financial Statements





The Company’s Annual Report, Form 10-K, for the fiscal year ended June 30, 2009, filed October 15, 2009, included re-audited, restated financial statements for the fiscal year ended June 30, 2008 that supersede all prior reports containing financial statements for this period and may be relied upon by the investing public.





The Company, in its Form 10-Q for the period ending March 31, 2009, filed May 18, 2009, had previously restated its financial statements for fiscal year ended June 30, 2008, to reflect a write-off of goodwill in the amount of $719,839 in connection with the April 17, 2007 acquisition of MyStudio, Inc. through an all-stock transaction.  In our previously issued financial statements this business combination between the Company and MyStudio, Inc. was not appropriately accounted for as a reverse merger.  The purchase of MyStudio, Inc. was pursuant to an agreement entered into by the companies dated March 29, 2006.  The reverse merger included the exchange of 7,000,000 restricted common shares of Studio One Media, Inc. for 100% of the issued and outstanding shares of MyStudio, Inc.   The substance of the transaction resulted in a reverse merger wherein MyStudio, Inc. became the accounting acquirer of Studio One Media, Inc.  Therefore, historical financial data reflects the operations and accumulated deficit of MyStudio, Inc.  The transaction essentially is a recapitalization of MyStudio, Inc.  The reverse merger included all right, title and interest to MyStudio, Inc.’s proprietary interactive recording studios, business plan and intellectual property, including pending patents, foreign patent rights and federal trademark applications.  MyStudio, Inc. continues to operate as a wholly-owned subsidiary of Studio One Media, Inc.  Accordingly, the financial statements present on a consolidated basis the operations of Studio One Media, Inc. and MyStudio, Inc.





As a result of the audit for the fiscal year ended June 30, 2009 and the re-audit for the fiscal year ended June 30, 2008, the Company concluded that further adjustments to the financial statements for the fiscal year ended June 30, 2008, were required, the most significant of which was a recalculation of warrant expense for the period resulting in the reduction in operating expenses and a corresponding reduction in net loss in the amount of $2,073,916.  These additional changes were reflected in the Form 10-K for the fiscal year ended June 30, 2009.


For more information concerning the restatement of financial statements for fiscal year ended June 30, 2008 and the period ended March 31, 2009, see our Form 8-K filed December 4, 2009.





Note 7: Subsequent Events





The Company entered into a financing agreement with an unrelated third party to fund up to $1,000,000 in four equal increments.  The proceeds of each advance by the lender to Studio One are to be used to manufacture, ship, install and operate the audio/video recording studios serving as collateral for such advance.  Each advance is evidenced by a promissory note, bearing interest at 12% per annum and due in 3 years, and a security agreement granting the lender a first lien on specified studios.  The principal and interest on these notes may be converted at the lender’s option into common stock based on a conversion price of fifty cents ($0.50) per share.  At March 31, 2010, the lender had advanced a total of $250,000 under this financing agreement.  Subsequent to March 31, 2010, the lender advanced an additional $250,000.





In May 2010, the Nashville area suffered catastrophic damages as a result of flooding.  The Company had opened a MyStudio in Nashville’s Opry Mills on March 19, 2010.  Our studio has been closed since the beginning of such flooding. The mall is expected to remain closed indefinitely for major mall remediation. While the studio has suffered flood damage, we are in the process of returning the studio to our corporate offices to complete restoration.  We will reinstall this studio in an alternative mall location in the immediate future.











10


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS





The discussion and financial statements contained herein are for the three and nine months ended March 31, 2010 and 2009. The following discussion regarding the financial statements of the Company should be read in conjunction with the financial statements of the Company included herewith.





FORWARD-LOOKING AND CAUTIONARY STATEMENTS





In addition to historical information, this Report includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, as amended, and as contemplated under the Private Securities Litigation Reform Act of 1995.  These forward-looking statements may relate to such matters as  the Company’s (and its subsidiaries) business strategies, continued growth in the Company’s markets, projections, and anticipated trends in the Company’s business and the industry in which it operates anticipated financial performance, future revenues or earnings, business prospects, projected ventures, new products and services, anticipated market performance and similar matters.  All statements herein contained in this Report, other than statements of historical fact, are forward-looking statements.





When used in this report, the words “may,” “will,” “expect,” “anticipate,” “continue,” “estimate,” “project,” “intend,” “budget,” “budgeted,” “believe,” “will,” “intends,” “seeks,” “goals,” “forecast,” and similar words and expressions are intended to identify forward-looking statements regarding events, conditions, and financial trends that may affect our future plans of operations, business strategy, operating results, and financial position. These forward-looking statements are based largely on the Company’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond the Company’s control.  We caution our readers that a variety of factors could cause our actual results to differ materially from the anticipated results or other matters expressed in the forward looking statements, including those factors described under “Risk Factors” and elsewhere herein.  In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this Report will in fact transpire or prove to be accurate.  These risks and uncertainties, many of which are beyond our control, include:





·
the sufficiency of existing capital resources and our ability to raise additional capital to fund cash requirements for future operations;





·
uncertainties involved in the growth and  growth rate of our operations, business, revenues, operating margins, costs, expenses, and acceptance of any products or services;





·
volatility of the stock market, particularly within the technology sector;





·
our future stock-based compensation charges;





·
our dilution related to all equity grants to employees;





·
that we will continue to make significant capital expenditure investments;





·
that we will continue to make investments and acquisitions;





·
the sufficiency of our existing cash, cash equivalents, marketable securities and cash generated from operations;





·
the increase of sales and marketing and general and administrative expenses in the future;





·
that growth in advertising revenues from our web sites and studios will be achievable and sustainable;





·
that seasonal fluctuations in internet usage and traditional advertising seasonality are likely to affect our business; and





·
general economic conditions.








Although we believe the expectations reflected in these forward-looking statements are reasonable, such expectations cannot guarantee future results, levels of activity, performance or achievements.  We urge you not to place undue reliance on these forward-looking statements.  We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements.





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  ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued


Available Information
 
 The Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to reports filed pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended (“Exchange Act”) are filed with the SEC. The public may read and copy any materials filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Room 1580, Washington, DC 20549.  The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.  The SEC maintains an Internet site that contains reports, proxy, and information statements and other information regarding issuers that file electronically with the SEC at http://www.sec.gov. The contents of these websites are not incorporated into this filing.  Further, the Company’s references to the URLs for these websites are intended to be inactive textual references only.





The following discussion and analysis of our financial condition and results of operations should be read together with our Consolidated Financial Statements and related notes included elsewhere in this Report.





Corporate Background





MyStudio, Inc. of Scottsdale, Arizona was formed in 2004 to develop the MyStudio® concept.  In April 2007, it completed a reverse merger with Studio One Media, Inc., (formerly Dimensional Visions, Incorporated).  The acquisition of MyStudio, Inc. by Studio One Media, Inc. (the “Company”, “Registrant” or “Studio One”), included a one-for-one, stock-for-stock transaction, involving the issuance of 7 million shares of Studio One Media, Inc. stock to the shareholders of MyStudio, Inc.





Studio One is a Delaware publicly-traded company on the Over-The-Counter Bulletin Board (ticker symbol: SOMD).  As of March 31, 2010, there were 23,639,394 shares issued and outstanding.  Insiders and affiliates control approximately 40% of the issued and outstanding shares.  Since April 2006, the Company has raised approximately $10.8 million in the form of equity for purposes of research and development and the launch of MyStudio.





Commencement of Operations
 
 Since 2004, Studio One and its wholly-owned subsidiary, MyStudio, Inc., have been engaged in the research and development of proprietary, leading edge audio and video technologies for professional and consumer use.  During the first quarter of fiscal year 2009, the Company transitioned from a development stage company to an operating entity with the installation of its first MyStudio on September 29, 2008.
 
 Quarterly Update
 
 Following is a summary of significant recent activities:
 
 Studios
 
 The Company’s aggressive debt reduction program continued with a 27% decline in debt during the quarter. This contributed to an overall 54% reduction in our liabilities to a total of $1,024,419 over the last nine months.
 
 Revenues for the quarter were generated primarily from the one MyStudio located in Arizona. On March 19, 2010, the Company relocated its Scottsdale Fashion Square studio to Arizona Mills mall in Tempe, Arizona.  Arizona Mills offers a high annual mall traffic count, lower base rent and more favorable demographics.   As a result of the relocation, our studio operations in Arizona were closed from March 11 to March 19, 2010, hence there were no revenues generated for the Company during this period.  This studio has since generated favorable session revenues relative to the prior Scottsdale location.
 
 The Company additionally opened a studio in the Opry Mills mall in Nashville, Tennessee on March 19, 2010.  The Company negotiated a favorable lease in a high-profile, high-traffic mall.  Based on the significant music scene in the Nashville area, this was deemed to be an ideal location for the studio.   Despite favorable session revenues upon its introduction in Nashville, the studio was recently closed due to catastrophic flooding in the area that adversely affected the mall.  Our studio has been closed since the beginning of that flooding.  The mall is expected to remain closed indefinitely for major mall remediation.  The studio was fully insured and has been returned to our corporate offices to complete restoration. We will reinstall this studio in an alternative mall location in the immediate future.
 
 The Company opened its fourth studio in the Sawgrass Mills mall on April 30, 2010.  Sawgrass Mills is located within minutes of Ft. Lauderdale and Miami, Florida and is host to nearly 26 million visitors annually.
 
 The Company is scheduled to rollout its fifth and sixth studios by the end of June 2010.  We expect to announce the locations of those studios in the next few weeks.  The studio located in Hollywood remains in a showroom environment for private showcasing to the investment and entertainment community.  The Company expects to open the Hollywood studio to the public upon the launch of its national marketing and public relations campaign commencing with the opening of its sixth MyStudio.
 
 The studios are currently outsourced for manufacture to an Arizona-based manufacturing company.  The Company is evaluating manufacturing alternatives.  We expect to place a purchase order for a large number of studios to be deployed in the second half of calendar 2010, subject to financing.  The Company remains focused on having critical mass for its studio operations.
 
 12
  ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS- continued
 
 AfterMaster
 
 The Company recently announced that its wholly-owned subsidiary, MyStudio Audio Labs, Inc., will open a new audio mastering facility at the legendary Crossroads of the World entertainment complex in Hollywood on May 30, 2010. The new facility will allow the Company to ramp up remastering of both new and catalogue music using its revolutionary AfterMaster® technology.
 
