UNITED STATES DISTRICT COURT

FOR THE NORTHERN DISTRICT OF ILLINOIS

EASTERN DIVISION

ML FASHION, LLC and )

ML RETAIL, LLC, )

)

Plaintiffs, ) Case No. 20-cv-5124

)

v. ) Hon. Steven C. Seeger

)

NOBELLE GW, LLC, )

STEPHANIE MENKIN, )

SARIT MAMAN NAGRANI, and )

NICOLAS GOUREAU, )

)

Defendants. )

____________________________________)

MEMORANDUM OPINION AND ORDER

Plaintiffs ML Fashion, LLC and ML Retail, LLC filed a complaint about the formation of 

a would-be competitor that operates a clothing store in Greenwich, Connecticut. Plaintiffs 

moved for a temporary restraining order and a preliminary injunction, seeking to prevent 

Defendants from operating the business and using and selling Plaintiffs’ property. The motion is 

denied. 

Background

The case involves a soured business relationship between Marcus Lemonis and 

Defendants Stephanie Menkin and Nicolas Goureau (a sister-brother tandem). Lemonis is an 

investor and a personality on a reality TV show on CNBC, “The Profit.” See Am. Cplt., at ¶ 17

(Dckt. No. 35); see also The Profit, CNBC, https://www.cnbc.com/the-profit/ (last visited Jan. 

15, 2021) (“In each one-hour episode of The Profit, Lemonis makes an offer that’s impossible to 

refuse; his cash for a piece of the business and a percentage of the profits.”). In 2014, Menkin 

and Goureau appeared on the show “to rescue their failing fashion retail business, operating 

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under the brand name ‘Courage.B.’” See Am. Cplt., at ¶ 15. Lemonis ultimately invested 

$800,000 and became part owner of the company. Id. at ¶¶ 19–20. 

For a while, the new venture apparently succeeded. The business “acquired new brands 

and opened new stores.” Id. at ¶ 20. The company’s fashion retail business was “expanding.” 

Id. at ¶ 21. 

The three of them later formed a new company, Plaintiff ML Fashion, LLC, to operate 

their growing retail business. Id. at ¶ 21. The members of the newly-formed LLC included 

Defendant Menkin, Defendant Goureau, and Plaintiff ML Retail, LLC, a limited liability 

company formed and controlled by Lemonis. Id. at ¶¶ 5, 25; see also Limited Liability Company 

Agreement of ML Fashion, LLC (Dckt. No. 35-1). Menkin and Goureau each owned a 33.33% 

stake in ML Fashion, and ML Retail (again, Lemonis’s company) owned the remaining 33.34%. 

See Am. Cplt., at ¶ 27. 

The LLC Agreement provides that ML Fashion holds title to all of the company’s 

property. See Limited Liability Company Agreement of ML Fashion, LLC, at § 2.7 (Dckt. No. 

35-1). Lemonis served as chairman and CEO of ML Fashion, and Menkin served as its 

president. See Am. Cplt., at ¶ 28. But the agreement vests management power “entirely and 

exclusively” in the Manager. See Limited Liability Company Agreement of ML Fashion, LLC,

at § 6.1(a). And the Manager is Marcus Lemonis. Id. at § 6.1(b). So, for all intents and 

purposes, Lemonis held the managerial reins. 

The LLC Agreement also includes a non-compete provision. A member “shall not . . . 

anywhere in the United States . . . engage in any business, have any financial interest in any 

company or entity that engages in any business or make any loans to any company or entity that 

engages in any business that engages in or competes, directly or indirectly, with the Business.” 

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Id. at § 7.7(b). The prohibition extends for 12 months after that person ceases to be a member. 

Id. The parties agreed that a violation of the non-compete provision “would be highly injurious 

and cause irreparable harm to the Company and its Members.” Id. at § 7.7(d). 

As of 2016, ML Fashion opened its first retail store and began working toward its goal of 

operating stores “across the country.” See Am. Cplt., at ¶ 44. ML Fashion currently operates 

more than 10 stores in Illinois, and more than 30 other stores from coast to coast, including in 

California, Colorado, Connecticut, Florida, Louisiana, Maryland, Massachusetts, Minnesota, 

New York, South Carolina, and Texas. Id. at ¶¶ 49–50. 

At some point, the relationship between the business partners deteriorated. In 2019, 

Menkin and Lemonis began discussing how Menkin could separate from ML Fashion. See 

Menkin Decl., at ¶ 7 (Dckt. No. 19-1). 

