IN THE UNITED STATES DISTRICT COURT 

FOR THE NORTHERN DISTRICT OF ILLINOIS 

EASTERN DIVISION 

EMOJI COMPANY GMBH, ) 

 ) 

 Plaintiff, ) 

 ) No. 20-cv-04678 

 v. ) 

 ) Judge Andrea R. Wood 

THE INDIVIDUALS, CORPORATIONS, ) 

LIMITED LIABILITY COMPANIES, ) 

PARTNERSHIPS, AND ) 

UNINCORPORATED ASSOCIATIONS ) 

IDENTIFIED ON SCHEDULE A HERETO, ) 

 ) 

 Defendants. ) 

_______________________________________) 

EMOJI COMPANY GMBH, ) 

 ) 

 Plaintiff, ) 

 ) No. 21-cv-05319 

 v. ) 

 ) Judge Andrea R. Wood 

THE INDIVIDUALS, CORPORATIONS, ) 

LIMITED LIABILITY COMPANIES, ) 

PARTNERSHIPS, AND ) 

UNINCORPORATED ASSOCIATIONS ) 

IDENTIFIED ON SCHEDULE A HERETO, ) 

 ) 

 Defendants. ) 

_______________________________________) 

EMOJI COMPANY GMBH, ) 

 ) 

 Plaintiff, ) 

 ) No. 21-cv-05453 

 v. ) 

 ) Judge Andrea R. Wood 

THE INDIVIDUALS, CORPORATIONS, ) 

LIMITED LIABILITY COMPANIES, ) 

PARTNERSHIPS, AND ) 

UNINCORPORATED ASSOCIATIONS ) 

IDENTIFIED ON SCHEDULE A HERETO, ) 

 ) 

 Defendants. ) 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 1 of 15 PageID #:3606
2 

MEMORANDUM OPINION AND ORDER 

Plaintiff Emoji Company GmbH makes no claim to have developed the familiar set of 

icons used to express ideas or emotions that are accessible on mobile phones. Nor does it claim to 

have coined the word commonly used to refer to such icons. Nonetheless, Plaintiff owns federal 

trademark registrations for the word “emoji,” which it uses and licenses for use in connection with 

the marketing and sale of numerous products. Before the Court are three actions brought by 

Plaintiff, each naming as Defendants hundreds of online stores that it lists in a Schedule “A” 

attached to each complaint. In all three actions, Plaintiff alleges that each Defendant offers for 

sale and sells products using infringing and counterfeit versions of Plaintiff’s registered 

trademarks in violation of the Lanham Act, 15 U.S.C. §§ 1114, 1125(a), and the Illinois Uniform 

Deceptive Trade Practices Act, 815 ILCS 510/1 et seq. (Emoji Company GmbH v. The 

Individuals, Corporations, Limited Liability Companies, Partnerships, and Unincorporated 

Associations Identified on Schedule A Hereto, Nos. 1:21-cv-04678 (“Emoji I”), 1:21-cv-05319 

(“Emoji II”), 1:21-cv-05453 (“Emoji III”.) Plaintiff has moved for entry of default and default 

judgment against the Defendants that remain in the cases but have not answered the complaints or 

otherwise appeared. (Emoji I, Dkt. No. 57; Emoji II, Dkt. No. 45; Emoji III, Dkt. No. 59.) For the 

reasons stated below, the Court grants Plaintiff’s motions, grants injunctive relief, and awards 

Plaintiff $25,000 in statutory damages as to each Defendant. 

BACKGROUND 

Plaintiff owns the trademarks covered by U.S. Trademark Registration Nos. 4,868,832, 

5,202,078, and 5,415,510, with the earliest registration occurring on December 15, 2015. (Am. 

Compl., Emoji I (Aug. 10, 2020), Dkt. No. 8; Am. Compl, Ex. 1, Emoji I (Aug. 10, 2020), Dkt. 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 2 of 15 PageID #:3607
3 

No. 8-1.)1 Each trademark is for the word “emoji” (one is for the word in capital letters) and 

grants Plaintiff the exclusive right to use the mark in commerce with respect to an array of 

products. (Am. Compl., Ex. 1, Emoji I.) Plaintiff’s exclusive right to use the mark covers 

everything from articles of clothing and snacks to “orthopaedic foot cushions” and “[p]atient 

safety restraints.” (Id.) 