 The studio will be headed up by MyStudio Vice President of Audio Engineering Shelly Yakus, who was instrumental in the research and development of the AfterMaster technology.   Rodney “Darkchild” Jerkins and Richard Perry, recent additions to the Company’s advisory board, will play a significant role in the industry’s broad adoption of AfterMaster.
 
 The Company believes that its AfterMaster process makes music significantly louder, fuller and more exciting than traditionally mastered music. The technology is a proprietary, patent-pending combination of hardware and software which was developed over the last four years by the MyStudio audio engineering team.  It can be applied on virtually all audio sources including, music, radio, television and film.
 
 The AfterMaster process can be used to create both a master from a master audio mix or to “AfterMaster” existing music that has already been mastered. AfterMaster allows any mastered audio to be remastered without the need to access the master mix. The business model includes the AfterMastering of both new music releases as well as catalogue music. The Company believes that the technology can be the technological impetus that can revitalize the music industry by providing consumers an unprecedented leap in sound quality and added value.
 
 Corporate
 
 In May 2010, the Company hired Tony Quist as Vice President of Marketing.  Mr. Quist is an accomplished sales and marketing executive responsible for creating multi-million dollar sponsorships for his previous employers.    The Company had chosen not to invest substantial dollars in marketing to date as it believed major marketing efforts were not prudent without a national footprint for MyStudio.  Upon the successful installation of its sixth studio, the Company expects to significantly increase its marketing efforts nationwide to drive session revenue, sponsorship and advertising revenues.  Having six studios in major metropolitan areas, the Company believes that it has a much greater opportunity to gain national attention of large sponsors who understand the opportunity to partner with MyStudio for promotion, contests, auditions, etc. to favorably market their own businesses.
 
 The Company continues to operate with a lean overhead structure and remains focused on using its capital to deploy MyStudios throughout the United States.  The Company also entered into a financing agreement with an unrelated third party to fund up to $1,000,000 in four equal increments.  The proceeds of each advance by the lender to Studio One are to be used to manufacture, ship, install and operate the audio/video recording studios serving as collateral for such advance.  Each advance is evidenced by a promissory note, bearing interest at 12% per annum and due in 3 years, and a security agreement granting the lender a first lien on specified studios.  At March 31, 2009, the lender had advanced a total of $250,000 for this purpose.  Subsequent to March 31, the lender has advanced an additional $250,000.
 
 Advisory Board
 
 Studio One has had continued success attracting leading business, media and entertainment executives to its advisory board.  These advisory board members provide invaluable advice and insight, as well as industry connections that allow the Company to execute its business plan.  Additions to the advisory board during the quarter include Rodney “Darkchild” Jerkins, Richard Perry, Diane Warren and, most recent Sheila Jaffe.
 
 Mr. Jerkins is a multiple Grammy Award winning producer/songwriter with a nearly unprecedented discography among today’s top artists. Rodney has added to the hit lists of music talents such as Lady Gaga, Beyonce, Madonna, Black Eyed Peas, Brandy, Jennifer Lopez, Michael Jackson, Mary J. Blige, Whitney Houston, Toni Braxton, Keyshia Cole, Britney Spears, Cher, Janet Jackson, Destiny’s Child, Natasha Bedingfield, The Pussycat Dolls, N’Sync, Gwen Stefani, Fantasia, Ludacris, Jamie Foxx, Monica, The Spice Girls, Joe, Ray J and countless others.
 
 Mr. Perry is a world renowned record producer and seven time Grammy Award nominee, as well having been twice named Billboard’s “Producer of the Year”.  He is known for producing more hit singles for more artists than anyone in music history. His illustrious 35 year career has resulted in the production of 15 platinum and 28 gold albums.  The extensive list of artists he has produced include Barbra Streisand, Rod Steward, Ray Charles, Carly Simon, The Pointer Sisters, Tina Turner, Willie Nelson, Ringo Starr, Diana Ross, The Temptations, Neil Diamond, Fats Domino, Ella Fitzgerald and many others.
 
 Ms. Warren is considered to be the most prolific and successful contemporary songwriter of our time.  Her songs have been nominated for four Golden Globes, six Academy Awards and nine Grammy Awards, including one win.  Ms. Warren has the honor of being named Billboard’s “Songwriter of the Year” four times and being inducted into the Songwriters’ Hall of Fame. Her songs have been written for such iconic artists as Aerosmith, Elton John, Tina Turner, Barbra Streisand, Aretha Franklin, Eric Clapton, Celine Dion, Britney Spears, Kelly Clarkson, and many more. In addition to her successful songwriting career, she is developing new acts on her label, Di-Namic, which is distributed by Atlantic Records.
 
 Subsequent to March 31, 2010, casting legend Ms. Sheila Jaffe, joined the Studio One Advisory Board to assist in the development of casting and audition initiatives for MyStudio.
 
 Ms. Jaffe is a partner in Walken/Jaffe Casting, one of the premier sources for identifying talent for television and motion pictures throughout Hollywood.  Her career as a casting director over the past two decades has included involvement in over 120 productions.  Her keen eye and understanding of casting needs has helped drive the successes of Entourage, The Sopranos, Rambo, Blind Date and many other blockbuster hits.


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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS- continued





Business




Studio One Media, Inc. is a diversified media and technology company based in Scottsdale, Arizona.  Studio One subsidiaries and divisions include MyStudio, Inc. (formerly, Studio One Entertainment, Inc.), MyStudio Recording Studios, MyStudio Audio Labs, Inc., MyStudio Music, MyStudio Management and MyStudio Masters.





Over the last six years, Studio One and its wholly-owned subsidiary, MyStudio, Inc., have been engaged in the research and development of proprietary, leading-edge audio and video technologies for professional and consumer use.





Studio One introduced its first groundbreaking product in September 2008.  To date, the Company has installed four studios and expects to install two additional studios by the end of the fiscal year.   As discussed above, the Nashville studio was damaged in the recent floods and may be redeployed upon completion of a formal damage assessment and related repairs.   The Hollywood studio was introduced in August 2009 and currently resides in a showroom on Sunset Boulevard where it is being showcased for entertainment industry executives; this studio is expected to be permanently relocated in a local mall at a future date.





Studio One’s MyStudio business model and website featuring user generated content (“UGC”) are highly differentiated from leading companies in the entertainment and Internet industries. MyStudio offers a unique “bricks and clicks” business model of cash-generating studios and Internet-based advertising revenues. Currently, all major video sharing and social networking websites receive little or no revenue from the creation of the UGC hosted on their websites, forcing them to rely almost exclusively on revenue from website advertisers. The MyStudio business model uniquely provides for revenues generated from both the creation of UGC by MyStudio customers and advertising. MyStudio revenue is derived from paid session revenue, on-studio monitor advertising and traditional website advertising.





In addition, the Company expects additional future revenue to be generated by its MyStudio Masters and Aftermasters products, as well as music sales and talent management arising from UGC on the MyStudio.net website. Subject to the availability and timing of capital, Studio One expects to install and operate many MyStudios both nationally and internationally.





The multiple revenue streams differentiate the Company from other social media sites that rely primarily on website advertising.





MyStudio®HD Recording Studios





Studio One has developed MyStudio, a self contained, state-of-the-art, high definition (“HD”) interactive audio/video recording studio designed for installation in shopping malls and other high traffic areas.





MyStudio offers consumers true professional recording studio-quality audio and HD broadcast-quality video with an ease, economy and convenience never before available to the public. MyStudio is designed for installation in malls and other high traffic areas. MyStudio and its accompanying website, MyStudio.net, incorporate into a single entertainment venue some of the best elements of the world’s leading Internet and entertainment properties including video sharing, social networking and talent-related television programming. MyStudio eliminates the high cost and technological and logistical barriers inherent in the creation of high quality production and uploading of video content onto the Internet for both amateurs and professionals alike.





MyStudio enables users, for a $20 fee, to record up to a five-minute personalized video with professional-quality backdrop, lighting and sound. The studios feature Hollywood-style green screen technology, and users can select from over a thousand HD virtual backgrounds (static and dynamic) and thousands of exclusively licensed karaoke tracks from EMI Music Publishing. The studio lighting is custom programmed for each virtual background, and the sound quality is derived from a specially engineered acoustic design and a proprietary audio signal sequencing process.  Professional users, such as musicians and entertainers, often pay hundreds or thousands of dollars for comparable professionally produced audio and video.





Finished videos are available for viewing within minutes of completion of the recording at MyStudio.net.  Videos are protected with a privacy pass-code, and uses can decide whether to make their videos available to the public. The MyStudio.net website offers users the opportunity to share videos and create member profile pages in a dynamic social networking environment. Users may also create links between MyStudio.net and other social networking sites or their own websites, such as their own small businesses. MyStudio.net members can enter contests, order free DVDs of their videos, download MP3 audio files (restrictions apply), access embedded codes or print high resolution photos from their video.


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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS- continued





MyStudio has been used to create videos for music, modeling, comedy, dating, job resumes, auditions, and personal messages and greetings. Users can also enter their videos into industry-sponsored music, casting, modeling and comedy contests.  In addition, the Company has offered various themed holiday greetings, as well as greetings to U.S. troops overseas.





MyStudio Business Strategy





The Company plans to introduce its MyStudios into key markets throughout the U.S. followed by a rollout into international markets.  The ease and quality of the studios have created significant repeat users and increasing traffic to the Company’s MyStudio.net website.





Provide High Quality Interactive Recording Studios to the Public.   The Company believes MyStudio offers a service never before available to the public – a professional quality recording experience at an affordable price.  The HD virtual backgrounds, professional lighting and specially engineered sound cannot be replicated by users at home or outside a professional studio.





Connect Talent to Talent Seekers.   MyStudio provides the aspiring artist or entertainer with a cost-effective, professional quality platform to showcase his or her talent.  Entertainers often pay hundreds or thousands of dollars for comparable professionally produced audio and video products.  Users can often afford to make numerous videos to showcase their talents due to minimal price point for using MyStudio.  There have been several incidents where users’ videos have allowed them to be discovered by talent agents.