In 2020, Lemonis allegedly discovered that Menkin and Goureau were engaged in 

misconduct. Defendants allegedly “embezzled funds from ML Fashion for their own personal 

use.” See Am. Cplt., at ¶ 2 (Dckt. No. 35); see also id. at ¶ 71 (alleging an “improper use of ML 

Fashion’s funds for Menkin’s and Goureau’s personal expenses and diverting company assets”). 

According to the amended complaint, Defendants Menkin and Goureau “repeatedly, 

intentionally, and improperly utilized ML Fashion’s funds . . . for their own personal purposes, 

including payments for personal expenses, payments to family members, ‘consulting’ fees, cars, 

extensive travel, hotel stays, and even a nanny.” Id. at ¶ 63; see also id. at ¶ 64 (alleging that 

Defendants Menkin and Goureau “charged significant amounts of personal expenses to the 

company’s American Express credit card”). The complaint alleges that “Goureau, Menkin and 

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Goureau’s mother Noemi took in excess of $2,000,000 from ML Fashion including paying 

monies to Goureau’s mother ($175,000 annually).” Id. at ¶ 62.1

Those allegations add a certain jolt to the amended complaint. But in the end, they don’t 

play much of a role in the request for a temporary restraining order and a preliminary injunction. 

The argument for immediate equitable relief doesn’t have much to do with the alleged 

misappropriation of funds. In fact, in the motion, Plaintiffs don’t mention the alleged diversion 

of funds at all, except in the background section.

Instead, the request for immediate equitable relief is about the use of the company’s 

property (e.g., inventory) after Defendants formed their own business. So the motion isn’t about 

siphoning money off the top while Defendants worked at ML Fashion. Instead, it is about what 

happened after they left. 

Litigation ensued. On three fronts, in three jurisdictions. In June 2020, Menkin and 

Goureau filed suit against Lemonis and ML Retail (again, his company) in Delaware state court. 

Id. at ¶ 76; see also Cplt. in Goureau v. Lemonis, C.A. No. 2020-0486 (Del. Ch.) (filed on this 

Court’s docket at Dckt. No. 14-3). The Delaware lawsuit seeks to prevent Lemonis and ML 

Retail from continuing to operate ML Fashion. See Am. Cplt., at ¶ 77 (Dckt. No. 35). At the 

same time, Menkin and Goureau also filed a second lawsuit against Lemonis and ML Retail in 

the United States District Court for the Southern District of New York. Id. at ¶ 76. The New 

York case is a shareholder derivative action alleging breaches of contractual and fiduciary duties 

by Lemonis when operating ML Fashion. See Cplt. in Goureau v. Lemonis, 20-cv-4691 

(S.D.N.Y.) (filed on this Court’s docket at Dckt. No. 14-4).

 

1

 It is not clear from the amended complaint if Plaintiffs are alleging that the entire $2 million was 

misappropriated. Maybe that figure included legitimate payments, such as their salaries. In the 

surrounding paragraphs, the amended complaint alleges that Goureau’s mother received a salary (but, 

according to Plaintiffs, didn’t deserve it). See Am. Cplt., at ¶¶ 60–62. 

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After litigation began, Menkin and Goureau allegedly opened “Nobelle,” a clothing store. 

See Am. Cplt., at ¶ 79 (Dckt. No. 35). According to the amended complaint, they formed the 

store with Defendant Sarit Nagrani, a former employee of ML Fashion. Id. at ¶¶ 1, 79. Nobelle 

operates at a single location – at a storefront in Greenwich, Connecticut. Id. at ¶ 80. In fact, 

Nobelle operates at the very location where ML Fashion formerly operated a store until some 

point in 2020. Id. at ¶¶ 2, 52, 80, 84, 90–91, 93; see also id. at ¶ 55 (“ML Fashion sold clothing 

and other fashion-related retail products at the Greenwich Property until in or about 2020.”). 

The opening of that business sparked this litigation, the third lawsuit between the parties. 

ML Fashion and ML Retail filed a complaint against Menkin, Goureau, and Nagrani (plus 

Nobelle, the store) and advanced nine counts, including: (1) conversion; (2) breach of fiduciary 

duty; (3) breach of contract; (4) fraud; (5) tortious interference with Credit and Security 

Agreements; (6) tortious interference with Noncompetition Agreement; (7) aiding and abetting; 

(8) false advertising under the Lanham Act; and (9) unfair competition under the Lanham Act.2

See Cplt. (Dckt. No. 1). Later, Plaintiffs filed an amended complaint and added three new 

counts, including claims under (10) the Computer Fraud and Abuse Act; (11) the Defend Trade 

Secrets Act, for the misappropriation of trade secrets; and (12) the Defend Trade Secrets Act, for 

the threatened misappropriation of trade secrets.

