<PAGE>
                                                                     EXHIBIT 4.3

NO. ______
                        WARRANT TO PURCHASE COMMON STOCK


Date of Issuance: _________, 2004           Warrant to Purchase an Aggregate
                                            of _______ shares of Common Stock

         FOR VALUE RECEIVED, Visual Data Corporation, a Florida corporation (the
"Company"), promises to issue in the name of, and sell and deliver to ________
_____________________ _______________ with offices at _______________________
____________________________________________ (the "Holder") a certificate or
certificates for an aggregate of ___________________________ (_______) shares
("Number of Shares") of the Company's common stock, par value $_____ per share
(the "Common Stock"), upon payment by the Holder of Two Dollars and Twenty-Five
Cents ($2.25) (the "Exercise Price"), with the Number of Shares and Exercise
Price being subject to adjustment in the circumstances set forth below.

                                   Section 1.
                               EXERCISE OF WARRANT

         1.1 EXERCISE PERIOD. The Holder may exercise this Warrant, in whole or
in part (but not as to fractional shares), at any time and from time to time
from ________________________ and ending at 5:00 p.m., Eastern Time, on the ____
day of ___________, 2008 (the "Exercise Period").

         1.2 EXERCISE PROCEDURE.

                  a. This Warrant will be deemed to have been exercised at such
time as the Company has received all of the following items (the "Exercise
Date"):

                           i. a completed Exercise Agreement, in the form
attached hereto as Exhibit 1 hereto, executed by the Holder (the "Purchaser");
and

                           ii. a cashier's or official bank check or other
immediately available funds payable to the Company in an amount equal to the sum
of the product of the Exercise Price multiplied by the number of shares of
Common Stock being purchased upon such exercise.

                  b. Certificates for the shares of Common Stock purchased upon
exercise of this Warrant will be delivered by the Company to the Purchaser
within five (5) business days after the Exercise Date. Unless this Warrant has
expired or all of the purchase rights represented hereby have been exercised,
the Company may prepare a new Warrant representing the rights formerly
represented by this Warrant that have not expired or been exercised. The Company
will, if it elects to do so, within such ten (10) day period, deliver such new
Warrant to the Holder at the address set forth in this Warrant.



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                  c. The shares of Common Stock issuable upon the exercise of
this Warrant will be deemed to have been transferred to the Purchaser on the
Exercise Date, and the Purchaser will be deemed for all purposes to have become
the record holder of such Common Stock on the Exercise Date.

                  d. The issuance of certificates for shares of Common Stock
upon the exercise of this Warrant will be made without charge to the Purchaser
for any issuance tax in respect thereof or any other cost incurred by the
Company in connection with such exercise and related transfer of the shares;
provided, however, that the Company shall not be required to pay any tax that
may be payable in respect of any transfer involved in the issuance and delivery
of any certificate or instrument in a name other than that of the Holder of this
Warrant or any state or federal income or similar tax, and that the Company
shall not be required to issue or deliver any such certificate or instrument
unless and until the person or persons requiring the issue thereof shall have
paid to the Company the amount of such tax or shall have established to the
satisfaction of the Company that such tax has been paid.

                  e. Unless the Company shall have registered the shares of
Common Stock underlying this Warrant pursuant to the provisions of Section 6
hereof, the shares of Common Stock issuable upon the exercise of this Warrant
have not been registered under the Securities Act of 1933, as amended (the
"Act") and, accordingly, will be "restricted securities" as that term is defined
in the Act. The Company may insert the following or similar legend on the face
of the certificates evidencing shares of Common Stock if required in compliance
with state securities laws:

"THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER ANY STATE SECURITIES LAWS AND
MAY NOT BE SOLD OR OTHERWISE TRANSFERRED OR DISPOSED OF EXCEPT PURSUANT TO AN
EFFECTIVE REGISTRATION STATEMENT UNDER ANY APPLICABLE STATE SECURITIES LAWS, OR
AN OPINION OF COUNSEL SATISFACTORY TO COUNSEL TO THE COMPANY THAT AN EXEMPTION
FROM REGISTRATION UNDER ANY APPLICABLE STATE SECURITIES LAWS IS AVAILABLE."

         1.3 FRACTIONAL SHARES. The Company shall not be required to issue
fractions of shares of Common Stock on the exercise of this Warrant. The Company
shall not be obligated to issue any fractional share interests or fractional
warrant interests upon the exercise of this Warrant, nor shall it be obligated
to issue scrip or pay cash in lieu of fractional interests, provided, however,
that if a holder exercises all the Warrants held of record by such holder, the
Company shall at its option (i) eliminate the fractional interests by rounding
any fraction up to the nearest whole number of shares or (ii) within 30 days
after the Exercise Date, deliver to the Purchaser a check payable to the
Purchaser, in lieu of such fractional share, in an amount equal to the value of
such fractional share as determined by the closing price of the Company's Common
Stock as reported on the principal exchange on which the Company's Common Stock
is then traded, as of the close of business on the Exercise Date.