According to Plaintiff, Defendants operate fully interactive e-commerce stores that offer 

for sale and sell unauthorized emoji products to customers in Illinois and throughout the United 

States. (Am. Compl. ¶ 13, Emoji I.) Plaintiff alleges that many Defendants reside in China and 

undertake various efforts to conceal their identities to avoid being shut down for selling 

counterfeit products. (Id. ¶¶ 13, 18–19.) Further, Plaintiff alleges that Defendants also attempt to 

evade Plaintiff’s efforts at enforcing its intellectual property rights by moving the funds in their ecommerce accounts to bank accounts outside the Court’s jurisdiction. (Id. ¶ 21.) Based on these 

claims, shortly after commencing each case presently before the Court, Plaintiff filed ex parte

motions for temporary restraining orders that, among other things, would direct the various online 

marketplace platforms that host Defendants’ internet stores to locate the accounts and funds 

connected to Defendants’ stores and to restrain and enjoin any transfer or disposition of the funds 

in those accounts. (TRO, Emoji I (Mar. 29, 2021), Dkt. No. 25.) The Court issued the temporary 

restraining orders and also authorized service of process by email or electronic publication. On 

Plaintiff’s motions, the operative temporary restraining orders subsequently were superseded by 

preliminary injunction orders. (Prelim. Inj., Emoji I (June 22, 2021), Dkt. No. 48.) 

1

 Because the filings and orders in Emoji I are substantially identical to those in Emoji II and Emoji III, 

where the Court cites only the record of Emoji I, that record citation is representative of the analogous 

documents in the records in Emoji II and Emoji III. 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 3 of 15 PageID #:3608
4 

As each case has progressed, several Defendants were voluntarily dismissed by Plaintiff, 

usually because the parties reached a settlement agreement. Nonetheless, a substantial number of 

Defendants were served, remain in the actions, and have not answered the complaint against them 

or entered appearances. Accordingly, Plaintiff now seeks entry of default and default judgment as 

to the defaulting Defendants in each case. 

DISCUSSION 

Federal Rule of Civil Procedure 55 governs the entry of default and default judgment. 

Under Rule 55(a), “[w]hen a party against whom a judgment for affirmative relief is sought has 

failed to plead or otherwise defend, and that failure is shown by affidavit or otherwise, the clerk 

must enter the party’s default.” Fed. R. Civ. P. 55(a); see also Breuer Elec. Mfg. Co. v. Toronado 

Sys. of Am., Inc., 687 F.2d 182, 185 (7th Cir. 1982) (“Although Rule 55(a) refers to entry of 

default by the clerk, it is well-established that a default also may be entered by the court.” 

(citation omitted)). “The basic effect of an entry of default . . . is that upon default, the wellpleaded allegations of a complaint relating to liability are taken as true.” VLM Food Trading Int’l, 

Inc. v. Ill. Trading Co., 811 F.3d 247, 255 (7th Cir. 2016) (internal quotation marks omitted). 

Once the default has been established, the plaintiff must move for the entry of default judgment 

under Rule 55(b) for a determination as to its entitlement to the relief it seeks. Id. “A default 

judgment establishes, as a matter of law, that defendants are liable to plaintiff on each cause of 

action alleged in the complaint.” e360 Insight v. The Spamhaus Project, 500 F.3d 594, 602 (7th 

Cir. 2007). 

Here, Plaintiff has established that default and default judgment should be entered against 

those Defendants who have not responded or entered appearances. Plaintiff has properly served 

Defendants by electronic publication or email, as authorized by the Court, and the time for 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 4 of 15 PageID #:3609
5 

answering or otherwise responding to the complaint has expired in each action. Consequently, the 

Court accepts the allegations in the complaints as true and concludes that the defaulting 

Defendants are liable for trademark infringement and counterfeiting under 15 U.S.C. § 1114, false 

designation of origin under 15 U.S.C. § 1125(a), and violations of the Illinois Uniform Deceptive 

Trade Practices Act, 815 ILCS 510/1 et seq. 