3

 See Am. Cplt. (Dckt. No. 35). 

The gist of the lawsuit is that Nobelle is a competing business (in violation of the noncompete) and is expropriating the property of ML Fashion. By and large, the allegations fall into 

four broad categories.

 

2 This Court later ordered Plaintiffs to explain how the complaint states a claim under the Lanham Act. 

See 9/3/20 Order (Dckt. No. 12).

3

 Plaintiffs filed an amended complaint on November 16, 2020, more than two months after filing the 

motion for a temporary restraining order and a preliminary injunction on August 31, 2020. Plaintiffs did 

not file an amended motion. So Plaintiffs did not move for immediate equitable relief based on the new 

claims in the amended complaint. 

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First, the complaint alleges that Defendants took possession of property that belongs to 

ML Fashion. Defendants “illegally seized computers, fixtures, clothing and other inventory 

owned by ML Fashion.” See Am. Cplt., at ¶ 2. “In or about August 2020, Nobelle,4 Menkin, 

and Nagrani[] seized ML Fashion’s inventory, private brands, and products (the ‘Inventory’) out 

of ML Fashion’s locations in Illinois and began occupying and operating a retail store at the 

Greenwich Property in Connecticut under the ‘Nobelle’ brand name to sell the Inventory, all 

without Lemonis’[s], ML Fashion’s or ML Retail’s authorization or consent.” Id. at ¶ 80. 

Second, the complaint alleges that Nobelle is using ML Fashion’s fixtures, furniture, and 

equipment at the Greenwich property. Id. at ¶¶ 2, 56, 85. That is, the new company is using the 

fixtures, furniture, and equipment left behind by ML Fashion when it exited the storefront. That 

property is the collateral for a multi-million dollar loan between ML Retail and ML Fashion, that 

is, a loan from one Plaintiff to another. Id. at ¶ 56.

Third, the complaint alleges that Defendants are selling ML Fashion’s property. 

Defendants allegedly are “selling ML Fashion’s inventory at that competing retail store for 

Defendants’ own benefit.” Id. at ¶ 2. “Nobelle, Menkin, and Nagrani are selling ML Fashion’s 

Inventory at the Greenwich Property without ML Fashion’s authorization or consent, and are 

keeping the proceeds from such sales for themselves, without making any payments to ML 

Fashion.” Id. at ¶ 84. So Nobelle is selling clothing that belongs to ML Fashion. 

Finally, the complaint contends that Defendants are competing against ML Fashion by 

selling clothes in Greenwich, Connecticut. Id. at ¶ 2 (alleging that Nobelle is in “direct 

competition” with ML Fashion); id. at ¶ 110 (same). ML Fashion sells clothes at a MARCUS 

store in New York City. An hour’s drive away. 

 

4 Perhaps Plaintiffs meant Goureau instead of Nobelle (the store).

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Analysis

Temporary restraining orders and preliminary injunctions are extraordinary and drastic 

remedies that “should not be granted unless the movant, by a clear showing, carries the burden of 

persuasion.” See Mazurek v. Armstrong, 520 U.S. 968, 972 (1997) (emphasis in original, citation 

omitted). The party seeking such relief must show (1) a likelihood of success on the merits; 

(2) an inadequate remedy at law; and (3) an irreparable harm that is likely without the requested 

relief. See Winter v. Nat. Res. Def. Council, Inc., 555 U.S. 7, 20 (2008); Mays v. Dart, 974 F.3d

810, 818 (7th Cir. 2020). If the moving party fails to satisfy any of the threshold requirements, 

the Court must deny the request for relief. See Girl Scouts of Manitou Council, Inc. v. Girl

Scouts of the U.S.A., Inc., 549 F.3d 1079, 1086 (7th Cir. 2008). 

A movant must do better than show a “better than negligible” chance of success. See 

Illinois Republican Party v. Pritzker, 973 F.3d 760, 763 (7th Cir. 2020) (“We note this to remind 

both district courts and ourselves that the ‘better than negligible’ standard was retired by the 

Supreme Court.”); see also Winter, 555 U.S. at 20–21. A “possibility of success is not enough.” 

Illinois Republican Party, 973 F.3d at 763. The movant “need not show that it definitely will 

win the case,” which would “spill too far into the ultimate merits.” Id. But the showing must be 

“strong” nonetheless, and include a “demonstration of how the applicant proposes to prove the 

key elements of its case.” Id. 

