Exhibit 4.28
  Execution Copy
 Fourth Amended and Restated Equity Interests Pledge Agreement
  Pledgee:  Address:  Legal Representative:
 Pledgor:  ID No.:  Address:
 WHEREAS,
 (1)
    
    Beijing eLong Information Technology Co., Ltd. (hereinafter Beijing eLong) is a wholly
domestic-owned company registered under the Peoples Republic of China (hereinafter China)
laws and regulations. Beijing eLong is qualified to engage in Internet information service,
and operates www.elong.com (hereinafter Elong.com);
 (2)
    
    The Pledgee and Beijing eLong entered into an Exclusive Technical Consulting and Services
Agreement, dated February 1, 2001, a Supplementary Agreement of Exclusive Technical Consulting
and Services Agreement, dated 22, 2003, and an amended and restated Service Agreement, dated
July 20, 2004, (hereinafter Service Agreement) in which the Pledgee agreed to serve as the
exclusive provider of technical services and operations to Beijing eLong for
www.eLong.com;
 (3)
    
    The Pledgee and Beijing eLong signed an Amended and Restated Trademark License Agreement
(Trademark License Agreement) on July 20, 2004, according to which the Pledgee authorizes
Beijing eLong to use certain trademarks;
 (4)
    
    The Pledgee and Beijing eLong signed an Amended and Restated Domain name Agreement (Domain
name Agreement) on July 20, 2004, according to which the Pledgee authorizes Beijing eLong to
use certain domain names;
 (5)
    
    The Pledgee and Beijing eLong signed a Fourth Amended and Restated Business Operation
Agreement (Business Operation Agreement) on June 11, 2010. According to the agreement,
Beijing eLong agrees not to conduct any business likely to have a material effect on the
capital, debt or rights of the Pledgee, without the prior written consent of the Pledgee;
 (6)
    
    The Pledgee and Beijing eLong entered into an Amended and Restated Cooperation Agreement
(Cooperation Agreement) on July 20, 2004. According to the agreement, Beijing eLong agrees
to corporate with the Pledgee on booking hotels and other business online though Elong.com;
 (7)
    
    According to the Share and Debt Transfer Agreement signed
between the Pledgee and Yue Justin Tang
who held 75% Equity of Beijing eLong on June 11, 2010, Yue Justin Tang transferred the 75%
equity interest in, and all rights and obligations relating thereto, to Pledgor, and Pledgor
currently holds 87.5% equity interest in  Beijing eLong as the result of the transfer.
 (8)
    
    In order to make sure that Beijing eLong performs its obligations of payment for the internet
advertising technical service and technical service and software license provided by the
Pledgee under provisions of the service agreement, and obligations related with the Pledgee in
Trademark License Agreement Domain name Agreement Business Operation Agreement and
Cooperation Agreement and to reflect the Pledgors succession to the Third Amended and
Restated Equity Interest Pledge Agreement signed between the Pledgee and Yue Justin Tang on April
21, 2008, the Pledgor and the Pledgee intend to make a fourth amendment and restatement
to the equity interest pledge agreement as stated herein and the Pledgor is willing to pledge
all of its equity interest in Beijing eLong as pledge security.




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1.
    
    Definitions and Interpretation
  1.1
    
    Pledge means the full content of Article 2 hereunder
 1.2
    
    Equity Interest means all equity interests in Beijing eLong legally held by the Pledgor.
 1.3
    
    Rate of Pledge means the ratio between the value of the pledge under this Agreement and the
exclusive technical consulting and service fees under the Service Agreement.
 1.4
    
    Term of Pledge means the period provided for under Article 3.2 hereunder.
 1.5
    
    Event of Default means any event in accordance with Article 7.1 hereunder.
 1.6
    
    Notice of Default means the notice of default issued by the Pledgee in accordance with this
Agreement.
 2.
    
    Assignments and Pledge
 2.1
    
    The Pledgor agrees to pledge all its equity interest in Beijing eLong to the Pledgee. Pledge
under this Agreement refers to the rights owned by the Pledgee who shall be entitled to have
priority in receiving payment by the evaluation or proceeds from the auction or sale of the
equity interests pledged by the Pledgor to the Pledgee.
 3.
    
    Rate of Pledge and Term of Pledge
 3.1
    
    The rate of pledge
  3.2
    
    The term of pledge
   4.
    
    Physical Possession Of Documents
 4.1
    
    During the term of Pledge under this Agreement, the Pledgor shall deliver the physical
possession of the Certificate of Registered Capital and the Name List of Shareholders of Beijing
eLong to the Pledgee within one week after the date of this Agreement.




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4.2
    
    The Pledgee shall be entitled to collect the dividends from the equity interests.
 4.3
    
    The pledge of in this Agreement shall be record in the shareholders register.
 5.
    
    Representation of the Pledgor
 5.1
    
    The Pledgor is the legal owner of the equity interests.5.2
    
    The Pledgor does not pledge or encumber the equity interests to any other person except for
the Pledgee.
 6.
    