As remedies for the violations, Plaintiff first seeks permanent injunctions enjoining the 

defaulting Defendants from infringing or violating Plaintiff’s trademark rights, along with other 

related equitable relief. To obtain a permanent injunction, a plaintiff must show that: “(1) it has 

suffered an irreparable injury; (2) legal remedies, such as monetary damages, cannot adequately 

compensate for that injury; (3) the balance of hardships between the parties warrants an equitable 

remedy; and (4) a permanent injunction would not harm the public interest.” Ent. One UK Ltd. v. 

2012Shiliang, 384 F. Supp. 3d 941, 955 (N.D. Ill. 2019). The first two elements are generally 

presumed in cases of trademark infringement. Id. (citing Eli Lilly & Co. v. Nat. Answers, Inc., 233 

F.3d 456, 469 (7th Cir. 2000); MetroPCS v. Devor, 215 F. Supp. 3d 626, 639 (N.D. Ill. 2016)). 

Moreover, the balance of hardships weighs in favor of Plaintiff since “[t]here is no harm to 

[Defendants] to being enjoined from violating the law.” Light v. Zhangyali, No. 15 CV 5918, 

2016 WL 4429758, at *4 (N.D. Ill. Aug. 22, 2016). Finally, an injunction serves the public 

interest by preventing consumer confusion. Eli Lilly & Co. v. Nat. Answers, Inc., 233 F.3d 456, 

469 (7th Cir. 2000). For these reasons, the Court finds that Plaintiff is entitled to permanent 

injunctive relief. 

Plaintiff further requests that the Court award it statutory damages of $100,000 (or, in one 

case, $400,000) against each defaulting Defendant pursuant to 15 U.S.C. § 1117(c). “Although 

upon default the factual allegations of a complaint relating to liability are taken as true, those 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 5 of 15 PageID #:3610
6 

allegations relating to the amount of damages suffered are ordinarily not.” Dundee Cement Co. v. 

Howard Pipe & Concrete Prods., Inc., 722 F.2d 1319, 1323 (7th Cir. 1983). Generally, a default 

judgment may not be entered “without a hearing on damages unless the amount claimed is 

liquidated or capable of ascertainment from definite figures contained in the documentary 

evidence or in detailed affidavits.” e360 Insight, 500 F.3d at 602 (internal quotation marks 

omitted). However, it is generally unnecessary to conduct an evidentiary hearing where the 

plaintiff seeks statutory damages under 15 U.S.C. § 1117(c). Lorillard Tobacco Co. v. Montrose 

Wholesale Candies & Sundries, Inc., Nos. 03 C 5311, 03 C 4844, 2008 WL 1775512, at *3 (N.D. 

Ill. Apr. 17, 2008). 

A plaintiff in a case involving the use of a counterfeit mark may elect to seek statutory 

damages in the amount of: 

(1) not less than $1,000 or more than $200,000 per counterfeit mark per type of 

goods or services sold, offered for sale, or distributed, as the court considers just; 

or 

(2) if the court finds that the use of the counterfeit mark was willful, not more than 

$2,000,000 per counterfeit mark per type of goods or services sold, offered for 

sale, or distributed, as the court considers just. 

 

17 U.S.C. § 1117(c). While the statute “places a dollar range on possible statutory damages 

awards, [it] provides no guidance on how to select a figure within that range.” Luxottica USA LLC 

v. The P’ships & Unincorporated Ass’ns Identified on Schedule “A,” No. 14 C 9061, 2015 WL 

3818622, at *2 (N.D. Ill. June 18, 2015). “Accordingly, courts interpreting [§] 1117(c) have 

looked by analogy to case law applying the statutory damage provision of the Copyright Act 

contained in 17 U.S.C. § 504(c).” Id. (internal quotation marks omitted). 

The main Seventh Circuit case addressing the statutory damages factors in the copyright 

infringement context is Chi-Boy Music v. Charlie Club, Inc., 930 F.2d 1224, 1229 (7th Cir. 1991). 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 6 of 15 PageID #:3611
7 

There, the Seventh Circuit explained that district courts have “wide discretion” in awarding 

statutory damages and are “not required to follow any rigid formula.” Id. at 1229. Relevant factors 

include “the difficulty or impossibility of proving actual damages, the circumstances of the 

infringement, and the efficacy of the damages as a deterrent to future copyright infringement.” Id.

