Exhibit 10.1

                              EMPLOYMENT AGREEMENT

                  EMPLOYMENT AGREEMENT (the "Agreement"), entered into July 22,
2005, by and between Iconix Brand Group, Inc., a Delaware corporation (the
"Company"), and William Sweedler (the "Executive").

                              W I T N E S S E T H:

                  WHEREAS, on the date hereof, the Company acquired
substantially all of the assets of Joe Boxer Company, LLC and certain of its
affiliates ("Joe Boxer");

                  WHEREAS the Company desires to operate the business of Joe
Boxer utilizing all of Joe Boxer's intellectual property as the Joe Boxer
division (the "Joe Boxer Division") of the Company; and

                  WHEREAS, the Executive possesses experience in the apparel
industry and brand licensing and unique personal knowledge, experience and
expertise concerning Joe Boxer and the business and operations to be conducted
by the Joe Boxer Division; and

                  WHEREAS, the Company desires to employ the Executive as an
executive officer of the Company with the title of (i) Executive Vice President
of the Company and (ii) President of the Joe Boxer Division, and the Executive
desires to be so employed by the Company, in each case, upon the terms and
subject to the conditions set forth in this Agreement.

                  NOW, THEREFORE, in consideration of the covenants and
agreements hereinafter set forth and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the parties hereto
agree as follows:

1.                         EMPLOYMENT AND DUTIES

1.1.                       Term of Employment. The Executive's employment under
                           this Agreement shall commence on July 22, 2005 (the
                           "Start Date") and shall continue until the fourth
                           anniversary of the Start Date (the "Term"), unless
                           such employment is earlier terminated or canceled as
                           provided in this Agreement.

1.2.                       General.

1.2.1.                     During the Term, the Executive shall have the title
                           of (i) Executive Vice President of the Company and
                           (ii) Chief Executive Officer and President of the Joe
                           Boxer Division (provided that Executive acknowledges
                           the Company may, so as to avoid any potential
                           confusion with the Chief Executive Officer of the
                           Company, omit the reference to Executive's Chief
                           Executive Officer title in any press release issued
                           by the Company) and shall have such duties as may be
                           from time to time delegated to him by the Chief
                           Executive Officer of the Company and as are
                           consistent and commensurate with his title and
                           position. The Executive shall faithfully and
                           diligently discharge his duties hereunder and use his
                           best efforts to implement the policies established by
                           the Chief Executive Officer of the Company. During
                           the Term, no other executive officer of the Company
                           or other person or entity shall be appointed with
                           direct authority over the Joe Boxer Division.


<PAGE>

1.2.2.                     The Executive shall devote all of his business time,
                           attention, knowledge and skills faithfully,
                           diligently and to the best of his ability, in
                           furtherance of the business and activities of the Joe
                           Boxer Division and/or the Company as may be
                           reasonably requested by the Chief Executive Officer
                           of the Company; provided, however, that nothing in
                           this Agreement shall preclude the Executive from
                           devoting reasonable periods of time required for:

(i)                        serving as a director or member of a committee of any
                           organization or corporation involving no conflict of
                           interest with the interests of the Company and with
                           the written consent of the Company, which consent
                           shall not be unreasonably withheld;

(ii)                       delivering lectures, fulfilling speaking engagements,
                           and any writing or publication relating to his area
                           of expertise;

(iii)                      engaging in professional organization and program
                           activities; and

(iv)                       managing his personal and family investments;

provided that such activities do not materially interfere with the due
performance of his duties and responsibilities under this Agreement as
determined by the Chief Executive Officer of the Company.

1.3. Reimbursement of Expenses. The Company shall pay to the Executive the
reasonable expenses incurred by him in the performance of his duties hereunder,
including, without limitation, those incurred in connection with business
related travel or entertainment, or, if such expenses are paid directly by the
Executive, the Company shall promptly reimburse the Executive for such payments,
provided that the Executive properly accounts for such expenses in accordance
with the Company's policy.

2. COMPENSATION

2.1. Base Salary. During the Term, the Executive shall be entitled to receive a
base salary ("Base Salary") at a rate of four hundred thousand dollars
($400,000.00) per annum during the first year of the Term, four hundred fifty
thousand dollars ($450,000.00) per annum during the second year of the Term,
five hundred thousand dollars ($500,000.00) per annum during the third year of
the Term, and five hundred fifty thousand dollars ($550,000.00) per annum during
the fourth year of the Term, which Base Salary shall be payable in arrears in
equal installments not less frequently than on a bi-monthly basis in accordance
with the payroll practices of the Company, with such increases as may be
determined by the Chief Executive Officer of the Company from time to time.

2.2. Additional Salary. In addition to the Base Salary, the Company shall pay
the Executive an additional salary during the first year of the Term of fifty
thousand dollars ($50,000.00) (the "Additional Salary") payable in one lump sum
payment on the first anniversary of the date of this Agreement, provided the
Executive is employed by the Company on such first anniversary.