The studios provide entertainment recruiters with an entirely new method for locating talent. Using MyStudio’s software casting applications, casting directors are able to review a standardized and efficient format for judging talent prospects. This contrasts with the inefficiencies of them receiving, loading and screening numerous formats of video (i.e., VHS and DVDs) for talent. Additionally, MyStudio allows prospective contestants the ability to perform their auditions on their own time and in unlimited quantities versus the current casting call standard of having only a few moments and a single opportunity in front of a casting agent.  Reality television producers understand that their shows are only as good as the talent. MyStudio will allow for a greater number of contestants to try-out for these shows which provides producers with a much deeper well of talent. MyStudio has the ability to set a new standard and create a new marketplace for sellers and buyers of talent.





The Company announced a groundbreaking strategic partnership with RealityWanted.com in November 2009.  RealityWanted.com is the leading source for reality TV casting calls in the U.S.  The partnership provides opportunities for members of both companies to create audition videos for hundreds of top reality television shows.  Most reality TV applicants are missing one of the most critical components to being selected – the video. This partnership creates a turnkey reality TV casting platform to help complete the casting process. Users can easily supplement their RealityWanted.com profiles with a high-quality video that better conveys their talents and unique personality traits giving them a greater chance of being selected for a reality television show. As MyStudio offers over 1,000 high definition backgrounds, users can pick an environment to best suit their audition. This is another example of the Company forming strategic partnerships to drive traffic to our studios and website.





We partnered with entertainment moguls Simon Fuller, Perez Hilton and Jamie King in the casting for Boy Band, a contest to identify five males between the ages of 13 and 21 with outstanding dance and vocal talent to form a high profile band.  Mr. Fuller is the producer of the hit show American Idol.  Mr. Hilton is a famous celebrity gossip columnist with a very extensive following.  Mr. King is a world renowned choreographer.





We partnered with Boy Band to provide for convenient and easy auditions.  They understand how MyStudio can be successfully utilized for auditions without spending hundreds of thousands of dollars and months on the road auditioning large numbers of potential entertainers.  In addition, MyStudio was responsible for developing the website for the contest, which can be accessed at www.boybandsearch.com.





Build an Online Community Featuring User-Generated Content.    MyStudio.net captures the social networking phenomena of MySpace, Facebook and YouTube and combines it with a superior audio/visual experience.  The MyStudio.net website allows users to create personal profiles, share videos with family and friends and make their videos available to the public, all of which encourage user loyalty and viral growth opportunities.





Expand the MyStudio Concept into New Vertical Industries.   The potential utilization of the recording studios extends well beyond the entertainment industry. The studios can facilitate efficiency, personalization and differentiation in many industries including professional recruitment and staffing, Internet dating, corporate training, online greeting cards and business promotion.  The Company expects to develop future partnerships for content and users with recruiting, dating and greeting card companies among others.








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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS- continued





MyStudio Business Model





The Company’s “bricks and clicks” business model is currently based upon three primary sources of revenue: recording session fees from MyStudio and advertising revenue from both the individual studios and the Company’s MyStudio.net website.  The Company plans to drive recording session revenue through the use of industry-sponsored music, modeling and talent contests with new and repeat users, as well as the installation of additional studios.  Additional studios in turn will drive exponential traffic to the MyStudio.net website as each new video generates a greater number of unique website visitors due to the viral effect of the Company’s video sharing offering.





The Company’s management team believes that its success depends on the Company’s ability to raise additional capital, deploy multiple studios and create strategic partnerships that drive traffic to the studios.  The Company’s current two studios are insufficient to generate adequate revenues to achieve overall profitability for the Company.  By deploying multiple studios, the Company believes that it will be able to successfully implement its business plan, attract a greater number of strategic partnerships and achieve profitability.





MyStudio Recording Session Revenue. Each studio is designed to record videos during a mall’s operating hours, which can average 13 hours per day.  The Company charges $20 per session for use of the studio. Each session lasts up to five minutes.  There are two pay stations on the studio to expedite the song and background selection and payment process.  Additionally, users may prepay their sessions from home and have an opportunity to select from a greater variety of songs and backgrounds.  These payment options increase throughput for those using the studio.





The Company has over 1,000 HD backgrounds from which to select or users may provide their own backgrounds.   Additionally, MyStudio currently offers thousands of songs licensed from EMI Music Publishing for karaoke usage and expects to have additional licensing agreements in the future.  In many instances, users perform their own songs using their guitar, keyboard or other instruments, which may be plugged into the studios for a professionally sounding quality video.





MyStudio Advertising Revenue.   The exterior of the studios contain eight (8) 37” LCD flat screen monitors that are used to promote MyStudio and display advertising messages from selected sponsors and third party advertisers.  The Company has successfully sold on-studio advertising, and the Company believes that it will secure national advertising sponsors when it has multiple studios in operation.





Website Advertising Revenue. Visitors, visitor demographics and time spent on a website are the primary drivers behind advertising-based revenue models for Internet properties.  The user-generated content created in MyStudio is the traffic generator for the Company’s MyStudio.net website.





MyStudio.net has continued to experience substantial website traffic, especially considering that the content for the site is primarily driven by a single studio.  Further, we expect web traffic to grow substantially as additional studios are launched. Such traffic further confirms our thesis that the web property has and is creating significant value for our shareholders.  The leading social media websites, such as Facebook, have created substantial valuations for themselves based on website advertising.  Unlike a number of other social media and Internet companies, the Company is not solely dependent upon website advertising to generate revenues. Our more diverse “bricks and clicks” business model allows our shareholders to benefit from multiple revenue streams, with the website being just one of the Company’s valuation drivers.





The Company’s business plan calls for the establishment of regular events and contests to drive traffic to its studios; this assumption has been confirmed by a marked increase in studio traffic when contests and promotions have been offered.  Our comprehensive marketing and promotion strategy is designed to drive traffic through the studios which in turn drives traffic to the MyStudio.net website.  The Company is focused on forming strategic partnerships at the local, regional and national levels with talent seekers (television, music, film, performing arts and modeling industries), the media (radio and television stations and printed media) and corporate sponsors who may seek access to the Company’s expanding user base.  The partnerships are designed to generate industry-sponsored music, modeling and talent contests to stimulate trial of and demand for the studios.





In December 2008, the Company finalized two important multi-year agreements with Mark Burnett Productions for reality television casting and The GRAMMY Foundation to host auditions for various GRAMMY Foundation programs.  Studio One’s MyStudio recording studios and its accompanying website, MyStudio.net, have and are being used for auditions and promotions relating to several GRAMMY Foundation programs for young people including GRAMMY Camp®, GRAMMY® Signature Schools and the GRAMMY Jazz Ensembles.





MyStudio Marketing and Promotion Strategy





In May 2010, the Company hired Tony Quist as Vice President of Marketing.  Mr. Quist is an accomplished sales and marketing executive responsible for creating multi-million dollar sponsorships for his previous employers.    The Company had chosen not to invest substantial dollars in marketing to date as it believed major marketing efforts were not prudent without a national footprint for MyStudio.  Upon the successful installation of its sixth studio, the Company expects to significantly increase its marketing efforts nationwide to drive sponsorship and co-op advertising revenues.  Having six studios in major metropolitan areas, the Company believes that it has a much greater opportunity to gain national attention of large sponsors who understand the opportunity to partner with MyStudio for contests, auditions, etc. to favorably market their own businesses.


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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS- continued





Studio One’s agreement with Mark Burnett Productions provides for the use of MyStudio video recording studios to augment the casting of Mark Burnett television shows such as Are You Smarter Than a 5thGrader.   Mark Burnett Productions is a leading production company for primetime television, cable and the Internet, and has produced over 1,100 hours of television programming which regularly air in over 70 countries around the world.  The Company believes the agreement is a significant development in encouraging trial and utilization of MyStudio and creating national exposure for the Company.  The Company expects to enter into similar agreements with other television production companies in the future.





A number of high-profile organizations have hosted contests in the Scottsdale studio. The Company expects to continue to align itself and enter into partnerships with other high profile entertainment companies, so it can offer consumers an ongoing variety of contests to ensure steady studio traffic.





Licensed musical content is another facet in the Company’s marketing and promotional strategy.  In July 2008, the Company entered into a multi-year licensing agreement with EMI Music Publishing (“EMI”) which grants Studio One access to EMI’s extensive music catalog.  Notable EMI artists include Madonna, Stevie Wonder, Reba McEntire, Beyoncé, Kelly Clarkson, Alicia Keyes and Elvis Presley.  The agreement allows users to legally incorporate popular music from one of the world’s largest music publishers into their creative endeavors, synchronizing music, voice and video into a single format.  The Company believes this licensing agreement is unique in the user-generated content industry, and the Company plans to expand its music licensing activities in the future.





The Company is in discussion with several reality television companies about using the studios for casting.  These companies recognize the casting efficiencies from using MyStudio in terms of screening a greater number of candidates on an expedited basis to provide viewers with the best on-screen personalities possible.





Over the current year, the Company has announced a number of contests which have driven traffic to the studio and increased brand awareness, including The Grammy Foundation, The Comedy Store, Project Ethos in conjunction with The House of Blues, and the Gotham Comedy Club.





Talent agents are using the MyStudio.netas a resource for identifying talent due to the high quality of the audio and video. Several artists have recently been discovered by talent agents since using MyStudio including:   Guy Lundy who was signed by R&B label Allmighty Entertainment and Diamond Hollaway who earned the chance to perform at the legendary Apollo Theater in New York where she won the youth competition from which hundreds of kids from across the country auditioned.  We believe that success stories like these will continue and provide additional traffic to MyStudio.





In November 2009, the Company announced its groundbreaking strategic partnership with RealityWanted.com.  RealityWanted.com is the leading source for reality TV casting calls in the U.S.  The partnership will open opportunities for members of both companies to create audition videos for hundreds of top reality television shows.  This partnership creates a turnkey reality TV casting platform to help complete the casting process. This is another example of the Company forming strategic partnerships to drive traffic to our studios and website.





The Company continues to aggressively solicit additional reality TV, music, modeling and comedy audition opportunities and expects to make additional partnership announcements in the future.





AfterMaster®





The Company has recently completed the research and development of a new technology for mastering audio that it has branded AfterMaster. The AfterMaster technology falls under the recently incorporated MyStudio Audio Labs, Inc., a wholly-owned subsidiary of the Company. The Company believes that its AfterMaster process for mastering audio makes music significantly louder, fuller and more exciting than traditionally mastered music.  The technology is a proprietary, patent pending combination of hardware and software which was developed over the last four years by the MyStudio audio engineering team.  It can be applied on virtually all audio sources including, music, radio, television and film.