(internal quotation marks omitted). In the trademark context, courts have also considered “the 

value of the plaintiff’s brand and efforts to protect the brand.” H-D U.S.A., LLC v. Guangzhou 

Tomas Crafts Co., No. 16-cv-10096, 2017 WL 6733685, at *4 (N.D. Ill. Dec. 18, 2017). 

Moreover, while “there is no necessary mathematical relationship between the size of a statutory 

damages award and the extent or profitability of the defendant’s wrongful activities, statutory 

damages must bear some relation to actual damages.” Luxottica, 2015 WL 3818622, at *2 

(internal quotation marks omitted). Thus, “[c]ourts may look to the size and scope of a 

defendant’s operations to determine a baseline for damages.” Id. Finally, where the infringement 

is willful, “the statutory damages award may be designed to penalize the infringer and to deter 

future violations.” Chi-Boy, 930 F.2d at 1229–30. 

In considering the appropriate amount of statutory damages in the present cases, the Court 

considers Plaintiff’s contention that Defendants’ use of its mark was willful. Plaintiff assert that 

the defaulting Defendants’ willfulness must be presumed pursuant to 17 U.S.C. § 1117(e). 

Specifically, § 1117(e) provides: 

it shall be a rebuttable presumption that the violation is willful for purposes of 

determining relief if the violator . . . knowingly provided or knowingly caused to 

be provided materially false contact information to a domain name registrar, 

domain name registry, or other domain name registration authority in registering, 

maintaining, or renewing a domain name used in connection with the violation. 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 7 of 15 PageID #:3612
8 

15 U.S.C. § 1117(e). Plaintiff contends that the complaints’ allegations, taken as true due to 

Defendants’ defaults, establish that the presumption applies because Defendants used fictitious 

names and addresses to register and operate their online stories. 

But Plaintiff’s allegations do not support the blanket application of § 1117(e)’s 

presumption as to all defaulting Defendants. Rather, Plaintiff alleges only that Defendants “often

use multiple fictitious names and addresses” and that “many of Defendants’ names and physical 

addresses used to register their Domain Names are incomplete, contain randomly typed letters, or 

fail to include cities or states.” (Am. Compl. ¶ 17, Emoji I (emphasis added).) Those allegations 

fail to establish that each and every defaulting Defendant provided materially false contact 

information to a domain name registration authority; indeed, Plaintiff implicitly acknowledges 

that some Defendants did not engage in such conduct. Particularly given the hundreds of 

Defendants involved in the three actions, the Court declines to apply § 1117(e)’s willfulness 

presumption to every defaulting Defendant based solely on allegations concerning the conduct of 

an unspecified “many” Defendants. 

Plaintiff also contends that Defendants’ defaults support findings of willfulness. “A court 

may attribute willful infringement to a defendant’s actions when the defendant had knowledge 

that its conduct constituted infringement or where it showed a reckless disregard for the owner’s 

rights. A defendant’s knowledge can be inferred from conduct.” Ent. One, 384 F. Supp. 3d at 952 

(internal quotation marks and citation omitted). Many courts have concluded that willfulness may 

be inferred from a Defendant’s failure to appear and defend the claims against them. E.g., Coach, 

Inc. v. 3D Designers Inspirations, 70 F. Supp. 3d 942, 948 (C.D. Ill. 2014); All-Star Mktg. Grp., 

LLC v. Media Brands Co., 775 F. Supp. 2d 613, 621 (S.D.N.Y. 2011). Nonetheless, the fact of 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 8 of 15 PageID #:3613
9 

default does not require the Court to make a finding of willfulness, as it is simply one of many 

factors a court may consider. See Ali v. Final Call, Inc., 289 F. Supp. 3d 863, 868 (N.D. Ill. 2017). 

Here, the Court finds the nature of Plaintiff’s trademark to be relevant to the willfulness 

inquiry, as it raises the concern that many persons might innocently use the word “emoji” in 

commerce without awareness of Plaintiff’s intellectual property rights. Indeed, the various images 

and icons commonly referred to as “emojis” have become a staple of modern communication, 

such that the term “emoji” is even defined in many dictionaries. E.g., Emoji, Merriam-Webster, 

https://www.merriam-webster.com/dictionary/emoji (last visited Sept. 23, 2022) (defining 

“emoji” to mean “any of various small images, symbols, or icons used in text fields in electronic 

communication (as in text messages, email, and social media) to express the emotional attitude of 

the writer, convey information succinctly, communicate a message playfully without using words, 

etc.”). None of the cases before this Court involves any assertion by Plaintiff that it has 

intellectual property rights in any particular emoji image. Nor does Plaintiff suggest that its rights 

extend to the use of “emoji” to describe those images in digital communications. Instead, Plaintiff 

appears to claim only the exclusive right to use the mark for tangible goods such as clothes, toys, 

or phone cases. 