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2.3. Incentive Bonuses. In addition to the Base Salary (and, in the first year
of the Term, in addition to the Additional Salary), for the period from the date
hereof through December 31, 2007, the Executive shall be entitled to receive an
incentive bonus for each fiscal year ("Incentive Bonus") equal to ten percent
(10%) of the revenues earned or received by the Company attributable to the Joe
Boxer Division ("Royalty Revenues") during such fiscal year, which Royalty
Revenues for any fiscal year shall include, without limitation, revenues earned
or received by the Company during each such fiscal year and which are
attributable to the Joe Boxer Division from international, media or internet
sources and/or operations and which, for purposes of Incentive Bonus payments
only, shall exclude revenues which are attributable to the Joe Boxer Division
received by the Company during such period under the License Agreement between
the Company and Kmart Corporation, dated August 13, 2001, the License Agreement
between Joe Boxer Canada, L.P. and Caulfield Apparel Group, Ltd., dated May 1,
2001 and the License Agreement between Joe Boxer Canada, L.P. and Boys Will Be
Boys Clothing, Inc., dated May 2001 (collectively, the "Licensing Agreements").
For all purposes under this Agreement, the determination of Royalty Revenues for
any fiscal year shall be made by the Company and shall be subject to
confirmation in the event of a dispute by its independent public accounting firm
and shall be final and binding on the Executive; provided that in determining
Royalty Revenues for any fiscal year, the Company shall only consider revenues
actually earned or received in such fiscal year (whether or not paid in such
fiscal year) as Royalty Revenue for such fiscal year. Royalty Revenues earned or
received for fiscal years after December 31, 2007 shall be included in
determining the Royalty Bonus and vesting of Unvested Options (as such terms are
hereinafter defined) set forth in Section 2.6.2 hereof for each fiscal year
during which they are actually earned or received. Incentive Bonuses, if
applicable, shall be due and payable by the Company to the Executive annually,
commencing with the fiscal year ended December 31, 2005, within thirty (30) days
after the filing by the Company of its Annual Report on Form 10-K for the such
fiscal year with the Securities and Exchange Commission ("SEC").

2.4. Early Termination. Anything contained in this Section 2 to the contrary
notwithstanding, in the event that the Executive's employment hereunder is
terminated by the Company without Cause or by the Executive for Good Reason (as
such terms are defined in Section 5.1 hereof) prior to the end of a fiscal year
and the Executive would have been entitled to Incentive Bonus under Section 2.3
for such fiscal year but for such termination, the Executive shall be entitled
to the Incentive Bonus that would have been payable but for such termination
through the Date of Termination (as defined in Section 5.3 hereof).

2.5. Stock Options. In addition to the Base Salary, Additional Salary and the
Incentive Bonus, if any, the Executive shall receive on the date of this
Agreement, as incentive compensation, ten year options ("Options") to purchase
up to 1,425,000 shares (the "Shares") of common stock of the Company, at an
exercise price per share equal to the last sale price for the Company's common
stock as quoted on the Nasdaq National Market on the date hereof (the "Exercise
Price"), 225,000 of which shall vest immediately and 1,200,000 (the "Unvested
Options") of which shall vest as set forth in Section 2.6, subject to such other
conditions or limitations provided for in the option agreement between the
Company and Executive attached hereto as Exhibit A. The Company shall use its
best efforts to file a registration statement covering the Shares on Form S-8 or
any successor form within twenty (20) days from the date hereof.

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2.6. Vesting Schedule. The Unvested Options shall vest as follows:

2.6.1. With respect to each fiscal year of the Company commencing with the
fiscal year ended December 31, 2005 through and including December 31, 2007, for
every $1,000 of Royalty Revenues (as defined in Section 2.3) generated during
such fiscal year, Unvested Options to purchase fifty (50) shares shall vest. The
amount of Royalty Revenues generated during each such fiscal year for purposes
of determining the number of Unvested Options which shall have vested in respect
of such fiscal year shall be determined in the manner set forth in Section 2.3.

