New Baldrige Award Criteria for 2024

The new Baldrige Award Criteria are organized around eight performance dimensions that both 

enable and reflect organizational resilience and long-term success. Since these criteria will be 

used to evaluate a wide variety of organizations, it is important for evaluators to understand 

and consider your organization’s unique environment. That begins with your responses to a 

series of questions in the Organizational Profile.

Organizational Profile

The information requested in this section will provide context to ensure a deeper 

understanding of your organization and its environment. The Organizational Profile section will 

not be evaluated. You will have a limit of 2,000 characters and up to three charts, graphs, 

and/or tables for each question. This section should not include details of your key processes or 

results. 

1. What are your key products, services, and/or programs? 

2. What are your mission, vision, and values or guiding principles? 

3. What is your overall organizational leadership and governance structure? 

4. What is your workforce profile, including makeup/important characteristics of your 

workforce (segments, demographics, the environment [centralized/dispersed, inoffice/virtual])? 

5. What are your key market segments and/or customer groups? What percentage of 

business volume/revenue does each comprise? 

6. What role do suppliers, partners, and collaborators perform in producing and delivering 

your key products, services, and/or programs? 

7. What types of competitors do you have, and what differentiates your organization? 

8. What are your key communities? What role do these relationships play in supporting 

your organization and your key communities? 

Note: Key communities may include the following: 

• Local/geographic (e.g., volunteerism and other activities that benefit your 

community)

• Professional (e.g., participation and/or leadership of professional societies)

• Industrial (e.g., participation and/or leadership of trade associations)
New Baldrige Award Criteria for 2024

9. What are the strategic challenges, threats, advantages, opportunities, core 

competencies, or other critical factors that most impact your organization’s success and 

sustainability? 

10. What are your key applicable regulations, as well as accreditation, certification, or 

registration requirements?

11. Is there anything you consider unusual about your environment or business model that 

would aid in understanding your organization?

Criteria Questions for Evaluation

For each of the sections below, there are two types of questions: one asks about key processes 

used, the other, results and/or outcomes achieved. Both are important in the evaluation 

process; however, results and outcomes carry more weight and are the focus of the application 

review phase. For organizations that advance, the site visit review phase will verify 

performance results and explore key processes, systems, and various role-model 

characteristics. 

Results below will be evaluated based on responsiveness to the question asked, performance 

levels and trends, comparisons to competitors or industry benchmarks (as appropriate), and 

relevance of the metrics provided. Relevance can be thought of as whether your organization is 

measuring what is important to your success and sustainability, to include appropriate 

segmented data.

Guidance for Process/System Descriptions and Results Requested

In the first question in each section below, briefly describe your processes and/or systems. The 

description is limited to 2,000 characters and a maximum of three charts/graphs/tables. 

For questions 2 and beyond in each section below, where appropriate and possible, use charts, 

graphs, and/or tables to provide your most recent five years of performance data against 

relevant comparisons. Include segmentation where requested, and elsewhere as appropriate 

for your organization. Relevant comparisons may include results for competitors, best-in-class, 

top decile or quartile, etc. Space will be provided in the online application (available January 

2024) to explain any missing data or other clarifications as needed.

Leadership and Governance

1. Briefly describe and/or depict your leadership and governance processes and/or 

systems, including processes for succession planning and for two-way 

communication. 

2. What are your results for the effectiveness of senior leaders’ engagement and 

communication by key workforce segments (e.g., workforce ratings of leaders)? 
New Baldrige Award Criteria for 2024

3. What are your results for the effectiveness of senior leaders’ engagement and 

communication by key customer and stakeholder segments? 

4. What are your results for leadership and governance accountability (e.g., internal 

and external audits and assessments, certifications, and accreditations)? 

Note: Comparisons are not expected for this question.

5. What are your results for grievances and complaints, including those related to safety, 

the Equal Employment Opportunity Commission (EEOC), and ethics?

Strategy

Note: Comparisons not expected for the results in this section.