If the moving party makes that threshold showing, the next step is a balancing analysis. 

The Court must “weigh the harm the denial of the preliminary injunction would cause the 

plaintiff against the harm to the defendant if the [C]ourt were to grant it.” Mays, 974 F.3d at

818. “This balancing process involves a ‘sliding scale’ approach: the more likely the plaintiff is 

to win on the merits, the less the balance of harms needs to weigh in [her] favor, and vice 

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versa.” Id. Where appropriate, the Court’s balancing process should also consider the public 

interest, that is, “any effects that granting or denying the preliminary injunction would have on 

nonparties.” Girl Scouts, 549 F.3d at 1086. “[T]he moving party bears the burden of showing 

that a preliminary injunction [or TRO] is warranted.” Courthouse News Serv. v. Brown, 908

F.3d 1063, 1068 (7th Cir. 2018).

The decision rests on the district court’s discretion, based on a preliminary look at the 

merits and an assessment of the likely outcome with and without an injunction. “Taking into 

account all these considerations, the district court must exercise its discretion ‘to arrive at a 

decision based on a subjective evaluation of the import of the various factors and a personal, 

intuitive sense about the nature of the case.’” Girl Scouts, 549 F.3d at 1086 (quoting Lawson

Prods., Inc. v. Avnet, Inc., 782 F.2d 1429, 1436 (7th Cir. 1986)). “The sliding scale approach is 

not mathematical in nature, rather ‘it is more properly characterized as subjective and intuitive, 

one which permits district courts to weigh the competing considerations and mold appropriate 

relief.’” Ty, Inc. v. Jones Grp., Inc., 237 F.3d 891, 895–96 (7th Cir. 2001) (quoting Abbott Labs.

v. Mead Johnson & Co., 971 F.2d 6, 12 (7th Cir. 1992)). “Stated another way, the district court 

sits as would a chancellor in equity and weighs all the factors, seeking at all times to minimize 

the costs of being mistaken.” Stuller v. Steak N Shake Enters., 695 F.3d 676, 678 (7th Cir.

2012) (cleaned up).

The Court concludes that Plaintiffs have not carried their burden on any of the elements, 

let alone all of them. Plenty of question marks cast a shadow over the likelihood of success. 

Even if Plaintiffs were to prevail, there is an adequate remedy at law, and Plaintiffs would suffer 

no irreparable injury in the meantime. Overall, the windy complaint feels overblown. 

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By and large, Plaintiffs offer generalities, not specifics. And they did not support their 

factual allegations with evidentiary support, either. Plaintiffs did not file a declaration or an 

affidavit with their motion. Defendants, on the other hand, offered a declaration from Menkin 

(Dckt. No. 19-1) and from Goureau (Dckt. No. 19-2). Plaintiffs did offer a declaration of 

Lemonis in the reply (Dckt. No. 20-1), but it is limited in scope and general in content. 

True, Plaintiffs did not have the benefit of full-blown discovery before they filed their 

motion. Still, if the allegations have any merit, Plaintiffs should have been able to muster more 

evidentiary support, even without discovery. The Court is left with generalities from the 

Plaintiffs, and specifics from the Defendants. And the specific triumphs over the general. 

The Inventory

A good example is the allegation about the inventory. Plaintiffs allege that unidentified 

“assets and Inventory belonging to ML Fashion were removed from various locations in Illinois 

. . . and now are located in the Nobelle store[.]” See Am. Cplt., at ¶ 81 (Dckt. No. 35). But 

Plaintiffs are short on specifics, and there is no evidentiary support, either. The motion puts a 

little more meat on the bone, but not much. See Mem. in Support of Mtn., at 6 (Dckt. No. 7) 

(“Included among the Inventory Menkin and Goureau removed from ML Fashion’s Illinois 

stores are exclusive, privately-branded ML Fashion products.”); see also Am. Cplt., at ¶ 81 

(referring to “sweaters” from a store in Deerfield, Illinois). Surely Plaintiffs must know what

inventory was taken – they must have had some idea before filing the complaint. The Court is 

left wondering what inventory was taken, and when, and how, and how much it is worth. 

Defendants, for their part, came forward with declarations. Defendant Menkin declared 

under penalty of perjury that the “items from ML Fashion account for only five percent of 

Nobelle’s total inventory.” See Menkin Decl., at ¶ 13 (Dckt. No. 19-1). Menkin and Nagrani 

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“purchased 95% of the inventory that Nobelle holds with our own funds.” Id. at ¶ 18. And the 

five percent “consists of tee shirts, one style dress, and two to three styles of sweaters.” Id. at 

¶ 13. A pallet of sweaters and t-shirts isn’t the stuff of emergency injunctive relief, especially 

when they aren’t going anywhere. 