2.6.2. With respect to each of the fiscal years of the Company ending December
31, 2008, 2009 and 2010, Unvested Options shall vest and an additional bonus
(the "Royalty Bonus") shall be paid to Executive upon the Company generating
Royalty Revenues (including revenues under Licensing Agreements which have been
renewed or extended), in each case, in the amounts set forth for such year in
the table below (it being understood that with respect to each of the fiscal
years ending 2008 and 2009, ten percent (10%) of the aggregate amount of Royalty
Revenue generated in any such fiscal year which exceeds the maximum threshold
set forth for such year below, shall carry-over to the following fiscal year).
Subject to the provisions of Section 5.4.2, in the event that the Term of this
Agreement shall expire without being renewed in 2009, Royalty Bonus and Unvested
Options shall continue to be paid and vest hereunder for the fiscal years ending
2009 and 2010 based upon the Royalty Revenue actually earned or received in each
of such fiscal years (it being understood that nothing contained herein shall
imply an obligation by the Company to extend the Term).
<TABLE>
<CAPTION>

2008
<S>                            <C>               <C>               <C>                                  <C>
Royalty Revenues over          $12 Million up to 13 million        100,000 Options and Royalty Bonus of $100,000
                               $13 Million up to 14 million        200,000 Options and Royalty Bonus of $200,000
                               $14 Million up to 15 million        300,000 Options and Royalty Bonus of $300,000
                               $15 Million or more                 400,000 Options and Royalty Bonus of $400,000

2009
Royalty Revenues over          $13 Million up to 14 million        100,000 Options and Royalty Bonus of $100,000
                               $14 Million up to 15 million        200,000 Options and Royalty Bonus of $200,000
                               $15 Million up to 16 million        300,000 Options and Royalty Bonus of $300,000
                               $16 Million or more                 400,000 Options and Royalty Bonus of $400,000

2010
Royalty Revenues over          $14 Million up to 15 million        100,000 Options and Royalty Bonus of $100,000
                               $15 Million up to 16 million        200,000 Options and Royalty Bonus of $200,000
                               $16 Million up to 17 million        300,000 Options and Royalty Bonus of $300,000
                               $17 Million or more                 400,000 Options and Royalty Bonus of $400,000

</TABLE>

2.7. Payment Direction. The Executive may, at any time and at his sole and
exclusive option, direct the Company to pay any part of the Incentive Bonus
and/or the Royalty Bonus and/or issue any vested Options, in each case to which
the Executive is entitled under this Agreement, to one or more employees of the
Company working in the Joe Boxer Division.

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2.8. Additional Compensation. In addition to the Base Salary, Additional Salary,
the Incentive Bonus and the Royalty Bonus, if any, and the Options, the
Executive shall be entitled to receive such other cash bonuses and such other
compensation in the form of stock, stock options or other property or rights as
may from time to time be awarded him by the Board during or in respect of his
employment hereunder.

3. PLACE OF PERFORMANCE.

                  In connection with his employment by the Company, the
Executive shall be based at the Company's principal executive offices in the
greater New York metropolitan area (excluding New Jersey), subject to the mutual
agreement of the Executive and the Company to relocate him to another office of
the Company. Subject to the foregoing, in connection with any relocation or
transfer of the Executive outside of the greater New York metropolitan area, the
Company will promptly pay (or reimburse the Executive for) all reasonable moving
and moving-related expenses (including any losses incurred as a result of the
sale of the Executive's personal residence) incurred by the Executive as a
consequence of a change of his principal residence in connection with any such
relocation or transfer.

4.                         EMPLOYEE BENEFITS

4.1.                       Benefit Plans. The Executive shall, during the Term,
                           be included to the extent eligible thereunder in all
                           employee benefit plans, programs or arrangements of
                           general application, including, without limitation,
                           any plans, programs or arrangements providing for
                           retirement benefits, options and other equity-based
                           incentive compensation, profit sharing, bonuses,
                           disability benefits, health and life insurance, or
                           vacation and paid holidays) which shall be
                           established by the Company or any affiliate of the
                           Company, for, or made available to, their respective
                           senior executives ("Benefits"). During the Term, the
                           Benefits described in this paragraph 4 may only be
                           reduced as a result of a general reduction for all
                           senior executives. The Company shall pay for any
                           expenses related to COBRA until such time as the
                           Executive is fully covered under the Company's plans.

4.2.     Car Allowance.  During the Term, the Company shall pay Executive a car
         allowance of $1,500 per month.


4.3.                       Vacation. The Executive shall be entitled to not less
                           than four (4) weeks vacation at full pay for each
                           year during the Term. Such vacation may be taken in
                           the Executive's discretion and at such time or times
                           as are not inconsistent with the reasonable business
                           needs of the Company.

4.4.                       Professional Dues. During the Term, the Company shall
                           reimburse Executive for dues paid in connection with
                           membership by Executive in one club or professional
                           association or organization, including the YPO.

4.5.                       Equipment. Executive shall be provided with all
                           reasonable and necessary facilities and equipment to
                           carry out his duties, including but not limited to, a
                           laptop computer, cellular telephone and home fax
                           machine and laser printer.

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<PAGE>

4.6.                       Assistant. Executive shall be entitled to share a
                           full time dedicated secretary or assistant with
                           Andrew Tarshis or another executive of the Company.

5.                         TERMINATION OF EMPLOYMENT

5.1.                       General. The Executive's employment under this
                           Agreement may be terminated without any breach of
                           this Agreement only on the following circumstances:

5.1.1.                     Death. The Executive's employment under this
                           Agreement shall terminate upon his death.