The AfterMaster process can be used to create both a master from a master audio mix or to “AfterMaster” existing music that has already been mastered. MyStudio AfterMaster allows any mastered audio to be remastered without the need to access the master mix. The business model includes the mastering and “AfterMastering” of both new music releases as well as catalog music. The Company believes that AfterMaster can be the technological impetus that can revitalize the music industry by providing consumers with a new leap in sound quality and added value.   Some music industry experts who have recently been introduced to our technologies have equated it with high definition television: this technology has the opportunity to do for music what HD has done for television.





The first commercial music release utilizing the AfterMaster technology was Janet Jackson’s new single, “Make Me.”  This song was released by Universal Music and produced by nationally recognized record producer Rodney Jerkins.  This song rose to #1 on the Billboard’sDance/Club Play Chart


The Company remains focused on identifying significant revenue opportunities with the major record labels using these technologies.


17


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued





Manufacturing





The studios are currently outsourced for manufacture to an Arizona-based manufacturing company.  The Company is evaluating manufacturing alternatives.





Intellectual Property and Licensing





The Company has embarked on an aggressive intellectual property program including the filing of 25 pending foreign and domestic patent applications and eight trademark applications (for which it has received four Notices of Allowance) with the U.S. Patent and Trademark Office all designed to protect what the Company believes is innovative and proprietary technology. We also enter into confidentiality and invention assignment agreements with our employees and consultants and confidentiality agreements with third parties, and we rigorously control access to proprietary technology.





With respect to licensed content, Studio One will be responsible for paying for all underlying music- related licensing rights including publishing, synchronization and internet performance rights, for karaoke music used in MyStudio videos.





Employees





As of March 31, 2010, we employed twenty one full-time employees, as well as eight part-time employees for the studios.  We expect to hire additional employees in the future to handle anticipated growth.  We believe that our relationship with our employees is good.  None of our employees are members of any union, nor have they entered into any collective bargaining agreements.





Facilities





Pursuant to a lease originally dated January, 2006, we currently occupy approximately 5,400 square feet of office space located at 7650 E. Evans Rd., Suite C, Scottsdale, Arizona.  On June 15, 2008, we expanded into and also occupy approximately 5,400 square feet adjoining the original premises.  Under the terms of the extended, expanded lease, we occupy the premises on a month-to-month basis.  The total lease expense is $10,278 per month, payable in cash, common stock of the Company and on-studio advertising.





The Company has entered into various short-term specialty leases for its various MyStudios.  The monthly rents for these locations is at market rates commensurate with other kiosk operations.  The Company has also recently entered into a one year lease for a recording studio in Los Angeles, California.





RESULTS OF OPERATIONS





Revenues


Three Months Ended


Nine Months EndedMarch 31,


March 31,


March 31,


March 31,2010


2009


2010


2009Session Revenues

$
54,320


$
40,495


$
99,405


$
56,934Advertising Revenues


11,393



12,916



32,679



23,872Total Revenues

$
65,713


$
53,411


$
132,084


$
80,806





The Company generated revenues of $65,713 for the third fiscal quarter ended March 31, 2010, compared to $53,411 for the comparable period in fiscal 2009.   The revenue for the nine months ended March 31, 2010 increased by 63% over the comparable nine month period ended March 31, 2009, from $80,806 to $132,084.





18


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS- continued





Barter revenues are broken out between studio session income and advertising income.  Of the $54,320 of studio session income for the three months ended March 31, 2010, $10,320 was cash and the remaining $44,000 was in barter.  For the comparable three months ended March 31, 2009, of the $40,495 in studio session income, $13,750 was cash and $26,744 was in barter.  Of the advertising income for the three months ended March 31, 2010, $10,643 was barter.  All of the advertising revenue for the period ending March 31, 2009 was in barter.





While the Hollywood studio opened in August 2009, it is used to showcase MyStudio to the music and entertainment industry in Los Angeles.  The Company expects to begin generating revenues from this studio at a future date.





The Company launched its first studio on September 29, 2008.  The Company began generating revenues during October 2008, hence there were no revenues in the first quarter of fiscal 2009.





The Company’s business model currently generates revenues from three primary sources:





·
Paid user fees from customers who utilize the studios to create an audio/video recording;·
Advertising revenue from the external monitors located on each MyStudio facility; and·
Advertising revenue from its website.





The revenues from each of the first two of these sources is expected to increase proportionally to the number of studios we place in operation.   The revenue from advertising on the website will depend on the number and length of visits to our website by MyStudio users and other viewers.





Cost of Sales

Three Months Ended


Nine Months EndedMarch 31,


March 31,


March 31,


March 31,2010


2009


2010


2009Cost of Sales

$
50,269


$
42,601


$
131,497


$
90,384





Cost of sales consists primarily of studio rent, attendant labor and Internet connectivity and excludes depreciation and amortization on the studios. The Company launched its first studio on September 29, 2008.  The Company began generating revenues during in October 2008, hence there were no cost of sales in the first quarter of fiscal 2009.  The increase in cost of sales for both the three and nine months ended March 31, 2010, over the comparable periods for the prior fiscal year, is attributable, primarily, to the opening of additional studios in Hollywood and Nashville.





Research & Development Expenses

Three Months Ended


Nine Months EndedMarch 31,


March 31,


March 31,


March 31,2010


2009


2010


2009Research & Development Expenses

$
8,410


$
15,718


$
28,084


$
464,595





Research and development expenses consist primarily of compensation and related costs for personnel and consultants responsible for developing the MyStudio prototype and the Company’s companion social networking website, MyStudio.net.  These costs include persons engaged on a contractual basis to develop MyStudio and its intellectual components, as well as outside expenses incurred to construct a working prototype and the first production model and the hardware and software necessary to make the studio fully operational.  We expense research and development costs as they are incurred.





Studio One completed the major research and development of MyStudio in the first quarter of 2009, which is responsible for the significant decrease in the research and development expenses.  The Company continues to make additional investments in research and development to further enhance the customer experience for both the studios and website.






19





ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued




Other Costs and Expenses

Three Months Ended


Nine Months EndedMarch 31,


March 31,


March 31,


March 31,2010


2009


2010


2009Advertising Expenses

$
8,756


$
21,763


$
95,846


$
240,527Cost of Barter Exchanges


54,643



38,818



100,929



60,699Depreciation and Amortization Expenses


55,722



53,733



140,131



64,242Professional Fees


911,009



297,702



2,609,153



2,721,668General and Administrative Expenses


479,494



422,310



1,199,945



1,434,350Other Costs and Expenses

$
1,509,624


$
834,326


$
4,146,004


$
4,521,486





Other costs and expenses consist primarily of compensation and related costs for personnel and facilities to our finance, human resources, facilities, information technology, and fees for professional services.  Professional services are principally comprised of outside legal, audit, information technology, financial advisory services, consulting and other outsourcing services.





Total other costs and expenses increased in the three month period ended March 31, 2010 by $675,658 compared to the three months ended March 31, 2009 primarily due an increase in financial advisory and professional fees and costs associated with shipping, installing, and launching the studio in Nashville.  The increase in financial advisory and professional fees is primarily attributable to non-cash expenses from shares and warrants/options issued to various employees and consultants for services rendered during the period.    In addition, during the three-month period ending March 31, 2010, the company adjusted the amount it expects to recover from its receivable from an unrelated third party, by charging $134,885 to bad debt expense, which is included in the general and administrative category of expenses.





Due to the Company’s cash position, it uses its stock as currency to pay many employees, vendors and consultants.  Once the Company has raised additional capital from outside sources, as well as generated cash flows from operations, it expects to reduce the use of stock as a primary means of compensation. We elected to use the Black-Scholes option-pricing model to determine the fair value of stock option based awards under FASB ASC 718 (SFAS 123R), consistent with that used for pro-forma disclosures under (FASB ASC 718 (SFAS No. 123), Accounting for Stock-Based Compensation.





Net Income/(Loss)

Three Months Ended


Nine Months EndedMarch 31,


March 31,


March 31,


March 31,2010


2009


2010


2009Net Income/(Loss)

$
(1,443,029)


$
(839,459)


$
(4,121,425)


$
(5,000,811)





The increase in net loss for the three months ended March 31, 2010, as compared to the comparable period in the prior fiscal year was due to a variety of factors including increased expenses relating to financial advisory services, professional and consulting services, and the bad debt expense associated with the adjustment in the collectability of its receivable from an unrelated third party, and increased depreciation expense associated with the placement of various studios in service, all of which occurred during this period.  Conversely, the decrease in the net loss for the nine months ended March 31, 2010 as compared to the comparable periods in the prior fiscal year was primarily due to a decline in research and development costs associated with the completion of the development of the studio, lower professional and general and administrative costs, as well as continued cost containment efforts on the part of the Company.





NET OPERATING LOSSES





We have accumulated approximately $19,358,547 of federal net operating loss carry forwards as ofMarch 31, 2010, which expire in various years through 2029.  In addition, the Company has state carry forwards of approximately $19,052,425, which the Company believes may be offset against future taxable income through 2029.  The use of these losses to reduce future income taxes will depend on several factors including the generation of sufficient taxable income prior to the expiration of the net operating loss carryforwards.  In the event of certain changes in control, there will be an annual limitation on the amount of net operating loss carryforwards which can be used.  No tax benefit has been reported in the financial statements for the year ended June 30, 2009 or the three and nine months ended March 31, 2010 and 2009, because the potential tax benefits of the loss carryforward are offset by a valuation allowance of the same amount.





LIQUIDITY AND CAPITAL RESOURCES





The Company had revenues of $132,084 during the nine months ended March 31, 2010 as compared to $80,806 for the comparable period in the prior year.  The Company has incurred losses since inception of $19,358,547.  At March 31, 2010, the Company has a working capital deficit of $627,265, which is an improvement of $1,065,230 from June 30, 2009.  The decrease in the working capital deficit was primarily due to lower accounts payable, as the conversion of various notes payable to common stock of the Company, and the extinguishment of a debt at an amount less than previously carried on the books of the Company.  These decreases, however, were offset to some extent by the write-off of part of the receivable from an unrelated third party.





The future of the Company as an operating business will depend on its ability to obtain sufficient capital contributions and/or financing as may be required to sustain its operations.  Management’s plan to address these issues includes a continued exercise of tight cost controls to conserve cash and obtaining additional debt and/or equity financing.