    Warranties and Guarantee of the Pledgor
 6.1
    
    During the effective term of this Agreement, the Pledgor covenants to the Pledgee that the
Pledgor shall:
    6.2
    
    The Pledgor agrees that the Pledgees right of exercising the Pledge obtained from this
Agreement shall not be suspended or hampered through legal procedure by the Pledgor or any
successors of the Pledgor or any person authorized by the Pledgor or any other person.
 6.3
    
    The Pledgor warrants to the Pledgee that in order to protect or perfect the security over the
payment of the technical consulting and service fees under the Service Agreement, the Pledgor
shall execute in good faith and cause other parties who have interests in the pledge to
execute all the title certificates, agreements, and or perform and cause other parties who
have interests to take action as required by the Pledgee and make access to exercise the
rights and authorization vested in the Pledgee under this Agreement.
 6.4
    
    Execute all the documents with respect to the changes of certificate of equity interests with
the Pledgee or the person (natural person or legal entity) designed by the Pledgee, and
provides all the notices, orders and decisions regarded as necessary by the Pledgee with the
Pledgee within the reasonable time.
 6.5
    
    The Pledgor warrants to the Pledgee that the Pledgor will comply with and perform all the
guarantees, covenants, agreements, representations and conditions for the benefits of the
Pledgee. The Pledgor shall compensate all the losses suffered by the Pledgee for the reasons
that the Pledgor does not perform or fully perform their guarantees, covenants, agreements,
representations and conditions.
 7.
    
    Default
 7.1
    
    The following events shall be regarded as the event of default:




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7.2
    
    The Pledgor shall immediately give a written notice to the Pledgee if the Pledgor is aware of
or finds that any event under Article 7.1 herein or any events that may result in the foregoing
events has occurred or is continuing.
 7.3
    
    Unless the event of default under Article 7.1 herein has been solved to the Pledgees
satisfaction, the Pledgee, at any time when the event of default happens or thereafter, may
give a written notice of default to the Pledgor and require the Pledgor to immediately make
full payment of the overdue service fees and software license under the Service Agreement and
other payables or perform the obligation of Trademark License Agreement Domain name
Agreement Business Operation Agreement or Cooperation Agreement, or dispose the Pledge in
accordance with Article 8 herein.
 8.
    
    Exercise Of The Right Of The Pledge
 8.1
    
    In case Beijing eLong does not fully repay the aforesaid technical service fees and software
license fees of the Service Agreement, and does fully perform the obligations of Trademark
License Agreement Domain name Agreement Business Operation Agreement and Cooperation
Agreement, the Pledgor shall not transfer or assign the pledge without prior written approval
from the Pledgee prior to the full repayment of the consulting and service fee under the
Service Agreement. Unless the two parties have agreed otherwise.
 8.2
    
    Subject to Article 7, the Pledgee may exercise the right to dispose the Pledge when the
Pledgee gives a notice of default to the Pledgor.




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8.3
    
    The Pledgee is entitled to have priority in receiving payment by the evaluation or proceeds
from the auction or sale of whole or part of the equity interests pledged herein in accordance
with legal procedure until the outstanding consulting and service fees and all other payables
under the Service Agreement are repaid.
 8.4
    
    The Pledgor shall not hinder the Pledgee from disposing the Pledge in accordance with this
Agreement and shall give necessary assistance so that the Pledgee could realize his Pledge.
 Transfers Or Assignment
 9.1
    
    The Pledgor shall not donate or transfer his rights and obligations herein without prior
consent from the Pledgee.
 9.2
    
    This Agreement shall be binding upon the Pledgor and his successors and be effective to the
Pledgee and his each successor and assignee.
 9.3
    
    The Pledgee may transfer or assign his all or any rights and obligations under the Service
Agreement to any individual (natural person or legal entity) at any time. In this case, the
assignee shall enjoy and undertake the same rights and obligations herein of the Pledgee as if
the assignee is a party hereto. When the Pledgee transfers or assigns the rights and
obligations under the Service Agreement, at the request of the Pledgee, the Pledgor shall
execute the relevant agreements and/or documents with respect to such transfer or assignment.
 9.4
    
    After the Pledgees change resulting from the transfer or assignment, the new parties to the
pledge shall enter into a pledge agreement.
 10.
    
    Termination
 10.1
    
    This Agreement shall not be terminated until the following conditions are met (1) All the
consulting and service fees and software license fees under the Service Agreement are paid
off, (2) Beijing eLong has fully perform all the obligations under Trademark License
Agreement Domain name Agreement Business Operation Agreement and Cooperation Agreement,
or the aforesaid obligations are terminated, and (3) Beijing eLong does not perform the
obligations under Trademark License Agreement Domain name Agreement Business Operation
Agreement and Cooperation Agreement.
 10.2
    
    In case the agreement is terminated, the Pledgee shall cancel or terminate this Agreement
within reasonable time as soon as practicable.
 11.
    