5.1.2.                     Disability. If, as a result of the Executive's
                           Disability (as defined below), the Executive shall
                           have been absent from his duties under this Agreement
                           for sixty (60) consecutive days or any ninety (90)
                           days in a one hundred eighty (180) day period, the
                           Company may terminate the Executive's employment upon
                           thirty (30) days prior written notice; provided that
                           the Executive has not returned to full time
                           performance of his duties during such thirty (30) day
                           period. For purposes hereof, "Disability" shall mean
                           that the Executive is unable to perform his normal
                           and customary duties hereunder as a result of
                           physical or mental illness.

5.1.3.                     Good Reason. The Executive may terminate his
                           employment for Good Reason at any time. For purposes
                           of this Agreement, "Good Reason" shall mean:

(i)                        the failure by the Company to comply with its
                           material obligations and agreements contained in this
                           Agreement;

(ii)                       a material diminution of the responsibilities or
                           title of the Executive with the Company without the
                           express written consent of the Executive;

(iii)                      (y) a reduction by the Company in, (A) the Base
                           Salary in any year of the Term, as described in
                           paragraph 2.1 hereof, or as the same may be increased
                           from time to time, (B) the Additional Salary, (C) the
                           Incentive Bonuses or (D) the Royalty Bonus, or (z) a
                           change that is adverse to the Executive in the
                           vesting schedule or vesting provisions described in
                           this Agreement with respect to the Unvested Options,
                           in each case without the express written consent of
                           the Executive;

(iv)                       the re-location of the Executive to an office outside
                           of the greater New York metropolitan area, unless
                           mutually agreed to;

(v)                        a breach by the Company of any of its post-closing
                           obligations set forth in Section 9.1(b) of the Asset
                           Purchase Agreement dated the date hereof between
                           Executive and the other parties thereto (the "Asset
                           Purchase Agreement");

(vi)                       the termination by the Company of Neil Cole;

(vii)                      the bankruptcy, reorganization or liquidation of the
                           Company; or

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(viii)                     a failure of any successor corporation to the Company
                           to assume the Company's obligations under this
                           Agreement.

provided, however, that the Executive shall have provided the Company with
written notice that such actions are occurring and the Company has been afforded
a reasonable opportunity (but in any event not more than thirty (30) days) to
cure same.

5.1.4.                     Cause. The Company may terminate the Executive's
                           employment under this Agreement for Cause.
                           Termination for "Cause" shall mean termination of the
                           Executive's employment because of the occurrence of
                           any of the following as determined by the Board:

(i)                        the willful and continued failure by the Executive to
                           substantially perform his obligations under this
                           Agreement (other than any such failure resulting from
                           the Executive's incapacity due to physical or mental
                           illness); provided, however, that the Company shall
                           have provided the Executive with written notice that
                           such actions are occurring and the Executive has been
                           afforded a reasonable opportunity of at least thirty
                           (30) days to cure same, or

(ii)                       the breach by the Executive of any of the Executive's
                           post-closing obligations set forth in Section 9.1(a)
                           of the Asset Purchase Agreement;

(iii)                      the indictment of the Executive for a felony or other
                           crime involving moral turpitude or dishonesty; or

(iv)                       the willful engaging by the Executive in misconduct
                           (including theft, fraud, embezzlement, and securities
                           law violations) which is injurious to the Company,
                           monetarily, or otherwise.

         For purposes of Section 5.1.4(iv), no act or failure to act, on the
part of the Executive, shall be considered "willful" unless done, or omitted to
be done, by the Executive in bad faith and without reasonable belief that the
Executive's action or omission was in the best interest of the Company.

5.2. Notice of Termination. Any termination of the Executive's employment by the
Company or by the Executive (other than termination by reason of the Executive's
death) shall be communicated by written Notice of Termination to the other party
of this Agreement. For purposes of this Agreement, a "Notice of Termination"
shall mean a notice which shall indicate the specific termination provision in
this Agreement relied upon and shall set forth in reasonable detail the facts
and circumstances claimed to provide a basis for termination of the Executive's
employment under the provision so indicated.

5.3. Date of Termination. The "Date of Termination" shall mean (a) if the
Executive's employment is terminated by his death, the date of his death, (b) if
the Executive's employment is terminated pursuant to subsection 5.1.2 above,
thirty (30) days after Notice of Termination is given (provided that the
Executive shall not have returned to the performance of his duties on a
full-time basis during such thirty (30) day period), (c) if the Executive's
employment is terminated pursuant to subsections 5.1.3 or 5.1.4 above, the date
specified in the Notice of Termination after the expiration of any applicable


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cure periods, and (d) if the Executive's employment is terminated for any other
reason, the date on which a Notice of Termination is given; provided that if
within thirty (30) days after any Notice of Termination is given the party or
parties receiving such Notice of Termination notifies the other party or parties
that a dispute exists concerning such termination, the Date of Termination shall
be the date on which the dispute is finally determined by a binding and final
arbitration award or by a final judgment, order or decree of a court of
competent jurisdiction (the time for appeal therefrom having expired and no
appeal having been perfected).