20


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS- continued





As we continue our activities, we will continue to experience net negative cash flows from operations, pending receipt of significant revenues that generate a positive sales margin.





The Company expects that additional operating losses will occur until net margins gained from sales revenue is sufficient to offset the costs incurred for marketing, sales and product development. Until the Company has achieved a sales level sufficient to break even, it will not be self-sustaining or be competitive in the areas in which it intends to operate.





In addition, the Company will require substantial additional funds to continue production and installation of additional MyStudios and to fully implement its marketing plans.





The Company’s management team believes that its success depends on the Company’s ability to raise additional capital, deploy multiple studios and create strategic partnerships that drive traffic to the studios.  The current number of studios in operation are insufficient to generate adequate revenues to achieve overall profitability for the Company.  By deploying multiple studios, the Company believes that it will be able to successfully implement its business plan, attract a greater number of strategic partnerships and achieve profitability.





As of March 31, 2010, the existing capital and anticipated funds from operations were not sufficient to sustain Company operations or the business plan over the next twelve months.  We anticipate substantial increases in our cash requirements which will require additional capital to be generated from the sale of common stock, the sale of preferred stock, equipment financing, debt financing and bank borrowings, to the extent available, or other forms of financing to the extent necessary to augment our working capital.  In the event we cannot obtain the necessary capital to pursue our strategic business plan, we may have to significantly curtail our operations.  This would materially impact our ability to continue operations. There is no assurance that the Company will be able to obtain additional funding when needed, or that such funding, if available, can be obtained on terms acceptable to the Company.





Recent global events, as well as domestic economic factors, have recently limited the access of many companies to both debt and equity financings. As such, no assurance can be made that financing will be available, or available on terms acceptable to the Company, and, if available, it may take either the form of debt or equity. Any financing may result in an immediate and substantial dilution to our existing stockholders.





Although the Company intends to engage in a subsequent equity offering of its securities to raise additional working capital for operations and studio manufacturing, the Company has no firm commitments for any additional funding, either debt or equity,  at the present time.  Insufficient financial resources may require the Company to delay or eliminate all or some of its development, marketing and sales plans, which could have a material adverse effect on the Company’s business, financial condition and results of operations. There is no certainty that the expenditures to be made by the Company will result in a profitable business proposed by the Company.





ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK





Not required.





ITEM 4T.  CONTROLS AND PROCEDURES





(a)
Evaluation of Disclosure Controls and Procedures





Our management, with the participation of our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) under the Exchange Act as of the end of the period covered by this Quarterly Report on Form 10-Q.  In designing and evaluating the disclosure controls and procedures, our management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.  In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.  The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.





Based on that evaluation, our chief executive officer and chief financial officer concluded that, as of March 31, 2010, our disclosure controls and procedures were, subject to the limitations noted above, not effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules, regulations and forms, and that such information is accumulated and communicated to our management, including our chief executive officer (and acting chief financial officer), as appropriate, to allow timely decisions regarding required disclosure.





(b)           Changes in internal control over financial reporting





Our management, with the participation of the chief executive officer and chief financial officer, has concluded there were no significant changes in our internal controls over financial reporting that occurred during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.





21


PART II - OTHER INFORMATION





ITEM 1.  LEGAL PROCEEDINGS





The Company is an interpleaded party to a lawsuit in the Southern District of Georgia, Savannah Division, pursuant to which the Company seeks to prevent the release of 100,000 shares of its common stock to a third-party and asks the court to return those shares to the Company.   The suit seeks no damages from the Company, and the Company believes that it will prevail in the matter.





Except as described in the preceding paragraph, to the best knowledge of our management, there are no material litigation matters pending or threatened against us.





ITEM 1A - RISK FACTORS





Risks Related to Our Business and Industry





You should carefully consider the risk factors and other uncertainties set forth below and all other information contained in this Report, as well as the public disclosure documents incorporated by reference herein.  If any of the events contemplated by the following risks actually occurs, then our business, financial condition, or results of operations could be materially adversely affected. As a result, the trading price of our common stock could decline, and you may lose all or part of your investment. The risks and uncertainties below are not the only risks facing our company.  Additional risks and uncertainties, including those that are not yet identified or that we currently believe are immaterial, may also adversely affect our business, financial condition or operating results. Because of the following factors, as well as other factors affecting the Company’s financial condition and operating results, past financial performance should not be considered to be a reliable indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.





History of Operations and Dependence on Future Developments.





Studio One Media, Inc. (the “Company”, “Studio One” or “Registrant”) was originally organized in Delaware on May 12, 1988 as Dimensional Visions Group, Ltd.  The Company ceased all marketing and sales activity during the last quarter of 2002.





On March 28, 2006, the Company changed its name to Studio One Media, Inc.  On March 29, 2006, the Company entered into an agreement to purchase 100% of MyStudio, Inc. (f/k/a Studio One Entertainment, Inc.) of Scottsdale, Arizona, in a one-for-one, stock-for-stock transaction.  MyStudio, Inc. owns proprietary audio/video recording technology, patent and trademark applications, studio design, methods and related concepts for MyStudio.  MyStudio is a self-contained interactive video recording studio designed for installation in shopping malls and other high traffic areas.  The studios enable the public, for a fee, to record their video and audio images in a stand alone, state-of-the-art recording studio and enter their MyStudio performances in music, modeling and other talent related contests.  In addition, MyStudio can be used to record video resumes, dating profiles and personal messages.  The Company believes MyStudio methods, processes and business model are proprietary and a unique opportunity in the entertainment industry.





The reverse merger of MyStudio, Inc. was completed on April 17, 2007, with the exchange of 7 million shares of the Company’s common stock for an equal number of shares of MyStudio, Inc. common stock constituting 100% of the issued and outstanding shares of MyStudio, Inc.  MyStudio, Inc. operates as a wholly-owned subsidiary.





The Company opened its first studio on September 29, 2008 and intends to place its studios in malls across America, as well as expand into other high traffic locations, theme parks and airport terminals – both domestically and internationally.  Ultimately, Studio One intends to be a one-stop accessible facility that acts as a link between aspiring entertainers and the acting, fashion and music industries.  Revenues for the Company are generated by both services provided by the studio, such as session revenues, as well as through on-studio and website advertising.





The Company has a history of losses and will likely realize future losses.  MyStudio has limited operations and is currently generating modest revenues.





The Company is dependent upon its management, certain shareholders and investors for its fundraising.  The Company expects additional operating losses will occur until revenue is sufficient to offset the level of costs to be incurred for marketing, sales, general and administrative and product and services development.  The Company is subject to all of the risks inherent in establishing an early stage business enterprise.  Since the Company has limited operations, there can be no assurance that its business plan will be successful.  The potential for success of the Company must be considered in light of the problems, expenses, difficulties, complications and delays frequently encountered with an early stage business and the competitive environment in which the Company will operate.  A prospective investor should be aware that if the Company is not successful in achieving its goals and achieving profitability, any money invested in the Company will likely be lost.  The Company’s management team believes that its potential near-term success depends on the Company’s success in raising additional capital, deploying studios and creating strategic partnerships that drive traffic to the studios.


22


ITEM 1A - RISK FACTORS - continued





As an early stage company we are particularly susceptible to the risks and uncertainties described herein and we will be more likely to incur the expenses associated with addressing them.  Our business and prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in early stages of development.  These risks are particularly severe among companies in new markets, such as those markets in which we expect we will operate.  Accordingly, shareholders will bear the risk of loss of their entire investment in the Company’s shares.





New Business Model.





We have a relatively new business model in an emerging and rapidly evolving market.  This makes it difficult to evaluate our future prospects and may increase the risk that we will not continue or be successful.  We will encounter risks and difficulties as a company operating in a new and rapidly evolving market.  We may not be able to successfully address these risks and difficulties, which could materially harm our business and operating results.





Limited Capital and Need for Additional Financing.





The funds currently available to the Company are inadequate to implement the business plan of the Company.  Until the Company has achieved a sales level sufficient to break even, it will not be self-sustaining or be competitive in the areas in which it intends to operate.  The Company will require additional funding for continued operations and will therefore be dependent upon its ability to raise additional funds through bank borrowing, equity or debt financing, or asset sales. We expect to need to access the public and private equity and/or debt markets periodically to obtain the funds we need to support our operations and continued growth.  There is no assurance that the Company will be able to obtain additional funding when needed, or that such funding, if available, can be obtained on terms acceptable to the Company.  If we require, but are unable to obtain, additional financing in the future on acceptable terms, or at all, we will not be able to continue our business strategy, respond to changing business or economic conditions, withstand adverse operating results or compete effectively.  If the Company cannot obtain needed funds, the Company may be forced to curtail, in whole or in part, or cease its activities altogether.  When additional shares are issued to obtain financing, current shareholders will suffer a dilutive effect on their percentage of stock ownership in the Company.





The Company requires substantial capital to manufacture its recording studios.  Although the Company intends to engage in subsequent debt and/or equity offerings of its securities to raise additional working capital for operations and studio manufacturing, the Company has no firm commitments for any additional funding, either debt or equity, at the present time.  Insufficient financial resources may require the Company to delay or eliminate all or some of its development, marketing and sales plans, which could have a material adverse effect on the Company’s business, financial condition and results of operations.  There is no certainty that the expenditures to be made by the Company will result in a profitable business proposed by the Company.





Lack of Diversification.





The size of the Company makes it unlikely that the Company will be able to commit its funds to diversify the business until it has a proven track record, and the Company may not be able to achieve the same level of diversification as larger entities engaged in this type of business.





Competition.





The Company knows of no competitors offering a similar high-quality, in-mall HD studio experience.  The Company believes that it is the first to market with a recording studio with its functionality and quality combined with a groundbreaking website.  It would require a competitor significant time and capital to design, develop and manufacture a recording studio with similar functionality and features, potentially giving the Company valuable time to gain consumer recognition and a foothold in the market. While the technology surrounding MyStudio is cutting edge and unique, the Company believes there are other factors that will separate the Company from competitors.  The Company has embarked on an aggressive intellectual property protection program which it believes will be a significant barrier to market entry to potential competitors.  In addition, the Company employs individuals who have long standing relationships and expertise in various segments of the entertainment and communications industries, which it expects will help facilitate the negotiation of favorable partnerships, sponsorships and industry support for MyStudio.