There is a dispute about whether Defendants were authorized to possess that inventory in 

the first place. Plaintiffs allege that it was improperly seized, but Defendant Menkin claims that 

Lemonis authorized her to possess the inventory. See Menkin Decl., at ¶¶ 10–13 (Dckt. No. 

19-1). She attached supporting emails and texts. See generally Dckt. No. 14.

Maybe there is more to the story, but at first blush, the communications give the 

impression that Lemonis knew that Menkin was starting a business and obtaining property from 

the warehouse. She sent an email proposing a shipment from the warehouse totaling $134,722, 

and Lemonis responded “[a]bso[l]ute[l]y.” See Dckt. No. 14-1, at 5–6 of 10.5 On January 19, 

2020, Lemonis sent texts saying “[b]esides front door what else have you shipped to your new 

location. Want to keep air tight records.” See Dckt. No. 14-1, at 8 of 10 (emphasis added). 

And: “We have to make sure you have something to sell. . . . What about warehouse ? [sic]” Id. 

(emphasis added). 

Plaintiffs argue that the parties were simply negotiating and that they never reached a 

deal. See Lemonis Decl., at ¶¶ 5–8 (Dckt. No. 20-1). Maybe so. But even if Plaintiffs prevail 

on that point, there is an adequate remedy at law. ML Fashion could recover damages for any 

misappropriated property. See Roland Machinery Co. v. Dresser Indus., Inc., 749 F.2d 380, 386 

(7th Cir. 1984); In re Aimster Copyright Litig., 334 F.3d 643, 655 (7th Cir. 2003) (“The only 

harm that is relevant to the decision to grant a preliminary injunction is irreparable harm, since if 

 

5

 For some reason, the emails from Menkin seem to be missing some letters in a number of the words. 

For example, it says “sung asses” instead of “sunglasses,” and “sh p” instead of “ship.” 

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it is reparable by an award of damages at the end of trial there is no need for preliminary 

relief.”). Or, perhaps Defendants would be willing to return voluntarily what doesn’t belong to 

them. There is no basis for concluding that Plaintiffs will suffer an irreparable harm in the 

meantime. The clothing in question does not seem particularly important for the continuation of 

Plaintiffs’ business. 

Defendant Menkin also addressed the allegation that she is in the process of liquidating 

the disputed property. According to her declaration, Menkin “removed all of those items from 

Nobelle’s sales floor the day we received the demand letter [dated September 1, 2020].” See 

Menkin Decl., at ¶ 13 (Dckt. No. 19-1). There is nothing in the record to suggest that 

Defendants are continuing to liquidate property belonging to Plaintiffs. 

So, the Court is left with the conclusion that Defendants possess, at most, a relatively 

discrete amount of inventory belonging to ML Fashion. Defendants stated under oath that they 

are not selling that property, and Plaintiffs offer no basis to conclude that the inventory is for 

sale. On the current record, there is no reason to conclude that there is a continuing harm that 

requires immediate equitable relief. 

The Fixtures, Furniture, and Equipment

Another example of an insubstantial allegation is the notion that Defendants are using 

Plaintiffs’ fixtures, furniture, and equipment. Plaintiffs never divulge what, exactly, Defendants 

are supposedly using, and why it is inflicting an irreparable harm. 

But Defendants filled in the blanks. According to Menkin’s declaration, ML Fashion 

vacated the storefront in Greenwich, Connecticut on or about May 12, 2020. See Menkin Decl., 

at ¶ 19 (Dckt. No. 19-1). ML Fashion “abandoned” the space. Id. at ¶ 20. It left some things 

behind, such as shelves, racks, and light fixtures. Id. And to top it off, ML Fashion returned the 

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key to the landlord and “confirmed with the landlord that it was abandoning the location, that the 

lease was terminated, and that any items left behind were abandoned.” Id. at ¶ 21. Months later, 

in mid-August 2020, Nobelle moved in. Id. at ¶ 9. 

In response, Plaintiffs offer no countervailing evidence. They don’t even address the 

compelling points about the abandonment of the property. Their silence in the face of a 

persuasive declaration says a lot. 

It is more than a little difficult to see why Plaintiffs should receive emergency equitable 

relief to prevent the use of some lights and shelving. Plaintiffs claim that the fixtures, furniture, 

and equipment were the “collateral for a multi-million dollar loan.” See Am. Cplt., at ¶ 56 (Dckt. 