5.4. Compensation Upon Termination.

5.4.1. Termination for Cause. If the Executive's employment shall be terminated
for Cause, the Company shall pay the Executive his Base Salary through the Date
of Termination, at the rate in effect at the time Notice of Termination is
given, and all expenses and accrued Benefits arising prior to such termination
which are payable to the Executive pursuant to this Agreement through the Date
of Termination and the Company shall have no further obligation with respect to
this Agreement.

5.4.2. Termination without Cause or For Good Reason. Subject to the provisions
of subsection 5.4.3 hereof, if, prior to the expiration of the Term, the
Executive's employment hereunder is terminated by the Executive for Good Reason
or by the Company without Cause (other than a termination by reason of
Disability), the Company shall pay to the Executive all expenses and accrued
Benefits arising prior to such termination which are payable to the Executive
pursuant to this Agreement through the Date of Termination and the Company shall
continue to pay the Executive his Base Salary as then in effect, in accordance
with the Company's normal payroll practice for the remainder of the Term (such
period being referred to hereinafter as the "Severance Period"), payable in
monthly installments. In addition, during the Severance Period, the Executive
shall be entitled to continue to participate in all employee benefit plans that
the Company provides (and continues to provide) generally to its senior
executives. In addition, the Company will pay to the Executive an amount in cash
equal to the higher of (A) the sum of (x) Royalty Bonus earned but not paid on
or prior to the Date of Termination, plus (y) the total value of all vested and
unexercised Options on or prior to the Date of Termination, and (B) the sum of
(x) 50% of the Royalty Bonuses that would be earned after the Date of
Termination, assuming the maximum threshold amount of Royalty Revenues for 2008,
2009 and 2010 set forth in 2.6.2 hereof are achieved, plus (y) 50% of the total
value of all vested and unexercised Options and of all Unvested Options that
would vest after the Date of Termination, assuming the maximum threshold amount
of Royalty Revenues for 2008, 2009 and 2010 set forth in 2.6.2 hereof are
achieved; provided, however, that if on or prior to the Date of Termination, the
Company has entered into, or within thirty (30) days after the Date of
Termination, enters into, one or more contracts or agreements such that pursuant
to the terms of such contracts or agreements the Company would earn or receive
Royalty Revenues equal to or in excess of the sum of the minimum threshold
amounts of Royalty Revenues for 2008, 2009 and 2010 set forth in this 2.6.2
hereof, Executive shall be entitled to receive an amount in cash equal to the
sum of (x) 100% of the Royalty Bonuses that would be earned after the Date of
Termination based upon the minimum Royalty Revenues generated under such
contracts or agreements for 2008, 2009 and 2010, plus (y) 100% of the total


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value of all vested and unexercised Options and of all Unvested Options that
would vest after the Date of Termination, based upon the minimum Royalty
Revenues guaranteed under such contracts or agreements for 2008, 2009 and 2010.
For purposes hereof, the value of an Option shall equal the product of the last
sales price for the Company's common stock on the Date of Termination less the
Exercise Price.

5.4.3. Death During Severance Period. In the event of the Executive's death
during the Severance Period, payments of Base Salary under this Section 5.4 and
payments under the Company's employee benefit plan(s) shall continue to be made
in accordance with their terms during the remainder of the Severance Period to
the beneficiary designated in writing for such purpose by the Executive or, if
no such beneficiary is specifically designated, to the Executive's estate.

5.4.4. Termination Following a Change in Control. Anything contained herein to
the contrary notwithstanding, in the event the Executive's employment hereunder
is terminated within twelve (12) months following a Change in Control (as
defined below) by the Company without Cause, or any joint venturer or partner of
the Company existing as of the date hereof, or by the Executive with Good Reason
(other than pursuant to 5.1.3(vi)), then the Company shall pay to the Executive
in complete satisfaction of its obligations under this Agreement, as severance
pay and as liquidated damages (because actual damages are difficult to
ascertain), in a lump sum, in cash, within fifteen (15) days after the Date of
Termination, an amount equal to $100 less than three times the Executive's
"annualized includable compensation for the base period" (as defined in Section
280G of the Internal Revenue Code of 1986); provided, however, that if such lump
sum severance payment, either alone or together with other payments or benefits,
either cash or non-cash, that the Executive has the right to receive from the
Company, including, but not limited to, accelerated vesting or payment of any
deferred compensation, options, stock appreciation rights or any benefits
payable to the Executive under any plan for the benefit of employees, which
would constitute an "excess parachute payment" (as defined in Section 280G of
the Internal Revenue Code of 1986), then such lump sum severance payment or
other benefit shall be reduced to the largest amount that will not result in
receipt by the Executive of a parachute payment. The determination of the amount
of the payment described in this subsection shall be made by the Company's
independent auditors at the sole expense of the Company. For purposes of
clarification the value of any options described above will be determined by the
Company's independent auditors using a Black-Scholes valuation methodology.