Nonetheless, many potential competitors have greater name recognition, industry contacts and more extensive customer bases that could be leveraged to accelerate their competitive activity.  Moreover, potential competitors may establish future cooperative relationships among themselves and with third parties to enhance their products and services in this market space in which the Company proposes to operate.  Consequently, competitors or alliances may emerge and rapidly acquire significant market share.  We cannot assure you that we will be able to compete effectively with any competitor should they arise or that the competitive pressures faced by us will not harm our business. Such intense competition will limit our opportunities and have a materially adverse effect on the Company’s profitability or viability.





23


ITEM 1A - RISK FACTORS- continued





The Company’s web property competes in a growing social media market with companies like Facebook, YouTube and MySpace.  The Company believes its HD-quality, user-generated content is unique and may allow it to differentiate itself from other social media companies.





Performance - Market Acceptance.





The quality of the Company’s products, services, its marketing and sales ability, and the quality and abilities of its personnel are among the operational keys to the Company’s success.  The Company is heavily dependent upon successfully completing its product development, gaining market acceptance and subsequently recruiting and training a successful sales and marketing force.  There can be no assurance that, even if the Company successfully completes its product development initiatives, it will be successful in attracting, training or retaining the key personnel required to execute the business plan.  Also, there can be no assurance that the Company can complete development of new technology so that other companies possessing greater resources will not surpass it.  There can be no assurance that the Company can achieve its planned levels of performance.  If the Company is unsuccessful in these areas, it could have a material adverse effect on the Company’s business, results of operations, financial condition and forecasted financial results.  The entertainment industry may resist the Company’s business plan and refuse to participate in contests and other sponsorship events.  In that case the Company would be forced to fund and sponsor its own contests which would affect operating capital, liquidity and revenues.





Dependence on Intellectual Property - Design and Proprietary Rights.





Our success and ability to compete depends to a degree on our intellectual property.  We will rely on copyright, trademark and patent filings as well as confidentiality arrangements, to protect our intellectual property locally and internationally.  MyStudio, Inc. has filed 25 patent applications relating to MyStudio and related technologies and processes, and while the Company believes the technologies, methods and processes merit patent protection, there is no assurance that any patent will be issued.  If circumstances make it impossible to try to adequately protect our intellectual property that intellectual property could be used by others without our consent and there could be material adverse consequences to the Company.  We have filed eight trademark applications and have received Notices of Allowance on four of those applications.  Effective protection may not be available for our service marks.  Although we plan to continue to register our service marks in the United States and in countries in which we do business or expect to do business, we cannot assure you that we will be able to secure significant protection for these marks.  Our competitors, if any exist, or others may adopt product or service names similar to those used by the Company, thereby impeding our ability to build brand identity and possibly leading to client confusion.  If circumstances make it impossible to adequately protect the name and brand that result could seriously harm our business.





Policing unauthorized use of our intellectual property is made especially difficult by the global nature of the high technology industry and difficulty in controlling hardware and software.  The laws of other countries may afford us little or no effective protection for our intellectual property.  We cannot assure you that the steps we take will prevent misappropriation of our intellectual property or that agreements entered into for that purpose will be enforceable. In addition, litigation may be necessary in the future to enforce our intellectual property rights; determine the validity and scope of the proprietary rights of others; or defend against claims of infringement or invalidity.  Such litigation, whether successful or unsuccessful, could result in substantial costs and diversions of resources, either of which could seriously harm our business.  There can be no assurance that competitors of the Company, some of which have substantially greater resources, will not obtain patents or other intellectual property protection that will restrict the Company’s ability to make and sell its products.  If the Company was unsuccessful in protection of proprietary and intellectual property rights to MyStudio related business methods and websites, it could have a material adverse effect on the Company’s business, results of operations, financial condition and value, and financial results.





Economic Downturn.





The Company is susceptible to adverse impacts caused by economic downturns locally and in the markets in which it proposes to operate, as well as broader economic downturns affecting a region, or the particular industry sector in which the Company proposes to operate.  There can be no assurance that the Company will survive any such economic downturn, or if the Company does survive, that it will be capable of executing or furthering, to any meaningful degree, the originally conceived business plan.





Some of Our Markets are Cyclical.





Some of our markets are cyclical, and a decline in any of these markets could have a material adverse effect on our operating performance.   Our business is cyclical and dependent on consumer spending and is therefore impacted by the strength of the economy generally, interest rates, and other factors, including national, regional and local slowdowns in economic activity and job markets, which can result in a general decrease in product demand.  For example, a slowdown in economic activity that results in less discretionary income for entertainment can have an adverse effect on the demand for some of our products.  In addition, unforeseen events, such as terrorist attacks or armed hostilities, could negatively affect our industry or the industries in which our customers operate, resulting in a material adverse effect on our business, results of operations and financial condition.








24


ITEM 1A - RISK FACTORS - continued





Disaster.





A disaster that disables the Company’s operations will negatively impact the Company’s ability to perform for a period of time.





Dependency on Foreign Components for our Products.





We expect to source components for our products outside the United States, which may present additional risks to our business.  International sourcing of components are subject to various risks include political, religious and economic instability, local labor market conditions, the imposition of foreign tariffs and other trade restrictions, the impact of foreign government regulations, and the effects of income and withholding tax, governmental expropriation, and differences in business practices.  We may incur increased costs and experience delays or disruptions in product deliveries and payments in connection with international manufacturing and sales that could cause loss of revenue. Unfavorable changes in the political, regulatory, and business climate could have a material adverse effect on our financial condition, results of operations, and cash flows.





Exposure to Product Liability Lawsuits.





Our results of operations may be negatively impacted by product liability lawsuits.  While we expect to maintain what we believe to be suitable product liability insurance once we have commenced operations of services with the general public, we cannot assure you that we will be able to maintain this insurance on acceptable terms or that this insurance will provide adequate protection against potential liabilities.  A series of successful claims against us could materially and adversely affect our reputation and our financial condition, results of operations, and cash flows.





Dependency on Key Suppliers and Product Availability.





Loss of key suppliers, lack of product availability or loss of delivery sources could delay product development, manufacturing and decrease sales and earnings.  Our ability to manufacture is dependent upon our ability to obtain adequate product supply from manufacturers or other suppliers. While in many instances we have agreements, including supply agreements with our suppliers, these agreements are generally terminable by either party on limited notice.  The loss of, or a substantial decrease in the availability of, products from certain of our suppliers, or the loss of key supplier agreements, could have a material adverse effect on our business, results of operations and financial condition.  In addition, supply interruptions could arise from shortages of raw materials, labor disputes or weather conditions affecting products or shipments, transportation disruptions or other factors beyond our control.





Dependency on Long Supply Chains.





In some cases we are dependent on long supply chains, which may subject us to interruptions in the supply of many of the products used in the manufacture of MyStudios.  The length and complexity of these supply chains make them vulnerable to numerous risks, many of which are beyond our control, which could cause significant interruptions or delays in delivery of our products.  Factors such as labor disputes, changes in tariff or import policies, severe weather or terrorist attacks or armed hostilities may disrupt these supply chains.  A significant interruption in our supply chains caused by any of the above factors could result in increased costs or delivery delays and have a material adverse effect on our business, results of operations and financial condition.





Fluctuations in Cost of Raw Materials.





Our results of operations could be adversely affected by fluctuations in the cost of raw materials.  The manufacturing process is subject to world commodity pricing for some of the raw materials used in the manufacture of our studios.  Such raw materials are often subject to price fluctuations, frequently due to factors beyond our control, including changes in supply and demand, general U.S. and international economic conditions, labor costs, competition, and government regulation.  Inflationary and other increases in the costs of raw materials have occurred in the past and may recur in the future.  Any significant increase in the cost of raw materials could reduce our profitability and have a material adverse effect on our business, results of operations and financial condition.





Regulatory Factors.





Our business model includes a component involving the Internet.  As such, we are subject to a number of foreign and domestic laws and regulations that effect business on the Internet.  We must contend with laws and regulations relating to user privacy, freedom of expression, content, advertising, information security and intellectual property rights of others.  Possible future consumer legislation, regulations and actions could cause additional expense, capital expenditures, restrictions and delays in the activities undertaken in connection with our business, the extent of which cannot be predicted.  The exact affect of such legislation cannot be predicted until it is proposed.








25


ITEM 1A - RISK FACTORS - continued





Terms of Subsequent Financings.





Terms of subsequent financings may adversely impact your investment.  We will engage in common equity, debt and/or preferred stock financings in the future.  Your rights and the value of your investment in common stock could be reduced.  Interest on debt securities could increase costs and negatively impacts operating results.  Shares of our preferred stock may be issued in series from time to time with such designations, rights, preferences, and limitations as needed to raise capital.  The terms of preferred stock could be more advantageous to those investors than to the holders of common stock.  In addition, if we need to raise more equity capital from the sale of common or preferred stock, institutional or other investors may negotiate terms at least as, and possibly more, favorable than the terms of your investment.  Shares of common stock which we sell could be sold into the market, which could adversely affect market price.





Rapid Technological Change.





The industry in which we operate is characterized by rapid technological change that requires us to implement new technologies on an ongoing basis.  Our future will depend upon our ability to successfully implement new technologies in a rapidly changing technological environment.  We will likely require additional capital to develop new technologies to meet changing customer demands.  Moreover, expenditures for technology and product development are generally made before the commercial viability for such developments can be assured.  As a result, we cannot assure that we will successfully implement new technologies, that any implementations will be well received by customers, or that we will realize a return on the capital expended to develop such technology.





Effect of Fluctuations in Operations on the Price of Common Stock.





Our future operating results may fluctuate and cause the price of our common stock to decline, which could result in substantial losses for investors.  Our limited operating history makes it difficult to accurately predict our future operations.  We expect that our operating results will fluctuate significantly from quarter to quarter, due to a variety of factors, many of which are beyond our control.  If our operating results fall below the expectations of investors or securities analysts, the price of our common stock could decline significantly.  The factors that could cause our operating results to fluctuate include, but are not limited to:





●
Ability to broadly commercialize and expand MyStudio;●
Changes in entertainment technology;●
Price and availability of alternative entertainment available to the public;●
Availability and cost of technology and marketing personnel;●
Our ability to establish and maintain key relationships with industry partners;●
The amount and timing of operating costs and capital expenditures relating to maintaining our business, operations, and infrastructure; and●
General economic conditions and economic conditions specific to the entertainment industry.