                                       2
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                                   Section 2.
    EFFECT OF REORGANIZATION, RECLASSIFICATION, CONSOLIDATION, MERGER OR SALE

         2.1 ADJUSTMENT FOR STOCK SPLITS AND COMBINATIONS. In case the Company
shall at any time prior to the exercise or termination of this Warrant effect a
recapitalization or reclassification of such character that its Common Stock
shall be changed into or become exchangeable for a larger or smaller number of
shares, then, upon the effective date thereof, the number of shares of Common
Stock that the Holder of this Warrant shall be entitled to purchase upon
exercise hereof shall be increased or decreased, as the case may be, in direct
proportion to the increase or decrease in such number of shares of Common Stock
by reason of such recapitalization or reclassification, and the Exercise Price
of such recapitalized or reclassified Common Stock shall, in the case of an
increase in the number of shares, be proportionately decreased and, in the case
of a decrease in the number of shares, be proportionately increased.

         2.2 REORGANIZATION, MERGERS, CONSOLIDATIONS, OR SALES OF ASSETS. If at
any time or from time to time there shall be a capital reorganization of the
Common Stock (other than a subdivision, combination, reclassification, or
exchange of shares provided for elsewhere in this Section) or a merger or
consolidation of the Company with or into another corporation, or the sale of
all or substantially all of the Company's assets to any other person, then, as a
part of such reorganization, merger, consolidation, or sale, provision shall be
made so that the holder of this Warrant shall thereafter be entitled to receive
upon exercise of the Warrant, the number of shares of stock or other securities
or property of the Company, or of the successor corporation resulting from such
merger or consolidation or sale, to which a holder of the number of shares of
Common Stock into which such shares underlying this Warrant might have been
exercised into immediately prior to such capital reorganization, merger,
consolidation, or sale would have been entitled, all subject to further
adjustments as provided herein; and, in any such case, appropriate provisions
shall be made with respect to the rights and interests of the Holder hereof to
the effect that the provisions of this Warrant shall thereafter be applicable
(as nearly as may be practicable) with respect to any shares, evidences of
indebtedness, or other securities or assets thereafter deliverable upon exercise
of this Warrant.

         2.3 NOTICE OF ADJUSTMENT. Whenever the number of shares of Common Stock
purchasable upon exercise of this Warrant shall be adjusted as provided herein,
the Company shall file with its corporate records a certificate of its Chief
Financial Officer setting forth the computation and the adjusted number of
shares of Common Stock purchasable hereunder resulting from such adjustments,
and a copy of such certificate shall be mailed to the Holder. Any such
certificate or letter shall be conclusive evidence as to the correctness of the
adjustment or adjustments referred to therein and shall be available for
inspection by the holders of the Warrants on any day during normal business
hours.

                                   Section 3.
                           RESERVATION OF COMMON STOCK

         The Company will at all time reserve and keep available such number of
shares of Common Stock as will be sufficient to permit the exercise in full of
this Warrant. Upon exercise of this Warrant pursuant to its terms, the Holder
will acquire fully paid and non-assessable ownership rights of the Common Stock,
free and clear of any liens, claims or encumbrances except as otherwise provided
herein.



                                       3
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                                   Section 4.
                      NO SHAREHOLDER RIGHTS OR OBLIGATIONS

         This Warrant will not entitle the Holder hereof to any voting rights or
other rights as a shareholder of the Company. Until the shares of Common Stock
issuable upon the exercise of this Warrant are recorded as issued on the books
and records of the Company's transfer agent, the Holder shall not be entitled to
any voting rights or other rights as a shareholder; provided, however, the
Company uses its best efforts to ensure that, upon receipt of the Exercise
Agreement and payment of the Exercise Price, the appropriate documentation
necessary to effectuate the exercise of the Warrant and the issuance of the
Common Stock is accomplished as expeditiously as possible. No provision of this
Warrant, in the absence of affirmative action by the Holder to purchase Common
Stock, and no enumeration in this Warrant of the rights or privileges of the
Holder, will give rise to any obligation of such Holder for the Exercise Price
or as a stockholder of the Company.

                                   Section 5.
                                 TRANSFERABILITY

         Subject to the terms hereof, this Warrant and all rights hereunder are
transferable, in whole or in part, upon surrender of this Warrant with a
properly executed Assignment in the form of Exhibit 2 hereto at the principal
offices of the Company. This Warrant and the underlying shares of Common Stock
may not be offered, sold or transferred except in compliance with the Act, and
any applicable state securities laws, and then only against receipt of an
agreement of the person to whom such offer or sale or transfer is made to comply
with the provisions of this Warrant with respect to any resale or other
disposition of such securities; provided that no such agreement shall be
required from any person purchasing this Warrant or the underlying shares of
Common Stock pursuant to a registration statement effective under the Act. The
Holder of this Warrant agrees that, prior to the disposition of any security
purchased on the exercise hereof other than pursuant to an registration
statement then effective under the Act, or any similar statute then in effect,
the Holder shall give written notice to the Company, expressing his intention as
to such disposition. Upon receiving such notice, the Company shall present a
copy thereof to its securities counsel. If, in the sole opinion of such counsel,
which such opinion shall not be unreasonably withheld, the proposed disposition
does not require registration of such security under the Act, or any similar
statute then in effect, the Company shall, as promptly as practicable, notify
the Holder of such opinion, whereupon the Holder shall be entitled to dispose of
such security in accordance with the terms of the notice delivered by the Holder
to the Company.