Based on Plaintiff’s allegations and the fact of Plaintiff’s registration of its marks with the 

U.S. Patent and Trademark Office, Plaintiff’s marks are presumptively valid and sufficiently 

distinctive to warrant trademark protection. See Uncommon, LLC v. Spigen, Inc., 926 F.3d 409, 

420 (7th Cir. 2019). Nonetheless, a person may be permitted “to use otherwise trademarked 

language in a descriptive sense.” SportFuel, Inc. v. PepsiCo, Inc., 932 F.3d 589, 595 (7th Cir. 

2019). Specifically, a defendant in a trademark action may “invoke the fair use defense by 

demonstrating that the alleged infringement[] is a use, otherwise than as a mark which is 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 9 of 15 PageID #:3614
10 

descriptive of and used fairly and in good faith only to describe the goods or services of such 

party.” Id. (internal quotation marks omitted). Fair use, however, is an affirmative defense, id., 

and none of the defaulting Defendants have appeared to assert it. But the Court believes the 

principle underlying the defense, “that no one should be able to appropriate descriptive language 

through trademark registration,” Packman v. Chicago Tribune Co., 267 F.3d 628, 639 (7th Cir. 

2001), is relevant to its willfulness analysis. If Plaintiff’s mark can legitimately be used for a 

substantial number of descriptive purposes, it suggests that any particular Defendant might not 

have knowingly or recklessly disregarded Plaintiff’s rights. 

As Plaintiff acknowledges, the word “emoji” is commonly used to describe the various 

digital icons used in electronic communications. By contrast, “emoji” can only function as a 

trademark when it is “used by a source of a product to identify itself to the public as the source of 

its product and to create in the public consciousness an awareness of the uniqueness of the source 

and of its products.” SportFuel, 932 F.3d at 596 (internal quotation marks omitted). When 

Plaintiff moved for the entry of temporary restraining orders, it submitted as exhibits screenshots 

from each Defendant’s online store of listings offering for sale allegedly infringing products. (See 

generally Reiter Decl., Ex. 2, Emoji I (Aug. 10, 2020), Dkt. Nos. 12–19.) It is evident from the 

Court’s review of those screenshots that many Defendants are using the word “emoji” to describe 

a product that depicts one of the many digital icons commonly used in electronic communications. 

For example, one Defendant offered for sale a jewel encrusted pendant in the shape of the “Fire” 

emoji under the listing “2.00 Ct. Round Diamond Fire Emoji Charm Piece Pendant Men’s 14k 

Yellow Gold Over.” (Reiter Decl., Ex. 2 at PageID #1005, Emoji I, Dkt. No. 14.) Especially since 

“Emoji” was used in conjunction with the word “Fire,” it would be reasonable to conclude that 

this particular Defendant honestly believed that they were using the word “Emoji” to identify the 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 10 of 15 PageID #:3615
11 

product as depicting a specific emoji, namely the Fire Emoji. Another Defendant offered for sale a 

pillow depicting a smiley face emoji with the listing reading “1PC 32cm Emoji Smiley Emoticon 

Pillow Plush Toy Doll Pillow Soft Sofa Cushion.” (Reiter Decl, Ex. 2 at PageID #289, Emoji I, 

Dkt. No. 12.) Again, the word emoji is used to describe the product as depicting a smiley face 

emoji. Further, the listing uses another word, “Emoticon,” that is commonly associated with 

digital representations of facial expressions.2 The listing’s inclusion of a word describing a similar 

concept to an emoji suggests that both words are simply being used to describe the product being 

offered. 

Plaintiff does not claim that Defendants commit trademark infringement by selling a Fire 

Emoji pendant, a smiley-face emoji pillow, or any other product depicting a particular emoji. 