No. 35); see also id. at ¶ 87. But Defendants are using it, not selling it. And if Plaintiffs 

abandoned the property, it probably wasn’t worth all that much anyway. 

Plaintiffs argue that Defendants are “operating a business at a location at which they have 

no legal right to be.” See Mem. in Support of Mtn., at 14 (Dckt. No. 7). But Defendants offered 

evidence that they leased the property after ML Fashion moved out. See Menkin Decl., at ¶ 22 

(Dckt. No. 19-1) (“Nobelle has an entirely new lease for the space which the company is paying 

for with its own funds.”). It is hard to see how Nobelle’s renting of the storefront under a new 

lease could be an “improper occupation and use of the Greenwich Property,” defined as 85 

Greenwich Avenue in Greenwich, Connecticut. See Mem. in Support of Mtn., at 4, 7 (Dckt. No. 

7). A new lease of a vacant property is not an invasion. 

Overall, Defendants offered evidence that ML Fashion moved out and left property 

behind, and formally abandoned what was left. Plaintiffs mustered nothing in response. The 

Court is left with the conclusion that fixtures, furniture, and equipment weren’t that important 

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when ML Fashion left the building. And after abandoning the property, ML Fashion presumably 

does not continue to own that property anyway. 

The Computer(s)

In a similar vein, Plaintiffs allege that Defendants misappropriated “computers” (plural)

that “contain ML Fashion’s confidential, proprietary, and trade-secret information.” See Am. 

Cplt., at ¶ 95 (Dckt. No. 35); see also id. at ¶¶ 91, 108, 109. Plaintiffs go so far as to call the 

computers “stolen.” Id. at ¶ 95. 

It is unclear how many computers there are, let alone what confidential information they 

contain. And how, exactly, did Defendants allegedly come to possess the computer(s) in 

question? In her declaration, Defendant Menkin says that she lost access to the company 

computers in the Spring of 2020. See Menkin Decl., at ¶ 8 (Dckt. No. 19-1). But maybe not 

physical access. Defendants apparently did possess one computer that possibly belonged to ML 

Fashion, one way or another. Defendants contend that the computer was “abandoned.” See 

9/1/20 Letter (Dckt. No. 35-8). 

Even so, Defendants offered to return the computer in their letter to Plaintiffs’ counsel on 

September 1, 2020. See Defs.’ Resp., at 13 (Dckt. No. 19); 9/1/20 Letter (Dckt. No. 35-8). 

“[O]ur clients have agreed to return the computer to ML Fashion.” See 9/1/20 Letter. And 

apparently, Plaintiffs took a pass. One month later, defense counsel sent another letter, noting 

that Plaintiffs did not accept the invitation to return the computer. See 10/2/20 Letter (Dckt. No. 

35-9). It is a bit of a mystery why Plaintiffs did not take Defendants up on their offer. 

The amended complaint suggests that Plaintiffs demanded the return of the computer(s). 

See Am. Cplt., at ¶¶ 112, 114. But the correspondence suggests otherwise. If Plaintiffs actually 

demanded the return of the computer(s), they could have attached supporting correspondence –

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like Defendants did. But the only documents in the record memorialize an offer by Defendants 

that Plaintiffs seemingly rebuffed. 

Equity helps those who help themselves. See Paterson–Leitch Co., Inc. v. Mass. Mun.

Wholesale Elec. Co., 840 F.2d 985, 989 (1st Cir. 1988) (“Courts, like the Deity, are most 

frequently moved to help those who help themselves.”); see also Dam v. Gen. Elec. Co., 144 F. 

Supp. 175, 181 (E.D. Wash. 1956) (“Ordinarily, equity puts out its assisting arm only to those 

who have shown a disposition to help themselves.”). Courts are unlikely to come to the relief of 

litigants who demand emergency injunctive relief but sit on their hands. See Lantz v. C.I.R., 607 

F.3d 479, 483 (7th Cir. 2010) (“‘[E]quity aids the vigilant, not those who sleep on their 

rights.’”); 11A Charles Alan Wright, Arthur R. Miller, & Mary Kay Kane, Federal Practice and 

Procedure § 2946 (3d ed. 2020) (“In accord with the discretionary character of the injunction 

remedy and the venerable maxim that ‘equity aids the vigilant, not those who slumber on their 

rights,’ a plaintiff who is guilty of laches will be denied an injunction.”) (citation omitted); Legal 

Maxims, Black’s Law Dictionary (11th ed. 2019) (“Vigilantibus et non dormientibus jura 

subveniunt. The laws aid the vigilant, not those who sleep.”).