These and other external factors have caused and may continue to cause the market price and demand for our common stock to fluctuate substantially, which may limit or prevent investors from readily selling their shares of common stock and may otherwise negatively affect the liquidity of our common stock. In the past, securities class action litigation has often been brought against companies following periods of volatility in the market price of their securities.  If securities class action litigation were to be brought against us it could result in substantial costs and a diversion of our management’s attention and resources, which could hurt our business.





Our Common Stock is Subject to Penny Stock Regulations.





The shares of common stock of the Company are traded on the Over-The-Counter Bulletin Board System (“OTCBB”) under the ticker symbol SOMD.  Our common stock is subject to regulations of the SEC relating to the market for penny stocks.  These regulations generally require that a disclosure schedule explaining the penny stock market and the risks associated therewith be delivered to purchasers of penny stocks and impose various sales practice requirements on broker-dealers who sell penny stocks to persons other than established customers and accredited investors.  The regulations applicable to penny stocks may severely affect the market liquidity for our common stock and could limit your ability to sell your securities in the secondary market.





Uncertainty as a Going Concern.





Our future existence remains uncertain and the report of our auditors on our June 30, 2009 financial statements contains a “going concern” qualification.  The report of the independent auditors on our financial statements for the year ended June 30, 2009 includes an explanatory paragraph relating to our ability to continue as a going concern.  We have suffered substantial losses from operations and require additional financing.  Ultimately we need to generate additional revenues and attain profitable operations.  These factors raise substantial doubt about our ability to continue as a going concern.  There can be no assurance that we will be able to develop commercially viable products or an effective marketing system.  Even if we are able to develop commercially viable products, there is no assurance that we will be able to attain profitable operations.











26


ITEM 1A - RISK FACTORS - continued





Dilution; Dilutive Effect of Future Transactions.





As of March 31, 2010, the Company had 23,639,394 shares of common stock, $0.001 par value, issued and outstanding.  The Company contemplates issuing a maximum of 1,500,000 shares of common stock pursuant to its 2009 Stock Incentive Plan approved by the Board on June 10, 2009, and further shares to certain of its management, directors, officers, employees and consultants in the immediate future.  The Company also had 670,473 shares of various classes of Convertible Preferred Stock outstanding, which can be converted to 307,672 shares of common stock.  In addition, the Company had warrants outstanding that would permit, if exercised, the issuance of 3,994,717 additional shares of common stock at an average exercise price of $1.81 and stock options to various employees and consultants granting the right to purchase 437,429 shares at an average price of $0.58.  The issuance of additional shares by the Company will result in a further dilution of the Company, which could be significant; meaning your percentage ownership of any such merged entity will be significantly less than your percentage ownership of the Company.  If the Company issues additional shares either outright or through any future options or warrants programs or requires additional financing, further dilution in value and in the percentage ownership represented by the purchaser’s investment will occur.





Future equity transactions, including exercise of options or warrants, could result in dilution.  From time to time, we sell restricted stock, warrants, and convertible debt to investors in other private placements.  Because such stock is restricted, the stock is sold at a greater discount to market prices compared to a public stock offering, and the exercise price of the warrants sometimes can be at or even lower than market prices.  These transactions cause dilution to existing stockholders.  Also, from time to time, stock options are issued to officers, directors, or employees, with exercise prices equal to the market price.  Exercises of stock options and warrants will result in dilution to existing stockholders.  The amount of dilution will depend on the spread between the market and exercise price and the number of shares involved but this dilution could be significant.





Restrictions on Transfer - No Public Market for Preferred Shares or Restricted Common Shares.





The shares of common stock of the Company are traded on the OTCBB under the ticker symbol SOMD.  However, for shares that have been issued and are restricted pursuant to SEC Rule 144 of the Securities Act of 1933 (the “Act”), there is presently no public or private market for such shares.  Such shares may only be offered or sold pursuant to registration under or an exemption from the Act and have not been registered under the Act, as amended, or any State securities laws and are issued under Section 4(2) of the Act and Rule 506 of Regulation D promulgated under the Act.





Expect to Incur Losses for the Foreseeable Future.





We expect to incur losses for the foreseeable future, and we may never become profitable.   Our business model requires that additional MyStudios be deployed and operating for the Company to generate such revenues to reach break-even.  There are no assurances that such revenues will occur. We expect our expenses to increase significantly as we develop the infrastructure necessary to implement our business strategy.  Our expenses will continue to increase as we: hire additional employees; pursue further research and development; expand our information technology systems; and lease and purchase more space to accommodate our operations.





Costs associated with designing, developing, manufacturing, marketing and developing the infrastructure we will need to support our customers will depend upon many factors, including the number of MyStudio locations.  Therefore, we cannot now determine the amount by which our expenses will increase as we grow.





Possible Claims That the Company Has Violated Intellectual Property Rights of Others.





The Company is not subject to any dispute, claim or lawsuit or threatened lawsuit alleging the violation of intellectual property rights of a third party.  The Company believes MyStudio is not in violation of any patents claimed by others.  To the extent that the Company is ever alleged to have violated a patent or other intellectual property right of a third party, it may be prevented from operating its business as planned, and it may be required to pay damages, to obtain a license, if available, to use the patent or other right or to use a non-infringing method, if possible, to accomplish its objectives.  Any of these claims, with or without merit, could subject the Company to costly litigation and the diversion of their technical and management personnel.  If the Company incurs costly litigation and its personnel are not effectively deployed, the expenses and losses incurred by them will increase, and their profits, if any, will decrease.





Business Plans and Operational Structure May Change.





We will continually analyze our business plans and internal operations in light of market developments.  As a result of this ongoing analysis, we may decide to make substantial changes in our business plan and organization.  In the future, as we continue our internal analysis and as market conditions and our available capital change, we may decide to make organizational changes and/or alter some or all of our overall business plans.





27
  ITEM 1A - RISK FACTORS - continued


Reliance on Management.
 
 The Company believes that its present management has the experience and ability to successfully implement its business plan for the foreseeable future.  However, it is likely that the Company will continue to add to its management team and therefore will recruit additional persons to key management positions in the future.  Should the Company be unsuccessful in recruiting persons to fill the key positions or in the event any of these individuals should cease to be affiliated with the Company for any reason before qualified replacements can be found, there could be material adverse effects on the Company’s business and prospects.  Each officer, director, and other key personnel has or will have an employment agreement with the Company which will contain provisions dealing with confidentiality of trade secrets, ownership of patents, copyrights and other work product, and non-competition.  Nonetheless, there can be no assurance that these personnel will remain employed for the entire duration of the respective terms of such agreements or that any employee will not breach covenants and obligations owed to the Company.





In addition, all decisions with respect to the management of the Company will be made exclusively by the officers and directors of the Company and its subsidiaries.  Investors will only have rights associated with minority ownership interest rights to make decisions that affect the Company.  The success of the Company, to a large extent, will depend on the quality of the directors, officers and senior management of the Company and subsidiaries.





Inability to Attract and Retain Qualified Personnel.





The future success of the Company depends in significant part on its ability to attract and retain key management, technical and marketing personnel.  Competition for highly qualified professional, technical, business development, and management and marketing personnel is intense.  We may experience difficulty in attracting new personnel, may not be able to hire the necessary personnel to implement our business strategy, or we may need to pay higher compensation for employees than we currently expect.  A shortage in the availability of required personnel could limit the ability of the Company to grow.  We cannot assure you that we will succeed in attracting and retaining the personnel we need to grow.





Inability to Manage Rapid Growth.





The Company expects to grow very rapidly.  Rapid growth often places considerable operational, managerial and financial strain on a business.  To successfully manage rapid growth, the Company must accurately project its rate of growth and:





●
Rapidly improve, upgrade and expand its business infrastructures;●
Deliver its product and services on a timely basis;●
Maintain levels of service expected by clients and customers;●
Maintain appropriate levels of staffing;●
Maintain adequate levels of liquidity; and●
Expand and upgrade its technology, transaction processing systems and network hardware or software or find third parties to provide these services.





Our business will suffer if the Company is unable to successfully manage its growth.





Effects of Amortization Charges/Stock Based Compensation.





Our losses will be increased, or our earnings, if we have them in the future, will be reduced, by charges associated if the Company issues stock options and/or warrants.  We have adopted a stock incentive plan for the benefit of our directors, officers, employees and consultants.  The total unearned stock-based compensation will be amortized as a stock-based compensation expense in our consolidated financial statements over the vesting period of the applicable options or shares, generally two to ten years in the case of stock options granted to employees, officers and directors and two years in the case of stock options and warrants granted to non-employee directors, consultants and third parties.  These types of charges may increase in the future.  The future value of these potential charges cannot be estimated at this time because the charges will be based on the future value of our stock.





Dividend Policy.





There can be no assurance that the proposed operations of the Company will result in significant revenues or any level of profitability.  We do not anticipate paying cash dividends on our common stock in the foreseeable future.  We plan to retain all future earnings, if any, to finance our operations and for general corporate purposes.  Any future determination as to the payment of cash dividends will be at our Board of Directors’ discretion and will depend on our financial condition, operating results, current and anticipated cash needs, plans for expansion and other factors that our Board of Directors considers relevant.  No dividends have been declared or paid by the Company with respect to its common stock, and the Company does not contemplate paying dividends on the common stock in the foreseeable future.





28
  ITEM 1A - RISK FACTORS - continued


Conflicts of Interest.
 
 Existing and future officers and directors may have other interests to which they devote time, either individually or through partnerships and corporations in which they have an interest, hold an office, or serve on boards of directors, and each may continue to do so.  As a result, certain conflicts of interest may exist between the Company and its officers and/or directors that may not be susceptible to resolution.  All potential conflicts of interest will be resolved only through exercise by the directors of such judgment as is consistent with their fiduciary duties to the Company and it is the intention of management to minimize any potential conflicts of interest.





Voting Control.





As a result of the acquisition of MyStudio, Inc., certain persons, either individually or acting together, are able to elect a majority of Directors or to authorize or defeat any proposal presented to the stockholders for action.





Loss of Services of Key Members of Our Senior Management Team.