Instead, Plaintiff claims that infringement occurs when a Defendant uses the word “emoji” in 

connection with the sale of those products. Put differently, Plaintiff suggests that any person who 

sells a product depicting a familiar emoji is forbidden from using the one word that most closely 

describes the image depicted. Plaintiff’s right cannot be so expansive. See Sorenson v. WD-40 

Co., 792 F.3d 712, 722 (7th Cir. 2015) (“The hypothetical producer of “Crunchy” brand potato 

chips, for example, cannot block its competitors from describing their chips as crunchy. It may, 

though, be able to block its competitors from selling chips that are branded ‘Crunchy.’”); see also

M.B.H. Enters., Inc. v. WOKY, Inc., 633 F.2d 50, 55 (7th Cir. 1980) (“There is a limit to the 

ability to appropriate the language for exclusive commercial use.”). Given that Plaintiff has 

elected to pursue its claims in actions that join together large numbers of Defendants, the 

2

 One dictionary defines “emoticon” as “a group of keyboard characters (such as :-)) that typically 

represents a facial expression or suggests an attitude or emotion and that is used especially in computerized 

communications (such as email)—compare EMOJI.” Emoticon, Merriam-Webster, https://www.merriamwebster.com/dictionary/emoticon (last visited Sept. 23, 2022). 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 11 of 15 PageID #:3616
12 

likelihood that some Defendants used or believed themselves to be using “emoji” in the 

descriptive sense weighs against the conclusion that each and every Defendant acted “willfully.” 

The Court thus declines to find that the defaulting Defendants’ conduct was willful and 

proceeds to determine the proper amount of statutory damages to award. Notably, Plaintiff has 

come forward with very little competent evidence addressing the factors relevant to the Court’s 

statutory damages determination. The primary evidentiary submission addressing the factors is a 

declaration submitted by Plaintiff’s sales manager in connection with Plaintiff’s motions for 

temporary restraining orders. (Pl.’s Mem. in Supp. of Mot. for TRO, Ex. 1 (“Santiago Decl.”), 

Emoji I (Aug. 10, 2020), ECF No. 11-1; Santiago Decl, Emoji II (Oct. 7, 2021), ECF No. 10-1; 

Santiago Decl., Emoji III (Oct. 14, 2021), ECF No. 10-1.)3

 That declaration, however, consists 

mostly of conclusory statements lacking in specific evidentiary support. See, e.g., NBA Props., 

Inc. v. Yan Zhou, No. 16-cv-11117, 2017 WL 4074020, at *3 (N.D. Ill. Sept 14, 2017) (noting that 

the defendants’ arguments addressing the proper amount of statutory damages were “unpersuasive 

as the affidavits they offer in support . . . are conclusory and are unsupported by documentary 

evidence”); FirstMerit Bank, N.A. v. Balin, No. 11 C 8809, 2012 WL 4017948, at *4 (N.D. Ill. 

Sept 11, 2012) (explaining, in connection with a motion for summary judgment, that the 

conclusory statements made by the defendants’ declarant were not sufficient to create a disputed 

issue of fact). In addition, Plaintiff filed a supplemental submission in Emoji I that provided some 

information regarding Plaintiff’s licensing and enforcement efforts but contained little in the way 

of specific details or documentary support. 

The Court considers the evidence offered by Plaintiff in light of the relevant factors to 

determine whether Plaintiff should be awarded a sum greater than that statutory minimum under 

3

 The Santiago Declarations submitted in Emoji I, Emoji II, and Emoji III are substantially identical. 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 12 of 15 PageID #:3617
13 

§ 1117(c). First, the Court considers the lack of a finding of willful infringement as a mitigating 

circumstance. Moreover, the numerous potential descriptive uses for Plaintiff’s mark are relevant 

to the Court’s consideration of the efficacy of its damages award as a deterrent to future 

infringement. Specifically, the Court believes it appropriate to balance the deterrent value of the 

award against the risk of deterring innocent conduct. 