Plaintiffs did not pursue the return of the computer when they had the chance. The 

apparent unwillingness of Plaintiffs to accept the return of a computer – supposedly chock-full of 

confidential information – suggests that the contents of the computer are not all that important. 

At the very least, it is not so important that it requires immediate injunctive relief. 

Competition

Even the core allegation of the complaint – competition by Nobelle – is insubstantial. 

Over and over again, Plaintiffs proclaim that Nobelle is a “competing retail business.” See Am. 

Cplt., at ¶ 3 (Dckt. No. 35); see also id. at ¶ 2 (“in direct competition with ML Fashion”); id. at 

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¶ 79 (a “competing clothing store”); id. at ¶ 110 (“in direct competition with ML Fashion”); id. at 

¶¶ 128, 136–37. 

But once again, the general allegations are unadorned with specifics. How, exactly, is 

Nobelle competing with the ML Fashion stores? Simply by selling clothes? Do they sell the 

same products? Or, similar products with a similar style? Or what? The exhibits to the 

amended complaint include screenshots from the Nobelle website, and its pages on Instagram 

and Facebook. See Dckt. Nos. 35-4 to 35-6. They show glamorous people in fashionable attire, 

but they don’t include any mention of ML Fashion or any of its products. Id.

Defendants, for their part, respond with specifics. “Nobelle does not carry the same 

products that ML Fashion or MARCUS stores carry.” See Menkin Decl., at ¶ 14 (Dckt. No. 

19-1); see also id. at ¶ 18 (“The brands we purchased for Nobelle are not MARCUS label brands 

or brands that only MARCUS stores can sell.”). Nobelle “caters to a different clientele than 

MARCUS.” Id. at ¶ 15. The “marketing scheme” is “new, unique, and not like any other store.” 

Id. “MARCUS is a luxury high-end retail store and we focus on unique ready-to-wear items.” 

Id. 

And Nobelle is competing with what, exactly? All of the retail stores operated by ML 

Fashion? Some of them? The one in New York? Or the one in (an unidentified town in)

Connecticut?

Location matters, and so does geography. In the reply brief, Defendants offer a 

declaration from Lemonis. And he points to one and only one store: a MARCUS store in the 

meatpacking district in Manhattan. See Lemonis Decl., at ¶ 3 (Dckt. No. 20-1). The amended 

complaint points to that store, too. See Am. Cplt., at ¶ 53 (Dckt. No. 35). So the Court assumes 

that the case is about competition between the MARCUS store in New York City and the 

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Nobelle store in Greenwich, Connecticut. The Greenwich store is “approximately one hour 

away.” See Lemonis Decl., at ¶ 3. 

According to Lemonis, based on his “years of experience in the retail clothing industry,” 

a “consumer of MARCUS brand products from the Manhattan store would consider the products 

that Nobelle is selling at the Greenwich store when deciding where to purchase clothes.” Id. 

Surely there are thousands of retail stores selling clothes in the greater New York City 

area. The city is chock-full of fashion. And the internet overflows with clothing for sale. The 

Court is no expert in this area, and does not have its finger on the pulse of the fashion industry. 

But it seems unlikely that very many shoppers will visit a clothing store in Manhattan, and then 

hop in a car and drive for an hour to Greenwich, Connecticut to do some comparison shopping. 

To the extent that there is any competition at all, it seems modest, at best. Nothing in the 

record supports the notion that Nobelle is inflicting any immediate, real-world harm on any of 

ML Fashion’s stores. ML Fashion offers no concrete showing of a loss of business or a loss of 

customers. The competition seems theoretical. And in any case, it’s hard for a big established 

business to persuasively complain about the crippling competition from a tiny startup.

There does not appear to be competition online, either. According to Menkin, “Nobelle 

does not sell goods through the internet.” See Menkin Decl., at ¶ 16 (Dckt. No. 19-1). Plaintiffs 

did attach pages from Nobelle’s website, which appear to show an ability to order online. See 

Dckt. No. 35-7. But the Court attempted to visit the website, and was unable to do so. In any 

event, Plaintiffs have not made a showing that Nobelle’s presence on the vast internet – with a 

world of fashion possibilities at the user’s fingertips – would make an ounce of competitive 

difference. 