Our future success depends in a large part upon the continued services of key members of our senior management team.  These persons are critical to the overall management of Studio One as well as the development of our technology, our culture and our strategic direction.  We do not maintain any key-person life insurance policies.  The loss of any of our management or key personnel could seriously harm our business.








ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS





(a)
On May 6, 2004, the Registrant amended its Articles of Incorporation to authorize the Registrant to reverse its issued and outstanding shares, giving one (1) new share for each sixty (60) existing shares issued and outstanding. The Registrant has 23,639,394 post-reverse shares of common stock outstanding, as well as 670,473 shares of preferred stock issued and outstanding as of March 31, 2010.  The preferred shares are convertible into 307,672 shares of restricted common stock.





(b)
During the nine months ended March 31, 2010, the Company accepted subscriptions for 3,226,576 shares of unregistered restricted shares of common stock at an average price per share of $0.55 for a total of $1,781,625 and agreed to issue 400,000 shares pursuant to warrants granted in connection with such placements.  Generally, the warrants may be exercised at any time within a one to two-year period beginning on the date of the respective investments at an average exercise price of $0.50.  The Company also agreed to issue 1,385,750 shares pursuant to stock options and warrants granted to various employees and consultants which may be exercised at varying times ranging from two to ten years at an average exercise price of $0.53 per share.  In addition, the Company issued 377,051 shares in conversion of preferred shares and 1,233,456 shares in conversion of debt valued at $739,846.  During the nine months ended March 31, 2010, warrantholders exercised various warrants for 238,084 shares for a total of $163,042, an average of $0.65 per share.  The Company also issued 250,000 shares of common stock for technology valued at $250,000.  All shares issued were subject to the restrictions set forth in Section 144 of the Securities Exchange Act of 1933.  We believe that the sale of the unregistered restricted common stock (the “Units”) noted above was exempt from registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Sections 4(2), and/or Regulation D, Rule 506. The Units were sold directly by us to accredited investors and did not involve a public offering or general solicitation. The purchasers of the Units were afforded an opportunity for effective access to files and records of our Company that contained the relevant information needed to make their investment decision, including our financial statements and 34 Act reports. We reasonably believed that the purchasers, immediately prior to purchasing the shares, had such knowledge and experience in our financial and business matters that they were capable of evaluating the merits and risks of their investment. The purchasers had the opportunity to speak with our management on several occasions prior to their investment decision.  All proceeds from the sale of these securities were used to continue the Company’s capital expenditures related to MyStudio, as well as for working capital and general corporate purposes.





(c)
During the nine months ended March 31, 2010, the Company also issued 1,896,780 shares of the Company’s common stock for consulting, legal and other services rendered to the Company valued at $1,463,013.  We believe the issuance of the shares listed in this Item 2(a) are exempt from the registration and prospectus delivery requirement of the Securities Act of 1933 by virtue of Section 4(2). The shares were issued directly by us and did not involve a public offering or general solicitation. The recipients of the shares were afforded an opportunity for effective access to our files and records that contained the relevant information needed to make their investment decision, including our financial statements and reports filed under the Securities Exchange Act of 1934. We reasonably believed that the recipients had such knowledge and experience in the Company’s financial and business matters that they were capable of evaluating the merits and risks of their investment.(d)
In June 2009, the Company adopted the 2009 Long-Term Incentive Plan intended to aid the Company in attracting and retaining key employees and consultants, to stimulate the efforts of such individuals and to strengthen their desire to remain with the Company.   As of March 31, 2010, the Company had granted stock options under this Plan to fourteen eligible participants to purchase, in the aggregate, 466,000 shares of the Company’s common stock.  The exercise period for each of the grants ranges from two to three years from the date of grant and the average exercise price in each instance is $0.56.  One individual exercised her rights under the stock option grant, and the Company issued 28,571 shares for $10,000.





29








ITEM 3. DEFAULTS UPON SENIOR SECURITIES





None.








ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS





(a)
On May 6, 2004, the Registrant (formerly known as Dimensional Visions Incorporated) filed a Certificate of Amendment of Certificate of Incorporation with the Secretary of State for the State of Delaware. The number of shares common stock of the Registrant outstanding and entitled to vote on an amendment to the Articles of Incorporation was 61,771,510. The May 6, 2004 amendment was consented to and approved by a majority vote of the stockholders holding a majority of the stock entitled to vote thereon. The amendment authorized the Registrant to reverse its issued and outstanding shares, giving one (1) new share for each sixty (60) existing shares issued and outstanding. The Registrant now has 23,639,394 post-reverse shares outstanding.





(b)
On April 17, 2007, the Company announced that it had finalized the purchase of MyStudio, Inc., through an all-stock transaction. The purchase was pursuant to an agreement entered into by the companies dated March 29, 2006. The purchase included the exchange of 7,000,000 restricted common shares of Studio One Media, Inc. for 100% of the issued and outstanding shares of MyStudio, Inc. The purchase includes all right, title and interest to MyStudio, Inc.’s proprietary interactive recording studios, business plan and intellectual property, including pending patents, foreign patent rights and federal trademark applications. MyStudio, Inc. operates as a wholly-owned subsidiary of Studio One Media, Inc. The transaction was approved by consent of a majority of the shareholders of Studio One Media, Inc. and MyStudio, Inc.





(c)
During the three months ended March 31, 2010, no matters were submitted to the shareholders for a vote.








ITEM 5. OTHER INFORMATION





Shell Company Status





Studio One Media, Inc. (the “Company”) ceased being a shell company on April 17, 2007 when it finalized the purchase of MyStudio, Inc.   Form 10-KSB filed by the Company for the year ended June 30, 2007, and the Company’s Form 10-QSB for the quarterly periods ended September 30, 2008 and March 31, 2007, incorrectly indicated that the Company remained a shell company after April 17, 2007.





On September 28, 2007, upon filing of its Form 10-KSB for the fiscal year ended June 30, 2007, the Company filed all of its “Form 10 Information” with the SEC. The disclosure made under the above mentioned Form 10-KSB is incorporated by reference herein.





On November 14, 2008, the Company filed a Form 8-K concerning the change of its status as a shell company. The disclosure made under that Form 8-K is incorporated by reference herein.





Change of Independent Accountants





On August 11, 2009, the Board of Directors of the Registrant dismissed Moore & Associates Chartered (“Moore”), its independent registered public accounting firm.  On the same date, August 11, 2009, the accounting firm of Seale and Beers, CPAs was engaged as the Registrant’s new independent registered public accounting firm. The Board of Directors of the Registrant and the Registrant’s Audit Committee approved of the dismissal of Moore & Associates Chartered and the engagement of Seale and Beers, CPAs as its independent auditor.





On August 27, 2009, the Public Company Accounting Oversight Board (“PCAOB”) revoked the registration of Moore because of violations of PCAOB rules and auditing standards in auditing financial statements, PCAOB rules and quality controls standards, and Section 10(b) of the Securities Exchange Act of 1934 and Rule 10b-5 thereunder, and noncooperation with a Board investigation.  Notice of such revocation was received by the Registrant on September 7, 2009, from the SEC.  Prior to receipt of such notice, the Registrant had no knowledge of any issues involving Moore and the PCAOB or the SEC.





On September 11, 2009, the Registrant dismissed Seale and Beers, LLC as its independent registered public accounting firm and engaged Mantyla McReynolds, LLC, an Independent Member of the BDO Seidman Alliance.  The Board of Directors of the Registrant approved of the dismissal of Seale and Beers and the engagement of Mantyla McReynolds as its independent auditor.  During the period prior to the engagement of Mantyla McReynolds, neither the Registrant nor anyone on its behalf consulted Mantyla McReynolds regarding the application of accounting principles to a specific completed or contemplated transaction, the type of audit opinion that might be rendered on the Registrant’s financial statements, or any matter that was either the subject of a disagreement (as defined in Item 304(a)(1)(iv) of Regulation S-K) or a reportable event as described in Item 304(a)(1)(v) of Regulation S-K.  Further, Mantyla McReynolds has not provided written or oral advice to the Registrant that was an important factor considered by the Registrant in reaching a decision as to any accounting, auditing or financial reporting issues.






30





ITEM 5. OTHER INFORMATION -continued





Subsequent Events:





The Company entered into a financing agreement with an unrelated third party to fund up to $1,000,000 in four equal increments.The proceeds of each advance by the lender to Studio One are to be used to manufacture, ship, install and operate the audio/video recording studios serving as collateral for such advance.  Each advance is evidenced by a promissory note, bearing interest at 12% per annum and due in 3 years, and a security agreement granting the lender a first lien on specified studios.  The principal and interest on these notes may be converted at the lender’s option into common stock based on a conversion price of fifty cents ($0.50) per share.  At March 31, 2009, the lender had advanced a total of $250,000 under this financing agreement.  Subsequent to March 31, the lender has advanced an additional $250,000.





In May 2010, the Nashville area suffered catastrophic damages as a result of flooding.  The Company had opened a MyStudio in Nashville’s Opry Mills on March 19, 2010.  We were informed by local mall management that the mall would remain closed indefinitely due to substantial flood damage.  Our studio has been closed since the beginning of such flooding. While the studio has suffered flood damage, we are in the process of returning the studio to our corporate offices to complete restoration. We will reinstall this studio in an alternative mall location in the immediate future.








ITEM 6. EXHIBITS





a) The following Exhibits are filed herein:





NO.
TITLE





31.1
Certification of Chief Executive Officer pursuant to the Securities Exchange Act of 1934, Rules 13a-14 and 15d-14, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002





31.2
Certification of Chief Financial Officer pursuant to the Securities Exchange Act of 1934, Rules 13a-14 and 15d-14, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002





32.1
Certification of Chief Executive Officer and of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002











SIGNATURES





In accordance with Section 13 or 15(d) of the Exchange Act, the Registrant caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.








STUDIO ONE MEDIA, INC.Date: May 17, 2010
By:
/s/ Preston J. SheaPreston J. SheaTitle:   President and Chief Executive Officer








In accordance with the Exchange Act, this Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.








STUDIO ONE MEDIA, INC.Date: May 17, 2010
By:
/s/ Preston J. SheaPreston J. SheaTitle:  Director, President, Chief Executive, Secretary





STUDIO ONE MEDIA, INC.Date: May 17, 2010
By:
/s/ Kenneth R. PinckardKenneth R. PinckardTitle:  Director, Vice President, Chief Financial Officer, Chief Accounting Officer








31