One factor supporting a higher statutory damages award is that Defendants’ counterfeiting 

activities took place online and thus were capable of reaching a wide consumer base. Luxottica, 

2015 WL 3818622, at *2 (N.D. Ill. June 18, 2015). But that is the only evidence Plaintiff has 

provided the Court concerning the size and scope of any Defendant’s operations or the 

profitability of their activities. Presumably, Plaintiff could have made some evidentiary showing 

on these issues given that the injunctive relief entered in all three actions authorized Plaintiff to 

conduct expedited discovery, including discovery concerning “the nature of Defendants’ 

operations and all associated sales and financial information.” (TRO § 5(b), Emoji I.) Similarly, 

the Court has relatively little information from which it can assess the harm Plaintiff suffers from 

the defaulting Defendants’ conduct. Nonetheless, Plaintiff claims that it “is in the business of 

developing, marketing, selling and distributing EMOJI products” (Santiago Decl. ¶ 4, Emoji I), 

and that Plaintiff’s primary business consists of licensing the right to use the “emoji” mark to 

third parties, as its “network of licensed users has resulted in retail sales of EMOJI branded 

products exceeding $800 million annually.” (Suppl. Mem. at 1, Emoji I (May 7, 2021), ECF No. 

38.) Yet Plaintiff does not provide any details as to how much income it generates from its 

various licensing arrangements. Thus, the Court lacks sufficient factual basis to conclude that a 

substantial statutory damages award would have “a plausible relationship to Plaintiff’s actual 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 13 of 15 PageID #:3618
14 

damages” and not provide Plaintiff a windfall. Atari Interactive Inc. v. Redbubble, Inc., No. 18-

cv-03451-JST, 2021 WL 2766893, at *4 (N.D. Cal. June 29, 2021).

Finally, the Court considers the value of Plaintiff’s brand and its efforts to protect that 

brand. Plaintiff has shown that it takes significant efforts to enforce its trademark rights by way of 

litigation in this Court and in courts around the country. There is also evidence demonstrating that 

Plaintiff undertakes substantial licensing efforts, and its licensing efforts have won plaudits from 

unspecified players in the licensing industry. (Santiago Decl. ¶ 4, Emoji I.) However, there is less 

evidence speaking to the value of Plaintiff’s brand. Given the ubiquity of the word “emoji” as a 

reference to the various images and icons used in electronic communications, it is especially 

important that Plaintiff come forward with evidence demonstrating that the term is also known as 

an identifier of Plaintiff as a source of goods. See Fortres Grand Corp. v. Warner Bros. Ent. Inc., 

763 F.3d 696, 705 (7th Cir. 2014) (“Trademark law protects the source-denoting function of 

words used in conjunction with goods and services in the marketplace, not the words 

themselves.”). Yet Plaintiff offers only the conclusory statement that it “has expended substantial 

time, money and other resources in developing, advertising and otherwise promoting the EMOJI 

Trademark. As a result, products associated with the EMOJI Trademark are recognized and 

exclusively associated by consumers, the public and the trade as being products sourced from” 

Plaintiff. (Santiago Decl. ¶ 8, Emoji I.) Other than its say-so, Plaintiff offers no evidence 

demonstrating, for instance, that consumers actually associate Plaintiff with emoji products such 

as those offered for sale by Defendants. Plaintiff also claims without elaboration that it ensures 

that authorized products bearing its marks are “manufactured to [Plaintiff’s] high-quality 

standards.” (Id. ¶ 13.) 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 14 of 15 PageID #:3619
15 

Accounting for all the relevant factors, the Court concludes that a statutory damages award 

of $25,000 against each defaulting Defendant is a just damages award. That figure is below 

Plaintiff’s requested awards because it accounts for the many possible fair uses of Plaintiff’s mark 

as well as Plaintiff’s failure to present sufficient evidence concerning many key factors relevant to 

the statutory damages determination. On the other hand, the award is greater than the minimum 

authorized by § 1117(c)(1) in light of the need for deterrence, the fact that Defendants’ infringing 

conduct occurred online, and Plaintiff’s evidence of its licensing efforts and efforts at enforcing 

its trademark rights. 

CONCLUSION 

For the foregoing reasons, Plaintiff’s motions for entry of default and default judgment 

(Emoji I, Dkt. No. 57; Emoji II, Dkt. No. 45; Emoji III, Dkt. No. 59) are granted. Plaintiff is 

awarded statutory damages of $25,000 from each of the defaulting Defendants. 

ENTERED: 

Dated: September 26, 2022 __________________________ 

 Andrea R. Wood 

 United States District Judge 

Case: 1:20-cv-04678 Document #: 96 Filed: 09/26/22 Page 15 of 15 PageID #:3620