    Formalities Fees And Other Charges
 11.1
    
    The Pledgor shall be responsible for all the fees and actual expenditures in
relation to this Agreement including but not limited to legal fees, cost of production,
stamp tax and any other taxes and charges. If the Pledgee pays the relevant taxes in
accordance with the laws, the Pledgor shall fully indemnify such taxes paid by the
Pledgee.
 11.2
    
    The Pledgor shall be responsible for all the fees (including but not limited to any
taxes, formalities fees, management fees, litigation fees, attorneys fees, and various
insurance premiums in connection with disposition of Pledge) incurred by the Pledgor for
the reason that the Pledgor fails to pay any payable taxes, fees or charges in accordance
with this Agreement; or the Pledgee has recourse to any foregoing taxes, charges or fees
by any means for other reasons.
 12.
    
    Force Majeure
 12.1
    
    Force majeure, which includes acts of governments, acts of nature, fire, explosion, typhoon,
flood, earthquake, tide, lightning, war, means any unforeseen events beyond the prevented
partys reasonable control and cannot be prevented with reasonable care. However, any shortage
of credit, capital or finance shall not be regarded as an event beyond a Partys reasonable
control. The Pledge affected by force majeureshall promptly notify the other party;




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12.2
    
    In the event that the affected party is delayed in or prevented from performing its
obligations under this Agreement by force majeure, only within the scope of such delay or
prevention, the affected party will not be responsible for any damage by reason of such a
failure or delay of performance. The affected party shall take appropriate means to minimize
or remove the effects of force majeureand attempt to resume performance of the obligations
delayed or prevented by the event of force majeure. After the event of force majeureis
removed, both parties agree to resume the performance of this Agreement with their best
efforts.
 13.
    
    Dispute Resolution
 13.1
    
    This Agreement shall be governed by and construed in accordance with the PRC law.
 13.2
    
    Any dispute, conflict or claim arising from the agreement or
relating to the agreement
(including any issue relating with the existence, validity or termination of the agreement)
should be submitted to China International Economic and Trade Arbitration Commission (the
Arbitration Commission). Arbitration Commission shall conduct arbitration in accordance with
the current effective rules of Arbitration application. The arbitration award shall be final
and binding upon both parties.
 13.3
    
    Arbitration place shall be in Beijing, PRC.
 13.4
    
    Arbitration language shall be Chinese.
 13.5
    
    The arbitral panel shall be composed of three arbitrators. Both parties should respectively
appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both
parties through consultation. In case both parties do not coincide in opinion of the person
selected for the chief arbitrator within twenty days from the date of their respectively
appoint an arbitrator, the director of Arbitration Commission shall have right to appoint the
chief arbitrator. The chief arbitrator shall not be Chinese citizen or United State citizen.
 13.6
    
    Both parties agreed that the court of arbitration established according to the regulation
shall have right to provide actually performed relief on the proper situation according with
PRC Law (including but not being limited to Law of Agreement of the Peoples Republic of
China). For the avoidance of doubt, both parties further that any court having jurisdiction
(including PRC Court) shall carry out the arbitral award of actual performance issued by the
court of arbitration.
 13.7
    
    Both parties agreed to conduct arbitration in accordance with this regulation, and
irrepealably waive the right to appeal, reexamine or prosecute to national court or other
administration of justice in any form, and the precondition shall be that the aforesaid waiver
is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having
jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out
any arbitral award.
 14.
    
    Notice
 14.1
    
    Any notice, which is given by the parties hereto for the purpose of performing the rights,
duties and obligations hereunder, shall be in writing form (including fax and telex). Where
such notice is delivered personally, the time of notice is the time when such notice actually
reaches the addressee; where such notice is transmitted by telex or facsimile, the notice time
is the time when such notice is transmitted. If such notice does not reach the addressee on
business date or reaches the addressee after the business time, the next business day
following such day is the date of notice. The delivery place is the address first written
above of the parties hereto or the address advised in writing including facsimile and telex
from time to time.
 15.
    
    Appendices
 15.1
    
    The appendices to this Agreement are entire and integral part of this Agreement.




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16.
    
    Effectiveness
 16.1
    
    This agreement and any amendments, modification, supplements, additions or changes hereto
shall be in writing, and become effective upon being executed and sealed by the parties
hereto.
 16.2
    
    This Agreement is executed in Chinese in duplicate, and each party holds one copy and each
copy and the copies shall have the same legal effect.
   The Pledgee:eLongNet Information Technology (Beijing) Co., Ltd.Signature of Authorized Representative:
    
    /s/ Mike Doyle
 Official Seal:
    
    /s/ [seal of eLongNet Information Technology (Beijing) Co., Ltd.]
 The Pledgor:Guangfu CuiSignature:
    
    /s/ Guangfu Cui