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Help / Policies, agreements, and guidelines / Intellectual Property for Rights Owners

Intellectual Property for Rights

Owners

Note: The following information does not contain legal advice. You

should consult a lawyer if you have specific questions about your IP

rights or the IP rights of others.

Amazon is dedicated to ensuring that goods do not violate or infringe a

Rights Owner's intellectual property (IP).

If you are a Rights Owner with a registered trademark, you may be eligible to

enroll your brand in the Amazon Brand Registry.

Amazon Brand Registry provides access to powerful tools including

proprietary text and image search, predictive automation based on your

reports of suspected intellectual property rights violations, and increased

authority over product listings with your brand name. To learn more and

start the enrollment process, click here.

To learn more about intellectual property rights, please contact your local

intellectual property office or attorney.

Main types of IP

A. Trademark

A trademark is a word, symbol, or design (such as a stylized brand name or

logo) that a company uses to identify its goods or services and to distinguish

them from other companies' goods and services. Generally, trademark laws

exist to prevent customer confusion about the source of goods or services.

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This article applies to selling in: United States

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Exclusive Distribution (except in China, France, and the United Arab

Emirates) – Amazon does not enforce exclusive distribution rights except

within the countries that have laws specifically referring to selective or

exclusive distribution.

Parallel Import or Warranty claims (except where applicable in the EU,

Brazil, or Turkey): Amazon only accepts parallel import claims as it

conforms to each marketplace’s governing laws. For example, if a Rights

Owner can legally claim rights on imports into the EU, those same rights will

not extend to the US market. Warranty claims will only be evaluated when

the Rights Owner has a valid Parallel Import claim.

Barcode Ownership: Amazon does not enforce ownership over barcode,

UPC, or EAN.

Reporting Infringement

To submit a notice of IP infringement, you must be the Rights Owner who

owns the IP being reported or an agent with permission from the Rights

Owner to submit notices on his or her behalf. Rights Owners may also share

answers to frequently asked questions on how Amazon handles

infringement complaints in our seller forums.

If your brand is enrolled in Amazon Brand Registry, you can submit a report

via the Report a Violation (RAV) tool or through our Report Infringement

form. Rights Owners who do not have a brand enrolled in Amazon Brand

Registry can submit via the Report Infringement form. It is a requirement

that a notice submitter be logged into an Amazon account in order to use

either form to submit a report for infringing trademark, copyright, patent, or

other IP claim..

You should include the following information in your report:

Specific identification of the IP you believe is infringed. For trademark,

copyright, patents, parallel import include the registration number,

written description of or link to copyrighted work, first date of use, etc.

Nature of infringement (whether infringement occurs on the product,

physical product packaging, image on the product detail page, or text on

the product detail page).

List of infringing products (including Amazon Standard Identification

Numbers (ASINs) and/or URLs for the product detail page of the specified

product). If you believe that only a subset of sellers are infringing, and you

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are not accusing the entire product detail page, click the checkbox next to

the name of each seller you are reporting in the Report Infringement form

or RAV.

List of infringing sellers.If the infringing seller is listing on your ASIN,

ensure the specific sellers are identified to safeguard against the entire

ASIN being actioned. Remember that a product detail page allows

customers to view a specific product available on Amazon with

information common to all sellers' offers for that product, such as the

product's title, brand, images, bullet points, descriptions, variations (such

as size or color) and customer reviews. It can include one or more offers

from both sellers or Amazon. Carefully review the selected Sellers to

ensure that you are not reporting your own offer

Supporting documentation or any other information that will help

Amazon in processing your complaint (such as order IDs for any test buys

on the products you are reporting).

Your contact details (name, address, phone number, email address, and

secondary contact details that we can share with affected sellers).

Do not submit more than one type of IP violation per notice. In order to

ensure quality and quick resolution of your notices, we will only process the

specific complaint type you have chosen in the Report Infringement form or

RAV (such as, patent, trademark, or copyright). The following are examples

of submissions that contain more than one complaint type within a notice:

Selecting trademark infringement and discussing copyright issues in the

submission. The notice will be processed as a trademark complaint only. If

you want to report infringement of a trademark and a copyright, file

separate notices.

Indicating two trademark numbers in one notice, as only the first

trademark number will be considered for that notice. If you want to report

infringement of separate trademarks, file separate notices.

If circumstances have changed post-submission of your infringement

complaint, you may submit a retraction.

How to obtain seller IDs when reporting

infringement

If a seller's offers are infringing on your intellectual property or a product

sold on Amazon is infringing your intellectual property, you can use RAV or

the Report Infringement form to report one of the following:

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