For purposes of this  Agreement,  a "Change in Control" shall be deemed to occur
(i) when any "person" as defined in Section  3(a)(9) of the Securities  Exchange
Act of 1934, as amended (the "Exchange  Act"),  and as used in Section 13(d) and
14(d)  thereof,  including a "group" as defined in Section 13(d) of the Exchange
Act, but excluding the Executive and Neil Cole, the Company or any subsidiary or
any  affiliate  of the  Company  or  any  employee  benefit  plan  sponsored  or
maintained  by the  Company or any  subsidiary  of the  Company  (including  any
trustee of such plan  acting as  trustee),  becomes the  "beneficial  owner" (as
defined in Rule  13(d)(3)  under the Exchange  Act) of securities of the Company
representing  20% or more of the  combined  voting power of the  Company's  then
outstanding  securities;  or (ii) when,  during any period of  twenty-four  (24)
consecutive  months,  the  individuals  who, at the  beginning  of such  period,
constitute  the Board of Directors  (the  "Incumbent  Directors")  cease for any


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reason other than death to  constitute  at least a majority  thereof;  provided,
however,  that a  director  who  was not a  director  at the  beginning  of such
twenty-four (24) month period shall be deemed to have satisfied such twenty-four
(24) month  requirement  (and be an  Incumbent  Director)  if such  director was
elected  by,  or on the  recommendation  of or with the  approval  of,  at least
two-thirds  (2/3) of the  directors  who then  qualified as Incumbent  Directors
either  actually   (because  they  were  directors  at  the  beginning  of  such
twenty-four  (24) month  period) or through the  operation of this  proviso;  or
(iii) the  occurrence of a transaction  requiring  stockholder  approval for the
acquisition  of the Company by an entity  other than the Company or a subsidiary
or an  affiliated  company of the  Company  through  purchase  of assets,  or by
merger, or otherwise.

5.4.5. Termination upon Death or Retirement. In the event of the termination of
the Executive's employment by reason of death or retirement, the Company shall
pay the Executive his Base Salary through the Date of Termination, at the rate
then in effect, and all expenses or accrued Benefits arising prior to such
termination which are payable to the Executive pursuant to this Agreement
through the Date of Termination. In addition, the Executive and/or his
beneficiaries shall be entitled to such other benefits as shall be determined in
accordance with the benefit plans maintained by the Company.

5.4.6. Termination upon Disability. In the event of the termination of the
Executive's employment by reason of Disability in accordance with the provisions
of Section 5.1.2 hereof, the Company shall pay to the Executive an amount equal
to the present value of the Base Salary that would have been payable to the
Executive during the remainder of the Term had the Agreement not been so
terminated, 50% of which amount shall be paid as a lump sum cash payment, and
50% which shall be paid monthly over the remainder of the Term; together with
all expenses and accrued Benefits arising prior to such termination which are
payable to the Executive pursuant to this Agreement through the Date of
Termination. In addition, the Executive and/or his beneficiaries shall be
entitled to such other benefits as shall be determined in accordance with the
benefit plans maintained by the Company.

5.4.7. The Executive shall not be required to mitigate the amount of any payment
provided for in this Section 5.4 by seeking other employment or otherwise, nor
shall the amount of any payment provided for in this Section 5.4 be reduced by
any compensation earned by the Executive as the result of employment by another
employer or business or by profits earned by the Executive from any other source
at any time before and after the Date of Termination.

6. INSURABILITY; RIGHT TO INSURE

                  During the continuance of the Executive's employment
hereunder, the Company shall have the right to maintain key man life insurance
in its own name covering the Executive's life in such amount as shall be
determined by the Company, for a term ending on the termination or expiration of
this Agreement. The Executive shall aid in the procuring of such insurance by
submitting to the required medical examinations, if any, and by filling out,
executing and delivering such applications and other instrument in writing as
may be reasonably required by an insurance company or companies to which
application or applications for insurance may be made by or for the Company.

