This webinar and the engagement tools will be recorded.

An archive will be available on the event website. 

Please Note..

0
Webinar Series

Optimizing Your LinkedIn Profile for Your Cybersecurity Career

January 26, 2023
Welcome to Rock Your Profile

Michele Stark

Senior Lead Manager

Public Policy

Nick DePorter

Account Director

Federal

Caroline Liongosari Akash Kaura

Data Scientist

EGRI

Data Scientist

EGRI
Our

agenda

01 Get to Know LinkedIn

02 Cybersecurity Insights from the Economic Graph

03 Your Profile, Your Story

04 Beyond LinkedIn Profile

05 Q&A

06 Wrap Up

R O C K Y O U R P R O F I L E
Get to know

LinkedIn
Connect the world’s professionals

to make them more productive

and successful

O U R M I S S I O N
• Public professional profiles of LinkedIn’s members 

enables detailed, timely insights on the economy and 

labor market

• Job titles, employers, locations, skills, connections, 

educational backgrounds, and more are updated by 

members in real-time, enabling LinkedIn to analyze 

timely and granular trends

• We refer to the platform for the network, as well as the 

data that flows from the platform as an “Economic 

Graph”

The world’s largest professional 

network enables powerful economic 

insights

6
T H E E C O N O M I C G R A P H

875M+

Members

59M+

Companies

443B+

Knowledge

39K+

Skills

129K+

Jobs Schools

14M+
v

Cybersecurity 

Insights
Cybercrime incidents in the United States have grown by 184% and 

losses by 360%, totaling $20.2bn USD

2016-2021, based on FBI Reporting

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

2016 2017 2018 2019 2020 2021

Total Complaints

$6.9bn

0

1

2

3

4

5

6

7

8

2016 2017 2018 2019 2020 2021

Losses (bn $)
Growth in cybercrime incidents, losses, and increasing demand for 

talent have outpaced workforce growth

0

1

2

3

4

5

6

2016 2017 2018 2019 2020 2021

Growth in Cyber Incidents (complaints and 

losses), Workforce, and Job Postings – Indexed to 

2016 values

complaints index monetary loss index

jobs index workforce index

21.47%

23.19%

35.69%

38.59%

Workforce Total Complaints Total Losses Job Postings

Growth in Cyber Incidents (complaints and 

losses), Workforce, and Job Postings – CAGR 2016-

2021
37%

Share of US cybersecurity job 

postings mentioning a 

cybersecurity certification

33%

Share of Global cybersecurity job 

postings mentioning a 

cybersecurity certification
Certifications and Skills-based Hiring

Nearly 2 in 5 cybersecurity job postings in the US (1 in 3 globally) mention a cybersecurity 

related certification

3.44%

2.19%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

2016 2017 2018 2019 2020 2021

Cybersecurity Transitions and Certifications

% Cybersecurity Transitions % with Certs

4.47%

5.10%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

2016 2017 2018 2019 2020 2021 2022

Share of Workforce with Certifications by Education Segment

Bachelors or Higher STAR
As of October 2022, the global cybersecurity 

workforce is 19.1% women (80.9% men).

In the US, the percentage is slightly worse 

with women making up 18.7%

At this rate, it will take 32 years to reach 

gender parity in the global cybersecurity 

workforce, compared to 31 years for the 

global technology workforce, and 30 years for 

the global workforce as a whole

0

200000

400000

600000

800000

1000000

1200000

2017-01 2018-01 2019-01 2020-01 2021-01 2022-01

Global Cybersecurity Workforce by Gender

Women Men

The Cybersecurity Workforce is Far from Gender Parity
Reaching Gender Parity is a 

Must 

It will add 270,000 to the US cybersecurity 

workforce alone

A more gender-equitable workplace also 

benefits companies with “increased 

profitability and returns on equity, 

productivity, and innovation” *

*Source: Harvard Business Review
Questions?
Your profile,

your story
Add a photo

STEP 1

Members with a photo get up to:

9x more connection requests

21x more Profile views

36x more messages
Record Your Name

STEP 2

Pronounce your name for others and 

make a great first impression.

Update on mobile

10 secs, limit background noise

Hold phone 4in away
Add your pronouns

STEP 3

Show up as your authentic self. 

Optional to add, you set visibility.

72% of hiring managers believe it’s 

important & shows respect.
Create your 

Profile Video

STEP 4

30-sec video introducing yourself.

Provide an intro, share your story, 

highlight your goals.

Leverage prompts to get started

Track viewer analytics
Add your industry

STEP 5

Members with industry information 

receive up to 9x more Profile views

More than 300K people search by 

industry on LinkedIn every week.
Show You’re

Open to Work

STEP 6

Add by clicking ‘open to’ button and 

select ‘finding a new job.’

Specify job preferences and choose 

visibility settings.

40% more likely to be noticed 

by recruiters.
Draft a compelling 

summary

STEP 7

Featured in your ‘About’ section 

Your “elevator pitch”

Focus on career accomplishments 

and aspirations

40+ words
Detail your work 

experience

STEP 8

Member with up-to-date positions 

receive up to:

5x more connection requests

8x more Profile views

10x more messages

** Job Titles Matter **
Add volunteer 

experience

STEP 9

Members who add volunteer 

experience get up to 6x more Profile 

views than those without
Add skills & get 

endorsed

STEP 10

Members who add 5 or more

skills receive up to 17x more

Profile views

And Key Words
Cybersecurity Skills/Key Words to consider including on your profile -

Fastest growing skills required for cybersecurity jobs by skill group:

Defense and Armed Forces:

▪ Active Top Secret/Sensitive Compartmentalized

Information (TS/SCI) Clearance

▪ Signals Intelligence (SIGINT)

▪ Cyber Threat Intelligence (CTI)

Business:

▪ Business Strategy

▪ Business Management

▪ Risk Management

Computer Hardware:

▪ Verilog

▪ Computer Architecture

▪ System on a Chip (SoC)

Computer Networking:

▪ Network Architecture

▪ Network Infrastructure

▪ Network Engineering

▪ Microsoft Azure

Computer Security:

▪ IT Security Operations

▪ Ethical Hacking

▪ IT Security Assessments

▪ Cloud Security

▪ Application Security

Data:

▪ Data Science

▪ Data Infrastructure

▪ Data Storage

▪ Cloud Computing

▪ Oracle Database

Development Tools:

▪ Bash

▪ Python

▪ C (Programming Language)

▪ Linux

▪ C++

System Administration:

▪ Windows

▪ Microsoft Exchange

▪ VMware vSphere

▪ Powershell

▪ VMWare ESXi
Request a 

recommendation

STEP 11

Recommendations help build you 

credibility and validate your skills
Questions?
And don’t forget about...

Location Education Publications Accomplishments
Follow 

companies

GAIN KNOWLEDGE
Follow

influencers

GAIN INSIGHTS
See the news, 

content and posts 

that matter most

CUSTOMIZE YOUR FEED
Questions?
www.surveymonkey.com/r/2023JanNICEwebinar Complete

Survey

35
Thank You for Joining Us!

nist.gov/nice/webinars

36