1. Briefly describe and/or depict your key processes used in strategic planning, 

including development, resource allocation, and execution.

2. What are your results for accomplishment of your action plans? 

3. What are your results for the impact of your organizational strategy?

Note: These are the results demonstrating the impact of accomplishing your 

strategic goals and/or objectives.

4. What are your results for achievement of workforce plans, including capability 

and capacity for strategically important positions? 

Operations 

1. Briefly describe and/or depict your key processes used for the following:

a. design and delivery of your products and services, 

b. supply network management, and

c. innovation management.

2. What are your results for the effectiveness and efficiency of your key processes? 

3. What are your results for the performance of your key products, services, and/or 

programs? 

4. What are the results for the performance of key components of your supply 

network (e.g., on-time delivery, availability of critical materials, quality)?

5. What are your results for cybersecurity effectiveness, including intrusion 

attempts versus incidents?
New Baldrige Award Criteria for 2024

Operational Continuity 

1. Briefly describe and/or depict your key processes used for the following:

a. risk management, 

b. continuity of operations, and

c. emergency preparedness. 

2. What are the results for the effectiveness of your risk management plan, 

including the following:

a. number of risks identified versus number of risks mitigated,

b. cost of losses, and

c. cost savings of risks averted and risks mitigated?

3. What are the results for the testing of your continuity of operations plan? 

4. What are the results for the testing of your emergency preparedness plans (e.g., 

time to evacuate your facility, emergency response time, recovery time)? 

Workforce 

Note: Results presented below should include data for key workforce segments, where 

available.

1. Briefly describe your key processes used for the following:

a. workforce engagement, 

b. workforce development and job skills training, and

c. ensuring workplace health and safety.

2. What are your results for turnover, retention, and absenteeism? 

3. What are your results for workforce satisfaction and dissatisfaction? 

4. What are your results for workforce engagement? 

5. What are your results for workforce and leadership development, including job 

skills training?

6. What are your results for significant safety-related incidents, including 

Occupational Safety and Health Administration (OSHA) reportable incidents? 

7. What are your results for additional indicators of workplace health and safety 

(e.g., results of safety audits, near-miss tracking)? 
New Baldrige Award Criteria for 2024

Customers and Markets

1. Briefly describe your key processes used for the following:

a. customer listening, 

b. customer engagement, and

c. customer support.

2. What are your results for market size and market share, by business unit or 

product/service, as appropriate?

3. What are your results for your customer loyalty, including likelihood to 

recommend your organization, by key customer segments?

Note: For health care organizations, as appropriate: Include your results for Hospital 

Consumer Assessment of Healthcare Providers and Systems (HCAHPS) or CAHPS 

scores. 

4. What are your results for customer complaints, by key customer segments, if 

available?

5. What are your results for customer satisfaction and dissatisfaction, by key 

customer segments?

Community Engagement

1. Briefly describe your key processes for community engagement and societal 

contributions. Be sure to include your processes for the following:

a. listening and engaging with your key communities, and 

b. supporting your key communities.

2. What are your results for engaging and building relationships with your key 

communities? Be sure to include results for the following:

a. the number and type of engagements,

b. the frequency of each engagement type (how often the engagement 

happens), and

c. the length of time of engagements.

3. What are your results for societal contributions? 

Note: See below for some examples of societal contributions: 

• reduced energy consumption

• use of renewable energy resources and recycled water

• reduction of your carbon footprint

• waste reduction and utilization
New Baldrige Award Criteria for 2024

• alternative approaches to conserving resources (e.g., increased virtual 

meetings)

• global use of enlightened labor practices; and 

• donations of goods or services to promote housing, community health, and 

food security.

Finance

1. Briefly describe your key processes used for managing your organization’s finances 

to ensure the following:

a. financial viability, and

b. access to capital during disruptions.

2. What are your results for financial viability (e.g., liquidity, days cash on 

hand/reserves, credit or bond rating)?

3. What are your results for financial performance (e.g., revenues, operating margin, 

performance to budget) by organization units, as appropriate?