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<PAGE>

7. CONFIDENTIALITY; NONCOMPETITION; NONSOLICITATION; NONDISPARAGEMENT

7.1. The Company and the Executive acknowledge that the services to be performed
by the Executive under this Agreement are unique and extraordinary and, as a
result of such employment, the Executive shall be in possession of confidential
information relating to the business practices of the Company. The term
"confidential information" shall mean any and all information (oral and written)
relating to the Company or any of its affiliates, or any of their respective
activities, other than such information which (i) can be shown by the Executive
to be in the public domain (such information not being deemed to be in the
public domain merely because it is embraced by more general information which is
in the public domain) other than as the result of breach of the provisions of
this paragraph 7 or (ii) the Executive is required to disclose under any
applicable laws, regulations or directives of any government agency, tribunal or
authority having jurisdiction in the matter or under subpoena or other process
of law. The Executive shall not, during or after the Term, except as may be
required during Executive's employment in the course of the performance of his
duties hereunder, directly or indirectly, use, communicate, disclose or
disseminate to any person, firm or corporation any confidential information
regarding the clients, customers, trade secrets or business practices of the
Company acquired by the Executive, without the prior written consent of the
Company.

7.2. Upon the termination of the Executive's employment for any reason
whatsoever, all documents, records, notebooks, equipment, price lists,
specifications, programs, customer and prospective customer lists and other
materials which refer or relate to any aspect of the business of the Company
which are in the possession of the Executive, including all copies thereof,
shall be promptly returned to the Company.

7.3. In consideration for the Company's entering into this Agreement and the
Asset Purchase Agreement, the Executive hereby agrees that he shall not, during
the Term, and, in the event that the Executive's employment hereunder is
terminated by the Company for Cause or by the Executive without Good Reason, for
a period of two years after the date of such termination, directly or
indirectly, within any county (or adjacent county) in any State within the
United States within a fifty (50) mile radius of the location of any of the
Company's offices, engage, have an interest in or render any services to any
business (whether as owner, manager, operator, licensor, licensee, lender,
partner, stockholder, joint venturer, employee, consultant or otherwise)
competitive with the business activities conducted by the Company, its
subsidiaries, or affiliates during the Term. Notwithstanding the foregoing,
nothing herein shall prevent the Executive from (i) owning stock or other equity
interests in (A) a publicly traded corporation whose activities compete with the
Company, provided that such stock holdings do not at any time constitute more
than five percent (5%) of the outstanding voting equity securities of such
corporation or (B) Windsong Allegiance Group, LLC or any of its affiliates or
related entities (collectively "WAG") or (ii) during the two year period after a
termination of Executive by the Company for Cause or by the Executive without
Good Reason, from engaging, having an interest in, or rendering any services to
WAG, provided that WAG does not then engage in opportunities involving the
licensing or marketing of brands which are directly competitive with the
business of the Company and which are not being engaged in by WAG on the date of
this Agreement.

                                       11
<PAGE>

7.4. In consideration for the Company's entering into this Agreement and the
Asset Purchase Agreement, the Executive shall not, during the Term, and, in the
event that the Executive's employment hereunder is terminated by the Company for
Cause or by the Executive without Good Reason, for a period of two years
thereafter, directly or indirectly, take any action which constitutes, an
interference with or a disruption of any of the Company's business activities
including, without limitation, the solicitations of the Company's customers or
persons listed on the personnel lists of the Company.

7.5. For purposes of clarification, but not of limitation, the Executive hereby
acknowledges and agrees that the provisions of Sections 7.3 and 7.4 above shall
serve as a prohibition against him from, during the period referred to therein,
directly or indirectly, hiring, offering to hire, enticing, soliciting or in any
other manner persuading or attempting to persuade any officer, employee, agent,
lessor, lessee, licensor, licensee or customer of the Company (but only such
persons existing during the time of the Executive's employment by the Company,
or at the termination of his employment), to discontinue or alter his, her or
its relationship with the Company.

7.6. At no time during or after the Term shall either party hereto, directly or
indirectly, disparage the commercial, business, professional or financial, as
the case may be, reputation of the other party.

7.7. Without intending to limit the remedies available to the Company, the
Executive acknowledges that a breach of any of the covenants contained in this
paragraph 7 may result in material and irreparable injury to the Company, or its
affiliates or subsidiaries, for which there is no adequate remedy at law, that
it will not be possible to measure damages for such injuries precisely and that,
in the event of such a breach or threat the Company shall be entitled to seek a
temporary restraining order and/or a preliminary or permanent injunction
restraining the Executive from engaging in activities prohibited by this
paragraph 7 or such other relief as may be required specifically to enforce any
of the covenants in this paragraph 7. If for any reason it is held that the
restrictions under this paragraph 7 are not reasonable or that consideration
therefor is inadequate, such restrictions shall be interpreted or modified to
include as much of the duration and scope identified in this paragraph as will
render such restrictions valid and enforceable.

7.8. Notwithstanding anything to the contrary set forth above, in the event that
the Executive terminates this Agreement within six (6) months of the date
hereof, the provisions of Section 7.3 shall not apply to Executive.