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Plaintiffs repeatedly point to the fact that ML Fashion has employees, and that the “jobs 

of the existing part-time and full-time employees are jeopardized.” See Am. Cplt., at ¶ 88; see 

also id. at ¶¶ 2, 3, 115, 139, 175, 181, 222. On the current record, there is no reason to believe 

that the existence of Nobelle places any of those jobs at risk. The allegation seems implausible. 

ML Fashion has over 40 stores across the country – run by a prominent, well-established 

business person – and Nobelle is a start-up that is trying to get off the ground in the midst of a 

pandemic. The notion that Nobelle is threatening the “continuing viability of ML Fashion” is a 

bit of a stretch. See Mem. in Support of Mtn., at 1 (Dckt. No. 7). 

Other Issues

Other questions cloud the likelihood of success on the merits, too. The amended 

complaint includes a fraud claim, but it is non-descript, and does not appear to satisfy the 

particularity requirements of Rule 9. See Am. Cplt., at Count IV (Dckt. No. 35). The amended 

complaint also includes a fiduciary duty claim. See Am. Cplt., at Count II. But ML Fashion, 

LLC is a Delaware limited liability company, and fiduciary duties do not exist by default for 

non-managing members. See, e.g., Beach to Bay Real Estate Ctr. LLC v. Beach to Bay Realtors 

Inc., 2017 WL 2928033, at *5 (Del. Ch. July 10, 2017) (“[I]t is well settled that only managing 

members or controllers owe fiduciary duties by default in LLCs.”); Feeley v. NHAOCG, LLC, 62 

A.3d 649, 662 (Del. Ch. 2012) (“Managers and managing members owe default fiduciary duties; 

passive members do not.”). Plaintiffs do not make the case that Defendants are managing 

members – if anything, the amended complaint alleges the opposite – and they point to no 

language in the LLC Agreement creating fiduciary duties. Also, the viability of the claims under 

the Lanham Act remains to be seen, and the same is true of the tortious interference claims. It is 

not obvious that the alleged use of ML Fashion’s property by Nobelle could give rise to a claim 

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that Defendants are tortiously interfering with agreements between the two Plaintiffs. See Prince 

v. Zazove, 959 F.2d 1395, 1397 (7th Cir. 1992) (noting that a tortious interference claim involves

a contract “between the plaintiff and a third party”); McCoy v. Iberdrola Renewables, Inc., 760 

F.3d 674, 685 (7th Cir. 2014) (“An action for tortious interference with contract requires the 

plaintiff to prove that the defendant induced a third party to breach a contract.”). Those 

illustrative issues are on top of serious questions about personal jurisdiction and venue. 

The Court makes no ruling on those issues, but can spot enough hurdles to have doubts 

about the likelihood of success. Even if the claims were viable, Plaintiffs could recover 

damages, so there is an adequate remedy at law. And there is no real-world reason to believe 

that Plaintiffs would suffer irreparable harm in the meantime. 

Finally, the requested relief is disproportionate, too. Plaintiffs do not merely ask to 

preserve the status quo, and prevent the Defendants from dissipating ML Fashion’s assets. See 

Indiana Civil Liberties Union v. O’Bannon, 259 F.3d 766, 770 (7th Cir. 2001) (“A preliminary 

injunction is an extraordinary remedy intended to preserve the status quo until the merits of a 

case may be resolved.”); Benisek v. Lamone, 138 S. Ct. 1942, 1945 (2018) (“[The] purpose of a 

preliminary injunction is merely to preserve the relative positions of the parties until a trial on the 

merits can be held.”). Instead, Plaintiffs ask this Court to force Nobelle to close up shop. In 

their proposed order, Plaintiffs ask this Court to enjoin Defendants from “operating a retail 

business at the Greenwich Property,” “occupying or possessing the Greenwich Property,” and 

“engaging in business activities in competition with ML Fashion’s business activities, including 

by operating Nobelle.” See Proposed Order, at ¶ 15 (Dckt. No. 6-1). 

Plaintiffs want this Court to put Nobelle out of business before Plaintiffs prove their case. 

From an equitable perspective, the magnitude of that potential harm to Nobelle weighs against 

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preliminary relief, especially when compared to the marginal risk to one of ML Fashion’s 40+ 

stores if Nobelle is allowed to continue to operate. See Stuller, 695 F.3d at 678 (instructing 

courts to “weigh[] all the factors, seeking at all times to minimize the costs of being mistaken”).

Conclusion

In sum, Plaintiffs have not carried their burden to show a likelihood of success on the 

merits, an adequate remedy at law, and an irreparable injury. If anything, the scales tip the other 

way. The motion is denied. 

Date: January 19, 2021

 

Steven C. Seeger

United States District Judge

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