                                   Section 6.
                               REGISTRATION RIGHTS

         The Company will register the Common Stock underlying the Warrants in
accordance with the terms set forth in the Subscription Agreement dated as of
the ____ day of _______, 2004. The Company shall bear all fees and expenses
other than the fees and expenses of holder's counsel incurred in the preparation
and filing of such registration statement and any fees incurred in selling the
securities.



                                       4
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                                   Section 7.
                                  MISCELLANEOUS

         7.1 NOTICES. Any notices, requests or consents hereunder shall be
deemed given, and any instruments delivered, two days after they have been
mailed by first class mail, postage prepaid, or upon receipt if delivered
personally or by facsimile transmission, as follows:

If to the Company:     Visual Data Corporation
                       1291 SW 29 Avenue
                       Pompano Beach, Florida 33069

except that any of the foregoing may from time to time by written notice to the
other designate another address which shall thereupon become its effective
address for the purposes of this paragraph.

         7.2 ENTIRE AGREEMENT. This Warrant, including the exhibits and
documents referred to herein which are a part hereof, contain the entire
understanding of the parties hereto with respect to the subject matter and may
be amended only by a written instrument executed by the parties hereto or their
successors or assigns. Any paragraph headings contained in this Agreement are
for reference purposes only and shall not affect in any way the meaning or
interpretation of this Warrant.

         7.3 GOVERNING LAW. This Warrant is governed by, interpreted under and
construed in all respects in accordance with the substantive laws of the State
of Florida, without regard to the conflicts of law provision thereof, and
irrespective of the place of domicile or resident of the party. In the event of
a controversy arising out of the interpretation, construction, performance or
breach of this Warrant, the parties hereby agree and consent to the jurisdiction
and venue of the Courts of the State of Florida, or the United States District
Court for the Southern District of Florida; and further agree and consent that
personal service of process in any such action or preceding outside the State of
Florida shall be tantamount to service in person in Florida.

         IN WITNESS WHEREOF, this Warrant has been duly executed and the
corporate seal affixed hereto, all as of the day and year first above written.

                                        VISUAL DATA CORPORATION


                                        By:
                                           -----------------------------------
ATTEST:                                    Randy S. Selman, President

------------------





                                       5
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                                    EXHIBIT 1

                               EXERCISE AGREEMENT

To:                                                Dated:
   ---------------------                                 ----------------------

         The undersigned record Holder, pursuant to the provisions set forth in
the within Warrant, hereby subscribed for and purchases shares of Common Stock
covered by such Warrant and hereby makes full cash payment of $ for such shares
at the Exercise Price provided by such Warrant.


                                    -------------------------------------------
                                    (Signature)


                                    -------------------------------------------
                                    (Print or type name)


                                    -------------------------------------------
                                    (Address)

                                    -------------------------------------------


         NOTICE: The signature of this Exercise Agreement must correspond with
the name as written upon the face of the within Warrant, or upon the Assignment
thereof, if applicable, in every particular, without alteration, enlargement or
any change whatsoever.




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                                    EXHIBIT 2

                                   ASSIGNMENT

         FOR VALUE RECEIVED, _________________, the undersigned Holder hereby
sell, assigns, and transfer all of the rights of the undersigned under the
within Warrant with respect to the number of shares of Common Stock issuable
upon the exercise of such Warrant set forth below, unto the Assignee identified
below, and does hereby irrevocable constituted and appoint ________________ to
effect such transfer of rights on the books of the Company, with full power of
substitution:

                                                              NUMBER OF SHARES
NAME OF ASSIGNEE           ADDRESS OF ASSIGNEE                OF COMMON STOCK
----------------           -------------------                ---------------








Dated:
       ----------------                         -------------------------------
                                                (Signature of Holder)


                                                -------------------------------
                                                (Print or type name)

         NOTICE: The signature of this Exercise Agreement must correspond with
the name as written upon the face of the within Warrant, or upon the Assignment
thereof, if applicable, in every particular, without alteration, enlargement or
any change whatsoever.

                               CONSENT OF ASSIGNEE

         I HEREBY CONSENT to abide by the terms and conditions of the within
Warrant.


Dated:
       ----------------                         -------------------------------
                                                (Signature of Holder)


                                                -------------------------------
                                                (Print or type name)