8. RIGHTS OF INDEMNIFICATION

8.1. The Company shall indemnify the Executive to the fullest extent permitted
by the General Corporation Law of the State of Delaware, as amended from time to
time, for all amounts (including without limitation, judgments, fines,
settlement payments, expenses and attorney's fees) incurred or paid by the
Executive in connection with any action, suit, investigation or proceeding
arising out of or relating to the performance by the Executive of services for,
or the acting by the Executive as a director, officer or employee of the
Company, or any other person or enterprise at the Company's request.

                                       12
<PAGE>

8.2. The Company shall use its best efforts to obtain and maintain in full force
and effect during the Term, directors' and officers' liability insurance
policies providing full and adequate protection to the Executive for his
capacities, provided that the Board shall have no obligation to purchase such
insurance if, in its opinion, coverage is available only on unreasonable terms.

9. MISCELLANEOUS

9.1. Notices. All notices or communications hereunder shall be in writing,
addressed as follows:

                  To the Company:           Inconix Brand Group, Inc.
                                            215 West 40th Street
                                            6th Floor
                                            New York, NY  10018
                                            Attn: Deborah Sorell Stehr
                                            Senior Vice President and
                                              General Counsel

                                            With a copy to:

                                            Blank Rome LLP
                                            405 Lexington Avenue
                                            New York, NY  10174
                                            Attn:  Robert J. Mittman, Esq.

                  To the Executive:         William Sweedler
                                            c/o Windsong, Inc.
                                            1599 Post Road East
                                            Westport, CT  06880

                                            With a copy to:

                                            Mayer, Brown, Rowe & Maw, LLP
                                            1675 Broadway
                                            New York, NY  10019
                                            Attn: Nazim Zilkha, Esq.

                  All such notices shall be conclusively deemed to be received
and shall be effective (i) if sent by hand delivery, upon receipt, (ii) if sent
by telecopy or facsimile transmission, upon confirmation of receipt by the
sender of such transmission, (iii) if sent by overnight courier, one business
day after being sent by overnight courier, or (iv) if sent by registered or
certified mail, postage prepaid, return receipt requested, on the fifth day
after the day on which such notice is mailed.

9.2. Severability. Each provision of this Agreement shall be interpreted in such
manner as to be effective and valid under applicable law, but if any provision
of this Agreement is held to be prohibited by or invalid under applicable law,
such provision will be ineffective to the extent of such prohibition or
invalidity, without invalidating the remainder of such provision or the
remaining provisions of this Agreement.



                                       13
<PAGE>

9.3. Binding Effect; Benefits. Executive may not delegate his duties or assign
his rights hereunder. This Agreement shall inure to the benefit of, and be
binding upon, the parties hereto and their respective heirs, legal
representatives, successors and permitted assigns.

9.4. Entire Agreement. This Agreement represents the entire agreement of the
parties and shall supersede any and all previous contracts, arrangements or
understandings between the Company and the Executive. This Agreement may be
amended at any time by mutual written agreement of the parties hereto. In the
case of any conflict between any express term of this Agreement and any
statement contained in any employment manual, memo or rule of general
applicability of the Company, this Agreement shall control.

9.5. Withholding. The payment of any amount pursuant to this Agreement shall be
subject to applicable withholding and payroll taxes, and such other deductions
as may be required under the Company's employee benefit plans, if any.

9.6. Governing Law. This Agreement and the performance of the parties hereunder
shall be governed by the internal laws (and not the law of conflicts) of the
State of New York. Any claim or controversy arising out of or in connection with
this Agreement, or the breach thereof, shall be adjudicated exclusively by the
Supreme Court, New York County, State of New York, or by a federal court sitting
in Manhattan in New York City, State of New York. The parties hereto agree to
the personal jurisdiction of such courts and agree to accept process by regular
mail in connection with any such dispute.
9.7. Legal Fees and Court Costs. In the event that any action, suit or other
proceeding in law or in equity is brought to enforce the provisions of this
Agreement, and such action results in the award of a judgment for money damages
or in the granting of any injunction in favor of the Company, all expenses
(including reasonable attorneys' fees) of the Company in such action, suit or
other proceeding shall be paid by the Executive. In the event that any action,
suit or other proceeding in law or in equity is brought to enforce the
provisions of this Agreement, and such action results in the award of a judgment
for money damages or in the granting of any injunction in favor of the
Executive, all expenses (including reasonable attorneys' fees and travel
expenses) of the Executive in such action, suit or other proceeding shall be
paid by the Company.

                            -SIGNATURE PAGE FOLLOWS-




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<PAGE>



                  IN WITNESS WHEREOF, the Company has caused this Agreement to
be duly executed and the Executive has hereunto set his hand, as of the day and
year first above written,

                                  THE COMPANY:

                                  ICONIX BRAND GROUP, INC.


                         By:      /s/ Neil Cole
                                  -----------------------------------


                                  EXECUTIVE

                                  /s/William Sweedler
                                  -----------------------------------
                                  William Sweedler